<![CDATA[Measured Impact]]>A new podcast series exploring how purpose and performance intersect.

Leaders at mission-driven companies are redefining what success looks like. The Measured Impact podcast captures their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive. You’ll hear the real strategies, frameworks, and lessons learned that make impact measurable.

]]>https://www.graspyourimpact.com/podcast/Riverside.fm (https://riverside.com)Tue, 03 Nov 2026 16:48:16 GMTThu, 11 Dec 2025 19:19:11 GMT60Neil Callanan<p><b><strong>A new podcast series exploring how purpose and performance intersect.</strong></b></p><p>Leaders at mission-driven companies are redefining what success looks like. The Measured Impact podcast captures their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive. You’ll hear the real strategies, frameworks, and lessons learned that make impact measurable.</p>episodicNeil Callanangrasp@loosegrip.netyes<![CDATA[Change Climate Project: Certifying Action Over Hopes & Dreams with Austin Whitman]]>For our 2nd episode of Season 2, Neil is joined by Austin Whitman, CEO and co-founder of The Change Climate Project, the nonprofit behind The Climate Label and the Business Emissions Evaluator. 

Austin has spent more than two decades building markets for clean energy and carbon, including a stint selling carbon credits to spring breakers in grad school. He co-founded the organization in 2019 as Climate Neutral, alongside Jonathan Cedar of BioLite and Peter Dering of Peak Design (who joined us in Season 1). They dive into why Austin’s team doesn’t certify “hopes and dreams,” and what it means to measure money already spent instead of a pledge for 2050. 

Take a listen to learn what most brands get wrong when marketing their climate impact, plus what gets lost between a sustainability team doing excellent work and a marketing team that never hears about it.


Links & Resources 


Follow Austin & The Climate Change Project


Austin’s Mentions & Recs


]]>9dc84676-bfde-46ca-93d8-5ec8b3b187ddWed, 28 Oct 2026 13:30:00 GMT<p>For our 2nd episode of Season 2, Neil is joined by Austin Whitman, CEO and co-founder of The Change Climate Project, the nonprofit behind The Climate Label and the Business Emissions Evaluator. </p><p>Austin has spent more than two decades building markets for clean energy and carbon, including a stint selling carbon credits to spring breakers in grad school. He co-founded the organization in 2019 as Climate Neutral, alongside Jonathan Cedar of BioLite and Peter Dering of Peak Design (who joined us in Season 1). They dive into why Austin’s team doesn’t certify “hopes and dreams,” and what it means to measure money already spent instead of a pledge for 2050. </p><p>Take a listen to learn what most brands get wrong when marketing their climate impact, plus what gets lost between a sustainability team doing excellent work and a marketing team that never hears about it.</p><p><br /></p><b><strong>Links &amp; Resources </strong></b><p><br /></p><p><b><strong>Follow Austin &amp; The Climate Change Project</strong></b></p><ul><li>The Change Climate Project:<a href="https://www.changeclimate.org" rel="noopener noreferrer nofollow"> https://www.changeclimate.org</a></li><li>On LinkedIn:<a href="https://www.linkedin.com/company/changeclimate" rel="noopener noreferrer nofollow"> https://www.linkedin.com/company/changeclimate</a></li></ul><p><br /></p><p><b><strong>Austin’s Mentions &amp; Recs</strong></b></p><ul><li>The Climate Claims Checker: <a href="https://www.changeclimate.org/climate-claims-checker" rel="noopener noreferrer nofollow">https://www.changeclimate.org/climate-claims-checker</a></li><li>How Climate Label certification works:<a href="https://www.changeclimate.org/how-it-works" rel="noopener noreferrer nofollow"> https://www.changeclimate.org/how-it-works</a></li><li>BioLite, co-founded by Jonathan Cedar:<a href="https://www.bioliteenergy.com" rel="noopener noreferrer nofollow"> https://www.bioliteenergy.com</a></li><li>Peak Design, co-founded by Peter Dering:<a href="https://www.peakdesign.com" rel="noopener noreferrer nofollow"> https://www.peakdesign.com</a></li><li>Festool:<a href="https://www.festoolusa.com" rel="noopener noreferrer nofollow"> https://www.festoolusa.com</a></li><li>Lodge Cast Iron:<a href="https://www.lodgecastiron.com" rel="noopener noreferrer nofollow"> https://www.lodgecastiron.com</a></li><li><i><em>The Light Eaters</em></i> by Zoë Schlanger:<a href="https://www.harpercollins.com/products/the-light-eaters-zoe-schlanger" rel="noopener noreferrer nofollow"> https://www.harpercollins.com/products/the-light-eaters-zoe-schlanger</a></li><li><i><em>Shift Key</em></i> from Heatmap News, hosted by Robinson Meyer:<a href="https://shows.acast.com/shift-key" rel="noopener noreferrer nofollow"> https://shows.acast.com/shift-key</a></li><li>Parish Café, Boston: <a href="https://parishcafe.com/" rel="noopener noreferrer nofollow">https://parishcafe.com/</a> </li></ul><p><br /></p>no00:48:01Change Climate Project: Certifying Action Over Hopes & Dreams with Austin Whitmanfull<![CDATA[Pacha: Green-Fueled & Gluten-Free with Adam Hiner ]]>We’re diving into season 2 with guest Adam Hiner, CEO and co-founder of Pacha, an organic, gluten-free bakery making bread and tortillas from just two simple ingredients: sprouted buckwheat and sea salt. Adam takes us through his unique serial entrepreneurship journey across San Diego's food scene—from pioneering organic catering and farm-to-table dining to founding Boochcraft, California’s first hard kombucha brand.

Neil and Adam get into the realities of modern brand building, discussing how to balance various stakeholders without sacrificing mission or commercial growth. Adam also shares how Pacha utilizes the Purpose Pledge framework to operationalize company-wide strategy, and why purpose serves as the ultimate internal fire that sustains an entrepreneur through the darkest challenges of business.


Links & Resources 


]]>43c3c7af-7138-4276-9169-0b0303489c64Thu, 15 Oct 2026 14:15:00 GMT<p>We’re diving into season 2 with guest Adam Hiner, CEO and co-founder of Pacha, an organic, gluten-free bakery making bread and tortillas from just two simple ingredients: sprouted buckwheat and sea salt. Adam takes us through his unique serial entrepreneurship journey across San Diego's food scene—from pioneering organic catering and farm-to-table dining to founding Boochcraft, California’s first hard kombucha brand.</p><p>Neil and Adam get into the realities of modern brand building, discussing how to balance various stakeholders without sacrificing mission or commercial growth. Adam also shares how Pacha utilizes the Purpose Pledge framework to operationalize company-wide strategy, and why purpose serves as the ultimate internal fire that sustains an entrepreneur through the darkest challenges of business.</p><p><br /></p><p><b><strong>Links &amp; Resources </strong></b></p><ul><li><b><strong>Follow Adam and Pacha</strong></b><ul><li>Pacha Website:<a href="https://livepacha.com" rel="noopener noreferrer nofollow"> https://livepacha.com</a></li><li>Pacha Instagram:<a href="https://www.instagram.com/livepacha" rel="noopener noreferrer nofollow"> https://www.instagram.com/livepacha</a></li><li>Adam Hiner LinkedIn:<a href="https://www.google.com/search?q=https://www.linkedin.com/in/adamhiner/&amp;authuser=2" rel="noopener noreferrer nofollow"> </a><a href="https://www.linkedin.com/in/adamhiner/" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/adamhiner/</a></li></ul></li></ul><p><br /></p><ul><li><b><strong>Adam's recs &amp; mentions</strong></b><ul><li>Boochcraft:<a href="https://boochcraft.com" rel="noopener noreferrer nofollow"> https://boochcraft.com</a></li><li>Trilogy Sanctuary:<a href="https://www.trilogysanctuary.com" rel="noopener noreferrer nofollow"> https://www.trilogysanctuary.com</a></li><li>One Step Closer (OSC):<a href="https://osc2.org" rel="noopener noreferrer nofollow"> https://osc2.org</a></li><li>The Purpose Pledge:<a href="https://www.purposepledge.org" rel="noopener noreferrer nofollow"> https://www.purposepledge.org</a> </li><li>Soil Carbon Initiative (SCI):<a href="https://www.soilcarboninitiative.org" rel="noopener noreferrer nofollow"> https://www.soilcarboninitiative.org</a></li><li><i><em>This Is Strategy</em></i> by Seth Godin:<a href="https://sethgodin.com" rel="noopener noreferrer nofollow"> https://sethgodin.com</a></li><li><i><em>The Future is Peace</em></i> by Aziz Abu-Sarah and Maoz Inon:<a href="https://www.azizabusarah.com" rel="noopener noreferrer nofollow"> https://www.azizabusarah.com</a></li><li>GOODONYA Cafe:<a href="https://www.google.com/maps/search/GOODONYA+Cafe+Encinitas+CA?authuser=2" rel="noopener noreferrer nofollow"> 1051 S Coast Hwy 101, Encinitas, CA 92024</a> </li></ul></li></ul>yes00:43:0621Pacha: Green-Fueled & Gluten-Free with Adam Hiner full<![CDATA[COMPILATION: The Halo Effect | How Values Drive Value]]>Values drive value. That's the claim at the center of this compilation, and these conversations from Season 1 put numbers behind it. The “Halo Effect” is something our team spent real time trying to prove: how advocacy work lifts everything around it, including the commercial stuff it has nothing to do with. 

Chris Miller was a big part of pushing us to investigate it, and he opens the episode with what Ben & Jerry's saw when it put several million dollars into low-propensity voter turnout in Georgia. Work with nothing to do with ice cream, outperforming an ice cream ad on short-term sales ROI. His read on why: if they'd designed the campaign to sell ice cream, it would have failed at both. 

Jay Tandan explains the same effect at the post level, where advocacy content reliably outperforms product content and leaves algorithmic reach behind it that the next post inherits.

Alan Mahon and James Hughes describe what happened when Brewgooder stopped staying quiet and launched Sun & Stone with Palestinian brewery Taybeh—highest online sales they'd ever seen, inbound from 16 countries, and a decision they weren't sure they'd survive commercially. 

Peter Dering closes it out with the version that shows up on an actual balance sheet: goodwill, built over 16 years, and the people who stop him in airports to talk about a backpack.


Featured in this episode


Links & Resources

]]>cb03ac0a-2795-4683-bec0-b19a54385609Thu, 01 Oct 2026 13:50:15 GMT<p>Values drive value. That's the claim at the center of this compilation, and these conversations from Season 1 put numbers behind it. The “Halo Effect” is something our team spent real time trying to prove: how advocacy work lifts everything around it, including the commercial stuff it has nothing to do with. </p><p>Chris Miller was a big part of pushing us to investigate it, and he opens the episode with what Ben &amp; Jerry's saw when it put several million dollars into low-propensity voter turnout in Georgia. Work with nothing to do with ice cream, outperforming an ice cream ad on short-term sales ROI. His read on why: if they'd designed the campaign to sell ice cream, it would have failed at both. </p><p>Jay Tandan explains the same effect at the post level, where advocacy content reliably outperforms product content and leaves algorithmic reach behind it that the next post inherits.</p><p>Alan Mahon and James Hughes describe what happened when Brewgooder stopped staying quiet and launched Sun &amp; Stone with Palestinian brewery Taybeh—highest online sales they'd ever seen, inbound from 16 countries, and a decision they weren't sure they'd survive commercially. </p><p>Peter Dering closes it out with the version that shows up on an actual balance sheet: goodwill, built over 16 years, and the people who stop him in airports to talk about a backpack.</p><p><br /></p><p><b><strong>Featured in this episode</strong></b></p><ul><li>Christopher Miller, SVP of Sustainability and Advocacy at Aspen One: <a href="https://www.linkedin.com/in/christopher-miller-7b733668" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/christopher-miller-7b733668</a> </li><li>Jay Tandan, former Global Digital Lead at Ben &amp; Jerry's, now at Protect Our Winters:  <a href="https://www.linkedin.com/in/jay-tandan-21017592" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/jay-tandan-21017592</a></li><li>Alan Mahon and James Hughes, co-founders of Brewgooder:<br /><a href="https://www.linkedin.com/in/alan-mahon-7659b15a" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/alan-mahon-7659b15a</a><br /><a href="https://www.linkedin.com/in/james-hughes-80bb5b55" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/james-hughes-80bb5b55</a> </li><li>Peter Dering, founder and CEO of Peak Design: <a href="https://www.linkedin.com/in/peter-dering-54760718" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/peter-dering-54760718</a></li></ul><p><br /></p><p><b><strong>Links &amp; Resources</strong></b></p><ul><li>Ben &amp; Jerry's: <a href="https://www.benjerry.com/" rel="noopener noreferrer nofollow">https://www.benjerry.com</a></li><li>Protect Our Winters: <a href="https://protectourwinters.org" rel="noopener noreferrer nofollow">https://protectourwinters.org</a></li><li>Brewgooder:  <a href="https://www.brewgooder.com/" rel="noopener noreferrer nofollow">https://www.brewgooder.com</a></li><li>Taybeh Brewery: <a href="https://www.taybehbeer.com/" rel="noopener noreferrer nofollow">https://www.taybehbeer.com</a></li><li>Peak Design: <a href="https://www.peakdesign.com/" rel="noopener noreferrer nofollow">https://www.peakdesign.com</a></li><li>The Change Climate Project: <a href="https://www.changeclimate.org/" rel="noopener noreferrer nofollow">https://www.changeclimate.org</a></li><li>LooseGrip: <a href="https://loosegrip.net/" rel="noopener noreferrer nofollow">https://loosegrip.net</a></li><li>The GRASP Impact Framework: <a href="https://www.graspyourimpact.com/" rel="noopener noreferrer nofollow">https://www.graspyourimpact.com</a></li></ul>yes00:09:06116COMPILATION: The Halo Effect | How Values Drive Valuebonus<![CDATA[BONUS: The New Mainstream Podcast with Mario Carrasco]]>In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair.


This bonus episode comes from The New Mainstream Podcast with Mario Carrasco, Co-Founder of ThinkNow. Brands are under real pressure to say where they stand on social, political, and environmental issues, and the ground keeps moving underneath them. Consumer behavior has shifted, and so has what people expect from the companies they buy from.


Neil and Mario get into what that means for purpose-driven brands trying to stay credible in a polarized moment, and how advocacy work holds up when the cultural context won't sit still.


Links & Resources

• • The GRASP Impact Framework: https://www.graspyourimpact.com

]]>511540cd-a9b7-461b-b6d3-a02439cb45d8Wed, 16 Sep 2026 15:58:33 GMT<p>In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair.</p><p><br /></p><p>This bonus episode comes from The New Mainstream Podcast with Mario Carrasco, Co-Founder of ThinkNow. Brands are under real pressure to say where they stand on social, political, and environmental issues, and the ground keeps moving underneath them. Consumer behavior has shifted, and so has what people expect from the companies they buy from.</p><p><br /></p><p>Neil and Mario get into what that means for purpose-driven brands trying to stay credible in a polarized moment, and how advocacy work holds up when the cultural context won't sit still.</p><p><br /></p><p><b><strong>Links &amp; Resources</strong></b></p><ul><li>The New Mainstream Podcast: <a href="http://www.newmainstreampodcast.com" rel="noopener noreferrer nofollow" target="_blank">http://www.newmainstreampodcast.com</a></li><li>ThinkNow: <a href="https://thinknow.com" rel="noopener noreferrer nofollow" target="_blank">https://thinknow.com</a></li><li>Mario Carrasco's LinkedIn: <a href="https://www.linkedin.com/in/marioxcarrasco" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/marioxcarrasco</a> </li><li>LooseGrip: <a href="https://loosegrip.net" rel="noopener noreferrer nofollow" target="_blank">https://loosegrip.net</a></li><li>Neil's LinkedIn: <a href="https://www.linkedin.com/in/neilcallanan/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/neilcallanan/</a></li></ul><p>• • The GRASP Impact Framework: <a href="https://www.graspyourimpact.com" rel="noopener noreferrer nofollow" target="_blank">https://www.graspyourimpact.com</a></p>yes00:45:19115BONUS: The New Mainstream Podcast with Mario Carrascobonus<![CDATA[BONUS: Can Marketing Save the Planet with Michelle Carvill & Gemma Butler ]]>In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair. This one's from Can Marketing Save the Planet? Where Neil makes the case that values-led brands hold their impact work to a lower standard than their sales numbers—and that purpose and performance feed each other rather than compete.


He walks through the GRASP Framework, which sorts content goals into discover, engage, and convert before anyone opens a dashboard (and away from misleading glamour metrics.)


Links & Resources


]]>a94c67bc-8637-490b-8540-de9195ab6f19Wed, 09 Sep 2026 13:00:00 GMT<p>In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair. This one's from Can Marketing Save the Planet? Where Neil makes the case that values-led brands hold their impact work to a lower standard than their sales numbers—and that purpose and performance feed each other rather than compete.</p><p><br /></p><p>He walks through the GRASP Framework, which sorts content goals into discover, engage, and convert before anyone opens a dashboard (and away from misleading glamour metrics.)</p><p><br /></p><p><b><strong>Links &amp; Resources</strong></b></p><ul><li>Can Marketing Save the Planet? (Original episode): <a href="https://www.canmarketingsavetheplanet.com/podcasts/episode-123-data-driven-insights-for-purpose-driven-marketing-neil-callanan-loose-grip" rel="noopener noreferrer nofollow" target="_blank">https://www.canmarketingsavetheplanet.com/podcasts/episode-123-data-driven-insights-for-purpose-driven-marketing-neil-callanan-loose-grip</a> </li><li>LooseGrip: <a href="https://loosegrip.net" rel="noopener noreferrer nofollow" target="_blank">https://loosegrip.net</a></li><li>Michelle Carvill's LinkedIn: <a href="https://www.linkedin.com/in/michellecarvill/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/michellecarvill/</a></li><li>Gemma Butler's LinkedIn: <a href="https://www.linkedin.com/in/butlergemma/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/butlergemma/</a> </li><li>Neil's LinkedIn: <a href="https://www.linkedin.com/in/neilcallanan/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/neilcallanan/</a></li><li>The GRASP Impact Framework: <a href="https://www.graspyourimpact.com" rel="noopener noreferrer nofollow" target="_blank">https://www.graspyourimpact.com</a></li><li>The GRASP Your Impact Podcast: <a href="https://graspyourimpact.com/podcast/" rel="noopener noreferrer nofollow" target="_blank">https://graspyourimpact.com/podcast/</a></li></ul><p><br /></p>no01:01:06114BONUS: Can Marketing Save the Planet with Michelle Carvill & Gemma Butler bonus<![CDATA[BONUS: The Business Case for Good with Lauren Scott (The Resilience Report)]]>As we prep Season 2, we're sharing conversations where host Neil Callanan took the guest chair. This episode comes from The Resilience Report, where Neil joins host Lauren Scott to dig into the gap between caring about impact and being able to prove it. He walks through what actually happens to most ESG reports: thousands of hours in, a collective exhale when it ships, and almost no one checking whether it worked—and makes the case for treating impact content as always-on storytelling rather than an annual sprint.


Neil breaks down the two mistakes he sees most (too many data points, too many dashboards), why he pushes clients to demote views and page views in favor of consumption metrics, and how the HiPPO problem quietly pulls teams back toward big meaningless numbers. He also shares the "halo effect" study with a longtime client—tracking what a high-engagement values post does to the traditional post that follows it.


Links & Resources

]]>e8577bda-1b67-46aa-9373-36fd57600ea0Wed, 26 Aug 2026 13:00:00 GMT<p>As we prep Season 2, we're sharing conversations where host Neil Callanan took the guest chair. This episode comes from The Resilience Report, where Neil joins host Lauren Scott to dig into the gap between caring about impact and being able to prove it. He walks through what actually happens to most ESG reports: thousands of hours in, a collective exhale when it ships, and almost no one checking whether it worked—and makes the case for treating impact content as always-on storytelling rather than an annual sprint.</p><p><br /></p><p>Neil breaks down the two mistakes he sees most (too many data points, too many dashboards), why he pushes clients to demote views and page views in favor of consumption metrics, and how the HiPPO problem quietly pulls teams back toward big meaningless numbers. He also shares the "halo effect" study with a longtime client—tracking what a high-engagement values post does to the traditional post that follows it.</p><p><br /></p><p><b><strong>Links &amp; Resources</strong></b></p><ul><li>The Resilience Report: <a href="https://www.theresiliencereport.ca" rel="noopener noreferrer nofollow" target="_blank">https://www.theresiliencereport.ca</a></li><li>Lauren Scott's LinkedIn: <a href="https://www.linkedin.com/in/laurenscott514/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/laurenscott514/</a></li><li>LooseGrip: <a href="https://loosegrip.net" rel="noopener noreferrer nofollow" target="_blank">https://loosegrip.net</a></li><li>The GRASP Impact Framework: <a href="https://www.graspyourimpact.com" rel="noopener noreferrer nofollow" target="_blank">https://www.graspyourimpact.com</a></li><li>Neil's LinkedIn: <a href="https://www.linkedin.com/in/neilcallanan/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/neilcallanan/</a></li><li>Mentioned in this episode:<ul><li>IM ABLE Foundation: <a href="https://imablefoundation.org" rel="noopener noreferrer nofollow" target="_blank">https://imablefoundation.org</a></li><li>MeasureCamp: <a href="https://measurecamp.org" rel="noopener noreferrer nofollow" target="_blank">https://measurecamp.org</a></li><li>Iron Viz (Tableau): <a href="https://www.tableau.com/community/iron-viz" rel="noopener noreferrer nofollow" target="_blank">https://www.tableau.com/community/iron-viz</a></li><li>Traction / EOS: <a href="https://www.eosworldwide.com" rel="noopener noreferrer nofollow" target="_blank">https://www.eosworldwide.com</a></li><li>Stefan Sagmeister, "The power of time off" (TED): <a href="https://www.ted.com/talks/stefan_sagmeister_the_power_of_time_off" rel="noopener noreferrer nofollow" target="_blank">https://www.ted.com/talks/stefan_sagmeister_the_power_of_time_off</a></li><li>Patagonia Worn Wear: <a href="https://www.patagonia.com/worn-wear/" rel="noopener noreferrer nofollow" target="_blank">https://www.patagonia.com/worn-wear/</a></li></ul></li></ul>no00:56:35113BONUS: The Business Case for Good with Lauren Scott (The Resilience Report)bonus<![CDATA[Behind Measured Impact with Ronald Young Jr. and Neil Callanan]]>For our season 1 finale, the tables turn as host Neil Callanan steps into the guest seat to be interviewed by critically acclaimed host, Senior Producer, and CEO at ohitsBigRon Studios LLC, Ronald Young Jr. Neil shares the story behind LooseGrip, his 17+ year digital agency that evolved from general marketing services to a specialized focus on data storytelling for purpose-driven brands.

He opens up about his personal journey, detailing how experiencing the profound personal tragedy of losing his four-year-old son, Shea, transformed not only his family and his world, but also how he leads his business, interacts with clients, and embraces authentic human connection.

Neil and Ronald dive deep into everything from activism and data to how bold, progressive messaging and commercial performance aren’t mutually exclusive. The conversation concludes with a candid reflection on intentionality, grief, building strong teams, and the essential freedom to "f**k around" in pursuit of doing great work.

Follow & Connect:

Neil & Ron’s Recs:

]]>151eebd0-7668-4a45-a1ba-de884b2682efThu, 30 Jul 2026 22:16:00 GMT<p>For our season 1 finale, the tables turn as host Neil Callanan steps into the guest seat to be interviewed by critically acclaimed host, Senior Producer, and CEO at ohitsBigRon Studios LLC, Ronald Young Jr. Neil shares the story behind LooseGrip, his 17+ year digital agency that evolved from general marketing services to a specialized focus on data storytelling for purpose-driven brands.</p><p></p><p>He opens up about his personal journey, detailing how experiencing the profound personal tragedy of losing his four-year-old son, Shea, transformed not only his family and his world, but also how he leads his business, interacts with clients, and embraces authentic human connection.</p><p></p><p>Neil and Ronald dive deep into everything from activism and data to how bold, progressive messaging and commercial performance aren’t mutually exclusive. The conversation concludes with a candid reflection on intentionality, grief, building strong teams, and the essential freedom to "f**k around" in pursuit of doing great work.</p><p></p><p><b>Follow &amp; Connect:</b></p><ul><li>LooseGrip:<a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://loosegrip.com&amp;authuser=2" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://loosegrip.net/" target="_blank">https://loosegrip.net/</a></li><li>LooseGrip LinkedIn:<a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/loosegrip/" target="_blank"> https://www.linkedin.com/company/loosegrip/</a> </li><li>Neil Callanan LinkedIn:<a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://www.linkedin.com/in/neilcallanan/&amp;authuser=2" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/neilcallanan/" target="_blank">https://www.linkedin.com/in/neilcallanan/</a> </li><li>Ronald Young Jr. LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/ronaldyoungjr/" target="_blank">https://www.linkedin.com/in/ronaldyoungjr/</a> </li><li>Ronald Young Jr.: <a rel="noopener noreferrer nofollow" href="https://www.ohitsbigronstudios.com/big-ron" target="_blank">https://www.ohitsbigronstudios.com/big-ron</a> </li></ul><p></p><p><b>Neil &amp; Ron’s Recs:</b></p><ul><li>Rob Delaney:<a rel="noopener noreferrer nofollow" href="https://www.robdelaney.com/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.robdelaney.com" target="_blank">https://www.robdelaney.com</a> </li><li><i>The Art of Non-Conformity</i> by Chris Guillebeau:<a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://chrisguillebeau.com/books/&amp;authuser=2" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://chrisguillebeau.com/" target="_blank">https://chrisguillebeau.com/</a> </li><li>Capo Italian Deli:<a rel="noopener noreferrer nofollow" href="https://www.google.com/maps/search/Capo+Italian+Deli+Washington+DC?authuser=2" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://capodeli.com" target="_blank">https://capodeli.com</a> </li><li>Ben's Chili Bowl:<a rel="noopener noreferrer nofollow" href="https://www.google.com/maps/search/Bens+Chili+Bowl+Washington+DC?authuser=2" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.benschilibowl.com/" target="_blank">https://www.benschilibowl.com/</a> </li></ul>yes00:50:15112Behind Measured Impact with Ronald Young Jr. and Neil Callananfull<![CDATA[Tony's Chocolonely: Breaking the Cocoa Mold with Belinda Borck]]>In this episode, host Neil Callanan is joined by Belinda Borck, the Global External Affairs and Reporting Lead at Tony's Chocolonely and Tony's Open Chain. Belinda shares the brand's 2005 origin story, when a Dutch journalist sued himself to expose child labor and tracking failures in the chocolate industry. Moving from a "lonely fight" to an industry-wide collaborative engine, she explains how they open-source their ethical framework, helping over 22 corporate allies eliminate exploitation across the cocoa sector.

Neil and Belinda dive into the mechanics of turning dry supply chain KPIs into relatable human stories. Belinda also breaks down their five core sourcing principles, opening up about the real value of traceability, sticking to five-year commitments, and embracing radical transparency even when it brings tough headlines. It’s a candid look at how a profit-driven business can scale industry-wide change, shake up old market practices, and actually move the needle on global sustainability legislation.

Links & Resources 

]]>acda305f-4189-414d-ba35-bf6c00dc60ccThu, 09 Jul 2026 13:30:00 GMT<p>In this episode, host Neil Callanan is joined by Belinda Borck, the Global External Affairs and Reporting Lead at Tony's Chocolonely and Tony's Open Chain. Belinda shares the brand's 2005 origin story, when a Dutch journalist sued himself to expose child labor and tracking failures in the chocolate industry. Moving from a "lonely fight" to an industry-wide collaborative engine, she explains how they open-source their ethical framework, helping over 22 corporate allies eliminate exploitation across the cocoa sector.</p><p></p><p>Neil and Belinda dive into the mechanics of turning dry supply chain KPIs into relatable human stories. Belinda also breaks down their five core sourcing principles, opening up about the real value of traceability, sticking to five-year commitments, and embracing radical transparency even when it brings tough headlines. It’s a candid look at how a profit-driven business can scale industry-wide change, shake up old market practices, and actually move the needle on global sustainability legislation.</p><p></p><p><b>Links &amp; Resources </b></p><ul><li>Tony's Open Chain:<a rel="noopener noreferrer nofollow" href="https://www.tonysopenchain.com/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.tonysopenchain.com" target="_blank">https://www.tonysopenchain.com</a> </li><li>Tony's Chocolonely:<a rel="noopener noreferrer nofollow" href="https://tonyschocolonely.com" target="_blank"> https://tonyschocolonely.com</a> </li><li>Belinda’s LinkedIn:<a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/belinda-borck/" target="_blank"> https://www.linkedin.com/in/belinda-borck/</a> </li></ul><p></p><ul><li><b>Belinda's recs</b><ul><li>Natura:<a rel="noopener noreferrer nofollow" href="https://www.naturabrasil.com/" target="_blank"> https://www.naturabrasil.com/</a> </li><li><i>The Poisonwood Bible</i> by Barbara Kingsolver:<a rel="noopener noreferrer nofollow" href="https://www.harpercollins.com/products/the-poisonwood-bible-barbara-kingsolver" target="_blank"> https://www.harpercollins.com/products/the-poisonwood-bible-barbara-kingsolver</a> </li><li>Poetry Pharmacy:<a rel="noopener noreferrer nofollow" href="https://www.poetrypharmacy.co.uk/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.poetrypharmacy.co.uk" target="_blank">https://www.poetrypharmacy.co.uk</a> </li><li>Small World:<a rel="noopener noreferrer nofollow" href="https://smallworldcatering.nl/" target="_blank"> https://smallworldcatering.nl/</a> Binnen Oranjestraat 14, 1013 JA Amsterdam, Netherlands</li></ul></li></ul>yes00:37:39111Tony's Chocolonely: Breaking the Cocoa Mold with Belinda Borckfull<![CDATA[Dr. Bronner's: A Soapbox Worth Standing On with Les Szabo]]>In this episode, host Neil Callanan sits down with Les Szabo, Chief Strategy and Impact Officer at Dr. Bronner’s, to explore how purpose-led businesses create impact, from frontline employees to thousands of global smallholder farmers. They discuss rising consumer skepticism and how the Purpose Pledge fights back against greenwashing while preserving mission integrity across decades.

Moving past standard marketing conversations, Neil and Les explore how a brand can authentically embed structural equity, fair supply chain architectures, and deep stakeholder accountability directly into its foundational DNA. Through the lens of Dr. Bronner’s decades-long history, their conversation demonstrates that consistent commercial growth and systemic integrity can work in tandem without sacrificing one for the other.

Links & Resources:

]]>18d4ff27-7405-493e-889a-a293423a1035Thu, 25 Jun 2026 14:47:35 GMT<p>In this episode, host Neil Callanan sits down with Les Szabo, Chief Strategy and Impact Officer at Dr. Bronner’s, to explore how purpose-led businesses create impact, from frontline employees to thousands of global smallholder farmers. They discuss rising consumer skepticism and how the Purpose Pledge fights back against greenwashing while preserving mission integrity across decades.</p><p></p><p>Moving past standard marketing conversations, Neil and Les explore how a brand can authentically embed structural equity, fair supply chain architectures, and deep stakeholder accountability directly into its foundational DNA. Through the lens of Dr. Bronner’s decades-long history, their conversation demonstrates that consistent commercial growth and systemic integrity can work in tandem without sacrificing one for the other.</p><b>Links &amp; Resources:</b><ul><li><b>Follow Les and Dr. Bronner's</b><ul><li>Dr. Bronner's:<a rel="noopener noreferrer nofollow" href="https://www.drbronner.com/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.drbronner.com" target="_blank">https://www.drbronner.com</a> </li><li>The Purpose Pledge:<a rel="noopener noreferrer nofollow" href="https://www.purposepledge.org/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.purposepledge.org" target="_blank">https://www.purposepledge.org</a> </li><li>Follow Les on LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/les-szabo-5a214314/" target="_blank">https://www.linkedin.com/in/les-szabo-5a214314/</a> </li></ul></li></ul><p></p><ul><li><b>Les's recs</b><ul><li>Gallant:<a rel="noopener noreferrer nofollow" href="https://www.gallantintl.com/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.gallantintl.com" target="_blank">https://www.gallantintl.com</a> </li><li>Living Harvest:<a rel="noopener noreferrer nofollow" href="https://www.livingharvest.com/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.livingharvest.com" target="_blank">https://www.livingharvest.com</a> </li><li><i>Incorruptible</i> by Eric Ries:<a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://www.ericries.com/books/incorruptible&amp;authuser=1" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.incorruptible.co/" target="_blank">https://www.incorruptible.co/</a> </li></ul></li></ul><p></p><ul><li><b>Get your sandwich coffee</b><ul><li>Coffee Time:<a rel="noopener noreferrer nofollow" href="https://www.coffeetimepdx.com/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.coffeetimepdx.com" target="_blank">https://www.coffeetimepdx.com</a></li></ul></li></ul>yes00:39:57110Dr. Bronner's: A Soapbox Worth Standing On with Les Szabofull<![CDATA[HydraPak: Sustainable Hydration for Sizable Impact with Jennifer Krupey]]>In this episode, host Neil Callanan sits down with Jennifer Krupey, VP of Marketing and E-commerce at HydraPak. Jen shares what it’s like leading a brand that operates both as a consumer-facing company and as a major OEM partner for household names like Osprey, Salomon, and Patagonia. Tune in to hear how real-world customer research at ultra-marathon aid stations helped inspire the development of HydraPak’s highly acclaimed SpeedFill Cap and other athlete-driven innovations.

The conversation also explores HydraPak’s deep commitment to sustainability across the entire product lifecycle, from tackling the complex challenge of TPU plastic recycling to advancing its ambitious Sustainable Racing program. Jen shares firsthand insights from the recent Paris Marathon, where more than 55,000 runners successfully eliminated single-use cups in favor of reusable Speed Cups. Along the way, she discusses why marketers should look beyond traditional return-on-ad-spend (ROAS) metrics toward a more holistic view through Marketing Efficiency Ratio (MER), and how standing behind premium, built-to-last products can create lasting brand loyalty and equity.

Links & Resources Mentioned:

]]>95f4fefe-510c-46f6-9850-e9100f850d56Wed, 10 Jun 2026 13:30:00 GMT<p>In this episode, host Neil Callanan sits down with Jennifer Krupey, VP of Marketing and E-commerce at HydraPak. Jen shares what it’s like leading a brand that operates both as a consumer-facing company and as a major OEM partner for household names like Osprey, Salomon, and Patagonia. Tune in to hear how real-world customer research at ultra-marathon aid stations helped inspire the development of HydraPak’s highly acclaimed SpeedFill Cap and other athlete-driven innovations.</p><p></p><p>The conversation also explores HydraPak’s deep commitment to sustainability across the entire product lifecycle, from tackling the complex challenge of TPU plastic recycling to advancing its ambitious Sustainable Racing program. Jen shares firsthand insights from the recent Paris Marathon, where more than 55,000 runners successfully eliminated single-use cups in favor of reusable Speed Cups. Along the way, she discusses why marketers should look beyond traditional return-on-ad-spend (ROAS) metrics toward a more holistic view through Marketing Efficiency Ratio (MER), and how standing behind premium, built-to-last products can create lasting brand loyalty and equity.</p><p></p><b>Links &amp; Resources Mentioned:</b><ul><li><b>Follow Jen and HydraPak</b><ul><li>HydraPak:<a rel="noopener noreferrer nofollow" href="https://hydrapak.com/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://hydrapak.com" target="_blank">https://hydrapak.com</a> </li><li>HydraPak’s LinkedIn:<a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/hydrapak/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/hydrapak" target="_blank">https://www.linkedin.com/company/hydrapak</a> </li><li>Jennifer’s LinkedIn:<a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/jenkrupey" target="_blank">http://linkedin.com/in/jenkrupey</a> </li></ul></li></ul><p></p><ul><li><b>Jen's recs</b><ul><li>Osprey:<a rel="noopener noreferrer nofollow" href="https://www.osprey.com/" target="_blank"> https://www.osprey.com/</a></li><li>Salomon:<a rel="noopener noreferrer nofollow" href="https://www.salomon.com/" target="_blank"> https://www.salomon.com/</a> </li><li>Trash Panda Disc Golf:<a rel="noopener noreferrer nofollow" href="https://trashpandadiscgolf.com/" target="_blank"> https://trashpandadiscgolf.com/</a> </li><li>Arc'teryx Rebird:<a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://rebird.arcteryx.com/&amp;authuser=1" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://rebird.arcteryx.com/" target="_blank">https://rebird.arcteryx.com/</a> </li><li><i>Amp It Up</i> by Frank Slootman: <a rel="noopener noreferrer nofollow" href="https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115" target="_blank">https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115</a> </li><li>HydraPak Gear Garage (YouTube): <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/channel/UCNpHKeQ3PgDSlsFKaWEAsyw" target="_blank">https://www.youtube.com/channel/UCNpHKeQ3PgDSlsFKaWEAsyw</a> </li><li>The Italian Store:<a rel="noopener noreferrer nofollow" href="https://www.google.com/maps/search/The+Italian+Store+Arlington+VA?authuser=1" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.italianstore.com/" target="_blank">https://www.italianstore.com/</a><a rel="noopener noreferrer nofollow" href="https://www.google.com/maps/search/The+Italian+Store+Arlington+VA?authuser=1" target="_blank"> 5841 Washington Blvd, Arlington, VA 22205</a> </li></ul></li></ul>yes00:41:1819HydraPak: Sustainable Hydration for Sizable Impact with Jennifer Krupeyfull<![CDATA[Cotopaxi: Packing Purpose into Every Purchase with Charlie Clark]]>Neil Callanan sits down with Charlie Clark, Director of Philanthropy at Cotopaxi, to explore how the iconic “Gear for Good” outdoor brand translates its vibrant identity into global impact. They dive into Charlie’s journey, from working at local gear shops to leading Cotopaxi’s foundation, and discuss the company's origin as a purpose-built vehicle for poverty alleviation.

They also unpack the nuances of trust-based philanthropy, the danger of restrictive funding, and how Cotopaxi navigates the tension between selling premium products and serving vulnerable communities.

Follow Charlie + Cotopaxi:Charlie's recs:]]>009490fb-38b8-423b-937c-95466b82f1b6Thu, 28 May 2026 13:00:00 GMT<p>Neil Callanan sits down with Charlie Clark, Director of Philanthropy at Cotopaxi, to explore how the iconic “Gear for Good” outdoor brand translates its vibrant identity into global impact. They dive into Charlie’s journey, from working at local gear shops to leading Cotopaxi’s foundation, and discuss the company's origin as a purpose-built vehicle for poverty alleviation.</p><p></p><p>They also unpack the nuances of trust-based philanthropy, the danger of restrictive funding, and how Cotopaxi navigates the tension between selling premium products and serving vulnerable communities.</p><b>Follow Charlie + Cotopaxi:</b><ul><li><b>Cotopaxi:</b><a rel="noopener noreferrer nofollow" href="https://www.cotopaxi.com/" target="_blank"> https://www.cotopaxi.com/</a></li><li><b>Cotopaxi Foundation:</b><a rel="noopener noreferrer nofollow" href="https://www.cotopaxi.com/pages/foundation" target="_blank"> https://www.cotopaxi.com/pages/foundation</a> </li><li><b>Instagram:</b><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/cotopaxi/" target="_blank"><b> </b></a><a rel="noopener noreferrer nofollow" href="http://instagram.com/cotopaxi" target="_blank">instagram.com/cotopaxi</a></li><li><b>LinkedIn:</b><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/cotopaxi/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="http://linkedin.com/company/cotopaxi" target="_blank">linkedin.com/company/cotopaxi</a></li><li><b>Facebook:</b><a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://www.facebook.com/cotopaxi/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="http://facebook.com/cotopaxi" target="_blank">facebook.com/cotopaxi</a></li><li><b>TikTok:</b><a rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@cotopaxi" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="http://tiktok.com/@cotopaxi" target="_blank">tiktok.com/@cotopaxi</a></li><li><b>Charlie Clark on LinkedIn:</b><a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://www.linkedin.com/in/charlieclark-pdx/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/charlieclark-pdx/" target="_blank">https://www.linkedin.com/in/charlieclark-pdx/</a></li></ul><b>Charlie's recs:</b><ul><li><b>MiiR:</b><a rel="noopener noreferrer nofollow" href="https://www.miir.com/" target="_blank"> https://www.miir.com</a></li><li><b>Trust-Based Philanthropy Project:</b><a rel="noopener noreferrer nofollow" href="https://www.trustbasedphilanthropy.org/" target="_blank"> https://www.trustbasedphilanthropy.org</a></li><li><b>MIT Abdul Latif Jameel Poverty Action Lab:</b><a rel="noopener noreferrer nofollow" href="https://www.povertyactionlab.org/" target="_blank"> https://www.povertyactionlab.org</a></li><li><b>UN Foundation:</b><a rel="noopener noreferrer nofollow" href="https://unfoundation.org/" target="_blank"> https://unfoundation.org</a></li><li><b>World Centric:</b><a rel="noopener noreferrer nofollow" href="https://www.worldcentric.com/" target="_blank"> https://www.worldcentric.com</a></li><li><b>Saalt:</b><a rel="noopener noreferrer nofollow" href="https://saalt.com/" target="_blank"> https://saalt.com</a></li><li><b>The Broken Earth Trilogy by N.K. Jemisin:</b><a rel="noopener noreferrer nofollow" href="https://nkjemisin.com/series/the-broken-earth/" target="_blank"> https://nkjemisin.com/series/the-broken-earth</a></li></ul><ul><li><b>Taste Tickler:</b><a rel="noopener noreferrer nofollow" href="http://www.tastetickler.com/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="http://www.tastetickler.com" target="_blank">http://www.tastetickler.com</a></li></ul>yes00:44:3818Cotopaxi: Packing Purpose into Every Purchase with Charlie Clarkfull<![CDATA[Lush Cosmetics: Glitter, Sparkles & Social Activism with Seth Antonio Laxman]]>In this episode, host Neil Callanan is joined by Seth Antonio Laxman, the Advocacy and Activism Campaigner at Lush Cosmetics North America. Seth discusses how his background at Greenpeace USA informed his current role, where he transforms 200 retail locations into hubs for social and environmental movement-building. They explore the unique Lush model of "in-store campaigning," which treats social issues with the same creative energy and marketing "treatment" usually reserved for major retail holidays like Valentine’s Day.


The conversation dives into the tactical realities of turning retail staff into "boots on the ground" organizers through intensive training and the internal "We Believe" statement that mandates advocacy across the business. Seth shares insights on Lush’s bold 2021 departure from major social media platforms like Meta and TikTok, explaining how the brand prioritizes high-quality, face-to-face human interactions over digital data points. Listeners will walk away with a deeper understanding of how to embed purpose into the foundational DNA of a company rather than treating it as a side initiative.





  • Get your sandwich
]]>325c9d60-59f6-4a5a-851e-f0da216ab48bWed, 13 May 2026 13:00:00 GMT<p>In this episode, host Neil Callanan is joined by Seth Antonio Laxman, the Advocacy and Activism Campaigner at Lush Cosmetics North America. Seth discusses how his background at Greenpeace USA informed his current role, where he transforms 200 retail locations into hubs for social and environmental movement-building. They explore the unique Lush model of "in-store campaigning," which treats social issues with the same creative energy and marketing "treatment" usually reserved for major retail holidays like Valentine’s Day.</p><p><br /></p><p>The conversation dives into the tactical realities of turning retail staff into "boots on the ground" organizers through intensive training and the internal "We Believe" statement that mandates advocacy across the business. Seth shares insights on Lush’s bold 2021 departure from major social media platforms like Meta and TikTok, explaining how the brand prioritizes high-quality, face-to-face human interactions over digital data points. Listeners will walk away with a deeper understanding of how to embed purpose into the foundational DNA of a company rather than treating it as a side initiative.</p><p><br /></p><p><br /></p><ul><li><b><strong>Follow Seth and Lush Cosmetics</strong></b><ul><li>Lush Cosmetics North America: <a href="https://www.lush.com/us/en_us" rel="noopener noreferrer nofollow" target="_blank">https://www.lush.com/us/en_us</a> (The official website for the fresh, handmade cosmetics brand).</li><li>Lush Cosmetics LinkedIn: <a href="https://www.linkedin.com/company/lushcosmetics/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/company/lushcosmetics/</a> (The primary social platform where the brand maintains an active presence).</li><li>Seth Laxman LinkedIn: <a href="https://www.linkedin.com/in/sethlaxman/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/sethlaxman/</a> (Seth's personal professional profile).</li></ul></li></ul><p><br /></p><ul><li><b><strong>Seth's recs</strong></b><ul><li>Greenpeace USA: <a href="https://www.greenpeace.org/usa/" rel="noopener noreferrer nofollow" target="_blank">https://www.greenpeace.org/usa/</a> (Seth’s former organization where he served as a climate campaigner). </li><li>People vs. Fossil Fuels: <a href="https://peoplevsfossilfuels.org/" rel="noopener noreferrer nofollow" target="_blank">https://peoplevsfossilfuels.org/</a> (A coalition Seth worked alongside during his time in environmental advocacy). </li><li>Seventh Generation: <a href="https://www.seventhgeneration.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.seventhgeneration.com/</a> (A brand Seth looks up to for their advocacy work).</li><li>NY Renews: <a href="https://www.nyrenews.org/" rel="noopener noreferrer nofollow" target="_blank">https://www.nyrenews.org/</a> (The coalition behind the Build Public Renewables Act supported by Seventh Generation).</li><li><i><em>Maintenance Phase</em></i>: <a href="https://www.maintenancephase.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.maintenancephase.com/</a> (A podcast Seth recommends that debunks health misconceptions).</li><li><i><em>Ministry for the Future</em></i> by Kim Stanley Robinson: <a href="https://www.hachettebookgroup.com/titles/kim-stanley-robinson/the-ministry-for-the-future/9780316300131/" rel="noopener noreferrer nofollow" target="_blank">https://www.hachettebookgroup.com/titles/kim-stanley-robinson/the-ministry-for-the-future/9780316300131/</a> (A climate fiction book Seth recommends for its imaginative storytelling).</li></ul></li></ul><p><br /></p><ul><li><b><strong>Get your sandwich</strong></b><ul><li>Brooklyn Hero Shop: <a href="https://brooklynheroshop.com/" rel="noopener noreferrer nofollow" target="_blank">https://brooklynheroshop.com/</a> (Seth’s local spot for classic, giant sandwiches—specifically the fried chicken cutlet).</li></ul></li></ul>yes00:44:0417Lush Cosmetics: Glitter, Sparkles & Social Activism with Seth Antonio Laxmanfull<![CDATA[Aspen One: Creating Value through Values with Chris Miller]]>In this episode of Measured Impact, Neil is joined by Christopher Miller, SVP of Sustainability and Advocacy at Aspen One. With a career spanning Bernie Sanders' staff, Greenpeace, Seventh Generation, and a 14-year run shaping the social mission at Ben & Jerry's, Chris knows what it takes to build an authentically purpose-driven brand.

Chris and Neil dive into the critical difference between cause-related marketing and true corporate activism, the data-backed "halo effect" of standing up for your values, and why it's actually a good business strategy if your messaging pisses some people off. Tune in to learn why taking a bold stance is not just the right thing to do—it's the ultimate defense against the rise of AI-generated marketing.

Connect with Aspen One:
  • Social Media: @AspenSnowmass on Instagram
  • Corporate: Aspen One (Aspen Skiing Company, The Little Nell, Limelight, Aspen Ventures)

Chris' recs:Get your sandwich:
  • Four Corners of the Earth Deli has no official website, but this legendary cash-only sandwich shop is located at 310 Pine St, Burlington, VT 05401
]]>5853fa7e-5d2e-4cfb-a2f5-a47ec06eaa19Fri, 24 Apr 2026 13:33:01 GMT<p>In this episode of <i>Measured Impact</i>, Neil is joined by Christopher Miller, SVP of Sustainability and Advocacy at Aspen One. With a career spanning Bernie Sanders' staff, Greenpeace, Seventh Generation, and a 14-year run shaping the social mission at Ben &amp; Jerry's, Chris knows what it takes to build an authentically purpose-driven brand.</p><p>Chris and Neil dive into the critical difference between cause-related marketing and true corporate activism, the data-backed "halo effect" of standing up for your values, and why it's actually a good business strategy if your messaging pisses some people off. Tune in to learn why taking a bold stance is not just the right thing to do—it's the ultimate defense against the rise of AI-generated marketing.</p><p></p><b>Connect with Aspen One:</b><ul><li><b>Social Media:</b> <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/aspensnowmass/" target="_blank">@AspenSnowmass</a> on Instagram</li><li><b>Corporate:</b> Aspen One (Aspen Skiing Company, The Little Nell, Limelight, Aspen Ventures)</li></ul><p></p><b>Chris' recs:</b><ul><li><b>Ben &amp; Jerry's:</b> <a rel="noopener noreferrer nofollow" href="http://benjerry.com" target="_blank">benjerry.com</a></li><li><b>Seventh Generation:</b> <a rel="noopener noreferrer nofollow" href="http://seventhgeneration.com" target="_blank">seventhgeneration.com</a></li><li><b>Greenpeace:</b> <a rel="noopener noreferrer nofollow" href="http://greenpeace.org" target="_blank">greenpeace.org</a></li><li><b>Earthjustice:</b> <a rel="noopener noreferrer nofollow" href="http://earthjustice.org" target="_blank">earthjustice.org</a></li><li><b>Patagonia:</b> <a rel="noopener noreferrer nofollow" href="http://patagonia.com" target="_blank">patagonia.com</a></li><li><b>Lush Cosmetics:</b> <a rel="noopener noreferrer nofollow" href="http://lush.com" target="_blank">lush.com</a></li><li><b>1% for the Planet:</b> <a rel="noopener noreferrer nofollow" href="http://onepercentfortheplanet.org" target="_blank">onepercentfortheplanet.org</a></li><li><b>Ski the East:</b> <a rel="noopener noreferrer nofollow" href="http://skitheeast.net" target="_blank">skitheeast.net</a></li><li><b>NRDC (Natural Resources Defense Council):</b> <a rel="noopener noreferrer nofollow" href="http://nrdc.org" target="_blank">nrdc.org</a></li></ul><ul><li><i>Interesting Times</i> with Ross Douthat – <a rel="noopener noreferrer nofollow" href="https://www.nytimes.com/spotlight/podcasts" target="_blank">Available via NYT Podcasts</a> or <a rel="noopener noreferrer nofollow" href="https://podcasts.apple.com/us/podcast/interesting-times-with-ross-douthat/id1438024613" target="_blank">Apple Podcasts</a></li><li>Patagonia Books (Publishers of the upcoming book by Annie Leonard and Andre Carruthers) – <a rel="noopener noreferrer nofollow" href="http://patagonia.com/patagonia-books" target="_blank">patagonia.com/patagonia-books</a></li></ul><b>Get your sandwich:</b><ul><li><b>Four Corners of the Earth Deli </b>has no official website, but this legendary cash-only sandwich shop is located at 310 Pine St, Burlington, VT 05401</li></ul>no00:45:1716Aspen One: Creating Value through Values with Chris Millerfull<![CDATA[Peak Design: The ROI of Radical Transparency with Peter Dering]]>How do you build a $100M+ global brand without a single outside investor? In this episode, Neil sits down with Peter Dering, the founder and CEO of Peak Design and co-founder of The Change Climate Project. Peter’s journey began in a construction trailer, driven by a personal frustration with camera gear and a deep-seated hatred for bureaucracy. Today, Peak Design is a celebrated B Corp known for its fanatical customer base and its radical commitment to the planet and its employees.


Connect with Peak Design:

Peter's recs:

Get your sandwich:

  • Sandy’s (Haight Street): sandyssf.com – Go for the Muffaletta, stay for the My Morning Jacket stories
]]>a64a1902-b549-47b7-8a09-14bddf771fdfWed, 01 Apr 2026 16:03:59 GMT<p>How do you build a $100M+ global brand without a single outside investor? In this episode, Neil sits down with Peter Dering, the founder and CEO of Peak Design and co-founder of The Change Climate Project. Peter’s journey began in a construction trailer, driven by a personal frustration with camera gear and a deep-seated hatred for bureaucracy. Today, Peak Design is a celebrated B Corp known for its fanatical customer base and its radical commitment to the planet and its employees.</p><p><br /><b>Connect with Peak Design:</b></p><ul><li>Peak Design: <a rel="noopener noreferrer nofollow" href="http://peakdesign.com" target="_blank">peakdesign.com</a></li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/peakdesign" target="_blank">@peakdesign</a></li><li>The Change Climate Project: <a rel="noopener noreferrer nofollow" href="http://changeclimate.org" target="_blank">changeclimate.org</a> (Formerly Climate Neutral)</li><li>Newsletter: <a rel="noopener noreferrer nofollow" href="https://www.changeclimate.org/blog" target="_blank">The Change Climate Project Newsletter</a> (Written by Austin Whitman)</li><li>The Climate Label: <a rel="noopener noreferrer nofollow" href="http://theclimatelabel.org" target="_blank">theclimatelabel.org</a></li><li>Kickstarter: <a rel="noopener noreferrer nofollow" href="https://www.kickstarter.com/profile/peak-design" target="_blank">Peak Design’s 16th Campaign (Weekender Duffel)</a></li></ul><p></p><p><b>Peter's recs:</b></p><ul><li>Podcast: <a rel="noopener noreferrer nofollow" href="https://www.nytimes.com/column/ezra-klein-podcast" target="_blank">The Ezra Klein Show</a></li><li>Podcast: <a rel="noopener noreferrer nofollow" href="https://www.acquired.fm/" target="_blank">Acquired</a></li><li>Brand: <a rel="noopener noreferrer nofollow" href="https://www.rivian.com" target="_blank">Rivian</a> (RJ Scaringe)</li><li>Brand: <a rel="noopener noreferrer nofollow" href="https://www.thule.com" target="_blank">Thule</a></li></ul><p></p><p><b>Get your sandwich:</b></p><ul><li>Sandy’s (Haight Street): <a rel="noopener noreferrer nofollow" href="http://sandyssf.com" target="_blank">sandyssf.com</a> – <i>Go for the Muffaletta, stay for the My Morning Jacket stories</i></li></ul>yes00:44:0315Peak Design: The ROI of Radical Transparency with Peter Deringfull<![CDATA[Brewgooder: Tapping into Impact with Alan Mahon & James Hughes]]>In this episode of Measured Impact, Neil sits down with Alan and James, the co-founders of the purpose-led craft beer brand Brewgooder. What started as a naive 100% profit-to-charity model driven by a half-baked pun has evolved into a sustainable, top-10 UK craft beer brand that champions clean water, food security, and global solidarity.

Alan and James get candid about the danger of relying solely on an impact message, the realities of scaling a values-driven business in a highly competitive market, and the mechanics behind their bold "Sun & Stone" collaboration with a Palestinian brewery. Tune in to learn how they are proving that doing good and brewing great beer are not mutually exclusive.

Connect with Brewgooder

Collaborators & Inspirations

  • Taybeh Brewery: taybehbeer.com (Collaborator on the Sun & Stone Lager)
  • Common Goal: common-goal.org (Soccer/football charity cited by Alan)
  • Lush Cosmetics: lush.com (Cited by James for balancing premium products with impact)
  • Brooklyn Brewery: brooklynbrewery.com (Introduced Brewgooder to the Fonio grain)

Get your sandwich:

  • Bocca (Glasgow): A well-known sandwich shop located in the South Side of Glasgow
  • Belfast Bap: A traditional crusty white bread roll native to Belfast
]]>84d970ef-997c-4227-8782-f7d3baeba7eeFri, 20 Mar 2026 16:54:11 GMT<p>In this episode of <i>Measured Impact</i>, Neil sits down with Alan and James, the co-founders of the purpose-led craft beer brand Brewgooder. What started as a naive 100% profit-to-charity model driven by a half-baked pun has evolved into a sustainable, top-10 UK craft beer brand that champions clean water, food security, and global solidarity.</p><p></p><p>Alan and James get candid about the danger of relying solely on an impact message, the realities of scaling a values-driven business in a highly competitive market, and the mechanics behind their bold "Sun &amp; Stone" collaboration with a Palestinian brewery. Tune in to learn how they are proving that doing good and brewing great beer are not mutually exclusive.</p><p></p><p><b>Connect with Brewgooder</b></p><ul><li>Website: <a rel="noopener noreferrer nofollow" href="http://brewgooder.com" target="_blank">brewgooder.com</a></li><li>Social Media: @Brewgooder on Instagram and Facebook</li><li>Alan: <a rel="noopener noreferrer nofollow" href="mailto:alan@brewgooder.com" target="_blank">alan@brewgooder.com</a></li><li>James: <a rel="noopener noreferrer nofollow" href="mailto:james@brewgooder.com" target="_blank">james@brewgooder.com</a></li></ul><p></p><p><b>Collaborators &amp; Inspirations</b></p><ul><li>Taybeh Brewery: <a rel="noopener noreferrer nofollow" href="http://taybehbeer.com" target="_blank">taybehbeer.com</a> <i>(Collaborator on the Sun &amp; Stone Lager)</i></li><li>Common Goal: <a rel="noopener noreferrer nofollow" href="http://common-goal.org" target="_blank">common-goal.org</a> <i>(Soccer/football charity cited by Alan)</i></li><li>Lush Cosmetics: <a rel="noopener noreferrer nofollow" href="http://lush.com" target="_blank">lush.com</a> <i>(Cited by James for balancing premium products with impact)</i></li><li>Brooklyn Brewery: <a rel="noopener noreferrer nofollow" href="http://brooklynbrewery.com" target="_blank">brooklynbrewery.com</a> <i>(Introduced Brewgooder to the Fonio grain)</i></li></ul><p></p><p><b>Get your sandwich:</b></p><ul><li><b>Bocca (Glasgow):</b> A well-known sandwich shop located in the South Side of Glasgow</li><li><b>Belfast Bap:</b> A traditional crusty white bread roll native to Belfast</li></ul>no00:49:3214Brewgooder: Tapping into Impact with Alan Mahon & James Hughesfull<![CDATA[Ben & Jerry's: Swirling Purpose & Performance with Jay Tandan]]>In this episode, Neil sits down with Jay Tandan, the Global Digital Lead at Ben & Jerry’s. Jay’s journey with the iconic ice cream brand began as a college "scooper" in Vermont and evolved into a 16-year career leading the company’s digital marketing, e-commerce, and social strategy.

The conversation dives deep into how Ben & Jerry’s balances its "triple bottom line"—prioritizing social mission and progressive activism alongside product sales. Jay explains why the company identifies as a "social justice company that happens to make ice cream" and how his team uses digital channels to drive real-world policy change.

Connect with Ben & Jerry's:

Jay's recs:

Get your sandwich:

  • Henry Street Deli (Burlington, VT): Jay’s go-to for the best breakfast sandwiches in town

]]>a953e2ab-1399-4a7d-8699-e2605e46313bTue, 03 Mar 2026 14:11:33 GMT<p>In this episode, Neil sits down with <b>Jay Tandan</b>, the Global Digital Lead at <b>Ben &amp; Jerry’s</b>. Jay’s journey with the iconic ice cream brand began as a college "scooper" in Vermont and evolved into a 16-year career leading the company’s digital marketing, e-commerce, and social strategy.</p><p></p><p>The conversation dives deep into how Ben &amp; Jerry’s balances its "triple bottom line"—prioritizing social mission and progressive activism alongside product sales. Jay explains why the company identifies as a "social justice company that happens to make ice cream" and how his team uses digital channels to drive real-world policy change.</p><p></p><p><b>Connect with Ben &amp; Jerry's:</b></p><ul><li>Instagram: <a rel="noopener noreferrer nofollow" href="http://instagram.com/benandjerrys" target="_blank">instagram.com/benandjerrys</a></li><li>X (formerly Twitter): <a rel="noopener noreferrer nofollow" href="http://twitter.com/benandjerrys" target="_blank">twitter.com/benandjerrys</a></li><li>Facebook: <a rel="noopener noreferrer nofollow" href="http://facebook.com/benandjerrys" target="_blank">facebook.com/benandjerrys</a></li><li>TikTok: <a rel="noopener noreferrer nofollow" href="http://tiktok.com/@benandjerrys" target="_blank">tiktok.com/@benandjerrys</a></li><li>YouTube: <a rel="noopener noreferrer nofollow" href="http://youtube.com/benandjerrys" target="_blank">youtube.com/benandjerrys</a></li><li>Newsletter Email Signup: <i>You can find their official "Inside Scoop" newsletter signup at the bottom of their homepage: </i><a rel="noopener noreferrer nofollow" href="http://benjerry.com" target="_blank"><i>benjerry.com</i></a></li></ul><p></p><p>Jay's recs:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.archcitydefenders.org/" target="_blank">ArchCity Defenders</a>: <i>A holistic legal advocacy organization in St. Louis that partnered with Ben &amp; Jerry’s on the "Close the Workhouse" campaign</i></li><li><a rel="noopener noreferrer nofollow" href="https://www.patagonia.com/activism/" target="_blank">Patagonia Works</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://www.lush.com/us/en_us/c/our-values" target="_blank">Lush Advocacy</a></li></ul><p></p><p><b>Get your sandwich:</b></p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://www.henrystreetdelivt.com/" target="_blank">Henry Street Deli </a>(Burlington, VT): <i>Jay’s go-to for the best breakfast sandwiches in town</i></li></ul><p></p>no00:37:3413Ben & Jerry's: Swirling Purpose & Performance with Jay Tandanfull<![CDATA[IM ABLE: Measuring What's Possible with Alex A. Pilkington]]>In this episode, Neil Callanan is joined by Alex Pilkington, CEO of the IM ABLE Foundation. Alex brings a unique perspective to the nonprofit world, transitioning from a career as an Army Ranger in a Special Operations Group to successful entrepreneurship, and finally to leading a mission-driven organization.

Alex discusses how IM ABLE empowers individuals with physical, cognitive, and behavioral challenges by removing barriers to fitness and sport. The conversation explores the "business" of nonprofits, the implementation of the EOS (Entrepreneurial Operating System) to drive growth, and the vital role of data in measuring human impact.

Connect with IMABLE:

  • Official Website: imablefoundation.org
  • The Bash: IM ABLE’s massive annual fundraiser; check the website for upcoming dates and ticket information
  • Donate: Support adaptive equipment grants and inclusive programming directly through their Donation Page
  • Follow: Stay inspired by their stories on Instagram and Facebook

Alex's recs:

]]>1b073071-bdbd-421e-8560-cac4c28b1158Fri, 20 Feb 2026 01:19:47 GMT<p>In this episode, Neil Callanan is joined by <b>Alex Pilkington</b>, CEO of the <b>IM ABLE Foundation</b>. Alex brings a unique perspective to the nonprofit world, transitioning from a career as an Army Ranger in a Special Operations Group to successful entrepreneurship, and finally to leading a mission-driven organization.</p><p></p><p>Alex discusses how IM ABLE empowers individuals with physical, cognitive, and behavioral challenges by removing barriers to fitness and sport. The conversation explores the "business" of nonprofits, the implementation of the <b>EOS (Entrepreneurial Operating System)</b> to drive growth, and the vital role of data in measuring human impact.</p><p></p><p><b>Connect with IMABLE:</b></p><ul><li>Official Website: <a rel="noopener noreferrer nofollow" href="http://imablefoundation.org" target="_blank">imablefoundation.org</a></li><li>The Bash: <i>IM ABLE’s massive annual fundraiser; check the website for upcoming dates and ticket information</i></li><li>Donate: <i>Support adaptive equipment grants and inclusive programming directly through their </i><a rel="noopener noreferrer nofollow" href="https://imablefoundation.org/donate/" target="_blank"><i>Donation Page</i></a></li><li>Follow: <i>Stay inspired by their stories on </i><a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://www.instagram.com/imablefoundation/" target="_blank"><i>Instagram</i></a><i> and </i><a rel="noopener noreferrer nofollow" href="https://www.facebook.com/imablefoundation" target="_blank"><i>Facebook</i></a></li></ul><p></p><p>Alex's recs:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.eosworldwide.com/" target="_blank"><b>EOS (Entrepreneurial Operating System)</b></a><b>:</b> <i>The framework Alex uses to run the foundation</i></li><li><a rel="noopener noreferrer nofollow" href="https://www.candid.org/" target="_blank"><b>Candid (formerly GuideStar)</b></a><b>:</b> <i>IM ABLE recently received the Platinum Seal of Transparency</i></li></ul>no00:40:5412IM ABLE: Measuring What's Possible with Alex A. Pilkingtonfull<![CDATA[Inside Measured Impact (Show Preview)]]>A quick preview episode of the Measured Impact Podcast — where brand builders, marketers, and analytics pros learn how to connect data with storytelling. Host Neil Callanan shares why the show exists, who it’s for, and what you can expect from future conversations about brand activism, content performance, and measuring what truly works.

]]>344691ef-2eff-4ff0-aaa1-08169ebdbf5aThu, 11 Dec 2025 19:23:33 GMT<p>A quick preview episode of the Measured Impact Podcast — where brand builders, marketers, and analytics pros learn how to connect data with storytelling. Host Neil Callanan shares why the show exists, who it’s for, and what you can expect from future conversations about brand activism, content performance, and measuring what truly works.</p>no00:08:3811Inside Measured Impact (Show Preview)trailer