<![CDATA[The Wholesale Huddle]]>Welcome to The Wholesale Huddle, a podcast for product-based business owners looking to grow their wholesale sales and navigate the world of Faire with more clarity and confidence.

Hosted by Stephanie Smith, founder of Product Partner Co. and owner of Birch House Games, a multi-6 figure handmade brand on Faire, The Wholesale Huddle combines honest conversations with active wholesale sellers and real-world lessons from Stephanie's own business journey.

There’s no one-size-fits-all approach to wholesale, but learning from real experiences can help us make better decisions in our own businesses. So grab your favorite notebook and join us as we talk strategy, challenges, wins, and everything in between.

]]>www.productpartnerco.comRiverside.fm (https://riverside.com)Thu, 15 Oct 2026 10:45:38 GMTMon, 22 Jun 2026 04:08:37 GMT60Stephanie Smith<p>Welcome to The Wholesale Huddle, a podcast for product-based business owners looking to grow their wholesale sales and navigate the world of Faire with more clarity and confidence.<br /><br />Hosted by Stephanie Smith, founder of Product Partner Co. and owner of Birch House Games, a multi-6 figure handmade brand on Faire, The Wholesale Huddle combines honest conversations with active wholesale sellers and real-world lessons from Stephanie's own business journey.<br /><br />There’s no one-size-fits-all approach to wholesale, but learning from real experiences can help us make better decisions in our own businesses. So grab your favorite notebook and join us as we talk strategy, challenges, wins, and everything in between.<br /></p>episodicStephanie Smithhello@productpartnerco.comno<![CDATA[Faire Summer Market Wrap-Up]]>Send and Sell Club- https://www.productpartnerco.com/send-sell-club
Faire Website Audit- https://www.productpartnerco.com/myservices/p/basic-package-gxgty

The conversation delves into the significance of post-market debrief, celebrating wins, analyzing market data, optimizing outreach and email campaigns, preparing for Q4 wholesale strategy, community engagement, and future plans for the podcast. It emphasizes the importance of data analysis for market performance and the need for a comprehensive post-market debrief to drive business improvement.

Takeaways

  • Post-market debrief
  • Data analysis for market performance

Chapters

  • 00:00 The Importance of Post-Market Debrief
  • 02:26 Celebrating Wins and Forward Momentum
  • 04:25 Analyzing Market Data for Improvement
  • 09:28 Optimizing Outreach and Email Campaigns
  • 18:19 Preparing for Q4 Wholesale Strategy
  • 21:08 Community Engagement and Future Plans
]]>22b5022c-513a-4a3b-a754-d4601f72e3d7Wed, 29 Jul 2026 21:06:41 GMT<p>Send and Sell Club- <a rel="noopener noreferrer nofollow" href="https://www.productpartnerco.com/send-sell-club" target="_blank">https://www.productpartnerco.com/send-sell-club</a><br />Faire Website Audit- <a rel="noopener noreferrer nofollow" href="https://www.productpartnerco.com/myservices/p/basic-package-gxgty" target="_blank">https://www.productpartnerco.com/myservices/p/basic-package-gxgty</a></p><p></p><p>The conversation delves into the significance of post-market debrief, celebrating wins, analyzing market data, optimizing outreach and email campaigns, preparing for Q4 wholesale strategy, community engagement, and future plans for the podcast. It emphasizes the importance of data analysis for market performance and the need for a comprehensive post-market debrief to drive business improvement.</p><p></p><p>Takeaways</p><ul><li>Post-market debrief</li><li>Data analysis for market performance</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Importance of Post-Market Debrief</li><li>02:26 Celebrating Wins and Forward Momentum</li><li>04:25 Analyzing Market Data for Improvement</li><li>09:28 Optimizing Outreach and Email Campaigns</li><li>18:19 Preparing for Q4 Wholesale Strategy</li><li>21:08 Community Engagement and Future Plans</li></ul>no00:21:4916Faire Summer Market Wrap-Upbonus<![CDATA[Faire Summer Market - Week 5]]>The episode begins with the kickoff of the Faire summer market, followed by a discussion on preparing for an online market, engaging with retailers, the post-purchase sequence, and the emotional challenges of market week. The host also announces a bonus episode for the following week.

Takeaways

  • Market day kickoff sets the tone for the Faire summer market.
  • Engaging with retailers and implementing a post-purchase sequence are crucial for success beyond market week.

Chapters

  • 00:00 Market Day Kickoff
  • 01:06 Preparing for an Online Market
  • 03:26 Engaging with Retailers
  • 06:02 Post-Purchase Sequence
  • 14:26 Emotional Challenges of Market Week
  • 20:27 Market Week Playbook
  • 21:07 Bonus Episode Announcement
]]>47c04415-8d8c-4622-a653-1ed086ca27fdMon, 20 Jul 2026 13:00:00 GMT<p>The episode begins with the kickoff of the Faire summer market, followed by a discussion on preparing for an online market, engaging with retailers, the post-purchase sequence, and the emotional challenges of market week. The host also announces a bonus episode for the following week.</p><p></p><p>Takeaways</p><ul><li>Market day kickoff sets the tone for the Faire summer market.</li><li>Engaging with retailers and implementing a post-purchase sequence are crucial for success beyond market week.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Market Day Kickoff</li><li>01:06 Preparing for an Online Market</li><li>03:26 Engaging with Retailers</li><li>06:02 Post-Purchase Sequence</li><li>14:26 Emotional Challenges of Market Week</li><li>20:27 Market Week Playbook</li><li>21:07 Bonus Episode Announcement</li></ul>no00:17:4715Faire Summer Market - Week 5bonus<![CDATA[Faire Summer Market - Week 4]]>The conversation covers the essential tasks of the last week of preparing for the Faire summer market, including site preparation, launching new products, engaging warm retailers, and managing operations and logistics. Key takeaways include the importance of site preparation and the benefits of launching new products before the market opens.

Takeaways

  • Site preparation is crucial
  • Launching new products before market opens is beneficial

Chapters

  • 00:00 Site Preparation and Polishing
  • 03:30 Launching New Products Before Market
  • 06:52 Engaging Warm Retailers
  • 09:23 Operations and Logistics
]]>9ffafcbc-2ca1-4eef-8b8e-5fd3dbcf1806Mon, 13 Jul 2026 15:57:29 GMT<p>The conversation covers the essential tasks of the last week of preparing for the Faire summer market, including site preparation, launching new products, engaging warm retailers, and managing operations and logistics. Key takeaways include the importance of site preparation and the benefits of launching new products before the market opens.</p><p></p><p>Takeaways</p><ul><li>Site preparation is crucial</li><li>Launching new products before market opens is beneficial</li></ul><p></p><p>Chapters</p><ul><li>00:00 Site Preparation and Polishing</li><li>03:30 Launching New Products Before Market</li><li>06:52 Engaging Warm Retailers</li><li>09:23 Operations and Logistics</li></ul>no00:11:2814Faire Summer Market - Week 4full<![CDATA[Faire Summer Market - Week 3]]>The conversation covers the Faire Summer Market Prep Series, focusing on the Faire site audit, homepage, about section, collections, existing products, product descriptions, new products, and retailer pitch list.

You're invited to join the Facebook Live on Friday night, July 10th for a casual coworking session and shop update Q&A. Live will be in the Facebook Group found HERE! Join Group for More Info!

Takeaways

  • Site audit is crucial for a retailer's first impression
  • Brand storytelling is essential in the about section
  • Seasonal inventory and inventory management are key for collections and existing products
  • Product descriptions, keywords, and new product launches impact search visibility
  • Personalized outreach to new and existing retailers is valuable for market preparation

]]>2eaaabb6-b661-4c4d-80c9-efd070651469Sun, 05 Jul 2026 19:01:30 GMT<p>The conversation covers the Faire Summer Market Prep Series, focusing on the Faire site audit, homepage, about section, collections, existing products, product descriptions, new products, and retailer pitch list. </p><p></p><p>You're invited to join the Facebook Live on Friday night, July 10th for a casual coworking session and shop update Q&amp;A. Live will be in the Facebook Group found <a rel="noopener noreferrer nofollow" href="https://www.facebook.com/share/g/heBXmAaDK7cKL19C/?mibextid=K35XfP" target="_blank">HERE! Join Group for More Info!</a></p><p></p><p>Takeaways</p><ul><li>Site audit is crucial for a retailer's first impression</li><li>Brand storytelling is essential in the about section</li><li>Seasonal inventory and inventory management are key for collections and existing products</li><li>Product descriptions, keywords, and new product launches impact search visibility</li><li>Personalized outreach to new and existing retailers is valuable for market preparation<p></p></li></ul>no00:11:4113Faire Summer Market - Week 3bonus<![CDATA[Faire Summer Market - Week 2]]>The conversation covers the strategic planning and execution of email marketing, social media engagement, Faire market announcement, post-market follow-up, and Faire site audit for wholesale market preparation.

Takeaways

  • Strategic Email Marketing
  • Social Media Engagement

Grab the Done-for-You Faire Market Emails HERE! 👈

]]>51539bd4-6c29-44c8-a55c-2883c31523e9Mon, 29 Jun 2026 02:50:24 GMT<p>The conversation covers the strategic planning and execution of email marketing, social media engagement, Faire market announcement, post-market follow-up, and Faire site audit for wholesale market preparation.</p><p></p><p>Takeaways</p><ul><li>Strategic Email Marketing</li><li>Social Media Engagement</li></ul><p></p><p>Grab the Done-for-You Faire Market Emails <a rel="noopener noreferrer nofollow" href="https://www.productpartnerco.com/store-3-1/p/faire-market-email-scripts" target="_blank"><b>HERE! 👈</b></a></p>no00:11:55Faire Summer Market - Week 2bonus<![CDATA[Faire Summer Market Prep - Week 1]]>Grab your guide at productpartnerco.com so you can follow along!

Click HERE to Follow on Instagram!

And join our exclusive Faire Seller Facebook Group HERE

Stephanie Smith introduces the Faire Summer Market Prep Series and guides listeners through Week One, covering brand brainstorming, sales and promotion goals, product and inventory planning, buyer experience, mindset, setting promotion tiers and discounts, physical outreach planning, and a summary of Week One with next steps.

Takeaways

  • Preparation for the summer market involves brand brainstorming, sales and promotion goal setting, product and inventory planning, and enhancing buyer experience.
  • Setting promotion tiers and discounts, as well as physical outreach planning, are crucial steps in preparing for a successful market.
]]>d037ecf8-4af8-4bf4-99ed-c1dfd33dce64Mon, 22 Jun 2026 04:29:49 GMT<p>Grab your guide at <a rel="noopener noreferrer nofollow" href="http://productpartnerco.com" target="_blank">productpartnerco.com</a> so you can follow along!</p><p>Click <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/productpartnerco?igsh=cGV3MWptNGUwcWVj&amp;utm_source=qr" target="_blank">HERE</a> to Follow on Instagram!</p><p>And join our exclusive Faire Seller Facebook Group <a rel="noopener noreferrer nofollow" href="https://www.facebook.com/share/g/heBXmAaDK7cKL19C/?mibextid=K35XfP" target="_blank">HERE</a></p><p></p><p>Stephanie Smith introduces the Faire Summer Market Prep Series and guides listeners through Week One, covering brand brainstorming, sales and promotion goals, product and inventory planning, buyer experience, mindset, setting promotion tiers and discounts, physical outreach planning, and a summary of Week One with next steps.</p><p></p><p>Takeaways</p><ul><li>Preparation for the summer market involves brand brainstorming, sales and promotion goal setting, product and inventory planning, and enhancing buyer experience.</li><li>Setting promotion tiers and discounts, as well as physical outreach planning, are crucial steps in preparing for a successful market.</li></ul>no00:15:07Faire Summer Market Prep - Week 1bonus