<![CDATA[lite lounge]]>How did they do that? Every business owner has asked it, usually mid-scroll, staring at a campaign the whole internet can't stop talking about. Lite Lounge is where we dig into the answer.

Hosted by Alex and Ace, this is MailerLite's marketing hangout. We talk about all things marketing, from the campaigns everyone's watching to sit downs with the pros and business owners behind them. Whatever's on the table, you leave with something you can actually use.

No jargon or guru talk. Just real conversations about what really works.

From the team at MailerLite.

]]>www.mailerlite.comRiverside.fm (https://riverside.com)Fri, 11 Sep 2026 05:14:57 GMTSat, 15 Aug 2026 02:17:08 GMT60MailerLite<p>How did they do that? Every business owner has asked it, usually mid-scroll, staring at a campaign the whole internet can't stop talking about. Lite Lounge is where we dig into the answer.</p><p></p><p>Hosted by Alex and Ace, this is MailerLite's marketing hangout. We talk about all things marketing, from the campaigns everyone's watching to sit downs with the pros and business owners behind them. Whatever's on the table, you leave with something you can actually use.</p><p></p><p>No jargon or guru talk. Just real conversations about what really works.</p><p>From the team at MailerLite.</p>episodicMailerLitetech@mailerlite.comno<![CDATA[How $1,500 and a "Dumb Idea" Made $263 Million]]>How did a canned water brand reach a multi-billion-dollar valuation by turning internet hate comments into heavy metal albums, selling skateboards mixed with Tony Hawk’s blood, and tasing critics in blind taste tests?

In this video, Ace and Alex from MailerLite break down the genius (and completely unhinged) marketing strategy behind Liquid Death.

Discover how founder Mike Cesario built an entertainment brand disguise as a beverage company, why comedy is their ultimate brand moat, how they generated 225k+ email signups with a single campaign, and why they’re leading the non-alcoholic shift for Gen Z.

]]>833824e4-b00b-4500-9c54-620325f9bce0Thu, 20 Aug 2026 00:49:14 GMT<p>How did a canned water brand reach a multi-billion-dollar valuation by turning internet hate comments into heavy metal albums, selling skateboards mixed with Tony Hawk’s blood, and tasing critics in blind taste tests?<br /><br />In this video, Ace and Alex from MailerLite break down the genius (and completely unhinged) marketing strategy behind Liquid Death.<br /><br />Discover how founder Mike Cesario built an entertainment brand disguise as a beverage company, why comedy is their ultimate brand moat, how they generated 225k+ email signups with a single campaign, and why they’re leading the non-alcoholic shift for Gen Z.</p>no00:30:5911How $1,500 and a "Dumb Idea" Made $263 Millionfull