<![CDATA[The Last Analog Marketers]]>Marketing didn't start with a dashboard. It started with a person trying to convince another person that something was worth their attention — worth their time, their money, their trust. Every tool, platform, algorithm, and automation we use today is just the latest chapter in that story. But somewhere in the sprint to digital, we stopped telling the story from the beginning.

The Last Analog Marketers is a podcast for practitioners who lived through the transition and newcomers who inherited the result. It's part oral history, part professional development, part cultural examination — a show that uses the past as a lens to understand the present and navigate the future more intentionally. The podcast features conversations and interviews with co-hosts Aaron Peterson and Jamie Jones, both 20+ year veterans in the industry, as well as a range of influential guests from across marketing disciplines, experiences, and generations.

This isn't a show about nostalgia. It isn't a show about resisting change or mourning what's gone. It's a show about continuity — the throughline from a hand-lettered sign to a programmatic ad buy, from a town crier to a TikTok algorithm, from a Rolodex to a CRM. The thesis is that understanding where we came from makes us better at deciding where we go — and that the best practitioners aren't the ones who abandoned the old playbook, but the ones who understood it deeply enough to know what to keep.

]]>lastanalogmarketers.comRiverside.fm (https://riverside.com)Fri, 11 Sep 2026 15:12:50 GMTWed, 08 Jul 2026 21:14:27 GMT60Aaron Peterson and Jamie Jones<p>Marketing didn't start with a dashboard. It started with a person trying to convince another person that something was worth their attention — worth their time, their money, their trust. Every tool, platform, algorithm, and automation we use today is just the latest chapter in that story. But somewhere in the sprint to digital, we stopped telling the story from the beginning.</p><p></p><p><b>The Last Analog Marketers</b> is a podcast for practitioners who lived through the transition and newcomers who inherited the result. It's part oral history, part professional development, part cultural examination — a show that uses the past as a lens to understand the present and navigate the future more intentionally. The podcast features conversations and interviews with co-hosts Aaron Peterson and Jamie Jones, both 20+ year veterans in the industry, as well as a range of influential guests from across marketing disciplines, experiences, and generations.</p><p></p><p>This isn't a show about nostalgia. It isn't a show about resisting change or mourning what's gone. It's a show about continuity — the throughline from a hand-lettered sign to a programmatic ad buy, from a town crier to a TikTok algorithm, from a Rolodex to a CRM. The thesis is that understanding where we came from makes us better at deciding where we go — and that the best practitioners aren't the ones who abandoned the old playbook, but the ones who understood it deeply enough to know what to keep.</p><p></p><p></p>episodicAaron Peterson and Jamie Jonesaethanp@gmail.comno<![CDATA[Introducing The Last Analog Marketers]]>Introducing The Last Analog Marketers podcast, with hosts Aaron Peterson and Jamie Jones! In this introductory episode, hear about how Aaron and Jamie got into marketing, the purpose of creating this podcast in this moment, and the goals of the project.

And in this episode's One Last Thing, Aaron and Jamie discuss some of the creative approaches to branding around this summer's World Cup, including Levi's and Gillette's clever executions.

]]>62d57865-ec5e-4c96-b5cd-25f37b478962Thu, 10 Sep 2026 12:59:20 GMT<p>Introducing <a rel="noopener noreferrer nofollow" href="https://lastanalogmarketers.com/" target="_blank">The Last Analog Marketers</a> podcast, with hosts <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/aaron-peterson-28134384/" target="_blank">Aaron Peterson</a> and <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jamie-jones-dallastx/" target="_blank">Jamie Jones</a>! In this introductory episode, hear about how Aaron and Jamie got into marketing, the purpose of creating this podcast in this moment, and the goals of the project. </p><p></p><p>And in this episode's One Last Thing, Aaron and Jamie discuss some of the creative approaches to branding around this summer's World Cup, including <a rel="noopener noreferrer nofollow" href="https://www.levi.com/US/en_US/" target="_blank">Levi's</a> and <a rel="noopener noreferrer nofollow" href="https://gillette.com/" target="_blank">Gillette</a>'s clever executions. </p>no00:38:4711Introducing The Last Analog Marketersfull<![CDATA[Interview with Stefan Lysak]]>This episode of The Last Analog Marketers features an interview with Stefan Lysak, CMO, North America at Roland Berger, where we discuss everything from the evolution of CRM (going back to its start as a Rolodex), marketing’s evolving role internally and externally, to the lost art of phone calls.

]]>e861764a-e6eb-499e-8258-a261d9943225Thu, 03 Sep 2026 15:22:36 GMT<p>This episode of <i>The Last Analog Marketers</i> features an interview with Stefan Lysak, CMO, North America at Roland Berger, where we discuss everything from the evolution of CRM (going back to its start as a Rolodex), marketing’s evolving role internally and externally, to the lost art of phone calls.</p>no00:49:261Interview with Stefan Lysakfull