<![CDATA[Booked Out]]>Booked Out is the podcast for home service operators who are done with generic advice and ready for the plays that actually work.

Every episode is a conversation between operators, not just an interview. Host Murphy Nadauld sits down with founders, builders, and veterans across the trades to compare notes on the real stuff: how they built their pricing, where their best hires come from, what they tried that failed, and the moment they almost lost it all.

Each episode answers three questions: How did you build it? What's broken right now? What would you do differently?

Topics rotate through the things that actually move the needle — word-of-mouth and referrals, hiring and comp structure, tech stack decisions, marketing that doesn't bleed money, and what it really looks like to scale a business without losing your mind.

No fluff. No theory. Just hard-won insight you can act on by Monday.

If you run a home service business and want to grow it smarter, this one's for you.

]]>referpro.comRiverside.fm (https://riverside.com)Fri, 02 Oct 2026 15:00:16 GMTMon, 11 May 2026 20:28:34 GMT60Booked Out by ReferPro<p>Booked Out is the podcast for home service operators who are done with generic advice and ready for the plays that actually work.</p><p>Every episode is a conversation between operators, not just an interview. Host Murphy Nadauld sits down with founders, builders, and veterans across the trades to compare notes on the real stuff: how they built their pricing, where their best hires come from, what they tried that failed, and the moment they almost lost it all.</p><p>Each episode answers three questions: How did you build it? What's broken right now? What would you do differently?</p><p>Topics rotate through the things that actually move the needle — word-of-mouth and referrals, hiring and comp structure, tech stack decisions, marketing that doesn't bleed money, and what it really looks like to scale a business without losing your mind.</p><p>No fluff. No theory. Just hard-won insight you can act on by Monday.</p><p>If you run a home service business and want to grow it smarter, this one's for you.</p>episodicBooked Out by ReferPromarketing@referpro.cono<![CDATA[Brigham Dickinson on Booking More Calls, AI in the Trades, and Coaching Technicians]]>18 years ago a client called Brigham Dickinson to tell him he was sending over bad leads. That phone call turned into Power Selling Pros.

Brigham runs 2 companies now. Power Selling Pros has 40 employees coaching CSRs and technicians one on one, twice a month, using those employees' own recorded calls. Booked by PSP runs about 100 agents across Brazil, the Philippines, Mexico and Jamaica who book an average of 93% of the calls they take. Between them he's worked with more than 400 companies across the US, Canada, and Australia.

Murphy and Brigham get into the $89 objection word for word, why referrals get buried at the bottom of the callback list, why cancellation rates climb when AI books the appointment, what private equity did to his client list, and the callback job nobody wanted to run that ended with a whole new system sold the next day.

Booked Out is presented by ReferPro. We help home service businesses turn

their existing customers into a referral engine. Learn more at referpro.com

Subscribe for new episodes with the operators actually building in the trades.

]]>3c14c843-7d8c-4869-b3c8-c78bbaa9b519Wed, 09 Sep 2026 12:00:00 GMT<p>18 years ago a client called Brigham Dickinson to tell him he was sending over bad leads. That phone call turned into Power Selling Pros.</p><p>Brigham runs 2 companies now. Power Selling Pros has 40 employees coaching CSRs and technicians one on one, twice a month, using those employees' own recorded calls. Booked by PSP runs about 100 agents across Brazil, the Philippines, Mexico and Jamaica who book an average of 93% of the calls they take. Between them he's worked with more than 400 companies across the US, Canada, and Australia.</p><p>Murphy and Brigham get into the $89 objection word for word, why referrals get buried at the bottom of the callback list, why cancellation rates climb when AI books the appointment, what private equity did to his client list, and the callback job nobody wanted to run that ended with a whole new system sold the next day.</p><p>Booked Out is presented by ReferPro. We help home service businesses turn</p><p>their existing customers into a referral engine. Learn more at <a rel="noopener noreferrer nofollow" href="http://referpro.com" target="_blank">referpro.com</a></p><p>Subscribe for new episodes with the operators actually building in the trades.</p>no00:40:203Brigham Dickinson on Booking More Calls, AI in the Trades, and Coaching Techniciansfull<![CDATA[A+ Garage Doors: Carrie Kelsch on Systems, Private Equity, and Getting Out of Your Own Way]]>A+ Garage Doors did $8 million a year on pen and paper.

Carrie Kelsch started the company in 2005 as a mortgage broker and single mom who wanted something she could put on a shelf and forget about. It took eight years to reach $1.5 million. Then she put systems in place, and everything changed. Today A+ runs four markets across Utah and Nevada.

She's joined by Chief Business Officer Mitch Kelsch, who took the entry level installer job on purpose, and CMO Marc de Schweinitz, who came out of global B2B marketing into a trade most people never think about.

We cover three private equity turns and what actually changed each time, why your technicians decide your pricing, the real cost of opening your shop to competitors, and why she tells owners to stop waiting on AI.

Booked Out is presented by ReferPro. referpro.com

]]>80dfe470-6ee2-4e06-80fb-87b6d8380c8bMon, 31 Aug 2026 19:46:05 GMT<p>A+ Garage Doors did $8 million a year on pen and paper.</p><p>Carrie Kelsch started the company in 2005 as a mortgage broker and single mom who wanted something she could put on a shelf and forget about. It took eight years to reach $1.5 million. Then she put systems in place, and everything changed. Today A+ runs four markets across Utah and Nevada.</p><p>She's joined by Chief Business Officer Mitch Kelsch, who took the entry level installer job on purpose, and CMO Marc de Schweinitz, who came out of global B2B marketing into a trade most people never think about.</p><p>We cover three private equity turns and what actually changed each time, why your technicians decide your pricing, the real cost of opening your shop to competitors, and why she tells owners to stop waiting on AI.</p><p>Booked Out is presented by ReferPro. <a rel="noopener noreferrer nofollow" href="http://referpro.com" target="_blank">referpro.com</a></p>no00:59:242A+ Garage Doors: Carrie Kelsch on Systems, Private Equity, and Getting Out of Your Own Wayfull<![CDATA[Jacob Reese (Standard Plumbing Supply) on Who's Actually Winning in the Trades]]>Jacob Reese is the 3rd generation running Standard Plumbing Supply, started by his grandfather in 1952 and now over 1,000 employees. Selling to contractors across the country gives him a view almost nobody else has. He sees who's growing, who's stalling, and who quietly goes under.

In the first episode of Booked Out, Jacob breaks down what separates the two groups. We cover private equity moving into the trades, why AI is not coming for your water heater, the pricing mistake that sinks good companies, and the marketing conversation most owners avoid.

Topics include leadership as the real bottleneck, hiring and keeping people for twenty years, why 83% of homeowners would refer you but only 29% do, and what happens after a contractor sells to PE.

Booked Out is presented by ReferPro. referpro.com

]]>a78ce82b-e5e9-4e5b-acd0-f359b282c1d9Tue, 18 Aug 2026 11:00:00 GMT<p>Jacob Reese is the 3rd generation running Standard Plumbing Supply, started by his grandfather in 1952 and now over 1,000 employees. Selling to contractors across the country gives him a view almost nobody else has. He sees who's growing, who's stalling, and who quietly goes under.</p><p>In the first episode of Booked Out, Jacob breaks down what separates the two groups. We cover private equity moving into the trades, why AI is not coming for your water heater, the pricing mistake that sinks good companies, and the marketing conversation most owners avoid.</p><p>Topics include leadership as the real bottleneck, hiring and keeping people for twenty years, why 83% of homeowners would refer you but only 29% do, and what happens after a contractor sells to PE.</p><p>Booked Out is presented by ReferPro. <a rel="noopener noreferrer nofollow" href="http://referpro.com" target="_blank">referpro.com</a></p>no00:36:30Jacob Reese (Standard Plumbing Supply) on Who's Actually Winning in the Tradesfull<![CDATA[Welcome to Booked Out — The Home Services Scaling Playbook]]>You didn't get into this industry to stay small. Booked Out is the podcast where home service operators come to scale. Host Murphy Nadauld sits down with the industry's top operators for real talk on pricing, hiring, referrals, and the PE rollups reshaping the trades — no gurus, no theory, just the playbook from people who've run the same gauntlet you're in. New episodes weekly. This is Booked Out. Let's build.

]]>9ad5db50-d9aa-4287-adfb-cd78508fa06bFri, 10 Jul 2026 23:16:25 GMT<p>You didn't get into this industry to stay small. Booked Out is the podcast where home service operators come to scale. Host Murphy Nadauld sits down with the industry's top operators for real talk on pricing, hiring, referrals, and the PE rollups reshaping the trades — no gurus, no theory, just the playbook from people who've run the same gauntlet you're in. New episodes weekly. This is Booked Out. Let's build.</p>no00:00:51Welcome to Booked Out — The Home Services Scaling Playbooktrailer