<![CDATA[Ripple Effect]]>Welcome to the podcast following advertising's waves of change.

Every shift in advertising creates ripple effects across media, tech, culture, and business. Hosted by various leaders at Mediaocean and across advertising and tech, this podcast explores the forces transforming the global marketing ecosystem and what happens next.

]]>https://www.mediaocean.com/podcastsRiverside.fm (https://riverside.com)Tue, 22 Sep 2026 01:46:23 GMTTue, 04 Aug 2026 10:59:58 GMT60The Mediaocean Podcast Network<p>Welcome to the podcast following advertising's waves of change.</p><p></p><p>Every shift in advertising creates ripple effects across media, tech, culture, and business. Hosted by various leaders at Mediaocean and across advertising and tech, this podcast explores the forces transforming the global marketing ecosystem and what happens next.</p>episodicThe Mediaocean Podcast Networksocial@mediaocean.comno<![CDATA[The Ripple Effect of Leading Through Change with Optimum's Jinx Joglekar ]]>What makes a great leader in a world defined by constant change? On this episode of The Ripple Effect, Aaron Goldman sits down with Jinx Joglekar, CMO of Optimum, to explore the leadership principles that build trust, empower teams, and create lasting impact.

Jinx shares why a new leader’s first job should be to build trust—not immediately make changes—and discusses how transparency, shared goals, empathy, and accountability can help teams thrive. They also explore leadership lessons from sports, building culture across distributed teams, and how leaders can help their people adapt as AI transforms the workplace.

The conversation closes with a look at how AI can free marketers from tedious tasks and give teams more time to focus on creativity, strategy, and connecting with customers.

]]>aaa842e9-3ffb-4eb8-89aa-8248fa48f0a5Mon, 24 Aug 2026 14:05:45 GMT<p>What makes a great leader in a world defined by constant change? On this episode of <i>The Ripple Effect</i>, Aaron Goldman sits down with Jinx Joglekar, CMO of Optimum, to explore the leadership principles that build trust, empower teams, and create lasting impact.</p><p></p><p>Jinx shares why a new leader’s first job should be to build trust—not immediately make changes—and discusses how transparency, shared goals, empathy, and accountability can help teams thrive. They also explore leadership lessons from sports, building culture across distributed teams, and how leaders can help their people adapt as AI transforms the workplace.</p><p></p><p>The conversation closes with a look at how AI can free marketers from tedious tasks and give teams more time to focus on creativity, strategy, and connecting with customers.</p>no00:18:3913The Ripple Effect of Leading Through Change with Optimum's Jinx Joglekar full<![CDATA[The Ripple Effect of Connected Content with Omnicom Media's Joanna O'Connell]]>What happens when advertising moves beyond the traditional “hero asset” and starts responding to audiences, environments, content and culture in real time?

In this episode of The Ripple Effect, Aaron Goldman sits down with Joanna O'Connell of Omnicom Media to explore the rise of connected content and what it means for the future of advertising. Joanna shares new research examining why siloed creative and media strategies are falling short—and how brands can create more relevant, additive ad experiences by connecting data, strategy, content, production, activation and learning.

The conversation also explores how AI can help brands move from isolated, task-based applications toward a more connected model of advertising, including the rise of agentic AI and “horizontal orchestration.” From CTV and cultural moments to personalization and consumer experience, Joanna explains why the future of advertising will depend on making every part of the ecosystem work together.

]]>dd698795-e67d-4a71-a2e8-30ba7b8dff6fThu, 20 Aug 2026 14:44:15 GMT<p>What happens when advertising moves beyond the traditional “hero asset” and starts responding to audiences, environments, content and culture in real time?</p><p></p><p>In this episode of <i>The Ripple Effect</i>, Aaron Goldman sits down with Joanna O'Connell of Omnicom Media to explore the rise of connected content and what it means for the future of advertising. Joanna shares new research examining why siloed creative and media strategies are falling short—and how brands can create more relevant, additive ad experiences by connecting data, strategy, content, production, activation and learning.</p><p></p><p>The conversation also explores how AI can help brands move from isolated, task-based applications toward a more connected model of advertising, including the rise of agentic AI and “horizontal orchestration.” From CTV and cultural moments to personalization and consumer experience, Joanna explains why the future of advertising will depend on making every part of the ecosystem work together.</p>no00:19:0512The Ripple Effect of Connected Content with Omnicom Media's Joanna O'Connellfull<![CDATA[The Ripple Effect of AI as a Media Channel with Sonata Insights' Debra Aho Williamson ]]>In the inaugural episode of The Ripple Effect, Mediaocean CMO Aaron Goldman sits down with Sonata Insights' Debra Aho Williamson to dive into the future of AI in advertsing.

As AI continues to evolve into its own media channel, it will shift not only where ads appear, but how consumers discover information and how the ecosystem operates as a whole.

Tune in for everything you need to know on what that looks like.

]]>483e8f36-df3c-4ee7-ab30-ad9f8e9f655fWed, 05 Aug 2026 14:45:00 GMT<p>In the inaugural episode of The Ripple Effect, Mediaocean CMO Aaron Goldman sits down with Sonata Insights' Debra Aho Williamson to dive into the future of AI in advertsing. <br /><br />As AI continues to evolve into its own media channel, it will shift not only where ads appear, but how consumers discover information and how the ecosystem operates as a whole. <br /><br />Tune in for everything you need to know on what that looks like.</p>no00:25:3711The Ripple Effect of AI as a Media Channel with Sonata Insights' Debra Aho Williamson full