Most investors chase the next hot market. Michael Liss went the other direction — into forgotten Southern mill towns that globalization left behind. On this episode of Wayfinder, Michael breaks down how Three Bulls Capital turned overlooked workforce housing into a repeatable model for community revitalization, complete with the receipts to prove it: $13 million in economic output and 61 jobs created in a single market in just one year.

Brady and Michael dig into why housing — not incentives, not tax breaks — is the real lever cities need to pull to attract jobs and rebuild quality of life. They trace Michael's own path from corporate banker trained to avoid risk, to entrepreneur who had to confront fear head-on during a COVID-era quarantine in Shanghai. Along the way, Michael shares the leadership lesson, the book, and the partnership philosophy that shaped how he builds trust — and why the biggest capital shift in 30 years (the US-China trade decoupling) is about to make small-town American real estate one of the most important asset classes of the decade.

What You'll Learn

• Why housing — not factories or incentives — is the real foundation of community revitalization
• How density and homeownership momentum create the conditions for local economies to recover
• The economic impact study behind the $13M output, 61 jobs number — and what it proves
• Why legislation aimed at institutional home-buying actually carved out an exception for what Three Bulls does
• How the US-China trade decoupling is driving manufacturing jobs back into second- and third-tier Southern towns
• Michael's "fuck fear, go forward" moment that pushed him out of corporate banking
• The Triple D Rule for vetting partners: no douchebags, no dickheads, no divas
• Why Michael sees his real product as a service to municipalities, not just real estate returns

Notable Quotes

"If towns want to revitalize, they want to create the momentum — you have to fix the housing."

"The one thing that was stopping me from doing the thing that I wanted to do the most was fear."

"We put on our running shoes and run around through the neighborhoods. We drive the neighborhoods at 2am so we can see where the problems are."

"We realized we are delivering a service to municipalities."

Connect

• Three Bulls Capital: 3bullscapital.com
• Michael Liss: michael@3bullscapital.com
• Brady Lowe: Instagram @Bradylove75 / Taste Network

In this episode of Wayfinder, Brady Lowe sits down with Chris Kille for a conversation about entrepreneurship, building businesses, and the realities behind the journey.

Chris shares his perspective on the challenges founders face, the decisions that shape a business, and what it takes to keep finding a way forward when things don't go according to plan.

This is a conversation about the real side of entrepreneurship — the uncertainty, the lessons, and the mindset required to keep building.

In this episode:
• The realities of entrepreneurship
• Navigating uncertainty
• Making better decisions
• Lessons from building businesses
• Finding your way forward

If you're building something bigger than yourself, this conversation is for you.

Welcome to Wayfinder.

In this episode of Wayfinder, Brady Lowe sits down with Ben Richards, founder of Outlier Family, to explore the intersection of AI, personal brand, attention, mental models, and the future of business.

Ben shares why one of the most important skills in an AI-driven world may be learning how to think before you prompt. They dive into inversion thinking, why you should assume AI is wrong, how to use AI as an amplifier rather than a replacement for your thinking, and why human connection could become even more valuable as information becomes abundant.

They also explore Ben's work building Gabber, the importance of shortening your learning curve, and why attention may be one of the most valuable assets for founders and creators.

If you're building something bigger than yourself, this conversation will give you new ways to think about AI, content, branding, and where the world is heading.

In this episode:
• Thinking in mental models
• The power of inversion
• Using AI without outsourcing your thinking
• Why personal brands matter in an AI world
• Attention as a business advantage
• Learning faster through feedback
• Building Gabber
• Turning complexity into clarity

Find your way. Build something that matters.