<![CDATA[The Unfiltered Tea with Evie]]>Welcome to The Unfiltered Tea with Evie podcast, where personal brands and service providers come for honest, anti-sleaze marketing advice that actually works.

If you're tired of manipulative tactics, sleazy marketing strategies and feeling like you’re the only one who doesn’t have your business all together, you're in the right place.

On this podcast, we're diving into copywriting, personal branding strategy, business mindset and balancing business with kids and real life.

You'll hear from epic guests including business experts and friends to share their insights and real experiences in life and business

Expect real life stories, tactical tips and the occasional spicy Evie moment, all served up with your morning cuppa.

So grab your tea, get cozy and let's get into it.

Hosted by Evie Tavares, founder of Evie Tavares Branding.


]]>evietavaresbranding.caRiverside.fm (https://riverside.com)Sun, 21 Jun 2026 12:50:22 GMTTue, 16 Dec 2025 01:00:06 GMT60Evie Tavares<p>Welcome to The Unfiltered Tea with Evie podcast, where personal brands and service providers come for honest, anti-sleaze marketing advice that actually works.</p><p></p><p>If you're tired of manipulative tactics, sleazy marketing strategies and feeling like you’re the only one who doesn’t have your business all together, you're in the right place.</p><p></p><p>On this podcast, we're diving into copywriting, personal branding strategy, business mindset and balancing business with kids and real life.</p><p></p><p>You'll hear from epic guests including business experts and friends to share their insights and real experiences in life and business</p><p>Expect real life stories, tactical tips and the occasional spicy Evie moment, all served up with your morning cuppa.</p><p></p><p>So grab your tea, get cozy and let's get into it.</p><p></p><p>Hosted by Evie Tavares, founder of Evie Tavares Branding.</p><p><br /></p>episodicEvie Tavareshello@evietavaresbranding.cano<![CDATA[How to Pivot, Build Recurring Revenue and Stop Going It Alone with Jo and Lyndon]]>Jo and Lyndon are a husband and wife business coaching duo who went from running a photography company to building a thriving coaching business and membership. They share the real story behind their pivot, how they work together and why creatives struggle to build recurring revenue.

In This Episode

  • How Jo started her first business at 11 years old
  • What it actually looked like going into business together as a couple
  • How they divide roles so they can move faster
  • Why creatives get stuck chasing one-off projects and how to break the cycle
  • The feast and famine trap and what recurring revenue actually looks like
  • The real reason they pivoted from photography to coaching
  • The burn the boats strategy and the Triple P Framework
  • How The Breakroom membership was born from a group chat
  • Why you cannot sell community and what to sell instead
  • How watching your story viewers can turn into paying clients

Questions Answered in This Episode

  • How do I know when it is time to pivot my business?
  • How do I stop the feast and famine cycle?
  • What are the different types of recurring revenue models?
  • What is the burn the boats strategy in business?
  • How do I launch a membership without copying someone else?
  • How do I make a big business decision when the timing feels uncertain?

Grab their free guide: 80 Ways to Make Your Business More Profitable
https://joandlyndon.kit.com/c1ee5a2d0e

Join The Breakroom Membership
https://www.joandlyndon.com/the-breakroom

Find Jo and Lyndon on...
Instagram: https://www.instagram.com/joandlyndon/
Website: https://www.joandlyndon.com

Find Evie on...
Instagram: https://www.instagram.com/evietavaresbranding/
LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/
Website: https://www.evietavaresbranding.ca/

]]>9985864d-69d7-4a91-9ed4-7139c61ce3fdThu, 18 Jun 2026 11:00:00 GMT<p>Jo and Lyndon are a husband and wife business coaching duo who went from running a photography company to building a thriving coaching business and membership. They share the real story behind their pivot, how they work together and why creatives struggle to build recurring revenue.<br /></p><p><b>In This Episode</b></p><ul><li>How Jo started her first business at 11 years old</li><li>What it actually looked like going into business together as a couple</li><li>How they divide roles so they can move faster</li><li>Why creatives get stuck chasing one-off projects and how to break the cycle</li><li>The feast and famine trap and what recurring revenue actually looks like</li><li>The real reason they pivoted from photography to coaching</li><li>The burn the boats strategy and the Triple P Framework</li><li>How The Breakroom membership was born from a group chat</li><li>Why you cannot sell community and what to sell instead</li><li>How watching your story viewers can turn into paying clients<br /></li></ul><p><b>Questions Answered in This Episode</b></p><ul><li>How do I know when it is time to pivot my business?</li><li>How do I stop the feast and famine cycle?</li><li>What are the different types of recurring revenue models?</li><li>What is the burn the boats strategy in business?</li><li>How do I launch a membership without copying someone else?</li><li>How do I make a big business decision when the timing feels uncertain?<br /></li></ul><p><b>Grab their free guide: 80 Ways to Make Your Business More Profitable</b><br /><a rel="noopener noreferrer nofollow" href="https://joandlyndon.kit.com/c1ee5a2d0e" target="_blank">https://joandlyndon.kit.com/c1ee5a2d0e</a></p><p></p><p><b>Join The Breakroom Membership</b><br /><a rel="noopener noreferrer nofollow" href="https://www.joandlyndon.com/the-breakroom" target="_blank">https://www.joandlyndon.com/the-breakroom</a></p><p></p><p><b>Find Jo and Lyndon on...</b><br />Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/joandlyndon/" target="_blank">https://www.instagram.com/joandlyndon/</a><br />Website: <a rel="noopener noreferrer nofollow" href="https://www.joandlyndon.com" target="_blank">https://www.joandlyndon.com</a></p><p></p><p><b>Find Evie on...</b><br />Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a><br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a><br />Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p>no00:51:2822How to Pivot, Build Recurring Revenue and Stop Going It Alone with Jo and Lyndonfull<![CDATA[Come With Me to Portugal - Full Holiday Recap ]]>If you've ever wondered what it actually looks like to step away from your business for three weeks and come back in one piece, this episode is for you.

Evie is back from Portugal and she is spilling all of it. The trip highlights, the honest reflections on unplugging, what European airports are really like right now and what it was genuinely like to travel with young kids. This one is part travel diary, part business reflection and 100% unfiltered.

In This Episode We Cover:

  • What three weeks in Portugal actually looked like for Evie and her family
  • The honest reality of taking extended time off when you run your own business
  • What surprised her most about stepping away (good and not so good)
  • Tips for navigating European airports right now
  • Practical advice for traveling with young kids without losing your mind
  • What this trip confirmed about why she built her business the way she did

Questions Answered in This Episode:

  • How do I take time off when I'm self-employed?
  • Is it possible to take a long vacation when you run your own business?
  • What do I need to know about European airports right now?
  • What are the best tips for traveling to Portugal with kids?
  • How do I prepare my business before a long trip?
  • What does work-life balance actually look like as a business owner and mom?
  • How do I travel with toddlers or young children internationally?
  • What is it like to visit Portugal as a family?
  • How do I disconnect from work without feeling guilty?
  • Can you run a small business and still take real vacations?

Find Evie On: 

Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ 

Website: https://www.evietavaresbranding.ca/

Things I mentioned:

The Brick (Phone Blocker) - https://www.getbrick.com/EVIE09618

]]>4e524448-be11-47d5-9fb7-7d6ebfb7a0fdFri, 05 Jun 2026 15:32:09 GMT<p>If you've ever wondered what it actually looks like to step away from your business for three weeks and come back in one piece, this episode is for you.</p><p>Evie is back from Portugal and she is spilling all of it. The trip highlights, the honest reflections on unplugging, what European airports are really like right now and what it was genuinely like to travel with young kids. This one is part travel diary, part business reflection and 100% unfiltered.</p><p><b>In This Episode We Cover:</b></p><ul><li>What three weeks in Portugal actually looked like for Evie and her family</li><li>The honest reality of taking extended time off when you run your own business</li><li>What surprised her most about stepping away (good and not so good)</li><li>Tips for navigating European airports right now</li><li>Practical advice for traveling with young kids without losing your mind</li><li>What this trip confirmed about why she built her business the way she did</li></ul><p><b>Questions Answered in This Episode:</b></p><ul><li>How do I take time off when I'm self-employed?</li><li>Is it possible to take a long vacation when you run your own business?</li><li>What do I need to know about European airports right now?</li><li>What are the best tips for traveling to Portugal with kids?</li><li>How do I prepare my business before a long trip?</li><li>What does work-life balance actually look like as a business owner and mom?</li><li>How do I travel with toddlers or young children internationally?</li><li>What is it like to visit Portugal as a family?</li><li>How do I disconnect from work without feeling guilty?</li><li>Can you run a small business and still take real vacations?</li></ul><p><b>Find Evie On:</b> </p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a> LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a> </p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a><br /><br /><b>Things I mentioned: </b></p><p>The Brick (Phone Blocker) - <a rel="noopener noreferrer nofollow" href="https://www.getbrick.com/EVIE09618" target="_blank">https://www.getbrick.com/EVIE09618</a><br /></p>no00:48:3821Come With Me to Portugal - Full Holiday Recap full<![CDATA[Building a Brand That Lasts with Puja Malhotra ]]>If you have ever felt like your brand no longer reflects who you are, wondered whether to rebrand or just refine, or tried to figure out how to balance a growing business with being a present parent, this episode is for you.

Evie sits down with Puja Malhotra, founder of Roop Creative Agency, a branding and web design studio nearly 11 years in the making. Puja shares her journey from corporate art director to entrepreneur, how she navigated IVF during the pandemic while running her business, and what she has learned about building a brand that is timeless rather than trendy.

In This Episode

  • How Puja founded Roop Creative Agency and named it after her grandmother
  • Why 90% of her clients come back for brand expansion rather than a rebrand
  • The most common branding mistake she sees entrepreneurs make
  • What growth and contraction in business really looks like and how to pivot
  • Why she dropped a profitable service to protect her energy and vision
  • Harmony over balance as a mom and business owner
  • Navigating IVF during the pandemic while running a business

Questions Answered

  • How do I know when it is time to rebrand?
  • What is the difference between a rebrand and a brand expansion?
  • How do I build a brand that does not go out of style?
  • Should I DIY my branding when starting out?
  • How many colors should I use in my brand?
  • How do I balance being a mom and running a business?
  • What should I do when my business hits a slow period?
  • When should I drop a service that is draining my energy?
  • Is AI going to replace branding designers?

Find Puja On Instagram: https://www.instagram.com/thepujamalhotra/ Agency: https://www.instagram.com/roopcreativeagency/ Website: https://www.roopcreativeagency.com Podcast: https://open.spotify.com/show/1OHv2p8uJ5UU3kr8AZHyJp

Find Evie On Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

Keywords branding for entrepreneurs, brand strategy, done for you branding, when to rebrand, brand consistency, business growth and contraction, motherhood and entrepreneurship, IVF and business, sustainable business, work life harmony, brand identity, small business branding, female founders, Roop Creative Agency, Puja Malhotra


]]>beaeaf54-0521-468a-bce4-ff21ce768986Mon, 11 May 2026 10:00:00 GMT<p>If you have ever felt like your brand no longer reflects who you are, wondered whether to rebrand or just refine, or tried to figure out how to balance a growing business with being a present parent, this episode is for you.</p><p></p><p>Evie sits down with Puja Malhotra, founder of Roop Creative Agency, a branding and web design studio nearly 11 years in the making. Puja shares her journey from corporate art director to entrepreneur, how she navigated IVF during the pandemic while running her business, and what she has learned about building a brand that is timeless rather than trendy.</p><p></p><p><b>In This Episode</b></p><ul><li>How Puja founded Roop Creative Agency and named it after her grandmother</li><li>Why 90% of her clients come back for brand expansion rather than a rebrand</li><li>The most common branding mistake she sees entrepreneurs make</li><li>What growth and contraction in business really looks like and how to pivot</li><li>Why she dropped a profitable service to protect her energy and vision</li><li>Harmony over balance as a mom and business owner</li><li>Navigating IVF during the pandemic while running a business</li></ul><p></p><p><b>Questions Answered</b></p><ul><li>How do I know when it is time to rebrand?</li><li>What is the difference between a rebrand and a brand expansion?</li><li>How do I build a brand that does not go out of style?</li><li>Should I DIY my branding when starting out?</li><li>How many colors should I use in my brand?</li><li>How do I balance being a mom and running a business?</li><li>What should I do when my business hits a slow period?</li><li>When should I drop a service that is draining my energy?</li><li>Is AI going to replace branding designers?</li></ul><p></p><p><b>Find Puja On</b> Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/thepujamalhotra/" target="_blank">https://www.instagram.com/thepujamalhotra/</a> Agency: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/roopcreativeagency/" target="_blank">https://www.instagram.com/roopcreativeagency/</a> Website: <a rel="noopener noreferrer nofollow" href="https://www.roopcreativeagency.com" target="_blank">https://www.roopcreativeagency.com</a> Podcast: <a rel="noopener noreferrer nofollow" href="https://open.spotify.com/show/1OHv2p8uJ5UU3kr8AZHyJp" target="_blank">https://open.spotify.com/show/1OHv2p8uJ5UU3kr8AZHyJp</a></p><p></p><p><b>Find Evie On</b> Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a> LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a> Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p></p><p><b>Keywords</b> branding for entrepreneurs, brand strategy, done for you branding, when to rebrand, brand consistency, business growth and contraction, motherhood and entrepreneurship, IVF and business, sustainable business, work life harmony, brand identity, small business branding, female founders, Roop Creative Agency, Puja Malhotra</p><p><br /></p>no00:48:35120Building a Brand That Lasts with Puja Malhotra full<![CDATA[How to Build a Business That Actually Pays You with Staci Millard]]>If you've ever avoided looking at your numbers, wondered whether to incorporate, or felt like chasing revenue goals was leaving you exhausted and broke, this episode is for you. Evie sits down with Stacey Millard, accountant, entrepreneur and founder of Thrive Accounting, who sold her first accounting firm for seven figures and has been helping creative and service-based business owners understand their money ever since. This conversation is equal parts practical and refreshing, and Stacey makes the numbers feel way less scary than you think.

In This Episode

  • How Stacey built and sold her first accounting firm for seven figures (and what she learned from it)
  • Why money is the circulation of your business, not the enemy
  • The five pillars Stacey uses to help business owners set realistic financial goals
  • Why chasing 10K months is probably the wrong goal for most entrepreneurs
  • The truth about sole proprietor vs. corporation in Canada (and why incorporating too early can cost you more than it saves)
  • What lag numbers vs. lead numbers actually mean and why both matter
  • How to know if your margins are healthy (and what to do if they're not)
  • The money habits every solopreneur should have in place
  • Why scared money doesn't make money and how to get out of financial fear mode
  • What genuine networking looks like and why going a mile wide hurts your business

Questions Answered in This Episode

  • Should I incorporate my small business in Canada?
  • What is the difference between a sole proprietor and a corporation in Canada?
  • When does it make sense to incorporate in Canada?
  • How do I set realistic revenue goals for my business?
  • What are lag numbers and lead numbers in business?
  • How do I know if my business is actually profitable?
  • What should I track in my business finances as a solopreneur?
  • How do I budget for my business expenses?
  • What is profit margin and why does it matter?
  • How do I stop avoiding my business finances?
  • What accounting software should I use as a small business owner?
  • Is Profit First worth it for Canadian business owners?
  • How do I price my services to actually be profitable?
  • How do I build a business that works without me?
  • What skills do entrepreneurs actually need to succeed?
  • How do I network authentically without feeling salesy?
  • How do I get out of financial scarcity mindset as an entrepreneur?

Find Stacey On...

Instagram: https://www.instagram.com/stacey.millard/

Podcast: https://smallbusinessschool.buzzsprout.com/

Website: https://thriveaccounting.co/

Find Evie On...

Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


]]>e97c4ace-89ae-4392-af02-5b7a6475aa57Thu, 30 Apr 2026 10:00:00 GMT<p>If you've ever avoided looking at your numbers, wondered whether to incorporate, or felt like chasing revenue goals was leaving you exhausted and broke, this episode is for you. Evie sits down with Stacey Millard, accountant, entrepreneur and founder of Thrive Accounting, who sold her first accounting firm for seven figures and has been helping creative and service-based business owners understand their money ever since. This conversation is equal parts practical and refreshing, and Stacey makes the numbers feel way less scary than you think.</p><p></p><p><b>In This Episode</b></p><ul><li>How Stacey built and sold her first accounting firm for seven figures (and what she learned from it)</li><li>Why money is the circulation of your business, not the enemy</li><li>The five pillars Stacey uses to help business owners set realistic financial goals</li><li>Why chasing 10K months is probably the wrong goal for most entrepreneurs</li><li>The truth about sole proprietor vs. corporation in Canada (and why incorporating too early can cost you more than it saves)</li><li>What lag numbers vs. lead numbers actually mean and why both matter</li><li>How to know if your margins are healthy (and what to do if they're not)</li><li>The money habits every solopreneur should have in place</li><li>Why scared money doesn't make money and how to get out of financial fear mode</li><li>What genuine networking looks like and why going a mile wide hurts your business</li></ul><p></p><p><b>Questions Answered in This Episode</b></p><ul><li>Should I incorporate my small business in Canada?</li><li>What is the difference between a sole proprietor and a corporation in Canada?</li><li>When does it make sense to incorporate in Canada?</li><li>How do I set realistic revenue goals for my business?</li><li>What are lag numbers and lead numbers in business?</li><li>How do I know if my business is actually profitable?</li><li>What should I track in my business finances as a solopreneur?</li><li>How do I budget for my business expenses?</li><li>What is profit margin and why does it matter?</li><li>How do I stop avoiding my business finances?</li><li>What accounting software should I use as a small business owner?</li><li>Is Profit First worth it for Canadian business owners?</li><li>How do I price my services to actually be profitable?</li><li>How do I build a business that works without me?</li><li>What skills do entrepreneurs actually need to succeed?</li><li>How do I network authentically without feeling salesy?</li><li>How do I get out of financial scarcity mindset as an entrepreneur?</li></ul><p></p><p><b>Find Stacey On...</b></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/stacey.millard/" target="_blank">https://www.instagram.com/stacey.millard/</a></p><p>Podcast: <a rel="noopener noreferrer nofollow" href="https://smallbusinessschool.buzzsprout.com/" target="_blank">https://smallbusinessschool.buzzsprout.com/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://thriveaccounting.co/" target="_blank">https://thriveaccounting.co/</a></p><p></p><p><b>Find Evie On...</b></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p>no00:57:08119How to Build a Business That Actually Pays You with Staci Millardfull<![CDATA[How to Write an Email Launch Sequence]]>If you have something to sell but your emails feel pushy, salesy or just plain gross, this episode is for you. Evie breaks down her go-to launch email sequence, how to warm up your audience before the cart even opens and why legitimate urgency is not the same thing as sleazy marketing.

In This Episode

  • Why your email launch sequence is only one piece of the puzzle
  • How to warm up your audience before a launch starts
  • The doors open email and what it needs to include
  • Storytelling emails that take your audience from point A to point B
  • How to handle objections without making it weird
  • Using social proof and bonuses in your middle emails
  • Why legitimate urgency is not sleazy and when to use it
  • The post-launch email most people forget to send
  • Where a sales page fits into your launch strategy
  • The 10% conversion rule Amy Porterfield talks about

Questions Answered in This Episode

  • How many emails do I need for a launch sequence?
  • What should my first launch email say?
  • How do I write a launch email sequence for a course or program?
  • How do I create urgency in my emails without being manipulative?
  • What is a sales page and do I need one for my launch?
  • How do I handle objections in a launch email sequence?
  • How do I warm up my email list before a launch?
  • What do I send after a launch to people who didn't buy?
  • How do I use storytelling in my launch emails?
  • What is a realistic conversion rate for an email launch?
  • How often should I email my list during a launch?

Mentioned in This Episode Try Flodesk and save 25% off your first year: https://flodesk.com/c/M2BGO5

Find Evie On... 

Instagram: https://www.instagram.com/evietavaresbranding/ 

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ 

Website: https://www.evietavaresbranding.ca/

]]>70839951-7f56-452c-b479-611a3f40ccd2Wed, 22 Apr 2026 15:19:51 GMT<p>If you have something to sell but your emails feel pushy, salesy or just plain gross, this episode is for you. Evie breaks down her go-to launch email sequence, how to warm up your audience before the cart even opens and why legitimate urgency is not the same thing as sleazy marketing.</p><p></p><p><b>In This Episode</b></p><ul><li>Why your email launch sequence is only one piece of the puzzle</li><li>How to warm up your audience before a launch starts</li><li>The doors open email and what it needs to include</li><li>Storytelling emails that take your audience from point A to point B</li><li>How to handle objections without making it weird</li><li>Using social proof and bonuses in your middle emails</li><li>Why legitimate urgency is not sleazy and when to use it</li><li>The post-launch email most people forget to send</li><li>Where a sales page fits into your launch strategy</li><li>The 10% conversion rule Amy Porterfield talks about</li></ul><p></p><p><b>Questions Answered in This Episode</b></p><ul><li>How many emails do I need for a launch sequence?</li><li>What should my first launch email say?</li><li>How do I write a launch email sequence for a course or program?</li><li>How do I create urgency in my emails without being manipulative?</li><li>What is a sales page and do I need one for my launch?</li><li>How do I handle objections in a launch email sequence?</li><li>How do I warm up my email list before a launch?</li><li>What do I send after a launch to people who didn't buy?</li><li>How do I use storytelling in my launch emails?</li><li>What is a realistic conversion rate for an email launch?</li><li>How often should I email my list during a launch?</li></ul><p></p><p><b>Mentioned in This Episode</b> Try Flodesk and save 25% off your first year: <a rel="noopener noreferrer nofollow" href="https://flodesk.com/c/M2BGO5" target="_blank">https://flodesk.com/c/M2BGO5</a></p><p></p><p><b>Find Evie On...</b> </p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a> </p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a> </p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p>no00:18:03118How to Write an Email Launch Sequencefull<![CDATA[Finding Your Identity Beyond Motherhood with Crystal Shadwell]]>If you've ever lost yourself in motherhood and wondered how to find your way back, this episode is for you. Evie sits down with Crystal Shadwell, event planner, higher ed professional, mom and founder of Something Beyond Mom, to talk about why women need to stop putting themselves last, how to build community that actually fills your cup and what it really looks like to balance a side hustle, a full-time career and motherhood without burning out.

In This Episode

  • How Crystal went from higher ed professional to founding Something Beyond Mom
  • Why moms lose their identity in motherhood and what to do about it
  • Getting into rooms before you feel ready and why it changes everything
  • What a Something Beyond Mom event actually looks and feels like
  • How Crystal burnt out running monthly events and what she changed
  • Balancing a full-time job, entrepreneurship and motherhood
  • Defining success on your own terms beyond six and seven figures
  • The Team Crew podcast and how it strengthened Crystal's relationship

Questions Answered in This Episode

  • How do I find myself again after becoming a mom?
  • Is it okay to keep my side hustle while working a full-time job I love?
  • How do I deal with mom guilt when taking time for myself?
  • How do I build a community around my business?
  • What does self-care actually look like for a busy mom?
  • How do I avoid burnout when my business is growing fast?
  • How do I define success in my business without comparing myself to others?
  • How do I get into networking rooms when I feel too small or new?
  • How do I balance a podcast with my partner and a busy family life?

Find Crystal On... Instagram: https://www.instagram.com/crystalshadwell/ Something Beyond Mom: https://www.instagram.com/somethingbeyondmom/ Website: https://www.crystalshadwell.com/ Something Beyond Mom Events: https://somethingbeyondmom.myflodesk.com/ltdro3j2gy Something Beyond Mom Retreat Waitlist: https://www.crystalshadwell.com/retreat

Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

]]>52dc0b25-9f39-4e58-bc18-7e6e2668dcd6Thu, 16 Apr 2026 10:00:00 GMT<p>If you've ever lost yourself in motherhood and wondered how to find your way back, this episode is for you. Evie sits down with Crystal Shadwell, event planner, higher ed professional, mom and founder of Something Beyond Mom, to talk about why women need to stop putting themselves last, how to build community that actually fills your cup and what it really looks like to balance a side hustle, a full-time career and motherhood without burning out.</p><p></p><p><b>In This Episode</b></p><ul><li>How Crystal went from higher ed professional to founding Something Beyond Mom</li><li>Why moms lose their identity in motherhood and what to do about it</li><li>Getting into rooms before you feel ready and why it changes everything</li><li>What a Something Beyond Mom event actually looks and feels like</li><li>How Crystal burnt out running monthly events and what she changed</li><li>Balancing a full-time job, entrepreneurship and motherhood</li><li>Defining success on your own terms beyond six and seven figures</li><li>The Team Crew podcast and how it strengthened Crystal's relationship</li></ul><p></p><p><b>Questions Answered in This Episode</b></p><ul><li>How do I find myself again after becoming a mom?</li><li>Is it okay to keep my side hustle while working a full-time job I love?</li><li>How do I deal with mom guilt when taking time for myself?</li><li>How do I build a community around my business?</li><li>What does self-care actually look like for a busy mom?</li><li>How do I avoid burnout when my business is growing fast?</li><li>How do I define success in my business without comparing myself to others?</li><li>How do I get into networking rooms when I feel too small or new?</li><li>How do I balance a podcast with my partner and a busy family life?</li></ul><p></p><p><b>Find Crystal On...</b> Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/crystalshadwell/" target="_blank">https://www.instagram.com/crystalshadwell/</a> Something Beyond Mom: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/somethingbeyondmom/" target="_blank">https://www.instagram.com/somethingbeyondmom/</a> Website: <a rel="noopener noreferrer nofollow" href="https://www.crystalshadwell.com/" target="_blank">https://www.crystalshadwell.com/</a> Something Beyond Mom Events: <a rel="noopener noreferrer nofollow" href="https://somethingbeyondmom.myflodesk.com/ltdro3j2gy" target="_blank">https://somethingbeyondmom.myflodesk.com/ltdro3j2gy</a> Something Beyond Mom Retreat Waitlist: <a rel="noopener noreferrer nofollow" href="https://www.crystalshadwell.com/retreat" target="_blank">https://www.crystalshadwell.com/retreat</a></p><p></p><p><b>Find Evie On...</b> Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a> LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a> Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p>no00:43:10171Finding Your Identity Beyond Motherhood with Crystal Shadwellfull<![CDATA[This Mother Means Business Recap with Kelsey Reidl ]]>Two podcast hosts walk into a women's business conference...

Evie and Kelsey Reidl of the Rain or Shine podcast sit down for a candid debrief on the This Mother Means Business event in Burlington. From the stories that hit different to the mic drop moments you'll want to write down, this episode is a masterclass in what happens when women in business get real with each other.

In This Episode

  • Why networking events still matter (even when you already know everyone in the room)
  • The "day in the life" panel question that turned into the most relatable conversation of the day
  • Dr. Tracy's take on shame, visibility and why showing up in your business feels so vulnerable as a mom
  • The story you're telling yourself that's quietly blocking your creativity and growth
  • Julie Cole's train analogy and what it means for your business decisions right now
  • Why following your audience matters more than staying loyal to a platform
  • How AI is reducing the mental load for moms in business and why now is the time to start
  • The one quote from the event that Evie hasn't stopped thinking about

Questions Answered in This Episode

  • How do I balance being a mom and running a business without burning out?
  • Why does showing up online feel so vulnerable as a female entrepreneur?
  • How do I know when to quit something in my business that isn't working?
  • How can I use AI to reduce mental load as a mom and business owner?
  • How do I follow up after a networking event without feeling salesy?
  • What are the best business events for women entrepreneurs in Canada?
  • How do I stop telling myself stories that hold my business back?
  • How do I know which social media platform is right for my business?
  • How do I make space for creativity when I have no time?
  • What does sustainable business growth actually look like for moms?

Quotes From This Episode

"I love what I do, but I need to love me more." — Anora West

"The longer you're on a train in the wrong direction, the more expensive it is to get back." — Julie Cole

"If it only lives in your head, it's already costing you." — Johanna (AI keynote speaker)

"The people who win at AI didn't start first. They started smart." — Kelsey Reidl

Mentioned in This Episode

This Mother Means Business Event hosted by Laura Sinclair: https://www.thismothermeansbusiness.com/

Rain or Shine Podcast with Kelsey Reidl: https://www.kelseyreidl.com/podcast

Find Kelsey On...

Instagram: https://www.instagram.com/kelseyreidl/

Website: www.kelseyreidl.com

Find Evie On...

Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


]]>c39239cb-adff-4856-b4b9-28d31e727f29Mon, 13 Apr 2026 12:00:00 GMT<p>Two podcast hosts walk into a women's business conference... <br /><br />Evie and Kelsey Reidl of the Rain or Shine podcast sit down for a candid debrief on the This Mother Means Business event in Burlington. From the stories that hit different to the mic drop moments you'll want to write down, this episode is a masterclass in what happens when women in business get real with each other.</p><p><b>In This Episode</b></p><ul><li>Why networking events still matter (even when you already know everyone in the room)</li><li>The "day in the life" panel question that turned into the most relatable conversation of the day</li><li>Dr. Tracy's take on shame, visibility and why showing up in your business feels so vulnerable as a mom</li><li>The story you're telling yourself that's quietly blocking your creativity and growth</li><li>Julie Cole's train analogy and what it means for your business decisions right now</li><li>Why following your audience matters more than staying loyal to a platform</li><li>How AI is reducing the mental load for moms in business and why now is the time to start</li><li>The one quote from the event that Evie hasn't stopped thinking about</li></ul><p><b>Questions Answered in This Episode</b></p><ul><li>How do I balance being a mom and running a business without burning out?</li><li>Why does showing up online feel so vulnerable as a female entrepreneur?</li><li>How do I know when to quit something in my business that isn't working?</li><li>How can I use AI to reduce mental load as a mom and business owner?</li><li>How do I follow up after a networking event without feeling salesy?</li><li>What are the best business events for women entrepreneurs in Canada?</li><li>How do I stop telling myself stories that hold my business back?</li><li>How do I know which social media platform is right for my business?</li><li>How do I make space for creativity when I have no time?</li><li>What does sustainable business growth actually look like for moms?</li></ul><p><b>Quotes From This Episode</b></p><p>"I love what I do, but I need to love me more." — Anora West</p><p>"The longer you're on a train in the wrong direction, the more expensive it is to get back." — Julie Cole</p><p>"If it only lives in your head, it's already costing you." — Johanna (AI keynote speaker)</p><p>"The people who win at AI didn't start first. They started smart." — Kelsey Reidl</p><p><b>Mentioned in This Episode</b></p><p>This Mother Means Business Event hosted by Laura Sinclair: <a rel="noopener noreferrer nofollow" href="https://www.thismothermeansbusiness.com/" target="_blank">https://www.thismothermeansbusiness.com/</a></p><p>Rain or Shine Podcast with Kelsey Reidl: <a rel="noopener noreferrer nofollow" href="https://www.kelseyreidl.com/podcast" target="_blank">https://www.kelseyreidl.com/podcast</a></p><p><b>Find Kelsey On...</b></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/kelseyreidl/" target="_blank">https://www.instagram.com/kelseyreidl/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="http://www.kelseyreidl.com" target="_blank">www.kelseyreidl.com</a></p><p><b>Find Evie On...</b></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p>no00:36:46116This Mother Means Business Recap with Kelsey Reidl full<![CDATA[How to Write a Welcome Email Sequence That Builds Trust]]>If you've been putting off your welcome sequence or starting every first email with your entire life story, this episode is for you. Evie breaks down her go-to three-email welcome sequence, how to improve deliverability from day one and why training your audience to engage early is one of the most underrated moves in email marketing.

In This Episode

  • What a welcome sequence is and who needs one
  • The biggest mistake people make in email one
  • Evie's three-email welcome sequence breakdown
  • How to improve email deliverability right from the start
  • The cadence Evie recommends and how to use analytics to tweak it
  • Why your emails need to sound like YOU, not ChatGPT
  • Evie's honest review of Flodesk and a listener discount

Questions Answered in This Episode

  • What is a welcome sequence and do I need one?
  • What should my first email to new subscribers say?
  • How do I write a welcome sequence for my coaching or service business?
  • How do I improve my email deliverability?
  • How often should I send welcome emails?
  • How do I write emails that actually sound like me?
  • What is Flodesk and is it worth it for small business owners?

Mentioned in This Episode 

Try Flodesk and save 25% off your first year:  https://flodesk.com/c/M2BGO5

Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ 

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ 

Website: https://www.evietavaresbranding.ca/

]]>52da13b2-30e6-4324-9810-f1aa5b1b2044Wed, 08 Apr 2026 23:53:18 GMT<p>If you've been putting off your welcome sequence or starting every first email with your entire life story, this episode is for you. Evie breaks down her go-to three-email welcome sequence, how to improve deliverability from day one and why training your audience to engage early is one of the most underrated moves in email marketing.</p><p></p><p><b>In This Episode</b></p><ul><li>What a welcome sequence is and who needs one</li><li>The biggest mistake people make in email one</li><li>Evie's three-email welcome sequence breakdown</li><li>How to improve email deliverability right from the start</li><li>The cadence Evie recommends and how to use analytics to tweak it</li><li>Why your emails need to sound like YOU, not ChatGPT</li><li>Evie's honest review of Flodesk and a listener discount</li></ul><p></p><p><b>Questions Answered in This Episode</b></p><ul><li>What is a welcome sequence and do I need one?</li><li>What should my first email to new subscribers say?</li><li>How do I write a welcome sequence for my coaching or service business?</li><li>How do I improve my email deliverability?</li><li>How often should I send welcome emails?</li><li>How do I write emails that actually sound like me?</li><li>What is Flodesk and is it worth it for small business owners?</li></ul><p></p><p><b>Mentioned in This Episode</b> </p><p>Try Flodesk and save 25% off your first year:  <a rel="noopener noreferrer nofollow" href="https://flodesk.com/c/M2BGO5" target="_blank">https://flodesk.com/c/M2BGO5</a></p><p></p><p><b>Find Evie On... </b>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a> </p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a> </p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p>no00:18:46115How to Write a Welcome Email Sequence That Builds Trustfull<![CDATA[How to Grow a Photography Business with Melissa Shearer]]>If you've ever undercharged, overbooked yourself or wondered whether investing in your photography business is actually worth it, this episode is for you.

I'm sitting down with Melissa Shearer, a Burlington-based family, maternity and birth photographer who has been building her business for 10 years. And she is not holding back. Melissa shares the real story behind going from rock bottom to running a fully booked luxury photography brand, and what she wishes she had known in year one.

We talk about the pricing trap that burns so many photographers out before they ever really get started, why investing in yourself is non-negotiable and how becoming a mom completely changed the way Melissa shows up for her clients.

Plus, Melissa spills some exciting tea about a brand new community she is building for photographers called the Mother Clickers Collective. You do not want to miss this one.

In This Episode We Cover:

  • How Melissa accidentally started her photography business after shooting her best friend's wedding in New Zealand
  • Why she pivoted from weddings to motherhood, maternity and birth photography and how that decision changed everything
  • The pricing trap that leads new photographers straight to burnout (and how to avoid it)
  • What "cost of doing business" actually means and why every photographer needs to know their numbers
  • Why investing in mentorship and education is one of the highest-return moves you can make in your business
  • What "laid back luxury" means in practice and how Melissa's client experience sets her apart
  • How motherhood has made her a better photographer and a more empathetic business owner
  • The one mindset block holding most photographers back from growing their business
  • What she is building with the Mother Clickers Collective and why it matters

Questions Answered in This Episode:

  • How do I price my photography services without undercharging?
  • How do I calculate my cost of doing business as a photographer?
  • How do I avoid burnout as a photographer?
  • How do I build a sustainable photography business while raising kids?
  • Is it worth investing in photography mentorship or education?
  • How do I attract higher paying photography clients?
  • How do I transition from budget clients to luxury clients?
  • How do I deal with imposter syndrome as a photographer?
  • How do I create a better client experience as a photographer?
  • How do I grow my photography business without working seven days a week?
  • When should I hire help in my photography business?

Connect with Melissa:

Instagram: https://www.instagram.com/melissashearerphotography/ Mother Clickers Collective: https://www.instagram.com/motherclickers/ Website: https://melissashearerphotography.com

Connect with Evie:

Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/


]]>0bfc6265-bb1d-4624-b1fd-fe7cea6c7ce0Wed, 01 Apr 2026 16:15:00 GMT<p>If you've ever undercharged, overbooked yourself or wondered whether investing in your photography business is actually worth it, this episode is for you.</p><p></p><p>I'm sitting down with Melissa Shearer, a Burlington-based family, maternity and birth photographer who has been building her business for 10 years. And she is not holding back. Melissa shares the real story behind going from rock bottom to running a fully booked luxury photography brand, and what she wishes she had known in year one.</p><p></p><p>We talk about the pricing trap that burns so many photographers out before they ever really get started, why investing in yourself is non-negotiable and how becoming a mom completely changed the way Melissa shows up for her clients.</p><p></p><p>Plus, Melissa spills some exciting tea about a brand new community she is building for photographers called the Mother Clickers Collective. You do not want to miss this one.</p><p></p><p><b>In This Episode We Cover:</b></p><ul><li>How Melissa accidentally started her photography business after shooting her best friend's wedding in New Zealand</li><li>Why she pivoted from weddings to motherhood, maternity and birth photography and how that decision changed everything</li><li>The pricing trap that leads new photographers straight to burnout (and how to avoid it)</li><li>What "cost of doing business" actually means and why every photographer needs to know their numbers</li><li>Why investing in mentorship and education is one of the highest-return moves you can make in your business</li><li>What "laid back luxury" means in practice and how Melissa's client experience sets her apart</li><li>How motherhood has made her a better photographer and a more empathetic business owner</li><li>The one mindset block holding most photographers back from growing their business</li><li>What she is building with the Mother Clickers Collective and why it matters</li></ul><p></p><p><b>Questions Answered in This Episode:</b></p><ul><li>How do I price my photography services without undercharging?</li><li>How do I calculate my cost of doing business as a photographer?</li><li>How do I avoid burnout as a photographer?</li><li>How do I build a sustainable photography business while raising kids?</li><li>Is it worth investing in photography mentorship or education?</li><li>How do I attract higher paying photography clients?</li><li>How do I transition from budget clients to luxury clients?</li><li>How do I deal with imposter syndrome as a photographer?</li><li>How do I create a better client experience as a photographer?</li><li>How do I grow my photography business without working seven days a week?</li><li>When should I hire help in my photography business?</li></ul><p></p><p><b>Connect with Melissa:</b></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/melissashearerphotography/" target="_blank">https://www.instagram.com/melissashearerphotography/</a> Mother Clickers Collective: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/motherclickers/" target="_blank">https://www.instagram.com/motherclickers/</a> Website: <a rel="noopener noreferrer nofollow" href="https://melissashearerphotography.com" target="_blank">https://melissashearerphotography.com</a></p><p></p><p><b>Connect with Evie:</b></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a> LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a> Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p>no00:42:55How to Grow a Photography Business with Melissa Shearerfull<![CDATA[Community, Connections and Scaling an Agency with Kristina Bartold-Sorgota]]>In this engaging conversation, Evie Tavares and Kristina Bartold explore the vital difference between building a community and merely growing an audience. Kristina shares her insights on the importance of genuine connections, the evolution of her High Vibe Women events, and the impact of authenticity in business. They discuss the challenges of scaling a business, the significance of mentorship, and the future of marketing in a community-driven landscape. Kristina also reflects on her personal growth as a new mother and her aspirations for future collaborations.

Find Kristina on… 

Instagram: https://www.instagram.com/kristina.bartold/

LinkedIn: https://www.linkedin.com/in/kristinabartold/

Website - The Social Snippet: https://www.thesocialsnippet.com/

Website - High Vibe Women: https://www.highvibewomen.ca/october-2026-event

Save on the next High Vibe Women event with the code EVIE50  *code is only active AFTER Friday March 20th.

Find Evie on… 

Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/

Takeaways

Community is about genuine connections, not just numbers.

Building a community requires reciprocity and willingness to help others.

Events should focus on impact and creating meaningful connections.

Authenticity in business leads to stronger relationships and trust.

Scaling a business involves managing people and expectations.

Investing in mentorship is crucial, but action is what drives results.

Networking is about building relationships, not just finding clients.

The future of marketing will focus on community engagement and trust.

Ali Hicks-Wright Episode mentioned on scaling:  https://communitypodcast.buzzsprout.com/2011831/episodes/13852482-personalized-approaches-to-business-scaling-with-ali-hicks-wright

Chapters

00:00 Building Authentic Communities

03:10 The Power of Reciprocity

05:56 Creating Impactful Events

08:58 The Evolution of High Vibe Women

11:35 The Importance of Depth in Networking

14:36 Navigating Community Dynamics

17:11 Learning from Each Other

20:11 Adapting Event Formats

22:45 Finding Your Community

32:33 Navigating Networking Events

37:21 The Importance of Community and Connection

39:26 Scaling Challenges in Business

43:29 Finding Balance in Business Growth

46:52 Investing in Mentorship and Learning

50:42 The Power of Community Over Mentorship

51:20 High Vibe Women Events and Community Engagement

58:04 Introduction and Welcome

58:36 Encouragement to Share and Subscribe

Keywords

community, audience, networking, events, authenticity, business growth, mentorship, marketing, women empowerment, social media

]]>133a33ea-d5a3-42d7-ae4c-720aff225b6dWed, 18 Mar 2026 16:00:00 GMT<p>In this engaging conversation, Evie Tavares and Kristina Bartold explore the vital difference between building a community and merely growing an audience. Kristina shares her insights on the importance of genuine connections, the evolution of her High Vibe Women events, and the impact of authenticity in business. They discuss the challenges of scaling a business, the significance of mentorship, and the future of marketing in a community-driven landscape. Kristina also reflects on her personal growth as a new mother and her aspirations for future collaborations.</p><p></p><p>Find Kristina on… </p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/kristina.bartold/" target="_blank">https://www.instagram.com/kristina.bartold/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kristinabartold/" target="_blank">https://www.linkedin.com/in/kristinabartold/</a></p><p>Website - The Social Snippet: <a rel="noopener noreferrer nofollow" href="https://www.thesocialsnippet.com/" target="_blank">https://www.thesocialsnippet.com/</a></p><p>Website - High Vibe Women: <a rel="noopener noreferrer nofollow" href="https://www.highvibewomen.ca/october-2026-event" target="_blank">https://www.highvibewomen.ca/october-2026-event</a></p><p></p><p>Save on the next High Vibe Women event with the code <b>EVIE50  *code is only active AFTER Friday March 20th. </b></p><p></p><p>Find Evie on… </p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p></p><p>Takeaways</p><p>Community is about genuine connections, not just numbers.</p><p>Building a community requires reciprocity and willingness to help others.</p><p>Events should focus on impact and creating meaningful connections.</p><p>Authenticity in business leads to stronger relationships and trust.</p><p>Scaling a business involves managing people and expectations.</p><p>Investing in mentorship is crucial, but action is what drives results.</p><p>Networking is about building relationships, not just finding clients.</p><p>The future of marketing will focus on community engagement and trust.</p><p></p><p>Ali Hicks-Wright Episode mentioned on scaling:  <a rel="noopener noreferrer nofollow" href="https://communitypodcast.buzzsprout.com/2011831/episodes/13852482-personalized-approaches-to-business-scaling-with-ali-hicks-wright" target="_blank">https://communitypodcast.buzzsprout.com/2011831/episodes/13852482-personalized-approaches-to-business-scaling-with-ali-hicks-wright</a></p><p></p><p>Chapters</p><p>00:00 Building Authentic Communities</p><p>03:10 The Power of Reciprocity</p><p>05:56 Creating Impactful Events</p><p>08:58 The Evolution of High Vibe Women</p><p>11:35 The Importance of Depth in Networking</p><p>14:36 Navigating Community Dynamics</p><p>17:11 Learning from Each Other</p><p>20:11 Adapting Event Formats</p><p>22:45 Finding Your Community</p><p>32:33 Navigating Networking Events</p><p>37:21 The Importance of Community and Connection</p><p>39:26 Scaling Challenges in Business</p><p>43:29 Finding Balance in Business Growth</p><p>46:52 Investing in Mentorship and Learning</p><p>50:42 The Power of Community Over Mentorship</p><p>51:20 High Vibe Women Events and Community Engagement</p><p>58:04 Introduction and Welcome</p><p>58:36 Encouragement to Share and Subscribe</p><p></p><p>Keywords</p><p>community, audience, networking, events, authenticity, business growth, mentorship, marketing, women empowerment, social media</p><p></p>no01:00:50113Community, Connections and Scaling an Agency with Kristina Bartold-Sorgotafull<![CDATA[High Vibe Women Recap: The Full Day Experience]]>Summary


Evie Tavares shares her detailed experience and key insights from the High Vibe Women event, highlighting networking, personal growth, and practical business tips.



Keywords


High Vibe Women, networking, personal growth, business tips, event recap, entrepreneurship, self-care, scaling business, community building


Find Evie on… 


Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


Key  topics


  • Networking and genuine connections
  • Practical business growth tips
  • Self-care and mindset for entrepreneurs


Chapters


00:00 Introduction to High Vibe Women Event

01:49 Growth and Evolution of the Event

02:58 VIP Night Experience

06:24 Full-Day Event Overview

08:25 Keynote Speakers and Insights

12:25 Networking and Building Connections

14:55 Workshops and Breakout Sessions

16:17 Live Podcast Experiences

17:21 Closing Keynote and Reflections

21:48 Final Thoughts and Takeaways

24:57 Introduction and Welcome

25:20 Encouragement to Share and Subscribe


Resources


High Vibe Women - https://www.highvibewomen.ca/

Kristina and Maria (Social Snippet) - https://www.instagram.com/kristina.bartold/ and https://www.instagram.com/_mariatassi/

High Vibe Women Online Community | Save on your first month - https://high-vibe-women.circle.so/checkout/online-community?affiliate_code=cbc364




]]>056c1867-cb19-4ab8-85d2-2586fccdd57fFri, 13 Mar 2026 11:47:40 GMT<p>Summary</p><p><br /></p><p>Evie Tavares shares her detailed experience and key insights from the High Vibe Women event, highlighting networking, personal growth, and practical business tips.</p><p><br /><br /></p><p>Keywords</p><p><br /></p><p>High Vibe Women, networking, personal growth, business tips, event recap, entrepreneurship, self-care, scaling business, community building</p><p><br /></p><p>Find Evie on… </p><p><br /></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p><p>Key  topics</p><p><br /></p><ul><li>Networking and genuine connections</li><li>Practical business growth tips</li><li>Self-care and mindset for entrepreneurs</li></ul><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Introduction to High Vibe Women Event</p><p>01:49 Growth and Evolution of the Event</p><p>02:58 VIP Night Experience</p><p>06:24 Full-Day Event Overview</p><p>08:25 Keynote Speakers and Insights</p><p>12:25 Networking and Building Connections</p><p>14:55 Workshops and Breakout Sessions</p><p>16:17 Live Podcast Experiences</p><p>17:21 Closing Keynote and Reflections</p><p>21:48 Final Thoughts and Takeaways</p><p>24:57 Introduction and Welcome</p><p>25:20 Encouragement to Share and Subscribe</p><p><br /></p><p>Resources</p><p><br /></p><p>High Vibe Women - <a rel="noopener noreferrer nofollow" href="https://www.highvibewomen.ca/" target="_blank">https://www.highvibewomen.ca/</a></p><p>Kristina and Maria (Social Snippet) - <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/kristina.bartold/" target="_blank">https://www.instagram.com/kristina.bartold/</a> and <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/_mariatassi/" target="_blank">https://www.instagram.com/_mariatassi/</a></p><p>High Vibe Women Online Community | Save on your first month - <a rel="noopener noreferrer nofollow" href="https://high-vibe-women.circle.so/checkout/online-community?affiliate_code=cbc364" target="_blank">https://high-vibe-women.circle.so/checkout/online-community?affiliate_code=cbc364</a></p><p><br /><br /><br /></p>no00:25:27112High Vibe Women Recap: The Full Day Experiencefull<![CDATA[Sustainable Success for Moms in Business with Laura Sinclair]]>In this conversation, Laura Sinclair shares her journey from corporate marketing to becoming a mom entrepreneur, discussing the unique challenges faced by mothers in business. She emphasizes the importance of redefining motherhood, asking for help, and the significance of mindset in achieving business success. Laura also highlights the need for sustainable growth, the role of relationships in client acquisition, and the value of authenticity in mentorship. The discussion concludes with insights on celebrating achievements and defining personal success in a way that aligns with individual goals.


Find Laura on… 

Instagram (Laura Sinclair): https://www.instagram.com/itslaurasinclair/

Instagram (This Mother Means Business): https://www.instagram.com/thismothermeansbusiness/

Website: https://www.thismothermeansbusiness.com/


Join me at This Mother Means Business Live on April 1st: https://www.thismothermeansbusiness.com/tmmb-2026?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnzOkpA6FlgA8SLGH_fipkeUpkGudfNFnF0FeRxJl0Z4S_UPOupeWPVbj1Utw_aem__swx74AUO-ox5Pn_W6BnDA


Find Evie on… 

Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


Key Takeaways

  • Laura Sinclair transitioned from corporate marketing to mom entrepreneurship.
  • Balancing motherhood and business is like managing two full-time jobs.
  • It's essential to redefine what being a good mom means personally.
  • Asking for help is crucial to avoid burnout.
  • Delegation can significantly lighten the mental load.
  • Mindset plays a critical role in business success.
  • Sustainable growth looks different for everyone, especially moms.
  • Relationships are key to client acquisition, not just social media.
  • Authenticity in mentorship fosters a deeper connection.
  • Celebrating small achievements can enhance motivation and joy in business.

Chapters


00:00 Introduction to Mom Entrepreneurship

10:00 Redefining Motherhood and Asking for Help

15:04 Delegation and the Importance of Support

19:59 Sustainable Growth in Business

29:10 The Importance of Patience in Business Growth

36:03 The Role of Mentorship in Business Success

44:44 Authenticity in Business: Sharing Wins and Losses

51:40 Connecting with Laura: Upcoming Events and Rapid Fire Questions

Keywords

mom entrepreneurs, business strategy, motherhood, mindset, delegation, sustainable growth, client acquisition, mentorship, authenticity, work-life balance



]]>eca366c8-8490-4dfe-9bae-ad6f61719b59Wed, 04 Mar 2026 17:00:00 GMT<p>In this conversation, Laura Sinclair shares her journey from corporate marketing to becoming a mom entrepreneur, discussing the unique challenges faced by mothers in business. She emphasizes the importance of redefining motherhood, asking for help, and the significance of mindset in achieving business success. Laura also highlights the need for sustainable growth, the role of relationships in client acquisition, and the value of authenticity in mentorship. The discussion concludes with insights on celebrating achievements and defining personal success in a way that aligns with individual goals.</p><p><br /></p><p>Find Laura on… </p><p>Instagram (Laura Sinclair): <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/itslaurasinclair/" target="_blank">https://www.instagram.com/itslaurasinclair/</a></p><p>Instagram (This Mother Means Business): <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/thismothermeansbusiness/" target="_blank">https://www.instagram.com/thismothermeansbusiness/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.thismothermeansbusiness.com/" target="_blank">https://www.thismothermeansbusiness.com/</a></p><p><br /></p><p>Join me at This Mother Means Business Live on April 1st: <a rel="noopener noreferrer nofollow" href="https://www.thismothermeansbusiness.com/tmmb-2026?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnzOkpA6FlgA8SLGH_fipkeUpkGudfNFnF0FeRxJl0Z4S_UPOupeWPVbj1Utw_aem__swx74AUO-ox5Pn_W6BnDA" target="_blank">https://www.thismothermeansbusiness.com/tmmb-2026?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnzOkpA6FlgA8SLGH_fipkeUpkGudfNFnF0FeRxJl0Z4S_UPOupeWPVbj1Utw_aem__swx74AUO-ox5Pn_W6BnDA</a></p><p><br /></p><p>Find Evie on… <br /></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p><p>Key Takeaways<br /></p><ul><li>Laura Sinclair transitioned from corporate marketing to mom entrepreneurship.</li><li>Balancing motherhood and business is like managing two full-time jobs.</li><li>It's essential to redefine what being a good mom means personally.</li><li>Asking for help is crucial to avoid burnout.</li><li>Delegation can significantly lighten the mental load.</li><li>Mindset plays a critical role in business success.</li><li>Sustainable growth looks different for everyone, especially moms.</li><li>Relationships are key to client acquisition, not just social media.</li><li>Authenticity in mentorship fosters a deeper connection.</li><li>Celebrating small achievements can enhance motivation and joy in business.<p></p></li></ul><p>Chapters</p><p><br /></p><p>00:00 Introduction to Mom Entrepreneurship</p><p>10:00 Redefining Motherhood and Asking for Help</p><p>15:04 Delegation and the Importance of Support</p><p>19:59 Sustainable Growth in Business</p><p>29:10 The Importance of Patience in Business Growth</p><p>36:03 The Role of Mentorship in Business Success</p><p>44:44 Authenticity in Business: Sharing Wins and Losses</p><p>51:40 Connecting with Laura: Upcoming Events and Rapid Fire Questions<br /></p><p>Keywords<br /></p><p>mom entrepreneurs, business strategy, motherhood, mindset, delegation, sustainable growth, client acquisition, mentorship, authenticity, work-life balance</p><p><br /><br /></p>no00:54:03Sustainable Success for Moms in Business with Laura Sinclairfull<![CDATA[How I Approach In-Person Events as an Introvert (Pre-High Vibe Women Chat) ]]>In this episode, Evie Tavares shares her insights on attending networking events, particularly the High Vibe Women event. She discusses her mindset going into these events, emphasizing the importance of community building and personal growth over sales. Evie highlights her preparation strategies, including self-care and creating a peaceful environment before the event. During the event, she focuses on genuine connections and engagement, while also taking notes for follow-up. After the event, she reflects on her experiences and emphasizes the importance of processing information and nurturing relationships.

Find Evie on… 

Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


High Vibe Women: https://www.highvibewomen.ca/march-2026-event (Use EVIE50 for a discount on the next event) 

This Mother Means Business: https://www.thismothermeansbusiness.com/tmmb-2026

WAVE Events for Women: https://www.kelseyreidl.com/paris2026


Key Takeaways

Events are helpful for growing your community.

Approach events with a curiosity mindset.

Self-care is crucial before attending events.

It's okay to walk into events alone.

Taking notes helps in remembering connections.

Follow up genuinely after events.

Not everything learned at events needs to be applied.

Leave time to process information after events.

In-person connections are valuable for business.

Embrace the energy of networking events.

Chapters


00:00 Kickoff to High Vibe Women Events

05:30 Preparation and Self-Care Before Events

10:46 Reflection and Follow-Up After Events

13:22 Introduction and Welcome

13:45 Encouragement to Share and Subscribe

Keywords

networking, women in business, personal growth, mindset, community building, event preparation, self-care, follow-up strategies, High Vibe Women, in-person connection


]]>4f521e58-8071-4f20-adaf-4e0ada584e2aMon, 02 Mar 2026 12:00:00 GMT<p>In this episode, Evie Tavares shares her insights on attending networking events, particularly the High Vibe Women event. She discusses her mindset going into these events, emphasizing the importance of community building and personal growth over sales. Evie highlights her preparation strategies, including self-care and creating a peaceful environment before the event. During the event, she focuses on genuine connections and engagement, while also taking notes for follow-up. After the event, she reflects on her experiences and emphasizes the importance of processing information and nurturing relationships.</p><p></p><p>Find Evie on… <br /></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p><p>High Vibe Women: <a rel="noopener noreferrer nofollow" href="https://www.highvibewomen.ca/march-2026-event" target="_blank">https://www.highvibewomen.ca/march-2026-event</a> (Use EVIE50 for a discount on the next event) </p><p>This Mother Means Business: <a rel="noopener noreferrer nofollow" href="https://www.thismothermeansbusiness.com/tmmb-2026" target="_blank">https://www.thismothermeansbusiness.com/tmmb-2026</a></p><p>WAVE Events for Women: <a rel="noopener noreferrer nofollow" href="https://www.kelseyreidl.com/paris2026" target="_blank">https://www.kelseyreidl.com/paris2026</a></p><p><br /></p><p>Key Takeaways<br /></p><p>Events are helpful for growing your community.</p><p>Approach events with a curiosity mindset.</p><p>Self-care is crucial before attending events.</p><p>It's okay to walk into events alone.</p><p>Taking notes helps in remembering connections.</p><p>Follow up genuinely after events.</p><p>Not everything learned at events needs to be applied.</p><p>Leave time to process information after events.</p><p>In-person connections are valuable for business.</p><p>Embrace the energy of networking events.<br /></p><p>Chapters</p><p><br /></p><p>00:00 Kickoff to High Vibe Women Events</p><p>05:30 Preparation and Self-Care Before Events</p><p>10:46 Reflection and Follow-Up After Events</p><p>13:22 Introduction and Welcome</p><p>13:45 Encouragement to Share and Subscribe</p><p></p><p>Keywords</p><p></p><p>networking, women in business, personal growth, mindset, community building, event preparation, self-care, follow-up strategies, High Vibe Women, in-person connection</p><p><br /></p>no00:13:52How I Approach In-Person Events as an Introvert (Pre-High Vibe Women Chat) full<![CDATA[AI vs. The Copywriter: Am I Scared of AI? ]]>In this episode, Evie Tavares discusses her recent experiences with content creation, the importance of taking breaks, and the impact of AI on copywriting. She emphasizes the need for human connection in content and warns against relying too heavily on AI as a crutch. Evie shares insights on how to maintain authenticity in writing and the future of copywriting in an AI-driven world.


Find Evie on… 


Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


Diary of a CEO Episode Mentioned on AI Regulations: https://podcasts.apple.com/ca/podcast/the-man-who-wrote-the-book-on-ai-2030-might-be-the/id1291423644?i=1000739634021

Key Takeaways 


  • I gave myself permission to be quiet.
  • AI is a tool, not a takeover.
  • People are getting tired of the same AI stuff.
  • You can't tell me that someone reading AI content feels connected.
  • Human psychology does not change.
  • AI will take away generic and mediocre copy.
  • Being able to get anything decent out of AI takes time.
  • Just being yourself is going to be huge.
  • I think AI will have more of a part to play.
  • Make sure that there is a human on the other side.



Sound Bites


"AI is a tool, not a takeover."

"Human psychology does not change."

"Just being yourself is going to be huge."



Chapters


00:00 Embracing Quiet and Reflection

05:42 AI vs. Copywriting: A New Era

18:15 The Future of Content Creation

21:51 Introduction and Welcome

22:14 Encouragement to Share and Subscribe



]]>5c9efc19-fa7f-4062-943b-3944471b291aWed, 25 Feb 2026 17:52:59 GMT<p>In this episode, Evie Tavares discusses her recent experiences with content creation, the importance of taking breaks, and the impact of AI on copywriting. She emphasizes the need for human connection in content and warns against relying too heavily on AI as a crutch. Evie shares insights on how to maintain authenticity in writing and the future of copywriting in an AI-driven world.</p><p><br /></p><p>Find Evie on… </p><p><br /></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br />Diary of a CEO Episode Mentioned on AI Regulations: <a rel="noopener noreferrer nofollow" href="https://podcasts.apple.com/ca/podcast/the-man-who-wrote-the-book-on-ai-2030-might-be-the/id1291423644?i=1000739634021" target="_blank">https://podcasts.apple.com/ca/podcast/the-man-who-wrote-the-book-on-ai-2030-might-be-the/id1291423644?i=1000739634021</a></p><p></p><p>Key Takeaways </p><p><br /></p><ul><li>I gave myself permission to be quiet.</li><li>AI is a tool, not a takeover.</li><li>People are getting tired of the same AI stuff.</li><li>You can't tell me that someone reading AI content feels connected.</li><li>Human psychology does not change.</li><li>AI will take away generic and mediocre copy.</li><li>Being able to get anything decent out of AI takes time.</li><li>Just being yourself is going to be huge.</li><li>I think AI will have more of a part to play.</li><li>Make sure that there is a human on the other side.</li></ul><p><br /><br /></p><p>Sound Bites</p><p><br /></p><p>"AI is a tool, not a takeover."</p><p>"Human psychology does not change."</p><p>"Just being yourself is going to be huge."</p><p><br /><br /></p><p>Chapters</p><p><br /></p><p>00:00 Embracing Quiet and Reflection</p><p>05:42 AI vs. Copywriting: A New Era</p><p>18:15 The Future of Content Creation</p><p>21:51 Introduction and Welcome</p><p>22:14 Encouragement to Share and Subscribe</p><p><br /><br /></p>no00:22:21AI vs. The Copywriter: Am I Scared of AI? full<![CDATA[Empowering Women Through Strength Training - Behind the Scenes of The Strength Girl with Mia Harris ]]>In this episode of Unfiltered Tea, Evie Tavares interviews Mia Harris, the founder of The Strength Girl. Mia shares her journey from studying kinesiology to becoming a personal trainer and business owner. She discusses the challenges of running a fitness business, the importance of anti-scale messaging, and how she aims to create a supportive community for women. The conversation also explores the parallels between fitness and entrepreneurship, the significance of mindset, and the need to redefine success beyond traditional metrics. Mia emphasizes the importance of strength training and encourages beginners to embrace their journey without fear.


Find Mia on.. 

Instagram: https://www.instagram.com/thestrengthgirl

Website: https://www.thestrengthgirl.com/


Get the FREE Beginner’s Guide to Weightlifting: https://the-strength-girl.myflodesk.com/a-beginners-guide-to-strength-training


Find Evie on… 


Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


Takeaways


Mia's journey into fitness began with a passion for science and sports.

She emphasizes the importance of creating a supportive environment for women in fitness.

Mia's approach focuses on strength and empowerment rather than weight loss.

She believes in the power of vulnerability in building a personal brand.

Mia highlights the importance of mindset in achieving fitness goals.

She encourages clients to celebrate their achievements, no matter how small.

Mia advocates for a balanced diet filled with whole foods.

She stresses the importance of strength training for overall health and longevity.

Mia aims to help high achievers find balance in their lives.

She believes that success should be redefined beyond revenue and follower counts.


Chapters


00:00 Introduction to Mia Harris and Her Journey

03:26 Mia's Educational Background and Early Career

05:54 Transitioning to Business Ownership

08:49 The Strength Girl: A New Beginning

11:41 Rejecting the Scale: A New Approach to Fitness

14:24 Building a Personal Brand and Community

17:13 Navigating Burnout and Sustainable Practices

19:43 Trusting the Process in Fitness and Business

22:29 Redefining Success Beyond Numbers

24:57 Creating a Supportive Community

28:00 Helping High Achievers Learn to Rest

28:27 Breaking Limiting Beliefs

33:03 The Importance of Mindset in Fitness

37:32 Overcoming Gym Intimidation

40:51 Debunking Strength Training Myths

43:58 Connecting with Mia Harris

49:50 Introduction and Welcome

50:13 Encouragement to Share and Subscribe


]]>59cec642-f5c7-4f86-9c31-4d22fcf3a9fcWed, 18 Feb 2026 18:00:00 GMT<p>In this episode of Unfiltered Tea, Evie Tavares interviews Mia Harris, the founder of The Strength Girl. Mia shares her journey from studying kinesiology to becoming a personal trainer and business owner. She discusses the challenges of running a fitness business, the importance of anti-scale messaging, and how she aims to create a supportive community for women. The conversation also explores the parallels between fitness and entrepreneurship, the significance of mindset, and the need to redefine success beyond traditional metrics. Mia emphasizes the importance of strength training and encourages beginners to embrace their journey without fear.</p><p><br /></p><p>Find Mia on.. </p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/thestrengthgirl" target="_blank">https://www.instagram.com/thestrengthgirl</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.thestrengthgirl.com/" target="_blank">https://www.thestrengthgirl.com/</a></p><p><br /></p><p>Get the FREE Beginner’s Guide to Weightlifting: <a rel="noopener noreferrer nofollow" href="https://the-strength-girl.myflodesk.com/a-beginners-guide-to-strength-training" target="_blank">https://the-strength-girl.myflodesk.com/a-beginners-guide-to-strength-training</a></p><p><br /></p><p>Find Evie on… </p><p><br /></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p><p>Takeaways</p><p><br /></p><p>Mia's journey into fitness began with a passion for science and sports.</p><p>She emphasizes the importance of creating a supportive environment for women in fitness.</p><p>Mia's approach focuses on strength and empowerment rather than weight loss.</p><p>She believes in the power of vulnerability in building a personal brand.</p><p>Mia highlights the importance of mindset in achieving fitness goals.</p><p>She encourages clients to celebrate their achievements, no matter how small.</p><p>Mia advocates for a balanced diet filled with whole foods.</p><p>She stresses the importance of strength training for overall health and longevity.</p><p>Mia aims to help high achievers find balance in their lives.</p><p>She believes that success should be redefined beyond revenue and follower counts.</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Introduction to Mia Harris and Her Journey</p><p>03:26 Mia's Educational Background and Early Career</p><p>05:54 Transitioning to Business Ownership</p><p>08:49 The Strength Girl: A New Beginning</p><p>11:41 Rejecting the Scale: A New Approach to Fitness</p><p>14:24 Building a Personal Brand and Community</p><p>17:13 Navigating Burnout and Sustainable Practices</p><p>19:43 Trusting the Process in Fitness and Business</p><p>22:29 Redefining Success Beyond Numbers</p><p>24:57 Creating a Supportive Community</p><p>28:00 Helping High Achievers Learn to Rest</p><p>28:27 Breaking Limiting Beliefs</p><p>33:03 The Importance of Mindset in Fitness</p><p>37:32 Overcoming Gym Intimidation</p><p>40:51 Debunking Strength Training Myths</p><p>43:58 Connecting with Mia Harris</p><p>49:50 Introduction and Welcome</p><p>50:13 Encouragement to Share and Subscribe</p><p><br /></p>no00:50:2018Empowering Women Through Strength Training - Behind the Scenes of The Strength Girl with Mia Harris full<![CDATA[Get Started With Email Marketing: A Beginner’s Guide]]>In this episode of Unfiltered Tea, Evie Tavares dives into the essentials of email marketing, emphasizing the importance of building an email list and overcoming the fear of perfectionism. She discusses how to create valuable content that resonates with your audience and the significance of nurturing relationships without constantly pushing for sales. Evie shares her personal experiences and insights on how to effectively engage with subscribers, making email marketing a vital tool for business growth.

Get the Email List Starter Kit FREE in your inbox:  https://evietavaresbranding.myflodesk.com/oinpzeorai

Takeaways

  • Email marketing is essential for direct audience engagement.
  • Starting an email list doesn't require perfection.
  • One email a month is sufficient to maintain engagement.
  • Lead magnets can be helpful but are not mandatory.
  • Value and connection should be the focus of your emails.
  • Storytelling can enhance audience engagement.
  • Regular updates about your business can add value.
  • Nurturing your audience is crucial before selling.
  • Avoid overwhelming your audience with constant sales pitches.
  • Future episodes will cover more advanced email marketing strategies.

Find Evie on… 

Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/

Sound bites

"You own your email list!"

"Lead with value and connection."

"Share your expertise and authority."

Chapters

00:00 Introduction to Email Marketing

02:25 Overcoming Perfectionism in Email Marketing

05:52 Crafting Valuable Content for Your Audience

07:46 Nurturing Your Audience Beyond Sales


]]>c11a2b03-de04-49ed-bcb6-68900ac6385aWed, 11 Feb 2026 18:00:00 GMT<p>In this episode of Unfiltered Tea, Evie Tavares dives into the essentials of email marketing, emphasizing the importance of building an email list and overcoming the fear of perfectionism. She discusses how to create valuable content that resonates with your audience and the significance of nurturing relationships without constantly pushing for sales. Evie shares her personal experiences and insights on how to effectively engage with subscribers, making email marketing a vital tool for business growth.</p><p></p><p><b>Get the Email List Starter Kit FREE in your inbox:  </b><a rel="noopener noreferrer nofollow" href="https://evietavaresbranding.myflodesk.com/oinpzeorai" target="_blank">https://evietavaresbranding.myflodesk.com/oinpzeorai</a></p><p></p><p>Takeaways</p><p></p><ul><li>Email marketing is essential for direct audience engagement.</li><li>Starting an email list doesn't require perfection.</li><li>One email a month is sufficient to maintain engagement.</li><li>Lead magnets can be helpful but are not mandatory.</li><li>Value and connection should be the focus of your emails.</li><li>Storytelling can enhance audience engagement.</li><li>Regular updates about your business can add value.</li><li>Nurturing your audience is crucial before selling.</li><li>Avoid overwhelming your audience with constant sales pitches.</li><li>Future episodes will cover more advanced email marketing strategies.<br /></li></ul><p>Find Evie on… <br /></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p></p><p>Sound bites<br /></p><p>"You own your email list!"</p><p>"Lead with value and connection."</p><p>"Share your expertise and authority."<br /></p><p>Chapters<br /></p><p>00:00 Introduction to Email Marketing</p><p>02:25 Overcoming Perfectionism in Email Marketing</p><p>05:52 Crafting Valuable Content for Your Audience</p><p>07:46 Nurturing Your Audience Beyond Sales</p><p><br /></p>no00:11:0717Get Started With Email Marketing: A Beginner’s Guidefull<![CDATA[Coming Home to Your Favourite Self in Entrepreneurship and Motherhood with Carly Ottaway]]>In this engaging conversation, Evie Tavares and Carly Ottaway explore the journey of entrepreneurship, the importance of collaboration over competition, and the power of storytelling. Carly shares her experiences of letting go of old narratives, the impact of vulnerability in sharing stories, and the challenges of balancing motherhood with running a business. They discuss the significance of authenticity in personal branding and marketing, the mirror effect, and the necessity of finding stillness amidst chaos. The episode concludes with rapid-fire questions that reveal personal insights and reflections on growth and success.


Takeaways


  • Collaboration over competition is a powerful mindset.
  • Carly's journey reflects the roller coaster of entrepreneurship.
  • Letting go of old stories is essential for growth.
  • Rewriting narratives empowers individuals to take control of their stories.
  • Sharing vulnerable stories can have a profound impact on others.
  • Motherhood can expand one's capacity for growth and business.
  • Finding stillness is crucial for personal and professional clarity.
  • The mirror effect highlights how our actions reflect on others.
  • Authenticity in marketing is key to building a personal brand.
  • It's important to celebrate small wins and personal growth.


Find Carly on… 


Instagram | Carly: https://www.instagram.com/itscarlyottaway/

Instagram | Web of Words: https://www.instagram.com/webofwords_/

Website | Carly: https://www.carlyottaway.com/

Website | Web of Words: https://webofwords.ca/

Read Carly’s Book - Coming Home | Amazon Affiliate: https://amzn.to/4jUwsRQ


Find Evie on… 


Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


Chapters


00:00 Introduction and Collaboration Mindset

03:05 Carly's Journey into Entrepreneurship

05:51 Letting Go of Old Stories

09:03 The Power of Rewriting Narratives

11:46 The Impact of Sharing Vulnerable Stories

15:03 Navigating the Challenges of Motherhood and Business

18:07 Finding Stillness Amidst Chaos

20:55 The Mirror Effect in Personal Branding

23:48 The Importance of Authenticity in Marketing

26:52 Rapid Fire Questions and Final Thoughts



]]>31911781-6b9f-4b4d-bd42-f989a05fd491Wed, 04 Feb 2026 17:00:00 GMT<p>In this engaging conversation, Evie Tavares and Carly Ottaway explore the journey of entrepreneurship, the importance of collaboration over competition, and the power of storytelling. Carly shares her experiences of letting go of old narratives, the impact of vulnerability in sharing stories, and the challenges of balancing motherhood with running a business. They discuss the significance of authenticity in personal branding and marketing, the mirror effect, and the necessity of finding stillness amidst chaos. The episode concludes with rapid-fire questions that reveal personal insights and reflections on growth and success.</p><p><br /></p><p>Takeaways</p><p><br /></p><ul><li>Collaboration over competition is a powerful mindset.</li><li>Carly's journey reflects the roller coaster of entrepreneurship.</li><li>Letting go of old stories is essential for growth.</li><li>Rewriting narratives empowers individuals to take control of their stories.</li><li>Sharing vulnerable stories can have a profound impact on others.</li><li>Motherhood can expand one's capacity for growth and business.</li><li>Finding stillness is crucial for personal and professional clarity.</li><li>The mirror effect highlights how our actions reflect on others.</li><li>Authenticity in marketing is key to building a personal brand.</li><li>It's important to celebrate small wins and personal growth.</li></ul><p><br /></p><p>Find Carly on… </p><p><br /></p><p>Instagram | Carly: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/itscarlyottaway/" target="_blank">https://www.instagram.com/itscarlyottaway/</a></p><p>Instagram | Web of Words: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/webofwords_/" target="_blank">https://www.instagram.com/webofwords_/</a></p><p>Website | Carly: <a rel="noopener noreferrer nofollow" href="https://www.carlyottaway.com/" target="_blank">https://www.carlyottaway.com/</a></p><p>Website | Web of Words: <a rel="noopener noreferrer nofollow" href="https://webofwords.ca/" target="_blank">https://webofwords.ca/</a></p><p>Read Carly’s Book - Coming Home | Amazon Affiliate: <a rel="noopener noreferrer nofollow" href="https://amzn.to/4jUwsRQ" target="_blank">https://amzn.to/4jUwsRQ</a></p><p><br /></p><p>Find Evie on… </p><p><br /></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Introduction and Collaboration Mindset</p><p>03:05 Carly's Journey into Entrepreneurship</p><p>05:51 Letting Go of Old Stories</p><p>09:03 The Power of Rewriting Narratives</p><p>11:46 The Impact of Sharing Vulnerable Stories</p><p>15:03 Navigating the Challenges of Motherhood and Business</p><p>18:07 Finding Stillness Amidst Chaos</p><p>20:55 The Mirror Effect in Personal Branding</p><p>23:48 The Importance of Authenticity in Marketing</p><p>26:52 Rapid Fire Questions and Final Thoughts</p><p><br /><br /></p>no00:54:40Coming Home to Your Favourite Self in Entrepreneurship and Motherhood with Carly Ottawayfull<![CDATA[Overcoming Fear of Judgment in Marketing as a Personal Brand ]]>In this solo episode of Unfiltered Tea, Evie Tavares reflects on the launch of her podcast, sharing her gratitude for the positive response and discussing the vulnerability that comes with putting oneself out there. She addresses the fear of judgment from others, particularly those in her personal life, and emphasizes the importance of focusing on the audience that truly matters. Evie encourages listeners to start small in their content creation journey, build confidence, and find their unique voice in marketing. She concludes with key lessons learned and a motivational message to keep showing up.



Takeaways


  • The response to the podcast launch has been overwhelming.
  • Launching the podcast was a vulnerable experience.
  • Fear of judgment is a common challenge when sharing content.
  • It's important to focus on your ideal audience, not personal connections.
  • Starting small can help build confidence in content creation.
  • People genuinely want to hear from you and connect with your story.
  • Finding joy in your content creation is crucial for success.
  • Marketing is about the energy you bring to your audience.
  • Detaching from the fear of judgment can lead to more authentic sharing.
  • Your unique voice is valuable and needed in the marketplace.


Find Evie on… 


Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


Sound bites


"Start small and work your way up."

"People want to hear from you."

"I'm cheering you on!"


Chapters


00:00 Podcast Launch and Initial Thoughts

03:19 Vulnerability in Podcasting

04:30 Overcoming Fear of Judgment

06:11 Starting Small and Building Confidence

08:31 Finding Your Unique Voice

09:34 Lessons Learned and Moving Forward

10:21 Introduction and Welcome

10:45 Encouragement to Share and Subscribe


]]>f4bbc656-7814-4f20-8b9a-e6499dd12447Wed, 28 Jan 2026 22:03:13 GMT<p>In this solo episode of Unfiltered Tea, Evie Tavares reflects on the launch of her podcast, sharing her gratitude for the positive response and discussing the vulnerability that comes with putting oneself out there. She addresses the fear of judgment from others, particularly those in her personal life, and emphasizes the importance of focusing on the audience that truly matters. Evie encourages listeners to start small in their content creation journey, build confidence, and find their unique voice in marketing. She concludes with key lessons learned and a motivational message to keep showing up.</p><p><br /><br /></p><p>Takeaways</p><p><br /></p><ul><li>The response to the podcast launch has been overwhelming.</li><li>Launching the podcast was a vulnerable experience.</li><li>Fear of judgment is a common challenge when sharing content.</li><li>It's important to focus on your ideal audience, not personal connections.</li><li>Starting small can help build confidence in content creation.</li><li>People genuinely want to hear from you and connect with your story.</li><li>Finding joy in your content creation is crucial for success.</li><li>Marketing is about the energy you bring to your audience.</li><li>Detaching from the fear of judgment can lead to more authentic sharing.</li><li>Your unique voice is valuable and needed in the marketplace.</li></ul><p><br /></p><p>Find Evie on… </p><p><br /></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p><p>Sound bites</p><p><br /></p><p>"Start small and work your way up."</p><p>"People want to hear from you."</p><p>"I'm cheering you on!"</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Podcast Launch and Initial Thoughts</p><p>03:19 Vulnerability in Podcasting</p><p>04:30 Overcoming Fear of Judgment</p><p>06:11 Starting Small and Building Confidence</p><p>08:31 Finding Your Unique Voice</p><p>09:34 Lessons Learned and Moving Forward</p><p>10:21 Introduction and Welcome</p><p>10:45 Encouragement to Share and Subscribe</p><p><br /></p>no00:10:5115Overcoming Fear of Judgment in Marketing as a Personal Brand full<![CDATA[The Truth About Anti-Sleaze Marketing]]>In this episode of Unfiltered Tea, Evie Tavares discusses the concept of anti-sleaze marketing, emphasizing the importance of integrity and authenticity in marketing practices. She highlights two main tactics that undermine trust: false urgency and scarcity, and pain point poking. Evie advocates for a marketing approach that aligns with personal values and fosters genuine connections with audiences, ultimately leading to better consumer decisions and sustainable business practices.


Find Evie on… 

Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/

Takeaways

  • Anti-sleaze marketing is crucial for building trust.
  • False urgency and scarcity can damage consumer trust.
  • Pain point poking should be done tastefully.
  • Marketing should align with personal values.
  • Consumers are becoming more aware of marketing tactics.
  • Building trust takes time, but it can be broken quickly.
  • Authenticity in marketing resonates with audiences.
  • Understanding your audience is key to effective marketing.
  • Empowering consumers leads to better buying decisions.
  • Integrity in marketing is essential for long-term success.

Quotes:

"False urgency and scarcity feel gross."

"We are in a trust recession."

"Your audience is smart; they can tell."

Chapters

00:00 Introduction to Anti-Sleece Marketing

02:50 Understanding False Urgency and Scarcity

05:52 The Impact of Pain Point Poking

08:59 Aligning Marketing with Personal Values

More of a reader? Check out the blog version of this episode HERE.

]]>eb19b275-8d82-4279-bd1f-f978dd73650eWed, 21 Jan 2026 18:05:44 GMT<p>In this episode of Unfiltered Tea, Evie Tavares discusses the concept of anti-sleaze marketing, emphasizing the importance of integrity and authenticity in marketing practices. She highlights two main tactics that undermine trust: false urgency and scarcity, and pain point poking. Evie advocates for a marketing approach that aligns with personal values and fosters genuine connections with audiences, ultimately leading to better consumer decisions and sustainable business practices.</p><p><br />Find Evie on… </p><p></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a><br /></p><p>Takeaways</p><p></p><ul><li>Anti-sleaze marketing is crucial for building trust.</li><li>False urgency and scarcity can damage consumer trust.</li><li>Pain point poking should be done tastefully.</li><li>Marketing should align with personal values.</li><li>Consumers are becoming more aware of marketing tactics.</li><li>Building trust takes time, but it can be broken quickly.</li><li>Authenticity in marketing resonates with audiences.</li><li>Understanding your audience is key to effective marketing.</li><li>Empowering consumers leads to better buying decisions.</li><li>Integrity in marketing is essential for long-term success.</li></ul><p></p><p>Quotes:</p><p></p><p>"False urgency and scarcity feel gross."</p><p>"We are in a trust recession."</p><p>"Your audience is smart; they can tell."</p><p></p><p>Chapters<br /></p><p>00:00 Introduction to Anti-Sleece Marketing</p><p>02:50 Understanding False Urgency and Scarcity</p><p>05:52 The Impact of Pain Point Poking</p><p>08:59 Aligning Marketing with Personal Values</p><p></p><p>More of a reader? Check out the blog version of this episode <a rel="noopener noreferrer nofollow" href="www.evietavaresbranding.ca/copywriting-photography-blog-canada/anti-sleaze-marketing-and-why-honesty-beats-manipulation-every-time" target="_blank">HERE. </a><br /></p>no00:11:0112The Truth About Anti-Sleaze Marketingfull<![CDATA[New Year, New Beginnings: High Impact Practices for 2026]]>In this episode, Evie Tavares reflects on her journey as a business owner, emphasizing the importance of community, personal growth, and effective systems. She shares insights on how networking and mentorship have shaped her experience, and discusses the significance of mental health and outsourcing in achieving business success. Evie encourages listeners to focus on their personal and professional development as they navigate their entrepreneurial paths.


Want to join me at the incredible events I mentioned? Here's the links!

High Vibe Women In-Person Events (Use code EVIE50 to save $50!): https://www.highvibewomen.ca/

High Vibe Women Online Community (Affiliate Link): https://high-vibe-women.circle.so/checkout/online-community?affiliate_code=cbc364

The Inner Circle: https://www.thismothermeansbusiness.com/inner-circle

WAVE Events: https://www.instagram.com/waveforwomen/

Takeaways


  • Investing in community is crucial for business growth.
  • Mental load can impact creativity and productivity.
  • In-person connections can lead to lasting relationships.
  • Setting clear boundaries with work and personal life is essential.
  • Finding the right mentor can provide clarity and direction.
  • Therapy can be beneficial for entrepreneurs.
  • Outsourcing tasks can free up time for more important work.
  • Effective communication with team members is key to success.
  • Personal growth is intertwined with professional development.
  • Embracing change and stepping out of comfort zones is necessary for growth.


Chapters


00:00 New Year, New Focus

05:19 The Power of Community

09:23 Investing in Personal Growth

13:26 Systems and Outsourcing for Success

13:33 The Burden of Mental Load

15:53 Redefining Success and Personal Goals

18:09 Looking Ahead: Excitement for 2026

18:26 Introduction and Welcome

18:49 Encouragement to Share and Subscribe


Find Evie on… 


Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


]]>52c3a7c6-efda-4eb7-9df8-28d96bd37771Wed, 21 Jan 2026 17:00:00 GMT<p>In this episode, Evie Tavares reflects on her journey as a business owner, emphasizing the importance of community, personal growth, and effective systems. She shares insights on how networking and mentorship have shaped her experience, and discusses the significance of mental health and outsourcing in achieving business success. Evie encourages listeners to focus on their personal and professional development as they navigate their entrepreneurial paths.</p><p><br />Want to join me at the incredible events I mentioned? Here's the links!</p><p></p><p>High Vibe Women In-Person Events (Use code EVIE50 to save $50!): <a rel="noopener noreferrer nofollow" href="https://www.highvibewomen.ca/" target="_blank">https://www.highvibewomen.ca/</a></p><p>High Vibe Women Online Community (Affiliate Link): <a rel="noopener noreferrer nofollow" href="https://high-vibe-women.circle.so/checkout/online-community?affiliate_code=cbc364" target="_blank">https://high-vibe-women.circle.so/checkout/online-community?affiliate_code=cbc364</a></p><p>The Inner Circle: <a rel="noopener noreferrer nofollow" href="https://www.thismothermeansbusiness.com/inner-circle" target="_blank">https://www.thismothermeansbusiness.com/inner-circle</a></p><p>WAVE Events: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/waveforwomen/" target="_blank">https://www.instagram.com/waveforwomen/</a><br /></p><p>Takeaways</p><p><br /></p><ul><li>Investing in community is crucial for business growth.</li><li>Mental load can impact creativity and productivity.</li><li>In-person connections can lead to lasting relationships.</li><li>Setting clear boundaries with work and personal life is essential.</li><li>Finding the right mentor can provide clarity and direction.</li><li>Therapy can be beneficial for entrepreneurs.</li><li>Outsourcing tasks can free up time for more important work.</li><li>Effective communication with team members is key to success.</li><li>Personal growth is intertwined with professional development.</li><li>Embracing change and stepping out of comfort zones is necessary for growth.</li></ul><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 New Year, New Focus</p><p>05:19 The Power of Community</p><p>09:23 Investing in Personal Growth</p><p>13:26 Systems and Outsourcing for Success</p><p>13:33 The Burden of Mental Load</p><p>15:53 Redefining Success and Personal Goals</p><p>18:09 Looking Ahead: Excitement for 2026</p><p>18:26 Introduction and Welcome</p><p>18:49 Encouragement to Share and Subscribe</p><p><br /></p><p>Find Evie on… </p><p><br /></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p>no00:18:56New Year, New Beginnings: High Impact Practices for 2026full<![CDATA[Marketing Foundations for Small Businesses with Kelsey Reidl ]]>In this episode of the Unfiltered Tea with Evie podcast, Kelsey Reidl shares her journey from studying human resources to becoming a successful marketing consultant. She discusses the importance of understanding the foundation of a business before diving into marketing strategies, the challenges of scatterbrain marketing, and the significance of having a clear mission and mindset. Kelsey also emphasizes the need for human connection in marketing, especially in the age of AI, and shares her insights on time management and the impact of in-person events for community building. The conversation wraps up with rapid-fire questions that reveal Kelsey's personal preferences and future aspirations.


Find Kelsey Reidl… 

Rain or Shine Podcast: https://www.kelseyreidl.com/podcast

Instagram: https://www.instagram.com/kelseyreidl/

Website: https://www.kelseyreidl.com/


Check out her FREE Workshop “How to Rank on ChatGPT” here: https://www.kelseyreidl.com/chatgpt


Find Evie on… 


Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/


Chapters


00:00 Introduction and First Impressions

01:02 Kelsey's Journey to Entrepreneurship

06:40 Foundations of Marketing Strategy

11:52 Understanding Scatterbrain Marketing

19:08 The Three M's of Marketing

24:43 Time Management and Prioritization

30:30 Building a Day Around Priorities

33:20 The Role of AI in Marketing

39:36 Getting Found on ChatGPT

42:22 Rebranding the Podcast

47:21 The Power of In-Person Community

51:22 Rapid Fire Insights



Takeaways


  • Kelsey transitioned from a nutritionist to a marketing consultant after realizing her passion for building systems.
  • Understanding the foundation of a business is crucial before implementing marketing strategies.
  • Scatterbrain marketing leads to disorganization and ineffective strategies.
  • The three M's of marketing are Mission, Mindset, and Main Ingredients.
  • Time management is essential for balancing personal and professional life.
  • AI can assist in marketing, but human connection is irreplaceable.
  • In-person events foster genuine connections and community building.
  • Rebranding can reinvigorate a project and align it with personal values.
  • Joy in marketing strategies is as important as their effectiveness.
  • Building a strong online presence is necessary for visibility in today's market.
]]>31c43180-7d2c-4773-81e5-a3809f01468eWed, 21 Jan 2026 17:00:00 GMT<p>In this episode of the Unfiltered Tea with Evie podcast, Kelsey Reidl shares her journey from studying human resources to becoming a successful marketing consultant. She discusses the importance of understanding the foundation of a business before diving into marketing strategies, the challenges of scatterbrain marketing, and the significance of having a clear mission and mindset. Kelsey also emphasizes the need for human connection in marketing, especially in the age of AI, and shares her insights on time management and the impact of in-person events for community building. The conversation wraps up with rapid-fire questions that reveal Kelsey's personal preferences and future aspirations.</p><p><br /></p><p>Find Kelsey Reidl… </p><p>Rain or Shine Podcast: <a rel="noopener noreferrer nofollow" href="https://www.kelseyreidl.com/podcast" target="_blank">https://www.kelseyreidl.com/podcast</a></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/kelseyreidl/" target="_blank">https://www.instagram.com/kelseyreidl/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.kelseyreidl.com/" target="_blank">https://www.kelseyreidl.com/</a></p><p><br /></p><p>Check out her FREE Workshop “How to Rank on ChatGPT” here: <a rel="noopener noreferrer nofollow" href="https://www.kelseyreidl.com/chatgpt" target="_blank">https://www.kelseyreidl.com/chatgpt</a></p><p><br /></p><p>Find Evie on… </p><p><br /></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a></p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Introduction and First Impressions</p><p>01:02 Kelsey's Journey to Entrepreneurship</p><p>06:40 Foundations of Marketing Strategy</p><p>11:52 Understanding Scatterbrain Marketing</p><p>19:08 The Three M's of Marketing</p><p>24:43 Time Management and Prioritization</p><p>30:30 Building a Day Around Priorities</p><p>33:20 The Role of AI in Marketing</p><p>39:36 Getting Found on ChatGPT</p><p>42:22 Rebranding the Podcast</p><p>47:21 The Power of In-Person Community</p><p>51:22 Rapid Fire Insights</p><p><br /><br /></p><p>Takeaways</p><p><br /></p><ul><li>Kelsey transitioned from a nutritionist to a marketing consultant after realizing her passion for building systems.</li><li>Understanding the foundation of a business is crucial before implementing marketing strategies.</li><li>Scatterbrain marketing leads to disorganization and ineffective strategies.</li><li>The three M's of marketing are Mission, Mindset, and Main Ingredients.</li><li>Time management is essential for balancing personal and professional life.</li><li>AI can assist in marketing, but human connection is irreplaceable.</li><li>In-person events foster genuine connections and community building.</li><li>Rebranding can reinvigorate a project and align it with personal values.</li><li>Joy in marketing strategies is as important as their effectiveness.</li><li>Building a strong online presence is necessary for visibility in today's market.</li></ul>no00:58:01Marketing Foundations for Small Businesses with Kelsey Reidl full<![CDATA[Unfiltered Beginnings: Evie's Story ]]>In the inaugural episode of the Unfiltered Tea with Evie podcast, host Evie Tavares shares her journey from banking to entrepreneurship, detailing her experiences in starting a brand photography business and transitioning to full-time entrepreneurship.

She emphasizes the importance of personal branding, hard work and authenticity in building a successful business while balancing motherhood. Evie also discusses the lessons learned along the way and offers valuable advice for aspiring entrepreneurs.

Takeaways

  • Evie Tavares is the founder of Evie Tavares branding.
  • She transitioned from banking to entrepreneurship after becoming a mother.
  • Evie struggled with postpartum OCD and anxiety during her first maternity leave.
  • She started dabbling in photography as a hobby before turning it into a business.
  • Evie learned about business and marketing through podcasts while on maternity leave.
  • She focused on brand photography after discovering it through a podcast guest.
  • Evie offered free services to businesses to gain experience and feedback.
  • She emphasizes the importance of building systems and contracts in business.
  • Evie quit her part-time job to focus on her growing business in April 2024.
  • She believes in the value of hard work and authenticity in entrepreneurship.

Get the goods that were mentioned:

Books (aff links)


Chapters

00:00 Welcome to Unfiltered Tea with Evie

00:59 Evie's Journey to Entrepreneurship

09:48 Building a Brand Photography Business

13:52 The Transition to Full-Time Entrepreneurship

18:02 Lessons Learned and Future Aspirations

Find Evie on… 

Instagram: https://www.instagram.com/evietavaresbranding/

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/

Website: https://www.evietavaresbranding.ca/

More of a reader? Check out this story in blog form here.

]]>9a3aae86-43e0-43ee-a426-174d09739a0aWed, 21 Jan 2026 17:00:00 GMT<p>In the inaugural episode of the Unfiltered Tea with Evie podcast, host Evie Tavares shares her journey from banking to entrepreneurship, detailing her experiences in starting a brand photography business and transitioning to full-time entrepreneurship.</p><p></p><p>She emphasizes the importance of personal branding, hard work and authenticity in building a successful business while balancing motherhood. Evie also discusses the lessons learned along the way and offers valuable advice for aspiring entrepreneurs.</p><p></p><p>Takeaways</p><p></p><ul><li>Evie Tavares is the founder of Evie Tavares branding.</li><li>She transitioned from banking to entrepreneurship after becoming a mother.</li><li>Evie struggled with postpartum OCD and anxiety during her first maternity leave.</li><li>She started dabbling in photography as a hobby before turning it into a business.</li><li>Evie learned about business and marketing through podcasts while on maternity leave.</li><li>She focused on brand photography after discovering it through a podcast guest.</li><li>Evie offered free services to businesses to gain experience and feedback.</li><li>She emphasizes the importance of building systems and contracts in business.</li><li>Evie quit her part-time job to focus on her growing business in April 2024.</li><li>She believes in the value of hard work and authenticity in entrepreneurship.</li></ul><p></p><p>Get the goods that were mentioned:</p><p>Books (aff links)</p><ul><li>Coming Home by Carly Ottaway - <a rel="noopener noreferrer nofollow" href="https://amzn.to/4jUwsRQ" target="_blank">https://amzn.to/4jUwsRQ</a></li><li>How Are You Really? by Jenna Kutcher - <a rel="noopener noreferrer nofollow" href="https://amzn.to/4qII6Cb" target="_blank">https://amzn.to/4qII6Cb</a></li><li>Two Weeks Notice by Amy Porterfield - <a rel="noopener noreferrer nofollow" href="https://amzn.to/4qMAXko" target="_blank">https://amzn.to/4qMAXko</a></li></ul><p><br />Chapters</p><p></p><p>00:00 Welcome to Unfiltered Tea with Evie</p><p>00:59 Evie's Journey to Entrepreneurship</p><p>09:48 Building a Brand Photography Business</p><p>13:52 The Transition to Full-Time Entrepreneurship</p><p>18:02 Lessons Learned and Future Aspirations</p><p></p><p>Find Evie on… </p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/evietavaresbranding/" target="_blank">https://www.instagram.com/evietavaresbranding/</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/evie-tavares-352291258/" target="_blank">https://www.linkedin.com/in/evie-tavares-352291258/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.evietavaresbranding.ca/" target="_blank">https://www.evietavaresbranding.ca/</a><br /></p><p>More of a reader? Check out this story in blog form <a rel="noopener noreferrer nofollow" href="www.evietavaresbranding.ca/copywriting-photography-blog-canada/from-banking-to-brand-photography-amp-copywriting-this-is-my-entrepreneurship-origin-story" target="_blank">here. </a><br /></p>no00:25:5511Unfiltered Beginnings: Evie's Story full