Productized Podcast

199. Leading with a Product Mindset in the Age of AI with Dave Ross, from Miro

Productized — Tue, 19 May 2026 11:00:00 GMT

In this insightful interview, Dave Ross, from Miro, shares his expertise on how AI is transforming product management, team collaboration, and leadership in the tech industry. Discover practical strategies for adapting to rapid change, fostering innovation, and leading with a product mindset in the age of AI.

Takeaways

AI's impact on product management and team collaboration
Strategies for adapting to rapid technological disruption
Leadership and culture in AI-enabled organizations
Mastering AI in Product Management: Strategies for the Future
Leading with a Product Mindset in the Age of AI

Chapters

00:00 Introduction to Product Leadership and AI

01:50 The Impact of AI on Product Management

04:09 Collaboration in the Age of AI

07:09 Evolving Product Leadership

08:03 Leading from the Front

10:54 Customer-Centricity in Product Development

13:27 Vibe Coding and Agile Principles

16:44 Transforming AI Usage in Teams

18:53 Overcoming Bottlenecks in Collaboration

22:25 Transformational Journey at Miro

23:10 Embracing Failure: Internal Rituals at Miro

25:04 Simplifying Complex Ideas

27:07 Cultural Differences in Feedback

28:40 Shaping Company Culture Through Feedback

31:07 The Future Vision of Miro

35:49 The Importance of Continuous Learning

Connect with Artur - https://www.linkedin.com/in/arturpoluektov/

Connect with Dave Ross - https://www.linkedin.com/in/davidmross/

Follow Productized - https://www.linkedin.com/school/productized/

Join us at Productized Conference 2026 - https://productized.co

Explore Miro - https://miro.com

198. Rethinking Conferences with Productized Curators Radhika Dutt and Ricardo Luiz

Productized — Tue, 12 May 2026 11:00:00 GMT

This episode features a deep conversation with conference curators Radhika Dutt and Ricardo Luiz about the art of conference curation, product thinking, and building communities. They share insights on vision-driven events, the importance of reflection, and the future of product conferences.

conference curation, product thinking, community building, vision-driven events, product management, reflection, conference planning, community of practice

Conference curation as a reflection of product vision

The importance of community and genuine conversations

Challenges in curating diverse and impactful lineups

The role of reflection and sharing learnings post-conference

Future of product conferences in a fast-changing world

Radhika Dutt and Ricardo Luiz

Beyond the Build: Rethinking Product Conferences and

Community - The Art of Conference Curation: Insights from Radhika Dutt and Ricardo Luiz

"Conference cliches that waste time"

"A cohesive theme moves the industry"

"LLMs focus on knowns, not unknowns"

Chapters

00:00 Introduction to Beyond the Build

01:49 The Importance of Learning at Conferences

05:00 Curating a Conference: The Challenges

06:14 The Role of Thoughtful Talks

09:33 Rethinking Product Management

17:04 The Shift in Product Development

20:33 Creating a Cohesive Conference Lineup

24:28 Curatorial Decisions and Challenges

28:48 The Community Aspect of Conferences

31:11 Exploring AI in Product Management

35:47 The Importance of Understanding Before Building

39:00 Innovative Workshop Approaches

39:48 The Human Element in Collaboration

46:11 The Relevance of Conferences in a Fast-Paced World

54:48 Creating Lasting Impact at Productized 2026

Resources

Radical Product Thinking Book by Radhika Dutt - https://www.amazon.com/dp/B0B8V4V4X4

Produtize Conference - https://produtized.com

Impact First Product Teams by Matt LeMay - https://www.amazon.com/dp/B09V4V4X4

Radical Product Thinking (book and movement) by Radhika Dutt - https://www.amazon.com/dp/B0B8V4V4X4

Guests

LinkedIn - https://www.linkedin.com/in/radhika-dutt/

LinkedIn - https://www.linkedin.com/in/uxluiz/

197. The PM Scale Paradox: Rodolfo Cristovão Product Director and Mike Yeardley, VP at Feedzai

Productized — Thu, 23 Apr 2026 20:39:17 GMT

The conversation delves into the evolution of product scaling, the pivot to financial institutions, and the transformation of Feedzai. It also explores the learning curve for product managers, the evolution of PMs at Feedzai, the art of saying no, and the core value of Feedzai. The conversation covers topics such as value detection, AI and machine learning in fraud detection, limitations and future of AI in fraud detection, sustainability and evolution of the business model, product as an intelligence engine, data-led product development, agentive AI, cloud infrastructure, transition to cloud infrastructure, transaction risk assessment, emerging risks and challenges in fraud detection, and the role of product managers in fraud detection.

Takeaways

Product scaling through industry pivot
Evolution of product management from startup to scale Value Detection
AI and Machine Learning
Cloud Infrastructure
Fraud Detection
Product Management
Data Intelligence

Chapters

00:00 Introduction to Product Scaling
07:14 Evolution of Feedzai
13:03 The Evolution of PMs at Feedzai
26:39 Saying No and Decision Framework
36:30 Core Value of Feedzai
44:29 Cloud Infrastructure and Data Residency
50:26 Transition to Cloud Infrastructure
56:08 Emerging Risks and Challenges in Fraud Detection

107. André Albuquerque: Tech giants, luck surface area and becoming a PM in a month

Productized — Tue, 19 Jul 2022 09:08:21 GMT

In this episode, João was speaking to André Albuquerque, VP of Product at Kitch, founder of the One Month PM and one of the speakers of the first Product Weekend event, held in May. André has a vast and diverse experience. He worked at Google, created a course and community to help people build better products, helped grow Uniplaces from the ground up and now he's doing the same at Kitch. Besides being a VP of Product he is also a professor, a startup advisor, a surfer and a father to an 8-month-old dog. By the end of the episode, you have a lot of books, travel and podcast recommendations from him. I hope you enjoy the episode and learn as much as I did. Time notes: [0:15] Introduction of André [0:55] André's high school experience and career path [6:25] Landing a job at Google and the main learnings [12:00] Advice for young people in order to become great managers [15:40] Interviewing back on job interviews and digging deeper [19:29] Balancing between a hardworking student and a lazy path [21:40] Working at Google and at the NGO and advice on the path [24:30] NGO experiences and the doors opened by them [28:30] Working in product at UniPlaces, the main challenges and becoming the Head of Growth [33:25] Getting started in product management [36:38] What are the main differences between entrepreneurship and product management from the lecturer's point of view [38:46] Becoming an advisor for the first startup [41:50] Common sense is the key to product management and passing on the personal experience [43:10] What is Kitch all about and how this concept was started [51:55] Tour of duty in Kitch [57:00] The One Month PM idea development and implementation [1:03:30] Opportunities brought by One Month PM and newsletter [1:06:10] Prioritising the right activities, and hobbies and spending free time [01:10:35] 3 favourite books [01:14:50] 3 favorite podcasts PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.

96. The Future of Cities E04: The importance of local city management. w/ Luís Newton

Productized — Thu, 31 Mar 2022 11:12:00 GMT

Host André Marquet talks to Luís Newton, the President of Estrela's Borough in Lisbon. Luís has been in this role for almost 9 years, although he is working in this field in total for over 20 years. Timestamps: Introduction of guest [1:20] How does a day of President of the Borough look like [2:00] How helping for Ukraine is being organized: humanitarian support, housing, education [4:30] How did Luís decide to dedicate his life to politics and people [11:00] First Luís job in Borough of Lapa [12:00] Naval engineering at IST - would Luís like to be working in that field now [15:30] What age did Luís start in politics - family history in politics and its influence on Luís's decision [18:00] What were Luís's priorities in the last 2 terms; TOP 3 priorities of Estrela Borough now [23:00] A basis of management in Estrela's borough - voting for people's ideas on the app [30:30] Estrela has an excellent President, or a great team? [36:30] How to explain political legislative flow to a 6-year-old child [37:00] Who is the boss of the President of the Borough? [42:00] How to encourage people to be more participative in politics [43:45] How to pitch Estrela to working parents [46:30] Pitching Estrela for Gen Z - it is the most instagrammable district of Lisbon [49:50] Can Estrela be less car-dependent and more bike-friendly? [52:30] Expansion of Gira bikes to Estrela [57:20] What does Luís think that boroughs should do? [1:00:00] Best practices of work at the borough [1:05:00] Budgets of boroughs and salary of presidents [1:07:00] How can law change the lives of boroughs [1:09:30] What did the jury consider as most important in your work to have awarded you in the role of CIO [1:15:00] City apps merging and development ideas [1:17:00] Should Lisbon be having a CTO, CIO or COO [1:21:00] How many months does it take to start fully working after being elected [1:25:30] If Luís had the superpower to change anything about government policy, what would it be? [1:28:00] Removing the train line between the city and the river [1:30:00] Envisioning the use of technology to improve people's lives [1:33:15] Quantum computing as a new technology Luís would learn if he had three months [1:35:40] Trends in population change in Estrela borough [1:38:40] What advice would Luís give to his younger self [1:40:20] What would Luís recommend to visit in Estrela [1:43:00] 📕 Book recommendation: Benjamin Barber "If Mayors Ruled the World: Dysfunctional Nations, Rising Cities" PRODUCTION 🎙 The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize! For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized. This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa. Do you want to become a part of the Productized community? Sign up for our Academy 👉🏼 https://productized.mn.co/

Lauren Isaacson - Research Insights Into Informed Decisions

Productized — Mon, 10 May 2021 13:43:05 GMT

Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. She began her career doing research and brand strategy for digital ad agencies in Los Angeles, California, but left that world behind and gravitated towards a career in research after moving to Canada in 2009. Since then, she has been an in-house research team of one for Motion Canada and TELUS Digital, an interim leader of the market research department of BC's hydroelectric utility, a subcontractor for agencies such as Blink, Macadamian, and Applause, and a direct consultant for small start-ups, national organizations, and anything in-between. Time Notes: [1:58] How is Lauren taking adventures during this crazy year [3:12] 1% for the Planet: Lauren's a mission with the Environment [5:40] From the advertising world to Research [7:05] "I love what I do because I am good at it" [7:12] The birth of Curio design [8:00] What are the main needs of companies? Do you feel a big difference between small and big companies? [13:30] "People don't get how difficult it is to get get the right people, especially in B2B" [15:46] The difference between physical and digital products [18:12] Latest research trends and innovations [19:30] Chasing Rabbits - Turning Research Insights Into Informed Decisions. [21:50] Passions and projects, travels [22:20] Lauren's Bucket list Trip [23:58] "It's hard to have a good Work-Life when you love your job" [24:50] Plans for the future. [25:10] Q&A: What are the essential characteristics that someone who wants to start a business needs to have? Medium Post 👉 https://productized.medium.com/podcast-with-lauren-isaacson-875b5ed9f894

Gonçalo Gaiolas - VP Product Outsystems

Productized — Wed, 16 Dec 2020 19:57:46 GMT

Although Outsystems is an example of Low Code, the focus of the company is not on code but on PRODUCTIVITY. Creating platforms that have an impact on teams, Low code is one way to achieve this goal but during the interview, Gonçalo showed us other strategies from AI to software automation.

188. Mastering AI in Product Workflows: Real-World Advice from Mustafa Kapadia

Productized — Tue, 22 Jul 2025 11:00:00 GMT

🎙️ Can AI really empower product managers, or just replace them?

In this thought-provoking episode of the Productized Podcast, host Pedro Ganço sits down with Mustafa Kapadia, product leader and AI strategist, to explore how artificial intelligence is reshaping the role of product managers.

They break down:

➡️ How AI can streamline daily tasks

➡️ Why context is key in prompting

➡️ What a good AI playbook actually looks like

➡️ How to work with AI agents for automation

➡️ Why we’ll need more PMs in the future of product work

Mustafa shares practical advice, frameworks, and mindset shifts for PMs who want to use AI intelligently, not just experimentally.

Whether you’re new to AI or already testing tools like ChatGPT or Claude, this conversation is a must-listen for any product leader ready to grow with the future.

📌 Chapters:

02:51 The Role of AI in Daily Tasks

05:34 AI as a Tool for Enhanced Creativity

08:02 Decision Making: Human vs AI

10:56 Practical Applications of AI for PMs

13:30 Framework for Effective AI Prompting

16:06 Real-Time AI Analysis in Product Management

22:46 The Power of AI in Product Management

26:02 Creating a Playbook for Effective AI Use

28:45 Aligning Projects with OKRs

34:07 Understanding AI Limitations and Capabilities

37:36 Synthetic Users: A New Approach to User Research

43:25 Differentiating Yourself as a PM with AI Skills

44:32 Embracing AI: The Need for Skill Development

47:20 The Evolution of AI Usage: From Basics to Mastery

48:12 Understanding Agentic AI: The Future of Automation

55:46 The Future of Product Management: More Jobs or Less?

🔗 Connect with Mustafa: https://www.linkedin.com/in/kapadiamustafa/

🔗 Newsletter: echo-point.com

🔗 AI Prompt Framework: https://mustafakapadia.substack.com/p/pms-ultimate-ai-prompt-framework

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Join us at Productized Conference 2025 in Lisbon → https://www.productized.co

Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!

#AIProductManagement #ProductOps #ProductStrategy #FutureOfWork #AIInProduct #AIPlaybook #CreateChangeTogether #ProductizedPodcast

105. João Santos: From IT to Product, a growth mindset and aligning everyone around an outcome.

Productized — Mon, 04 Jul 2022 19:07:43 GMT

In this episode, João was speaking with João Santos, Director of Product Management at Outsystems and one of the speakers of the first Product Weekend event, held in May. There he talked about the main non-obvious lessons he learned in 10 years in Product Management and also about the nuances of the relation between Product and Engineering. João has a long experience in the software industry and in this conversation he shares some of his stories as well as useful advice for anyone working in Product. Besides being a director of product management he is also a father, a learning geek, a great storyteller and a really fun person to chat with. Time notes: [0:10] Introduction of João. [1:00] How did João end up studying computer science? [4:05] Connection between business and technology. [4:50] Working for Altitude for 14 years. [6:40] How did João end up as a product manager? [10:33] Hobbies of João and how they change. [13:50] What is OutSystems about? [20:28] Product Management Academy and opportunities brought by it. [24:49] Growth mindset and the urge to learn that was always there. [26:40] What are the main ways in which João challenges himself to grow? [27:55] What does João read? [28:35] Did someone ever aim to take João's place? [30:50] Competition for a position and challenged credibility. [35:00] The challenges as a Product Manager. [37:00] How to make sure everyone in the team has the same objectives? [42:36] Common myths in product management. [45:12] What is the right way to ask "why"? [48:18] What is the key to balancing taking on new challenges and helping colleagues and focusing on what really matters? [51:30] An advice for an 18-year-old self. [52:30] The most inspiring leader João had met. [54:55] Recommendations. PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by João Moita and production help by Productized, André Marquet and Evelina Bogdiun. [53:34] Coffee with any historical figure - which one?

174. The Secret Power of Your Voice: Inês Moura on Speaking with Confidence & Influence

Productized — Tue, 01 Apr 2025 11:00:00 GMT

In this episode, host Pedro Ganço sits down with Inês Moura, an executive voice coach with over a decade of experience in helping professionals enhance their vocal presence. They dive into the art and science of voice, exploring how small adjustments in tone, projection, and mindset can lead to powerful transformations in communication.

Inês shares her journey as a coach and author of The Secret Power of the Voice, offering practical techniques for improving assertiveness, storytelling, and remote communication. Whether you're a product manager, leader, or simply looking to enhance your vocal impact, this episode is packed with actionable tips!

Key Takeaways:

➡️ Your voice reflects your energy, confidence, and authenticity.

➡️ Reframing self-beliefs can help improve vocal presence.

➡️ Voice training should be a daily habit for real, lasting change.

➡️ Good audio equipment matters for remote communication success.

➡️ Silence is powerful—reducing filler words improves clarity.

➡️ AI tools can enhance your speech practice and provide feedback.

Chapters:

00:00 Introduction to the Power of Voice

00:59 Inês Moura's Journey and Expertise

07:50 Common Voice Issues and Solutions

10:56 Transformations Through Voice Coaching

17:34 The Process of Writing a Book on Voice

21:49 Reframing Identity Through Voice Coaching

24:30 Starting the Journey of Communication Improvement

27:45 Voice Techniques for Product Managers

32:54 Enhancing Remote Communication

35:58 Practical Voice Warm-Up Techniques

43:03 Overcoming Filler Words in Speech

Where to find Inês: https://www.linkedin.com/in/inesmoura/

🌎 Website: https://www.voicepowerleadership.com

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

97. The Future of Cities E05: Activism's role in innovative policy creation. w/ Ksenia Ashrafullina

Productized — Wed, 06 Apr 2022 09:42:48 GMT

Host André Marquet talks to Ksenia Ahsrafulina. She is an activist, the Founder of Invisible City non-profit organization, which is helping emerging artists to perform more and get paid fairly. She is a co-founder of the civic movement Lisboa Possivel for inclusive mobility in Lisbon. And she calls herself a “self-employed diplomat” for the virtual embassy of Russia of the future in Portugal. Time stamps: Introduction of the guest [1:20] How did Ksenia start her path in activism [5:00] Ksenia moved to Europe from Russia - what was the reason for that? [6:40] How did Ksenia learn Spanish (Ksenia speaks about her mad obsession with southern countries) [9:30] Self-employed diplomat for Russia - what is this title about? [13:30] How did Ksenia learn 9 languages [16:30] What TV hosts are expecting Ksenia to stand for [18:00] Is there a democratic deficit in Portuguese society? [19:40] Invisible City NPO development [24:00] Organization of events for solidarity [26:15] What's the connection of Invisible City and Lisboa Possível [29:20] Work towards mobility improvement in Lisbon [31:00] Bike lane in Almirante Reis [32:00] How to start on being an activist? An activist guide with all the information [37:00] Ksenia is organising an event about petition writing[41:20] Problem of the bike lanes in Baixa downtown [43:30] Engaging youth in activism [50:00] What is Ksenia the most passionate about in her job [51:00] Besides work and activism, what are Ksenia's hobbies [53:20] Which technology would Ksenia learn if she had to choose one? [55:10] What kind of innovation tech-people could create to make activist's life easier? [57:00] What words of advice would Ksenia give her younger self [59:00] Book recommendations [1:00:30] 📕 Why Nations Fail by Daron Acemoğlu 📕 Raised From the Ground by José Saramago 📕 Letters From a Stoic by Seneca 📕 The Selfish Gene by Richard Dawkins Useful links: https://lisboapossivel.pt/ https://invisiblecity.eu/ PRODUCTION 🎙 The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize! For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized. This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa. Do you want to become a part of the Productized community? Sign up for our Academy 👉🏼 productized.mn.co/

Product Strategy And Product Success By Roman Pichler

Productized — Fri, 10 Aug 2018 11:58:35 GMT

Roman Pichler explains, during his talk, how to formulate and to develop an effective product strategy by taking into account your innovation strategy and your product’s lifecycle stage. Join #productized18 to learn more about the latest trends.

163. Navigating Innovation: Andy Nesling on Robotics, IoT, and Defense Tech in Product Management

Productized — Tue, 14 Jan 2025 12:00:00 GMT

In this episode, host Andre Marquet sits down with Andy Nesling, head of engineering and product at Cervus, to explore the multifaceted world of product management. They discuss the integration of cutting-edge technologies like IoT and robotics in product development, the unique challenges of managing military training products, and the pivotal role of agile methodologies. Andy shares his journey from Dyson to the defense tech sector, offering insights into leading hybrid teams, aligning OKRs with business goals, and the ethical considerations in defense technology. Tune in to learn how to navigate complex engineering challenges, foster innovation, and maintain a customer-centric approach in an ever-evolving industry.

Key Takeaways:

➡️ Agility is crucial for successful product management.

➡️ Integrating IoT and robotics presents unique challenges.

➡️ Leading hybrid teams requires effective communication.

➡️ Ethical decision-making is vital in defense tech.

➡️ Aligning OKRs with business goals ensures success.

➡️ Innovation is key to long-term business growth.

➡️ Data-driven decisions improve effectiveness in training.

➡️ Involving stakeholders fosters alignment with objectives.

➡️ A customer-centric approach drives value.

Chapters:

00:00 Introduction to Product Challenges and Opportunities

05:48 Innovation in IoT and Robotics

12:52 Complexities of Product Management in Robotics

17:56 Leading Hybrid Product and Engineering Teams

23:12 Navigating OKRs in Product Development

31:11 Balancing Day-to-Day Needs with Long-Term Vision

35:43 Opportunity Cost in Innovation

43:29 The Future of Defense Tech and Innovation

Where to find Andy: https://www.linkedin.com/in/andynesling/

Where to find Andre: https://www.linkedin.com/in/marquet/

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

98. The Future of Cities E06: Future education - how will school K12 be offered? w/ Tim Vieira

Productized — Thu, 07 Apr 2022 09:19:54 GMT

Host André Marquet talks to Tim Vieira. Tim established one of the first independent microbreweries in South Africa. Later, he also joined the Executive Program at Chicago BOOTH School in London. Today Tim is the CEO of Brave Generation Academy, which provides every learner with a specialised and holistic education. Timestamps: Introduction of the guest [0:30] What was Tim's first entrepreneurial project? [3:30] Insights of Tim's last trip to the US [7:10] Tim's participation in the Portuguese Shark Tank TV show [11:25] Why Tim has chosen to live in Portugal and be an ambassador for it? [16:20] Brave Generation Academy (BGA) development and relation to Cascais municipality [19:00] What does a typical Tim Vieira workday vision look like [22:20] Tim's 181 day trip around the World with family [26:30] What is the Brave Generation Academy about and how did it start? [29:40] Criticism about online education is based on starting on the screen the whole day [36:50] Competition in education-based products [39:40] Is it possible to enrol on the University by attending a non-traditional school? [43:00] What nationality kids are attending BGA? [45:20] Digital education platform development [51:40] Plans around a BGA version for Sports Academy [53:10] Is BGA good for kids who want to focus on a specific niche, e.g., chemistry lab [55:20] What new technology would Tim learn if he had 3 months to do it? [1:04:20] Words of wisdom for younger Tim [1:08:20] Tim's recommendations [1:10:20] Documentary on Netflix: The short game PRODUCTION This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa. The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize! Do you want to become a part of the Productized community? Sign up for our Academy HERE

89. From Computer Graphics to Lisbon’s Uni: A Life in Computer Science Education with Miguel Dias

Productized — Thu, 09 Dec 2021 10:34:49 GMT

Recently we’ve had the great pleasure of chatting with Miguel Dias, who has 30 years of experience, with more than 10 in the industry leading R&D and Business Development. Miguel is a founder of BIX Citizen a Cloud Service Provider of Home Telehealth and Business Developer of Indicio Solutions, a B2B Cloud Service Provider of Spoken Communication, Data Communication Intelligence and Big Data Analytics. Currently, he’s an Associate Professor with Habilitation in the Department of Sciences and Information Technology at ISCTE University in Lisbon, teaching graduate courses in Computer Graphics and Virtual and Augmented Reality. Timenotes: [15:00] How did he get into the early field of computer graphics [22:20] Talking about 3D rendering libraries and VHS clips https://www.youtube.com/watch?v=zu2zF-us8TE [31:00] Early 1990s at the forefront of the TransEuropean networks IP on top of ATM [35:40] 1998 - guided a bunch of students from ETI 1998, to work on AR /VR projects https://www.youtube.com/watch?v=3CVi6qNa2d0 [38:40] 11 years at Microsoft [48:30] How to disrupt a public agency with the power of tools like design thinking, service design, and business model generation [55:30] Computers Graphics challenges in University [01:07:00] Books recommendations Books Recommendation: - People Management: 📒 Matrogiacomo, S., Osterwalder, A. (2021), High-Impact Tools for Teams, Wiley - Creativity and Innovation in Design: 📒 Lewrick, M., Link, P., Leifer, L. (2020). The Design Thinking Toolbox, Wiley 📒 Brown, T (2009), Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, HarperCollins, 2009, ISBN-13: 978-0062856623 General Knowlegde: 📒 “Introdução Á Ética Empresarial”, 2ª Ed. de João César Das Neves 📒 “Como Conduzir uma Negociação - Chegar ao Sim”, Roger Fisher, Bruce Patton e William Ury, Lua de Papel 📒 “Sapiens”, Yuval Noah Harari, 26ª Ed, Elsinore 📒 “A estranha ordem das coisas”, António Damásio, Circulo de Leitores, 2017 📒 “Sentir e Saber, A caminho da consciência”, António Damásio, Circulo de Leitores, 2020 “Steve Jobs”, Walter Isacson, Simon & Schuster Ed, 2011 PRODUCTION This podcast was hosted by me, André Marquet. Produced by Teresa Segismundo, with research by Katarzyna Chryczyk and sound editing by Miguel Sousa. -- The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized.

106. Diogo Rendeiro: Product at tech unicorns, perfectionism, remote work and unique passions

Productized — Wed, 13 Jul 2022 12:41:43 GMT

In the 3rd episode of the podcast, João Moita is speaking with Diogo Rendeiro, Head of Produc at Amplemarket and one of the speakers of the first Product Weekend event, held in May. Diogo has a vast experience in Product, having worked at 3 different tech unicorns and now at a fast-growing early stage company. In this conversation he shares some useful insights and personal stories about his path. Besides being a Head of Product he is also an empathic mentor, an innovator at heart and a fun person with the craziest passions. By the end of the episode, you have some books and travel recommendations from him. I hope you enjoy this episode. Time notes: [0:10] Introduction of the guest [0:55] Passion for computers and technology since childhood [4:30] Starting University being confident about the future path [5:50] In University, Diogo expected his future to be in programming [7:20] Professional paths of Diogo - consulting, research and academia [10:30] Realise of expectations from the career, Berlin and fridges with free Coca Cola [14:34] Product management at Zalando experience [18:10] Personal experience of first time living abroad, logistics, friends & personal change [24:12] Diogo's attraction to unicorn companies [26:36] "Innovator's dilemma", the book's message and impact on operating day-to-day [35:30] What is Amplemarket company about and joining the company [40:54] Differences between working in product management for huge companies and small companies, super closely with the founders [43:48] Stage of hiring a product manager in a company [46:20] The biggest challenge in a product is growing the product team [49:18] The tendency towards perfectionism and rationalising it [51:28] Mentors that help to succeed in the product management path and being a mentor [55:30] Monitoring work-life balance and having fun at work [1:02:10] Future of the remote work [1:05:05] Unusual hobbies: collecting hats, and pipes, and playing with LEGO [1:09:55] Books, cities and podcasts recommendations. This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.

Dan Olsen - Build the Right Thing for the Right People

Productized — Fri, 26 Mar 2021 15:00:36 GMT

Dan Olsen is a product management trainer, consultant, and author. At Olsen Solutions, he works with CEOs and product leaders to build strong product teams. His clients include Google, Facebook, Amazon, Uber, Box, and Walmart. Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan was a product leader at Intuit and several startups. Dan lives in Silicon Valley, where he founded the monthly Lean Product Meetup which has over 10,000 members. https://productized.medium.com/productized-podcast-with-dan-olsen-9862f0989608 👉 Show Notes [02:20] Covid’s impact on Dan Olsen’s work and routine. [03:20] Countries where Dan sees most Product Culture Growth [04:25] Who should read “the lean product playbook” today? Who is the book addressing today? [08:40] Dan’s thoughts on the emergence of No Code. [09:24] How to Build the Right Think for the Right People [11:30] The beginning of Dan’s career, in the defense industry, designing nuclear submarines, the Virginia class submarine. [17:24] How does product management in large firms like Google and Apple, differ from product management in other environments, and should the philosophy be the same? [21:26] Tips for people that want to get into product. [24:43] The Lean UX meetup in Silicon Valley organized by Dan Olsen [28:50] Q&A: Using Product Management Tools to Design Great Customer Experience [34:53] Q&A: Changing the mindset on the importance of PMs. How do we convince them to kind of give this opportunity to get more people to falling into the role earlier on, and not just when there’s already chaos? [40:30] Values design brings to the product and users' experience. [41:45] Q&A: Breaking into Product Management Roles: Product Manager vs Product Owner [45:00] Best interface to merge startups [41:45] Breaking into Product Management Roles: Europe vs the US ⚡ENJOY 30% DISCOUNT ⚡https://bit.ly/3fiOIVU

153. Denise Tilles, Chief Product Officer and Founder at Grocket: How Product Operations Drive Innovation and Growth

Productized — Tue, 23 Jul 2024 11:00:00 GMT

We're here with Denise Tilles, Chief Product Officer and Founder at Grocket, to delve into the essential aspects of product management and operations. Denise Tilles wrote the recently published book Product Operations. Co-authored with Escaping the Build Trap’s Melissa Perri, the book is the must-read guide technology leaders have been missing. With over a decade of product leadership experience, Denise supports companies like Bloomberg, Sam’s Club, and athenahealth by strengthening capabilities around: Product Operations, Product Strategy, and establishing a Product Operating Model. Denise shares her expertise on the importance of product operations in enabling meaningful outcomes for companies, the critical components of a successful product strategy, and the challenges of product transformation. Discover the significance of product operations in simplifying ways of working, the importance of vision and strategic intent in product strategy, and the crucial role of financial acumen and data literacy for product managers. Denise offers insights on addressing challenges such as misaligned roadmaps and lack of access to data, and highlights metrics for measuring the success of product strategy. Join us for an engaging conversation on these pivotal aspects of product development and operations. This Episode's Topics: - Importance of Product Operations for Company Outcomes - Key Components of a Successful Product Strategy - Challenges in Product Transformation - Simplifying Ways of Working with Product Operations - Addressing Misaligned Roadmaps & Data Access Issues - Measuring Product Strategy Success - Financial Acumen & Data Literacy for Product Managers Recommended Books: Product Operations Burn Book: A Tech Love Story The Culture Map The Phoenix Project

SUMMER SALES tickets to the Conference: https://www.productized.co/tickets Where to find Denise: https://www.denisetilles.com/ LinkedIn: https://www.linkedin.com/in/denisetilles/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

126. Melissa Perri, author of Escaping the build trap

Productized — Fri, 11 Aug 2023 08:50:12 GMT

In this episode of the Productized podcast, our host Margarida Cosme speaks with Melissa Perri, author of the book Escaping the build trap. In this episode, Melissa deep dives into her extensive career and how the experience of being a software engineer and designer helped her become a better product leader. We also discuss escaping the build trap topic and what companies can do to become more outcome centric. Melissa talks about predictions over the last years and shares some trends she believes will become relevant in product management. I hope you enjoy this episode!

#GirlsWhoProduct with Katerina Suchkova, Product Leader & Entrepreneur

Productized — Tue, 07 Jan 2020 15:20:09 GMT

Passionate Product Leader and entrepreneur Katerina Suchkova has worked across various B2C and B2B product areas during her 10+ year career in both startups and large organizations. Applying design thinking in Product Management has become her passion and expertise. When she is not thinking design and product, Katerina advises at #BUILTBYGIRLS, coaches Product Managers at HireClub, explores the world, reads books, appreciates cinema, teaches yoga, and enjoys sunsets. Listen to this interview and discover how we can help the product community in an inclusive way.

Lean UX: Five Lessons From The Battlefield By Colman Walsh

Productized — Fri, 10 Aug 2018 11:29:41 GMT

Colman Walsh takes a tour through the key concepts and ideas behind Auftragstaktik and the impact they had in the field of battle. In this way, he outlines five lessons that practitioners of Lean UX can learn from the battlefield. Join #productized18 and learn more about the latest trends.

192. What Comes After SWOT? Krasi Bozhinkova’s Fresh Frameworks for Product Strategy

Productized — Tue, 19 Aug 2025 11:00:00 GMT

How do you build great products in a world that’s constantly changing?

In this episode of the Productize Podcast, host Pedro Ganço is joined by Krasi Bozhinkova, strategic designer and founder at Owtcome, to unpack how empathy, creativity, and foresight are the new edge for product leaders.

From her origins in space communications engineering to reshaping how we think about product discovery, Krasi shares:

➡️ Why most product roadmaps are too “clean” to be human

➡️ How to overcome decision paralysis in uncertain markets

➡️ The danger of over-optimizing user journeys

➡️ What AI can’t do (and why your judgment still matters)

➡️ Her own frameworks like the Critical Need Model and Multi-Ocean Strategy

Whether you're a designer, product manager, or founder — this episode is packed with insights that will challenge how you think and how you build.

Chapters:

01:06 Career Journey: From Engineering to Product Management

03:39 Creating Impact through Product Bootcamp

05:58 The Role of Design in Product Management

12:13 Innovative Frameworks: Critical Need Model and Multi-Ocean Strategy

17:04 Understanding Generational and Industry-Specific Challenges

22:43 The Importance of Empathy in Product Management

28:53 Embracing Uncertainty in Product Discovery

32:57 The Future of Product Management with AI

40:12 Responsible Design and Ethical Considerations

40:55 Advice for Aspiring Product Managers

🔗 Connect with Krasi: https://www.linkedin.com/in/krasi-bozhinkova/

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🛠️ Krasi will also be running a highly interactive workshop at the Productized Conference 2025! Don’t miss your chance to dive deeper with her live on October 16.

🎟️ Get your tickets at: https://productized.co/tickets

🔗 Stay tuned, follow us on LinkedIn, and hit that subscribe button for more!

“An Introduction to Modern Product Discovery” by Teresa Torres

Productized — Sat, 17 Dec 2016 17:48:45 GMT

Teresa Torres’ keynote on “An Introduction to Modern Product Discovery Practices” took place on the final day of the Productized Conference 2016. The keynote was designed to explain to the audience some of the changes that have been seen in the last 5 years in the world of Product Management. Teresa spoke about how to understand the latest trends in the field and additionally how to pick-and-choose these methods to form a coherent strategy that ultimately lead to a better product.

Gibson Biddle - Hacking Your Product Leader Career

Productized — Mon, 05 Apr 2021 16:41:43 GMT

[02:07] Covid's impact on Gibson's work and routine. [4:10] Ask Gib - Gibson's new creative endeavors. [4:38] Self-improvement opportunities Gibson found on a climbing expedition in Alaska. Climb Mount Hayes, which is a 14,000-foot peak in the middle of Alaska [5:10] Lesson 1 from the climbing expedition [7:11] What Led Gibson's Career Toward Product? [9:05] Six key ideas of Leadership [10:44] "Don't worry too much about your weaknesses. Companies are hiring you for your superpowers, those two key skills that really make you special." [11: 55 ] Hacking your product leader career Masterclass with Gibson Biddle [15: 29 ] Personal board of directors - a collection of mentors and peers that you can talk [18: 35 ]How to build my personal board of directors? [24: 00 ] Advice for people aspiring to become VP of Product [26: 12] Cross-functional leadership [28: 12] "The job of a product leader is to delight customers in hard to copy margin, enhancing ways and margin Hanson just means make money" [33:57] Netflix culture [35:17] Product management strengths and or disruptions for this year and next year [39:24] How do you discover your superpowers? "What are you so passionate about that you think about it two in the morning and that will drive your intellectual curiosity, your persistence. That's what makes people great at their job!" [45:55] "How do I feel about my relationships, community, and social? How do I feel about the degree that I can set my own course for autonomy? How do I feel about the opportunity for mastery and learning in my job? How do I feel about my opportunity and doing my job to provide purpose and meaning?" [47:10] How to Define Your Product Strategy

93. The Future of Cities E01: Building for Resilience w/ Justas Petronis

Productized — Thu, 10 Mar 2022 11:57:28 GMT

Host André Marquet speaks with Justas Petrónis. Justas is the lead product manager at TransferGo. Justas holds a degree in Analytic Philosophy and studied at the University of Leuven and Vytautas Magnus University. He also regularly lectures about Marketing and Epistemology. He used to teach Philosophy of Mind & Theory of Artificial Intelligence at the Kaunas University of Technology. Additionally, Justas calls himself a walkability and public transit advocate. In this podcast, we reason why every product manager needs to be a philosopher, the mantra of building things that don’t scale, and building certainty in the complete environment of uncertainty. And why the best way to reduce traffic jams by 30% is to fix public schools. Because optimizing for efficiency you will be in a situation where you leave people behind. Timestamps: 0:30 welcome 1:00 guest introduction 1:45 Justas tells about the change in his daily life in face of the RU-UA war 4:30 Is there a peaceful way out of war 7:40 How did Justas start in product management? 10:40 Epistemology: what does it mean to know? 13:10 How product happened in Justas life as a philosophy student | Talk with a modern philosophy lecturer over a drink leads to career decisions 15:45 Fascination about technology helps to find UX design 17:00 Justas's role in TransferGo, competitors of the company. How can money transfers be juxtaposed with bus drivers? 22:35 Helping people who don’t have access to banks. 24:20 Aspects of the work which Justas is the most passionate about 26:00 What would Justas learn in 3 months if he had to choose? 28:30 Clashes of different civilizations 29:50 “Short history of Russia” by Mark Galeotti 32:30 Product experience at Trafi. How did Justas start caring about mobility issues? Fixing traffic jams by fixing public schools. 37:50 Vilnius City Mayor Remigijus Šimašius. Metric-based thinking in Vilnius. 40:00 Building for resilience - What is the right way to start building product-driven cultures in cities? 44:20 Running a city is like running a family. 47:15 Experience at Trafi in Berlin during Covid-19. 52:10 Is it possible to productize for unexpected events? 59:30 What impacts do current political events have on businesses in Lithuania? How have the governments in Lithuania adjusted to the situation? 1:03:15 Advice for younger self, wanna-be philosopher/product manager. 📚Book recommendations: [1] “Energy and civilization history”, by Vaclav Smil - https://mitpress.mit.edu/books/energy-and-civilization [2]The fifth risk” by Michael Lewis - https://www.bookdepository.com/The-Fifth-Risk-Michael-Lewis/9780393357455 [3] “Short history of Russia” by Mark Galeotti https://www.penguin.co.uk/books/111/1119330/a-short-history-of-russia/9781529106381.html [4] Clash of Civilizations by Samuel P. Huntington 🎙 The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized. PRODUCTION This podcast was hosted by André Marquet, with research by Evelina Bogdiun and sound editing by Miguel Sousa.

No Obstacles Building Your Product Centered Delivery Culture By Jordan Brown

Productized — Tue, 24 Jul 2018 10:17:00 GMT

Many companies understand the value/benefits of becoming a holistic, design-driven, product-centric organization. Jordan Brown's experience as a consultant leading Lean Transformation initiatives at clients of many sizes, across various domains, that there are many obstacles to transforming the organization towards Product Centricity—the greatest of these, is CULTURE. Join us at #productized18 and learn about the latest trends.

84.1 Radical Product Thinking, The New Mindset for Innovating Smarter with Radhika Dutt

Productized — Fri, 15 Oct 2021 10:19:10 GMT

Part 1 | Episode 3 | Season 8 Online Book Launch with Radhika Dutt About the Book 📕 Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. Methodologies such as Lean and Agile have democratized innovation by teaching us to harness the power of iteration to innovate faster, but our ability to set a clear destination hasn't kept up with the pace. When we iterate without a clear vision or strategy our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that are often fatal to true innovation. In Radical Product Thinking (RPT) product development is led by the vision for the change it’s intended to create. This methodology helps leaders reimagine their problems and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides readers through these elements so they can develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory. This book gives organizations a repeatable model for building vision-driven products by helping us systematically translate vision and strategy into everyday actions so our product becomes a vehicle for creating the change we want to see in the world. Dutt shows us that you don’t have to be a natural-born visionary to produce extraordinary results. About the Author 😊 Radhika Dutt is an entrepreneur and product leader who has participated in four acquisitions as a result of the products she built; two of these were companies she founded. She currently advises organizations from high-tech startups to government agencies on product thinking. She's the author of an upcoming book on Radical Product Thinking that's scheduled for launch in September 2021 with Berrett Koehler - the book gives readers a systematic approach for building successful products that bring about the change we want to see in the world. Radhika graduated from MIT with an SB and M.Eng in Electrical Engineering and speaks nine languages while learning her tenth.

Product Culture In A Growing Organisation By Christina Schreck And Arne Kittler

Productized — Tue, 24 Jul 2018 10:11:41 GMT

Christina will present a variety of ways how the product managers at XING learn from and with each other. Arne will show how the framework “Auftragsklärung”, but also other methods lead to the early alignment of overarching topics and how they help product managers gain more clarity for their own thinking and team. Join us at #productized18 and learn about the latest trends.

184. Agile Transformation Without Purpose? Why It Fails, and How to Fix It I Ben Maynard

Productized — Tue, 24 Jun 2025 11:00:00 GMT

Why do so many Agile transformations fail, even when teams follow every process?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Ben Maynard, Agile coach, leadership expert, and founder of Sheev, to explore the missing ingredient in most product organizations: purpose.

Ben shares his deeply personal journey, from overcoming early life challenges to coaching leaders across the globe, and explains why methods alone won’t drive real change. Together, they explore how aligning teams around shared meaning leads to better collaboration, faster decisions, and more impactful products.

Whether you're navigating Agile transformation, trying to motivate a burned-out team, or redefining leadership in your company, this conversation will give you the clarity, and humanity, you need.

👇 What you’ll learn:

➡️ Why product teams feel misaligned—even with Agile in place

➡️ How to bring purpose back into product work

➡️ The problem with over-relying on frameworks and canvases

➡️ How AI fits into purpose-driven collaboration

➡️ Practical leadership tips for creating “contexts of care”

🎯 “Less method. More meaning.” That’s the mindset shift Ben says we all need to make.

Chapters:

02:18 Ben Maynard's Unique Journey and Background

05:14 The Importance of Personal Development and Sharing Experiences

07:41 Common Themes in Product Management Conversations

10:39 Podcasting Formats: Solo vs. Interviews

14:07 The Motivation Behind Starting a Podcast

17:03 Transitioning from Traditional Banking to Agile Practices

19:46 Challenges in Agile Transformation

24:51 Key Differentiators in Successful Organizations

27:45 Aligning Teams Around Purpose

30:12 The Importance of Repetition in Communication

32:42 Creating Context for Meaningful Work

35:52 The Role of Purpose in Adversity

37:30 AI's Impact on Agile Product Development

46:08 Integrating Purpose and Agile Methodologies

Where to Find Ben: https://www.linkedin.com/in/benmaynard-sheev/

Sheev: https://sheev.co.uk

Product Agility Podcast: https://productagilitypod.co.uk

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

From Strategy To Subscription Design For Enterprise Processes By Miguel Lopes

Productized — Fri, 10 Aug 2018 12:06:03 GMT

In this presentation, Miguel Lopes talks about the strategy for enterprise SaaS products to succeed in a complex decision-making process. Join #productized18 and learn more about the latest trends.

#GirlsWhoProduct with Juli Haubold, a Product Manager @Zalando

Productized — Tue, 14 Aug 2018 16:45:12 GMT

A sports enthusiast, professional communicator and a salsa dancer — meet Zalando’s Technical Product Manager Juli Haubold. Juli’s colleagues have always seen her as a huge asset to the organization, always stressing her commitment to fight for a thorough and professional result. Read this interview and find your own peace in leading products. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of interviews with women that have been able to beat the ‘product’ ceiling and get into the profession. Our mission is to inspire, connect and empower more women to get into product roles and help them consider ‘product’ as a venue of personal and professional growth. This project was made possible thanks to our partnership with Zalando Tech.

#GirlsWhoProduct with Sarah Garcia, Director of UX Research @ UEGroup

Productized — Fri, 17 Jul 2020 11:35:05 GMT

Get to know one of the workshop trainers of Productized Online 2020. Sarah Garcia, curious by nature, has a huge passion for understanding human behaviour, listening to the user and always motivating her team to do it. In this interview, we won't only talk about UX... We'll go deeper into the real-life aspects (the balance between work and private life and how to cope with it). Join us until the end, we are sure you won't regret it!

#GirlsWhoProduct with Mihaela Draghici, Product Manager @ Volkswagen Digital Solutions

Productized — Sat, 26 Sep 2020 13:00:32 GMT

Mihaela Draghici is a Product Manager at Volkswagen Digital Solutions. She is a Marketing woman that turned into a Tech woman. Mihaela is known for her passion, professionalism, and changemaker attitude both within her work and personal life. She is a strong advocate for gender equality and inclusive work environments in tech industries. What does Mihaela do when she’s not in the office? She is passionate about travelling, outdoors cycling, hiking and yoga.

167. Mastering Product Discovery: Insights, Gut Feeling, and Structured Management with Julia Bastian

Productized — Tue, 11 Feb 2025 12:00:00 GMT

In this episode, host André Marquet sits down with Julia Bastian, a product leader specializing in B2B product management, to explore the intricacies of mastering product discovery. Julia discusses her journey from UX research to product leadership and shares valuable insights into how structured insight management systems can streamline decision-making and align product teams. They dive into the delicate balance between relying on data-driven insights, gut feeling, and intuition—crucial elements for effective product leadership in complex domains.

Julia also highlights the ongoing digital transformation in the construction industry and how this shift impacts product management practices, particularly in B2B environments. From the importance of synthesizing customer feedback to integrating visual thinking into team discussions, Julia offers actionable advice on how to foster innovation while maintaining focus on business goals. This episode is packed with strategies that will help you navigate the challenges of product discovery, balance short-term execution with long-term innovation, and scale B2B products efficiently.

Key Takeaways:

➡️ Structured insight management aligns teams and enhances decision-making.

➡️ Gut feeling is valid but should be balanced with data and feedback.

➡️ Synthesizing customer feedback is more impactful than summarizing it.

➡️ Balance exploration and exploitation to drive innovation.

➡️ Digital transformation in traditional industries opens new opportunities.

➡️ Visual thinking reduces uncertainty and improves team collaboration.

➡️ Founder involvement accelerates innovation and decision-making.

➡️ Long B2B sales cycles require patience and strategic planning.

➡️ The role of product managers is evolving, especially in traditional industries.

➡️ Insight management systems boost team alignment and product success.

Chapters:

00:00 Introduction to Product Challenges and Opportunities

04:26 Julia's Journey in Product Management

08:59 The Importance of Business Psychology in Product Management

13:19 Navigating the B2B Product Landscape

18:32 Product Discovery Tactics in B2B

22:47 Understanding Metrics and North Star Indicators

26:57 The Role of Founders in Innovation Teams

28:21 The Power of Synthesizing Insights

30:40 Implementing Insight Management Systems

33:36 Empowering Product Leaders through Visual Thinking

37:05 Timeless Principles in Product Management

38:07 The Future of Digital Transformation in Construction

41:14 Upcoming Projects and Future Aspirations

Where to Find Julia: https://www.linkedin.com/in/julia-bastian/

Where to find Andre: https://www.linkedin.com/in/marquet/

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

159. Enhancing User Engagement Through Gamification | Renato Carbone and Thiago Barrionuevo

Productized — Tue, 24 Sep 2024 11:00:00 GMT

In this exciting episode of the Productized Podcast, host Andre Marquet sits down with gamification experts Renato Carbone and Thiago Barrionuevo to dive deep into the transformative power of gamification in product development. Discover how integrating game elements—such as points, rewards, and challenges—into non-game contexts can significantly enhance user engagement and drive innovation. Key Takeaways: - Understanding Gamification: Learn what gamification truly means and how it can revolutionize user interaction by incorporating game mechanics into everyday experiences. - Audience Insight: Renato and Thiago emphasize the importance of knowing your target audience and their intrinsic motivators to craft effective gamification strategies. - The Octalysis Framework: Explore the Octalysis Framework, a powerful tool for designing engaging and motivational gamification strategies that resonate with users. - Creativity & Open-Mindedness: The discussion highlights how playing games fosters creativity and problem-solving skills, and the importance of creating a safe, open environment for these skills to flourish. - Gamification in HR: Discover how gamification can be leveraged in HR processes for assessment and team building, making work more engaging and effective. The episode also touches on the benefits of playing games, not just for enjoyment, but as a way to stimulate the brain and encourage creative thinking. Renato and Thiago share insights on overcoming biases against games in professional settings and the value of experienced players in introducing complex games to newcomers. Listen in to spark your creativity and elevate your product strategies with gamification! Where to find Thiago: https://www.linkedin.com/in/thiago-barrionuevo/ Where to find Renato: https://www.linkedin.com/in/renatocarbs/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

#GirlsWhoProduct with Franziska Roth, User Researcher Lead @ Zalando

Productized — Thu, 09 Jul 2020 09:13:43 GMT

Meet Franziska Roth, a person that cannot stand still, does what it takes to consumer research and never leaves her team behind. "Essentially, you cannot monitor anything that you cannot measure. Especially when it comes to humans measuring, it is not that straightforward." A fun interview with a contemporary art and scuba diving lover! Listen until the end, so you will have many more surprises.

From Selling Flip - Flops In Germany Till Sending Shoes Into The Space! by Diogo Rendeiro

Productized — Thu, 09 Aug 2018 14:12:50 GMT

Diogo presents in his talk how product management has evolved, following a specific discipline. He explains how the process goes from the chaotic status in the beginning to a more linear, optimized state of the enterprise. Join #productized18 and learn about the latest trends.

171. From Facebook, eBay & Target to Startup CEO: Anya Cheng on Product Strategy & AI

Productized — Tue, 11 Mar 2025 12:00:00 GMT

In this episode, host Pedro Ganço sits down with Anya Cheng, an award-winning product leader, entrepreneur, and founder of Taelor, an AI-powered menswear rental service. Anya shares her journey from working at global tech giants to launching her own startup, offering invaluable insights into product strategy, team building, stakeholder management, and the future of AI in product management.

Throughout the conversation, Anya dives into the challenges of entrepreneurship, the importance of validating hypotheses, and how gamification enhances user experience. She also discusses how AI is reshaping product development and why transparency and agility are key to scaling successful products.

If you're looking to navigate the world of innovation, startups, and product leadership, this episode is packed with actionable insights and inspiration!

Key Takeaways:

➡️ You only need one great feature to make a successful product.

➡️ Being a founder is far more challenging than working in established companies.

➡️ Validating ideas before scaling is crucial in product management.

➡️ Gamification can enhance user experience and engagement.

➡️ The future of product management will be driven by data and AI.

➡️ Stakeholder management and team-building are essential for long-term success.

Chapters:

00:00 Introduction to Product Management and Innovation

05:51 Anya Cheng's Journey and the Birth of Taylor

12:48 Navigating Stakeholder Management in Large Organizations

19:49 Balancing Autonomy and Vision in Product Management

25:16 The Challenges of Being a Startup Founder

27:24 Gamification in User Experience

29:03 Understanding User Needs and Gamification

35:51 Balancing Research and Product Development

38:23 Building Effective Teams in Startups

41:36 Product Strategy in Startups vs. Large Organizations

46:12 Maintaining Agility While Scaling

49:08 The Future of Product Management and AI

Where to find Anya: https://www.linkedin.com/in/anyacheng/

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Where to find Pedro: https://www.linkedin.com/in/pedroganco/

Where to find us:

Newsletter: http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

180. The Cultural Code: What Every Product Team Needs to Understand | Chui Chui Tan

Productized — Tue, 20 May 2025 11:00:00 GMT

What if your product isn't failing because of functionality—but because of cultural disconnect?

In this episode of the Productized Podcast, host André Marquet sits down with Chui Chui Tan, cross-cultural strategist and founder of Beyō Global, to unpack what most product teams miss: cultural intelligence. From her work with Spotify, IKEA, and Netflix to real-world lessons in markets like Colombia, Kenya, and India, Chui Chui shares why localization isn’t enough—and how culturalization can make or break a product’s global success.

They explore:

➡️ Why “build first, localize later” often fails

➡️ The stages of cultural maturity in product development

➡️ How Spotify uncovered surprising user behavior in Latin America

➡️ Why product teams must champion cultural risk

➡️ What AI can and can’t do for cultural insight

Whether you're building for global markets or just trying to improve user engagement at home, this episode will reframe how you think about product strategy, organizational culture, and global design.

📌Chapters:

01:26 Meet Chui Chui Tan: Founder of Beyō Global

02:00 Meditation, travel, and daily routines

09:50 Cultural adaptation: Spotify, IKEA, Netflix

12:50 What “culture” really means in product

15:10 Why localization is not enough

19:04 Payments, trust & PIX in Brazil

22:20 M-Pesa in Kenya & ecosystem fit

25:10 Cultural risks in product development

27:19 Real case study: Spotify in Colombia

31:55 Netflix pricing backlash in Portugal

34:20 5 Stages of cultural adaptation

37:00 Can AI understand cultural nuance?

40:20 Tools & frameworks for cultural insight

43:21 The mindset shift PMs need now

45:23 How to connect with Chui Chui

🔗 Where to find Chui Chui:

LinkedIn: https://www.linkedin.com/in/chuichuitan/

Website: https://beyo.global

Books: https://beyo.global/books

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025!

Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

🎧 Listen now and let’s #CreateChangeTogether

#ProductManagement #Localization #CulturalIntelligence #UserExperience #TechLeadership #ProductStrategy #AI #ProductizedPodcast

Teresa Torres - How to Identify and Test Your Solution Assumptions

Productized — Tue, 30 Mar 2021 09:12:22 GMT

Teresa Torres teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises and has taught over 6500 product people core discovery skills through the Product Talk Academy. She’s the author of the upcoming book, Continuous Discovery Habits and blogs at ProductTalk.org.

133. Mike Vladimer, Author of Nascent Startups | Vision Meets Reality: The Nascent Startup Blueprint

Productized — Fri, 02 Feb 2024 16:36:55 GMT

Dive into the pool of products with our Andre Marquet as he interviews the author of Nascent Startups, Mike Vladimir, about his upcoming book and authorship. In this episode, we will uncover : * How does the business world work? * How do you make something happen if you want it to happen? * Science to business * Is a journey soo long worth the gamble of success? In this episode, we covered: 1:30 Berkley and electrical engineering 6:58 Science to business 8:34 Cultures and technologies mixing, land hits the water, drawn to two worlds colliding 9:14 Wtf is IoT? 13:30 Valuable use cases 13:57 My Sutro pool cleaning company ~why what impact 20:17 Monetization of LORA 31:00 Know your goal 33:00 minimum viable product ( meets bare minimum for customer), product market fit (must have customers) 34:16 “Can’t get cheaper than free. “ 35:48 Andre: is prototyping enough? 44:33 ""Just wait"" 45:23 Single Washy 46:38 I will never see an electron I have to envision it 46:46 super important, super present and completely invisible 49:04 Is there a reason to invest? 1 in 100 opportunity still stinks 54:30 pitching ~ you didn’t win, but I love what you’re trying to do 58:58 help you figure out as quickly and cheaply as possible are you chasing a 1 in 100 chance Where to find Mike? Linkedin - https://www.linkedin.com/in/mikevladimer/ Company - https://www.nascentstartups.com/ Where to Find Andre? LinkedIn - https://www.linkedin.com/in/marquet/ Instagram - https://www.linkedin.com/in/marquet/ Highlighted books: "The Lean Startup", Eric Reis, https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

175. Web3, FinTech & The Future of Product Management with Amir Rezaei

Productized — Wed, 09 Apr 2025 04:16:40 GMT

In this episode, host Pedro Ganço sits down with Amir Rezaei, a seasoned product manager with deep expertise in FinTech, Web3, and AI-driven product development. They dive into Amir’s journey from software development to product leadership, the challenges of building products in Web3, and how product managers can navigate an evolving digital economy.

The conversation explores Web3 adoption hurdles, the role of Agile in high-stakes environments, and the growing importance of stablecoins and real-world assets in blockchain applications. Amir also shares practical advice for product managers looking to thrive in a competitive job market, emphasizing the importance of adaptability, AI knowledge, and a founder mindset.

Key Takeaways:

➡️ Web3 success depends on user trust, education, and seamless UX.

➡️ Agile can be a double-edged sword in high-risk environments.

➡️ Crypto market cycles impact product strategy & development.

➡️ AI knowledge is becoming a must-have skill for PMs.

➡️ The role of product managers is evolving—continuous learning is key.

➡️ Networking & knowledge-sharing (through podcasts!) can accelerate career growth.

Chapters:

08:13 Navigating the Web3 Landscape

20:19 Agile Principles in High-Stakes Environments

24:17 The Future of Web3 and AI

25:00 The Resilience of Crypto Markets

27:05 Real World Assets and Fractional Ownership

30:06 The Rise of Stablecoins

32:24 Transitioning from Web2 to Web3

34:21 The Evolution of Podcasting

41:59 Insights from Podcasting and Product Management

45:22 Wrap up

Where to find Amir: https://www.linkedin.com/in/amir-rezae/

🌎 Website: https://product-founder.com

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

Joined Up Tools For Better Products By Alex Crowfoot

Productized — Thu, 09 Aug 2018 14:46:44 GMT

While working on a digital product for a highly complex brand with 20 million customers, Alex Crowfoot and his team at digital product studio ustwo realised the business they were working with just wasn’t in the right place to make the product they knew was possible. Alex will present the tools ustwo created and the outcome. Join #productized18 and learn about the latest trends.

From Story To Product In 180 Days By Diogo Teles

Productized — Fri, 10 Aug 2018 11:02:42 GMT

Diogo Teles is the Product Lead at Faber Ventures and has been heavily involved in the creation and development of a number of Faber’s portfolio companies. He has been building mobile apps since 2007 and brings a holistic view of product methodology, both from an industry and consumer perspective, twinned with a deep technical knowledge to the products he works on. Join #productized18 and learn about the latest trends.

169. From Coffee Brewing to Product Roadmaps: Tim Herbig on Decision-Making & AI in Product Management

Productized — Tue, 25 Feb 2025 12:00:00 GMT

In this episode, host Andre Marquet sits down with Tim Herbig, a product management coach, consultant and leading expert in product strategy and decision-making. Tim shares his insights on structured decision-making frameworks, stakeholder alignment, and balancing data-driven insights with intuition in product management.
The conversation dives into the evolution of product management, the power of Impact Mapping, and the importance of connecting daily tasks to strategic goals. Tim also discusses the role of AI in enhancing product management, offering real-world examples of how tools like Lex can improve productivity.
Beyond product strategy, Tim brings a personal touch, sharing his passion for coffee brewing and how documenting the process leads to a deeper appreciation—just like in product development. The discussion also highlights the unique value of independent conferences, fostering meaningful networking and learning opportunities.
If you’re looking to refine your product decision-making, adapt roadmaps in uncertain times, and embrace AI-driven strategies, this episode is packed with actionable insights!
Key Takeaways:
➡️ Decision-making frameworks should align with intent, not just trends.
➡️ Impact Mapping is a powerful tool for structured decision-making.
➡️ AI enhances product strategy, data analysis, and writing quality.
➡️ Stakeholder alignment requires explicit conversations and clarity.
➡️ Roadmapping must be adaptable to market changes.
➡️ Personal passions, like coffee brewing, can inspire professional growth.
➡️ Independent conferences offer unique networking opportunities.
Chapters:
00:00 Introduction to Product Challenges and Opportunities
02:04 Favorite Tech Products and Innovations
04:06 The Art of Coffee Brewing and Its Significance
08:53 Exploring Career Paths and Industry Insights
13:55 The Evolution of Product Management
17:30 Common Mistakes in Decision-Making Frameworks
19:08 Structured Decision-Making Frameworks for Teams
19:31 Connecting Daily Tasks to Strategic Goals
22:23 Navigating Data-Driven Decisions and Gut Feelings
25:00 Strategies for Stakeholder Alignment
27:13 Roadmapping in Unpredictable Times
31:26 The Role of AI in Product Management
36:10 Traits of Exceptional Product Managers
38:12 Adopting Frameworks Mindfully
39:22 The Unique Value of Independent Conferences
40:27 Upcoming Projects and Book Insights
Where to Find Tim: https://www.linkedin.com/in/herbigt/
Tim's newsletter: https://herbig.co/newsletter/
Where to find Andre: https://www.linkedin.com/in/marquet/
🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co
Where to find us:
JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/
Meetup: https://www.meetup.com/pt-BR/Productized/

#GirlsWhoProduct with Claire Vo, SVP @Optimizely

Productized — Thu, 22 Nov 2018 13:06:40 GMT

Claire Vo is the SVP of Product Management at Optimizely, the world's leader in digital experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Claire is an expert in high-velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology. In this interview, we've discussed such important questions as women in management, creating new opportunities and balancing motherhood with the senior position. Listen to this interview and learn how to stop underplaying your own abilities. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of interviews with women that have been able to beat the ‘product’ ceiling and get into the profession. Our mission is to inspire, connect and empower more women to get into product roles and help them consider ‘product’ as a venue of personal and professional growth. This project was made possible thanks to our partnership with Zalando Tech.

#GirlsWhoProduct with Rute Costa, Head of Product @ Farfetch

Productized — Wed, 14 Oct 2020 10:11:47 GMT

Listen to this #GirlsWhoProduct podcast! Rute Costa, Head of Product at Farfetch, studied Economics in Lisbon. She became passionate about Technology during college, when a friend introduced her to Internet applications. She started to work as a consultant for a firm specialized in strategy and product for Telco companies. Later on, she worked with global teams and ended up in the fashion industry. Rute is currently Head of Product at Farfetch, where she enjoys working in a Platform leader for Luxury Products and the state of the art technology and product practice. When she is not at work, she loves spending time with her two kids as well as reading books and travelling.

Kandis O'Brien - Redesign Your Organization for Innovation

Productized — Mon, 26 Apr 2021 14:23:27 GMT

Kandis O’Brien the co-founder of The SIX, a strategy and innovation consultancy that empowers enterprise clients like Google, Salesforce and Cisco and pioneering startups like Alucio to ideate, collaborate and execute quickly and efficiently for sustainable growth. Kandis is passionate about helping organizations build better products, services and organizational cultures. She helps to leverage human-centred approaches including Design and Vision Sprints. She is also the organizer of Design Sprint NY City, the official Google Design Sprints Global Chapter community for practitioners and facilitators. Show Notes: How is Kandis O’Brien dealing with the Covid’ pandemic impact on work and routine - [1:30] Work- Life Balance? Absolutely not! But people have found ways to be kind to each other and to be more flexible about schedules and interruptions - [5:05] Running the NY City Marathon- [6:56] What led Kandis to enter the world of Product Management? From Marketing to Product - [7:54] Kandis Experience in her company The SIX - [10:55] What have you learned about your leadership style – strengths or weaknesses – and how do you use those insights to be better? - [13:40] What is the most common problem, you see on a daily basis? - [16:00] Customer and market insights to make strategic decisions - [18:54] What MVP is going to allow you to deliver value quickly, to test your assumptions and to gain directional Insight? - [21:17] Difference between B2B Products and B2C Products - [23:33] Designing digital products vs physical products - [28:00] Redesign Your Organization for Innovation - [31:59] Kandis Bucket List - [36:00] Q&A: How does Design Thinking and Sprints help build scalable Products? Do these techniques apply to Platform Products? - [37:17]

94. The Future of Cities E02: Lisbon and Digital Nomads in 2035 w/ Peter Fabor

Productized — Thu, 17 Mar 2022 15:45:07 GMT

Host André Marquet speaks with Peter Fabor. Peter is a community and product builder, who talks about co-living, co-working, real estate, hospitality, and marketplaces. Peter is the founder of Surf Office - one stop shop for company retreats outside the office. Besides that, Peter is running a personal blog and creates guides about hospitality and co-living business improvements for different cities worldwide. Timestamps: Introduction of Peter Fabor [01:00] How did Peter start Product Management? [04:30] How did business for digital nomads developed into company retreats [07:30] Building a business based on partnership rather than ownership [10:30] How does typical Peter's day look like [19:20] Surfing in Peter's life [21:20] If Peter had 3 months, he would learn geospatial analyses [23:00] Peter created a Hoodpicker - Lisbon neighbourhood management tool [25:20] First co-living space in Gran Canaria [29:15] Lisbon as a popular destination for digital nomads [30:50] Is a hybrid working model is really so good? [35:00] What are the main differences and similarities between Lisbon and Amsterdam [41:20] Why is everybody biking in Amsterdam? [43:00] What value do digital nomads bring to Lisbon? [47:00] Interaction with the government in Amsterdam [52:10] Why did Peter move to Amsterdam [53:20] Can Lisbon remain and become an even more attractive city for living [58:00] Trends for digital nomads orientated businesses [1:03:00] What words of advice would Peter give to his younger self?[1:07:00] Book recommendations [1:10:20] Lisbon can be car-free? [1:13:15] 📚Book recommendations: [1] Walkable City: How Downtown Can Save America, One Step at a Time https://www.goodreads.com/book/show/13538794-walkable-city [2] The Culture Map: Breaking Through the Invisible Boundaries of Global Business https://www.goodreads.com/book/show/22085568-the-culture-map [3] The Almanac of Naval Ravikant: A Guide to Wealth and Happiness https://www.goodreads.com/book/show/54898389-the-almanack-of-naval-ravikant 💻 Websites: Hoodpicker https://www.hoodpicker.com/ Greenwheels https://www.greenwheels.com/ 🎙 The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize! For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized. PRODUCTION This podcast was hosted by André Marquet, with research by Evelina Bogdiun and sound editing by Miguel Sousa.

190. From PM to Product Leader: Dave Martin’s Playbook for Thriving at the Top

Productized — Tue, 05 Aug 2025 09:00:00 GMT

What really changes when you move from product manager to product leader?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Dave Martin, product leadership coach and founder of Right to Left, to unpack the hidden challenges and growth opportunities that come with stepping into leadership.

We explore:

➡️ The CALM leadership framework (Clarity, Authority, Learning, Momentum)

➡️ Why so many new leaders feel isolated and overwhelmed

➡️ How to deal with messy roadmaps and executive misalignment

➡️ Why self-care and boundaries are essential leadership skills

➡️ The role of AI in the future of product management

Whether you're already leading a team or preparing to level up, this conversation will help you lead with intention, clarity, and confidence.

Chapters:

03:05 Transitioning from Product Manager to Leader

05:56 The CALM Leadership Framework

11:36 The Loneliness of Leadership

16:49 Defining Product Leadership

21:51 Letting Go: The Challenge of Leadership

28:31 Micromanagement: A Necessary Tool?

29:13 Navigating Autonomy and Support in Learning

33:59 The Importance of Mental Well-being for Leaders

42:49 Rethinking Product Roadmaps

51:15 Building Confidence in Product Leadership

56:06 The Future of Product Management with AI

🔗 More from Dave: https://www.linkedin.com/in/mrdavemartin/

🔗 https://www.righttoleft.io

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🎟 Join us at Productized Conference 2025 in Lisbon: https://www.productized.co

🎤 Dave Martin will also be the MC of our exclusive Leaders Day at Productized 2025, designed for senior product professionals and decision-makers ready to lead meaningful change.

Get your Leaders Access ticket for exclusive sessions, workshops & networking: https://www.productized.co/tickets

🔥 Don’t forget to like, comment, and subscribe for more insights from top product thinkers around the world.

#ProductLeadership #ProductManagement #AIinProduct #LeadershipDevelopment #ProductizedPodcast #CreateChangeTogether #CALMFramework

The 5 Personas Of Product Management And How To Hire Them By Jason Shen

Productized — Tue, 24 Jul 2018 09:45:39 GMT

Product managers are one of the toughest roles to define and hire for, in part because depending on the company and the project, they perform a wide variety of activities. It can be helpful to think of the role as five characters — the Explorer, the Analyst, the Planner, the Advocate, and the Sherpa. Join #productized18 and learn about the latest trends.

87. From UX To AI - Creating Better Data Across Tech With Lloyd Humphreys

Productized — Thu, 25 Nov 2021 00:48:11 GMT

Recently we’ve had the great pleasure of chatting with Lloyd Humphreys, Principal PM for Data & Analytics at Tradeshift. Lloyd relocated from North Wales to Copenhagen to get closer to the tech scene. He was a freelance designer turned product owner. These days he prefers to work with data as he believes it’s possible to make a bigger impact with that skill set. He approaches his role at Tradeshift, which is the leader in e-invoicing and accounts payable automation, and uses an AI technology called Ada. Learn how from UX To AI we can create better data across tech. Main topics covered: 🌱 How to grow from UX to Principal PM 🤓 Is it possible to be self-taught? 🛠️ Design and technical side during the product development process 🧰 🔥 AI as a tool in a toolbox Time notes: [03:50] Trying different career paths: Freelancer, graphic designer, UX, PM [14:20] How AI will change the future of PM and features in general “Necessity being the mother of the invention” [18:30] Self-taught or/and courses and studies “People are carry about neighborhood. I could not have a happy life surrounded by people who are not happy.” [24:50] The aim of Tradeshift [29:15] Product development process — the design side or the technical side? “Design can helps with everything” [34:00] Understanding the user’s problem and fulfilling their expectations about the product “Researching and testing process is like being therapist for the User” [38:10] What are the most common mistakes PMs do? [39:35] Artificial intelligence is just “one tool in the toolbox” [41:20] Meet with Lloyd on metal concert Mentioned on this podcast: John Cutler - https://twitter.com/johncutlefish John Romero - https://twitter.com/romero Patrick Collision - https://patrickcollison.com/fast Gantt Chart - https://en.wikipedia.org/wiki/Gantt_chart “I really enjoy SmarterEveryDay” Youtube: https://www.youtube.com/c/smartereveryday Follow @Lloyd on Twitter

114. Mathilde Leo: Head of Community at Circle

Productized — Mon, 12 Dec 2022 19:51:22 GMT

Welcome to the Productized Podcast (fourth episode of the Special Product Weekend Season Two). Join our co-host João Moita as he talks to Mathilde Leo, Head of Community at Circle, about her journey to becoming a successful entrepreneur and product person, her experience building Jam, an online community for product people, and the role of communities in general. Plus, get book, travel, and podcast recommendations from Mathilde! [00:12] Childhood, Studies & Early career [13:12] Advice to embrace Product [20:54] The story of JAM & Why quitting a PM Career to grow a Community [29:00] Community Basics [36:00] What is Circle & Reasons for Excitement [45:00] How Circle can be useful to a product person [51:00] Tips for Aspiring Community Builders [58:00] Work-life balance, Boundaries & Favorite reads

121. Dominique Jost, Head of product at Doist

Productized — Wed, 28 Jun 2023 10:19:28 GMT

On the fourth episode of season 15 of the Productized Podcast, Margarida interviews Dominique Jost, head of product at Doist. Dominique has several years of experience building products and has been an active voice in discussing burnout. During our conversation, Dominique talks about the first years of his career. He also shares his burning-out experience and what he learned from it. Finally, Dominique discusses asynchronous communication and remote work and explains how they apply at Doist.

182. From Perfectionism to Progress: Manuel Lima on the Real Work of Product Design

Productized — Tue, 03 Jun 2025 11:00:00 GMT

What does it mean to design with empathy in a world of AI, pressure, and perfectionism?

In this episode of the Productized Podcast, host André Marquet sits down with Manuel Lima—author, speaker, and Global Head of Design at Interos Inc.—to explore how the role of design is evolving across disciplines and technologies.

They dive deep into:

➡️ Why designers need to lead with empathy and collaboration

➡️ How AI is reshaping creative work and pushing us toward “invisible design”

➡️ The myth of the individual design genius—and why it’s holding teams back

➡️ Manuel's personal transformation and how dance, mindfulness, and self-love influence his creative process

➡️ The ethical responsibility of designers in an attention-driven world

This is a conversation about art, leadership, and what it really means to create change—both in our work and within ourselves.

📌Chapters:

01:04 Manuel Lima: A Designer's Journey

01:50 Personal Transformations and Rediscovering Self

04:47 Empathy and Self-Love in Design

05:54 Customer-Centric Companies: A Case for Amazon

07:47 The Ethical Dilemma of Design and Capitalism

09:44 Challenging Design Myths: The New Designer

12:23 The Paradox of Choice in Product Design

15:04 The Myth of Perfection in Design

16:17 The Hero Culture in Design

17:57 Individualism vs. Collaboration in Design

22:22 The Future of Design in an AI-Driven World

23:45 The Impact of Photography on Art

25:22 AI and the Future of Design

27:51 Creating a Culture of Creativity

30:12 The Importance of Understanding the Big Picture

34:10 Influencing Change in Design Teams

🔗 Where to find Manuel:

LinkedIn: https://www.linkedin.com/in/mslima/

Website: https://www.mslima.com

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025!

Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

🎧 Listen now and let’s #CreateChangeTogether

#ProductDesign #Creativity #EmpathyInDesign #AI #ProductLeadership #SystemsThinking #ProductizedPodcast

181. From Passion to Impact: Claudia Falkinger on Redesigning European Mobility

Productized — Tue, 27 May 2025 11:00:00 GMT

What does it mean to design mobility for everyone—not just the majority?

In this episode of the Productized Podcast, host João Bernardino speaks with Claudia Falkinger, co-founder of POINT& and managing partner of the Better Mobility Accelerator, about how innovation, inclusion, and accessibility are transforming the way we move through cities and communities.

From the gender gap in transportation to the overlooked needs of older populations and underserved groups, Claudia unpacks how true mobility innovation comes from listening, collaborating, and designing for real-world diversity.

They discuss:

➡️ Why mobility is a lifestyle, not just infrastructure

➡️ Claudia’s unexpected journey into the mobility space

➡️ The Women in Mobility initiative and what it’s changing

➡️ How the Better Mobility Accelerator is supporting inclusive startups

➡️ What it takes to engage communities in designing better transportation

➡️ How digital accessibility, aging populations, and demographic shifts are shaping the future of mobility

Whether you’re in product, urban planning, sustainability, or tech innovation, this conversation will challenge how you think about moving people—and inspire you to be part of building systems that serve everyone.

📌Chapters:

00:04 Exploring Mobility: A Personal Journey

09:35 Women in Mobility: Bridging the Gender Gap

13:58 The Better Mobility Accelerator: Innovating for All

17:27 Startups Making a Difference in Mobility

25:37 Building an Ecosystem for Mobility Innovation

28:29 Future Vision: Accessible Mobility for Everyone

35:35 EIT Urban Mobility: A New Approach to Innovation

38:51 Call to Action: Join the Better Mobility Community

🔗 Where to find Claudia:

LinkedIn: https://www.linkedin.com/in/claudia-falkinger/?originalSubdomain=at

Better Mobility Trendreport free download: https://www.pointand.eu/en/academy-en/better-mobility-trendreport/

🔗 Where to find João: https://www.linkedin.com/in/joaoprbernardino/

🎉 Mark your calendars for Productized Conference 2025!

Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

🎧 Listen now and let’s #CreateChangeTogether

#ProductManagement #Mobility #Sustainability #InclusiveDesign #UrbanInnovation #TransportationTech #ProductizedPodcast #BetterMobility #WomenInMobility

172. High-Performing Product Teams: Leadership, Culture & AI with Chris Compston

Productized — Tue, 18 Mar 2025 12:00:00 GMT

In this episode, host André Marquet sits down with Chris Compston to explore what makes a product team truly effective in today’s fast-changing world. They discuss the rising importance of ProductOps, how leadership shapes team performance, and why inclusivity and emotional intelligence are crucial for success.

Chris shares his insights on aligning teams with business goals, fostering a culture of continuous improvement, and making data-informed (not just data-driven) decisions. The conversation also touches on the evolving role of AI in product management, the importance of empowered teams, and strategies for mid-level managers to drive impact.

If you’re looking to build and lead high-performing product teams, this episode is packed with practical takeaways on leadership, collaboration, and the future of product management!

Key Takeaways:

➡️ High-performing product teams focus on delivering customer value and business impact.

➡️ Leadership and team culture are essential for alignment, autonomy, and effectiveness.

➡️ ProductOps is becoming a key function in scaling and optimizing product teams.

➡️ Data-informed decision-making leads to better outcomes than purely data-driven approaches.

➡️ AI is reshaping product management, helping teams focus on strategic value.

➡️ Inclusivity, collaboration, and emotional intelligence drive better leadership and team performance.

Chapters:

07:25 The Evolution of Product Management

13:49 Key Ingredients for Effective Product Teams

18:29 The Role of Leadership in Team Effectiveness

20:32 Aligning Purpose and Autonomy in Leadership

21:22 The Importance of Inclusivity in Leadership

21:47 Essential Traits of Great Product Leaders

23:06 Collaboration and Joint Decision Making

24:09 Emotional Intelligence vs. Assertiveness in Leadership

25:18 The Complexities of Leadership Personas

27:44 Navigating the Challenges of Mid-Level Management

28:13 Communicating Business Impact Effectively

30:38 Defining Team Effectiveness and Improvement Strategies

34:08 Balancing Agility with Long-Term Vision

36:11 The Future of Product Management and AI

40:00 Upcoming Projects and Initiatives

Where to find Chris: linkedin.com/in/chriscompston

Website: chriscompston.com

Newsletter: chriscompston.substack.com

Bluesky: chriscompston.bsky.social

Where to find Andre: https://www.linkedin.com/in/marquet/

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

83. AI as a Driver for a Successful Future Generation with Agnes Casenave

Productized — Wed, 29 Sep 2021 19:56:14 GMT

Recently we’ve had the great pleasure of chatting with Agnes Casenave, the Principal Product Manager at Kpler and we’d like to tell you about it. Main topics covered: 👨‍🏫 The importance of STEAM areas in the future of tech companies 🚀 Changing from Sofware Engineering to Product Management 🚢 Kpler's impact on the commodities industry 🔥 AI as a driver for a successful future generation Time notes: [ 04:10 ] How Computer Science at University sparked tech career [ 07:45 ] What does A for Art mean for tech companies? Super important in Product Management [ 08:50 ] Steve Jobs was already saying why art is important in technology https://www.cnbc.com/2019/10/05/apple-ceo-steve-jobs-technology-is-nothing-heres-what-it-takes-to-achieve-great-success.html [ 12:50 ] Transition from Software Engineering to Product Management to deliver fast solutions to customers [ 15:08 ] Work with peers to create strategy on the future [ 16:50 ] Being a Product Manager is not only about analytical thinking, but mainly about being a creative thinker “We don’t know what we don’t know.” [ 18:26 ] How to get inspiration and creativity from our colleagues “You are never bored, you learn everyday!” [ 20:15 ] What is Kpler and what do they do? [ 22:49 ] The emergence of Kpler revolutionised the commodities industry [ 24:49 ] AI is so fascinating that it's everywhere, and people don't realise it “We will need to cohabit with them…” [ 30:00 ] Children should learn what AI is and what its impact will be in the future [ 32:00 ] How can AI help other professionals like doctors or Financial Analyst “AI big value is its automated repetitive, and let human focus on deeper analysis” [ 35:00 ] The impact of IA in our daily life as PM's and at Kpler

Insights 25 Years Productizing By Kai Halsinger

Productized — Thu, 09 Aug 2018 16:04:45 GMT

On “Insights: 25 years Productizing” Kai summarised what he has learnt in over two decades of working. The breakdown of the keynote followed the pattern of six lessons from 6 stories. He emphasized the importance of working together and being a collective, combining talents to make a more cohesive and stronger unit. Join #productized18 and learn about the latest trends.

100. The Future of Cities E08: Integrating mobility services: the experience of Cascais

Productized — Fri, 13 May 2022 10:06:26 GMT

In this episode, André was talking with Miguel Pinto Luz. Miguel is the current Deputy Mayor of Cascais, a municipality west of Lisbon with over 200 thousand inhabitants. Since 2005 he has held various public positions, both in central government as Secretary of State for Infrastructure, Transport and Communications during Portugal's XX Constitutional Government, and in his hometown of Cascais. Time notes: Introduction of the guest [1:00] What was Miguel's first computer and did he play Sim City? [3:00] Why did Miguel decide to dedicate his life to public service [6:40] What is the most stressful about Miguel's work [10:00] What is the image of the politician? [12:20] What were Miguel's top priorities for the last two terms [14:10] What does the day of the busy VP of Cascais look like? [19:30] Book by Miguel Pinto Luz and examples from the Netherlands[25:50] What led Miguel to believe in politics [31:50] Engineering background and politics [33:30] Competition between cities and talents. Why is Cascais a good place for digital nomads? [38:00] Which competencies should cities have? [41:20] How is the VP of Cascais using technology to improve people's lives [47:00] History about Cascais being a smart city in the XVI century [51:30] What new technology would Miguel learn if he had 3 months [53:40] RAPTOR programme on mobility [55:00] Interaction of Cascais citizens with Mobi Cascais [1:02:00] Bike-sharing system process in Cascais [1:03:00] Cascais and Metropolitan Area of Lisbon [1:07:00] Managing the introduction of new mobility technology [1:10:00] Fix Cascais app. What's Miguel's strategy to improve the digital ecosystem of the city? [1:15:30] Is it the time for Cascais to have the CPO? [1:18:30] What would Miguel change in government policy on the national level if he had a superpower to do so? [1:24:00] Words of advice for younger self [1:24:30] Recommendations in Cascais - Top of Pedra Amarela [1:26:30]

Margaux Muller - Moving into PM from a non-tech role and went up the ladder

Productized — Tue, 27 Jul 2021 14:01:20 GMT

Host André Marquet will talk with Margaux Muller, who started her Product career in San Francisco after 3 years working in professional services. She went from Product Manager, to Senior Product Manager then Lead Product Manager at SmartRecruiters - working on both B2B and B2C products. She is now a Senior Product Manager at the amazing Berlin scale-up, Contentful. When she’s not solving customer problems or rockin with the engineers, you can find her making food, trying out new recipes or deepening her knowledge in wines. She’s also spending a lot of time participating on diversity and inclusion initiatives, internally in the companies or helping find people jobs, reviewing resumes, giving advice etc (the benefits of having worked for an Applicant Tracking System is that she knows the ins and outs of the recruiting trade). Time Notes [ 02:38 ] Maragux’s journey from a non-technical background to PM [ 05:00 ] Moving from eastern France to San Francisco [ 6:00 ] Recruiting experience and the McDonald’s example [ 8:30 ] Transitioning to the B2B sector [ 9:40 ] Product management in B2B vs B2C [ 13:08 ] Margaux’s perspective from inside Contentful and the company’s vision [ 15:40] Getting the new feature @Contentful out [ 18:30 ] Advice on where to start with your first software product Your product process has to be simple, lean and function like a well oiled machine. [ 22:14 ] What’s the single most important thing when it comes to a product a company can do to be successful? [ 23:32 ] How big is the team at Contentful and what are you working on? [ 26:26 ] The recruiting experience for PM. Mc Donald’s channel experience and good employee onboarding examples. [ 28:10 ] What to do/not do when applying as an assistant PM [ 30:20 ] How should companies avoid becoming feature factories and focus more on the customer problems? [ 34:00 ] How to get in touch with Margaux The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized.

#GirlsWhoProduct with Hélène Levert, a Senior Product Manager @Zalando

Productized — Thu, 12 Jul 2018 14:36:49 GMT

Listen to our exclusive interview with Hélène Levert, a Senior Product Manager @Zalando. In this interview, you should expect to understand how to: • search for product jobs; • define the right tactics to organize your work; • understand your own professional objectives and ambitions; • balance personal life and career; • and much more. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of interviews with women that have been able to beat the ‘product’ ceiling and get into the profession. Our mission is to inspire, connect and empower more women to get into product roles and help them consider ‘product’ as a venue of personal and professional growth. This project was made possible thanks to our partnership with Zalando Tech

166: How Great Product Leaders Make Better Decisions & Build Stronger Teams with Phil Hornby

Productized — Tue, 04 Feb 2025 12:00:00 GMT

In this episode, host Pedro Ganço sits down with Phil Hornby, a seasoned product leader, to explore the changing landscape of product management. Phil shares his journey from developer to product manager and discusses the importance of coaching and empowering product teams. The conversation delves into the complexities of decision-making, the role of constraints in fostering innovation, and the need for an entrepreneurial mindset in product teams. Phil also sheds light on the misconceptions surrounding product leadership, the impact of AI on the profession, and the future of product management.

Key Takeaways:

➡️ Product management revolves around decision-making at all levels.

➡️ Constraints can serve as a catalyst for innovation.

➡️ Coaching is about enabling teams to succeed, not just giving answers.

➡️ Product managers must balance technical and business perspectives.

➡️ The role of product managers has evolved to be more strategic.

➡️ Strong relationships are crucial in a hybrid work environment.

➡️ Product management is about delivering value to both customers and businesses.

➡️ Effective decision-making requires understanding the broader context.

➡️ Empowered teams cultivate entrepreneurial mindsets.

➡️ The future of product management may involve smaller, more efficient teams.

Chapters:

00:00 Introduction to Product Challenges and Opportunities

04:02 Phil Hornby's Journey to Product Management

10:58 The Philosophy of Coaching in Product Leadership

14:03 The Complexity of Decision-Making in Product Management

17:38 Common Traps in Product Decision-Making

20:57 Mental Models for Better Decision-Making

23:29 Constraints as Catalysts for Creativity

27:30 Building Entrepreneurial Product Teams

29:57 Understanding the Trio and Square in Product Management

32:19 Fostering an Entrepreneurial Mindset in Organizations

35:13 Coaching Product Managers: Defining Success

38:24 Evolving Role of Product Managers in a Changing Landscape

44:51 Building Relationships in Hybrid Teams

50:59 Common Misconceptions in Product Leadership

Where to Find Phil: https://www.linkedin.com/in/philhornby/

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

165. Strategic Leadership in B2B SaaS: Insights from Jason Knight

Productized — Tue, 28 Jan 2025 12:00:00 GMT

In episode, host André Marquet sits down with Jason Knight, a fractional product leader and startup advisor, to discuss the challenges and opportunities of strategic leadership in B2B SaaS companies. Jason shares his journey from developer to product management and offers valuable insights into defining effective product strategies, fostering alignment between leadership and product teams, and avoiding common mistakes when scaling. The conversation also touches on the role of passion in decision-making, the importance of community for product professionals, and strategies for balancing innovation with core business objectives.

Key Takeaways:

➡️ Scaling B2B SaaS requires clear product strategies and understanding market needs.

➡️ Leadership alignment is critical for product success.

➡️ Collaboration between teams often defines execution success.

➡️ Many companies fail by not defining their ideal customer profiles.

➡️ Passion is valuable but must be balanced with objectivity.

➡️ Effective product strategies require focus and avoiding context switching.

➡️ Community and networking are essential for growth in product management.

➡️ Innovation should always address real customer needs.

Chapters:

00:00 Introduction to Product Challenges and Opportunities

02:42 The Journey from Developer to Product Management

05:39 Jason's Background and Experience

08:27 The Role of Passion in Product Management

11:04 Exploring the Idea of Indoor Ski Slopes

13:53 Mistakes in Scaling B2B SaaS Companies

16:58 Defining Product Strategies

19:51 The Importance of Community in Product Management

22:27 Navigating Social Media for Product Professionals

25:26 Conclusion and Key Takeaways

30:09 Strategic Product Leadership Challenges

33:51 Aligning Leadership and Product Teams

39:27 Building Effective Collaboration

46:00 Future-Ready Product Strategies

51:37 Balancing Innovation and Core Vision

Where to Find Jason: https://www.linkedin.com/in/jason-knight/

Where to find Andre: https://www.linkedin.com/in/marquet/

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

145. Victoria Sheer, Senior Program Lead @ ALDI SÜD: Building Product Strategies with OKRs

Productized — Tue, 21 May 2024 09:51:05 GMT

In this insightful episode, we sit down with Victoria Sheer, Product Transformation Lead at Aldi, to delve into the critical role of product management within organizations. Victoria shares her expertise in building robust product strategies using OKRs (Objectives and Key Results) and underscores the necessity of having a clear strategy, making data-driven decisions, and fostering effective collaboration across teams. Throughout the conversation, Victoria sheds light on the common challenges faced by product managers, including issues of empowerment and managing stakeholders. Join us for an engaging discussion filled with practical insights and valuable takeaways for anyone involved in product management or looking to enhance their strategic approach. This Episode's Topics: - The role of product management in organizations - Building product strategies with OKRs - Importance of clear strategy and data-driven decisions - Effective collaboration between teams - Challenges faced by product managers Where to find Victoria Sheer: LinkedIn: https://www.linkedin.com/in/victoriasheer Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

Cofidis’ CIO on AI, Innovation, and Why Leadership Means Hard Choices

Productized — Tue, 30 Sep 2025 13:14:12 GMT

Is Cofidis a finance company—or a tech company?

Cláudio Pimentel, CIO at Cofidis Portugal, has been leading digital transformation at one of Europe’s biggest financial institutions. In this special 20-minute cut of the Productized Podcast, Cláudio unpacks what it really takes to innovate inside a legacy organization.

Here’s what you’ll take away:

✨ Why innovation has to be a strategic choice, not a buzzword

✨ How Cofidis is walking the fine line between finance and tech

✨ What AI can and can’t solve in financial services

✨ Why responsible AI and human oversight are non-negotiable

✨ The tough reality of cloud sovereignty and resilience in Europe

✨ And above all: what it takes to lead when change is the only constant

Cláudio reminds us that leadership in times of change isn’t about knowing all the answers—it’s about asking the right questions, building trust, and daring to take the leap.

🎧 If you’re leading through complexity, navigating legacy systems, or simply trying to keep your teams resilient in uncertain times, this conversation is for you.

With this episode, we would like to give a special spotlight on Cofidis, the main sponsor of Productized Conference 2025, where Cláudio will join us live in Lisbon.

🔗 Connect with Cláudio: https://www.linkedin.com/in/claudiopimentel

🎟 Join us in Lisbon at Productized Conference 2025 → https://www.productized.co

#ProductizedPodcast #Leadership #DigitalTransformation #Cofidis #AIinFinance #ChangeLeadership #ProductManagement

MVPs Are Too Expensive How Waste Less Validation Generates Lean Insights By Tim Herbig

Productized — Thu, 09 Aug 2018 10:31:32 GMT

In his PRODUCTIZED talk, Tim Herbig from Iridion is sharing his opinion about the huge impact waste-less validation techniques can bring into the product development process and how to handle qualitative and quantitative methods in this context. By using concrete real-life cases, the goal is to reveal how to check whether the needed outcome of a new product idea is realistic and feasible. Join #productized18 and learn about the latest trends.

#GirlsWhoProduct with Catherine Louis, Co-Founder @ #PoDojo

Productized — Wed, 27 May 2020 12:12:05 GMT

How to work from home during the pandemic? What are the biggest obstacles for women in Product Management? Where can product creators find a safe place? In this special edition of #GirlsWhoProduct, we chatted with Catherine Louis, a co-founder of #PoDojo in Berlin and a Scrum trainer. As the COVID-19 outbreak urged for virtual collaboration, Catherine and her team continue to give creative training and design sprints for product people in online mode. In this interview Catherine shared with us some insights on her life, on her career journey and on the new product reality we now are living.

The Best Of Both Worlds Innovation Strategies From Hardware And Software Development By Emily Batt

Productized — Tue, 24 Jul 2018 10:23:59 GMT

In her PRODUCTIZED talk, Emily R. Batt from KAYAK explores the factors that drive the difference in economics between hardware and software development: capital, scale, and life cycle. The talk also describes the best practices from both worlds of hardware and software. Join us for #productized18 and learn about the latest trends.

Building Insanely Great Products By David Fradin

Productized — Thu, 09 Aug 2018 15:49:33 GMT

Based on the 200 page book "Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story" , this presentation will cover the Six Keys of Product Success: Strategy, Process, Information, Customers, Employees, and Systems. Join #productized18 and learn about the latest trends.

Anita Grummels - Sustainable Product Management at Farfetch

Productized — Tue, 01 Jun 2021 13:18:44 GMT

Chapter 1. Who's Anita? [02:05] Anita's background and how did she got into Product Management [04:53] Anita's role at Farfetch Chapter 2. Sustainability to your life [08:40] How sensitive do you think consumers are about sustainability in fashion? [11:25] How far ahead or behind do you think the luxury fashion industry is in general in terms of sustainability? Chapter 3. Farfetch's approach [19:20] What's Farfetch's vision regarding sustainability? And as a marketplace, what can be Farfetch's role on this sustainable walk? Chapter 4. The punchline: The mindset and milestones [23:40] What should be the PM mindset to work in sustainability? [26:45] How do you measure your progress towards sustainability? Do you have milestones? [28:00] Q&A [35:30] Bucket List

Carey Jenkins - Ethics & Technology

Productized — Mon, 18 Jan 2021 13:33:11 GMT

Do you want to start in the Tech industry and looking for a piece of advice? Listen to this podcast and get to know Carey Jenkins, CEO at Substantial. Carey went from journalism to CEO of a Tech Company. She is originally from Louisiana, spent formative years in New York and New Orleans before finding a home in Seattle. That's where she becomes a Tech woman. Carey is a people-focused CEO, she believes that healthy relationships are the foundation of any successful team project. She cares about ethics and Technology and the intersection between them. She also published a framework for more Ethical Innovation. Carey believes in the importance of focusing on Growth. And that's her main goal in her career that she focused on. And if she is not in Substantial, she is spending her quality time with her husband and daughter. Find out more about her and her path to becoming a Tech woman in our podcast. Enjoy!

Designing your future self by Matthew Silva @ Feedzai

Productized — Tue, 23 Oct 2018 16:05:07 GMT

Matthew Silva is Head of Product at EYESO. His talk is on "Designing your future self." In this talk, he share the best insights he has gathered through years of research in how to influence behavior and habits using product design. He will be covering his experience at Credit Karma, Fitbit, and other companies to illustrate how to put this knowledge into practice. . . . Productized Talks are a series of events where top speakers, industry leaders and experts give small demos of their products and talk on topics around the design of products, the thought process, the crafting, the challenges, the solutions and the fun! Also, check out our conference - Productized Conference (www.productized.co)

Anatomy Of Product Development or How to Find Your True North By Lars Rosengren

Productized — Fri, 10 Aug 2018 11:50:56 GMT

Lars Rosengren takes a meta view on leading product development and will focus on three ingredients that drive success and failure in most projects. Based on his experience from many projects across different disciplines at ustwo, Lars shared an approach that balances focus and flexibility to consistently deliver quality products. Join #productized18 and learn more about the latest trends.

#GirlsWhoProduct with Chiara Quaglia, Senior Product Manager @ Zalando

Productized — Fri, 03 Jul 2020 09:08:19 GMT

Get to know Chiara Quaglia, who, while not cycling the marathon, challenges her team to be better and better. “It’s impossible for you be good at everything when you’re applying for a job you've never done. It’s impossible for you to be able to bring your product management experience if you've never done it and that maybe will block you even to try. But that's the wrong attitude.” Listen to this episode and end up being taken by surprise!

173. Transformational Leadership & Mental Clarity: Kristina Kutan on Purpose-Driven Success

Productized — Tue, 25 Mar 2025 12:00:00 GMT

In this episode, host André Marquet sits down with Kristina Kutan, a transformational coach, leadership strategist, and former startup founder. Kristina shares her journey from teaching to coaching, her experiences in the startup world, and how these lessons shaped her neuroscience-backed approach to leadership.

As the creator of the Lifecraft methodology, Kristina helps leaders align cognitive, emotional, and higher intelligence to navigate complexity, overcome decision fatigue, and lead with clarity and purpose. She dives into the challenges of cognitive overload, the importance of psychological safety in teams, and why transformational leadership is key to fostering innovation and resilience.

Key Takeaways:

➡️ Authentic leadership requires alignment between personal values and vision.

➡️ Cognitive overload can hinder productivity—structured decision-making helps.

➡️ Transformational leadership fosters innovation and psychological safety.

➡️ Kaizen hour is a powerful tool for self-reflection and course correction.

➡️ Hormones like dopamine and cortisol play a crucial role in leadership effectiveness.

➡️ Purpose-driven leadership is essential in times of change and uncertainty.

Chapters:

01:14 Meet Kristina Kutan: A Transformational Leader

03:54 Kristina's Journey: From Teaching to Coaching

06:23 Startup Experience: Founding Floasis

10:42 Lessons Learned: Leadership and Lifecraft Methodology

11:44 Navigating Cognitive Overload and Urgency

14:15 Crafting a Vision for Authentic Leadership

18:01 Transformational Leadership and Team Dynamics

22:22 Decision Fatigue and Cognitive Capacity

27:50 Recognizing the Need for Coaching

29:38 Embracing Purpose and Mental Capacity

Where to find Kristina: https://www.linkedin.com/in/kristinakutan/

🌎 Website: kristinakutan.com

Where to find Andre: https://www.linkedin.com/in/marquet/

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

Make It Clear By Sandra Fischer Martins

Productized — Thu, 09 Aug 2018 15:05:03 GMT

Sandra Fisher-Martins will talk about how unclear key messages and complex content is killing innovative products, and give you some tools to solve the issue. She is particularly interested in the use of plain language and information design in public documents as a way of helping citizens make informed choices about their health, education, welfare, and civil rights. Join #productized18 and learn about the latest tendencies.

#GirlsWhoProduct with Melanie Tobias, Product Manager @ Zalando

Productized — Thu, 07 Nov 2019 10:34:38 GMT

After having worked on several projects that delivered outputs, yet no tangible outcomes, Melanie has decided to move into a Product role at Zalando, Berlin. A mother of 6-year old twin girls, Melanie manages to balance together a happy motherhood with her personal passions and new challenges in the product profession. Listen to this interview and discover how achieving balance in a family can help you become a good professional.

#GirlsWhoProduct with Lilly Beyond, Confidence Coach & Strategy Consultant @ BEYOND Consulting

Productized — Thu, 19 Dec 2019 10:13:21 GMT

Be inspired by Lilly and her experience of taking a sabbatical. She was Managing Director and has co-established the Pioneers Festival for its first 5 years. In 2017, after her sabbatical, she found out she wanted a different thing and decided to launch her own business... Listen to Lilly Beyond, Confidence Coach & Strategy Consultant @ BEYOND Consulting

Designing For Tomorrow’s Smart Systems By Vijay Kumar

Productized — Fri, 10 Aug 2018 11:43:11 GMT

Prof. Vijay Kumar from IIT Institute of Design shares, in his talk, his perspective on topics like internet of things, wearables, cloud computing, smart cities, highlight key mindsets and methods needed for building tomorrow’s smart systems. Join #productized18 and learn more about the latest trends.

So You Want To Be A Service Designer By Jamin Hegeman

Productized — Thu, 09 Aug 2018 15:28:29 GMT

In this talk, Jamin Hegeman talks about how service design looks like, and the future of service design. Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design? Join #productized18 and learn about the latest trends.

Origins Of The Product Manager Vs Product Owner Dilemma By Gabriel Steinhardt

Productized — Fri, 10 Aug 2018 12:15:28 GMT

In this presentation, Gabriel Steinhardt describes the events and circumstances which elevated Agile/Scrum to its high level of popularity. He provides an alternative critiquing viewpoint on the merit of Agile/Scrum practices, explains and analyzes some of the impact Agile/Scrum had on software companies and on the product management domain and the Product Manager role. This session is a presentation-driven lecture and is an impacting session that strongly challenges the audience. Join us at #productized18 to learn more about the latest trends.

#GirlsWhoProduct with Anabela Cesário, Director of the Product Operations at OutSystems

Productized — Fri, 02 Oct 2020 09:01:07 GMT

Listen to this podcast and get to know Anabela Cesário, Director of the Product Operations team at Outsystems. She arrived at OutSystems in 2016 to bootstrap the Product Ownership practice, leading 14 Product Owners before moving to Product Management. As a leader, Anabela is energetic, empathetic, goal-oriented, and always optimistic about the future. When she is not in the office you can find her practicing yoga, jogging, traveling, and reading. Her next goal - on her bucket list for a long time - is to learn to play the guitar.

#GirlsWhoProduct with Mathilde Caron, Product Manager @ Zalando

Productized — Wed, 24 Jun 2020 13:50:38 GMT

Get to know Mathilde Caron, very passionate person both at and outside of work. As a former high-level gymnast for most of her youth, she learned early on to be perseverant, to never give in, to try over and over again and to turn failure into fuel for success. She developed a certain fascination early on her career for e-commerce companies, where the focus is on customer-centricity and data-driven decision-making, which has allowed her to make use of her analytical skills. Now, she is living in Berlin, working as a Product Manager for personalized recommendations at Zalando. If you can’t find her at her desk, you will probably find her on the other side of the planet hiking a mountain (her true happy place!).

#GirlsWhoProduct with Kristina Walcker-Mayer, a Senior Product Manager @Zalando

Productized — Mon, 10 Sep 2018 10:37:13 GMT

Kristina’s biggest passion is travelling. After visiting more than 40 countries, the list is getting longer with every trip. Kristina brings 8 years of mobile experience to her role as Senior Product Manager Mobile Apps at Zalando Technology, where she leads the Browse & Shop & Find team and focuses on innovation and strategy in the mobile app space. Listen to the interview and let yourself inspired. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of interviews with women that have been able to beat the ‘product’ ceiling and get into the profession. Our mission is to inspire, connect and empower more women to get into product roles and help them consider ‘product’ as a venue of personal and professional growth. This project was made possible thanks to our partnership with Zalando Tech.

Seeing the Battlefield – Farsight Vision and the Power of Geospatial Digital Twins

Productized — Mon, 26 May 2025 14:55:43 GMT

In this episode of the Defense Tech Lisbon Podcast, host Maria Beckers speaks with Viktoriia Yaremchuk, CEO and Co-founder of Farsight Vision, a Ukrainian startup building breakthrough solutions in geospatial intelligence and digital twin technology.

Viktoriia shares how her team is creating real-time, high-precision battlefield maps using drone footage and edge-processing devices — enabling faster, safer, and more autonomous situational awareness, even in GPS-denied or contested environments. We explore how digital twins, AI-powered detection, and VR-based mission planning are reshaping modern defence strategy.

From navigating warzone innovation to the ethics of autonomous tech and the future of European strategic autonomy, this conversation reveals the human story behind frontier defence technology.

Recorded in the lead-up to the Defense Tech Meetup in Lisbon, and produced by the Black Swan Initiative.

116. Luís Gonçalves: Founder at Evolution4all

Productized — Mon, 02 Jan 2023 21:45:42 GMT

In this podcast episode, Luis Gonçalves is interviewed by Joao Moita about his background, professional experiences, and insights on agile coaching and software development. They discuss Luis's entrepreneurial nature, his first experiences in the industry, and the cultural differences between Portugal and Germany. They also discuss Luis's consulting business, his approach to generating sales, and his ADAPT Methodology. They cover the topic of organizational design, and Luis shares his experience starting a software development company. Finally, they discuss industry challenges and legacy, and Luis provides some great recommendations. [00:54] Hobbies and early days [04:54] Entrepreneurial nature [07:45] First professional experience (Nokia) [19:45] First experience as Scrum master [22:27] Software development frameworks [26:58] Cultural differences between Portugal and Germany [30:43] What does an Agile Coach do [38:27] Starting a consulting business [41:50] Creating content to generate sales [48:47] ADAPT Methodology [55:08] Organizational design [1:00:18] Creating a software development company [1:09:56] Unexperienced developers [1:11:41] Legacy [1:14:53] Recommendations

193. Why Radical Product Thinking Beats Growth-at-All-Costs | Radhika Dutt

Productized — Tue, 26 Aug 2025 11:00:00 GMT

What’s the difference between building features… and building products that truly change the world?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Radhika Dutt, author of Radical Product Thinking and long-time Productized voice, to unpack how product teams can go beyond roadmaps and OKRs to create real impact.

Radhika shares:

➡️ Why most product visions fail (and how to fix them)

➡️ The Radical Product Thinking framework for turning vision into action

➡️ How to stop chasing “feature factory” growth and build products that matter

➡️ Lessons from applying radical thinking in companies of all sizes

➡️ Why products that ignore long-term impact end up hurting users, teams, and society

If you’ve ever felt trapped in shipping features without purpose, this conversation is a must-listen.

Chapters:

03:06 The Power of Asking Questions in Product Management

06:03 The Limitations of OKRs and Goal Setting

08:57 Innovative Thinking and Questioning Norms

12:16 The Importance of Vulnerability in Leadership

15:12 Puzzle Setting vs. Traditional OKRs

18:26 Building a Culture of Learning and Adaptation

21:20 The Role of AI in Product Management

24:31 Conclusion and Key Takeaways

30:20 The Dangers of Optimizing for Engagement

33:19 Crafting a Meaningful Vision Statement

39:16 The Importance of Clarity in Vision

42:06 Balancing Vision and Survival

51:18 Creating Alignment in Product Teams

55:20 Anticipating Productize 2025

🔗 Connect with Radhika: https://www.linkedin.com/in/radhika-dutt/

🔗 Productized Webinar: Measuring Product Success with Radhika Dutt: https://www.youtube.com/watch?v=aG6dSIP4C9Q

🔗 Radhika's Talk at Prodictized Conference 2024: Rethinking OKRs: How They're Hurting Your Organization: https://www.youtube.com/watch?v=Ew_0SKsByPE

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🎧 Available on YouTube, Spotify, and all podcast platforms.

👉 Join us at Productized Conference 2025 in Lisbon where Radhika will also be joining us live: https://www.productized.co

#RadicalProductThinking #ProductManagement #ProductStrategy #FutureOfWork #ProductLeadership #ProductizedPodcast #CreateChangeTogether

130. Rich Mironov, Author of "The art of product management"

Productized — Tue, 16 Jan 2024 12:00:06 GMT

Rich has been doing enterprise/B2B product management since 1988, worked at 6 Silicon Valley startups, and has been an interim CPO or leadership coach for more than 200 large and small tech companies. He wrote "The Art of Product Management" and was the Founder of Product Camp. Rich has taught at top business schools worldwide, at conferences, and chaired the first product manager/product owner tracks at the annual Agile Conference. This episode dives into key topics: **Early days of the Internet **Life-Changing Moment **Explaining the Role of the PM **Addressing Roadmpa Amnesia **Prioritizing on Business Objectives **Dealing with Sales Requests **Product Led Organizations **Building Products that Generate Revenue **Driving Business Strategy **The Iterative Process of Strategy Development **Understanding the Company Business Strategy **Making Hard Decisions Recommended Resources: **What Do Product Leaders Do?** https://www.mironov.com/whatleadersdo/ **Business Cases Are Stories About Money** https://www.mironov.com/moneystories/ **Four Laws Of Software Economics** https://www.mironov.com/4laws1/ **Building and Scaling a Product Team (video)** https://www.mironov.com/prodanon/ Highlighted books: Continuous Discover, Teresa Torres, Outcomes vs Output, Josh Seiden, Managing the Unmanageable, Ron Lichty Anything from Jared Spool or Steve Blank or Holly Hester-Reilly Where to find Rich Mironov: LinkedIn: https://www.linkedin.com/in/richmironov/ Dragonboat Website: https://www.mironov.com/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/produ Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

85. (Un)Certain Paths To Define Our Career In Product with Joana Paiva

Productized — Wed, 27 Oct 2021 20:32:00 GMT

Recently we’ve had the great pleasure of chatting with Joana Paiva, the inventor and founder of the technology behind the startup iLoF - intelligent Lab on Fiber - a Portuguese/UK startup based on Photonics and Artificial Intelligence that helps to accelerate and scale clinical trials through the development of novel tools for patients stratification and we’d like to tell you about it. Main topics covered: 👶 How the interest in technology came about 🚀 Working at a startup 🥇 Recipe to be in 30 under 30 in Forbes 🔥 AI to build a cloud-based library of disease biomarkers and biological profiles Time notes: [ 04:30 ] The story of the startup iLof began at the University [ 13:31 ] Interested in the technology world and her career path “When I was 8 years old, my dad bought the computer and I was very enthusiastic” [ 19:47 ] Working at a startup “It has pros and cons, the most important cross is the possibility of having new ideas every day” [ 22:06 ] What is a recipe to be in 30 under 30 in Forbes [ 26:39 ] AI to build a cloud-based library of disease biomarkers and biological profiles [ 33:14 ] Why the focus on Alzheimer's diseases [ 41:05 ] What is the purpose of iLoF [ 41:49 ] Which Venture capital is supporting iLoF [ 43:42 ] Skills expected from people to work at iLoF “biomedical engineers, physics engineers, software engineers (automatizations, IoT, data protection), biologists…” [ 50:05 ] Recommendations for young companies who want to start their business in biotechnology “At the end: Don't be afraid to speak out your idea” The Productized Podcast is produced by Productized — a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. Want to be a part of the Productized community? Sign up for our newsletter here.

#GirlsWhoProduct with Tanja Lau, Product Leader & Entrepreneur

Productized — Tue, 21 Jan 2020 14:24:21 GMT

Tanja is an entrepreneur, product leader and working mum based in Switzerland. After co-founding and scaling several start-ups in Madrid, Munich and Zurich, she is now leading her own company Product Academy as part-time CEO (40%) while also taking care of her two toddlers. Like Alice in Wonderland, Tanja usually thinks of "as many as six impossible things before breakfast" and can't go one day without eating chocolate. Listen to this interview and discover how Tanja balances part-time entrepreneurship and family time in order to find a sustainable work-life balance.

Agile For The Masses Bringing Agile To Your Extended Teams By Dragana Boras And Claire Drumond

Productized — Tue, 24 Jul 2018 10:39:59 GMT

If you still think that agile is only for development and product teams, think again. Non-technical teams including design and product marketing teams are increasingly adopting it. Why? In this PRODUCTIZED talk, Dragana and Claire are explaining how your product and design teams can collaborate with their extended teams by sharing product feedback, evaluating feature specifications, and quickly collecting feedback all in one place. Join us at #productized18 and learn the latest trends.

Can technology and fashion be best friends? by Ateeb Nawaz @ P-talks

Productized — Tue, 16 Oct 2018 13:17:08 GMT

Ateeb Nawaz is Head of Product at Farfetch (London). On his talk, "Can technology and fashion be best friends?" he will tell how Farfetch is using technology in 3 key areas: Fraud, Payments and Post Purchase. . . . Productized Talks are a series of events where top speakers, industry leaders and experts give small demos of their products and talk on topics around the design of products, the thought process, the crafting, the challenges, the solutions and the fun! Also, check out our conference - Productized Conference (www.productized.co)

146. Aggelos Mouzakitis, SaaS Product Specialist & Product Growth Expert: The Art of B2B Pricing

Productized — Tue, 28 May 2024 14:15:08 GMT

In this conversation, Aggelos discusses the typical errors he sees in B2B companies regarding pricing and packaging. He emphasizes that early-stage companies should have simple pricing and focus on validating that customers are willing to pay for their value. He also highlights that pricing is not just a finance exercise but a growth exercise and that pricing and packaging are crucial for product-market fit. Aggelos explains the importance of positioning and understanding the value gap between expected and delivered value. He suggests conducting a value gap analysis through customer interviews to bridge the gap. Finally, he briefly mentions the different types of feature packages that companies can have. Aggelos and Margarida discuss different types of packaging in B2B SaaS, including category packages, segmented packages, and the popular 'good, better, best' model. They also emphasize the importance of defining a value metric and testing prices. Aggelos shares his insights on connecting psychotherapy to B2B leadership and the need for more authenticity and vulnerability in the industry. This Episode's Topics: - What should companies focus on early-stage - Positioning and understanding the value gap - Different types of feature packages - The 'good, better, best' model - Defining a value metric is crucial for pricing and packaging - Testing prices and packages - Connecting psychotherapy to B2B leadership - Authenticity and vulnerability in the B2B industry Where to find Aggelos Mouzakitis: LinkedIn: https://www.linkedin.com/in/aggelos-mouzakitis-b2b-saas-plg-pricing/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

A 10x Product — Practical Notes on Innovation by Diogo Rendeiro @ Feedzai

Productized — Tue, 23 Oct 2018 15:45:44 GMT

Diogo Rendeiro is Director of Product at Feedzai. His talk is on "A 10x Product — Practical Notes on Innovation." In his talk, Diogo will tell you the story of a real 10x product Feedzai has been working on. From getting the concept right, to proving it's feasible, to finding product-market fit. . . . Productized Talks are a series of events where top speakers, industry leaders and experts give small demos of their products and talk on topics around the design of products, the thought process, the crafting, the challenges, the solutions and the fun! Also, check out our conference - Productized Conference (www.productized.co)

95. The Future of Cities E03: Future education - how will it change in 10 years? w/ Paulo Silva

Productized — Thu, 24 Mar 2022 10:12:58 GMT

Host André Marquet talks to Paulo Silva. Paulo is the founder & CEO at Miles in the Sky - an online education platform with exceptional experience and courses. Paulo has more than 20 years of C-level roles, covering the full range of top management responsibilities. Now Paulo is focusing on developing an online education platform and a coding school Lisbon42. Time notes: Paulo introduction [1:00] What is the mission of Paulo's company [2:00] A typical day in Paulo's life - what helps him to keep balance in life [3:00] What is Miles in the Sky? [5:40] How learning in Miles in the Sky is different from regular learning model [7:30] The future of Miles in the Sky [10:00] What can we do about youth who are smart, but still fail in specific courses [13:00] Paulo's career development, 20+ years in C level roles [16:30] How Paulo started work in technology [19:00] Experience in Vodafone - starting as a CTO [22:10] Period of self-searching [25:00] Paulo decides to choose to study architecture at the University [26:00] Burnout problem of top-level roles [29:00] How did studying architecture help Paulo in his life and career [32:00] How did this rich experience in companies help Paulo with starting his own company "42 Lisboa" and "Miles in the Sky" [33:10] How a view on education has changed recently, thanks to zoom and online classes [36:00] People will start to learn and apply their knowledge in Metaverse? [37:30] Digital experience course at Miles in the Sky [38:40] Re-skilling adults: what concepts are the key to implement it [40:30] Willingness to learn in the era of limitless resources [43:20] Why would Paulo learn blockchain and cybersecurity if he had to choose a new technology to learn? [45:30] Is it difficult to recruit talents to Miles in the Sky? [49:00] Campus-based "42 Lisboa" school [52:00] What is the biggest challenge for Miles in the Sky [54:20] Role of governments in the change of educational system for adults [55:00] Words of advice to younger self [59:20] PRODUCTION 🎙 The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize! For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized. This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa. Do you want to become a part of the Productized community? Sign up for our Academy 👉🏼 https://productized.mn.co/

137. Raquel Felix, Senior UX Researcher, Sword Health | Blending Psychology and Design Thinking

Productized — Fri, 01 Mar 2024 12:00:42 GMT

Join co-host Margarida Cosme in a conversation with extraordinary Raquel Felix, UX researcher at Sword Health. Raquel is a t-shaped psychologist with different experiences as a design researcher, project manager, storyteller, and innovation strategist. She helps companies, organizations, and teams by blending different methodologies grounded in clinical psychology, design thinking, field studies, and cross-innovation to inspire new and different opportunities 🎙️ Episode Highlights: 1. Raquel deep dives into the importance of effectively evaluating research needs before choosing a methodology. 2. The difference between customer conversations and rigorous research and how these two types of research can be combined 3. How to effectively share research insights and involve the product team in the research agenda. Where to find Raquel? LinkedIn: https://www.linkedin.com/in/raquelvalongofelix/ Where to Find Margarida? LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

99. The Future of Cities E07: Startups - Unicorns vs 10M€ bootstrapped companies?

Productized — Fri, 22 Apr 2022 11:03:26 GMT

Host André Marquet talks to António Lucena de Faria. António is from Porto and has over 40 years of experience in building and managing companies and start-ups - because he started when he was a teenager! He led the creation and development of more than 10 companies, having started his first IT company with the launch of Methodus Sistemas in 1987. He is a founding member of Startup Portugal, representing Fábrica de Startups. At Fábrica, António is designing, validating and adjusting the Business Model, and contacting investors and entrepreneurs. Promoting the business and finding business opportunities. Fábrica de Startups is an innovation hub, providing acceleration to startups in three stages: pre-validation (problem and solution validation), validation (product and market) and launch (go-to-market), and where starting entrepreneurs can seek help in developing their business ideas and growing their startups. Timestamps: Introduction of guest [1:00] How did COVID-19 affect António's business [3:00] António's experience working in the USA in 80s [4:30] Why only a fraction of people become entrepreneurs? [10:00] Are we close to the fifth era of entrepreneurship? [14:00] Are people meant to be solo entrepreneurs considering our need for social approval? [17:30] Creating DAOs online, NFT's & tokens [23:00] What is the future of 5-day work week? [32:00] Finding a co-founder for your entrepreneurial journey [36:00] António's hobbies: blockchain, NFT's & daughter YouTuber [39:20] Life is Cascais [42:00] How does a day in life of António look like [43:30] Fábrica de Startups [45:40] What was the inspiration for creating a startup accelerator? [48:40] Start-up Lisboa [56:00] Is it possible to develop successful business based on your wishes and needs rather than focusing on demand [59:30] Breeding start-ups into Unicorns - Startup factory in Lisbon [1:05:00] What can change in cities to encourage more entrepreneurs [1:09:50] Developing a incentive program for entrepreneurs [1:13:00] Smaller companies in Portugal are less productive than bigger ones - is it true? [1:16:40] What should be cities doing in terms of policy towards entrepreneurship creation [1:22:00] New technology António would learn if he had 3 free months [1:26:00] Recommendations [1:28:30] What advice António would give to younger self [1:34:10] 📕 E-Myth by Michael Gerber 📕 Business Model Generation by Alexander Osterwalder 📕 Four Steps to the Epiphany by Steve Blank 📕 Are you ready to succeed? by Srikumar Rao PRODUCTION 🎙 The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize! For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized. This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa. Do you want to become a part of the Productized community? Sign up for our Academy 👉🏼 productized.mn.co/

143. Jack Skeels, CEO of AgencyAgile: Navigating Agency Challenges

Productized — Tue, 30 Apr 2024 11:33:42 GMT

Explore the dynamic world of agency productivity and culture transformation with insights from a seasoned expert in the field, Jack Skeels.

Delve into the challenges faced by agencies and discover innovative strategies for enhancing productivity and fostering a thriving team culture. Skeels emphasizes the importance of managers doing less managing and focuses on providing teams with the information they need to succeed. Join us as we uncover the keys to success in the fast-paced agency environment, offering actionable advice and real-world examples. Whether you're an agency professional or simply curious about agile methodologies, this podcast promises valuable insights and inspiration for driving positive change in your organization. Jack Skeels, CEO and founder of Agency Agile. From his early days at Rand Corporation to his current leadership role at Agency Agile, Jack shares his remarkable journey and insights into improving agency productivity and culture. With a unique blend of traditional agile methods and team empowerment models. This Episode's Topics: - Jack Skeels' journey from Rand Corporation to Agency Agile - The genesis of Agency Agile and its mission to improve agency productivity and culture - Key insights from Jack's book "Unmanaged" and practical strategies for enhancing productivity and happiness in organizations - Jack's entrepreneurial ventures, including the development of Snoot Nasal Cleanser - Lessons learned from Jack's diverse career in tech startups, major consulting gigs, and more Where to find Jack: LinkedIn: https://www.linkedin.com/in/jackaskeels/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find André: LinkedIn: https://www.linkedin.com/in/marquet/

120. Radhika Podcast author of Radical Product Thinking: A New Mindset for Innovating Smarter

Productized — Wed, 21 Jun 2023 16:55:25 GMT

This is the third episode of season 15 of the Productized Podcast. We are featuring speakers and partners of Productized Conference 2023. In this episode, Margarida Cosme talks with Radhika Dutt, a seasoned professional in product management and entrepreneurship, and takes listeners on a captivating journey. From her early interests and studies in electrical engineering at MIT to their experiences as a founder and lecturer, Radhika Dutt shares valuable insights. She delves into creating the Radical Product Thinking framework and its impact on product management, as well as discusses the challenges of balancing business goals with user well-being. Exploring the ethical responsibilities of the tech industry, including the impact of AI technology and the need for a Hippocratic oath for product managers, Radhika Dutt offers thought-provoking perspectives. Join the podcast to gain unique perspectives, practical knowledge, and actionable strategies for success in product management and technology ethics.

#GirlsWhoProduct with Karianna Johnson, Senior Product Manager @ Zalando

Productized — Fri, 24 Jul 2020 17:57:50 GMT

Get to know Karianna Johnson, Senior Product Manager at Zalando. From Seattle to Berlin, Karianna's route is super curious! She started as a UX writer and today is a successful PM, with business and customer experience by her side. Don't miss this new interview and get inspired by this amazing #GirlsWhoProduct.

Radhika Dutt - The New Mindset for Innovating Smarter

Productized — Mon, 15 Feb 2021 10:48:57 GMT

Radhika Dutt is an entrepreneur and product leader who has participated in four acquisitions as a result of the products she built; two of these were companies she founded. She advises organizations from high-tech startups to government agencies and speaks at conferences around the world. She founded Radical Product Thinking as a movement of leaders creating vision-driven change and is the author of an upcoming book titled Radical Product Thinking: The New Mindset for Innovating Smarter. It's scheduled for launch in September 2021. She speaks nine languages while learning her tenth. Her work as a product leader is also heavily influenced by my having lived and worked around the world. Radhika has lived in Asia, Africa, Europe, and America. In her book, Radhika will bring this global perspective. Check Her Masterclass: https://bit.ly/3tVafJj

177. The Future of AI and Product Management: Ethical Challenges and Global Opportunities | Alexandre K. Howard

Productized — Tue, 29 Apr 2025 11:00:00 GMT

In this episode, host Pedro Ganço talks with Alexandre K. Howard about the evolving landscape of Responsible AI and its major implications for product managers and the future of tech.

They dive deep into critical topics like:

➡️ What Responsible AI really means

➡️ The role of product managers in building ethical AI products

➡️ How AI can (and can’t) help fight climate change

➡️ The growing importance of trust and ethics in tech

➡️ How Europe can seize major opportunities in the AI space

➡️ The future of jobs and the architecture of the internet in the AI era

💡 Whether you're a product manager, tech leader, or passionate about the future of AI, this episode offers practical insights on navigating ethics, innovation, and global change.

👉 Don't forget to like, comment, and subscribe for more conversations on product innovation, leadership, and technology!

📌 Chapters:

00:00 Introduction to Responsible AI and Product Management

02:55 The Intersection of AI and Climate Change

06:09 Defining Responsible AI

09:22 The Role of Product Managers in AI

12:15 Ethics and Trust in AI Products

15:21 The Future of AI Regulation and Opportunities in Europe

31:38 Navigating Globalization and Sovereignty

34:25 The Role of Ethics in Product Management

38:40 AI: A Catalyst for Change or a Repeat of History?

42:21 The Future of Communication and AI

48:33 The Age of Abundance and Knowledge

54:48 Opportunities in a Changing Landscape

🔗 Find Alexandre K. Howard:

LinkedIn: https://www.linkedin.com/in/alex--howard/

https://linktr.ee/regenerativeproducts

Responsible AI podcast: https://podcasts.apple.com/us/podcast/responsible-ai-podcast/id1780564172

🔗 Find Pedro Ganço:

LinkedIn: https://www.linkedin.com/in/pedroganco/

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

#ProductManagement #ResponsibleAI #AIethics #ClimateChange #TechLeadership #FutureOfWork #AIandJobs #ProductLeadership #ProductizedPodcast

191. We Have to Stop Confusing Speed with Progress: Rich Mironov on Real Product Work

Productized — Tue, 12 Aug 2025 11:00:00 GMT

Is your product team always sprinting, yet the business impact stays flat? Are sales and stakeholder demands pulling you in ten directions at once? Do you know how to talk about product in a way that makes execs care?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Rich Mironov, a legendary product leadership coach with 40+ years of experience, to unpack what real product work looks like.

Spoiler: it’s not just shipping features faster.

You’ll learn:

➡️ Why speed ≠ progress—and how to tell the difference

➡️ How to protect your roadmap from sales-driven chaos

➡️ What real product incentives should focus on

➡️ How to speak the language of money when talking to execs

➡️ What AI will (and won’t) solve in product discovery

➡️ How to rebuild joy and clarity into your product team’s mission

Chapters:

02:11 Understanding Product Management Basics

04:42 Rich Mironov's Career Journey and Insights

05:28 Transitioning to Portugal and Community Involvement

05:37 Missing Silicon Valley: A Personal Reflection

08:28 The Misconceptions of Product Management

11:51 B2B Challenges: Navigating Sales and Product Dynamics

14:55 The Language of Money: Bridging Product and Sales

17:52 Incentives and Conflicts: Aligning Sales and Product Goals

20:55 Designing an Ideal Organization: Lessons from Experience

26:32 Navigating Product Management in an AI-Driven World

35:09 The Attention Economy: Standing Out in a Noisy Market

35:57 Finding Joy in Product Management

43:06 Lessons from Failure: The CEO Perspective

46:49 The Language of Money in Product Leadership

Join Rich live at Productized Conference 2025 in Lisbon!

Rich's Talk: “Business Cases Are Stories About Money”

Learn how to build financial narratives that actually win over stakeholders.

Rich's Workshop: “Product Leadership, Customer Value, and Talking Money with Stakeholders”

Hands-on lessons in influence, alignment, and navigating real-world product leadership.

🔗 Connect with Rich: https://www.linkedin.com/in/richmironov/

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🔗 Rich's Talk from Productized Conference 2024: https://www.youtube.com/watch?v=p-dZnX5u9Cw

🔗 Rich's Previous Podcast Episode: https://www.youtube.com/watch?v=kGLv0Rzcgz4

🔗 The Art of Product Management Book: https://www.amazon.com/Art-Product-Management-Lessons-Innovator/dp/1439216061

🎟️ Productized Conference 2025 | Oct 2025

🔗 Learn more and join us live in Lisbon: https://www.productized.co

🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.

#ProductManagement #RichMironov #ProductLeadership #StakeholderManagement #AIinProduct #ProductStrategy #CreateChangeTogether #ProductizedPodcast #BusinessCases #LeadershipDevelopment

92. The Art of Pricing: Delight Customers and Derange Competitors w/ Chris Mele

Productized — Thu, 20 Jan 2022 10:39:27 GMT

Host André Marquet speaks with Chris Mele, Managing Partner at Software Pricing Partners with 25 years of experience, focusing on helping software companies develop better pricing strategies. Since 1982, they have helped create pricing strategies for companies like IBM, Dell, Cisco, HP, McAfee, and Microsoft. Chris has become the go-to expert on developing innovative pricing strategies that delight customers and derange competitors while minimizing risk at every stage of the pricing process. 🎙 The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized. PRODUCTION This podcast was hosted by André Marquet, with research by Katarzyna Chryczyk and sound editing by Miguel Sousa.

#GirlsWhoProduct with Inbal Arieli, Author of Chutzpah, Co-CEO at Synthesis

Productized — Tue, 18 Feb 2020 12:19:37 GMT

"Inbal Arieli fostered her entrepreneurial skills during her mandatory military service, serving as a lieutenant in Unit 8200 (reads: 8–2 hundred), the Israel Defense Forces' elite intelligence corps. This elite technology unit's alumni who enter into the civilian market have earned a reputation for their unique entrepreneurial skills and for creating outstanding, successful, and innovative startups. After completing her military duties, and for the past twenty years, she embraced leading executive roles in the flourishing Israeli tech sector and has founded a series of programs for innovators, where she currently holds board seats. Let me just tell you that Inbal's most recent book is already on sale, and as mentioned it's called Chutzpah: Why Israel Is a Hub of Innovation and Entrepreneurship. As you might have heard, despite its small size, Israel has the highest concentration of start-ups per capita worldwide and attracts more venture capital per capita than any other country on the planet. What factors have led to these remarkable achievements, and what secrets do Israeli tech entrepreneurs know that others can learn? By the way, if you're wondering what Chutzpah means, it's a noun and t's pronounced (/ˈxʊtspə, ˈhʊt-/) and according to Inbal's own dictionary (http://www.chutzpahdictionary.com/) is being brutal honesty, usually at the price of sounding presumptuous, arrogant or rude. e.g "It takes chutzpah to tell your boss he's wrong." Let's get started with this conversation, shall we?" Read more at: https://medium.com/@Productized/girlswhoproduct-inbal-arieli-58500139893f

164. AI Meets E-Commerce: Shanif Dhanani on Personalization, Startups, and Innovation

Productized — Tue, 21 Jan 2025 12:00:00 GMT

In this episode, host André Marquet sits down with Shanif Dhanani, founder of Nobi, to discuss the transformative role of AI in e-commerce and the evolving landscape of startups. They dive into the importance of personalization in enhancing customer experiences, the technical challenges of scaling AI solutions, and the balance between hard work and luck in entrepreneurship. Shanif shares his journey through the tech industry, from programming languages to philanthropy, offering practical advice for early-stage founders on leveraging data effectively and understanding consumer behavior. Tune in to learn how AI-powered solutions are reshaping the future of online shopping and why focusing on real-world problems is key to success.

Key Takeaways:

➡️ Personalization boosts customer experience.

➡️ AI search enhances product discovery.

➡️ Knowing customer intent improves personalization.

➡️ Scaling AI requires speed and accuracy balance.

➡️ Success needs hard work—and a bit of luck.

➡️ Entrepreneurship is all about learning and adapting.

➡️ Data-driven decisions are crucial for startups.

➡️ Giving back is central to Shanif’s mission.

➡️ Clear communication is vital for lean teams.

Chapters:

00:00 Introduction to Shanif Dhanani and Nobi

02:45 The Evolution of Programming Languages: A Personal Journey

05:21 Personal Background: A Deeper Look

08:11 The Role of Luck and Hard Work in Success

10:48 Navigating the Startup Landscape: Pivots and Challenges

13:33 From Apteo to Nobi

17:07 AI-Powered Search: Revolutionizing E-Commerce

19:57 Staying Competitive in an AI-Driven Market

23:00 Challenges in E-commerce Personalization

28:29 Verticals for Personalized AI in E-commerce

33:07 The Future of AI Personal Shopping Agents

35:57 Technical Challenges in Scaling AI Solutions

39:43 Leveraging AI for Efficiency in Startups

42:45 Data Science and Machine Learning at Twitter

47:16 Advice for Early Stage Founders

Where to find Shanif: https://www.linkedin.com/in/shanifdhanani/

shanif@nobi.ai

https://twitter.com/shanif

https://www.locusive.com/

Where to find Andre: https://www.linkedin.com/in/marquet/

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

113. Julien Lescure: Product Coach and Investor.

Productized — Mon, 12 Dec 2022 07:05:26 GMT

In this episode, our co-host João speaks with Julien Lescure, an investor and product coach, and one of the speakers of the second Product Weekend event, held in November. Julien Lescure founded two companies and led both of them to successful exits. Nowadays, Julien’s focus is on coaching product teams. In this conversation, Julien talks about his path as a founder, why he chose to pursue a product career, and gives some tips he learned during his journey. Besides being a product lover, he is also a car enthusiast. Julien’s childhood dream was to become a car designer. If you want to find out how he ended up in product, listen to the episode below ⬇️ ## Time notes: [0:16] Guest introduction [1:00] Desired career path as a child vs. the actual path [5:55] First job and the switch to project management [7:40] First leadership role [9:36] Founding his first company [16:01] Role in his first company [18:39] Founding his second company [22:40] The strategy to sell his second company [24:22] Role in the company after the sale [26:42] Choosing product over marketing. [27:32] Using sales skills in product [31:10] Julien's favourite thing about working in product. [33:45] Investing in companies and advising them [36:20] Favourite type of companies [40:00] Product discovery [46:55] From coaching product teams to coaching managers > Product is not something you do in isolation at a PM level. "Product is enabled by an organization." [50:40] Role of sales and customer success in product: "The main barrier of training other departments on interviewing is fear. Many companies are scared of talking too much to their clients." [57:25] The role Julien enjoyed the most [1:02:05] Moving to Portugal [1:03:30] Portuguese tech industry [1:04:50] What will the world look like in 50 years? [1:08:05] One lesson from product management everyone should know [1:10:00] Book recommendations [1:13:25] Favourite cities [1:15:10] Favourite podcasts

115. Mirela Mus: Founder at Product People

Productized — Thu, 29 Dec 2022 14:22:34 GMT

In this podcast episode, Joao Moita talks with Mirela Mus, the founder of Product People. They discuss Mirela's transition into product management, and she shares her insights on the role of a VP of Product and the differences between "mercenaries" and "missionaries" in the industry. Mirela offers advice on defining success in Product Management and talks about prioritization and PM mentoring. She also discusses the challenges of being a woman in a male-dominated field and shares her thoughts on the transition from PM to people management. Mirela offers recommendations for aspiring product managers and encourages critical thinking as a core skill. [00:20] About Mirela [02:43] Transition to PM [10:52] VP of Product role [15:28] Mercenaries vs missionaries [19:11] PM insights [25:00] Go to market [26:50] Consulting vs FTE PMs [29:50] Am I a good PM? [33:35] Prioritization [36:40] PM mentoring [39:00] Being a PM as a woman [40:37] Who inspires me [45:00] From PM to people management [47:12] About the future, recommendations [53:23] Where are we going next? [55:28] Critical thinking is core [58:40] Food for thought

Productized Podcast With Shay Howe - Make the Customer a Hero

Productized — Mon, 02 Aug 2021 11:10:30 GMT

Recently we've had the great pleasure of chatting with Shay Howe, the VP of Platform Strategy at ActiveCampaign and we'd like to tell you about it. Main topics covered: 👏🏻 Shay's background and building teams that last within the company ✨ Mindset within a hyper-growth company 📗 Shay's 2014 book 'Learn to code HTML and CSS' ☺️ What makes a good customer experience 💯 How to build the team that delivers 🔥 AR/VR on CX 🤓 Machine learning and Automatization Currently, at ActiveCampaign Shay leads platform experience and ecosystem, strategic partnerships, and product, front-end, and communication design. He works to make the customer a hero, helping them create ideal customer experiences through intuitive products, marketing, and integrations. Prior to ActiveCampaign Shay was VP of Product at Belly and Yello, where he was responsible for product strategy and design. He has previously led product teams at multiple high-growth companies, including Groupon. He has held in-residence roles as an advisor with the Techstars, Lightbank, and Prota venture portfolios. Shay is also the proud author of "Learn to Code HTML and CSS," published by Pearson Education.

195. From Cost Center to Growth Engine: UserCentrics’ VP of Product on Leading Change with Courage and Clarity

Productized — Tue, 07 Oct 2025 11:00:00 GMT

What if your product team could become the true growth engine of your company?

In this episode of the Productized Podcast, host André Marquet talks with Blagoja Golubovski, VP of Product at UserCentrics, about what it really means to lead product with clarity, courage, and alignment.

Blagoja shares insights from 25+ years in tech—helping B2B SaaS companies scale from Seed to IPO—and unpacks how great product leadership turns strategy into measurable impact.

You’ll learn:

➡️ How to shift from delivery mindset to growth mindset

➡️ Why alignment between Product, Tech & Business is the real superpower

➡️ What AI is teaching us about better decision-making

➡️ How to measure product’s real impact (beyond features and OKRs)

➡️ The leadership habits that build trust across teams

Whether you’re a founder, CPO, or product lead, this conversation will help you rethink your product’s role in driving growth and organizational change.

⏱ Chapters

04:15 – The evolving role of Product Leadership

08:40 – From Cost Center to Growth Driver

14:10 – Building Alignment Between Product, Tech & Business

19:35 – What AI Is Teaching Us About Leadership

25:22 – Measuring Product’s Real Impact

31:00 – Courage and Clarity in Decision-Making

37:50 – Advice for Product Leaders in Uncertain Times

42:15 – Closing Reflections

🔗 Connect with Blagoja: https://www.linkedin.com/in/golubovski/

🔗 Connect with André: https://www.linkedin.com/in/marquet/

🔗 Follow Productized: https://www.linkedin.com/company/productized/

🎟 Join us at Productized Conference 2025: https://www.productized.co

#ProductizedPodcast #ProductLeadership #ProductStrategy #UserCentrics #AIinProduct #GrowthMindset #Innovation #CreateChangeTogether #LeadershipDevelopment #B2BProduct

155. Sebastien Prioris, CPO at Satellogic: Mastering Product Leadership: Strategy, OKRs, and AI Integration

Productized — Tue, 20 Aug 2024 11:00:00 GMT

Join Sebastien Prioris, an experienced entrepreneur and expert in technology and innovation, as he delves into the essential qualities of successful product leadership in this episode. With a deep understanding of market dynamics, user needs, and the technology landscape, Sebastien shares his insights on aligning strategy, OKRs, and roadmaps to drive product innovation and business success. In this conversation, Sebastien emphasizes the importance of strategic thinking, optimization, and staying ahead of industry trends, particularly in the age of AI. He also previews his upcoming workshop at the Productized Conference, where he will explore how to effectively align strategy, OKRs, and roadmaps to deliver maximum value. This Episode's Topics: - Aligning Strategy, OKRs, and Roadmaps - Understanding the Market, Users, and Business Landscape - Strategic Thinking, Prioritization, and Optimization - Staying Ahead of Industry Trends, Especially in AI - The Role of the Product Manager in AI Integration - Reconciling Stakeholder Expectations - Education and Skill Trends in Product Management Recommended Books: - Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt - Product Operations by Melissa Perri and Denise Tilles - books by April Dunford Where to Find Sebastien: LinkedIn: https://www.linkedin.com/in/sebprioris/ Where to Find Us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to Find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

UNRELEASED EPISODE: The Role of Emotional Connections in Product Success with Nesrine Changuel

Productized — Tue, 17 Jun 2025 11:00:00 GMT

In this episode, host Pedro Ganço sits down with Nesrine Changuel, a product coach and advisor with deep experience at top tech companies, about the intersection of emotional intelligence and product management. Nesrine shares her unique journey from research to product management and emphasizes the importance of creating products that not only meet functional needs but also forge emotional connections with users.

She discusses how inclusivity and accessibility should be at the forefront of product development, ensuring that products cater to diverse audiences. Nazrin also highlights the vital role of mentorship in the growth of a product manager and offers valuable advice for those looking to build a career in this field. The conversation touches on how AI tools, when integrated with emotional intelligence, will shape the future of product management, leading to more intuitive and user-centric experiences.

Whether you're an aspiring product manager or a seasoned leader, this episode provides actionable insights to elevate your product development process, foster strong user connections, and lead teams effectively in a rapidly evolving industry.

Key Takeaways:

➡️ Emotional connections in products lead to better user loyalty and satisfaction.

➡️ Inclusivity and accessibility are essential when designing products for a diverse audience.

➡️ Setting aside time for delightful features can elevate your product's user experience.

➡️ Mentorship plays a critical role in your growth as a product manager—actively seek it out.

➡️ The future of product management lies in humanizing technology to enhance user interactions.

➡️ AI integration with emotional intelligence will be a game-changer for creating intuitive products.

Chapter:

08:07 The Concept of Delight in Product Management

18:03 Navigating Chaos in Large Companies

21:50 Building for Diverse Audiences

26:55 Advice for Aspiring Product Managers

29:54 Future Trends in Product Management

Where to Find Nesrine: https://www.linkedin.com/in/nesrinechanguel/

Webiste: https://nesrine-changuel.com

Pre-order her book: https://nesrine-changuel.com/product-delight-book/

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are still available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

149. Martin Felcman, Head of Product at Productboard: The Future of Product Management with AI, Product Operations, and Customer-Centricity

Productized — Tue, 18 Jun 2024 11:00:00 GMT

Exclusive episode with our Golden Sponsors of Productized Conference 2024, Productboard! In this episode, the host Andre Marquet sits down with Martin Felcman, the Head of Product at Productboard, to explore the dynamic future of product management. Dive into a rich discussion about the transformative role of AI in product development. Martin shares his expert insights on how the landscape of product management is reshaping. Whether you're a product manager, a tech enthusiast, or simply curious about the future of product innovation, this episode offers valuable takeaways and actionable advice. Tune in to gain a deeper understanding of the trends that will define the next era of product management. This Episode's Topics: - Understanding customer needs & prioritizing product development with Productboard - Achieving product excellence and faster market delivery - The impact of AI on product management - Maintaining a customer-centric approach - Enhancing efficiency through product operations - The human element in product operations - Building mission-driven, communicative teams - Navigating high expectations and customer suggestions Where to find Martin: LinkedIn: https://www.linkedin.com/in/martinfelcman/ Productboard: https://www.productboard.com/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find André: LinkedIn: https://www.linkedin.com/in/marquet/

168. Innovation, AI, and the Future of Product Management with Mike Todasco

Productized — Tue, 18 Feb 2025 12:00:00 GMT

In this episode, host Pedro Ganço sits down with Mike Todasco, a seasoned innovator and AI advisor, about fostering innovation in the fast-paced world of product management. From his journey in finance to becoming an entrepreneurial leader, Mike shares valuable insights into the importance of curiosity, creative thinking, and overcoming limiting beliefs to drive innovative outcomes within teams.

Mike highlights the powerful role that AI tools are playing in modern product management and explores how they can enhance collaboration, brainstorming, and decision-making. He also emphasizes the need to create a safe space for idea generation, where team members feel empowered to share bold and creative ideas without judgment. As product managers navigate an increasingly AI-driven landscape, Mike offers strategies to foster a culture of open-mindedness and continuous learning—crucial for driving creativity and innovation.

If you're looking to unlock your team's potential, embrace the latest tech innovations, and learn how to lead with an entrepreneurial mindset, this episode is a must-listen!

Key Takeaways:

➡️ Curiosity is key to unlocking innovation and driving creative solutions.

➡️ AI tools are transforming the way product managers collaborate and brainstorm ideas.

➡️ Encourage team members to share bold ideas by creating a safe, non-judgmental space.

➡️ Innovation isn’t just about technology—it’s a mindset and can be applied in all areas of life.

➡️ Remove limiting beliefs to unlock creativity and expand what’s possible in product development.

➡️ Every product manager can foster an entrepreneurial spirit within their team to encourage creativity and growth.

Chapters:

00:00 Introduction to Product Innovation and AI

04:16 Mike's Journey from Finance to Product Management

08:32 The Importance of Curiosity in Innovation

13:53 Starting Sketch Maven: Lessons from Entrepreneurship

18:26 Fostering Innovation in Teams

23:08 Common Mistakes in Innovation and How to Avoid Them

24:27 The Power of Open-Minded Innovation

26:50 Learning from Failure in Innovation

33:38 AI: The Future of Innovation

42:38 AI's Impact on Product Management

48:04 Embracing AI in Entrepreneurship

Where to Find Mike: https://www.linkedin.com/in/todasco/

Medium: https://medium.com/@todasco

SDSU: https://business.sdsu.edu/centers-institutes/ai

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

183. Why Your Roadmap Isn’t Working—and How to Fix It | Bruce McCarthy

Productized — Tue, 10 Jun 2025 11:00:00 GMT

Are your roadmaps just a feature list? Do you struggle to align stakeholders without derailing strategy?

You’re not alone—and Bruce McCarthy is here to help you fix it.

In this episode of the Productized Podcast, host Pedro Ganço sits down with Bruce McCarthy, founder of Product Culture and co-author of Product Roadmaps Relaunched and Aligned. With decades of experience leading product teams and advising global companies, Bruce shares why most roadmaps fail—and how to build ones that actually move your product forward.

They explore the messy middle of product work: navigating conflicting priorities, managing executive expectations, and making your roadmap a strategic tool, not a political battlefield.

What You’ll Learn:

➡️ Why roadmaps often cause confusion instead of clarity

➡️ How to align sales, marketing, and engineering around shared outcomes

➡️ What makes a roadmap valuable (hint: it’s not the feature count)

➡️ How to balance vision and execution under pressure

➡️ Why stakeholder management is the secret skill every PM needs

➡️ The real reason CPOs burn out—and how to lead through complexity

Perfect For: Product managers, Heads of Product, startup founders, and anyone building in cross-functional teams struggling with roadmap chaos or stakeholder tension.

Chapters:

02:08 Bruce's Journey into Product Management

04:59 The Importance of Stakeholder Management

10:06 Evolution of the Product Manager Role

18:09 The Role of Junior Product Managers

20:55 Advice for Aspiring Product Managers

26:15 Roadmaps vs. Vision in Product Management

27:54 Crafting a Compelling Roadmap

30:07 Navigating Interdepartmental Conflicts

32:30 Transitioning from Sales to Product Leadership

35:17 Recognizing When to Move On

36:37 Understanding Team Dynamics and Productivity

41:15 The Challenges of the CPO Role

45:23 Evolving from Individual Contributor to Leader

🔗 Resources:

Bruce McCarthy on LinkedIn: https://www.linkedin.com/in/brucemccarthy/

Product Culture: https://productculture.org

Product Roadmaps Relaunched book: https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/

Aligned: Stakeholder Management for Product Leaders: https://www.amazon.com/Aligned-Stakeholder-Management-Product-Leaders/dp/1098134427?&linkCode=sl1&tag=pc-website-20&linkId=36df2de94f8d2fb1ee4c7bd8b641f32f&language=en_US&ref_=as_li_ss_tl

Pedro Ganço on LinkedIn: https://www.linkedin.com/in/pedroganco/

🎉 Join us at Productized Conference 2025 this October in Lisbon – Bruce will be one of our speakers! Get tickets: https://www.productized.co

💬 Subscribe, share, and tell us how you make your roadmap work.

Let’s #CreateChangeTogether

#ProductManagement #ProductStrategy #ProductRoadmaps #StakeholderManagement #ProductLeadership #ProductizedPodcast #BruceMcCarthy #AgilePlanning #PMCareerTips #CreateChangeTogether

152. Sabrina Mach, Head of Product Innovation at ThoughtWorks: The Art of Going Slow to Go Fast in Product Management

Productized — Tue, 16 Jul 2024 11:42:04 GMT

We're here with Sabrina Mach, Head of Product Innovation at ThoughtWorks and speaker at the Productized Conference, to delve into the fascinating world of product management and innovation. Sabrina shares her expertise on embracing procrastination to create value, understanding customer needs deeply, and balancing the desire to innovate with strategic decision-making. Discover the significance of falling in love with the problem, the value of giving developers the space to explore, and the crucial role of quitting in the innovation journey. Sabrina offers insights on defining kill criteria, setting time limits for experiments, and capturing learnings from failed projects. Join us for an engaging conversation on these pivotal aspects of product development and innovation. This Episode's Topics: - Embracing Procrastination for Value Creation - Customer Needs & Problem Exploration - Innovation vs. Best Practices - The Role of Quitting in Innovation - Defining Kill Criteria & Time Limits - Learning from Failed Projects - Balancing Innovation with Strategic Decisions Recommended Books: "Quit: The Power of Knowing When to Walk Away" by Annie Duke "The Corporate Explorer" by Andrew Binns "Zone to Win" by Geoffrey A. Moore Where to find Sabrina: LinkedIn: https://www.linkedin.com/in/sabrinamach Medium: https://sabrinamach.medium.com/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

156. Tanja Lau, Founder of Product Academy: Trusting Your Intuition and Mastering Hypothesis-Driven Product Management

Productized — Tue, 03 Sep 2024 11:09:08 GMT

Discover how Tanja Lau, founder of Product Academy, built her career in product management and entrepreneurship by trusting her intuition, taking risks, and creating impactful learning experiences. Learn her insights on remote work, hypothesis-driven decision-making, and the value of diverse learning methods. Tanja shares her journey from the publishing industry to founding Product Academy, where she supports product managers through mentoring and coaching. She discusses the importance of setting boundaries, finding the right work-life balance, and how Montessori education inspires her approach to learning. Tanja also delves into common mistakes in hypothesis framing, the role of AI tools, and why financial and entrepreneurial skills are crucial for today’s product managers. This Episode's Topics: - Tanja’s Path into Product Management - Key Lessons from Tanja's Entrepreneurial Journey - The Story Behind Founding Product Academy - The Transition to Curated Learning Experiences - Balancing Work and Personal Life Effectively - Finding the Ideal Remote Work Setup - Why Hypothesis-Driven Product Management Matters - Common Mistakes in Hypothesis Framing - Utilizing AI Tools in Hypothesis-Driven Approaches - The Rising Need for Financial and Entrepreneurial Skills in Product Management Where to find Tanja: LinkedIn: https://www.linkedin.com/in/tanjalau/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

157. Ashley Nicodemus, Director of Design at UEGroup: Designing Innovative Products for Critical Environments

Productized — Tue, 10 Sep 2024 11:00:00 GMT

Discover how Ashley Nicodemus, Senior Director of Design at UEGroup, uses user-centered design to create innovative products for critical environments. Learn her insights on balancing user needs with business objectives, managing conflicts between design and product teams, and using the Innovation Equation framework to drive disruptive product innovation. Ashley shares her journey from industrial design to leading projects like the brain surgery navigation platform and highlights the importance of individual brainstorming, trade-offs, and data-driven decision-making in the design process. This Episode's Topics: - Ashley’s Journey from Industrial Design to Product Innovation - Designing Seamless Experiences in Critical Environments - Applying the Innovation Equation to Create Disruptive Products - The Importance of Individual Brainstorming and Managing Trade-offs - Balancing User Needs with Business Objectives - Key Insights from the Brain Surgery Navigation Platform Project - Collaboration and Iterative Testing in High-Stakes Environments - Managing Conflicts Between Design and Product Teams - Making Data-Driven Decisions in Product Development Where to find Ashley: https://www.linkedin.com/in/ashley-nicodemus/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

162. Evolving Product Management: Pippa Topp on Emotional Intelligence, Team Building, and Driving Innovation

Productized — Tue, 07 Jan 2025 12:00:00 GMT

In this episode, host Pedro Ganço sits down with Pippa Topp, a product leader and consultant, to explore the dynamic world of product management. Together, they discuss the evolving landscape of the role, the increasing importance of emotional intelligence, and the future direction of product teams. Pippa offers invaluable insights into building effective teams, fostering creativity under pressure, and embracing failure as a critical part of growth. Tune in to discover how to cultivate 'pockets of brilliance' within your organization and why curiosity, transparency, and understanding your goals are essential for success in product management.

Key Takeaways:

➡️ Emotional intelligence is essential for product managers.

➡️ The role of product management has evolved but remains crucial.

➡️ Strong teams rely on emotional intelligence and collaboration.

➡️ Curiosity and a love of learning are key for success.

➡️ Protect time for creativity, even under pressure.

➡️ View failure as a chance to grow and learn.

➡️ 'Pockets of brilliance' can drive exceptional results.

➡️ Transparency fosters trust and autonomy in teams.

➡️ Know your goals and the reasons behind your actions.

Where to find Pippa: https://www.linkedin.com/in/pippa-topp/

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

90. Innovation Technology: Design Products from Here to Space with João Montenegro

Productized — Wed, 15 Dec 2021 23:43:59 GMT

Recently we’ve had the great pleasure of chatting with João Montenegro, an Entrepreneur, Technologist, Designer, and Space enthusiast with ten years of experience in building products and companies. He has worked with company builders, VCs, mentoring and teaching at university, and eventually co-founding various businesses. João is an innate leader and collaborator with a drive to continuously inspire others. When he is not designing 3D printers, vehicles, and digital products & services, João spends his time doing amateur astronomy in inhospitable places, talking about the future with friends, and reading National Geographic magazine. Main topics covered: 🏁 How to get into product design 🖊️ What would innovation be without creativity 🗝️ Divergent thinking as a key for innovation 🚀 How a good idea can turn into a good business Timenotes: [2:00] Business, Technology, Design, Space.. What’s more? [4:50] Getting into Product Design [9:20] International Space University [16:50] If you had three months to learn a relatively new technology… [18:50] Can there be innovation without creativity and technology? [23:20] “This thing is for people that live in a world that has begun to explore space. It must be as amazing as that.” [27:20] Where ideas of the smart products come from such as space, robots, solar power from hydrosphere, 3D printer, future cars [32:20] Divergent thinking is a key feature for innovation? [34:00] What resources do you turn to when you need inspiration for new creations? [37:00] What do you think has been your “star product” or the project that you are most proud of? [44:10] What would you like to design or project among the things that you have not done yet? [50:00] What advice can you give to companies looking to make the most out of their investments in innovation centers? [01:10:00] City of Telosa: sustain tech to create a new 5M people city in the US, by Marc Lore, founder of Jet.com [01:18:50] Challenges for the future in the design sector [01:28:00] Beyond product design and space, crypto is coming Books and other recommendations (soon updated) PRODUCTION This podcast was hosted by me, André Marquet. Produced by Teresa Segismundo, with research by Katarzyna Chryczyk and sound editing by Miguel Sousa.

150. Live from Portugal DefenceTech: Exclusive Highlights and Innovations in Defence Technology

Productized — Tue, 02 Jul 2024 11:10:57 GMT

Welcome to a special edition of the Productized podcast! This episode is dedicated to all enthusiasts, professionals, and stakeholders in the field of defence technology. Recorded live at the Portugal Defence Tech Meetup, we bring you exclusive insights and groundbreaking discussions from the event held on June 25.

In this episode, you'll hear from top industry experts, as they delve into the latest trends in drones, anti-drone warfare, and strategic investments in DefenceTech. We feature engaging panels and inspiring startup stories.

Please note, as this podcast was recorded live, the sound quality may not be optimal. However, the invaluable insights and innovative ideas shared make it a must-listen for anyone passionate about defence technology.

Join us as we explore the future of DefenceTech, fostering open dialogue and collaboration in this vibrant and rapidly evolving field. Don't miss out on this exclusive opportunity to connect with like-minded individuals and stay ahead in the world of defence innovation!

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

111. Mauro Frota: martial arts, fitness products retention and entering the US market

Productized — Wed, 23 Nov 2022 06:25:29 GMT

BHOUT is the first boxing bag with a brain, and it's revolutionizing how people stay fit by applying neuroscience. In this conversation with Mauro Frota, founder and CEO, we discussed martial arts, the challenges, and opportunities within the fitness industry, and BHOUT's plans to enter the US market, among other topics. [00:10] Introduction of the guest [00:55] Martial Arts Background [04:25] Childhood [06:28] Martial Arts Deconstructed [10:45] Sport Science Studies [11:55] After Bachelor [15:39] Psychology Analysis for Retention [21:51] About Bhout [26:56] The Secret [28:02] Finding the Team [30:03] The Time to Make it Happen [35:32] How to Try Out Bhout [36:30] Market Decisions [41:57] Bhout Layers [46:39] Plans to Widen the Experience [49:03] The Impact of Being Fit [53:21] How to Be Fitness Engaged [56:51] Regrets [59:50] The Legacy [01:02:04] Resilience is the Lesson [01:03:40] Origin of the Name [01:05:12] Recommendations [01:07:22] Nudging - Specific Recommendations [01:10:23] Favorite Cities [01:13:09] Mauro Frota is Hiring!

154. Krasi Bozhinkova, founder of Owtcome: How Strategic Design and Empathy Drive Product Innovation

Productized — Tue, 13 Aug 2024 11:10:52 GMT

We're here with Krasi Bozhinkova, Founder and Strategy Director at Outcome, to explore the future of strategic design and its pivotal role in product development. With a rich background in strategic design, Krasi has helped companies across various industries create impactful products by putting user experience at the core of their strategies. In this episode, Krasi shares her insights on staying ahead of technology trends, empathy and resilience in leadership, and the power of lifelong learning. She also discusses the critical need model for product development, which addresses the most urgent and impactful user needs. Krasi provides real-world examples of how this model has been successfully applied across different sectors. This Episode's Topics: - The Future of Strategic Design - Staying Ahead of Technology Trends - The Critical Need Model for Product Development - Importance of Empathy and Resilience in Leadership - Real-World Success Stories in Strategic Design - Building a Strong Brand Through Authenticity and Community - Lifelong Learning as a Key to Leadership Growth Recommended Books:

- "You Are Not So Smart" by David McRaney

- "Chaos" by James Gleick

- "Black Hole Blues" by Janna Levin Where to Find Krasi: LinkedIn: https://www.linkedin.com/in/krasi-bozhinkova/ Email: krasi@owtcome.com Where to Find Us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to Find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

141. Francesca Cortesi, CPO @Hemnet: The Importance of Values in Professional Fulfillment

Productized — Thu, 18 Apr 2024 10:19:11 GMT

Join host Margarida as she sits down with Francesca, Chief Product Officer (CPO) at Hemnet. In this lively conversation, Francesca delves into the often-overlooked topic of values in product management. This episode dives into these topics: - Insights on why understanding one's values is crucial for professional fulfillment and career advancement - Practical advice on how to uncover personal values and apply them to decision-making in both professional and personal context - Francesca's innovative approach to decision-making frameworks within product teams - How teams can navigate conflicting priorities and streamline decision-making processes - The importance of setting clear expectations for accountability to ensure the successful implementation of such frameworks Tune in to gain valuable insights on leadership, decision-making, and personal growth from Francesca's wealth of experience in the product management space. 00:20 Introduction 01:48 Values in Product Management 12:19 Discovering One's Values 17:20 Decision-making Framework for Product Teams 29:09 Final Questions Where to find Francesca Cortesi: LinkedIn: https://www.linkedin.com/in/francesca-cortesi/
Website: https://www.francescacortesi.com/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

131. Radhika Dutt, Author of "Radical Product Thinking" | Vision-Led Goal-Setting for Team Success

Productized — Tue, 23 Jan 2024 12:00:16 GMT

Radhika Dutt is a renowned author, entrepreneur, and product leader who advises high-tech startups and government agencies on building radical products that drive fundamental change. Join us in our conversation with Radhika as we discuss vision-based goal-setting in the Product field. This episode dives into key topics: (00:17) OKRs in Radical Product Thinking (16:01) Aligning Vision, Strategy, and Measurement (25:51) Clarity in Vision and Motivation Factors (37:32) Radical Product Thinking and Online Resources Highlighted books: *""Atomic Habits"", James Clear: https://jamesclear.com/atomic-habits *""The Tyranny of Merit"", Michael J. Sandel: https://www.amazon.com/Tyranny-Merit-Whats-Become-Common/dp/0374289980 *""Attack Surface"", Cory Doctorow: https://www.amazon.com/Attack-Surface-Cory-Doctorow/dp/1250757533 *""Invisible Women"", Caroline Criado Perez: https://www.amazon.com/Invisible-Women-Data-World-Designed/dp/1419729071 *""Do Androids Dream of Electric Sheep?"", Philip K. Dick: https://www.amazon.com/Androids-Dream-Electric-Sheep-inspiration/dp/0345404475 Where to find Radhika Dutt: LinkedIn: https://www.linkedin.com/in/radhika-dutt/ Get the free radical Product Thinking Toolkit: https://www.radicalproduct.com/. Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/produ Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

178. How Sleep, Community & AI Shape Modern Entrepreneurship | Barbara Fazekas

Productized — Thu, 08 May 2025 11:00:00 GMT

In this episode, host Andre Marquet talks with Barbara Fazekas, serial entrepreneur and CEO of Bobcats Coding, about the real-world challenges of adopting AI, staying human in tech, and the underrated role of sleep and self-awareness in leadership.

They dive into honest conversations around:

➡️ Why sleep and health are critical to productivity

➡️ The dangers of AI washing in today’s hype cycle

➡️ How cultural backgrounds shape entrepreneurial paths

➡️ Why every founder and PM needs baseline AI literacy

➡️ The role of community in building resilient businesses

➡️ Overcoming imposter syndrome in tech leadership

➡️ The human side of tech adoption and innovation

💡 Whether you’re a founder, product leader, or just navigating the fast-changing tech world, this episode is packed with insights on growth, ethics, and staying grounded.

👉 Don’t forget to like, comment, and subscribe for more stories on product, leadership, and change-making tech.

📌 Chapters:

01:58 The Importance of Sleep in Entrepreneurship

04:11 Managing Work-Life Balance as a Parent

05:05 Transitioning from Asana to Notion

08:16 The Value of Coding Skills in Business

10:29 Highlights in Product Thinking and Entrepreneurship (edited from original “Food Waste” section)

13:53 The Journey of an Ironman Competitor

17:24 The Value of Community Engagement in Business

22:23 Reflections on Hungary's Transition from Communism

29:31 The AI Hype Cycle: Opportunities and Challenges

33:43 Understanding AI Washing and Its Implications

37:28 Selling Actual Capabilities vs. Potential

39:54 Overcoming Imposter Syndrome in Tech Leadership

41:40 The Human Factor in Tech Adoption

44:27 Case Studies: Successes and Failures in AI Implementation

47:15 Key Takeaways and Future Directions

🔗 Where to find Barbara Fazekas:

LinkedIn: https://www.linkedin.com/in/barbara-fazekas/

Company: https://www.bobcatscoding.com/

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025!

Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

#ProductManagement #AIethics #Entrepreneurship #Leadership #TechHype #ImposterSyndrome #ProductLeadership #ProductizedPodcast #CreateChangeTogether

Ideas Don’t Sell Themselves By Michael Margolis

Productized — Thu, 09 Aug 2018 15:13:58 GMT

People don’t buy your product, they buy the story attached to it. So where exactly do you start? How do you capture the imagination? What creates empathy and relevance? Especially when your product is disruptive, world-changing, or challenges the status quo. Join #productized18 and learn about the latest trends.

104. Clara Machado: building confidence, shifting from project to product and doing product for good

Productized — Thu, 23 Jun 2022 14:50:12 GMT

In this episode, João was speaking to Clara Rivero Machado, the Head of Product at Via Verde and one of the speakers of the first Product Weekend event, held in May. There she talked about the importance of customer-centricity, the importance of having a design perspective as a Product Manager and how she helped turn a project-based company to a product-led organization. Clara is not only a great product leader but also a mother, a runner and a fun and fascinating human being. This was a long and intense conversation, where we talked about her career, the challenges faced as a PM and Head of Product, specific strategies she applies to her life and her work, and also about innovation. [0:10] Introduction of the guest. [1:03] Early career until the first experience as a PM. [4:40] The first big challenge of becoming a manager. [7:00] How did Clara become a leader and earned trust. [8:50] Future career goals. [10:30] The role of confidence in Clara's life and strategies to build confidence and manage anxiety. [14:00] The morning routine. [16:04] Setting personal goals and applying product management to life. [18:00] Retreats with friends and their benefits. [19:00] The many different hats of a PM. [21:15] What is Via Verde [24:10] Joining Via Verde. [26:14] The switch from a project-based company to a product-based organization. [31:54] How much user research is "enough". [34:10] The achievement as a product manager Clara is the proudest of. [35:30] Dealing with a tight release deadline. [36:15] Performing user research in record time. [39:19] "PM is the CEO of the product" is a big myth. [41:22] Having a mentor and being a mentor. [42:20] Clara's superpowers - Curiosity, the power of "why" and ownership. [45:18] Advice for the younger self and the changes after becoming a mother. [47:27] Inspiring leaders. [50:37] Innovation and the future of the world. [53:57] Recommendations.

161. Transforming Product Leadership: Dave Martin on Outcomes, Trust, and Value Creation

Productized — Thu, 26 Dec 2024 12:00:00 GMT

In this episode, host Andre Marquet sits down with Dave Martin, a seasoned product leadership coach, to explore how to transform product leadership and adopt an outcome-first mindset. Dave shares his passion for helping product teams deliver successful products without unnecessary stress or wasted effort. The conversation uncovers common pitfalls in product development, such as overemphasizing solutions instead of addressing the root causes of problems. Dave elaborates on the difference between product craft and product leadership and explains how the Value Creation Plan framework helps align teams around delivering genuine value. Dave also opens up about co-authoring his book, the influence of his Outcome Habits newsletter, and offers actionable advice for product leaders looking to improve their effectiveness.

Key Takeaways:

➡️ Help product teams build successful products without high stress.

➡️ Simplify product design to improve user experience and reduce waste.

➡️ Build trust through clear expectations and reliable delivery.

➡️ Use roadmaps as communication tools, not fixed commitments.

➡️ Active listening is essential for effective leadership and team alignment.

Where to find Dave: https://www.linkedin.com/in/mrdavemartin/

Where to find Andre: https://www.linkedin.com/in/marquet/

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

#GirlsWhoProduct with Alice Goodwin, a Product Owner @Zalando

Productized — Mon, 30 Jul 2018 16:59:39 GMT

Alicia Goodwin is a Product Owner in Zalando, Berlin. Having grown up on the ocean, in a small town in New England, she loves sailing and traveling. Someday she hopes to combine the two and sail around the world leisurely. Listen to this interview and get inspired to stand for who you truly are. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of interviews with women that have been able to beat the ‘product’ ceiling and get into the profession. Our mission is to inspire, connect and empower more women to get into product roles and help them consider ‘product’ as a venue of personal and professional growth. This project was made possible thanks to our partnership with Zalando Tech

Lessons learnt in building product on 3 continents by Nishant Nayak @ P-Talks

Productized — Tue, 16 Oct 2018 11:16:16 GMT

Nishant Nayac is Head of Product Management at Zalando (Berlin). On his talk, "Lessons learnt in building product on 3 continents" he will talk about the lessons learned in US, India and Europe. These come straight from his past experiences in companies such as eBay, Flipkart and Zalando. . . . Productized Talks are a series of events where top speakers, industry leaders and experts give small demos of their products and talk on topics around the design of products, the thought process, the crafting, the challenges, the solutions and the fun! Also, check out our conference - Productized Conference (http://www.productized.co)

119. Leah Tharin from Jua.ai: dealing with imposter syndrome.

Productized — Wed, 14 Jun 2023 20:52:34 GMT

This is the second episode of season 15 of the Productized Podcast. We are featuring speakers and partners of Productized Conference 2023.In this episode, Margarida Cosme talks with Leah Tharin, Head of Product at Jua and product lead growth specialist. Leah talks about her experiences creating and crashing startups, the imposter syndrome, its effects, and how to deal with them. She also shares how to apply product-led growth strategy within a company and the importance of integrating sales teams into that strategy. She shares insights on how AI will affect the product management role in the future and which skills she considers to be more important for a PM to master.

108. Joana Cardoso: Startup-like growth, working in the "backstage" and managing emotions

Productized — Mon, 25 Jul 2022 09:36:34 GMT

In this episode, João was speaking to Joana Nunes Cardoso, Head of New Product Development at Cofidis and one of the speakers of the first Product Weekend event. Joana has a long experience in the personal credit space as well as in managing the development and launching of innovative products. Besides being the head of new product development she is also a theatre and gymnastics lover, a mother and an enthusiastic person with strong convictions. [0:10] Introduction of Joana [0:55] Theatre as the most magical place of Joana's childhood [6:20] Joana's experience in gymnastics and balancing between other disciplines [8:55] Professional experience at Cetelem and Cofidis [13:05] Ending up in a financial institution while studying communication [15:20] First contact with product and transition from marketing to product [21:20] Challenges caused by a lack of a technical background [25:18] What would 18-yer-old Joana choose to study instead? [27:45] Putting customer experience first and having the mindset of failure and the main learning [34:33] The biggest challenge as a PM and the impact of emotions Having this relation within the team in different disciplines is really teamwork. [38:43] Favourite things about working in product - from ideas to feedback [39:47] Lessons people can learn from the product management [41:15] Advice for starting a career in a big company [43:00] Coffee with a historical figure - which one? [45:45] Recommendations. PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.

Recode the Core: Product-Led Transformation Panel with Cláudio Pimentel and Bruce McCarty

Productized — Tue, 25 Nov 2025 12:00:00 GMT

Discover how organisations can reinvent themselves with product thinking. Moderator André Marquet sits down with Cláudio Pimentel and Bruce McCarty to explore aligning strategy, culture, and execution for lasting, internal transformation.JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us:Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productized/Meetup: https://www.meetup.com/pt-BR/Productized/

179. Why Most Product Teams Are Stuck and How to Fix Them | David Pereira

Productized — Tue, 13 May 2025 11:00:00 GMT

What does it really take to lead a great product team in 2025? In this episode of the Productized Podcast, host Pedro Ganço sits down with David Pereira—product coach, author, and thought leader—to unpack the hard truths and actionable strategies behind successful product management. From humble beginnings coding for free to becoming a C-level executive and now a renowned voice in product coaching, David shares how curiosity has shaped his career and philosophy. They explore what traps product teams, how to navigate roadmaps and stakeholder pressure, and why product managers should be more like jazz musicians than orchestra conductors. Plus, David unpacks the future of product management in the age of AI and offers practical advice for PMs at every level.

Key Takeaways:

➡️ Why curiosity is the ultimate career hack for PMs

➡️ How to balance value vs. velocity in product development

➡️ Why backlogs age like milk, not wine

➡️ The trap of prescriptive roadmaps—and what to do instead

➡️ How to navigate stakeholder alignment, team culture, and job changes

➡️ What AI really means for the future of product work

➡️ A candid look at the evolution of the product manager role

With sharp insights and no-nonsense advice, David challenges outdated practices and offers a manifesto for change—one that puts people, learning, and impact first.

🎧 Whether you're a new PM or a seasoned product leader, this episode is packed with practical tips, critical thinking tools, and mindset shifts to help you lead better, build smarter, and create change—together.

📌Chapters:

03:02 David Pereira's Journey from Developer to Product Leader

05:47 The Role of Curiosity in Career Development

08:44 Understanding Product Teams and Their Success Metrics

12:14 Balancing Value and Velocity in Product Management

15:14 Strategies for Managing Backlogs Effectively

18:21 Navigating Uncertainty in Product Development

20:59 The Importance of Roadmaps and Stakeholder Alignment

24:08 Challenges Facing Product Teams Today

27:11 Building a Culture of Trust and Collaboration

29:27 Navigating Company Culture and Job Changes

33:00 The Evolution of Product Management

38:11 The Role of AI in Product Management

44:10 Practical Advice for New Product Managers

47:09 Honesty in Product Management

48:11 Manifesto for Empowering Product Teams

🔗 Where to find David Pereira:

LinkedIn: https://www.linkedin.com/in/davidavpereira/

Website: https://www.d-pereira.com

Book: https://www.amazon.com/Untrapping-Product-Teams-Simplify-Complexity/dp/0135335388

David’s upcoming course: 100x Product Manager (launching July 2025)

🔗 Find Pedro Ganço:

LinkedIn: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025!

Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

Subscribe to the podcast and leave a review!

#ProductManagement #AIethics #Entrepreneurship #Leadership #TechHype #ImposterSyndrome #ProductLeadership #ProductizedPodcast #CreateChangeTogether

84.2 Radical Product Thinking, The New Mindset for Innovating Smarter with Radhika Dutt

Productized — Fri, 15 Oct 2021 10:23:39 GMT

Part 2 | Episode 3 | Season 8 Online Book Launch with Radhika Dutt About the Book 📕 Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. Methodologies such as Lean and Agile have democratized innovation by teaching us to harness the power of iteration to innovate faster, but our ability to set a clear destination hasn't kept up with the pace. When we iterate without a clear vision or strategy our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that are often fatal to true innovation. In Radical Product Thinking (RPT) product development is led by the vision for the change it’s intended to create. This methodology helps leaders reimagine their problems and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides readers through these elements so they can develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory. This book gives organizations a repeatable model for building vision-driven products by helping us systematically translate vision and strategy into everyday actions so our product becomes a vehicle for creating the change we want to see in the world. Dutt shows us that you don’t have to be a natural-born visionary to produce extraordinary results. About the Author 😊 Radhika Dutt is an entrepreneur and product leader who has participated in four acquisitions as a result of the products she built; two of these were companies she founded. She currently advises organizations from high-tech startups to government agencies on product thinking. She's the author of an upcoming book on Radical Product Thinking that's scheduled for launch in September 2021 with Berrett Koehler - the book gives readers a systematic approach for building successful products that bring about the change we want to see in the world. Radhika graduated from MIT with an SB and M.Eng in Electrical Engineering and speaks nine languages while learning her tenth.

88. STEAM Students: How Can They Bring More Value To Businesses with Tiago Cunha Reis

Productized — Wed, 01 Dec 2021 15:30:46 GMT

Recently we’ve had the great pleasure of chatting with Tiago Cunha Reis, founder and CEO of Mater Dynamics. Tiago’s expertise relies on Microelectronics and Data science, with a specialization in Natural User Interfaces. Tiago loves to merge deep tech and business opportunities. Whether researching in the lab or reading the most recent advances in Electronics and Computer Science, he strives to simplify complex architectures into feasible and business-friendly solutions. If you find whales in the ocean, you will also probably find Tiago on the floor of a warehouse with his laptop deploying Mater Dynamic’s solutions (he often says ‘It’s my natural environment’). Main topics covered: 🌱 At what age does the curiosity appear 🤓 Personal development to deliver more value to the world 🛠️ How to analyse data while we’re sleeping 🚀 How should companies embrace STEAM students [6:30] Starting at 8 years old his electrochemistry curiosity [11:28] How to build productive brains [12:23] At 25 years old you start working your personality [13:42] Work experience between finishing a Master and taking a PhD [15:30] Personal development to deliver more value to others [16:26] PhD vs MBA? Set your skills and find your tutors to improve [18:33] "I would do my PhD in the age 45 maybe" [19:00] Data Science course at Nova Business School [21:28] Understand the data to achieve better results “I designed this course, where you actually see what is Computer Science (...) background of the student as real cases” [23:30] New course of Data Science, together with Lusófona University and Mater Dynamics How to apply: send Tiago Cunha mp [25:00] Who is this course designed for? To whom would you recommend it? [27:00] Course mission: How to analyse data while I’m sleeping [30:00] Work in a project that means something for the society [32:36] where to find business opportunities [34:07] Behind the scenes: Work with clients to solve their problem “I really like to say that we are like Intel, nobody knows it, but everybody buys it.” [36:10] Small companies that live longer “Everybody wants to be like a unicorn but not everybody wants to be Mater Dynamics” [38:44] STEAM talent for the future of work [46:10] Education system: new ways to work with kids should be considered [48:50] How should companies embrace students [53:32] Digital transformation and resilience [56:43] The impact of blockchain and 5G Technology in companies [1:00:58] Book recommendations Mentioned on this podcast: 👨‍💻 Tiago's Linkedin: https://www.linkedin.com/in/tiagocunhareis/ 📒 Sapiens: A Brief History of Humankind, Yuval Noah Harari (understanding what/why we turn out as a species, is the first step to understand current society) 📒 Can’t Hurt Me, David Goggins (a living proof /harsh, unapologetically proof how accountability can transform you) 📒 Elementary Math for Computer Science with Python, Eric Bennet (start here, start easy) -- PRODUCTION This podcast was hosted by me, André Marquet. Produced by Teresa Segismundo, with research by Katarzyna Chryczyk and sound editing by Miguel Sousa. The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit medium.com/@Productized.

142. Martta Oliveira, CPO @ Cofidis: Improving Customer Experience with Design Thinking

Productized — Wed, 24 Apr 2024 10:43:53 GMT

This episode’s guest is Martta Oliveira, Chief Product Officer at Cofidis Portugal. With the host, André Marquet, they discuss the challenges and importance of customer-centricity in the financial services industry. She highlights the wide range of customer experience in the industry and the need for financial institutions to focus on the customer. Martta shares how Cofidis Portugal has implemented customer-centric practices, such as improving the loan application process, resulting in higher NPS and reduced customer contacts. She emphasizes the need for buy-in from top leadership and the integration of design thinking into operational processes. Martta also discusses the future of Cofidis Portugal, including diversifying its business models and having a deeper impact on customer's lives. This episode's topics: - Martta's Background in design and service design - Challenges of the financial service industry and new changes - Why customer-centricity is essential in financial services? - Visions for Cofidis projects and how they were achieved - How does design thinking bring value into the operation process - Empowering teams and encouraging innovations - Higher purpose in business and the power of collective Where to find Martta: LinkedIn: https://www.linkedin.com/in/marttamo/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find André: LinkedIn: https://www.linkedin.com/in/marquet/

139. Léa Samrani, Fractional CPO, From Public Law to Product Management Mastery

Productized — Tue, 19 Mar 2024 12:00:39 GMT

Join Andre Marquet as he delves into the fascinating journey of Léa Samrani, a seasoned product management professional whose unconventional path from public law and political science to the forefront of product management has made her a beacon for innovation and strategic thinking in the industry. In this episode, we will uncover: The intriguing shift from public law and political science to product management. The impact of a diverse background on product management strategies. Key challenges and insights from transitioning across different sectors within tech. Building and fostering a product-centric team within an organization. The critical role of experimentation, data analysis, and user engagement in driving product success. In this episode, we covered: 00:00:00 - Introduction to the Produtize Podcast and the Product Thinking approach. 00:02:00 - Léa's unique journey from public law to product management. 00:03:03 - Transitioning from digital marketing to the nuances of product management. 00:05:08 - Exploring the marketplace sector: Challenges and insights. 00:09:03 - Navigating the shift to B2C products and tackling new challenges. 00:12:00 - How a background in law and politics enriches product management. 00:15:00 - The significance of team building and developing a product focus. 00:19:19 - Understanding user needs for effective product development. 00:24:00 - Strategies for app scaling and enhancing user engagement. 00:27:00 - Leveraging experimentation and data for product success. Where to find Léa Samrani? LinkedIn - https://www.linkedin.com/in/lea-samrani/ Where to Find Andre? LinkedIn - https://www.linkedin.com/in/marquet/ Dive into this enriching conversation to discover how Léa's diverse experiences have shaped her approach to product management, offering invaluable insights for product managers and innovators alike."

Surf Lessons Applied to Technologies

Productized — Tue, 13 Jun 2023 10:58:24 GMT

With the launch of the Apple Vision Pro headset, in this month's article on Link to Leaders, I explore failed predictions in technology and reflect on the importance of timing in the market, mentioning Bob Metcalfe's article from 1993, in which the father of Ethernet claimed that mobile computing would permanently fail. Why do most predictions made before paradigm shifts fail to be more accurate?

187. How Product Thinking Is Changing Organizations from the Inside Out | Sebastian Borggrewe

Productized — Tue, 15 Jul 2025 11:00:00 GMT

What happens when companies stop thinking in terms of projects, and start thinking like products?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Sebastian Borggrewe, CPO at Product Masterclass, product advisor, organizational designer, to unpack how product thinking is reshaping B2B organizations from the inside out.

Drawing from years of experience in large-scale digital transformation, Sebastian shares how legacy structures, process debt, and project-driven mindsets hold teams back, and what it takes to shift toward product-led, outcome-focused ways of working.

Key topics covered:

➡️ Why project thinking is still killing product momentum

➡️ How org design needs to shift for true product thinking

➡️ The hidden role of power and trust in digital transformation

➡️ The growing role of product ops in aligning tech, business, and people

➡️ How to scale product strategy without losing clarity

➡️ When Agile is not enough—and what to do about it

Whether you’re a CPO, product ops lead, or founder scaling a B2B company, this episode is a must-listen for rethinking how your organization really builds.

Chapters:

01:58 Sebastian's Journey in Tech and Product Management

04:21 The Mission Behind Product Masterclass

06:15 Project vs. Product Companies: A Balancing Act

09:25 The Case for Transitioning to Product

10:24 Understanding the Benefits of Product Companies

13:20 Defining Projects vs. Products

16:43 Advice for Companies Transitioning to Product

20:20 The Role of Sales in Product Transition

26:05 Organizational Changes for Product Success

29:44 Common Pitfalls in Transitioning from Project to Product

30:51 Transitioning from Project to Product Management

35:20 Advice for Aspiring Product Managers

39:40 The Role of AI in Product Development

48:54 The Future of Product Management

55:17 Final Thoughts and Resources

🔗 Connect with Sebastian: https://www.linkedin.com/in/sebastianborggrewe/

🔗 Book: From Project to Product Mode: A Game Plan to Unlock Scalability for B2B Software Products: https://www.amazon.com/dp/B0D79SB7TZ

🔗 Product Masterclass: https://www.product-masterclass.com

🔗 Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Join us at Productized Conference 2025 in Lisbon → https://www.productized.co

#ProductThinking #OrganizationalDesign #ProductLeadership #ProductOps #B2BProduct #AgileTransformation #ProductizedPodcast #ProductStrategy

186. How to Lead Innovation That Actually Works | Cláudio Pimentel, CIO at Cofidis

Productized — Tue, 08 Jul 2025 11:00:00 GMT

Digital transformation isn’t just for startups. It’s happening inside legacy institutions, and Cláudio Pimentel is leading the charge.

In this episode of the Productized Podcast, host André Marquet speaks with Cláudio Pimentel, CIO at Cofidis Portugal, about what it really takes to innovate from within. With two decades of leadership in tech and finance, Cláudio shares real-world insights on navigating change, building resilient teams, and making innovation a strategic choice—not just a buzzword.

They explore:

➡️ How agile practices reshaped delivery in a traditional environment

➡️ Why collaboration (not process) is the true driver of change

➡️ What most teams get wrong about AI in financial services

➡️ The rising importance of cloud sovereignty

➡️ How small markets like Portugal can become hubs for experimentation

This episode is packed with lessons for product leaders, CIOs, and innovation teams looking to create real impact—even in highly regulated, complex ecosystems.

🎧 Whether you’re working in fintech, enterprise, or government—this one’s for you.

Chapters:

02:29 Cláudio Pimentel: A Journey in Tech Leadership

12:03 Navigating Change in Established Organizations

18:35 Building a Tech Team from Scratch

26:29 Adapting to Agile Methodologies

30:08 Lessons Learned from Mergers and Transformations

31:37 Breaking Silos: IT and Business Collaboration

33:12 Innovation as a Strategic Choice

35:18 The Role of Innovation in Financial Services

39:37 Learning from Failures in Innovation

40:11 AI in Financial Services: Opportunities and Misconceptions

46:21 Responsible AI and Human Oversight

48:20 Cloud Sovereignty and Technical Limitations

53:34 Embracing Opportunities in a Small Market

56:37 Resilience and Strategic Decision-Making

📌 Connect with Claudio: https://www.linkedin.com/in/claudiopimentel

📌 Where to find Andre: https://www.linkedin.com/in/marquet/

🎟️ Join us in Lisbon at Productized Conference 2025 → https://www.productized.co

#ProductizedPodcast #TechLeadership #FintechInnovation #AgileTransformation #AIinFinance #ProductManagement #ChangeLeadership #CIOperspectives #CloudSovereignty #CreateChangeTogether

Mission (Not!) Impossible: From the Lab to the Market hosted by Productized

Productized — Mon, 20 Sep 2021 11:01:24 GMT

Together with Altice Labs, we talked about productization! The importance of productization, from lab to market and the whole journey it entails. What will be the impact on the future of education? Why should we invest more in education for a more inclusive and technological society? This is not an impossible mission... you can be the next winner of the Altice International Innovation Award! Check the website until 23rd September 👉https://www.alticelabs.com/site/innovationaward/ Time notes: [ 05:25 ] About Altice Innovation International Award by Nuno Seixas from Altice Labs [ 17:58 ] I-Lof using AI and photonics to build a cloud-based library of diseases biomarkers and biological profiles [ 22:00 ] The technological inspiration for the creation of I-Lof and the evolution of society [ 24:56 ] Mater Dynamics to convert non-electronic objects into smart units [ 27:05 ] The problem of choosing a PhD just to create data rather than bring value to businesses [ 27:37 ] Data libraries for knowledge in order to continue research in science and technology [ 30:04 ] The thesis award is about teaching cars to drive in extreme conditions to increase safety to passengers. How far are we from having autonomous cars? [ 38:00 ] “Mathematics should not the bogeyman: but for that to happen you can’t miss the boat.” [ 39:06 ] We live in a country that has the highest dropout rate at upper secondary and where 50% of students stop learning STEAM at age 14yo: if you were the minister of education what would you do? [ 42:50 ] Einstein only knew two equations, it is not normal that we have to memorise so many others, we need an education with practical examples for our students [ 45:12 ] Only 15% of overall engineering students are women, and even less than that corresponding to IT professionals. Should engineering universities do more to attract women? [ 50:36 ] How is 5G expected rollout later this year going to impact businesses [ 53:08 ] Medical devices are a result of research and design work carried out by partners [ 57:47 ] Apply for the Altice Innovation International Award until 23rd September 👉 www.alticelabs.com/site/innovationaward/

82. Creating meaningful conversations within tech teams with Sebastien Prioris

Productized — Thu, 16 Sep 2021 09:15:05 GMT

Recently we’ve had the great pleasure of chatting with Sebastien Prioris, the VP of Product at Unbabel and we’d like to tell you about it. Main topics covered: 👏🏻 The importance of STEAM areas in education for the future ☺️ OSI instead of OKR standing for Objectives, Strategies and Impacts 💯Strategy is about making decisions, building your roadmap and understanding how you can empower your team 🔥 Meaningful conversations mean a change to achieve our product value As a long-term technology aficionado, Sebastien enjoys building products and businesses bringing together people, technology and information. He is passionate about leveraging data insights and has hard-earned experience across a broad range of disciplines to create great value for customers and companies of all sizes. In this episode we’re going to talk about Sebastien’s interests and why he advocates that companies should review the OKR methodology to facilitate strategic discovery in order to create meaningful conversations within tech teams. Time notes: [02:35] A zoom conversation that led to joining Unbabel and a move to the city of Lisbon [17:40] If I could have 14 years next, I would have chosen… [18:43] Moving from STEM to STEAM: STEAM areas in the future of technology companies [24:20] Why the PhD choice: Turbulence measurements in transonic shock wave/boundary layer interactions using LDA [27:40] Transition to the product area and all the challenges that it brought [34:41] Language as the foundation of our civilisation [37:00] Let's look at product management as a spoon or an avocado [39:50] Unbabel technology helping to remove language barriers [43:17] What are the companies that look for Unbabel nowadays? [46:10] Where do leadership conversations usually take place, and what is their value [49:13] Why the OKR method should be reconsidered [52:56] How the OSI model can be translated into product [56:15] Create meaningful conversations within tech teams applying OSI at Unbabel -- The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized.

Julia Somerdin - Developing Hardware Agrotech Products

Productized — Fri, 09 Jul 2021 16:48:56 GMT

Host André Marquet will talk with Julia Somerdin is an entrepreneur and IoT digital supply chain solution executive with over 15+ years experiences in connectivity technology and digital technology solutions in both private and public sectors. Experienced in sales/marketing, tech strategy, and system solution and integration with a data-driven and system thinking approach. She is the CEO & Cofounder of Labby a dairy information and data company with a mission to digitize the dairy farming industry. Labby's mobile optical sensing solutions help dairy farmers around the world get the milk composition and quality info in real-time using our advanced latest mobile spectroscopy technology enhanced by AI. Time Notes [3:11] From China to the US [5:33] MIT Experience [10:10] How Julia met her Co-founder [11:26] The idea behind Labby [15:36] Do you think it is possible to apply this technology to measure the quality of other types of goods? [18:40] Lisbon edition of the Techstars “some of [Labby’s competitors] have shifted out of milk testing because actually it is really hard – not only to be able to do the testing itself, but to present accurate and meaningful results.” [22:40] What are your biggest challenges as a product? Top challenge: Deliver accurate results [25:40] What advice would you give to someone who wants to found a hardware startup? What are the things you wish you had known about it when you started? [27:50] Where they produce the Hardware [29:10] Labby uses advanced mobile spectroscopy to determine milk composition and quality information, like milk fat and protein. I imagine that communicating such a specific product must be a challenge. How can you transform something so technical into readable and relevant data? [32:39] How to measure the ethical, social, and monetary impacts of this technology [33:03] How big is this industry? [35:01] Milk Consumption [37:50] Short Turn Vision - Product Market fit [40:02] New related products The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized.

Ted Harrington- How to do application security right?

Productized — Fri, 02 Jul 2021 10:51:27 GMT

Host Carolina Messias talks with Ted Harrington, the author of HACKABLE: How to Do Application Security Right and the Executive Partner at Independent Security Evaluators (ISE), the company of ethical hackers famous for being the first to hack the iPhone. He has overseen security research hacking for medical devices, password managers, and cryptocurrency wallets. NOTES: [1:31] From Psychology to hacking [3:45] Ted’s book “Hackable: How to Do Application Security Right.” What PMs need to know about it. [7:50] First steps to secure my product [14:00] At what stage do people usually worry about this issue? [15:53] We’re becoming increasingly more digital dependent, with our files saved in our drives, pictures in the cloud, digital calendars, remote work, social media, and so on. How secure are we with what we save or send online? [17:50] Exploit Chain & Information leakage [20:00] More challenging hacking - The iPhone [25:11] The cybersecurity of iPhone vs other brands [28:40] Starting in the 1980s, with cases of cyber espionage during the cold war and to last year, in 2020, with a Massive Distributed Denial of Service attack against AWS, we've been vulnerable to cyber-attacks and aware of the need for protection. Over time what do you think has changed and kept the same? [38:25] Ethical hackers vs non-ethical hackers The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized.

#GirlsWhoProduct with Sabrina Rzepka, Co-Founder @ Product Professional

Productized — Fri, 31 Jul 2020 22:14:16 GMT

Meet Sabrina Rzepka, Lead PM In-Car Commerce at BMW and Co-Founder of Product Professionals. In this interview, you'll be able to understand the difference between project and product management: How do you know which way is right? Where should be your focus? If you want to become a PM and don't know where to start, listen to this interview. You won't regret it!

#GirlsWhoProduct with Lauren McKinlay, Senior Product Manager at Outfits team @ Zalando

Productized — Tue, 04 Feb 2020 15:40:01 GMT

Our next guest of #GirlsWhoProduct series is Lauren McKinlay. With an academic background in Product & Furniture design from an art school in Scotland, she found her perfect match in Product Management. Today, Lauren is a Senior Product Manager at Outfits team at Zalando who really knows how to sharpen up your look. Her passions are storytelling and communication as she believes that we are absolutely better “when we are in it together.” Check out this interview and discover how the power of listening can help you become a great product manager! Read the entire podcast here: https://medium.com/@Productized/girlswhoproduct-lauren-mckinlay-2ad45e7d3ea9

#GirlsWhoProduct with Heather Samarin, Founder & Partner @ Product Rebels

Productized — Wed, 04 Dec 2019 17:26:17 GMT

Heather Samarin, Rebel Leader for ProductRebels.com, has over 17 years of experience in the trenches; delighting customers through the design, development, and management of kick-ass customer experiences within both B2B and B2C marketing and product management. She's held the customer flag from both senior and C-Level roles at start-ups within the social gaming and healthcare markets where she led product strategy and new product development. In this interview to Productized, Heather shares her experience in coaching product managers and opens the secret doors to a successful career. Listen to this interview and discover why change is better than stability.

#GirlsWhoProduct with Lana Criggs, Design Manager @ Zalando

Productized — Wed, 30 Oct 2019 11:05:51 GMT

A few years ago Lana quit her comfortable job to transition from behavioral economics to design. Her journey took her to San Francisco and now back to Berlin where she works as a Design Manager. When Lana is not gaming or doing yoga, she gives back by volunteering at the refugee code school ReDI. Listen to this interview and discover why empathy is an important core capability of a designer.

Creating Meaning By Luis Dejo

Productized — Fri, 10 Aug 2018 14:13:28 GMT

n this conversation, Luis Dejo talks about what we might be facing in the near future in a world where more objects and people are (or have to be) connected. What can we expect? Are we really becoming smarter? Just a few thoughts on what’s happening now, how smarter (or not!) we are becoming and what the playground for design could be. Join #productized18 and learn more about the latest trends.

My Personal Design Experience By Philip Thomson

Productized — Fri, 10 Aug 2018 14:11:04 GMT

In this talk, Philip Thomson talks about his design experience. Design is both a process and a product. As a process it combines knowledge and imagination that informs and inspires. As a product, it represents the sum of its parts and it is measured against what has gone before. Join us for #productized18 and learn more about the latest tendencies.

Creation Maintenance Destruction A Product Lifecycle Philosophy By Rushil Dave

Productized — Thu, 09 Aug 2018 10:41:28 GMT

In his PRODUCTIZED talk Rushil Dave from Zalando goes through main stages of product lifecycle with suggestions on how to deal with creation, maintenance and destruction of products to make sound decisions and validate them as early as possible. Join #productized18 and learn about the latest trends.

How To Build Successful Products By Prioritizing Team Happiness Above Everything Else By Rian Merwe

Productized — Tue, 24 Jul 2018 09:33:36 GMT

How would your processes look like if you start by looking inward instead? If you focused on the happiness of your team first, and put everything else after that? Could a product and its customers actually benefit more from an approach like this? In his talk, Rian is trying to answer those and some other questions that can help you discover a more human way to build products. Join #productized18 and learn about the latest trends.

Implants And Body Hacking A Look At The Future By Tony Fernandes

Productized — Tue, 24 Jul 2018 09:18:56 GMT

In this talk Tony Fernandes looks at work done by UEGroup in the area of body implants. It discusses both product design methods that were used for this type of technology as well as discussing the social and technological implications of this type of futuristic product design. Join us for #productized18 and learn about the latest trends.

A Playbook For Achieving Product Market Fit By Dan Olsen

Productized — Mon, 23 Jul 2018 15:43:29 GMT

Why do most products fail to achieve product-market fit? Product management expert Dan Olsen shares at PRODUCTIZED his advice from his book The Lean Product Playbook on how to achieve product-market fit, including the Product-Market Fit Pyramid. Dan explains his Lean Product Process, an iterative methodology for achieving product-market fit, illustrated with real-world case studies. Join us for #productized18 and learn about the latest trends.

The 3 Rules Behind The Most Successful Products By SC Moatti

Productized — Mon, 23 Jul 2018 15:33:26 GMT

The more connected we become to our tech products, the more we expect the same from them. They are essentially the new extension of ourselves. In her talk at Productized Conference 2017, SC Moatti will lay out the three essential rules that every product needs to follow to be successful, drawing examples from her work experience at Facebook, Nokia, Uber and Pandora. Join us for #productized18 and learn about the latest trends.

148. Rafael Daron, CEO of Tog Lab: Overcoming Startup Challenges and Embracing Innovation

Productized — Tue, 11 Jun 2024 12:42:56 GMT

We're here with Rafael Daron, CEO of Tog Lab, to explore the dynamic landscape of entrepreneurship, design, and innovation consulting. Rafael brings a wealth of knowledge on product management, sharing his insights on the crucial processes of product validation, problem discovery, and product experimentation. Explore the importance of design methodologies in product management, the impact of cultural exchange and remote collaboration in digital product development, and the significance of personal and professional growth. Tune in for a dynamic discussion on these critical topics shaping innovation and product management. This Episode's Topics: - Entrepreneurship & Startups - Product Validation & Experimentation - Educational Impact - Design Methodologies - Cultural Exchange & Collaboration - Personal & Professional Growth Where to find Rafael: LinkedIn: https://www.linkedin.com/in/rafaeldaron/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

144. Sergiu Lazar, HOO at Product Weekend: The Importance of Psychological Safety

Productized — Tue, 07 May 2024 12:22:52 GMT

His main driver is bringing value in everything he does. He realized early on his career that he wanted to have a bigger impact and be more involved in decision-making. Listen to this episode to find out how to have the courage to give yourself a chance, go with the strategy - fail fast and start the journey towards happy life. A dynamic leader known for his work at Amazon and his entrepreneurial ventures, Sergiu Lazar Anglescu, shares his journey and how his background shaped his career. He discusses his experience at Amazon, where he implemented significant innovations in customer service. Sergiu also talks about his project, Jungle Retreats, which organizes retreats for professionals to help them identify what makes them happy and build a career around it. Sergiu Lazar and Andre Marquet discuss the importance of psychological safety in product teams and the challenges of creating a psychologically safe environment in companies. They also talk about the founding of Product Weekend and the framework they developed to cultivate psychological safety. Sergiu shares advice for aspiring leaders in technology and operations. This Episode's Topics:
- Career Journey: experience and innovations at Amazon in customer service
- Entrepreneurial Ventures
- Creation of Jungle Retreats to aid professionals in finding career happiness
- Product Weekend Inception
- Psychological Safety in Product Teams: importance and challenges
- Framework Development
- Leadership Advice

Where to find Sergiu: LinkedIn: https://www.linkedin.com/in/sergiu-lazar/ Where to find us: Website: https://productized.co/ Community: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find André: LinkedIn: https://www.linkedin.com/in/marquet/

151. Nina Schneider, CPO at Sherpany: Secrets to Effective Product Management

Productized — Tue, 09 Jul 2024 10:56:08 GMT

We're here with Nina Schneider, CPO at Sherpany, to delve into the intricate world of product management and leadership. Nina shares her vast experience driving productivity, leading remote teams, and crafting successful product strategies. Discover the keys to selecting top talent, maintaining productivity and engagement in a remote environment, and staying ahead of industry trends. Nina emphasizes the importance of a learning culture, effective communication, and setting clear expectations. Tune in for an insightful conversation that will elevate your approach to product management and leadership. This Episode's Topics: - Leadership & Product Management - Productivity Strategies - Remote Work Management - Team Selection & Building - Product Strategy & Innovation - Continuous Learning & Improvement - Effective Communication Book recommendations: - 5 Dysfunctions of a Team: https://www.amazon.es/dp/0787960756/ref=asc_df_0787960756/?tag=ptgogshpadde-21&linkCode=df0&hvadid=633377621224&hvpos=&hvnetw=g&hvrand=4119787221871166013&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9197428&hvtargid=pla-487653304767&psc=1&language=pt_PT&mcid=c81550311fc63f11b1d58cb7149b9c61 - The Joy of Living Dangerously: https://www.amazon.es/dp/0312205171/ref=asc_df_0312205171/?tag=ptgogshpadde-21&linkCode=df0&hvadid=633982361438&hvpos=&hvnetw=g&hvrand=3958362889796762634&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9197428&hvtargid=pla-436284808036&psc=1&language=pt_PT&mcid=1f42dc6e585e3ff9a2670e324abcde30 Where to find Nina: LinkedIn: https://www.linkedin.com/in/ninaschneider/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find André: LinkedIn: https://www.linkedin.com/in/marquet/

From Idea To Launch The Product Development Journey By Alex Mitchell

Productized — Thu, 09 Aug 2018 14:30:23 GMT

An in-depth exploration of the challenges, learnings, and successes of bringing Vistaprint’s latest Website Builder, code-named “Tower”, from idea to prototype to launch. Join #productized18 and learn about the latest tendencies.

The Most Important 15 Minutes You’ll Hear on Product Management | Bruce McCarthy

Productized — Tue, 02 Sep 2025 11:00:00 GMT

What happens when you take one of the most respected voices in product management and distill his insights into 15 minutes of pure value? In this special release, Bruce McCarthy breaks down:

✅ Why product management exploded (and why many teams still get it wrong)

✅ The shift from building faster → to driving outcomes that matter

✅ How junior PMs can grow by learning the “other hats” of the business

✅ A simple but powerful way to align stakeholders and “mine for conflict”

✅ Why roadmaps should tell a story of value instead of features

If you’re a product manager, leader, or founder—this is your shortcut to timeless lessons that could save you years of trial and error.

👉 Listen now, and hear why Bruce’s talk at Productized remains one of the most impactful in our community.

🎟️ Meet Bruce live at Productized 2025 → https://productized.co/tickets

170. Influence Your Way to Product Leadership: Ken Sandy on Growing from Junior PM to Leader

Productized — Tue, 04 Mar 2025 11:58:13 GMT

In this episode, host Pedro Ganço sits down with Ken Sandy, a seasoned product leader, educator, and author of The Influential Product Manager, to break down what it takes to grow from a junior product manager to a strategic product leader.

Ken shares his expert insights on developing core PM skills, mastering stakeholder influence, and navigating the transition from execution to strategy. He dives into the key frameworks every aspiring product leader should know—covering prioritization techniques, decision-making models, and the importance of business acumen.

Whether you’re an early-career PM looking to accelerate your growth or a senior product professional aiming to refine your leadership approach, this episode is packed with actionable advice to help you level up your product career.

Key Takeaways:

➡️ The shift from execution to strategy—and why it’s crucial for career growth

➡️ The biggest challenges junior PMs face—and how to overcome them

➡️ How to develop influence and leadership without formal authority

➡️ Why storytelling is a powerful skill for product managers

➡️ The decision-making frameworks that help PMs thrive in complex environments

➡️ How prioritization techniques can make or break a product team

➡️ The evolving role of product management—and how to stay ahead in the field

Chapters:

00:00 Introduction to Product Management podcast

05:50 Ken Sandy's Journey into Product Management

11:11 The Importance of Execution in Product Management

17:01 Influence Over Authority in Product Management

24:34 Advice for Aspiring Product Managers

25:54 Uncovering Product Management Skills

32:01 Navigating Challenges in Product Management

38:13 The Importance of Decision-Making

46:17 Practical Frameworks for Product Managers

50:21 Prioritization and Stakeholder Alignment

54:27 Essential Skills for Junior Product Managers

01:02:19 Transitioning from Execution to Strategy

01:05:51 The Future of Product Management

Where to find Ken: https://www.linkedin.com/in/kensandy/

Bonus materials of The Influencial Product Manager: https://influentialpm.com

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

Where to find us:

Newsletter: http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

101. The Future of Cities E09: Kindergarten and school networks. w/Martin Harris

Productized — Thu, 05 May 2022 09:30:40 GMT

In this episode, André is talking with Martin Harris. Martin is the principal of The Lisboan School. It is an all-through school with places from the early years to year 13, of the British Curriculum. Martin has over 20 years of experience in being a Headmaster in schools across different latitudes. About 2 years ago Martin moved to Portugal to establish his school on his terms with a new educational model. Martin is also the Governor of St Mary's Calne charity organisation. Main topics covered: 🚀 What are the challenges of setting up an international school in Lisbon? ⚖️ What are the advantages of a non-traditional educational model? ⚡️ What are the advantages and disadvantages of relative freedom for pupils? Timestamps: Introduction of the guest [1:00] Did the school system recover after the pandemic [2:00] How did Martin develop an interest in education? [6:30] How did Martin become a Headmaster [10:00] Why did Martin decide to arrive in Portugal [12:20] How life in Portugal is different from the life in the UK [14:00] What Martin is doing in his free time [17:00] The founding of the Lisboan School [17:40] Choice of the location of the Lisboan School [20:00] What is making the Lisboan School different from the other [25:00] How high performers achieve by being educated properly [28:00] Freedom of choice in the British curriculum [31:00] Who were the educational experts Martin consulted with [33:30] Sustainability goal of the Lisboan School[35:30] Reward scheme for low-impact lifestyles [39:00] What has been the connection with the city council in school development [42:30] The pricing challenge of the school [44:00] Connection with already existing schools in Portugal [45:10] Kindergarten approach in the Lisboan School [46:20] What is the strategy for engaging kids in the after school activities [48:30] What does Martin enjoy the most about the school and being a Headmaster [52:00] What would Martin change in the educational moment if he had a superpower to immediately do that [53:00] The expansion plan of the Lisboan School [54:00] Who is the ideal Lisboan student in Martin's mind [56:20] Book recommendations [57:00] Teacher age problem in schools [58:00] Words of advice to younger self [1:00:00] Guest recommends: 📕 Ken Robinson PRODUCTION This podcast was hosted by André Marquet, with research by Evelina Bogdiun and sound editing by Miguel Sousa. 🎙 The Productized Cities Podcast is produced by Productized - a series of 12 interviews with product city innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize their cities and communities. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized. 🎧 Follow us on Spotify: https://spoti.fi/3u0UHEq 📩 Sign up to our fortnightly newsletter (We promise, NO SPAM!): https://bit.ly/3KQSRwT ⭐️ FREE Access to Productized Academy: https://bit.ly/3sG6Or6 #️⃣ Join our Productized Community on Slack: https://bit.ly/35P2EUM 🚀 Consider applying for DPM4 at UCP: https://bit.ly/3HJ0bc3

Arne Kittler: What is auftragsklärung? – product podcast

Productized — Mon, 15 Feb 2016 00:00:00 GMT

In this first episode we talked with Arne Kitler to understand what is auftragsklärung and how they use it at XING. Arne is the Director of Mobile Product Management at XING.

Everything Is A Product By Mike Belsito

Productized — Tue, 24 Jul 2018 10:49:52 GMT

The Product Manager is the person responsible for overseeing how products are developed, launched, and brought to the marketplace. With so many different types of products, the Product Manager role varies quite a bit. Because the product world is so fragmented, it’s become increasingly difficult for a Product Manager to get a handle on what’s relevant and useful so that they can learn and grow professionally. Join us for #productized18 to learn about the latest trends.

136. Fabrice des Mazery, Former CPO, Tripadvisor | A Journey from Vision to Reality

Productized — Tue, 27 Feb 2024 12:00:12 GMT

Join André Marquet on the Productized Podcast as he sits down with Fabrice des Mazery, a seasoned Chief Product Officer (CPO) and a genuine product visionary. Fabrice, a key speaker at the Productized Conference and a long-time friend of the podcast, shares his extensive journey in product management and innovation that began in the early 2000s. In this episode, we will explore: * The evolution of product management over the past two decades * The role of vision in driving product innovation * Strategies for effective product leadership in today's fast-paced market * Overcoming challenges and setbacks in product development Episode Highlights: 1. The inception of Fabrice's career as a product visionary and his early influences 2. Insights into the process of transforming a vision into a tangible product 3. The significance of customer-centric design in product development 4. Fabrice's approach to leadership and fostering creativity within teams 5. Practical advice for aspiring product managers and leaders Discover Fabrice's perspective on navigating the complexities of product innovation, from conceptualizing ideas to executing strategies that bring visions to life. This conversation is a must-listen for anyone interested in the intricacies of product management and the journey of turning great ideas into successful products. Where to find Fabrice des Mazery? LinkedIn - https://www.linkedin.com/in/product-ethics/ Where to Find André Marquet? LinkedIn - www.linkedin.com/in/marquet/

128. Inês Liberato moderates a Round table on the Responsibility of AI

Productized — Thu, 07 Dec 2023 17:30:45 GMT

In this special episode of the Productized podcast, recorded at Productized Conference 2023. Join Product leader Inês Liberato in this roundtable discussion on the hot topic: "The Responsibility of AI: Who's Accountable for Predictive Model Results?" Inês hosts an eye-opening chat with product experts Chiedza Muguti, João Freitas, & Elizabeth Immer, unpacking AI's responsibilities. They tackle vital questions about generative AI's rise, steps for companies to embrace AI responsibly, and the importance of hitting pause for deeper reflection. Inês Liberato is a Product leader, Founding member at Women in Product UK, former Product and venture Coach and CPO at Founders Factory. Elizabeth Immer is a Head of Product Acceleration & Strategy at Frontiers with a background in behavioural science. Chiedza Muguti is a CPO at Alteos, Co-Founder of BlackInTech Berlin and a speaker, experienced in financial products and services. João Freitas is an Executive Board Member at Cofidis Portugal, in charge of digital products and value creation at Cofidis. Resources: Find Inês on Linkedin: https://www.linkedin.com/in/inesliberato/ Find Chiedza on Linkedin: https://www.linkedin.com/in/chiedzamuguti/ Find João on Linkedin: https://www.linkedin.com/in/joao-colaco-de-freitas-jcf/ Find Elizabeth on Linkedin: https://www.linkedin.com/in/lizimmer/ Stay Updated: Twitter: https://twitter.com/productizedconf Instagram: https://www.instagram.com/productized.co/ LinkedIn: https://www.linkedin.com/school/productized/

112. Tami Reiss: Melissa Perri, CPO at VC firm and coaching Product leaders

Productized — Wed, 23 Nov 2022 06:31:57 GMT

In this episode, our co-host João Moita discusses with Tami Reiss how you can create impact through a side project, translate product experience into product sense, and how Tami has helped companies improve their product craft. She also discusses how a product coach can help individuals and companies. Tami strongly believes that working on a Product can be a way to deliver value and create an impact in people's lives and companies. Throughout her career, Tami has focused on providing value as a product manager, CPO at a VC firm, and, more recently, as a product leader coach. [00:00] Introduction [01:00] About Tami and growing up [01:56] Physiology to Product [07:39] PM-ing without Technical Background [09:00] From PM as an individual contributor to PM as a consultant [13:26] Old school companies to Product mindset companies and roles [17:15] Creating impact with a side project that turned into a product [23:20] Delivering value through Product [25:20] Everything can be a product [29:33] Kaizen: continuous improvement [30:54] Melissa Perri and Produx Labs [33:10] CPO at a VC firm: helping companies to do Product better [37:35] Product experience converts into product sense [38:50] Being a Product Coach [46:40] Helping Product Leaders through coaching [49:30] Explaining Product Management to Kids [54:55] Tami’s favourite App [56:40] Tami’s most hated innovation [58:23] I would take a coffee with… [01:02:00] Great books [01:06:36] Favourite cities in the world [01:10:25] Favourite Blogs [01:12:20] Learning a bit of everything [01:13:17] Connect with Tami

Automating Airfield Awareness, Oreyeon’s Mission to Redefine Aviation Safety

Productized — Thu, 05 Jun 2025 08:01:18 GMT

In this episode of the Defence Tech Lisbon podcast, presented by the Black Swan Initiative, host André Marquet sits down with Ziad Jreijiri, co-founder and CEO of Oreyeon, a pioneering startup using AI and edge computing to modernise airfield safety for both civilian and military operators.

We explore:

* The origins of Oreyeon and its roots in aerospace engineering and entrepreneurship

* How foreign object detection is tackled with AI-powered mobile sensors

* The challenges of working across highly regulated commercial and defence aviation ecosystems

* Lessons from working with AFWERX, the US Air Force, and international airfields

* Why runway superiority is central to air superiority, and how resilience and autonomy intersect in military logistics

* Whether you're in aviation, defence, or dual-use innovation, this episode dives deep into how practical, rugged tech can reduce fragility and enhance real-world operational safety.

Why Sales Chaos Destroys Product Teams (Rich Mironov Explains) I Best of August

Productized — Tue, 23 Sep 2025 11:00:00 GMT

In this special from the Productized Podcast, legendary product leader Rich Mironov breaks down one of the toughest challenges in product management: confusing speed with progress.

He explains why sales-driven chaos derails roadmaps, how misaligned incentives hurt product teams, and most importantly, how to speak the language of money so executives actually listen.

🎧 If you’ve ever felt trapped in endless stakeholder demands, this conversation will help you:

- Protect your roadmap from sales chaos

- Align incentives between sales and product

- Reframe product discussions in terms that executives understand

- Stop confusing “shipping faster” with “creating real impact”

👉 Watch this 15-min special, then listen to the full conversation with Rich Mironov here: https://www.youtube.com/watch?v=2cwsDyktudo&list=PLo8itWn6h7VOWDMYw9v7DQkjbrDdGnaZ3&index=6

🔗 Rich's Talk from Productized Conference 2024: https://www.youtube.com/watch?v=p-dZnX5u9Cw

🔗 Rich's Previous Podcast Episode: https://www.youtube.com/watch?v=kGLv0Rzcgz4

🔗 The Art of Product Management Book: https://www.amazon.com/Art-Product-Management-Lessons-Innovator/dp/1439216061

🔗 Connect with Rich: https://www.linkedin.com/in/richmironov/

🔗 Join us live at Productized Conference 2025 in Lisbon: https://www.productized.co

#ProductManagement #ProductLeadership #RichMironov #StakeholderManagement #Roadmaps #ProductStrategy

Chris Compton on Product Team Effectiveness (Most Listened 20min of S18)

Productized — Tue, 09 Sep 2025 11:00:00 GMT

These 20 minutes are pure gold! Chris Compton joins André Marquet to uncover how product teams can stay effective in a world of constant change. You’ll discover the real difference between customer value and business impact, the traits that separate respected product leaders, and why culture matters just as much as strategy.

In this special cut, Chris breaks down:

✅ What “effectiveness” really means for product teams (and why most orgs define it wrong)

✅ The three ingredients of high-performing teams: alignment, value focus, and outcomes

✅ How leadership can balance culture, business impact, and customer value

Whether you’re a founder, PM, or product leader—this is your shortcut to strategies that make teams thrive instead of burn out.

👉 Tune in now and hear why Chris’s take on product effectiveness was the most replayed 20 minutes of Season 18.

🎟 Meet Chris live at Productized 2025 → https://productized.co/tickets

127. Magali Pelissier, Head of Product at SamKnows

Productized — Mon, 21 Aug 2023 14:33:41 GMT

In this episode of the Productized podcast, our host Margarida Cosme speaks with Productized Conference 2023 speaker Magali Pelissier, Head of Product at SamKnows. Magali talks about what made her turn into product management. She also talks about her experience swimming in the channel and leaving Linkedin. We discussed some of the predictions for product management that she made on her podcast, Product Perspectives. Resources: Find Magali on Linkedin: https://www.linkedin.com/in/magali-pelissier/ Find Margarida on Linkedin: https://www.linkedin.com/in/margarida-cosme-pereira/ Stay Updated: Find us on Twitter: https://twitter.com/productizedconf Find us on LinkedIn: https://www.linkedin.com/school/productized/

118. João Freitas from Cofidis: innovating inside corporate walls.

Productized — Fri, 26 May 2023 11:30:15 GMT

This is the first episode of season 15 of the Productized Podcast. We are featuring speakers and partners of Productized Conference 2023. In this episode, Productized founder André Marquet talks with João Freitas, Head of Digital Products and Value Creation at Cofidis Group. João shares his insights on how product management and product thinking can be used to create customer value in the financial services industry. He also shares his experience developing products, some earlier career mismatches, and the importance of being customer-centric. Tune in to learn about the challenges and opportunities of product management in the financial services industry. This episode was brought to you by our partner Cofidis Group, under the brand new Next by Cofidis. --- Join Europe’s #1 Product Conference this fall in Lisbon and: 🤝 Meet 300+ product players from around the globe 💃 Actual business practices from 30+ speakers (including Melissa Perri, Tami Reiss, Radhika Dutt, and many more) 🍹 Have fun at our epic afterparty! Join us OCT 11-12, 2023 👉https://www.productized.co/

135. Vladimir Botsvadze, Marketing Thought Leader | Personal Branding.

Productized — Tue, 20 Feb 2024 12:00:12 GMT

135. Vladimer Botsvadze, TechStars Mentor and Thought Leader | Personal Branding: The Achilles Heel of Global Education Join Andre Marquet as he interviews TechStars Mentor and media personality Vladimer Botsvadze, who has always been at the forefront of fast-paced industries, about his journey with personal branding. In this episode, we will uncover : * What is personal marketing, and why does it matter? * Communication with consumers in a digital age * How do you keep believing in yourself when others doubt you? * Changes in business communication and branding In this episode, we covered: 0:51 Importance of personal marketing 6:24 Elon Musk and Tesla as a personal brand 8:17 Business schools and personal brand curricula 10:00 “Reputation is everything!” 12:11 Where to start? 14:00 “We need to start treating our followers as kings and queens” 14:10 Vlad’s origins and motivations 16:49 Opportunities and challenges for business in the Middle East 18:24 “If you are not competitive in business, you should not be in business” 20:29 Streaming economy and ads 21:34 The importance of networking 24:25 Developing a personal brand as a start-up 26:06 “You need to put a human face on your brand” 26:56 Building their brand or building a career within established organisations? 29:25 “I don’t work to fit in. I create my path” 30:05 How to keep believing in yourself when others doubt you 35:23 What kind of marketing professionals should companies hire? 39:02 If you want to hire the best… 41:20 Importance of trust in business and how to build it - talk the talk, walk the walk. Where to find Vladimer? Linkedin - https://www.linkedin.com/in/vladimerbotsvadze/ Where to Find Andre? LinkedIn - https://www.linkedin.com/in/marquet/

10 Challenges Of Creating A Hardware Product Startup By João Carreiro

Productized — Fri, 10 Aug 2018 10:43:02 GMT

In this insightful talk, João Carreiro, co-founder of Nozomi, a portuguese security hardware startup, shared his thoughts about the 10 challenges of creating a hardware product. Join #productized18 and learn about the latest trends.

124. Randy Silver, Product & Leadership Coach @Out of Owls

Productized — Tue, 25 Jul 2023 09:39:04 GMT

In this episode of the Productized podcast, Margarida speaks with Randy Silver, product consultant, and coach. Randy shares his original career path with the product manager and what he has learned that helped him succeed. He discusses his book and his most recent PM community, CPO circles. Randy deepens some of the topics of his articles, such as Twitter, Airbnb, and Tumblr product strategy. We hope you enjoy this conversation.

147. João Moita, Founder of Product Weekend: From Aerospace Engineer to Product Management Leader

Productized — Tue, 04 Jun 2024 11:36:24 GMT

João Moita's inspiring journey from aerospace engineer to product management leader and becoming a founder of Product Weekend. Discover how João's early influences, diverse interests, and curiosity shaped his career. Learn about the importance of a supportive community for product managers, the expansion of Product Weekend across Europe, and the impact of these events on careers and personal relationships. We discover the emerging significance of psychological safety in product management and the role of AI and no-code tools in product creation. Get a sneak peek into the upcoming Product Weekend Retreat, focusing on leadership challenges and personal growth. João emphasizes the importance of community and authentic connections in product management. This Episode's Topics: - Early Influences and Academic Pursuits - Motivation Behind Product Weekend - Expansion and Evolution of Product Weekend - Expanding Product Weekend to New Locations - The Impact of Product Weekend and the Emergence of Psychological Safety - The Future of Product Management: AI, No-Code, and New Product Builders - The Product Weekend Retreat: Fostering Leadership and Personal Development - The Importance of Community in Product Management - Continuous Learning and Development in the Product Management Field Where to find João: LinkedIn: https://www.linkedin.com/in/joaomoita/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find André: LinkedIn: https://www.linkedin.com/in/marquet/

Howard Tiersky - Winning Digital Customers

Productized — Wed, 23 Jun 2021 17:25:39 GMT

In this Podcast our host André Marquet talks with Howard Tiersky, WSJ Bestselling Author, Top 10 Digital Transformation Influencer, and CEO of From, the Digital Transformation Agency. Howard is on a mission to help brands navigate digital transformation—to re-invent their customer journeys to earn the love of today's "Digital Customers." [2:37] Howard's new book “Winning Digital Customers: The Antidote to Irrelevance” [6:00] How Howard tried to fit all the secrets to digital transformation on the book [7:21] Superpowers of a Digital Transformation leader [8:21] How Howard started his career as a theater director and web designer [11:38] What is the top-secret superpower that came out from those days as a Director and as a Web designer [13:20] 3 levels to achieve customer love [19:37] Major customer pains, and how digital as overcome that [22:23] Experience and Process Redesigning the Avis app [27:33] Working with some of the largest brands in their digital transformation [37:04] What do you think is the biggest digital transformation trend we’re seeing today and we’ll see in 10 years? [41:45] The Main Skill of a Digital Transformation Team The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to today’s Podcast visit https://buff.ly/2SlnyEK

#GirlsWhoProduct with Marta Skassa, a Product Manager @Zalando

Productized — Mon, 24 Sep 2018 13:43:24 GMT

With more than 5 years experience in Product Management, Marta, a Polish expat, is now working at Zalando as a PM in Search & Personalization Marta is in love with lizards, all-things-digital and Berlin window displays, out of which she made her own little project. Listen to the interview and discover a different, fresh path into PM. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of interviews with women that have been able to beat the ‘product’ ceiling and get into the profession. Our mission is to inspire, connect and empower more women to get into product roles and help them consider ‘product’ as a venue of personal and professional growth. This project was made possible thanks to our partnership with Zalando Tech

132. Radhika Dutt, Author of "Radical Product Thinking" | Ethical Decision Making in Product

Productized — Tue, 30 Jan 2024 12:13:16 GMT

Radhika Dutt is a renowned author, entrepreneur, and product leader who advises high-tech startups and government agencies on building radical products that drive fundamental change. Join us in our conversation with Radhika as we discuss ethical decision-making in the Product field. This episode dives into key topics: **The Idea of Using AI to Solve Harm **Understanding Radical Product Thinking **The Principles of Radical Product Thinking **Acknowledging your Power as Product People **Implementing Radical Product Thinking **Overcoming Challenges in Product Decision Making **Final thoughts: Combining Ethics with Profit. Recommended Resources: "No Man's Sky" - "vision-driven" game by Hello Games. Highlighted books: "Radical Product Thinking", Radhika Dutt Where to find Radhika Dutt: LinkedIn: https://www.linkedin.com/in/radhika-dutt/ Get the free radical Product Thinking Toolkit: https://www.radicalproduct.com/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/produ Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

110. Andre Marquet: the creation of Productized, "crazy" entrepreneurs and impact-driven education

Productized — Fri, 05 Aug 2022 06:58:41 GMT

In this episode, João was speaking with André Marquet, CEO at Productized and one of the speakers of the first Product Weekend event. André has a long experience in Product Management having worked in the field for around 15 years, currently working at Cofidis. Besides being a Product leader, André is also a father, an educator at heart and an entrepreneur. This is a very special episode, not only because it's the last episode of the season but also because it's the first time André is a guest on the podcast. Time notes: [0:15] Introduction of André [1:00] First time being interviewed at Produtized podcast [1:37] What is Product Management in André's perspective [4:53] What is the role of a product manager in society [6:34] Ethical constraints of product managers should be about not doing harm to your users [10:06] Evolution of product management definition [12:00] Chemistry experiments in childhood out of the curiosity of being a scientist [16:27] University path and education experience [18:45] Master's degree research and challenges [21:30] Starting a professional career in engineering from an international internship [24:20] Career path from pre-sales consultant to a product manager [29:10] Starting entrepreneurial life while still being in the product manager positions [34:40] The feeling of "mission accomplished" while working as an entrepreneur [38:35] The main advice from the experience in startups [45:03] Creating Productized and the fondest memory of all the products created [50:39] What is intuition and its role in product management [56:20] How does trusting intuition without checking up on the data turn out [57:18] The early stage of discovery as the favourite thing of working in product [58:45] Role model in product management [1:01:14] Being an educator and building his own Product Management course [1:08:40] What are the most interesting opportunities for the future of cities, based on the past season of the podcast [1:14:30] Biggest trends coming up in the defence and aerospace technology [1:18:40] Seeing serving in the armed forces as part of education at the university [1:25:48] One lesson from product management [1:27:20] Advice for the 18-year-old self [1:29:55] Recommendations PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.

122. Gonçalo Gaiolas, CPO of Sosafe

Productized — Wed, 05 Jul 2023 12:33:05 GMT

In this episode of the Productized podcast, Margarida speaks with Gonçalo Gaiolas, CPO at SoSafe. During the episode, Gonçalo shares his work experiences at OutSystems, the challenges of scaling it, and the importance of having empathy and passion for your work to achieve success as a PM. He also shares his gap year and the key takeaways from this incredible experience. By the end of the episode, he talks about the CPO role and its importance in an organization.

109. Roshan Gupta: from MIT to Google, the importance of storytelling and the future of tech

Productized — Fri, 29 Jul 2022 09:52:10 GMT

In this episode, João was speaking to Roshan Gupta, Group Product Manager at Google. Roshan has an extensive experience in the software industry, having started as Software Engineer and now working in Product for the past 15 years. After graduating from MIT, he has worked in companies like Oracle, Yahoo, Facebook and Google. Besides being a successful PM, Roshan is also a father, a traveller, and a passionate storyteller. Time notes: [0:15] Introduction of Roshan [0:55] The story of moving to Lisbon from the USA, travelling with kids and falling in love with Portugal [5:53] Portuguese tech and startup ecosystem [8:00] Ambitions and a master plan for the career [12:28] Experience of working in software engineering and lessons learner [16:00] Going back to study after starting the career and different perspectives [18:00] Job at Oracle and difference with the first job experience. [22:40] Evolution of work in a team and involving everyone in the decision making [24:58] Growing the passion for product management while still working on software engineering [29:25] Learning to become a good PM and defining a product manager role [39:00] Dividing time for different roles of product manager [48:28] Balancing being available with managing to do everything there is to do [52:44] What influenced the change of companies and marriage [57:00] The impact of organisational changes on day-to-day work in teams [01:12:18] Moving from Facebook to Google and learning from Marc Zuckerberg [01:21:30] The most inspiring leader was the first manager at Zaplet [01:24:00] Built teams as the best achievement of being a product manager and being an umbrella for the team [01:01:53] Landing job at Facebook and doing the homework before approaching them [01:29:50] Dealing with ambiguity and developing comfort around it [01:34:55] The innovation that will come to life that people are not ready to see, fearing innovation and the future of Metaverse [01:45:05] The best and the worst innovation is the internet [01:47:30] Importance of networking as a PM [01:49:50] A skill that no one teaches us is how to frame and create a story as a storyteller [01:50:57] Coffee meeting with historical figures would be with Benjamin Franklin or Leonardo da Vinci [01:54:45] Recommendations PRODUCTION This podcast was hosted by João Moita from Product Weekend, with sound edited by Miguel Sousa and production help by Productized, André Marquet and Evelina Bogdiun.

129. Becky Flint, Founder and CEO of Dragonboat

Productized — Tue, 09 Jan 2024 12:00:19 GMT

Becky Flint is the founder and CEO of Dragonboat, the world’s 1st platform for outcome-focused product leaders and their teams. With over 20 years of experience in the PM industry, Becky has built and scaled products and technology teams at Fortune 500 and fast-growing startups - such as Feedzai, Bigcommerce, Shutterfly, and PayPal. Join host Andre Marquet as he uncovers Becky's inspiring journey through the tech industry, from breaking into PayPal to revolutionizing product portfolio management. This episode dives into key topics: **Navigating a career shift into tech at PayPal **Crafting effective product portfolio management in scale-ups **Strategies for overcoming organizational hurdles as a PM **Measuring success through an outcome-focused approach **Lessons learned, and challenges conquered as a CEO **Predictions and advice for aspiring product managers Highlighted books: **Escaping the Build Trap, Melissa Perri **Product Operations: How successful companies build better products at scale, Melissa Perri & Denise-Tilles **How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day, Michael Gelb. In this episode, we cover: (01:40) Shifting from medical studies to the Tech industry (07:29) Scaling PayPal’s international expansion (12:10) Managing conflicting goals & metrics at PayPal (16:57) Product portfolio management and resource allocation (22:06) Product management strategies for limited resources (24:42) Product management skills and organizational challenges (29:23) Measuring success in outcome-focused organizations (35:42) Applying past career lessons in building Dragonboat (40:29) Challenges faced as a CEO at Dragonboat (46:12) Future predictions for the product management field (48:00) Becky's advice for entry-level product managers. Where to find Becky Flint: LinkedIn: https://www.linkedin.com/in/beckyflint Dragonboat Website: https://dragonboat.io/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/produ… Instagram: https://www.instagram.com/productized.co/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

Echoes of Innovation: Hydrotwin’s Role in Dual-Use Maritime Tech

Productized — Tue, 20 May 2025 12:24:21 GMT

In this episode of the DefenceTech Podcast, we speak with Guilherme Beleza Vaz, CTO and Co-founder of HydroTWIN, a Portuguese startup at the forefront of underwater acoustic intelligence.

Guilherme takes us inside HydroTWIN’s cutting-edge platform, which uses AI and digital twin technology to map, analyze, and interpret underwater soundscapes in real time. Originally developed for environmental monitoring, the system is now being adapted for defence use — helping naval forces detect, classify, and respond to acoustic events with unprecedented precision.

We explore the journey from academic research to dual-use deployment, the role of edge computing in energy-constrained marine environments, and what it means to build sovereign capabilities in underwater tech. Guilherme also shares insights on participating in the Reverse Pitch at DefenceTech Meetup #3 and how direct engagement with military stakeholders is shaping HydroTWIN’s development roadmap.

This episode is part of our series on Strategic Autonomy and Dual-Use Innovation, presented by the Black Swan Initiative, a Lisbon-based think tank preparing for the unthinkable.

138. Diana Stepner, Head of Product, Chan Zuckerberg Initiative | Cultivating Innovation and Team

Productized — Tue, 12 Mar 2024 11:00:09 GMT

Join our host André Marquet in a conversation with Diana Stepner, a product leader with a strong background in tech, business, and UX, known for driving innovation and team growth in D2C, SaaS, and digital transformation. She's led key programs like SimplePractice and the Catalyst Startup Accelerator, excelling in team collaboration and mentorship. Her work spans across industries, marking her as a notable figure in product innovation. 🎙️ Episode Highlights: * Leadership and team dynamics: Emphasis on guiding teams towards innovation and growth. * Product Management Excellence: Insights into setting shared product visions and strategies. * Driving Growth and Innovation: Discussion on significant projects and balancing experimentation with focused outcomes. * Educational Initiatives and Impact: Exploration of technology's transformative role in education and impactful projects. * Future of Product Management and Personal Growth: Trends in product management and continuous learning and growth strategies. In this episode, we covered: 00:02:23 - "So I always try to lead by example." 00:08:14 - "And so beyond the hiring, I'll look at open communication." 00:10:10 - Discussion on fostering collaborative culture. 00:12:12 - "We always need to be learning." 00:14:10 - Insights on continuous improvement. 00:16:16 - "Mentorship and developing teams." 00:18:18 - Strategies for personal and team growth. 00:20:20 - "The importance of hands-on learning." 00:22:22 - "Building a successful product management team." 00:24:24 - Key factors in team dynamics. 00:26:26 - "Aligning team towards a clear vision." 00:28:28 - Discussion on open communication and respect. 00:30:30 - "The role of autonomy in product management." 00:32:32 - Keeping abreast of market trends. 00:34:34 - "Fostering a sense of purpose and direction." 00:36:36 - Celebrating team achievements and learnings. 00:38:38 - Wrap-up and closing remarks. Where to find Diana Stepner? LinkedIn - https://www.linkedin.com/in/dianas/ Newsletter: Diana stepner.com Where to Find André Marquet? LinkedIn - www.linkedin.com/in/marquet/

140. Léa Samrani, André Arrimar, and Luis Broegas, P-Talks at Cofidis on Scaling Success

Productized — Tue, 26 Mar 2024 12:00:28 GMT

Dive into the heart of revenue growth and customer success with our latest Productized Talks episode. This special live Q&A session is a goldmine for product managers, entrepreneurs, and professionals eager to refine their strategies for business enhancement and customer engagement. We're bringing you expert insights from Léa Samrani on effectively scaling businesses, Luís Broegas's proven tactics on boosting customer acquisition and retention, and André Arrimar's innovative approaches to customer-centric digital opportunities. Join us for an enlightening evening where ideas flow as freely as the drinks during our networking sessions—hosted at the vibrant Cofidis space. Then, immerse yourself in talks that promise to elevate your digital conversion strategies with Luís Broegas & André Arrimar, and learn firsthand how Léa Samrani achieved a staggering +50% revenue growth in just 5 months. Speakers Spotlight: Léa Samrani: https://www.linkedin.com/in/lea-samrani/ Luis Broegas: https://www.linkedin.com/in/luis-broegas/ André Arrimar: https://www.linkedin.com/in/andrearrimar/ André Marquet: https://www.linkedin.com/in/marquet/ -- Join Productized Conference 2024, which is back in Lisbon on Oct 3-4. 🤝 Meet 500+ product players from around the globe 💃 Actual business practices from 12 workshops, including Melissa Perri, Tami Reiss, Radhika Dutt, and many more. 🍹 Have fun at our afterparty! 🎟️ Early-Bird Tickets now on SALE.

Training the Future – Immersiv’s Vision for AR/VR in Defence and Industry

Productized — Mon, 09 Jun 2025 13:02:47 GMT

In this episode of the Defense Tech Lisbon Podcast, host Maria Beckers speaks with Maria Vilar, CEO and Founder of Immersiv Studios, a Portuguese startup developing extended reality (XR) solutions that are beginning to reshape how we train for crises and operate in high-risk environments.

Maria shares how her team is adapting immersive technologies, originally built for brand activations and enterprise training, to support real-time crisis simulations, mission rehearsal, and civil protection exercises. With applications spanning from virtual reality command rooms to haptic-enhanced disaster training, Immersiv is exploring how digital environments can prepare responders and decision-makers for increasingly complex challenges.

We discuss the potential of XR in defence and emergency response, the barriers to adoption in conservative sectors, and what it means to build tech for readiness, resilience, and real-world impact.

Recorded in the lead-up to the Defense Tech Meetup in Lisbon, and produced by the Black Swan Initiative.

Paul Debahy - Unlock user value

Productized — Mon, 22 Mar 2021 12:58:50 GMT

Paul is the ex-Chief Product Officer at Joyn.de, the streaming platform launched in Germany in June 2019. Paul has experience building and growing teams and products (from 0 to 10M+ MAUs) at Rocket Internet, namshi.com, and joyn.de and managing products at scale at the Play Store and on Google.com Search. Paul's background is mostly in consumer (e-commerce), media streaming, and search, with experience using ML to practically unlock user value.

Christopher Hull - How to achieve Student Performance?

Productized — Fri, 25 Jun 2021 09:58:36 GMT

In this Podcast our host André Marquet talks with Chris Hull is the Co-Founder and Chief Product Officer of Otus, a Chicago-based edtech company. After 13 years as an educator, Chris wanted to minimize the chaos of disconnected edtech tools for K-12 administrators, educators, students, and their families. Otus is one system to teach, grade, analyze, and plan. -- TIME NOTES: [1:20] Who is Chris? [2:52] Inspiration to become a teacher [4:50] The drive to co-create otus - student performance platform [13:02] Otus Team - from education to entrepreneurship [16:49] Customer Target of the Platform [19:57] Expansion Plans to other languages [22:40] Develop each kid's roadmap. How to unlock a kid's superpower? [25:09] What do you think everyone needs to know about K-12? [30:03] What’s your current product team North star? [34:45] Relationship between educators and edtech entrepreneurs [38:30] How do you see the future of edtech? [42:23] Do you believe that K-12 education can be productized? -- The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to today’s Podcast visit https://buff.ly/3xP53Yo

103. The Future of Cities E11: Being the CTO of the city - transforming cities digitally

Productized — Wed, 25 May 2022 10:07:21 GMT

In this episode, André was talking with Egle Radvile. Egle is a Digital Futurist Angel, Author of Vilnius Digital Strategy. Egle was in the position of Vilnius City Municipality CTO from 2018 to 2021. Currently, she is the Head of the Lithuanian CIO’s club CIO.LT, Digital Train board & Harvard Digital Program member. Egle has a PhD in Information Engineering and Technology. Recently she graduated from Harvard's Leading Digital Innovator programme. Timestamps: Introduction of the guest[1:00] Current political situation impact on the daily life [1:30] Gediminas Legion organisation purpose and founding story [3:00] Humanitarian and technological help for Ukraine [6:00] How did Egle develop an interest in technology [8:00] PhD in technology and lecturing [11:30] Harvard's Leading Digital Innovation program [13:00] Story of getting into the position of Vilnius CTO [18:00] Vilnius Digital Strategy [22:30] What has changed in Vilnius in practical terms [25:00] Internet of things policy in Vilnius [28:00] How is Egle working on Vilnius strategy now [31:00] How can cities tackle the issue of talent competition? [33:00] Advanced IT topics on the high school curriculums [37:00] A different vision of mobility: how does improving schools will have an effect on mobility [39:30] LEUC2022 conference. Vilnius Plan: Mission Data - Practical Vilnius City Innovations [47:00] What is the Lithuanian CIO Club about [56:00] Being an expert in the Transparency Academy [57:00] Best practices other European cities can adapt [59:00] Words of advice for younger self [1:02:30] Recommendations [1:04:30] PRODUCTION This podcast was hosted by André Marquet, with research by Evelina Bogdiun and sound editing by Miguel Sousa.

Discussion Panel Productization Mindset

Productized — Thu, 09 Aug 2018 16:14:29 GMT

Half an hour discussion panel with five experts from each field in Product Thinking, Experience, Design and Management. The panel will be lead Ricardo Mesquita (CEO, the Lab Miami), and the panel will consist of Michael Margolis (CEO, Get Storied), Sandra Fisher-Martins (CEO, Claro), Teresa Torres (Author, Product Talk), Orit Zetouni (Partner, Red Interactive) and Bruce Nussbaum (Mentor, NEW INC). They will discuss the theme of productization, share some of their insights and experiences throughout their careers, and tell us how companies can build a successful product design culture. Join #productized18 and learn about the latest trends.

185. How to Lead Product Teams Through Change with Product Ops I Antonia Landi

Productized — Tue, 01 Jul 2025 11:00:00 GMT

In this episode of the Productized Podcast, host André Marquet sits down with Antonia Landi, a senior product operations coach and consultant, to explore the emotional, strategic, and cultural layers of driving change in modern product teams.

Together, they dig into:

➡️ Why Product Ops is more than a function—it’s a mindset

➡️ How to build trust when driving change in legacy systems

➡️ The real emotional labor behind product strategy

➡️ Practical tips for weekly check-ins, alignment, and ops enablement

➡️ Why co-creating change beats top-down initiatives every time

If you’re a product leader, coach, or team builder, this episode is packed with insights on how to make your team thrive—without burning out.

🎧 Listen now and learn why Product Ops is about people first, frameworks second.

Chapters:

09:04 Antonia Landi's Journey into Product Operations

17:21 Creating Change Together: The Role of Product Ops

25:43 Making Product Ops Work Explicit

29:53 Building Trust in Change Management

36:17 The Emotional Layer of Product Ops

36:47 The Future of Product Work

39:05 Workshop Preview: Practical Product Ops Strategies

🔗 Connect with Antonia:

Website → https://www.antonialandi.com

LinkedIn → https://www.linkedin.com/in/landiantonia

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🛠️ Catch Antonia live at Productized Conference 2025 — Workshop: “Delivering Results: A Product Operations Masterclass for Leaders”

🎟️ Join us in Lisbon → https://www.productized.co

#ProductOps #ProductManagement #TeamDynamics #ProductLeadership #EmpathyAtWork #ChangeManagement #FutureOfWork #CreateChangeTogether #ProductizedPodcast #Productized2025

102. The Future of Cities E10: Young people engagement with the decision-makers of their cities

Productized — Thu, 19 May 2022 10:30:19 GMT

In this episode, André was talking to Milla Ovaska. Milla is the Head of International Affairs and Public Relations at Espoo city in Finland. She is an international relations specialist and intercultural communication enthusiast interested in expanding networks and bringing Espoo to the world and the world to Espoo. Currently, her goal is to make Espoo the best destination and home for international talent and to strengthen the international networks for the city of Espoo. Time notes: Introduction of the guest [1:00] Finland and NATO application [2:30] How did Future Mentors programme has started [3:30] Implementing the ideas in the cities [8:30] The overview of youth ideas raised during the programme [10:30] Are decision-makers willing to make a change based on youth recommendations? [15:00] How was the youth engaged to participate in this project [17:30] Sustainability goals of the city of Espoo [23:20] Cities as Unicorns. What initiatives is Espoo taking to attract talents? [28:30] City at your service philosophy as the backbone for building a sustainable city together [36:00] Espoo schools as innovation platforms for Edu-tech startups [38:00] Digital Agenda as a part of the city as a service mindset[40:30] What Milla enjoys the most about her work [43:30] Are projects mission-oriented? [47:00] PRODUCTION This podcast was hosted by André Marquet, with research done by Evelina Bogdiun and sound edited by Miguel Sousa. The Productized Podcast is a series of interviews with product innovators, successful makers, and entrepreneurs. We hope to inspire the listeners of this show to be courageous and productize!

158. How AI is Transforming Product Development | Tamas Kokeny, Co-Founder & CTO of Bobcats Coding

Productized — Tue, 17 Sep 2024 11:00:00 GMT

In this insightful episode, we dive into the transformative impact of AI on product development with Tamás Kökény, Co-Founder and CTO of Bobcats Coding. Discover how AI is revolutionizing the tech industry, from accelerating product prototyping to enhancing innovation and efficiency. Tamás shares his expertise on: - The role of AI in modern product development - Strategies for startups to leverage AI and experimentation - The evolving tech landscape in Lisbon - Building a product mindset and culture in startups - The importance of prompt engineering and customer validation Whether you're an entrepreneur, a tech enthusiast, or just curious about the future of AI, this episode offers valuable insights into navigating the challenges and opportunities in the tech world. Where to find Tamas: https://www.linkedin.com/in/eggdice/?originalSubdomain=pt Bobcats Coding: https://www.bobcatscoding.com/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/

#GirlsWhoProduct with Elize Bosker, VP Product @ Spideo

Productized — Mon, 18 Nov 2019 09:06:28 GMT

Elize has been working in tech for over 10 years and currently leads the product team at Spideo. She has directed the development and launch of rumo.co - the first SaaS recommender system for creative industries. A natural speaker, she likes to empower other women to share the stage with her. She is one of The Inspiring Fifty Netherlands 2019, an initiative that aims to increase diversity in technology by making female role models more visible. Listen to this interview and discover how surfing, DJ-ing and creative writing help Elize become a better leader.

176. The Sabbatical Shift: How Stepping Back Helped Pedro Ganço Move Forward

Productized — Tue, 22 Apr 2025 11:00:00 GMT

What happens when you take a break from your career to reset and rethink? In this season opener, host André Marquet talks to Pedro Ganço—new co-host of the Productized Podcast—about what it really means to step back, reflect, and come back stronger.

From sabbaticals and solopreneurs to leadership, mindset shifts, and future trends—this episode kicks off Season 19 with an open, inspiring conversation.

🔑 Takeaways:

• Personal growth through sabbaticals

• The power of financial readiness

• Solopreneurship & changing work cultures

• Autonomy, collaboration & innovation

• Purpose-driven career shifts

Chapters:

00:00 Intro

14:30 Sabbatical reflections

32:29 Business & family

40:29 Solopreneurs & personal branding

57:34 Learning from disruption

01:03:39 Final insights

🔗 Find Pedro Ganço:

LinkedIn: https://www.linkedin.com/in/pedroganco/

Instagram: https://www.instagram.com/pedroganco/

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

#ProductizedPodcast #SabbaticalShift #Season19 #CreateChangeTogether

Different Ways To Manage Global Design Teams by Pierre Yves Panis

Productized — Thu, 09 Aug 2018 15:57:18 GMT

Pierre's keynote at Productized Conference 2016 was on “Different ways to manage global design teams. At the core of Pierre’s talk was the belief that it is the team that matters! The audience heard about the four “musts” that Pierre uses when he works with teams, they are: Promote the team Empower the team Represent the team Protect the team Join #productized18 and learn about the latest trends.

#GirlsWhoProduct with Vidya Dinamani, Founder @ Product Rebels

Productized — Thu, 26 Sep 2019 13:44:13 GMT

Vydia Dinamani is one of the founders of Product Rebels, a company designed to work with product leaders, founders and product teams (at all levels) to fundamentally change the way they work to make fast, clear and effective customer-driven decisions with measurable outcomes. She's also a partner at Ad Astra, an accelerator designed to help scale and grow startups, early businesses through a strong product, financial and leadership curriculum that pays particular attention to female founders. Listen to this podcast to learn how to grow in your career, speak up for your rights, find mentors, become a successful executive and a product leader, lead teams and projects with confidence. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of interviews with women that have been able to beat the ‘product’ ceiling and get into the profession. Our mission is to inspire, connect and empower more women to get into product roles and help them consider ‘product’ as a venue of personal and professional growth. This project was made possible thanks to our partnership with Zalando.

194. AI Has Rewritten the Rules: Hugo de Sousa on Product Strategy, Leadership & Vibe Coding

Productized — Tue, 16 Sep 2025 11:00:00 GMT

AI isn’t just a new tool, it’s rewriting the rules of how we build, lead, and innovate.

In this episode of the Productized Podcast, host André Marquet sits down with Hugo de Sousa (founder of Mars Shot, innovation consultant, and former professional chess player) to explore how AI, unlearning, and vibe coding are reshaping product strategy and leadership.

You’ll learn:

➡️ Why AI is a cultural catalyst for change, not just technology

➡️ The superpower of unlearning and learning in a fast-moving world

➡️ What “vibe coding” means and how it accelerates innovation

➡️ How leaders can embrace experimentation without fear of failure

➡️ Why digital literacy is the #1 leadership skill of the future

If you’re a product leader, innovator, or strategist, this conversation will help you see AI not as a disruption, but as an opportunity to transform how teams create change together.

🔗 Connect with Hugo: https://www.linkedin.com/in/hugocsousa/

🔗 Follow André: https://www.linkedin.com/in/marquet/

🎟 Join us at Productized Conference 2025 in Lisbon: https://www.productized.co

Chapters:

05:34 Navigating Career Choices and Education

09:32 The Superpower of Unlearning and Learning

14:55 AI as a Cultural Catalyst for Change

22:49 Rewriting the Rules of Product Management

32:38 Vibe Coding: Speed and Efficiency in Development

41:43 Breaking Down Silos for Better Collaboration

45:16 Embracing Speed and Experimentation

📌 Don’t forget to like, comment, and subscribe for more conversations with world-class product thinkers.

#AI #ProductStrategy #Leadership #Innovation #DigitalTransformation #VibeCoding #ProductManagement #ProductizedPodcast #CreateChangeTogether

#GirlsWhoProduct with Alison Jolly, Product Owner @ Zalando

Productized — Thu, 10 Oct 2019 10:49:00 GMT

Alison Jolly is a Product Owner in one of Europe's leading fashion retailers, Zalando. With over 10 years of experience in the technology space across multiple industries - from mining to government to e-commerce, Alison has wide expertise on solving customer problems with diverse solutions. Diversity and inclusion advocate, melanoma survivor and travel & photography enthusiast - Alison brings her passion for enriching every day to everything she does. Listen to this interview and discover how photography helps creating balanced and mindful products. #GirlsWhoProduct is a series of interviews with women that have been able to beat the 'product' ceiling and get into the profession. Our mission is to inspire, connect and empower more women to get into product roles and help them consider 'product' as a venue of personal and professional growth. This project was made possible by Zalando.

117. Lindsey Bell from RapidAPI: establishing Product Ops, being your true self.

Productized — Wed, 11 Jan 2023 11:08:00 GMT

The final podcast episode of the second Product Weekend season features Lindsey Bell, Head of Product Operations at RapidAPI. Lindsey shares her experiences transitioning to different roles in the field of Product Management and her previous role at Twilio. She discusses what Product Operations is and when it's needed, and shares her perspective on the differences between technical and consumer products. She also shares her unique experience of building a Product Operations team from the ground up at Rapid. At the end of the episode, Lindsey recommends some of her favorite books, cities, and podcasts. [00:00] Intro [00:54] Lindsey’s childhood [04:51] First work experiences [07:53] Transition to Project Management [17:36] Transition to Sales [24:06] Transition to Product Management [29:41] Breaking into Product Management [37:17] Product Operations Manager at Twilio [41:05] What is Product Operations [51:16] When do you need product operations [54:25] Head of Product Operations at RapidAPI [01:08:00] Product Operations without a dedicated person/team [01:09:47] Future of Product Operations [01:13:51] Major challenges faced as a product person [01:19:01] Technical vs consumer products [01:21:19] Breaking into Product Ops [01:26:30] Favorite books, cities, and podcasts

134. Isabella Cesarini, Fractional CPO | Product Audits and OKRs

Productized — Tue, 13 Feb 2024 12:00:01 GMT

Embark on a journey into Product Audit and OKRs with host Margarida and Isabella Cesarini, a professional with over two decades in the financial sector and a current advisory board member at Keyward. In this episode, we discuss: * What’s a product audit? * The importance of Product audit and its key elements. * Why and when is it necessary to apply a product audit? * The strategic power of OKR’s. * Comparing perspectives on the application of OKR’s Dive into the conversation: 5:30 Isabella's 'Gap year' and her personal development. 9:30 Explaining product audit 12:38 CPO vs External perspective 15:20 Act on identified problems 17:15 When to ask for an external opinion 19:20 The impact of OKRs in product management 21:40 Comparing views on applying OKRs. 24:36 Assessing the effects of OKR implementation. 27:37 ‘Sailing unknown waters’ 29:30 Monitoring OKR’s. Highlighted books: The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle, https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808 The Inner Work by Mathew Micheletti, Ashley Cottrell https://www.amazon.com/Inner-Work-Invitation-Freedom-Happiness/dp/1096714612 Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by Roman Pichler https://www.amazon.com/Strategize-Product-Strategy-Roadmap-Practices/dp/0993499201 Where to find Isabella? LinkedIn: https://www.linkedin.com/in/isabella-cesarini-47962857/recent-activity/all/ Where to Find Margarida? LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

125. Inês Liberato, Product & CPO Coach at Founders Factory

Productized — Wed, 02 Aug 2023 21:10:10 GMT

In this episode of the Productized podcast, Margarida speaks with Inês Liberato, Product & CPO Coach at Founders Factory. Inês explores her curious career path and shares how the role of women in tech is changing. She talks about the importance of building what matters and the need for accountability in AI. We hope you enjoy this conversation.

189. Design Thinking for Impact: Lessons for Product and Policy Makers by Pedro Janeiro

Productized — Tue, 29 Jul 2025 11:00:00 GMT

What if change wasn’t something you manage—but something you design?

In this episode of the Productized Podcast, host André Marquet sits down with Pedro Janeiro, Partner at DesignThinkers Group and one of the world’s leading voices in service design and innovation.

Pedro shares lessons from designing impactful services across public and private sectors—from training 1,500+ professionals in Design Thinking to advising companies like Coca-Cola, Nespresso, Deutsche Bank, and SAP.

🎙 We talk about:

➡️ What “creating change together” really means

➡️ Why innovation efforts often fail—and how to fix them

➡️ The true power of Design Thinking (hint: it’s not sticky notes)

➡️ Designing for public value and co-creation

➡️ What to expect at his Productized 2025 workshop

Whether you work in product, design, public services or transformation—this one’s packed with insight and inspiration.

📌Chapters:

02:50 The Importance of Co-Creation in Complex Systems

05:43 Discovering Service Design and Design Thinking

08:34 Transformative Experiences in Design Education

11:40 Implementing Design Thinking in IT Projects

14:57 Building Diverse Teams for Innovation

17:53 Scaling Change Through Strategic Training

20:46 Productizing Services for Global Impact

25:22 Design Syncing as Organizational Glue

28:24 Designing for Public Value

31:04 Establishing Design Principles

34:44 Creating Change in Resistant Organizations

🔗 Where to find Pedro: https://www.linkedin.com/in/pedro-janeiro-78a487/

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🔗 Learn more and join us live in Lisbon: https://www.productized.co

🎟️ Productized Conference 2025 | Oct 2025

🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.

86. Non-Formal Education: Finding Paths To Create Positive Change Makers with Bárbara A. Silva

Productized — Wed, 17 Nov 2021 23:43:06 GMT

Recently we’ve had the great pleasure of chatting with Bárbara Aranda da Silva, President of the Portuguese Association of Girl Guides. Full-time mother of (almost) 3, President of the Portuguese Association of Girl Guides, Director of the South Branch of the Portuguese Pharmaceutical Society and a Head of Market Access in a Pharmaceutical Company. She is deeply passionate about people empowerment, non-formal education, and leadership. People that know her used to say that she brings positivity and a “keep it simple” mood. Learn how non-formal education can help you find leadership pathways for positive change. Main topics covered: 👶 Where to find the balance between family, work, and volunteering ⏳ Prioritization is at the top of the organization 🔥 Being a leader to create positive change makers 💪Active listening and no judgement to improve team building Time notes: [03:45] Be the change you want to see in the world [04:40] Managing all responsibilities as a mother (of almost 3), a President of the Portuguese Association of Girl Guides, a Director of the Branch of the Portuguese Pharmaceutical Society and the Head of Market Access Oncology in a Pharmaceutical Company “You don’t manage your time, you manage your energy” [14:25] Recipe to get strength and time “Guide Guiding firstly was investing on myself and now is returning to others” [22:50] Leaving work at work in the field of oncology “Be a leader is being yourself, bringing your dreams and vision” [31:50] Mission of the Portuguese Association of Girl Guides [40:00] Non-formal education and the impact on young people today [42:40] Transformation of people who are in the Girl Guide “Chutzpah: Why Israel Is a Hub of Innovation and Entrepreneurship”: #GirlsWhoProduct: Inbal Arieli Welcome to the first episode of season #3 of Girls Who Product podcast. productized.medium.com [46:30] STEAM for Science, Tech, Engineering, Arts, and Maths areas in non-formal education [48:55] Soft and Hard skills that employers are looking for “Be part of the team, be good in time management and problem-solving, accept challenges, and take a risk “ [50:15] Barbara’s motto: Being leadership “a shared journey that empowers us to work together and bring positive change to our lives, the lives of others, and our wider society”. PRODUCTION This podcast was hosted by me, André Marquet. Produced by Teresa Segismundo, with research by Katarzyna Chryczyk and sound engineering by Daniel Alves. The Productized Podcast is produced by Productized — a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize.

123. Anabela Cesário, VP of Product Operations @OutSystems

Productized — Tue, 11 Jul 2023 09:50:59 GMT

In this episode of the Productized podcast, Margarida speaks with Anabela Cesário, CPO at Outsystems. Anabela shares her career journey and some leadership insights. She also shares the challenge of dealing with the fear of public speaking and her techniques to overcome it. Anabela talks about Product operations and how to implement it within a company. I hope you enjoy the talk!

91. STEAM: Build the future of your career doing what you love with Justyna Cyrankiewicz

Productized — Thu, 13 Jan 2022 08:55:24 GMT

Recently we’ve had the great pleasure of chatting with Justyna Cyrankiewicz, an intersectional, talented and young woman. Justyna sort of shaped her career in a way that combines her major interests which are: art, technology, design, writing, activism (environmental and social), mental health, and wellbeing. She calls herself a storyteller due to the lack of a proper term that would adequately describe what she does and where she is headed on her professional path. She sees a strong value in smart volunteering and a multidisciplinary approach toward careers. Main topics covered: ⚡️The dream of studying at a Harry-Potter style university ☘️Feeling good about ourselves 🚀Being business-oriented in design 🤓Web3 design mood Timenotes: [ 4:35 ] Finding new places and working in something you love “I needed something about I would be passionate about, but that it was not only my job” [ 13:05 ] The importance of volunteering and activism to protect the environment [ 13:50 ] Experience of organising TedTalks for human rights [ 16:36 ] “The difference between self-confidence and self-believe and challenges in your life” [ 16:55 ] The dream of studying at a Harry-Potter style university [ 20:00 ] Can you be business-oriented, even in design? [ 23:27 ] Making a gap year at such a young age even if you already know what you want, or don't know what you want to do at all [ 25:25 ] “Youtube is a free University, you just have to be willing to learn” [ 26:43 ] Having the right attitude of faking it till you make it [ 31:34 ] Web3 design mood and the opportunities it brings for designers as a way to co-create and find new value creation paths [ 37:11 ] To be a storyteller is to think about people first “The way we tell stories is changing” [ 39:52 ] Storytelling as a form of teaching [ 44:34 ] Work-experience at HOO KOO E KOO https://medium.com/hookooekoo [ 44:52 ] To enter the world of work is not hard, but you need the guts to do it your way [ 48:50 ] More advice for young people who want to start their career [ 51:30 ] As a freelancer, you create a unique portfolio so you can then reach out to more clients with confidence Justyna Recommendations: 📕Books Man's Search for Meaning - Viktor Frankl The Will to Meaning - Viktor Frankl The Pathway of Surrender - David R. Hawkins Force vs Power - David R. Hawkins The Power of Now - Eckhart Tolle The Tao of Pooh - Benjamin Hoff The Four Agreements - Don Miguel Ruiz 🎙 Podcasts: - TED Talks Daily - Super Soul Conversations PRODUCTION This podcast was hosted by me, André Marquet. Produced by Teresa Segismundo, with research by Katarzyna Chryczyk and sound editing by Miguel Sousa.

160. Exploring Gender Dynamics and Leadership in Product Management with Simonetta Batteiger

Productized — Wed, 18 Dec 2024 12:00:00 GMT

In this episode, Simonetta Batteiger explores gender dynamics in product management and their impact on career advancement. She discusses challenges like the competence-likability dilemma and unconscious biases, offering strategies for women to navigate them. Simonetta highlights the importance of relationships, visibility, and organizational context in promoting diversity and inclusion. The conversation delves into cultural differences, the role of gender in innovation, and the future of inclusive leadership, emphasizing how diversity drives better outcomes and innovation in teams.

Key Takeaways:

➡️ Build relationships and visibility to advance your career.

➡️ Organizational context and women in leadership impact promotion opportunities.

➡️ Diversity enhances innovation, engagement, and outcomes.

➡️ Inclusive leadership and psychological safety are vital for success.

➡️ Intentional actions and intersectionality are key to fostering equality.

Chapters:

00:00 Introduction and Productized Conference

00:41 Background and Research on Gender Dynamics

04:05 Current State of Gender Dynamics in Product Management

07:54 Strategies for Advancement in Product Management

18:00 Challenges Women Face in Advancing Their Careers

22:39 Unconscious Bias and Competence-Likability Dilemma

25:42 Working with HR and Companies to Create Inclusive Leadership

31:39 Evolution of Gender Dynamics and the Impact of the Economic Crisis

34:33 Simonetta's Work with Inclusive Leaders

39:08 Carrots in Creating Inclusive Workplaces

40:28 The Carrots: Better Outcomes, More Innovation, Team Happiness

52:16 The Power of Diversity in Driving Innovation

57:08 Creating Inclusive and High-Performing Teams

01:03:17 Cultural Differences and the Role of Gender in Product Innovation

01:06:28 The Future of Inclusive Leadership

01:09:48 The Importance of Individual Agency in Creating Change

Where to find Simonetta: https://www.linkedin.com/in/simonettabatteiger/

Where to find Andre: https://www.linkedin.com/in/marquet/

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

A Product Manager Should Own A “Job” Not Set Features By Brian Donhue

Productized — Fri, 10 Aug 2018 11:36:42 GMT

Brian Donhue shares, in his talk at #productized, experiences and lessons learned, with takeaways for product managers to start incorporating #JTBD thinking into their own products and organizations. Join #productized18 and learn more about the latest trends.