In this episode of The Micro Collector, Alan shares some of the early failures and lessons that shaped his approach to entrepreneurship, why persistence has mattered so much along the way, and how his ambitions have grown well beyond simply designing and selling watches.

We talk about building a brand around Baltimore, licensing and partnerships, the evolution from Tsao Baltimore to Baltimore Watch Company, and the manufacturing, servicing, and watchmaking capabilities Alan is now building for the future.

If you enjoy the episode, be sure to subscribe for more conversations with the founders, builders, and operators behind independent and microbrand watch companies.

Chapters
00:00 Intro
01:21 Meet Alan Tsao
02:08 From watch collector to founder
06:19 The $6,000 prototype failure
10:46 How a $100K Kickstarter still lost money
14:30 Persistence and the lessons Alan teaches entrepreneurs
18:16 Building a hyperlocal brand with universal appeal
20:40 The Francis Scott Key Bridge watch
24:29 Licensing Old Bay, Orioles, Ravens & Maryland
28:57 Tsao Baltimore and Baltimore Watch Company
30:45 Why Alan acquired Maryland Watch Works
35:35 The after-sales challenge facing microbrands
38:18 Building a watch company that can last

Learn More About Tsao Baltimore / Baltimore Watch Company
Website: https://tsaobaltimore.com/
Tsao Baltimore Instagram: https://www.instagram.com/tsaobaltimore/
Baltimore Watch Company Instagram: https://www.instagram.com/baltimorewatchcompany/
Facebook: https://www.facebook.com/tsaobaltimore/
X: https://x.com/TsaoBaltimore
YouTube: https://www.youtube.com/channel/UCtECwDrci0PAWslgHcynWHg
TikTok: https://www.tiktok.com/@baltimorewatchcompany

#TsaoBaltimore #BaltimoreWatchCompany #MicrobrandWatches #AmericanWatchmaking #IndependentWatchmaking

In this episode of The Micro Collector, Wes shares how that friendship turned into Nodus, what they learned from launching their first watch, and why their ambitions quickly expanded beyond simply building their own brand.

We get into Nodus’s broader vision of strengthening the independent watch ecosystem — from developing technology that other brands can use through Nodus Extension, to collaborative projects through Design Lab, and bringing brands and collectors together through the Intersect Watch Show.

Wes also shares how Nodus is using AI agents throughout its operations, including identifying warranty issues shortly after a product launches, and gives his perspective on the changing watch manufacturing landscape — why China remains so important, the risks brands need to consider, and why countries like Thailand, India, and Vietnam could play a bigger role in the future.

We also discuss why Wes believes it may be easier than ever to start a watch brand but increasingly difficult to grow one into a real company — and what Nodus is working on next as it explores a significantly higher-end level of watchmaking.

If you enjoy the episode, be sure to subscribe for more conversations with the founders, builders, and operators behind independent and microbrand watch companies.

Chapters
00:00 Intro
01:20 How Wes and Cullen met
06:16 Launching the first Nodus watch
09:24 The original vision for Nodus
13:01 Why Nodus wanted to help other watch brands
17:08 Nodus Extension, Design Lab & Intersect
21:23 How the Nodus team operates across multiple businesses
23:37 Using AI to run a watch company
31:51 China, Thailand & the future of watch manufacturing
40:45 Why starting a watch brand is getting easier — and scaling harder
43:30 What’s next for Nodus

Learn More About Nodus
Website: https://www.noduswatches.com/
Instagram: https://www.instagram.com/noduswatches
Facebook: https://www.facebook.com/noduswatches
YouTube: https://www.youtube.com/channel/UCaY-gUgkmcSOgyE-YjFwddg
TikTok: https://www.tiktok.com/@noduswatches
Intersect Watch Show: https://www.intersectwatchshow.com/

#noduswatches #intersectwatchshow #microbrandwatches #independentwatchmaking #watchmanufacturing

In this episode of The Micro Collector, Guillaume shares his journey from working at Zenith and Jaeger-LeCoultre to launching his first brand, William L. 1985 — and what he learned when that business went from early success to excess inventory, supplier debt, and having to let his team go.

We get into how those lessons shaped the revival of Nivada Grenchen, what makes a heritage brand worth bringing back, how collector feedback has influenced product decisions, and when a revived brand earns the right to move beyond its archives.

Guillaume also talks about reviving Vulcain, why Excelsior Park proved more difficult, and why he believes independent and microbrand watch companies are gaining ground as the traditional groups continue pushing prices higher.

We then dive into SpaceOne — how it came together with independent watchmaker Théo Auffret, how quickly the brand has grown, and the story of a €1.2 million Kickstarter campaign that effectively disappeared overnight.

We also discuss what’s coming next for Nivada Grenchen, Vulcain, and SpaceOne.

If you enjoy the episode, be sure to subscribe for more conversations with the founders, builders, and operators behind independent and microbrand watch companies.

Chapters
00:00 Intro
01:27 Meet Guillaume Laidet
02:37 From vintage watches to Zenith and Jaeger-LeCoultre
07:00 Building — and nearly losing — William L. 1985
10:08 The idea to revive Nivada Grenchen
12:06 Why Nivada was a strong revival candidate
14:15 Letting collectors help shape the product
17:48 Reviving Vulcain and the challenge of Excelsior Park
21:08 When does a heritage brand move beyond its archives?
23:16 Is there still room for more watch brand revivals?
24:18 Why independents are gaining ground on the big groups
28:52 How SpaceOne came together
33:16 The €1.2M Kickstarter disaster
38:17 How the crisis tested the SpaceOne partnership
40:00 What comes next for Nivada, Vulcain & SpaceOne

Learn More About Nivada Grenchen
Website: https://nivadagrenchenofficial.com/
Instagram: https://www.instagram.com/nivadawatches/
Facebook: https://www.facebook.com/NivadaGrenchenOfficial/
TikTok: https://www.tiktok.com/@nivada.grenchen

Learn More About Vulcain
Website: https://vulcain.ch/
Instagram: https://www.instagram.com/vulcain_watches/
Facebook: https://www.facebook.com/vulcainwatches?_rdc=1&_rdr#

Learn More About SpaceOne
Website: https://spaceonewatches.com/
Instagram: https://www.instagram.com/spaceonewatches/
Facebook: https://www.facebook.com/ArgonWatches
TikTok: https://www.tiktok.com/@spaceone.watches

#nivadagrenchen #vulcain #spaceonewatches #microbrandwatches #independentwatchmaking

In this episode, Wolfgang shares how he got into watches and eventually built HEINRICH around a simple philosophy: create watches with enough character to make you look twice, while still being something you can wear every day.

We talk about launching his first watch through Kickstarter, why he later moved away from crowdfunding, and what that taught him about building a direct relationship with customers. We also dive into the evolution of the HEINRICH collection, his design process, unusual materials including stone and American football leather, and how he balances vintage inspiration with creating something original.

Wolfgang also explains the importance of German watchmaking to the brand, why he invested in bringing a full-time master watchmaker into the business, and his decision to open a showroom in Stuttgart while remaining focused on a direct-to-consumer model.

If you enjoy the episode, subscribe for more conversations with the founders and operators behind today’s microbrand and independent watch companies.

Chapters
00:00 Introduction
01:03 Wolfgang’s Journey Into Watches
03:56 Lessons From His First Watch Brand
08:23 Creating a Distinctive Design Language
11:29 Launching the First Watch on Kickstarter
14:04 Moving Beyond Kickstarter
21:27 Inside the HEINRICH Collection
27:34 Evolving the Design Process
32:44 German Watchmaking & Bringing a Watchmaker In-House
38:17 Opening a Showroom & Staying Direct-to-Consumer
41:55 Closing

Learn More About HEINRICH Watches
Website: https://heinrich.watch/
Facebook: https://www.facebook.com/heinrichwatches
Instagram: https://www.instagram.com/heinrichwatches
YouTube: https://www.youtube.com/@WolfgangHeinrich

#heinrichwatches #microbrandwatches #germanwatches #independentwatchmaking #watchdesign

A mechanical aerospace engineer by training, Mickey spent years working with additive manufacturing and designing lattice structures for aerospace applications. At the same time, watches had always been deeply personal to him, tied to a family tradition shared with his father and brother.

Eventually, those two worlds came together to create Parivas.

In this episode of The Micro Collector, Mickey shares the six-year journey behind the Exo.1 and why the team had to wait years for additive manufacturing technology to reach the level of refinement they believed watchmaking demanded.

We go deep into how the Exo.1 is actually made, from its monolithic lattice case and integrated indices to the subtractive machining that follows the printing process. We also explore the customized movement and precision program developed with the Horological Society of New York, the unexpected Solar Dusted finish, and why Mickey and the team assemble and test the watches themselves.

We also talk about what it means to enter watchmaking without knowing the traditional rules, how Parivas is building trust around a $7,500 watch from a new brand, and why Mickey believes additive manufacturing could open up an entirely new design landscape for watches.

Chapters
00:00 Introduction
01:23 Meet Mickey Brown and Parivas
03:12 Mickey’s personal connection to watches
05:24 From aerospace engineering to Parivas
09:48 Why the Exo.1 took six years to develop
12:49 Building the Parivas founding team
15:58 Additive manufacturing and how the Exo.1 is made
21:56 The movement and precision chronometer program
26:53 Discovering the Solar Dusted finish
31:05 Why Parivas assembles and tests watches in-house
33:27 The advantage of not knowing the rules
38:23 Building trust around a $7,500 watch
42:06 The era of additive watchmaking

Learn More About Parivas
Website: https://parivas.com/
Instagram: https://www.instagram.com/parivas_watches/
Facebook: https://www.facebook.com/parivaswatches
YouTube: https://www.youtube.com/@parivas
TikTok: https://www.tiktok.com/@parivas_watches

If you enjoy the episode, subscribe for more conversations with the founders and operators behind some of the most exciting microbrands and independent watch companies.

#microbrandwatches #independentwatchmaking #watchmaking #watchcollecting #parivas #additivemanufacturing

In this episode of The Micro Collector, Mad and Connor share how that experience became the foundation for Mad Hudson Watches and why they wanted the new brand to feel broader, more playful, and less constrained by traditional ideas of what a watch should be. We talk about designs like the intentionally smashed-looking Broken Time and music-inspired CD Watch, alongside Mad Hudson Originals such as Eddie, Marshall, and Miami.

The conversation covers how they find artists to collaborate with, how those ideas get turned into functional and manufacturable watches, and why the brand is attracting both seasoned collectors and people buying their first watch. We also explore their early move into clocks, the renewed interest in analog objects, and where Mad Hudson goes next.

Chapters

00:00 Introduction to episode
01:14 Mad & Connor’s backgrounds and getting into watches
04:02 Building Projects Watches
07:07 From Projects Watches to Mad Hudson
10:20 What they wanted to do differently
14:37 What is Mad Hudson?
17:05 Broken Time and Mad Hudson Originals
20:12 Finding artists to collaborate with
24:18 Turning an artist’s idea into a functional watch
28:14 Who buys a Mad Hudson watch?
30:41 Watches, clocks, and collecting
34:25 The return to analog
37:05 What’s next for Mad Hudson

Learn More About Mad Hudson

Website: https://madhudsonwatches.com/
Instagram: https://www.instagram.com/madhudsonwatches/
YouTube: https://www.youtube.com/@MadHudsonWatches
TikTok: https://www.tiktok.com/@madhudsonwatches

If you enjoy the episode, subscribe for more conversations with the founders and operators behind some of the most exciting microbrands and independent watch companies.

#microbrandwatches #watchcollecting #watchpodcast #madhudson #watchdesign

In this episode of The Micro Collector, Dave shares the practical, iterative approach he used to grow the business without betting everything upfront — starting with accessible catalog-based watches before investing in proprietary designs, using preorders to test market demand and manage inventory, and building in public to communicate with customers and build trust at scale.

We also talk about Dave’s journey from watch enthusiast to founder, the family story behind the La Touraine name, how his product management background shaped the way he approaches watches, the evolution of the collection, and what ultimately gave him the confidence to leave the corporate world and focus on La Touraine full-time.

Chapters

00:00 Introduction to episode
01:39 Welcome to Dave Moggio
02:52 Dave’s background and first watch
05:05 From watch enthusiast to founder
07:20 The family story behind La Touraine
09:49 Starting with $300 in inventory
11:49 Catalog vs. custom watches
15:56 Applying the MVP mindset to watches
19:20 The La Touraine collection today
23:36 Using preorders to test demand and manage inventory
26:53 Building La Touraine in public
30:58 Leaving the corporate world to go full-time
33:43 What’s next for La Touraine

Learn More About La Touraine

Website: https://la-touraine.com/
TikTok: https://www.tiktok.com/@latourainewatches
Facebook: https://www.facebook.com/latourainewatches
Instagram: https://www.instagram.com/latourainewatches
X: https://x.com/La_Touraine
YouTube: https://www.youtube.com/@latourainewatches

If you enjoy the episode, subscribe for more conversations with the founders and operators behind some of the most exciting microbrands and independent watch companies.

#microbrandwatches #watchcollecting #watchpodcast #latouraine #watchbusiness

In this episode of The Micro Collector, I sit down with Mike Pearson, Senior Vice President of North America and Global Retail at Christopher Ward, to talk about his path into watches, his time at Bremont and Zodiac, and what brought him to Christopher Ward.

We discuss Christopher Ward’s growth in North America, its direct-to-consumer model, showroom strategy, community, pricing transparency, and how the brand is bringing more physical, human experiences to collectors.

Mike also walks through the current collection — from the Sealander, Trident, and The Twelve to the Bel Canto, C12 Loco, and True GMT — and explains how Christopher Ward has evolved from being seen primarily as a value-driven brand into one showing real creative and technical ambition.

The conversation is also a great look at Mike himself: his approach to the industry, how he connects with collectors, and what he’s learned moving from being one of the most recognizable individual voices in the enthusiast watch space to building and leading one of its most impressive teams.

If you're interested in microbrand watches, independent watchmaking, direct-to-consumer brands, watch retail, watch design, or how modern enthusiast watch brands are built, I think you'll enjoy this conversation.

Chapters

00:00 Introduction

00:59 Mike’s Watch Journey

02:46 Bremont, Zodiac, and Industry Lessons

10:01 Joining Christopher Ward

13:45 Building the Team

15:12 Showroom Strategy

19:58 From Value Brand to Serious Watchmaking

20:55 Sealander, Trident, The Twelve, and the Core Collection

23:37 Bel Canto, C12 Loco, True GMT, and In-House Movements

25:30 The “Power of Three” Pricing Philosophy

29:40 Customer Service, Community, and Personal Learnings

31:05 Delegation, Team Building, and Finding “Your Trey”

34:53 What’s Next for Christopher Ward

37:37 Closing Thoughts

Learn More

Mike Pearson: https://www.instagram.com/mikepearson6/

Christopher Ward: https://www.christopherward.com/

Instagram: https://www.instagram.com/chriswardlondon

Facebook: https://www.facebook.com/ChristopherWardLondon

X: https://x.com/ChrisWardLondon

LinkedIn: https://www.linkedin.com/company/christopher-ward-london-limited/

🎙️ Subscribe to The Micro Collector for more conversations with the founders and operators behind the world’s most exciting microbrand and independent watch companies.

#christopherward #mikepearson #independentwatchmaking #watchpodcast #watchcollector #watchenthusiast

Quinn has built one of the most interesting and multifaceted modern watch businesses I’ve come across. EONIQ began as a platform for custom and personalized mechanical watches and has since grown into a broader expression of craftsmanship, personalization, and Hong Kong watchmaking. DIY Watch Club gives collectors the tools, components, and guidance to assemble their own watches at home.

In this conversation, we talk about Quinn’s journey into watchmaking, the evolution of EONIQ, the story behind the Caliber 852 and his pursuit of a truly “Made in Hong Kong” mechanical movement, and how DIY Watch Club grew into a global community built around hands-on watch assembly.

If you enjoy the episode, be sure to subscribe for more conversations with the founders, builders, and people behind independent and microbrand watch companies.

Chapters:
00:00 Introduction to the Episode
03:47 Quinn's Journey into Watchmaking
06:59 The Evolution of EONIQ
09:40 Craftsmanship and Customization in Watches
12:26 The Significance of the Caliber 852 Movement
15:15 DIY Watch Club: The Birth of a Community
18:25 The Popularity of DIY Watch Kits
21:12 Iterative Learning in Watch Assembly
23:55 Future Innovations in Watchmaking
26:43 Conclusion and Future Directions

Learn more:
EONIQ Website: https://www.eoniq.co/
EONIQ Signature Website: https://www.eoniqsignature.co/en/home
EONIQ Atelier Website: https://eoniqatelier.co/
EONIQ Workshop Website: https://eoniqworkshop.co/
EONIQ Store Website: https://eoniq.hk/
EONIQ Signature Instagram: https://www.instagram.com/eoniqsignature/
EONIQ Atelier Instagram: https://www.instagram.com/eoniqatelier
EONIQ Workshop Instagram: https://www.instagram.com/eoniqworkshop
EONIQ Facebook: https://www.facebook.com/EONIQ/
DIY Watch Club Website: https://diywatch.club/
DIY Watch Club Instagram: https://www.instagram.com/diywatchclub
DIY Watch Club Facebook: https://www.facebook.com/diywatchclub
DIY Watch Club YouTube: https://www.youtube.com/c/diywatchclub

#microbrandwatches #watchmaking #watchcollector #watchcollecting #horology

Austin and Henry both spent years working behind the scenes in the watch industry before deciding to create something of their own. In this conversation, we talk about how they first got into watches, how they met, and what inspired them to start Monbrey after years of designing and developing watches for other brands.

We also get into Monbrey’s slogan, “Invent New Dimension,” and how that idea shaped the brand’s approach to design. Austin and Henry share the thinking behind collections like the MB1 Wedge Era, MB2 Kenkyū, and MB3 Trinova, and how each collection starts with a different sense of time, place, and visual inspiration.

Beyond the watches themselves, we discuss their design process as co-founders, why it matters for collectors to experience microbrand watches in person, the challenges and opportunities of building a brand from Hong Kong, and what comes next for Monbrey.

Chapters:

00:00 Introduction to Monbrey and Its Founders

04:15 The Journey into Watchmaking

07:04 Inspiration Behind Monbrey’s Design

09:55 Exploring Monbrey’s Collections

12:46 Market Reception and Collector Insights

16:01 Design Process and Collaboration

18:44 Challenges in Manufacturing and Quality Control

21:32 Future Plans and New Directions

24:17 Community and Brand Presence in Hong Kong

27:00 Conclusion and Final Thoughts

Learn more about Monbrey:
Website: https://monbrey.com/
Instagram: https://www.instagram.com/monbrey_watches/
Facebook: https://www.facebook.com/project.monbrey

If you enjoyed this episode, please subscribe for more conversations with the founders, designers, and operators behind today’s most interesting microbrand and independent watch companies.

#monbreywatches #microbrandwatches #independentwatchmaking #hongkongwatches #watchpodcast

Sunrex has a fascinating story that traces back to Ray’s father, who started the business in Taiwan in the 1970s before later moving to Hong Kong and building a long-running OEM watch manufacturing business. After years of making watches for other brands, Ray and his brother Chi decided to bring Sunrex back as a brand of their own.

In this conversation, Ray shares the family history behind Sunrex, the transition from OEM manufacturing to independent brand building, and what it has been like learning the brand, marketing, and collector side of the watch industry after decades spent behind the scenes making watches for others.

We also talk about Sunrex’s approach to product design, quality, and materials; why the brand has focused on solar-powered watches; what collectors may still underappreciate about solar technology; and the stories behind the current Sunrex collection, including the Banana Reef, vintage-inspired divers, motorsport chronographs, and the small design details that make the watches distinctive.

If you enjoy the episode, be sure to subscribe for more conversations with the founders and operators behind microbrands and independent watch companies.

Chapters:
00:00 Introduction to Sunrex and Ray's Background
04:10 The Journey of Sunrex: From OEM to Brand Creation
06:48 Identifying Market Gaps and the Solar Watch Concept
10:04 The Unique Features of Sunrex Watches
12:50 Building a Brand: Challenges and Community Support
15:31 Understanding Solar Technology in Watches
18:03 Exploring the Sunrex Collection
21:02 Future Plans and Upcoming Releases for Sunrex
23:36 How to Connect with Sunrex

Learn More About Sunrex:
Website: https://sunrexwatches.com/
Instagram: https://www.instagram.com/sunrexwatches/
Facebook: https://www.facebook.com/profile.php?id=100095213314238
TikTok: https://www.tiktok.com/@sunrexwatches
YouTube: https://www.youtube.com/@Sunrexwatches

#sunrexwatches #microbrandwatches #independentwatchmaking #solarwatches#watchcollecting

Vaer is one of the clearest examples of what makes the microbrand watch space so exciting: durable, well-designed watches with real specs, approachable prices, and a brand identity built around everyday adventure.

In this conversation, Reagan and Ryan share how they went from working together at a tech startup in Santa Monica to building Vaer, why they saw an opportunity between low-quality fashion watches and expensive luxury watches, and how they used their own savings to fund their first production run.

We talk about the lessons they learned from designing their first watch, the advantages and challenges of entering the watch industry as outsiders, and why they made the decision to bring assembly to the United States.

We also get into Vaer’s expanding collection, from quartz and solar to mechanical, field watches, dive watches, GMTs, and more, as well as who the brand is built for — from everyday one-watch owners to collectors and enthusiasts.

Finally, Reagan and Ryan share what they’ve learned from opening their first showroom in Venice Beach and how they think about building Vaer at scale.

Chapters:
00:00 Designing the First Watch: Challenges and Triumphs
02:09 Learning Through Experience: The Importance of Trial and Error
05:11 Navigating the Watch Industry: Advantages and Disadvantages of Being Outsiders
07:54 Building a Unique Manufacturing Process: U.S. Assembly
10:48 The Collection: Understanding the Target Audience
13:34 The Showroom Experience: A New Chapter for Vaer

Learn More About Vaer:
Website: https://www.vaerwatches.com/
Instagram: https://www.instagram.com/vaeradventure/
Facebook: https://www.facebook.com/vaerdesign
YouTube: https://www.youtube.com/@VaerWatches
Reddit: https://www.reddit.com/r/VaerWatches/

If you enjoyed this episode, be sure to subscribe for more conversations with the founders and operators behind the most exciting microbrands and independent watch companies.

#vaerwatches #microbrandwatches #independentwatchmaking #americanwatchmaking #toolwatches #watchcollector

Nathan shares how he went from a design and advertising background to sketching watches, creating digital watch faces for smartwatches, and eventually turning those ideas into a physical watch brand.

The conversation explores the early days of Trafford, the lessons Nathan learned from launching his first collection, and how he came to believe that the most powerful stories behind watches are often the ones collectors attach to them through meaningful moments in their own lives.

We also talk about the evolution of the Trafford collection, the new Crossroads S line, Trafford’s distinctive approach to shapes and color, and Nathan’s design philosophy of balancing function and story.

Nathan also shares the behind-the-scenes story of being featured on Teddy Baldassarre’s channel with Kevin O’Leary, how winning their microbrand competition impacted demand for Trafford, and the deeper meaning behind the brand’s motto: “Take Your Time.”

If you enjoy conversations with the people shaping the microbrand and independent watch world, be sure to subscribe for more episodes of The Micro Collector.

Chapters:
00:00 The Birth of Trafford Watch Co.
01:30 Lessons Learned in the Early Days
04:55 The Importance of Stories Behind Watches
08:14 Exploring the Crossroads Collection
11:52 Design Philosophy and Process
15:23 The Impact of Teddy Baldassarre and Kevin O'Leary's Competition
19:56 Take Your Time: The Philosophy Behind Trafford
22:35 Looking Ahead: Future Plans for Trafford

Learn More About Trafford Watch Co.:
Website: https://www.traffordwatchco.com/
Facebook: https://www.facebook.com/TraffordWatchCo/
Instagram: https://www.instagram.com/traffordwatchco
LinkedIn: https://www.linkedin.com/company/trafford-watch-co/
YouTube: https://www.youtube.com/@traffordwatchco

#traffordwatchco #microbrandwatches #watchcollector #independentwatches #watchpodcast

Nick shares how he first got into watches, how his background as an engineer shaped his journey, and how StrapHabit grew from a side project into a full-time business.

The conversation explores how watch straps are changing the collecting experience — from strap swapping and personalization to FKM rubber, sailcloth, deployant straps, hook-and-loop straps, quick-release, better sizing, and collaborations with watch brands.

Nick also opens up about the personal story behind StrapHabit’s charitable work, including Men Wear Pink, Movember, cancer-related fundraising, and other efforts supporting veterans, first responders, and the broader watch community.

If you enjoy conversations with the people shaping the microbrand and independent watch world, be sure to subscribe for more episodes of The Micro Collector.

Chapters:

00:00 Introduction to StrapHabit and Nick’s Background

01:03 Differentiation in the Strap Market

03:05 Exploring Strap Options and Customer Preferences

08:26 The Importance of Straps and Bracelets in Watch Design

12:19 Trends in Watch Straps and Collaborations

16:44 Navigating the Watch Business: From Side Hustle to Full-Time

22:39 Giving Back: The Heart of StrapHabit

Learn More About StrapHabit:

Website: https://straphabit.com/

Facebook: https://www.facebook.com/StrapHabit/

Instagram: https://www.instagram.com/strap_habit/

X: https://x.com/StrapHabit

YouTube: https://www.youtube.com/@straphabit

TikTok: https://www.tiktok.com/@straphabit

#straphabit #watchstraps #watchcollector #microbrandwatches #entrepreneurship

What resonated with me about Nectere is not just the originality of their watches, but the fact that they come from Hong Kong. I grew up there, and it’s been exciting to see a new generation of Hong Kong microbrands move beyond the city’s traditional role in sourcing, manufacturing, and trade to create original watches with their own distinct points of view. Nectere is a great example of that.

In this episode of The Micro Collector, I sit down with James to discuss the story behind Nectere and its first collection, Order From Chaos — a watch inspired by chaos theory, the butterfly effect, and the unpredictable nature of life.

We also talk about James and Tony’s 25-year friendship, the challenges of bringing an unconventional watch design to life, why they chose the hand-wound Seagull ST17 movement, what they learned from Kickstarter, how they navigated tariffs and fulfillment, and what’s next for Nectere.

If you’re interested in microbrand watches, independent watchmaking, Hong Kong watch brands, product design, or the deeper stories behind the watches we wear, I think you’ll enjoy this conversation.

Chapters
00:00 Inspiration Behind Nectere Watches
02:24 Design and Manufacturing Challenges
05:57 Choosing the Right Movement
09:14 Kickstarter Success and Lessons Learned
14:08 Navigating Trade Wars and Tariffs
17:38 The Hong Kong Watch Scene
23:01 Future Plans for Nectere Watches

Learn More About Nectere Watches
Website: https://nectere.watch/
Facebook: https://www.facebook.com/p/Nectere-Watches-61564920493313/
Instagram: https://www.instagram.com/necterewatches
YouTube: https://www.youtube.com/@NectereWatches

🎙️Subscribe to The Micro Collector for more conversations with the founders and operators behind some of the world’s most exciting microbrand and independent watch companies.

#necterewatches #microbrandwatches #hongkongwatches #independentwatchmaking #watchpodcast #watchcollector #watchdesign #kickstarterwatch #seagullmovement #themicrocollector

After losing a watch, he decided to create one of his own—and nearly a decade later, Geo has grown into a distinctive Puerto Rico-based microbrand, blending colorful design, history, music, surfing, and storytelling into every collection.

In this episode of The Micro Collector, I sit down with Geo to discuss his journey into watches, how getting robbed of a watch inspired him to start his own brand, the stories behind models like the Cofresí and Island Time GMT, why he chose fixed lugs, the philosophy behind his unique strap system, and how years of pop-ups have helped him build a passionate community around the brand.

Chapters:

00:00 Introduction to Geo and His Brand
00:03 The Journey into Watchmaking
01:27 Design Philosophy and Storytelling
04:27 Diverse Collection and Popular Models
07:08 Community Engagement and Pop-Up Strategy
09:44 Innovative Design Features
12:34 Strap Development and Customization
15:29 Future Plans and Collaborations

Learn More About Geo:

Website: https://www.geoshop.co/

Instagram: https://www.instagram.com/geoshop.co

If you enjoy conversations with the founders behind today's most exciting microbrands and independent watch companies, be sure to subscribe for future episodes of The Micro Collector.

#geowatches #microbrandwatches #independentwatchmaking #puertorico #themicrocollector

In this episode of The Micro Collector, I sit down with Peter Cho, Co-Founder and Designer of Jack Mason, to discuss how the brand's journey mirrors the emergence of the modern microbrand watch space itself: the decline of traditional retail, the rise of direct relationships with collectors, and the growing importance of thoughtful product design, community, and brand storytelling.

We also discuss Peter's early career designing watches at Movado Group and Fossil Group, launching Jack Mason out of a restored Airstream, landing Nordstrom as an early retail partner, the difficult process of repositioning the brand in the enthusiast space, and how the Miyota 9075 movement led to the creation of the Strat-o-timer GMT.

What stood out most to me is the persistence it took to make that transition. Changing the product is one thing. Changing how collectors perceive your brand is another. Peter shares what it took to earn that credibility and why he's now focused on helping re-establish America as a global watchmaking powerhouse.

If you're interested in microbrand watches, independent watchmaking, product design, entrepreneurship, or what it really takes to build—and reinvent—a brand, I think you'll enjoy this conversation.

Chapters

00:00 Introduction to Jack Mason and Peter's Journey
04:21 Early Career and Influences in Watch Design
07:20 Transitioning from Corporate to Entrepreneurship
09:47 The Launch of Jack Mason and Initial Strategies
12:36 The Road Trip and Airstream Experience
15:06 Shifting Business Models: From Wholesale to Direct-to-Consumer
24:30 Transitioning to Enthusiast Space
27:40 Shifting Design Philosophy
31:07 Building Community and Brand Identity
34:06 Showcasing the Collection
40:07 Vision for the Future of American Watchmaking

Learn More About Jack Mason

Website: https://jackmasonbrand.com/
Facebook: https://www.facebook.com/JackMasonBrand
Instagram: https://www.instagram.com/jackmasonbrand/
YouTube: https://www.youtube.com/c/JackMasonbrand
WatchCrunch: https://www.watchcrunch.com/tags/jackmason
Jack Mason Watch Community: https://www.facebook.com/groups/jackmasonwatches

🎙️Subscribe to The Micro Collector for more conversations with the founders and operators behind some of the world's most exciting microbrand and independent watch companies.

#jackmason #microbrandwatches #americanwatchmaking #watchpodcast #watchcollector #independentwatchmaking #gmtwatch #watchdesign #watches #themicrocollector

In this episode of The Micro Collector, I sit down with co-founders Jérôme Burgert and Gabriel Vachette to discuss how they built Serica from the ground up, the philosophy behind their distinctive design language, and why every detail—from the case and dial to the bracelet and clasp—is intentionally designed.

We also discuss why Serica removed its logo from the dial, how the brand approaches expanding its collection while staying true to its identity, and get an early look at the new Serica Ref. 7505.

If you're interested in independent watchmaking, product design, or branding, I think you'll enjoy this conversation.

Chapters
00:00 Introduction to Serica Watches
00:20 The Founding Story of Serica
03:08 The Evolution of Serica's First Watch
05:42 Roles and Responsibilities in the Brand
08:27 Craftsmanship and Quality Control
10:23 Overview of Current Collections
13:06 Design Philosophy and Brand Identity
15:45 The Unique Approach to Branding
18:25 Investment in Straps and Bracelets
21:09 Sneak Peek of the New Watch
23:41 The Boutique Experience
26:20 Conclusion and Future Plans

Learn More About Serica
Website: https://serica-watches.com/
Instagram: https://www.instagram.com/sericawatches/
Facebook: https://www.facebook.com/sericawatches/
TikTok: https://www.tiktok.com/@serica_watches
Pinterest: https://fr.pinterest.com/SericaWatches/
YouTube: https://www.youtube.com/@sericawatches
LinkedIn: https://www.linkedin.com/company/serica-watches/

🎙️Subscribe to The Micro Collector for more conversations with the founders and operators behind some of the world's most exciting microbrand and independent watch companies.

#serica #sericawatches #microbrandwatches #watchpodcast #toolwatch #fieldwatch #watchcollector #independentwatchmaking #watches #watchmaking

In this episode of The Micro Collector, Justin Dorfman sits down with Michael Happé, founder of Gavox, to discuss his journey from IT consultant to watchmaker, the aviation roots that inspired the brand, and how Gavox became a trusted partner for military and air force squadrons around the world.

Along the way, they explore the stories behind standout models like the Aurora and Legacy Ultima Necat, why engineering and storytelling go hand in hand, and how Michael approaches designing watches that are meant to be used—not just admired.

But more than anything, this is a conversation about purpose, adventure, and making the most of the time we have. Michael’s passion for watches—and for living a life full of curiosity, exploration, and meaning—is truly inspiring.

Chapters
00:00 Introduction to Gavox and Michael's Journey
03:56 The Influence of Aviation on Watch Design
07:01 Transitioning from IT to Watchmaking
09:47 Collaborative Design with Military Pilots
12:27 Exploring the Gavox Collection
15:18 The Story Behind Each Watch
18:03 Watches for Diplomats and Royalty
20:58 The Meaning Behind the Legacy Ultima Necat
23:25 Future Plans and Upcoming Events

Learn More About Gavox

Website: https://www.gavox.com/

Instagram: https://www.instagram.com/gavoxwatches/

Facebook: https://www.facebook.com/gavoxwatches

X: https://x.com/GavoxWatches

YouTube: https://www.youtube.com/@gavoxwatches

Pinterest: https://www.pinterest.com/GAVOXWATCHES/gavox-watches/

If you enjoyed this episode, please like, subscribe, and let me know in the comments which Gavox watch you'd add to your collection.

#gavoxwatches #microbrandwatches #independentwatchmaking #militarywatches #pilotwatches #divewatches #toolwatches #watchcollector #themicrocollector

In this episode of The Micro Collector, I’m joined by James Mulvale, Content and Communications Manager at Farer, to discuss the story behind the brand, its design philosophy, the balance of British design and Swiss manufacturing, and how Farer has grown such a broad collection while maintaining a clear identity.

We also get into some of Farer’s most popular models, the advantages of its direct-to-consumer approach, the role of events and in-person experiences, and what collectors can expect next from the brand.

Chapters

00:00 Introduction to The Micro Collector podcast

02:30 James's Journey into the Watch Industry

05:35 The Origin Story of Farer Watches

08:15 Exploring the Farer Collection

11:04 Design Philosophy and Unique Aesthetics

13:53 Popular Models and Their Appeal

16:39 Quality and Value in British Design

19:37 Direct-to-Consumer Strategies

22:08 The Importance of In-Person Experiences

24:54 Upcoming Releases and Innovations

27:31 Conclusion and Future Engagement

Learn More About Farer

Website: https://farer.com/

Instagram: https://www.instagram.com/FarerUniversal/

Facebook Page: https://www.facebook.com/FarerUniversal

Facebook Group: https://www.facebook.com/groups/326984351476161

YouTube: https://www.youtube.com/channel/UCDiNWw2T3gh9H5KnT7YzlTw

If you enjoyed this conversation, please like, subscribe, and leave a comment with your favorite Farer model.

#farerwatches #microbrandwatches #independentwatchmaking #watchcollecting #swissmadewatches #britishwatchdesign #themicrocollector

In this episode of The Micro Collector, I sit down with Daniel Malins, CEO of Watch Insider, a media platform focused on the business side of the watch industry.

Daniel shares his perspective on the current state of the watch market, the rise of microbrands and independent watchmakers, why collectors are increasingly embracing smaller brands, and what separates successful watch companies from those that struggle to gain traction.

We also discuss the resurgence of heritage watch brands, changing consumer behavior, and Daniel’s predictions for where the watch industry is headed over the next several years.

Whether you're a collector, founder, or simply interested in the business behind watches, this conversation offers a unique insider perspective on one of the world's most fascinating industries.

Chapters

00:00 Introduction to Watch Insider and Daniel's Background
09:28 Current State of the Watch Industry
18:19 The Rise of Microbrands and Independent Watchmaking
27:16 Consumer Trends and the Shift Towards Microbrands
35:57 Revival of Heritage Brands in the Watch Industry

Learn More About Watch Insider

Watch Insider Website:
https://watchinsider.com/

Instagram:
https://www.instagram.com/watchinsiderofficial/

Facebook:
https://www.facebook.com/profile.php?id=61578754416471

Subscribe for more conversations with the founders, operators, and people shaping the world of microbrand and independent watches.

#watchinsider #watchindustry #microbrandwatches #independentwatchmaking #watchcollecting #watches #luxurywatches #watchcollector #watchpodcast #horology #watchenthusiast

pOrtahl started with a different question: What watches are collectors missing?

In this episode of The Micro Collector, I sit down with Jordi van Staveren and Alain van den Donk, co-founders of pOrtahl, to discuss how two marketers with no formal watch design background built a microbrand around creating "the watches you are missing."

We talk about the five design principles that guide every pOrtahl watch, the story behind the brand name, and the development of watches like the Peacemaker and Zenmaster.

We also dive into the challenges of bringing a first watch to market, how they built a community around the brand before launching, and why they believe the best watch designs come from thinking differently than the rest of the industry.

Whether you're a watch collector, microbrand enthusiast, or aspiring founder, this was a fascinating conversation.

Chapters
00:00 Introduction to the episode
02:20 Jordi and Alain’s Journey into Watchmaking
05:29 pOrtahl’s Design Principles and Philosophy
09:47 The Meaning Behind the pOrtahl
12:38 The Creation of the Peacemaker Watch
19:47 Introducing the Zenmaster Watch
25:28 Future Plans and Evolving Roles

Learn More

Website: https://portahl.com/

Facebook: https://www.facebook.com/portahl

Facebook Group: https://www.facebook.com/groups/portahl

Instagram: https://www.instagram.com/portahl/

YouTube: https://www.youtube.com/@portahl

TikTok: https://www.tiktok.com/@portahl

X: https://x.com/portahlglobal

Pinterest: https://www.pinterest.com/portahl/

Subscribe for more conversations with the founders and operators behind some of the most exciting microbrand and independent watch companies.

#microbrandwatches #portahl #watchpodcast #watchcollector #independentwatchmaking

In this episode of The Micro Collector, I sit down with YK to talk about his journey from watch collector to founder, the inspiration behind Feynman Timekeepers, and the stories behind watches like the Feynman One and Feynman Q.

We also dive into the rise of the Singapore microbrand scene and how YK has become one of the strongest advocates for independent watch brands through initiatives like Spring Sprang Sprung and Big Time Singapore.

Whether you're into microbrands, independent watchmaking, or the growing Singapore watch scene, this was a fascinating conversation.

Chapters
00:00 The Rise of Singaporean Microbrands
02:03 YK's Journey into Watchmaking
05:23 The Birth of Feynman Timekeepers
12:50 Challenges and Innovations in Launching Feynman One
19:16 Exploring the Feynman Collection
24:04 The Journey of Watch Sales and Brand Recognition
27:45 Innovative Designs and Inspirations in Watchmaking
32:23 The Story Behind the Feynman Q
39:52 Building a Microbrand Community in Singapore
44:06 Future Plans and Upcoming Events

Learn More

Feynman Website: https://feynman.watch/
Feynman Facebook: https://www.facebook.com/feynman.timekeepers
Feynman Instagram: https://www.instagram.com/feynman.watch/

Spring Sprang Sprung Website: https://www.spring-sprang-sprung.com/
Spring Sprang Sprung Facebook: https://www.facebook.com/letsspringsprangsprung
Spring Sprang Sprung Instagram: https://www.instagram.com/spring.sprang.sprung/
Spring Sprang Sprung YouTube: https://www.youtube.com/@SpringSprangSprungFair

Big Time Singapore Website: https://bigtimesgp.com/
Big Time Singapore Facebook: https://www.facebook.com/BIGTimeSGP
Big Time Singapore Instagram: https://www.instagram.com/bigtimesgp/

Subscribe for more conversations with the founders and operators behind some of the most exciting microbrand and independent watch companies.

#microbrandwatches #feynmantimekeepers #watchpodcast #independentwatchmaking #watchcollector #singaporemicrobrands

We discuss Steven’s unconventional journey from pilot and software sales into watchmaking, how trips through Europe studying independent brands inspired him to start DuFrane, and why he still designs, assembles, tests, and services every watch himself alongside his son.

We also dive into:
- The story behind the Bergstrom and other DuFrane models
- Building a watch brand rooted in Austin culture and history
- Marketing and growing a microbrand organically
- The philosophy behind staying intentionally small
- DuFrane’s unique appointment-only showroom experience
- Upcoming releases and future plans for the brand

Chapters
00:00 Introduction to Steven Lee and DuFrane Watches
03:59 The Journey from Passion to Brand Creation
06:44 The First Watch: Bergstrom and Its Significance
09:43 Marketing Strategies and Building an Audience
12:47 The Collection: Overview of DuFrane Watches
15:27 The Unique Showroom Experience
18:30 Growth and Maintaining Quality
21:08 Future Plans and Upcoming Releases

Learn More About DuFrane Watches

Website: https://www.dufranewatches.com/

Instagram: https://www.instagram.com/dufrane_watches/

YouTube: https://www.youtube.com/channel/UCv91OqHxcQe-eG_xXqVBRNA

TikTok: https://www.tiktok.com/@dufrane.watches

Facebook: https://www.facebook.com/dufranewatches

DuFrane on Teddy Baldassarre with Kevin O'Leary: https://youtu.be/E2xQbL0Ahl0?si=cfzm6_QI_tWunfVK

Subscribe for more conversations with the founders and operators behind some of the most exciting microbrand and independent watch companies.

#DuFrane #MicrobrandWatches #WatchCollector #IndependentWatchmaking #TheMicroCollector

We also dive into Swiss manufacturing, the challenges of achieving high-end finishing as a microbrand, and what’s next for the brand.

Chapters:
00:00 Introduction to Thomas and Tessé Watches
01:28 Thomas's Journey from Chef to Watchmaker
05:02 Inspiration Behind the Michel GMT
09:47 Exploring the Tessé Collections
21:03 Design Language and Brand Evolution
25:58 Utilizing Kickstarter for Brand Visibility

Learn more about Tessé Watches:
Website: https://tesse-watches.com/
Instagram: https://www.instagram.com/tesse.watches/
Facebook: https://www.facebook.com/profile.php?id=100064090002561

Subscribe for more conversations with the founders and operators behind some of the most exciting microbrand and independent watch companies.

#tessewatches #microbrandwatches #watchpodcast #watchcollector #watches

What started as a creative experiment—designing a watch inspired by café culture—has grown into a globally recognized brand with a distinct design language and a deeply engaged community.

In this conversation, we explore Jonathan’s journey from industrial design and early experience at Movado to building Brew into a standout name in the microbrand space. We discuss the origins of the brand, the breakthrough moment with the Brew Metric, and his approach to designing watches that feel both nostalgic and new. We also dive into the realities of scaling a microbrand, the tradeoffs that come with growth, why Brew avoided the traditional department store path , and what’s next as the brand looks to build deeper relationships with its community.

For more conversations like this with founders in the microbrand and independent watch space, subscribe to The Micro Collector.

Chapters

00:00 Introduction

03:02 Jonathan Ferrer's Background and Early Influences

06:11 The Birth of Brew Watch Company

08:57 Design Philosophy and Early Models

11:57 The Brew Metric: A Turning Point

14:50 Building a Recognizable Design Language

17:51 Growth and Challenges in the Microbrand Space

21:02 Maintaining Brand Identity While Scaling

23:55 Future Directions for Brew Watches

Learn More About Brew

Website: https://www.brew-watches.com/

Instagram: https://www.instagram.com/brewwatches/

TikTok: https://www.tiktok.com/@brewwatches

Facebook: https://www.facebook.com/BrewWatches/

X: https://x.com/BrewWatchCo

Pinterest: https://www.pinterest.com/BrewWatches/

YouTube: https://www.youtube.com/@brewwatchco

#microbrand #watches #watchcollector #watchcommunity #entrepreneur #founderstory #design #brewwatches

From their signature case suspension system to their on-the-fly micro-adjust clasps and innovative use of materials, Formex has built a reputation for pushing the boundaries of watchmaking—while staying accessible.

In this episode of The Micro Collector, I sit down with Markus Wälchli (Brand Director & Co-Owner) to explore what makes Formex different—from their approach to innovation and product development to their direct-to-consumer strategy, engineering philosophy, and the realities of scaling a modern independent watch brand.

One of the most interesting takeaways: Formex doesn’t just design in isolation—they build with feedback from their customers, feeding real-world input directly back into the factory.

Chapters

00:00 Introduction to Formex
01:50 The History and Evolution of Formex
05:16 Innovation at the Core of Formex
09:04 Marketing Strategies and Direct-to-Consumer Approach
13:32 Unique Features and Comfort Innovations
19:45 The Product Development Process
24:12 Testing Watches in Extreme Conditions
27:45 Challenges and Growth of Formex
30:14 Future Goals and Brand Vision
34:36 Where to Find Formex Watches

Learn More About Formex

Website: https://formexwatch.com/
Instagram: https://www.instagram.com/formexwatch/
Facebook: https://www.facebook.com/formexwatch/
YouTube: https://www.youtube.com/@Formexwatch
Formex Watch Club: https://www.facebook.com/groups/formexwatch/
Shows and Events: https://formexwatch.com/pages/watch-shows-events/

#formex #microbrandwatches #watchcollector #horology #watchcommunity #independentwatchmaking #swisswatches

In this episode of The Micro Collector, I sit down with Ryan Walker, founder of JWalker—a brand inspired by naval history, Art Deco design, and a deeply personal connection to his father, whose name the brand carries.

While researching naval history, Ryan came across a gold Waltham watch tied to the only enlisted submariner to receive the Medal of Honor. That discovery led him down a path that ultimately shaped the identity of JWalker.

We also get into his design philosophy behind The New Deco, his decision to go quartz over automatic, and how his engineering and project management background influences how he builds.

We also cover:

- The moment he gave the first watch to his father

- Why documenting the journey matters in the microbrand space

- The philosophy behind “The struggle itself is enough”

If you're into microbrands, design-driven watches, or thinking about starting your own brand—this one’s for you.

Chapters:

00:00 Introduction to Ryan and JWalker

03:04 The Journey from Enthusiast to Founder

05:55 Historical Influences in Watch Design

08:39 Engineering Background and Product Development

11:15 Design Choices and Aesthetic Inspirations

14:20 Movement Selection: Quartz vs. Automatic

19:53 Personal Connections and Family Legacy

25:35 Philosophical Reflections on the Journey

28:24 Documenting the Journey and Community Engagement

Learn more about JWalker:

Website: https://jwalkerwatch.com/

Instagram: https://www.instagram.com/jwalkerwatches/

Facebook: https://www.facebook.com/profile.php?id=61582344700874

Ryan’s book: https://www.amazon.com/Silent-Services-First-Hero-Submariner/dp/1036100413

LinkedIn: https://www.linkedin.com/in/ryan-c-walker-698aaa93/

#MicrobrandWatches #WatchCollector #WatchEnthusiast #JWalker #WatchPodcast #QuartzVsAutomatic #WatchDesign #Horology #IndependentWatchmaking #TheMicroCollector #ArtDeco

Chris shares his journey from YouTube creator to opening one of the few physical retail spaces specializing in microbrand watches. We dive into the rise of microbrands, what makes them so compelling, and why a hands-on retail experience still matters in a direct-to-consumer world.

We also get into:

- How Clicky Bezel went from a side project to a full-fledged watch store

- The growing demand for microbrands like Baltic, Kuoe, and Formex

- Lessons learned from opening a retail shop in San Francisco

- Why customer experience is broken in traditional watch retail

- The opportunity in vintage Japanese watches (Seiko, Grand Seiko, and more)

- What’s next for Clicky Bezel

If you’re into microbrands, collecting, or thinking about starting your own watch brand, this is a must-watch.

Learn more about Clicky Bezel:
Website: https://www.clickybezel.com/
Instagram: https://www.instagram.com/clickybezel
YouTube: https://www.youtube.com/clickybezel
TikTok: https://www.tiktok.com/@clicky.bezel

Chapters

00:00 Introduction to Clicky Bezel and Chris Tran's Journey
09:03 The Rise of Microbrands and Independent Watches
18:34 Opening the Clicky Bezel Storefront
27:42 Challenges and Learnings in Retail
33:42 The Future of Clicky Bezel and Vintage Watches

The Micro Collector explores the people, ideas, and decisions behind today’s most interesting microbrand watches. Subscribe for more conversations with the founders building the next generation of watch brands.

#MicrobrandWatches #WatchCollecting #WatchEnthusiast #IndependentWatches #WatchCommunity #ClickyBezel #TheMicroCollector #WatchPodcast #VintageWatches #JapaneseWatches #Seiko #GrandSeiko #KingSeiko #BalticWatches #Kuoe #Formex #NivadaGrenchen #Vulcain #KuronoTokyo #EchoNeutra #KiwameTokyo #Beaubleu #ChristopherWard #Spinnaker #Vostok

From his beginnings in Japan as an artist and designer to building a watch brand known for bold, distinctive designs, Yu shares the full journey behind his work—including the realities of launching a watch brand, navigating a failed crowdfunding campaign, and finding unexpected traction through the watch modding community.

We dive into the story behind standout pieces like the A-1 Automatic and the Vinyl Record watch, his approach to collaboration, and how he thinks about design as both art and product.

If you’re interested in starting a watch brand—or simply appreciate creativity pushed beyond the norm—this is a must-watch.

Chapters
0:00 Intro & Discovering AndoAndoAndo
2:17 Yu Ando’s Background in Design & Art
5:41 Why He Started a Watch Brand
9:41 From Idea to First Watch (A-1 Journey)
12:04 Lessons from Kickstarter & Funding Reality
15:23 How the A-1 Actually Took Off
18:14 Creating the Vinyl Record Watch
20:59 Manufacturing & Finding the Right Partner
22:59 Collaboration Philosophy & Design Approach
27:20 Expanding Beyond Watches & What’s Next

Learn More About AndoAndoAndo:
Website: https://andoandoando.com
Instagram: https://www.instagram.com/andoandoando_design/
Facebook: https://www.facebook.com/profile.php?id=100070516164087

If you enjoy conversations with microbrand founders, make sure to like, subscribe, and follow along for more episodes of The Micro Collector.

#microbrandwatches #independentwatchmaking #watchdesign #watchmodding #watchcollecting #watchcommunity

What started with more traditional pieces like The Seaplane gradually expanded into something much more distinctive—through experimentation, risk-taking, and a willingness to follow ideas that didn’t always feel obvious at the time.

We talk through that evolution in detail, including:

• The early days of Farr + Swit and launching a first watch
• Why Adam chose to avoid “catalog watches” and focus on original design
• The shift from classic, safe designs to more expressive and creative pieces
• The story behind the Vice—and how it almost didn’t launch
• The thinking behind the Retro Digital Mix Tape and expanding into digital watches
• How different movements (automatic, quartz, solar, digital) fit into the brand
• Lessons from building a microbrand watch company over time
• The role of community, local production, and giving back
  

This conversation is a great look at the watch design process in practice—how ideas evolve, how products come to life, and how a microbrand finds its identity over multiple releases.

If you’re interested in microbrand watches, independent watch brands, or how to start a watch brand, this episode offers a real, behind-the-scenes perspective on what it takes to build something that stands out.

Chapters

00:00 Introduction and Early Influences

05:55 The Journey from Collector to Brand

11:28 Designing Unique Timepieces

17:26 The Retro Digital Mix Tape and Expanding Horizons

23:15 Balancing Tradition and Innovation

28:54 Community Engagement and Charity Initiatives

Follow Farr + Swit

Website: https://www.farrandswit.com/

Instagram: https://www.instagram.com/farrandswit

YouTube: https://www.youtube.com/@farrandswit

Facebook: https://www.facebook.com/FarrSwit

TikTok: https://www.tiktok.com/@farrandswit

X: https://x.com/farrandswit

The Micro Collector is a podcast exploring the stories behind microbrand watches, independent watchmakers, and the founders building them—from design and manufacturing to brand and community.

#microbrandwatches #farrandswit #watchcollecting #independentwatchmaking #watchdesign #watchcommunity #watchpodcast

From assembling watches with off-the-shelf parts to launching a brand rooted in partnerships, storytelling, and a distinctly Canadian philosophy of “unity,” James shares what it really takes to build a microbrand from the ground up.

We cover how James got into watches and why microbrands changed everything for him, the shift from hobbyist to founder, why collaboration is central to Canuck Timepieces, lessons from early releases and sustainable, real growth, the role of community in building a watch brand, and what’s next for Canuck—including upcoming releases.

If you're interested in microbrand watches, watch design, or how to start a watch brand, this conversation offers a real, behind-the-scenes look at what it actually takes.

Chapters
00:00 Introduction to James Williams and Canuck Timepieces
02:46 James's Journey into the World of Watches
05:25 The Impact of Microbrands on Watch Enthusiasm
08:16 From Hobbyist to Brand Founder
10:59 The Role of Collaboration in Watch Design
13:33 Unity and Community in the Microbrand Space
16:22 The Evolution of Canuck Timepieces
18:50 Future Plans and Upcoming Releases

Follow Canuck Timepieces
Website: https://canucktimepieces.com/
Instagram: https://www.instagram.com/canucktimepieces/

The Micro Collector is a podcast exploring the stories behind independent watch brands, microbrands, and the founders building them. Subscribe for more conversations like this.

#microbrandwatches #watchcollector #independentwatchmaking #watchdesign #watchmodding #watchcommunity

What started as a conversation between enthusiasts quickly evolved into a partnership — and eventually the creation of two distinct independent watch brands.

Jayson shares his journey from collector and YouTube creator to building watches from scratch, including insights into the watch design process, supplier sourcing, and the realities of microbrand watch manufacturing.

We also cover:

• How Flux and Valour came to life

• The difference between the two brands
• Lessons from failed Kickstarter attempts
• How community feedback shapes product development
• What it takes to bring a watch from concept to production

If you’re into microbrand watches, exploring independent watchmakers, or building your own brand, this episode is packed with real-world insight.

Subscribe for more conversations with founders shaping the future of watchmaking.

Chapters
00:00 Journey into Watchmaking: A Personal Story
08:45 From Community Chats to Co-Founding a Brand
16:06 Innovations in Watch Design: The Flux and Valour Brands
26:54 Future Aspirations: What's Next for Flux and Valour?

Links
Flux Website: https://fluxwatches.com/
Valour Website: https://valourwatch.com/
Flux Instagram: https://www.instagram.com/flux_watches/
Valour Instagram: https://www.instagram.com/valourwatch/
Jayson’s Instagram: https://www.instagram.com/designatelieraruba/
Jayson’s YouTube Channel: https://www.youtube.com/@DesignAtelier
Valour Lucent Kickstarter: https://www.kickstarter.com/projects/1601408832/valour-lucent-titanium-automatic-watch

#microbrandwatches #watchcommunity #independentwatchbrands #watchmanufacturing #watchdesign

In this conversation, Giuseppe talks about how he first got into watches, why the COVID period became such an important creative turning point, and what inspired him to write a physical book series focused on microbrands when nothing like it existed. We also get into what separates the best microbrands from the rest, the common mistakes founders make, underappreciated brands to watch, emerging trends in the space, and even the connection between guitars and watches.

If you’re into microbrand watches, independent watchmaking, affordable mechanical watches, and the stories behind the brands, this episode is for you.

Chapters
00:00 Introduction to Microbrands and Personal Journey
02:45 The Impact of COVID on Passion Projects
05:40 The Decision to Write a Book
08:05 The Evolution of Microbrands
11:07 Creating a Physical Book Experience
13:46 Moments of Realization and Success
16:26 Understanding Quality in Microbrands
19:04 Challenges Faced by Microbrand Founders
21:38 Spotlight on Underappreciated Microbrands
24:51 Emerging Trends in the Microbrand Space
27:08 The Connection Between Guitars and Watches
29:44 Future Projects and Upcoming Editions

Links

Follow Giuseppe / MrWatch93: https://www.instagram.com/mrwatch93/

Check out the new Microbrands Book IV - 2025 (coming to Amazon soon): https://store.youcanprint.it/microbrands-book-iv-2025-inside-microbrands-and-independent-watchmakers/b/b768dad0-4964-5fab-9d07-988fdce25945

Subscribe to The Micro Collector for more conversations with founders, collectors, and builders from the microbrand watch world.

#microbrandwatch #microbrandwatches #independentwatchmaking #watchpodcast #watchcollector #horology

Jérémy shares how he went from buying his first mechanical watch in 2024 to assembling watches from parts—and ultimately launching his own microbrand. We do a deep dive into Jungle Night, his debut pilot-inspired watch with a tropical rainforest theme (including the design choices and specs), and then zoom out into the bigger ideas: how microbrands can collaborate to overcome MOQ constraints, improve supplier leverage, and push innovation further.

We also talk about Jérémy’s engineering-driven vision for what could come next—concepts that blend mechanical watchmaking with smartwatch functionality—plus his long-term mission around environmental impact.

Chapters
00:00 Introduction to Jérémy and His Journey into Watchmaking
04:54 The Birth of Oscar Havane: Inspiration and Vision
09:50 Designing the Jungle Night Watch: A Deep Dive
15:00 Challenges in Microbrand Production and Pricing Strategies
17:53 Building a Network: Collaboration Among Microbrands

Links
Website: https://oscar-havane.com/
Kickstarter Page: https://www.kickstarter.com/projects/oscar-havane/oscar-havane-watch-inspired-by-jungle?ref=ch4q0y
Instagram: https://www.instagram.com/oscar_havane/

#microbrandwatches #microbrandwatch #watchdesignprocess #independentwatchbrands #howtostartawatchbrand #watchmanufacturing #watchsuppliersourcing #watchcollection

Ed trained in Switzerland, worked at the Longines factory in Saint-Imier, and helped distribute brands including Vacheron Constantin, Blancpain, Girard-Perregaux, Breguet and Audemars Piguet in the UK as part of his family business. Along the way, he saw the industry up close — the craft, the people, and the pressure that comes with operating at the top end.

At the height of his career, Ed stepped away to prioritize his mental health. After an eight-year journey of reflection and rebuilding, he returned to found Split — an independent watch brand designed to stand for something deeper than status: innovation, meaning, and connection.

We talk about how that mission shows up in the product and the brand: why Split promotes every watch at 7:23 as a reminder that you don’t always have to wear a smile, why Ed chose modern materials and a watch that doesn’t “shine,” and how Split supports its charity partner by donating an hour of therapy with every watch sold.

We also dig into the watch design process behind Split — from advanced case materials and FKM straps to the Seiko NE86 chronograph movement — plus what Ed is building next (including the upcoming GMT range and the role music plays in the Split universe).

Chapters
00:00 Introduction and Connection in the Watch Industry
02:35 Ed's Journey in the Watch Industry
05:40 Challenges and Imposter Syndrome
08:06 Taking a Sabbatical and Personal Growth
11:03 The Birth of Split and Its Mission
16:18 Innovative Materials and Design Philosophy
22:08 Mental Health and Community Connection
27:29 The Future of Split and Upcoming Projects

Learn More About Split
Website: https://www.splitwatches.com/
Instagram: https://www.instagram.com/splitwatches/
Facebook: https://www.facebook.com/share/16exSwoSSQ/?mibextid=wwXIfr
TikTok: https://www.tiktok.com/@splitwatches
LinkedIn: https://www.linkedin.com/company/split-watches/
X: https://x.com/SplitWatches
Financial Times Article: https://www.ft.com/content/2a721f58-9b4c-47ce-8b1d-4a2e9beb5f53

In this episode of The Micro Collector, Justin Dorfman sits down with Scott Lancaster, Founder of Emerton Scott, to break down how he built the Evermont by prioritizing the watch itself (finishing, details, design intent) over paid marketing—and how “building in public” on YouTube became the real growth engine.

We cover Scott’s first attempt at launching a watch (and why he stopped it), his 100-year brand vision, the full watch design process behind Evermont, plus the practical tradeoffs founders face in watch manufacturing—from bracelets and straps to packaging and pricing.

If you’re into independent watch brands, researching microbrand watch manufacturing, or wondering how to start a watch brand, you’ll get a ton out of this.

Chapters
00:00 Personal Journeys From Watch Enthusiast to Founder
02:45 The Evolution of Emerton Scott
05:46 Long-Term Vision and Brand Building
08:13 The Evermont: Design and Features
11:13 Marketing Strategies in the Microbrand Space
13:53 The Importance of Straps and Packaging
17:02 Creative Content and Brand Engagement
19:51 Future Plans and Community Engagement

Links
Emerton Scott Website: https://emertonscott.com/
Scott Lancaster’s YouTube Channel: https://www.youtube.com/@ScottAdamLancaster
Evermont journey playlist: https://youtube.com/playlist?list=PLY5k9H2U8j8G0k-ymn3NX6XM2ol4mAFHH&si=E5HipilOHuOIELlS
Scott Lancaster’s Instagram: https://www.instagram.com/thescottlancaster/
Emerton Scott on Instagram: https://www.instagram.com/emertonscott/

About The Micro Collector
The Micro Collector explores the people + stories behind independent watchmakers and the world of microbrand watches—from first sketch to final watch on wrist.

#microbrandwatches #microbrandwatch #watchmanufacturing #watchdesignprocess #howtostartawatchbrand #independentwatchbrands #independentwatchmakers #watchsourcing #watchsuppliers #watchcommunity #watchcollection #bestmicrobrandwatches #emertonscott #evermont #themicrocollector

Tommaso shares the journey from watch enthusiast to founder, and walks through the real process of building a modern microbrand watch from the ground up. We dig into everything from early inspiration and market gaps, to the watch design process, supplier sourcing, manufacturing constraints, and the difficult trade-offs required to balance complexity, wearability, and affordability.

At the center of the conversation is the Axon Origo, Axon’s debut model and upcoming Kickstarter launch. Designed as a wearable, 39mm grand complication watch, the Origo reflects a deliberate approach to microbrand watch manufacturing—prioritizing reliability, thoughtful design, and community over short-term profit.

This episode is especially relevant if you’re interested in:

• How independent watch brands get started
• What actually goes into watch manufacturing and supplier sourcing
• The challenges microbrand founders face when pushing technical boundaries
• How to start a watch brand without compromising on vision
  

Whether you’re a collector, a founder, or simply curious about how independent watchmakers bring complex watches to market, this conversation offers a rare behind-the-scenes look at the realities of building microbrand watches today.

Chapters
00:00 Introduction to Axon Watches
02:59 The Journey of a Watch Enthusiast
05:31 Identifying Market Gaps in Watchmaking
08:01 Designing the Axon Origo
10:28 Balancing Features and Affordability
13:32 Challenges in Manufacturing and Supplier Selection
16:00 The Kickstarter Launch Strategy
18:31 Vision for the Future of Axon Watches

Show Notes & Links
Axon Watches Website:
https://www.axonwatches.com/

Axon Watches Kickstarter:
https://www.kickstarter.com/projects/axon-watches/axon-watches-grand-complications-accessible-to-everyone

Axon Watches Instagram:
https://www.instagram.com/axon_watches_25/

#microbrandwatches #independentwatchbrands #watchmanufacturing #watchdesignprocess #independentwatchmakers #howtostartawatchbrand #watchcommunity #themicrocollector

Alternative Symmetry Kickstarter: https://www.kickstarter.com/projects/alternativesymmetry/alternative-symmetry-diverse-modular-watch-innovation/rewards#reward-UmV3YXJkLVVtVjNZWEprTFRFd056UXhNelEz

Alternative Symmetry Instagram: https://www.instagram.com/altsym/

Phillip Plimmer on Instagram: https://www.instagram.com/pplimmer/

Aspect Designing (Phillip’s design studio): https://aspectdesigning.com/

#microbrandwatches #microbrandwatch #independentwatchbrands #independentwatchmakers #watchdesign #watchdesignprocess #modularwatch #sustainablewatch #watchcollector #watchpodcast #themicrocollector

Ryan shares his journey from lifelong watch collector and furniture designer to launching Makoto—a brand inspired by Japanese culture, respect for detail, and enduring design. We talk about the pivotal life moments that shaped his path, including travel through Japan, the philosophy behind Makoto’s designs, and how each watch tells a story rooted in place, nature, and intention.

We also dive into the realities of running a modern microbrand: launching on Kickstarter, balancing high-quality materials with accessible pricing, producing limited runs, listening to collector feedback, and building a community around the brand. Ryan opens up about the challenges, the financial realities, and the most rewarding moments of seeing his watches worn around the world.

If you’re a watch collector, aspiring brand founder, or simply curious about what goes into creating a thoughtful, design-driven microbrand, this episode offers a candid and inspiring look behind the scenes.

Chapters
00:00 – Introduction to Ryan and His Journey

02:38 – The Birth of Makoto: From Passion to Brand

05:39 – Cultural Inspirations: The Essence of Japan in Design

07:53 – Exploring the Watch Models: Features and Inspirations

10:43 – Kickstarter Success: Lessons Learned and Community Engagement

15:49 – Balancing Quality and Affordability in Watchmaking

21:21 – The Rewards of Building a Microbrand

26:45 – Future Plans: Collaborations and New Models

Show Notes & Links

Makoto Watch Company: https://makotowatch.com/

Makoto Nagomi Kickstarter:

https://www.kickstarter.com/projects/kodawari/makoto-watch-company-nagomi-automatic-watch-collection

Makoto on Instagram: https://www.instagram.com/makotowatchcompany/

#TheMicroCollector #MakotoWatchCompany #MicrobrandWatches #IndependentWatchmaking #WatchCollectors #WatchCommunity #MicrobrandCommunity #WatchEnthusiast #Horology

In this short introduction, host Justin Dorfman shares the thinking behind the podcast and what it sets out to explore.

After a lifetime as a watch enthusiast and collector, Justin became increasingly drawn to the world of microbrand watches—independent, founder-led watch companies producing limited-quantity timepieces outside the traditional luxury system.

While microbrands are often celebrated for their design, craftsmanship, and value, this podcast focuses on something deeper: the people behind the watches. The founders who had a vision for a watch they wanted to see exist—and were willing to go against the odds to bring it to life.

The Micro Collector is a podcast about those stories.

Through thoughtful, long-form conversations, the show explores the decisions, tradeoffs, and realities of building a microbrand watch—from early ideas to finished watches on the wrist.

If you’re a watch collector, an enthusiast, or simply curious about microbrands and the founders behind them, you’re in the right place.

Subscribe and stay tuned—the first full episode is coming soon.

Chapters
00:00 Introduction to The Micro Collector Podcast
00:31 Understanding Microbrands and Their Significance
01:29 What to Expect from the Podcast
01:42 Outro

Follow along on Instagram for more microbrand watches, behind-the-scenes clips, and updates:
https://www.instagram.com/themicrocollector/

#MicrobrandWatches #WatchCollectors #WatchPodcast #IndependentWatchmaking #WatchEnthusiast #Horology #WatchCommunity