<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[B2B Growth Jump | LandingRabbit]]></title><description><![CDATA[<p>Learn from the best experts in B2B sales and marketing. We bring you stories from operators, people who are getting things done in B2B. No theories. Actionable tips you can start using today.</p>]]></description><link>https://landingrabbit.com</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Thu, 23 Apr 2026 11:09:55 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/flQ60Ok9.rss" rel="self" type="application/rss+xml"/><author><![CDATA[LandingRabbit]]></author><pubDate>Wed, 18 Mar 2026 23:07:22 GMT</pubDate><copyright><![CDATA[2026 LandingRabbit]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Marketing]]></category><category><![CDATA[Entrepreneurship]]></category><itunes:author>LandingRabbit</itunes:author><itunes:summary>&lt;p&gt;Learn from the best experts in B2B sales and marketing. We bring you stories from operators, people who are getting things done in B2B. No theories. Actionable tips you can start using today.&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>LandingRabbit</itunes:name><itunes:email>toni.hopponen@gmail.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/><itunes:category text="Entrepreneurship"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/97dc74ea-f567-430c-9ca7-0a0fe88a797b/logos/1f32d1ff-3e82-4028-ae67-329f682685d0.jpeg"/><item><title><![CDATA[How to get warm leads with founder-led LinkedIn content | Brian Martynowicz from Latitude]]></title><description><![CDATA[<p>In this episode of B2B Growth Jump, we chat with Brian Martynowicz from <a rel="noopener noreferrer nofollow" href="https://get-latitude.com/" target="_blank">Latitude</a> about how founders can use LinkedIn content to get visible, build relationships, and get warm leads to join their sales calls.</p><p></p><p>Most founders know they should post on LinkedIn.</p><p></p><p>But many don’t because they’re chasing the perfect post. They set the bar so high that only the “really good” posts get published. So they post rarely, or never.</p><p></p><p>In this episode, we cover:</p><p></p><p>✅ Why consistency matters more than posting every day</p><p>✅ Why many founders never start posting (and how to fix that)</p><p>✅ What actually works on LinkedIn right now</p><p>✅ Why personal stories often perform better than “expert advice”</p><p>✅ How to come up with content ideas from your daily work</p><p></p><p>If you’re a B2B founder or part of a GTM team, LinkedIn is still one of the best ways to build trust and inbound opportunities if you stick with it.</p><p></p><p>And once you get started, with LandingRabbit, you can turn your LinkedIn posts into blog posts and landing pages without much effort.<br /></p><p>LandingRabbit is perfect for:</p><p>✅ B2B founders</p><p>✅ GTM teams</p><p>✅ Anyone building an audience on LinkedIn</p><p></p><p>Learn more at <a rel="noopener noreferrer nofollow" href="https://landingrabbit.com" target="_blank">https://landingrabbit.com</a></p><p></p><p>#b2bmarketing #linkedinmarketing #contentmarketing #b2bgrowth #saasmarketing #landingrabbit</p>]]></description><guid isPermaLink="false">183ea8d9-c969-468f-8f26-ce50ac6431df</guid><dc:creator><![CDATA[LandingRabbit]]></dc:creator><pubDate>Mon, 06 Apr 2026 19:38:19 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/e8df59dda9b708e53735f05f160d238bb39ba1018f9709c2cc55e78041ab3c60/eyJlcGlzb2RlSWQiOiIxODNlYThkOS1jOTY5LTQ2OGYtOGYyNi1jZTUwYWM2NDMxZGYiLCJwb2RjYXN0SWQiOiI5N2RjNzRlYS1mNTY3LTQzMGMtOWNhNy0wYTBmZTg4YTc5N2IiLCJhY2NvdW50SWQiOiI2OWE4Mjk4NGE4MWY0MmMxOGRjODVjMmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkM2NlM2VkNzhiMWQyMDlmOGExOWZkL3RvbmktaG9wcG9uZW5zLXN0dWRpby1jb21wb3Nlci0yMDI2LTQtNl9fMTctMTYtMTMubXAzIn0=.mp3" length="56776350" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/97dc74ea-f567-430c-9ca7-0a0fe88a797b/episodes/183ea8d9-c969-468f-8f26-ce50ac6431df/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;In this episode of B2B Growth Jump, we chat with Brian Martynowicz from &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://get-latitude.com/&quot; target=&quot;_blank&quot;&gt;Latitude&lt;/a&gt; about how founders can use LinkedIn content to get visible, build relationships, and get warm leads to join their sales calls.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Most founders know they should post on LinkedIn.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;But many don’t because they’re chasing the perfect post. They set the bar so high that only the “really good” posts get published. So they post rarely, or never.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode, we cover:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;✅ Why consistency matters more than posting every day&lt;/p&gt;&lt;p&gt;✅ Why many founders never start posting (and how to fix that)&lt;/p&gt;&lt;p&gt;✅ What actually works on LinkedIn right now&lt;/p&gt;&lt;p&gt;✅ Why personal stories often perform better than “expert advice”&lt;/p&gt;&lt;p&gt;✅ How to come up with content ideas from your daily work&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;If you’re a B2B founder or part of a GTM team, LinkedIn is still one of the best ways to build trust and inbound opportunities if you stick with it.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;And once you get started, with LandingRabbit, you can turn your LinkedIn posts into blog posts and landing pages without much effort.&lt;br /&gt;&lt;/p&gt;&lt;p&gt;LandingRabbit is perfect for:&lt;/p&gt;&lt;p&gt;✅ B2B founders&lt;/p&gt;&lt;p&gt;✅ GTM teams&lt;/p&gt;&lt;p&gt;✅ Anyone building an audience on LinkedIn&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Learn more at &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://landingrabbit.com&quot; target=&quot;_blank&quot;&gt;https://landingrabbit.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;#b2bmarketing #linkedinmarketing #contentmarketing #b2bgrowth #saasmarketing #landingrabbit&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:39:26</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/97dc74ea-f567-430c-9ca7-0a0fe88a797b/episodes/183ea8d9-c969-468f-8f26-ce50ac6431df/images/454abe51-1b31-4529-8b24-6851a466e7a8.jpeg"/><itunes:episode>2</itunes:episode><itunes:title>How to get warm leads with founder-led LinkedIn content | Brian Martynowicz from Latitude</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[How to 10x your startup website traffic with AI-optimised content | Cole Leng from Citable]]></title><description><![CDATA[<p>In this first episode of B2B Growth Jump, Toni (Founder of LandingRabbit) talks with Cole from Citable about how AI search is changing SEO and what startup founders should do about it.<br /><br />Most startup websites have only a few pages.</p><p></p><p>But in the age of AI search, that’s no longer enough.</p><p></p><p>When people ask ChatGPT, Claude, or other AI tools for recommendations, they don’t see 10 blue links anymore. They see just a few answers. If your company isn’t one of them, you’re invisible.</p><p></p><p>In this conversation you’ll learn:</p><p>✅ Why a single landing page is not enough for AI search</p><p>✅ The difference between traditional SEO and AI-driven search (GEO)</p><p>✅ How startups can compete with bigger companies in AI search results</p><p>✅ Where to find the real questions your customers are asking</p><p>✅ Why documentation and tutorials are becoming powerful traffic drivers</p><p>✅ How to structure content so AI agents can understand and cite it</p><p>✅ Why founder insights matter more than generic AI-generated content</p><p></p><p>You’ll also hear practical advice for early-stage founders who don’t have time to produce large amounts of content—but still want to grow their visibility.</p><p></p><p>If you’re building a B2B startup and wondering how to get discovered in the era of AI search, this episode is a great place to start.</p><p></p><p>Try LandingRabbit:</p><p><a rel="noopener noreferrer nofollow" href="https://landingrabbit.com" target="_blank">https://landingrabbit.com</a></p><p></p><p>Learn more about Citable:</p><p><a rel="noopener noreferrer nofollow" href="https://getcitable.com" target="_blank">https://getcitable.com</a></p><p></p><p>#AISEO #b2bmarketing #startupgrowth #contentmarketing #saasmarketing #landingpages #AIsearch #foundermarketing #landingrabbit #citable</p>]]></description><guid isPermaLink="false">c6b9cfef-f659-42ba-b319-902055869695</guid><dc:creator><![CDATA[LandingRabbit]]></dc:creator><pubDate>Wed, 18 Mar 2026 23:12:29 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/f55a7d42109fe19ade7ae94bce74a225b25738df5033d4b49557ebe97a45acdc/eyJlcGlzb2RlSWQiOiJjNmI5Y2ZlZi1mNjU5LTQyYmEtYjMxOS05MDIwNTU4Njk2OTUiLCJwb2RjYXN0SWQiOiI5N2RjNzRlYS1mNTY3LTQzMGMtOWNhNy0wYTBmZTg4YTc5N2IiLCJhY2NvdW50SWQiOiI2OWE4Mjk4NGE4MWY0MmMxOGRjODVjMmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliYjMxYmM3MTQxMDE2MWE2M2ZiYjJkL3RvbmktaG9wcG9uZW5zLXN0dWRpby1jb21wb3Nlci0yMDI2LTMtMTlfXzAtMTQtNC5tcDMifQ==.mp3" length="47893881" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/97dc74ea-f567-430c-9ca7-0a0fe88a797b/episodes/c6b9cfef-f659-42ba-b319-902055869695/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;In this first episode of B2B Growth Jump, Toni (Founder of LandingRabbit) talks with Cole from Citable about how AI search is changing SEO and what startup founders should do about it.&lt;br /&gt;&lt;br /&gt;Most startup websites have only a few pages.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;But in the age of AI search, that’s no longer enough.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;When people ask ChatGPT, Claude, or other AI tools for recommendations, they don’t see 10 blue links anymore. They see just a few answers. If your company isn’t one of them, you’re invisible.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this conversation you’ll learn:&lt;/p&gt;&lt;p&gt;✅ Why a single landing page is not enough for AI search&lt;/p&gt;&lt;p&gt;✅ The difference between traditional SEO and AI-driven search (GEO)&lt;/p&gt;&lt;p&gt;✅ How startups can compete with bigger companies in AI search results&lt;/p&gt;&lt;p&gt;✅ Where to find the real questions your customers are asking&lt;/p&gt;&lt;p&gt;✅ Why documentation and tutorials are becoming powerful traffic drivers&lt;/p&gt;&lt;p&gt;✅ How to structure content so AI agents can understand and cite it&lt;/p&gt;&lt;p&gt;✅ Why founder insights matter more than generic AI-generated content&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;You’ll also hear practical advice for early-stage founders who don’t have time to produce large amounts of content—but still want to grow their visibility.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;If you’re building a B2B startup and wondering how to get discovered in the era of AI search, this episode is a great place to start.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Try LandingRabbit:&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://landingrabbit.com&quot; target=&quot;_blank&quot;&gt;https://landingrabbit.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Learn more about Citable:&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://getcitable.com&quot; target=&quot;_blank&quot;&gt;https://getcitable.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;#AISEO #b2bmarketing #startupgrowth #contentmarketing #saasmarketing #landingpages #AIsearch #foundermarketing #landingrabbit #citable&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:33:16</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/97dc74ea-f567-430c-9ca7-0a0fe88a797b/episodes/c6b9cfef-f659-42ba-b319-902055869695/images/defa4634-8ff1-4b27-8dc2-a17f2ce5484f.jpeg"/><itunes:episode>1</itunes:episode><itunes:title>How to 10x your startup website traffic with AI-optimised content | Cole Leng from Citable</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>