Spence and Dominick recap another ridiculously hot week in the lawn care world, talk pricing, losing customers you aren't exactly heartbroken to lose, getting expensive mowers stuck on things you probably should've kept driving around, and building businesses that don't require the owner to personally mow every blade of grass.

Then we get into Equip Expo: why we're going back, what makes it worth the trip, the equipment and demos, meeting manufacturers and other lawn care professionals, networking with people you've only known through a screen, and why some of the best value at Equip has nothing to do with buying another mower.

We also talk about starting this podcast before we really know what we're doing, growing a YouTube channel from basically nothing, and why sometimes you've just got to pick up the mic and take the shot.

The Ground Up is about building businesses, building community, lawn care, entrepreneurship, and figuring the rest out as we go.

Subscribe and come along for the ride. And if you've been to Equip Expo, tell us what you're looking forward to this year.

Seems like the perfect recipe for a podcast.

In Episode 001, Spence and Dom talk about how they got started, where their businesses are headed, mowing vs. treatments, revenue vs. actual profit, finding the right customers, and why community matters so much in an industry where you spend a whole lot of time working alone.

We’re building businesses, learning as we go, screwing some things up, getting some things right, and documenting the whole thing.

No gurus. No million-dollar-business-in-six-weeks nonsense. Just a couple dudes trying to build something worthwhile and hopefully picking up some good people along the way.

Things are built better together. Welcome to The Ground Up. 🌱🎙️