In this episode of the Ingaged Podcast, Dean Curtis sits down with Jeff Gunhus of Home Genius to talk about what it really means to roll out technology inside a fast-growing home improvement business. From building buy-in across the organization to creating champions at every level, this conversation explores the leadership decisions that determine whether a new tool creates momentum or confusion.

Jeff shares how his team thinks about being tech enabled, not tech driven, why rollout timelines almost always take longer than expected and what leaders need to own when adoption falls short. They also dig into pilot programs, feedback loops, training, accountability and the importance of choosing partners who can grow with the business.

If you are scaling quickly, evaluating new tools or trying to get more value from your tech stack, this episode will give you a smarter framework for leading change.

In this episode of the Ingaged Podcast, Dean Curtis sits down with Tim Lengel of Feldco to talk about what it really takes to adopt new technology in a growing home improvement business. From sales team buy-in and manager accountability to training, measurement and culture fit, this conversation gets into the people side of implementation that often determines whether a tool succeeds or fails.

They also dig into how leaders should evaluate new technology, why too much change creates chaos and how to think about AI as part of a smarter, more intentional rollout strategy.

If you are trying to improve efficiency, increase revenue and make better technology decisions without overwhelming your team, this episode is worth a listen.

In this episode of the Ingaged Podcast, Dean Curtis, CEO of Ingage, sits down with Caelahn Bullen from Siro to talk about what separates successful tech adoption from failed rollouts in the home improvement industry.

They dig into the challenges of introducing new tools to sales teams, why buy-in from managers and frontline reps matters so much, and how the best companies create accountability, structure and clarity around implementation.

The conversation also explores how AI is helping businesses unlock more value from customer conversations, not just for sales coaching, but across marketing, leadership and the broader organization. If you’ve ever invested in technology and struggled to get real adoption, this episode will give you a practical look at what it takes to make new tools stick and turn software into business results.

Learn more about Ingage at Ingage.io

Learn more about Enabled at: www.enabledremodeler.com www.facetofacemarketingnetwork.com

About Face-To-Face Marketing The Home Face to Face Marketing Network is our biggest value add for the Home Remodeling Industry this year, as it gives companies access to our systems and best practices, group coaching and a network of likeminded professionals laser focused on Face to Face Marketing. - The Face-to-Face Marketing Network is a strategic initiative within Enabled that focuses on empowering home remodeling companies to build and optimize their in-person lead generation systems.

This network serves as a hub for sharing expertise, tools, and resources that enable businesses to excel in face-to-face marketing channels, such as:

- Home Shows and Events: Leveraging high-traffic events to attract qualified leads through interactive and engaging booth setups.

- Retail Programs: Partnering with retail locations to connect directly with potential customers in their local communities.

- Canvassing: Using door-to-door marketing strategies to reach homeowners in targeted areas with personalized, face-to-face interactions.

- RSVP Events: Hosting exclusive events that drive attendance from pre-qualified prospects, ensuring high conversion rates.

Goals of the Network:

- Boost Revenue: Drive substantial sales at a lower cost per lead compared to digital marketing methods.

- Provide Training and Tools: Equip teams with the knowledge, KPIs, and systems needed to succeed in face-to-face environments.

- Foster Collaboration: Connect professionals within the home remodeling industry to share best practices, success stories, and innovative ideas.

- Champion Excellence: Help companies stand out by executing in-person marketing campaigns with precision and effectiveness.

The Face-to-Face Marketing Network is a cornerstone of Enabled's mission to help businesses achieve consistent and scalable growth through personalized, people-first marketing. It’s not just about generating leads—it’s about building lasting relationships with potential customers in the most effective and human way possible.

From hiring tips and team engagement strategies to leveraging tools like Slack, G-Suite, and AI, Taylor offers actionable advice for business owners and leaders. Plus, he highlights one key trend to watch as we move into the new year. Don't miss this episode packed with practical takeaways for scaling your business and empowering your team!

🎧 Tune in now to learn from Taylor’s wealth of experience and fresh perspective.

Learn more at Ingage.io

The real question is not whether you should adopt it, but how to implement it the right way.

Join Dean Curtis, CEO of Ingage, and Paul Burleson of Westlake Royal Building Products for a practical conversation on what AI adoption looks like inside today’s home improvement sales organizations.

With more than four decades of experience leading technology evolution in the industry, Paul shares how sales leaders should approach AI strategically, not reactively. From speech analytics and speed to lead to CRM integrations and emerging robotics, this session will focus on identifying operational gaps first and aligning AI tools to real business needs.

If you are responsible for sales performance, process consistency or technology decisions, this session will give you a clear roadmap to adopt AI with confidence.

🎧 Tune in for smart insights, honest takes, and a fun conversation on where business is headed in 2025!

Tune in as Jared shares his unique insights into building high-performing sales teams, empowering leaders and creating strategies that drive results. Whether you’re looking to refine your sales process, inspire your team, or take your career to the next level, Jared’s expertise will provide actionable advice you won’t want to miss.

Get ready to be inspired and find your own path to sales success. Let’s dive in!

Don’t forget to subscribe for more episodes filled with practical tips and industry insights.

In this episode of the Ingaged Podcast, Dean Curtis sits down with Justin Hatcher of 1&Fund to talk about what really drives successful tech adoption in home improvement. From leadership buy-in and frontline resistance to customer journey friction and process gaps, this conversation explores why technology alone is never the answer.

They also dig into what makes a rollout succeed, how to know when a tool no longer fits the business and why the strongest operators think beyond the platform before making their next tech decision. If you are evaluating new tools, trying to improve adoption or wondering why a piece of software is not delivering the results you expected, this episode will give you a smarter way to think about technology and growth.

In this episode of the Ingaged Podcast, Dean Curtis sits down with Kevin Geiger from Leap to explore the real challenge behind technology adoption in home improvement. It is not just about choosing the right tool. It is about getting alignment across leadership, management and the people who use it every day.

They unpack why buy-in matters more than features, how change management shapes every rollout and why the true value of technology is only realized when it improves the day-to-day work of the people behind it. The conversation also touches on KPIs, team incentives, customer impact and the growing role AI can play when it is used to support people, not replace them.

If you are evaluating new software, trying to improve adoption or wondering why good technology sometimes fails to deliver, this episode will challenge the way you think about implementation and growth.

Together, they dig into the real reasons software implementations fail and why behavior change, not just flashy features, determines whether new tools succeed or flop. Matt shares war stories from his time as a coach, operator and accidental software entrepreneur, offering practical advice for business leaders thinking about replacing or scaling their tech.

You’ll learn how to align technology with real business outcomes, how to bring users along for the ride, and what metrics actually matter when measuring software ROI. This episode is a must-listen for anyone buying, selling or implementing technology in their business.

From his start as a firefighter to building and exiting his first SaaS company, Matt shares what he’s learned about driving adoption, aligning incentives, and turning technology into tangible business outcomes.

If you’ve ever struggled with CRM rollouts, sales enablement tools, or tech stack overload, this conversation offers clarity and a better path forward.

https://info.ingage.io/2025-summer-summit-rsvp

In this episode, we explore:

✅ How Adam got started in roofing and built RSRA

✅ The mindset shifts that separate top performers from the rest

✅ What makes a roofing presentation actually effective

✅ How to get veteran reps to buy into a consistent sales process

✅ Real-world objection handling techniques

✅ Where the roofing sales industry is headed next

✅ One game-changing tip for leaders in 2025

Whether you’re a sales manager, business owner, or a rep looking to close more deals, this episode is packed with high-impact strategies you can start using today.

👉 Subscribe and leave a review to stay updated with future episodes!

🎧 Visit ingage.io to learn more about how you can create, share, and measure better sales presentations.

#SalesTraining #RoofingSales #AdamBensman #RSRA #SalesLeadership #IngagedPodcast

In this episode of the InGaged Podcast, Tim shares insights from his decades in the industry to help sales managers and business owners prioritize what matters most heading into fall. We dig into how homeowner buying behavior is evolving, why some reps still resist new tools, and what processes can quietly make or break your year-end numbers.

Whether you’re managing a team or running the whole show, Tim’s advice will help you tighten your strategy and stay one step ahead.

Ben shares smart, actionable advice on building an AI tech stack, knowing who to trust, and how to evaluate whether a tool is truly worth your team’s time (spoiler: it’s not always about the model). We also talk about the flood of VC-backed AI startups vs. business-built solutions—and what’s likely to win out in the end.

If you’re trying to make smarter decisions around AI in 2025 and beyond, this is the episode for you.

Nick shares his journey into building killer marketing materials, the most common mistakes companies make with their decks, and how to get even your most old-school reps to buy into using them. Whether you’re pitching at the kitchen table or on a Zoom call, this episode is packed with tips to help your presentations connect, convert and stand out.

Bonus: Nick drops an underrated best practice every sales team should steal.

Brian and Dean pull back the curtain on the principles and strategies that drive sustainable growth in home services. From cultivating leadership and clarity in your company culture to scaling operations with purpose, this episode is packed with insights that sales managers, business owners and franchise leaders won’t want to miss.

Whether you’re leading a national brand or building your dream team, this is your blueprint for long-term success.

From separating opinion from insight to creating a culture of trust and coaching, we explore how to turn seasonal slowdowns into strategic resets. Whether you manage one rep or an entire salesforce, you will walk away with practical tools for making feedback actionable, building stronger teams and driving consistent growth.