staying out of court!

Why does leadership feel so lonely at the top? This conversation unpacks what coaching really is, why some

people can't be coached, the difference between feedback and opinions, and why most of us are far less self-

aware than we think.

We discussed:

◼ Why "last chance" coaching seldom if ever actually works

◼ How one conversation sparked a coaching certification that same night

◼ Why most people are far less self-aware than they think

◼ How often you should actually retake a personality test

◼ Why everyone calling themselves a coach is a real problem

00:00:00 Intro

00:03:13 Have You Fired an Uncoachable Client?

00:08:55 How One Session Changed Everything

00:12:46 Why Is Leadership So Lonely?

00:19:15 Fact or Fiction: Can Anyone Be Coached?

00:23:06 Are Personality Tests Overrated?

00:31:13 What Should Coaching Get Rid Of?

Host: Liz Mbwambo

LinkedIn: https://www.linkedin.com/in/lizmbwambo/

Upwynn Marketing: https://www.linkedin.com/company/upwynnmarketing/home/

Guest: Leslie Mizerak

LinkedIn: https://www.linkedin.com/in/lesliemizerak/

Get Courageous Coaching: https://getcourageous.com

Find us

YouTube: https://www.youtube.com/@upwynnmarketing

Spotify: https://open.spotify.com/show/5DUWTbrFbbyWDEgq4VbqMz

Apple Podcasts: https://podcasts.apple.com/us/podcast/in-other-peoples-business/id6818793731

Want to be our next guest? Email ______________ with your information.

Why rebrands can't fix positioning, why more content rarely means more growth, and why your website may soon market to bots. Plus: reports that answer questions, campaigns that need constant care, and when walking away from a client is right.

We discussed:

◼ Why a 37-page report still can't tell you if marketing works

◼ Why three strategic posts beat posting every single day

◼ How a 20-year-old holiday ad saves a brand its budget

◼ The ninety-day handover plan that finished in just four weeks

◼ Why doubling your ad spend won't double your phone calls

00:00:00 Intro

00:03:30 From Teacher to Accidental Marketer

00:07:00 Why Go Back to Agency Life?

00:13:00 A 90-Day Plan Done in 4 Weeks

00:21:00 What Is KPI Infrastructure, Really?

00:25:00 Does Posting Every Day Actually Work?

00:27:30 Can a Rebrand Fix Positioning?

00:32:00 Is SEO Dead or Just Changed?

00:37:00 Should Winning Campaigns Run Forever?

00:40:00 When Should You Fire a Client?

00:43:00 The Volume Fad That Wastes Budgets

00:45:30 Never the Smartest in the Room

00:49:00 Overrated or Underrated?

00:51:00 Kill Random Acts of Marketing

️ Host: Liz Mbwambo

LinkedIn: https://www.linkedin.com/in/lizmbwambo/

Upwynn Marketing: https://www.linkedin.com/company/upwynnmarketing/home/

🎧 Find us

YouTube: https://www.youtube.com/@upwynnmarketing

Spotify: https://open.spotify.com/show/5DUWTbrFbbyWDEgq4VbqMz

Apple Podcasts: https://podcasts.apple.com/us/podcast/in-other-peoples-business/id6818793731

Why growing businesses hire backwards, why 20–30% agency fees hurt small companies, how AI is flooding hiring with fake candidates and recruiters, and the overlooked red flags that separate a quick fill from a long-term hire.

We discussed:

◼ Why posting a job and hoping is your biggest hiring mistake

◼ The 20–30% agency fee that quietly drains growing businesses

◼ How AI is creating fake candidates, companies, and recruiters

◼ The candidate red flag most hiring managers completely miss

◼ Why taking 2–3 extra weeks to hire saves you long-term

🎙️ Host: Liz Mbwambo

LinkedIn: https://www.linkedin.com/in/lizmbwambo/

Upwynn Marketing: https://www.linkedin.com/company/upwynnmarketing/home/

🎤 Guest: Laura McDonough

LinkedIn: https://www.linkedin.com/in/lauragmcdonough/

L. Rose Recruiting: https://www.linkedin.com/company/l-rose-recruiting/home/

🎧 Find us

YouTube: https://www.youtube.com/@upwynnmarketing

Spotify: coming soon

Apple Podcasts: coming soon

Website: Upwynnmarketing.com