<![CDATA[Paid Perceptions Podcast]]>A show by Sam Cohen and David Dasilma discussing paid media news and developments for the week as well as personal experiences and anecdotes from the hosts.

]]>https://paidperceptions.com/Riverside.fm (https://riverside.com)Thu, 15 Oct 2026 06:40:47 GMTFri, 10 Jul 2026 14:42:46 GMT60Paid Perceptions<p>A show by Sam Cohen and David Dasilma discussing paid media news and developments for the week as well as personal experiences and anecdotes from the hosts.</p>episodicPaid Perceptionssam@paidperceptions.comno<![CDATA[Google Ads AI-Powered Campaign Localization - Paid Perceptions Podcast - 10/9/26]]>In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 10/9/26.

Chapters:

  • 00:00 Introduction to Paid Perceptions Podcast
  • 00:24 Google Ads AI-Powered Campaign Localization
  • 19:43 Google Ads Direct Offer Assets
  • 32:50 Google Ads PMAX Asset Group A/B Tests
  • 46:00 ChatGPT Ads Visual Ads & Expanded Measurement
  • 1:00:22 Google Ads Demand Gen View-Through Reporting Update
  • 1:01:39 Google Ads Conversion Lift in Search & PMAX
  • 1:02:38 Google Ads New AI Max Columns
  • 1:03:17 Google Ads Grey Box Shopping Design
  • 1:04:09 Google Ads New Review Showcases
  • 1:04:38 Google Ads Overlay on Video Asset Optimization
  • 1:05:12 Google Ads Blue Tiles on AI Mode
  • 1:05:41 Google Ads Expands Masthead Ad Eligibility
  • 1:07:09 ChatGPT Ads This Might Interest You
  • 1:07:55 Microsoft Ads Showing More Images
  • 1:08:18 Microsoft Ads New SERP Design
  • 1:08:57 Microsoft Ads Light Blue Bubbles
  • 1:09:16 Microsoft Ads Customer Review Extension
  • 1:10:03 Yahoo Ads More Blue Hyperlinks


Content Sources:

  • Google Ads adds AI-powered campaign localization for international expansion - Search Engine Land
  • Google Ads tests new Direct Offer asset for AI Mode promotions - Search Engine Land
  • Google Ads brings A/B testing to Performance Max asset groups - Search Engine Land
  • OpenAI brings visual ads and expanded measurement to ChatGPT - Search Engine Land
  • Google changes view-through conversion reporting for Demand Gen Display ads - Search Engine Land
  • Google opens Conversion Lift to Search and Performance Max - Search Engine Land
  • Google Ads adds new AI Max columns for deeper campaign analysis - Search Engine Land
  • Google tests grey box design in Shopping ads - Search Engine Watch
  • Google tests new review treatments within sponsored results - Search Engine Watch
  • “Overlay on Videos” Asset Optimization for Demand Gen - PPC News Feed
  • Google tests blue titles for ads at the bottom of AI Mode - Search Engine Watch
  • YouTube expands Masthead ad eligibility to online gambling advertisers - Search Engine Land
  • ChatGPT tests new “This might also interest you” heading above ads - Search Engine Watch
  • Bing sponsored ads now showing more images within the ad unit - Search Engine Watch
  • Bing tests new ad design within SERP - Search Engine Watch
  • Bing tests light blue bubbles for sitelinks on desktop - Search Engine Watch
  • “Consumer Review” Extensions Spotted in Bing Ads - PPC News Feed
  • Yahoo sponsored results now showing more blue hyperlinks - Search Engine Watch


Paid Perceptions Links:


Sam & David Links:

]]>https://paidperceptions.com/4c0d4683-1a31-4b5c-9a6a-0089c4cbe1acFri, 09 Oct 2026 18:35:44 GMT<p>In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 10/9/26. </p><p>Chapters: </p><ul><li>00:00 Introduction to Paid Perceptions Podcast </li><li>00:24 Google Ads AI-Powered Campaign Localization </li><li>19:43 Google Ads Direct Offer Assets </li><li>32:50 Google Ads PMAX Asset Group A/B Tests </li><li>46:00 ChatGPT Ads Visual Ads &amp; Expanded Measurement </li><li>1:00:22 Google Ads Demand Gen View-Through Reporting Update </li><li>1:01:39 Google Ads Conversion Lift in Search &amp; PMAX </li><li>1:02:38 Google Ads New AI Max Columns </li><li>1:03:17 Google Ads Grey Box Shopping Design </li><li>1:04:09 Google Ads New Review Showcases </li><li>1:04:38 Google Ads Overlay on Video Asset Optimization </li><li>1:05:12 Google Ads Blue Tiles on AI Mode </li><li>1:05:41 Google Ads Expands Masthead Ad Eligibility </li><li>1:07:09 ChatGPT Ads This Might Interest You </li><li>1:07:55 Microsoft Ads Showing More Images </li><li>1:08:18 Microsoft Ads New SERP Design </li><li>1:08:57 Microsoft Ads Light Blue Bubbles </li><li>1:09:16 Microsoft Ads Customer Review Extension </li><li>1:10:03 Yahoo Ads More Blue Hyperlinks </li></ul><p><br /></p><p>Content Sources: </p><ul><li>Google Ads adds AI-powered campaign localization for international expansion - Search Engine Land </li><li>Google Ads tests new Direct Offer asset for AI Mode promotions - Search Engine Land </li><li>Google Ads brings A/B testing to Performance Max asset groups - Search Engine Land </li><li>OpenAI brings visual ads and expanded measurement to ChatGPT - Search Engine Land </li><li>Google changes view-through conversion reporting for Demand Gen Display ads - Search Engine Land </li><li>Google opens Conversion Lift to Search and Performance Max - Search Engine Land </li><li>Google Ads adds new AI Max columns for deeper campaign analysis - Search Engine Land </li><li>Google tests grey box design in Shopping ads - Search Engine Watch </li><li>Google tests new review treatments within sponsored results - Search Engine Watch </li><li>“Overlay on Videos” Asset Optimization for Demand Gen - PPC News Feed </li><li>Google tests blue titles for ads at the bottom of AI Mode - Search Engine Watch </li><li>YouTube expands Masthead ad eligibility to online gambling advertisers - Search Engine Land </li><li>ChatGPT tests new “This might also interest you” heading above ads - Search Engine Watch </li><li>Bing sponsored ads now showing more images within the ad unit - Search Engine Watch </li><li>Bing tests new ad design within SERP - Search Engine Watch </li><li>Bing tests light blue bubbles for sitelinks on desktop - Search Engine Watch </li><li>“Consumer Review” Extensions Spotted in Bing Ads - PPC News Feed </li><li>Yahoo sponsored results now showing more blue hyperlinks - Search Engine Watch </li></ul><p><br /></p><p>Paid Perceptions Links:</p><ul><li><a href="https://paidperceptions.com/" rel="noopener noreferrer nofollow" target="_blank"><b><strong>Company Website - </strong></b></a><a href="http://www.paidperceptions.com/" rel="noopener noreferrer nofollow" target="_blank"><b><strong>www.paidperceptions.com</strong></b></a></li><li><a href="https://www.linkedin.com/company/paid-perceptions/" rel="noopener noreferrer nofollow" target="_blank"><b><strong>LinkedIn - https://www.linkedin.com/company/paid-perceptions/</strong></b></a></li><li><a href="https://www.youtube.com/@PaidPerceptions" rel="noopener noreferrer nofollow" target="_blank"><b><strong>YouTube - https://www.youtube.com/@PaidPerceptions</strong></b></a></li></ul><p><br /></p><p>Sam &amp; David Links:</p><ul><li><a href="https://www.linkedin.com/in/samuel-lawrence-cohen/" rel="noopener noreferrer nofollow" target="_blank">Sam - https://www.linkedin.com/in/samuel-lawrence-cohen/</a></li><li><a href="https://www.linkedin.com/in/daviddasilma/" rel="noopener noreferrer nofollow" target="_blank">David - https://www.linkedin.com/in/daviddasilma/</a></li></ul>no01:11:3914Google Ads AI-Powered Campaign Localization - Paid Perceptions Podcast - 10/9/26full<![CDATA[LinkedIn Ads Day Parting - Paid Perceptions Podcast - 10/2/26]]>In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 10/2/26.


Chapters:

  • 00:00 Introduction to Paid Perceptions Podcast
  • 01:33 LinkedIn Ads Introduces Day Parting
  • 21:10 ChatGPT Ads Bulk Uploads
  • 33:46 ChatGPT Ads Growth Report
  • 43:21 Amazon Ads Local Service Ads
  • 57:32 Google Ads Demand Gen Updates
  • 1:12:25 Google Ads Cross-Channel App Reporting
  • 1:13:48 Google Ads New Sitelink Look
  • 1:14:03 Google Ads New Product Grid
  • 1:14:36 Microsoft Ads Expands Content Exclusions
  • 1:15:00 Microsoft Ads Blurred Separator
  • 1:16:03 Microsoft Ads Italic URLs
  • 1:16:47 Microsoft Ads Minority Owned Label
  • 1:18:12 Microsoft Ads Advertiser Highlight


Content Sources:

  • LinkedIn Ads Introduces Day Parting
  • OpenAI expands ChatGPT Ads with bulk product campaigns and deeper reporting - Search Engine Land
  • Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out - Search Engine Land - Graphite
  • Amazon Ads taps Yelp to turn product purchases into local service leads - Search Engine Land
  • Google Unveils September Demand Gen Updates - PPC News Feed
  • Google expands cross-channel conversion reporting to app campaigns - Search Engine Land
  • Google tests a new look for mobile ad sitelinks - Search Engine Land
  • Google Tests Sponsored Products Grid That Looks Like The Organic Product Grid - Search Engine Roundtable(RustyBrick)
  • Microsoft opens Excluded Content Terms to all advertisers - Search Engine Land
  • Bing Tests Blurred Separator for Sponsored Results - PPC News Feed
  • Bing tests italic URL font style in search results again - Search Engine Watch
  • Bing tests Minority-owned label on sponsored ads - Search Engine Watch
  • Bing tests new format highlighting top ad and organic results - Search Engine Watch


Paid Perceptions Links:


Sam & David Links:

]]>fd500415-0dea-4fcb-8c49-3a064c3adea7Fri, 02 Oct 2026 18:43:51 GMT<p>In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 10/2/26. </p><p><br /></p><p>Chapters: </p><ul><li>00:00 Introduction to Paid Perceptions Podcast </li><li>01:33 LinkedIn Ads Introduces Day Parting </li><li>21:10 ChatGPT Ads Bulk Uploads </li><li>33:46 ChatGPT Ads Growth Report </li><li>43:21 Amazon Ads Local Service Ads </li><li>57:32 Google Ads Demand Gen Updates </li><li>1:12:25 Google Ads Cross-Channel App Reporting </li><li>1:13:48 Google Ads New Sitelink Look </li><li>1:14:03 Google Ads New Product Grid </li><li>1:14:36 Microsoft Ads Expands Content Exclusions </li><li>1:15:00 Microsoft Ads Blurred Separator </li><li>1:16:03 Microsoft Ads Italic URLs </li><li>1:16:47 Microsoft Ads Minority Owned Label </li><li>1:18:12 Microsoft Ads Advertiser Highlight </li></ul><p><br /></p><p>Content Sources: </p><ul><li>LinkedIn Ads Introduces Day Parting </li><li>OpenAI expands ChatGPT Ads with bulk product campaigns and deeper reporting - Search Engine Land </li><li>Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out - Search Engine Land - Graphite </li><li>Amazon Ads taps Yelp to turn product purchases into local service leads - Search Engine Land </li><li>Google Unveils September Demand Gen Updates - PPC News Feed </li><li>Google expands cross-channel conversion reporting to app campaigns - Search Engine Land </li><li>Google tests a new look for mobile ad sitelinks - Search Engine Land </li><li>Google Tests Sponsored Products Grid That Looks Like The Organic Product Grid - Search Engine Roundtable(RustyBrick) </li><li>Microsoft opens Excluded Content Terms to all advertisers - Search Engine Land </li><li>Bing Tests Blurred Separator for Sponsored Results - PPC News Feed </li><li>Bing tests italic URL font style in search results again - Search Engine Watch </li><li>Bing tests Minority-owned label on sponsored ads - Search Engine Watch </li><li>Bing tests new format highlighting top ad and organic results - Search Engine Watch </li></ul><p><br /></p><p>Paid Perceptions Links: </p><ul><li><a href="https://paidperceptions.com/" rel="noopener noreferrer nofollow" target="_blank"><b><strong>Company Website - </strong></b></a><a href="http://www.paidperceptions.com/" rel="noopener noreferrer nofollow" target="_blank"><b><strong>www.paidperceptions.com</strong></b></a><b><strong> </strong></b></li><li><a href="https://www.linkedin.com/company/paid-perceptions/" rel="noopener noreferrer nofollow" target="_blank"><b><strong>LinkedIn - https://www.linkedin.com/company/paid-perceptions/</strong></b></a><b><strong> </strong></b></li><li><a href="https://www.youtube.com/@PaidPerceptions" rel="noopener noreferrer nofollow" target="_blank"><b><strong>YouTube - https://www.youtube.com/@PaidPerceptions</strong></b></a><b><strong> </strong></b></li></ul><p><br /></p><p>Sam &amp; David Links: </p><ul><li><a href="https://www.linkedin.com/in/samuel-lawrence-cohen/" rel="noopener noreferrer nofollow" target="_blank">Sam - https://www.linkedin.com/in/samuel-lawrence-cohen/</a> </li><li><a href="https://www.linkedin.com/in/daviddasilma/" rel="noopener noreferrer nofollow" target="_blank">David - https://www.linkedin.com/in/daviddasilma/</a> </li></ul>no01:19:2713LinkedIn Ads Day Parting - Paid Perceptions Podcast - 10/2/26full<![CDATA[ChatGPT Ads Custom Agents - Paid Perceptions Podcast - 9/25/26]]>In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 9/25/26.

Chapters:

  • 00:00 Paid Perceptions Podcast Intro
  • 00:36 ChatGPT Ads Conversational Format
  • 28:22 Google Ads Agentic Ecommerce
  • 32:26 Google Ads Product Value Optimization
  • 33:14 Google Ads Shopify Native AI Checkout
  • 43:32 Google Ads Expands AI Max Reporting
  • 48:08 Google Ads Allows Gun Accessories
  • 52:40 Google Ads Offline Conversion Updates
  • 1:05:30 Google Ads Spend Comparison Report
  • 1:10:45 TikTok Rejects Meta's Joint Child Safety Settlement
  • 1:23:53 Google Analytics Customizable Dashboards
  • 1:30:47 Google Analytics Hostname Allowlist
  • 1:38:22 Google Ads LSAs with Larger Images
  • 1:39:29 Google Ads "More From" Sitelink
  • 1:39:59 Google Ads Expanding Sponsored Places
  • 1:40:20 Google Ads Customer Match List Updates
  • 1:40:44 Google Ads Descriptions in AI Mode
  • 1:41:49 Google Ads AI Generated Ad Summary
  • 1:42:31 Google Ads Google Messages Asset
  • 1:43:42 Google Merchant Center Videos
  • 1:44:08 Google Ads Booking Prices by Device Type
  • 1:45:22 Google Ads AI Max Branded Search Controls
  • 1:46:16 Microsoft Ads Copilot Audience Generation
  • 1:46:36 Microsoft Ads "Top Pick" Shopping Label
  • 1:46:52 Microsoft Ads View Counts Shopping Label
  • 1:47:38 Microsoft Ads HubSpot Integration
  • 1:49:08 Microsoft Ads Shopping Ads in Copilot

Content Sources:

  • OpenAI turns ChatGPT ads into conversations - Search Engine Land
  • Google expands agentic commerce tools ahead of the holiday shopping rush - Search Engine Land
  • Google Ads tests Product Value Optimization for AI bidding - Search Engine Land
  • Google opens native AI checkout to eligible Shopify merchants - Search Engine Land
  • Google expands AI Brief and adds deeper AI Max reporting - Search Engine Land
  • Google Ads to test gun accessory ads on Search in the U.S. - Search Engine Land
  • Google Ads lets offline uploads fill gaps in tag-based conversions - Search Engine Land
  • Google Ads is showing advertisers how their spending compares with peers - Search Engine Land
  • TikTok rejects Meta ads pushing rivals to join child safety settlement - Search Engine Land
  • Google Analytics launches customizable Dashboards - Search Engine Land
  • Google Analytics adds hostname allowlists to fight spam traffic - Search Engine Land
  • Google Tests Local Service Ads With Larger Image & Highlight Box - Search Engine Roundtable
  • Google Sponsored Results Sitelinks Tests More From Advertiser Name Title - Search Engine Roundtable
  • Google Sponsored Places That Expand On Hover - Search Engine Roundtable
  • Google Customer Match Adds IP Address and Timestamp Matching - PPC News Feed
  • Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns - PPC News Feed
  • Bing “Top Pick” Label on Sponsored Products - PPC News Feed
  • “Descriptions for Ads” in Google AI Mode - PPC News Feed
  • AI Mode Tests Text Anchor Ads With Descriptions - PPC News Feed
  • Bing Tests View Counts in Shopping Tab Results - PPC News Feed
  • Microsoft Advertising Integrates with HubSpot for Enhanced CRM - PPC News Feed
  • Message Assets Add Google Messages as a New Option - PPC News Feed
  • Merchant Center Adds Product-Level Video Uploads - PPC News Feed
  • Booking Prices Customized by Device Type in Hotel Ads - PPC News Feed
  • Shopping Ads in Bing Copilot - PPC News Feed
  • AI Max UI Update Adds Branded Search Control - PPC News Feed


Paid Perceptions Links:

  • Company Website - www.paidperceptions.com
  • LinkedIn - https://www.linkedin.com/company/paid-perceptions/
]]>95b2ec1a-1fad-4a70-a40f-09386f9fc987Fri, 25 Sep 2026 19:33:38 GMT<p>In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 9/25/26.</p><p>Chapters:</p><ul><li>00:00 Paid Perceptions Podcast Intro</li><li>00:36 ChatGPT Ads Conversational Format</li><li>28:22 Google Ads Agentic Ecommerce</li><li>32:26 Google Ads Product Value Optimization</li><li>33:14 Google Ads Shopify Native AI Checkout</li><li>43:32 Google Ads Expands AI Max Reporting</li><li>48:08 Google Ads Allows Gun Accessories</li><li>52:40 Google Ads Offline Conversion Updates</li><li>1:05:30 Google Ads Spend Comparison Report</li><li>1:10:45 TikTok Rejects Meta's Joint Child Safety Settlement</li><li>1:23:53 Google Analytics Customizable Dashboards</li><li>1:30:47 Google Analytics Hostname Allowlist</li><li>1:38:22 Google Ads LSAs with Larger Images</li><li>1:39:29 Google Ads "More From" Sitelink</li><li>1:39:59 Google Ads Expanding Sponsored Places</li><li>1:40:20 Google Ads Customer Match List Updates</li><li>1:40:44 Google Ads Descriptions in AI Mode</li><li>1:41:49 Google Ads AI Generated Ad Summary</li><li>1:42:31 Google Ads Google Messages Asset</li><li>1:43:42 Google Merchant Center Videos</li><li>1:44:08 Google Ads Booking Prices by Device Type</li><li>1:45:22 Google Ads AI Max Branded Search Controls</li><li>1:46:16 Microsoft Ads Copilot Audience Generation</li><li>1:46:36 Microsoft Ads "Top Pick" Shopping Label</li><li>1:46:52 Microsoft Ads View Counts Shopping Label</li><li>1:47:38 Microsoft Ads HubSpot Integration</li><li>1:49:08 Microsoft Ads Shopping Ads in Copilot</li></ul><p>Content Sources:</p><ul><li>OpenAI turns ChatGPT ads into conversations - Search Engine Land</li><li>Google expands agentic commerce tools ahead of the holiday shopping rush - Search Engine Land</li><li>Google Ads tests Product Value Optimization for AI bidding - Search Engine Land</li><li>Google opens native AI checkout to eligible Shopify merchants - Search Engine Land</li><li>Google expands AI Brief and adds deeper AI Max reporting - Search Engine Land</li><li>Google Ads to test gun accessory ads on Search in the U.S. - Search Engine Land</li><li>Google Ads lets offline uploads fill gaps in tag-based conversions - Search Engine Land</li><li>Google Ads is showing advertisers how their spending compares with peers - Search Engine Land</li><li>TikTok rejects Meta ads pushing rivals to join child safety settlement - Search Engine Land</li><li>Google Analytics launches customizable Dashboards - Search Engine Land</li><li>Google Analytics adds hostname allowlists to fight spam traffic - Search Engine Land</li><li>Google Tests Local Service Ads With Larger Image &amp; Highlight Box - Search Engine Roundtable</li><li>Google Sponsored Results Sitelinks Tests More From Advertiser Name Title - Search Engine Roundtable</li><li>Google Sponsored Places That Expand On Hover - Search Engine Roundtable</li><li>Google Customer Match Adds IP Address and Timestamp Matching - PPC News Feed</li><li>Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns - PPC News Feed</li><li>Bing “Top Pick” Label on Sponsored Products - PPC News Feed</li><li>“Descriptions for Ads” in Google AI Mode - PPC News Feed</li><li>AI Mode Tests Text Anchor Ads With Descriptions - PPC News Feed</li><li>Bing Tests View Counts in Shopping Tab Results - PPC News Feed</li><li>Microsoft Advertising Integrates with HubSpot for Enhanced CRM - PPC News Feed</li><li>Message Assets Add Google Messages as a New Option - PPC News Feed</li><li>Merchant Center Adds Product-Level Video Uploads - PPC News Feed</li><li>Booking Prices Customized by Device Type in Hotel Ads - PPC News Feed</li><li>Shopping Ads in Bing Copilot - PPC News Feed</li><li>AI Max UI Update Adds Branded Search Control - PPC News Feed</li></ul><p><br /></p><p>Paid Perceptions Links:</p><ul><li><b><strong>Company Website - www.paidperceptions.com</strong></b></li><li><b><strong>LinkedIn - </strong></b>https://www.linkedin.com/company/paid-perceptions/</li></ul>no01:52:2212ChatGPT Ads Custom Agents - Paid Perceptions Podcast - 9/25/26full<![CDATA[Google Rethink ROI - Paid Perceptions Podcast]]>In this episode Sam and David cover the 2026 Google Rethink ROI event that was livestreamed on September 17th, 2026.

Hear our thoughts and highlights from the event about the future of lead generation advertising.

Chapters:

  • 00:00 Google Rethink ROI Event
  • 01:13 New Feature Announcements
  • 03:17 Business Agent for Leads
  • 13:11 Lead Journey Mapping & Journey Aware Bidding
  • 19:44 Lead Intent Scoring
  • 22:55 Google's Claims
  • 25:35 Massive Advertisers Adapt Slowly
  • 33:29 The Importance of Good Data
  • 35:30 First-Party Data Challenges
  • 43:12 Systematic Issues in Large Orgs
  • 47:14 The Overlap Between Brand & Performance
  • 52:16 Super-Empowered Consumers
  • 54:39 Positives About Google
  • 56:50 The Best Ad Platform

Link to Google Stream: https://www.youtube.com/watch?v=xZ5oX9nKztk

Paid Perceptions Links:

]]>06c967c3-7b52-48bb-bb36-c2c964ace726Thu, 17 Sep 2026 17:45:50 GMT<p>In this episode Sam and David cover the 2026 Google Rethink ROI event that was livestreamed on September 17th, 2026.</p><p></p><p>Hear our thoughts and highlights from the event about the future of lead generation advertising.</p><p></p><p>Chapters:</p><ul><li>00:00 Google Rethink ROI Event</li><li>01:13 New Feature Announcements</li><li>03:17 Business Agent for Leads</li><li>13:11 Lead Journey Mapping &amp; Journey Aware Bidding</li><li>19:44 Lead Intent Scoring</li><li>22:55 Google's Claims</li><li>25:35 Massive Advertisers Adapt Slowly</li><li>33:29 The Importance of Good Data</li><li>35:30 First-Party Data Challenges</li><li>43:12 Systematic Issues in Large Orgs</li><li>47:14 The Overlap Between Brand &amp; Performance</li><li>52:16 Super-Empowered Consumers</li><li>54:39 Positives About Google</li><li>56:50 The Best Ad Platform</li></ul><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=xZ5oX9nKztk" target="_blank">Link to Google Stream: https://www.youtube.com/watch?v=xZ5oX9nKztk</a></p><p></p><p>Paid Perceptions Links:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://paidperceptions.com/" target="_blank"><b>Company Website - </b></a><a rel="noopener noreferrer nofollow" href="http://www.paidperceptions.com" target="_blank"><b>www.paidperceptions.com</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/paid-perceptions/" target="_blank"><b>LinkedIn - https://www.linkedin.com/company/paid-perceptions/</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@PaidPerceptions" target="_blank"><b>YouTube - https://www.youtube.com/@PaidPerceptions</b></a></li></ul>no01:00:4911Google Rethink ROI - Paid Perceptions Podcastfull<![CDATA[Google Rethink Retail - Paid Perceptions Podcast]]>In this episode Sam and David cover the 2026 Google Rethink Retail event that was livestreamed on September 16th, 2026.

Hear our thoughts and highlights from the event about the future of ecommerce advertising.

Chapters:

  • 00:00 Google Rethink Retail Event
  • 01:47 YouTube vs TikTok for Ecommerce
  • 04:37 Advantages of Viewing Ads
  • 09:08 Google Merchant Center Conversational Attributes
  • 15:11 Google Ads AI Ecommerce Focus
  • 22:45 Conflicting Company AI Policies
  • 29:16 Most ChatGPT Users Check Google
  • 36:05 Reclassifying Consumer Behavior
  • 37:43 Merging Brand and Performance
  • 43:48 Good SEO is Good GEO
  • 49:31 Demand Led Budgets
  • 51:46 YouTube Ads Business Agents
  • 55:31 UGC vs Celebrity Endorsements

Google Stream Link: https://www.youtube.com/watch?v=OJPyIUL_vbo

Paid Perceptions Links:

]]>87090050-0b96-4202-8a19-a93511aec62cWed, 16 Sep 2026 17:55:36 GMT<p>In this episode Sam and David cover the 2026 Google Rethink Retail event that was livestreamed on September 16th, 2026.</p><p></p><p>Hear our thoughts and highlights from the event about the future of ecommerce advertising.</p><p></p><p>Chapters:</p><ul><li>00:00 Google Rethink Retail Event</li><li>01:47 YouTube vs TikTok for Ecommerce</li><li>04:37 Advantages of Viewing Ads</li><li>09:08 Google Merchant Center Conversational Attributes</li><li>15:11 Google Ads AI Ecommerce Focus</li><li>22:45 Conflicting Company AI Policies</li><li>29:16 Most ChatGPT Users Check Google</li><li>36:05 Reclassifying Consumer Behavior</li><li>37:43 Merging Brand and Performance</li><li>43:48 Good SEO is Good GEO</li><li>49:31 Demand Led Budgets</li><li>51:46 YouTube Ads Business Agents</li><li>55:31 UGC vs Celebrity Endorsements</li></ul><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=OJPyIUL_vbo" target="_blank">Google Stream Link: https://www.youtube.com/watch?v=OJPyIUL_vbo</a></p><p></p><p>Paid Perceptions Links:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://paidperceptions.com/" target="_blank"><b>Company Website - </b></a><a rel="noopener noreferrer nofollow" href="http://www.paidperceptions.com" target="_blank"><b>www.paidperceptions.com</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/paid-perceptions/" target="_blank"><b>LinkedIn - https://www.linkedin.com/company/paid-perceptions/</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@PaidPerceptions" target="_blank"><b>YouTube - https://www.youtube.com/@PaidPerceptions</b></a></li></ul>no01:08:4810Google Rethink Retail - Paid Perceptions Podcastfull<![CDATA[ChatGPT Ads Goes Global - Paid Perceptions Podcast - 9/11/26]]>In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 9/11/26.

Chapters:

  • 00:00 Introduction to Paid Perceptions Podcast
  • 01:33 ChatGPT Ads Expands Globally & Builds Ad Stack
  • 24:27 ChatGPT Ads Block Rival AI Tools
  • 30:23 ChatGPT Ads Pilot on Amazon DSP
  • 35:30 Google Ads Traditional Search in AI Overviews
  • 42:23 Google Ads Query Shift Length Study
  • 56:06 Google Ads AI Overviews Changing Shopping Behavior
  • 1:01:36 Google Ads Promotion Mode
  • 1:04:00 Google Data Manager & Meridian MMM Expansion
  • 1:10:47 Google Ads Opens Personalized Ads for Alcohol
  • 1:30:38 Google Ads Hotel Deal Badge
  • 1:31:18 Google Ads Ties Videos to Audiences
  • 1:32:03 Google Ads Related Searches
  • 1:33:05 Google Ads Loyalty Program Member Segment
  • 1:33:41 Google Ads Produce Value Optimization Test
  • 1:36:40 Microsoft Ads Bold HTTPS Test
  • 1:40:18 Google Ads Collapsable Sitelinks
  • 1:42:00 Google Ads Expands Waze Availability
  • 1:45:44 Google Ads Budget or Bidding Target Experiments

Content Sources:

  • OpenAI expands ChatGPT ads globally and builds out its ad stack - Search Engine Land
  • OpenAI reportedly blocks rival AI tools from advertising in ChatGPT - Search Engine Land
  • Amazon pilots ChatGPT Ads through its DSP - Search Engine Land
  • Google tests traditional Search campaigns in AI Mode - Search Engine Land
  • Google Ads data shows query length shift post-AI Mode - Search Engine Land
  • AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches - Search Engine Land
  • Google Ads Expands Promotion Mode to Daily Budgets - PPC News Feed
  • Google expands Data Manager and Meridian measurement tools - Search Engine Land
  • Google opens YouTube personalized ads to alcohol advertisers - Search Engine Land
  • “Deal” Badge Spotted Live in Google Hotel Ads - PPC News Feed
  • Google Ads Displays “Audiences” Tag Under Video Assets - PPC News Feed
  • Google Tests “Related Searches Based on Your Browsing” in Paid Results - PPC News Feed
  • “Loyalty Program Members” Segment Spotted in Google Ads - PPC News Feed
  • Google Ads Tests Product Value Optimization - PPC News Feed
  • Bing Tests Bolded HTTPS URLs in Snippets - PPC News Feed
  • Google Ads Collapsing Sitelinks That You Can Expand - Search Engine Roundtable
  • Google Expands Waze Ads Beyond The United States - Search Engine Roundtable
  • Google Ads Beta Experiment: Budget Or Bidding Targets For Search Campaigns - Search Engine Roundtable

Paid Perceptions Links:

]]>b44f4ee9-d3c7-475f-b274-d974a14e9af4Fri, 11 Sep 2026 19:30:00 GMT<p>In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 9/11/26.</p><p></p><p>Chapters:</p><ul><li>00:00 Introduction to Paid Perceptions Podcast</li><li>01:33 ChatGPT Ads Expands Globally &amp; Builds Ad Stack</li><li>24:27 ChatGPT Ads Block Rival AI Tools</li><li>30:23 ChatGPT Ads Pilot on Amazon DSP</li><li>35:30 Google Ads Traditional Search in AI Overviews</li><li>42:23 Google Ads Query Shift Length Study</li><li>56:06 Google Ads AI Overviews Changing Shopping Behavior</li><li>1:01:36 Google Ads Promotion Mode</li><li>1:04:00 Google Data Manager &amp; Meridian MMM Expansion</li><li>1:10:47 Google Ads Opens Personalized Ads for Alcohol</li><li>1:30:38 Google Ads Hotel Deal Badge</li><li>1:31:18 Google Ads Ties Videos to Audiences</li><li>1:32:03 Google Ads Related Searches</li><li>1:33:05 Google Ads Loyalty Program Member Segment</li><li>1:33:41 Google Ads Produce Value Optimization Test</li><li>1:36:40 Microsoft Ads Bold HTTPS Test</li><li>1:40:18 Google Ads Collapsable Sitelinks</li><li>1:42:00 Google Ads Expands Waze Availability</li><li>1:45:44 Google Ads Budget or Bidding Target Experiments</li></ul><p></p><p>Content Sources:</p><ul><li>OpenAI expands ChatGPT ads globally and builds out its ad stack - Search Engine Land</li><li>OpenAI reportedly blocks rival AI tools from advertising in ChatGPT - Search Engine Land</li><li>Amazon pilots ChatGPT Ads through its DSP - Search Engine Land</li><li>Google tests traditional Search campaigns in AI Mode - Search Engine Land</li><li>Google Ads data shows query length shift post-AI Mode - Search Engine Land</li><li>AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches - Search Engine Land</li><li>Google Ads Expands Promotion Mode to Daily Budgets - PPC News Feed</li><li>Google expands Data Manager and Meridian measurement tools - Search Engine Land</li><li>Google opens YouTube personalized ads to alcohol advertisers - Search Engine Land</li><li>“Deal” Badge Spotted Live in Google Hotel Ads - PPC News Feed</li><li>Google Ads Displays “Audiences” Tag Under Video Assets - PPC News Feed</li><li>Google Tests “Related Searches Based on Your Browsing” in Paid Results - PPC News Feed</li><li>“Loyalty Program Members” Segment Spotted in Google Ads - PPC News Feed</li><li>Google Ads Tests Product Value Optimization - PPC News Feed</li><li>Bing Tests Bolded HTTPS URLs in Snippets - PPC News Feed</li><li>Google Ads Collapsing Sitelinks That You Can Expand - Search Engine Roundtable</li><li>Google Expands Waze Ads Beyond The United States - Search Engine Roundtable</li><li>Google Ads Beta Experiment: Budget Or Bidding Targets For Search Campaigns - Search Engine Roundtable</li></ul><p></p><p>Paid Perceptions Links:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://paidperceptions.com/" target="_blank"><b>Company Website - </b></a><a rel="noopener noreferrer nofollow" href="http://www.paidperceptions.com" target="_blank"><b>www.paidperceptions.com</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/paid-perceptions/" target="_blank"><b>LinkedIn - https://www.linkedin.com/company/paid-perceptions/</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@PaidPerceptions" target="_blank"><b>YouTube - https://www.youtube.com/@PaidPerceptions</b></a></li></ul>no01:51:569ChatGPT Ads Goes Global - Paid Perceptions Podcast - 9/11/26full<![CDATA[ChatGPT Ads AI Text Customization Option - Paid Perceptions Podcast - 9/2/26]]>In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 9/2/26.

Chapters:

  • 00:00 Introduction to Paid Perceptions Podcast
  • 00:47 ChatGPT Ads AI Text Customization Option
  • 33:31 Google Ads AI Generated Review Snippets
  • 42:22 Google Ads Testing Swipeable Product Categories
  • 52:23 Google Ads AI Mode Product Carousels and Single Product Highlights
  • 1:02:20 Google Ads Expands Lookalikes to Video Campaigns
  • 1:07:52 Google Ads Automated Promotion Assets
  • 1:13:24 Microsoft Ads New Interface
  • 1:20:15 Google Adsense Impression Updates
  • 1:25:12 Google Avoids AdX Breakup

Content Sources:

Paid Perceptions Links:

Sam & David Links:

]]>02bfc649-aa08-4bb7-9b9a-ab9d49022326Fri, 04 Sep 2026 19:30:00 GMT<p>In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 9/2/26.<br /><br />Chapters:</p><ul><li>00:00 Introduction to Paid Perceptions Podcast</li><li>00:47 ChatGPT Ads AI Text Customization Option</li><li>33:31 Google Ads AI Generated Review Snippets</li><li>42:22 Google Ads Testing Swipeable Product Categories</li><li>52:23 Google Ads AI Mode Product Carousels and Single Product Highlights</li><li>1:02:20 Google Ads Expands Lookalikes to Video Campaigns</li><li>1:07:52 Google Ads Automated Promotion Assets</li><li>1:13:24 Microsoft Ads New Interface</li><li>1:20:15 Google Adsense Impression Updates</li><li>1:25:12 Google Avoids AdX Breakup</li></ul><p></p><p>Content Sources:</p><ul><li>ChatGPT Ads AI Text Customization Option - Ad Interface</li><li><a rel="noopener noreferrer nofollow" href="https://www.seroundtable.com/google-ads-ai-generated-store-rating-reviews-41983.html" target="_blank">Google Ads AI-Generated From The Store Rating Reviews Label - Search Engine Roundtable</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.seroundtable.com/google-ads-swipeable-categories-41959.html" target="_blank">Google Ads Tests Swipeable Categories For Sponsored Results Again - Search Engine Roundtable</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.seroundtable.com/google-ai-mode-shopping-carousel-ads-41973.html" target="_blank">Google AI Mode With Inline Shopping Carousel Ads &amp; Single Ad Unit - Search Engine Roundtable</a></li><li><a rel="noopener noreferrer nofollow" href="https://ppcnewsfeed.com/ppc-news/2026-09/lookalike-segments-expand-video-campaigns/" target="_blank">Lookalike Segments Expand to Video Campaigns - PPC News Feed</a></li><li><a rel="noopener noreferrer nofollow" href="https://ppcnewsfeed.com/ppc-news/2026-09/automated-promotion-assets-launched-google-ads/" target="_blank">Automated Promotion Assets Launched in Google Ads - PPC News Feed</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/microsoft-advertising-rolling-out-new-design-for-advertiser-console-486266" target="_blank">Microsoft Advertising rolling out new design for advertiser console - Search Engine Land</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-adsense-to-change-how-it-counts-impressions-begin-to-render-486412" target="_blank">Google AdSense to change how it counts impressions: Begin-to-Render - Search Engine Land</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-avoids-adx-breakup-486625" target="_blank">Google avoids AdX breakup in ad tech antitrust case - Search Engine Land</a></li></ul><p></p><p>Paid Perceptions Links:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://paidperceptions.com/" target="_blank">Company Website - </a><a rel="noopener noreferrer nofollow" href="http://www.paidperceptions.com" target="_blank">www.paidperceptions.com</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/paid-perceptions/" target="_blank">LinkedIn - https://www.linkedin.com/company/paid-perceptions/</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@PaidPerceptions" target="_blank">YouTube - https://www.youtube.com/@PaidPerceptions</a></li></ul><p></p><p>Sam &amp; David Links:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/samuel-lawrence-cohen/" target="_blank">Sam - https://www.linkedin.com/in/samuel-lawrence-cohen/</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/daviddasilma/" target="_blank">David - https://www.linkedin.com/in/daviddasilma/</a></li></ul>no01:46:318ChatGPT Ads AI Text Customization Option - Paid Perceptions Podcast - 9/2/26full<![CDATA[Google Ads PMAX Channel Controls - Paid Perceptions Podcast - 8/28/26]]>In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 8/28/26.

Content Sources:

Chapters:

  • 00:00 Introduction to Paid Perceptions Podcast
  • 00:20 Google Ads Removes Language Targeting Option
  • 06:00 Google Ads PMAX Channels Prioritization
  • 31:12 Google Ads Expands Demand Gen Campaign Capabilities
  • 37:38 Google Ads Brings Gemini Omni Model into Platform
  • 57:11 Google Ads Expands Direct Booking for LSA Campaigns
  • 1:09:16 Google Ads Local Service Ads to Charge for Missed Calls
  • 1:16:34 Google Ads Expands Local Service Ad Categories
  • 1:24:42 Google Ads Report for AI Generated Product Titles
  • 1:25:41 Google Unifies Google Tag and Google Tag Manager
  • 1:35:12 Paid Perceptions Company Updates
]]>92f06243-443c-4515-b380-360ff6470d20Fri, 28 Aug 2026 18:56:50 GMT<p>In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 8/28/26.</p><p></p><p>Content Sources:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-tests-channel-prioritization-controls-for-performance-max-485825" target="_blank">Google tests channel prioritization controls for Performance Max</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-expands-demand-gen-with-messaging-ads-travel-tools-and-ai-video-creation-486030" target="_blank">Google expands Demand Gen with messaging ads, travel tools and AI video creation</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-brings-gemini-omni-video-creation-to-google-ads-485814" target="_blank">Google brings Gemini Omni video creation to Google Ads</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-expands-direct-booking-for-local-services-ads-485807" target="_blank">Google expands direct booking for Local Services Ads</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-local-services-ads-will-charge-for-some-missed-calls-starting-oct-1-485798" target="_blank">Google Local Services Ads will charge for some missed calls starting Oct. 1</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-expands-local-services-ads-categories-ahead-of-migration-485695" target="_blank">Google expands Local Services Ads categories ahead of migration</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-ads-adds-reporting-for-ai-generated-product-titles-485887" target="_blank">Google Ads adds reporting for AI-generated product titles</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-unifies-google-tag-and-tag-manager-adds-no-code-event-tracking-485688" target="_blank">Google unifies Google tag and Tag Manager, adds no-code event tracking</a></li></ul><p></p><p>Chapters:</p><ul><li>00:00 Introduction to Paid Perceptions Podcast</li><li>00:20 Google Ads Removes Language Targeting Option</li><li>06:00 Google Ads PMAX Channels Prioritization</li><li>31:12 Google Ads Expands Demand Gen Campaign Capabilities</li><li>37:38 Google Ads Brings Gemini Omni Model into Platform</li><li>57:11 Google Ads Expands Direct Booking for LSA Campaigns</li><li>1:09:16 Google Ads Local Service Ads to Charge for Missed Calls</li><li>1:16:34 Google Ads Expands Local Service Ad Categories</li><li>1:24:42 Google Ads Report for AI Generated Product Titles</li><li>1:25:41 Google Unifies Google Tag and Google Tag Manager</li><li>1:35:12 Paid Perceptions Company Updates</li></ul>no01:36:197Google Ads PMAX Channel Controls - Paid Perceptions Podcast - 8/28/26full<![CDATA[ChatGPT Ads Expands to Europe - Paid Perceptions Podcast - 8/21/26]]>In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 8/21/26.

Content Sources:

]]>3393728a-67c4-4ee7-aedd-67c99a1bb81eFri, 21 Aug 2026 18:41:53 GMT<p>In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 8/21/26.</p><p></p><p>Content Sources:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/chatgpt-ads-are-expanding-to-31-european-countries-485468" target="_blank">ChatGPT Ads are expanding to 31 European countries</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-adds-new-ai-max-testing-and-planning-tools-485566" target="_blank">Google adds new AI Max testing and planning tools</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-updates-demand-gen-view-through-conversion-optimization-485127" target="_blank">Google updates Demand Gen view-through conversion optimization</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-ads-will-use-generative-ai-to-resize-performance-max-video-ads-485252" target="_blank">Google Ads will use generative AI to resize Performance Max video ads</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-ads-is-removing-language-targeting-from-search-campaigns-484831" target="_blank">Google Ads is removing language targeting from Search campaigns</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-ads-tests-enhanced-matching-for-customer-match-485490" target="_blank">Google Ads tests Enhanced Matching for Customer Match</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-analytics-adds-custom-conversion-attribution-windows-485014" target="_blank">Google Analytics adds custom conversion attribution windows</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/meta-ai-can-now-analyze-and-optimize-meta-ads-campaigns-485588" target="_blank">Meta AI can now analyze and optimize Meta Ads campaigns</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/microsoft-advertising-rolls-out-ai-max-globally-for-search-campaigns-485530" target="_blank">Microsoft Advertising rolls out AI Max globally for Search campaigns</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/microsoft-advertising-removes-max-cpc-from-new-standalone-bidding-campaigns-485598" target="_blank">Microsoft Advertising removes Max CPC from new standalone bidding campaigns</a></li></ul>no01:21:296ChatGPT Ads Expands to Europe - Paid Perceptions Podcast - 8/21/26full<![CDATA[ChatGPT Ads Automated Bidding & Device Controls - Paid Perceptions Podcast - 8/13/26]]>In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 8/13/26.

Content Sources:

]]>a55c3606-a575-4894-a899-1c73cee3e0b5Thu, 13 Aug 2026 19:02:02 GMT<p>In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 8/13/26.</p><p></p><p>Content Sources:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://help.openai.com/en/articles/20001425-maximize-results-bid-strategy" target="_blank">ChatGPT Ads now has platform targeting and an automated bidding option.</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.searchenginejournal.com/openai-allows-some-health-finance-ads-in-chatgpt/585516/" target="_blank">OpenAI Allows Some Health &amp; Finance Ads In ChatGPT</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/study-chatgpt-ads-appear-on-26-of-commercial-prompts-484590" target="_blank">ChatGPT ads appear on 26% of commercial prompts</a> - <a rel="noopener noreferrer nofollow" href="https://seranking.com/blog/chatgpt-ads-study/" target="_blank">Study</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/yelp-brings-restaurant-reservations-and-waitlists-to-chatgpt-484554" target="_blank">Yelp brings restaurant reservations and waitlists to ChatGPT</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-to-migrate-travel-campaigns-to-search-campaigns-for-travel-484758" target="_blank">Google to migrate Travel campaigns to Search campaigns for Travel</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-tests-advertiser-list-above-mobile-search-ads-484622" target="_blank">Google tests advertiser list above mobile Search ads</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-adds-local-customer-optimization-to-performance-max-484785" target="_blank">Google adds Local customer optimization to Performance Max</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-updates-merchant-center-with-cross-platform-reporting-484765" target="_blank">Google updates Merchant Center with cross-platform reporting</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-brings-new-ai-agent-capabilities-to-ads-and-analytics-484542" target="_blank">Google brings new AI agent capabilities to Ads and Analytics</a></li></ul>no01:19:395ChatGPT Ads Automated Bidding & Device Controls - Paid Perceptions Podcast - 8/13/26full<![CDATA[A Brand New Day for Advertising - Paid Perceptions Podcast - 8/7/26]]>In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 8/7/26.

Content Sources:

]]>1a1136d2-3c56-4e89-be61-04a159fce0abFri, 07 Aug 2026 18:06:35 GMT<p>In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 8/7/26.</p><p></p><p>Content Sources:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.firstpost.com/lifestyle/bmw-owners-furious-after-spider-man-movie-ad-appears-on-dashboard-screens-14036090.html" target="_blank">BMW owners furious after Spider-Man movie ad appears on dashboard screens</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-to-auto-upgrade-some-search-campaigns-to-ai-max-484428" target="_blank">ChatGPT Ads Updates: Product Update Email Google to auto-upgrade automatically created assets to AI Max</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/microsoft-advertising-adds-excluded-content-terms-for-audience-ads-484352" target="_blank">Microsoft Advertising adds excluded content terms for Audience Ads</a></li><li><a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-tests-clickable-hyperlinks-in-search-ad-descriptions-484288" target="_blank">Google tests clickable hyperlinks in Search ad descriptions</a></li></ul>no00:57:564A Brand New Day for Advertising - Paid Perceptions Podcast - 8/7/26full<![CDATA[ChatGPT Ads Finally Adds Conversion Optimization - Paid Perceptions Podcast - 7/31/26]]>In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 7/31/26.

Content Sources:
ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools: https://searchengineland.com/chatgpt-ads-adds-conversion-bidding-geo-exclusions-and-bulk-campaign-tools-483511
OpenAI appears to be building chatbot-native ads that launch AI agents: https://searchengineland.com/openai-appears-to-be-building-chatbot-native-ads-that-launch-ai-agents-484107
Local Services Ads come to Google Ads via Performance Max: https://searchengineland.com/local-services-ads-come-to-google-ads-via-performance-max-482692
Google tests AI-generated descriptions in Shopping ads: https://searchengineland.com/google-tests-ai-generated-descriptions-in-shopping-ads-484016
Household income exclusions spotted in Performance Max campaigns: https://searchengineland.com/household-income-exclusions-spotted-in-performance-max-campaigns-483494
AI Max spotted in Google Standard Shopping campaigns: https://searchengineland.com/ai-max-spotted-in-google-standard-shopping-campaigns-483311
Google brings business data feeds to Demand Gen campaigns: https://searchengineland.com/google-brings-business-data-feeds-to-demand-gen-campaigns-482612
Google Ads rolls out video campaign groups globally: https://searchengineland.com/google-ads-rolls-out-video-campaign-groups-globally-483180
Google begins rolling out in-account certification applications: https://searchengineland.com/google-begins-rolling-out-in-account-certification-applications-483588
Meta Business Agents are here. Marketers should pay attention: https://searchengineland.com/meta-business-agent-marketers-pay-attention-482561
ChatGPT gains access to Yelp reviews, ratings, and photos: https://searchengineland.com/openai-yelp-deal-483326

]]>6b77e23e-33c6-4601-bf24-857017506478Fri, 31 Jul 2026 18:58:06 GMT<p>In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 7/31/26.<br /><br />Content Sources:<br />ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/chatgpt-ads-adds-conversion-bidding-geo-exclusions-and-bulk-campaign-tools-483511" target="_blank">https://searchengineland.com/chatgpt-ads-adds-conversion-bidding-geo-exclusions-and-bulk-campaign-tools-483511</a><br />OpenAI appears to be building chatbot-native ads that launch AI agents: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/openai-appears-to-be-building-chatbot-native-ads-that-launch-ai-agents-484107" target="_blank">https://searchengineland.com/openai-appears-to-be-building-chatbot-native-ads-that-launch-ai-agents-484107</a><br />Local Services Ads come to Google Ads via Performance Max: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/local-services-ads-come-to-google-ads-via-performance-max-482692" target="_blank">https://searchengineland.com/local-services-ads-come-to-google-ads-via-performance-max-482692</a><br />Google tests AI-generated descriptions in Shopping ads: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-tests-ai-generated-descriptions-in-shopping-ads-484016" target="_blank">https://searchengineland.com/google-tests-ai-generated-descriptions-in-shopping-ads-484016</a><br />Household income exclusions spotted in Performance Max campaigns: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/household-income-exclusions-spotted-in-performance-max-campaigns-483494" target="_blank">https://searchengineland.com/household-income-exclusions-spotted-in-performance-max-campaigns-483494</a><br />AI Max spotted in Google Standard Shopping campaigns: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/ai-max-spotted-in-google-standard-shopping-campaigns-483311" target="_blank">https://searchengineland.com/ai-max-spotted-in-google-standard-shopping-campaigns-483311</a><br />Google brings business data feeds to Demand Gen campaigns: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-brings-business-data-feeds-to-demand-gen-campaigns-482612" target="_blank">https://searchengineland.com/google-brings-business-data-feeds-to-demand-gen-campaigns-482612</a><br />Google Ads rolls out video campaign groups globally: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-ads-rolls-out-video-campaign-groups-globally-483180" target="_blank">https://searchengineland.com/google-ads-rolls-out-video-campaign-groups-globally-483180</a><br />Google begins rolling out in-account certification applications: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-begins-rolling-out-in-account-certification-applications-483588" target="_blank">https://searchengineland.com/google-begins-rolling-out-in-account-certification-applications-483588</a><br />Meta Business Agents are here. Marketers should pay attention: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/meta-business-agent-marketers-pay-attention-482561" target="_blank">https://searchengineland.com/meta-business-agent-marketers-pay-attention-482561</a><br />ChatGPT gains access to Yelp reviews, ratings, and photos: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/openai-yelp-deal-483326" target="_blank">https://searchengineland.com/openai-yelp-deal-483326</a></p>no01:41:463ChatGPT Ads Finally Adds Conversion Optimization - Paid Perceptions Podcast - 7/31/26full<![CDATA[Paid Perceptions Podcast - 7/16/26]]>Check out the second episode of the Paid Perceptions Podcast now! In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 7/16/26.

Content Sources:
Google AI Mode Ads Reach 30% of Queries: https://searchengineland.com/google-ai-mode-ads-reach-queries-study-482475
Google Tests PMAX Search Partners & Display Network Exclusions: https://searchengineland.com/google-tests-performance-max-network-controls-with-new-partners-alpha-setting-482469
ChatGPT Ads Could Miss $100 Billion 2030 Revenue Target: https://searchengineland.com/openai-chatgpt-ads-100-billion-revenue-target-482365

]]>3e6c45c5-21dc-4cc4-b744-2ef9209fa699Thu, 16 Jul 2026 18:32:54 GMT<p>Check out the second episode of the Paid Perceptions Podcast now! In this episode Sam Cohen &amp; David Dasilma discuss paid media news and trends for the week of 7/16/26.</p><p></p><p>Content Sources:<br />Google AI Mode Ads Reach 30% of Queries: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-ai-mode-ads-reach-queries-study-482475" target="_blank">https://searchengineland.com/google-ai-mode-ads-reach-queries-study-482475</a><br />Google Tests PMAX Search Partners &amp; Display Network Exclusions: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-tests-performance-max-network-controls-with-new-partners-alpha-setting-482469" target="_blank">https://searchengineland.com/google-tests-performance-max-network-controls-with-new-partners-alpha-setting-482469</a><br />ChatGPT Ads Could Miss $100 Billion 2030 Revenue Target: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/openai-chatgpt-ads-100-billion-revenue-target-482365" target="_blank">https://searchengineland.com/openai-chatgpt-ads-100-billion-revenue-target-482365</a></p>no01:11:482Paid Perceptions Podcast - 7/16/26full<![CDATA[ Paid Perceptions Podcast - 7/10/26]]>Check out the first episode of the Paid Perceptions Podcast now! In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 7/10/26. This podcast will continue on a weekly basis.

ChatGPT Platform Updates: https://searchengineland.com/chatgpt-ads-new-overview-tab-suggested-ad-drafts-new-ad-formats-and-more-481913
Rumor - ChatGPT Launching New Ad Types: https://www.searchenginejournal.com/openai-hiring-points-to-image-video-ads-coming-to-chatgpt/581289/
Google Expands AI Ad Disclosure: https://searchengineland.com/google-ai-ad-disclosures-search-youtube-discover-481887
Google Expands Beta Travel Search Campaigns: https://www.searchenginejournal.com/google-search-campaigns-travel-things-to-do-events-beta/581816/
Google Clarifies Bidding Strategy Updates:https://www.searchenginejournal.com/google-clarifies-smart-bidding-update-after-advertiser-concerns/581804/

]]>e29815d0-460a-46e0-bf2b-03329f94792bFri, 10 Jul 2026 19:59:05 GMT<p>Check out the first episode of the Paid Perceptions Podcast now! In this episode <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/samuel-lawrence-cohen/" target="_blank"><b>Sam Cohen</b></a> &amp; <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/daviddasilma/" target="_blank"><b>David Dasilma</b></a> discuss paid media news and trends for the week of 7/10/26. This podcast will continue on a weekly basis.</p><p></p><p>ChatGPT Platform Updates: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/chatgpt-ads-new-overview-tab-suggested-ad-drafts-new-ad-formats-and-more-481913" target="_blank">https://searchengineland.com/chatgpt-ads-new-overview-tab-suggested-ad-drafts-new-ad-formats-and-more-481913</a><br />Rumor - ChatGPT Launching New Ad Types: <a rel="noopener noreferrer nofollow" href="https://www.searchenginejournal.com/openai-hiring-points-to-image-video-ads-coming-to-chatgpt/581289/" target="_blank">https://www.searchenginejournal.com/openai-hiring-points-to-image-video-ads-coming-to-chatgpt/581289/</a><br />Google Expands AI Ad Disclosure: <a rel="noopener noreferrer nofollow" href="https://searchengineland.com/google-ai-ad-disclosures-search-youtube-discover-481887" target="_blank">https://searchengineland.com/google-ai-ad-disclosures-search-youtube-discover-481887</a><br />Google Expands Beta Travel Search Campaigns: <a rel="noopener noreferrer nofollow" href="https://www.searchenginejournal.com/google-search-campaigns-travel-things-to-do-events-beta/581816/" target="_blank">https://www.searchenginejournal.com/google-search-campaigns-travel-things-to-do-events-beta/581816/</a><br />Google Clarifies Bidding Strategy Updates:<a rel="noopener noreferrer nofollow" href="https://www.searchenginejournal.com/google-clarifies-smart-bidding-update-after-advertiser-concerns/581804/" target="_blank">https://www.searchenginejournal.com/google-clarifies-smart-bidding-update-after-advertiser-concerns/581804/</a></p>no01:30:021 Paid Perceptions Podcast - 7/10/26full