WOI Unfiltered is a weekly podcast on PR, marketing, and the campaigns shaping culture. Partners Jenna Matthews and Emily Fisher bring sharp takes on brands, strategy, and what impact actually looks like.

]]>https://woicommunications.comRiverside.fm (https://riverside.com)Tue, 03 Nov 2026 17:57:56 GMTSat, 07 Feb 2026 02:25:34 GMT60WOI Communications<p>WOI Unfiltered is a weekly podcast on PR, marketing, and the campaigns shaping culture. Partners Jenna Matthews and Emily Fisher bring sharp takes on brands, strategy, and what impact <i>actually</i> looks like.</p>episodicWOI Communicationsjenna@woicommunications.comnoHalloween is big business and brands are pulling out all the tricks to capture consumer attention. This week on WOI Unfiltered, we're diving into the Halloween marketing wars, from nostalgic campaigns and creative activations to the power of celebrity partnerships. Plus, we're unpacking the Sydney Sweeney advertising controversy and Powerade's bold response. Who's winning the battle for attention, and which marketing moves are delivering real impact?

]]>ee86e8a5-4a35-4408-ab5e-dfe91444dcd5Thu, 29 Oct 2026 13:57:59 GMT<p>Halloween is big business and brands are pulling out all the tricks to capture consumer attention. This week on WOI Unfiltered, we're diving into the Halloween marketing wars, from nostalgic campaigns and creative activations to the power of celebrity partnerships. Plus, we're unpacking the Sydney Sweeney advertising controversy and Powerade's bold response. Who's winning the battle for attention, and which marketing moves are delivering real impact?</p>no00:34:1225Halloween Hype: Brand Battles & Marketing MagicfullBuckle up! This week on WOI Unfiltered, we're joined by Ryan Eichler, senior marketing and communications executive at the National Corvette Museum, to explore the power of storytelling in preserving one of America's most iconic automotive legacies. From shifting consumer behaviors to evolving marketing strategies, Ryan shares how the museum is keeping the Corvette story fresh, relevant and engaging for new generations of fans.

]]>a97700ae-a1f0-4249-a95a-84053ab1b474Fri, 16 Oct 2026 14:40:51 GMT<p>Buckle up! This week on WOI Unfiltered, we're joined by Ryan Eichler, senior marketing and communications executive at the National Corvette Museum, to explore the power of storytelling in preserving one of America's most iconic automotive legacies. From shifting consumer behaviors to evolving marketing strategies, Ryan shares how the museum is keeping the Corvette story fresh, relevant and engaging for new generations of fans.</p><p><br /></p>no00:37:1024Full Throttle: How Storytelling Fuels the Corvette Legacy with Ryan EichlerfullThe conversation focuses on the challenges faced by working families, including the mental load of balancing work and family responsibilities, and highlights campaigns from brands like Southwest and Lancome that address these issues. The discussion emphasizes the importance of recognizing mental health struggles and the societal expectations placed on women, while also exploring the effectiveness of marketing strategies that resonate with these themes.

]]>1da86157-4eb1-443c-990f-c3f409bafb10Wed, 14 Oct 2026 14:34:23 GMT<p>The conversation focuses on the challenges faced by working families, including the mental load of balancing work and family responsibilities, and highlights campaigns from brands like Southwest and Lancome that address these issues. The discussion emphasizes the importance of recognizing mental health struggles and the societal expectations placed on women, while also exploring the effectiveness of marketing strategies that resonate with these themes.</p><p><br /></p>no00:21:3923The “I'm Fine” Era: How Brands Are Tackling Burnout - Epi 34fullThe conversation takes a look at what brands have recently had wins (Dunkin, LL Bean, Taco Bell), and which have faced controversy (Lufthansa, Converse), along with the need for a paid, owned and earned model and the rapidly changing media landscape.

]]>d5248be3-1a32-4967-876b-04fef1ecf66aFri, 09 Oct 2026 10:57:02 GMT<p>The conversation takes a look at what brands have recently had wins (Dunkin, LL Bean, Taco Bell), and which have faced controversy (Lufthansa, Converse), along with the need for a paid, owned and earned model and the rapidly changing media landscape.</p>no00:25:4122PR 101 & The Changing Media Landscape - Epi 33fullThe conversation delves into the controversy surrounding Good Good Golf and Callaway, highlighting the importance of reputation management in the age of content creators and exploding social channels.

]]>0a1b7330-32c4-44c9-a0da-8423f19c15d9Fri, 04 Sep 2026 10:50:47 GMT<p>The conversation delves into the controversy surrounding Good Good Golf and Callaway, highlighting the importance of reputation management in the age of content creators and exploding social channels. </p>no00:32:4121Should We Have Made That Ad? Why Reputation Management is a Must - Epi 32fullIt's officially back to school and consumers are amping up spending. This episode takes a look at the latest spending data and how families are navigating the season - from brand influences to in-store experiences and the challenges of balancing costs and kids preferences.

]]>f38fe623-9a28-4269-85a4-e306fab8046eMon, 17 Aug 2026 13:15:00 GMT<p>It's officially back to school and consumers are amping up spending. This episode takes a look at the latest spending data and how families are navigating the season - from brand influences to in-store experiences and the challenges of balancing costs and kids preferences.</p>no00:23:36131Back to School Buying Trends - Epi 31fullThe conversation covers the theme of 'The Great Blur' which includes discussions about the blurred lines between work and personal life. It delves into the concept of 'Bleisure' which explores the blending of business and leisure travel, brand archives and anniversaries, and the evolving role of companies like DoorDash, which may soon be taking to the skies!

]]>d1cbb049-0406-4f49-8461-3a004700c618Mon, 10 Aug 2026 18:15:00 GMT<p>The conversation covers the theme of 'The Great Blur' which includes discussions about the blurred lines between work and personal life. It delves into the concept of 'Bleisure' which explores the blending of business and leisure travel, brand archives and anniversaries, and the evolving role of companies like DoorDash, which may soon be taking to the skies! </p><p></p>no00:29:27130The Great Blur: Bleisure, Brand Archives & Door Dash in the Air? - Epi 30fullIn this episode the team speaks with Tracy Parker about her career in media, the evolution of print magazines from editorial, advertising and hollywood stars "they're just like us," to today's celebrity (think bravo-lebrity and social influencers) and executing branded content and partnerships - from newsletters to million dollar campaigns.

]]>87842d94-186f-4caa-ae32-2afe98db4dc1Tue, 04 Aug 2026 19:15:00 GMT<p>In this episode the team speaks with Tracy Parker about her career in media, the evolution of print magazines from editorial, advertising and hollywood stars "they're just like us," to today's celebrity (think bravo-lebrity and social influencers) and executing branded content and partnerships - from newsletters to million dollar campaigns.</p><p></p>no00:25:22129The Evolution of Celebrities & Branded Content w/ Tracy Parker- Epi 29fullThe conversation delves into the topic of crisis communication outlining the three questions that need to be asked in every crisis through a look at current examples with Taylor Farms, Taco Bell and Fairlife.

]]>a15c9614-1fc3-4644-b3c5-e746a3f6bd62Wed, 22 Jul 2026 11:05:19 GMT<p>The conversation delves into the topic of crisis communication outlining the three questions that need to be asked in every crisis through a look at current examples with Taylor Farms, Taco Bell and Fairlife.</p><p></p>no00:18:50128Crisis Comms - The 3 Questions to Ask - Epi 28fullToday's chat dives into the latest in the news, specifically with Quick Serve Restaurants. We take a look at Taco Bell's latest challenges, KFCs popcorn chicken announcement (a classic fave) and they latest data around pet ownership.

]]>f0f5fe7c-8acd-4b3c-861a-0c3908839445Tue, 21 Jul 2026 22:40:47 GMT<p>Today's chat dives into the latest in the news, specifically with Quick Serve Restaurants. We take a look at Taco Bell's latest challenges, KFCs popcorn chicken announcement (a classic fave) and they latest data around pet ownership. </p>no00:31:02126Taco Bell, KFC and the latest in Pet Tech! - Epi 27fullIn this conversation with Margaux Pepper, we dive into some of the top trends from Cannes Lions 2026, the role of PR and influencers in today's creative landscape, which challenger brands came out of top, and of course the most important question: is it "can" or "con"?

]]>087869fa-885e-4ed6-bed8-c8512b8a1eecThu, 09 Jul 2026 16:48:55 GMT<p>In this conversation with Margaux Pepper, we dive into some of the top trends from Cannes Lions 2026, the role of PR and influencers in today's creative landscape, which challenger brands came out of top, and of course the most important question: is it "can" or "con"? </p><p></p><p></p>no00:37:15126Cannes Lions Takeaways with Margaux Pepper - Epi 26fullPart one of a two part look at how Cannes Lions became the most notable award show of our industry and some of the 2026 winning campaigns.

]]>3bd4fb20-36c8-4e02-92db-51005d41b315Wed, 08 Jul 2026 02:52:20 GMT<p>Part one of a two part look at how Cannes Lions became the most notable award show of our industry and some of the 2026 winning campaigns. </p>no00:24:28125A Look Cannes Lions & Who Won Big - Epi 25fullIt's SUMMER! With America 250 and the World Cup still dominating headlines we're taking another look at the latest and greatest.

]]>32f8a78c-afc9-4f90-976a-fb0b26d87a47Tue, 30 Jun 2026 19:16:10 GMT<p>It's SUMMER! With America 250 and the World Cup still dominating headlines we're taking another look at the latest and greatest. </p>no00:16:48124BONUS Epi - A Second Look at America 250 + World CupfullIn this episode the team speaks with Zach Keating, former Public Affairs officer for the U.S. Navy SEALs, about crisis communications and issues management. The conversation looks at the common threads between his role with the Navy and in corporate America as well as how to define and manage a crisis.

]]>9f91c936-1116-4c5f-be5b-17b871753aeaMon, 29 Jun 2026 20:04:30 GMT<p>In this episode the team speaks with Zach Keating, former Public Affairs officer for the U.S. Navy SEALs, about crisis communications and issues management. The conversation looks at the common threads between his role with the Navy and in corporate America as well as how to define and manage a crisis. </p><p></p>no00:32:41123Crisis Comms with Zach KeatingfullIts Pride Month and we have a special guest, Alon rivel, talking about how brands are getting it right....and wrong when marketing to the LGBTQIA+ community, as well as the parallels between marketing to families, highlighting the importance of representation and authenticity in marketing strategies.

]]>55c7b0ee-f112-474e-b898-45da6f9d9d2cWed, 17 Jun 2026 14:09:36 GMT<p>Its Pride Month and we have a special guest, Alon rivel, talking about how brands are getting it right....and wrong when marketing to the LGBTQIA+ community, as well as the parallels between marketing to families, highlighting the importance of representation and authenticity in marketing strategies.</p><p></p>no00:32:04122Pride Month with Alon Rivel - Epi 22fullA look at how brands are getting in on the World Cup action with campaigns, events and more!

]]>d16eed56-e737-490b-8968-c2bca8dfdae5Mon, 15 Jun 2026 02:27:53 GMT<p>A look at how brands are getting in on the World Cup action with campaigns, events and more! </p>no00:19:21121Soccer Soccer Soccer - Epi 21fullIn this episode Jenna and Emily talk with Brett Farmolo, founder of Featured and CEO of HARO, about the relaunch of HARO and Connectively, and the future of PR with the revamp of Featured.

]]>c97b2f98-0d27-46b6-ba77-96d2a6a1c1eeFri, 05 Jun 2026 13:16:54 GMT<p>In this episode Jenna and Emily talk with Brett Farmolo, founder of Featured and CEO of HARO, about the relaunch of HARO and Connectively, and the future of PR with the revamp of Featured. </p><p></p>no00:24:53120Brett Farmiloe Talks HARO, Featured and the future of PRfullCulture tapping Dunkin' gets culture tapping right with the Dirty Soda, and America's 250 gains steam.

]]>efb1559c-d949-4431-8055-188897b00b1dTue, 26 May 2026 13:21:33 GMT<p>Culture tapping Dunkin' gets culture tapping right with the Dirty Soda, and America's 250 gains steam.</p><p></p><p></p>no00:22:23119Culture Tapping & America's 250 - Epi 19fullThe ladies talk about content marketing and brand storytelling with the Adidas World Cup video and more

]]>99757390-33a3-4d9e-9115-3cb03b426321Fri, 22 May 2026 18:54:40 GMT<p>The ladies talk about content marketing and brand storytelling with the Adidas World Cup video and more</p>no00:18:20118Content is King - Epi 18fullThe conversation with Kelly Katapotis covers her journey from consumer PR to healthcare communications, focusing on her role at Blue Cross Blue Shield of Massachusetts, the impact of AI in healthcare, and the evolving consumer behavior in the healthcare space.

]]>9c4a1e25-d430-4202-9213-5bf35425c2acSun, 10 May 2026 23:47:00 GMT<p>The conversation with Kelly Katapotis covers her journey from consumer PR to healthcare communications, focusing on her role at Blue Cross Blue Shield of Massachusetts, the impact of AI in healthcare, and the evolving consumer behavior in the healthcare space.</p><p></p>no00:28:02117Healthcare PR and the impact of AI - Epi 17fullThe girls discuss Devil Wears Prada 2 brand collaborations, the fast rise of Gruns, and the power of Ulta Beauty World, with a deep dive into how retro, IRL and influencer continue to lead as powerful themes and tools.

]]>d0a836b2-d44c-4b4e-b32d-7d81a002c669Mon, 04 May 2026 15:45:48 GMT<p>The girls discuss Devil Wears Prada 2 brand collaborations, the fast rise of Gruns, and the power of Ulta Beauty World, with a deep dive into how retro, IRL and influencer continue to lead as powerful themes and tools. </p>no00:26:01116Devil Wears Prada 2 - Epi 16fullJoin the ladies as they talk about Kit Kat's PR win after the heist, the banning of cell phones in some restaurants + schools and how that's shifting communications strategies, and how brands are creating strong communities (hint: it's increased IRL activations).

]]>0da4227d-1380-4085-8236-b8cd98dd9e7cThu, 16 Apr 2026 20:03:32 GMT<p>Join the ladies as they talk about Kit Kat's PR win after the heist, the banning of cell phones in some restaurants + schools and how that's shifting communications strategies, and how brands are creating strong communities (hint: it's increased IRL activations).</p>no00:23:46115The Kit Kat Heist, Cell Phone Bans & Community - Epi. 15fullJoin us as we talk to hospitality PR expert, Anna Stancioff. Anna covers how she got into the industry, some of her favorite campaigns, and the shifting tides with social media and new platforms like Substack.

]]>58ac0b36-baab-4a62-807f-9fd17fad61f6Fri, 10 Apr 2026 15:50:31 GMT<p>Join us as we talk to hospitality PR expert, Anna Stancioff. Anna covers how she got into the industry, some of her favorite campaigns, and the shifting tides with social media and new platforms like Substack. </p>no00:33:32114Hospitality PR with Anna Stancioff - Epi. 14fullA recap of the Boston Globe Working Mothers Conference, including thoughts on the unique time we're living in, the impacts of anxiety and role of social media, and the importance of putting yourself out there.

]]>34785954-1e33-4596-bf5d-0390d877b34bTue, 31 Mar 2026 17:57:49 GMT<p>A recap of the Boston Globe Working Mothers Conference, including thoughts on the unique time we're living in, the impacts of anxiety and role of social media, and the importance of putting yourself out there. </p><p></p>no00:23:42113Working & Parenting in Today's Society - Epi. 13fullJoin us for some personal chatting + how GLP-1s are proving to be beneficial for some companies and a challenge for others.

]]>676170a8-3ea4-4e42-8ab5-9535dacf1db8Thu, 26 Mar 2026 16:33:35 GMT<p>Join us for some personal chatting + how GLP-1s are proving to be beneficial for some companies and a challenge for others.</p><p></p>no00:19:38112How GLP-1s are Impacting the Food & Bev Industry - Epi. 12fullThe ladies welcome entrepreneur, Meghan Block, to the pod for an engaging conversation about the evolution of social media marketing, the importance of authenticity and engagement, and the impact of micro-influencers.

]]>f5d90857-d4a3-4da7-bd43-f767806ad7b8Thu, 19 Mar 2026 15:41:48 GMT<p>The ladies welcome entrepreneur, Meghan Block, to the pod for an engaging conversation about the evolution of social media marketing, the importance of authenticity and engagement, and the impact of micro-influencers.</p><p></p>no00:37:28111The Power of Social Done Right - Epi. 11fullJoin the ladies as the talk through this week's eye-catching campaigns, including updates from Target and the latest happenings in the airline industry.

]]>7de4a066-42c4-4062-a324-5e224af5ed07Tue, 10 Mar 2026 21:11:45 GMT<p>Join the ladies as the talk through this week's eye-catching campaigns, including updates from Target and the latest happenings in the airline industry. </p>no00:21:36110Fun Friday - Episode 10fullWOI Unfiltered welcomes its first guest, Renee Barone Brooks, SVP at Praytell. Renee takes time to catch us up on the beverage industry as well as one of our favorite new campaigns from Burger King.

]]>558407b5-9b4a-4ad9-8c9f-7c0cadf34bc9Sun, 01 Mar 2026 20:32:58 GMT<p>WOI Unfiltered welcomes its first guest, Renee Barone Brooks, SVP at Praytell. Renee takes time to catch us up on the beverage industry as well as one of our favorite new campaigns from Burger King.</p>no00:35:1119A Deep Dive into the Beverage Industry - Epi. 9fullJoin us as we chat about some of this years ad trends during the Super Bowl and our favorite spots.

]]>5d9d1839-d89e-4d33-9713-449a3778df59Fri, 13 Feb 2026 02:55:45 GMT<p>Join us as we chat about some of this years ad trends during the Super Bowl and our favorite spots. </p>no00:21:28Hot Takes on the Super Bowl Ads - Epi. 8fullJenna & Emily chat before the Big Game about current teasers, shifts in daytime talk shows and a fun new campaign from McDonalds.

]]>15885fbd-5e6b-4edb-9258-131c314bb99fFri, 13 Feb 2026 00:08:18 GMT<p>Jenna &amp; Emily chat before the Big Game about current teasers, shifts in daytime talk shows and a fun new campaign from McDonalds.</p>no00:19:43Super Bowl Predictions & McDonalds Caviar - Epi 7fullEmily & Jenna talk snowpocalypse 2026, a shift toward IRL events, reaching Gen A, and more.

]]>be63984a-9f5e-4c33-a449-5e33b5fd1408Tue, 10 Feb 2026 14:41:14 GMT<p>Emily &amp; Jenna talk snowpocalypse 2026, a shift toward IRL events, reaching Gen A, and more.</p>no00:19:4516Snow Days & IRL Events - Epi 6fullJoin us to chat brand integrations, influencer marketing, the power of Starbucks and our fave new campaign from Heinz.

]]>4f8cf4e4-e6d8-4272-a90b-fd0554f201c3Tue, 10 Feb 2026 14:39:47 GMT<p>Join us to chat brand integrations, influencer marketing, the power of Starbucks and our fave new campaign from Heinz.</p>no00:21:0115Influencer Marketing & Brand Integrations - Epi 5fullHear the latest food and beverage trends of 2026 along with thoughts on Aldi, McCormick and more.

]]>c8157feb-2384-46fa-bc68-8203c1afdf61Tue, 10 Feb 2026 14:37:31 GMT<p>Hear the latest food and beverage trends of 2026 along with thoughts on Aldi, McCormick and more.</p>no00:22:3614Food and Bev Trends - Epi 4fullJenna and Emily talk holiday vacations, gifting trends, the rise of retro, and New Year’s Resolutions

]]>0b4a54c3-e3d9-4fa2-bf3b-a6bf5f7617faTue, 10 Feb 2026 14:22:31 GMT<p>Jenna and Emily talk holiday vacations, gifting trends, the rise of retro, and New Year’s Resolutions</p>no00:28:3213Holiday Survival, Gifting & Resolutions - Epi. 3fullJenna and Emily talk holiday gifting trends, financial considerations, gifting ideas, and the Denny's Sticky Kicks campaign.

]]>96b7b61d-5593-4008-ae18-6841456cf1edTue, 10 Feb 2026 14:12:51 GMT<p>Jenna and Emily talk holiday gifting trends, financial considerations, gifting ideas, and the Denny's Sticky Kicks campaign.</p>no00:17:3212Holiday Trends and Denny's Sticky Kicks - Epi. 2fullIntroducing WOI Unfiltered. We'll chat about the intentions of WOI Unfiltered, the Omnicom Merger and what's ahead.

]]>8543186a-1b1f-4882-a9a6-d8d903cb5cfcTue, 10 Feb 2026 14:09:14 GMT<p>Introducing WOI Unfiltered. We'll chat about the intentions of WOI Unfiltered, the Omnicom Merger and what's ahead.</p>no00:23:0511Welcome to WOI Unfiltered - Epi. 1full