<![CDATA[The eMobility Marketing Podcast]]>Marketing in eMobility is complex. Long sales cycles, technical products, and buyers who often know who they’ll speak to before you’re even in the picture. Theo Reichgelt speaks with founders, CMOs and commercial leaders across Europe and North America about how they approach marketing and growth. No fixed format. Just honest conversations about what works, what doesn’t, and how to build visibility in a market that’s still evolving.

]]>https://www.nexxtindustry.comRiverside.fm (https://riverside.com)Tue, 19 May 2026 16:10:45 GMTTue, 28 Apr 2026 20:08:43 GMT60Theo Reichgelt<p>Marketing in eMobility is complex. Long sales cycles, technical products, and buyers who often know who they’ll speak to before you’re even in the picture. Theo Reichgelt speaks with founders, CMOs and commercial leaders across Europe and North America about how they approach marketing and growth. No fixed format. Just honest conversations about what works, what doesn’t, and how to build visibility in a market that’s still evolving.</p>episodicTheo Reichgelthello@nexxtindustry.comno<![CDATA[Why Distribution Beats Brand Awareness in the UK EV Market with Victoria Hutton]]>In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Victoria Hutton, Fractional CMO for EV and tech startups in the UK, about what it really takes to win in one of Europe's most competitive electric vehicle markets. Victoria draws on her experience at Polestar and InstaVolt to explain why the era of broad brand awareness campaigns is over and why distribution channels are now the single most important marketing lever for any e-mobility company.

She shares why entering the UK EV market today requires a sharp niche, a transparent total cost of ownership offer, and a regional-first growth strategy. The conversation covers the challenges facing charging operators, the power of community building, the right balance between performance and brand marketing, and how AI is changing the way marketing teams work and make decisions.

CHAPTERS
(00:02) Is the UK EV market still an opportunity?
(02:01) Victoria's background: Polestar to InstaVolt
(06:35) How hard is it to build a position in the UK?
(10:20) Should e-mobility brands focus on education?
(12:22) Where companies get their positioning wrong
(18:00) Why charging operators are struggling to survive
(22:13) Where to start if you build an EV company today
(26:24) Go regional before going national
(30:27) Bring users on the journey from day one
(32:41) Best marketing channels for e-mobility
(37:23) Performance vs. brand: how to balance the mix
(38:54) How AI is changing marketing in e-mobility

Connect with Victoria Hutton
LinkedIn: https://www.linkedin.com/in/victoria-hutton

Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt

Connect with Nexxt Industry
Website: nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>ab26849d-80af-4ad8-bbc6-c75b8156e46dTue, 12 May 2026 12:00:00 GMT<p>In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Victoria Hutton, Fractional CMO for EV and tech startups in the UK, about what it really takes to win in one of Europe's most competitive electric vehicle markets. Victoria draws on her experience at Polestar and InstaVolt to explain why the era of broad brand awareness campaigns is over and why distribution channels are now the single most important marketing lever for any e-mobility company.</p><p></p><p>She shares why entering the UK EV market today requires a sharp niche, a transparent total cost of ownership offer, and a regional-first growth strategy. The conversation covers the challenges facing charging operators, the power of community building, the right balance between performance and brand marketing, and how AI is changing the way marketing teams work and make decisions.</p><p></p><p>CHAPTERS<br />(00:02) Is the UK EV market still an opportunity?<br />(02:01) Victoria's background: Polestar to InstaVolt<br />(06:35) How hard is it to build a position in the UK?<br />(10:20) Should e-mobility brands focus on education?<br />(12:22) Where companies get their positioning wrong<br />(18:00) Why charging operators are struggling to survive<br />(22:13) Where to start if you build an EV company today<br />(26:24) Go regional before going national<br />(30:27) Bring users on the journey from day one<br />(32:41) Best marketing channels for e-mobility<br />(37:23) Performance vs. brand: how to balance the mix<br />(38:54) How AI is changing marketing in e-mobility</p><p></p><p>Connect with Victoria Hutton<br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/victoria-hutton" target="_blank">https://www.linkedin.com/in/victoria-hutton</a><br /></p><p>Hosted by Theo Reichgelt<br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://nl.linkedin.com/in/theoreichgelt" target="_blank">https://nl.linkedin.com/in/theoreichgelt</a><br /></p><p>Connect with Nexxt Industry<br />Website: <a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a></p><p></p><p>For inquiries/sponsoring: email: <a rel="noopener noreferrer nofollow" href="mailto:hello@nexxtindustry.com" target="_blank">hello@nexxtindustry.com</a></p>no00:39:1326Why Distribution Beats Brand Awareness in the UK EV Market with Victoria Huttonfull<![CDATA[Why AI Makes Human Copywriters More Valuable Than Ever with Barry Henderson]]>In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Barry Henderson, copywriter at Nexxt Industry, about the evolving role of human writers in the age of AI. Barry explains how the flood of AI-generated content has raised the baseline of writing but also led to a "blandification" where copy feels generic and forgettable.

He shares his perspective on why human-led, unique content stands out more than ever and how AI should be used as a powerful research assistant rather than a replacement for human creativity. The conversation covers the importance of emotion, humor, and strategic thinking in copywriting, and why the best marketing teams use a hybrid approach to keep the human soul in their messaging.

CHAPTERS
(00:00) The rise of generic AI copy
(03:28) Barry’s background in writing
(06:12) Learning copywriting in the AI era
(08:26) Has writing lost its magic?
(13:04) The risks of trusting AI research
(15:50) Why you still need a human copywriter
(19:31) AI’s struggle with humor and emotion
(21:50) Predicting the future of AI in writing
(30:12) The value of human interviews
(34:45) Rebuilding agencies with AI
(42:43) The opportunity to stand out

Connect with Barry Henderson
LinkedIn: https://www.linkedin.com/in/barry-henderson-a63a5b249/

Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt

Connect with Nexxt Industry
Website: nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>47f5d4f8-a57c-49e5-8f50-2e05ccbd4b52Tue, 05 May 2026 11:21:22 GMT<p>In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Barry Henderson, copywriter at Nexxt Industry, about the evolving role of human writers in the age of AI. Barry explains how the flood of AI-generated content has raised the baseline of writing but also led to a "blandification" where copy feels generic and forgettable.</p><p></p><p>He shares his perspective on why human-led, unique content stands out more than ever and how AI should be used as a powerful research assistant rather than a replacement for human creativity. The conversation covers the importance of emotion, humor, and strategic thinking in copywriting, and why the best marketing teams use a hybrid approach to keep the human soul in their messaging.</p><p></p><p><b>CHAPTERS</b><br />(00:00) The rise of generic AI copy<br />(03:28) Barry’s background in writing<br />(06:12) Learning copywriting in the AI era<br />(08:26) Has writing lost its magic?<br />(13:04) The risks of trusting AI research<br />(15:50) Why you still need a human copywriter<br />(19:31) AI’s struggle with humor and emotion<br />(21:50) Predicting the future of AI in writing<br />(30:12) The value of human interviews<br />(34:45) Rebuilding agencies with AI<br />(42:43) The opportunity to stand out</p><p></p><p><b>Connect with Barry Henderson</b><br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/barry-henderson-a63a5b249/" target="_blank">https://www.linkedin.com/in/barry-henderson-a63a5b249/</a></p><p></p><p><b>Hosted by Theo Reichgelt</b><br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://nl.linkedin.com/in/theoreichgelt" target="_blank">https://nl.linkedin.com/in/theoreichgelt</a></p><p></p><p><b>Connect with Nexxt Industry</b><br />Website: <a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a></p><p></p><p>For inquiries/sponsoring: email: <a rel="noopener noreferrer nofollow" href="mailto:hello@nexxtindustry.com" target="_blank">hello@nexxtindustry.com</a></p>no00:48:3125Why AI Makes Human Copywriters More Valuable Than Ever with Barry Hendersonfull<![CDATA[Pricing Is a Product: How CPOs Win on Trust, Not Tactics with Maarten Hachmang]]>Welcome to the eMobility Marketing Podcast! Theo sits down with Maarten Hachmang, founder of LaadpasTop10.nl and curator of one of Europe’s most trusted EV charging price databases.

Together they unpack how pricing, transparency, and reliability shape brand perception for charge point operators—and why a tight, predictable tariff band outperforms “cheapest today.”

Maarten explains how pricing is expectation management, why uptime beats discounts, how ad-hoc QR failures destroy trust, and why MSPs are demand engines rather than margin drains.

From AFIR-driven transparency to BI tools that benchmark tariffs at site level, this episode shows CPOs how to align pricing, maintenance, and communication into a coherent, durable strategy.

If you’re a CPO, EMSP, marketer, or enterprise growth leader, you’ll get a blunt playbook: mitigate extremes, publish the full cost (kWh + start + blocking + VAT), fix maintenance before marketing, and be boringly predictable.

Chapters
(01:27) Why Maarten built a charging price database
(05:23) How pricing transparency evolved under AFIR
(08:35) Direct pay vs MSPs: who drives demand
(12:12) Price as brand positioning for CPOs
(16:06) What drivers actually care about: location, then reliability
(20:26) The Shell effect: when brand feels expensive
(23:42) Why maintenance matters more than marketing
(28:16) Stable energy markets shrink pricing obsession
(32:16) Price mismatch: app vs invoice explained
(34:40) QR failures and broken ad-hoc charging flows
(40:23) How LaadpasTop10 helps EV drivers choose
(43:48) The BI tool for pricing and station visibility
(45:59) Why dynamic pricing needs clear rules
(50:13) Be boring: mitigate extremes, build trust
(52:12) Stop blaming MSPs—align and improve
(53:56) Where to follow Maarten and explore more

Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcast33109e38-b4df-11f0-a67a-8fc6a6d404cdWed, 29 Oct 2025 15:51:00 GMT<p>Welcome to the eMobility Marketing Podcast! Theo sits down with Maarten Hachmang, founder of <a rel="noopener noreferrer nofollow" href="http://LaadpasTop10.nl" target="_blank">LaadpasTop10.nl</a> and curator of one of Europe’s most trusted EV charging price databases. <br /><br />Together they unpack how pricing, transparency, and reliability shape brand perception for charge point operators—and why a tight, predictable tariff band outperforms “cheapest today.” <br /><br />Maarten explains how pricing is expectation management, why uptime beats discounts, how ad-hoc QR failures destroy trust, and why MSPs are demand engines rather than margin drains.<br /><br />From AFIR-driven transparency to BI tools that benchmark tariffs at site level, this episode shows CPOs how to align pricing, maintenance, and communication into a coherent, durable strategy. <br /><br />If you’re a CPO, EMSP, marketer, or enterprise growth leader, you’ll get a blunt playbook: mitigate extremes, publish the full cost (kWh + start + blocking + VAT), fix maintenance before marketing, and be boringly predictable.<br /><br />Chapters<br />(01:27) Why Maarten built a charging price database<br />(05:23) How pricing transparency evolved under AFIR<br />(08:35) Direct pay vs MSPs: who drives demand<br />(12:12) Price as brand positioning for CPOs<br />(16:06) What drivers actually care about: location, then reliability<br />(20:26) The Shell effect: when brand feels expensive<br />(23:42) Why maintenance matters more than marketing<br />(28:16) Stable energy markets shrink pricing obsession<br />(32:16) Price mismatch: app vs invoice explained<br />(34:40) QR failures and broken ad-hoc charging flows<br />(40:23) How LaadpasTop10 helps EV drivers choose<br />(43:48) The BI tool for pricing and station visibility<br />(45:59) Why dynamic pricing needs clear rules<br />(50:13) Be boring: mitigate extremes, build trust<br />(52:12) Stop blaming MSPs—align and improve<br />(53:56) Where to follow Maarten and explore more<br /><br />Connect with Nexxt Industry<br />Website: ⁠<a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: hello@nexxtindustry.com</p>no00:56:3516Pricing Is a Product: How CPOs Win on Trust, Not Tactics with Maarten Hachmangfull<![CDATA[Building Trust in eMobility: Duncan Forrester on Polestar, Volta Trucks & the Future of EV Branding]]>Welcome to the eMobility Marketing Podcast! Duncan Forrester—former brand leader at Volvo, Polestar, Volta Trucks, Automobili Pininfarina, and McLaren—joins Theo to share his lessons on building trust, crafting narratives, and steering EV startups through today’s toughest challenges.

From luxury EVs to electrified trucks and hypercars, Duncan has helped launch some of the most recognized names in mobility. His biggest insight: startups win not just by creating great products, but by proving, milestone by milestone, that they can deliver. That’s how you earn the trust of investors, suppliers, media, and customers.

We cover why disruption sometimes backfires, the underused power of air pollution as a marketing message, and how policy certainty shapes mainstream adoption. Duncan also reflects on what he learned building Polestar into Tesla’s first real competitor, how to avoid confusing customers with technical jargon, and why startup life—though difficult—is far more rewarding than working in a legacy OEM.

If you’re a founder, marketer, or mobility professional, this episode is a masterclass in building credibility, simplifying the EV story, and creating brands that resonate with real people.

Chapters
00:00 Building Confidence & Credibility
01:06 Finding a Brand’s True Essence
02:08 Outside-In Communication & Truth to Power
03:11 Shocks Moving from OEMs to Startups
05:10 Competing with Giants & Maintaining Credibility
06:17 Lessons from Launching Polestar
08:29 Convincing Investors: Proving Ability to Deliver
10:12 When Disruption Backfires (Volta Cargo Boxes)
12:56 Air Quality as an Untapped EV Narrative
15:47 Barriers to Mainstream Adoption
18:20 Complexity of Powertrain Choices
20:45 Stop Talking Tech—Speak Customer Language
22:05 First Steps for EV Startups Today
24:06 Policy Certainty & the Role of Government
25:44 Most Proud Marketing Project
27:21 Birthday Party Argument for EVs
29:09 Startup Life Lessons & Personal Ownership
31:32 Why Everyone Should Spend Time in a Startup


Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcast18bfbc7c-8d83-11f0-86b5-b3fc6d3885dfTue, 09 Sep 2025 09:00:00 GMT<p>Welcome to the eMobility Marketing Podcast! Duncan Forrester—former brand leader at Volvo, Polestar, Volta Trucks, Automobili Pininfarina, and McLaren—joins Theo to share his lessons on building trust, crafting narratives, and steering EV startups through today’s toughest challenges.<br /><br />From luxury EVs to electrified trucks and hypercars, Duncan has helped launch some of the most recognized names in mobility. His biggest insight: startups win not just by creating great products, but by proving, milestone by milestone, that they can deliver. That’s how you earn the trust of investors, suppliers, media, and customers.<br /><br />We cover why disruption sometimes backfires, the underused power of air pollution as a marketing message, and how policy certainty shapes mainstream adoption. Duncan also reflects on what he learned building Polestar into Tesla’s first real competitor, how to avoid confusing customers with technical jargon, and why startup life—though difficult—is far more rewarding than working in a legacy OEM.<br /><br />If you’re a founder, marketer, or mobility professional, this episode is a masterclass in building credibility, simplifying the EV story, and creating brands that resonate with real people.<br /><br />Chapters<br />00:00 Building Confidence &amp; Credibility<br />01:06 Finding a Brand’s True Essence<br />02:08 Outside-In Communication &amp; Truth to Power<br />03:11 Shocks Moving from OEMs to Startups<br />05:10 Competing with Giants &amp; Maintaining Credibility<br />06:17 Lessons from Launching Polestar<br />08:29 Convincing Investors: Proving Ability to Deliver<br />10:12 When Disruption Backfires (Volta Cargo Boxes)<br />12:56 Air Quality as an Untapped EV Narrative<br />15:47 Barriers to Mainstream Adoption<br />18:20 Complexity of Powertrain Choices<br />20:45 Stop Talking Tech—Speak Customer Language<br />22:05 First Steps for EV Startups Today<br />24:06 Policy Certainty &amp; the Role of Government<br />25:44 Most Proud Marketing Project<br />27:21 Birthday Party Argument for EVs<br />29:09 Startup Life Lessons &amp; Personal Ownership<br />31:32 Why Everyone Should Spend Time in a Startup<br /><br /><br />Connect with Nexxt Industry<br />Website: ⁠<a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: <a rel="noopener noreferrer nofollow" href="mailto:hello@nexxtindustry.com" target="_blank">hello@nexxtindustry.com</a></p>no00:33:1813Building Trust in eMobility: Duncan Forrester on Polestar, Volta Trucks & the Future of EV Brandingfull<![CDATA[Scott Murphy on Building Clover: Marketing, Mobility & the Future of E-Bikes]]>This is the eMobility Marketing Podcast! Scott Murphy—advertising veteran, founder of Clover, and longtime mobility innovator—joins Theo to share how marketing and brand strategy have shaped his journey from New York City mopeds to Valencia’s cycling utopia.

Scott walks us through his winding path: from OpenAirplane’s universal pilot check rides, to Revel’s 7,000-strong moped fleet, to London’s cargo-bike logistics startup Finn. Now with Clover, he’s betting on a subscription-based e-bike model with unlimited battery swaps—designed to remove cost and convenience barriers keeping people from ditching cars.

We dive into why startups must treat marketing as foundational, not an afterthought; how building a waiting list demonstrates traction; and why Clover invested in branding and investor-facing materials from day one. Scott also shares candid insights on his love-hate relationship with agencies, the role of mission/vision/values in shaping a company, and how early scrappy strategies can set a lasting backbone for growth.

If you’re a founder, marketer, or mobility professional, this conversation is packed with lessons on building demand, aligning brand with product, and scaling ideas in a complex, fast-moving industry.

00:00 Why Agencies Waste Money
05:14 From Ads to Aviation
10:36 Launching Clover & E-Bikes
16:28 Building Brand Early
18:04 Traction & Investor Demand
24:21 Mission, Vision, Values
30:24 Startup Marketing Basics
32:53 Owned vs Paid Media
36:18 Pro Support Over DIY

Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcast5f95e09a-82ac-11f0-8f83-8b23ca15d462Tue, 26 Aug 2025 18:42:00 GMT<p>This is the eMobility Marketing Podcast! Scott Murphy—advertising veteran, founder of Clover, and longtime mobility innovator—joins Theo to share how marketing and brand strategy have shaped his journey from New York City mopeds to Valencia’s cycling utopia.<br /><br />Scott walks us through his winding path: from OpenAirplane’s universal pilot check rides, to Revel’s 7,000-strong moped fleet, to London’s cargo-bike logistics startup Finn. Now with Clover, he’s betting on a subscription-based e-bike model with unlimited battery swaps—designed to remove cost and convenience barriers keeping people from ditching cars.<br /><br />We dive into why startups must treat marketing as foundational, not an afterthought; how building a waiting list demonstrates traction; and why Clover invested in branding and investor-facing materials from day one. Scott also shares candid insights on his love-hate relationship with agencies, the role of mission/vision/values in shaping a company, and how early scrappy strategies can set a lasting backbone for growth.<br /><br />If you’re a founder, marketer, or mobility professional, this conversation is packed with lessons on building demand, aligning brand with product, and scaling ideas in a complex, fast-moving industry.<br /><br />00:00 Why Agencies Waste Money<br />05:14 From Ads to Aviation<br />10:36 Launching Clover &amp; E-Bikes<br />16:28 Building Brand Early<br />18:04 Traction &amp; Investor Demand<br />24:21 Mission, Vision, Values<br />30:24 Startup Marketing Basics<br />32:53 Owned vs Paid Media<br />36:18 Pro Support Over DIY<br /><br />Connect with Nexxt Industry<br />Website: ⁠<a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: <a rel="noopener noreferrer nofollow" href="mailto:hello@nexxtindustry.com" target="_blank">hello@nexxtindustry.com</a></p>no00:38:2712Scott Murphy on Building Clover: Marketing, Mobility & the Future of E-Bikesfull<![CDATA[Why EV Routing Is the Key to Solving Range Anxiety and Boosting CPO Growth with Gideon van Dijk]]>Welcome to the eMobility Marketing Podcast! Gideon van Dijk—CEO and co-founder of Chargetrip—sits down with Theo to discuss why range anxiety still shapes EV adoption, how routing technology helps overcome driver insecurities, and why charging point operators (CPOs) must shift from a real estate mindset to a customer-first strategy.

From guiding nearly 3 million EV routes this summer to powering routing behind major ecosystems, Chargetrip’s data provides a unique view into how drivers choose charging stations and what keeps them loyal. Gideon explains why CPO growth often hits a ceiling, how convenience and trust outweigh price, and why one bad charging experience can lose a customer forever.

If you’re a CPO, EMSP, fleet manager, or mobility marketer, this episode will show you how routing and marketing intersect to drive utilization, build loyalty, and accelerate electrification.

Chapters
00:00 Range Anxiety & the EV Puzzle
01:06 What Chargetrip Does and Why Routing Matters
03:34 Why CPO Growth Hits a Ceiling
06:19 Shifting From Infrastructure to Consumer Focus
07:46 Removing EV Driver Anxieties
10:16 Why Convenience Outweighs Cost
13:09 How Routing Works in Practice
15:28 Planning vs. Real-World Charging Behavior
17:29 Convenience, Trust & the One-Chance Rule
20:25 Turning Routing Data Into Marketing Strategy
22:33 Cost Optimization for Commercial Fleets
24:39 Right-Sizing Batteries with Data
25:54 Fleet Charging Optimization & OPEX Savings
27:53 Why Visibility Is Essential for CMOs
31:57 Marketing, Visibility & Local Trust
33:29 Retail Partnerships and Loyalty Programs
36:21 Why Retailers Will Enter the CPO Space
39:42 The Business Case for Retail-CPO Partnerships
41:24 The Biggest Mistake CPO Marketers Make

Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcast0a3c368e-99b9-11f0-9a80-b3507eeaacb8Thu, 25 Sep 2025 02:40:00 GMT<p>Welcome to the eMobility Marketing Podcast! Gideon van Dijk—CEO and co-founder of Chargetrip—sits down with Theo to discuss why range anxiety still shapes EV adoption, how routing technology helps overcome driver insecurities, and why charging point operators (CPOs) must shift from a real estate mindset to a customer-first strategy. <br /><br />From guiding nearly 3 million EV routes this summer to powering routing behind major ecosystems, Chargetrip’s data provides a unique view into how drivers choose charging stations and what keeps them loyal. Gideon explains why CPO growth often hits a ceiling, how convenience and trust outweigh price, and why one bad charging experience can lose a customer forever.<br /><br />If you’re a CPO, EMSP, fleet manager, or mobility marketer, this episode will show you how routing and marketing intersect to drive utilization, build loyalty, and accelerate electrification.<br /><br />Chapters<br />00:00 Range Anxiety &amp; the EV Puzzle<br />01:06 What Chargetrip Does and Why Routing Matters<br />03:34 Why CPO Growth Hits a Ceiling<br />06:19 Shifting From Infrastructure to Consumer Focus<br />07:46 Removing EV Driver Anxieties<br />10:16 Why Convenience Outweighs Cost<br />13:09 How Routing Works in Practice<br />15:28 Planning vs. Real-World Charging Behavior<br />17:29 Convenience, Trust &amp; the One-Chance Rule<br />20:25 Turning Routing Data Into Marketing Strategy<br />22:33 Cost Optimization for Commercial Fleets<br />24:39 Right-Sizing Batteries with Data<br />25:54 Fleet Charging Optimization &amp; OPEX Savings<br />27:53 Why Visibility Is Essential for CMOs<br />31:57 Marketing, Visibility &amp; Local Trust<br />33:29 Retail Partnerships and Loyalty Programs<br />36:21 Why Retailers Will Enter the CPO Space<br />39:42 The Business Case for Retail-CPO Partnerships<br />41:24 The Biggest Mistake CPO Marketers Make<br /><br />Connect with Nexxt Industry<br />Website: ⁠<a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: <a rel="noopener noreferrer nofollow" href="mailto:hello@nexxtindustry.com" target="_blank">hello@nexxtindustry.com</a></p>no00:46:0114Why EV Routing Is the Key to Solving Range Anxiety and Boosting CPO Growth with Gideon van Dijkfull<![CDATA[EV Charging Founder Zak Winnick Reveals How He Turned LinkedIn Buzz Into Real Industry Momentum]]>In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Zak Winnick, founder of Rangeway, about how he built attention for a new EV charging brand before a single site opened. Zak explains how he used LinkedIn, AI-generated concept visuals, and a clear founder point of view to get noticed by major players across the e-mobility industry.

He shares how Rangeway evolved from an EV charging idea into a hospitality-first brand built around the real needs of drivers: comfort, safety, consistency, and better amenities. The conversation covers early-stage marketing, strategic partnerships, startup positioning, and the mindset founders need if they want to turn an idea into real traction.

CHAPTERS
(00:00) Building buzz before launch
(05:54) What Rangeway is building
(11:01) From layoffs to launch
(14:13) LinkedIn as the growth engine
(20:18) Why the concept resonated
(23:47) Partners and site momentum
(29:39) Dropping “Energy” from the brand
(33:03) Advice for early founders
(39:30) What he’d do differently
(42:39) Building authority in EVs

Connect with Zak Winnick
Website: https://rangewayev.com/
LinkedIn: https://www.linkedin.com/in/zakwinnick
X: https://x.com/ZakWinnick

Connect with Rangeway
Website: https://rangewayev.com/
Newsroom: https://newsroom.rangeway.energy/
Socials: https://instagram.com/rangewayev

Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt

Connect with Nexxt Industry
Website: nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcast20033e86-3eb4-11f1-9c44-4bfce87c659aThu, 23 Apr 2026 01:31:00 GMT<p>In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Zak Winnick, founder of Rangeway, about how he built attention for a new EV charging brand before a single site opened. Zak explains how he used LinkedIn, AI-generated concept visuals, and a clear founder point of view to get noticed by major players across the e-mobility industry.<br /><br />He shares how Rangeway evolved from an EV charging idea into a hospitality-first brand built around the real needs of drivers: comfort, safety, consistency, and better amenities. The conversation covers early-stage marketing, strategic partnerships, startup positioning, and the mindset founders need if they want to turn an idea into real traction.<br /><br />CHAPTERS<br />(00:00) Building buzz before launch<br />(05:54) What Rangeway is building<br />(11:01) From layoffs to launch<br />(14:13) LinkedIn as the growth engine<br />(20:18) Why the concept resonated<br />(23:47) Partners and site momentum<br />(29:39) Dropping “Energy” from the brand<br />(33:03) Advice for early founders<br />(39:30) What he’d do differently<br />(42:39) Building authority in EVs<br /><br />Connect with Zak Winnick<br />Website: <a rel="noopener noreferrer nofollow" href="https://rangewayev.com/" target="_blank">https://rangewayev.com/</a><br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/zakwinnick" target="_blank">https://www.linkedin.com/in/zakwinnick</a><br />X: <a rel="noopener noreferrer nofollow" href="https://x.com/ZakWinnick" target="_blank">https://x.com/ZakWinnick</a><br /><br />Connect with Rangeway<br />Website: <a rel="noopener noreferrer nofollow" href="https://rangewayev.com/" target="_blank">https://rangewayev.com/</a><br />Newsroom: <a rel="noopener noreferrer nofollow" href="https://newsroom.rangeway.energy/" target="_blank">https://newsroom.rangeway.energy/</a><br />Socials: <a rel="noopener noreferrer nofollow" href="https://instagram.com/rangewayev" target="_blank">https://instagram.com/rangewayev</a><br /><br />Hosted by Theo Reichgelt<br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://nl.linkedin.com/in/theoreichgelt" target="_blank">https://nl.linkedin.com/in/theoreichgelt</a><br /><br />Connect with Nexxt Industry<br />Website: <a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: hello@nexxtindustry.com</p>no00:45:2024EV Charging Founder Zak Winnick Reveals How He Turned LinkedIn Buzz Into Real Industry Momentumfull<![CDATA[The LinkedIn Playbook for Busy B2B Executives with Philipp Maier]]>Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Philipp Maier, founder of Lazy Growth Partners, about what it really takes for executives to build authority on LinkedIn and turn content into pipeline. Philipp explains why most leadership content fails: there is no real buy-in, no clear business goal, and no system to keep it running when priorities shift.

He breaks down how to extract strong ideas from technical founders, turn complex thinking into content buyers can understand, and build a content motion around the real problems that keep CEOs up at night. Instead of treating content like a short campaign, Philipp argues it should be treated like pipeline infrastructure that builds trust over time.

The conversation also gets into what actually drives revenue on LinkedIn: tight positioning, a profile with substance, content mapped to the buyer journey, smart engagement, and a follow-up process that feels human instead of forced. Philipp explains why most buyers never engage publicly, why personal branding beats company pages for trust, and why demand creation and demand capture both matter.

They also dig into AI, ghostwriting, introverted executives, and the first 30 days of building a C-level presence from scratch. Philipp’s message is clear: LinkedIn can be a powerful growth channel, but only if leaders commit, stay specific, and focus on relevance over impressions.

CHAPTERS
(00:00) Algorithm change, better fit
(00:47) What makes exec content work
(03:31) From ABB to Lazy Growth
(05:32) Why consistency breaks
(06:57) Making technical ideas clear
(10:29) Build the content system
(13:35) What drives LinkedIn pipeline
(21:22) Personal beats company trust
(24:23) AI helps, humans finish
(31:46) Your first 30 days on LinkedIn

Connect with Philipp Maier
LinkedIn: https://www.linkedin.com/in/philipp-maier-079902109/
Lazy Growth Partners: https://www.linkedin.com/company/lazy-growth-mobility-energy/

Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt

Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcast18036e2c-32c5-11f1-8aa9-03190fc1b44cWed, 08 Apr 2026 20:21:00 GMT<p>Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Philipp Maier, founder of Lazy Growth Partners, about what it really takes for executives to build authority on LinkedIn and turn content into pipeline. Philipp explains why most leadership content fails: there is no real buy-in, no clear business goal, and no system to keep it running when priorities shift.<br /><br />He breaks down how to extract strong ideas from technical founders, turn complex thinking into content buyers can understand, and build a content motion around the real problems that keep CEOs up at night. Instead of treating content like a short campaign, Philipp argues it should be treated like pipeline infrastructure that builds trust over time.<br /><br />The conversation also gets into what actually drives revenue on LinkedIn: tight positioning, a profile with substance, content mapped to the buyer journey, smart engagement, and a follow-up process that feels human instead of forced. Philipp explains why most buyers never engage publicly, why personal branding beats company pages for trust, and why demand creation and demand capture both matter.<br /><br />They also dig into AI, ghostwriting, introverted executives, and the first 30 days of building a C-level presence from scratch. Philipp’s message is clear: LinkedIn can be a powerful growth channel, but only if leaders commit, stay specific, and focus on relevance over impressions.<br /><br />CHAPTERS<br />(00:00) Algorithm change, better fit<br />(00:47) What makes exec content work<br />(03:31) From ABB to Lazy Growth<br />(05:32) Why consistency breaks<br />(06:57) Making technical ideas clear<br />(10:29) Build the content system<br />(13:35) What drives LinkedIn pipeline<br />(21:22) Personal beats company trust<br />(24:23) AI helps, humans finish<br />(31:46) Your first 30 days on LinkedIn<br /><br />Connect with Philipp Maier<br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/philipp-maier-079902109/" target="_blank">https://www.linkedin.com/in/philipp-maier-079902109/</a><br />Lazy Growth Partners: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/lazy-growth-mobility-energy/" target="_blank">https://www.linkedin.com/company/lazy-growth-mobility-energy/</a><br /><br />Hosted by Theo Reichgelt<br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://nl.linkedin.com/in/theoreichgelt" target="_blank">https://nl.linkedin.com/in/theoreichgelt</a><br /><br />Connect with Nexxt Industry<br />Website: ⁠<a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: <a rel="noopener noreferrer nofollow" href="mailto:hello@nexxtindustry.com" target="_blank">hello@nexxtindustry.com</a></p>no00:40:5623The LinkedIn Playbook for Busy B2B Executives with Philipp Maierfull<![CDATA[Graphic design for eMobility brands]]>How important is design and visuality for your eMobility brand? Tune in to the third episode of the eMobility marketing podcast with guests Valentina Franzi and Merel van Buren, the talented graphic designers from Nexxt Industry's design team!

We speak about:
🎙️ Approaching design in the eMobility sector
🎨 The challenges of creating visuals for a fast-growing industry
🌍 Why great design matters for EV brands

From creating recognizable brand identities to designing user-friendly apps and interfaces, we discuss the unique role of visual communication in shaping your company’s image.

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://podcasters.spotify.com/pod/show/nexxt-industry/episodes/Episode-03---Graphic-design-for-eMobility-brands-e2trdsqc7867b96-08be-4758-a5c5-e6868a496784Wed, 22 Jan 2025 17:48:26 GMT<p>How important is design and visuality for your eMobility brand? Tune in to the third episode of the eMobility marketing podcast with guests Valentina Franzi and Merel van Buren, the talented graphic designers from Nexxt Industry's design team!<br /><br />We speak about:<br />🎙️ Approaching design in the eMobility sector<br />🎨 The challenges of creating visuals for a fast-growing industry<br />🌍 Why great design matters for EV brands<br /><br />From creating recognizable brand identities to designing user-friendly apps and interfaces, we discuss the unique role of visual communication in shaping your company’s image.<br /><br />For inquiries/sponsoring: email: <a rel="noopener noreferrer nofollow" href="mailto:hello@nexxtindustry.com" target="_blank">hello@nexxtindustry.com</a></p>no00:36:5111Graphic design for eMobility brandsfull<![CDATA[How to Make Trade Fairs Actually Pay Off For eMobility Brands with Victoria Ulbricht]]>Welcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Victoria Ulbricht, an event sales and activation specialist who supports renewable energy and e-mobility companies in turning trade fairs into real sales outcomes.

Most brands invest heavily in booths, travel, logistics, and sponsorships—but leave without a single measurable deal because they rely on hope instead of preparation, positioning, and structured follow-up.

Victoria breaks down a practical model: start 4–6 weeks before the event with a focused story built around your ICP (ideal customer profile), design a booth element that triggers curiosity and conversations, qualify fast using prepared questions, and close the loop with an immediate, personalized follow-up automation.

She explains why curiosity beats brochures, why preparation beats charisma, how to combine sales with engineering voices onsite, how to avoid “dead-booth syndrome,” and how to measure event ROI using deal math and ICP-qualified conversations.

This episode is a no-nonsense blueprint for founders, SMEs, scale-ups, and technical teams who want events to function like pipeline engines rather than expensive field trips.

Chapters
(00:00) Why preparation is visible instantly at events
(01:13) Victoria’s work with SMEs in renewables and mobility
(01:48) Why companies underperform: no dedicated sales process
(02:51) The difference between “showing up” and “showing up strong”
(03:13) Using curiosity triggers to pull people into conversations
(04:09) Event story, ICP focus, and aligned messaging
(05:06) Why campaigns must launch 4–6 weeks before the booth opens
(06:49) Turning conversations into qualified leads onsite
(07:39) Victoria’s simple automation: log notes + instant personalized email
(10:17) Why follow-up speed wins deals
(12:21) CRM and minimum viable tool stacks for SMEs
(14:06) Storyline discipline: one core problem, not a list
(18:05) Conversation tactics for introverts and non-sales teams
(19:47) Qualification questions and when to walk away
(23:25) Speaking slots and traffic strategy
(25:20) Who should attend: sales, technical, leadership
(28:42) Lead vs awareness goals and KPI definition
(31:09) Backward ROI math: conversations → conversion → deal value
(32:41) Measuring ICP-match ratio
(33:30) Visit as guest first, then decide on a booth
(35:10) The core rule: preparation creates momentum

Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcaste6e94cac-c3b2-11f0-91ac-2beb6342bdfdFri, 14 Nov 2025 11:00:00 GMT<p>Welcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Victoria Ulbricht, an event sales and activation specialist who supports renewable energy and e-mobility companies in turning trade fairs into real sales outcomes.<br /><br />Most brands invest heavily in booths, travel, logistics, and sponsorships—but leave without a single measurable deal because they rely on hope instead of preparation, positioning, and structured follow-up.<br /><br />Victoria breaks down a practical model: start 4–6 weeks before the event with a focused story built around your ICP (ideal customer profile), design a booth element that triggers curiosity and conversations, qualify fast using prepared questions, and close the loop with an immediate, personalized follow-up automation.<br /><br />She explains why curiosity beats brochures, why preparation beats charisma, how to combine sales with engineering voices onsite, how to avoid “dead-booth syndrome,” and how to measure event ROI using deal math and ICP-qualified conversations.<br /><br />This episode is a no-nonsense blueprint for founders, SMEs, scale-ups, and technical teams who want events to function like pipeline engines rather than expensive field trips.<br /><br />Chapters<br />(00:00) Why preparation is visible instantly at events<br />(01:13) Victoria’s work with SMEs in renewables and mobility<br />(01:48) Why companies underperform: no dedicated sales process<br />(02:51) The difference between “showing up” and “showing up strong”<br />(03:13) Using curiosity triggers to pull people into conversations<br />(04:09) Event story, ICP focus, and aligned messaging<br />(05:06) Why campaigns must launch 4–6 weeks before the booth opens<br />(06:49) Turning conversations into qualified leads onsite<br />(07:39) Victoria’s simple automation: log notes + instant personalized email<br />(10:17) Why follow-up speed wins deals<br />(12:21) CRM and minimum viable tool stacks for SMEs<br />(14:06) Storyline discipline: one core problem, not a list<br />(18:05) Conversation tactics for introverts and non-sales teams<br />(19:47) Qualification questions and when to walk away<br />(23:25) Speaking slots and traffic strategy<br />(25:20) Who should attend: sales, technical, leadership<br />(28:42) Lead vs awareness goals and KPI definition<br />(31:09) Backward ROI math: conversations → conversion → deal value<br />(32:41) Measuring ICP-match ratio<br />(33:30) Visit as guest first, then decide on a booth<br />(35:10) The core rule: preparation creates momentum<br /><br />Connect with Nexxt Industry<br />Website: ⁠<a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: hello@nexxtindustry.com</p>no00:39:5017How to Make Trade Fairs Actually Pay Off For eMobility Brands with Victoria Ulbrichtfull<![CDATA[EV Charging Jargon Is Killing EV Sales with Matt Teske, Founder and CEO of Chargeway]]>Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Matt Teske, Founder and CEO of Chargeway, about the biggest EV adoption blocker most teams ignore: communication.

Matt explains why the industry keeps talking in engineering terms (kW, kWh, amps, volts, plug types) even though most buyers just want three answers: Can I plug in here? How long will it take? Can I trust it? He shares the “road trip mistake” that made him realize the fuel experience—not the car—is where new buyers get stuck.

The core problem: “250 kW” on a charger creates false expectations. If a driver plugs in and sees a lower number, they assume something is broken. In reality, charging speed changes based on the car and state of charge. Matt argues this gap between what’s promised and what’s experienced is what kills confidence.

Chargeway’s response is a simple visual language: colors for plug compatibility and a 1–7 level system for charging speed that maps to real-world time. Instead of forcing people to understand charging curves, it gives drivers a clear, repeatable expectation for how long a stop will take.

The conversation also covers why early-adopter language is failing mainstream buyers, why stakeholder “not invented here” thinking creates chaos, and why EV value depends heavily on lifestyle (home charging vs street parking). Matt’s bottom line: people won’t rush to buy cars that run on a fuel they don’t understand.

CHAPTERS
(00:00) Peak kW vs real-world speed
(01:27) Why this episode is about clarity
(03:13) Engineering talk turns people off
(06:34) kW vs kWh: the useless debate
(09:17) Are brands hiding behind jargon?
(15:50) Colors + numbers as a solution
(18:21) What “Level 6” means in time
(22:33) Adoption stalls on fuel confusion
(33:18) Benefits depend on your lifestyle
(40:04) One message to the industry

- Website: https://www.chargeway.net/
- App Store: https://apps.apple.com/us/app/chargeway/id1434740229
- Google Play Store: https://play.google.com/store/apps/details?id=net.chargeway.chargeway

Connect with Matt Teske
LinkedIn: https://www.linkedin.com/in/mteske
Website: https://www.chargeway.net/

Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt
Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcasta3d41738-02ac-11f1-ae09-a7b0261e0fe9Thu, 05 Feb 2026 16:06:00 GMT<p>Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Matt Teske, Founder and CEO of Chargeway, about the biggest EV adoption blocker most teams ignore: communication.<br /><br />Matt explains why the industry keeps talking in engineering terms (kW, kWh, amps, volts, plug types) even though most buyers just want three answers: Can I plug in here? How long will it take? Can I trust it? He shares the “road trip mistake” that made him realize the fuel experience—not the car—is where new buyers get stuck.<br /><br />The core problem: “250 kW” on a charger creates false expectations. If a driver plugs in and sees a lower number, they assume something is broken. In reality, charging speed changes based on the car and state of charge. Matt argues this gap between what’s promised and what’s experienced is what kills confidence.<br /><br />Chargeway’s response is a simple visual language: colors for plug compatibility and a 1–7 level system for charging speed that maps to real-world time. Instead of forcing people to understand charging curves, it gives drivers a clear, repeatable expectation for how long a stop will take.<br /><br />The conversation also covers why early-adopter language is failing mainstream buyers, why stakeholder “not invented here” thinking creates chaos, and why EV value depends heavily on lifestyle (home charging vs street parking). Matt’s bottom line: people won’t rush to buy cars that run on a fuel they don’t understand.<br /><br />CHAPTERS<br />(00:00) Peak kW vs real-world speed<br />(01:27) Why this episode is about clarity<br />(03:13) Engineering talk turns people off<br />(06:34) kW vs kWh: the useless debate<br />(09:17) Are brands hiding behind jargon?<br />(15:50) Colors + numbers as a solution<br />(18:21) What “Level 6” means in time<br />(22:33) Adoption stalls on fuel confusion<br />(33:18) Benefits depend on your lifestyle<br />(40:04) One message to the industry<br /><br />- Website: <a rel="noopener noreferrer nofollow" href="https://www.chargeway.net/" target="_blank">https://www.chargeway.net/</a><br />- App Store: <a rel="noopener noreferrer nofollow" href="https://apps.apple.com/us/app/chargeway/id1434740229" target="_blank">https://apps.apple.com/us/app/chargeway/id1434740229</a><br />- Google Play Store: <a rel="noopener noreferrer nofollow" href="https://play.google.com/store/apps/details?id=net.chargeway.chargeway" target="_blank">https://play.google.com/store/apps/details?id=net.chargeway.chargeway</a><br /><br />Connect with Matt Teske<br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/mteske" target="_blank">https://www.linkedin.com/in/mteske</a><br />Website: <a rel="noopener noreferrer nofollow" href="https://www.chargeway.net/" target="_blank">https://www.chargeway.net/</a><br /><br />Hosted by Theo Reichgelt<br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://nl.linkedin.com/in/theoreichgelt" target="_blank">https://nl.linkedin.com/in/theoreichgelt</a><br />Connect with Nexxt Industry<br />Website: ⁠<a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: hello@nexxtindustry.com</p>no00:43:2121EV Charging Jargon Is Killing EV Sales with Matt Teske, Founder and CEO of Chargewayfull<![CDATA[Scaling B2B Marketing in the EV Charging Industry with AMPECO’s CMO, Baycho Georgiev]]>Welcome to the eMobility Marketing Podcast! Theo sits down with Baycho Georgiev, Chief Marketing Officer of  @AMPECO , one of the world’s leading EV charging management software providers. Together they explore how AMPECO built a global B2B marketing engine powering charge point operators, utilities, and energy companies across more than 50 markets.

Baycho shares how AMPECO scaled its marketing from zero to a global presence—bridging the gap between brand and demand, connecting marketing with sales, and building thought leadership that feels human. He explains why every touchpoint in B2B marketing is both a brand and demand moment, how internal ambassador programs drive trust, and why “taste” is now the most critical skill in content marketing.

From defining marketing success by revenue, to mastering event strategy at the Intercharge Network Conference, Baycho reveals how to build credibility, unity, and measurable impact in a fast-growing but still maturing e-mobility industry.

If you’re a CPO, EMSP, marketer, or enterprise growth leader, this episode offers a masterclass on scaling B2B marketing with precision, authenticity, and long-term vision.

Chapters
00:00 The Cooperative Spirit of the EV Charging Industry
00:52 Introducing Baycho Georgiev & AMPECO’s Global Role
01:39 Building Marketing From the Ground Up
02:58 Hardware vs. Software Marketing in EV Charging
04:18 Building Trust Through Reliability & Unified Experience
07:08 Balancing Lead Generation, Brand, and Growth Stages
10:52 Brand Building Through Thought Leadership
11:45 Turning Every Team Member Into a Brand Ambassador
14:29 Content Creation: Everyone’s a Marketer Now
16:20 The Rise of Taste as a Core Marketing Skill
19:19 Measuring Success: Attribution, Revenue & Impact
22:19 Aligning Marketing and Sales Under One Goal
23:53 Event Strategy: AMPECO’s Platinum Sponsorship at ICNC
27:41 Why Events Combine Brand and Demand Better Than Any Channel
28:10 Knowing When to Invest in Sponsorships
30:28 How to Evaluate Channel ROI and Get Honest Feedback
32:13 Bringing Benchmarks From Other Industries
34:27 Defining Success Metrics & Staying Flexible
36:40 Lessons From 5 Years of E-Mobility Marketing
38:28 Collaboration and Knowledge Sharing Across Markets
39:30 Why North America Lags Behind Europe in Charging Innovation
40:30 Where to Connect With Baycho Georgiev


Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcast51026c04-aa3b-11f0-bbc7-77dd77e6b929Thu, 16 Oct 2025 02:53:00 GMT<p>Welcome to the eMobility Marketing Podcast! Theo sits down with Baycho Georgiev, Chief Marketing Officer of <a rel="noopener noreferrer nofollow" href="https://studio.youtube.com/channel/UCqXQieh2tF-RIBjn5YNCKXw" target="_blank"> @AMPECO </a>, one of the world’s leading EV charging management software providers. Together they explore how AMPECO built a global B2B marketing engine powering charge point operators, utilities, and energy companies across more than 50 markets.<br /><br />Baycho shares how AMPECO scaled its marketing from zero to a global presence—bridging the gap between brand and demand, connecting marketing with sales, and building thought leadership that feels human. He explains why every touchpoint in B2B marketing is both a brand and demand moment, how internal ambassador programs drive trust, and why “taste” is now the most critical skill in content marketing.<br /><br />From defining marketing success by revenue, to mastering event strategy at the Intercharge Network Conference, Baycho reveals how to build credibility, unity, and measurable impact in a fast-growing but still maturing e-mobility industry.<br /><br />If you’re a CPO, EMSP, marketer, or enterprise growth leader, this episode offers a masterclass on scaling B2B marketing with precision, authenticity, and long-term vision.<br /><br />Chapters<br />00:00 The Cooperative Spirit of the EV Charging Industry<br />00:52 Introducing Baycho Georgiev &amp; AMPECO’s Global Role<br />01:39 Building Marketing From the Ground Up<br />02:58 Hardware vs. Software Marketing in EV Charging<br />04:18 Building Trust Through Reliability &amp; Unified Experience<br />07:08 Balancing Lead Generation, Brand, and Growth Stages<br />10:52 Brand Building Through Thought Leadership<br />11:45 Turning Every Team Member Into a Brand Ambassador<br />14:29 Content Creation: Everyone’s a Marketer Now<br />16:20 The Rise of Taste as a Core Marketing Skill<br />19:19 Measuring Success: Attribution, Revenue &amp; Impact<br />22:19 Aligning Marketing and Sales Under One Goal<br />23:53 Event Strategy: AMPECO’s Platinum Sponsorship at ICNC<br />27:41 Why Events Combine Brand and Demand Better Than Any Channel<br />28:10 Knowing When to Invest in Sponsorships<br />30:28 How to Evaluate Channel ROI and Get Honest Feedback<br />32:13 Bringing Benchmarks From Other Industries<br />34:27 Defining Success Metrics &amp; Staying Flexible<br />36:40 Lessons From 5 Years of E-Mobility Marketing<br />38:28 Collaboration and Knowledge Sharing Across Markets<br />39:30 Why North America Lags Behind Europe in Charging Innovation<br />40:30 Where to Connect With Baycho Georgiev<br /><br /><br />Connect with Nexxt Industry<br />Website: ⁠<a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: hello@nexxtindustry.com</p>no00:43:1315Scaling B2B Marketing in the EV Charging Industry with AMPECO’s CMO, Baycho Georgievfull<![CDATA[How FLEXECHARGE Builds Trust in a Market Buyers Still Struggle to Understand]]>Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Christophe Lephilibert, Marketing & Communications Director at FLEXeCHARGE, about how to market a highly technical EV charging product that buyers barely see and often do not fully understand.

Christophe explains why FLEXeCHARGE leads with pain, value, and business outcomes instead of product detail. For charge point operators, the message is simple: if you want to scale charging sites, add more chargers, and work around grid limits, you need software that helps charging infrastructure and the grid work together.

The conversation breaks down why authority matters more than short-term lead generation in complex B2B markets. Christophe shares how FLEXeCHARGE builds trust through education-first marketing, consistent thought leadership, webinars, and a niche podcast built for EV charging professionals, not a mass audience.

They also get into founder-led content, employee advocacy, and the real work of making internal experts visible. Christophe’s approach is practical: do not force everyone into video. Match the format to the person, make content easy to create, and help technical people share what they know in a way buyers can actually absorb.

The episode also covers customer proof, why first logos matter, how to avoid content island syndrome, and why sales and marketing need to act like one team. Christophe’s bottom line: in long sales cycles, the best follow-up is not another reminder. It is relevant content that adds value.

CHAPTERS
(00:00) Give value in follow-ups
(00:51) Selling invisible software
(02:29) Authority beats lead gen
(03:21) What FLEXeCHARGE solves
(06:33) Building marketing from zero
(11:07) Why the podcast works
(15:14) Founder-led content that lands
(20:17) Trust starts with first logos
(23:19) Where marketing goes next
(31:15) Sales and marketing align

Connect with Christophe Lephilibert
LinkedIn: https://dk.linkedin.com/in/clephilibert
Podcast: https://www.flexecharge.com/resources/podcast
Website: https://www.flexecharge.com

Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt
Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcastccdd1bd4-2309-11f1-80da-ff66f8d6bb90Wed, 18 Mar 2026 20:34:00 GMT<p>Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Christophe Lephilibert, Marketing &amp; Communications Director at FLEXeCHARGE, about how to market a highly technical EV charging product that buyers barely see and often do not fully understand. <br /><br />Christophe explains why FLEXeCHARGE leads with pain, value, and business outcomes instead of product detail. For charge point operators, the message is simple: if you want to scale charging sites, add more chargers, and work around grid limits, you need software that helps charging infrastructure and the grid work together.<br /><br />The conversation breaks down why authority matters more than short-term lead generation in complex B2B markets. Christophe shares how FLEXeCHARGE builds trust through education-first marketing, consistent thought leadership, webinars, and a niche podcast built for EV charging professionals, not a mass audience.<br /><br />They also get into founder-led content, employee advocacy, and the real work of making internal experts visible. Christophe’s approach is practical: do not force everyone into video. Match the format to the person, make content easy to create, and help technical people share what they know in a way buyers can actually absorb.<br /><br />The episode also covers customer proof, why first logos matter, how to avoid content island syndrome, and why sales and marketing need to act like one team. Christophe’s bottom line: in long sales cycles, the best follow-up is not another reminder. It is relevant content that adds value.<br /><br />CHAPTERS<br />(00:00) Give value in follow-ups<br />(00:51) Selling invisible software<br />(02:29) Authority beats lead gen<br />(03:21) What FLEXeCHARGE solves<br />(06:33) Building marketing from zero<br />(11:07) Why the podcast works<br />(15:14) Founder-led content that lands<br />(20:17) Trust starts with first logos<br />(23:19) Where marketing goes next<br />(31:15) Sales and marketing align<br /><br />Connect with Christophe Lephilibert<br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://dk.linkedin.com/in/clephilibert" target="_blank">https://dk.linkedin.com/in/clephilibert</a><br />Podcast: <a rel="noopener noreferrer nofollow" href="https://www.flexecharge.com/resources/podcast" target="_blank">https://www.flexecharge.com/resources/podcast</a><br />Website: <a rel="noopener noreferrer nofollow" href="https://www.flexecharge.com" target="_blank">https://www.flexecharge.com</a><br /><br />Hosted by Theo Reichgelt<br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://nl.linkedin.com/in/theoreichgelt" target="_blank">https://nl.linkedin.com/in/theoreichgelt</a><br />Connect with Nexxt Industry<br />Website: ⁠<a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: hello@nexxtindustry.com</p>no00:36:4122How FLEXECHARGE Builds Trust in a Market Buyers Still Struggle to Understandfull<![CDATA[Why EV Charging Visibility Is Broken—and How to Fix It with Cirrantic's Arne Meusel]]>Welcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Arne Meusel, Managing Director and Co-Founder of Cirrantic, the company behind one of the most sophisticated POI data pipelines in the e-mobility ecosystem. While most CPOs focus on pricing, campaigns, or hardware upgrades to boost utilization, Arne argues the real battle is fought much earlier: visibility.

If your charging locations are not accurately represented on Google Maps, Apple Maps, in-car navigation, MSP apps, and roaming platforms, you’re effectively invisible—and drivers will not trust, choose, or return to your stations.

Arne breaks down how fragmented data flows create duplicates, outdated photos, inaccurate naming, and mismatched real-time availability across platforms. He explains why CPOs often lose control of their POI data, why Google is especially difficult to manage directly, and how Cirrantic helps operators regain ownership of their digital footprint.

The conversation goes deep into how visibility and marketing reinforce each other: once the data foundation is correct, marketing can finally work—whether that’s paid media on specific Google POIs, contextual campaigns, dynamic pricing promotions, or brand-building for new charge parks. Without that foundation, no marketing can compensate for a bad digital experience.

This episode is essential for CPOs, product teams, and marketing leads who want to move from data → trust → preference → utilization, and who understand that EV charging is now a digital product as much as a physical asset.

CHAPTERS
(00:00) Bad POI Data, Bad Outcomes
(03:00) The Visibility Challenge
(06:11) How POI Data Reaches Maps
(09:20) Why Direct Google Links Fail
(12:05) Fixing Duplicates and Errors
(15:26) Cirrantic's Cleanup Process
(17:46) How Drivers Choose Stations
(19:49) Trust and Real-Time Accuracy
(23:32) Data + Marketing Synergy
(32:07) The Future of EV Charging Data

Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

]]>https://www.nexxtindustry.com/resources/podcast4fe14016-d0ce-11f0-a773-936651b1a256Wed, 03 Dec 2025 06:20:00 GMT<p>Welcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Arne Meusel, Managing Director and Co-Founder of Cirrantic, the company behind one of the most sophisticated POI data pipelines in the e-mobility ecosystem. While most CPOs focus on pricing, campaigns, or hardware upgrades to boost utilization, Arne argues the real battle is fought much earlier: visibility.<br /><br />If your charging locations are not accurately represented on Google Maps, Apple Maps, in-car navigation, MSP apps, and roaming platforms, you’re effectively invisible—and drivers will not trust, choose, or return to your stations.<br /><br />Arne breaks down how fragmented data flows create duplicates, outdated photos, inaccurate naming, and mismatched real-time availability across platforms. He explains why CPOs often lose control of their POI data, why Google is especially difficult to manage directly, and how Cirrantic helps operators regain ownership of their digital footprint.<br /><br />The conversation goes deep into how visibility and marketing reinforce each other: once the data foundation is correct, marketing can finally work—whether that’s paid media on specific Google POIs, contextual campaigns, dynamic pricing promotions, or brand-building for new charge parks. Without that foundation, no marketing can compensate for a bad digital experience.<br /><br />This episode is essential for CPOs, product teams, and marketing leads who want to move from data → trust → preference → utilization, and who understand that EV charging is now a digital product as much as a physical asset.<br /><br />CHAPTERS<br />(00:00) Bad POI Data, Bad Outcomes<br />(03:00) The Visibility Challenge<br />(06:11) How POI Data Reaches Maps<br />(09:20) Why Direct Google Links Fail<br />(12:05) Fixing Duplicates and Errors<br />(15:26) Cirrantic's Cleanup Process<br />(17:46) How Drivers Choose Stations<br />(19:49) Trust and Real-Time Accuracy<br />(23:32) Data + Marketing Synergy<br />(32:07) The Future of EV Charging Data<br /><br />Connect with Nexxt Industry<br />Website: ⁠<a rel="noopener noreferrer nofollow" href="http://nexxtindustry.com" target="_blank">nexxtindustry.com</a><br /><br />For inquiries/sponsoring: email: hello@nexxtindustry.com</p>no00:43:2318Why EV Charging Visibility Is Broken—and How to Fix It with Cirrantic's Arne Meuselfull