What if your waterproofing company's service department could become a profit center instead of an expense?

In Episode 8 of Cracks & Conversations, Jen from Foundation Repair Marketing sits down with Robert Lanfrank of Healthy Way Waterproofing & Mold Remediation to explore how offering multiple services, building customer trust, and creating maintenance programs can help contractors grow more profitable businesses.

IN THIS EPISODE:

• Maintenance Contracts That Make Money: How Robert transformed his service department into a profitable business through maintenance agreements
• One-Stop-Shop Business Growth: Why offering waterproofing, mold remediation, and foundation repair creates more opportunities to win customers
• Real Contractor Challenges: A recent homeowner inspection revealed a bowing foundation wall in addition to basement water intrusion
• Selling the Right Solution: Why Robert refuses to compete solely on price and believes contractors should recommend complete solutions
• Building a Strong Team: How Healthy Way trains inspectors
• Marketing & Reputation: How customer testimonials, Google reviews, and a professional website help build homeowner trust

Whether you own a foundation repair, basement waterproofing, or mold remediation company, this episode delivers practical lessons on profitability, sales, customer service, and long-term business growth.

ABOUT OUR GUEST

Healthy Way Waterproofing & Mold Remediation

Website: https://healthywaynj.com/

Services: Basement Waterproofing | Foundation Repair | Mold Remediation

ABOUT FOUNDATION REPAIR MARKETING

Foundation Repair Marketing is a digital marketing agency specializing exclusively in helping foundation repair and basement waterproofing companies grow.

Services include SEO, Google Ads, Google Local Services Ads, website development

To learn more about Foundation Repair Marketing visit:

https://foundationrepairmarketing.net/

To book a strategy session with Jason, owner of Foundation Repair Marketing visit:

https://foundationrepairmarketing.net/schedule

Call: (682) 686-5680

🎙️ For more episodes of Cracks & Conversations:

*YouTube:*
https://www.youtube.com/@FoundationRepairMarketing
*Spotify:*
https://open.spotify.com/show/3IpVy6GXIXhGO6jYnTgRl1
*Apple Podcasts:*
https://podcasts.apple.com/us/podcast/cracks-and-conversations-a-foundation-repair/id6781890352
*iHeartRadio:*
https://www.iheart.com/podcast/269-cracks-and-conversations-a-341468578
#FoundationRepair #FoundationRepairBusiness #FoundationRepairMarketing #CracksAndConversations #BasementWaterproofing #FoundationRepair #CrawlSpaceRepair #Waterproofing #GoogleAds #GoogleLocalServiceAds #SEO

We get into the technical side of foundation repair & the business behind it, including:
🔹 How California and Colorado soil conditions affect repair methods
🔹 Helical piers vs. push piers — & how Nisan decides which to use
🔹 Foundation repair on hillsides and the use of helical tiebacks
🔹 How earthquake and seismic retrofitting works in California
🔹 Why educating homeowners is critical to building trust
🔹 How reputation and reviews helped grow Golden Bay
🔹 Competing as an independent foundation repair company
🔹 Why Nisan believes marketing should be one of a new foundation company's first investments
🔹 Paid advertising vs. organic SEO — and why he says you need BOTH from the beginning
🔹 The unexpected realities of foundation repair, including one job where piers had to go roughly 150 feet deep
🔹 What Nisan has learned from operating foundation companies in California and Colorado

Nisan also shares an important philosophy that's helped shape Golden Bay: don't walk into a home trying to sell a predetermined solution. Diagnose what's actually happening and recommend what that specific house needs.

🎙️ Cracks & Conversations is a foundation repair industry podcast hosted by Jen of Foundation Repair Marketing

👇 Connect with Nisan:

Golden Bay Foundation Builders
goldenbayfoundationbuilders.com
Info@goldenbayfoundationbuilders.com

Bedrock Foundation Builders
bedrockfoundationbuilders.com
info@bedrockfoundationbuilders.com

To learn more about Foundation Repair Marketing visit:
https://foundationrepairmarketing.net/

To book a strategy session with Jason, owner of Foundation Repair Marketing visit:
https://foundationrepairmarketing.net/schedule

🎙️ For more episodes of Cracks & Conversations:

YouTube:
https://www.youtube.com/@FoundationRepairMarketing

Spotify:
https://open.spotify.com/show/3IpVy6GXIXhGO6jYnTgRl1

Apple Podcasts:
https://podcasts.apple.com/us/podcast/cracks-and-conversations-a-foundation-repair/id6781890352

iHeartRadio:
https://www.iheart.com/podcast/269-cracks-and-conversations-a-341468578

#FoundationRepair #FoundationRepairBusiness #FoundationRepairMarketing #CracksAndConversations #BasementWaterproofing #FoundationContractor #HelicalPiers #PushPiers #SeismicRetrofit #EarthquakeRetrofit #CrawlSpaceRepair #Waterproofing #GoogleAds #GoogleLocalServiceAds #SEO

In this episode of Cracks & Conversations, Jen sits down with Neal Glatt, founder and CEO of Neal Glatt Sales & Strategy, to talk about building a high-performing sales organization that can scale with your business.

Neal shares practical strategies for hiring salespeople who actually produce, developing talented employees already on your team, creating repeatable sales systems, and coaching sales leaders who can develop and retain great people.

We also discuss how Foundation Repair and Basement Waterproofing company owners can avoid costly hiring mistakes and recognize when it’s time for the owner to step back from selling and start building a team that can take the business to the next level.

If you own a foundation repair or a basement waterproofing and want to improve your sales process and build a stronger team, this episode is for you.

Cracks & Conversations is brought to you by Foundation Repair Marketing, a digital marketing agency specializing in helping foundation repair and basement waterproofing companies grow.

#FoundationRepair #BasementWaterproofing #SalesTraining #SalesLeadership #SalesTeam #BusinessGrowth #FoundationRepairMarketing #CracksAndConversations #DigitalMarketing #GoogleAds #GoogleLocalServiceAds #SEO

To learn talk with Neal Glatt visit: https://www.nealglatt.com/coaching#form-coaching

To learn more about Foundation Repair Marketing visit:
https://foundationrepairmarketing.net/
To book a strategy session with Jason, owner of Foundation Repair Marketing visit:
https://foundationrepairmarketing.net/schedule

For more episodes of Cracks & Conversations:
YouTube:
https://www.youtube.com/@FoundationRepairMarketing

Spotify:
https://open.spotify.com/show/3IpVy6GXIXhGO6jYnTgRl1

Apple Podcasts:
https://podcasts.apple.com/us/podcast/cracks-and-conversations-a-foundation-repair/id6781890352

iHeartRadio:
https://www.iheart.com/podcast/269-cracks-and-conversations-a-341468578

A Foundation Repair Marketing Podcast

Episode 2: Show Why You're Different | with Bobby, owner of Strata Jack

In this episode of Cracks & Conversations, I sit down with Bobby from Strata Jack. We talk about Bobby's journey founding Strata Jack in 1973, common challenges foundation repair contractors face in the field, tips for improving efficiency and job quality, what separates successful foundation repair companies from the rest and advice for contractors looking to grow and improve their business. Bobby also shares what he offers his customers that sets him apart from many other foundation repair businesses...a lifetime warranty whether you were the original homeowner or not.Whether you've been in the foundation repair industry for decades or you're looking for ways to improve your operations, this episode is packed with practical insights and real-world experience.If you enjoyed this conversation, be sure to **Like**, **Subscribe**, and **Share** it with another contractor who could benefit from it.Cracks & Conversations is a podcast dedicated to helping foundation repair business owners build stronger companies. Each episode features conversations with industry leaders, manufacturers, and business experts covering marketing, sales, operations, leadership, and the tools that help contractors grow more profitable businesses.

Learn more about Strata Jack - https://stratajack.com

Permajag System Patent - https://patents.google.com/patent/US3786444A

LinkedIn - https://linkedin.com/in/bobbyclanton

Learn more about Foundation Repair Marketing:https://foundationrepairmarketing.net/

For a free strategy session: (682)686-5680https://foundationrepairmarketing.net/schedule-a-call

For more Cracks & Conversations Podcast Episodes:

https://www.youtube.com/@FoundationRepairMarketing https://open.spotify.com/show/3IpVy6GXIXhGO6jYnTgRl1https://anchor.fm/s/111fcba2c/podcast/rss

A Foundation Repair Marketing Podcast

Episode 3: Why Most Contractors Think They're Profitable (But Aren't) | with Fred from The Aspire Institute

Running a successful foundation repair company takes more than knowing how to fix foundations.

Pricing jobs correctly, protecting your profit margins, managing your team, and making smart business decisions are what separate companies that survive from those that truly thrive.

In this episode of Cracks & Conversations, I sit down with Fred from The Aspire Institute to discuss the business side of contracting and the common mistakes that prevent contractors from reaching their full potential. We cover topics including:

• When a contractor should consider business coaching or outside guidance
• The biggest mistakes contractors make that hurt profitability
• How to properly price jobs for long-term success
• Hidden costs that quietly destroy profit margins
• The one number every contractor should be tracking
• Practical changes you can implement immediately to improve your business
• A real client success story and the impact the right systems can have on both a business and the owner's life

Whether you're just getting started or managing a growing foundation repair company, this conversation is packed with practical advice you can apply right away. If you enjoy the episode, be sure to **Like**, **Subscribe**, and **Share** it with another contractor who could benefit from the discussion.

Cracks & Conversations is the podcast dedicated to helping foundation repair business owners build stronger companies. Each episode features industry experts, successful contractors, and practical strategies covering marketing, sales, operations, profitability, leadership, and everything it takes to grow a foundation repair business.

Learn more about The Aspire Institute https://www.theaspireinstitute.com/

Learn more about Foundation Repair Marketing:https://foundationrepairmarketing.net/For a free strategy session: (682)686-5680https://foundationrepairmarketing.net/schedule-a-call

For more Cracks & Conversations Podcast Episodes:

https://www.youtube.com/@FoundationRepairMarketing https://open.spotify.com/show/3IpVy6GXIXhGO6jYnTgRl1

https://anchor.fm/s/111fcba2c/podcast/rss

A Foundation Repair Marketing Podcast

Episode 1: Introduction

If you own a foundation repair company… you already know this business isn’t easy. The jobs are tough.The customers can be tougher. And nobody really hands you a playbook on how to grow. I’m Jen, and this is Cracks and Conversations—a podcast built specifically for foundation repair business owners. And I’m Jason Guy, owner of Sixty-Four Leads and author of Foundation Repair Marketing Mastery. At 64 Leads we help foundation repair and waterproofing businesses generate more calls, more booked jobs, and more revenue through digital marketing. We created this podcast because there’s something missing in this industry. There’s information out there…but not a lot of real, honest conversations. Most foundation repair owners are figuring things out on their own—how to get leads, how to grow, how to hire and how to actually run a profitable business. And we wanted to change that. On this podcast, you’ll hear from real foundation repair company owners—people who are in the field every day. We’ll talk with foundation repair business owners about what’s actually working marketing, materials, hiring, growth tools and the real challenges you face out there every day. And if you serve the foundation repair niche, this is also an opportunity for you to get your name in front of others in the industry, and show what value your tools or software bring to the table. We’ll bring on contracting business coaches…CEOs of office and field service software companies…and other experts who support this industry behind the scenes. Including the environmental conditions that impact your jobs—soil, weather, water…the stuff that affects every project. Our goal is simple—help foundation repair companies build stronger, more profitable businesses and to be informed about the industry. We want every episode to give you something real—something you can use to get more calls,close more jobs,and grow with confidence. So whether you’re just getting started…or scaling your company…This podcast is for you. If you’d like to be a guest on the podcast, please send an email to jen@sixtyfourleads.com or text us at (682) 686-5680.

…This is Cracks and Conversations.

In this episode of Cracks & Conversations, Jen sits down with Ronnie Wiethorn, owner of The Foundation Doctor, to discuss his journey from architecture and home inspections to building one of Central Texas' trusted foundation repair companies.

Ronnie shares why treating every foundation with the same repair solution is a mistake, how educating homeowners builds trust, and what it takes to grow a company that stands out in a competitive industry.

Whether you own a foundation repair company, are looking to grow your business, or simply enjoy hearing real conversations with industry leaders, this episode is packed with practical insights you can apply immediately.

In this episode, we discuss:

• Ronnie's journey into foundation repair
• Why every home deserves a customized repair solution
• The importance of educating homeowners
• Lessons learned while growing The Foundation Doctor
• The moment Ronnie realized referrals alone weren't enough to fuel growth
• Marketing strategies that helped expand the business
• Leadership lessons from building a successful company
• Advice for foundation repair business owners looking to grow

About Cracks & Conversations

Hosted by Jen of Foundation Repair Marketing, Cracks & Conversations brings together foundation repair owners, industry experts, manufacturers, and business leaders to share real conversations about leadership, profitability, marketing, operations, sales, and business growth.

Our mission is simple: help foundation repair and basement waterproofing companies build stronger businesses.

If you enjoyed this episode, be sure to like, subscribe, and share it with another contractor.

Learn more about The Foundation Doctor:https://ineedthedoctor.com/https://www.foundation-doctor.com/

Learn more about Foundation Repair Marketing:
https://foundationrepairmarketing.net/

https://www.youtube.com/@FoundationRepairMarketing

https://podcasts.apple.com/us/podcast/cracks-and-conversations-a-foundation-repair/id6781890352