<![CDATA[Wake-Up Call]]>Wake-Up Call is a gathering place for the conversations shaping the future of the mattress industry.

The sleep products business is changing faster than ever. AI and technology are transforming how products are discovered and sold. Retailers are adapting to new competitive pressures and changing consumers while manufacturers rethink product development, marketing, and distribution. Yet many of the most meaningful conversations about these subjects are limited to conferences, boardrooms, or one-off presentations — if they happen at all.

Wake-Up Call was created to change that.

Each week, hosts Mike Magnuson and Mark Quinn explore the trends, threats, opportunities, and ideas that are shaping the future of mattresses and sleep products. Through candid discussion, thoughtful debate, and conversations with dynamic industry leaders, this show goes beyond the headlines to unpack the most critical issues facing the category. Frequent topics include retail, consumer behavior, emerging technologies, marketing, business strategy, artificial intelligence, manufacturing, e-commerce, merchandising, sleep innovations, and major industry events.

Mike and Mark bring two complementary perspectives that rarely come together in one conversation — an independent, data-driven view of consumer behavior and market trends, alongside decades of hands-on leadership experience across nearly every corner of the industry.

Mark has spent decades helping bedding companies build brands, grow businesses, and navigate change. With experience spanning component suppliers, manufacturers, retailers, e-commerce businesses, and accessory companies, Mark brings a uniquely broad and practical perspective on the challenges and opportunities that our category is facing.

As founder and CEO of GoodBed, Mike bring insights from more than 15 years of consumer guidance, in-depth product testing, and industry analysis. Mike's work offers insights that help companies better understand the ever-evolving mattress shopping journey — while establishing a marketplace that rewards great products, great service, and great consumer outcomes.

Together, Mike and Mark combine an outside-in view of consumers and market dynamics with an inside-out understanding of what it takes to build, market, and grow great companies.

Whether you're a retailer, manufacturer, supplier, investor, or simply passionate about the future of the sleep products industry, Wake-Up Call offers fresh perspectives that challenge assumptions, spark new ideas, and help move the industry forward — along with practical insights that are relevant from the board room to the sales floor.

To learn more, go to www.wakeupcallpod.com — and subscribe to Wake-Up Call Insider perks like show notes and early notice of upcoming episodes.

]]>https://www.wakeupcallpod.comRiverside.fm (https://riverside.com)Fri, 18 Sep 2026 16:20:09 GMTWed, 08 Jul 2026 04:45:08 GMT60Wake-Up Call Media LLC<p><b>Wake-Up Call</b> is a gathering place for the conversations shaping the future of the mattress industry.<br /></p><p>The sleep products business is changing faster than ever. AI and technology are transforming how products are discovered and sold. Retailers are adapting to new competitive pressures and changing consumers while manufacturers rethink product development, marketing, and distribution. Yet many of the most meaningful conversations about these subjects are limited to conferences, boardrooms, or one-off presentations — if they happen at all.</p><p></p><p>Wake-Up Call was created to change that.</p><p></p><p>Each week, hosts <b>Mike Magnuson</b> and <b>Mark Quinn</b> explore the trends, threats, opportunities, and ideas that are shaping the future of mattresses and sleep products. Through candid discussion, thoughtful debate, and conversations with dynamic industry leaders, this show goes beyond the headlines to unpack the most critical issues facing the category. Frequent topics include retail, consumer behavior, emerging technologies, marketing, business strategy, artificial intelligence, manufacturing, e-commerce, merchandising, sleep innovations, and major industry events.<br /></p><p>Mike and Mark bring two complementary perspectives that rarely come together in one conversation — an independent, data-driven view of consumer behavior and market trends, alongside decades of hands-on leadership experience across nearly every corner of the industry.</p><p></p><p>Mark has spent decades helping bedding companies build brands, grow businesses, and navigate change. With experience spanning component suppliers, manufacturers, retailers, e-commerce businesses, and accessory companies, Mark brings a uniquely broad and practical perspective on the challenges and opportunities that our category is facing.</p><p></p><p>As founder and CEO of <a rel="noopener noreferrer nofollow" href="https://www.goodbed.com" target="_blank">GoodBed</a>, Mike bring insights from more than 15 years of consumer guidance, in-depth product testing, and industry analysis. Mike's work offers insights that help companies better understand the ever-evolving mattress shopping journey — while establishing a marketplace that rewards great products, great service, and great consumer outcomes.</p><p></p><p>Together, Mike and Mark combine an outside-in view of consumers and market dynamics with an inside-out understanding of what it takes to build, market, and grow great companies.<br /></p><p>Whether you're a retailer, manufacturer, supplier, investor, or simply passionate about the future of the sleep products industry, Wake-Up Call offers fresh perspectives that challenge assumptions, spark new ideas, and help move the industry forward — along with practical insights that are relevant from the board room to the sales floor.</p><p></p><p>To learn more, go to <a rel="noopener noreferrer nofollow" href="http://www.wakeupcallpod.com" target="_blank">www.wakeupcallpod.com</a> — and subscribe to Wake-Up Call Insider perks like show notes and early notice of upcoming episodes.</p>episodicWake-Up Call Media LLCadmin@wakeupcallpod.comyes<![CDATA[11. Do You Need to Know Sleep to Sell Sleep?]]>Mark and Mike discuss what it means to be a sleep expert, what consumers expect from mattress RSA's, and what expertise every RSA should have to be successful and earn the trust of their customers.

▬ ABOUT THIS EPISODE ▬
00:00 Intro
04:05 Are RSA's Sleep Experts?
07:16 Helpful Advice vs Expertise
12:26 Building From a Deficit of Trust
14:10 Sponsor Break
15:19 Why Sleep Data Falls Short
22:10 The New Mattress Baseline Problem
24:45 Would RSA Certification Be Helpful?
30:00 Cleaning Up Industry Credibility
32:13 Wake-Up Call's New Hotline
34:14 College Football Talk

To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the EPISODE PAGE here: https://www.wakeupcallpod.com/episodes/11-do-you-need-to-know-sleep-to-sell-sleep

]]>b93ebd83-7047-4e76-a4c2-67ad2d5cff9cFri, 18 Sep 2026 09:30:00 GMT<p>Mark and Mike discuss what it means to be a sleep expert, what consumers expect from mattress RSA's, and what expertise every RSA should have to be successful and earn the trust of their customers.<br /><br />▬ <b>ABOUT THIS EPISODE</b> ▬<br />00:00 Intro<br />04:05 Are RSA's Sleep Experts?<br />07:16 Helpful Advice vs Expertise<br />12:26 Building From a Deficit of Trust<br />14:10 Sponsor Break<br />15:19 Why Sleep Data Falls Short<br />22:10 The New Mattress Baseline Problem<br />24:45 Would RSA Certification Be Helpful?<br />30:00 Cleaning Up Industry Credibility<br />32:13 Wake-Up Call's New Hotline<br />34:14 College Football Talk<br /><br />To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the EPISODE PAGE here: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/11-do-you-need-to-know-sleep-to-sell-sleep" target="_blank">https://www.wakeupcallpod.com/episodes/11-do-you-need-to-know-sleep-to-sell-sleep</a></p>yes00:37:251111. Do You Need to Know Sleep to Sell Sleep?full<![CDATA[10. The 4 C's of Long-Term Retail Success]]>Mark and Mike offer a roadmap for brick-and-mortar mattress retailers to remain the consumer’s top choice in a direct-to-consumer world. They identify 4 key value propositions — each of which gives consumers a strong reason to continue buying from your store well into the future — and explore how retailers can design their operations and messaging around one or more of these.

▬ ABOUT THIS EPISODE ▬

00:00 - Intro
00:46 - Why Retail Still Matters
02:23 - D2C Reality Check
04:58 - The First Three C's Explained
08:46 - Curation That Differentiates
17:54 - Sponsor Break
19:42 - The Fourth C
25:23 - The Customer Service Advantage
29:34 - Convenience vs Curation
32:43 - Wake-Up Call's New Phone Number
36:30 - RIP Dolly Parton

To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the EPISODE PAGE here: https://www.wakeupcallpod.com/episodes/10-the-4-cs-of-long-term-retail-success

]]>a4d995a3-15e4-40b9-9048-9b3a1f3dcbf1Fri, 11 Sep 2026 09:30:00 GMT<p>Mark and Mike offer a roadmap for brick-and-mortar mattress retailers to remain the consumer’s top choice in a direct-to-consumer world. They identify 4 key value propositions — each of which gives consumers a strong reason to continue buying from your store well into the future — and explore how retailers can design their operations and messaging around one or more of these.</p><p></p><p>▬ <b>ABOUT THIS EPISODE</b> ▬</p><p>00:00 - Intro<br />00:46 - Why Retail Still Matters<br />02:23 - D2C Reality Check<br />04:58 - The First Three C's Explained<br />08:46 - Curation That Differentiates<br />17:54 - Sponsor Break<br />19:42 - The Fourth C<br />25:23 - The Customer Service Advantage<br />29:34 - Convenience vs Curation<br />32:43 - Wake-Up Call's New Phone Number<br />36:30 - RIP Dolly Parton</p><p></p><p>To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the EPISODE PAGE here: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/10-the-4-cs-of-long-term-retail-success" target="_blank">https://www.wakeupcallpod.com/episodes/10-the-4-cs-of-long-term-retail-success</a></p>no00:40:281010. The 4 C's of Long-Term Retail Successfull<![CDATA[9. AI Opportunities for the Mattress Business]]>Mark and Mike discuss the disruptive impact of AI and Answer Engine Optimization on mattress marketing and search, the practical uses of AI in creative asset generation, and the future of AI as a predictive health tool in sleep systems.

▬ ABOUT THIS EPISODE ▬
00:00 - Intro
02:25 - The tech that led to AI
05:54 - AI’s impact on search
07:36 - AEO vs SEO
11:21 - Sponsor break
19:53 - AI’s use in creative assets
21:15 - Consumer perceptions of AI marketing
26:00 - The future of biometrics and sleep data
33:44 - AI coaches and customer service
38:00 - Wrap-Up

To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the EPISODE PAGE here: https://www.wakeupcallpod.com/episodes/9-ai-opportunities

]]>db2ac428-3acf-467c-90bb-d00fb5ebe5b7Fri, 04 Sep 2026 09:30:00 GMT<p>Mark and Mike discuss the disruptive impact of AI and Answer Engine Optimization on mattress marketing and search, the practical uses of AI in creative asset generation, and the future of AI as a predictive health tool in sleep systems.<br /><br />▬ <b>ABOUT THIS EPISODE</b> ▬<br />00:00 - Intro<br />02:25 - The tech that led to AI<br />05:54 - AI’s impact on search<br />07:36 - AEO vs SEO<br />11:21 - Sponsor break<br />19:53 - AI’s use in creative assets<br />21:15 - Consumer perceptions of AI marketing<br />26:00 - The future of biometrics and sleep data<br />33:44 - AI coaches and customer service<br />38:00 - Wrap-Up<br /><br />To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the EPISODE PAGE here: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/9-ai-opportunities" target="_blank">https://www.wakeupcallpod.com/episodes/9-ai-opportunities</a><br /></p>no00:39:4499. AI Opportunities for the Mattress Businessfull<![CDATA[8. The True Cost of the “Best Mattress” Lie]]>Mark and Mike discuss the deceptive nature of "best mattress" lists, the hidden economics behind them, the damage they inflict on consumers and stores, and how brands and retailers can fight back while reclaiming consumer trust.

▬ ABOUT THIS EPISODE ▬

00:00 - Intro
06:56 - Why consumers search for the "best mattress"
09:46 - What makes mattresses personal
14:21 - Importance of the retail fitting experience
16:04 - Understanding the consumer mindset
19:05 - Sponsor Break
20:58 - What AI searches reveal
21:50 - What the industry should do to fight the "best mattress" myth
28:00 - GoodBed's approach
30:35 - The hidden economics of "best mattress" lists
33:11 - How many consumers see through this deception?
34:58 - Information laundering: How AI magnifies the damage
36:03 - What brands and retailers haven't understood about "best mattress" lists
39:02 - Practical playbook for manufacturers and retailers
46:26 - Wrap-up


To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the EPISODE PAGE here: https://www.wakeupcallpod.com/episodes/8-the-best-mattress-lie

]]>97eb21cd-7c40-44a4-8395-82ca229a12a6Fri, 28 Aug 2026 09:30:00 GMT<p>Mark and Mike discuss the deceptive nature of "best mattress" lists, the hidden economics behind them, the damage they inflict on consumers and stores, and how brands and retailers can fight back while reclaiming consumer trust.</p><p></p><p>▬ <b>ABOUT THIS EPISODE</b> ▬</p><p>00:00 - Intro<br />06:56 - Why consumers search for the "best mattress"<br />09:46 - What makes mattresses personal<br />14:21 - Importance of the retail fitting experience<br />16:04 - Understanding the consumer mindset<br />19:05 - Sponsor Break<br />20:58 - What AI searches reveal <br />21:50 - What the industry should do to fight the "best mattress" myth<br />28:00 - GoodBed's approach<br />30:35 - The hidden economics of "best mattress" lists<br />33:11 - How many consumers see through this deception?<br />34:58 - Information laundering: How AI magnifies the damage<br />36:03 - What brands and retailers haven't understood about "best mattress" lists <br />39:02 - Practical playbook for manufacturers and retailers<br />46:26 - Wrap-up</p><p><br />To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the EPISODE PAGE here: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/8-the-best-mattress-lie" target="_blank">https://www.wakeupcallpod.com/episodes/8-the-best-mattress-lie</a></p>yes00:48:3288. The True Cost of the “Best Mattress” Liefull<![CDATA[7. The New Bargain: DTC Brands + Brick & Mortar Retail]]>Mark and Mike discuss the tumultuous history between Direct-to-Consumer mattress brands and Brick & Mortar stores, the factors that led to their ultimate reconciliation, and the intricate dynamics of these relationships today.

▬ ABOUT THIS EPISODE ▬
0:00 - Intro
2:39 - Remembering when DTC brands were public enemy #1
6:43 - Why selling direct unlocks bigger, smarter ad spend
9:05 - Growth limits for online-only DTC brands
10:54 - Different paths to growth (Casper, Nectar, Purple, Tuft & Needle)
16:32 - Consumer acceptance of mattress-in-a-box
19:47 - Why successful DTC brands inevitably need brick & mortar (Tempur-Pedic)
22:05 - Sponsor Break
23:44 - The hidden advantage of selling direct
26:20 - Do the benefits of direct selling extend to traditional brands too?
29:40 - The New Bargain: What retailers expect from brands today
33:41 - Who should control marketing dollars?
37:43 - Converging cost structures for DTC vs incumbent brands
41:05 - RSA incentives and the retailer end of the bargain
43:21 - Who owns the customer?
49:17 - What the new bargain really means for both sides
50:48 - How does the DTC/Retail relationship evolve from here?
54:58 Wrap-up

To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the EPISODE PAGE here: https://www.wakeupcallpod.com/episodes/7-new-bargain-dtc-brands-brick-mortar-retail

]]>8ef40639-7852-4f15-a994-c1c2f8b8c522Fri, 21 Aug 2026 14:46:09 GMT<p>Mark and Mike discuss the tumultuous history between Direct-to-Consumer mattress brands and Brick &amp; Mortar stores, the factors that led to their ultimate reconciliation, and the intricate dynamics of these relationships today.<br /><br />▬ <b>ABOUT THIS EPISODE</b> ▬<b><br /></b>0:00 - Intro<br />2:39 - Remembering when DTC brands were public enemy #1<br />6:43 - Why selling direct unlocks bigger, smarter ad spend<br />9:05 - Growth limits for online-only DTC brands<br />10:54 - Different paths to growth (Casper, Nectar, Purple, Tuft &amp; Needle)<br />16:32 - Consumer acceptance of mattress-in-a-box<br />19:47 - Why successful DTC brands inevitably need brick &amp; mortar (Tempur-Pedic)<br />22:05 - Sponsor Break<br />23:44 - The hidden advantage of selling direct<br />26:20 - Do the benefits of direct selling extend to traditional brands too?<br />29:40 - The New Bargain: What retailers expect from brands today<br />33:41 - Who should control marketing dollars?<br />37:43 - Converging cost structures for DTC vs incumbent brands<br />41:05 - RSA incentives and the retailer end of the bargain<br />43:21 - Who owns the customer?<br />49:17 - What the new bargain really means for both sides<br />50:48 - How does the DTC/Retail relationship evolve from here?<br />54:58 Wrap-up<br /><br />To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the EPISODE PAGE here: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/7-new-bargain-dtc-brands-brick-mortar-retail" target="_blank">https://www.wakeupcallpod.com/episodes/7-new-bargain-dtc-brands-brick-mortar-retail</a></p>yes00:55:5277. The New Bargain: DTC Brands + Brick & Mortar Retailfull<![CDATA[6. The Value Destruction of "Blind Retail"]]>Mark and Mike discuss the dramatic rise in mattress purchases from big box retailers and e-commerce marketplaces — a channel where shoppers are forced to make a "blind" choice, without the benefit of showrooms, salespeople, or expert guidance — and explore the implications for consumers and the rest of the industry.


▬ ABOUT THIS EPISODE ▬
0:00 - Intro
1:23 - What is the "Blind Retail" channel?
6:25 - Why does this channel fail consumers?
7:32 - Consumer reviews
16:40 - Manufacturer claims
23:08 - Price
26:18 - Which brands should sell their products through this channel
27:53 - Incremental transactions vs incremental customers
33:16 - The real cost of placing premium products in this channel
39:13 - Implications for a market leader
43:02 - Wrap-up

To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: https://www.wakeupcallpod.com/episodes/6-mattress-value-destruction-blind-retail-channel

]]>6024200e-650a-4d20-8389-693466e3a065Fri, 14 Aug 2026 16:29:40 GMT<p>Mark and Mike discuss the dramatic rise in mattress purchases from big box retailers and e-commerce marketplaces — a channel where shoppers are forced to make a "blind" choice, without the benefit of showrooms, salespeople, or expert guidance — and explore the implications for consumers and the rest of the industry.</p><p><br />▬ <b>ABOUT THIS EPISODE</b> ▬<br />0:00 - Intro<br />1:23 - What is the "Blind Retail" channel?<br />6:25 - Why does this channel fail consumers?<br />7:32 - Consumer reviews<br />16:40 - Manufacturer claims<br />23:08 - Price<br />26:18 - Which brands should sell their products through this channel<br />27:53 - Incremental transactions vs incremental customers<br />33:16 - The real cost of placing premium products in this channel<br />39:13 - Implications for a market leader<br />43:02 - Wrap-up<br /><br />To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/6-mattress-value-destruction-blind-retail-channel" target="_blank">https://www.wakeupcallpod.com/episodes/6-mattress-value-destruction-blind-retail-channel</a></p>no00:45:0466. The Value Destruction of "Blind Retail"full<![CDATA[5. Vegas Market Reactions]]>Mark and Mike revisit some of the people, places, products, and happenings from Las Vegas Market – sharing their chief reactions to the week's events.

▬ ABOUT THIS EPISODE ▬
0:00 - Intro
4:43 - Overall market experiences
6:08 - Market attendance / Product intros
8:22 - Best in Bedding Awards
9:20 - Ante4Autism
13:04 - A few shout-outs
17:25 - New guard energy
24:19 - TSI moving showrooms
30:03 - Gratitude
32:14 - Wrap-up

To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: https://www.wakeupcallpod.com/episodes/5-las-vegas-market-reactions

]]>63513486-0e88-4653-a5e4-58d559f64b86Fri, 07 Aug 2026 09:57:01 GMT<p>Mark and Mike revisit some of the people, places, products, and happenings from Las Vegas Market – sharing their chief reactions to the week's events.</p><p></p><p>▬ <b>ABOUT THIS EPISODE</b> ▬<br />0:00 - Intro<br />4:43 - Overall market experiences<br />6:08 - Market attendance / Product intros<br />8:22 - Best in Bedding Awards<br />9:20 - Ante4Autism<br />13:04 - A few shout-outs<br />17:25 - New guard energy<br />24:19 - TSI moving showrooms<br />30:03 - Gratitude<br />32:14 - Wrap-up<br /><br />To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/5-las-vegas-market-reactions" target="_blank">https://www.wakeupcallpod.com/episodes/5-las-vegas-market-reactions</a></p>no00:33:4255. Vegas Market Reactionsfull<![CDATA[4. ISPA's Mattress Industry Trends Report]]>Mark and Mike speak to Mary Thorpe, Director of Industry Research and Analytics for ISPA, to dig into the methodologies, questions, and take-aways from their latest Mattress Industry Trends Report — which showed the fourth consecutive year of decline for the category.

▬ ABOUT THIS EPISODE ▬
0:00 - Intro
0:23 - Key industry growth stats from ISPA
2:04 - Introducing Mary Thorpe
3:47 - Background, objectives, and category definitions
6:26 - Stationary and adjustable bases
10:14 - Growth trends before and after COVID
13:23 - Reported numbers vs estimates
18:33 - Import estimates
24:50 - Domestic estimates
29:53 - Imports by domestic producers
31:36 - Size mix
34:42 - Import prices and customers
38:06 - Confidence levels
39:41 - Improving estimates in the future
41:16 - Biggest misconceptions about the data
46:01 - Online marketplace data
47:12 Wrap-up

To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: https://www.wakeupcallpod.com/episodes/4-ispa-mattress-industry-trends-report-mary-thorpe

]]>e1e14548-1555-4444-8098-999413013e3fFri, 31 Jul 2026 08:47:29 GMT<p>Mark and Mike speak to Mary Thorpe, Director of Industry Research and Analytics for ISPA, to dig into the methodologies, questions, and take-aways from their latest Mattress Industry Trends Report — which showed the fourth consecutive year of decline for the category.</p><p></p><p>▬ <b>ABOUT THIS EPISODE</b> ▬<br />0:00 - Intro<br />0:23 - Key industry growth stats from ISPA<br />2:04 - Introducing Mary Thorpe<br />3:47 - Background, objectives, and category definitions<br />6:26 - Stationary and adjustable bases<br />10:14 - Growth trends before and after COVID<br />13:23 - Reported numbers vs estimates<br />18:33 - Import estimates<br />24:50 - Domestic estimates<br />29:53 - Imports by domestic producers<br />31:36 - Size mix<br />34:42 - Import prices and customers<br />38:06 - Confidence levels<br />39:41 - Improving estimates in the future<br />41:16 - Biggest misconceptions about the data<br />46:01 - Online marketplace data<br />47:12 Wrap-up<br /><br />To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/4-ispa-mattress-industry-trends-report-mary-thorpe" target="_blank">https://www.wakeupcallpod.com/episodes/4-ispa-mattress-industry-trends-report-mary-thorpe</a></p>no00:51:5844. ISPA's Mattress Industry Trends Reportfull<![CDATA[3. Analyzing Somnigroup's Acquisition of Leggett & Platt]]>Mark and Mike dive into Somnigroup's pending acquisition of Leggett & Platt, analyzing the benefits to Somnigroup, the implications for Leggett & Platt, the impact this may have on the rest of the industry, and the competitive forces that may have motivated the deal.

▬ ABOUT THIS EPISODE ▬
0:00 - Intro
4:20 - Vegas Market
7:17 - Why Somnigroup Is acquiring Leggett & Platt
16:50 - Leggett & Platt perspective
23:59 - Impact on the industry
32:00 - How this relates to 3Z
40:34 - Wrap-up

To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: https://www.wakeupcallpod.com/episodes/3-analyzing-somnigroup-acquisition-leggett-platt

]]>832af920-06ce-44e8-afd9-5de84a765898Fri, 24 Jul 2026 15:07:58 GMT<p>Mark and Mike dive into Somnigroup's pending acquisition of Leggett &amp; Platt, analyzing the benefits to Somnigroup, the implications for Leggett &amp; Platt, the impact this may have on the rest of the industry, and the competitive forces that may have motivated the deal.</p><p></p><p>▬ <b>ABOUT THIS EPISODE</b> ▬<br />0:00 - Intro<br />4:20 - Vegas Market<br />7:17 - Why Somnigroup Is acquiring Leggett &amp; Platt<br />16:50 - Leggett &amp; Platt perspective<br />23:59 - Impact on the industry<br />32:00 - How this relates to 3Z<br />40:34 - Wrap-up<br /><br />To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/3-analyzing-somnigroup-acquisition-leggett-platt" target="_blank">https://www.wakeupcallpod.com/episodes/3-analyzing-somnigroup-acquisition-leggett-platt</a></p>yes00:43:3833. Analyzing Somnigroup's Acquisition of Leggett & Plattfull<![CDATA[2. Unpacking the Sleep Number Bankruptcy]]>Mark and Mike unpack the latest news in the Sleep Number bankruptcy process, sharing thoughts on what factors led to the company's financial troubles and what steps may be taken coming out of bankruptcy.


▬ ABOUT THIS EPISODE ▬
0:00 - Intro
2:09 - Updates on the Sleep Number bankruptcy process
9:17 - Sleep Number brand
15:24 - Contributing factors to Sleep Number bankruptcy
19:07 - Strategic considerations post-bankruptcy
28:41 - What might Sleep Country Canada do with Sleep Number
30:33 - Wrap-up

To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: https://www.wakeupcallpod.com/episodes/2-unpacking-the-sleep-number-bankruptcy

]]>7a023343-48f7-4e0b-9499-e33f0378ae6eThu, 16 Jul 2026 23:33:28 GMT<p>Mark and Mike unpack the latest news in the Sleep Number bankruptcy process, sharing thoughts on what factors led to the company's financial troubles and what steps may be taken coming out of bankruptcy.</p><p><br />▬ <b>ABOUT THIS EPISODE</b> ▬<br />0:00 - Intro<br />2:09 - Updates on the Sleep Number bankruptcy process<br />9:17 - Sleep Number brand<br />15:24 - Contributing factors to Sleep Number bankruptcy<br />19:07 - Strategic considerations post-bankruptcy<br />28:41 - What might Sleep Country Canada do with Sleep Number<br />30:33 - Wrap-up<br /><br />To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/2-unpacking-the-sleep-number-bankruptcy" target="_blank">https://www.wakeupcallpod.com/episodes/2-unpacking-the-sleep-number-bankruptcy</a></p>no00:32:0722. Unpacking the Sleep Number Bankruptcyfull<![CDATA[1. Why We Started a Podcast]]>Get to know Mark and Mike as they introduce both themselves and the show — sharing their backgrounds and interests, and discussing what they hope to accomplish with Wake-Up Call.

▬ ABOUT THIS EPISODE ▬
0:00 - Intro
1:36 - What brought Mark & Mike together
19:05 - Who is this podcast for
20:55 - What types of things will be discussed
30:02 - Mike's background and perspective (pt 1)
38:12 - Mark's background and perspective
45:57 - Mike's background and perspective (pt 2)
48:43 - Wrap-up

To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: https://www.wakeupcallpod.com/episodes/1-why-we-started-a-podcast

]]>9df59cc2-b8ce-4e4e-b06d-9cb639b9ede3Thu, 09 Jul 2026 07:48:45 GMT<p>Get to know Mark and Mike as they introduce both themselves and the show — sharing their backgrounds and interests, and discussing what they hope to accomplish with Wake-Up Call.</p><p></p><p>▬ <b>ABOUT THIS EPISODE</b> ▬<br />0:00 - Intro<br />1:36 - What brought Mark &amp; Mike together<br />19:05 - Who is this podcast for<br />20:55 - What types of things will be discussed<br />30:02 - Mike's background and perspective (pt 1)<br />38:12 - Mark's background and perspective<br />45:57 - Mike's background and perspective (pt 2)<br />48:43 - Wrap-up<br /><br />To access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: <a rel="noopener noreferrer nofollow" href="https://www.wakeupcallpod.com/episodes/1-why-we-started-a-podcast" target="_blank">https://www.wakeupcallpod.com/episodes/1-why-we-started-a-podcast</a></p>no00:51:1011. Why We Started a Podcastfull