Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

Facebook: www.Facebook.com/ProfitablePublishing

YouTube:www.youtube.com/@profitablepublishing

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing®, self-publishing, book research, marketing strategies, ideal reader

How do I have a successful preorder for my book?

How do I set up a preorder for my self-published book?

Should I host my book preorder on Amazon?

How do I sell book preorders on my website?

How do I increase book sales before my launch?

How do I use a book preorder to cover publishing costs?

What mistakes do authors make with book preorders?

Why is my Amazon KDP preorder not selling?

How do I use my book preorder to grow my audience?

29. 5 Reasons Why Your Social Media Isn't Attracting Book Buyers | Marketing for Authors & Coaches

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Fri, 14 Aug 2026 10:00:00 GMT

If you’ve ever wondered why everyday posts get tons of social media engagement but posts about your book get ignored, then this is the episode for you. This episode breaks down why that happens and how to create content that attracts the right readers, supports your book, and builds authority instead of random engagement.

TAKEAWAYS

Why some posts get more likes
How the platform can affect your post’s path
Why posting and ghosting hurts engagement
Why repeating “buy my book” posts don’t work
What to share instead to build authority and interest

CHAPTERS

00:00 - Why some social posts flop while others take off

05:39 - Choosing the wrong platform

09:28 - Being relatable, but not relevant

13:16 - Posting and ghosting instead of engaging

17:06 - Not treating your book like a business

20:18 - What to share instead: insights, strategies, and case studies

RESOURCES:

→Profitable Publishing® with Preorders www.preorderprofits.com/book

→Episode 2: Treat your book like a business https://youtu.be/WJD-lxGldEs

→Episode 3: Is social media the right marketing platform for your book? https://youtu.be/0QEAkX7hdg8

→Episode 22: Five books to help you treat your book like a business https://youtu.be/BONX6sMgLrs

CONNECT WITH ASHLEY D. SHEPARD:

Facebook: www.Facebook.com/ProfitablePublishing

YouTube:www.youtube.com/@ProfitablePublishing

Instagram: www.Instagram.com/profitablepublishing

Threads: https://www.threads.com/@profitablepublishing

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

book marketing, self-publishing, sell books, author strategies, book sales, marketing strategies, profitable publishing®, book experiences, speaking engagements

Why do my social media posts get likes but no book sales

How do I market my book on social media

What to post to get book sales

Why do my book promo posts get ignored

What kind of content should business authors post

28. 3 Ways to Sell Your Book Outside of Amazon & Social Media | Self Publishing for Business Owners

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Thu, 23 Jul 2026 15:11:15 GMT

Most authors assume that selling books on Amazon KDP or in bookstores are the only ways to sell thousands of copies. However, there are quite a few ways to sell your book other places and in large numbers. Ashley focuses on 3 ways to diversify your sales channels, viewing books as business assets, & creating engaging experiences for readers.

The conversation covers the benefits of bulk sales to organizations and leveraging speaking engagements to enhance book visibility and sales. You’ll get practical examples and insights to help authors maximize their book's sales potential.

TAKEAWAYS

Why creating experiences with your book increase sales
Why selling more than one copy of your book is simpler
Three ways that don’t rely on social media posting to sell books
Why only focusing on Amazon KDP can be more work

CHAPTERS

00:00 Why Selling Outside of Amazon is Important

00:57 Your Book as a Business Asset

04:07 Create an Experience Around Your Book

07:55 Sell Your Book in Bulk

12:31 Use Speaking Gigs to Sell More Books

17:51 Key Takeaways and Next Steps

RESOURCES:

→GET MORE INFO/BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner

→Episode 27: Paula Banks Used Preorders to Pay for Editing https://youtu.be/fM2i1ThxYWM?si=iKK42ggCj44c-Pj-

→Episode 6: Why Best Seller Status is Overrated https://youtu.be/--g1wUN0vaY?si=cpCMsf8Eik3qdT9f

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

book marketing, self-publishing, sell books, author strategies, book sales, marketing strategies, profitable publishing, book experiences, bulk book orders, speaking engagements

27. How Business Owner Paula Banks Used Email Marketing & Social Media to Sell Out Her Preorders

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 15 Jul 2026 09:00:00 GMT

Many self published and indie authors focus on preorders in ways that might not be the most effective when it comes to profit. Instead, focusing on connecting with your audience can help you presell your book and reach your readers. In this episode, you’ll learn about how Author Paula Y. Banks of Eion Books and Lit Kids Create used email marketing and the power of social media to sell out of her preorder book bundles. As well, Banks shares how her preorder funded editing for her authority book.

TAKEAWAYS

How preorders help prevent coming out of pocket for self publishing
Why she chose not to use Amazon for her presale
How having a step by step processes for preorders makes your book launch easier
How email marketing helped her sell out her preorder bundles

CHAPTERS

00:00 Introduction and Welcome of Guest Paula Banks

02:12 Paula's Experience Before A Preorder

03:03 Biggest Takeaways from Preorder Profits™ Course

05:11 What Changes Paula Will Do Next Time

09:05 How Preorders Ease Self Publishing Costs

10:47 How having an authority book increases options for clients

14:14 Rinse and Repeat Your Preorder Knowledge

RESOURCES MENTIONED:

→BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner

CONNECT WITH PAULA:

Website: https://paulaybanks.com

Instagram: www.instagram.com @authorpaulabanks

CONNECT WITH ASHLEY D. SHEPARD:

Facebook: www.Facebook.com/ProfitablePublishing

YouTube:www.youtube.com/@profitablepublishing

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

How do I use a book preorder to cover publishing costs?

How do I build an email list as a self published author?

26. 5 Ways to Know It’s Time to Write Your Next Book | Self Publishing for Coaches & Indie Authors

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 01 Jul 2026 21:44:02 GMT

It’s common advice to say writing your next book will sell your last book, but that’s not always the case. Focusing on creating a good book that readers can’t put down can sometimes be a better option. Find out 5 ways to know when it’s time to write or publish your next book or if you should revisit your current book.

Takeaways

Why writing the next book to sell your last book is bad advice for you
How a book helps you to move into a new industry
What to do before you write your next book
5 ways to see when it’s time to publish your next book

CHAPTERS

000:00 Introduction to Profitable Publishing

05:53 The Flawed Concept of Writing for Sales

08:07 How One Book Can Leave A Legacy

11:19 The Legacy of a Single Book

15:43 Five Ways to Know When to Write Your Next Book

RESOURCES MENTIONED:

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

How many books to be successful

How to write an engaging nonfiction book

How to make your nonfiction book more reader friendly

How to keep readers engaged in a business book

How to write a business book people will read

Best way to sell books

How to market my books

How to get more page reads

How to write a book to generate leads as a coach or consultant

How to write a nonfiction book for coaches and consultants

How to use your book to build authority and get clients

How to write a book that gets sales

How to use a book to grow your coaching business

25. Self Publishing Mistakes To Avoid for Coaches, Consultants, Authors, Speakers, & Business Owners

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 24 Jun 2026 14:45:26 GMT

Self published and indie authors have a lot of decisions to make in a short amount of time. Take a listen to five common mistakes to avoid on your journey to publishing a book. You’ll learn about the importance of breaking free from traditional publishing rules, starting marketing before the book is finished, and understanding that writing a book doesn't guarantee automatic sales. This episode also highlights the drawbacks of following what every other author does such as hosting preoorders on Amazon or trying to do everything alone.

Takeaways

Why you don’t have to follow traditional publishing rules
Why you shouldn’t wait to market your book
Common misconceptions for new authors
How going against typical publishing advice can help you be successful

CHAPTERS

00:00 Introduction to Common Self-Publishing Mistakes

08:33 The Importance of Marketing Before Publishing

14:22 Understanding Pre-Orders Off Amazon

18:12 The Value of Delegation in Publishing

23:31 Strategies for Attracting Your Audience

RESOURCES MENTIONED:

→Get support to presell your book to raving fans and generate income in the Preorder Profits™ Program https://Www.PreorderProfits.com/Join

→Episodes mentioned: https://profitablepublishing.riverside.com

Marketing: 12, 23

Hiring Help: 4 & 16

Selling on your site: 23

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

How to write a nonfiction book readers will actually finish

How to write an engaging nonfiction book

How to make your nonfiction book more reader friendly

How to keep readers engaged in a business book

How to write a business book people will read

24. Should You Sell Your Book on Your Website? How to Increase Income and Connection with Readers

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 17 Jun 2026 18:44:31 GMT

Published your book on Amazon? Don’t let that be the only platform you focus on. Instead of only relying on Amazon or bookstores to sell your book, selling on your website increases your income and gives you closer access to your audience. Selling on your site provides more options for readers to connect with you and for you to include extra incentives for purchasing during the preorder period and beyond. Take a listen and share with another author who's on the fence about selling on their site.

WHAT YOU’LL LEARN

Why most authors miss out on 10x their eBook income
How selling on your website allows you to connect with your audience better
Strategies that increase customer engagement and connection through your website

CHAPTERS

00:00 The Importance of Selling Books on Your Website
02:32 Increase Your Income
04:14 Building Connections with Readers
09:42 Creating Content and Social Proof
14:44 How Selling On Your Site Squashes Imposter Syndrome

RESOURCES MENTIONED:

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

Can I sell my self-published book on my own website

How do I sell my book without Amazon

Is it better to sell books directly or through Amazon

How do authors make more money selling direct

What platform should I use to sell my book from my website

Do I need a publisher to sell books on my own site

Can I sell my book on my website and Amazon at the same time

Why don't more authors sell books from their own website

How do I get paid directly from book sales

What do I need to sell books from my own site

23. Why Marketing Your Book Should Come Before Self Publishing for Authors | Book Marketing

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Thu, 11 Jun 2026 15:36:35 GMT

Most authors wait until their book is in their hands before thinking about book marketing. It's not just asking readers to buy it once it's done. Listen closely to see how to start your marketing before you even start writing.

WHAT YOU’LL LEARN

The pros of starting to market process before publishing
How market research makes a better book
Why waiting until the book is done to market is backwards

CHAPTERS

00:00 The Importance of Pre-Publishing Marketing
03:39 Understanding Your Audience
09:46 Creating Your Book with Market Research
13:39 Engaging Readers in the Writing Process
19:19 Recap and Final Thoughts

RESOURCES MENTIONED:

Need support to research, outline, and publish your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner
Ep 7 → Find Your Readers https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

How to get more book reviews

How to get more page reads

How to sell my book

How to use a self-published book to attract clients

How to write a nonfiction book for coaches and consultants

How to use your book to build authority and get clients

How to tell if my book is good enough

How to use a book to grow your coaching business

Self-publishing a book to grow your consulting business

How to get clients from a self-published book

22. 5 Books to Help with Marketing for Authors | Book As a Business Asset When Self Publishing

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 03 Jun 2026 20:54:42 GMT

Successful authors treat their book like a business asset. If your goal is to sell a lot of copies or use it to build authority, you should think of your book as an extension of your brand. These 5 books show you how to apply sales, marketing, and strategies in business for your books.

WHAT YOU’LL LEARN

Five books to read to treat your book like a business
How using business principles increases your success as an author
Why treating your book as an asset instead of a liability is so important

CHAPTERS

00:00 Intro

02:48 From Author to Business Owners

05:51 The 12 Week Year by Brian P. Moran and Michael Lennington Focus and Efficiency

08:29 Write Useful Books by Rob Fitzpatrick: Solving Reader Problems

11:26 Profitable Publishing with Preorders by Ashley D. Shepard: Income from Preorders

14:41 Uncloned® Marketing by Audria Richmond: Standing Out in Your Niche

15:57 Profit First by Mike Michalowicz: Prioritizing Profitability

21:57 Recap and Conclusion

RESOURCES MENTIONED:

→ Learn how to host a profitable preorder from start to finish when you grab your copy of Profitable Publishing™ with Preorders: www.PreorderProfits.com/book (from my site)

Full list of books and (Amazon affiliate) links:

12 Week Year: https://amzn.to/4kBnKqL

Write Useful Books: https://amzn.to/3H6VmP9

Profitable Publishing™ with Preorders: https://amzn.to/3HeQSpB

UnCloned® Marketing: https://amzn.to/43dxfH0

Profit First: https://amzn.to/4kF3yVi

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

21. How your book can shorten sales calls and better qualify clients | Self Publishing for Coaches

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Fri, 29 May 2026 10:00:00 GMT

A well written book can actually help you land more clients and qualify leads before they even get on a call with you. When your book is positioned properly, clients come to your sales calls knowing you’re a good fit for them because your book has already done the heavily lifting for them. Your book can also support your existing clients to feel more supported.

WHAT YOU’LL LEARN

How a well written book can shorten sales calls
4 ways your book can better support your leads and current clients
Why book buyers make better clients

CHAPTERS

00:00 The Power of a Well-Written Book
07:22 Enhancing Client Engagement and Understanding
10:21 Visual Learning and Comprehension
12:14 Facilitating Deeper Conversations
16:27 Qualifying Leads Through Reading

RESOURCES MENTIONED:

→Ready to have an expert project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to learn how to outline, write, publish, a well written book that elevates your business or brand. Click here to book a call or secure your spot: https://www.ProfitableSelfPublishing.com/Partner

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

How to write a nonfiction book readers will actually finish

How to write an engaging nonfiction book

How to make your nonfiction book more reader friendly

How to keep readers engaged in a business book

How to write a business book people will read

How to get more book reviews

How to get more page reads

How to write a book to generate leads as a coach or consultant

How to write a nonfiction book for coaches and consultants

How to use your book to build authority and get clients

How to write a lead magnet book for your business

How to use a book to grow your coaching business

20. How Book Preorders Made Vanity Scott $600 From Her Site | Indie Author Success Story

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Thu, 21 May 2026 00:40:01 GMT

Hosting a book preorder can be tricky, but doing it on your website is even more challenging. But Author Vanity Scott was able to generate $600 on her first preorder with the right support through coaching. Learn how she overcame overthinking and boosted her confidence during our time working together.

TAKEAWAYS

Strategies behind how Vanity made $600 in her first preorder
How hiring a qualified coach helped Vanity increase her confidence
How a hosting a book launch and preorder can build a buzz beyond best seller status

CHAPTERS

00:00 Introduction and Initial Struggles

03:15 Gaining Confidence and Strategy

06:27 Successes and Achievements

09:15 Community Engagement and Faith-Based Support

09:29 Embracing Change and Accepting Advice

12:14 Building a Supportive Team: The Importance of Collaboration

14:04 Final Takeaways

RESOURCES MENTIONED:

→Preorder Profits™ Program https://www.preorderprofits.com/join -This program guides indie and self published authors through the process of hosting a profitable preorder form start to finish by showing how to grow your audience, building a buzz, and covering your self publishing costs BEFORE you release.

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

How to host a preorder

How do I market my self published book?

What are some preorder success strategies?

What are the best book marketing and tips and strategies?

How to be successful as a first time author

Self publishing success tips

How to host a preorder on your website

Preorder Success Strategies

How do I launch my book?

How I sell books on my site?

How do I do direct book sales?

Is a preorder on my site better than Amazon?

19. Why listening to general self publishing advice is stalling your progress | author coach

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Thu, 14 May 2026 10:18:33 GMT

When self publishing a book, your first thought may be to collect as much advice as possible and ask the internet in groups all of your questions. You collect information across YouTube University. But searching for random self publishing advice that's not specific to you, your book, or your goals can work against you. This episode explores the value of working with a coach or consultant who understands you and is qualified to give tailored advice.

TAKEAWAYS

Why collecting tips from too many places is stunting your publishing progress
How to decide what guidance to listen to
How to determine which voices to take advice from/listen to

CHAPTERS

00:00 The Dangers of Listening to Too Many Voices
07:08 The Importance of Tailored and Custom Advice
13:06 The Value of Working with Someone Who Understands You
24:52 Recap: Key Considerations for Seeking Publishing Advice

RESOURCES MENTIONED:

→Need a trusted produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

how to choose a self publishing company

how to choose a publisher for your book

types of publishing companies

how to choose an author coach

how to choose a publishing route

how to pick a publisher

which publishing company is the best

how much do publishing companies make

how much does it cost to start a publishing company

publishing companies in the world

how to become a professional reader for publishing companies

18. What to focus on so your book sells itself | Marketing for Authors | Self Publishing

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 06 May 2026 20:19:52 GMT

Most authors focus on the wrong things to achieve their author goals. Don’t just focus on numbers like books sold or page read. To achieve your author goals, focus on these three main areas that help you create a book that it eventually sells itself.

TAKEAWAYS

The wrong things you’re probably focusing on as an author
Three key goals that help you decide everything else
How to get people to read, recommend, and review your book

CHAPTERS

00:00 Focus on the Right Goal

01:30 The Importance of Reading Your Book

13:09 When Your Book Recommends Itself

24:58 Get More Reviews

RESOURCES MENTIONED:

→Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner

→Need helo finding your readers? Listen to Episode 7 https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing

→Want to write a book readers can’t put down? Listen to Episode 10 https://profitablepublishing.riverside.com/e/10-how-to-write-a-good-book-that-keeps-readers-engaged-with-touchpoints-book-writing-for-coaches

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

How to write a nonfiction book readers will actually finish

How to write an engaging nonfiction book

How to make your nonfiction book more reader friendly

How to keep readers engaged in a business book

How to write a business book people will read

How to get more book reviews

How to get more page reads

How to write a book to generate leads as a coach or consultant

How to write a lead magnet book for your business

How to use a book to grow your coaching business

17. Is my book good enough? How to overcome self doubt as a self published author, coach, or speaker

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 29 Apr 2026 19:24:51 GMT

If you’re wondering if your book is “good enough” especially in self publishing, take a listen to this episode. Here, we explore how traditional publishing influences you’re going the indie or self publishing route. It’s important to be confident in your book and the value it brings to the reader. We also address imposter syndrome, self-doubt and how hiring the right support can help.

WHAT YOU’LL LEARN

How traditional publishing is affecting your indie publishing process
The importance of hiring help to support your goals
How to create a book readers love
Why focusing on your reader is so important to a “good book”

CHAPTERS

00:00 Intro & Effects of Traditional Publishing
06:08 Beta Readers and Feedback
06:35 Imposter Syndrome and Self-Doubt
11:21 Hiring Help and Support

RESOURCES MENTIONED:

→Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

How to write a nonfiction book readers will actually finish

How to write an engaging nonfiction book

How to keep readers engaged in a business book

How to write a business book people will read

How to write a book to generate leads as a coach or consultant

How to leverage your business book to get coaching clients

How to write a nonfiction book for coaches and consultants

How to use your book to build authority and get clients

How to write a lead magnet book for your business

Self-publishing a book to grow your consulting business

How to get clients from a self-published book

Imposter syndrom for authors

16. How to Choose a Publishing Company to Hire- Red Flags to Avoid| Author

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 22 Apr 2026 16:17:45 GMT

Choosing a publishing company to hire is a big decision that affects your royalties, how your audience accesses your book, or whether you can make changes down the line. You’ll hear 5 publishing red flags that are widely used in the publishing industry that affect independent and self published authors. Find out how authors can protect their rights, ownership, and interests. We’ll also explore key aspects like having a solid contract, understanding timelines, financial transparency, marketing support, and aligning publishing with business goals.

WHAT YOU’LL LEARN

Red flags when hiring a publishing company
How ownership affects your options in publishing
What types of publishers to avoid
Protecting your rights as an author
How choosing the right publisher affects your income

CHAPTERS

00:00 Introduction to Publishing Red Flags
05:53 Understanding Timelines and Deadlines
17:09 Marketing Support and Prioritizing Profit
23:03 Integration with Business Goals

RESOURCES MENTIONED:

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

how to choose a self publishing company

how to choose a publisher for your book

types of publishing companies

top 3 publishing companies

how to choose a publisher

how to choose a publishing route

how to pick a publisher

which publishing company is the best

15. Self Publishing vs Traditional Publishing: Which One Is Better? | Indie Author or Agent

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 15 Apr 2026 16:17:06 GMT

Not sure if self publishing vs traditional publishing is right for you? This episode explores the pros and cons of the two most popular choices to becoming a published author such as creative control, royalties, level of marketing support, and ownership. Plus you’ll learn two additional publishing strategies you might not have considered. Choose the best publishing route for your first or next book with what you learn from the episode.

TAKEAWAYS:

Why self publishing and traditional publishing aren’t the only options
The challenges and benefits of each publishing option
How having support can be the right choice for you
How publihsing options affect your creative control, royalties, and ownership

TIMESTAMPS:

00:00 Exploring Publishing Options: Traditional vs Self-Publishing
05:22 Pros and Cons of Self-Publishing and Traditional Publishing
11:33 Navigating the Publishing Process: Hiring Help vs. Going Solo
15:03 Understanding Your Publishing Deal and Making Money

RESOURCE(S) MENTIONED:

→Want support to outline, write, publish, and launch your book tied to your business or brand? Apply to the Profitable Publishing™ Partner Service: https://www.ProfitableSelfPublishing.com/Partner

CONNECT WITH ASHLEY D. SHEPARD:

ABOUT THIS PODCAST:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

14. Should you have a preorder? Marketing for Authors Book| Book As a Business Asset

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 01 Apr 2026 10:00:00 GMT

Imagine using your books to pay for themselves. That’s the power of a profitable preorder. Publishing, marketing, and launching a book can all be big tasks by themselves. Using the Preorder Profits™ Plan streamlines the marketing and book launch process while also paying while you complete your book.

WHAT YOU'LL LEARN:

5 reasons why you should host a preorder
How preorders affect your overall book launch
What elements to consider before hosting a preorder

TIMESTAMPS:

00:00 Introduction to Pre-Order Profits

00:26 Understanding the Value of Pre-Orders

01:10 Joining the Pre-Order Profits Program

01:17 The Importance of Pre-Orders

04:09 Validating Ideas and Keeping Deadlines

07:20 Financial Benefits of Pre-Orders

10:02 Personal Journey and Success Stories

13:19 Strategies for Effective Pre-Orders

RESOURCES MENTIONED:

→Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.

→ Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

When I start marketing my book?

How do I set up a preorder for my self-published book?

Should I host my book preorder on Amazon?

How do I sell book preorders on my website?

How do I get paid faster for my book preorder?

How do I increase book sales before my launch?

How do I use a book preorder to cover publishing costs?

What mistakes do authors make with book preorders?

Why should I not use Amazon for my book preorder?

13. Your Book Is Not For Everyone: Marketing for Authors |Book As a Business Asset |Self Publishing

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Thu, 26 Mar 2026 09:30:00 GMT

Marketing for authors means finding your reader before you write, publish, and market your book. Before you write your book, it’s important to know who you’re going to sell it to. Understanding your audience and knowing your book is not for everyone is key. In order to get people to buy your book you need to focus on identifying, serving, and engaging your ideal reader, as well as building confidence in selling to them.

If you need support understanding how to find your reader and presell your book inside of the Preorder Profits™ Accelerator: www.PreorderProfits.com/join. This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.

(VIP day and course only options available as well.)

Takeaways

Understanding your audience is crucial
Your book is not for everyone
Your readers are looking for you. Be sure to focus on them and not everyone else.

Chapters

00:00 The Importance of Understanding Your Audience
06:09 Serving Your Ideal Reader
12:05 Engaging Your Ideal Reader
18:06 Being in Alignment with Your Ideal Reader
24:05 Serving Your Ideal Reader Effectively

Resource(s) Mentioned:

Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.

Connect with Ashley D. Shepard on social media:

Website: www.sheppublishinghouse.com
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing

Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!

Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader

How do I have a successful preorder for my book?

How do I set up a preorder for my self-published book?

Should I host my book preorder on Amazon?

How do I sell book preorders on my website?

How do I increase book sales before my launch?

How do I use a book preorder to cover publishing costs?

What mistakes do authors make with book preorders?

Why is my Amazon KDP preorder not selling?

How do I use my book preorder to grow my audience?

12. When to Start Your Marketing | Book Preorders and Launching for Coaches, Speakers, and Authors

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 18 Mar 2026 16:08:03 GMT

The best way to sell your book is to tell people about it before you publish. Author marketing doesn’t start when your book is out. This is especially true when you’re building a brand or business. In this episode, you’ll learn about the best times to start your marketing, how preorders play an important role in the process, and how your capacity affects the whole marketing process. Waiting until your book is fully done is blocking sales and increasing your stress when it comes to your book launch and release. Use these strategies to know when to start your launch and preorder.

TAKEAWAYS:

Best time to start your marketing
How preorder timing affects your launch
Why you should start your marketing before your book is done

TIMESTAMPS:

00:00 Introduction

00:29 The Importance of Early Marketing

01:24 Factors Influencing Book Launch Timing

03:45 Understanding Your Capacity for Marketing

06:27 Building Your Audience Before Launch

09:44 The Fallacy of 'If You Build It, They Will Come'

11:38 Engaging Your Audience During the Writing Process

14:33 Maximizing Pre-Order Opportunities

18:14 When to Start Your Marketing

21:22 Strategic Marketing Timing for Success

RESOURCES MENTIONED:

→Join the Preorder Profits™ 4 Day Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com

→ CONNECT WITH ASHLEY D. SHEPARD:

ABOUT THIS PODCAST:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

When I start marketing my book?

How do I sell book preorders on my website?

How do I get paid faster for my book preorder?

How do I increase book sales before my launch?

How do I use a book preorder to cover publishing costs?

What mistakes do authors make with book preorders?

Why is my Amazon KDP preorder not selling?

Why should I not use Amazon for my book preorder?

How do I build an email list as a self-published author?

How do I use my book preorder to grow my audience?

11. Amazon KDP and Preorders: Avoid Common Self Publishing Mistakes | Author Marketing for Business

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 11 Mar 2026 09:45:00 GMT

Instead of assuming Amazon KDP is the only option for your preorder, find out about the drawbacks of using the platform for your initial sales and learn about another option that’s a better choice for most independently published authors.

WHAT YOU'LL LEARN:

The biggest mistake when hosting a preorder
Which platform gives the most access to learn about readers
Which platform I don’t recommend for preorders
Why most indie or self published authors shouldn’t choose Amazon KDP for their preorder

TIMESTAMPS:

00:00 - Introduction

01:25 Understanding Preorder Goals

03:05 The Amazon Preorder Misconception

06:51 Why Not to Use Amazon for Preorders

11:46 Success Stories: Alternative Preorder Strategies

14:32 The Drawbacks of Amazon KDP

21:16 Benefits of Hosting Preorders on Your Website

28:12 Conclusion and Key Takeaways

RESOURCES MENTIONED:

→Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com

→ Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book

CONNECT WITH ASHLEY D. SHEPARD:

ABOUT THIS PODCAST:

Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

How do I set up a preorder for my self-published book?

Should I host my book preorder on Amazon?

How do I sell book preorders on my website?

Can you do a paperback preorder on Amazon KDP?

When do you get paid for Amazon KDP preorders?

How do I get paid faster for my book preorder?

How do I increase book sales before my launch?

How do I use a book preorder to cover publishing costs?

What mistakes do authors make with book preorders?

Why is my Amazon KDP preorder not selling?

Can Amazon ban you from doing preorders?

Why should I not use Amazon for my book preorder?

How do I build an email list as a self-published author?

How do I use my book preorder to grow my audience?

10. How to Write a Good Book That Keeps Readers Engaged with Touchpoints | Book Writing for Coaches

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 04 Mar 2026 11:00:00 GMT

Your goal as an author is to write a book readers can’t put down so they turn into clients. In this episode, you’ll learn a strategy of how to write a business book people will read. Use touchpoints to keep reader attention, support learning, and gather reader details for business insights.

TAKEAWAYS

Include interactive touchpoints in your book increases engagement and comprehension.
Touch points help with lead generation
Short attention spans require concise, engaging content.

CHAPTERS

00:00 Introduction

02:37 The Captivate Method Explained

05:41 Engagement Strategies for Readers

08:15 Implementing Touch Points in Your Book

10:53 Examples of Effective Touch Points

13:30 Gathering Reader Feedback and Data

16:33 Final Thoughts on Reader Engagement

RESOURCES MENTIONED:

→Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST:

How to write a nonfiction book readers will actually finish

How to write an engaging nonfiction book

How to make your nonfiction book more reader friendly

How to keep readers engaged in a business book

How to write a business book people will read

How to write a book to generate leads as a coach or consultant

How to use your book as a lead generation tool

How to leverage your business book to get coaching clients

How to use a self-published book to attract clients

How to write a nonfiction book for coaches and consultants

How to use your book to build authority and get clients

How to write a lead magnet book for your business

How to use a book to grow your coaching business

Self-publishing a book to grow your consulting business

How to write a book that builds your authority as a coach

How to get clients from a self-published book

9. How Book Marketing with Preorders Made Veronica H Moore $4000 in 4 Hours While Self Publishing

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 25 Feb 2026 10:49:53 GMT

Book launching while self publishing takes careful planning and strategy. First time author Veronica H. Moore shares her journey using preorder strategies during her book launch to generate $4k in 4 hours once opening her presale. impact of working with Shep Publishing House.

She highlights the importance of authentic storytelling, the value of concise and practical information, and the impact of launch strategies on her success. Veronica also emphasizes the personal touches and coaching style of Shep Publishing House as key factors in her positive experience.

Join the 4 Day Preorder Profits™ Challenge to learn about the top preorder mistakes and success strategies. Secure your spot here: www.PreorderProfits.com

Takeaways

Preorder strategies for book launches
Authentic storytelling and personal touches
Impact of launch strategies on success
Value of concise and practical information
Coaching style and approach of Shep Publishing House

Chapters

00:00 Intro
04:33 Transformative Mindset Shifts
07:22 Celebrating Wins and Successes
11:31 The Power of Authenticity in Marketing
14:15 Investing in Your Author Journey
18:23 Personal Touches in Coaching

RESOURCES MENTIONED:

→Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com

→ Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book

CONNECT WITH ASHLEY D. SHEPARD:

Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!

Book sales strategy Author marketing, marketing for authors, self publishing, publishing, book marketing, author strategies, profitable publishing, book research, marketing strategies, ideal reader, marketing strategies, author strategies, book marketing, branding

How to host a preorder

How do I market my self published book?

What are some preorder success strategies?

What are the best book marketing and tips and strategies?

How to be successful as a first time author

Self publishing success tips

8. How to make better decisions and take action | Self Publishing and Book Marketing for Coaches

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 18 Feb 2026 10:30:00 GMT

Business owners, speakers, authors, and coaches face thousands of choices a day. Whether it’s software related to what’s the next book to publish, in this episode Ashley discusses the common struggle of indecision faced by authors and marketers. She shares personal experiences and strategies to overcome imposter syndrome, emphasizing the importance of recognizing fears around publishing mistakes, consistency, and perfectionism. Ashley encourages listeners to take actionable steps to alleviate fears and make decisions. The episode concludes with practical strategies for moving from indecision to action.

WHAT YOU'LL LEARN:

Indecision often stems from fear of perception.
Perfectionism can slow down progress.
Your only competition is yourself.
Focus on personal growth.
Act before opportunities pass you by.
Connect with your audience outside of social media.

TIMESTAMPS:

00:00 - Introduction

00:00 Overcoming Indecision in Publishing

09:00 Strategies to Combat Perfectionism

18:02 Decisive Action: Steps to Move Forward

RESOURCES MENTIONED:

→ Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book

→ Reach out via DM to let me know what you’re trying to decide on your author journey. Choose from Facebook or Instagram.

Connect with Ashley D. Shepard on social media:

Website: www.sheppublishinghouse.com

Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!

publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader, marketing strategies, analysis paralysis, decision making, perfectionism, imposter syndrome, author strategies, book marketing

Traditional vs self publishing

Should I self publish?

How to Overcome Fear self publishing?

7. Find Your Readers: Marketing for Authors | Book As a Business Asset When Self Publishing

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 11 Feb 2026 10:30:00 GMT

Marketing for authors doesn’t just mean selling your book after it’s released. Before you write your book, it’s important to know who you’re going to sell it to. This starts with finding out who your reader is and what they prefer. Whether you're navigating self publishing or working with an independent consultant, understanding your readers is essential for success. Ashley shares practical tips on researching your audience through direct engagement, online tools, and community involvement to tailor your book marketing effectively.

The conversation also highlights the importance of leveraging trends and keywords in your publishing and marketing efforts. Ashley explains how authors can use feedback to refine their work and enhance connections with their readers.

Tune in to learn actionable strategies that will help you connect with your audience and grow your book sales. This episode is packed with expert advice to elevate your marketing for the author's journey and boost your publishing success.

Takeaways

Your book should target a specific audience, not everyone.
Research your audience before writing your book.
Speak directly with potential readers to understand their needs.
Join community groups on your book’s topic to observe and gather insights.
Feedback from readers can help refine your book's content.
Your book should serve the needs of your readers.

Chapters

00:00 Finding Your Reader: The Foundation of Profitable Publishing
05:11 Understanding Your Audience: Research and Engagement
09:53 The Importance of Pre-Research Before Writing
14:43 Utilizing Online and Offline Spaces for Audience Insights
19:40 Analyzing Trends and Feedback for Book Development
23:59 Creating Value Through Your Book: Blueprint vs. Starting Point
28:29 Join the Pre-Order Profits Challenge: Next Steps for Authors

Resources Mentioned:

Preorder Profits™ Program https://www.preorderprofits.com/join - learn preorder mistakes to avoid to generate income before your book releases.

Connect with Ashley D. Shepard on social media:

Website: www.sheppublishinghouse.com

Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!

publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader

6. Why Bestseller Status is Overrated for Your Book as a Business Asset | Publish and Market, Author

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist — Wed, 04 Feb 2026 10:30:00 GMT

This episode focuses on Amazon bestseller status particularly focusing on its relevance for coaches, consultants, and service providers. When marketing for authors, bestseller status should align with individual goals and the overall strategy of using a book to attract clients and generate leads. The conversation explores the realities of achieving Amazon bestseller status, the importance of building relationships with readers, and the need to focus on generating income through products and services tied to the book rather than solely on book sales. Ashley invites listeners to consider the long-term impact of their work.

Takeaways:

Why bestseller status should not be your only or main goal
Why focusing on using your book to attract clients is a better use of your time
How the income potential from your book is more impactful than just bestseller status
Why Amazon Bestseller status makes it harder to building relationships with readers

Chapters

00:00 Introduction to Bestseller Status
02:42 The Overrated Nature of Bestseller Status
05:53 Understanding Amazon Bestseller Status
08:40 The Importance of Goals in Publishing
11:49 Building Relationships Over Status
14:21 Realistic Expectations for Authors
17:01 Legacy and Impact Beyond Sales
22:59 Conclusion and Invitation to Profitable Publishing Live

RESOURCES MENTIONED:

→ Profitable Publishing™ LIVE 2 Day Intensive (Feb 12th and 13th, 2026): Learn how to write, publish, and market a book that packages your expertise into a client attracting resource www.ProfitableSelfPublishing.com/Live (Use code PODCAST at checkout for a special discount).

→ Publisher Rocket: Find out how many books needed to reach best seller status https://publisherrocket.cartknox.com/buy-rocket?aff=240 (affiliate link)

→ Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book

CONNECT WITH Ashley D. Shepard on social media:

Website: www.sheppublishinghouse.com