<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Your SEO Coach with Sam Sarsten]]></title><description><![CDATA[<p>Hey, my name's Sam and in case we haven't met... I'm your SEO coach.</p><p></p><p>My mission is to help broke web designers become unbroke.</p><p></p><p>I get it. I started offering web design because I wanted the time freedom that comes with owning an online business, but I quickly found myself trapped in feast or famine.</p><p></p><p>I tried to claw my way out my offering local SEO, but it was so hard find resources in a cohesive fashion. I was able to slap together systems using bubble gum and duct tape. Then, in 2024, I started teaching web designers and freelancers how to build multi-six-figure SEO businesses of their own. </p><p></p><p>My agency has made over $500K and is still growing. I currently work less than 20 hours a week in my agency and our clients continue to get amazing results.</p><p></p><p>If you're sick of being broke, or undercharging, or not having enough to hire, or not sure how to offer SEO, or wanting to offer AI SEO and don't know where to start... this show is for you. </p><p></p><p>Whether you've been a web designer for decades or you have zero experience, I friggin' got you!</p><p></p><p>New episodes every other Saturday. Start with Episode 1, binge the success stories, then keep going.</p><p></p><p>Let's do this!!</p>]]></description><link>https://samsarsten.com/podcast</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Thu, 10 Sep 2026 15:23:22 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/gSvce3lX.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Sam Sarsten]]></author><pubDate>Fri, 21 Aug 2026 23:58:38 GMT</pubDate><copyright><![CDATA[2026 Sam Sarsten]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Marketing]]></category><category><![CDATA[Entrepreneurship]]></category><itunes:author>Sam Sarsten</itunes:author><itunes:summary>&lt;p&gt;Hey, my name&apos;s Sam and in case we haven&apos;t met... I&apos;m your SEO coach.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;My mission is to help broke web designers become unbroke.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;I get it. I started offering web design because I wanted the time freedom that comes with owning an online business, but I quickly found myself trapped in feast or famine.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;I tried to claw my way out my offering local SEO, but it was so hard find resources in a cohesive fashion. I was able to slap together systems using bubble gum and duct tape. Then, in 2024, I started teaching web designers and freelancers how to build multi-six-figure SEO businesses of their own. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;My agency has made over $500K and is still growing. I currently work less than 20 hours a week in my agency and our clients continue to get amazing results.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;If you&apos;re sick of being broke, or undercharging, or not having enough to hire, or not sure how to offer SEO, or wanting to offer AI SEO and don&apos;t know where to start... this show is for you. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Whether you&apos;ve been a web designer for decades or you have zero experience, I friggin&apos; got you!&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;New episodes every other Saturday. Start with Episode 1, binge the success stories, then keep going.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Let&apos;s do this!!&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Sam Sarsten</itunes:name><itunes:email>sam@thencandesigns.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/><itunes:category text="Entrepreneurship"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/logos/8dc6e9b3-3e1e-4287-b70c-757c7d9847fe.png"/><item><title><![CDATA[SEO allowed her to quit her job and build a team in under a year]]></title><description><![CDATA[<p>Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): <a rel="noopener noreferrer nofollow" href="https://samsarsten.com/ai-visibility-starter-kit/" target="_blank">https://samsarsten.com/ai-visibility-starter-kit/</a></p><p>Join Alexia in the Academy with this deal: <a rel="noopener noreferrer nofollow" href="https://localseoacademy.co/best-deal" target="_blank">https://localseoacademy.co/best-deal</a></p><p></p><p>Alexia Lynn shares her origin story, from building her first website to evolving into a branding, web design, and SEO expert. She discusses her design background, love for Pixar, and her journey to becoming a full-time entrepreneur. The conversation delves into her experience with hiring team members and the importance of stable monthly recurring revenue in scaling her business. Alexia Lynn shares her journey of hiring VAs, her big vision for her agency, and the impact of SEO on her business. She also discusses the importance of being true to oneself and the value of results in sales.</p><p></p><p>Takeaways</p><ul><li>Entrepreneurial journey</li><li>Evolution of services</li><li>Impact of design background</li><li>Importance of stable monthly recurring revenue</li><li>Hiring and team structure Hiring VAs can help with time management and task delegation.</li><li>SEO has had a significant impact on Alexia's business growth and client success.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Future Vision and Team Structure</li><li>26:15 Finding and Hiring VAs</li><li>28:34 Big Vision and Agency Growth</li><li>30:08 Toastmasters and Public Speaking</li><li>31:03 Impact of SEO on Business</li><li>36:48 Dealing with Burnout</li></ul>]]></description><guid isPermaLink="false">e7124aec-19af-46ec-be45-e1e50de8ef6a</guid><dc:creator><![CDATA[Sam Sarsten]]></dc:creator><pubDate>Sat, 29 Aug 2026 16:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/94aa5b1da99ffe7aba47699f089ccfdbd7cd7e4b2ffeb72e5f301bf89a155ca7/eyJlcGlzb2RlSWQiOiJlNzEyNGFlYy0xOWFmLTQ2ZWMtYmU0NS1lMWU1MGRlOGVmNmEiLCJwb2RjYXN0SWQiOiIxYjNlYmE1MS1lOTQ5LTQ4MWMtOTBmZS1hMDA3ZDk4NTc5ZTciLCJhY2NvdW50SWQiOiI2OWYyZTJhMTZhYjcxNThiYjViZjhjYTciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyMjUxMTkwNTJhYjc3MTMyMDU1MjhkL3NhbS1zYXJzdGVucy1zdHVkaW8tY29tcG9zZXItMjAyNi02LTVfXzYtMzEtMjEubXAzIn0=.mp3" length="100168246" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/episodes/e7124aec-19af-46ec-be45-e1e50de8ef6a/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://samsarsten.com/ai-visibility-starter-kit/&quot; target=&quot;_blank&quot;&gt;https://samsarsten.com/ai-visibility-starter-kit/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Join Alexia in the Academy with this deal: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://localseoacademy.co/best-deal&quot; target=&quot;_blank&quot;&gt;https://localseoacademy.co/best-deal&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Alexia Lynn shares her origin story, from building her first website to evolving into a branding, web design, and SEO expert. She discusses her design background, love for Pixar, and her journey to becoming a full-time entrepreneur. The conversation delves into her experience with hiring team members and the importance of stable monthly recurring revenue in scaling her business. Alexia Lynn shares her journey of hiring VAs, her big vision for her agency, and the impact of SEO on her business. She also discusses the importance of being true to oneself and the value of results in sales.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Takeaways&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Entrepreneurial journey&lt;/li&gt;&lt;li&gt;Evolution of services&lt;/li&gt;&lt;li&gt;Impact of design background&lt;/li&gt;&lt;li&gt;Importance of stable monthly recurring revenue&lt;/li&gt;&lt;li&gt;Hiring and team structure Hiring VAs can help with time management and task delegation.&lt;/li&gt;&lt;li&gt;SEO has had a significant impact on Alexia&apos;s business growth and client success.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:00 Future Vision and Team Structure&lt;/li&gt;&lt;li&gt;26:15 Finding and Hiring VAs&lt;/li&gt;&lt;li&gt;28:34 Big Vision and Agency Growth&lt;/li&gt;&lt;li&gt;30:08 Toastmasters and Public Speaking&lt;/li&gt;&lt;li&gt;31:03 Impact of SEO on Business&lt;/li&gt;&lt;li&gt;36:48 Dealing with Burnout&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:52:10</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/logos/8dc6e9b3-3e1e-4287-b70c-757c7d9847fe.png"/><itunes:episode>5</itunes:episode><itunes:title>SEO allowed her to quit her job and build a team in under a year</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Full-time mom thanks to a few SEO plans]]></title><description><![CDATA[<p>Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): <a rel="noopener noreferrer nofollow" href="https://samsarsten.com/ai-visibility-starter-kit/" target="_blank">https://samsarsten.com/ai-visibility-starter-kit/</a></p><p>Join Alyssa in the Academy with this deal: <a rel="noopener noreferrer nofollow" href="https://localseoacademy.co/best-deal" target="_blank">https://localseoacademy.co/best-deal</a></p><p></p><p>Alyssa Todd shares her journey from a corporate R&amp;D engineer to a solopreneur web designer, emphasizing the importance of time freedom and flexibility. She discusses her early learning experiences, portfolio projects, and the growth of her web design business. Alyssa also highlights her transition to full-time entrepreneurship as a stay-at-home mom and the significance of celebrating small wins. Additionally, she shares insights on the value of coaching and learning by doing, offering encouragement to moms in the web design industry.</p><p></p><p>Takeaways</p><ul><li>Time freedom and flexibility are key motivators for transitioning to entrepreneurship.</li><li>Learning by doing and seeking coaching support can build confidence and accelerate growth.</li><li>Moms in the web design industry should prioritize their own pace and not compare themselves to others.</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Origin Story: From Engineer to Solopreneur</li><li>02:00 Learning and Transitioning to Web Design</li><li>03:00 Early Projects and Growth</li><li>04:13 Balancing Business and Motherhood</li><li>07:29 Adding SEO as a Service</li><li>25:09 The Value of Coaching and Learning by Doing</li><li>33:18 Encouragement for Moms in Web Design</li></ul>]]></description><guid isPermaLink="false">9be8c008-b287-4788-a1b3-a79f96c1f67d</guid><dc:creator><![CDATA[Sam Sarsten]]></dc:creator><pubDate>Sat, 29 Aug 2026 15:45:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/b0fce44ea4613c443b95cc9dcba5a7ccb55ea9b6715d36a101b5d100756cf35b/eyJlcGlzb2RlSWQiOiI5YmU4YzAwOC1iMjg3LTQ3ODgtYTFiMy1hNzlmOTZjMWY2N2QiLCJwb2RjYXN0SWQiOiIxYjNlYmE1MS1lOTQ5LTQ4MWMtOTBmZS1hMDA3ZDk4NTc5ZTciLCJhY2NvdW50SWQiOiI2OWYyZTJhMTZhYjcxNThiYjViZjhjYTciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExMTExNWI5ZmQ3NTVlNjdjMGRlMzUwL3NhbS1zYXJzdGVucy1zdHVkaW8tY29tcG9zZXItMjAyNi01LTIzX180LTMwLTUxLm1wMyJ9.mp3" length="68313904" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/episodes/9be8c008-b287-4788-a1b3-a79f96c1f67d/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://samsarsten.com/ai-visibility-starter-kit/&quot; target=&quot;_blank&quot;&gt;https://samsarsten.com/ai-visibility-starter-kit/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Join Alyssa in the Academy with this deal: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://localseoacademy.co/best-deal&quot; target=&quot;_blank&quot;&gt;https://localseoacademy.co/best-deal&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Alyssa Todd shares her journey from a corporate R&amp;amp;D engineer to a solopreneur web designer, emphasizing the importance of time freedom and flexibility. She discusses her early learning experiences, portfolio projects, and the growth of her web design business. Alyssa also highlights her transition to full-time entrepreneurship as a stay-at-home mom and the significance of celebrating small wins. Additionally, she shares insights on the value of coaching and learning by doing, offering encouragement to moms in the web design industry.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Takeaways&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Time freedom and flexibility are key motivators for transitioning to entrepreneurship.&lt;/li&gt;&lt;li&gt;Learning by doing and seeking coaching support can build confidence and accelerate growth.&lt;/li&gt;&lt;li&gt;Moms in the web design industry should prioritize their own pace and not compare themselves to others.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:00 The Origin Story: From Engineer to Solopreneur&lt;/li&gt;&lt;li&gt;02:00 Learning and Transitioning to Web Design&lt;/li&gt;&lt;li&gt;03:00 Early Projects and Growth&lt;/li&gt;&lt;li&gt;04:13 Balancing Business and Motherhood&lt;/li&gt;&lt;li&gt;07:29 Adding SEO as a Service&lt;/li&gt;&lt;li&gt;25:09 The Value of Coaching and Learning by Doing&lt;/li&gt;&lt;li&gt;33:18 Encouragement for Moms in Web Design&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:35:35</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/logos/8dc6e9b3-3e1e-4287-b70c-757c7d9847fe.png"/><itunes:episode>4</itunes:episode><itunes:title>Full-time mom thanks to a few SEO plans</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[3X'd his MRR with one sales call]]></title><description><![CDATA[<p>Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): <a rel="noopener noreferrer nofollow" href="https://samsarsten.com/ai-visibility-starter-kit/" target="_blank">https://samsarsten.com/ai-visibility-starter-kit/</a></p><p>Join Johnny in the Academy with this deal: <a rel="noopener noreferrer nofollow" href="https://localseoacademy.co/best-deal" target="_blank">https://localseoacademy.co/best-deal</a></p><p></p><p>Johnny shares his journey into web design, from the early days of Dreamweaver to his current focus on local SEO. He discusses his experience in the Web Designer Pro community and the impact of the Local SEO Academy on his business. Johnny also shares his long-term vision for his agency and the importance of building a team. The conversation covers topics such as team building, long-term vision, business services, and financial forecasting. Johnny shares insights on branding, website development, and the importance of focusing on one thing at a time. He also emphasizes the significance of forecasting and budgeting for business success.</p><p></p><p>Takeaways</p><ul><li>Web Design Evolution</li><li>Impact of Local SEO Academy</li><li>Long-Term Vision for Agency Team building and long-term vision are crucial for business growth.</li><li>Focusing on one thing at a time is essential for success in web design and development.</li><li>Financial forecasting and budgeting are key to maintaining a stable income and business growth.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Journey into Web Design</li><li>02:56 Impact of Local SEO Academy</li><li>19:00 Long-Term Vision for Agency</li><li>22:02 Building a Team and Long-Term Vision</li><li>25:05 Business Services and Branding</li><li>42:23 Financial Forecasting and Budgeting</li></ul>]]></description><guid isPermaLink="false">431a64bf-d871-426f-9898-1c39ed4444d1</guid><dc:creator><![CDATA[Sam Sarsten]]></dc:creator><pubDate>Sat, 29 Aug 2026 15:30:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/1a54b5a90ecf42e0f0060ff8196ac5d7879a36ef2266f5218491684a78a8ddef/eyJlcGlzb2RlSWQiOiI0MzFhNjRiZi1kODcxLTQyNmYtOTg5OC0xYzM5ZWQ0NDQ0ZDEiLCJwb2RjYXN0SWQiOiIxYjNlYmE1MS1lOTQ5LTQ4MWMtOTBmZS1hMDA3ZDk4NTc5ZTciLCJhY2NvdW50SWQiOiI2OWYyZTJhMTZhYjcxNThiYjViZjhjYTciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmZDBkMjA0MTZhMDZlZmQ3ZGI1OGU4L3NhbS1zYXJzdGVucy1zdHVkaW8tY29tcG9zZXItMjAyNi01LThfXzAtNy0yNi5tcDMifQ==.mp3" length="77376095" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/episodes/431a64bf-d871-426f-9898-1c39ed4444d1/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://samsarsten.com/ai-visibility-starter-kit/&quot; target=&quot;_blank&quot;&gt;https://samsarsten.com/ai-visibility-starter-kit/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Join Johnny in the Academy with this deal: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://localseoacademy.co/best-deal&quot; target=&quot;_blank&quot;&gt;https://localseoacademy.co/best-deal&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Johnny shares his journey into web design, from the early days of Dreamweaver to his current focus on local SEO. He discusses his experience in the Web Designer Pro community and the impact of the Local SEO Academy on his business. Johnny also shares his long-term vision for his agency and the importance of building a team. The conversation covers topics such as team building, long-term vision, business services, and financial forecasting. Johnny shares insights on branding, website development, and the importance of focusing on one thing at a time. He also emphasizes the significance of forecasting and budgeting for business success.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Takeaways&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Web Design Evolution&lt;/li&gt;&lt;li&gt;Impact of Local SEO Academy&lt;/li&gt;&lt;li&gt;Long-Term Vision for Agency Team building and long-term vision are crucial for business growth.&lt;/li&gt;&lt;li&gt;Focusing on one thing at a time is essential for success in web design and development.&lt;/li&gt;&lt;li&gt;Financial forecasting and budgeting are key to maintaining a stable income and business growth.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:00 Journey into Web Design&lt;/li&gt;&lt;li&gt;02:56 Impact of Local SEO Academy&lt;/li&gt;&lt;li&gt;19:00 Long-Term Vision for Agency&lt;/li&gt;&lt;li&gt;22:02 Building a Team and Long-Term Vision&lt;/li&gt;&lt;li&gt;25:05 Business Services and Branding&lt;/li&gt;&lt;li&gt;42:23 Financial Forecasting and Budgeting&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:40:18</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/logos/8dc6e9b3-3e1e-4287-b70c-757c7d9847fe.png"/><itunes:episode>3</itunes:episode><itunes:title>3X&apos;d his MRR with one sales call</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[SEO plans let her chill this summer with her kids]]></title><description><![CDATA[<p>Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): <a rel="noopener noreferrer nofollow" href="https://samsarsten.com/ai-visibility-starter-kit/" target="_blank">https://samsarsten.com/ai-visibility-starter-kit/</a></p><p>Join Juliana in the Academy with this deal: <a rel="noopener noreferrer nofollow" href="https://localseoacademy.co/best-deal" target="_blank">https://localseoacademy.co/best-deal</a></p><p></p><p>Juliana Piper shares her journey from being a serial entrepreneur to becoming a successful web designer and SEO specialist. She discusses her struggles with finding a reliable website platform and her transition to using Show It. Additionally, she talks about her experience with SEO and her active involvement in the local business community. Juliana shares her journey of building a successful business while balancing family commitments and limited work hours. She emphasizes the importance of commitment, networking, and trying new strategies. Sam discusses the process of charging higher fees and the impact of recurring revenue on business stability. They also explore the challenges and rewards of growing a business while maintaining work-life balance.</p><p></p><p>Takeaways</p><ul><li>Serial entrepreneurship</li><li>Struggles with website reliability</li><li>Transition to Show It</li><li>Experience with SEO</li><li>Active involvement in the local business community Commitment and networking are key to building a successful business.</li><li>Recurring revenue and strategic services provide stability and confidence in business offerings.</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Journey of a Serial Entrepreneur</li><li>00:57 Struggles with Website Reliability</li><li>03:09 Transition to Show It</li><li>05:51 Experience with SEO</li><li>17:20 Active Involvement in the Local Business Community</li><li>24:48 Building Business Through Networking</li><li>27:16 Charging Higher Fees and Recurring Revenue</li><li>36:05 Balancing Business Growth and Work-Life Balance</li><li>42:45 Future Vision and Advice for Struggling Entrepreneurs</li></ul>]]></description><guid isPermaLink="false">9107e1aa-10b1-4c7a-be23-26a8e8f1616a</guid><dc:creator><![CDATA[Sam Sarsten]]></dc:creator><pubDate>Sat, 29 Aug 2026 15:15:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/08a18b874f6ddf6afff9ecc08b449eb41c0668148289971fccac0d1fe1090bb6/eyJlcGlzb2RlSWQiOiI5MTA3ZTFhYS0xMGIxLTRjN2EtYmUyMy0yNmE4ZThmMTYxNmEiLCJwb2RjYXN0SWQiOiIxYjNlYmE1MS1lOTQ5LTQ4MWMtOTBmZS1hMDA3ZDk4NTc5ZTciLCJhY2NvdW50SWQiOiI2OWYyZTJhMTZhYjcxNThiYjViZjhjYTciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyMjM1MWQ0ODFmZDA5MmU4NDBkNzYxL3NhbS1zYXJzdGVucy1zdHVkaW8tY29tcG9zZXItMjAyNi02LTVfXzQtMzEtNTYubXAzIn0=.mp3" length="86286985" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/episodes/9107e1aa-10b1-4c7a-be23-26a8e8f1616a/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://samsarsten.com/ai-visibility-starter-kit/&quot; target=&quot;_blank&quot;&gt;https://samsarsten.com/ai-visibility-starter-kit/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Join Juliana in the Academy with this deal: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://localseoacademy.co/best-deal&quot; target=&quot;_blank&quot;&gt;https://localseoacademy.co/best-deal&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Juliana Piper shares her journey from being a serial entrepreneur to becoming a successful web designer and SEO specialist. She discusses her struggles with finding a reliable website platform and her transition to using Show It. Additionally, she talks about her experience with SEO and her active involvement in the local business community. Juliana shares her journey of building a successful business while balancing family commitments and limited work hours. She emphasizes the importance of commitment, networking, and trying new strategies. Sam discusses the process of charging higher fees and the impact of recurring revenue on business stability. They also explore the challenges and rewards of growing a business while maintaining work-life balance.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Takeaways&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Serial entrepreneurship&lt;/li&gt;&lt;li&gt;Struggles with website reliability&lt;/li&gt;&lt;li&gt;Transition to Show It&lt;/li&gt;&lt;li&gt;Experience with SEO&lt;/li&gt;&lt;li&gt;Active involvement in the local business community Commitment and networking are key to building a successful business.&lt;/li&gt;&lt;li&gt;Recurring revenue and strategic services provide stability and confidence in business offerings.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:00 The Journey of a Serial Entrepreneur&lt;/li&gt;&lt;li&gt;00:57 Struggles with Website Reliability&lt;/li&gt;&lt;li&gt;03:09 Transition to Show It&lt;/li&gt;&lt;li&gt;05:51 Experience with SEO&lt;/li&gt;&lt;li&gt;17:20 Active Involvement in the Local Business Community&lt;/li&gt;&lt;li&gt;24:48 Building Business Through Networking&lt;/li&gt;&lt;li&gt;27:16 Charging Higher Fees and Recurring Revenue&lt;/li&gt;&lt;li&gt;36:05 Balancing Business Growth and Work-Life Balance&lt;/li&gt;&lt;li&gt;42:45 Future Vision and Advice for Struggling Entrepreneurs&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:44:56</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/logos/8dc6e9b3-3e1e-4287-b70c-757c7d9847fe.png"/><itunes:episode>2</itunes:episode><itunes:title>SEO plans let her chill this summer with her kids</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[From Food Stamps to $500K SEO Agency Owner, My Journey to Your SEO Coach]]></title><description><![CDATA[<p>Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): <a rel="noopener noreferrer nofollow" href="https://samsarsten.com/ai-visibility-starter-kit/" target="_blank">https://samsarsten.com/ai-visibility-starter-kit/</a></p><p>Best deal on my community: <a rel="noopener noreferrer nofollow" href="https://localseoacademy.co/best-deal" target="_blank">https://localseoacademy.co/best-deal</a></p><p></p><p>In this episode I share my journey from using food stamps to building two six-figure businesses and achieving time freedom. I emphasize the importance of resiliency and the power of habits and systems in achieving success. I also highlight the significance of seeking help and the impact of mentorship on my journey. I share this journey of building a successful SEO business and the challenges I faced along the way. I also hit on the importance of systematizing and delegating tasks, as well as the value of teaching and mentoring others in the industry. I end the episode encouraging listeners to define their own path to success.</p><p></p><p>Takeaways</p><ul><li>Resiliency is the most important trait for business owners and in life.</li><li>Goals are for losers, systems are for winners.</li><li>Asking for help when needed is a sign of strength.</li><li>Mentorship and guidance play a crucial role in shaping one's journey to success. Resilience</li><li>Teaching</li><li>Service</li><li>Systematization</li></ul><p></p><p>Chapters</p><ul><li>00:00 From Food Stamps to Six-Figure Businesses</li><li>03:17 The Power of Numbers and Transparency</li><li>06:11 The Journey to Time Freedom</li><li>10:57 Discovering the Path to Success</li><li>13:24 The Impact of Mentorship and Guidance</li><li>26:36 The Journey to Success</li><li>28:34 Building a Business, Not a Job</li><li>29:03 Leadership and Team Building</li><li>30:00 Embracing the Role of a Teacher</li><li>30:57 Creating Better Systems</li><li>31:27 Trusting the Team and Achieving Time Freedom</li><li>32:57 Defining Success and Individual Paths</li><li>35:19 How Can I Help You?</li><li>37:39 Local SEO Academy and Community</li><li>41:31 Tools and Resources for Business Growth</li><li>47:21 The Journey to Abundance</li></ul>]]></description><guid isPermaLink="false">9d43bd7f-d65c-47bd-ade0-fecf8f042b90</guid><dc:creator><![CDATA[Sam Sarsten]]></dc:creator><pubDate>Sat, 29 Aug 2026 15:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/755200e35543c7fb0c402df6bee6b3e37a8f868c7f4eb92b14eba89f9154d40b/eyJlcGlzb2RlSWQiOiI5ZDQzYmQ3Zi1kNjVjLTQ3YmQtYWRlMC1mZWNmOGYwNDJiOTAiLCJwb2RjYXN0SWQiOiIxYjNlYmE1MS1lOTQ5LTQ4MWMtOTBmZS1hMDA3ZDk4NTc5ZTciLCJhY2NvdW50SWQiOiI2OWYyZTJhMTZhYjcxNThiYjViZjhjYTciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE3OTdhMGJiNWZlNGRlZmM4NWU1ZjM0L3NhbS1zYXJzdGVucy1zdHVkaW8tY29tcG9zZXItMjAyNi04LTEwX185LTEzLTE1Lm1wMyJ9.mp3" length="101320977" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/episodes/9d43bd7f-d65c-47bd-ade0-fecf8f042b90/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://samsarsten.com/ai-visibility-starter-kit/&quot; target=&quot;_blank&quot;&gt;https://samsarsten.com/ai-visibility-starter-kit/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Best deal on my community: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://localseoacademy.co/best-deal&quot; target=&quot;_blank&quot;&gt;https://localseoacademy.co/best-deal&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode I share my journey from using food stamps to building two six-figure businesses and achieving time freedom. I emphasize the importance of resiliency and the power of habits and systems in achieving success. I also highlight the significance of seeking help and the impact of mentorship on my journey. I share this journey of building a successful SEO business and the challenges I faced along the way. I also hit on the importance of systematizing and delegating tasks, as well as the value of teaching and mentoring others in the industry. I end the episode encouraging listeners to define their own path to success.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Takeaways&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Resiliency is the most important trait for business owners and in life.&lt;/li&gt;&lt;li&gt;Goals are for losers, systems are for winners.&lt;/li&gt;&lt;li&gt;Asking for help when needed is a sign of strength.&lt;/li&gt;&lt;li&gt;Mentorship and guidance play a crucial role in shaping one&apos;s journey to success. Resilience&lt;/li&gt;&lt;li&gt;Teaching&lt;/li&gt;&lt;li&gt;Service&lt;/li&gt;&lt;li&gt;Systematization&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:00 From Food Stamps to Six-Figure Businesses&lt;/li&gt;&lt;li&gt;03:17 The Power of Numbers and Transparency&lt;/li&gt;&lt;li&gt;06:11 The Journey to Time Freedom&lt;/li&gt;&lt;li&gt;10:57 Discovering the Path to Success&lt;/li&gt;&lt;li&gt;13:24 The Impact of Mentorship and Guidance&lt;/li&gt;&lt;li&gt;26:36 The Journey to Success&lt;/li&gt;&lt;li&gt;28:34 Building a Business, Not a Job&lt;/li&gt;&lt;li&gt;29:03 Leadership and Team Building&lt;/li&gt;&lt;li&gt;30:00 Embracing the Role of a Teacher&lt;/li&gt;&lt;li&gt;30:57 Creating Better Systems&lt;/li&gt;&lt;li&gt;31:27 Trusting the Team and Achieving Time Freedom&lt;/li&gt;&lt;li&gt;32:57 Defining Success and Individual Paths&lt;/li&gt;&lt;li&gt;35:19 How Can I Help You?&lt;/li&gt;&lt;li&gt;37:39 Local SEO Academy and Community&lt;/li&gt;&lt;li&gt;41:31 Tools and Resources for Business Growth&lt;/li&gt;&lt;li&gt;47:21 The Journey to Abundance&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:52:46</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/logos/8dc6e9b3-3e1e-4287-b70c-757c7d9847fe.png"/><itunes:episode>1</itunes:episode><itunes:title>From Food Stamps to $500K SEO Agency Owner, My Journey to Your SEO Coach</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Your SEO Coach Podcast Trailer]]></title><description><![CDATA[<p>Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): <a rel="noopener noreferrer nofollow" href="https://samsarsten.com/ai-visibility-starter-kit/" target="_blank">https://samsarsten.com/ai-visibility-starter-kit/</a></p><p>Join my local SEO community with this deal: <a rel="noopener noreferrer nofollow" href="https://localseoacademy.co/best-deal" target="_blank">https://localseoacademy.co/best-deal</a></p><p></p><p>In this episode, I introduce the concept of Local SEO and its potential for building a sustainable business. I emphasize the importance of learning the fundamentals and avoiding shortcuts to achieve success in Local SEO.</p><p></p><p>Takeaways</p><ul><li>Local SEO as a defensible marketing platform</li><li>Focus on building a business, not a job</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Local SEO</li><li>00:30 Building a Sustainable Local SEO Business</li></ul>]]></description><guid isPermaLink="false">c17c8553-8c70-4ab1-ac23-45539924fc6e</guid><dc:creator><![CDATA[Sam Sarsten]]></dc:creator><pubDate>Sat, 22 Aug 2026 06:00:02 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/77fcdc520d4cc697510fe729c6c077406b3a3a2cef8e0b4fca9f5b088cf75789/eyJlcGlzb2RlSWQiOiJjMTdjODU1My04YzcwLTRhYjEtYWMyMy00NTUzOTkyNGZjNmUiLCJwb2RjYXN0SWQiOiIxYjNlYmE1MS1lOTQ5LTQ4MWMtOTBmZS1hMDA3ZDk4NTc5ZTciLCJhY2NvdW50SWQiOiI2OWYyZTJhMTZhYjcxNThiYjViZjhjYTciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE4OTNhMGRmMjMyMGM2ZGQxNWZkNTczL3NhbS1zYXJzdGVucy1zdHVkaW8tY29tcG9zZXItMjAyNi04LTIyX183LTU2LTI4Lm1wMyJ9.mp3" length="1494770" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/episodes/c17c8553-8c70-4ab1-ac23-45539924fc6e/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Get your FREE AI Visibility Starter Kit (32-page doc + 46-min video): &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://samsarsten.com/ai-visibility-starter-kit/&quot; target=&quot;_blank&quot;&gt;https://samsarsten.com/ai-visibility-starter-kit/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Join my local SEO community with this deal: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://localseoacademy.co/best-deal&quot; target=&quot;_blank&quot;&gt;https://localseoacademy.co/best-deal&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode, I introduce the concept of Local SEO and its potential for building a sustainable business. I emphasize the importance of learning the fundamentals and avoiding shortcuts to achieve success in Local SEO.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Takeaways&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Local SEO as a defensible marketing platform&lt;/li&gt;&lt;li&gt;Focus on building a business, not a job&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:00 Introduction to Local SEO&lt;/li&gt;&lt;li&gt;00:30 Building a Sustainable Local SEO Business&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:00:47</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1b3eba51-e949-481c-90fe-a007d98579e7/logos/8dc6e9b3-3e1e-4287-b70c-757c7d9847fe.png"/><itunes:title>Your SEO Coach Podcast Trailer</itunes:title><itunes:episodeType>trailer</itunes:episodeType></item></channel></rss>