Meet the filmmakers behind ANOTHER 12HR DAY.

In our debut episode, Alejandro Lalinde, Alex Ferrufino, and Brandon Cox turn the conversation on themselves—sharing their origin stories, the moments that ignited their passion for storytelling, and the choices, struggles, and opportunities that shaped the filmmakers they are today.

From Alex’s childhood memories of wandering the Universal lot, to Brandon watching Raiders of the Lost Ark again and again, to the different roads that eventually brought all three behind the camera, the conversation gets to the heart of the question behind this podcast:

Why do we keep doing it?

Film is notoriously difficult to break into—and even harder to build a life around. There is no single path, no blueprint, and rarely a straight line. What connects these stories is the perseverance, passion, sacrifice, and occasional insanity required to keep making moving pictures.

That’s the purpose of ANOTHER 12HR DAY: honest conversations with filmmakers about where they came from, the work they’re doing, what they’ve learned along the way, and what keeps them coming back for another day.

For filmmakers, aspiring creators, crew, students, and anyone who simply loves the movies and wants to know more about the people who make them.

This is where our story starts.

Hosted by Alejandro Lalinde, Alex Ferrufino & Brandon Cox.