The Therapist HQ

A real conversation about private practice and motherhood with Kelsey Kehoe

Alicia — Tue, 18 Aug 2026 19:59:15 GMT

Alicia Murray talks with Kelsey Kehoe, a licensed marriage and family therapist with over 15 years in private practice, about the realities of being a therapist, business owner, and mom at the same time. Kelsey shares how she rebuilt her practice after a major life shift, why burnout shows up so quickly when capacity is ignored, and how therapist moms can create more sustainable schedules and boundaries.

Resources and Links:

Connect with Kelsey on Instagram
Use Paubox for all of your email needs - use code THERAPISTHQ for $250 off your first year
Private Practice Launch Kit - Get started with your practice branding and setup

Find Your Niche, Fill Your Practice - An in-depth marketing course
HQ Marketing Community - Ongoing support and marketing tools for private practices

Stay Connected with Alicia:

Website

Expand your practice to more locations with Dr. Kellen Scantlebury

Alicia — Wed, 12 Aug 2026 01:57:36 GMT

Alicia Murray talks with Dr. Kellen Scantlebury, a Doctor of Physical Therapy, NSCA certified strength and conditioning specialist, and founder of Fit Club New York, about how he grew from one clinic to four locations across New York City. They dig into expansion strategy, creative lease structures, hiring, delegation, and the mindset shifts needed to scale a practice without losing the heart of it.

Kellen shares how relationships and opportunistic real estate deals fueled expansion, why creative partnerships can lower overhead, and what he learned the hard way about leases, legal protection, and managing a larger team.

Stay Connected with Kellen:

Resources and Links:

⁠Use Paubox for all of your email needs⁠ - use code THERAPISTHQ for $250 off your first year
⁠Private Practice Launch Kit⁠ - Get started with your practice branding and setup
⁠Find Your Niche, Fill Your Practice⁠ - An in-depth marketing course
⁠HQ Marketing Community⁠ - Ongoing support and marketing tools for private practices
⁠Try out Jane free for 30 days⁠ - Kellen and I’s trusted EHR for keeping our practice running

The success potential behind boutique group practices with Marisa Ronquillo

Alicia — Fri, 07 Aug 2026 00:28:44 GMT

Alicia Murray sits down with Marissa Ronquillo, LMFT, founder of Insightful Roots Therapy, to talk about what it really takes to grow a values-driven group practice without losing your boundaries, your margins, or your sanity. Marissa shares how she built a small boutique practice rooted in trauma work, EMDR, and supporting high-achieving adults across California. They also get practical about hiring, compensation, profit margins, supervision, vacations, and why group practice success does not have to mean scaling to 30 clinicians.

Connect with Marisa:

Stay Connected with Alicia:

⁠Instagram⁠

⁠Website⁠

Resources & Links:

⁠Use Paubox for all of your email needs⁠ - use code THERAPISTHQ for $250 off your first year
⁠Private Practice Launch Kit⁠ - Get started with your practice branding and setup
⁠HQ Marketing Community⁠ - Ongoing support and marketing tools for private practices

What every therapist needs to know about SEO and AI visibility

Alicia — Wed, 29 Jul 2026 17:53:58 GMT

In this episode, Natalia Maganda and Alicia Murray explore how private practice therapists can leverage SEO, AI, and local digital strategies to attract clients sustainably. They discuss niching, effective content creation, backlinks, and technical SEO essentials, providing practical tips to enhance online visibility and authority.

Resources from the show:

Stay Connected with Alicia:

Start or grow your practice:

⁠Private Practice Launch Kit⁠ - Get started with your practice branding and setup
⁠HQ Marketing Community⁠ - Ongoing support and marketing tools for private practices