What happens when one spouse is full of big ideas and the other is already calculating the cash flow?

In this episode, Nicky and Allie are joined by Nicky’s husband, Matt Wallace, for an honest, and light hearted, conversation about marriage, ambition and making two very different personalities work.

Nicky is the entrepreneur who thinks big, moves fast and regularly starts conversations with, “Okay, just hear me out.” Matt is the attorney, planner and self-described cash-flow guy who wants to understand the steps, timeline and impact on the family nest egg.

Together, they share how their relationship has evolved through business ownership, demanding careers, raising children, and even divorce. They talk about the difference between supporting a dream and committing to every idea, how they divide responsibilities during busy seasons and why learning to communicate changed everything.

This isn’t a conversation about achieving perfect balance. It’s about creating a partnership where both people can pursue big goals without allowing work, money or resentment to quietly take over.

IN THIS EPISODE

• What Matt thinks when Nicky says, “I have an idea”
• How their opposite approaches to risk and money create balance
• Supporting your spouse without enabling every idea
• Why support doesn’t always mean saying yes
• Communicating whether an idea is serious or still being explored
• Navigating two demanding careers while raising children
• Their weekly calendar conversations and division of responsibilities
• What Matt doesn’t receive enough credit for behind the scenes
• How divorce and remarriage changed their communication
• Why shared values matter more than identical personalities

ABOUT MATT WALLACE

Matt Wallace is Nicky’s husband, the father of their growing family and a partner at Belin McCormick. As a corporate attorney, he helps organizations with business formation, governance, contracts and mergers and acquisitions.

Learn more:
https://www.belinmccormick.com/attorneys/matthew-j-wallace

ABOUT WITHIN

Within is hosted by sisters Nicky Wallace and Allie Sartain. Through honest conversations with each other, experts and practitioners, they explore what it means to feel empowered to live your best life.

Every episode is anchored in the human experience, the science behind it and permission to be imperfect.

CONNECT WITH NICKY

Nicky Wallace is the founder of The People Co., an HR and leadership company, and creator of The Potential Within Summit. She brings together leadership, personal growth and whole-person wellness to help others build successful, sustainable lives.

Instagram: @nwallace15
LinkedIn: linkedin.com/in/nwallace515
The People Co.: thepeople-co.com
The Potential Within: thepeople-co.com/potentialwithin

CONNECT WITH ALLIE

Allie Sartain is an Integrative Trichologist and women’s health advocate. Blending scalp science, nervous system regulation and conscious living, she teaches that beauty reflects internal balance—and that hair is often just the beginning.

Instagram: @allie.maneoasis

If this episode resonated, subscribe, leave a review and share it with someone who needs to hear it.

Protect What You’re Building: The Legal Basics Every Business Owner Should Know

Starting a business is exciting. Forming the right entity, reviewing contracts and planning what happens if a partnership falls apart? Less exciting—but potentially much more important.

In this episode, Nicky and Allie are joined by Nicky’s husband, Matt Wallace, a partner at Belin McCormick and a corporate attorney who works with businesses at every stage of growth.

Matt breaks down the legal fundamentals entrepreneurs should understand—from forming an LLC and signing contracts in the company’s name to protecting yourself when adding a business partner. They also discuss AI-generated contracts, commercial leases, noncompetes, equity and personal liability.

This isn’t about letting legal fears keep you from building. It’s about understanding the risks and making informed decisions before something becomes an expensive emergency.

IN THIS EPISODE

• The legal steps to take when starting a business
• Why Matt generally recommends an LLC
• How signing personally can create personal liability
• What an operating agreement should address
• Why business partnerships can become complicated
• The risks of casually giving away equity
• Where AI-generated contracts can go wrong
• What to know before signing a commercial lease
• Whether noncompetes are enforceable
• Why sustainable businesses are rarely overnight successes

ABOUT MATT WALLACE

Matt Wallace is a partner at Belin McCormick and a member of the firm’s Corporate and Commercial Practice Group. He helps businesses with formation and governance, mergers and acquisitions and complex commercial contracts. Matt has represented organizations ranging from startups and family-owned companies to large national businesses.

Learn more:
https://www.belinmccormick.com/attorneys/matthew-j-wallace

Nothing shared in this episode constitutes legal advice. Every situation is different. Consult an attorney licensed in your jurisdiction regarding your circumstances.

ABOUT WITHIN

Within is hosted by sisters Nicky Wallace and Allie Sartain. Through honest conversations with each other, experts and practitioners, they explore what it means to feel empowered to live your best life.

Every episode is anchored in the human experience, the science behind it and permission to be imperfect.

CONNECT WITH NICKY

Nicky Wallace is the founder of The People Co., an HR and leadership company, and creator of The Potential Within Summit. She brings together leadership, personal growth and whole-person wellness to help others build successful, sustainable lives.

Instagram: @nwallace15
LinkedIn: linkedin.com/in/nwallace515
The People Co.: thepeople-co.com
The Potential Within: thepeople-co.com/potentialwithin

CONNECT WITH ALLIE

Allie Sartain is an Integrative Trichologist and women’s health advocate. Blending scalp science, nervous system regulation and conscious living, she teaches that beauty reflects internal balance—and that hair is often just the beginning.

Instagram: @allie.maneoasis

If this episode resonated, subscribe, leave a review and share it with someone who needs to hear it.

Not necessarily.

Nicky learned this while growing her staffing and recruiting company. After rapidly hiring five or six employees, she expected more time, support and room to grow. Instead, she became the founder, trainer, process manual, systems expert and help desk for a larger team.

She also discovered—after making the hire—that the salesperson expected to lead prospecting didn’t know how to prospect.

You genuinely cannot make this stuff up.

But the employee wasn’t the biggest problem. The company was hiring faster than it was building the clarity, systems, training and authority its new employees needed to succeed.

In this episode of the Within HR Series, Nicky explains the “10-employee problem”: the stage when proximity stops working as a management system and the informal way you’ve always operated begins to break.

There is nothing magical about employee number 10. Some companies feel this shift at six employees; others reach it at 15 or 20. What matters is the friction—repeated questions, unclear ownership, inconsistent decisions and issues that keep landing back on the founder’s desk.

Hiring creates capacity only when knowledge, responsibility and authority are intentionally transferred.

In This Episode

• The hiring mistake Nicky made after a decade in recruiting
• Why hiring initially created more work—not more capacity
• What the “10-employee problem” actually means
• When proximity stops working as a management system
• Signs your informal operating model has stopped scaling
• Why growth magnifies what already exists in the business
• How unclear roles create overlap and founder bottlenecks
• Why onboarding cannot live inside one person’s head
• What to define before making another hire
• When you need another person versus a better process
• The five areas where growing companies should look for friction

Join the Conversation

When did your business stop feeling small? What changed first—and what suddenly started landing back on your desk?

Send Nicky your experience, HR questions or ideas for future episodes. Your question may help shape an upcoming episode or resource inside The People Co.’s Growth Hub.

Subscribe to the Within Podcast and follow the HR Series every Tuesday for practical conversations about building the people side of a growing company.

Connect with Nicky Wallace, SHRM-CP

Nicky Wallace is the founder of The People Co. and a SHRM-Certified Professional who has worked in recruiting, HR and people strategy since 2012. She helps leaders build the practical people infrastructure growing companies need, including role clarity, leadership development, compensation strategy, performance management, onboarding and employee experience.

Have an HR question, episode idea or people situation making you wonder, “What are we supposed to do here?” Nicky would love to hear from you.

LinkedIn: linkedin.com/in/nwallace515
Instagram: @nwallace15
Email: nicky@thepeople-co.com

A Quick Note

Stories shared in this series are based on real professional experiences, but identifying details may be changed or generalized to protect confidentiality. This content is for general educational purposes and should not be considered legal advice.

You can build a successful company, attract customers and keep growing—without ever being taught how to build the people side of the business.

Nicky first recognized the size of this gap while sitting in a business education program surrounded by accomplished entrepreneurs. These founders had real companies, growing teams and plenty of work to deliver. They also shared many of the same frustrations: employees weren’t performing, managers weren’t taking ownership and nobody quite knew what to do when a people situation became complicated.

But as Nicky began asking questions, something became clear: many of these businesses were frustrated with employees for failing to operate inside systems that had never actually been built.

In this introductory episode of the Within HR Series, Nicky explains why people problems are often infrastructure problems—and why growing companies need more than generic HR information. They need practical guidance that reflects their actual headcount, managers, systems, locations and stage of growth.

Every Tuesday through the end of 2026, this series will bring founders and leaders real stories, practical HR guidance and the occasional situation you genuinely cannot make up.

Because you shouldn’t need an HR degree to build a company where people can succeed.

In This Episode

• The room of entrepreneurs that revealed a major small-business HR gap
• Why successful founders often struggle with the people side of growth
• How informal communication works—until the company outgrows it
• Why hiring through personal relationships makes clarity even more important
• The difference between a performance problem and a missing-system problem
• Why hiring only creates capacity when employees have clarity
• How people strategy connects directly to business strategy
• Why an eight-person company and an 80-person company need different HR priorities
• Nicky’s simple approach: diagnose, prioritize and build
• What founders and leaders can expect from the Within HR Series

The Question to Consider

Are your employees actually underperforming—or are they trying to operate inside a system your company never clearly built?

Connect With Us

Follow the Within Podcast for conversations about leadership, wellbeing, personal growth and building businesses—and lives—that work.

Connect with Nicky Wallace, SHRM-CP

Nicky Wallace is the founder of The People Co. and a SHRM-Certified Professional with experience in recruiting, HR and people strategy since 2012. She has supported organizations ranging from growing small businesses to companies with more than 1,000 employees, helping leaders connect their people strategy to their broader business goals.

Her work focuses on building the practical people infrastructure growing companies need—including role clarity, leadership development, compensation strategy, performance management, onboarding and employee experience.

Have an HR question, an episode idea or a people situation making you wonder, “What are we supposed to do here?” Nicky would love to hear from you.

LinkedIn: linkedin.com/in/nwallace515
Instagram: @nwallace15
Email: nicky@thepeople-co.com

Then August arrived—and apparently, all structure and sanity left the building.

In this episode, Nicky and Allie have an honest conversation about the beautiful, exhausting chaos of summer with kids. They unpack the guilt that can come with needing a break, the challenge of working while children are home and why being grateful for a season doesn’t mean you can’t also feel completely overwhelmed by it.

Nicky shares how intentionally planning childcare and saying no to two contracts allowed her to protect the summer she wanted with her family. Allie reflects on what happened when her routines and personal boundaries slowly disappeared—and why staying disconnected from yourself is where the real trouble begins.

They also talk about learning how to rest without guilt, creating structure that supports more freedom, letting kids be bored and recognizing when it’s officially time to declare: “Mom’s off duty.”

In this episode:

• Why summer can feel wonderful and wildly overwhelming at the same time
• The invisible mental load of having kids home
• Working from home versus trying to work while actively parenting
• Why flexibility still requires boundaries and intentional planning
• Letting go of the pressure to constantly entertain your children
• How small resets can help when you don’t have hours to yourself
• Saying no—even when you technically could make it work
• Using structure to create more room for rest, creativity and joy
• Reconnecting with yourself and your goals for the rest of the year

The bottom line: getting off track isn’t the problem. Staying disconnected from yourself is. You don’t need to throw away the rest of the year—you may just need to pause, recalibrate and decide what you want to carry forward.

And if necessary, tell everyone you’re off duty and go hide in the closet for ten minutes. We support you.

About Within

Real talk for women building a life that finally feels like theirs.

Within is hosted by two sisters—Nicky Wallace and Allie Sartain—exploring what it actually means to feel empowered to live your best life. Through honest, unfiltered conversations with each other, trusted experts and real practitioners, we start the conversations you’ve been waiting for someone to begin.

Every episode is anchored in three things: the human experience + the science behind it + permission to be imperfect.

Connect With Us

• Nicky on Instagram: @nwallace15
• Nicky on LinkedIn: linkedin.com/in/nwallace515
• Allie on Instagram: @alli.maneoasis
• The People Co.: thepeople-co.com
• The Potential Within: thepeople-co.com/potentialwithin

Loved this episode? Leave us a review on Apple Podcasts—it helps more women find the show. And share this episode with a friend who’s been waiting for conversations like this.

Following their conversation about becoming an unconscious consumer, Nicky and Allie explore another side of the wellness industry: our tendency to chase advanced optimization while overlooking the basic things our bodies need to function well.

They share their own experiences with burnout, health challenges, anxiety, motherhood, entrepreneurship, and trying to “do everything right” while their bodies were quietly asking for something different. Together, they break wellness back down to five foundational areas: sunlight and nature, movement, breath, sleep, and nutrition.

This episode isn’t about adding another complicated routine to your life. It’s about slowing down, becoming more aware of what your body is telling you, and making small, sustainable changes before buying the next thing promising to fix you.

In this episode, we discuss:

• Why more optimization doesn’t always lead to feeling better
• How targeted wellness marketing keeps us searching for the next solution
• The difference between supporting your body and overriding its signals
• Why wellness is an ongoing journey—not a finish line
• The five foundational areas your body needs before any advanced “biohack”
• How morning sunlight can support your natural daily rhythm
• Why movement doesn’t have to mean an intense workout
• Using breathwork to regulate stress before a meeting, presentation, or difficult conversation
• Why protecting your sleep is one of the most powerful boundaries you can create
• How nighttime scrolling keeps your mind and body overstimulated
• The connection between food, energy, mood, and overall wellbeing
• Why small, consistent changes are more effective than trying to overhaul your entire life overnight

Key takeaways

Before you buy another supplement, tracker, peptide, or wellness product, pause and ask: Have I given my body the foundational things it needs today?

Wellness doesn’t have to be expensive, complicated, or picture-perfect. Start with one small change, pay attention to how you feel, and build from there.

For years, we chased the promotions, bigger paychecks, beautiful homes, impressive titles, and the version of success we were taught to want. From the outside, everything looked perfect.

On the inside? We felt exhausted, disconnected, and completely out of alignment.

In this vulnerable conversation, we're sharing the moments that forced us to ask some uncomfortable questions:

• Whose definition of success am I living?
• What happens when the life you've built no longer feels like yours?
• How do you find your way back to yourself?

We talk about burnout, divorce, entrepreneurship, identity, rebuilding, and the surprising peace that comes from letting go of everyone else's expectations.

If you've ever wondered whether there's "more" to life than checking the next box, this episode is for you.

This week, Nicky and Allie sit down to share the biggest lessons they've learned throughout their entrepreneurial journeys—from trusting your intuition and making difficult decisions to finding the right people, staying aligned with your values, and learning that success rarely happens overnight.

These aren't strategies from a textbook. They're lessons learned through wins, mistakes, pivots, burnout, growth, and a whole lot of trial and error.

If you've ever questioned whether you're on the right path, felt behind, or wondered if building a business is supposed to feel this hard...this episode is for you.

In This Episode

• Why trusting your intuition may be your greatest business advantage
• The importance of building a business that's aligned with your values, not just profitable
• Why doing everything yourself eventually becomes your biggest bottleneck
• How the people in your circle influence your growth
• Why comparison steals momentum (and what to focus on instead)
• The reality of entrepreneurship that no one talks about
• Building something that lasts instead of chasing quick wins

In this episode of The Within Podcast, Nicky Wallace and Allie Sartain dive into the idea of becoming an “unconscious consumer”, not just with what we buy, but with what we allow into our bodies, minds, schedules, and lives.

From beauty and wellness trends to social media influence, supplements, routines, and even the people around us, we explore how easy it is to start following what everyone else says is “right” instead of reconnecting with our own intuition.

We talk about:

• Why more information doesn’t always lead to better decisions
• The difference between chasing trends and understanding your unique biology
• How epigenetics, functional testing, and data-driven wellness can help you personalize your health journey
• Why your genetics are only part of your story — and how your environment, stress, and lifestyle impact your wellbeing
• The hidden cost of constantly consuming content, products, and other people’s opinions
• How silence, reflection, and simple daily check-ins can help you reconnect with yourself

This conversation isn’t about perfection. It’s not about throwing away every product, deleting social media, or completely changing your life overnight.

It’s an invitation to pause and ask:

Is this actually serving me?

Am I choosing this… or was I just influenced?

Because the more connected you become with yourself, the easier it becomes to build a life, health routine, and environment that actually supports who you are.

Your body is always giving you information. The question is, are you listening?

Connect With Us

Follow along as we continue conversations around leadership, wellbeing, personal growth, and discovering the potential within.

Connect with Nicky
Founder of The People Co. and creator of The Potential Within Summit, Nicky is passionate about helping people and organizations thrive. With a background in HR, leadership, and organizational strategy, she's spent years helping leaders build healthier workplaces—but her own health journey revealed that success means very little without wellbeing. Today, Nicky brings together conversations around leadership, personal growth, and whole-person wellness to help others create lives that are successful and sustainable.

Nicky - Linkedin: www.linkedin.com/in/nwallace515/

Nicky - Instagram: @Freedomtoleadwell

Connect with Allie
Allie is an Integrative Trichologist and women's health advocate who believes our bodies are always communicating with us—we just need to learn how to listen. Through hair and scalp analysis, functional wellness, and years of working one-on-one with women, she helps uncover the deeper story behind symptoms like hair loss, stress, hormonal imbalances, and fatigue. Her passion is helping women understand their bodies so they can feel empowered to make informed decisions about their health.

Instagram: @Allie.maneoasis

Enjoying the podcast?

If this episode encouraged you, we'd love for you to subscribe, leave a review, and share it with someone who could use the reminder that they don't have to navigate life alone. Thank you for being part of the Within community, we're so glad you're here.

In this episode, Nicky and Allie reflect on one of the most meaningful days they've ever created—what surprised them, what inspired them, and why community continues to be at the center of everything they're building.

They share pieces of their own health and personal growth journeys, discuss the importance of finding practitioners and people who believe in you, and explain why they're continuing the Within Podcast with a renewed vision.

Whether you're navigating burnout, chronic health challenges, leadership, motherhood, or simply trying to become the healthiest version of yourself, this conversation is a reminder that you don't have to do it alone.

Because sometimes the biggest transformation doesn't begin with another supplement or another productivity hack...It begins with feeling seen.

In This Episode

• Why The Potential Within Summit was created
• The loneliness that often comes with health and personal growth journeys
• What surprised us most from this year's event
• Why community accelerates healing and growth
• Behind the scenes of the Reset Room and Vendor Village
• Wellness isn't all-or-nothing—it starts with small daily practices
• How our own experiences led us to this work
• Why the Within Podcast is entering an exciting new chapter

Connect With Us

Follow along as we continue conversations around leadership, wellbeing, personal growth, and discovering the potential within.

Connect with Nicky
Founder of The People Co. and creator of The Potential Within Summit, Nicky is passionate about helping people and organizations thrive. With a background in HR, leadership, and organizational strategy, she's spent years helping leaders build healthier workplaces—but her own health journey revealed that success means very little without wellbeing.

Today, Nicky brings together conversations around leadership, personal growth, and whole-person wellness to help others create lives that are successful and sustainable.

Nicky - Linkedin: www.linkedin.com/in/nwallace515/

Nicky - Instagram: @Freedomtoleadwell

Connect with Allie
Allie is an Integrative Trichologist and women's health advocate who believes our bodies are always communicating with us—we just need to learn how to listen. Through hair and scalp analysis, functional wellness, and years of working one-on-one with women, she helps uncover the deeper story behind symptoms like hair loss, stress, hormonal imbalances, and fatigue.

Her passion is helping women understand their bodies so they can feel empowered to make informed decisions about their health.

Instagram: @Allie.maneoasis

Enjoying the podcast?

If this episode encouraged you, we'd love for you to subscribe, leave a review, and share it with someone who could use the reminder that they don't have to navigate life alone. Thank you for being part of the Within community, we're so glad you're here.

After the birth of her second daughter, what began as subtle health symptoms quickly escalated into a two-year medical journey filled with chronic pain, misdiagnoses, invasive testing, anxiety, and isolation.

From being told she was “fine” to preparing for a possible cancer diagnosis, to emergency back surgery, to finally being diagnosed,  this episode unpacks what it feels like when your body is screaming but no one is listening.

But this isn’t just a health story.

It’s the origin story of The Potential Within.

Through functional medicine, epigenetic testing, whole food changes, and radical self-advocacy, Nicky began peeling back the layers of what was really happening in her body.

What she discovered wasn’t just about healing herself.

It was about something bigger:

• The lack of safe spaces to talk about health struggles • The gap between reactive and proactive care • The intersection of stress, leadership, and chronic illness • The need for community around wellbeing

The Potential Within was created to: Educate. Provide resources. Build community.

Because no one should feel alone navigating their health journey.

And because wellbeing isn’t separate from how we lead, work, and live.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: www.linkedin.com/in/alipayne/ Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com

In this special edition of Wish I Would Have Known, Nicky shares a deeply personal reflection on identity, feedback, and the cost of trying to become someone you’re not.

After years in a high-performance sales environment, she found herself chasing results while quietly losing clarity about who she actually was. The feedback kept coming. The expectations kept shifting. And the pressure to mold into a specific version of leadership created more confusion than growth.

What happens when you are already performing at a high level, but are still asked to change who you are?

This conversation explores:

• The difference between development and distortion • How high-achievement environments can blur identity • Why self-awareness matters more than performance metrics • The role environment plays in shaping confidence • How tools like Simon Sinek’s Why framework and the Five Love Languages created clarity • The tension between inclusion and individual needs • Why authenticity is a leadership advantage, not a liability

The episode also dives into emotional intelligence, personal values, and the realization that trying to be for everyone often leads to losing yourself.

If you’ve ever walked out of feedback feeling confused instead of clear… If you’ve ever adjusted your personality to earn the next opportunity… If you’ve ever wondered whether you’re “too much” or “not enough”…

This conversation is for you. You are not for everyone. And that is not a weakness, it is alignment.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: www.linkedin.com/in/alipayne/ Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com

What begins as a reflection on childhood scoldings for “talking too much” unfolds into a deep and relatable conversation about vulnerability, self-advocacy, and the ways women especially are conditioned to stay quiet. Heidi shares how asking the right questions, even the uncomfortable ones, helped her navigate misdiagnoses in her health journey and drive clarity in high-stakes business settings. Together, the trio explores the nuances of authentic listening, the difference between curiosity and interrogation, and why seeking to understand can unlock breakthroughs in both life and leadership.

If you've ever second-guessed speaking up or wished you’d known better questions to ask in a doctor’s office, meeting, or conversation, this episode is your permission slip.

ABOUT WITHIN Within is a podcast hosted by Nicky Wallace and Ali Payne, founders of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with them on LinkedIn at www.linkedin.com/in/nwallace515/ or www.linkedin.com/in/alipayne/ and www.linkedin.com/in/heidibuttolph/

Now on the other side, Nicky shares how she gradually untethered from the constant pressure to respond immediately and found peace in delayed communication, autonomy over her schedule, and honoring her personal rhythms. Through stories of early morning panic calls, boundary-setting with leadership, and syncing schedules with her team (who might be walking on treadmills mid-meeting), Nikki reveals how redefining expectations can transform not just your productivity, but your well-being. This episode is a must-listen for anyone navigating the transition from corporate rigidity to entrepreneurial freedom.

ABOUT WITHIN Within is a podcast hosted by Nicky Wallace and Ali Payne, founders of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with them on LinkedIn at www.linkedin.com/in/nwallace515/ or www.linkedin.com/in/alipayne/ and www.linkedin.com/in/heidibuttolph/

In this episode, Nicky Wallace sits down with Integrative Trichologist Ali Sartain to talk about epigenetics — how your lifestyle, environment, stress, and nutrition influence how your genes are expressed.

Nicky shares parts of her personal health journey and how learning about epigenetics helped her uncover factors that traditional testing wasn’t addressing. Together, they discuss how stress, toxins, processed foods, emotional health, and daily habits can all impact how the body functions.

The conversation is a reminder that health isn’t just about one symptom or quick fix — it’s about understanding the bigger picture and learning how to support your body over time.

In this episode we discuss:

What epigenetics is and how it differs from genetics

How lifestyle and environment affect gene expression

The difference between epigenetic testing and bloodwork

Why stress and emotional health play a role in physical symptoms

The importance of self-awareness in your health journey

Why small lifestyle changes can create meaningful shifts

About Our Guest

Allie Sartain is an Integrative Trichologist and women’s health advocate. She helps women stop guessing and start understanding their bodies. By blending scalp science, nervous system regulation, and conscious living, Allie teaches that beauty is a reflection of internal balance — and that hair is often just the beginning of the conversation.

Connect with your Host:  Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell

Connect with our Guest:  Allie - Instagram: @Allie.maneoasis  For more information on The People Co., check out our Webiste: thepeople-co.com For more informaiton on our Wellbeing event, The Potential Within: thepeople-co.com/potentialwithin

Interested in epigenetic testing? Nicky offers epigenetic testing locally in Des Moines, and at-home testing kits are also available. Testing will also be offered at the upcoming June event. email Nicky at nicky@thepeople-co.com for more information. 

Ali and Nikki don’t shy away from the uncomfortable. From being told to “work harder” after maternity leave to calling out the stigma of flexible work, they go deep on the emotional labor women carry, at home and at work. The episode surface's themes of identity, inclusion, support systems, and cultural change. It’s not just a commentary on gender equity; it’s a rallying cry for leaders to get honest about what’s really holding women back, and what needs to shift.

Whether you’re a CEO, HR leader, or someone navigating career growth yourself, this conversation will challenge assumptions and offer actionable insight into how to build more inclusive, supportive workplaces—starting with listening better.

ABOUT WITHIN Within is a podcast hosted by Nicky Wallace and Ali Payne, founders of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with them on LinkedIn at www.linkedin.com/in/nwallace515/ or www.linkedin.com/in/alipayne/

Heidi shares her experience transitioning out of corporate life and realizing how conditioned she was to justify her worth through meetings and a packed schedule. The group discusses the guilt that comes with white space, the fear of being judged for not being constantly booked, and how hard it is to break the habit of equating busyness with value. From blocking time intentionally to redefining what productivity actually means, the episode highlights the mindset shifts required to protect energy, not just hours.

The conversation widens to the invisible mental load many women carry leading at work, managing at home, and serving as the default logistics manager everywhere in between. Through honest stories, humor, and self awareness, Nicky, Ali, and Heidi make the case for white space not as a luxury, but as a necessity for sustainability, leadership, and health.

ABOUT WITHIN Within is a podcast hosted by Nicky Wallace and Ali Payne, founders of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with them on LinkedIn at www.linkedin.com/in/nwallace515/ or www.linkedin.com/in/alipayne/ and www.linkedin.com/in/heidibuttolph/

The conversation evolves into a shared therapy session of sorts, as the group unpacks stress responses, cortisol, and how even “rest” in overstimulating environments fails to restore us. From trying PEMF mats to abandoning nightly social scrolls, the episode delves into the emotional and physiological toll of modern wellness culture. It’s a must-listen for high-achievers wondering why data, devices, and discipline still fall short, and what it might actually take to feel well.

ABOUT WITHIN Within is a podcast hosted by Nicky Wallace and Ali Payne, founders of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with them on LinkedIn at www.linkedin.com/in/nwallace515/ or www.linkedin.com/in/alipayne/ and www.linkedin.com/in/heidibuttolph/

In this episode, Nicky and Heidi unpack Heidi’s career journey—from starting in accounting to spending 30 years in corporate HR, and eventually pivoting into a new season focused on health, wellbeing, and purpose.

Through a series of roles across large organizations, startups, and consulting, Heidi shares how relationships—not job applications—shaped much of her career. But beyond the professional side, this conversation dives into something deeper: how personal health challenges and life experiences can shift your priorities entirely.

They discuss:

Why relationships matter more than job applications in building a career The power of taking on new challenges every few years How personal health journeys can change your perspective The shift from traditional HR to a more holistic view of wellbeing Why identity shouldn’t be tied to your career The importance of community and sharing your story

This episode is a reminder that your path doesn’t have to be linear—and that sometimes the most meaningful pivots come from the most unexpected places.|

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com

Katie shares how her team of birth doulas and postpartum doulas helps families navigate everything from labor support and advocacy to overnight newborn care and postpartum recovery. The conversation breaks down common misconceptions about doulas, the realities of modern motherhood, and why support systems matter more than ever.

Together, they discuss the overwhelming amount of information new parents face today, the pressure many moms feel to “do it all,” and how postpartum support can help families move from simply surviving to truly thriving during those early weeks.

Whether you’re expecting, supporting someone who is, or simply curious about the changing conversation around motherhood and wellness, this episode offers a refreshing and educational look at what modern support can actually look like.

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: https://www.linkedin.com/in/alipayne/

Connect with our Guest:  Instagram & Facebook:  @theiowababylady

For more information on The People Co., check out our Webiste: thepeople-co.com

From busy sports schedules and drive-through dinners to learning about gut health, whole foods, and the differences between male and female fasting, this conversation explores what it means to grow alongside your kids.

This episode is about awareness, not guilt. And it’s never too late to change your family’s health story.

If this episode resonates, forward it to someone who needs it.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: www.linkedin.com/in/alipayne/ Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com

Melissa shares how years in the wellness and esthetics space eventually led her deeper into transformational life coaching and personal development work after walking through major life changes, including divorce, business shifts, and rebuilding her sense of self. James also opens up about his own transformational journey after experiencing the loss of his home and other significant life challenges.

Together, they discuss the power of conscious language, how our words shape our reality, why emotional patterns continue to repeat, and how awareness can help people move from simply surviving into truly thriving.

The conversation also dives into relationships, secure love, generational patterns, authenticity, and why so many people struggle to fully show up as themselves.

This episode is a powerful reminder that healing is not just physical—it’s emotional, relational, spiritual, and deeply connected to the stories we tell ourselves every day.

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with our Guests:  FB: Serendipity Spa IG: serendipityspadesmoines Linked In: Melissa Poley 

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: https://www.linkedin.com/in/alipayne/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

Together, they explore what happens when success starts to come at the expense of your wellbeing, your relationships, and your sense of self. From navigating leadership roles and career transitions to balancing motherhood, expectations, and identity, this episode dives into the realities so many high-performing women quietly carry.

Sheena shares her personal experience with burnout, the moment she realized she could no longer keep operating the way she had been, and the importance of setting boundaries before work begins to consume your identity. The conversation also touches on generational shifts in the workplace, the pressure women often place on themselves, and why it’s okay to stop chasing the next rung on the ladder if it no longer aligns with the life you want.

This episode is a reminder that success is not one-size-fits-all—and that adding value does not always require sacrificing yourself in the process.

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Ali - Linkedin: www.linkedin.com/in/alipayne/ Sheena Mahan - Linkedin: https://www.linkedin.com/in/sheenamahan/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

This conversation is a powerful reminder that:

Not everyone is meant to stay in your life You don’t need to change yourself—or others—to maintain relationships True growth comes from meeting people where they are And sometimes, the most powerful thing you can do is simply… let them

Vicki also shares her passion for inclusion, connection, and making sure no one feels alone in a room—something that deeply aligns with how we show up in both life and leadership.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali Payne: Ali - Linkedin: www.linkedin.com/in/alipayne/

For more information on The People Co., check out our Webiste: thepeople-co.com

Connect with our Guest:  Vicki Davis: https://www.linkedin.com/in/vicki-davis-3280ab7/

In this episode of Within, Nicky sits down with James Eaton, owner of Project Lean Nation, to break down what actually works when it comes to weight loss, nutrition, and building sustainable habits.

James shares his personal journey from pre-med student to entrepreneur after experiencing burnout, weight gain, and a complete lifestyle reset that changed everything. What started as a small coaching setup in his basement turned into a mission-driven business helping people simplify nutrition and finally see results.

This conversation cuts through the noise—no fads, no extremes—just real talk about food, data, and accountabilit

About our guest, James Eaton: James Eaton is the first franchise owner of Project Lean Nation in Iowa. PLN a health-focused business dedicated to helping people reach their nutrition and wellness goals through education, coaching, and accessible healthy food options.

Instagram: https://www.instagram.com/projectleannation_desmoines/ PLN Website: https://projectleannation.com/locations/des-moines-ia

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

What happens when you’re still showing up, getting your work done, and “keeping the wheels on the bus moving”… but you’re not actually okay?

Nicky shares a recent experience during her pregnancy where a colleague simply acknowledged that her energy felt different. That small moment sparked a much bigger reflection—how often do we show up to work not feeling like ourselves, but push through without saying anything?

The conversation explores the tension between professionalism and vulnerability, especially for leaders. From past experiences navigating stress, health challenges, and high-performance environments, both Nicky and Heidi reflect on the cost of “gutting it out” and the impact it can have on individuals, teams, and culture.

This episode is a reminder that while we don’t have to share everything, there’s power in awareness, communication, and creating environments where people feel seen—not just for their performance, but for who they are

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

Amanda and Kristen share how their backgrounds in nursing and healthcare led them to create a space focused on root-cause healing, individualized wellness plans, and modalities designed to help people feel better—not just manage symptoms.

The conversation dives into the differences between traditional healthcare, integrative medicine, and functional medicine, while also exploring services like IV therapy, ozone therapy, hormones, metabolic lab testing, aesthetics, and advanced wellness technologies.

Together, they discuss why so many people are being told their labs are “normal” while still struggling with fatigue, inflammation, brain fog, hormone imbalances, and other symptoms—and how personalized wellness approaches can help uncover deeper answers.

Whether you’re new to functional medicine or already exploring your own wellness journey, this episode offers an approachable and educational look into the future of individualized healthcare.

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

Connect with our Guest: 

Amanda Kramme:  https://www.instagram.com/amanda_kramme/ https://www.facebook.com/amanda.kramme.2025 https://www.linkedin.com/in/amandakramme/

Kristen Shelton:  https://www.instagram.com/kristen_shelton1/ https://www.facebook.com/kristen.meyer.125 https://www.linkedin.com/in/kristen-shelton-9031aa8b/

Find Vidid Wellnes + Aesthetics https://www.instagram.com/vividwellness.aesthetics/ https://www.facebook.com/search/top?q=vivid%20wellness

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

About Our Guest

Allie Sartain is an Integrative Trichologist and women’s health advocate. She helps women stop guessing and start understanding their bodies. By blending scalp science, nervous system regulation, and conscious living, Allie teaches that beauty is a reflection of internal balance — and that hair is often just the beginning of the conversation.

Connect with your Host:  Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell

Connect with our Guest:  Allie - Instagram: @Allie.maneoasis 

For more information on The People Co., check out our Webiste: thepeople-co.com For more informaiton on our Wellbeing event, The Potential Within: thepeople-co.com/potentialwithin

In this conversation, Nicky Wallace and Heidi Buttolph sit down with physical therapist Krysta Bryars, founder of Cryo Wellness Studio and Elm & Hearth, to unpack one of the most overlooked systems in the body: the lymphatic system.

Krysta shares her journey from traditional physical therapy into a more holistic, preventative approach to health—sparked by her experience working with complex patients, COVID recovery cases, and individuals navigating chronic conditions.

What she discovered? The lymphatic system plays a critical role in detoxification, immune function, and overall wellbeing—but most people don’t even know it exists.

This episode breaks down:

What the lymphatic system actually does Why it’s not talked about enough in traditional healthcare How stress, lifestyle, and even your cycle impact fluid retention Simple, effective ways to support your body daily And how creating intentional environments (like Elm & Hearth) can support healing in ways we don’t always consider

If you’ve ever felt stuck in your health journey, this conversation will open your eyes to a missing piece.

About Our Guest, Krysta Bryars: Krista Breyers is a Doctor of Physical Therapy and the founder of Cryo Wellness Studio, where she specializes in lymphatic work and preventative wellness. With over 17 years of experience and a background in complex patient care, she brings a unique perspective that blends clinical expertise with holistic health.

She is also the creator of Elm & Hearth, a wellness-focused retreat space designed to help people disconnect, reset, and reconnect with their health in a more intentional way.

Connect with Krysta :

Instagram: @cryowellness.studio Elm & Hearth: www.elmandhearth.com Cryo Wellness: www.cryowellnessstudio.com

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com

Jim shares how stepping into leadership forced him to learn how to read balance sheets, interpret numbers, and make sense of financial reports — skills that aren’t always taught in school but are critical when running a business.

The conversation highlights why understanding your organization’s financial health is essential and why building a strong support system — including trusted advisors and bookkeepers — can make all the difference.

Key takeaway: If you’re running a business, you have to understand the numbers behind it.

Connect with your Host:  Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell

Connect with our guest:  Jim Roy -  Jim, Linkedin: https://www.linkedin.com/in/jim-roy-5551644/ Jim, website https://pwsemployment.com/ Jim, email: jim.roy@pwsemployment.com

In this “I Wish I Would Have Known” episode, Nicky sits down with Nola to talk about the pressure to stick with one career path—and the freedom that comes from realizing you don’t have to.

From pursuing law to stepping away and coming back with a new perspective, this conversation is a reminder that different seasons of life require different versions of you—and that pivoting might be exactly what you need.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com

Connect with our Guest:  Nola Cartmill: https://www.linkedin.com/in/nolacartmill/

In this Wish I Would Have Known episode, Dr. Steffany Mohan shares a powerful perspective from nearly 30 years in dentistry and a household deeply rooted in medicine.

Her biggest realization? The moment healthcare providers partnered with insurance companies, the priorities shifted—and not in favor of the patient.

This conversation pulls back the curtain on how insurance models actually work, why they often conflict with quality care, and what that means for both providers and patients.

If you’ve ever felt frustrated navigating healthcare costs, coverage, or care decisions—this episode will give you a new lens.

About Dr. Steffany Mohan: Dr.Steffany Mohan is a Dentist with nearly three decades of experience, specializing in both traditional and holistic dentistry. Her work integrates root-cause health, airway-focused care, and sleep medicine—helping patients uncover underlying issues that often go unnoticed in conventional care.

She also leads a sleep center focused on identifying and treating sleep apnea through non-invasive, patient-centered solutions.

Sleep Better DSM: https://sleepbetterdsm.com/ Iowa Holistic Dentistry: https://urbandalesmiles.com/holistic-dentistry/

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

Nikki shares how she began her journey in recruiting before launching The People Co, offering fractional HR support to small and scaling companies who desperately needed strategy without the overhead of a full-time HR team. Ali, meanwhile, highlights her work designing employee experiences that actually engage, educate, and retain talent. They discuss the realities leaders face, from overpaying for ineffective job ads to not knowing what resources their employees have (or need), and how The People Co bridges that gap.

The episode culminates with a deeply personal story from Nikki about her own health crisis, and how it inspired The Potential Within, a wellness-centered summit designed to educate and empower employees with real-life tools and community. It’s a must-listen for anyone building a people-first organization or trying to.

ABOUT WITHIN Within is a podcast hosted by Nicky Wallace and Ali Payne, founders of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with them on LinkedIn at www.linkedin.com/in/nwallace515/ or www.linkedin.com/in/alipayne/

Nicky shares how motherhood, corporate disillusionment, and health challenges led her to quit her high-performing sales job with no backup plan. What started as a break turned into a booming recruitment business, which she later sold after realizing she wanted more meaningful impact. Ali, meanwhile, details her own professional unraveling in the corporate wellness space, questioning surface-level fixes and pushing organizations to truly invest in their people. After losing her job for challenging the status quo, she teamed up with Nicky to build something different.

Together, they walk through how The People Co was born, what it means to build people-first strategies, and why so many HR professionals are stretched too thin to solve real organizational problems. This is more than a consulting story, it's a conversation about career rebirth, rethinking workplace wellness, and helping companies do better by their people.

About Within Within is a podcast hosted by Nicky Wallace and Ali Payne, founders of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with them on LinkedIn at www.linkedin.com/in/nwallace515/ or www.linkedin.com/in/alipayne/

From pregnancy and postpartum recovery to back pain, incontinence, and overall body function, Courtney shares how the pelvic floor plays a critical role in women’s health across every stage of life. What many assume are isolated issues are often deeply connected, and without addressing the full picture, true healing can be difficult to achieve.

Courtney also shares her personal journey into pelvic floor therapy, sparked by her own birth experiences and the gaps she saw in traditional care. That journey led her to build a more holistic, functional approach—one that considers not just the physical body, but the mental and emotional components as well.

This conversation breaks down common misconceptions, highlights the importance of education, and reminds us that it’s never too late to better understand and support your body.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Ali - Linkedin: www.linkedin.com/in/alipayne/ Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com

Connect with our Guest:  Courtney Buhrow: https://www.reviveptwdsm.com/,  Courtney, instagram: https://www.instagram.com/revivept_wellness/ Courtney, Facebook: https://www.facebook.com/reviveptwaukee

Allie kicks off with a powerful framing: culture isn’t your environment, it’s the feeling your employees get when they engage with your business. From there, Nikki shares insights from supporting small businesses that often assume they “have culture” because of closeness, only to discover misalignment and quiet disengagement. Heidi rounds it out with lessons from large-scale organizations, where misaligned leadership teams can send culture sideways fast.

Whether you’re running a 15-person startup or managing teams across departments, this conversation will make you rethink how you define, measure, and evolve your culture. Expect practical takeaways on listening sessions, culture assessments, and how to align leadership around shared values and purpose, before turnover or toxicity set in.

ABOUT WITHIN Within is a podcast hosted by Nicky Wallace and Ali Payne, founders of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with them on LinkedIn at www.linkedin.com/in/nwallace515/ or www.linkedin.com/in/alipayne/ and www.linkedin.com/in/heidibuttolph/

Polly shares her perspective on how organizations can better support employees—not just professionally, but personally—and why conversations around wellness, mental health, hormones, burnout, and individualized care are becoming increasingly important in today’s workplace culture.

The conversation also explores the growing interest in naturopathic and integrative care, the importance of advocating for yourself within healthcare systems, and how leaders can create environments where people feel supported, heard, and empowered.

Together, they discuss:

why wellness is not one-size-fits-all the changing expectations of younger generations in the workplace how workplace culture directly impacts wellbeing and why organizations can no longer ignore the connection between health and performance.

This episode is an honest and empowering conversation about redefining workplace wellbeing and creating cultures where people can truly thriveAbout the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: https://www.linkedin.com/in/alipayne/

Polly Loneman:  Linkedin: https://www.linkedin.com/in/polly-loneman-mpa-57967364/

NCMIC:  https://www.linkedin.com/company/ncmic/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

In this episode, Nicky and Heidi sit down with Nola to unpack her experience as both outside counsel and in-house leader—and how that shift gave her a completely different perspective on people, communication, and decision-making.

From documenting performance conversations to navigating difficult employee situations, Nola shares what most organizations get wrong—and what leaders need to do differently.

But beyond the tactical side, this conversation dives into something deeper: the emotional weight leaders carry every day.

They discuss:

Why documentation matters more than you think (good and bad) The gap between what leaders say and what employees actually hear Why “clear is kind” when it comes to feedback The difference between advising vs. being in the room The unseen emotional toll of leadership decisions How burnout shows up for leaders—even when they look “fine” on the outside Practical ways to create boundaries and reduce overwhelm

This episode is a powerful reminder that leadership isn’t just about strategy—it’s about people, communication, and carrying responsibility that most never see.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com

Connect with our Guest:  Nola Cartmill: https://www.linkedin.com/in/nolacartmill/

Ali explains why listening sessions are one of the most powerful and underused tools leaders have. By consistently asking employees for input and capturing feedback in a structured way, organizations gain real time insight into culture, leadership effectiveness, and unmet needs. Heidi expands on this by sharing her experience facilitating listening sessions and how curiosity, thoughtful follow up questions, and psychological safety help employees open up and engage more honestly.

Nicky brings the conversation into a small business context, sharing examples of how informal listening conversations prevented turnover, uncovered hidden skills, and helped leaders course correct before disengagement became a larger issue. Throughout the discussion, the group reinforces a core message: listening only works if leaders communicate what they heard and take visible action. When done well, listening sessions build trust, empower employees, and move organizations forward.

ABOUT Within is a podcast hosted by Nicky Wallace and Ali Payne, founders of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with them on LinkedIn at www.linkedin.com/in/nwallace515/ or www.linkedin.com/in/alipayne/ and www.linkedin.com/in/heidibuttolph/

As systems, structure, and technology evolve, it’s easy for organizations to become overly reliant on processes—sometimes at the expense of common sense, communication, and human connection. Nicky and Heidi share their experiences working in both high-growth and large corporate environments, where well-intentioned systems can quickly become overwhelming, rigid, or even counterproductive.

The conversation explores how too much process can lead to confusion, lack of ownership, and even paralysis, especially when employees feel constrained instead of empowered. At the same time, they acknowledge that structure is necessary—when done right, it creates clarity and supports performance.

This episode is a reminder that processes should support people, not replace them—and that strong leadership starts with trust, communication, and empowering individuals to think beyond the script.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

In this episode of Within, Nicky Wallace and Heidi Buttolph sit down with Heidi Valdez, owner of Mindful Counseling Des Moines, to unpack the powerful (and often overlooked) connection between chronic stress, gut health, and mental wellbeing.

Heidi shares her personal journey from working as a school social worker to experiencing her own health crisis—one that forced her to rethink everything she knew about stress, anxiety, and healing. What started as daily walks and a gut instinct led her into acupuncture, functional medicine, and ultimately, a completely new way of supporting both herself and her clients.

Now, she blends traditional therapy with holistic practices like breathwork, movement, and nervous system regulation—helping people move beyond just “coping” and into actually feeling better.

This conversation is a reminder that:

Stress isn’t just mental—it’s physical Healing isn’t instant—it’s layered And you’re not the only one feeling this way

About Heidi Valdez: Heidi Valdez is the owner of Mindful Counseling Des Moines, where she works with clients ranging from children to adults using a holistic, personalized approach to mental health. With a background in school social work and her own lived experience navigating chronic stress and gut health challenges, she integrates traditional therapy with tools like breathwork, movement, and nervous system support.

She also works with the Iowa Cubs as an Employee Assistance Program (EAP) provider, supporting both players and staff with mental health services.

Connect with Heidi: Website: https://www.mindfulcounseling-dsm.com/ Email: heidi@mindfulcounseling-dsm.com Text: 515-401-4168

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

In this episode, Nicky and Ali dive into the questions every business owner should be asking before hiring a fractional HR partner (or any fractional role). They unpack the importance of aligning business strategy with people strategy, understanding your true growth goals, and getting clear on what you actually need support with—not just what you want off your plate.

They also discuss:

Why business strategy and people strategy must work together The impact of growth, acquisitions, and scaling on your people How to evaluate whether a fractional partner has the right experience The importance of culture, communication, and adaptability Why self-awareness as a leader is key to hiring the right support

Whether you’re overwhelmed, scaling fast, or just trying to build smarter—this episode will help you make more intentional decisions when bringing in outside support.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: www.linkedin.com/in/alipayne/

For more information on The People Co., check out our Webiste: thepeople-co.com

From fast-paced careers to everyday life demands, stress can become so normalized that we stop recognizing the signals our bodies are sending us. Nicky and Allie share personal experiences of living in a constant state of “go,” and how that chronic stress began to show up physically—through posture, pain, and overall health challenges.

The conversation explores how the body processes stress, why it doesn’t distinguish between everyday pressures and real danger, and how that can lead to long-term effects when left unaddressed. They also unpack the connection between stress, posture, fascia, and movement—and how small, intentional changes can begin to shift how your body responds.

This episode is a reminder that your body is always communicating with you—and learning to listen may be one of the most important steps in your wellbeing journey.

About Our Guest

Allie Sartain is an Integrative Trichologist and women’s health advocate. She helps women stop guessing and start understanding their bodies. By blending scalp science, nervous system regulation, and conscious living, Allie teaches that beauty is a reflection of internal balance — and that hair is often just the beginning of the conversation.

Connect with your Host:  Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell

Connect with our Guest:  Allie - Instagram: @Allie.maneoasis 

For more information on The People Co., check out our Webiste: thepeople-co.com For more informaiton on our Wellbeing event, The Potential Within: thepeople-co.com/potentialwithin

In this Wish I Would Have Known episode, James Eaton, founder of Project Lean Nation, shares the honest truth about entrepreneurship—what he thought it would be like vs. what it actually takes.

From wearing every hat in the business to realizing that even a health-focused brand doesn’t automatically attract customers, James opens up about the challenges of building something from the ground up.

But this conversation goes deeper than business.

It dives into human behavior—why people struggle to make healthy choices, how mindset impacts results, and what it really takes to help people change.

If you’re an entrepreneur—or someone trying to build better habits—this one will hit.

About our guest, James Eaton: James Eaton is the first franchise owner of Project Lean Nation in Iowa. PLN a health-focused business dedicated to helping people reach their nutrition and wellness goals through education, coaching, and accessible healthy food options.

Instagram: https://www.instagram.com/projectleannation_desmoines/ PLN Website: https://projectleannation.com/locations/des-moines-ia

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

With years of experience in staffing and direct placement, Jim shares insights into how the hiring process has changed and what companies can do to create a better experience for candidates.

From responding to applicants to building intentional hiring processes, this conversation highlights why the human side of recruiting still matters, even in a world filled with automation and technology.

Nicky and Jim also discuss:

Why communication with candidates is critical

The impact of automation in recruiting

How companies can improve their hiring process

What makes an organization a “preferred employer”

The importance of building strong professional networks

At the end of the day, hiring isn’t just about filling roles — it’s about building relationships and creating a positive experience for the people who walk through your doors.

Connect with your Host:  Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell

Connect with our guest:  Jim Roy -  Jim, Linkedin: https://www.linkedin.com/in/jim-roy-5551644/ Jim, website https://pwsemployment.com/ Jim, email: jim.roy@pwsemployment.com

Nikki shares how her own experience as an endurance athlete led her to explore the connection between hormones, performance, recovery, energy levels, and nutrition. After realizing there was very little support or education available for women navigating these changes, she began building programming designed specifically to help women better understand their bodies through every stage of life.

The conversation dives into: ✨ cycle syncing ✨ perimenopause & menopause ✨ intuitive eating & movement ✨ recovery modalities ✨ protein intake ✨ nervous system recovery ✨ and the pressure many women feel to constantly “push through.”

Together, they also discuss how wellness doesn’t need to be all-or-nothing, the importance of giving yourself grace, and why small sustainable changes often matter more than perfection.

This episode is an empowering reminder that our bodies are constantly communicating with us—and learning to listen may be one of the most important parts of the wellness journey.

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: https://www.linkedin.com/in/alipayne/

Connect with our Guest: 

Nikki Russel:  Linkedin: https://www.linkedin.com/in/nicole-russell-9703b874/ Instagram: https://www.instagram.com/nikrussell/ https://www.facebook.com/nicolerussell11

Aptitude: https://www.linkedin.com/company/aptitude-fitness-dsm/ https://www.instagram.com/aptitudedsm/ Facebook: https://www.facebook.com/AptitudeFitnessDSM

Pause:  https://www.instagram.com/pausewestdesmoines/ https://www.facebook.com/pausewestdesmoines

Andrea shares her journey through business ownership, motherhood, and navigating complex medical experiences with her daughter—an experience that ultimately uncovered a new level of strength, advocacy, and purpose she never expected to develop.

Together, they explore the idea of “potential” in three different forms:

the potential we naturally recognize within ourselves the potential we discover through growth and experience and the potential that is uncovered during life’s hardest moments.

This conversation is an honest look at what happens when life takes an unexpected turn, how advocacy can become essential in navigating healthcare systems, and why asking questions, trusting your instincts, and seeking support matters.

Important Note about this episode: 

Andrea's diagnosis of C-PTSD came from a multitude of medical traumas, not just the ones discussed. She is a strong proponent of mental health care and recommends that everyone at some point in their life should see a therapist. If you suspect you have a mental health condition, please seek the help of a therapist or psychiatrist. If you are having a severe mental health crisis, please call 911.

When Andrea refers to her daughter being too severe for Iowa City to handle, it was evident that they knew how to diagnose the condition but didn't have a lot of experience treating patients who suffered from chronic symptoms and were out of their depth. Andrea's daughter's condition varies greatly on a day-to-day basis and has experienced long periods of stability with minor breakthrough flares on occasion on proper treatment. The recent flare discussed on the podcast is being handled by the medical professionals on her team, and they are working together with Andrea daily to find and add suitable treatment options for this flare and her condition as a whole.

Condition discussed: Hereditary Alpha Tryptasemia - you can learn more about it here: https://tmsforacure.org/overview/hereditary-alpha-tryptasemia/

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell

Andrea -  Linkedin: https://www.linkedin.com/in/andrea-irwin/ Instagram: https://www.instagram.com/andreacirwin/ https://www.facebook.com/andrea.c.irwin1

Organizations often come to us asking for a specific solution.

An engagement survey. A wellbeing program. A culture initiative. A human resource audit.

And while those may be valid tools, they are rarely the right starting point.

In this episode of Within, we unpack why organizational audits and culture exercises must come before solutions.

Before adding more programs, leaders need clarity on three things:

1. Leadership Alignment Are leaders aligned on vision, values, work-life expectations, and development priorities? Does the internal brand match the external brand?

2. Workforce Demographics and Generational Dynamics Do you understand who is in your workforce? How different generations interact? What autonomy, flexibility, and growth mean to them today?

3. Resource Audit Most organizations already offer 50 to 60 resources. The question is not what more to add. It is:

Do employees know they exist?

Are they valued?

Should you stop doing something instead?

We discuss why compensation and benefits alone no longer define employee value, how flexibility has evolved beyond location, and why psychological safety is not optional for high-performing teams.

This episode also explores:

Why smaller organizations often “accidentally” build HR

The difference between adding initiatives and raising standards

How to approach listening sessions and engagement surveys strategically

The importance of challenging legacy thinking

The intersection of organizational health and individual wellbeing

Modern talent strategy is not about more programs.

It is about better alignment.

Because organizational health and individual health are directly connected.

If your people are not well, your organization will not be well.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: www.linkedin.com/in/alipayne/ Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com

Courtney shares a powerful reflection on student loans and interest rates, and how not fully understanding the long-term impact shaped her financial decisions early on. What felt like a short-term decision at the time became a long-term commitment that influenced major life choices.

The conversation then shifts into parenting, where Courtney shares another insight: every child is different. From sleep routines to feeding schedules, what works for one child may not work for another. In a world filled with advice, programs, and social media expectations, learning to listen to your own child becomes one of the most important skills a parent can develop.

This episode is a reminder that some of life’s biggest lessons come through experience—and that awareness can change how we make decisions moving forward

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Ali - Linkedin: www.linkedin.com/in/alipayne/ Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com

Connect with our Guest:  Courtney Buhrow: https://www.reviveptwdsm.com/,  Courtney, instagram: https://www.instagram.com/revivept_wellness/ Courtney, Facebook: https://www.facebook.com/reviveptwaukee

In this Wish I Would Have Known episode, Heidi Valdez shares a powerful reflection from her own health journey—one that completely changed the direction of her life.

During a personal health crisis, Heidi didn’t have answers. Like many people, she was navigating symptoms, stress, and uncertainty. But what she didn’t realize at the time was that this struggle would become the very thing that shaped her purpose.

Through that experience, she gained a deeper understanding of the connection between the body, mind, and spirit—and now uses that knowledge to support others on their own journeys.

This episode is a reminder that:

Your hardest moments may be your greatest teachers Healing is not just physical—it’s emotional and mental too And sometimes, the path you didn’t choose is the one you were meant for

About Heidi Valdez: Heidi Valdez is the owner of Mindful Counseling Des Moines, where she works with clients ranging from children to adults using a holistic, personalized approach to mental health. With a background in school social work and her own lived experience navigating chronic stress and gut health challenges, she integrates traditional therapy with tools like breathwork, movement, and nervous system support.

She also works with the Iowa Cubs as an Employee Assistance Program (EAP) provider, supporting both players and staff with mental health services.

Connect with Heidi: Website: https://www.mindfulcounseling-dsm.com/ Email: heidi@mindfulcounseling-dsm.com Text: 515-401-4168

In this Wish I Would Have Known episode, Heidi Valdez shares a powerful reflection from her own health journey—one that completely changed the direction of her life.

During a personal health crisis, Heidi didn’t have answers. Like many people, she was navigating symptoms, stress, and uncertainty. But what she didn’t realize at the time was that this struggle would become the very thing that shaped her purpose.

Through that experience, she gained a deeper understanding of the connection between the body, mind, and spirit—and now uses that knowledge to support others on their own journeys.

This episode is a reminder that:

Your hardest moments may be your greatest teachers Healing is not just physical—it’s emotional and mental too And sometimes, the path you didn’t choose is the one you were meant for

About Heidi Valdez: Heidi Valdez is the owner of Mindful Counseling Des Moines, where she works with clients ranging from children to adults using a holistic, personalized approach to mental health. With a background in school social work and her own lived experience navigating chronic stress and gut health challenges, she integrates traditional therapy with tools like breathwork, movement, and nervous system support.

She also works with the Iowa Cubs as an Employee Assistance Program (EAP) provider, supporting both players and staff with mental health services.

Connect with Heidi: Website: https://www.mindfulcounseling-dsm.com/ Email: heidi@mindfulcounseling-dsm.com Text: 515-401-4168

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

In this episode of Within, Nicky Wallace and Heidi Buttoph sit down with Dr. Steffany Mohan—a Dentist with nearly 30 years of experience who has completely redefined what it means to practice healthcare.

After struggling with her own health in her early 30s, Dr. Mohan began questioning the traditional medical model—and what she discovered changed everything. From root-cause healing to holistic dentistry, sleep apnea, and the impact of toxins in the body, this conversation dives deep into the gaps in our current system—and what you can do about it.

This episode will challenge how you think about:

Your body’s ability to heal The role of traditional vs. functional care Why “normal” symptoms might not actually be normal And how to start trusting your own body again

If you’ve ever felt dismissed, unheard, or like something is “off” despite being told everything is fine—this one is for you.

About Dr. Steffany Mohan: Dr.Steffany Mohan is a Dentist with nearly three decades of experience, specializing in both traditional and holistic dentistry. Her work integrates root-cause health, airway-focused care, and sleep medicine—helping patients uncover underlying issues that often go unnoticed in conventional care.

She also leads a sleep center focused on identifying and treating sleep apnea through non-invasive, patient-centered solutions.

Sleep Better DSM: https://sleepbetterdsm.com/ Iowa Holistic Dentistry: https://urbandalesmiles.com/holistic-dentistry/

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

In this episode, Nicky and Ali dive into their experiences navigating pregnancy in their late 30s and early 40s, and what it really feels like to be labeled “geriatric” in a healthcare system built on generalizations.

From unexpected conversations during routine appointments to the increase in testing and assumptions based solely on age, this episode highlights the gap between standardized care and individualized health.

They discuss:

The reality of being labeled “geriatric” during pregnancy How healthcare often defaults to protocols instead of personalization The importance of asking questions and advocating for yourself Why your lifestyle and health history should matter more than a category The growing need for more holistic, root-cause approaches

This episode is for anyone who has ever felt overlooked, dismissed, or boxed into a one-size-fits-all approach to their health.

Because your body—and your journey—deserve more than a standard answer.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: www.linkedin.com/in/alipayne/

For more information on The People Co., check out our Webiste: thepeople-co.com

In this episode, Nicky and Ali are joined by Vicki Davis, who shares her journey from growing up with limited resources to building a 40+ year career in mortgage lending, while also becoming a fitness coach and community leader.

Vicki brings a powerful perspective on how financial wellbeing, physical health, and mindset are deeply connected—and how consistency matters more than perfection.

They discuss:

How financial stress impacts your overall wellbeing Why discipline matters more than motivation The power of small, daily habits Building community and connection through fitness Why asking for help is one of the most important steps in growth How to shift your mindset—even on hard days

From early mornings at the gym to decades of helping people navigate finances, Vicki’s story is a reminder that you don’t have to have it all figured out—you just have to start.

About the show:  Within is a podcast hosted by Nicky Wallace and Ali Payne, of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Potential Within website: thepeopleco-com/potentialwithin

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali Payne: Ali - Linkedin: www.linkedin.com/in/alipayne/

For more information on The People Co., check out our Webiste: thepeople-co.com

Connect with our Guest:  Vicki Davis: https://www.linkedin.com/in/vicki-davis-3280ab7/

As a mom of three and owner of two businesses, Nikki shares how life has taught her that trying to control everything often leads to more stress, overwhelm, and frustration. Instead, she’s learned the importance of leaning into the chaos, trusting the process, and letting go of the pressure to do everything perfectly.

From outsourcing meals and household tasks to rethinking what’s “conventional” for her family, Nikki opens up about the guilt many women carry—and how creating systems that actually work for your life matters more than appearances.

This episode is a refreshing reminder that you don’t have to do it all alone, and sometimes the healthiest thing you can do is simply let go.

About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built.

Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Ali - Linkedin: https://www.linkedin.com/in/alipayne/

For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin

Connect with our Guest: 

Nikki Russel:  Linkedin: https://www.linkedin.com/in/nicole-russell-9703b874/ Instagram: https://www.instagram.com/nikrussell/ https://www.facebook.com/nicolerussell11

Aptitude: https://www.linkedin.com/company/aptitude-fitness-dsm/ https://www.instagram.com/aptitudedsm/ Facebook: https://www.facebook.com/AptitudeFitnessDSM

Pause:  https://www.instagram.com/pausewestdesmoines/ https://www.facebook.com/pausewestdesmoines