<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Sports Performance CEOs]]></title><description><![CDATA[<p>The podcast that takes sports performance operators from coach to CEO. We break down the systems, marketing, retention, and profit strategies that turn your gym into a real business.</p>]]></description><link>athletesaccel.com</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Fri, 11 Sep 2026 13:03:41 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/nYmCh8xj.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Graham Wilkerson]]></author><pubDate>Wed, 05 Aug 2026 10:26:43 GMT</pubDate><copyright><![CDATA[2026 Graham Wilkerson]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Business]]></category><category><![CDATA[Marketing]]></category><itunes:author>Graham Wilkerson</itunes:author><itunes:summary>&lt;p&gt;The podcast that takes sports performance operators from coach to CEO. We break down the systems, marketing, retention, and profit strategies that turn your gym into a real business.&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Graham Wilkerson</itunes:name><itunes:email>graham@genesissportsperformance.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/da83b73e-db64-401c-9f7d-44c80d56dece/logos/6e20f69d-866b-43f6-9c59-92a6793cc25e.png"/><item><title><![CDATA[The Sports Performance Industry Is Being Reshaped. Here's How to Survive It. ]]></title><description><![CDATA[<p>Welcome to the first episode of Sports Performance CEOs with my friend, mentor, and business partner Pat Rigsby. </p><p><br />Pat has over two decades of coaching sports performance business owners and has co-founded over 35 different businesses including two franchises that were ranked number 1 in their category. </p><p><br />In this episode we break down: </p><p></p><ul><li>How the sports performance industry has changed over the past 20+ years, and what the best operators are doing differently</li></ul><p></p><ul><li>Competing as an independent gym owner against private equity and franchise expansion</li></ul><p></p><ul><li>The thinking behind our unconventional franchise model, and what makes it different</li></ul><p></p><ul><li>Where the sports performance is headed over the next decade</li></ul><p></p><ul><li>Pats 3 biggest lessons from co-founding businesses</li></ul><p><br /></p>]]></description><guid isPermaLink="false">7d501da8-56ad-4490-922b-1ac669e08121</guid><dc:creator><![CDATA[Graham Wilkerson]]></dc:creator><pubDate>Wed, 12 Aug 2026 14:58:31 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/c713dcdaef8a81c1b47bb0397abf77fddb0ac94627b5335e75b04e60f8e60a5a/eyJlcGlzb2RlSWQiOiI3ZDUwMWRhOC01NmFkLTQ0OTAtOTIyYi0xYWM2NjllMDgxMjEiLCJwb2RjYXN0SWQiOiJkYTgzYjczZS1kYjY0LTQwMWMtOWY3ZC00NGM4MGQ1NmRlY2UiLCJhY2NvdW50SWQiOiI2NDJkNGZjMDY5MmZjZmFlNzZhOWM0ZjYiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE3YzdjMmEzMTgzNzBmZjE2MjhjNmJiL2dyYWhhbS13aWxrZXJzb25zLXN0dWRpby1jb21wb3Nlci0yMDI2LTgtMTJfXzE1LTU5LTYubXAzIn0=.mp3" length="75226949" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/da83b73e-db64-401c-9f7d-44c80d56dece/episodes/7d501da8-56ad-4490-922b-1ac669e08121/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Welcome to the first episode of Sports Performance CEOs with my friend, mentor, and business partner Pat Rigsby. &lt;/p&gt;&lt;p&gt;&lt;br /&gt;Pat has over two decades of coaching sports performance business owners and has co-founded over 35 different businesses including two franchises that were ranked number 1 in their category. &lt;/p&gt;&lt;p&gt;&lt;br /&gt;In this episode we break down: &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How the sports performance industry has changed over the past 20+ years, and what the best operators are doing differently&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Competing as an independent gym owner against private equity and franchise expansion&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The thinking behind our unconventional franchise model, and what makes it different&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Where the sports performance is headed over the next decade&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Pats 3 biggest lessons from co-founding businesses&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:39:11</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/da83b73e-db64-401c-9f7d-44c80d56dece/logos/6e20f69d-866b-43f6-9c59-92a6793cc25e.png"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>The Sports Performance Industry Is Being Reshaped. Here&apos;s How to Survive It. </itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>