<![CDATA[The 55th Hour]]>RISE lasts 54 hours. But transformation isn't measured by what happens during a weekend. It's measured by what happens when you go home.

The 55th Hour is a raw, honest look at what happens when men decide their story isn't over—and choose A DIFFERENT ENDING.

Hosted by RISE founder Brendan King, each episode sits down with a RISE graduate to explore the story behind the man: who he was before RISE, what brought him to the edge of change, what he confronted during the experience, and—most importantly—what happened when he returned to the life waiting for him.

The marriage. The children. The career. The habits. The relationships. The failures. The victories. And the everyday decisions that ultimately determine whether a moment of clarity becomes lasting change.

These aren't conversations with internet celebrities, gurus, or men pretending to have life figured out. They're conversations with husbands, fathers, leaders, entrepreneurs, veterans, professionals, and everyday men willing to talk honestly about where they struggled, what they learned, where they still fall short, and how they're working to become better men.

Some stories are about rebuilding relationships. Others are about purpose, accountability, fatherhood, confidence, forgiveness, discipline, or finally confronting something that had been avoided for years.

Every story is different.

But they all share one thing:

A man reached a point where continuing to live the same story was no longer acceptable.

Because the first 54 hours may reveal what's possible.

The 55th Hour is what you choose to do about it.

THE 55TH HOUR

Real conversations with men who chose A DIFFERENT ENDING.

]]>www.ruthless-integrity.comRiverside.fm (https://riverside.com)Fri, 04 Sep 2026 19:48:04 GMTThu, 20 Aug 2026 14:13:47 GMT60Coach King<p><b>RISE lasts 54 hours. But transformation isn't measured by what happens during a weekend. It's measured by what happens when you go home.</b><br /></p><p><b>The 55th Hour</b> is a raw, honest look at what happens when men decide their story isn't over—and choose <b>A DIFFERENT ENDING.</b><br /></p><p>Hosted by RISE founder Brendan King, each episode sits down with a RISE graduate to explore the story behind the man: who he was before RISE, what brought him to the edge of change, what he confronted during the experience, and—most importantly—what happened when he returned to the life waiting for him.<br /></p><p>The marriage. The children. The career. The habits. The relationships. The failures. The victories. And the everyday decisions that ultimately determine whether a moment of clarity becomes lasting change.<br /></p><p>These aren't conversations with internet celebrities, gurus, or men pretending to have life figured out. They're conversations with husbands, fathers, leaders, entrepreneurs, veterans, professionals, and everyday men willing to talk honestly about where they struggled, what they learned, where they still fall short, and how they're working to become better men.<br /></p><p>Some stories are about rebuilding relationships. Others are about purpose, accountability, fatherhood, confidence, forgiveness, discipline, or finally confronting something that had been avoided for years.<br /></p><p>Every story is different.</p><p>But they all share one thing:<br /></p><p><b>A man reached a point where continuing to live the same story was no longer acceptable.</b><br /></p><p>Because the first 54 hours may reveal what's possible.<br /></p><p><b>The 55th Hour is what you choose to do about it.</b><br /></p><p><b>THE 55TH HOUR</b><br /><br /><i>Real conversations with men who chose A DIFFERENT ENDING.</i></p>episodicCoach Kingtrainccg@gmail.comno<![CDATA[Episode 2: From Frozen To Free]]>Summary
In this episode of the 55th Hour Podcast, Coach King interviews Kevin Betz, who shares his transformative journey after attending the Rise program. Kevin discusses his life before Rise, the challenges he faced while traveling for work, and the signs that indicated he needed a change. He reflects on the physical and mental challenges of the Rise program, the importance of brotherhood, and how he has redefined his priorities since the event. Kevin emphasizes the significance of self-care and the need for accountability in personal growth, ultimately encouraging others to seek support in their journeys.

Takeaways
Transformation happens after the event, not just during.
Life on the road can lead to loneliness and unhealthy habits.
Recognizing the need for change is the first step.
The Rise program emphasizes brotherhood and support.
Physical challenges can lead to mental resilience.
Asking the right questions can lead to self-discovery.
Prioritizing self-care is essential for personal growth.
Accountability is key in maintaining progress after Rise.
Setting new challenges helps in continuous growth.
Fellowship with like-minded men is crucial for success.titlesTransforming Lives: The 55th Hour Journey
From Chaos to Clarity: Kevin's Rise Experience
The Importance of Brotherhood in Personal Growth

Sound Bites

"00:00 "The 55th hour is all of life after our events.
"09:00 "I was going to crash, I was going to burn.
"23:28 "I should not be carrying this by myself.
"30:28 "I need to focus on my well-being and my health.
"31:42 "You can’t fill from an empty cup.
"32:07 "We have to provide for ourselves.
"36:14 "Let Rise be that thing."

Chapters

00:00 Introduction to the 55th Hour Podcast
01:54 Kevin's Life Before Rise
06:12 Challenges of Life on the Road
11:05 Signs of Need for Change
17:02 Discovering Rise
19:43 Physical Challenges and Mental Resilience
22:40 Transformative Experiences at Rise
28:45 Life After Rise and New Priorities
33:14 Setting New Challenges: The Misogi

Keywords
transformation, personal growth, men's coaching, Rise program, brotherhood, life challenges, self-improvement, mental resilience, family relationships, physical fitness

]]>67550500-9d5a-485f-a800-68c3d483570eTue, 01 Sep 2026 17:03:45 GMT<p><b>Summary</b><br />In this episode of the 55th Hour Podcast, Coach King interviews Kevin Betz, who shares his transformative journey after attending the Rise program. Kevin discusses his life before Rise, the challenges he faced while traveling for work, and the signs that indicated he needed a change. He reflects on the physical and mental challenges of the Rise program, the importance of brotherhood, and how he has redefined his priorities since the event. Kevin emphasizes the significance of self-care and the need for accountability in personal growth, ultimately encouraging others to seek support in their journeys.<br /><br /><b>Takeaways</b><br />Transformation happens after the event, not just during.<br />Life on the road can lead to loneliness and unhealthy habits.<br />Recognizing the need for change is the first step.<br />The Rise program emphasizes brotherhood and support.<br />Physical challenges can lead to mental resilience.<br />Asking the right questions can lead to self-discovery.<br />Prioritizing self-care is essential for personal growth.<br />Accountability is key in maintaining progress after Rise.<br />Setting new challenges helps in continuous growth.<br />Fellowship with like-minded men is crucial for success.<b>titles</b>Transforming Lives: The 55th Hour Journey<br />From Chaos to Clarity: Kevin's Rise Experience<br />The Importance of Brotherhood in Personal Growth</p><h6><b>Sound Bites</b></h6><p>"00:00 "The 55th hour is all of life after our events.<br />"09:00 "I was going to crash, I was going to burn.<br />"23:28 "I should not be carrying this by myself.<br />"30:28 "I need to focus on my well-being and my health.<br />"31:42 "You can’t fill from an empty cup.<br />"32:07 "We have to provide for ourselves.<br />"36:14 "Let Rise be that thing."</p><h6><b>Chapters</b></h6><p>00:00 Introduction to the 55th Hour Podcast<br />01:54 Kevin's Life Before Rise<br />06:12 Challenges of Life on the Road<br />11:05 Signs of Need for Change<br />17:02 Discovering Rise<br />19:43 Physical Challenges and Mental Resilience<br />22:40 Transformative Experiences at Rise<br />28:45 Life After Rise and New Priorities<br />33:14 Setting New Challenges: The Misogi<br /><br /><b>Keywords</b><br />transformation, personal growth, men's coaching, Rise program, brotherhood, life challenges, self-improvement, mental resilience, family relationships, physical fitness<br /></p>no00:34:12Episode 2: From Frozen To Freefull<![CDATA[EPISODE 1: From Drift To Integrity]]>When a man is out of integrity with the version of himself that he gives to the world, he must find a way to reconcile it.

Listen to the very first episode of the 55th hour, with RISE Founder and CEO, Coach King and guest Ronnie Burns as he shares his personal journey before, during, and after attending his RISE session in early 2025.

RISE uses 54 hours to transform you. The 55th hour reveals it.

Learn more: www.ruthless-integrity.com

]]>23ffb1cd-eab5-4651-b260-891839e83e65Fri, 21 Aug 2026 18:47:19 GMT<p>When a man is out of integrity with the version of himself that he gives to the world, he must find a way to reconcile it.<br /><br />Listen to the very first episode of the 55th hour, with RISE Founder and CEO, Coach King and guest Ronnie Burns as he shares his personal journey before, during, and after attending his RISE session in early 2025. <br /><br />RISE uses 54 hours to transform you. The 55th hour reveals it. <br /><br /><b>Learn more</b>: <a rel="noopener noreferrer nofollow" href="http://www.ruthless-integrity.com" target="_blank">www.ruthless-integrity.com</a> </p>no00:45:1411EPISODE 1: From Drift To Integrityfull