<![CDATA[Are You Paying Attention?]]>“Are You Paying Attention?” is a smart, sharp, industry-facing podcast exploring the evolving world of attention metrics, media effectiveness, CTV realities, and the future of advertising measurement. Hosted by Protected by Mediaocean SVP of Market Enablement, Verification, Sara Maskivish, the show combines myth-busting, practitioner insight, and real-world analysis to answer one central question: 

In a fragmented media landscape, what actually captures (and deserves) consumer attention? 

]]>https://riverside.comRiverside.fm (https://riverside.com)Tue, 21 Jul 2026 02:33:56 GMTTue, 14 Jul 2026 16:18:31 GMT60The Mediaocean Podcast Network<p>“Are You Paying Attention?” is a smart, sharp, industry-facing podcast exploring the evolving world of attention metrics, media effectiveness, CTV realities, and the future of advertising measurement. Hosted by Protected by Mediaocean SVP of Market Enablement, Verification, Sara Maskivish, the show combines myth-busting, practitioner insight, and real-world analysis to answer one central question: </p><p></p><p>In a fragmented media landscape, what actually captures (and deserves) consumer attention? </p>episodicThe Mediaocean Podcast Networksocial@mediaocean.comno<![CDATA[The End of the Reach vs. Risk Tradeoff]]>In the premiere episode of "Are You Paying Attention?", host Sara Maskivish sits down with April Weeks, Chief Investment & Media Officer at Basis, to unpack one of advertising's biggest shifts: moving beyond traditional brand safety toward smarter, more nuanced brand suitability.

Together, they explore why advertisers need to rethink outdated blocking strategies, how AI is changing contextual understanding, what publishers can do to improve transparency, and why the future of media planning starts long before a campaign goes live.

]]>a29b3037-8932-488e-841a-92bdbd793893Wed, 15 Jul 2026 13:30:00 GMT<p>In the premiere episode of "Are You Paying Attention?", host Sara Maskivish sits down with April Weeks, Chief Investment &amp; Media Officer at Basis, to unpack one of advertising's biggest shifts: moving beyond traditional brand safety toward smarter, more nuanced brand suitability.</p><p></p><p>Together, they explore why advertisers need to rethink outdated blocking strategies, how AI is changing contextual understanding, what publishers can do to improve transparency, and why the future of media planning starts long before a campaign goes live.</p>no00:17:4711The End of the Reach vs. Risk Tradeofffull