<![CDATA[The Agent Attraction Playbook Podcast with Jon Pugh]]>Attract agents. Build leaders. Create leverage. The Agent Attraction Playbook Podcast with Jon Pugh gives real estate agents, team leaders, and brokers the strategies, systems, conversations, and leadership principles used to build thriving organizations. Learn agent attraction, recruiting, relationship-based growth, revenue share, leadership development, and scalable business strategies from top industry leaders and real-world success stories.

]]>https://riverside.comRiverside.fm (https://riverside.com)Sat, 18 Jul 2026 00:27:22 GMTMon, 01 Jun 2026 17:12:09 GMT60Jon Pugh<p>Attract agents. Build leaders. Create leverage. The Agent Attraction Playbook Podcast with Jon Pugh gives real estate agents, team leaders, and brokers the strategies, systems, conversations, and leadership principles used to build thriving organizations. Learn agent attraction, recruiting, relationship-based growth, revenue share, leadership development, and scalable business strategies from top industry leaders and real-world success stories.</p>episodicJon Pughjonmichaelpugh@gmail.comno<![CDATA[Veronica Figueroa: Why I Walked Away From the #1 Team in the World]]>Veronica Figueroa built the #1 team in the world two years in a row, and the second time it gave her a pit in her stomach. In this episode of the Agent Attraction Playbook Podcast, Jon Pugh sits down with the eXp powerhouse to unpack the season where success on paper left her stripped down and on her knees, how faith and authenticity rebuilt her business, and why she now says being real attracts the right people and repels the wrong ones.

Today Veronica leads more than 2,700 partners worldwide with nearly 10,000 transactions in the last 12 months, and she shares exactly how she thinks about growth: events over cold calls, a minimum call standard for every team, hiring hungry over skilled, and the mindset that made her fly to Utah and recruit a 3,000-partner leader everyone called unrecruitable with one disarming question. She also opens up about the moment eXp's model proved its real value, giving her six months to care for her mom through cancer.

Stick around for the Multiplier Minute, where Veronica rapid-fires her best source of growth, the most overrated tactic, the one trait that kills culture, and the recipe behind her success. Want help attracting agents to your organization? Book a call or grab our resources: https://stan.store/AgentAttractionPlaybook

Guest bio: Veronica Figueroa is an eXp Realty leader, speaker, and founder of the Figueroa Team and the V2 Experience, leading 2,700+ partners worldwide and coaching women leaders across the real estate industry.

Listen:

Apple Podcasts: https://apple.aaplaybook.com

Spotify: https://spotify.aaplaybook.com

YouTube: https://youtube.aaplaybook.com

]]>b3c5d986-aaa0-4b38-86cf-4d450126e299Mon, 13 Jul 2026 12:00:00 GMT<p>Veronica Figueroa built the #1 team in the world two years in a row, and the second time it gave her a pit in her stomach. In this episode of the Agent Attraction Playbook Podcast, Jon Pugh sits down with the eXp powerhouse to unpack the season where success on paper left her stripped down and on her knees, how faith and authenticity rebuilt her business, and why she now says being real attracts the right people and repels the wrong ones.</p><p>Today Veronica leads more than 2,700 partners worldwide with nearly 10,000 transactions in the last 12 months, and she shares exactly how she thinks about growth: events over cold calls, a minimum call standard for every team, hiring hungry over skilled, and the mindset that made her fly to Utah and recruit a 3,000-partner leader everyone called unrecruitable with one disarming question. She also opens up about the moment eXp's model proved its real value, giving her six months to care for her mom through cancer.</p><p>Stick around for the Multiplier Minute, where Veronica rapid-fires her best source of growth, the most overrated tactic, the one trait that kills culture, and the recipe behind her success. Want help attracting agents to your organization? Book a call or grab our resources: <a rel="noopener noreferrer nofollow" href="https://stan.store/AgentAttractionPlaybook" target="_blank">https://stan.store/AgentAttractionPlaybook</a></p><p></p><p><b>Guest bio:</b> Veronica Figueroa is an eXp Realty leader, speaker, and founder of the Figueroa Team and the V2 Experience, leading 2,700+ partners worldwide and coaching women leaders across the real estate industry.</p><p></p><p><b>Listen:</b></p><p>Apple Podcasts: <a rel="noopener noreferrer nofollow" href="https://apple.aaplaybook.com" target="_blank">https://apple.aaplaybook.com</a></p><p>Spotify: <a rel="noopener noreferrer nofollow" href="https://spotify.aaplaybook.com" target="_blank">https://spotify.aaplaybook.com</a></p><p>YouTube: <a rel="noopener noreferrer nofollow" href="https://youtube.aaplaybook.com" target="_blank">https://youtube.aaplaybook.com</a></p>no00:35:216Veronica Figueroa: Why I Walked Away From the #1 Team in the Worldfull<![CDATA[How Noelle Nielsen Doubled Her Organization After Leaving eXp]]>In this episode of the Agent Attraction Podcast, Jon Pugh sits down with his close friend Noelle Nielsen, who built a 600 agent organization at eXp before making the difficult decision to leave and start over at Real, where she has since grown her org to over 1,300 agents. Noelle shares her unusual path from attorney to wedding photographer to realtor to cloud brokerage leader, opening up about the vulnerability of asking agents to trust her again after a brokerage change, the hidden work behind rebuilding from scratch, and why she stepped back from flashy social content to focus on relationships, empathy, and showing up for people. The conversation covers what makes a strong invitation versus a cheesy pitch, the importance of leading by example, a tearjerker story about an agent whose revenue share income became a lifeline during a cancer diagnosis, and closes with a rapid fire round covering the best and worst growth tactics in the business today.

Chapters
00:00 Intro and Noelle Nielsen's move from eXp to Real
01:57 Growing to 1,300 agents and building trust as a leader
08:09 From attorney to wedding photographer to real estate agent
17:16 What eXp taught her and the leap of faith to join Real
25:33 Becoming the chief marketer of your business
30:54 What was actually hard about rebuilding from scratch
40:07 Speed of the leader and finding value add events
44:18 Giving credit to Kim Dean and building leaders in your org
51:09 A feel good story about Courtney Benson and revenue share
56:09 Multiplier Minute rapid fire round and where to find Noelle

]]>ae63cbc1-b55a-420e-8512-525456e3cfa7Mon, 06 Jul 2026 18:04:01 GMT<p>In this episode of the Agent Attraction Podcast, Jon Pugh sits down with his close friend Noelle Nielsen, who built a 600 agent organization at eXp before making the difficult decision to leave and start over at Real, where she has since grown her org to over 1,300 agents. Noelle shares her unusual path from attorney to wedding photographer to realtor to cloud brokerage leader, opening up about the vulnerability of asking agents to trust her again after a brokerage change, the hidden work behind rebuilding from scratch, and why she stepped back from flashy social content to focus on relationships, empathy, and showing up for people. The conversation covers what makes a strong invitation versus a cheesy pitch, the importance of leading by example, a tearjerker story about an agent whose revenue share income became a lifeline during a cancer diagnosis, and closes with a rapid fire round covering the best and worst growth tactics in the business today.<br /><br />Chapters<br />00:00 Intro and Noelle Nielsen's move from eXp to Real<br />01:57 Growing to 1,300 agents and building trust as a leader<br />08:09 From attorney to wedding photographer to real estate agent<br />17:16 What eXp taught her and the leap of faith to join Real<br />25:33 Becoming the chief marketer of your business<br />30:54 What was actually hard about rebuilding from scratch<br />40:07 Speed of the leader and finding value add events<br />44:18 Giving credit to Kim Dean and building leaders in your org<br />51:09 A feel good story about Courtney Benson and revenue share<br />56:09 Multiplier Minute rapid fire round and where to find Noelle</p>no01:01:445How Noelle Nielsen Doubled Her Organization After Leaving eXpfull<![CDATA[How Hank Avink Built $3M in Rev Share on 5 Hours a Week]]>What if you could build a multi-million-dollar income on just five hours a week - and then choose to do less? In this episode, Jon Pugh sits down with Hank Avink, one of the most respected coaches in real estate and the man who sat one seat ahead of Jon in the global agent-attraction rankings at eXp. Hank breaks down the "Math vs. Drama" philosophy that's made him over $3 million in revenue share since 2016, why most big teams quietly net less than a solo agent, and the "36-to-Life" model he uses to give agents leverage without the chaos of scale.

It's a candid, tactical, occasionally blunt conversation about money, ego, integrity, and building a business that actually buys back your life.

👉 Want to see if the math works for YOU? Book a call or grab the resources here:
https://stan.store/AgentAttractionPlaybook

⏱️ CHAPTERS
00:00 Intro: $3M on Just 5 Hours a Week
01:39 Meet Hank Avink & the "One Seat Ahead" Story
03:16 Behind the Curtain + "Choose Your Hard"
08:34 The 36-to-Life Model & the Big-Team Trap
11:14 Escaping the Messy Middle: Rev Share as the Real Exit
15:47 Road to 996: Belief, Branding & Subtracting for Freedom
18:38 Wednesday Office Hours & the Three-Strike Rule
22:56 The 67% Whistleblower Story & the Legacy 500
29:04 From 1 to 96 Agents: The Only Sprint He Ever Ran
33:05 Ground-Floor Reality & the Math Nobody Teaches
38:50 The $267/Hour Lesson (Henry & the Ice Cream Store)
42:05 Bragging on Leaders & Life-Changing Stock Stories
46:50 Stock Discipline: "Run the Bases" on a Home Run
50:45 The "I Love My Broker" Objection
52:19 The Multiplier Minute: Rapid-Fire Wisdom
1:00:37 The Recipe for Growth & Where to Find Hank

🔗 CONNECT WITH HANK AVINK
Book a call: https://connectwithhank.com
Facebook: https://www.facebook.com/IGotHanked
Instagram: https://www.instagram.com/igothanked/

📲 FOLLOW THE AGENT ATTRACTION PLAYBOOK
Instagram: https://www.instagram.com/agentattractionplaybook/
YouTube: https://www.youtube.com/@AgentAttractionPlaybook
TikTok: https://www.tiktok.com/@agent.attraction

⚠️ Income and stock figures discussed reflect this guest's personal experience and are not typical or guaranteed. This is not financial or investment advice. For eXp Realty average agent earnings, see exprealty.com/income.

]]>5ec4b733-a183-4e8b-8bd8-469e11caade8Mon, 29 Jun 2026 14:30:00 GMT<p>What if you could build a multi-million-dollar income on just five hours a week - and then choose to do less? In this episode, Jon Pugh sits down with Hank Avink, one of the most respected coaches in real estate and the man who sat one seat ahead of Jon in the global agent-attraction rankings at eXp. Hank breaks down the "Math vs. Drama" philosophy that's made him over $3 million in revenue share since 2016, why most big teams quietly net less than a solo agent, and the "36-to-Life" model he uses to give agents leverage without the chaos of scale.<br /><br />It's a candid, tactical, occasionally blunt conversation about money, ego, integrity, and building a business that actually buys back your life.<br /><br />👉 Want to see if the math works for YOU? Book a call or grab the resources here:<br /><a rel="noopener noreferrer nofollow" href="https://stan.store/AgentAttractionPlaybook" target="_blank">https://stan.store/AgentAttractionPlaybook</a><br /><br />⏱️ CHAPTERS<br />00:00 Intro: $3M on Just 5 Hours a Week<br />01:39 Meet Hank Avink &amp; the "One Seat Ahead" Story<br />03:16 Behind the Curtain + "Choose Your Hard"<br />08:34 The 36-to-Life Model &amp; the Big-Team Trap<br />11:14 Escaping the Messy Middle: Rev Share as the Real Exit<br />15:47 Road to 996: Belief, Branding &amp; Subtracting for Freedom<br />18:38 Wednesday Office Hours &amp; the Three-Strike Rule<br />22:56 The 67% Whistleblower Story &amp; the Legacy 500<br />29:04 From 1 to 96 Agents: The Only Sprint He Ever Ran<br />33:05 Ground-Floor Reality &amp; the Math Nobody Teaches<br />38:50 The $267/Hour Lesson (Henry &amp; the Ice Cream Store)<br />42:05 Bragging on Leaders &amp; Life-Changing Stock Stories<br />46:50 Stock Discipline: "Run the Bases" on a Home Run<br />50:45 The "I Love My Broker" Objection<br />52:19 The Multiplier Minute: Rapid-Fire Wisdom<br />1:00:37 The Recipe for Growth &amp; Where to Find Hank<br /><br />🔗 CONNECT WITH HANK AVINK<br />Book a call: <a rel="noopener noreferrer nofollow" href="https://connectwithhank.com" target="_blank">https://connectwithhank.com</a><br />Facebook: <a rel="noopener noreferrer nofollow" href="https://www.facebook.com/IGotHanked" target="_blank">https://www.facebook.com/IGotHanked</a><br />Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/igothanked/" target="_blank">https://www.instagram.com/igothanked/</a><br /><br />📲 FOLLOW THE AGENT ATTRACTION PLAYBOOK<br />Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/agentattractionplaybook/" target="_blank">https://www.instagram.com/agentattractionplaybook/</a><br />YouTube: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@AgentAttractionPlaybook" target="_blank">https://www.youtube.com/@AgentAttractionPlaybook</a><br />TikTok: <a rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@agent.attraction" target="_blank">https://www.tiktok.com/@agent.attraction</a><br /><br />⚠️ Income and stock figures discussed reflect this guest's personal experience and are not typical or guaranteed. This is not financial or investment advice. For eXp Realty average agent earnings, see <a rel="noopener noreferrer nofollow" href="http://exprealty.com/income" target="_blank">exprealty.com/income</a>.</p>yes01:03:144How Hank Avink Built $3M in Rev Share on 5 Hours a Weekfull<![CDATA[How Amy Gregory Retired Her Husband Through Agent Attraction]]>In this episode of The Agent Attraction Podcast, Jon Pugh sits down with Amy Gregory to unpack how she built one of the most influential agent attraction organizations in real estate while prioritizing family, freedom, and leverage. Amy shares the mindset shifts that led her from selling real estate part-time as a mom of four to building an organization of hundreds of agents across the country. She reveals why social media became her greatest growth tool, the importance of paying the "visibility tax," how she identifies future leaders, why most agents overcomplicate attraction, and the leadership principles that have helped her create massive duplication. This conversation is packed with practical wisdom for agents who want to grow without sacrificing their lifestyle.

Chapters

00:00 Introduction to Amy Gregory
01:52 Building a Business Around Family and Freedom
06:09 The Biggest Misconception About Amy's Success
07:13 Discovering eXp and Agent Attraction
12:03 Running the Revenue Share Numbers
18:30 The Reality of Building Agent Attraction
21:26 The Chip on Her Shoulder That Fueled Growth
26:19 Why Solo Agents Became Her Niche
31:22 Leveraging Communities Instead of Managing People
41:35 The Stories That Make Agent Attraction Worth It
43:01 The Visibility Tax and Social Media Growth
52:23 Rapid Fire Leadership and Attraction Advice

]]>ccf21988-a5c2-459e-a64b-b643057db05bFri, 26 Jun 2026 18:10:13 GMT<p>In this episode of The Agent Attraction Podcast, Jon Pugh sits down with Amy Gregory to unpack how she built one of the most influential agent attraction organizations in real estate while prioritizing family, freedom, and leverage. Amy shares the mindset shifts that led her from selling real estate part-time as a mom of four to building an organization of hundreds of agents across the country. She reveals why social media became her greatest growth tool, the importance of paying the "visibility tax," how she identifies future leaders, why most agents overcomplicate attraction, and the leadership principles that have helped her create massive duplication. This conversation is packed with practical wisdom for agents who want to grow without sacrificing their lifestyle.<br /><br />Chapters<br /><br />00:00 Introduction to Amy Gregory<br />01:52 Building a Business Around Family and Freedom<br />06:09 The Biggest Misconception About Amy's Success<br />07:13 Discovering eXp and Agent Attraction<br />12:03 Running the Revenue Share Numbers<br />18:30 The Reality of Building Agent Attraction<br />21:26 The Chip on Her Shoulder That Fueled Growth<br />26:19 Why Solo Agents Became Her Niche<br />31:22 Leveraging Communities Instead of Managing People<br />41:35 The Stories That Make Agent Attraction Worth It<br />43:01 The Visibility Tax and Social Media Growth<br />52:23 Rapid Fire Leadership and Attraction Advice</p>no00:57:003How Amy Gregory Retired Her Husband Through Agent Attractionfull<![CDATA[From 400 Agents to 90,000: The eXp Growth Story with Dave Conord]]>In this episode of The Agent Attraction Podcast, Jon Pugh sits down with former eXp Realty President Dave Conord to unpack the incredible growth story behind one of the fastest-growing brokerages in real estate history. Dave shares what initially caught his attention about eXp when the company had only 400 agents, why he believed the model could change the industry, and how leadership, community, culture, and long-term thinking fueled massive expansion. The conversation dives deep into agent attraction, creating value for people, building authentic relationships, leadership development, overcoming industry skepticism, and why the future belongs to agents who focus on contribution instead of competition.

Chapters
00:00 Introduction to Dave Conord and eXp Growth
02:30 Discovering eXp at Just 400 Agents
07:07 Why Community Matters in Agent Attraction
13:21 The Power of Authentic Leadership
19:34 How to Attract the Right Agents
26:11 Long-Term Thinking and Legacy Building
33:23 Serving Agents at a Higher Level
39:52 Revenue Share, Stability, and Opportunity
46:58 Leadership Lessons and Collaboration
52:46 Navigating Challenges and Industry Headwinds
58:45 The Future of Agent Attraction and Real Estate

]]>54e9fb83-e884-46bd-9278-0955a5b9404fMon, 08 Jun 2026 18:13:00 GMT<p>In this episode of The Agent Attraction Podcast, Jon Pugh sits down with former eXp Realty President Dave Conord to unpack the incredible growth story behind one of the fastest-growing brokerages in real estate history. Dave shares what initially caught his attention about eXp when the company had only 400 agents, why he believed the model could change the industry, and how leadership, community, culture, and long-term thinking fueled massive expansion. The conversation dives deep into agent attraction, creating value for people, building authentic relationships, leadership development, overcoming industry skepticism, and why the future belongs to agents who focus on contribution instead of competition.<br /><br />Chapters<br />00:00 Introduction to Dave Conord and eXp Growth<br />02:30 Discovering eXp at Just 400 Agents<br />07:07 Why Community Matters in Agent Attraction<br />13:21 The Power of Authentic Leadership<br />19:34 How to Attract the Right Agents<br />26:11 Long-Term Thinking and Legacy Building<br />33:23 Serving Agents at a Higher Level<br />39:52 Revenue Share, Stability, and Opportunity<br />46:58 Leadership Lessons and Collaboration<br />52:46 Navigating Challenges and Industry Headwinds<br />58:45 The Future of Agent Attraction and Real Estate<br /><br /></p>no01:03:142From 400 Agents to 90,000: The eXp Growth Story with Dave Conordfull<![CDATA[Joshua Smith's Blueprint for Building a 40,000 Agent Organization]]>Joshua Smith joins Jon Pugh for an in-depth conversation about building a massive agent attraction organization, creating residual income, and why he believes most agents are focused on the wrong things. Joshua shares how selling over 7,000 homes led him to realize he was constantly starting over every year, why he ignored eXp for nearly a decade, the costly mindset mistakes that delayed his growth, and the systems he used to grow one of the fastest-expanding organizations in the industry. The episode dives into leadership, mentorship, recruiting, long-term wealth creation, motivation, and the mindset required to build a business that creates true freedom.

Connect with Joshua Smith:

Instagram: https://www.instagram.com/joshuasmithgsd/
Partner with Joshua Smith: https://go.oncehub.com/PartnerwithJoshuaSmithGSD

GSD YouTube Channel: https://www.youtube.com/c/JoshuaSmithGSDMode

Chapters:

00:00 Introduction To Joshua Smith

01:08 Building A Top Real Estate Career

03:35 Why Teams Weren't The Answer

04:44 The Vision For 40,000 Agents

06:10 Work Ethic, Freedom, And Obsession

11:46 The Truth About Fast Growth

14:14 Mentors, Models, And Success Frameworks

17:47 Why Joshua Said No To eXp For Years

21:42 The Future Of Real Estate And Industry Threats

28:18 eXp vs Real And Choosing A Platform

35:19 Why Agent Attraction Creates More Leverage

37:09 The Most Rewarding Part Of Leadership

40:06 Real Success Stories From Agent Attraction

47:25 The Power Of Residual Income

48:24 Why Motivation Is Useless

57:24 Leadership, Clarity, And Long-Term Success

59:15 The Joshua Smith Success Formula

]]>8fe1a83f-b32a-406c-8f0b-a3722146777bMon, 01 Jun 2026 17:27:08 GMT<p>Joshua Smith joins Jon Pugh for an in-depth conversation about building a massive agent attraction organization, creating residual income, and why he believes most agents are focused on the wrong things. Joshua shares how selling over 7,000 homes led him to realize he was constantly starting over every year, why he ignored eXp for nearly a decade, the costly mindset mistakes that delayed his growth, and the systems he used to grow one of the fastest-expanding organizations in the industry. The episode dives into leadership, mentorship, recruiting, long-term wealth creation, motivation, and the mindset required to build a business that creates true freedom.<br /><br />Connect with Joshua Smith:</p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/joshuasmithgsd/" target="_blank">https://www.instagram.com/joshuasmithgsd/</a><br />Partner with Joshua Smith: <a rel="noopener noreferrer nofollow" href="https://go.oncehub.com/PartnerwithJoshuaSmithGSD" target="_blank">https://go.oncehub.com/PartnerwithJoshuaSmithGSD</a></p><p>GSD YouTube Channel: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/c/JoshuaSmithGSDMode" target="_blank">https://www.youtube.com/c/JoshuaSmithGSDMode</a><br /><br />Chapters: </p><p>00:00 Introduction To Joshua Smith</p><p>01:08 Building A Top Real Estate Career</p><p>03:35 Why Teams Weren't The Answer</p><p>04:44 The Vision For 40,000 Agents</p><p>06:10 Work Ethic, Freedom, And Obsession</p><p>11:46 The Truth About Fast Growth</p><p>14:14 Mentors, Models, And Success Frameworks</p><p>17:47 Why Joshua Said No To eXp For Years</p><p>21:42 The Future Of Real Estate And Industry Threats</p><p>28:18 eXp vs Real And Choosing A Platform</p><p>35:19 Why Agent Attraction Creates More Leverage</p><p>37:09 The Most Rewarding Part Of Leadership</p><p>40:06 Real Success Stories From Agent Attraction</p><p>47:25 The Power Of Residual Income</p><p>48:24 Why Motivation Is Useless</p><p>57:24 Leadership, Clarity, And Long-Term Success</p><p>59:15 The Joshua Smith Success Formula<br /></p>yes01:03:061Joshua Smith's Blueprint for Building a 40,000 Agent Organizationfull