<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Ad It Up+: Making Ad Tech Simple(r)]]></title><description><![CDATA[<p>A podcast that makes ad tech make sense. </p><p>Each episode breaks down the complex, (and often confusing) world of advertising technology into real, digestible conversation that anyone can follow. From programmatic and pixels to measurement, creative, and AI, we’ll unpack the buzzwords, the complex processes, and break down how it all actually works as well as why it matters. </p><p></p><p>Whether you’re new to the space, looking to brush up on certain topics, or just tired of nodding along in meetings without fulling understanding the jargon, this podcast gives you the clarity (and confidence) to stay on top of the latest in advertising. </p>]]></description><link>https://globalevents.mediaocean.com/aditup</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Fri, 05 Jun 2026 01:11:08 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/tl0Tr9p4.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Kristin Sanford]]></author><pubDate>Mon, 01 Jun 2026 20:44:36 GMT</pubDate><copyright><![CDATA[2026 Kristin Sanford]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Marketing]]></category><category><![CDATA[Technology]]></category><itunes:author>Kristin Sanford</itunes:author><itunes:summary>&lt;p&gt;A podcast that makes ad tech make sense. &lt;/p&gt;&lt;p&gt;Each episode breaks down the complex, (and often confusing) world of advertising technology into real, digestible conversation that anyone can follow. From programmatic and pixels to measurement, creative, and AI, we’ll unpack the buzzwords, the complex processes, and break down how it all actually works as well as why it matters. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Whether you’re new to the space, looking to brush up on certain topics, or just tired of nodding along in meetings without fulling understanding the jargon, this podcast gives you the clarity (and confidence) to stay on top of the latest in advertising. &lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Kristin Sanford</itunes:name><itunes:email>ksanford@mediaocean.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Technology"/><itunes:image href="https://hosting-media.riverside.com/media/podcasts/e13b92c9-077f-48cd-ab6d-dbe7ee040f6d/logos/50302a14-c5af-44ad-98fa-25a35d3081f2.png"/><item><title><![CDATA[Ep 1: An Introduction to Ad Tech]]></title><description><![CDATA[<p>Tune in for a breakdown of the key players in advertising technology, and how they all come together to power the digital ads of today.</p>]]></description><guid isPermaLink="false">382bc112-4f5e-46e3-9fea-4addef4798fb</guid><dc:creator><![CDATA[Kristin Sanford]]></dc:creator><pubDate>Tue, 02 Jun 2026 19:23:21 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/c3f63e9298875b74c7a28584bbc232dc16665d43251f4a00d7012fb169bc5f3a/eyJlcGlzb2RlSWQiOiIzODJiYzExMi00ZjVlLTQ2ZTMtOWZlYS00YWRkZWY0Nzk4ZmIiLCJwb2RjYXN0SWQiOiJlMTNiOTJjOS0wNzdmLTQ4Y2QtYWI2ZC1kYmU3ZWUwNDBmNmQiLCJhY2NvdW50SWQiOiI2OGMzMTNlMmQ2ZTlhMzNiZGMyOTA1ZTgiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExZGRiN2M1ODEyMzdjOWYxNTUwZmFlL2FkLWl0LXVwLWNvbXBvc2VyLTIwMjYtNi0xX18yMS0yMC0yOC5tcDMifQ==.mp3" length="16581424" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Tune in for a breakdown of the key players in advertising technology, and how they all come together to power the digital ads of today.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:08:38</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/e13b92c9-077f-48cd-ab6d-dbe7ee040f6d/logos/50302a14-c5af-44ad-98fa-25a35d3081f2.png"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>Ep 1: An Introduction to Ad Tech</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>