Book a free call with us to start your product journey here.

00:00 – Intro & Welcome
00:48 – Meet Kyle Lamson, Head of Design at 52 Launch
01:28 – Why Product Design Matters in Product Development
02:20 – Consumer Products vs Military Design Projects
03:18 – What Separates Great Design from Mediocre Design
04:18 – Balancing Product Aesthetics & Functionality
05:31 – How Inventors Should Approach Product Design
06:42 – Solving Real Problems & Finding Product-Market Fit
07:39 – “Oxygen vs Aspirin” Products Explained
08:33 – Why Simplicity Creates Better Products
09:22 – Minimum Viable Product vs Minimum Successful Product
10:00 – Avoiding Feature Overload in Product Development
11:01 – Traits of Successful Inventors & Entrepreneurs
12:20 – Why Flexibility & Iteration Matter in Design
13:06 – Inside the 52 Launch Product Development Process
14:27 – Favorite Examples of Great Product Design
15:32 – The Best Uses of AI in Product Design
17:09 – Why AI Is a Tool, Not a Replacement for Designers
18:04 – Advice for Inventors Working with Product Designers
19:05 – Trusting the Product Development Process
19:54 – Final Thoughts & Outro

From logo creation and trademarks to product design, manufacturing, and market research, they discuss where AI is incredibly useful—and where it can lead inventors down the wrong path.

If you're using ChatGPT, logo generators, or AI design tools to launch your product idea, this episode could save you time, money, and costly mistakes.

00:00 Podcast bloopers & behind the scenes
01:20 Introducing the topic: AI in product development
03:00 Is AI replacing jobs—or just a tool?
04:15 The dangers of AI-generated logos & trademarks
07:00 Why vague prompts create bad product ideas
08:00 Why human experience still matters
09:20 Best ways inventors should use AI
10:45 Why AI struggles with manufacturing & DFM
13:00 AI doesn’t understand taste or good design
15:15 The problem with blindly trusting AI outputs
17:00 Common mistakes inventors make with AI-generated products
18:40 Smart ways to use AI for market research
20:30 Final advice for inventors using AI

Want help bringing a product idea to market? Give us a call: https://52launch.com/contact?request_token=7251cf19-649f-4635-9027-2b3f93f46c76

00:00 – Introduction to the Pitch to Product Podcast
01:05 – Why Your Product Idea Is a Business
02:20 – What 52 Launch Looks for in Inventors
04:40 – Product Ideas That Usually Don’t Work
09:25 – Learning How to Pitch Your Product
10:35 – What Inventors Should Bring to Meetings
11:45 – Finding Market Gaps & Solving Real Problems
13:00 – Prototype vs Proof of Concept Explained
15:15 – Avoiding Expensive Manufacturing Mistakes
16:35 – Why the 52 Launch Accelerator Works
18:00 – Building Confidence Through the Process
24:00 – Why Product Development Takes Collaboration
25:40 – Product Changes, Iterations & Scaling
28:00 – Preparing for Professional Product Meetings
29:20 – Why 52 Launch Focuses on Long-Term Partnerships

00:00 – Intro & Podcast Welcome
01:05 – Are Product Development Companies Scams?
02:10 – What Makes 52 Launch Different
03:15 – Why Most Inventors Get Stuck
04:30 – The Hidden Costs of Piecing Services Together
05:40 – The Flat Fee Model Explained
08:00 – Why Marketing Comes Before Manufacturing
09:30 – Packaging Mistakes Inventors Make
10:15 – The 3 Core Areas: Design, Marketing & Manufacturing
14:50 – How Product Iteration Really Works
16:00 – Managing Scope Changes & Client Expectations
18:00 – Building Trust with Clients
19:00 – Overseas Manufacturing & Factory Relationships
21:00 – Quality Control & Working with Factories
24:15 – Advice for Inventors Choosing a Product Company
25:10 – Why Inventors Must Be Their Own Champion

Chapters:
00:00 Introduction and Bobby Background
01:08 Why Bobby Left InventHelp After 23 Years
02:05 The Value of Full-Service Manufacturing
03:12 Differences in Business Models: Manufacturing vs Licensing
04:36 Challenges of Licensing Deals and Success Rates
05:50 Controlling Your Product and Margins
07:15 The Entrepreneurial Journey and Control
08:46 Success Rates of Licensing Companies
09:50 The Benefits of Owning Your Product
12:41 What Every Inventor Should Know
13:43 The Journey of Building a Business
16:36 The Difference in Company Philosophy
17:48 The Origin of 52Launch
19:46 Continuous Improvement and Company Growth
20:52 Partnerships and Integrity in Business
21:36 Encouragement for Entrepreneurs and Next Steps

Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
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▸LinkedIn:   / 52launch  

In today's video, we're discussing how to build an online presence for your business. Learn how to use digital marketing and photo and video content to  grow your business and become a successful content creator.  We discuss the importance and difference of both content creation for social media and content for your website. Here at 52 Launch we help get your business started and can help grow your business with our marketing team. If you have a company launched or are looking to start your own product, let 52 Launch help you launch and scale with your social media marketing!

Prefer to watch? Click here: https://youtu.be/0uUVZbn_B6s?feature=shared

00:00 - 00: 58 - Episode Intro
00:58 - 4:15 - How did Alex get into photo and video
5:00 - 7:15 -  Editing on the phone
7:15 - 9:00  -  Showing up authentically and differently
9:00 - 11:35 - Influencers as a profession
11:35 - 13:30 - Different uses of content - Long form to short form
13:30 - 19:40 - TikTok Shop and authentic Social Media
19:40 - 27:35 - Balance between posting all the time
27:35 - 34:40 - How content impacts decision to purchase
34:40 - 39:00 - Social Media Companies fighting for attention
39:00 - 46:47 - Photoshoot for Innovo - https://www.52launch.com/innovo?

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
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▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

With so many steps in product development, one of the most critical roles is your project manager. That's why here at 52 Launch we kick off the project with assigning a project manager to guide you all the way from start to launch on your very own product idea. The project manager acts as your guide along the way as you begin to go through design, prototyping, manufacturing, branding and marketing. 

In this episode we break down: 
- Why who you're selling to is so important
- The detailed role of your project manager 
- Steps it takes to create your product 
- Launching a product 
- Why marketing is so important in the process 

00:00 - 1:47 - Welcome Paige, project management to the podcast 
01:47 - 3:00 - What Paige does as a Project Manager 
03:00 - 4:00  - Why is project management so crucial to creating a product? 
04:00 - 5:15 - First thing the project manager does as soon as the client signs on?
05:15 - 6:38- When starting on a product, how long is it usually take?
06:38 - 8:10 - How do you keep how are you keeping a client engaged? 
08:10 8:48 - But in regards to kind of our program, would you say that every step is absolutely necessary?
08:48 - 10:20- How involved would you say the client is?  
10:20 - 11:58 - What are the big decisions and what kind of impact they might have on the, on their program?
11:58 - 14:20 - Aligning with marketing, design, manufacturing 
14:20 - 18:42 - Typical roadblocks or misconceptions that a client might have when developing a product. 
18:42 - 20:16 - What would you say is really your favorite product?
20:16 - 28:44 - Research being a defining factor when it comes to a successful launch. 
28:44 - 29:06 - Mentorship through the process
29:06 - 30:25 - Always ask questions  
30:25 - 33:00 - Advice for people starting out with a product idea 

At 52 Launch, we help you turn your vision into a real, scalable product, whether you’re starting from a napkin sketch or fine tuning an existing concept. We’re your end-to-end product launch partner, providing everything from design and prototyping to manufacturing, branding, and marketing.

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Do you have the next big idea but need help bringing it to life? 

In this episode, we break down exactly what 52 Launch is and does. This episode will explain how 52 Launch helps entrepreneurs, visionaries, and creators transform ideas into fully launched products. From product design and branding to marketing and manufacturing, our end-to-end services mean you don’t need to go it alone.

Whether you’re launching a physical product, an eCommerce brand, or scaling a startup, 52 Launch is your one-stop shop to bring your vision to reality.

Learn More About 52 Launch:
Website ➝ https://www.52launch.com
Book a Free Consultation ➝ https://www.52launch.com/book

What You’ll Learn in This Episode:

- What 52 Launch does and who we help

- The step-by-step process from idea to launch

- Real stories from creators who’ve worked with us

- How we streamline design, manufacturing & go-to-market

00:54 - What is 52 Launch?
01:57 - Who should reach out to 52 Launch?
03:29 - Why hire 52 Launch?
04:14 - What products really take off?
04:29 - What should people do to prepare themselves to pitch to 52 Launch?
06:37 - 52 Launch Accelerator Program
08:40 - What should I expect on day 1 once I have started working with 52 Launch?
12:43 - What is the Accelerator Program at 52 Launch?
13:00 - What is the challenge between inventors vs entrepreneurs 
14:35 - Lobster Nativity Scene - https://lobsternativityscene.com/
16:00 - What is Fifty Two Capital?
16:58 - Chute 21 - https://chute21.com/
17:39 - Products 52 Launch has helped launch
18:10 - Raven Grip - https://ravengrip.com/products/raven-grip 
18:36 - Clock it Golf - https://klockitgolf.com/
19:00 - Eggmazing - https://heybuddyheypal.com/

Don’t forget to download, subscribe, and leave us a review. Stay tuned for future episodes on innovation, entrepreneurship, and launching products the smart way.

FOLLOW US▼
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▸LinkedIn:   / 52launch  

#ProductLaunch #Entrepreneurship #StartupHelp #52Launch #PrototypeToProduct #ProductDevelopment #BrandLaunch #KickstarterSuccess #BusinessIdeas #HowToLaunchAProduct

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

What happens when a young kid with a big idea and a dad who believes in him build something from scratch? You get Chute 21 — the next must-have backyard game taking families by storm. They never imagined it would turn into the next viral backyard game. 

In this episode, we sit down with the young founder of Chute 21 and his dad to talk about:
- How the idea was born
- Building a prototype in the backyard
- Turning a simple game into a real business
- What it’s like launching a business as a father-son team
- What it’s like launching a product as a family
- Why this could be the next big thing in outdoor games

Do you or your kid have an idea for a product? Let us know and book a FREE consultation here: bit.ly/BookCall52Launch

This is one of the most inspiring founder stories you’ll hear — proof that age doesn’t matter when the idea (and the teamwork) is right. If you love stories of young entrepreneurs, creative invention, and family hustle—this one’s for you.

00:30 - Intro to episode 
01:40 - What is Chute 21?
02:00 - Chute 21 Product Video 
03:00 - Why Chute 21?
03:45 - The origin of Chute 21
04:37 - How many versions were worked on.
05:00 - Started working on Chute 21 in 6th grade 
07:00 - Schools and breweries using Chute 21 
07:57 - What made them take another step?
09:00 - How to overcome the fear of creating a product.
10:00 - How they found 52 Launch
10:33 - Special guest 
11:00 - Overcoming the first step
11:30 - What helped them overcome working with 52 Launch
18:29 - Working on a product with a full time job 
19:15 - How much time needing to spend on the program at 52 Launch 
22:00 - Changing the relationship to selling Chute 21 to Fifty Two Capital with a royalty deal.
25:00 - Shout out to investor world
27:48 - Second product idea - Dart Linx Golf Darts
35:00 - Why did they like working with 52 Launch?

Create your product with us? Book a FREE consultation NOW: bit.ly/BookCall52Launch

👇 WATCH NOW & be inspired by the next-gen founder who’s changing the game: https://youtu.be/jLl3QgKiydo
🎯 Try Chute 21 for yourself: https://chute21.com/

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

On this episode we discuss how they help people with ideas get them to revenue, focusing on coffee farming. This involves obtaining coffee beans and understanding the business news related to the coffee industry. They also delve into coffee roaster options. Whether you’re launching a physical product, an eCommerce brand, or scaling a startup, 52 Launch is your one-stop shop to bring your vision to reality.

Do you have your own product idea? Book a Free Consultation ➝ https://www.52launch.com/book

Want to learn more about what we do, head to https://www.52launch.com.

What You’ll Learn in This Episode:
How 52 Launch helped someone bring a coffee company to life
His step-by-step process from idea to launch
Real stories from creators who’ve worked with us
How we brought the product to market

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Ever wondered what separates a winning product idea from one that flops? In this episode of the 52Launch Podcast, Aaron and Norm dive into the product vetting process, revealing what makes an idea worth developing—and what doesn’t.

They break down the key factors for success, from identifying a strong target market to designing for profitability. Learn how 52Launch takes ideas from concept to market, the importance of branding and marketing, and why the right entrepreneur mindset is crucial for success.

BOOK A FREE CALL WITH US TODAY: https://www.52launch.com/book

If you’re an aspiring entrepreneur or inventor, this episode is packed with must-know insights to help you bring your product to life.

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

OUR SOCIALS▼
▸Website: https://www.52launch.com/
▸Instagram: https://www.instagram.com/52launch/
▸Twitter: https://www.twitter.com/52launch
▸Facebook: https://www.facebook.com/52launch

OUR SOCIALS▼

▸Website: https://www.52launch.com

▸Instagram: https://www.instagram.com/52launch

▸Facebook: https://www.facebook.com/52launch

▸LinkedIn: https://www.linkedin.com/company/52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

In this episode: Peter & Alex sit down to discuss the importance of executing on content creation. Join us as we discuss the power of storytelling, effective planning, and mastering on content creation.

🔗 Learn more and book a free call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured

OUR SOCIALS▼
▸Website: https://www.52launch.com/
▸Instagram: https://www.instagram.com/52launch/
▸Twitter: https://www.twitter.com/52launch
▸Facebook: https://www.facebook.com/52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Design is the first step in our Accelerator Program here (learn more about the program:    • How to Go From Product Idea to Business FA...  ) at 52 Launch, a company focused on bringing your product and business to life. Listen to this episode to learn why design of your product is one of the most critical steps for an entrepreneur to ensure the product is designed correctly and with function and purpose to sell in the space. Aaron and Norm sit down with Kyle and Mike from our product design team to find out why this process is so important and the steps it takes to make an entrepreneur successful in the space.

00:00  - Intro
00:29 - Welcome Kyle and Mike
00:53 - What are the first steps when designing a product?
01:30 -  What kind of sketch should you do at home?
02:20 - At what point is the design viable?
02:48 -Navigating a sketch that's already designed
03:28 - How important is user research?
04:00 -  Budget with designing a product
07:00 - How to overcome someone who has over-designed
09:00 -  Mistakes in designing a product
10:30 -  Balancing functionality and looks of a product
12:30 -  Involving engineers in a project and difference between industrial design
14:00 -  Overcoming an oversaturated market
17:00 -  Differences in prototype and Market Viable Product
19:00 -  Working with factories
21:00 -  How long does the design phase take?
25:00 - Most important in working together
29:00 -  Using AI when designing a product 

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

On this episode of the Pitch to Product podcast, Aarona nd Norm sit down with Sander to discuss the intricacies of scaling from product design to full-scale manufacturing. Sander, the head of manufacturing, discusses how 52 Launch helps individuals bring their ideas to revenue through expert guidance. Listen to learn more about the manufacturing process and how to produce quality products.

Have your own idea? Click this link to start your journey with us today: https://bit.ly/BookCall52Launch

00:00 - 00:57 - Intro
00:57 - 1:20 - What is 52 Launch?
1:20 - 2:00 - What is Manufacturing?
2:00 - 2:40 - Why is Manufacturing important?
2:40 - 3:16 - How long does Manufacturing take?
3:16 - 6:00 - DFM (Design for Manufacturing)
7:00 - 10:00 - Do all projects need tooling?
11:45 - 13:40 - Challenges in the Industry

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

What if a simple change could revolutionize your golf game — and it started with understanding your own body?

In this episode of the 52 Launch Podcast, we sit down with Nick Pandelena, founder of Panda Golf and creator of the Swing Trainer — a resistance-driven harness designed to teach golfers how to rotate effectively for more consistent, powerful swings. Nick shares how professional playing, deep anatomical research, and entrepreneurial grit led to the creation of this groundbreaking training aid. We explore the science behind rotation, the challenges of product development, and lessons for any inventor bringing a big idea to life.

If you enjoyed this episode, don’t forget to subscribe, leave a comment, and share it with a golfer who needs to hear this! Visit PandaGolf.com to learn more about the Swing Trainer.

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

OUR SOCIALS▼

▸Website: https://www.52launch.com

▸Instagram: https://www.instagram.com/52launch

▸Facebook: https://www.facebook.com/52launch

▸LinkedIn: https://www.linkedin.com/company/52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

What happens when a product development CEO becomes his own client? In this episode, Dan , CEO of 52Launch and Chute 21, shares his firsthand experience of bringing a product to market—from concept to sales. Learn how a simple backyard game idea turned into a full-fledged business, why some entrepreneurs choose licensing over ownership, and the tough decisions behind launching a successful product.

Get an insider’s look at the real challenges of product development, including design changes, production delays, and strategic pivots. Whether you're an inventor, entrepreneur, or just curious about how products come to life, this episode is packed with valuable insights and actionable takeaways.

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

OUR SOCIALS▼

▸Website: https://www.52launch.com

▸Instagram: https://www.instagram.com/52launch

▸Facebook: https://www.facebook.com/52launch

▸LinkedIn: https://www.linkedin.com/company/52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Join us for a deep dive into industrial design as we discuss the role of industrial designers, the focus on problem-solving over product creation, and the importance of honesty in design. Gain insights from industry experts in this thought-provoking podcast episode.

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

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🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

What if one simple tool could save you time, effort, and frustration on your next framing project? That’s exactly what Dan Laukaitis set out to create when he invented Framing Buddy—a game-changing tool designed to make framing a one-person job.

In this episode, we dive into Dan’s journey from struggling with a DIY basement project to developing a fully patented product. Hear how he overcame challenges in prototyping, patenting, and manufacturing, and how 52Launch helped bring his invention to market. Whether you're an aspiring inventor, a DIY enthusiast, or a professional builder, Dan’s story is packed with insights and inspiration.

Support innovation! Get your own Framing Buddy at framingbuddy.com and let us know in the comments—how will YOU use it? Don't forget to like, subscribe, and share!

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

OUR SOCIALS▼

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▸LinkedIn: https://www.linkedin.com/company/52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

In this episode of the Pitch to Product podcast, learn how 5ifty Two Capital can be your exit strategy if owning and managing your own business is just too much of a headache. Dan, CEO of 52 Launch and 5ifty Two Capital sits down with Natalia to chat about why both 52 Launch and 5ifty Two Capital was built and how both companies help individuals bring their ideas to revenue through expert guidance. Whether it's creating your product idea with 52 Launch or not wanting to continue to manage the business with 5ifty Two Capital, we are your support system. We provide business advice on the intricacies of scaling from product design to full-scale manufacturing. Listen to learn more about the process of creating and how and how to produce quality products with our business tips, expertise and advice. Look to us as your exit strategy if managing the business gets to be too much work and you'd rather have residuals. 

00:00 - 01:27 - Intro 
01:27 -  4:45 - What is 5ifty Two Capital?
4:45 - 10:00 - What does the acquiring process look like?
10:00 - 13:40 - Testing Marketing on Products 
13:40 - 16:00 - What Industry does 5ifty Two Capital work with?

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Kyle from Design joins us to discuss all things prototyping and the importance of testing. Avoid perfectionism in the initial stages, focusing instead on iterative development and incorporating user feedback. Remember, the first prototype is rarely the final product, so embrace the process of invention to bring your product and business to life.

Have your own product idea don't delay and start your journey with us today: https://bit.ly/BookCall52Launch

00:00 - 00:40 -  Intro
00:40 - 00:58 - What is a prototype?
5:00 - 6:18 - Minimum Viable Product
6:25 - 8:14 - Biggest mistake a client can make 

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

In this episode: Dan & Peter sit down to discuss the importance of having confidence in your product idea and how to fund your dream.

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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▸TikTok: http://www.tiktok.com/52_launch
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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

In this episode: Peter is chatting with IP expert and attorney Peter Lando about the right way to get your design patented—from early diligence to trademarking. Stick around until the end to learn what a patent gives you the right to do…and what it doesn’t.

Don’t hesitate to comment below if there’s a guest or topic you’d like to see on the show.

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

OUR SOCIALS▼
▸Website: https://www.52launch.com/
▸Instagram:   / 52launch  
▸Twitter:   / 52launch  
▸Facebook:   / 52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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▸TikTok: http://www.tiktok.com/52_launch
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▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

In this episode: Peter sits down with Doreen Raftery and discusses her product, KlockITGolf, which helps golfers perfect their swing, increase their consistency and improve their performance. Doreen came up with the idea for her product during the pandemic when just starting out in golf, and shares insight on her process along with details of our involvement in bringing her product to market. 

Let us know if there’s any guests you’d like to see us have on the show, or topics we could cover!

If you have an idea that you’d like to see 52 Launch bring to life, then contact us through our website or ideas@52launch.com

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Want to create your own product but don’t know where to start? In this video, Aaron and Norm share valuable business tips and walk you through how to bring your ideas to reality using 52 Launch, a full-service launch company that helps entrepreneurs and creators go from concept to product to market—fast. They discuss how to get started with a business or improving existing products. Learn how to make money online and built your online business. 

Whether you're dreaming of launching a physical product, digital product, or something totally new, this guide will show you how to go from “just an idea” to “ready to sell.”

 If you've been searching “how to create my product”, this is the video you’ve been looking for.

Don't delay and start your journey with us today: https://bit.ly/BookCall52Launch

00:26 - Intro 
00:40 - Where to start with your product 
01:00 - The Accelerator Program - https://www.youtube.com/watch?v=m6Yt6UrskzM 
01:30 - What is 52 Launch? - https://www.youtube.com/watch?v=PyBFPXsYjAo
02:35 - How do we go about differentiating creating a product
03:30 - Searching 'How to Create a Product'
05:00 - Story Behind Products 
10:50 - Why reviews are so important 
12:00 - What is a prototype?
14:00 - Difference between 52 Launch 

👉 Subscribe to our channel for more tips and information about 52 Launch and how how to turn YOUR ideas into successful products -   http://www.youtube.com/@52launch    

Listen to the Pitch to Product Podcast: 
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A 
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 
YouTube: https://www.youtube.com/@52launch/featured 

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

🎙️ Welcome to Season 2 Kickoff! 🚀 In this episode, join us for a deep dive into the impact of holidays on businesses. Discover essential insights, strategies, and tips to navigate the holiday season successfully. If you're ready to boost your small business marketing game and make the most of the 2023 holiday season, you're in the right place! 🎄📈

Let us know if there’s any guests you’d like to see us have on the show, or topics we could cover!

If you have an idea that you’d like to see 52 Launch bring to life, then contact us through our website or ideas@52launch.com

OUR SOCIALS▼
▸Website: https://www.52launch.com/
▸Instagram:  

/ 52launch  
▸Twitter:  

/ 52launch  
▸Facebook:  

/ 52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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▸TikTok: http://www.tiktok.com/52_launch
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▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

In this episode, we're highlighting the importance of the entrepreneur over the actual product itself. We break down business advice and business tips to aspiring founders, focusing on what truly matters when launching a startup that includes the entrepreneur story and what it takes to keep the business thriving with the way you market yourself as an entrepreneur with your product.. Listen to learn more about the process of creating and how and how to produce quality products with our expertise.

00:00 - 00:30 - Frequently asked questions at 52 Launch
00:55 - 3:00 - How do we get started with a business before breaking even?
3:00 - 6:00 - Always thinking about how to grow and scale
6:00 - 7:00 - Creating your business with design, production branding, marketing
7:00 - 25:00 - Marketing with Google and Social Media/Understanding where your community is for your business 

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Join us for Episode 8 of the 52Launch Podcast where Alex breaks down some key considerations for executing a product shoot. We cover a plethora of topics from the process starting with conceptualization all the way to the final content. At 52Launch, we are experts at every step along the way and we are here to help you through the entire process.

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

OUR SOCIALS▼
▸Website: https://www.52launch.com/
▸Instagram:   / 52launch  
▸Twitter:   / 52launch  
▸Facebook:   / 52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

What is the Accelerator Program at 52 Launch? This is a program to bring YOUR idea to market as fast as possible and into a scalable businesses. Hear directly from the team about how the program helps entrepreneurs build, launch, and grow their products with expert support and real-world strategy. From product development to go-to-market execution, get a behind-the-scenes look at what it takes to succeed with 52 Launch.

Whether you're a startup founder or curious creator, this conversation will inspire your next big move.

Prefer to watch this episode? Click here: https://www.youtube.com/watch?v=m6Yt6UrskzM

🔗 Learn more and book a free call with 52 Launch: https://bit.ly/BookCall52Launch
📲 Subscribe for more stories from the startup frontlines!

00:29 - Introductions 
00:44 - What exactly is 52 Launch?
02:17 - What is the Accelerator Program?
03:31 - How do we explain the process of creating a product? 
04:00 -  Pitch your Idea 
05:10 - Sketches and Design/3D CAD Modeling
07:38 - You get to sign off on everything before the pre-production sample
08:45 - Hands on experience 
09:30 - Branding and Marketing and Building a Business
10:46 - Website 
12:36 - SEO and Paid Optimization
15:00 - 52 Launch is a partner 
16:00 - Aaron's own Product Journey 

Listen to the Pitch to Product Podcast: 
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A 
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

💡 Ever had a million-dollar idea but didn’t know where to start?

In this episode, we dive into the journey of Dan Grimes and Shayna Micol, the minds behind Shrub Shield—a groundbreaking solution for plant protection. From a casual conversation to navigating patents, prototypes, and even Shark Tank auditions, their entrepreneurial story is one of persistence, innovation, and unexpected connections.

🔍 What you’ll learn:

✔️ How an idea transforms into a marketable product

✔️ The challenges of patents, funding, and manufacturing

✔️ Why protecting your landscaping investment matters

Join us for an inspiring behind-the-scenes look at startup life, and don’t forget to subscribe, leave a comment, and share your thoughts! 🚀

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

OUR SOCIALS▼

▸Website: https://www.52launch.com

▸Instagram: https://www.instagram.com/52launch

▸Facebook: https://www.facebook.com/52launch

▸LinkedIn: https://www.linkedin.com/company/52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
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▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

🎙️ Welcome to Season 2 Episode 2! This episode is hosted by our Digital Marketing specialists, Sarah and Jalen! Brace yourself for insights, strategies, and a roadmap that takes you beyond the conventional limits of digital marketing. We're not just observers; we're architects of the digital landscape, shaping trends before they even emerge!

Let us know if there’s any guests you’d like to see us have on the show, or topics we could cover!

If you have an idea that you’d like to see 52 Launch bring to life, then contact us through our website or ideas@52launch.com

OUR SOCIALS▼
▸Website: https://www.52launch.com/
▸Instagram:  

/ 52launch  
▸Twitter:  

/ 52launch  
▸Facebook:  

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
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▸TikTok: http://www.tiktok.com/52_launch
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▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Join us for our first episode of the  52Launch Podcast of the new year! Dan and Pete go in-depth about our process here at 52Launch. They even give insight on how we implement these practices with our own products owned by 52Capital! Everything that you trust us with we also do. Tried and true.

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

OUR SOCIALS▼
▸Website: https://www.52launch.com/
▸Instagram:   / 52launch  
▸Twitter:   / 52launch  
▸Facebook:   / 52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
▸Facebook:   / 52launch  
▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Join us for a special Halloween episode of the 52Launch Podcast! Paige and Jalen discuss some truly terrifying things that can happen in the world of product ideation. At 52Launch, we are experts at every step along the way and we are here to help you through even the spookiest times.

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

OUR SOCIALS▼

▸Website: https://www.52launch.com/

▸Instagram:   / 52launch  

▸Twitter:   / 52launch  

▸Facebook:   / 52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
▸Instagram:   / 52launch  
▸TikTok: http://www.tiktok.com/52_launch
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▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

Tired of pulling out a shirt only to find it wrinkled — again? That everyday frustration led Kyle Fraunfelter to invent the Shape Hanger, a configurable hanger designed to keep clothes wrinkle-free and ready to wear.

In this episode of Client Launch Day Series, Peter sits down with Kyle to explore how a simple annoyance sparked an innovative product, how real-world prototyping works, and why collaboration is the key to great product design.
Kyle also shares invaluable advice for fellow inventors, from finding the right partners to overcoming fear and failure on the path to entrepreneurship.

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

OUR SOCIALS▼
▸Website: https://www.52launch.com
▸Instagram: https://www.instagram.com/52launch
▸Facebook: https://www.facebook.com/52launch
▸LinkedIn: https://www.linkedin.com/company/52launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
▸Website: https://www.52launch.com
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▸TikTok: http://www.tiktok.com/52_launch
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▸LinkedIn:   / 52launch  

#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

On this episode of Pitch to product we sit down with Natalia to discuss one of our 5ifty Two Capital products Lava Lunch, the lunchbox designed to keep your lunch warm for hours. Lava Lunch is one of our products that went through our 52 Launch program but they decided they didn't want to manage the company anymore. With 5ifty Two Capital, we made it easy to give them an exit strategy. Listen to the episode to learn more about Fifty Two Capital and Lava Lunch -  the perfect back to school lunchbox. 

Learn more and purchase your own Lava Lunch:  https://lavalunch.com/

Lava Lunch’s founder is a mom who knew there had to be a better way to make sure her kids had healthy and allergy inclusive meals when they were away from home. For her and her family, home cooked meals were the only option, but none of the lunch boxes on the market were able to keep her meals fresh and warm until lunchtime.

Knowing she wasn’t the only parent who had this struggle, with a lot of hard work and warm meals, Lava Lunch was born. The key to Lava Lunch is the “Lava Rocks” that keep your meals warm and ready to eat for lunchtime. They slowly give off heat for up to 5 hours that is then retained in the insulated compartment. Paired with the functional and colorful styles, Lava Lunch is the perfect tote for all members of the family.

00:00 - 00:51 - Intro 
00:51 - 1:00 - What is 5ifty Two Capital?
1:00 - 3:00 - What does Natalia do with 5ifty Two Capital?
3:00 - 5:21 - Lava Lunch Acquisition by 5ifty Two Capital 
5:21 - 10:52 - What is Lava Lunch? - https://lavalunch.com/
10:51 - Process of 5ifty Two Capital Acquisition 
20:00 - Snowport Holiday Market - https://www.bostonseaport.xyz/holidaymarket 
20:38 - 23:15 - Showcasing Lava Lunch 

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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

In our latest Pitch to Product podcast, learn how the mischievous elf inspired a new Hanukkah tradition, Flora on the Menorah. Flora on the Menorah is a plush menorah and flower accompanied with a storybook written by the founder to retell the story of Hanukkah for children. Flora isn't just any flower, she's a special visitor to kids during the eight nights of Hanukkah. When it's time to celebrate the traditions of this beloved holiday, Flora visits children around the world to make sure they are helpful, kind, and understand the importance of honoring the history of Hanukkah.

Purchase your own Flora on the Menorah here: https://floraonthemenorah.com/

Watch the episode here: youtube.com/watch?v=Agb1aibfNhY&feature=youtu.be

Have your own product idea or story you want to tell? Book a FREE consultation with us to pitch your idea: https://bit.ly/BookCall52Launch

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

In this Pitch to Product podcast episode hear the inspiring story of iPupPee and how a simple idea that started out as a potty training device for dogs, ended up also becoming a life-saving emergency push button. iPupPee is a button that dogs (or other trained animals) can push to send a text message straight to your phone to let you know the dog needs to go out to the potty or to be used as an emergency alert. This technology is more than just a safety device, it's a lifeline, a medical alert, and a source of security. Learn how the iPupPee innovation offers peace of mind especially for those who are alone with their dog and might need the alert. 

You can purchase an iPupPee at: https://ipuppee.com/ 

You can also find iPupPee at Snowport Boston: https://www.bostonseaport.xyz/snowport

Support the show

🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
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#CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

The holidays this year have a new tradition. Tikkun Lights - an 8-foot Menorah Tree was created by Kelley Halpern to bring unity, meaning, and light to families celebrating the holidays, whether it's Hanukkah, Christmas, or both. This beautiful and inspiring holiday centerpiece blends the beauty of a Christmas tree with the sacred tradition of the menorah, creating a powerful symbol for any family - interfaith families, multicultural households, or anyone who wants a more inclusive and meaningful holiday season.

Buy your own Tikkun Lights Menorah Tree here: https://tikkunlights.com/

On the Pitch to Product podcast Michelle and Kelley sit down to talk about the story behind the Tikkun Lights Menorah Tree. They discuss, why it was created, how it represents connection, and why people are choosing décor that celebrates both Hanukkah and Christmas. Whether you’re searching for holiday ideas, modern Hanukkah decorations, unique Christmas decorations, and ways to honor both traditions in one. 

If you're looking for inclusive holiday décor, unique Hanukkah gifts, Hanukkah-meets-Christmas inspiration, or decorations that honor multiple traditions, Tikkun Lights is here to light up your season.

Have your own product idea, chat with us here: https://bit.ly/BookCall52Launch

Chapters
00:00 - Intro: The Holiday Feeling 15
01:22 - The Centerpiece of the Home 16
03:11 - Converting & Missing the Tree 17
06:43 - The DIY Origins 18
11:00 - Husband’s Reaction to the Tree 19
22:23 - Podcast Start: Meet Kelly 20
25:45 - The "Christmas Envy" Story 21
33:54 - Inventing the Menorah Tree 2222
44:35 - Meaning of "Tikkun" 23
50:32 - How to Assemble Tikkun Lights 24

Support the show

Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured 

FOLLOW US▼
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