<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[The GGs]]></title><description><![CDATA[<p><i>We’ve seen things…and lived to tell the tales.</i></p><p></p><p>Susan and Andréa are two longtime communications leaders, friends, and professional survivors swap stories about work, travel, leadership, family, career detours, conference mishaps, impossible bosses, and the wonderfully absurd moments that somehow become the best stories later. Some episodes will make you think. Most will make you laugh.</p>]]></description><link>SoulfireCommunications.com</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Thu, 10 Sep 2026 22:44:55 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/mGv0LFse.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Andrea Kohalmi & Susan Cellura]]></author><pubDate>Tue, 18 Aug 2026 21:18:35 GMT</pubDate><copyright><![CDATA[2026 Andrea Kohalmi & Susan Cellura]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Business]]></category><category><![CDATA[Marketing]]></category><itunes:author>Andrea Kohalmi &amp; Susan Cellura</itunes:author><itunes:summary>&lt;p&gt;&lt;i&gt;We’ve seen things…and lived to tell the tales.&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Susan and Andréa are two longtime communications leaders, friends, and professional survivors swap stories about work, travel, leadership, family, career detours, conference mishaps, impossible bosses, and the wonderfully absurd moments that somehow become the best stories later. Some episodes will make you think. Most will make you laugh.&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Andrea Kohalmi &amp; Susan Cellura</itunes:name><itunes:email>andreakohalmi@gmail.com</itunes:email></itunes:owner><itunes:explicit>yes</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2cb42927-e338-403d-ac62-003553f27ca3/logos/2aeeef45-878e-44a0-af3f-c368266b5b69.png"/><item><title><![CDATA[S1 GGs' Detours: A Day with Death]]></title><description><![CDATA[<p>Some weeks hit different. In this bonus episode, Susan and Andréa sit with the strange, heavy feeling of watching a string of beloved public figures pass in quick succession and what that grief actually stirs up for the rest of us who are just trying to show up to work.</p><p></p><p>This isn't your typical GGs business banter. It's a candid, unscripted conversation about celebrity loss, personal grief, and a hard truth neither host can shake: businesses are not built to hold space for employees who are mourning, whether it's a public figure who shaped their childhood or a personal loss that never got acknowledged. Andréa shares a story from her career that still stings, and both hosts ask the question more workplaces should be asking: what would it look like if we actually made room for people to grieve?</p><p></p><p>It's honest, it's a little unexpected, and, by the end, it turns into something surprisingly hopeful about the marks we all leave behind—famous or not.</p><p></p><p>Copyright 2026 - E. Marketing Communications, LLC &amp; Soulfire Communications, LLC</p>]]></description><guid isPermaLink="false">24cda3ea-91fb-4085-8417-9ab123ad3fd5</guid><dc:creator><![CDATA[Andrea Kohalmi & Susan Cellura]]></dc:creator><pubDate>Fri, 04 Sep 2026 17:20:41 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/1b59d88f01018d6d4fa937c50cf131c7c56cc6e814badca361d50b9ea920bdfd/eyJlcGlzb2RlSWQiOiIyNGNkYTNlYS05MWZiLTQwODUtODQxNy05YWIxMjNhZDNmZDUiLCJwb2RjYXN0SWQiOiIyY2I0MjkyNy1lMzM4LTQwM2QtYWM2Mi0wMDM1NTNmMjdjYTMiLCJhY2NvdW50SWQiOiI2OGQxNTZlM2U0MzAzMTczMzU0YmJhNzciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE5YWZjNTUwZjlhNTRiNTY4OTY1NjQ2L2FuZHJlYS1rb2hhbG1pcy1zdHVkaW8tMjAyNi05LTRfXzE3LTEzLTU3Lm1wMyJ9.mp3" length="69167377" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/2cb42927-e338-403d-ac62-003553f27ca3/episodes/24cda3ea-91fb-4085-8417-9ab123ad3fd5/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Some weeks hit different. In this bonus episode, Susan and Andréa sit with the strange, heavy feeling of watching a string of beloved public figures pass in quick succession and what that grief actually stirs up for the rest of us who are just trying to show up to work.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;This isn&apos;t your typical GGs business banter. It&apos;s a candid, unscripted conversation about celebrity loss, personal grief, and a hard truth neither host can shake: businesses are not built to hold space for employees who are mourning, whether it&apos;s a public figure who shaped their childhood or a personal loss that never got acknowledged. Andréa shares a story from her career that still stings, and both hosts ask the question more workplaces should be asking: what would it look like if we actually made room for people to grieve?&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;It&apos;s honest, it&apos;s a little unexpected, and, by the end, it turns into something surprisingly hopeful about the marks we all leave behind—famous or not.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Copyright 2026 - E. Marketing Communications, LLC &amp;amp; Soulfire Communications, LLC&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:36:01</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2cb42927-e338-403d-ac62-003553f27ca3/logos/2aeeef45-878e-44a0-af3f-c368266b5b69.png"/><itunes:title>S1 GGs&apos; Detours: A Day with Death</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[S1 E3 The Evolution of (Bad) Words]]></title><description><![CDATA[<p>What happens when the most offensive word of your generation becomes a compliment for the next one?</p><p></p><p>In this episode, longtime communications leaders, Susan and Andréa, dig into a real conversation that happened at their own kitchen table—one that turned into an unexpectedly sharp lesson on generational language, audience segmentation, and the golden rule every communicator lives by: you don't control how a message lands, your audience does.</p><p></p><p>From a college-age daughter's casual use of a word neither host could imagine saying out loud, to AI-assisted etymology, to a hypothetical performance review gone hilariously wrong, Susan and Andréa unpack how slang migrates from TikTok and Instagram into everyday speech and why the executives and leaders they counsel need to understand that shift, whether they like it or not.</p><p></p><p>It's a candid, funny, and occasionally jaw-dropping conversation about words, generations, and the very real stakes of knowing your audience. Because in communications, language isn't static and neither is the workforce you're leading.</p><p></p><p>Copyright 2026 - E. Marketing Communications, LLC &amp; Soulfire Communications, LLC</p>]]></description><guid isPermaLink="false">02d7492c-51e1-4ea8-bc58-697ed19eb422</guid><dc:creator><![CDATA[Andrea Kohalmi & Susan Cellura]]></dc:creator><pubDate>Wed, 02 Sep 2026 22:48:31 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/11a4db5730855cca2d1a38cf31ec6ff3824075fc918025a3ec54b88d71d75d63/eyJlcGlzb2RlSWQiOiIwMmQ3NDkyYy01MWUxLTRlYTgtYmM1OC02OTdlZDE5ZWI0MjIiLCJwb2RjYXN0SWQiOiIyY2I0MjkyNy1lMzM4LTQwM2QtYWM2Mi0wMDM1NTNmMjdjYTMiLCJhY2NvdW50SWQiOiI2OGQxNTZlM2U0MzAzMTczMzU0YmJhNzciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE5OGEyNmRhNTA5NmQ4NjQ5MmI3ZmJmL2FuZHJlYS1rb2hhbG1pcy1zdHVkaW8tY29tcG9zZXIubXAzIn0=.mp3" length="48479233" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/2cb42927-e338-403d-ac62-003553f27ca3/episodes/02d7492c-51e1-4ea8-bc58-697ed19eb422/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;What happens when the most offensive word of your generation becomes a compliment for the next one?&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode, longtime communications leaders, Susan and Andréa, dig into a real conversation that happened at their own kitchen table—one that turned into an unexpectedly sharp lesson on generational language, audience segmentation, and the golden rule every communicator lives by: you don&apos;t control how a message lands, your audience does.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;From a college-age daughter&apos;s casual use of a word neither host could imagine saying out loud, to AI-assisted etymology, to a hypothetical performance review gone hilariously wrong, Susan and Andréa unpack how slang migrates from TikTok and Instagram into everyday speech and why the executives and leaders they counsel need to understand that shift, whether they like it or not.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;It&apos;s a candid, funny, and occasionally jaw-dropping conversation about words, generations, and the very real stakes of knowing your audience. Because in communications, language isn&apos;t static and neither is the workforce you&apos;re leading.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Copyright 2026 - E. Marketing Communications, LLC &amp;amp; Soulfire Communications, LLC&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:25:15</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2cb42927-e338-403d-ac62-003553f27ca3/logos/2aeeef45-878e-44a0-af3f-c368266b5b69.png"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:title>S1 E3 The Evolution of (Bad) Words</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[S1 E2 Bad Bosses - Part 1]]></title><description><![CDATA[<p>A boss who throws things. A "revisionist" boss who denies their own words. A press release crisis that nearly cost a career. Every executive has a story like this. Most just never say it out loud.</p><p></p><p>In this episode, Susan and Andréa—two veteran communications and executive advisors—open the vault on the bosses who shaped them. From micromanagers and untrained supervisors to corporate horror stories and the double standards that quietly stalled careers, this conversation goes places most professional podcasts won't.</p><p></p><p>But this isn't a gripe session. It's a masterclass hiding in plain sight because the moments that were the hardest to survive are exactly what taught Susan and Andréa how to build the cultures, communication strategies, and executive presence they now advise organizations on every day. Bad leadership isn't just a personnel problem. It's a profitability problem, a retention problem, and a brand problem—and most companies don't see it coming until it's already cost them.</p><p></p><p>Real stories. Real lessons. Zero corporate polish.</p><p>You can't make this shit up. GG style.</p>]]></description><guid isPermaLink="false">e05b5f0f-b8aa-4849-af76-7308fff4ce40</guid><dc:creator><![CDATA[Andrea Kohalmi & Susan Cellura]]></dc:creator><pubDate>Wed, 26 Aug 2026 19:12:50 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/9996fa882e59a3da7b535cf9c908fca60a56193492f14fb4e4457177a088d883/eyJlcGlzb2RlSWQiOiJlMDViNWYwZi1iOGFhLTQ4NDktYWY3Ni03MzA4ZmZmNGNlNDAiLCJwb2RjYXN0SWQiOiIyY2I0MjkyNy1lMzM4LTQwM2QtYWM2Mi0wMDM1NTNmMjdjYTMiLCJhY2NvdW50SWQiOiI2OGQxNTZlM2U0MzAzMTczMzU0YmJhNzciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE4Y2I0MmM2MzlmN2M1ZmU3OTgzMmNhL2FuZHJlYS1rb2hhbG1pcy1zdHVkaW8tY29tcG9zZXItMjAyNi04LTI0X18yMy0xNC0xOS5tcDMifQ==.mp3" length="72988360" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/2cb42927-e338-403d-ac62-003553f27ca3/episodes/e05b5f0f-b8aa-4849-af76-7308fff4ce40/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;A boss who throws things. A &quot;revisionist&quot; boss who denies their own words. A press release crisis that nearly cost a career. Every executive has a story like this. Most just never say it out loud.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode, Susan and Andréa—two veteran communications and executive advisors—open the vault on the bosses who shaped them. From micromanagers and untrained supervisors to corporate horror stories and the double standards that quietly stalled careers, this conversation goes places most professional podcasts won&apos;t.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;But this isn&apos;t a gripe session. It&apos;s a masterclass hiding in plain sight because the moments that were the hardest to survive are exactly what taught Susan and Andréa how to build the cultures, communication strategies, and executive presence they now advise organizations on every day. Bad leadership isn&apos;t just a personnel problem. It&apos;s a profitability problem, a retention problem, and a brand problem—and most companies don&apos;t see it coming until it&apos;s already cost them.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Real stories. Real lessons. Zero corporate polish.&lt;/p&gt;&lt;p&gt;You can&apos;t make this shit up. GG style.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:38:01</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2cb42927-e338-403d-ac62-003553f27ca3/logos/2aeeef45-878e-44a0-af3f-c368266b5b69.png"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:title>S1 E2 Bad Bosses - Part 1</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[S1 E1 Owning Your Narrative]]></title><description><![CDATA[<p><b>The GGs Season 1, Episode 1: Owning Your Narrative</b></p><p>The WNBA has never had more attention — and with that attention has come scrutiny, controversy, and some very public communications challenges.</p><p></p><p>In the debut episode of <i>The GGs</i>, hosts Susan and Andréa use what's happening in the WNBA as a jumping-off point for a bigger conversation about leadership, reputation, and what happens when an organization's growth outpaces its ability to control the narrative. They dig into why strong internal communication matters when a brand suddenly gets massive attention, how divisive storylines can overwhelm a company that isn't ready to lead its own story, and how celebrity influence can be leveraged for good — or become a liability.</p><p></p><p>From superstar employees and crisis communications to executive visibility and workplace culture, Susan and Andréa explore why every organization — whether it's a sports league or a Fortune 500 company — has to decide who tells its story.</p><p></p><p>Insightful, candid, and occasionally irreverent, it's exactly the kind of conversation these two longtime communications leaders have been having for years. Only now, the microphones are on.</p>]]></description><guid isPermaLink="false">73925665-7a6b-48ef-b118-5dffc9f92786</guid><dc:creator><![CDATA[Andrea Kohalmi & Susan Cellura]]></dc:creator><pubDate>Tue, 18 Aug 2026 21:24:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/ae2a79e0ac1ec60887a9a3a1a451722ab5462e6c233c803df15bca75d96c9ee2/eyJlcGlzb2RlSWQiOiI3MzkyNTY2NS03YTZiLTQ4ZWYtYjExOC01ZGZmYzlmOTI3ODYiLCJwb2RjYXN0SWQiOiIyY2I0MjkyNy1lMzM4LTQwM2QtYWM2Mi0wMDM1NTNmMjdjYTMiLCJhY2NvdW50SWQiOiI2OGQxNTZlM2U0MzAzMTczMzU0YmJhNzciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE4NGNkNzFhNTcxMGI2MDI2ZjQ2MzYzL2FuZHJlYS1rb2hhbG1pcy1zdHVkaW8tY29tcG9zZXItMjAyNi04LTE4X18yMy0yNC0xLm1wMyJ9.mp3" length="20002917" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/2cb42927-e338-403d-ac62-003553f27ca3/episodes/73925665-7a6b-48ef-b118-5dffc9f92786/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;&lt;b&gt;The GGs Season 1, Episode 1: Owning Your Narrative&lt;/b&gt;&lt;/p&gt;&lt;p&gt;The WNBA has never had more attention — and with that attention has come scrutiny, controversy, and some very public communications challenges.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In the debut episode of &lt;i&gt;The GGs&lt;/i&gt;, hosts Susan and Andréa use what&apos;s happening in the WNBA as a jumping-off point for a bigger conversation about leadership, reputation, and what happens when an organization&apos;s growth outpaces its ability to control the narrative. They dig into why strong internal communication matters when a brand suddenly gets massive attention, how divisive storylines can overwhelm a company that isn&apos;t ready to lead its own story, and how celebrity influence can be leveraged for good — or become a liability.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;From superstar employees and crisis communications to executive visibility and workplace culture, Susan and Andréa explore why every organization — whether it&apos;s a sports league or a Fortune 500 company — has to decide who tells its story.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Insightful, candid, and occasionally irreverent, it&apos;s exactly the kind of conversation these two longtime communications leaders have been having for years. Only now, the microphones are on.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:41:40</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2cb42927-e338-403d-ac62-003553f27ca3/logos/2aeeef45-878e-44a0-af3f-c368266b5b69.png"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>S1 E1 Owning Your Narrative</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>