DM me "Adult students" and i'll send you the notes from this episode that you can use as a guideline to use these strategies for you and your team.

Takeaways

• Attracting adult students
• Using positive peer pressure

Chapters

• 00:00 Attracting Adult Students for Martial Arts School
• 06:11 Promoting and Incentivizing Moms' Brunch and Punch Event
• 11:46 Converting Parents to Enrolled Students

Takeaways

• Early preparation is crucial for successful summer enrollment
• Proactive retention strategies are essential for maintaining student engagement
• Organic marketing is essential for sustainable growth
• Short-term programs can be effective for acquiring new students
• Preheating leads is a valuable strategy for enrollment
• Creating fun and engaging classes is crucial for student retention
• The S3 program offers a comprehensive approach to organic marketing

Chapters

• 00:00 Preparing for Summer Enrollment
• 08:39 Short-Term Programs for New Student Acquisition
• 14:14 Creating Fun and Engaging Classes
• 19:22 The S3 Program for Organic Marketing

Takeaways

• Paid social media ads are effective for lead generation
• Building trust with a trust triangle is crucial in ad campaigns

Takeaways

• Staff training is crucial for scaling martial arts schools
• Defining and maintaining a strong culture is essential for attracting and retaining the right staff

Chapters

• 00:00 Scaling Staff for Multiple Locations
• 05:15 Structuring Training for High-Quality Instructors

Takeaways

• Hire right, train right, treat right
• Mentoring and involving students in the training process

Takeaways

• Personal training is essential for martial arts school owners and staff.
• Treating staff as teachers and sharing success with them is crucial for staff development.

He emphasizes the importance of leads and retention in the industry, as well as the need to expand the market for martial arts to include more women and kids.

Lance shares effective offers and sales strategies for martial arts schools, highlighting the significance of continuous learning and investing in masterminds and coaching programs.

He also discusses the balance between running a business and personal life, and shares his experiences living in Colorado.

We discuss various topics including hunting, moving the academy, favorite books, and more

Takeaways:

• Understanding the lead process and focusing on retention are crucial for martial arts school owners.
• Creating unique offers and targeting larger demographics can help expand the market for martial arts.
• Investing in masterminds and coaching programs can provide valuable knowledge and strategies for business growth.
• Balancing work and personal life is essential for long-term success and happiness.
• Continuous learning and being coachable are key to achieving success in the martial arts school business.
• Hunting and outdoor activities like fishing.

• Lance recommends books like 'Rich Dad, Poor Dad' and 'E-Myth' for business ideas.

• Recommended digital tools all business owners need




Chapters

• Chapters00:00
• Introduction and Background
• 01:20 Transition to Consulting
• 02:16 The Importance of Leads and Retention
• 03:43 Expanding the Market for Martial Arts
• 04:39 Getting More Women and Kids Involved
• 05:36 Effective Offers for Martial Arts Schools
• 06:33 Sales Process and Program Enrollment
• 07:57 Adapting Marketing Strategies for Martial Arts
• 08:53 Using Sales Skills in Martial Arts Business
• 10:20 Intake of New Members and Retention Strategies
• 11:47 The Importance of Work and Continuous Learning
• 13:36 Investing in Masterminds and Coaching Programs
• 17:25 Applying Business Principles to Martial Arts
• 19:18 Buying and Selling Martial Arts Schools
• 22:35 Balancing Business and Personal Life
• 27:46 The Importance of Being Coachable
• 29:58 Moving from Colorado and Outdoor Experiences
• 44:11 Hunting and Outdoor Activities
• 48:01 Moving the Academy
• 51:20 Books that Shaped Career
• 52:05 North Pole vs Sahara Desert
• 52:33 Misconception about Working
• 53:39 Best Gift Received
• 54:08Recommended Tool or Software
• 55:36 Favorite Snack
• 56:22 Feeling Most Alive
• 56:51 Contact Information

In this episode, we discuss best practices for running martial arts school for longevity, including Matthew's strategy for ensuring quality instruction- that he calls Game Film Review.

You need to steal this idea!

In addition, we discuss marketing strategies for martial arts schools, and mindset mastery for entrepreneurs.

You can find him at brannonbeliso.com

Brodie shares insights into his transition from professional fighting to personal training and workshop hosting, touching on his decisions to avoid opening a traditional martial arts school.

The conversation also explores his ventures in real estate and a surprising pivot to breeding XL Pitbulls.

Other topics include the impact of martial arts on children, the highs and lows of real estate investment, and the cultural differences experienced while living in Mexico during the COVID-19 pandemic.

Brodie also delves into his current training regimen and reflections on the values martial arts instill.

You can find Brodie on instagram @brodie_farber

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? https://www.doubleyourdojo.com/

The conversation covers family dynamics in business, Michael’s early exposure to the company, and his passion for martial arts. They explore the challenges and strategies behind product development, including the need for better-fitting uniforms, particularly for women, and the efforts to innovate with new technologies. Michael also shares insights into market trends like the rise of Jiu Jitsu and kickboxing, and the company's focus on maintaining brand integrity against knockoffs. The discussion concludes with plans for the upcoming Super Show.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Join us as we explore the importance of morning and bedtime routines, and how they can set the tone for a productive day. Brandon shares his personal rituals and provides invaluable insights on how you can implement these routines into your life to boost productivity and well-being.

In a lively and entertaining debate, we tackle the age-old question: are expensive sunglasses worth the investment? Brandon and our host share their contrasting opinions, revealing some surprising perspectives on the value of luxury eyewear.

For all the business owners and entrepreneurs out there, Brandon spills the beans on how to get shredded when you're strapped for time. Discover his tips and tricks for squeezing in effective workouts and maintaining a healthy lifestyle while running a business.

Lastly, we dive deep into the world of gym culture. Brandon Rasean sheds light on the challenges and rewards of building a thriving fitness community and shares his vision for creating a gym atmosphere that fosters growth, motivation, and a sense of belonging.

Tune in to gain practical advice on balancing business and fitness, learn the secrets of successful routines, and gain insights into what it takes to build a positive gym culture. Brandon Rasean's journey and wisdom are sure to inspire and motivate you on your own path to success, both in and out of the gym.

The founder introduces Academy Safe, a new organization aimed at certifying martial arts schools for safety and lineage integrity.

They emphasize the importance of CPR certification, background checks, onsite defibrillators, verified lineage, and surveillance cameras to ensure a secure environment in martial arts facilities.

The conversation also highlights the lack of regulatory standards in the industry, the alarming presence of sex offenders, and the need for consumer awareness. Additionally, the founder shares details about a legal battle against a martial arts instructor who allegedly hired a known sex offender, emphasizing the necessity for transparency and accountability in martial arts instruction.

The episode touches on various topics, including martial arts industry issues, regulatory efforts, and the ongoing legal challenges faced by the founder in his quest for reform.

00:00 Introduction to the Black Belt Business Podcast

00:17 Introducing McDojo Life and Its Popularity

00:50 New Role as VP of Academy Safe

01:35 Academy Safe's Mission and Certification Criteria

02:26 Importance of Safety Measures in Martial Arts Studios

04:34 Challenges and Solutions for Implementing Safety Measures

10:36 Personal Anecdotes and Health Challenges

15:12 Collaboration and Goals for Academy Safe

20:25 Defining McDojo and Addressing Industry Issues

27:01 The Need for Regulatory Standards in Martial Arts

30:32 Fast Food and Background Checks

30:44 The Importance of Background Checks in Martial Arts

31:10 Legal Loopholes and Parental Concerns

33:20 The North Carolina Martial Arts Bill

33:40 Verifying Martial Arts Lineage

36:10 SafeSport and AcademySafe

37:32 Teaching Martial Arts to Kids

38:43 The Lawsuit Saga Begins

39:47 Defamation and Unfair Business Practices

40:58 Countering Lies with Evidence

43:54 The Anti-SLAPP Law and Countersuit

52:11 International Martial Arts Fraud

55:53 The Dark Side of Martial Arts

59:13 Final Thoughts and Contact Information

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

-

Learn how John started with just one school in 1994 and expanded to 9 locations without franchising, including how he navigated through the challenges of the COVID-19 pandemic.

He shares his journey from owning one school to managing 14, then downsizing to 9 successful locations, and the critical decisions he made along the way.

Discover strategies on lease agreements, handling closures, and negotiating with landlords during tough times. If you're a martial arts school owner or entrepreneur looking to scale your business, this is the episode for you!

John also shares his insight on staffing, downsizing post-pandemic, and how to keep schools profitable without burning out.

Don’t miss out on his invaluable advice for martial arts school owners who want to grow their business and achieve long-term success.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

-How he overcomes imposter syndrome

- How he's using his experience in Martial Arts as a launchpad for public speaking gigs

- How he shows leadership with his own kids

- The story behind the massive expansion attempt that imploded and put him in massive debt and why he refused to declare bankruptcy

- How he likes to spend his free time

- The 6 pillars of health

- What he's doing differently for his Martial Arts business AFTER covid

Dave Kovar runs Kovar Systems, a martial arts business education and training agency. He's a Black Belt in 10 different styles.

Questions?

Email: matthew@doubleyourdojo.com

Instagram: @blackbeltbrenner1

He discusses the challenges he faced in starting and growing his businesses, the importance of perseverance and learning from failure, and the impact of personal health and family on his entrepreneurial journey.

Ron also talks about his upcoming office headquarters and his passion for helping martial arts schools and other fitness businesses succeed.

In this conversation, Matthew Brenner discusses his motivation, the importance of family, feeling alive through learning, the rapid advancements in technology, personal goals, business growth, the best gift he's received, his biggest fear, undesirable jobs, maintaining healthy business relationships, giving back, and spreading positivity.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

Seth shares his experience of completing a four-day water-only fast and the lessons he learned from it.

He also talks about the challenges and benefits of running multiple martial arts schools compared to running a single school.

One of the most interesting aspects of the conversation is when Seth talks about working with his wife day-to-day.

He shares insights into how they manage to balance their personal and professional lives and how they navigate the unique challenges that come with working together as a married couple.

Whether you're an experienced martial arts school owner or just starting out in the industry, this episode offers valuable insights into the business of running a successful martial arts school.

Tune in to hear from Seth Bittner and learn from his experience and expertise.

Questions?

email: matthew@doubleyourdojo.com

instagram: @blackbeltbrenner1

In this episode, I chat with Stephen Venter & Jake Marconi and tell their stories.

These 2 guys have vastly different backgrounds.

Stephen is a nationally ranked martial arts competitor in South Africa, and Jake is a scientist in a lab who has NEVER trained in martial arts before.

We put them through INTENSE ALL DAY training for 1 week to see if they had what it takes.

Together, they will run a new martial arts school location.

Listen to this episode to discover how it all came together, and how you can do something similar for your business.

Questions?

Email me matthew@doubleyourdojo.com

instagram @blackbeltbrenner1

He discusses the challenges and successes of running after-school programs and the importance of training and role-playing with staff.

Donovan also highlights the benefits of being part of a mastermind and the ongoing learning process in the martial arts industry.

In this conversation, Matthew Brenner discusses various aspects of running a martial arts school and investing in real estate. He shares insights on creating offers for entrepreneurs, structuring ownership percentage, and how to sell equity in your business.

Matthew also highlights the power of revenue and profit, financing and loans, and the journey to success.

He emphasizes the reality of real estate as an investment and dispels the myth of passive investing.

Takeaways

Opening and expanding multiple martial arts schools requires careful planning and adaptation to changing circumstances.

After-school programs can be a significant source of revenue for martial arts schools, but they come with their own challenges and require dedicated staff.

Regular training and role-playing with staff members can improve their performance and create a high-energy environment in the martial arts school.

Being part of a mastermind or coaching group can provide valuable insights and support for martial arts school owners.

Running a martial arts school requires constant learning and adaptation to ensure continued success. Creating an offer for entrepreneurs requires understanding their individual perspectives on hard work and providing incentives that align with their goals.

When structuring ownership percentage, a common approach is to calculate it based on a multiple of the net profit, such as 3X net profit.

Buying into a location can be determined by reaching revenue benchmarks and multiplying the net profit by a certain factor.

Real estate can be a lucrative investment, especially when combined with other businesses in the same building, but it requires careful consideration and effort to fill vacancies.

Work-life balance is situational and seasonal, with different periods of intense work and downtime depending on the business's needs and goals.

Chapters

00:00 Introduction and Background

03:17 Martial Arts Background and Olympic Training

09:26 Transition to Teaching Martial Arts

12:45 Opening the First Martial Arts School

17:27 Expanding to Multiple Schools

20:35 Starting After-School Programs

23:22 Challenges of Running After-School Programs

28:28 Training and Role-Playing with Staff

32:46 Mastermind and Coaching

35:39 The Thorn in Running a Martial Arts School

40:00 Creating an Offer for Entrepreneurs

40:30 Structuring Ownership Percentage

41:23 Buying into a Location

42:06 Power of Revenue and Profit

42:35 Financing and Loans

43:27 Transition from Financing to Loans

44:17 Investing in Martial Arts School

45:13 The Journey to Success

46:07 Real Estate as an Investment

47:31 The Reality of Real Estate

48:00 The Myth of Passive Investing

49:27 The Book that Changed Everything

51:03 Feeling Most Alive

52:00 Teaching and Work-Life Balance

53:23 Effective Communication with Marco Polo

55:12 Achieving Childhood Dreams

55:40 The Seasonality of Work-Life Balance

57:28 Documenting the Process of Hiring from Overseas

58:53 The Challenges of Visa Processing

01:00:48 Connecting with Donovan Rider

Follow me on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

From Chris's Desk..

🥋 ATTENTION MARTIAL ARTS COMMUNITY!We’re inviting all of our students, instructors, and school owners to an unforgettable celebration honoring one of the most iconic figures in martial arts history — Bill “Superfoot” Wallace turns 80!🎉 Join us for the Superfoot 80th Birthday Bash🗓️ November 7–8, 2025📍 Indianapolis, Indiana✅ Friday Night Meet & Greet with martial arts legends✅ Saturday Training Spectacular with world-class instructors✅ Saturday Evening Dinner Celebration honoring Superfoot’s legacy🎟️ Early Bird Tickets are available now through September 30th 🔗 https://bit.ly/4nPTElQ

Follow Jewelianna @karate.jewels

Follow Matthew @blackbeltbrenner1

Find him on @strike1stmedia

Follow Adam @fightsciencecollective

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

In this inspiring episode, they discuss Samantha’s rise as a martial arts influencer, how social media is shaping the sport, and the challenges she faced growing up in a male-dominated field. Samantha also shares her insights on teaching, inspiring young girls, and her future plans to transform the industry through seminars and entertainment.

🎧 Don’t miss out on this powerful conversation about breaking stereotypes, building influence, and staying true to your passion.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Reid his background in competitive martial arts, his martial arts family, and the development of his own branded bow staff.

He shares his journey from competing to training others and the importance of performance martial arts in boosting confidence and self-expression.

Throughout the conversation, he emphasizes the role of martial arts in personal growth and overcoming shyness.

Reid Presley discusses his family's martial arts history, his experience teaching professionally at Premiere.

He also shares insights into pre-sales and school launches, as well as his future plans for opening a brick and mortar school.

Reid reveals his favorite and least favorite weapons, discusses the similarities between himself and Matthew, and shares the book that has shaped his career.

Takeaways

• Performance martial arts provide a platform for self-expression and boost confidence.
• The popularity of performance martial arts is growing, with increased participation and revenue.
• Competitors often experience nervousness before performing, but affirmations and positive self-talk can help overcome it.
• Martial arts can be a transformative experience, helping individuals overcome shyness and develop communication skills.
• The martial arts community provides a sense of family and support for practitioners. Family involvement in martial arts can create a strong bond and passion for the sport.
• Pre-sales can be an effective strategy for launching a martial arts school, with a focus on marketing and sales before the school is built.
• Transitioning from a corporate role to a more focused teaching role can allow for a deeper impact on students.
• Creating an engaging and energetic class environment can lead to a sense of fulfillment and satisfaction as an instructor.

Chapters

00:00 Introduction and Branded Bowstaff

03:43 Competitive Martial Arts Background

07:25 Injury and Double Bowstaff

10:12 Performance Martial Arts vs. Combat Sports

15:51 Competing and Traveling

22:04 Popularity of Performance Martial Arts

25:26 Boosting Confidence and Community

26:52 Dealing with Nervousness

28:17 Family Involvement in Martial Arts

29:13 Family's Martial Arts History

32:06 Teaching Professionally at Premiere

34:30 Role as a Success Coach at Premiere

37:17 Workload and Responsibilities at Premiere

39:41 Pre-Sales and School Launches

43:25 Transitioning to Equipped and CE Karate

46:59 Future Plans for Opening a Brick and Mortar School

47:25 Favorite and Least Favorite Weapons

50:51 Similarities Between Reid and Matthew

52:58 North Pole or Sahara Desert

53:45 Cheese Curls or Popcorn Kernel

54:15 Book that Shaped Reid's Career

54:53 Feeling Most Alive

If you're running a martial arts school or thinking about scaling your business, this episode is packed with actionable insights! Josh Arcemont, a successful multi-school owner, shares his journey from running a family business to building a martial arts empire with over 350 students.

Discover how Josh leverages organic marketing strategies like school talks and partnerships, combined with powerful paid ad tactics, to create a steady stream of students. Learn how to retain top talent, scale efficiently, and avoid common pitfalls in the martial arts industry.

Whether you're just starting out or managing multiple locations, these tips will set you up for long-term success!

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Learn how David scaled his martial arts business to over $1.2M a year while leveraging smart partnerships, small-scale schools, and real estate flipping.

Topics covered:

How to scale your martial arts school without burnout.

Real estate investing tips for martial arts entrepreneurs.

The pros and cons of taking on partners in your school.

Lessons from David’s $400K profit flip during the pandemic.

Avoiding common mistakes in partnerships and leases.

Whether you're ready to step away from daily operations or thinking about taking your school to the next level, this episode is packed with actionable insights!

👉 Subscribe for more martial arts business tips:

https://www.doubleyourdojo.com/newsletters/3-min-black-belt-business-newsletter/subscribe

👉 Learn about Matthew's Triangle Codex system for organic growth: doubleyourdojo.com

Resources Mentioned:David Alvis’ Coaching: financialfitnessfocus.com

The Personal MBA - Josh Kaufman

$250 Million

That's how much business icon and legend John Hewitt sold his franchise behemoths Liberty Tax and Jackson Hewitt for in the late 90's and early 2000's.

If you want to grow your franchise, listen to this episode to learn the billion dollar blueprint.

You can find John's franchise building website here: https://loyaltybrands.com/

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? https://www.doubleyourdojo.com/⁠https://www.doubleyourdojo.com/⁠

Victoria shares insights about her training regimen, the challenges of staying in competitive shape, and the mental toll of cutting weight. She also talks about her life outside of competition, such as her entrepreneurial ventures, including her martial arts school in Texas, and her foray into acting and stunt work.

The discussion delves into the representation of women in martial arts, the importance of female role models, and Victoria’s perspective on showcasing skill versus attracting views online.

The episode also touches on how she managed injuries and health issues while maintaining her goal of reaching the Olympics.

Lastly, they cover her experiences in the Olympic village and how she balances her many roles as a high-level athlete, entrepreneur, and budding stuntwoman.

Follow Victoria on Instagram  @victoriastambaugh

Follow Matthew on Instagram @blackbeltbrenner1

For more information about growing your martial arts school organically, so you can get new students without paying for ads, email matthew@doubleyourdojo.com

Paul shares his journey from working at a factory, to opening a martial arts school at 19 years old, and becoming a very young Dad.

In this episode, he shares his journey to success in the martial arts industry. He discusses the importance of setting goals, breaking patterns of the past, and continuously improving as a teacher.

Paul emphasizes the need to teach life skills and connect with parents and students on a deeper level.

In this episode, Matthew shares his strategies for training and developing staff, including the use of game film review.

He also addresses the importance of getting more women in leadership positions and the influence of teen instructors in martial arts schools.

Together, they discuss various topics, including how much time they spend time at the school, the popularity of martial arts, the impact of the economy on the industry, ego in the industry, and maintaining healthy business relationships.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

Stephen discusses the importance of strong websites for lead generation in the martial arts industry, and the problems most website have.

He shares his experience of reaching 1 million leads and highlights the key trends in website design, including the use of AI and chatbots.

Reinstein emphasizes the need for a professional-looking website that focuses on the customer's journey and pain points.

He also discusses the challenges and frustrations of working in the website development industry and the importance of customer retention.

Reinstein concludes by sharing the growth and expansion of Market Muscles and its headquarters in Norfolk, Virginia.

Stephen emphasizes the importance of work-life balance and the impact of the book 'E-Myth' on his business. He also mentions essential tools like Slack for communication and shares personal stories and embarrassing moments.

Contact Stephen here: facebook.com/sreinstein

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

Her prognosis was 18 - 24 months.

Even after the diagnosis, she continues to have perfect attendance at karate class. No more driving, no work as a doctor, long calls with insurance, family time and one trip to Florida.

But a predictable routine: Chemo, radiation, karate. 

She wears a hat to cover her lost hair. She moves slower. But she is one of the most dedicated karate students we have ever had. She takes class with her two teenage kids, both assistant instructors at Action Karate.

Her husband Tim Wetzel was the head instructor. He stepped back and now works as a part-time staff instructor to dedicate more of his time to family.

Following the chronology, she wants to test for third degree, but she has a difficult road of treatment ahead. The physical demands of the illness would make every segment impossible: the fitness, the memorization, the performance. 

The news of her diagnosis was crushing. Many karate families are part of the support system that takes her to doctor appointments and makes meals.

Instructors from all over asked what they could do for her and her family. 

We now have an answer:

Donate to the Wetzel Family Go Fund Me: https://www.gofundme.com/f/help-the-wetzels-weather-this-storm

Sign Up For Their Meal Train: https://www.gofundme.com/f/help-the-wetzels-weather-this-storm

Read more about her story here: https://www.actionkaratema.com/post/a-third-degree-black-belt-test-like-no-other

I speak with Brendan, the CEO of Wodify, a software designed to streamline processes for fitness based businesses (Crossfit/ BJJ/ Karate) and take them into the digital world by combining "in person" training resources with easy-to-manage digital training, to create a seamless experience for students.

Wodify makes it easy for martial arts business owners to connect their brick and mortar to the online space- even if they aren't "tech savvy."

Brendan explains how Wodify is digitizing the fitness experience for martial arts schools, including the use of looping videos and in-app chat.

He discusses the company's focus on configuring the software to fit different martial arts and shares insights and data to help gym owners improve their businesses.

Brendan and Matthew talk about the challenges of building a SAAS (software as a service) brand that appeals to multiple verticals.

Matthew shares the difficulties of being a CEO, particularly in attracting and retaining talented individuals. He discusses the importance of developing relationships with employees and communicating the impact of their work.

Key Takeaways

• Personalized stats and gamification can enhance the user experience and encourage engagement.
• How CEOs can attract and retain talented team members

• Book recommendations that will have a significant impact on your personal and professional growth.

Want to try out Wodify? Black Belt Business listeners get 50% off the first 3 months, visit wodify.com/podcast

Tune in to learn more!

Through hard work and determination, Atkins became a skilled martial artist and even went on to invent his own moves. His unique style and fearless attitude made him a force to be reckoned with in the martial arts world, as he stacked 7championship trophies and stifled competition. 

In this episode, you'll discover how Anthony broke barriers in the martial arts world:

• What is was like growing up as a gay black martial artist in Alabama at 15 years old 
• How he invented new martial arts creative form movements that are modeled by current day competitors
• Why he felt like he had to leave his hometown where he grew up
• What he used to defend himself against 3 bullies 
• How he teaches kids to defend themselves in school 

Help spread the word by sharing this episode and rating the podcast on Spotify and Apple Podcasts. 

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Listeners will learn:

Effective Social Media Strategies: Discover how to create engaging content that attracts new students without overwhelming your schedule.

You'll also see live audits and insights: Gain valuable insights from live audits of real martial arts school Instagram accounts, highlighting what works and what doesn't.

Building Community and Engagement: Learn the importance of community involvement and how to leverage social media to foster connections and drive business growth.

Don't miss out on this opportunity to transform your social media game.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

They discuss the strategic process for opening new locations, focusing on internal development and maintaining quality through a combination of weekly meetings and performance metrics.

Chris emphasizes the importance of appearing successful to attract adult instructors and shares insights into running multiple locations effectively. The conversation spans various aspects of running a martial arts business, including the challenges and best practices for staff training, quality control, and adapting to evolving industry standards.

Chris also touches on his diverse career as an entrepreneur, author, and motivational speaker, and the importance of setting the right example for students and staff.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Chapman shares his 35-year background in martial arts, his decision to move online after burning out from his physical school, and the use of the Thinkific platform to deliver his courses.

Chapman discusses how he started creating online content, his approach to selling courses both to his local students and a global audience, and the importance of maintaining physical teaching alongside online ventures. He emphasizes the importance of understanding your target audience, creating manageable courses, and building a community.

Chapman also shares revenue insights, reveals strategies for reducing churn rates, and offers advice for those looking to start their online programs, including the importance of marketing and maintaining discipline.

The conversation provides valuable tips for martial arts school owners considering expanding into the online space.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Sebastian squashes any doubts about whether that is possible. He finds the perfect mix between passion and purpose.

Sebastian Bates, owner and founder of Warrior Academy Martial Arts, shares his journey of teaching martial arts and scaling his business across 7 different countries.

Sebastian explains the importance of intrinsic motivation and character development in martial arts, and how it translates to success in life.

He also talks about his experience working with the Royal Family in the UAE and his expansion into developing countries.

Sebastian shares his journey of building the Warrior Academy, the largest martial arts academy in the UAE, and his work with The Bates Foundation, a charity that provides martial arts training to underprivileged children around the world.

He discusses the challenges and successes of running a business in Dubai, the importance of reinvesting in your company, and the fulfillment that comes from making a positive impact.

Sebastian also talks about the cultural differences between the UK and Dubai, the role of accountability in his organization, and his personal experiences with extreme sports and fatherhood.

You can find Sebastian on instagram @seb.bates

Want to grow your school organically without relying on a website or facebook ads? I help school owners earn 90 students in 120 days- without spending a dime on ads.

Email me matthew@doubleyourdojo.com

Ever wondered what it takes to craft a compelling narrative that leaves an indelible mark? Dr. Howard shares her invaluable insights on the art of storytelling, drawing from her extensive experience working with high-profile clients. Discover the secrets to capturing the essence of their journeys, visions, and wisdom while maintaining their unique voice.

But that's not all! If you've ever aspired to write a book but find yourself grappling with the complexities of the craft, this episode is a treasure trove of wisdom. Dr. Howard imparts her expertise on improving your writing skills, whether you're an aspiring author or a seasoned wordsmith seeking to refine your craft.

As you listen, you'll gain a profound understanding of the power of storytelling and how it can elevate your personal and professional endeavors. Plus, Dr. Howard invites you to explore the world of ghostwriting through her services, making your dream of becoming a published author more attainable than ever.

Tune in and embark on a journey into the world of storytelling, writing, and the remarkable experiences of those who shape our world. Dr. Sheena Howard is your guide to unlocking the true potential of your narrative talents. Don't miss this episode if you're ready to take your storytelling and writing skills to new heights!

He discusses the importance of discipline and focus in martial arts and how it helped him navigate challenging environments.

Kevin also talks about his experiences with bullying and the self-defense skills he developed.

He emphasizes the importance of building confidence in martial arts and teaching students to stand up for themselves.

Additionally, Kevin introduces Raptor Martial Arts, an online training platform for martial artists of all levels. In this conversation, Kevin Kowalczik discusses the diverse martial arts programs offered at his school, including Jiu Jitsu, Krav Maga, and MMA. He talks about the expansion of the MMA program, with plans to add forms, weapons, kickboxing, and an interactive virtual system.

Kevin shares his personal training experiences in Jiu Jitsu and kickboxing, highlighting the importance of being a well-rounded martial artist.

He addresses the misconception of performance martial arts and emphasizes the need for strong fundamentals before advanced moves.

Kevin also discusses the balance between being a martial artist, business owner, and competitor, and the importance of active training and competing.

He shares his perspective on wearing multiple hats in martial arts and the joy of seeing growth in students

____

You can find Kevin on instagram @kevinkowalczik '

If you want help growing your martial arts school organically, you can email me matthew@doubleyourdojo.com or DM me on instagram @blackbeltbrenner1

The conversation covers various aspects of martial arts school management, including revenue generation, student retention, and trial enrollment tactics.

Tracy shares the story of how he transitioned from student to owner, the strategies he employed to grow the school from 90 to 300 students in a year, and the financial and operational challenges they faced.

Topics such as umbrella insurance, rental properties, investment strategies, and the integration of ChatGPT for administrative tasks are also discussed. The episode is filled with practical advice for martial arts school owners aiming to improve their business operations and achieve higher profitability.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Rochelle shares her journey from being a journalist to discovering her passion for martial arts and ultimately becoming a business owner. She talks about the challenges she faced in the beginning, how she overcame them, and the lessons she learned along the way.

We dive into the topic of women in martial arts and how it empowers them both physically and mentally. Rochelle shares her personal experience of being a female boxer and how it helped her build self-confidence and resilience. We also discuss how Rochelle's martial arts schools have become a safe space for young girls to learn self-defense and gain confidence.

In addition, Rochelle talks about her daughter and how she teaches her about self-defense and the importance of martial arts in her life. We even have some fun anecdotes, like who is mom's favorite, and how martial arts has impacted our family dynamic.

If you're a martial arts enthusiast or someone looking to start a business in this field, this episode is a must-listen. Tune in to learn from Rochelle's experiences and gain insights into the business side of running a martial arts school.

Questions?

Email: matthew@doubleyourdojo.com

Instagram: @blackbeltbrenner1

Prepare to be inspired as Pete shares his extraordinary journey, starting from humble beginnings in a trailer park to building a thriving martial art school.

In the first segment, Pete opens up about his childhood and how martial arts became his escape from the challenges he faced. He highlights the pivotal role played by his mentor, Ricardo Almeida, in shaping his skills and mindset.

Pete delves into a fascinating aspect of his business: the decision to rebrand from Brazilian Jiu Jitsu to simply Jiu Jitsu. He explains the reasoning behind this strategic move and the outcomes it brought to his school's positioning and marketing efforts.

Lastly, Pete sheds light on the process of creating a team of high-level instructors. He shares valuable insights on attracting and retaining talented individuals who contribute to the growth and success of his school. Listeners will gain valuable tips and strategies for building a strong team of instructors in their own martial arts schools.

Join Matthew and Pete in this insightful episode as they discuss the trials and triumphs of Pete's journey, highlighting the resilience, determination, and entrepreneurial spirit required to build a thriving martial arts business. Whether you're a martial arts enthusiast or an aspiring business owner, this episode is sure to leave you motivated and inspired to pursue your goals with passion and tenacity.

They discuss the key factors that contribute to the success of martial arts schools, including financial stability, student success, and community engagement. Shorten the learning curve by applying these principles.

Jason emphasizes the importance of putting people first and creating a positive and supportive environment for students and staff.

He also shares his experience in building a strong team of instructors and the value of hiring from within.

The conversation touches on various topics such as the evolution of the martial arts industry, the challenges of running a small business, and the personal growth that comes from martial arts training.

Want to grow your school organically without relying on a website or facebook ads? I help school owners earn 90 students in 120 days- without spending a dime on ads. Email me matthew@doubleyourdojo.com

Email Jason: MasterMotivationPodcast@gmail.com

In this episode, Matthew and Solomon Brenner discuss the journey of scaling martial arts schools, focusing on the transition from the Builder Phase to the Scaler Phase.

Revenue Range: $30K–$50K/month
Focus: Build the machine. Stop being the machine.

• Key Responsibilities:
• Full-time team roles (head instructor, program director, admin)
• Dialing in retention and pricing for profitability
• Weekly team meetings and accountability systems
• Must Master:
• Staff development
• Metrics tracking (conversion rates, attrition rates, per-student value)
• Leading vs. doing

We'll have a follow up episode for...

Level 4: The CEO Phase

Revenue Range: $50K–$83K/month

Stay tuned..

He discusses how he started as a student and eventually became a teacher, the challenges he faced when purchasing his first school, and the importance of financial literacy in running a successful business.

Seth also talks about the lessons he learned from his financial course, including tax strategies and retirement planning.

He shares his perspective on expanding his business and the difficulties he encountered with staff turnover.

In this conversation, Matt and Seth discuss various topics related to running martial arts businesses and personal life. They talk about the importance of avoiding mistakes and the strategies they use to retain employees, such as offering equity partnerships.

They also discuss the significance of involving spouses in the hiring process and the challenges of balancing work and family life.

The conversation then shifts to personal matters, including their decisions to have children and pursue dual citizenship in other countries. Seth shares his experience of adopting children from South Korea, while Matt discusses his efforts to obtain German citizenship.

They also touch on their approaches to personal finance, including the use of credit cards and real estate investments.

James shares his evolution from earning a black belt in the early '80s to building and selling USA Martial Arts for over $1 million and his wife’s success with Rockstar Martial Arts, a boutique martial arts franchise designed for affluent moms and their kids.

James discusses the structuring of business sales, training and mentorship, and transitioning to multiple gym ownership.

Additionally, he delves into his shift towards real estate investment, inspired by 'Rich Dad, Poor Dad,' focusing on luxury residential properties.

He emphasizes debt-free investments and provides contact information, while Matthew promotes a growth strategy, the Triangle Codex, for martial arts schools.

______

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Stephanie and Marc share their step-by-step process for investing in real estate, including how to find a good agent, what to look for in a real estate investment, and the common mistakes to avoid. They also provide valuable insights into how to determine whether a property will be a good investment or a money pit.

In addition to their expertise in real estate, Stephanie and Marc have some entertaining anecdotes to share about crazy situations they have encountered during showings. You won't want to miss their stories of walking into unexpected situations!

Finally, Stephanie shares how she started taking martial arts lessons and the benefits it has brought her both personally and professionally. She discusses how the discipline and focus she has gained through martial arts has helped her in her career as a real estate agent.

Whether you're a martial arts school owner looking to diversify your investments or an entrepreneur looking to build your net worth, this episode is packed with valuable insights and practical tips.

Questions?

Email: matthew@doubleyourdojo.com

Instagram: @blackbeltbrenner1

The conversation also delves into the challenges of running martial arts schools, the benefits of a licensing model over franchising, and the significance of mentorship and continuous learning. Metzger shares insights on commercial real estate investments and the importance of adapting to changes in the industry, including the use of technology and self-review practices. The episode concludes with Metzger's recommendations for aspiring martial arts school owners.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

The discussion covers Mike's early inspirations, his journey from martial arts student to world champion competitor, running his own school, and eventually transitioning to Hollywood.

Mike shares insights into his contributions to major productions, especially his work with David Leitch and Kelly McCormick.

He also discusses the importance of storytelling in martial arts, the evolving landscape of martial arts popularity, and his approach to continuous personal and professional development.

The interview concludes with Mike reflecting on the significance of mentors and his passion for helping others unlock their potential.

You can contact Mike through email xmachat@gmail.com

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? https://www.doubleyourdojo.com/⁠https://www.doubleyourdojo.com/⁠

To contact Mike, email him xmachat@gmail.com

or visit..

https://michael-chaturantabut.mykajabi.com/Join-Success-Starter

Whether you're just starting out or you're already making over $50K/month, you'll walk away with actionable strategies tailored to your school’s growth stage.

From the Hustler Phase ($0–$10K/month) to the CEO Phase ($50K–$83K+/month), they break down the exact skills, systems, and mindset shifts required to grow a 7-figure martial arts business. They share personal stories from their journey scaling Action Karate to over 30 locations and $12M/year, plus what mistakes to avoid and what to focus on at each level of growth.

Perfect for school owners looking to:

• Increase student enrollment without relying on Facebook ads

• Improve retention with better systems and staff development

• Build a leadership team that runs your school when you're not there

• Stop feeling stuck at 100–150 students and finally break through

• Turn a small martial arts school into a million-dollar lifestyle business

If you're serious about growing your school and want to know how top-performing school owners are doing it without gimmicks, listen to this episode.

👉 Subscribe for more episodes on martial arts business coaching, student retention, marketing, team building, and leadership development.

This episode is part 1, part 2 will be released later for $30K+ schools and $50K+ schools.

They also delve into the importance of updating martial arts curriculum and removing traditional elements to create a more effective and engaging experience for students. If you are shackled by tradition, this episode is not for you.

The conversation highlights the challenges of managing people and the financial aspects of running multiple businesses.

Overall, the conversation emphasizes the need for continuous improvement and staying ahead of industry trends.

Adam also discusses the importance of asset protection and working with an estate planning attorney. He emphasizes the need to be educated on legal matters and understand the why behind certain decisions.

Matthew also shares his approach to tax savings and financial planning, highlighting strategies such as the Augusta rule and paying children and investing in IRAs.

Adam provides insights into maintaining a healthy relationship with family while managing multiple business ventures. He discusses his favorite luxury item, his travel experiences, and his plans for new ventures and kickboxing. Finally, he shares the books that have had the most significant impact on his career.

Find Adam on instagram @adamkifer

Checkout his website here: https://www.relentlessmediaagency.com/

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

Learn the core values, strategies, and systems she used to scale her business, the role of organic lead generation, and how embracing AI and innovative marketing can take your school to new heights. Whether you're just starting or looking to elevate your school to the next level, this episode is packed with actionable insights to help you achieve your goals. Don’t miss out on learning from one of the top industry leaders. Subscribe for more business insights and success stories!

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools?

Follow Matthew on Instagram here: ⁠@blackbeltbrenner1⁠If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works?

⁠https://www.doubleyourdojo.com/⁠⁠

The discussion delves into Master Clark's innovative business strategies for running 16 martial arts schools, including his revenue-sharing model, the emphasis on instructor development, and employee financial planning.

Additionally, it explores his long-term goals for school expansion, personal habits for success, and his health and longevity investments.

The script also touches on broader martial arts entrepreneurship, covering various growth models like licensing, franchising, and consulting, and the importance of aligning these with one's personality.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? https://www.doubleyourdojo.com/⁠

So what is more valuable than money?

Get your pen out people! If you are a business owner, you are going to want to take notes.

His rules for relationships and customer connection will have you buzzing.

George shares his personal journey and how he ended up in the martial arts world. He emphasizes the importance of building relationships with martial arts students and avoiding common mistakes

The key themes of the conversation are building strong relationships, prioritizing the human element, and the importance of communication.

He discusses the different personality types of customers and how to cater to their specific needs.

Matthew also highlights the significance of acknowledging, preparing, projecting, pre-handling objections, and exciting customers in every interaction. He shares personal experiences and insights on topics such as trauma, healing, and the power of perspective.

Resources:

For the Customer Journey Training - https://mindofgeorge.com/customerjourney/

For the alliance - https://mindofgeorge.com/rbaa/

IG - @itsgeorgebryant

The mistakes George taught on the podcast - https://vimeo.com/932904721/edf1426d86

Books George recommends:

The Declarative Handbook... By Linda Murphy

The Catalyst... John Berger

Want to grow your school organically without relying on a website or facebook ads? I help school owners earn 90 students in 120 days- without spending a dime on ads.

Email me matthew@doubleyourdojo.com

Their mission is clear: to provide creators, musicians, and artists with the essential support and resources they need to monetize their talents and achieve success.

Dave shares his journey as an entrepreneur, discussing the challenges he faced while building a platform that empowers artists and fosters collaboration.

We delve into the core values of Rec Philly and explore how they are shaping the future of the creative industry.

We also discuss what people don't tell you about the hardships of entrepreneurship.

But it's not all business! In this engaging conversation, we also take a break from the hustle and talk about the great outdoors. Dave and our host share their favorite hiking spots across the United States, unveiling some hidden gems and breathtaking vistas.

Discover new trails to explore and gain insights into the mind of a young entrepreneur who is changing the game for artists everywhere.

Tune in to this episode for a glimpse into the world of creativity, entrepreneurship, and the beauty of the American wilderness, all in one exciting conversation. Don't miss this opportunity to learn from a Forbes 30 Under 30 honoree and get inspired by the resilience of the creative spirit.Follow me @blackbeltbrenner1 on instagram

Steve and Matthew start by exploring the common digital marketing mistakes business owners make. They discuss the pitfalls that can sink your online marketing efforts and how to avoid them. From chasing every new social media trend to neglecting your website's user experience, Steve offers invaluable guidance to keep your business on the right track.

Branding is a buzzword in marketing, but Steve breaks down why it's more than just a trendy concept. He shares stories of how his agency, Bowtie Social, has helped businesses transform their brand presence and why a strong brand is the key to standing out in a crowded digital marketplace.

But it doesn't stop there. Steve and Matthew also delve into the importance of knowing where your target customers congregate online. Discover the tools and strategies to pinpoint the online spaces where your audience hangs out, making your marketing efforts more effective and efficient.

And if you thought this episode was all business, think again. Steve candidly shares a humorous anecdote about a personal experience on how NOT to talk to your wife, showcasing the importance of effective communication skills, which are surprisingly relevant in both personal and professional settings.

Tune in to this episode to gain insights from a seasoned digital marketing pro, learn from his experiences, and discover the strategies that can take your marketing efforts to the next level. Whether you're a business owner looking to enhance your digital presence or a marketing enthusiast, this episode is packed with actionable advice you won't want to miss. Join us and sharpen your marketing skills with Steve Cassano of Bowtie Social!

We delve into his background in youth ministry and how it influenced his approach to designing a curriculum that not only teaches martial arts but also instills important values in his students. He shares his insights on the importance of finding a balance between martial arts instruction and character development in order to create well-rounded students.

Our guest also shares a challenging experience he faced when one of his employees ran away with $20,000, and when he had to fire a full-time employee who "teed off" on a 13 year old student during sparring.

He tells us how he handled the situation, the lessons he learned, and how he was able to bounce back from this setback.

Whether you're a martial arts school owner or an entrepreneur looking for inspiration, this episode is a must-listen. Our guest's story and insights are sure to inspire and motivate you on your own journey towards business success.

Questions?

Email: matthew@doubleyourdojo.com

Instagram: @blackbeltbrenner1

You'll find out..

• The common mistakes that most small businesses make when it comes to marketing
• Why he got kicked out of  school- this story is nuts
• How he gets inspiration from Jay-z

and so much more...

This one was very entertaining to record, Nick has unlimited fun stories. 

In this show, you'll hear from Michael McCreery, who runs 7 Action Karate locations in the suburbs of Philadelphia. 

He was a busy Dad, made a professional wage working full-time hours, and had ZERO prior martial arts experience. But the vision of a career in martial arts overpowered all of that, and his life completely changed when a new opportunity arose that he NEVER considered. 

You'll hear how HE was recruited from a parent- then instructor- then a school owner in just a couple years, and helped expand our organization and grow our family of schools. 

If you want to scale your martial arts organization, this is a MUST listen. 

So they decided to build woman’s gear that made sense for women's bodies, that is fashionable, fitting, and durable.

Maya shares her journey in martial arts and the challenges women face in combat sports.

She discusses the need for better gear designed specifically for women and the importance of creating a supportive and inclusive community.

Maya emphasizes the benefits of jiu-jitsu for women, including increased confidence and the ability to be present in the moment. She also highlights the importance of building trust and providing value to customers in order to grow a successful business.

Maya also discusses the process of starting a business and finding the right audience, as well as the significance of growing an online presence. She highlights the importance of meeting customers where they are and leading with value to build a community.

She also discusses the realities and challenges of entrepreneurship, including dealing with rejection and loneliness.

You can find Alchemize Fightwear here: https://alchemizefightwear.com/

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

This episode is a valuable resource for gym owners looking to safeguard their assets and ensure business compliance.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools?

Follow Matthew on Instagram here: ⁠@blackbeltbrenner1

⁠If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works?

⁠https://www.doubleyourdojo.com/⁠⁠

Visit gymlawyers.com for a free con consolation with Matt.

Follow Adam @adam_skovacs

Follow Matthew @blackbeltbrenner1

Chris discusses his role within the Bill 'Superfoot' Wallace organization, focusing on integrating martial arts curriculum with leadership and business training.

The conversation highlights the effect of COVID-19 on training practices, emphasizing inventive virtual solutions. Additionally, Chris shares his journey into public speaking, using his martial arts background to motivate others.

The episode also recounts a significant childhood lesson on belief and support, touching on efficient business management tools like Outlook and Kajabi, and the importance of delegation for business growth.

Chris recommends 'The E-Myth' for business owners and ends by encouraging listeners to reach out for further engagement.

You can find Chris on his website: https://www.chrisnatzke.com/

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? https://www.doubleyourdojo.com/⁠

Matt Page also shares how he grew a massive following, and how you can do the same for your business.

Follow Matt Page on instagram here: @masterameriken

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

From starting his first martial arts school to opening a second location, Shane discusses the highs and lows of running a martial arts business.

Shane emphasizes the importance of transparency and relatability in connecting with others.

In this conversation, Matthew Brenner and Shane Tossel discuss various topics related to business and personal growth.

They touch on the devastating loss Matthew experienced when a publicly trading company he invested in went bankrupt.

They also discuss the challenges of consulting, including being patient and dealing with clients who don't take action.

The importance of listening and the struggle of implementing change are also explored. Shane shares the book that was most instrumental in his career.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

Follow @blackbeltbrenner1

Learn the 3 pillars of the Triangle Codex system that Matthew uses with clients to enroll new students from schools, daycares, and businesses.

If you want to learn how to scale your schools past 1 location or create one HIGHLY profitable school, this episode is for you.

They discuss their strategy for instructor pay, how to keep business and family relationships healthy without killing each other, and what to think about BEFORE opening your 2nd location.

He's been training in martial arts since he was 5, but he never imagined he would make it into a career.

In this episode you'll discover

- The insane age he started his first school

- How he got seed funding

- How he made $100,000 before graduating college

- The type of "vision casting" that inspired him as a young instructor to open up a school

- How long it took him to become "successful"

- How he leveraged one school into multiple, here's what he's doing next

- Dealing with underperforming employees

- The mindset needed to create a successful business

- Why he was embarrassed telling his girlfriend what he did for a living

- What he did to buy a $480K+ house before his 25th birthday

Questions?

Email: matthew@doubleyourdojo.com

Instagram: @blackbeltbrenner1

From the importance of data-driven retention strategies to balancing passion and profit, GMP shares his experiences and insights for martial arts school owners. You’ll also hear about the power of emotional connections, the need for scientific solutions in the martial arts industry, and how to scale your school with intention and purpose.

This episode is packed with advice, whether you're a martial arts school owner or an entrepreneur looking for ways to optimize and grow. Tune in to learn how to combine tradition, technology, and business acumen to thrive in today’s competitive landscape.

Topics Covered:

• Balancing entrepreneurship and martial arts passion
• Retention strategies vs. chasing new leads
• Insights from SPARK Membership’s data-driven solutions
• Grandmaster Park’s journey from martial artist to entrepreneur
• Why aesthetics and first impressions matter for your school

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Donovan discusses the challenges and strategies involved in scaling his business, including instructor recruitment, operational management, and real estate considerations.

The conversation provides valuable insights for anyone looking to grow a martial arts school or similar business.

His five Taekwondo schools in Western New York were serving over 1,700 active students, with a proven team, decades of experience, and a reputation as one of the region’s most established operators. But despite that, Michael knew there was more potential, especially with organic marketing. 

“We were doing pretty well… but I knew there was still more juice in the lemon,” he said.

Although his schools had tried school and daycare programs before, they never found a consistent, scalable system that worked across all five locations without burning out the staff.

Yes, he got new students from doing school programs, and working with some daycares, but he knew there was more potential. 

It’s not about changing everything, it’s about small adjustments. Small hinges swing big doors. 

That’s when Michael scheduled a discovery call to learn more about the Triangle Codex.

Together, we helped his team:

✅ Build a fresh “Hit List” of overlooked daycares, afterschool programs, and third-party providers ✅ Simplify his outreach and program setup to avoid exhausting his team ✅ Refine his white belt graduation flow to increase conversions ✅ Train his staff (across all five schools) to enroll students consistently, without relying on leads from ads

The result?

📈 400+ new leads (worth $20,000+ in ad spend value) 📈 61 new students enrolled and counting 📈 $146,000+ in projected new revenue THIS YEAR 📈 26 school programs set up through a single third-party partnership 📈 51 New Strategic Partnerships in the education system. 

And they’re just getting started.

If you're tired of hearing “we're doing the best we can with the leads we have,” this is your sign to start giving your team the tools to create their own.

Should you run ads for your school? Yes, but that shouldn’t be your only source of new students. A strong team knows how to go out and recruit new students, even if the pipeline is dry. 

Grab your ticket to see Andy Elliott, Aaron, and I speak here: https://rise720.com

Use code "Brenner" at checkout for $200 OFF

They discuss the benefits of design services for small businesses, the process of working with professional athletes, and the importance of branding and website design.

Hannah shares her experiences working with high-profile clients and the timeline and pricing structure of design projects.

He discusses his mentors, his move to the United States, and the challenges he faced along the way.

He emphasizes the importance of finding reliable partners and operators when expanding to new locations. Master Von Schmeling also shares insights on pricing, marketing, and the key factors he considers when purchasing existing schools.

He believes in the power of the capitalist system and the ability to succeed in a competitive market.

He emphasizes the importance of innovation, marketing, and continuous learning in order to stay competitive and avoid stagnation.

He shares his experiences with different partnership structures for new schools, and explains how he motivates his partners to continue growing.

Master Von Schmeling also discusses the importance of finding the right mentor or coach, someone who has sustainable results and represents what they teach. He highlights the value of investing in education and the need for accountability and community in order to succeed.

Want to grow your school organically without relying on a website or facebook ads? I help school owners earn 90 students in 120 days- without spending a dime on ads.

Email me matthew@doubleyourdojo.com

Matthew Brenner interviews Jason Purcell, a successful martial arts school owner in Seattle, who shares insights on how to effectively use birthday parties as a marketing tool to enroll new students. It's the main marketing strategy Jason used to scale to $135K per month in recurring gross revenue.

He provides detailed strategies for creating engaging birthday party experiences that not only entertain children but also promote the school's values and programs to parents, so the guests turn into new students.

💥 Whether you think your area is too tough, or you’ve been burned by programs that didn’t convert, this episode is for you. Learn how to hack your way into local schools, convert 1-3% of students into paying members, and avoid burnout while growing your school. Don’t let these myths hold you back.

I can't tell you how many times i've heard this from Martial Arts school owners. 

They want their staff to run their school like an owner, but pay them like supermarket checkout clerk. 

If you want to know what our training process looks like from A-Z, and how we take people from student to independent school operator, this episode is for you. 

You'll get a peak behind the curtain to see what those steps look like, so you can copy it in your Martial Arts organization. 

She started as a martial arts student and eventually became the first female head instructor of a Taekwondo school. After falling in love with Jiu-Jitsu, she opened her own martial arts school, Gracie Pak MMA.

Later, she partnered with the Martial Arts Industry Association to offer digital marketing services to martial arts school owners, leading to the creation of Grow Pro Agency.

Cris emphasizes the importance of customer service and building a strong U.S. based local team.

She also discusses the significance of setting goals and practicing gratitude.

They discuss various topics, including financial literacy, the power of AI, and their goals for the future.

You can find Cris here:

Grow Pro Agency website: https://growproagency.com/

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

In a candid conversation, we dive deep into the world of modern Jiu Jitsu schools, examining the common pitfalls and misconceptions that many academies stumble upon. Josh shares his valuable insights into what it truly takes to create a thriving Jiu Jitsu community and foster a positive learning environment.

But that's not all! We also explore the unique dynamics of running a business alongside his wife, uncovering the challenges, rewards, and secrets to their successful partnership.

And, for a delightful twist, Josh opens up about his unexpected obsession with cats, offering a glimpse into the fascinating intersection of martial arts and feline fascination. You won't want to miss this episode filled with valuable life lessons, business insights, and a charmingly unexpected cat connection!

Questions? DM me @blackbeltbrenner1 on instagram Josh Vogel DM him @theslothresport on instagram

Chris shares insights on breaking into the homeschool market, building relationships with associations, and creating a unique online training experience that caters to families. He discusses the importance of accessibility in pricing and how to expand reach beyond local communities.

The conversation provides valuable strategies for martial arts school owners looking to grow their programs online.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals.

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Rob Ingram, founder of @McDojoLife on instagram,(550K Followers), shares his journey in martial arts and how he started exposing frauds in the industry.

He discusses his experience with bullying and how martial arts helped him gain confidence.

He explains how McDojoLife became a full-time venture and how he monetizes it.

We also talk about the real-life consequences of exposing fraudulent martial arts instructors. He shares a personal experience of being sued for defamation by an instructor who had a registered sex offender at his facility.

The importance of background checks and safety measures in martial arts schools is emphasized, with Matthew highlighting the need for local and federal background checks, cameras, and audio surveillance.

He also discusses the need for measurable standards in the martial arts industry and the importance of running a martial arts school as a business.

The conversation concludes with a reflection on the role and responsibility of martial arts instructors and the impact they can make.

Takeaways

• Martial arts can be a powerful tool for building confidence and self-defense skills.
• Exposing frauds and unethical practices in the martial arts industry is important for the safety and integrity of the community.
• Engaging with followers and listening to their feedback is crucial for growing a social media platform.
• Diversifying income streams and adapting to new social media platforms are key to monetizing a social media presence.
• Background checks and safety measures, such as local and federal background checks, cameras, and audio surveillance, are crucial in martial arts schools to protect students and instructors.
• Measurable standards, including verifiable lineage and business management, are important in the martial arts industry.
• Martial arts instructors have a responsibility to run their schools as businesses and prioritize the safety and well-being of their students.

Chapter breakdown

• Introduction and Martial Arts Background
• 02:17Bullying and Starting Martial Arts
• 09:24The Incident at School
• 11:49Transition to Teaching Martial Arts
• 26:57Starting McDojo Life
• 29:17Monetizing McDojo Life
• 38:15Transitioning to Full-Time McDojo Life
• 41:31Consulting and Growing Social Media
• 43:56Real-life Consequences of Exposing Fraudulent Martial Arts Instructors
• 46:13The Importance of Background Checks and Safety Measures in Martial Arts Schools
• 48:34The Need for Measurable Standards in the Martial Arts Industry
• 50:28The Business Side of Martial Arts and the Responsibility of Instructors
• 51:49The Importance of Safety Measures and Preparedness in Martial Arts Schools
• 53:17The Role and Responsibility of Martial Arts Instructors
• 53:46Embracing the Journey and Making a Positive Impact

Melody Johnson is a child development expert and founder of SKILLZ, a child development program designed to help martial arts teachers motivate their students to become the the best version of themselves, using science backed strategies.

In this episode, Melody discusses her brain bank theory, which emphasizes the importance of making deposits and withdrawals in our mental resources.

She explains that deposits can be made through activities such as getting quality sleep, exercising, eating well, learning, and connecting with others. Johnson also highlights the significance of building connection with children and making more deposits than withdrawals in their brain banks.

She suggests being attuned to a child's nature and developmental needs, as well as empowering them to make choices. Additionally, Johnson emphasizes the importance of self-care and making deposits in our own brain banks.

She delves into the concept of behavior by fear versus behavior by desire and how it applies to teaching martial arts. Melody also shares insights on coaching her son's flag football team.

She discusses the effects of COVID-19 on children and offers advice on building positive conversations.

Takeaways

• Make deposits in your brain bank through activities like getting quality sleep, exercising, eating well, learning, and connecting with others.
• Build connection with children to make deposits in their brain banks and empower them to make choices.
• Be attuned to a child's nature and developmental needs, and avoid overstimulating introverts or under-stimulating extroverts.
• Practice self-care and make deposits in your own brain bank to avoid burnout. Active service can create a warm feeling and provide a sense of fulfillment.
• Understanding the love languages of others can improve relationships.
• Theory X and Theory Y CEOs have different approaches to leadership and employee behavior.
• Teaching behavior by desire is more effective than teaching behavior by fear.
• Positive conversations and emotional awareness are crucial for child development.
• Giving children options to earn their belt can increase their motivation and sense of accomplishment.

Chapters

00:00 Introduction and Background

01:27 The Brain Bank Theory

06:34 Making Deposits in Children's Brain Banks

07:27 Building Connection with Your Child

08:50 Making Deposits in Others' Brain Banks

09:19 Self-Care and Making Deposits for Yourself

13:23 Understanding Your Child's Nature

16:11 Attunement and Empowering Your Child

23:22 Balancing Deposits and Withdrawals

26:39 Energizing Activities and Recharging

29:44 Love Languages and Acts of Service

30:12 The Power of Active Service

30:57 The Five Love Languages

31:26 Theory X and Theory Y CEOs

32:25 Behavior by Fear vs. Behavior by Desire

33:23 Teaching Positive Behavior in Martial Arts

35:16 Using Trickery to Teach Focus

36:13 Coaching Youth Sports

37:12 Building Behavior by Desire

38:09 Understanding Child Development

41:02 The Impact of Negative Parenting

45:48 The Effects of COVID-19 on Children

46:43 The Importance of Positive Conversations

47:39 The Influence of Parental Conversations

48:09 Helping Children Earn Their White Belt

51:13 Building Behavior by Fear vs. Building Behavior by Desire

52:10 The Impact of Punishment on Identity

55:30 Giving Children Options to Earn Their Belt

58:54 Connecting with Melody Johnson

59:24 Recommendation for Martial Arts Schools

You can contact Melody here: melodyjohnson@skillzworldwide.com

Join her free facebook group here: Melody Johnson's Free SKILLZ Tips

Follow me on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

They discuss various topics related to martial arts instruction, including his stealth strategy for how to keep kids engaged during camps, the challenges of changing instructors, the impact of martial arts on students' lives, and the importance of memorable moments in martial arts.

James shares a story about an unfortunate incident at his Brooklyn school and highlights the importance of staff training and certification. He also discusses his decision to join Double Your Dojo for coaching and the impact it has had on his school's growth.

The conversation explores the value of martial arts, the importance of physical representation in training, the journey of discovering martial arts as a career, the impact of martial arts on personal growth, and the connection between art and martial arts.

Takeaways

• The challenges of instructor changes and the importance of transitioning instructors in martial arts schools.
• Martial arts can have a significant impact on students' lives, providing them with confidence, discipline, and valuable life skills.
• Creating memorable moments and experiences for students is crucial for retention and long-term success.
• Staff training and certification are essential for improving the quality of instruction and creating a cohesive team.
• Financial growth is important for the sustainability and future development of martial arts schools. Martial arts provides valuable mental and physical benefits that may not be immediately recognized.
• Physical representation of training, such as equipment and branded merchandise, can enhance motivation and commitment.
• Martial arts can be a transformative career path, even for those who did not start training until adulthood.
• Martial arts can help individuals overcome fear and develop confidence in various aspects of life.
• Artistic skills can complement and enhance one's martial arts practice.
• 
  
• Chapters

00:00 Engaging Kids with Fights on YouTube

01:22 Introduction to Ambition Martial Arts

02:19 An Unfortunate Incident at the Brooklyn School

03:14 The Impact of Martial Arts on Students' Lives

07:30 The Challenges of Working with Parents

09:20 The Debate on Instructors' Physical Fitness

10:47 The Importance of Transitioning Instructors

13:09 The Long-Term Commitment of Martial Arts Training

15:35 The Challenges of Instructor Changes

17:03 The Impact of Martial Arts on Students' Lives

19:27 The Importance of Memorable Moments in Martial Arts

21:54 The Challenges of Staff Training

23:20 The Impact of Implementing Staff Certification

31:52 The Decision to Join W.O.Dojo

37:26 The Importance of Customized Coaching

40:14 The Impact of Staff Training and Certification

45:18 The Importance of Financial Growth in Martial Arts

46:45 Recognizing the Value of Martial Arts

50:02 The Importance of Physical Representation in Training

51:22 Discovering Martial Arts as a Career

55:40 The Impact of Martial Arts on Personal Growth

56:36 The Connection Between Art and Martial Arts

58:57 Contact Information

Contact Matthew here:

email: matthew@doubleyourdojo.com

instagram: @blackbeltbrenner1

They discuss Stephen's background in the martial arts industry, his transition to franchising, and the pitfalls of multiple locations.

They also explore the evolution of marketing in the industry and the importance of building trust and credibility.

Stephen emphasizes the effectiveness of testimonials and community outreach in attracting new students.

Matthew Brenner discusses various aspects of running a martial arts school, including the adult market, understanding the needs of different demographics, marketing and enrollment strategies, the importance of long-term goals and retention, contracts the impact of online reviews and reputation management, different business models, and sales strategies.

He addresses misconceptions about his approach to sales and persuasion. Finally, they discuss the changing consumer tastes in martial arts and how to adapt to these trends.

Takeaways

• Franchising can be a successful strategy for expanding a martial arts school, but it's important to carefully consider the challenges and potential pitfalls.
• Effective marketing in the martial arts industry involves a combination of online and offline strategies, including community outreach and strategic partnerships.
• Building trust and credibility is crucial in attracting and retaining students. Testimonials and proof of concept are powerful tools for demonstrating the value of martial arts training.
• Sales and persuasion are essential skills for martial arts school owners and instructors. It's important to approach sales with authenticity and a focus on the needs and desires of potential students.
• Consumer tastes in martial arts may change over time, but there will always be a demand for high-quality instruction and a positive learning environment. Understanding the needs and interests of different demographics is crucial for marketing and enrollment success.
• Long-term goals and retention should be prioritized over short-term gains.
• Online reviews and reputation management play a significant role in the success of martial arts schools.
• Balancing contracts and communication is essential for maintaining strong relationships with students and parents.
• Sales strategies should focus on customer engagement and providing value.

You can find Stephen Here: martialartswealth.com

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : matthew@doubleyourdojo.com

Shawn went from marine to teaching martial arts, mainly to kids, how did that happen? 

The SOP's he learned in marine training that helped him and his wife grow their biz 

Having a "Days Without Offending Someone" sign at work 

He emphasizes the importance, as an owner and manager, of having a strong relationship with your instructors.

MJ discusses his model of running boutique martial arts schools with a focus on quality over quantity. He also shares his strategies for finding and developing instructors, managing multiple locations, and marketing to attract new members.

In this conversation, Matthew Brenner discusses marketing strategies for martial arts schools, the importance of diversifying investments, long-term investing and the compounding effect, keys to success in business, personal finance and savings, balancing personal life and business, hobbies and interests, influential books, and personal insights and beliefs.