Better Advertising with BTR Media

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What it Takes to Build a Brand on Amazon

Destaney Wishon and Justin Nuckols — Tue, 15 Jul 2025 18:14:00 GMT

Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science).

What does real brand building on Amazon look like in 2025?

They cover:

Why obsessing over your customer matters more than chasing ROAS
How AMC is helping brands become more precise
The role of entry points, lifetime value, and playbooks that actually evolve
Why creative is no longer optional and how AI is making it scalable
What modern full funnel strategy really means

Connect with Gabi on LinkedIn

https://www.linkedin.com/in/jeffreycohen/

Connect with Jeff on LinkedIn

Connect with Destaney on LinkedIn

⁠Follow Matt on Linkedin⁠ or ⁠Instagram⁠

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The Potential of Walmart Advertising with Guardian Baseball's CEO Matt Kubancik

Destaney Wishon and Justin Nuckols — Wed, 06 Mar 2024 22:02:31 GMT

#037 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival Amazon with current macroeconomics trends. Learn how his team at ⁠Guardian Baseball⁠ has found success with Walmart through developing relationships with their account managers & trial and error.

⁠Explore more on Guardian Baseball

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Your New Creative Coworker: Amazon’s Agentic Creative Studio

Destaney Wishon and Justin Nuckols — Thu, 09 Oct 2025 16:30:00 GMT

This isn’t just another AI launch. Destaney and David Meers break down Creative Studio’s new agentic experience, a major step toward fully intelligent creative production. From generating entire storyboards from a single ASIN to instantly remixing your content by audience or season, they explore how advertisers can move from idea to asset to iteration in record time. Think of it as your new creative coworker, faster, smarter, and ready to ship professional-grade videos at scale.

Connect with David on Linkedin: linkedin.com/in/meersd

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Check out Creative Studio: https://aistudio.amazon.com/

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Amazon DSP with Adam Mellott - Targeting Differences From Sponsored Display

Destaney Wishon and Justin Nuckols — Tue, 16 Aug 2022 12:00:00 GMT

#003 - Listen in as Adam Mellott of the BetterAMS team joins to share his expertise in Amazon DSP. We'll cover the similarities that Sponsored Display and DSP have in common, but more importantly, the more-precise targeting capabilities that make the DSP platform so much more powerful. We show how utilizing DSP with small differences can save tons of wasted spend both for brands that have one-time customers or customers that repeat purchases.

Follow Adam on LinkedIn here

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Creating Demand with Amazon DSP

Destaney Wishon and Justin Nuckols — Thu, 07 Aug 2025 13:00:00 GMT

Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it.

What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what’s working, what’s not, and how to avoid the trap of chasing perfect ROAS without moving real revenue.

They Cover:

Why prospecting matters way more than most brands think
The common DSP mistake that kills growth
How BTR makes AMC audiences actually scalable
What retail expansion looks like (and why clients trust BTR to lead it)

Connect with Alyssa

https://www.linkedin.com/in/alyssa-guzman-280629161/

Connect with Destaney

Learn more about BTR Media

www.btrmedia.com

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Four Pillars of Amazon: Creating Demand

Destaney Wishon and Justin Nuckols — Wed, 21 May 2025 15:04:01 GMT

In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments.

Focus of This Episode:

Why brands willingly pay for premium CPCs and how to maintain profitability despite rising ad costs.
The importance of moving beyond isolated search strategies to adopt a holistic, full-funnel approach.
Leveraging Amazon Marketing Cloud (AMC) for advanced audience targeting, optimizing your advertising spend, and enhancing campaign efficiency.
How creative advertising formats on Amazon (like Sponsored Brands Video, Sponsored Display, and streaming placements) can significantly impact your brand's performance.
The critical role of external traffic sources and multi-channel touchpoints in maximizing overall brand conversion rates.

Connect with Destaney on LinkedIn

Connect with Gabi on LinkedIn

Connect with Emery on LinkedIn

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Using Video to Improve Customer Engagement & Conversion

Destaney Wishon and Justin Nuckols — Wed, 30 Apr 2025 11:00:00 GMT

What impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool for brand engagement and customer conversion. She and Destaney cover various creative formats, from Sponsored Brand Videos to Streaming TV ads, and explain the value it brings to building brand awareness and driving sales. Emery shares her reasoning as to why brands must tailor their video content to where a customer is in their buying journey, and how to leverage Amazon Marketing Cloud insights to track the effectiveness of their video campaigns. If you’re looking for a comprehensive guide on scaling video content, aligning creative with demographic targeting, and embracing the opportunities AI has to offer, this episode is for you!

Some key points from their discussion:

Video is no longer just a supplementary advertising tool; it’s a cornerstone for engaging customers and building brand loyalty.
Advertisers need to focus on creating demand at the top of the funnel through engaging, informative video content rather than solely relying on bottom-funnel searches.
Brands should tailor video content to specific search terms and audience types to maximize conversion rates and customer interaction.
By combining video with other ad types and detailed audience targeting, brands can significantly enhance the customer journey and achieve higher returns.
As AI continues to evolve, it will play a crucial role in operational scalability, allowing for more dynamic and personalized video content creation.

https://www.btrmedia.com/getting-started/work-with-btrmedia

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Optimizing Your Amazon Ads with Data Insights

Destaney Wishon and Justin Nuckols — Thu, 22 Aug 2024 15:46:01 GMT

Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highlights the challenges brands face when managing multiple product categories on Amazon and offers practical advice on when to build in-house capabilities versus relying on external agencies or SaaS tools.

A key takeaway from the episode is Julian’s emphasis on the need for expertise in navigating Amazon's complex ecosystem. He notes that while tools like PacVue can be incredibly powerful, they require a deep understanding of Amazon advertising to be truly effective. Julian also discusses the future of Amazon Marketing Cloud (AMC) and how it can provide deeper insights into customer behavior and advertising performance, helping brands make more informed decisions.

Throughout the conversation, Julian and Destaney explore the overall landscape of e-commerce, touching on the rise of new competitors like Temu and Shein and what these changes mean for established brands. Julian expresses excitement about the potential of AMC to unlock new levels of performance and data integration, while also cautioning brands to be strategic about their investments in both upper and lower funnel marketing efforts.

Key Points Mentioned:

Importance of Expertise: Understanding Amazon's advertising ecosystem is crucial for making the most of tools like PacVue.
Data-Driven Decisions: Setting clear metrics and goals is essential for leveraging data to drive e-commerce growth.
In-House vs. Outsourcing: Julian discusses when it's beneficial to manage e-commerce efforts internally versus partnering with agencies or using SaaS tools.
Future of AMC: Amazon Marketing Cloud offers powerful insights into customer behavior and ad performance, helping brands optimize their strategies.
Impact of New Competitors: The entry of brands like Temu and Shein is changing the e-commerce landscape, requiring established brands to adapt their strategies.

Interested in discussing how to optimize your Amazon strategy? ⬇️

👋 Connect with Destaney on LinkedIn

👋 Connect with Julian on LinkedIn

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Getting Started with Amazon DSP: Key Differences from PPC

Destaney Wishon and Justin Nuckols — Thu, 02 May 2024 17:29:12 GMT

Welcome to the first episode of our Amazon DSP Series!

Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strategies used by us and the brands we partner with. Hear firsthand how custom audience building and creative strategies can significantly improve your targeting efforts.

New to DSP? Start here

A Few of the Topics Discussed:

The understanding of the DSP platform’s audience targeting and creative capabilities to be utilized effectively, differentiating it from your PPC advertising strategy.
Custom audience building in DSP and the ability for brands to reach users based on specific behaviors, lifestyles, and purchase history, which is updated about every 8 seconds.
Accessibility of DSP through agencies like BTR Media, with lower financial barriers compared to direct Amazon self-service.
How DSP allows brands to advertise beyond the Amazon website using Amazon's first-party data, targeting potential customers on Amazon-owned and third-party websites.
The integration of DSP and existing PPC strategies and creating a cohesive advertising approach that maximizes brand exposure and customer acquisition efficiency.

⁠Follow Sean Riley on LinkedIn⁠

➡️ Connect with Adam on LinkedIn

➡️ Connect with Justin on LinkedIn

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DUDE Wipes: Show Your Brand, Get On Their Butts with Sean Riley

Destaney Wishon and Justin Nuckols — Fri, 09 Feb 2024 00:42:39 GMT

#035 - We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as ⁠putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts⁠. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double down on winners to grow the product catalog.

Connect with ⁠Justin⁠ & ⁠Destaney⁠ on LinkedIn

Learn More About BTR Media

Key Takeaways:

Authentic and disruptive ideas often arise from outsiders with no prior industry experience; execution and scaling are crucial for success.
Guerrilla marketing techniques provide cost-effective, impactful brand exposure and can lead to viral moments.
Establishing a brand on Amazon is essential for exposure in the current e-commerce landscape, and subscribe-and-save features can significantly boost customer lifetime value.
It is important to continuously evaluate product offerings, double down on what works, and fearlessly cut what doesn't.
The future of e-commerce is increasingly brand-focused, with consumers seeking quality and authenticity over sheer quantity.

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Brand Building on Amazon: The Simple Modern Journey with Bryan Porter

Destaney Wishon and Justin Nuckols — Thu, 19 Oct 2023 17:32:08 GMT

#028 - In this episode of the Better Advertising with Better AMS podcast, host Destaney Wishon interviews Bryan Porter, co-founder of Simple Modern. They discuss the importance of building a brand on Amazon, the evolution of Simple Modern's brand strategy, and the role of advertising in their growth. Bryan shares insights on how they have honed in on their brand angle, the value of high-quality content in product listings, and the impact of packaging on the customer experience. He also discusses the transition from a tactical approach to advertising to a more long-term, strategic mindset. Brian highlights the importance of balancing short-term profitability with long-term brand building and the role of advertising in achieving organic rankings. He shares his experiences with different types of Amazon advertising, including branded, competitor, and generic keywords, and the value of influencer marketing. Bryan also discusses their plans to expand into higher-end retail channels and the challenges of balancing leadership and industry expertise.

Key Takeaways:

Building a brand on Amazon is essential for long-term success and differentiation from competitors.
High-quality content, including imagery and packaging, helps to create a positive customer experience and build trust in the brand.
Balancing short-term profitability with long-term brand building is crucial for sustainable growth.
Different types of Amazon advertising, such as branded, competitor, and generic keywords, have varying levels of impact and value.
Influencer marketing can be a powerful tool for driving sales and increasing brand awareness.
Expanding into higher-end retail channels requires a focus on product differentiation and pricing strategies.
Balancing leadership and industry expertise is a challenge that requires building a strong team and leveraging individual strengths.

Check out Simple Modern's newest product (Voyager Tumbler with 360° Lid)

Follow Bryan on LinkedIn

Simple Modern Website

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The Foundation we Built in 2025

Destaney Wishon and Justin Nuckols — Tue, 16 Dec 2025 14:00:00 GMT

A candid 2025 recap with Destaney and Alex on what it actually took to scale BTR, from investing in A-players and internal tech to protecting culture in a fast-moving industry.

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How to Win with Video Ads on Amazon

Destaney Wishon and Justin Nuckols — Thu, 11 Jul 2024 10:00:00 GMT

#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing content for specific placements, and tips for maximizing video performance. Emery shares her insights on setting up strategic campaigns and the growing importance of video in brand building. Whether you're just starting out with Amazon video advertising or looking to refine your strategies, this episode is for you!

In this episode, we cover ⬇️

The latest trends in Amazon video advertising.
How to create video content that grabs attention and drives more clicks.
The importance of tailoring videos for different placements like Sponsored Brands and Product Detail Pages.
Practical tips for using UGC and short-form video content.
Future predictions for video in e-commerce.

Resources ⬇️

➡️ Learn more about VideoFresh

https://www.linkedin.com/in/rob-hahn-12136736/

➡️ Connect with Rob

➡️ Connect with Justin

➡️ Connect with Emery

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Four Pillars of Amazon: Supply Chain Strategy

Destaney Wishon and Justin Nuckols — Wed, 21 May 2025 15:04:27 GMT

Destaney and Gabi welcome Rob Hahn, COO of Pattern, for the final episode of The Four Pillars of Amazon mini-series! They're covering the important yet challenging world of Amazon operations, supply chain difficulties, and the growing changes Amazon has experienced over the years. Rob shares his great background from early days at Amazon to pivotal roles at Whitebox and Pattern, highlighting critical strategies for brands to effectively navigate Amazon’s dynamic operational landscape.

Focus of This Episode:

Insights on the evolution and increasing complexity of Amazon’s supply chain.
Advice on managing inventory, regionalization, and reducing logistics costs.
Strategies for maintaining competitive edge through efficient operational practices.
Real-world examples demonstrating successful supply chain management.

Connect with Rob Hahn on LinkedIn

Connect with Destaney on LinkedIn

Connect with Gabi on LinkedIn

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Four Pillars of Amazon: What Amazon Really Wants

Destaney Wishon and Justin Nuckols — Wed, 21 May 2025 15:03:47 GMT

This is episode one of our "Four Pillars of Amazon" Mini-Series, hosted by Destaney Wishon and Gabi Viljoen, MBA.

A main topic throughout this episode is Amazon’s growth from “The Everything Store” to “The Everyday Store”. With both of them having long term experience working with Amazon, they discuss the multiple shifts that shaped Amazon’s commitment to better consumer experiences, the impact of post-COVID shopping behaviors, the importance of optimizing your digital shelf and leveraging reviews, and what strategies are the most effective for managing assortment, pricing, and SKU differentiation.

Focus of This Episode:

Amazon's shift towards targeted, everyday consumer experiences
Impact of post-COVID consumer shopping behaviors on online retail
Importance of optimizing your digital shelf and leveraging reviews
Effective strategies for managing assortment, pricing, and SKU differentiation

Connect with Destaney on LinkedIn

Connect with Gabi on LinkedIn

Connect with Kate on LinkedIn

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Launching a Niche Amazon Brand

Destaney Wishon and Justin Nuckols — Thu, 24 Apr 2025 16:47:08 GMT

How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche demand identified on Amazon, and her strategic use of Amazon's tools for brand discovery and audience engagement. They further explore how a data-driven approach, supported by user-generated content (UGC) and influencer partnerships, has propelled REBRelief into the spotlight and garnered attention from high-profile figures. Kate also shares her strategies to navigate challenges in inventory management, advertising, and audience targeting.

"Anyone has the opportunity to succeed–it's having the confidence to do it and figure it out along the way." - Destaney Wishon

Some of their main points:

Utilizing Amazon's search rank tools and Creator Connections can transform product launches by enhancing visibility and optimizing audience targeting.
Emphasize the importance of differentiating advertising content based on customer readiness, especially with video content across various platforms.
Engaging with and learning from supportive communities, particularly within niche markets, can provide instrumental help and opportunities.
Managing logistics and inventory presents significant challenges as a solo entrepreneur, but is crucial for sustained growth.

Learn more about REB Relief

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The Power of Non-Branded Strategy

Destaney Wishon and Justin Nuckols — Fri, 14 Feb 2025 12:30:00 GMT

Episode #069 - Can brands harness adaptable advertising techniques to drive profitability while still cultivating a recognizable brand presence across digital marketplaces? In this episode, Justin welcomes Advertising Specialist Zach Bican to discuss a transformative advertising strategy for a boating brand. They talk about how Zach shifted the brand away from heavy reliance on branded spend towards a more category-driven approach, aligning with seasonal opportunities to boost RoAS and enhance market share.

"Allowing organic to cover that for us and reinvesting into the main category terms was key to becoming more profitable." – Zach Bican

Some of their key takeaways:

Shifting focus from branded to category targeting can drive incremental growth and outperform short-term RoAS-centric strategies.
Educating clients about the long-term benefits of non-branded exposure is crucial in fostering understanding and patience during initial RoAS declines.
Leveraging strong creatives, such as commercial-grade videos, can significantly enhance category targeting strategies and improve overall campaign effectiveness.
Sustained advertising strategy adjustments with emphasis on top-of-search visibility can lead to significant organic sales growth and efficient spending.
Brands ready to invest in top-of-funnel advertising can further capitalize on category dominance to expand market share and reinforce brand recognition.
External marketing efforts, such as social media ads, can strengthen brand presence and drive both Amazon and direct-to-consumer sales.

Connect with Zach on LinkedIn

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How Incrementality Impacts Ad Spend

Destaney Wishon and Justin Nuckols — Fri, 22 Nov 2024 12:00:00 GMT

Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink their approach to retail media.

Here’s what we're covering:

Why incrementality is about more than new customers.
How to measure true ad performance (beyond inflated ROAS).
The biggest risks for brands still stuck on traditional metrics.
How Incremental is changing the game with faster, smarter insights.

Connect with Alex

Learn more about Incremental

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Is Your Amazon DSP Messaging Funnel-Focused?

Destaney Wishon and Justin Nuckols — Thu, 06 Jun 2024 11:00:00 GMT

Amazon DSP Series - Episode Three: Welcome to Episode 3 of our Amazon DSP Series! In this episode, Justin and Adam are shifting gears a bit and jumping into creatives and messaging within Amazon's Demand Side Platform (DSP). Broadcasting from Arizona, join us as we discuss the different types of creatives available in DSP, including responsive creatives, custom display creatives, online video (OLV), and audio creatives. They provide some insights on how you can align these creatives within various stages of the marketing funnel, ensuring your ads are both impactful and effective.

A Few of the Topics Discussed:

Different Types of DSP Creatives: Learn about the various creative options such as responsive creatives, custom display creatives, OLV, and audio creatives, and understand which are most effective for your advertising strategy.
Tailoring Messaging to the Funnel: We shed light on aligning your ad messaging with different stages of the marketing funnel—from awareness to remarketing—to optimize engagement and conversion rates.
Importance of Custom Creatives: Discover the added value of using custom images and video within DSP, and when to leverage Amazon's native creative options for the best results.
Optimizing Headline Copy: How to craft compelling and compliant headline copy that resonates with your target audience and drives traffic.
Unique Benefits of Audio Ads: An exploration of the potential of audio ads, including interactive features that enhance engagement and brand recall.

Get Updates on our DSP Series

➡️ Connect with Adam on LinkedIn

➡️ Connect with Justin on LinkedIn

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Amazon DSP: Targeting Differences From Sponsored Display

Destaney Wishon and Justin Nuckols — Thu, 11 Apr 2024 23:21:38 GMT

Throwback Episode - Amazon DSP is increasingly becoming a go-to for many brands, and rightly so! With this in mind, we've decided it's the perfect moment to introduce an exclusive Amazon DSP series across all our platforms, starting with a throwback to one of our initial episodes. Tune in to hear Adam Mellott from the BTR Media team share his in-depth knowledge of Amazon DSP. We'll dive into the similarities between Sponsored Display and DSP, highlighting the precise targeting capabilities that elevate DSP above the rest. Discover how small tweaks in utilizing DSP can significantly reduce wasted expenditure for both brands focusing on one-time purchases and those aiming for repeat customers.

Go-To Resources:

See More Resources

Connect with Jess on LinkedIn

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Addressing Brands' Advertising Challenges & Agency Collaboration

Destaney Wishon and Justin Nuckols — Thu, 21 Mar 2024 15:27:33 GMT

#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into what's up with brands trying to stand out in a world where Amazon and Walmart pretty much run the show. They talk about what works for growing a brand today, and they'll let you in on some tips for finding your way through all the noise. Jess points out the rough spots most brands hit, especially with ads, and highlights how crucial it is to have a solid plan that's all about the long haul and keeping communication with your agency clear and straightforward. Then, they switch gears to talk about how to spend your ad budget wisely and chase after the most effective ways to get your brand noticed. This whole conversation gives you a peek behind the curtain at how BTR Media aims to not just meet what clients expect but to tell a brand story that's going to stick around for a good while.

Key Takeaways:

Brands often struggle with the lack of a clear advertising strategy and disconnected communication with their current agencies. We see this issue quite often.
Successful brands are focused on long-term growth, require a personalized advertising approach. This is why working with a full-service agency might not always be the right choice, but this really depends on your brands goals and need for customization.
Questions brands should ask potential advertising partners include the customization of strategies, budget allocation, and the frequency of strategic discussions.
It is important for the brands to have a clear understanding of their own goals and to confirm that these align with the agency's approach to achieve long-term success together.

Resources:

Learn More About Ryno Sports

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Ryno Sports and BetterAMS Discuss Growing Online Brands and Tapping into New Marketplaces

Destaney Wishon and Justin Nuckols — Wed, 01 Nov 2023 15:50:17 GMT

#030 - Shaun Rachau, founder of Ryno Sports, and Adam Mellot, Senior Ad Strategist at Better AMS, discuss their first year working together to grow Ryno Sports as an online marketplace brand for MLB Players, Inc. merchandise. They highlight the challenges and opportunities of marketing player-specific gear, navigating licensing agreements, and expanding into new marketplaces like Walmart and TikTok Shop. They also discuss the importance of seasonality and collaborations with artists to drive brand awareness and capture niche markets. Looking ahead, they plan to leverage their learnings to further optimize their advertising strategies and explore new licensing opportunities in the sports industry.

Key Takeaways:

Ryno Sports focuses on player-specific MLB Players, Inc. merchandise, leveraging the licensing rights from MLB Players Association.
The company's print-on-demand model allows for quick turnaround and the ability to capitalize on trending players and events.
Seasonality plays a significant role in sales, with spikes during the baseball season and major holidays.
Collaborations with artists and social media influencers help expand brand awareness and reach new audiences.
Expanding into new marketplaces like Walmart and TikTok Shop presents growth opportunities for Ryno Sports.

Follow Shaun on LinkedIn

Follow Adam on LinkedIn

Follow Elizabeth on LinkedIn

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Exploring Amazon Bulk Ops: Tips From Tech Pros Elizabeth Greene and Dustin Wassner

Destaney Wishon and Justin Nuckols — Tue, 16 May 2023 07:00:22 GMT

#023 - Join Elizabeth Greene, co-founder of Junglr, and BetterAMS' Dustin Wassner - the leading experts in Amazon advertising & bulk operations - as they delve into the intricacies of managing ads at scale. Discover the power of Amazon Bulk Operations with Elizabeth and Dustin as they explore the two-dimensional spreadsheet, offering an all-in-one view of your ad account, including campaigns, ads, & targets. Uncover how this tool can streamline account analysis and facilitate efficient modifications. Elizabeth has turned her experiences into valuable guides, providing the information she wished she had when starting. Listen in as they demystify the world of bulk operations and give you the tools you need to conquer your own Amazon advertising journey.

Follow Dustin on LinkedIn

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Get Face-to-Face with Your Online Customers with Kyle Peters of Nestle

Destaney Wishon and Justin Nuckols — Tue, 07 Feb 2023 07:00:34 GMT

#019 - Kyle Peters is the one developing your next favorite product from Nestle. Learn about how his teams research, test, and iterate on product concepts before they reach a national rollout. One of private label sellers biggest headaches, Kyle details what metrics are most important when deciding if products in your catalog should be discontinued to free up investments for other projects. And when it is time to bring the product to market, we cover how face-to-face product demos and sampling can build a passionate base of customers who will help you cut through the noise on marketplaces today.

Follow Kyle on LinkedIn

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Premium Brand Recommendations for Advertising

Destaney Wishon and Justin Nuckols — Wed, 12 Feb 2025 12:30:00 GMT

Episode #068 - How can brands with premium pricing stand out? In this solo episode, Justin shares his strategic tactics and considerations that contribute to a brand's enduring success–emphasizing the importance of Amazon DSP and Amazon Marketing Cloud (AMC) in efficiently targeting and engaging audiences.

"The importance of DSP to get back in front of these customers after they discovered you...cannot be understated."

Some of his main points:

Utilizing Amazon DSP is vital for retargeting and engaging customers in a premium brand's sales funnel.
The use of AMC is crucial in understanding consumer behavior, enabling brands to tailor advertising strategies for more extended sales cycles.
Premium brands should use eye-catching creatives and influential content to differentiate themselves in the competitive e-commerce landscape.
Storefronts are critical for providing a protected, comprehensive brand experience free from competitor ads.
External marketing efforts, such as social media ads, can strengthen brand presence and drive both Amazon and direct-to-consumer sales.

linkedin.com/in/jess-jackson-9a8370119

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How to Uncover the Real Gaps in Your Retail Media Strategy

Destaney Wishon and Justin Nuckols — Thu, 04 Sep 2025 13:30:00 GMT

Growth isn’t one-size-fits-all. Destaney and Jess Jackson, BTR’s Head of Growth, unpack what they’re seeing in audits today: over-indexed branded spend, leadership misalignment, and a dangerous focus on ROAS over revenue. They share the exact shifts that turn stagnant brands into category leaders, why AMC and DSP matter now more than ever, and how a customized, full-funnel approach is the only path to real, sustainable growth.

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linkedin.com/in/destaney-wishon

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www.btrmedia.com

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Connecting the Funnel with AMC

Destaney Wishon and Justin Nuckols — Thu, 11 Sep 2025 12:30:00 GMT

Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.

In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed.

Key Topics Covered:

How Amazon is democratizing insights and creative tools for both small and enterprise brands
The real value of AMC and not just for data, but for action
Path to purchase, time to conversion, and ad type overlap to guide your decisions
Building audience-first strategies with AMC Audiences, even within Sponsored Ads
The risk of viewing ad types in silos (and how to connect the funnel)
A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queries
Frameworks for helping brands prioritize what to do next, not just chase new features
Destaney and Joe’s complementary POVs: analytics vs actionability, data vs gut

Connect with Joe on Linkedin: linkedin.com/in/cal-kildow-597b81220

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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Building a Marketing Team of Experts & Amazon Unboxed Takeaways with Kyle Lembke of PetIQ

Destaney Wishon and Justin Nuckols — Tue, 29 Nov 2022 07:00:30 GMT

#014 - PetIQ is a brand that has put focus on building a digitally native brand with incredible insights behind their customer acquisition strategies. Kyle Lembke of the PetIQ team joins to discuss how to build an e-commerce team with various marketing experts like TikTok, calculating your customer acquisition costs compared to lifetime value, and exploring how many Prime Days and promotional days is too much for a brand. Stick to the end to hear Kyle & Destaney's thoughts on Amazon Unboxed event from late October.

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Navigating the Future of Retail Media

Destaney Wishon and Justin Nuckols — Tue, 17 Dec 2024 17:00:00 GMT

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hyper-targeted retail media, they break down the world of digital brand strategies and the emerging opportunities brands should seize.

With over a decade of experience in digital advertising, Lance shares his expert advice on creating customized media plans tailored to brand objectives and emphasizing test-and-learn strategies in smaller retail media networks.

A few of the points covered:

Why brands are encouraged to diversify their advertising channels beyond Amazon and Walmart to include smaller retail media networks.
The importance of brands being well-versed in various digital advertising metrics and working with experts to translate these into meaningful insights.
Why utilizing knowledge from industry leaders and staying updated with trends and changes in retail media can significantly impact a brand's success.
Brands that remain flexible and adaptable in their marketing strategies tend to capitalize rapidly on emerging trends and consumer behavior shifts.

Connect with Lance

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Building Loyal Audiences with Targeted Marketing

Destaney Wishon and Justin Nuckols — Tue, 23 Jul 2024 10:30:00 GMT

#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective connections. Vanessa shares her insights on the importance of understanding your audience, creating personalized marketing strategies, and leveraging digital platforms like Amazon, Meta, and TikTok to drive success.

In this episode, we cover ⬇️

The latest trends in digital marketing.
How targeted reach can build loyal customer bases.
Strategies for connecting with your audience.
Insights from Garden of Life's marketing success.
Practical tips for leveraging digital platforms.
The role of personalized marketing.
Future trends in digital marketing and AI.

Resources ⬇️

➡️ Learn more about Garden of Life

➡️ Connect with Vanessa

➡️ Connect with Destaney

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Walmart Connect Advertising Tips for First-Time Sellers

Destaney Wishon and Justin Nuckols — Thu, 19 Sep 2024 15:35:42 GMT

Episode #053 - Do you want your brand to stand out on Walmart Connect but aren’t sure where to start? Join Justin Nuckols and Gabriel Cáceros as they talk about Walmart's ad platform and how it stacks up against Amazon. From unique homepage placements to new reporting insights, they dive into strategies that can help sellers make the most of Walmart's growing e-commerce space.

Some of the Tips Mentioned:

Utilizing Homepage Placements: Sellers can take advantage of Walmart’s unique auto-campaign feature, which places products directly on Walmart's homepage, offering prime visibility at no extra cost.
Leveraging Detailed Reporting Capabilities: Walmart’s platform offers specific insights, such as search term impression share, allowing sellers to optimize their bids and placements based on how much exposure they are getting for targeted keywords.
Customizing Ad Placements: Walmart allows for greater control over ad placements, letting sellers turn off placements that aren’t performing well while focusing their budget on those that convert better.
Aligning Multiple Ad Types: Sellers are encouraged to align Sponsored Products, Brands, and video) to ensure a comprehensive presence on relevant search terms, increasing visibility and conversion rates.

Connect with Gabriel on LinkedIn

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PickFu: An Easier Way To Do Market Research and Obtain Consumer Data

Destaney Wishon and Justin Nuckols — Mon, 29 Jan 2024 18:17:14 GMT

#034 - In this episode of "Better Advertising with BTR Media", host Justin Nuckols interviews Justin Chen, co-founder of Pickfu, a market research tool that helps sellers and brands gather consumer feedback before investing heavily in product development and advertising. They discuss the importance of testing and iterating on creatives, such as packaging, main images, and videos, to improve click-through rates and overall sales. Chen also shares case studies of brands that have seen significant improvements in revenue by using Pickfu. Tune in to learn how market research can help optimize your advertising strategies.

Key Takeaways:

PickFu provides quick and private market research through targeted polls, which can significantly influence e-commerce success on platforms like Amazon and Walmart.
Market research should be iterative and conducted before committing to product investments to avoid costly mistakes and ensure consumer resonance.
PickFu stands out from other research tools by being user-friendly, making market research accessible to all types of users.
Video and AI content is increasingly important in e-commerce and advertising, and PickFu is adapting to allow testing of these mediums for better ad performance.
Testing creatives and making data-driven decisions with tools like PickFu can lead to immediate ROI and sustainable business growth.

Check out PickFu

Learn more about BTR Media

Follow Justin Chen on LinkedIn

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Inside Amazon’s New Creative Studio

Destaney Wishon and Justin Nuckols — Wed, 17 Sep 2025 16:40:00 GMT

Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, and produce images and video from start to finish. Destaney, Joe, and Jennyfer break down how the new features work, what this means for brands of every size, and why relevance and speed to market are becoming the biggest competitive advantages on Amazon.

Learn more about Creative Studio: https://aistudio.amazon.com/

Connect with Joe on Linkedin: https://www.linkedin.com/in/joeshelerud/

Connect with Jennyfer on Linkedin: linkedin.com/in/jennyfergoune

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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How to Capture Lost Shoppers with Amazon DSP with Naio Olsen-Stahl

Destaney Wishon and Justin Nuckols — Thu, 03 Nov 2022 07:00:37 GMT

#011 - Understand how DSP can be used for your brand to target buyers at any stage of the buyer journey! What's covered:
🔶 What is Amazon DSP
🔶 How it differs from Sponsored Display
🔶 How to piggyback off of PPC traffic
🔶 Our top 4 DSP remarketing strategies
🔶 How to get started!

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Navigating Kickstarter with Panther Vision: Josh Leon’s Insights on Crowdfunding and Launching Unique Products

Destaney Wishon and Justin Nuckols — Mon, 16 Oct 2023 19:30:45 GMT

#027 - Josh Leon is an advertising specialist and partner at Panther Vision, an outdoor gear and lighting brand. He has extensive experience in marketing and has successfully launched products on both Amazon and Kickstarter. In this episode, Justin Nuckols interviews Josh Leon from Panther Vision about their experience with crowdfunding on Kickstarter. Josh shares how they started on Amazon before venturing into Kickstarter and how the platform has helped them develop their brand identity and unique products. He discusses the importance of storytelling and connecting with the target audience on Kickstarter, as well as the benefits of receiving feedback and refining products before launching on Amazon. Josh also highlights the growing popularity of Kickstarter and the opportunities it offers for brands to test new ideas and expand their reach.

Key Takeaways:

Kickstarter allows brands to connect with their target audience and develop a unique brand identity.
The platform provides an opportunity to receive feedback and refine products before launching on Amazon.
Kickstarter is a growing space with a lively community and offers untapped opportunities for entrepreneurs.
Crowdfunding on Kickstarter can help brands test new ideas and push the boundaries of their products.

Follow Josh on LinkedIn

⁠Follow Justin on LinkedIn⁠

Learn More About Panther Vision

⁠Learn More About BetterAMS⁠

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Amazon Advertising Tech Genius Dustin Wassner Discusses New Rollouts

Destaney Wishon and Justin Nuckols — Mon, 12 Jun 2023 22:00:49 GMT

#024 - BetterAMS' own Destaney & Dustin discuss the latest Amazon Advertising developments, including Amazon Marketing Cloud & Amazon Marketing Stream. Dustin shares his insights on the value of these tools and how brands can leverage them to improve their advertising campaigns. The conversation also covers the downsides of Amazon Marketing Stream and the importance of staying up-to-date on the latest developments in Amazon Advertising. Additionally, they discuss the impact of day parting on CPCs and the potential for Marketing Stream and Day-Parting solutions for smaller brands.

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How e.l.f. Beauty Navigates the Noise to Stand Out

Destaney Wishon and Justin Nuckols — Thu, 20 Jun 2024 23:18:08 GMT

#047 - In this episode, Destaney sits down with Ekta Chopra from e.l.f. Beauty and Jeff Cohen, tech evangelist from Amazon, to explore the innovative marketing strategies that have propelled e.l.f. Beauty to the forefront of the beauty industry. They delve into the creative processes behind some of e.l.f.’s most successful campaigns, including the high-impact Jennifer Coolidge Super Bowl ad, and discuss the brand's ability to quickly adapt and thrive in a fast-paced digital landscape.

Ekta Chopra shares how e.l.f. Beauty identifies and leverages cultural insights to create marketing campaigns that resonate deeply with their audience. The conversation highlights e.l.f.'s collaboration with influencers and Amazon to maximize reach and engagement, and the bold, purpose-driven campaigns that reinforce the brand's values and commitment to diversity.

Jeff Cohen provides insight into how e.l.f. has utilized Amazon's platforms to enhance their marketing efforts, emphasizing the importance of reading and acting on consumer signals to stay ahead. The discussion also touches on the future of beauty marketing, with a focus on the role of AI in hyper-personalization and the exciting potential it brings for both large and small brands.

Key Takeaways:

Innovative Campaigns: The story behind e.l.f. Beauty’s Jennifer Coolidge Super Bowl campaign and its rapid execution, resulting in immediate success.
Strategic Collaborations: How e.l.f. Beauty leverages influencers and Amazon’s diverse platforms for maximum impact and engagement.
Cultural Insights: The importance of tapping into cultural moments and consumer signals to create relevant and resonant marketing campaigns.
Bold Campaigns: e.l.f.’s commitment to diversity and empowerment, exemplified by the "Less Dicks in the Boardroom" initiative.
Future Trends: The role of AI in the future of beauty marketing, enabling hyper-personalization and more efficient content creation.

Resources:

➡️ Connect with Jeff on LinkedIn

➡️ Connect with Ekta on LinkedIn

➡️ Connect with Destaney on LinkedIn

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Amazon Advertising: Boosted Posts and Vertical Video Insights

Destaney Wishon and Justin Nuckols — Wed, 13 Mar 2024 15:13:37 GMT

#038 - In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with Amazon advertising. They share insights on Amazon DSP and PPC as well as unique strategies used by big brands in the industry. Justin introduces Nick, who talks about his transition from college to becoming an advertising specialist, sharing personal stories and his love for running. They discuss new ad types available on Amazon, like boosted posts and vertical video ads, offering tips for advertisers to leverage these tools for brand growth. Nick's journey from a newcomer to leading accounts at BTR Media illustrates the dynamic and collaborative environment at our company, in which we emphasize continuous learning and client relationship building. The episode explores the benefits of these creative ad types, providing listeners with actionable advice for enhancing brand visibility and sales on platforms like Amazon, Walmart, Instacart, Target, and more.

Key Takeaways:

Boosted Posts: A feature now open to all advertisers, allowing them to leverage high-engagement social-style posts on Amazon into paid ads leading to sales.
Account Evolution: Nick Amos's journey from a beginner to an advanced strategist in PPC advertising, emphasizing the value of continuous learning and growth in the ad industry.
Vertical Video Ads: A new ad format specified for mobile, offering brands the opportunity to utilize their social content on Amazon, driving users directly to their storefront pages.
Team Culture: Emphasis on teamwork and shared objectives as a key element to success in the advertising space, as evidenced by Nick's experience at BTR.

Resources:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Four Pillars of Amazon: Creative That Converts

Destaney Wishon and Justin Nuckols — Wed, 21 May 2025 15:04:15 GMT

In episode three of our mini-series, Destaney and Gabi welcome Dayexi Tomko to join them. In this episode, they're covering brand building and creative opportunities on Amazon and how the platform’s transformations have changed consumer interactions and brand storytelling. They discuss the critical shifts in Amazon’s creative landscape, including the growing importance of optimized main images, engaging carousel content, and strategic use of premium features like brand stores and enhanced A+ content.

Focus of This Episode:

Understanding Amazon’s evolution in creative brand-building opportunities.
Insights into optimizing main images and PDP content to capture consumer attention.
Strategies for leveraging brand stores and premium content for the best impact.
Tips for navigating Amazon’s innovative modules, including quizzes and branded recipes.
Exploring the role of AI tools (like Creative Studio AI and Rufus) in streamlining creative production and optimization.

Connect with Destaney on LinkedIn

Connect with Gabi on LinkedIn

https://www.linkedin.com/in/dayexi-tomko-26916864/

Connect with Dayexi Tomko on LinkedIn

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Visualizing Ad Spend with External Tools with Michael Schwartz of Sports Research

Destaney Wishon and Justin Nuckols — Tue, 15 Nov 2022 08:00:57 GMT

#012 - If you haven't brought a data scientist onto your team but want to understand your marketing spend in ways Amazon can't show, Michael tells us about his experience with external tools. For a brand that is sharing space between a one-time purchase vertical & another in a CPG, repeat-purchase vertical, Michael must set & measure KPIs accordingly. We also discuss the new DSP beta targeting features that are allowing Michael to cross-sell his products to existing subscribers in the brand.

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Growing Mature Brands at Aggregators with Sumit Garhwal of Marketplace Powerbrands

Destaney Wishon and Justin Nuckols — Tue, 18 Oct 2022 07:00:46 GMT

#008 - Ever wonder what happens to the marketing efforts after brands are sold to Amazon aggregators? Today we talk with the Head of Marketplace Advertising, Sumit Garhwal, from Marketplace Powerbrands to learn about:

How to continue growing mature brands
How to prevent your own brands from competing with themselves
Importance of clean structures & nomenclature in your advertising
Scaling with a team & processes as your catalog grows
What a dream brand to acquire looks like

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Follow Sean Riley on LinkedIn

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Get Your Brand In Front of People's Faces So You Can Get Your Product On Their Asses with Sean Riley of DUDE Wipes

Destaney Wishon and Justin Nuckols — Tue, 11 Oct 2022 07:00:48 GMT

#007 - Dude, this episode you can't miss! We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double down on winners to grow the product catalog.

Connect with Justin & Destaney on LinkedIn

Reach out to Aaron about listing on other marketplaces with Big Brand Products.

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Find Your Brand New Products & the Easiest Way to Sell on New Marketplaces with Aaron Cordovez of Zulay Kitchen

Destaney Wishon and Justin Nuckols — Tue, 20 Dec 2022 07:00:12 GMT

#016 - Zulay Kitchen has been a dominant brand in the Home & Kitchen category for years, and largely due to the genius & branding insights of Aaron Cordovez. Hear how to find the next product to launch by using Amazon's most obvious data, as well as how to use pricing across your products to build a moat competitors cannot defeat - look at Zulay's milk frothers as a case example. Aaron talks on his offering to help sellers expand to new marketplaces like Walmart at no-risk with Aaron's expertise. We'll cover Samurai Seller, an affordable ad management software, for sellers looking for a solution to take advertising off your plate. Links are below for all resources in this episode.

Samurai Seller: Semi-Automated Ad Management for Amazon Sellers

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Premier Nutrition’s Strategy for Ranking Top 5 on Prime Day

Destaney Wishon and Justin Nuckols — Fri, 06 Sep 2024 16:25:03 GMT

Episode #052 - How do you rise above the noise on Amazon’s biggest sales day of the year? In this episode, we sit down with Alicia Ponzani, E-Commerce Manager at Premier Nutrition, the brand behind one of the Top 5 Best-Selling Products on the most recent Prime Day.

Alicia shares the real, no-fluff tactics that led her team to outperform some of the biggest names in the game and how they managed to stay ahead even with retail giants like Target running promotions right before Prime Day.

We pull back the curtain on Premier Nutrition’s exact strategy, revealing how they optimized their Amazon ads, drove external traffic, and targeted the right audiences at the perfect time. You’ll hear how they navigated complex attribution challenges, leaned into full-funnel marketing, and unlocked the power of Amazon Marketing Cloud (AMC). You'll walk away with real, actionable tips - from creative testing to making the most of upper-funnel campaigns. If you're after clear, no-nonsense advice that actually works, hit play and see how Premier Nutrition did it.

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Connect with Darren on LinkedIn

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E-commerce Through the Years: 2000s to Now

Destaney Wishon and Justin Nuckols — Fri, 11 Oct 2024 13:00:00 GMT

Episode #055 - Darren Silverman from Petmate joins Destaney for a great chat about his e-commerce journey, and it’s full of unexpected moments. He shared how he stumbled into Walmart and Amazon’s early e-commerce days — even bringing samples to a meeting not knowing what to expect! But what really hit home was how much he stresses the power of real relationships, even in our increasingly digital world. Another topic discussed is the rise of TikTok as a serious sales channel.

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Track the Right KPIs for PPC Campaigns with Josh Justice from The LEGO Group

Destaney Wishon and Justin Nuckols — Wed, 05 Oct 2022 07:00:35 GMT

#006 - One of the ecommerce community's most active LinkedIn members, Josh Justice joins the show to chat topics from educating corporate boardrooms on full funnel Amazon advertising, to setting the right KPIs according to different campaign strategies, and more. As the Search Marketing Manager at the LEGO Group, one of the greatest toy companies in the world, Josh tells of the lessons he's learned along the way working at an agency, private label supplement brand, and even living in China where many Amazon sellers source their products from.

Connect with Josh on LinkedIn

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Lessons from Alicia Long on TikTok UGC Content & Launching New Ecomm Era

Destaney Wishon and Justin Nuckols — Wed, 28 Jun 2023 19:52:22 GMT

#025 - In this insightful conversation with Justin Nuckols and Alicia Long, we delve into Alicia's appearance on Shark Tank, her experience of launching her brand Nutr, and her new venture, New Ecomm Era - a community and course launched to teach organic ranking & top of funnel targeting - basically TikTok, UGC content, & influencer marketing.

Alicia also details the impact of Shark Tank as a catalyst, the importance of being omnichannel in advertising, the rise of TikTok as a powerful marketing platform, Alicia's unique approach to training the TikTok algorithm for targeted content, and the potential implications and impact of these themes on the advertising landscape.

Follow Alicia on TikTok, YouTube, & LinkedIn

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Sell in Smaller Arenas & Raise 'Visitor Value' with Matt Gallant

Destaney Wishon and Justin Nuckols — Wed, 25 Jan 2023 19:16:00 GMT

#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests with recommendations for those looking to explore personal development in 2023.

Try Nootopia here

Follow Matt on LinkedIn and read his blog

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How Sellers Can Prepare for Amazon Prime Day in 2024

Destaney Wishon and Justin Nuckols — Tue, 07 May 2024 11:30:00 GMT

#045: Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions. Adam speaks on essential strategies and insider tips from his experience that are key for brands looking to make the most out of this big day on Amazon. We uncover how Prime Day has evolved from just another sale day into a major shopping holiday, right up there with Black Friday and Cyber Monday. We highlight the critical elements for a successful Prime Day: well-crafted content, smart promotions, and flawless operations. As the conversation unfolds, Destaney and Adam speak on various promotional tactics, inventory management, the role of #amazonadvertising and changing consumer behaviors that demand brands to stay agile and proactive.

A few key takeaways:

Prime Day should require a more strategic approach that includes solid content, engaging promotions, and sharp inventory management to capture the consumer surge.
Consider launching smaller promotions before Prime Day to draw in early shoppers and extend discounts after the event to keep the momentum going.
Amazon’s algorithm tends to favor listings with deals, and ensuring your products are prominently placed and badged on the search results page is crucial for maximizing your visibility and clicks.
Keep a close eye on your cross-channel marketing to avoid pricing issues that could lead to suppressed listings on Prime Day.
The period after Prime Day also offers significant opportunities for sustained sales, thanks to ongoing traffic from consumers who might have missed the main event.

More Resources:

Prime Day Checklist & Timeline

Connect with Adam

Prime Day Prep Webinar

Join our newsletter

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Entrepreneur Erica Rankin Shares How To Grow A Successful Business With Community And Vulnerability

Destaney Wishon and Justin Nuckols — Tue, 11 Apr 2023 07:00:14 GMT

#022 - Erica Rankin is the founder and chief everything officer of Bro Dough: a better-for-you snack company that sells edible protein cookie dough which is plant-based, lower in sugar, and with added protein. Erica reflects on impulsiveness and willingness to take risks, which ultimately gave her the courage to take the plunge into entrepreneurship. Also hear Destaney and Erica share their advice about having the confidence to just do it, rather than waiting for the perfect time - whatever "it" may be for you. They also emphasize the importance of taking steps, no matter how small, and not getting caught up in making everything perfect.

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Special Edition Episode: unBoxed 2023 Keynote Speaker Interviews

Destaney Wishon and Justin Nuckols — Tue, 31 Oct 2023 15:51:38 GMT

#029 - In this special episode of Better Advertising with Better AMS things are about to get really exciting! Your hosts, Destaney Wishon and Justin Nuckols, will be chatting with the awesome Amazonians who brought us the latest cool tools from Amazon’s 2023 unBoxed keynotes. We’ve got Teresa, Ruslana, Kelly, and Jeff here to spill the beans and give us the inside scoop. We’re going to dive deep, ask the burning questions, and get to know all the amazing stuff these experts have been working on. So grab a seat, tune in, and get ready for a fun, friendly conversation filled with fresh insights and fascinating stories from the heart of Amazon’s advertising innovations!

Key Takeaways:

Sponsored TV: Amazon's new offering aims to democratize TV buying and make it accessible to brands of all sizes.
Leveraging Amazon Marketing Cloud (AMC): Brands can use AMC to gain insights and measure the success of their advertising campaigns.
Customization and Measurement: Brands should use the right mix of advertising tools and strategies to reach their target audience and achieve their business goals.

Follow Teresa on LinkedIn

Follow Ruslana on LinkedIn

Follow Kelly on LinkedIn

Follow Jeff on LinkedIn

Learn More About BetterAMS

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Artificial Intelligence: Tools & Strategies for Marketers

Destaney Wishon and Justin Nuckols — Thu, 11 Apr 2024 11:30:00 GMT

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike in enhancing efficiency and creativity in campaigns.

Key Takeaways:

The hackathon showcased the role of AI in executing complex marketing tasks rapidly, highlighting tools like Gamma for creating presentations, landing pages, and more with ease.
Brent and Adam recommend a variety of AI tools, including GPT-4, CoSchedule for social media management, Canva for design automation, and Revoicer for professional-grade voiceovers, demonstrating the wide applicability of AI in different marketing facets.
This conversation underscores the importance of human oversight in AI-generated content, advocating for a balance between leveraging AI for productivity gains and applying human creativity to refine and personalize outputs.
They encourage continuous learning and experimentation with AI tools to stay ahead in the marketing field, suggesting building custom GPTs for specific tasks to further streamline workflow.

Resources:

Connect with Brent on LinkedIn

Connect with Matt on LinkedIn

www.ideameetplan.com

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From Reflection to Vision: Better AMS's 2023 Wrap-Up & 2024 Forecast

Destaney Wishon and Justin Nuckols — Tue, 12 Dec 2023 19:46:56 GMT

#033 - In this episode, Justin and Destaney reflect on the past year of BetterAMS and discuss the challenges, growth, and opportunities they encountered. They highlight the significant milestones they achieved, such as team growth and the development of a strong company culture. They also discuss the challenges they faced, including defining their ideal client and saying no to certain brands. The conversation then shifts to client topics, with a focus on the prominent trends and topics that emerged in client conversations throughout the year. They discuss the importance of understanding the changing landscape of Amazon advertising and the need to focus on upper-funnel strategies. The episode concludes with a discussion of personal growth and goals for the future, as well as a teaser for the exciting plans and surprises in store for 2024.

Key Takeaways:

Building a strong team and company culture is essential for scaling and providing excellent service to clients.
The Amazon advertising landscape is evolving, with a greater emphasis on upper-funnel strategies and creative development.
It is important to define your ideal client and focus on working with brands that align with your expertise and long-term goals.
Personal growth and networking are crucial for success as an entrepreneur, and surrounding yourself with like-minded individuals can provide support and inspiration.
Embracing change and facing fears can lead to personal and professional growth.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is Retail Media Ready for AI Ads?

Destaney Wishon and Justin Nuckols — Tue, 17 Feb 2026 15:00:00 GMT

Ads inside AI are no longer hypothetical.

In this episode, Destaney and Kiri Masters unpack what OpenAI’s ad announcements mean for retail media, discovery, and the future of advertising. From Amazon and Walmart to brands navigating uncertainty, this conversation explores why context may matter more than clicks in the next phase of retail media.

Connect with Kiri on Linkedin: linkedin.com/in/kiri-masters

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Rhino USA Scaled from Amazon to Walmart

Destaney Wishon and Justin Nuckols — Tue, 03 Feb 2026 14:00:00 GMT

What does it really take to go from Amazon success to physical retail shelves?

In this episode, Destaney is joined by TJ Hyland, VP of Sales at Rhino USA, to break down Rhino’s journey from marketplace growth to nationwide Walmart distribution. They discuss why social media (especially TikTok) plays a critical role in driving in-store sales, how to think about omnichannel attribution, and the biggest mistakes brands make when trying to scale too fast.

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with TJ on Linkedin: linkedin.com/in/tj-hyland-31b69940

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creating Brand Personality & Consumer Trust

Destaney Wishon and Justin Nuckols — Tue, 18 Mar 2025 11:30:00 GMT

How does failing fast in e-commerce relate to doing laundry? Domenic DiSiena, VP of E-Commerce at Nestlé Health Science, joins Destaney in our latest episode to break this down and explain how Nestlé is mastering adaptability by encouraging teams to fail fast. He outlines how large companies like Nestlé can compete with smaller, agile brands by stimulating innovation and maintaining a strong brand presence across multiple e-commerce platforms. Domenic also elaborates on how Nestlé leverages its diverse portfolio to engage with consumers at various life stages, particularly focusing on loyalty and building consumer trust.

A few of their main points:

The necessity of evolving e-commerce strategies to align with digital trends and consumer behavior shifts over the past six years.
Building trust and loyalty is pivotal for brand success, emphasizing the need for dynamic content and personalized consumer engagement.
The ability to move quickly to market demands is illustrated through the fast-paced development of the Vital Proteins Colostrum capsule.
Successfully managing multiple e-commerce platforms requires clarity on what aspects are critical for each platform and maintaining focus amidst the complexities.
Evangelism and consumer trust play vital roles, particularly in the context of incorporating new trends and innovations.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How We Structure Campaigns at Scale

Destaney Wishon and Justin Nuckols — Thu, 05 Jun 2025 18:28:03 GMT

In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works.

Throughout the episode you'll hear them cover how to clean up messy ad accounts, how to name your campaigns so they’re easy to manage, and how to make better use of your ad budget. Adam also shares real stories from brands selling everything from sports gear to phone accessories.

What's Covered?:

🔶 How to organize your ad campaigns so they make more sense

🔶 Why campaign names matter more than you think

🔶 How to find and use the right keywords

🔶 How to make fast changes when trends shift

🔶 Tips for keeping things simple, even with thousands of products

Connect with Destaney: https://www.linkedin.com/in/destaney-wishon/

Connect with Adam: https://www.linkedin.com/in/adammellott/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Merging Brand Marketing with Performance Analytics

Destaney Wishon and Justin Nuckols — Wed, 19 Feb 2025 12:30:00 GMT

Episode #070 - In this episode, Destaney is joined by Matt Zielinski, VP of Digital Strategy at H&H Group, to discuss how platforms such as Amazon and Walmart have shaped the evolution of the e-commerce landscape, and how to pair digital analytics with strategic planning to foster an engaging consumer experience. Matt also shares his journey from traditional brand marketing into the digital realm, emphasizing the necessity for convergence between brand building and performance marketing to drive sustainable growth in a highly competitive market.

A glimpse into their conversation:

The shift from traditional ROAS metrics to a more holistic view of brand and performance-driven marketing is essential for long-term success in eCommerce.
Understanding the convergence of brand marketing and performance media, particularly with tools like Amazon DSP, can lead to better consumer engagement and increased profitability.
Investment in upper-funnel marketing activities and the use of clean-room analytics are vital steps in building a robust digital brand presence.
Effective brand strategies must prioritize understanding consumer behavior and demand creation over mere product selling.
Brands should focus on adaptive strategies and test and learn approaches to navigate the dynamic advertising landscape effectively.

Learn more about H&H Group

Follow Michael on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Liquid Death Built Demand Everywhere

Destaney Wishon and Justin Nuckols — Tue, 19 Aug 2025 15:00:00 GMT

What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon?

In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here.

They cover everything from the Ice Tea launch that sold out in 48 hours, to why some of today’s influencer-led brands are missing the mark, to the not-so-glamorous side of scaling on Amazon (ops, inventory, and org-wide alignment).

Connect with Natalie

https://www.linkedin.com/in/nataliekcotter/

Connect with Destaney

https://www.linkedin.com/in/destaney-wishon/

Learn more about BTR Media

www.btrmedia.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Measuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast

Destaney Wishon and Justin Nuckols — Thu, 09 Nov 2023 15:00:00 GMT

#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incrementality of different marketing channels, as well as the challenges of measuring the impact of advertising on platforms like Amazon. They also touch on Amazon Marketing Cloud (AMC) and the need for more experimentation tools in retail media.

Key Takeaways:

Marketing mix modeling helps brands measure the incremental return of their marketing spend and optimize their budget allocation.
Running experiments can provide valuable insights into the true incrementality of different marketing channels.
It is important to isolate variables and measure the impact of specific changes in marketing strategies.
Different marketing channels have different dynamics, and the frequency of remeasuring their impact depends on various factors.
Retail media platforms like Amazon could benefit from providing more experimentation tools to help brands determine the true ROI of their advertising spend.

Learn more about Recast

Recast e-book download page

Learn more about BetterAMS

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Earn More Than Impressions from Amazon's Social Media Tools with Emery Steinweg from Lovepop

Destaney Wishon and Justin Nuckols — Tue, 22 Nov 2022 07:00:17 GMT

#013 - We've all seen Amazon release features that look similar to social media & Instagram specifically. All things from running Amazon Lives to the incremental exposure from Amazon Posts, Emery Steinweg talks about how Lovepop uses new social features to engage with their shoppers in ways most sellers currently are not. Learn how strengthening this area of advertising can open a form of email marketing directly to your Amazon customers, potentially help you avoid negative reviews, and boost impressions when running deals & promotions.

Follow Emery on LinkedIn

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From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos

Destaney Wishon and Justin Nuckols — Thu, 18 Apr 2024 10:00:00 GMT

#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track record in leveraging modern marketing strategies to escalate brand growth dramatically, such as increasing a brand's annual revenue from $3 million to over $35 million.

Key Takeaways:

Brands need to shoot for a mix of foundational marketing strategies and innovative approaches to maintain competitiveness in the always changing e-commerce landscape.
In this episode Bobby and Alex both touch on strategies in building effective teams and fostering leadership that can adapt to rapid changes and growth in the digital marketing space.
What does the future of marketing look like? Authenticity and strategic alignment with brand values are two big ones here! It's no longer about just expanding to new channels. Be strategic and authentic.
Importance of comprehensive digital strategies, including website optimization, SEO, effective use of Amazon and other e-commerce platforms, and more.

Resources:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Better Advertising with BetterAMS

Destaney Wishon and Justin Nuckols — Thu, 04 Aug 2022 16:00:00 GMT

#001 - Better Advertising with BetterAMS is a podcast for Amazon sellers & the e-commerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.

https://betterams.com/

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Creative Studio: AI, Video & What’s Ahead

Destaney Wishon and Justin Nuckols — Thu, 03 Jul 2025 20:23:50 GMT

Destaney joins Jay Richman (VP, Product & Technology) from the Amazon team covering how AI is reshaping creative, what’s changed with Creative Studio, and what’s coming next. This isn’t the same tool it was a year ago and the updates keep coming.

Covered in this episode:

Why video is the next big frontier for Amazon ads
How AI is making creative faster, cheaper, and more accessible
The real reason your product detail page impacts your AI-generated ads
Why “progress over perfection” is key here
How AI could level the playing field for small brands and help big brands scale

Connect with Jay Richman

Learn more about Creative Studio

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Retail Media is a Moving Target

Destaney Wishon and Justin Nuckols — Thu, 22 Jan 2026 15:00:00 GMT

Destaney sits down with Laura Pattison, BTR Media’s new VP of Retail Media, to break down what’s changing across Amazon, Walmart, TikTok Shop, and beyond and what it takes to build a retail media strategy that actually scales.

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How We Scale AMC, SQP, and Strategy

Destaney Wishon and Justin Nuckols — Tue, 29 Jul 2025 12:30:00 GMT

What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data?

In this episode, Destaney sits down with Dustin Wassner, Head of Product at BTR, to unpack how he has turned some of the clean room chaos into category-level clarity.

They cover:

The truth behind AMC adoption (and why most brands still can’t access it)
SQP’s biggest limitations and how we make it actionable anyway
The system Dustin has built to apply AMC audiences at scale
How dashboard design and funnel tagging unlock better decisions
What LTV, CAC, and conversion lag actually look like in the real world

Connect with Destaney

https://www.linkedin.com/in/dustin-wassner/

Connect with Dustin

Learn more about BTR Media

www.btrmedia.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using AMC to See Beyond Just ROAS

Destaney Wishon and Justin Nuckols — Thu, 24 Oct 2024 12:30:00 GMT

Episode #057 - In this episode, Justin sits down with Austin and Dustin to cover Amazon Marketing Cloud (AMC) and how it’s reshaping the way us advertisers think about PPC and DSP strategies.

They're covering everything from building smarter audiences to figuring out how top-funnel ads set the stage for conversions. Dustin also shares insights on running custom queries and how AMC makes it possible to connect the dots between different ad strategies. Plus, they explore whether dayparting is worth the hype and why Austin swears by retargeting cart abandoners.

Connect with Justin

Connect with Austin

Connect with Dustin

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scaling Your Brand with API & Amazon Marketing Stream with Dustin Wassner

Destaney Wishon and Justin Nuckols — Tue, 13 Sep 2022 04:00:00 GMT

#005 - Talking with our BetterAMS technical genius, Dustin Wassner, on the Amazon API and its ability to scale advertising tasks such budget adjustments, rules-based bidding, keyword recommendations, & more. Dustin shares thoughts on where Amazon PPC could be headed as Amazon Marketing Stream now offers real-time data that provides insights on conversion rates and CPC's that we never had previously. If you're looking to bring tech to your brand and business, Dustin is the man to talk to!

Dustin Wassner - LinkedIn
Amazon API Toolkit
Amazon Marketing Stream

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The New B2B Placement Modifier

Destaney Wishon and Justin Nuckols — Wed, 29 Jan 2025 17:30:00 GMT

Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant B2B clientele. Brand owners can now identify what portion of their sales is driven by business buyers versus regular consumers with insights from Seller Central's business reports. Justin also provides applicable strategies for leveraging this data to effectively make informed decisions about targeting B2B customers.

Some key takeaways:

Amazon's new B2B bid multiplier can help brands effectively target business buyers, providing a new layer of advertising strategy on Amazon Ad Console.
Brands can assess their B2B sales percentage via Amazon Seller Central to decide if targeting B2B customers is beneficial for their advertising campaigns.
Regularly monitor campaign performance through Ad Console and adjust bidding strategies accordingly to ensure optimal reach.
Engaging with this new feature can help brands incrementally increase their reach without dramatically overhauling existing advertising efforts.

Connect with Gurmeet on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Chubbies Broke the ROAS Addiction

Destaney Wishon and Justin Nuckols — Tue, 07 Oct 2025 18:38:00 GMT

What do you do when your ROAS starts looking great, but your growth stalls?

Preston Rutherford, co-founder of Chubbies and founder of Marathon, joins Destaney to talk about one of the biggest challenges performance marketers face: knowing when it’s time to shift from pure demand capture to true demand creation.

In this episode, Preston shares the real story behind how Chubbies scaled, where ROAS started to break down, and why building a brand that people remember is more important than ever, especially in a world where AI, Amazon, and TikTok are changing how people discover and decide.

We cover:

Why ROAS became a crutch (and how to break the addiction)
How to think like a CFO without losing creative soul
Brand search volume, incrementality, and blended CAC
The role of shortcuts in AI-driven discovery
Why great creative wins in a commoditized world
Preston’s playbook for brands ready to scale sustainably

Learn more about:

Chubbies - https://www.chubbiesshorts.com

Marathon Data - https://www.marathondataco.com/

BTR Media - www.btrmedia.com

Connect with Preston - https://www.linkedin.com/in/prestonr/

Connect with Destaney - https://www.linkedin.com/in/destaney-wishon/

Listen to all episodes: btrmedia.com/resources/podcast

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Stronger Brand with Omni-Channel Markets

Destaney Wishon and Justin Nuckols — Tue, 14 May 2024 13:44:11 GMT

#046 - In this episode, Justin Nuckols sits down with Gurmeet Matharu to chat the ever-changing world of e-commerce and discuss the strategies behind successful brand management in a digital marketplace. Focusing on the rise, evolution, and challenges of e-commerce, particularly during and after the COVID-19 pandemic, Gurmeet sheds light on the operational intricacies of managing a vast array of kitchen appliance brands at The Legacy Companies.

With nearly two decades of experience, Gurmeet shares his unique insights from transitioning from a technical back-end focus to a holistic front-end e-commerce strategy. The conversation touches on The Legacy Companies' swift response to the pandemic and how they leveraged predictive Amazon purchasing patterns to their advantage. With Prime Day looming, Gurmeet also discusses the challenges and opportunities this retail event presents for higher-end appliance brands and the importance of balancing ROI-driven goals with brand visibility and product differentiation.

Key Takeaways:

Gurmeet Matharu's extensive background in e-commerce has shaped his current role at The Legacy Companies, where strategic acquisition and omnichannel presence are key.
The Legacy Companies experienced a significant surge in e-commerce sales during the pandemic, attributed to strategic inventory management and a focus on essential home appliances.
Gurmeet emphasized the importance of controlling channel strategy to avoid price thrashing and protect net PPM, especially in relation to Amazon's 1P versus 3P selling models.
Observations of abnormal purchase order patterns from Amazon signalled the onset of the COVID-19 pandemic, showcasing the company's data-driven approach.
The discussion about Prime Day highlighted the need to balance short-term deep discount strategies with longer-term brand-building goals, considering different consumer price sensitivities.

Resources:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What’s Working (and Why) for Lacoste on Amazon

Destaney Wishon and Justin Nuckols — Thu, 25 Sep 2025 13:20:00 GMT

Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it.

In this episode:

How we prioritized 13,000 ASINs with limited budget
The role Sponsored Brand video and product collections play in apparel
Why branded spend went down but branded search went up
How seasonal campaigns (like Father’s Day) were built and scaled
Conquesting strategies using competitor search terms
When we lean on creative assets vs Amazon’s AI tools
What brand metrics + Nexus helped us uncover

Connect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Optimize Your Q4 Approach

Destaney Wishon and Justin Nuckols — Thu, 26 Sep 2024 19:31:57 GMT

Episode #054: In this episode of Better Advertising with BTR Media, host Justin Nuckols is joined by advertising specialist Nick Amos from the BTR team to chat on what it takes to succeed in Q4. With Black Friday, Cyber Monday, and the holiday rush approaching, many brands are scrambling to get their strategies in place—but are they doing it right?

Nick shares his insights on how brands can optimize their ad spend, streamline their product listings, and avoid the common (and costly) mistakes that often derail Q4 success. From inventory management to refining your creative assets, they're covering what you need to know to stay competitive and boost your sales during the most crucial part of the year.

Key Topics Discussed:

Planning for Q4 success with inventory management and data
How to structure your ad campaigns for Black Friday and Cyber Monday
The importance of listing optimization and testing creative assets ahead of Q4
Using historical data and trending keywords to outpace your competitors
Tips for standing out in crowded markets and making the most of your ad budget

Connect with Nick on LinkedIn

Learn more about BTR

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Inside the Retail Media Super Bowl

Destaney Wishon and Justin Nuckols — Fri, 21 Nov 2025 14:00:00 GMT

Amazon unBoxed 2025 delivered some of the biggest shifts we have seen in retail media. In this episode, Destaney and Gabi break down the announcements that matter most from Creative Studio updates to Rufus search behavior to the rise of natural language tools inside Ad Console. #amazonads #retailmedia #amazonadvertising #aiinmarketing #creative #unboxed #rmnews

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with Gabi on Linkedin: linkedin.com/in/gabriellaviljoen

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Big Future Bets into your Team's KPIs with Hasbro's David Khoshpasand

Destaney Wishon and Justin Nuckols — Wed, 29 Mar 2023 03:00:59 GMT

#021 - David Khoshpasand comes from both the agency perspective having been at Tinuiti and more recently on the brand side at Hasbro. His expertise described as "developing business strategies for growth" is where we'll dive in today. We cover principles from Alchemy of Growth and Measure What Matters, and specifically how David uses these frameworks internally at Hasbro to drive group focus and measurement on today's and tomorrow's goals to keep growing the business - everything from today's revenue & profit to the big bets & investments for the future.

Follow David on LinkedIn

Connect with Alex on LinkedIn

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The Right Retailer Isn't Always the Obvious One

Destaney Wishon and Justin Nuckols — Wed, 07 May 2025 11:30:00 GMT

After five years with BTR Media, COO Alex Amos appears on his first podcast episode! Jeff Cohen, Amazon Ads Tech Evangelist, credits Alex as the "silent assassin" behind BTR Media, recognizing his influential role in the company's growth. Alex and Destaney break down how geo-targeting works with Walmart's display ads and why it’s important to align audience targeting with business goals. Their conversation covers how brands are adjusting to new opportunities across various retail media platforms by focusing on case studies involving Instacart and Walmart. Alex shares the challenges of managing advertising on these platforms, sharing unique examples like the marketing strategies for the mandarin orange brand, Cuties.

Major takeaways from this episode:

Understanding the strategic importance of selecting the right retail media networks based on brand alignment and operational capabilities.
Highlights the benefits of leveraging retail media networks' unique features, such as Walmart's item set-level advertising and geo-targeting.
Emphasis on the role of detailed audience segmentation and creative optimization in driving successful advertising campaigns.
Revealing new opportunities with brands using insights into how Instacart and Walmart advertising can drive significant lift in both online and in-store sales.
The importance of using comprehensive retail media network data to inform strategy and optimize advertising spend effectively.

Learn more about BTR Media & our capabilities

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Budgets, Buyers, and the Bigger Ecosystem

Destaney Wishon and Justin Nuckols — Tue, 21 Oct 2025 13:00:00 GMT

What makes a Walmart shopper different from a Target shopper? And why does it matter for your ad dollars? Destaney and Nick unpack how audiences behave differently across retail media networks–and how brands can align their goals with the right channels instead of spreading themselves too thin.

Connect with Nick on Linkedin: linkedin.com/in/n-amos

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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Dissecting Amazon's Path to Purchase

Destaney Wishon and Justin Nuckols — Tue, 25 Feb 2025 12:30:00 GMT

Episode #071 - How can Amazon's path to purchase insights impact advertising strategies? Understanding customer behavior is pivotal for success, and in this episode, Justin and Austin break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehending multi-step conversion paths but elevates the value of Amazon's multi-touch attribution model.

A preview of their conversation:

Amazon's path to purchase data provides insights into the top five conversion paths ensuring a comprehensive understanding of the customer journey.
The episode emphasizes the limitations of Amazon's last-touch attribution model and the potential of multi-touch attribution for holistic strategy development.
Discover how various ad types, from sponsored products to DSP ads, interact and contribute to effective conversions.
Get familiar with navigating the path to purchase module to unlock detailed analytics, including sales, new-to-brand purchases, and previously untracked touchpoints.
Learn how adjusting ad strategies based on path-to-purchase findings can optimize brand discovery and conversion rates.

Connect with Austin on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2025 Offsite Recap

Destaney Wishon and Justin Nuckols — Fri, 31 Jan 2025 20:00:00 GMT

Episode #066 - How can remote companies maintain a vibrant company culture with team members spread all across the country? In this special episode, Adam Mellott joins Justin at our 2025 offsite in Jupiter, FL, to answer this question and break down how team-building, strategy sessions and culture development are all vital elements to BTR Media's success.

"Getting that buy-in, creating that trust, and that human connection allows people to kind of break barriers down and ask the tough questions." - Adam Mellott

A few points covered:

Regular team meetups help foster relationships, build trust, and enhance collaboration among remote employees.
A remote company thrives with intentional face-to-face interactions, leading to increased motivation and a sense of belonging.
In-person meetings are excellent for training new hires and gaining fresh perspectives to improve company processes.
Meeting clients and team members in person strengthens bonds, allows for shared experiences, and builds emotional buy-in.
An emphasis on autonomy, mutual trust, and non-micromanagement cultivates a high-performance, competitive work atmosphere.

Connect with Serena on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bringing Retail Strategy to the Digital Shelf

Destaney Wishon and Justin Nuckols — Fri, 03 Jan 2025 15:00:00 GMT

Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, not copy-pasted. From the idea that search results are today’s planogram to the challenge of getting leadership buy-in for online investments, this conversation includes real-world examples and actionable insights.

A few topics we will cover:

The Digital Planogram: Why search results mirror physical shelf placement and how it impacts sales.
Leadership Buy-In: Educating traditional retail leadership about the nuances of eCommerce.
Content and Visibility: Why tailored content strategies per platform are non-negotiable.
Career Growth in eCommerce: Building flexibility and resilience in a fast-changing industry.
Future Trends: The role of AI and operational efficiency in shaping strategies.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Unlock AMC's Potential

Destaney Wishon and Justin Nuckols — Tue, 04 Feb 2025 15:00:00 GMT

Episode #067 - Are you maximizing the potential of Amazon Marketing Cloud (AMC)? In this episode, Justin is joined by our Head of Product, Dustin Wassner as they discuss the latest developments in AMC, emphasizing the implementation of AI-driven query creators and the broader rollout of AMC functionalities for Sponsored Products. They talk about the impact of these recent updates and share their insights on leveraging AMC's newfound capabilities to fine-tune advertising funnels, enhance audience targeting, and manage campaign performance effectively.

"It's going to be one of the biggest releases we've seen in quite some time." - Dustin Wassner

A few of their talking points:

AMC's new AI-driven query creator allows advertisers to generate SQL reports without needing technical expertise, democratizing access to valuable data insights.
Recent developments enable advertisers to utilize AMC with just Sponsored Ads, eliminating the previous necessity of using Amazon DSP.
Optimizing sales funnels has become more precise, with AMC allowing advertisers to target specific audience segments more granularly.
Performance reporting and audience adjustments in AMC enable advertisers to make data-driven decisions effectively.

Connect with Dustin on LinkedIn

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2024 Highlights & 2025 Vision

Destaney Wishon and Justin Nuckols — Fri, 20 Dec 2024 12:30:00 GMT

Episode #063 - In their last episode of 2024, Destaney and Justin reflect on the company's evolution over the past year, highlighting the strides in Amazon advertising, the role of AI in creative development, and the importance of data analytics in shaping modern advertising strategies.

How have company culture and value creation helped fuel the growth and transformation of BTR Media post-rebranding?

"The rebrand wasn't just a name change; it's about better trust, better transparency, better results, and better relationships."

A few topics covered in their recap:

The company has significantly grown over the past year, transitioning from BetterAMS to BTR Media and embracing a full-funnel approach to retail media and advertising.
The role of content creation and the sharing of industry knowledge as the primary growth strategy for BTR Media.
Significant advancements in AI's role in creative development and AMC data analytics have transformed how brands strategize and reach audiences.
The ongoing convergence of performance and brand budgets as retail media networks evolve and consolidate offers new opportunities for middle-market brands.

Connect with Justin

Read Unreasonable Hospitality

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Scaling Content Creation with AI

Destaney Wishon and Justin Nuckols — Wed, 04 Dec 2024 12:00:00 GMT

Episode #061 - Destaney sits down with Carolyn, CMO of Pattern, to talk about how brands can use AI to scale their content and stay ahead in the fast-paced industry. From creating optimized listings to tailoring content for specific marketplaces like Amazon and Walmart, Carolyn shares insights into how Pattern’s Content Brief tool is helping brands turn trillions of data points into actionable recommendations.

How is AI enabling teams to move faster, personalize their creative, and adapt to changing consumer trends—without sacrificing quality?

“AI isn’t about replacing your team—it’s about enabling them to move faster, get smarter, and do more with less.”

A few topics covered:

How AI helps brands handle the overwhelming amount of content needed for e-commerce, from product listings to images.
Why each marketplace has unique requirements and how AI helps brands tailor their approach to platforms like Amazon and Walmart.
The role of AI in creating tailored content and enabling brands to react quickly to trends and consumer behavior.
AI as a tool for first drafts and edits, with human teams refining and perfecting the results.
How Content Brief combines 38 trillion data points with actionable insights to help brands optimize their listings and creative efficiently.

Learn more about Pattern PXM’s Content Brief

Connect with Carolyn

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Using Ad Tech Without Getting Lost in the Details

Destaney Wishon and Justin Nuckols — Thu, 31 Oct 2024 17:18:18 GMT

Episode #058 - In this episode, Destaney sits down with BTR Media's tech guru, Dustin Wassner, fresh off his big win at the Amazon Developer Summit Hackathon! They cover all things advertising automation, from how Amazon Marketing Stream (AMS) goes beyond dayparting to the ways real-time budget updates keep managers in control.

Dustin shares why sticking to the basics can beat the latest, shiniest tech and breaks down the impact of a well-built tagging system. Plus, they discuss the latest on Amazon Marketing Cloud (AMC) and what the rollout could mean for more advertisers soon.

Connect with Dustin

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Live from House of Amazon: Why do the top minds in advertising choose Cannes Lions?

Destaney Wishon and Justin Nuckols — Fri, 28 Jun 2024 16:55:03 GMT

#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importance of Cannes Lions for industry leaders.

Why Listen?

Discover why Cannes Lions is one of the ultimate gatherings for decision-makers in advertising, offering unparalleled opportunities for networking, learning, and innovation.
Learn how Amazon leverages Cannes Lions to share ad strategies and drive future growth.
Find out how Amazon’s integration of influencers at Cannes Lions is reshaping the advertising landscape.
Explore the innovative practices and future trends showcased at House of Amazon, from Twitch and podcasts to advanced multi-touch attribution models.
Gain actionable insights on the latest trends in performance marketing, consumer journey analysis, and the democratization of advertising tools.

Resources:

Connect with Brent on LinkedIn

➡️ Connect with Jeff on LinkedIn

➡️ Connect with Destaney on LinkedIn

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Creating The Ultimate AI Hackathon with Brent Wees

Destaney Wishon and Justin Nuckols — Thu, 04 Apr 2024 11:30:00 GMT

#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience: competing in an AI hackathon at the annual Prosper conference. They discuss the outcome of the AI hackathon in this episode—a fresh, interactive model of learning and harnessing the potential AI tools hold. Brent is the founder of Ultimate AI Hackathon, and he talks about how bringing people from the industry into a high-tension environment and having them collaboratively build, brainstorm, and present AI-generated solutions could turn around traditional conference formats to bring about deep learning related to those skills.

Key Takeaways:

Brent Wees and Adam Mellott—visited the annual international conference in Prosper and participated in the AI Hackathon under hands-on collaborative learning in artificial intelligence.
Brent, architect of the Ultimate AI Hackathon, is raising the bar on how educational sessions could be delivered at industry conferences with a focus on interactivity and collaboration.
This was a competition that challenges teams to execute an AI strategy within the shortest period and may even increase chances of being identified with the innovation setting.

Resources:

www.ideameetplan.com

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Achieving Target ROAS on Amazon: A Full Funnel Approach

Destaney Wishon and Justin Nuckols — Sat, 09 Mar 2024 01:04:09 GMT

#036 - In this episode of "Better Advertising with Better Media," host, Justin Nuckols dives into the world of measuring Amazon advertising success, with an emphasis on optimizing for target ROAS. However, instead of a sole focus on ROAS, Justin talks about adopting a full-funnel advertising strategy as that breaks down your campaigns into five types: Awareness, Rank, Efficiency, Branded, and Auto.

Join Justin as he explains how to allocate budgets into these five key campaign types, and the distinct KPIs relevant to each category. He wraps up the episode by providing strategic allocation percentages for each campaign type, guiding you on how to structure your advertising campaigns on Amazon and more for comprehensive growth.

Key Takeaways:

A diversified approach to campaign strategy is critical for achieving target ROAS, mirroring successful investment portfolio management.
Advertising campaigns should be split into five key types: Awareness, Rank, Efficiency, Branded, and Auto, each serving unique objectives within the advertising funnel.
Specific KPIs tailored to different campaign types, such as impression share for Awareness or conversion rate for Rank and Branded campaigns, provide a clearer measure of success as opposed to ROAS alone.
Budget allocation across these five campaign types should be strategic and proportional to their relevance and impact on overall performance.
Continual optimization, through keyword harvesting in Auto campaigns and proper negation, is essential for maintaining and enhancing the efficiency of advertising investments.

Learn more about BTR Media and our strategies

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Navigating International Amazon Advertising: Insights from Gabriel Cáceros at BetterAMS

Destaney Wishon and Justin Nuckols — Fri, 06 Oct 2023 16:55:44 GMT

#026 - Gabriel Cáceros joins host Justin Nuckols to discuss the international side of ad management on Amazon. They focus on the differences between advertising on Amazon in the US and in countries like Mexico. Gabriel explains that Amazon Mexico is one of the fastest-growing marketplaces and highlights the unique advertising strategies and opportunities available in these international markets. He emphasizes that while the conversion rates may be lower in international marketplaces, the CPCs (cost per click) are significantly cheaper, making it a favorable environment for advertisers. Gabriel also discusses the importance of brand awareness campaigns and the effectiveness of ad types like sponsored display and sponsored brands video in driving brand recognition and sales.

Key Takeaways:

International marketplaces like Amazon Mexico offer cheaper CPCs compared to the US, making it a cost-effective advertising opportunity.
Conversion rates may be lower in international marketplaces, but the lower CPCs can still result in a good return on ad spend (ROAS).
Brand loyalty is strong in international marketplaces, with consumers often searching for specific brands rather than generic product keywords.
Sponsored display and sponsored brands video are effective ad types for generating brand awareness and capturing customer attention in international markets.

Follow Gabriel on LinkedIn

Learn More About BetterAMS

BetterAMS YouTube Channel

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Master the Creative Ad Types with Brenton Baderdeen

Destaney Wishon and Justin Nuckols — Tue, 10 Jan 2023 20:10:43 GMT

#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from how long your Sponsored Brand video should be, to the type of audio to play over it, and the best copy for conversions and attracting New-to-Brand customers. If you've wanted to explore more of Sponsored Brand and Sponsored Display, Brenton has tons of wisdom to jumpstart your efforts.

Follow Brenton on LinkedIn

Read Wonderskin's Tik Tok Case Study

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Building a Viral Tik Tok Product with Michael Malinsky

Destaney Wishon and Justin Nuckols — Tue, 06 Dec 2022 07:00:11 GMT

#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder & CEO Michael Malinsky joins us to talk about how they built a brand with key advantages in the marketplace - it was fun to share & talk about with friends, and made you want to return to the brand to shop additional products. These edges helped their advertising efficiency in such a competitive category as makeup by building a relationship with their customers in a experiential, visual way.

Follow Michael on LinkedIn

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Keith Hamann on Why Your Amazon Listing Optimization Doesn't Matter

Destaney Wishon and Justin Nuckols — Tue, 01 Nov 2022 07:00:08 GMT

#010 - Keith Hamann is our guest today and joins with a wealth of knowledge in e-commerce marketplaces built over the past several years, even as an FBA owner himself at one time. Listen in for various Amazon marketing topics such as:

How to optimize based on price point
Segmenting your PPC budget & KPI's for Offensive & Defensive strategies
How we use DSP after big traffic days, like Black Friday & Cyber Monday
Plus Keith's life hacks for the home office - check out his set up!

Follow Keith on LinkedIn

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Protect Tomorrow's Revenue & Stay in Stock with David Glick of Flexe

Destaney Wishon and Justin Nuckols — Tue, 25 Oct 2022 07:00:49 GMT

#009 - Supply chain has been a top concern for all sellers at some point in the last two years. David Glick, the Chief Technology Officer of Flexe, joins to talk about the omnichannel distribution & fulfillment offerings at Flexe, as well as his thoughts on the progress of the Walmart marketplace, and stories of his time developing logistics at Amazon in the early 2000's.

Follow David on LinkedIn

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Reaching Your Ideal Audience with Amazon DSP

Destaney Wishon and Justin Nuckols — Wed, 22 May 2024 11:00:00 GMT

Amazon DSP Series - Episode Two: Here's an inside look with Justin Nuckols and Adam Mellott from BTR Media as we deep dive into Audience Targeting and the powerful capabilities within Amazon's Demand-Side Platform (DSP). On this episode, we chat on all the ways one can target audiences within Amazon DSP, working on optimizing one's advertising strategy. Learn the importance of awareness versus remarketing, the benefits of using first- and third-party data, and finally, how custom audiences have advanced to be able to target customers in ways that nobody else can.

A Few of the Topics Discussed:

Be sure to differentiate clearly between strategies implemented respectively for awareness and remarketing, to optimize buyer intent throughout your funnel.
Scope of types of audiences made available in Amazon DSP: 1st Party Data from Amazon and 3rd Party providers like Experian and MasterCard.
You can take advantage of custom audience characteristics for really focused campaigns driven by specific behaviors: product views, purchases, and interaction with the brand's stores.
The power of inclusivity and exclusivity in audience selection for efficient targeting without redundancy.
Measurement of the effect of the DSP campaign through Amazon Marketing Cloud and setting practical expectations of ROI for decision-making.

➡️ Connect with Adam on LinkedIn

➡️ Connect with Justin on LinkedIn

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What's New In Amazon Marketing Cloud

Destaney Wishon and Justin Nuckols — Wed, 13 Nov 2024 17:56:50 GMT

Episode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template audiences, and no-code solutions – designed to simplify insights and make advanced targeting more accessible.

A few things we cover:

- Understanding AMC’s shift to make analytics accessible without DSP

- How AMC’s Audience Bid Boosting can help you outbid competitors

- The new Optimal Frequency tool for more effective campaign reach

- Amazon Advertising with Audience-Based Bidding Strategies

- Scaling Up Audience Creation with AMC and APIs

- Improving AMC Sandbox for Better Query Development

Connect with Alan

Connect with Dustin

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Boosting Your Brand’s Organic Rank on Amazon

Destaney Wishon and Justin Nuckols — Fri, 29 Mar 2024 00:00:38 GMT

#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the difference in your campaigns. This episode is packed with down-to-earth advice on making your brand more noticeable and improving your organic Amazon rank.

Some Key Takeaways:

Getting to the top of the Amazon charts is all about knowing how your ads and where you pop up in searches play together.
Winning the campaign game is mostly about zoning in on those keywords that perform best for your brand.
Even if you're not splashing the cash, putting your money on exact match campaigns can help keep you in the bestseller spot.
Being smart with your ad budget, knowing when to spend more or cut back based on your organic rank, is crucial for balancing things out.
Quick to adapt campaigns mean you can stay ahead of the game, making sure your brand keeps its visibility and place on the shelf.

Resources:

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Future of Amazon Marketing Cloud (AMC) With Jack Lindberg & Destaney Wishon

Destaney Wishon and Justin Nuckols — Mon, 06 Nov 2023 20:02:40 GMT

#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes the importance of continuous learning and staying up to date in the ever-changing world of e-commerce. Jack also discusses the challenges and opportunities of using AMC for data analysis and decision-making. He highlights the need for better integration between data producers and data users to ensure that insights lead to actionable strategies. Jack also introduces a new SaaS tool called Noctis that aims to make AMC more accessible and help users generate novel use cases.

Key Takeaways:

AMC is a powerful tool for data analysis and decision-making in the Amazon advertising space.
The biggest challenge with AMC is the disconnect between data producers and data users.
AMC can provide valuable insights for measurement, attribution, and audience targeting.
Jack is working on a new SaaS tool called Noctis (https://analyticindex.com/noctis/) to help users generate novel use cases for AMC.
The future of AMC lies in user identity resolution, off-Amazon behavior analysis, and shopper profiling.

Follow Jack on LinkedIn

Learn More About Noctis

Learn More About BetterAMS

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Amazon DSP KPI's & Measurement

Destaney Wishon and Justin Nuckols — Thu, 08 Aug 2024 12:00:00 GMT

Amazon DSP Series Episode #4 - In episode four of our Amazon DSP Series, Justin Nuckols and Adam Mellott are putting more focus on key performance indicators (KPIs) and measurement strategies for DSP specifically. They stress the importance of understanding what you want to achieve with DSP, whether it's building brand awareness or remarketing to existing customers. It's clear that while Return on Ad Spend (ROAS) is crucial, it's not the only metric that matters.

Setting realistic expectations is vital with DSP because it is all about incremental gains. During the episode Adam notes, "DSP is a long game and initial or immediate results cannot and should not be expected out of the gate." Justin and Adam also discuss how to optimize strategies for different stages of the marketing funnel, from awareness to consideration to purchase intent - highlighting metrics like conversion rate, click-through rate (CTR), and average order value (AOV) as essential for understanding the effectiveness of your campaigns.

The duo also explains how Amazon Marketing Cloud (AMC) provides valuable insights into how DSP integrates with your other advertising efforts. By using tools like the path to purchase and media mix modules, you are able to see how different ad types work together to drive conversions. Justin emphasizes, "You should be advertising at every stage of the funnel, everywhere a customer can see you. It leads to the strongest conversion rate."

Key Points Mentioned:

Setting Realistic Expectations: DSP is a long-term strategy, and immediate results should not be expected. Patience and continuous optimization are key.
Tailoring KPIs to Goals: It's essential to define your DSP goals, whether it's for brand awareness or remarketing, and adjust KPIs accordingly.
Optimizing Across the Funnel: Different stages of the funnel require different metrics and strategies, from conversion rates at the purchase stage to reach and impressions at the awareness stage.
Integration with AMC: Using Amazon Marketing Cloud (AMC) helps understand how DSP works with other ad types to drive overall effectiveness.
Granular Targeting: DSP allows for detailed targeting based on web activity and demographics, setting it apart from traditional advertising methods.

Interested in chatting if DSP is right for your brand? ⬇️

https://www.btrmedia.com/getting-started/work-with-btrmedia

👋 Connect with Justin on LinkedIn

👋 Connect with Adam on LinkedIn

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Bring Your Brand to Life on Amazon

Destaney Wishon and Justin Nuckols — Tue, 04 Nov 2025 14:00:00 GMT

New interactive modules, quizzes, and video tools are changing how customers shop on Amazon. Destaney and Day Tomko explain what’s live now, what’s coming next, and how to get first mover advantage before everyone else catches on.

Connect with Day on Linkedin: linkedin.com/in/day-tomko-26916864

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DSP Strategy in the AI Era

Destaney Wishon and Justin Nuckols — Tue, 02 Dec 2025 14:00:00 GMT

Destaney talks with Gibby, BTR Media’s Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from zero coding experience to writing SQL for AMC, how to turn black box data into actionable insights, and why strong prompts and strategy matter more than ever in Amazon Ads.

Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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Launching New ASINs & Ranking Your Product

Destaney Wishon and Justin Nuckols — Tue, 30 Aug 2022 04:00:00 GMT

#004 - We're sharing the fundamental advertising campaigns we recommend setting up when you are launching new products & ASINs on Amazon. Improving your click-through rate when you don't have reviews can be tricky and hurt your organic and paid performance. We'll offer simple tips to use at launch that are shown to improve click-through rate and competitiveness in the search results on launch day.

Amazon Sponsored Ad Policies & Custom Headline Copy Guidelines

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How Hyperice Turns Awareness Into Amazon Sales

Destaney Wishon and Justin Nuckols — Tue, 18 Nov 2025 14:00:00 GMT

From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns and full-funnel strategy to turn brand buzz into real Amazon growth.

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with Justin on Linkedin: linkedin.com/in/justinnuckols

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Stop Underspending During BFCM Lead In

Destaney Wishon and Justin Nuckols — Thu, 20 Nov 2025 14:00:00 GMT

Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon’s “Turkey 12” lead up to deal week.

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Exploring Creativity through Artificial Intelligence

Destaney Wishon and Justin Nuckols — Mon, 08 Apr 2024 11:30:00 GMT

#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joined by Brent Wees and Adam Mellott, they go a bit deeper into the practical applications of AI through their experiences at the Prosper conference's AI hackathon. The team outlines the structured challenge of developing a marketing campaign for a new product within an hour, leveraging AI tools like the Gamma App for rapid execution. The conversation sheds light on the broader implications of AI in streamlining marketing tasks, encouraging a blend of automation and human creativity to enhance campaign strategies. Brent and Adam offer practical advice for marketers looking to incorporate AI into their workflows, emphasizing the importance of experimentation and continuous learning to fully harness AI's capabilities.

Key Takeaways:

The AI hackathon served as a real-world testbed for the rapid development of marketing campaigns, demonstrating AI's potential to significantly speed up the creative process.
Brent and Adam highlight the importance of understanding AI tools and their applications in marketing, advocating for hands-on experimentation and utilization of advanced AI functionalities.
The discussion underscores the balance between leveraging AI for efficiency and ensuring the human element remains central to marketing efforts, stressing the value of personal touch in the age of automation.

Resources:

Connect with Brent on LinkedIn

Connect with Jay on LinkedIn

www.ideameetplan.com

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2022 Prime Day - Lost Clicks Are Not Lost Customers

Destaney Wishon and Justin Nuckols — Tue, 16 Aug 2022 04:00:00 GMT

#002 - Today we dive into Prime Day performances and the tactics we saw sellers use to maximize sales on one of the biggest traffic days of the year . Highlighting the ad types we as an agency saw dominate in gaining new-to-brand customers, how drastically CPC's increased, & even how sellers are continuing to maximize the traffic they earned on Prime Day late into Fall. We also offer recommendations on PPC strategies you can build out today that are critical in earning all the ad placements you need to have on days like Prime Day.

Download our free Prime Day Checklist here

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Amazon’s AI Tools and What’s Next with Jay Richman

Destaney Wishon and Justin Nuckols — Wed, 23 Oct 2024 14:18:39 GMT

Episode #056 – In this episode, Jay Richman from Amazon sat down with Destaney to chat about how Amazon’s new AI tools are changing the way brands create ads. They explore how the AI Creative Studio can be of benefit to both big and small brands. Creating everything from images to audio ads without needing to be a tech expert or marketer.

Jay also shared some fun moments from behind the scenes, like how their AI keeps adding pumpkins to every photo (seriously) and explained why interactive audio ads, where customers can literally say “Add to Cart” through Alexa, are the future.

If advertising tools or creative have ever felt overwhelming, this episode shows how everything is about to get a lot simpler.

Learn more about AI Creative Studio