<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[The Launch Angle]]></title><description><![CDATA[<p>Every successful launch has a story that rarely gets told.</p><p></p><p><b>Launch Angle</b> is a podcast about the real decisions behind successful pharmaceutical and biotech commercialization. Hosted by William Martino, Chief Commercial Officer, and Ben Beckley, CEO of RevHealth, each episode features candid conversations with experienced commercial leaders who have navigated high-stakes launches, compressed timelines, competitive markets, and the countless tradeoffs that determine success.</p><p></p><p>Rather than simply asking <i>what</i> happened, we explore <i>why</i>—the critical decisions, unexpected challenges, lessons learned, and moments that changed the trajectory of a launch.</p><p></p><p>As artificial intelligence reshapes the way therapies are developed, marketed, and brought to patients, we also ask an important question: <b>How would these launches be different if they happened today?</b></p><p></p><p>Whether you're preparing for your first launch or your tenth, Launch Angle offers practical insight from the people who've been there—and a fresh perspective on where commercialization is headed next.</p>]]></description><link>www.revhealth.com</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Sun, 25 Oct 2026 22:28:20 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/gKRV9RAk.rss" rel="self" type="application/rss+xml"/><author><![CDATA[RevHealth]]></author><pubDate>Thu, 23 Jul 2026 15:59:27 GMT</pubDate><copyright><![CDATA[2026 RevHealth]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Marketing]]></category><category><![CDATA[Technology]]></category><itunes:author>RevHealth</itunes:author><itunes:summary>&lt;p&gt;Every successful launch has a story that rarely gets told.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Launch Angle&lt;/b&gt; is a podcast about the real decisions behind successful pharmaceutical and biotech commercialization. Hosted by William Martino, Chief Commercial Officer, and Ben Beckley, CEO of RevHealth, each episode features candid conversations with experienced commercial leaders who have navigated high-stakes launches, compressed timelines, competitive markets, and the countless tradeoffs that determine success.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Rather than simply asking &lt;i&gt;what&lt;/i&gt; happened, we explore &lt;i&gt;why&lt;/i&gt;—the critical decisions, unexpected challenges, lessons learned, and moments that changed the trajectory of a launch.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;As artificial intelligence reshapes the way therapies are developed, marketed, and brought to patients, we also ask an important question: &lt;b&gt;How would these launches be different if they happened today?&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Whether you&apos;re preparing for your first launch or your tenth, Launch Angle offers practical insight from the people who&apos;ve been there—and a fresh perspective on where commercialization is headed next.&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>RevHealth</itunes:name><itunes:email>rev.studio@revhealth.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Technology"/><itunes:image href="https://hosting-media.riverside.com/media/podcasts/da245a41-7b74-4911-b376-8457352d19b6/logos/8a1a26c0-bfb5-4220-8306-e0c20b29d513.jpeg"/><item><title><![CDATA[Putting Patients at the Center of Launch]]></title><description><![CDATA[<p>The Launch Angle Podcast, brought to you by RevHealth, brings pharma and biotech leaders together to share stories behind different launch situations and the growing role AI has in shaping the future of commercialization.</p><p>Hosted by William Martino, Chief Commercial Officer, and Ben Beckley, CEO of RevHealth, each episode features candid conversations with experienced commercial leaders who have navigated high-stakes launches, compressed timelines, competitive markets, and the countless tradeoffs that determine success.</p><p>In episode 3, Dina Smith reflects on navigating complex launches, balancing speed with patient needs, and how emerging technology can help remove barriers and create a better treatment experience.</p>]]></description><guid isPermaLink="false">b80498e2-a71d-4b2e-b3c4-3164c4de0a7f</guid><dc:creator><![CDATA[RevHealth]]></dc:creator><pubDate>Wed, 14 Oct 2026 13:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/5238db4a33db4bc498433fae3cde46936740c1f389a78b4e09f26113a9ee8d70/eyJlcGlzb2RlSWQiOiJiODA0OThlMi1hNzFkLTRiMmUtYjNjNC0zMTY0YzRkZTBhN2YiLCJwb2RjYXN0SWQiOiJkYTI0NWE0MS03Yjc0LTQ5MTEtYjM3Ni04NDU3MzUyZDE5YjYiLCJhY2NvdW50SWQiOiI2OWFmMWQ5MzNhMzVjNzdkMTQxMmViZDkiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFjZThhYzgwNzMxZjU2MGJkNzgwNzRhL3Jldi1zdHVkaW9zcy1zdHVkaW8tSWtXUVQtMjAyNi0xMC0xM19fMTktNDctMjIubXAzIn0=.mp3" length="57788020" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/da245a41-7b74-4911-b376-8457352d19b6/episodes/b80498e2-a71d-4b2e-b3c4-3164c4de0a7f/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;The Launch Angle Podcast, brought to you by RevHealth, brings pharma and biotech leaders together to share stories behind different launch situations and the growing role AI has in shaping the future of commercialization.&lt;/p&gt;&lt;p&gt;Hosted by William Martino, Chief Commercial Officer, and Ben Beckley, CEO of RevHealth, each episode features candid conversations with experienced commercial leaders who have navigated high-stakes launches, compressed timelines, competitive markets, and the countless tradeoffs that determine success.&lt;/p&gt;&lt;p&gt;In episode 3, Dina Smith reflects on navigating complex launches, balancing speed with patient needs, and how emerging technology can help remove barriers and create a better treatment experience.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:30:06</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/da245a41-7b74-4911-b376-8457352d19b6/logos/8a1a26c0-bfb5-4220-8306-e0c20b29d513.jpeg"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:title>Putting Patients at the Center of Launch</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Keep It Simple. Make It Matter.]]></title><description><![CDATA[<p>The Launch Angle Podcast, brought to you by RevHealth, brings pharma and biotech leaders together to share stories behind different launch situations and the growing role AI has in shaping the future of commercialization.<br /><br />Hosted by William Martino, Chief Commercial Officer, and Ben Beckley, CEO of RevHealth, each episode features candid conversations with experienced commercial leaders who have navigated high-stakes launches, compressed timelines, competitive markets, and the countless tradeoffs that determine success.</p><p>In episode 2, biopharma commercial leader Eric Ostrowski makes the case for keeping commercialization simple, from building physician trust and driving change to navigate the growing role of AI.</p>]]></description><guid isPermaLink="false">01803a75-d06a-405b-a7e2-9244a566379b</guid><dc:creator><![CDATA[RevHealth]]></dc:creator><pubDate>Wed, 30 Sep 2026 13:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/3f0f0af1c00437e9907f78d9ba86768f30d74914b23611b8bea1417894e4f5a4/eyJlcGlzb2RlSWQiOiIwMTgwM2E3NS1kMDZhLTQwNWItYTdlMi05MjQ0YTU2NjM3OWIiLCJwb2RjYXN0SWQiOiJkYTI0NWE0MS03Yjc0LTQ5MTEtYjM3Ni04NDU3MzUyZDE5YjYiLCJhY2NvdW50SWQiOiI2OWFmMWQ5MzNhMzVjNzdkMTQxMmViZDkiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFiYzE5MTFlOWRhMGFjOTYzMWRlOTdkL3Jldi1zdHVkaW9zcy1zdHVkaW8tSWtXUVQtMjAyNi05LTI5X18yMC0xLTI2Lm1wMyJ9.mp3" length="102422717" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/da245a41-7b74-4911-b376-8457352d19b6/episodes/01803a75-d06a-405b-a7e2-9244a566379b/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;The Launch Angle Podcast, brought to you by RevHealth, brings pharma and biotech leaders together to share stories behind different launch situations and the growing role AI has in shaping the future of commercialization.&lt;br /&gt;&lt;br /&gt;Hosted by William Martino, Chief Commercial Officer, and Ben Beckley, CEO of RevHealth, each episode features candid conversations with experienced commercial leaders who have navigated high-stakes launches, compressed timelines, competitive markets, and the countless tradeoffs that determine success.&lt;/p&gt;&lt;p&gt;In episode 2, biopharma commercial leader Eric Ostrowski makes the case for keeping commercialization simple, from building physician trust and driving change to navigate the growing role of AI.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:53:21</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/da245a41-7b74-4911-b376-8457352d19b6/logos/8a1a26c0-bfb5-4220-8306-e0c20b29d513.jpeg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:title>Keep It Simple. Make It Matter.</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Break the Pharma Playbook]]></title><description><![CDATA[<p>The Launch Angle Podcast, brought to you by RevHealth, brings pharma and biotech leaders together to share stories behind different launch situations and the growing role AI has in shaping the future of commercialization.</p><p>Hosted by William Martino, Chief Commercial Officer, and Ben Beckley, CEO of RevHealth, each episode features candid conversations with experienced commercial leaders who have navigated high-stakes launches, compressed timelines, competitive markets, and the countless tradeoffs that determine success.</p><p>In Episode 1, Amy Saunders, a customer experience leader, shares lessons from across agencies, global pharma, and life sciences consulting on what it takes to launch smarter.</p>]]></description><guid isPermaLink="false">cdbbe0c3-74b7-449d-844e-3966267c834f</guid><dc:creator><![CDATA[RevHealth]]></dc:creator><pubDate>Wed, 23 Sep 2026 13:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/16d2c29044e5d3b281e4f00086ba726cd17d25d816add52d2cc2917328f8b164/eyJlcGlzb2RlSWQiOiJjZGJiZTBjMy03NGI3LTQ0OWQtODQ0ZS0zOTY2MjY3YzgzNGYiLCJwb2RjYXN0SWQiOiJkYTI0NWE0MS03Yjc0LTQ5MTEtYjM3Ni04NDU3MzUyZDE5YjYiLCJhY2NvdW50SWQiOiI2OWFmMWQ5MzNhMzVjNzdkMTQxMmViZDkiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFiMTg4Yjk3YzNhNWViODRiZThiZjliL3Jldi1zdHVkaW9zcy1zdHVkaW8tSWtXUVQtMjAyNi05LTIxX18xOS00Mi01MS5tcDMifQ==.mp3" length="107960677" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/da245a41-7b74-4911-b376-8457352d19b6/episodes/cdbbe0c3-74b7-449d-844e-3966267c834f/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;The Launch Angle Podcast, brought to you by RevHealth, brings pharma and biotech leaders together to share stories behind different launch situations and the growing role AI has in shaping the future of commercialization.&lt;/p&gt;&lt;p&gt;Hosted by William Martino, Chief Commercial Officer, and Ben Beckley, CEO of RevHealth, each episode features candid conversations with experienced commercial leaders who have navigated high-stakes launches, compressed timelines, competitive markets, and the countless tradeoffs that determine success.&lt;/p&gt;&lt;p&gt;In Episode 1, Amy Saunders, a customer experience leader, shares lessons from across agencies, global pharma, and life sciences consulting on what it takes to launch smarter.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:56:14</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/da245a41-7b74-4911-b376-8457352d19b6/logos/8a1a26c0-bfb5-4220-8306-e0c20b29d513.jpeg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>Break the Pharma Playbook</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Welcome to The Launch Angle]]></title><description><![CDATA[<p>The Launch Angle Podcast, brought to you by RevHealth, brings pharma and biotech leaders together to share stories behind different launch situations and the growing role AI has in shaping the future of commercialization.</p><p>Hosted by William Martino, Chief Commercial Officer, and Ben Beckley, CEO of RevHealth, each episode features candid conversations with experienced commercial leaders who have navigated high-stakes launches, compressed timelines, competitive markets, and the countless tradeoffs that determine success.</p>]]></description><guid isPermaLink="false">2bf17bb9-7fd7-4a69-ad4a-beec651fa084</guid><dc:creator><![CDATA[RevHealth]]></dc:creator><pubDate>Tue, 15 Sep 2026 16:05:03 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/cd6a56ef2a24a6d2113dfc1664c055c5c21bade5040b863b494c404fbd59d9d0/eyJlcGlzb2RlSWQiOiIyYmYxN2JiOS03ZmQ3LTRhNjktYWQ0YS1iZWVjNjUxZmEwODQiLCJwb2RjYXN0SWQiOiJkYTI0NWE0MS03Yjc0LTQ5MTEtYjM3Ni04NDU3MzUyZDE5YjYiLCJhY2NvdW50SWQiOiI2OWFmMWQ5MzNhMzVjNzdkMTQxMmViZDkiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFhOTZkOGE3YWZmZTlhMjAxMWQwZDFmL3Jldi1zdHVkaW9zcy1zdHVkaW8tSWtXUVQtMjAyNi05LTE1X18xNi04LTQ1Lm1wMyJ9.mp3" length="4305963" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/da245a41-7b74-4911-b376-8457352d19b6/episodes/2bf17bb9-7fd7-4a69-ad4a-beec651fa084/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;The Launch Angle Podcast, brought to you by RevHealth, brings pharma and biotech leaders together to share stories behind different launch situations and the growing role AI has in shaping the future of commercialization.&lt;/p&gt;&lt;p&gt;Hosted by William Martino, Chief Commercial Officer, and Ben Beckley, CEO of RevHealth, each episode features candid conversations with experienced commercial leaders who have navigated high-stakes launches, compressed timelines, competitive markets, and the countless tradeoffs that determine success.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:02:14</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/da245a41-7b74-4911-b376-8457352d19b6/episodes/2bf17bb9-7fd7-4a69-ad4a-beec651fa084/images/b361d851-b307-448d-9ffc-67a86ed18ae3.jpeg"/><itunes:season>1</itunes:season><itunes:title>Welcome to The Launch Angle</itunes:title><itunes:episodeType>trailer</itunes:episodeType></item></channel></rss>