<![CDATA[The Contractor Compass: Guiding You to Growth & Profit in Your Home Service Business]]>https://audioboom.com/channels/5123374Riverside.fm (https://riverside.com)Sat, 04 Jul 2026 19:08:36 GMTMon, 27 Apr 2026 20:05:54 GMT60The Contractor Compass: Guiding You to Growth & Profit in Your Home Service BusinessWelcome to the Contractor Compass, the essential podcast for entrepreneurs and leaders in the home service industry looking to scale their business while keeping their profits robust. Whether you're just starting a small venture or managing a large enterprise, this show is your guide to thriving in the competitive world of home services. In the dynamic world of HVAC, insulation, solar, roofing, and more, staying ahead means understanding the latest strategies for success. That's why Contractor Compass is dedicated to bringing you valuable insights and actionable advice from the most successful minds in the industry. Each episode, join us as we sit down with experienced professionals who share the tactics and practices that have helped them navigate through the challenges of growth. From sales training to culture development, product efficiency to profit margin analysis, and innovation advertising to effective marketing, we leave no stone unturned. Our guests are industry veterans with proven track records, willing to divulge the secrets of their success. Through in-depth interviews, we uncover practical steps amidst market fluctuations. Whether you're looking to refine your business model, explore new marketing avenues, or enhance your team's performance, Contractor Compass is your go-to resource. We're here to help you chart a clear path towards operational excellence, making sure your business not only survives, but thrives in today's competitive landscape. Tune in to Contractor Compass, where your journey to scaling up and securing profits in the home service sector begins. Subscribe now to never miss out on the wisdom that could set your business apart. Join us, and let's navigate the path to success together! episodicThe Contractor Compass: Guiding You to Growth & Profit in Your Home Service Businessinfo@tier1clicksmarketing.comno<![CDATA[39: The 2026 HVAC Outlook: What's Working, What's Dead, Where the Money's Moving]]>In this episode of The Contractor Compass, Colton Bjornson is joined by Thomas Murphy and Broc Fletcher for a mid-year breakdown of what’s actually happening inside HVAC companies right now.

Summer is heating up, lead volume is moving, and contractors are starting to see where their systems are strong — and where they’re leaking money.

The guys talk through what’s working in HVAC lead generation right now, why more leads don’t automatically mean more sales, and how comfort advisors can hurt their own close rate by cutting corners when appointments start feeling easier.

They also get into financing, average ticket sizes, tech turns, marketed install appointments, and why the companies that finish the year strong are usually the ones that maximize every call while demand is high.

In this episode:

• What Colton is seeing across Meta, PPC, LSA, and HVAC appointment costs
• Why summer demand can make weak sales habits worse
• The mistake comfort advisors make when they start rushing the process
• Why smaller HVAC shops struggle to sell higher-end systems
• How to use premium options without racing to the cheapest quote
• The difference between tech-turn opportunities and marketed install leads
• When repair calls make more sense than install appointments
• Why financing has to be framed without making the customer feel broke
• Thomas’ take on payment-focused selling and pricing around financing
• What HVAC owners should focus on heading into the back half of 2026
• Broc’s strategy for turning monthly payments into daily numbers
• Why contractors shouldn’t put all their lead flow into one channel

If you own or operate an HVAC company, this episode gives a real look at the three areas that decide whether summer turns into profit or just more chaos: marketing, sales, and financing.

]]>aa3d1de0-8eee-4f05-a732-a4203e79bf1eFri, 19 Jun 2026 17:05:59 GMT<p>In this episode of The Contractor Compass, Colton Bjornson is joined by Thomas Murphy and Broc Fletcher for a mid-year breakdown of what’s actually happening inside HVAC companies right now.<br /><br />Summer is heating up, lead volume is moving, and contractors are starting to see where their systems are strong — and where they’re leaking money.<br /><br />The guys talk through what’s working in HVAC lead generation right now, why more leads don’t automatically mean more sales, and how comfort advisors can hurt their own close rate by cutting corners when appointments start feeling easier.<br /><br />They also get into financing, average ticket sizes, tech turns, marketed install appointments, and why the companies that finish the year strong are usually the ones that maximize every call while demand is high.<br /><br />In this episode:<br /><br />• What Colton is seeing across Meta, PPC, LSA, and HVAC appointment costs<br />• Why summer demand can make weak sales habits worse<br />• The mistake comfort advisors make when they start rushing the process<br />• Why smaller HVAC shops struggle to sell higher-end systems<br />• How to use premium options without racing to the cheapest quote<br />• The difference between tech-turn opportunities and marketed install leads<br />• When repair calls make more sense than install appointments<br />• Why financing has to be framed without making the customer feel broke<br />• Thomas’ take on payment-focused selling and pricing around financing<br />• What HVAC owners should focus on heading into the back half of 2026<br />• Broc’s strategy for turning monthly payments into daily numbers<br />• Why contractors shouldn’t put all their lead flow into one channel<br /><br />If you own or operate an HVAC company, this episode gives a real look at the three areas that decide whether summer turns into profit or just more chaos: marketing, sales, and financing.</p>no00:37:5739: The 2026 HVAC Outlook: What's Working, What's Dead, Where the Money's Movingfull<![CDATA[38: Why Your Leads Aren't Closing — The Click-to-Close Breakdown]]>Most HVAC owners think they have a lead problem or a sales problem. The truth? It's almost always a handoff problem — and it's happening at every stage between the click and the close.

In this episode, Colton Bjornson (Tier 1 Clicks) and cohost Brock (Limitless HVAC Sales) walk the entire customer journey stage by stage — from the moment a lead comes in to the in-home close — and break down exactly where deals leak, stall, and die along the way. Marketing meets sales, and the two sides finally hash out who's actually to blame when a "good lead" doesn't turn into revenue.

What you'll hear:

• Speed-to-lead and the 2-minute window that makes or breaks a lead • What a genuinely good lead looks like — and what sales wishes they knew before the call • Where leads die before the appointment ever happens • Why prospects ghost, and how to actually cut your no-show rate • What separates an $8K in-home ticket from an $18K one • The marketing vs. sales blame game — and where the line really gets drawn • The one thing each of us would fix first in a $2M HVAC shop

If you're tired of pointing fingers between your marketing and your sales team, this one's a roadmap for finding the exact spot your pipeline is breaking.

]]>e9f00b2e-d550-4d8b-a688-ca6576326eefTue, 26 May 2026 16:19:52 GMT<p>Most HVAC owners think they have a lead problem or a sales problem. The truth? It's almost always a handoff problem — and it's happening at every stage between the click and the close.</p><p>In this episode, Colton Bjornson (Tier 1 Clicks) and cohost Brock (Limitless HVAC Sales) walk the entire customer journey stage by stage — from the moment a lead comes in to the in-home close — and break down exactly where deals leak, stall, and die along the way. Marketing meets sales, and the two sides finally hash out who's actually to blame when a "good lead" doesn't turn into revenue.</p><p>What you'll hear:</p><p>• Speed-to-lead and the 2-minute window that makes or breaks a lead • What a genuinely good lead looks like — and what sales wishes they knew before the call • Where leads die before the appointment ever happens • Why prospects ghost, and how to actually cut your no-show rate • What separates an $8K in-home ticket from an $18K one • The marketing vs. sales blame game — and where the line really gets drawn • The one thing each of us would fix first in a $2M HVAC shop</p><p>If you're tired of pointing fingers between your marketing and your sales team, this one's a roadmap for finding the exact spot your pipeline is breaking.</p>no00:35:0938: Why Your Leads Aren't Closing — The Click-to-Close Breakdownfull<![CDATA[37: New Cohost, New Era — The 3 Levers Every HVAC Business Owner Needs to Master]]>The Contractor Compass podcast returns with a new co-host, Broc Fletcher, who shares his unconventional journey into the HVAC industry and his remarkable success in sales. Tom Murphy, the finance expert, discusses the rebranding of his company and the innovative financial services they offer. The episode also touches on team expansion and operational improvements in the marketing and sales domains. The conversation covers the impact of economic changes on the industry, customer acquisition strategies, the importance of lifetime value, challenges with communication and disqualification, and the effectiveness of private equity roll-ups in the industry.

Takeaways

  • Unconventional Paths to Success
  • Innovative Financial Services Economic changes impact customer acquisition and sales strategies
  • Lifetime value of customers is crucial for business success

Chapters

  • 00:00 Introducing Broc Fletcher: A Unique Journey into HVAC Sales
  • 08:44 Operational Improvements and Team Expansion
  • 22:00 Impact of Economic Changes
  • 29:01 Challenges with Communication and Disqualification
  • 40:31 Effectiveness of Private Equity Roll-Ups
]]>98aac161-f0b4-4ad4-a532-6a430720f177Thu, 07 May 2026 22:27:56 GMT<p>The Contractor Compass podcast returns with a new co-host, Broc Fletcher, who shares his unconventional journey into the HVAC industry and his remarkable success in sales. Tom Murphy, the finance expert, discusses the rebranding of his company and the innovative financial services they offer. The episode also touches on team expansion and operational improvements in the marketing and sales domains. The conversation covers the impact of economic changes on the industry, customer acquisition strategies, the importance of lifetime value, challenges with communication and disqualification, and the effectiveness of private equity roll-ups in the industry.</p><p></p><p>Takeaways</p><ul><li>Unconventional Paths to Success</li><li>Innovative Financial Services Economic changes impact customer acquisition and sales strategies</li><li>Lifetime value of customers is crucial for business success</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introducing Broc Fletcher: A Unique Journey into HVAC Sales</li><li>08:44 Operational Improvements and Team Expansion</li><li>22:00 Impact of Economic Changes</li><li>29:01 Challenges with Communication and Disqualification</li><li>40:31 Effectiveness of Private Equity Roll-Ups</li></ul>no00:46:1337: New Cohost, New Era — The 3 Levers Every HVAC Business Owner Needs to Masterfull<![CDATA[2: Using Energy Audits as a Tool to Grow Your Business]]>https://audioboom.com/posts/8425367tag:audioboom.com,2024-01-04:/posts/8425367Thu, 04 Jan 2024 21:37:34 GMT-no00:28:4622: Using Energy Audits as a Tool to Grow Your Businessfull<![CDATA[21: Top 10 Home Service Business Mistakes]]>https://audioboom.com/posts/8557304tag:audioboom.com,2024-08-16:/posts/8557304Fri, 16 Aug 2024 15:07:31 GMT-no00:50:252121: Top 10 Home Service Business Mistakesfull<![CDATA[8: Using Data Analytics to Improve Operational Efficiency and Customer Experience]]>https://audioboom.com/posts/8455789tag:audioboom.com,2024-02-09:/posts/8455789Fri, 09 Feb 2024 19:20:59 GMT-no00:34:4188: Using Data Analytics to Improve Operational Efficiency and Customer Experiencefull<![CDATA[22: Marketing Your Home Service Business || Knowing What Platforms to Use]]>https://audioboom.com/posts/8560042tag:audioboom.com,2024-08-22:/posts/8560042Thu, 22 Aug 2024 21:02:31 GMT-no00:43:052222: Marketing Your Home Service Business || Knowing What Platforms to Usefull<![CDATA[13: Succession Planning and Exit Strategies for Business Owners in the Home Service Industry]]>https://audioboom.com/posts/8484612tag:audioboom.com,2024-04-05:/posts/8484612Fri, 05 Apr 2024 20:14:46 GMT-no00:29:011313: Succession Planning and Exit Strategies for Business Owners in the Home Service Industryfull<![CDATA[25: Managing Different Personalities on Your Team]]>https://audioboom.com/posts/8588005tag:audioboom.com,2024-10-10:/posts/8588005Thu, 10 Oct 2024 21:04:11 GMT-no00:38:162525: Managing Different Personalities on Your Teamfull<![CDATA[7: Building a Brand: Creating a Unique Identity in a Competitive Market.]]>https://audioboom.com/posts/8451872tag:audioboom.com,2024-02-02:/posts/8451872Fri, 02 Feb 2024 18:22:41 GMT-no00:34:5477: Building a Brand: Creating a Unique Identity in a Competitive Market.full<![CDATA[3: Expanding Your Service Offerings to Add Value to Your Contracting Business]]>https://audioboom.com/posts/8425369tag:audioboom.com,2024-01-04:/posts/8425369Thu, 04 Jan 2024 21:43:55 GMT-no00:34:4833: Expanding Your Service Offerings to Add Value to Your Contracting Businessfull<![CDATA[35: Elite HVAC: VIP Plans That Sell Big]]>
]]>https://audioboom.com/posts/8752579tag:audioboom.com,2025-07-22:/posts/8752579Tue, 22 Jul 2025 21:16:45 GMTWe’re back to talk elite HVAC services—how to market, sell, and finance VIP plans for high-end clients. We also touch on AI and IOT applications moving forward. <br /> <br /> no00:43:593535: Elite HVAC: VIP Plans That Sell Bigfull<![CDATA[32: Financing That Closes Deals: How Home Improvement Pros Can Win More Sales with Smart Consumer Lending]]>https://audioboom.com/posts/8667550tag:audioboom.com,2025-03-11:/posts/8667550Tue, 11 Mar 2025 20:40:44 GMTFinancing is the key to closing more home improvement sales! In this episode, We sit down with Michelle, Business Development Manager for a leading consumer finance lender, to discuss the power of flexible payment options, 2nd look financing, and no-interest promos. Learn how contractors can boost sales by offering financing for all credit scores and preparing for lender fees. Plus, we dive into the impact of DTI, FICO scores, and the Prime Rate on consumer lending. Don’t miss this expert insight on the future of home improvement financing! no00:45:463232: Financing That Closes Deals: How Home Improvement Pros Can Win More Sales with Smart Consumer Lendingfull<![CDATA[30: Customer Service: Dead or More Vital Than Ever?]]>https://audioboom.com/posts/8638803tag:audioboom.com,2025-01-16:/posts/8638803Thu, 16 Jan 2025 20:57:29 GMT-no00:39:133030: Customer Service: Dead or More Vital Than Ever?full<![CDATA[27: Growing an HVAC Company to 180+ Employees || Special Guest Mike Lang]]>https://audioboom.com/posts/8605401tag:audioboom.com,2024-11-08:/posts/8605401Fri, 08 Nov 2024 18:16:46 GMTUp to 35 installs per day and 130+ trucks on the road.  no00:59:122727: Growing an HVAC Company to 180+ Employees || Special Guest Mike Langfull<![CDATA[18: How to Determine What You Need to Grow your Home Service Business?]]>https://audioboom.com/posts/8531483tag:audioboom.com,2024-06-28:/posts/8531483Fri, 28 Jun 2024 16:52:12 GMT-no00:31:101818: How to Determine What You Need to Grow your Home Service Business?full<![CDATA[34: Business Growth Through Lending: Thomas Murphy's Capital Insights]]>https://audioboom.com/posts/8740826tag:audioboom.com,2025-06-26:/posts/8740826Thu, 26 Jun 2025 16:09:48 GMTJoin Thomas Murphy as he shares expert tips on securing capital for business growth. no00:36:583434: Business Growth Through Lending: Thomas Murphy's Capital Insightsfull<![CDATA[19: How to Find the Right Employees for Your Home Service Business]]>https://audioboom.com/posts/8540199tag:audioboom.com,2024-07-11:/posts/8540199Thu, 11 Jul 2024 21:05:44 GMT-no00:25:251919: How to Find the Right Employees for Your Home Service Businessfull<![CDATA[4: Building Strategic Partnerships in the Construction and Real Estate Industries]]>https://audioboom.com/posts/8425370tag:audioboom.com,2024-01-04:/posts/8425370Thu, 04 Jan 2024 21:51:23 GMT-no00:25:4844: Building Strategic Partnerships in the Construction and Real Estate Industriesfull<![CDATA[1: Building a Highly Succesful Sales Team While Fostering Good Culture and Ethics]]>https://audioboom.com/posts/8425364tag:audioboom.com,2024-01-04:/posts/8425364Thu, 04 Jan 2024 21:27:08 GMT-no00:42:1011: Building a Highly Succesful Sales Team While Fostering Good Culture and Ethicsfull<![CDATA[6: Leveraging Seasonal Promotions and Bundled Offerings to Drive Revenue]]>https://audioboom.com/posts/8435338tag:audioboom.com,2024-01-19:/posts/8435338Fri, 19 Jan 2024 17:26:21 GMT-no00:31:3466: Leveraging Seasonal Promotions and Bundled Offerings to Drive Revenuefull<![CDATA[24: Battling Private Equity in Your Market]]>https://audioboom.com/posts/8577945tag:audioboom.com,2024-09-26:/posts/8577945Thu, 26 Sep 2024 20:12:43 GMT-no00:36:192424: Battling Private Equity in Your Marketfull<![CDATA[33: From Tools to Empire: How Matt Murray Built and Sold Multi-Million Dollar HVAC Businesses]]>The Contractor Compass, we sit down with Matt Murray — founder of Blue Collar King and a true heavyweight in the HVAC world. Matt went from working in the trenches as a tech to scaling and selling multiple HVAC companies for millions. He now coaches other contractors to do the same. We dive into the mindset shifts, scaling strategies, and leadership lessons that helped him build empires — and how you can apply them to your own business. Whether you’re just getting started or looking to exit strong, this episode is packed with practical gold. ]]>https://audioboom.com/posts/8714063tag:audioboom.com,2025-05-01:/posts/8714063Thu, 01 May 2025 18:33:28 GMTIn this episode of <em>The Contractor Compass</em>, we sit down with Matt Murray — founder of Blue Collar King and a true heavyweight in the HVAC world. Matt went from working in the trenches as a tech to scaling and selling multiple HVAC companies for millions. He now coaches other contractors to do the same. We dive into the mindset shifts, scaling strategies, and leadership lessons that helped him build empires — and how you can apply them to your own business. Whether you’re just getting started or looking to exit strong, this episode is packed with practical gold. no00:48:533333: From Tools to Empire: How Matt Murray Built and Sold Multi-Million Dollar HVAC Businessesfull<![CDATA[28: How will the Results of the Election Impact Your Home Service Business]]>https://audioboom.com/posts/8615236tag:audioboom.com,2024-11-27:/posts/8615236Wed, 27 Nov 2024 21:26:12 GMT-no00:37:472828: How will the Results of the Election Impact Your Home Service Businessfull<![CDATA[12: Proven Marketing Tactics for Small/Startup Home Service Companies]]>https://audioboom.com/posts/8477105tag:audioboom.com,2024-03-21:/posts/8477105Thu, 21 Mar 2024 21:26:28 GMT-no00:47:231212: Proven Marketing Tactics for Small/Startup Home Service Companiesfull<![CDATA[20: Most People Shouldn't Run a Home Service Business.]]>https://audioboom.com/posts/8547608tag:audioboom.com,2024-07-26:/posts/8547608Fri, 26 Jul 2024 16:11:36 GMT-no00:31:042020: Most People Shouldn't Run a Home Service Business.full<![CDATA[5: Recruiting and Retaining Skilled Technicians and Laborers]]>https://audioboom.com/posts/8429557tag:audioboom.com,2024-01-12:/posts/8429557Fri, 12 Jan 2024 22:10:52 GMT-no00:34:2455: Recruiting and Retaining Skilled Technicians and Laborersfull<![CDATA[31: New Age of HVAC: Branden's Journey in Branding, Leadership, and Innovation]]>
We dive into everything from his early startup days to his transition into a leadership role, focusing on building a strong team and setting ambitious goals for the future. Branden also opens up about his vision to create a company culture that lifts people up, treats employees and customers with respect, and stands apart by doing the little things that make a big difference.

It’s all about offering a "new age" approach to HVAC contracting—one rooted in innovation, better service, and doing things the right way. Tune in for inspiration and actionable insights from Branden’s journey!

]]>https://audioboom.com/posts/8641053tag:audioboom.com,2025-01-21:/posts/8641053Tue, 21 Jan 2025 21:30:31 GMTIn this episode, we sit down with Branden from New Age Air to explore his journey of building a standout brand and reshaping the HVAC industry. Branden shares how he made bold moves early on to establish his company’s identity, ensuring people knew the quality of work and transparency they could expect.<br /> <br /> We dive into everything from his early startup days to his transition into a leadership role, focusing on building a strong team and setting ambitious goals for the future. Branden also opens up about his vision to create a company culture that lifts people up, treats employees and customers with respect, and stands apart by doing the little things that make a big difference.<br /> <br /> It’s all about offering a "new age" approach to HVAC contracting—one rooted in innovation, better service, and doing things the right way. Tune in for inspiration and actionable insights from Branden’s journey!<br /> <br /> no00:51:043131: New Age of HVAC: Branden's Journey in Branding, Leadership, and Innovationfull<![CDATA[29: Handling Seasonal Slumps: What Every Business Owner Needs to Know]]>https://audioboom.com/posts/8630570tag:audioboom.com,2024-12-30:/posts/8630570Mon, 30 Dec 2024 17:20:00 GMT-no00:38:502929: Handling Seasonal Slumps: What Every Business Owner Needs to Knowfull<![CDATA[10: Effective Sales Techniques for HVAC and Insulation Contractors]]>https://audioboom.com/posts/8468165tag:audioboom.com,2024-03-04:/posts/8468165Mon, 04 Mar 2024 18:09:57 GMT-no00:44:531010: Effective Sales Techniques for HVAC and Insulation Contractorsfull<![CDATA[17: Increase Customer Retention in Your Home Service Business]]>https://audioboom.com/posts/8520222tag:audioboom.com,2024-06-07:/posts/8520222Fri, 07 Jun 2024 17:29:23 GMT-no00:16:301717: Increase Customer Retention in Your Home Service Businessfull<![CDATA[26: Navigating Your Business During an Election Year]]>https://audioboom.com/posts/8600497tag:audioboom.com,2024-11-01:/posts/8600497Fri, 01 Nov 2024 20:30:23 GMT-no00:34:092626: Navigating Your Business During an Election Yearfull<![CDATA[9: Creating Customized Solutions for High Value Clients]]>https://audioboom.com/posts/8459285tag:audioboom.com,2024-02-16:/posts/8459285Fri, 16 Feb 2024 20:26:07 GMT-no00:27:4199: Creating Customized Solutions for High Value Clientsfull<![CDATA[23: Creating Organic Content to Grow Your Home Service Business]]>https://audioboom.com/posts/8573871tag:audioboom.com,2024-09-19:/posts/8573871Thu, 19 Sep 2024 21:32:42 GMT-no00:33:442323: Creating Organic Content to Grow Your Home Service Businessfull<![CDATA[36: One Truck to a Fleet: The HVAC Growth Story of Rafael Diaz]]>The Contractor Compass, we sit down with Rafael Diaz, founder of Anthony & Son HVAC. Rafael shares how he started his company from his home and grew it into a thriving multi-truck operation. We dive into his journey, company culture, leadership lessons, marketing strategies, and the future of HVAC. A must-listen for contractors looking to scale with purpose and integrity. ]]>https://audioboom.com/posts/8805432tag:audioboom.com,2025-11-12:/posts/8805432Wed, 12 Nov 2025 18:14:40 GMTIn this episode of <em>The Contractor Compass</em>, we sit down with Rafael Diaz, founder of Anthony &amp; Son HVAC. Rafael shares how he started his company from his home and grew it into a thriving multi-truck operation. We dive into his journey, company culture, leadership lessons, marketing strategies, and the future of HVAC. A must-listen for contractors looking to scale with purpose and integrity. no00:48:213636: One Truck to a Fleet: The HVAC Growth Story of Rafael Diazfull<![CDATA[15: Leveraging AI in Your Home Service Business]]>https://audioboom.com/posts/8500885tag:audioboom.com,2024-05-06:/posts/8500885Mon, 06 May 2024 11:06:02 GMT-no00:34:341515: Leveraging AI in Your Home Service Businessfull<![CDATA[14: The Perfect Home Service Sales Process]]>https://audioboom.com/posts/8489450tag:audioboom.com,2024-04-11:/posts/8489450Thu, 11 Apr 2024 21:31:01 GMT-no00:37:231414: The Perfect Home Service Sales Processfull<![CDATA[11: The Business Case for Offering Financing and Leasing Options for HVAC Equipment]]>https://audioboom.com/posts/8477095tag:audioboom.com,2024-03-21:/posts/8477095Thu, 21 Mar 2024 21:14:57 GMT-no00:42:281111: The Business Case for Offering Financing and Leasing Options for HVAC Equipmentfull<![CDATA[16: Scaling Your Home Service Business]]>https://audioboom.com/posts/8507481tag:audioboom.com,2024-05-17:/posts/8507481Fri, 17 May 2024 20:55:29 GMT-no00:39:221616: Scaling Your Home Service Businessfull