<![CDATA[Real Seekers After Truth]]>The podcast where we bring together the greatest minds in B2B - dedicated to unlocking the truth & reality of B2B marketing.

]]>turtl.coRiverside.fm (https://riverside.com)Thu, 24 Sep 2026 14:40:41 GMTWed, 02 Sep 2026 12:51:30 GMT60Turtl<p>The podcast where we bring together the greatest minds in B2B - dedicated to unlocking the truth &amp; reality of B2B marketing.</p>serialTurtlelliott.king@turtl.cono<![CDATA[The MQL Industrial Complex]]>In this episode we dig into the realities of B2B buying, what Kerry's research actually shows, including preliminary findings from the new Buyer Experience study.  

]]>e0c00c92-32e2-4a43-a220-d8bc7688b040Tue, 15 Sep 2026 10:46:38 GMT<p>In this episode we dig into the realities of B2B buying, what Kerry's research actually shows, including preliminary findings from the new Buyer Experience study.  </p>no01:15:2113The MQL Industrial Complexfull<![CDATA[The Frequency Era]]>In this episode we explore one of the most seismic changes on the horizon: AI + the 'Frequency Era'. The next scarce resource isn't knowledge, it's frequency and there are 12 human capacities that AI can't replace. 

]]>9f502686-6a8d-49b4-bcbf-e1825ddebb2bTue, 15 Sep 2026 07:31:36 GMT<p>In this episode we explore one of the most seismic changes on the horizon: AI + the 'Frequency Era'. The next scarce resource isn't knowledge, it's frequency and there are 12 human capacities that AI can't replace. </p><p></p>no01:00:5912The Frequency Erafull<![CDATA[Charismatic Strategy in an Overserved World]]>In the first episode of our series, we unpack 'hyperabundance' and the implication is has on our marketing efforts. Alex posits the correct response is to not just to rethink our strategies, but to rethink what a strategy consists of. And gives a poignant reminder about the importance of authenticity. 

]]>845c58a1-1d95-40fa-8b33-56af8edce432Tue, 15 Sep 2026 07:31:26 GMT<p>In the first episode of our series, we unpack 'hyperabundance' and the implication is has on our marketing efforts. Alex posits the correct response is to not just to rethink our strategies, but to rethink what a strategy consists of. And gives a poignant reminder about the importance of authenticity. </p><p></p>no01:36:1911Charismatic Strategy in an Overserved Worldfull<![CDATA[Real Seekers After Truth: Manifesto]]>When I was 17, a photograph changes how I think about almost everything. 29 people. Brussels. 1927. My A level physics teacher held it up on the first day of the school year and told us it was probably the most remarkable group photo ever taken.

He was right. I'm going to tell you why. And I'm going to tell you what it has to do with why most B2B marketing is broken.

]]>9f781647-9d4d-44ec-8f02-4203c5a87374Fri, 04 Sep 2026 09:53:57 GMT<p>When I was 17, a photograph changes how I think about almost everything. 29 people. Brussels. 1927. My A level physics teacher held it up on the first day of the school year and told us it was probably the most remarkable group photo ever taken.<br /></p><p>He was right. I'm going to tell you why. And I'm going to tell you what it has to do with why most B2B marketing is broken.</p>no00:03:471Real Seekers After Truth: Manifestofull