PR/etty Average

What the eff is a listicle?

Bayly PR — Tue, 30 Apr 2024 04:18:37 GMT

Lucinda and Lulu retest their PR knowledge and also delve into an Aussie business navigating a potential public relations crisis from Coachella.

See omnystudio.com/listener for privacy information.

Rebrands, PR stunts & a side of fries

Bayly PR — Tue, 18 Mar 2025 01:21:38 GMT

The PR/etty Average hosts are back, baby! Lucinda and Lulu are finally reunited in the studio, and if you think they won’t yap your ears off about all things PR, you’d be PRretty wrong.

This episode serves up some major wins, some PR disasters, and, fair warning, way too much food talk (our apologies if you get hungry because McDonald's and Grill’d are both on the menu). The girls also couldn’t resist weighing in on the Pretty Little Thing rebrand discourse because, let’s be honest, everyone has an opinion.

Grab a snack or don’t, at your own risk, and tune in!

Follow us on IG: https://www.instagram.com/baylypr/
Follow up on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/
Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

The importance of authenticity with Ginelle Dale

Bayly PR — Tue, 22 Oct 2024 22:41:08 GMT

HMUA and all round wellness queen, Ginelle Dale, joins Lucinda to chat about getting her start in the industry, the importance of authenticity on social media and dishes the tea on working with celebrities. Spoiler alert — Tom Hanks is apparently as nice as he appears.

Ginelle’s reccos —

O Cosmedics Tinted Mineral Sunscreen — https://www.ocosmedics.com/mineral-pro-spf.html
Epicutus Lipid Serum — https://epicutis.com/products/lipid-serum
Clearsterm Skincare Lips & Cutes Treatment from Clean Beauty Market — https://cleanbeautymarket.com.au/products/lips-cutes-acne-safe-lip-cuticle-treatment
Mother of Pearl Liquid Bronzer — https://www.motherspf.com/collections/face/products/the-mother-of-pearl-50ml
Westman Atelier Baby Cheeks Blush in Couchette — https://www.mecca.com/en-au/westman-atelier/baby-cheeks-blush-chouchette-I-041673/

Aaaand below are the websites that G uses to scan her products —
https://www.ewg.org/skindeep/https://incidecoder.com/

See omnystudio.com/listener for privacy information.

Finding your flavour, with Jacqui Toumbas

Bayly PR — Mon, 13 Jan 2025 23:30:00 GMT

In this episode, we chat with the incredible Jacqui Toumbas, about her evolution from running one of Brissy’s first viral venues, to now thriving as a content creator. She opens up about finding confidence on social media, and using food as a platform for storytelling. Plus, she shares lessons from her 30s, insights on PR in hospitality, and the life-changing wisdom from her Yiayia’s kitchen.

Check out Jacqui’s retreats: https://savourtheslow.com/
Follow us on IG: https://www.instagram.com/baylypr/

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

Meta Gala’s Flop Era

Bayly PR — Mon, 20 May 2024 22:00:00 GMT

Lulu and Edwina have their first episode together and share their most recent icks for each other. They also delve into the flop of the 2024 Met Gala, and all the bizarre trends and PR moves.

See omnystudio.com/listener for privacy information.

Are all frogs gay?

Bayly PR — Mon, 09 Jun 2025 02:23:55 GMT

In this episode of PR/etty Average, Lucinda and Lulu kick things off with their new (and deeply intellectual) segment “Riddle Me This”, where they unpack the big questions in life. Like… are frogs gay? Are toads homophobic? The science is inconclusive but the vibes are strong. They then shift gears into some fresh case studies and marketing deep dives. Lucinda dissects the clever chaos of Hailey Bieber’s Vogue cover, the hilarious clapbacks in her viral “what’s in my bag” video, and the art of turning haters into headline gold. Lucinda also explores The Ordinary’s NYC storefront campaign, including their very on-brand egg carton giveaway, and Lulu unpacks Stella Artois’ 2024 ‘Steal Artois’ campaign and what made it so successful. Smart, slightly unhinged, and packed with hot takes — it’s business as usual at PR/etty Average.

See omnystudio.com/listener for privacy information.

Planes, fame and the blame game — a year of PR wins and woes.

Bayly PR — Tue, 26 Nov 2024 07:58:26 GMT

From Charli XCX’s Brat era to that Royal photo misdemeanour, 2024 was yet another masterclass in PR brilliance and blunders. Sit down with BPR’s Courtney & Lucinda to discuss the stories that dominated this year, including Victoria’s Secret’s bold attempt to revitalise its iconic brand, Travis Kelce and Tay Tay’s viral romance (or faux-mance...), and how some of Australia’s most iconic brands found themselves in some serious hot water. The question is… what was all part of a genius strategy, and what were simply chaotic mishaps? Let’s chat it out…

Visit our website: https://www.baylypr.com/Find us on Instagram: https://www.instagram.com/baylypr/Thanks to Clearshot Digital for making this podcast possible! https://clearshot.digital/

See omnystudio.com/listener for privacy information.

From model to business mogul, with Taryn Williams

Bayly PR — Tue, 13 May 2025 02:30:04 GMT

Entrepreneur, tech trailblazer, and unapologetic rule-breaker, Taryn Williams, jumps on the mic with Courtney Frank to unpack the highs, lows, and hard-won lessons of building bold, purpose-driven businesses. From navigating burnout to disrupting outdated systems in modelling and influencer marketing, Taryn gets real about what it takes to scale ideas, stay ahead of the curve, and back yourself — even when the playbook doesn’t exist yet.

See omnystudio.com/listener for privacy information.

Rebranding therapy, with Meghan Gray

Bayly PR — Mon, 18 Aug 2025 00:44:42 GMT

Lucinda Bayly sits down with Meghan Gray, clinical psychologist and founder of GrayMind Psychology, to unpack the evolution of therapy — and how she’s redefined what modern mental health can look like. Known for making therapy approachable, elevated, and aspirational, Meghan shares her experience building a standout brand in a traditionally private and clinical industry. From positioning psychology as a proactive wellbeing tool to navigating brand boundaries in the digital age, this episode dives into how language, design, and storytelling are transforming the mental health space. They also explore the warning signs of burnout in high-pressure industries like PR and entrepreneurship, the emotional toll of always-on work, and how to set better boundaries.
GrayMind Psychology website: https://www.graymind.com.au/

GrayMind Instagram: https://www.instagram.com/graymindpsychology/

Follow us on IG: https://www.instagram.com/baylypr/

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

Help, I opened a restaurant with Maddison Walker from Botellon

Bayly PR — Mon, 17 Jun 2024 21:30:00 GMT

BPR client and owner of Botellon, Maddison Walker, joins for the first client interview. Lulu and Maddison divulge her journey from attaining a nursing degree, to starting a restaurant overnight. They also deep dive into Maddison's experience on reality TV show 'Farmer Wants a Wife', where she accidentally became the villain.

See omnystudio.com/listener for privacy information.

PR/etty Average - Pilot Episode

Bayly PR — Thu, 21 Mar 2024 07:35:09 GMT

Introducing the PR/etty Average podcast with Lucinda and Lulu, two Public Relations and Social Media "experts" trying to impart their wisdom and BS to the world. Stick with us, it can only go up from here.

See omnystudio.com/listener for privacy information.

Celebrity comebacks & TikTok drama

Bayly PR — Tue, 14 Oct 2025 04:04:34 GMT

Lucinda and Edwina sit down to unpack the latest in celebrity comebacks, TikTok drama, and social media chaos. From navigating public perception to re-establishing personal and professional brands, they explore how figures like Lindsay Lohan and Matilda Djerf are redefining what a return to the spotlight can look like.

Lindsay Lohan’s multi-faceted rebrand — from acting to producing, offers a masterclass in reclaiming narrative and purpose, while Matilda Djerf shares insight into managing past controversies, maintaining brand presence, and strategically engaging with the public. They also discuss the influence of social media trends, viral content, and how storytelling and personal branding intersect in today’s fast-paced digital world.

This episode dives into the lessons, strategies, and thought processes behind celebrity comebacks, alongside commentary on TikTok culture, influencer dynamics, and what it really takes to make a meaningful re-entry into the public eye.

Follow us on IG: https://www.instagram.com/baylypr/

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

King Charles and sleeping your way to the top

Bayly PR — Mon, 24 Jun 2024 23:01:42 GMT

It's not what you think, we promise. Today Lucinda and Lulu deep dive into social media strategies seen by Sam Kerr (Chelsea Football Club), Koala Mattresses, The Real Real and Tammy Hembrow's collab with MCO Beauty. Once you listen to the episode, we swear the title will make more sense.

See omnystudio.com/listener for privacy information.

Just call me the f*ck up fixer

Bayly PR — Thu, 10 Oct 2024 06:17:01 GMT

Courtney chats with Sally Branson – crisis comms specialist and owner of boutique public affairs consultancy business, Sally Branson Consulting Group. They dive into the Sydney hospitality crisis with Swillhouse and Merivale, as well the bungled press response to Kate Middleton’s cancer diagnosis. Strap in for our chat with the quote unquote f*ck up fixer!

See omnystudio.com/listener for privacy information.

Bumble Took a Tumble

Bayly PR — Tue, 28 May 2024 04:15:56 GMT

Lulu and Lucinda are overwhelmed by the world and catch up on how they feel about everything happening globally. They divulge two case studies: the viral trip into the pool before prom videos and Bumble's cancelled campaign. To finish, they do another general knowledge quiz for Lulu that, once again, makes her look extremely stupid.

See omnystudio.com/listener for privacy information.

Can you ever come back from being cancelled?

Bayly PR — Wed, 28 Aug 2024 02:46:09 GMT

But seriously, can you? Courtney and Edwina chat cancel culture amongst celebs (including THAT press tour for It Ends With Us), plus why brands need to jump on TikTok trends as soon as they land. Brat, demure – what on earth will be next?

See omnystudio.com/listener for privacy information.

PR/etty Average - Lulu’s 1 Year Anniversary

Bayly PR — Tue, 02 Apr 2024 01:35:37 GMT

Today’s episode is dedicated to 1 year of Lulu at BAYLY PR. Buckle up as Lucinda and Lulu take you for a rewind of all things Lulu in the PR world, and a test of her knowledge so far.

See omnystudio.com/listener for privacy information.

Not all celebrity beauty brands are created equal

Bayly PR — Tue, 17 Sep 2024 05:16:18 GMT

Meet our new PR Assistant, Sophie, who chats with Edwina about celebrity beauty brands – the one’s that flopped and the one’s that did not! Rare Beauty made Selena Gomez a billionaire, while Addison Rae’s Item Beauty gets pulled from the shelves… It poses the question: will 2024 be the rise or fall of the celebrity beauty brand?

See omnystudio.com/listener for privacy information.

$30K Podcasting Package GIVEAWAY with Clearshot and Bayly PR!

Bayly PR — Mon, 17 Feb 2025 05:43:29 GMT

Are you the next podcasting sensation just waiting for your big chance? Well, your big chance is HERE. Clearshot Digital are giving away a fully produced, fully marketed podcast in collaboration with the legends at Bayly PR! Listen in to this episode we recorded with the BPR girls about what we’re looking for in the competition winner/s, and how to enter. Please also visit our website for more information about our giveaway and the Terms & Conditions at clearshot.digital/podcast-giveaway

See omnystudio.com/listener for privacy information.

PR is a sweaty job

Bayly PR — Tue, 09 Apr 2024 06:31:49 GMT

Edwina and Lucinda start off today’s episode with confession time and divulge the secrets that have been held onto for months. They also discuss the not so glamorous side of PR and their biggest client wins recently.

See omnystudio.com/listener for privacy information.

How I Survived Living in America

Bayly PR — Tue, 04 Mar 2025 02:00:00 GMT

Our BD Coordinator Lulu is back with a bang from her study abroad in the U.S.! Edwina sat down with Lulu to do a little Q and A on her time at The University of South Carolina - dishing all the dirt and discussing some jarring cultural differences. It was also BPR's third birthday (woohoo). Lulu got no break in this episode, with a second quiz session on all things BPR history and more.

See omnystudio.com/listener for privacy information.

Ex besties and cheating revenge in the media

Bayly PR — Mon, 10 Jun 2024 23:00:00 GMT

Lulu and Edwina divulge into two case studies that are grabbing mega attention on the internet. Sports Illustrated has created this week's study of 'Strategic or Sincere' by pinning two ex besties (Alix Earle and Xandra) together at the recent runway show. For all the mega Vanderpump Rules fans, we also discuss Duracell's ultimate cheating revenge campaign with reality star Ariana Madix.

See omnystudio.com/listener for privacy information.

AFW vox pop: the roast session

Bayly PR — Thu, 29 May 2025 23:00:00 GMT

The PR/etty Average girls are back on the mics for another episode of absolute chaos. Lucinda and Lulu catch up on all the office goss (you know, the usual), and Lulu goes full meltdown mode over her group assignment dramas – no surprises there. Then, after a bit of Aussie Fashion Week backlash chat, the girls decide to pretend they’re red carpet interviewers… except instead of talking to actual celebs, they just roast each other’s Instagram and TikTok content for fun. It’s unfiltered, it’s a bit feral, and honestly, it’s probably the most unserious fashion commentary you’ll hear all week. Tune in for the laughs, the tea, and a healthy dose of self-deprecating humour.

See omnystudio.com/listener for privacy information.

Print is dying (again)… but PR isn’t.

Bayly PR — Mon, 16 Feb 2026 06:33:21 GMT

With the recent closure of Aussie media mainstays like T Australia, Cosmo Australia, and Business News Australia and the Beckham family fallout dominating headlines in recent weeks, this episode unpacks two cultural moments shaping the future of PR in real time.
Lucinda and Courts dive into what the latest industry shake-ups reveal about the evolution of media, the shifting role of traditional press, and why modern publicity is more layered than ever. From the decline of legacy publishing models to the rise of multi-channel storytelling, they explore how PR is evolving beyond placements into strategy, amplification, and audience-first thinking. We then turn to the Beckham family drama as a live case study in crisis comms, narrative control, and the power of (strategic) silence. Together, these moments offer a candid, insider look at how the PR playbook is changing — and what founders, creators, and brands need to understand to stay relevant in a rapidly shifting media landscape...

Lucinda's book recommendation: Heart The Lover by Lily King: https://www.goodreads.com/book/show/228110489-heart-the-lover

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

Building a luxury brand on TikTok, with Leah O'Connor

Bayly PR — Wed, 23 Apr 2025 23:29:19 GMT

Home care brand founder and content creator, Leah O’Connor, joins Lucinda Bayly for a refreshingly honest conversation about what happens when you stop trying to perfect your brand image, and start putting an authentic face to it. As the founder of Domenica Formulations, Leah built a loyal customer base and fast-growing business off the back of consistent, unfiltered content on TikTok, all while raising two kids under three.

In this episode, Leah reflects on the shift from polished branding to personal storytelling, and how showing up online changed not just her business, but her perspective. A must-listen for anyone building a product-based business, exploring content-led growth, or looking to find their voice online in an increasingly chaotic digital landscape.

Follow Leah and Domenica Formulations on TikTok and Instagram: @domenica.formulations

Follow us on IG: @baylypr
Follow us on TikTok: @baylypr
Visit our website: www.baylypr.com
Thank you to Clearshot Digital for making this podcast possible: clearshot.digital

See omnystudio.com/listener for privacy information.

How to grow your business and make a difference in the world with Bruce Davidson

Bayly PR — Mon, 08 Jul 2024 21:30:00 GMT

Founder of Davidson and Chairman of Yalari, Bruce Davidson, joins the PR/etty Average podcast interviewed by his daughter, Lulu. He shares over 35 years of experience in business development, recruitment and advice for those starting a business in the current global environment. Bruce divulges his perspective on all things Gen-Z's in the workplace, dealing with conflict in business, how to handle difficult professional conversations, and how to start giving back while you're young.

See omnystudio.com/listener for privacy information.

Lessons from a life in PR, with Meg Hutchinson

Bayly PR — Mon, 14 Apr 2025 05:15:07 GMT

PR leader and founder of MHPR, Meg Hutchinson, joins Lucinda Bayly for a candid conversation about what it really takes to build brands and a business with lasting impact. With over 14 years’ experience, Meg has worked with some of the world’s most recognisable brands before launching her own agency. In this episode, Meg reflects on the evolution of PR, from the early print days through to digital, influencer and affiliate marketing, and explores the role communications plays in driving meaningful brand growth. She shares the lessons she’s carried across agency, in-house and founder roles, and explains how relaunching MHPR reshaped her definition of success. Lucinda and Meg also unpack the common misconceptions brands still hold about PR, the difference between influence and authenticity, and how to build a sustainable career as a female entrepreneur in a fast-moving and demanding industry. A must-listen for PR, marketing and communications professionals navigating the changing media landscape!

Follow Meg and MHPR on Instagram: @__mhpr__

Follow us on IG: https://www.instagram.com/baylypr/
Follow up on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/
Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

The new rules of media with Gemma Acton

Bayly PR — Mon, 23 Jun 2025 01:25:57 GMT

In this episode of PR/etty Average, Lucinda Bayly is joined by Gemma Acton, one of Australia's most respected media and finance voices, for a wide-ranging and insightful conversation on the ever-changing landscape of journalism — and how PR professionals can meaningfully adapt. With a career spanning global finance, broadcast journalism, and newsroom leadership at Seven Network, Gemma shares her perspective on the digital-first shift, the rise of social platforms as story sources, and the increasing importance of relevance and timing in media pitching. She offers practical advice on how PRs can better understand newsroom demands, choose the right journalists for the right angles, and build enduring, respectful relationships in an era of shrinking newsrooms and non-stop cycles. The episode also explores deeper industry challenges — from the emotional toll of frontline reporting to the exodus of early-career journalists into comms roles. Gemma speaks candidly about the resilience and passion required to build a long-term career in journalism, and the growing value of community-first storytelling across platforms like podcasts and social media.

Gemma Acton's website: gemmaacton.com

Follow us on IG: https://www.instagram.com/baylypr/
Follow up on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/
Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

What you won’t learn in uni about PR

Bayly PR — Mon, 02 Dec 2024 06:28:17 GMT

In this episode, we sit down with BPR’s very own PR Executive, Edwina, to unpack her journey from fresh-faced university intern to full-fledged publicist in the high-stakes world of lifestyle PR. From writing press releases to bring pressed for time, Dwins shares her inside scoop on landing that elusive first gig, standing out during intern days, and climbing the ladder in an agency where every client is a big deal. If you’re dreaming of a career in PR or simply curious about how it all works, this episode is your backstage pass to breaking into the industry.

Visit us on Instagram: https://www.instagram.com/baylypr/

Visit our website: www.baylypr.com

Thanks to Clearshot Digital for making this podcast possible! https://clearshot.digital/

See omnystudio.com/listener for privacy information.

Interrogating our newest team member

Bayly PR — Mon, 05 Aug 2024 22:00:00 GMT

Lulu chats to our new Client Director, Courtney, about life at BPR, insults that she’s proud of, and what her parents think she actually does for work. Plus, our obsession with all things Olympic fit-checks, Scrub Daddy-esque mattresses, and that Opening Ceremony.

See omnystudio.com/listener for privacy information.

We think Moo Deng might just be an industry plant…

Bayly PR — Fri, 04 Oct 2024 03:57:07 GMT

Lucinda is back on the podcast, teaming up with Courtney for a lively discussion about the phenomenon of Moo Deng. Why is everyone so captivated by her? Could it all just be a clever publicity stunt? And how have Aussie news outlets played a role in amplifying the hype? Expect plenty of unpredictable conversation, along with some fun pop quiz moments – you know, the usual chaos!

See omnystudio.com/listener for privacy information.

Alter egos, nepo babies...and the end of the polished PR era?

Bayly PR — Wed, 22 Oct 2025 01:19:37 GMT

KJ Apa’s wigged-out alter ego is dancing through the streets with fake teeth and a British accent, Anna Wintour has named her successor at Vogue, and we’re trying to figure out if culture has officially entered its PR fever dream...

First up, Courtney and Teagan dive into the Mr Fantasy phenomenon that has TikTok in a chokehold — wigs, street serenades, Chipotle brand deals and all. But is this a calculated PR masterclass, or just a celebrity in his chaos era?

Then it’s over to Vogue’s marble halls, where Chloe Malle — a self-proclaimed “proud nepo baby” — has officially stepped into Anna Wintour’s shoes. Is this the dawn of a new Vogue era or just the soft launch of legacy media 2.0?

It’s wigs, Wintour, and way too much discourse… welcome to the chaos economy I guess!

Follow us on IG: https://www.instagram.com/baylypr/

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

We need to apologise…

Bayly PR — Wed, 03 Dec 2025 03:25:15 GMT

Creators are burnt out, followers are ghosting, and the apps are in their “it’s not you, it’s me” era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment… and why even apology marketing and trad-wife countercultures can’t distract us from the fact everyone’s quietly opting out..
Plus all the usual bits we have in there!

See omnystudio.com/listener for privacy information.

Genevieve Day on the business of influence & motherhood

Bayly PR — Tue, 17 Dec 2024 01:34:34 GMT

Get ready to dive deep into the ever-evolving world of influencer marketing with Genevieve Day, founder of Sydney-based agency Day MGMT, Next of Kin Management, and a Forbes 30 Under 30 honouree. In this episode, we explore the highs, lows, and unfiltered truths of working in a seemingly unregulated industry, plus Genevieve’s take on what makes (or breaks) an influencer today. We also chat about balancing business leadership with motherhood, staying ahead of industry trends, and how to stand out in a crowded content landscape. Whether you're a brand, aspiring influencer, or just love a peek behind the industry curtain, this episode has it all.Get Genevieve’s book, The Juggle, here: www.briobooks.store/products/the-juggle
Learn more about Day Management: www.daymanagement.com.au/BPR website: www.baylypr.com
BPR Instagram: @baylyprThank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

PR moves for Kamala Harris

Bayly PR — Wed, 31 Jul 2024 00:45:33 GMT

Lulu is leaving us for the land of the free (USA baby!), so we say goodbye to her (for now) and discuss PR moves the Presidential candidates are currently making, and what we’d love to see Kamala Harris implement for her Gen-Z led campaign.

See omnystudio.com/listener for privacy information.

All the internet girlies are pop stars now

Bayly PR — Mon, 07 Jul 2025 06:37:25 GMT

This week on PR/etty Average, we’re joined by our Social Media & Content Executive, Teagan, for her podcast debut. Soph kicks things off with a classic round of blind Q&As—because what better way to welcome a new co-worker than with a little friendly interrogation? We also dive into our favourite cultural shift right now: the "internet girl to pop star" pipeline - think Addison Rae, Sabrina Carpenter, Olivia Rodrigo, and the wild, brilliant PR transformations that took them from so-called "cringe" internet personas to full-blown pop culture icons. Expect some laughs, a few lightbulb moments, and the usual rollercoaster of tangents. Just another classic week at BPR HQ.

Visit our Website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

How to get your start in fashion with National Fashion College founder, Bryce McIntosh

Bayly PR — Tue, 07 May 2024 03:49:11 GMT

PR/etty Average interview with Bryce McIntosh, founder and director of the National Fashion College. With over 15 years of PR industry experience, Bryce has founded the National Fashion College, Sydney’s leading Fashion-Business College.
Lulu sat down with Bryce, who shared fascinating insights on the fashion industry. We’re talking about the benefits of internships, how to gain experience in the industry, destigmatising the necessity of a degree, emphasising that it is okay not to know what you are doing, and specific advice for reaching out to industry leaders (and so much more!).

To contact Bryce for further information, email bryce@nationalfashioncollege.com or visit https://www.nationalfashioncollege.com/

See omnystudio.com/listener for privacy information.

Hairdressergate

Bayly PR — Tue, 23 Apr 2024 00:00:00 GMT

Lucinda and Lulu explain how they accidentally broke the internet with a seemingly harmless clip of Lulu getting her hair done on company time. They discuss the press they reached through the viral TikTok and dive into some of the hilarious comments made towards the BAYLY PR team.

See omnystudio.com/listener for privacy information.

Are the celebrities going broke?

Bayly PR — Tue, 14 May 2024 03:25:45 GMT

Lucinda and Nicole (the Social Media Executive at BAYLY PR) deep-dive into BPR's work culture and all things social media. They also delve into a case study of the Chamberlain Coffee x 818 collab, which we think is (PR)etty epic.

See omnystudio.com/listener for privacy information.

How $10K and a spare bedroom built a global bag brand, with the co-founders of Eau Bags

Bayly PR — Thu, 30 Apr 2026 05:11:27 GMT

We’re joined by sisters Claudine and Olivia Blondeau — the co-founders behind Eau Bags, the recycled nylon bag brand that's gone from a spare bedroom in Brisbane to David Jones, The Iconic and a global community in just four years.

We get into the real, messy version of building a brand from scratch: starting with $10K and three styles, the wine bar that took a chance on them as their first stockist, the beach photoshoot that landed them a Vogue cover model (yes, really), copycat culture, sales as a brand building activity, and the DM that changed everything. Honest, warm and packed with practical lessons for anyone building, or thinking about building, a product business. Find Eau Bags online at https://eaubags.com/ and @eaubags on socials.

Visit our website: baylypr.com

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

Everyone is still jealous of the influencers.

Bayly PR — Fri, 01 Nov 2024 00:13:45 GMT

Lucinda & Edwina sit down for a chat about what is going on in world BPR, before breaking down a recent VOGUE x Archival study on ‘how Gen Z broke the marketing funnel’… or did they? Lucinda picks Edwina’s brains on how she makes purchasing decisions, who is influencing those decisions and most of all… why traditional marketers still seem to have an issue with paying creators what they deserve.
Here’s a link to the VOGUE article we referenced:

https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel

Oh, and the word Lucinda was trying to think of was paradox.

See omnystudio.com/listener for privacy information.

The accidental publicist, with Genevieve Phelan

Bayly PR — Tue, 25 Feb 2025 02:00:00 GMT

Communications consultant and writer, Gen Phelan, never intended to become one of Australia’s most in-demand young lifestyle publicists, but that is exactly what happened in her career. From by-lines in VOGUE, to constantly being the youngest person in the room, Gen shares her career progression with BPR Founder, Lucinda Bayly on this latest episode. They discuss the importance of adaptability, the evolving media landscape, and strategies for building a successful career in public relations.

Follow Gen on Instagram: @genevievephelan

Follow BPR on Instagram: @baylypr Visit our website: www.baylypr.com

Thank you to Clearshot Digital for making this episode possible:

See omnystudio.com/listener for privacy information.

How to be shameless when growing a brand with Katie Martin

Bayly PR — Mon, 01 Jul 2024 20:30:00 GMT

Sweat trainer, Katie Martin, joins Lucinda for an interview on all things personal branding, business ownership and social media. Katie divulges how she began her career at 17 whilst finishing high school, and her journey to becoming part of one of Australia's biggest online training platforms 'Sweat', with Kayla Itsines.

See omnystudio.com/listener for privacy information.

Bring back the hamburglar!

Bayly PR — Fri, 27 Mar 2026 00:00:00 GMT

The McDonald’s CEO ate a burger on camera and the internet turned it into the brand’s biggest PR day… ever. So naturally, Lucinda and Harriet jump on the mic to unpack the PR fail heard around the world, plus, they deep-dive into the Bode x Levi’s “Barrel Racer Jean” collaboration and why it’s the all-American fashion collab done right, and take a quick look at Gucci’s AI-powered mystery game that’s turning collection launches into immersive experiences (whether or not there is any purpose to it all...).

Read more about Bode x Levi’s: https://www.highsnobiety.com/p/bode-levis/
Read more about Gucci La Famiglia: https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/
Follow us on IG: https://www.instagram.com/baylypr/
Follow us on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/
Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

CBK was the OG influencer

Bayly PR — Wed, 01 Apr 2026 00:58:06 GMT

TikTok searches for Carolyn Bessette Kennedy grew by 9,100% in a month, and the show about two people who died in 1999 is breaking streaming records in 2026. Lucinda and Edwina unpack why Love Story: JFK Jr. & Carolyn Bessette has a chokehold on Gen Z and millennials alike — and dissect the brand marketing playbook brands like Rhode and Schwarzkopf are running off the back of it. And when living family members are outspoken about being against the show, where does ethics stand in all of this?!

Follow us on IG: https://www.instagram.com/baylypr/

Follow us on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

From newsrooms to newsfeeds, with Genevieve Brammall

Bayly PR — Wed, 23 Jul 2025 02:00:00 GMT

Lucinda Bayly is joined by Genevieve Brammall, the media strategist leading News Corp’s push to integrate influencers beyond traditional marketing — positioning them as powerful channels for education, advocacy, and audience engagement. With deep experience shaping how major news brands connect with creators, Gen shares how she built the business case to elevate influencer partnerships from side projects to strategic drivers. Gen unpacks the convergence of creator culture and traditional media, exploring why affinity now outweighs authority in building trust, and how this shift is reshaping opportunities for brands, publishers, and PR teams. She offers practical advice on overcoming internal resistance, crafting social-first tones of voice, and leveraging the credibility of established media to enhance influencer-led campaigns. The episode also dives into broader industry challenges — from the ongoing trust crisis facing traditional media to the rising expectations of digital audiences. Gen shares candid reflections on lessons learned from bridging these worlds, and what every PR professional should keep in mind when developing campaigns that combine the reach of creators with the reliability of mainstream media.Connect with Genevieve Brammall: https://www.linkedin.com/in/genevieve-brammall/
Follow us on IG: https://www.instagram.com/baylypr/

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

99% PR, 1% Gambling, with Luca Kante

Bayly PR — Tue, 09 Sep 2025 23:56:04 GMT

From posting gambling videos on a joke spam account to becoming a 250K-follower phenomenon, Luca Kante’s story is a masterclass in personal brand PR. In this episode, we unpack how his viral catchphrase “come on cuz” took over Instagram, what it means to have influence before intention, and why he believes 99% of what he does is PR — not marketing. Luca opens up about the responsibility that comes with reach, his pivot away from gambling, and how he’s using his platform to do good, including his campaign to donate $10K to men’s mental health. It’s raw, reflective, and a must-listen for anyone in digital media, PR, or content strategy.

Follow Luca on IG: https://www.instagram.com/lucakante/
Follow us on IG: https://www.instagram.com/baylypr/
Follow up on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

Some serious Super Bowl sussin'

Bayly PR — Mon, 10 Feb 2025 06:42:45 GMT

The Super Bowl isn’t just a game—it’s the ultimate PR and marketing showdown. Courts and Dwins break down the multi-million dollar marketing strategies, the controversial ads that left their mark, and all the viral moments in between. Oh, and our biggest PR/ediction yet—we absolutely called SZA’s surprise performance. If you don’t believe us, you will just have to listen to this week's episode!

Show notes:
Follow us on IG: https://www.instagram.com/baylypr/

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

PR Girl Manifesto: https://www.instagram.com/prgirlmanifesto/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

End of an era

Bayly PR — Thu, 13 Nov 2025 02:20:43 GMT

In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that’s held this mic’d-up circus together since day one. We reflect on her time at BPR, the legacy she leaves behind, and why every PR team needs a Lulu in their group chat (and their inbox). But it’s not all sad goodbyes… we’re also unpacking some of the wildest campaigns and media moments of the month, including Sydney Sweeney’s GQ Man of the Year interview (the most baffling profile we’ve seen all year?), the latest VOGUE cover, and a few more campaign reflections. Oh, and a little bit of opera singing thrown in there (soz to your ears in advance).

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

April Fools campaigns: the audit no-one asked for

Bayly PR — Mon, 07 Apr 2025 01:45:33 GMT

Edwina and Lulu sit down to share their unfiltered takes on this year’s April Fools’ campaigns — the good, the bad, and the ones that should’ve stayed in drafts. From brand stunts that actually landed to ones that sparked full-blown internet chaos, we've ranked them all. They also dive into the latest online controversies causing comment section meltdowns, and round things off with a petty (but valid) list of office icks that are giving them the ick in real time. If you love a good roast with your industry chat, this one’s for you.

Follow us on IG: https://www.instagram.com/baylypr/
Follow up on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/
Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.