Fitness Business Consulting

From 1 to 6 Anytime Fitness Gyms (With 3 More Coming)

Fitness Business Consulting — Tue, 27 Oct 2026 19:45:00 GMT

If you want to grow your gym or studio, book a call directly with Jayme below:

https://fitnessbusinessconsulting.io/businessbrainstorm1

In this episode, Jayme Richardson sits down with Anytime Fitness franchisees Owen and Erin to discuss how they've grown their business to six Anytime Fitness clubs, with another three locations in development.

They share their journey from getting started in the fitness industry to becoming multi-site gym owners, including the challenges of expansion, managing teams, reinvesting profits and creating a premium member experience.

We also explore what makes the Anytime Fitness franchise model successful, the importance of strong relationships between franchisees and head office, and how to build a business that can continue growing without relying entirely on the owners.

Later in the episode, Owen opens up about his personal experience with burnout and introduces One Less, a new initiative focused on anonymous peer support and men's mental health.

Chapters

00:00 Meet Owen and Erin, owners of six Anytime Fitness clubs
03:12 Why the 24/7 gym model stood out
07:13 The relationship between franchisees and Anytime Fitness HQ
09:20 Expanding locations without competing against your own clubs
11:05 Premium gym design and improving the member experience
12:16 Why group fitness needs to suit your location
16:38 The cost of opening a gym, managing debt and reinvesting profits
21:21 Building leadership teams to support multiple locations
26:12 Gym valuations, reinvestment and owner involvement
30:28 Understanding cancellations and improving member retention
35:50 Owen's experience with burnout and the story behind One Less
38:20 Anonymous peer support and men's mental health

Whether you own one gym or you're looking to expand into multiple locations, this episode shares practical insights into scaling a fitness business, developing great teams and building a sustainable operation.

Please subscribe for more conversations with successful gym owners, franchisees and fitness industry leaders.

Gym Challenges, Supplements & Recurring Revenue

Fitness Business Consulting — Sun, 18 Oct 2026 08:27:56 GMT

If you want to grow your gym or studio, book a call directly with Jayme below:

https://fitnessbusinessconsulting.io/businessbrainstorm1

In this episode, Jayme Richardson sits down with Connor from Code5 and Success Supplements to discuss how gym and studio owners can use internal challenges, supplement subscriptions and smarter marketing strategies to increase revenue, improve member retention and grow their businesses.

Connor shares practical examples of how gyms are using challenges to reactivate past members, attract new clients and create additional revenue opportunities through supplements and subscription models.

We also explore the importance of choosing the right prizes, structuring challenges effectively, marketing to your existing database and building systems that support long-term business growth.

Chapters

00:00 Introduction to gym challenges and success stories
01:58 Why gyms struggle to sell supplements
04:04 Using subscription models to build recurring revenue
09:02 How a rural gym brought back 30 members
11:55 Using challenges to generate leads and increase engagement
15:04 Choosing prizes that motivate members to participate
19:53 Marketing strategies for successful gym challenges
22:53 Increasing supplement sales during challenges
27:03 Turning challenge participants into long-term members
29:58 Building systems for sustainable gym growth

If you're a gym or studio owner looking for new ways to engage your members, run more effective challenges and create additional revenue opportunities, this episode shares practical ideas you can apply to your own business.

Please subscribe for more conversations and strategies to help you build a more profitable fitness business.

Winning the NZ Open, Playing on Tour & Building a Business

Fitness Business Consulting — Sun, 11 Oct 2026 02:47:59 GMT

If you want to grow your gym or studio, book a call directly with Jayme below:

https://fitnessbusinessconsulting.io/businessbrainstorm1

In this episode, Jayme Richardson sits down with professional golfer Dimi to discuss his journey from competing on the professional golf tour and winning the New Zealand Open to building a business in the growing golf simulator industry.

Dimi shares the realities of life as a professional golfer, the financial pressures of competing on tour, the mental challenges of performing at the highest level, and his transition into entrepreneurship.

We also explore how golf simulator technology is changing the way people practise, play and experience golf, and what it takes to build a business beyond a professional sporting career.

Chapters

00:00 Dimi's early career and unforgettable week in golf
02:26 Transitioning from professional golf to business and InSIM
03:52 The journey from amateur golfer to professional
09:06 The financial realities of professional golf
12:48 Winning the New Zealand Open
17:55 Life on tour, mental resilience and handling setbacks
21:11 The growth of golf simulators and the business model
28:00 How technology is transforming golf practice and performance
34:03 Finding the right customers and growing the business
40:07 The mental game of golf and continuous improvement
45:11 Future business plans and final thoughts

From competing at the highest level to building a business outside professional sport, Dimi shares valuable lessons about performance, resilience and entrepreneurship.

Please subscribe for more conversations with business owners, entrepreneurs and industry leaders.

How We Use Virtual Assistants to Run My Fitness Business

Fitness Business Consulting — Sun, 27 Sep 2026 21:13:39 GMT

If you want to learn more about growing your gym or studio, book a call with Jayme below:

https://fitnessbusinessconsulting.io/businessbrainstorm1

In this episode, Jayme Richardson shares how he uses virtual assistants across his businesses and some of the lessons he has learned along the way.

We explore how virtual assistants can support day-to-day operations, help with repetitive administrative tasks, and give business owners more time to focus on other areas of their business.

We cover:

- How Jayme uses virtual assistants in his businesses
- Tasks that can be delegated to a VA
- Identifying repetitive tasks in your week
- Creating systems and processes for your team
- Using Loom and SOPs to train a VA
- Membership software, reporting and data management
- Lead generation and database management
- Social media posting and inbox management
- Tasks Jayme prefers to keep in-house
- Why Jayme doesn't use VAs for certain sales conversations
- Finding and training additional team members
- Building strong long-term working relationships
- Improving delegation as your business grows
- Creating more structure around your time

If you're a gym or studio owner looking for ideas around delegation, systems and building a team, this episode shares practical examples from Jayme's experience.

Please subscribe for more conversations about growing and operating a fitness business.

Gym Owners: Does Your Studio Software Really Matter?

Fitness Business Consulting — Mon, 21 Sep 2026 02:06:34 GMT

If you want to scale your gym or studio, book a call directly with Jayme below:

https://fitnessbusinessconsulting.io/businessbrainstorm1

In this episode, Jayme Richardson sits down with John from Xoda to discuss how the right fitness software can help gym and studio owners save time, improve their member experience, increase retention and build a more profitable business.

They break down how automation, lead management, data and AI are changing the way fitness businesses operate, and why your choice of software can have a much bigger impact on your business than you might think.

00:00 Why your fitness software matters
03:06 Standing out in an increasingly competitive fitness market
06:17 The minimum viable product and extending your software capabilities
08:11 How Xoda can help increase gym revenue
09:39 Lead management and improving conversions
11:00 Automating lead follow-up and communication
12:23 Reducing costs and improving efficiency
14:44 Giving your team more time through automation
16:39 Retention strategies and trigger-based actions
18:02 Using data and AI to make better decisions
20:27 Making fitness software simple for your team to use
22:10 Building community and increasing member engagement
26:24 Helping gym owners understand the value of their software
30:11 AI and automation in the fitness industry
34:29 The future of fitness technology
45:00 Continuous development and improving your systems
47:23 Using technology to influence member behaviour
50:19 Making better business decisions with data
54:29 Creating leverage and scale through software
57:22 Why gym and studio owners should care about their software

Please subscribe for more conversations and strategies to help you build a more profitable fitness business.

How Gym & Studio Owners Can Complete the Perfect Pre-Sale

Fitness Business Consulting — Mon, 14 Sep 2026 00:50:51 GMT

If you want to scale your gym or studio, book a call directly with Jayme below:

https://fitnessbusinessconsulting.io/businessbrainstorm1

This episode breaks down the critical elements of a successful fitness studio pre-sale and why what you do before opening your doors can determine whether your studio starts profitable or starts under pressure.

We cover paid advertising, organic content, documenting the journey, budgeting, scarcity, referrals, and the different stages of a successful pre-sale campaign.

00:00 Why your pre-sale matters
00:29 Two studio owners with very different pre-sale results
00:54 Why marketing and paid ads need to start before you open
01:24 The “build it and they will come” mistake
02:19 Why most studios struggle with pre-sales
03:18 Building a strategic pre-sale plan
04:16 Leveraging organic content before opening
05:16 Documenting the journey and building anticipation
07:34 Budgeting for marketing vs equipment
10:56 Creating great content with minimal equipment
13:39 Structuring a successful pre-sale campaign
14:09 The three stages: foundation, build and escalation
17:00 Using scarcity and urgency to drive sign-ups
18:23 Handling delays and soft openings
22:00 Creating a seamless sign-up process
23:53 Using referrals during your pre-sale
25:13 Key pre-sale tactics and final takeaways

Please subscribe for more strategies to help you grow a more profitable fitness business.

6 Ways to Make Money When You Have No Money

Fitness Business Consulting — Mon, 31 Aug 2026 02:58:47 GMT

If you want to scale your gym or studio, book a call directly with Jayme below:

https://fitnessbusinessconsulting.io/businessbrainstorm1

In this episode, Jayme Richardson breaks down 6 simple strategies gym and studio owners can use to generate cash quickly.

From increasing prices and reactivating old leads to improving class profitability and selling to your existing members, these are practical strategies you can implement immediately to improve cash flow and increase revenue.

00:00 Introduction to quick cash strategies for gyms and studios
01:51 Asking loyal clients to pay memberships upfront
03:47 Reactivating your database of ex-members and old leads
07:57 Using Instagram DMs to follow up with inquiries
09:52 Cutting low-attendance classes to improve profitability
15:08 Pre-selling merchandise and supplements to generate immediate cash
17:03 Increasing your prices to boost recurring revenue
20:49 Running internal challenges to generate excitement and cash
23:11 Summary and final thoughts

Please subscribe for more practical strategies to help you grow a more profitable fitness business.

Peter Paid Alex Hormozi $10,000 for 1 Hour

Fitness Business Consulting — Mon, 24 Aug 2026 21:20:03 GMT

Click below to add 100 clients to your studio:
https://fitnessbusinessconsulting.io/businessbrainstorm1

Pete shares his journey from starting out with no real plan to building a successful fitness business through high-value personal training and semi-private training.

We dive into pricing, sales, marketing, client acquisition, staffing, systems, scaling, and the lessons Pete has learned along the way.

00:00 Pete's starting point and early challenges
03:21 Meeting Tessa and the idea of opening their own studio
06:37 Leaving Vision and starting their own gym
09:58 The evolution of pricing and service offerings
13:14 Mentorship and learning from others
16:07 Managing growth, staff and operational challenges
19:05 The power of sales and high-ticket programs
20:00 Scaling through ads and client acquisition
20:57 Relationship-based sales and client loyalty
21:54 The shift to semi-private training
22:53 Pricing semi-private and personal training
23:53 Tracking client progress and results
24:50 Building better sales systems and processes
25:48 Overcoming setbacks and staying motivated
26:47 Balancing family life and business
28:13 Future growth and expansion plans
29:10 How the fitness industry has changed
30:04 The importance of genuinely loving fitness
30:57 Advice for aspiring gym owners and trainers
31:54 Pete's final thoughts and key takeaways

Please subscribe for more conversations with successful fitness business owners.

Client Finance Acquisition: The Fastest Way To Grow Your Studio Without Cash Flow Holding You Back

Fitness Business Consulting — Tue, 18 Aug 2026 01:53:11 GMT

If you want help growing your gym or studio, book a complimentary Business Brainstorm with Jayme below.

🔗 https://fitnessbusinessconsulting.io/businessbrainstorm1

In this episode, we break down Client Finance Acquisition and how fitness studio owners can use it to grow profitably without cash flow becoming the bottleneck.

Timestamps
00:00 Introduction to Profitable Client Acquisition
02:04 How This Concept Transformed Our Business
04:00 Real Examples of Marketing Spend & Client Acquisition
05:55 Pricing Strategies to Fund Your Marketing
06:24 Why Front-End Offers Work So Well
07:48 Comparing Fitness Studios to Online Coaching
08:45 The Math Behind Profitable Marketing
09:10 Eliminating Cash Flow Bottlenecks
11:04 Optimising Your Offer Pricing
12:03 Final Thoughts

If you found this episode valuable, please Like, Subscribe & Share.

The 8 Ways Fitness Studios Generate Leads Ranked From Worst To Best.

Fitness Business Consulting — Sun, 02 Aug 2026 23:35:44 GMT

If you want to grow your studio book a call with Jayme below
https://fitnessbusinessconsulting.io/businessbrainstorm1

In this episode, Jayme Richardson breaks down the eight most effective lead generation strategies for gym and studio owners, ranking them from least to most effective based on real-world results and experience. Discover how to optimize your marketing efforts for 2026 and beyond.

00:00Introduction to Lead Generation Strategies

00:29The Worst: Affiliates and Partnerships

02:20Ranking and Overview of Strategies

04:42Why Affiliates and Partnerships Fail

06:36Cold Outreach: Effort vs Results

08:55Staff as Lead Generators

12:36The Role of Agencies in Lead Generation

18:52Content Marketing: Nurturing Leads

27:06Warm Outreach and Re-engagement

29:57Referrals and Their Power

33:13Paid Ads: The Most Scalable Strategy

36:00Summary and Final Tips

Please subscribe

He Joined Our Gym... Then Bought It (Steven Cooley)

Fitness Business Consulting — Sun, 26 Jul 2026 07:49:44 GMT

If you want to scale your gym or studio, book a free Business Breakthrough Call with Jayme below:
https://fitnessbusinessconsulting.io/businessbrainstorm1

Steve joined one of our gyms as a member, became one of my closest mates, and today owns one of our former gyms.

A true full-circle moment.

00:00 – Introduction and how we first met
00:28 – Starting 2327 Boot Camp in Kurri Kurri
00:58 – Imposter syndrome and filling big shoes
01:28 – Our friendship and journey together
02:26 – UFC, life, and personal milestones
03:26 – The rise of boot camps and group fitness
04:20 – Steve's weight loss transformation
07:30 – Getting started in fitness
08:53 – Motivation and support from his partner
10:12 – His complete weight loss timeline
12:26 – Why people connected with our story
13:11 – Overcoming imposter syndrome and finding your own style
26:31 – Early coaching challenges and difficult members
33:19 – Business mistakes we'll never forget
19:53 – Communication, leadership and managing emotions
13:13 – Building a loyal team and great culture
33:13 – Why culture always wins
19:53 – The value of long-term staff
53:13 – Creating a strong core team
26:33 – Steve's journey from coach to business owner
33:13 – Starting Fitness Business Consulting
19:53 – Selling our gyms and starting something new
26:33 – Balancing multiple businesses

Pleas subscribe

InLife Wellness On The Way To 100 Studios (Scott Capelin)

Fitness Business Consulting — Sun, 12 Jul 2026 05:19:27 GMT

If you want to grow your studio you can book a call with Jayme below
https://fitnessbusinessconsulting.io/businessbrainstorm1

In this episode, Scott shares his 30-year journey in the fitness industry, including lessons learned from opening studios, franchising, and expanding into the US market. He offers practical insights on location selection, business models, and building a community-driven fitness brand.

00:00Introduction and Scott's Background in Fitness

02:16The Importance of Location and Lease Planning

03:11Scott's Journey from Corporate to Entrepreneur

04:07Early Career and Mentors in Fitness

05:07Reflections on Corporate Life and Motivation

06:36Transition from Corporate to Fitness Business

07:52Lessons from Vision Franchise Experience

08:48Managing Large-Scale Gyms and Operations

13:34Core Values and Growth as a Driver

14:54Opening a Medium-Sized Gym with Family

22:12Overcapitalization and Business Challenges

23:34Lessons from Business Failures and Comebacks

24:33Transition to Pilates and Wellness Focus

25:56Entrepreneurial Spirit and Business Philosophy

29:49The In Life Model and Franchise Support

37:45US Market Entry and Differences from Australia

40:05Opportunities and Challenges in the US

44:22Location Selection and the 14-Point Checklist

55:59Creating a Welcoming Studio Environment

56:58Final Thoughts and Lessons Learned

Please subscribe

Over 40's & 50's Crowd No One Is Going After (Julie Sampson)

Fitness Business Consulting — Tue, 30 Jun 2026 06:00:00 GMT

Want to add 100 members to your business? Book a call here with Jayme https://fitnessbusinessconsulting.io/businessbrainstorm1

In this episode, we chat Julie about the evolution of the fitness industry, focusing on female-only studios, the over 40s market, and advocacy through Aus Active.

00:00The Journey of an Industry Veteran

07:52Empowering Women Over 40

15:36Building a Community for the Underserved

21:55Transformative Fitness: Beyond Weight Loss

26:50Dance Fitness: A Unique Approach

30:03Targeting the Over 40 Demographic

33:50The Importance of Female-Only Spaces

38:04Understanding OzActive and Its Role

43:52Advocating for Preventative Health in Fitness

49:54The Future of Fitness Education and Regulation

Please Subscribe

85 Members In 6 Weeks (Palma Tette)

Fitness Business Consulting — Tue, 16 Jun 2026 06:30:00 GMT

If you want to grow your studio book a call with Jayme below https://fitnessbusinessconsulting.io/dfybc

In this episode, Palma shares his journey from outdoor boot camps to a fully booked gym, navigating burnout, launching successful group programs, and community engagement through charity events.

Chapters

00:00 From Garage to Commercial Facility: The Journey Begins

11:27 Transitioning from One-on-One to Group Training

17:38 The Power of Pre-Sales and Marketing Strategies

23:43 Navigating Relationships and Business Dynamics

24:11 Transitioning from Personal Training to Group Programs

25:10 Hiring and Managing Trainers

27:29 Creating a Welcoming Gym Environment

28:26 The Impact of Parenthood on Business

30:18 Balancing Work and Family Life

32:11 Community Engagement through Fundraising Events

34:03 The Power of Trivia Nights for Community Building

39:35 Leveraging Local Connections for Charitable Causes

43:50 Future Plans and New Ventures

Please subscribe

The Brutally Honest Fitness Studio Tier List (Jono Petrohilos)

Fitness Business Consulting — Sun, 07 Jun 2026 07:15:00 GMT

If you want to scale your gym/studio you can book a call with Jayme below

https://fitnessbusinessconsulting.io/dfybc

In this episode, we discuss the most effective and least effective strategies for gym owners, covering lead generation, retention, business books, personality traits, and more. They rank and analyze various approaches to help fitness professionals optimize their businesses.

00:00Ranking Fitness Business Models

10:02Evaluating Business Books for Gym Owners

19:55Lead Generation Strategies for Fitness Professionals

23:54The Balance of Marketing Strategies

26:40Referrals vs. Community Events

28:25The Power of Paid Ads

32:22Retention Strategies for Gym Owners

41:56Essential Traits for Fitness Professionals

Please Subscribe

Scaling From 1 To 10 Studios (BUMP HQ)

Fitness Business Consulting — Mon, 25 May 2026 08:01:21 GMT

if you want to grow your studio you can book a call here https://fitnessbusinessconsulting.io/dfybc

In this insightful interview, founders of Bump HQ share their journey, strategies, and vision for specialized women's fitness, focusing on pregnancy, postpartum, and menopause. Discover how niche expertise, strategic partnerships, and passion drive their growth and impact in the industry

Chapters

00:00 The Genesis of Bump HQ

02:57 Understanding the Unique Needs of Mums

06:07 The Importance of Specialized Training

08:54 Building Relationships with Health Professionals

12:00 Franchising: Growth and Challenges

14:54 Finding the Right Franchisees

17:58 The Future of Bump HQ

24:33 Understanding Franchisee Profiles

27:55 The Importance of Owner-Operators

30:07 Balancing Brand Consistency and Local Personality

31:58 Identifying Ideal Locations for Expansion

34:44 The Hustle Behind Franchise Success

38:14 Building Community Among Mothers

41:13 Expanding Beyond Prenatal Fitness

45:02 Strategic Growth and Future Plans

2026 Marketing Blueprint for Fitness Studios

Fitness Business Consulting — Sun, 17 May 2026 01:48:52 GMT

If you want to add 30–50 new members to your studio in the next 90 days, you can book a call directly with Jayme here
https://fitnessbusinessconsulting.io/dfybc

Enjoy the episode.

Please like, subscribe, and share with another studio owner who would find this valuable.

14 Years as a Studio Owner: How to Build a Resilient Fitness Business (Scott Williams)

Fitness Business Consulting — Sun, 10 May 2026 09:25:48 GMT

Click here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc

In this episode, Scott Williams shares his journey from a CrossFit enthusiast to a seasoned gym owner and event organizer. We explore the evolution of CrossFit, the rise of Hyrox, and practical insights for aspiring fitness entrepreneurs

Chapters

00:00 The Journey to CrossFit SFS

03:03 The Evolution of CrossFit in Australia

05:53 The CrossFit Affiliate Experience

09:00 The Importance of Coaching and Community

12:01 Overcoming Challenges in the Fitness Industry

14:58 The Resilience of CrossFit Owners

17:52 Personal Transformation Through CrossFit

20:47 Building a Successful Fitness Business

23:39 The Future of CrossFit and Functional Fitness

25:30 Improving Service and Customer Commitment

28:40 The Importance of Owner Involvement

30:52 CrossFit vs. Hirox: Complementary Competitors

32:53 The Role of an MC in Fitness Events

35:41 The Rise of Running Clubs and Community Fitness

39:45 Organizing Fitness Events: Behind the Scenes

45:01 The Future of CrossFit and Its Community

Please subscribe

Click here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc

Jayme

Opening, Buying, Scaling & Franchising (Keith Flowers)

Fitness Business Consulting — Sun, 03 May 2026 21:25:36 GMT

If you want to help scaling your studio you can book a call with Jayme here https://fitnessbusinessconsulting.io/dfybc

Chapters

00:00 Building a Passion for Wellness and Fitness

02:57 The Journey into Franchising

05:50 Navigating Studio Acquisitions

09:08 Understanding Business Models in Fitness

11:57 The Dynamics of Membership and Community

14:53 The Evolution of Yoga and Pilates

18:10 Franchising Insights and Challenges

25:22 Regional Opportunities in Fitness Business

31:59 Franchisee Selection and Community Engagement

39:33 Strategic Expansion and Market Analysis

46:24 The Importance of Local Ownership in Fitness

50:10 Building Community Through Fitness

Please Subscribe

From NRL Debut to Business Success (Sandor Earl)

Fitness Business Consulting — Tue, 28 Apr 2026 00:03:54 GMT

If you want to grow your fitness studio you can click here https://fitnessbusinessconsulting.io/dfybc

Sandor Earl shares his journey from aspiring NRL player to successful entrepreneur, highlighting lessons on resilience, leadership, environment, and mindset. Discover how self-belief, character, and environment shape high achievers and how these principles can be applied to personal and professional growth.

00:00The Journey to Becoming an NRL Player

18:20Overcoming Adversity and Embracing Failure

24:11Taking Responsibility and Moving Forward

27:53Navigating Insecurities and Accountability

30:07The Importance of Environment and Relationships

32:01Leadership Styles and Influences

34:50Building Respect and High-Performance Culture

37:47Character Over Skill in Team Dynamics

40:29Personal Accountability and Leadership in Adversity

43:42Transitioning from Sports to Corporate Leadership

46:29The Synergy of Management and Leadership

49:43The Struggles of Being a Boss vs. a Leader

51:42Future Aspirations in Fitness and Wellness

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Building A Peronsal Brand To 600,000 Followers (Gerard Hall)

Fitness Business Consulting — Sun, 19 Apr 2026 00:44:14 GMT

If you want to grow your gym or fitness studio you can click here and book a call with Jayme https://fitnessbusinessconsulting.io/dfybc

Gerard shares his journey from skepticism to success in organic marketing, affiliate marketing, and paid ads, revealing tactical strategies to grow and monetize social media audiences effectively.

00:00The Journey to 600,000 Followers

08:52Transitioning to Fitness Business

12:29The Impact of Mentorship

16:36Overcoming Challenges and Burnout

19:00Going Viral and Rapid Growth

24:02The Power of Consistency

26:48Navigating Paid Advertising

Please subscribe

The Sales Script Behind 11,000 Clients Sold (Full Breakdown)

Fitness Business Consulting — Sat, 11 Apr 2026 20:56:55 GMT

If you would like to learn more about our how we grow studios you can book a call here https://fitnessbusinessconsulting.io/dfybc

Jayme Richardson breaks down the exact sales call framework FBC's team has used to sell over 11,000 memberships for fitness studios across the USA, Australia, Canada, and New Zealand. From the opening connection phase through to closing, the right questions to ask, and how to handle prospects who ramble, stall, or ghost. If you're a gym or studio owner running sales calls in-house, this episode will change how your team operates.

Building a Passion Driven Fitness Business (Daniel Pardo)

Fitness Business Consulting — Sun, 05 Apr 2026 20:22:52 GMT

If you want to learn moer about our services you can book here https://fitnessbusinessconsulting.io/dfybc

In this episode, Jayme Richardson and Daniel Pardo share their journeys from lack of confidence to fitness entrepreneurs. They discuss building a passion-driven business, navigating online and in-person training.

00:00From High School Friends to Fitness Enthusiasts

19:51The Journey to Becoming a Personal Trainer

25:38Passion Over Profit: The Heart of Fitness Training

27:02Motivation: The Drive Behind Success

29:50Building a Personal Training Business

34:40Navigating Client Relationships

38:54Transitioning from Personal Trainer to Business Owner

43:01The Challenges of Online Coaching

46:43Current Business Model and Future Aspirations

The 7 Step Facebook Ad Checklist Unblock Your Lead Flow

Fitness Business Consulting — Tue, 24 Mar 2026 22:15:00 GMT

If you want to grow your studio you can book a call below
https://fitnessbusinessconsulting.io/dfybc

Learn a simple seven-step Facebook ads checklist for fitness studio owners to generate quality leads and convert them into clients. This guide covers campaign selection, audience targeting, creative tips, lead forms, follow-up strategies, and automation.

00:00Introduction to Effective Facebook Ads for Gyms

02:47Choosing the Right Campaign Structure

06:06Targeting Your Audience Effectively

08:57Creating Compelling Ad Creative

10:27Utilizing Lead Forms for Better Conversion

The 8 R'S For A Successful Franchise

Fitness Business Consulting — Sat, 14 Mar 2026 21:30:00 GMT

If you want to grow your studio you can click below
https://fitnessbusinessconsulting.io/dfybc

In this episode, Andrew Simmons, CEO of Vision Personal Training Studios, shares the core principles behind building a successful personal training business. He discusses the importance of the eight Rs—Role Model, Rapport, Result, Reputation, Retention, Raving Fans, Referrals, and Revenue—and how they drive long-term success in the fitness industry.

00:00The 8 R'S

05:59Integrating Values into Business Practices

10:40Relatability in Fitness Coaching

13:24Understanding Client Demographics

21:49Setting Realistic Expectations for Clients

26:07The Importance of Nutrition in Fitness

29:28Role Models in the Age of Social Media

33:52Balancing Rapport and Authority in Coaching

44:16The Significance of Results in Client Retention

49:09Revenue Challenges in the Fitness Industry

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How to Build a Sustainable Pilates Business in 2026 (The Pilates Journal)

Fitness Business Consulting — Tue, 10 Mar 2026 03:06:43 GMT

If you want to book a call with Jayme click below
https://fitnessbusinessconsulting.io/dfybc

This episode features industry expert CJ discussing the explosive growth of Pilates, the evolution of studio models, instructor development, and future trends. Gain insights into business strategies, equipment innovations, and how to thrive in the competitive Pilates landscape.

00:00Introduction and Industry Growth

02:13Why the Pilates Journal Was Created

03:04History and Development of Reform Studios

03:55Joseph Pilates and Contrology

05:21Different Styles of Pilates and Market Segments

06:38Success Factors of Major Pilates Brands

08:07Instructor Qualifications and Continuing Education

09:22Business Challenges and Opportunities in Pilates

10:54Creating a Holistic Wellness Business Model

13:30Instructor Progression and Client Retention

15:53Experience and Aesthetics in Studio Design

16:56Why Pilates Continues to Grow Globally

18:01Shift from Weight Loss to Longevity and Wellness

19:15Marketing to Men and Diversifying Client Base

20:34US vs Australia Market Trends

26:08Emerging Equipment and Advanced Apparatus

28:32Business Model Adaptations for Long-Term Success

31:39Creating a Full Wellness Experience

35:36Progression and Personalization in Pilates

36:50Instructor Training and Client Engagement

40:19Upcoming Expo and Industry Innovations

40:59Smart Equipment and Data-Driven Training

42:06Who the Pilates Journal Is For

42:14Event Expectations and Industry Growth

43:26Future of Pilates and Emerging Technologies

46:57Potential Game-Changers in Pilates Equipment

Please subsribe

$100K Nutrition Opportunity & GLP-1s (Jenny O'Mahony

Fitness Business Consulting — Sun, 01 Mar 2026 02:01:08 GMT

In this podcast episode, dietitian Jenny discusses the critical differences between dietitians and nutritionists, the impact of GLP-1 medications on weight loss, and the importance of accountability in nutrition coaching. The conversation explores how gym owners can integrate nutrition into their business models legally and effectively, emphasizing the significance of community support and simple habit changes for achieving better results. Jenny also highlights the future of nutrition in the fitness industry, advocating for a holistic approach to weight loss that goes beyond calorie counting.

00:00 Understanding Nutrition: Dietitian vs. Nutritionist

02:53 The Impact of GLP-1s on Weight Loss and Fitness

05:59 Accountability in Online Coaching

09:06 Integrating Nutrition into Gym Business Models

12:17 Creating Effective Nutrition Challenges

14:44 Simple Strategies for Nutrition Coaching

17:53 Leveraging Community for Accountability

20:55 Monetizing Nutrition Services in Gyms

23:45 The Role of Quick Wins in Client Retention

27:11The Future of Weight Loss Solutions: GLP-1s and Beyond

The 7-Step Sales Framework for studio owners

Fitness Business Consulting — Sat, 21 Feb 2026 20:30:00 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

Jayme Richardson, owner of Fitness Business Consulting, shares a seven-step framework for effective sales in fitness studios. He emphasizes the importance of building rapport, understanding clients' goals, exploring their past experiences, and pitching in a simple yet engaging manner. The discussion also covers trial closing techniques and the importance of securing commitment from potential clients.

00:00Introduction to Effective Sales in Fitness

02:47Building Rapport and Understanding Goals

06:11Exploring Past Experiences and Emotional Drivers

08:53Crafting the Perfect Pitch

11:58Trial Closing and Moving Forward

Please Subscribe

Why Passion Alone Won’t Grow Your Gym (Sara McNelis)

Fitness Business Consulting — Sun, 15 Feb 2026 05:02:26 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

In this podcast episode, Sara shares her journey as a gym owner and the challenges faced in the fitness industry. She emphasizes that passion for health and fitness is not enough; one must also develop marketing and sales skills to succeed. The conversation covers the evolution of fitness trends, the importance of community, and the resilience required to navigate legal battles. Sara also discusses integrating recovery into fitness businesses and the significance of personal connection with members.

00:00Introduction to Passion and Business in Fitness

04:09The Journey of Gym Ownership

11:16CrossFit vs. Other Fitness Trends

17:51The Importance of Business Skills in Fitness

21:02Navigating Challenges in the Fitness Industry

22:10The Importance of Being the Face of Your Business

24:16The Hardships of Building a Business

25:50Facing Legal Challenges in Business

31:56The Fight for Fairness and Community

37:25The Shift Towards Recovery and Wellness

Please subscribe

I Ranked Every Way Gyms Get Leads (Most Are a Waste of Time)

Fitness Business Consulting — Sat, 07 Feb 2026 23:00:00 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

Jayme Richardson discusses effective lead generation strategies for fitness studios, ranking various methods from least to most effective. He emphasizes the importance of low-effort, high-reward tactics, such as email and text marketing, while critiquing less effective methods like cold DMs and traditional advertising. The conversation also highlights the significance of content creation and referrals in nurturing leads and driving conversions, ultimately advocating for mastering meta ads with direct offers as a key skill for success.

00:00Lead Generation Overview

02:50Evaluating Lead Generation Strategies

06:11The Power of Content and Referrals

09:01Effective Communication Techniques

11:57The Role of Advertising in Lead Generation

14:19Community Engagement and Events

17:41Meta Ads and Direct Offers

26:34Final Thoughts on Lead Generation

Please Subscribe

Is ClassPass Hurting Studios? (Perry Howell)

Fitness Business Consulting — Mon, 02 Feb 2026 05:30:00 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

In this conversation, Jayme Richardson interviews Perry, the ex-head of brand for Paris Hilton and Tinder, and founder of the Pilates Gang. They discuss Perrie's journey from digital marketing to the fitness industry, emphasizing the importance of branding, community building, and overcoming fear in the Pilates space. They also explore the impact of ClassPass on studio owners and the need for authentic connections within the fitness community. The conversation highlights actionable strategies for Pilates studio owners to enhance their branding and foster a sense of community among members.

00:00Introduction to Perry's Journey

02:39The Importance of Branding in Pilates

05:57Navigating the Digital Marketing Landscape

08:59Building Community in Pilates Studios

11:48Overcoming Fear and Embracing Rejection

15:00The Role of ClassPass in the Pilates Industry

17:57Creating Authentic Connections

20:43The Future of Pilates Gang

24:00Final Thoughts and

Please subscribe

I Was Ready to Quit… Then We Hit $120K Months

Fitness Business Consulting — Sun, 25 Jan 2026 19:30:00 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

In this episode, Jayme Richardson interviews Jake and Jayde, successful online fitness business owners who transitioned from in-person training to a thriving online model. They discuss their journey, including the challenges they faced, the importance of mentorship, and how they scaled their business to multi-seven figures. The conversation highlights key insights on pricing, community building, and the significance of tracking business metrics. They also share their plans for a new venture aimed at empowering women in the fitness industry.

Chapters

00:00 From Gym to Online Business: The Journey Begins

10:00 Navigating Network Marketing: Lessons Learned

19:45 The Transition to Online Fitness: Finding Their Niche

29:50 Scaling Success: The Role of Mentorship

39:46 Traveling and Building a Business: Balancing Act

27:05 Navigating Challenges and Seeking Guidance

29:50 The Importance of Mentorship in Business

34:57 Sales Evolution and Building Confidence

41:15 Scaling Success and Future Ventures

Please subscribe

Learn From an 8-Figure CEO Who Scaled a Global Sales Company

Fitness Business Consulting — Mon, 19 Jan 2026 05:30:00 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

Listen Here Spotify: https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple: https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ Please subscribe

10 Clients Per Month, Zero Ads: The Instagram Sell-By-Chat Method

Fitness Business Consulting — Sun, 04 Jan 2026 19:15:00 GMT

Grab the document below and start using this system in your business today.

https://docs.google.com/document/d/1Txnb_3ZgKtZKdsSXV27PNGwWMudPtKmEusERNizIHrM/edit?tab=t.0

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

Listen Here Spotify: https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple:

https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/

Please subscribe

What 2025 Revealed And How We're Using It in 2026

Fitness Business Consulting — Thu, 18 Dec 2025 08:29:06 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

Listen Here
Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/

How Nerida Built Two 7-Figure Female-Only Studios And How Emotional Intelligence Changed Everything

Fitness Business Consulting — Sun, 28 Dec 2025 20:00:00 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

Listen Here
Spotify: https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple: https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/

Please subscribe

Business Of Pilates Episode 6 - Converting Trials Into Members

Fitness Business Consulting — Sun, 14 Dec 2025 22:40:32 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

Jayme & Mitch sit down with Allana the CEO of Muse Pilates to discuss in detail how to convert trials into members.

Listen Here
Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/

Please subscribe

From 1 Studio to 50: The Untold Story of Vision Personal Training

Fitness Business Consulting — Sun, 07 Dec 2025 09:29:44 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc

Andrew is the founder of Vision Personal Training, In this episode we cover the journey from studio 1 to 50 and the lessons learned along the way.

Listen Here
Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/

Please subscribe

#94 - James Sackl - Marking, Sales & Operations With An 8 Figure COO

Fitness Business Consulting — Wed, 12 Mar 2025 00:12:11 GMT

A high-level conversation around marketing, sales, and operations. James is someone I looked up to from afar listening to his podcast Coffee is for Closers. The podcast really influenced our Done For You service. Over the last 12 months, we’ve gotten to know each other and I’m still learning from James today. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

#84 - Tikis Maciel - Facebook & Instagram Ads For Online Coaches

Fitness Business Consulting — Thu, 05 Dec 2024 02:53:03 GMT

Jayme Richardson sits down with Tikis Maciel and we go into extreme detail about paid advertising for online coaches. Tikis was a coach in a mastermind that I joined in 2021 and taught us how to launch our own online business.

Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/

To learn more about our Done For You Service click below

https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin

Please subscribe

Jono Transformed His Life by Taking Ownership and Investing in His Education (Last Place to First)

Fitness Business Consulting — Wed, 19 Nov 2025 01:52:02 GMT

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/dfybc Jono was coming 75th out of 75 people. He turned to education. Came first and founded Fitness Education Online Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ Please subscribe

#110 - 3 Ways to Boost Company Productivity with Calendars

Fitness Business Consulting — Mon, 25 Aug 2025 02:20:36 GMT

1. Facebook Ads - 2. Sales -3. Using A Calendar. The 3 things that have changed our lives the most. 3 Steps to get more out of your calendar Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://fitnessbusinessconsulting.io/dfyoptin Please subscribe

#92 - Liam Shaw - 4 Years Of Door To Door Sales. A Story Of Determination

Fitness Business Consulting — Mon, 03 Mar 2025 03:33:04 GMT

Liam spent 4 years doing door-to-door sales. Dropped in a Suburb and was advised to knock on 80 doors 3 times each. The reason I asked Liam to come on is I want fitness business owners to gain perspective on what HARD actually is. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

#60 - Steven Cooley Balancing Friendship & Business

Fitness Business Consulting — Sun, 24 Mar 2024 09:35:52 GMT

Steve is the head trainer of our 2 gyms we own called Break-Thru Active. More importantly Steve and I are great friends and we spend time outside of work together. Galivanting around having a few too many drinks and going to UFC events. We recently flew to Singapore together, Steve was at my bucks party. I'll be at his. I feel as though we balance the dynamic really well.

#45 - Our December Marketing Plan

Fitness Business Consulting — Sun, 03 Dec 2023 21:13:29 GMT

Music from Uppbeat (free for Creators!): https://uppbeat.io/t/sensho/tribe License code: Z8S4VGYDDUTKBEKO

#55 Mitchell Done - Marketing To Beginners, Over 40s & 50s Part 1

Fitness Business Consulting — Mon, 12 Feb 2024 10:15:00 GMT

Jayme Richardson sits down with Mitchell Done the secret weapon behind Fitness Business Consulting who runs the marketing for all of our clients and is also my business partner for 9 years.

#44 - Jono Petrohilos Fitness Education Online

Fitness Business Consulting — Sat, 25 Nov 2023 01:11:00 GMT

Jono Petrohilos s the leading provider for Cert 3 & 4 in fitness. As well as more advanced courses in to continue Fitness Professionals education. Music from Uppbeat (free for Creators!): https://uppbeat.io/t/sensho/tribe License code: Z8S4VGYDDUTKBEKO

#25 - Jason Mottle Successful Gym Owner & High Ticket Closer

Fitness Business Consulting — Thu, 13 Jul 2023 18:00:00 GMT

Music from Uppbeat (free for Creators!): https://uppbeat.io/t/sensho/tribe License code: Z8S4VGYDDUTKBEKO

FItness Business Growth Is Rebranding To The Business Of Fitness & Will Run Alongside Of The Business Of Pilates

Fitness Business Consulting — Tue, 23 Sep 2025 04:14:30 GMT

The Business Of Pilates Episode 5 - Is Sales A Dirty Word?

Fitness Business Consulting — Mon, 24 Nov 2025 00:15:19 GMT

Jayme, Mitch & Alana discuss sales, how to sell people at higher prices and how to do it with integrity. If you wish to learn more about our services, you can book a call below https://pilatesprofitpathway.io/dfyvsl Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

#104 - Matthew Syndrome, The Natasha Syndrome & The Steph Syndrome

Fitness Business Consulting — Wed, 09 Jul 2025 05:16:41 GMT

The Matthew Syndrome, The Natasha Syndrome & The Steph Syndrome....... The difference between dumb, smart and wise people.

The Business Of Pilates Episode 2 - ClassPass Debate

Fitness Business Consulting — Sun, 28 Sep 2025 23:16:21 GMT

Jayme, Mitch & Allana debate ClassPass and class packs vs memberships. If you wish to learn more about our services, you can book a call below https://pilatesprofitpathway.io/dfyvsl Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

Part 7 l Pricing & Contracts

Fitness Business Consulting — Thu, 21 Nov 2024 06:46:15 GMT

I'll keep this short and sweet if your pricing is wrong and you don't have contracts, it can impact your business, profit, and ability to stay open. Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

#81 - Why You Need To Have Contracts

Fitness Business Consulting — Thu, 14 Nov 2024 03:28:25 GMT

Why wouldn't you have contacts in your business? You make more money, require fewer clients and if you cancel someone in a contract (which is unlikely) they will like you more. To learn more about our DFY or DWY service book a time with me below https://dfy.fitnessbusinessconsulting.com.au/bookaconsultation

#63 - Connor Inch Copying Writing & Content Marketing

Fitness Business Consulting — Sun, 14 Apr 2024 08:32:13 GMT

Apologies for the lag and connection issues, I still think this conversation with Connor was too valuable not to post. Connor is a copywriting expert. He has written ads, video scripts, and landing pages for 7, 8, and 9-figure brands increasing conversions from ads and lowering the cost per acquisition.

#50 - Jackson Millian The Wealth Mentor

Fitness Business Consulting — Fri, 22 Dec 2023 02:48:36 GMT

Jayme Richardson sits down with Jackson Millan the wealth mentor to discuss how Business Owners can transfer business income and profit and begin to build wealth outside their business. Ultimately to create financial freedom. Music from Uppbeat (free for Creators!): https://uppbeat.io/t/sensho/tribe License code: Z8S4VGYDDUTKBEKO

Episode #75 - Rebekah Strachan - RBB Fitness Studio l Exercise To The Beat l A Truly Unique Concept

Fitness Business Consulting — Fri, 09 Aug 2024 08:46:45 GMT

Jayme Richardson sits down with Rebekah Strachan who owns RBB Fitness Studio. We have been doing the marketing and sales for 3 months now and have seen great results. In a saturated market, RBB is unique with every session incorporating music and exercising to the beat. Listen Here

Spotify

https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple

https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here

https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/

To learn more about our Done For You Service click below

https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin

Please subscribe Jayme

#26 - Matt Phillips Zipleads & The Power Of Automation

Fitness Business Consulting — Wed, 19 Jul 2023 00:29:33 GMT

Music from Uppbeat (free for Creators!): https://uppbeat.io/t/sensho/tribe License code: Z8S4VGYDDUTKBEKO

#98 - Busy, Broke & Burnt Out

Fitness Business Consulting — Wed, 23 Apr 2025 08:15:19 GMT

Jayme Richardson sits down with Mitchell Done to discuss the cost of focusing on the wrong things in your business. If you're busy, burnt out, and broke it can only mean one thing. You waste your time. You can change that today. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

The Business Of Pilates Episode 1 - Why Does This Podcast Exist

Fitness Business Consulting — Sun, 14 Sep 2025 22:38:11 GMT

Jayme, Mitch & Allana pull back the curtain on the business of Pilates—what actually drives growth, why “community” isn’t enough, and how to launch strong without burning cash. Alana (Muse Pilates) shares her origin story, presale playbook, and why sales & marketing matter as much as reformers. Please subscribe If you wish to learn more about our services, you can book a call below https://fitnessbusinessconsulting.io/dfybc Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

#85 - Jayde Beilby - 200k Per Month Online Coach

Fitness Business Consulting — Mon, 16 Dec 2024 10:30:00 GMT

Jayme Richardson sat down with Jayde from Fitribe. Roughly 18 months ago I helped Fitribe with their paid marketing and helped them understand their numbers in more detail. Fast Forward now their goal for 2025 is to hit 5 million dollars.

Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

https://www.instagram.com/jayme.d.richardson/

To learn more about our Done For You Service click below

https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin

Please subscribe

#109 - The 5 Keys To Retaining Staff

Fitness Business Consulting — Sun, 17 Aug 2025 22:01:20 GMT

Jayme Richardson sits down with Mitchell Done to discuss the 5 things we did to ensure we kept key staff members. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

#90 - Gerard Hall - Going Viral To 600,000 Followers And Making $200,000 In 30 Days

Fitness Business Consulting — Fri, 07 Feb 2025 06:00:49 GMT

Jayme Richardson sits down with Gerard Hall to discuss how he went viral in 2021 to get 600,000 followers over 2 years. More important than the followers is turning that audience into 200k per month for an online coaching program.

Listen Here

Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

https://www.instagram.com/fitness.business.consulting/

https://www.instagram.com/jayme.d.richardson/

To learn more about our Done For You Service click below

https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin

Please subscribe

#86 - Our 5 Biggest Lessons In 2024

Fitness Business Consulting — Mon, 23 Dec 2024 07:07:01 GMT

Jayme Richardson sits down with Mitchell Done to discuss our 5 biggest lessons of 2024. Number 1 is the reason why our consulting business has been successful. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

3 Automation Secrets High-Performing Fitness Studios NEVER Skip

Fitness Business Consulting — Tue, 02 Dec 2025 00:52:23 GMT

If you wish to learn more about our services you can book a call with Jayme directly https://fitnessbusinessconsulting.io/learnmorebc Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram

https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ Please subscribe

#96 - Orlando Santucci - High Ticket Closing & Getting 1% Better Everyday

Fitness Business Consulting — Wed, 09 Apr 2025 01:07:25 GMT

Jayme Richardson sits down with Orlando Santucci from the Closers Colt to uncover his journey from working in fast food to becoming a high-ticket closer and sales trainer.

The message of this podcast. Anyone can get better at sales.

Listen Here Spotify

https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple

https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

https://www.instagram.com/fitness.business.consulting/

https://www.instagram.com/jayme.d.richardson/

To learn more about our Done For You Service, click below

https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin. Please subscribe

#101 - Open a Brand-New Fitness Location and Make $3,600/Week Profit.

Fitness Business Consulting — Fri, 23 May 2025 07:15:11 GMT

We did this twice 12 Kettlebells in a Sports Hall while finishing work at 7:31am. The fit out and presale cost? $5,000. True story. This is our story and we pulled off twice. Before you invest $500,000 into a franchise or a big commercial space you can try this first. The best fitness business model in our opinion to pull out lots of cash. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

#108 - Marketing Is Not An Expense (free sheet below)

Fitness Business Consulting — Thu, 14 Aug 2025 04:10:37 GMT

Marketing is not an expense. It's an investment. https://docs.google.com/spreadsheets/d/1fLzczSigG86FvTH6X6-xdy7usB1qcajTL_b29_FX2nE/edit?gid=724091046#gid=724091046 Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

#99 - Internal 8 Week Challenge To Rescue Winter & Make 20k (No Ad Spend)

Fitness Business Consulting — Wed, 07 May 2025 01:19:02 GMT

Jayme Richardson sits down with Mitchell Done to discuss how to run an 8-week challenge to save cancellations in Winter while generating revenue and reactivating your old leads and ex-members. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

#91 - Allana Ford - CEO of Muse Pilates - 13 locations across 3 states in 5 years.

Fitness Business Consulting — Mon, 24 Feb 2025 04:06:55 GMT

Presales, Class Packs vs. memberships, Development Applications, Annoying Councils, Leadership, Franchising & Not Taking Things Personal. I met Allana about 8 weeks ago and we have placed 4 virtual assistants into her business and it's gone great. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

#100 - We Raise $66,000 For Local Families In Need And So Should You

Fitness Business Consulting — Mon, 12 May 2025 05:03:55 GMT

Jayme Richardson sits down with Mitchell Done to discuss how we raised $66,000 for local families in need by hosting an annual charity trivia night. We give you a step-by-step breakdown of how we did it. Listen Here Spotify - https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple - https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here - https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/

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The Business Of Pilates Episode 3 - Completing The Perfect Presale

Fitness Business Consulting — Mon, 13 Oct 2025 09:16:00 GMT

Jayme, Mitch & Alana break down exactly how to launch and run a successful presale — so you can open your studio with 100+ members on day one. f you wish to learn more about our services, you can book a call below https://pilatesprofitpathway.io/dfyvsl Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

#106 - Database Reactivation 101 with value and 12 seasonal offers.

Fitness Business Consulting — Mon, 21 Jul 2025 01:12:05 GMT

"You don’t need more leads — you need to follow up with the people already in your world. I want to give you a simple strategy: 12 done-for-you offers that align with the Australian calendar so you can run a 28-day reactivation promo every single month. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below fitnessbusinessconsulting.io/dfyoptin Please subscribe

#111- 12 Annual Events To Boost Retention & Community

Fitness Business Consulting — Wed, 03 Sep 2025 03:53:51 GMT

In our studios we would map out 12 annual events to improve retention, generate leads and develop a strong community Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

#103 -Why Dumb People Think They're Smart

Fitness Business Consulting — Tue, 01 Jul 2025 05:55:44 GMT

Jayme Richardson hosts his first solo podcast to document 5 years of thinking I was the smartest man alive to realise I was dumb. The Dunning Kurger Effect Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

#70 Jayme & Mitch Part 2 - Marketing & Sales Process - Lead Generation Campaigns

Fitness Business Consulting — Sun, 09 Jun 2024 07:06:59 GMT

Jayme Richardson sits down with Mitchell Done to discuss Facebook lead-generation campaigns. How to set them up. How to ensure it's easy and delivers you many leads to grow your business.

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#46 - Nick Hunter - The Founder Of Recover A Software That Automates Retention

Fitness Business Consulting — Sun, 03 Dec 2023 21:14:28 GMT

In this episode, Jayme Richardson sits down with Nick Hunter the owner of Revl Unley and founder of Recovr a software that will help fitness business owners automate retention improve their churn percentage, and have a more profitable gym. Music from Uppbeat (free for Creators!): https://uppbeat.io/t/sensho/tribe License code: Z8S4VGYDDUTKBEKO

#61 - Shelley Lentfer Pineapple Fitness - The Pros & Cons of running a female only studio

Fitness Business Consulting — Sun, 31 Mar 2024 08:34:19 GMT

Jayme sits down with Shelley the co-owner of Pineapple Fitness a successful female-only studio. We dive deep and touch on all aspects of the pros and cons of choosing to only offer sessions for females.

#54 Sandor Earl - Phoenix The Gladiator & The Director Of Air Locker Training

Fitness Business Consulting — Tue, 30 Jan 2024 06:13:47 GMT

Sandor Earl is a former professional NRL player. The star of the new Gladiator TV show on channel 10. In this episode Sandor and I discuss the lessons he learned as a professional athlete and how those lessons have transferred into being an entrepreneur and building Air Locker Training.

#31 - Matt Greenwood The First Ever Franchisee of F45

Fitness Business Consulting — Wed, 23 Aug 2023 01:16:55 GMT

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#36 - Diarmuid O’Dowd Hill A - A Tactical Sales Training From A 7 Figure Closer

Fitness Business Consulting — Fri, 06 Oct 2023 08:27:01 GMT

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#83 - Marketing & Sales In December For Fitness Businesses.

Fitness Business Consulting — Fri, 29 Nov 2024 05:05:53 GMT

Jayme Richardson sits down with Mitchelle Done and we discuss marketing and sales in December and recount how we sold 54 people into our own 2 studios.

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Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

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#107 - 10 years in business: 10 biggest lessons learned

Fitness Business Consulting — Wed, 23 Jul 2025 23:35:36 GMT

CELEBRATING 10 YEARS IN BUSINESS: 10 BIGGEST LESSONS LEARNED Lesson 1 – The Offer is King/Queen Our first Bootcamps. Done-for-you everything. Sell what people actually want. Otherwise business is hard Lesson 2 – Save Your Money Don’t buy shit to impress people you don’t know or like. Money in the bank helps me sleep at night when things go bad—and they will go bad. Lesson 3 – Timing Matters Market over the manager. We got lucky in 2015. If you get lucky, execute fast and stay consistent. Lesson 4 – A Sale a Day Keeps the Doctor Away Sales fix almost every problem in business. And sales come from activity, not one magic line in a script. Lesson 5 – Pricing Can Make or Break You If you get pricing wrong, nothing else matters. Not the offer, not the timing, not the luck. If the money math doesn’t work, it’s game over. Lesson 6 – Focus, Focus, Focus Avoid shiny objects. This has been my biggest mistake, over and over. If you get bored, go for a walk don’t change something in your business that’s working. Lesson 7 – Supportive Partner When things get challenging and you need to go into overdrive, your partner needs to be on board. If not, she’ll resent the business—and you’ll resent her. Communicate early if you’re about to enter one of those periods. Lesson 8 – Friends That Work for You I think it’s a great idea. One of my close mates was a trainer for 7 years—we travelled together, watched UFC, caught up monthly. You’ll both make mistakes. Just separate the worlds. If it was serious, I’d say, “This is not your employer talking, this is your friend,” and vice versa. Lesson 9 – Everyone Cancels People get divorced after buying homes and having kids. So don’t be shocked when someone cancels their gym membership with one email and pretends you never existed. Lesson 10 – Business Partnerships If one partner wants $1M and the other wants $10M, you’re going to have problems. Mitch and I drive the same car, live in similar homes, and spend the same way. Your personal life goals need to be aligned.

#51 - James Cant goal setting in 2024 and maintaining high performance.

Fitness Business Consulting — Fri, 22 Dec 2023 02:49:49 GMT

Jayme Richardson sits down with James Cant a 7 figure online coach and the owner of Weflex a company that helps people with disabilities get matched with personal trainers. We also chat at length about goal setting in 2024 and beyond. Music from Uppbeat (free for Creators!): https://uppbeat.io/t/sensho/tribe License code: Z8S4VGYDDUTKBEKO

#64 - Phil Britten survivor of the 2002 Bali Bombings

Fitness Business Consulting — Mon, 22 Apr 2024 23:14:18 GMT

Phil's story is amazing, after losing 7 mates and getting 60% of his body burned. Since then he founded Life Martial Arts and is a motivational speaker. This podcast is for someone who wants to deal with adversity.

#34 - Josh Hamilton High Performance Men

Fitness Business Consulting — Mon, 18 Sep 2023 04:44:02 GMT

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#82 - We Raised $66,000 For Local Families Running Annual Charity Trivia Nights

Fitness Business Consulting — Wed, 20 Nov 2024 22:55:07 GMT

We hosted 6 charity trivia nights and raised money for a wide range of local charities and families in need. It's something we're proud of. It's a great thing to do. A side benefit. it will help grow your business. I can't think of a good reason why you wouldn't do this.

#66 Mitch & Jayme - The mentor that changed our lives in 2012 living in Canada

Fitness Business Consulting — Sun, 12 May 2024 22:43:34 GMT

Jayme & Mitch have their first-ever in-person podcast and take a trip down memory lane detailing our journey in Canada and what we learned was 5 years ahead of Australia and truly changed our lives.

#30 - Nerida Bint The Story of Lissome

Fitness Business Consulting — Wed, 09 Aug 2023 07:12:48 GMT

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#105 Sales Training For A Pilates Network (Full Script Breakdown & Role Play)

Fitness Business Consulting — Mon, 14 Jul 2025 01:34:02 GMT

Jayme jumps on a team meeting with a Pilates Network with 14 studios and runs them through our fitness sales script we use for our Done For You Service. BELEIF & CONVICTION OVER EVERYTHING ELSE. If you wish to learn more about our Done For You Service click below https://fitnessbusinessconsulting.io/dfyoptin

#43 - Chris Lawrence Former Kangaroo, West Tigers Legend & Founder of One Training

Fitness Business Consulting — Mon, 20 Nov 2023 01:26:13 GMT

In this episode, we discuss Chris's debut in the NRL at 17 years old. Playing for Australia and the difficulties that professional athletes have transition into a career after they are finished playing.We also discuss Chris's new company he founded called One Training helping students get their cert 3 & 4 while still being in high school. #sales #marketing #sales

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The Business Of Pilates Episode 4 - 8 Ways To Market Your Business Ranked

Fitness Business Consulting — Mon, 03 Nov 2025 10:30:00 GMT

Jayme, Mitch & Allana discuss the 8 ways to market your business and rank them 1 to 8 Jayme, Mitch & Allana debate ClassPass and class packs vs memberships If you wish to learn more about our services, you can book a call below https://pilatesprofitpathway.io/dfyvsl Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

#59 - Onboarding clients with a manual approach

Fitness Business Consulting — Mon, 18 Mar 2024 01:37:54 GMT

Mitch & Jayme sit down to discuss the importance of onboarding new clients with a manual approach to ensure that you convert clients at the highest % and give them the best chance to successfully achieve their goals. Automation is not good enough!

#33 - Chris Hennessey Running A Successful Outdoor Program

Fitness Business Consulting — Wed, 06 Sep 2023 00:52:10 GMT

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#39 - Will Warren Davey - Primabolics Supplements Optimising Human Performance

Fitness Business Consulting — Sun, 22 Oct 2023 21:20:12 GMT

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#102 - Alex Hormozi's 5 Stages Of Busines

Fitness Business Consulting — Tue, 27 May 2025 02:57:36 GMT

Jayme Richardson sits down with Mitchell Done to discuss the 5 stages of business. People quit in stage 3. Keep working through it. Uninformed Optimism Informed Pessimism Valley Of Despair Informed Optimism Success Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

#38 - Iggy Odighizuwa - 7 Figure Fitness Business Owner & Charlie A New AI Robot Developed For Coaches

Fitness Business Consulting — Thu, 12 Oct 2023 05:25:24 GMT

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#27 - Paige Dudding Fitribe A Multi 6 Figure Online Fitness Business

Fitness Business Consulting — Fri, 21 Jul 2023 00:08:16 GMT

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#41 - Ben Fletcher The Founder Franchisor of Listen To Your Body Australia

Fitness Business Consulting — Mon, 30 Oct 2023 21:40:14 GMT

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#42 - Beau Zorko Evolt

Fitness Business Consulting — Thu, 02 Nov 2023 23:52:32 GMT

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#65 Iggy Odighizuwa 8 Figure Online Coach & AI Pioneer

Fitness Business Consulting — Tue, 07 May 2024 02:01:05 GMT

Iggy has been an 8 figure online fitness coach. He was a mentor to 8-figure and 7-figure brands and a personal mentor to me when I joined his old mastermind Systems By Design. Since then, Iggy has founded AI Setters, an AI designed to help coaches and consultants make more bookings with an AI he calls Charlie.

#67 Steven Cooley - The Importance Of The First Session

Fitness Business Consulting — Tue, 21 May 2024 02:06:57 GMT

Jayme Richardson sits down with Break-Thru Active coach Steven Cooley to discuss the importance of the first impression and first session when a new person walks in the door. This was prompted by a horror story from one of the gym owners we work with.

68 Jayme & Mitch - The Offer Is King

Fitness Business Consulting — Mon, 27 May 2024 02:15:01 GMT

Jayme & Mitch sit down and discuss the importance of the intro offer. If you have a bad offer business becomes as difficult as it makes it extremely difficult to acquire clients consistently.

#35 - The Core 4 Framework From Alex Hormozi Applied To Fitness Business Owners

Fitness Business Consulting — Fri, 29 Sep 2023 00:24:26 GMT

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#47 - Steve Jenson - Impact Training Corporation

Fitness Business Consulting — Sun, 03 Dec 2023 21:16:02 GMT

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#48 - Brooke Osbuck

Fitness Business Consulting — Wed, 13 Dec 2023 01:30:21 GMT

Jayme Richardson from Fitness Business Consulting sits down with Brook Orbuck and million-dollar closer and she shares her objection to handling secrets that she uses to have closed over $8,000,000 in high-ticket fitness sales.

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#56 A Passionate Rant That All Fitness Business Owners Should Listen To.

Fitness Business Consulting — Mon, 19 Feb 2024 04:49:49 GMT

Jayme & Mitch start off talking about selling to beginners, those over 40s, and over 50s and a passionate rant commences about the state of the industry and what you could be doing wrong that is destroying your fitness business.

How Benny Built a $1.5M Fitness Studio (and Won PT Manager of the Year Twice)

Fitness Business Consulting — Sat, 18 Oct 2025 23:20:12 GMT

If you’re ready to grow your studio, book a call with Jayme here: 👉 https://fitnessbusinessconsulting.io/dfybc Today, we’re excited to welcome Benny, a two-time National PT Manager of the Year with Vision Personal Training. He scaled one studio to over $1.5 million per year before opening his own successful studio. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://fitnessbusinessconsulting.io/dfyoptin Please subscribe

#29 - Natasha Araya Zero to Hero And Becoming Great At Sales

Fitness Business Consulting — Mon, 07 Aug 2023 01:05:14 GMT

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#76 - Part 4 l Marketing & Sales System l Complete Sales Script Breakdown

Fitness Business Consulting — Mon, 19 Aug 2024 06:09:43 GMT

Jayme Richardson sits down with Mitchell Done and breaks down the exact sales script they have used to sell thousands and thousands of memberships while selling with integrity. Click below to learn more about our Done For You Everything Service

https://dfy.fitnessbusinessconsulting.com.au/bookaconsultation

#57 - Scott Orbuck Director Of Sales 7th Level

Fitness Business Consulting — Mon, 04 Mar 2024 20:35:42 GMT

Jayme Richardson sits down with Scott Orbuck to discuss his journey from selling 28-day challenges to cybersecurity to working for the largest sales training company alongside Jemery Miner and Matt Ryder.

#58 - Kim Barrett Your Social Voice & Becoming A Mogul

Fitness Business Consulting — Sun, 10 Mar 2024 20:17:28 GMT

Jayme Richardson sits down with Kim Barrett from Your Social Voice who has over 10 years of experience running social media ads and helping business owners of all shapes and sizes become the mogul in their industry.

#26 - Aaron Malton Vision Personal Training Learning Sales

Fitness Business Consulting — Fri, 14 Jul 2023 01:13:53 GMT

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#62 Shane Da Costa - In Person Trainer To 8 Figure Online Coach

Fitness Business Consulting — Mon, 08 Apr 2024 21:52:49 GMT

Shane has won a $10,000,000 USD Click Funnels award for online fitness coaching. This means Shane has sold over $17,000,000 Australian Dollars in online fitness coaching. Over the last 5 years, Shane's journey has been incredible. If you want to go online this is the podcast for you.

#28 - Palma Tette From A Garage To Successful Gym

Fitness Business Consulting — Fri, 28 Jul 2023 04:11:03 GMT

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#49 - Paul Meldrum 100m Retention

Fitness Business Consulting — Wed, 13 Dec 2023 19:53:32 GMT

Jayme Richardson sits down with Paul Meldrum from Meldrum Performance Coaching to discuss his 18-year journey in the fitness industry. The successes and the failures and how he helps personal trainers become world-class coaches to ensure that clients get epic results and stay longer. #fitness #business #marketing

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#53 - Andrew Gaussen 25 Million USD And Counting

Fitness Business Consulting — Wed, 24 Jan 2024 23:43:56 GMT

Andrew and I cover his journey from Vision Personal Training, and Fitness First to founding The 4% Club Australia. An Online Fitness company that helps women lose weight. Founded in 2017 and over 17,000 clients later. It's one of the biggest online fitness companies in the world

The Business Of Fitness Episode 112 - 5 Ways To Destroy Your Fitness Business

Fitness Business Consulting — Tue, 30 Sep 2025 22:30:05 GMT

If these are the 5 ways to destroy your business, does doing the opposite mean it will be successful? Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://fitnessbusinessconsulting.io/dfyoptin Please subscribe

#89 - Nerida Bint - Emotional Intelligence When Leading Your Team

Fitness Business Consulting — Mon, 20 Jan 2025 07:39:57 GMT

Nerida owned 2 successful women's only gyms in Newcastle and sold them before transitioning into her real passion.

Emotional Intelligence and helping people realize the role that plays in all aspects of their life.

Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

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https://www.instagram.com/fitness.business.consulting/

https://www.instagram.com/jayme.d.richardson/

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#37 - Brent Kromer Closers For Fitness

Fitness Business Consulting — Fri, 06 Oct 2023 08:29:18 GMT

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Part 6 l The Silent Sale & Onboarding

Fitness Business Consulting — Fri, 27 Sep 2024 08:08:20 GMT

Jayme Richardson sits down with Mitchell Done to share how we convert full-priced trials into long-term members on the first day. Usage and communication are the 2 main factors in converting members assuming your product is great. We have sold trials at the end of week 2 also. We discuss what you shouldn't do. This is not as exciting as objection handling but will make you more money.

Listen Here

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Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

https://www.instagram.com/fitness.business.consulting/

https://www.instagram.com/jayme.d.richardson/

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Hiring, Training & Developing A Sales Team With An 8-Figure CEO l Episode 74 - Shane Da Costa

Fitness Business Consulting — Fri, 02 Aug 2024 04:04:25 GMT

Jayme Richardson sits down with 8-figure CEO Shane Da Costa to discuss sales. This is a true deep dive into hiring and managing a sales team. I'm building a sales team with Fitness Business Consulting. Shane has already built a sales team that has generated over 24 million dollars in revenue for a health and fitness company.

Connect with Shane Da Costa below https://www.instagram.com/becoming_shanedacosta/

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Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

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Episode 77 - Scott Williams - The Down Under Championships

Fitness Business Consulting — Tue, 27 Aug 2024 03:49:55 GMT

Jayme Richardson sits down with Scott Williams the owner of Crossfit SFS and The Down Under Championships. The DUC is one of the largest fitness competitions in the southern hemisphere attracting the best CrossFit athletes like Matt Frazier, Tia-Clair Toomey & Noah Ohlsen. Scott and I discuss his longevity in the fitness industry and the challenges of organizing an event of this magnitude. Listen Here

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#88 - The most important 18 months of our lives

Fitness Business Consulting — Mon, 13 Jan 2025 03:03:02 GMT

From being fired, broke and anxious about the future to earning $5,000 per week each profit. Forever grateful for this period in our lives. A trip down memory lane. If you have an idea, commit and go all in. You can change everything.

Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

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#95 - Why You Can't Rely On Automations From 2 People That Love Automations

Fitness Business Consulting — Wed, 26 Mar 2025 21:44:59 GMT

In short, we're in the people business. To connect with people, you must manually call and text them throughout the entire sales process. If you do this, you will build better relationships, help more people, and make more money.

Listen Here

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https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple

https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/

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From Personal Trainer to $30 Million in Sales (How Shane Scaled Online)

Fitness Business Consulting — Thu, 30 Oct 2025 00:43:54 GMT

If you’re ready to grow your studio, book a call with Jayme here: 👉 https://fitnessbusinessconsulting.io/dfybc Shane was a 1-on-1 personal trainer at Fitness First. In 2020, when the world stopped, Shane pivoted online and went on to generate over $30 million in sales. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below Please subscribe

#87 - Personal Problems Show Up In Business - How to win in 2025

Fitness Business Consulting — Mon, 30 Dec 2024 06:17:57 GMT

Upgrading your 3-year-old car with some fully sick rims and buying a Louis Vuitton handbag is a bad idea if you're penny-pinching in your business.

2 times in our lives we found ourselves in a shit spot. If we didn't have personal savings our business would not exist. Our friendship might not exist.

You need to be prepared because it's not a matter of if shit happens but when it happens. In saying that, spend your money however you want. Also, understand It will simply impact your business.

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Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

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#40 - Jayne Vaiao - Running 2 Fitness Businesses While Be A Mother

Fitness Business Consulting — Sun, 22 Oct 2023 21:20:57 GMT

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#52 - Jayde Beilby

Fitness Business Consulting — Mon, 15 Jan 2024 21:03:13 GMT

Jayde is the founder and CEO of Fitribe a multi 6 Figure online fitness brand. They help teaches and nurses get results while dealing with shift work.In this episode we talk about Fitribe was founded in 3 days. The power of a good niche. The future of Fitribe and the roadmap to get to 7 figures. Apologies for the episode jumping to about 5 minutes in. We had connection issues. Music from Uppbeat (free for Creators!): https://uppbeat.io/t/sensho/tribe License code: Z8S4VGYDDUTKBEKO

Part 4 l Marketing & Sales System l Complete Sales Script Breakdown

Fitness Business Consulting — Mon, 19 Aug 2024 09:15:00 GMT

Jayme Richardson sits down with Mitchell Done and breaks down the exact sales script they have used to sell thousands and thousands of memberships while selling with integrity. Listen Here

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Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

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#73 - Brooke Orbuck She Sells - 8 Million In Fitness Sales

Fitness Business Consulting — Sun, 21 Jul 2024 01:22:30 GMT

Jayme Richardson sits down with Brooke Orbuck. We sold the same 26-week online coaching program. Brooke helped me develop as a sales rep and I was ranked 2nd in this company behind Brooke something I'm proud of. Since leaving that company I started our Done For You Everything Service & Brooke has launched She Sells. A coaching program teaching women to leave the mundane 9-5 and start a career in remote sales. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

https://www.instagram.com/jayme.d.richardson/

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#72 - Jake Wilmot Fitribe - 100k Consecutive Months On The Way To 7 Figures

Fitness Business Consulting — Thu, 11 Jul 2024 08:26:14 GMT

Jayme Richardson sits down with Jake Wilmott, the co-owner of Fitribe, an online coaching company on the way to turning over 1 million dollars in 2024. Almost quitting February 2024. It goes to show hard work and persistence when things get tough always pay off.

Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

https://www.instagram.com/jayme.d.richardson/

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Part 5 l Trial Closing, Closing & Objections

Fitness Business Consulting — Fri, 30 Aug 2024 08:09:17 GMT

Jayme Richardson sits down with Mitchell Done to explain how we have sold over 5,000 people into gyms without 1 complaint. It's the exact opposite after we get banking information. The prospects thank us.

It all comes down to pre-handling objections and trial closing.

Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R

Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485

Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q

https://www.instagram.com/jayme.d.richardson/ T

o learn more about our Done For You Service click below

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#71 - Mitch & Jayme Part 3 - Marketing & Sales Process - Lead Nurture & Booked Calls

Fitness Business Consulting — Sat, 29 Jun 2024 22:09:42 GMT

Jayme Richardson sits down with Mitchell Done to discuss the importance of lead nurture, and the power of how booked calls changed the game for us. The sales process improves lead quality as you create more sunk cost with every action the lead takes. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service click below https://fitnessbusinessconsulting.com.au/doneforyouoptin Please Subscribe

#69 Nerida Bint - The impact of Emotional Intelligence when running a business

Fitness Business Consulting — Mon, 03 Jun 2024 07:49:00 GMT

Jayme Richardson sits down with Nerida Bint former gym owner and now an emotional intelligence coach helping people navigate their relationship with themselves, and with others and how it impacts being the leader in your business. Please subscribe

Youtube - @FitnessBusinessGrowth

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You can also follow us on Instagram - https://www.instagram.com/fitness.business.consulting/ Instagram - https://www.instagram.com/jayme.d.richardson/ Add Jayme on Facebook https://www.facebook.com/profile.php?id=100080378745377 If you wish to learn more about our services click below

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#32 - Abe Vantze All Things Fitness Sales

Fitness Business Consulting — Wed, 06 Sep 2023 00:48:21 GMT

Music from Uppbeat (free for Creators!): https://uppbeat.io/t/sensho/tribe License code: Z8S4VGYDDUTKBEKO

#93 - Hiring A Virtual Assistant

Fitness Business Consulting — Tue, 04 Mar 2025 05:11:43 GMT

Jayme and Mitch sit down and discuss what our five VAs do in our business and why you should hire a VA. If you aren't leveraging offshore staff, you are making a huge mistake. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about hiring a VA you can click below https://dfy.fitnessbusinessconsulting.com.au/information-page-5926-2271 Please subscribe