<![CDATA[The Ailm Practice Education Series]]>The Ailm Practice Education Series podcast is designed to empower aesthetic and specialty medical professionals with actionable insights from industry leaders. Each episode features interviews with top experts, exploring best practices and strategies to enhance profitability, improve company culture, and elevate patient care.

With a focus on real-world applications, this podcast is a valuable resource for practice growth and success.

]]>https://ailmatelier.com/Riverside.fm (https://riverside.com)Fri, 16 Oct 2026 17:00:10 GMTFri, 29 May 2026 17:48:46 GMT60Ailm Atelier<p>The Ailm Practice Education Series podcast is designed to empower aesthetic and specialty medical professionals with actionable insights from industry leaders. Each episode features interviews with top experts, exploring best practices and strategies to enhance profitability, improve company culture, and elevate patient care.</p><p></p><p>With a focus on real-world applications, this podcast is a valuable resource for practice growth and success.</p>episodicAilm Ateliertraining@firm-media.comno<![CDATA[S5 E1: 30 Years of Aesthetic Society Journal, with Phaedra Cress]]>Aesthetic Society Journal has positioned itself as a critical scientific filter for the field. Phaedra Cress describes it as a strategic compass, ensuring that practitioners have access to quality content. The Journal’s rigorous review process means that only the most relevant and scientifically sound articles are published, guiding practitioners in their clinical decisions. Moreover, in a world flooded with marketing messages and medical innovations, ASJ serves as a beacon of authenticity, emphasizing the importance of trust in scientific integrity. This focus helps to cut through the noise, allowing practitioners to concentrate on clinically relevant information that can significantly impact their practice.

0:00 A Journey Through Scholarly Publishing
2:21 Celebrating Three Decades of Excellence
6:16 The Journal as a Scientific Filter
10:32 The Power of Authenticity in Medicine
14:18 The Future of Digital Medical Education
21:08 Defining Excellence in Modern Practice

]]>6f0f0714-1c08-4aba-9426-f5c706cea8f0Sat, 10 Oct 2026 10:00:00 GMT<p>Aesthetic Society Journal has positioned itself as a critical scientific filter for the field. Phaedra Cress describes it as a strategic compass, ensuring that practitioners have access to quality content. The Journal’s rigorous review process means that only the most relevant and scientifically sound articles are published, guiding practitioners in their clinical decisions. Moreover, in a world flooded with marketing messages and medical innovations, ASJ serves as a beacon of authenticity, emphasizing the importance of trust in scientific integrity. This focus helps to cut through the noise, allowing practitioners to concentrate on clinically relevant information that can significantly impact their practice. </p><p>0:00 A Journey Through Scholarly Publishing <br />2:21 Celebrating Three Decades of Excellence <br />6:16 The Journal as a Scientific Filter <br />10:32 The Power of Authenticity in Medicine <br />14:18 The Future of Digital Medical Education <br />21:08 Defining Excellence in Modern Practice</p>no00:22:1851S5 E1: 30 Years of Aesthetic Society Journal, with Phaedra Cressfull<![CDATA[S4 E6: Patient Acquisition in the AI Era with Randy Torban of EntityMed]]>Randy Torban, VP of Patient Acquisition at EntityMed⁩ discussing the evolution of patient acquisition strategies in the aesthetic space. They explore the importance of understanding patient psychology, the role of AI in enhancing patient engagement, and how practices can shift their mindset to focus on deeper engagement rather than just patient lead generation. Randy emphasizes the need for authenticity in marketing and how AI can help practices better connect with potential patients by capturing their intent and emotions.

- The patient acquisition experience is often outdated and transactional. - Patients make emotional decisions, requiring a different approach.

- AI can enhance patient engagement by providing personalized experiences.

- Practices need to nurture leads rather than just waiting for them to book.

- Understanding patient goals is crucial for effective treatment plans.

- Today's patients want to feel confident and educated before making decisions.

- Practices should focus on enabling patients rather than controlling them.

- Deeper engagement leads to better conversion and retention rates.

- AI can scale patient acquisition efforts without increasing staff.

0:00 The Evolution of Aesthetic Patient Acquisition

2:30 Why Traditional Acquisition Strategies Fail

6:19 Capturing Intent and Emotion with AI

9:44 A Step-by-Step Look at AI Simulators

14:27 The Paradigm Shift: From Control to Enablement

]]>96ea0a00-665d-44d4-a01c-2c69903f3503Mon, 10 Aug 2026 23:45:00 GMT<p>Randy Torban, VP of Patient Acquisition at EntityMed⁩ discussing the evolution of patient acquisition strategies in the aesthetic space. They explore the importance of understanding patient psychology, the role of AI in enhancing patient engagement, and how practices can shift their mindset to focus on deeper engagement rather than just patient lead generation. Randy emphasizes the need for authenticity in marketing and how AI can help practices better connect with potential patients by capturing their intent and emotions.</p><p></p><p>- The patient acquisition experience is often outdated and transactional. - Patients make emotional decisions, requiring a different approach.</p><p>- AI can enhance patient engagement by providing personalized experiences.</p><p>- Practices need to nurture leads rather than just waiting for them to book.</p><p>- Understanding patient goals is crucial for effective treatment plans.</p><p>- Today's patients want to feel confident and educated before making decisions.</p><p>- Practices should focus on enabling patients rather than controlling them.</p><p>- Deeper engagement leads to better conversion and retention rates.</p><p>- AI can scale patient acquisition efforts without increasing staff.</p><p></p><p>0:00 The Evolution of Aesthetic Patient Acquisition</p><p>2:30 Why Traditional Acquisition Strategies Fail</p><p>6:19 Capturing Intent and Emotion with AI</p><p>9:44 A Step-by-Step Look at AI Simulators</p><p>14:27 The Paradigm Shift: From Control to Enablement</p>no00:19:1946S4 E6: Patient Acquisition in the AI Era with Randy Torban of EntityMedfull<![CDATA[S4 E5: Leveraging Patient Loyalty with Izhak Musli of Get Kudos]]>In this conversation, Izhak Musli, CEO of Get Kudos, discusses the importance of patient retention, loyalty, and the overall patient experience in aesthetic practices. He shares insights on effective lead management, understanding patient satisfaction, and the financial impact of memberships. Izhak also emphasizes the importance of tracking key performance indicators (KPIs) to support long-term growth, profitability, and practice success.

]]>ad1e0a21-86e1-4446-ab0f-ca022233599eFri, 10 Jul 2026 09:00:00 GMT<p>In this conversation, Izhak Musli, CEO of Get Kudos, discusses the importance of patient retention, loyalty, and the overall patient experience in aesthetic practices. He shares insights on effective lead management, understanding patient satisfaction, and the financial impact of memberships. Izhak also emphasizes the importance of tracking key performance indicators (KPIs) to support long-term growth, profitability, and practice success.</p>no00:44:3445S4 E5: Leveraging Patient Loyalty with Izhak Musli of Get Kudosfull<![CDATA[S4 E4: Phone Skills that Win Patients with Angela Baldasare]]>In this conversation, Chris Suchánek and Angela Baldasare discuss the critical role of phone handling and lead management in medical practices. They emphasize the importance of training front desk staff, understanding consumer needs, and building relationships over traditional sales tactics. Angela shares insights on common mistakes practices make, the necessity of empathy in patient interactions, and effective follow-up strategies. The discussion also highlights the significance of leveraging technology to manage leads and improve practice success.

]]>0a3afb0b-523e-4638-bc22-1eab0088e8a9Fri, 19 Jun 2026 19:56:01 GMT<p>In this conversation, Chris Suchánek and Angela Baldasare discuss the critical role of phone handling and lead management in medical practices. They emphasize the importance of training front desk staff, understanding consumer needs, and building relationships over traditional sales tactics. Angela shares insights on common mistakes practices make, the necessity of empathy in patient interactions, and effective follow-up strategies. The discussion also highlights the significance of leveraging technology to manage leads and improve practice success. </p>no00:34:1044S4 E4: Phone Skills that Win Patients with Angela Baldasarefull<![CDATA[S4 E3 - The Gold Standard of Aesthetics with Mark Theis, CEO of the Aesthetic Society]]>In this episode, Chris Suchánek welcomes Mark Theis, a key figure in the Aesthetic Society, to discuss the evolving landscape of aesthetic medicine. Mark shares his background in hospitality and how it parallels the aesthetic industry, emphasizing the importance of member experience and education. He highlights the Aesthetic Society’s commitment to maintaining its leadership role amid a rapidly changing market, with a focus on both surgical and non-surgical practices. Mark also discusses the organization’s new initiatives, including the introduction of the Allied Pro membership for non-surgical professionals, which aims to enhance education and community support.

]]>8f057a8e-c138-46e6-a87c-b3b99e254be6Fri, 19 Jun 2026 19:53:13 GMT<p>In this episode, Chris Suchánek welcomes Mark Theis, a key figure in the Aesthetic Society, to discuss the evolving landscape of aesthetic medicine. Mark shares his background in hospitality and how it parallels the aesthetic industry, emphasizing the importance of member experience and education. He highlights the Aesthetic Society’s commitment to maintaining its leadership role amid a rapidly changing market, with a focus on both surgical and non-surgical practices. Mark also discusses the organization’s new initiatives, including the introduction of the Allied Pro membership for non-surgical professionals, which aims to enhance education and community support.</p>no00:28:3343S4 E3 - The Gold Standard of Aesthetics with Mark Theis, CEO of the Aesthetic Societyfull<![CDATA[S4 E2: How Referral Lab Brings Visibility, Accountability, and Growth to Referral-Driven Practices]]>Cameron Full, founder of Referral Lab, discussing the challenges and opportunities in referral management for dental practices. Cameron shares insights on the importance of tracking referrals, leveraging data for efficiency, and the role of community and education in practice growth. He emphasizes that understanding the nuances of referral management can lead to significant improvements in practice performance and patient care.

]]>023140d5-0ad2-4531-97c3-fe484a83f508Fri, 19 Jun 2026 19:50:50 GMT<p>Cameron Full, founder of Referral Lab, discussing the challenges and opportunities in referral management for dental practices. Cameron shares insights on the importance of tracking referrals, leveraging data for efficiency, and the role of community and education in practice growth. He emphasizes that understanding the nuances of referral management can lead to significant improvements in practice performance and patient care.</p>no00:28:3742S4 E2: How Referral Lab Brings Visibility, Accountability, and Growth to Referral-Driven Practicesfull<![CDATA[S4 E1: The Fractional Fix: From Chaos to Clarity with Marni Blythe ]]>In this episode, Chris Suchánek interviews Marni Blythe, CEO of Full Pocket Coaching and Consulting. Marnie shares her journey from corporate marketing to entrepreneurship, emphasizing the importance of culture, core values, and leadership in business. She discusses the challenges practices face during growth and how her role as a fractional COO/CMO can help organizations navigate these challenges. Marnie also introduces her Full Pocket Method, which combines mindset, tools, and execution to foster sustainable growth in practices.

]]>b7ffca78-8e1b-4f2a-a170-463bb00d2ec3Fri, 19 Jun 2026 19:49:18 GMT<p>In this episode, Chris Suchánek interviews Marni Blythe, CEO of Full Pocket Coaching and Consulting. Marnie shares her journey from corporate marketing to entrepreneurship, emphasizing the importance of culture, core values, and leadership in business. She discusses the challenges practices face during growth and how her role as a fractional COO/CMO can help organizations navigate these challenges. Marnie also introduces her Full Pocket Method, which combines mindset, tools, and execution to foster sustainable growth in practices.</p>no00:26:3941S4 E1: The Fractional Fix: From Chaos to Clarity with Marni Blythe full<![CDATA[S3 Episode 6: Streamlining Success: Building Efficient Specialty Medical Practices with Amy Anderson]]>In this episode, Amy Anderson, founder and CEO of ACG Practice Partners, discusses the unique challenges faced by specialty medical practices. They explore operational inefficiencies, the importance of workflow and team training, and the critical aspects of change management. Amy emphasizes the need for clear processes, effective communication, and reframing overwhelm in medical practice to prevent burnout. The conversation highlights practical strategies to enhance practice management and foster a supportive environment for healthcare professionals.

]]>c516c805-082b-42f3-8d22-c3f10b98c679Fri, 19 Jun 2026 19:39:16 GMT<p>In this episode, Amy Anderson, founder and CEO of ACG Practice Partners, discusses the unique challenges faced by specialty medical practices. They explore operational inefficiencies, the importance of workflow and team training, and the critical aspects of change management. Amy emphasizes the need for clear processes, effective communication, and reframing overwhelm in medical practice to prevent burnout. The conversation highlights practical strategies to enhance practice management and foster a supportive environment for healthcare professionals.</p>no00:28:3336S3 Episode 6: Streamlining Success: Building Efficient Specialty Medical Practices with Amy Andersonfull<![CDATA[S3 Episode 5: Wellness-Driven Results: Blending Plastic Surgery & Wellness with William Bruno, M.D.]]>Dr. William Bruno, a board-certified plastic surgeon in West Hollywood, discusses integrating wellness into plastic surgery. Dr. Bruno shares his personal health journey, which led him to focus on wellness and longevity, emphasizing the importance of nutrition, exercise, and social connections. He discusses the role of digital coaching programs in helping patients achieve long-term health goals and the transformative impact of surgery on patients’ lives. The conversation highlights the need for proactive health management and the significance of community in enhancing quality of life.

]]>59bd821f-4b92-4754-868f-b9f8c48cf707Fri, 19 Jun 2026 19:37:57 GMT<p>Dr. William Bruno, a board-certified plastic surgeon in West Hollywood, discusses integrating wellness into plastic surgery. Dr. Bruno shares his personal health journey, which led him to focus on wellness and longevity, emphasizing the importance of nutrition, exercise, and social connections. He discusses the role of digital coaching programs in helping patients achieve long-term health goals and the transformative impact of surgery on patients’ lives. The conversation highlights the need for proactive health management and the significance of community in enhancing quality of life.</p>no00:26:2035S3 Episode 5: Wellness-Driven Results: Blending Plastic Surgery & Wellness with William Bruno, M.D.full<![CDATA[S3 Episode 4: Building Beautiful Businesses: Aesthetic Growth Strategies with Dana Hatch]]>In this episode of the Ailm Practice Education Series, host Chris Suchánek interviews Dana Hatch, founder and CEO of DH Consulting and Coaching. They discuss the importance of mindset in practice success, the role of leadership and employee engagement, and the necessity of building a strong foundation for growth. Dana shares insights on aligning services with market demand, the impact of influencers in the aesthetic space, and the challenges practice owners face when scaling. The conversation concludes with key insights for practice owners to evaluate their business and ensure long-term success.

]]>cb9ec118-f882-4ffd-925e-14a11aa5ca2aFri, 19 Jun 2026 19:34:12 GMT<p>In this episode of the Ailm Practice Education Series, host Chris Suchánek interviews Dana Hatch, founder and CEO of DH Consulting and Coaching. They discuss the importance of mindset in practice success, the role of leadership and employee engagement, and the necessity of building a strong foundation for growth. Dana shares insights on aligning services with market demand, the impact of influencers in the aesthetic space, and the challenges practice owners face when scaling. The conversation concludes with key insights for practice owners to evaluate their business and ensure long-term success.</p>no00:24:1134S3 Episode 4: Building Beautiful Businesses: Aesthetic Growth Strategies with Dana Hatchfull<![CDATA[Season 3 Episode 3: Creating Impactful Patient Experiences Through Event Marketing With Tami Vileta]]>In this episode, Tami shares her perspective on the unique power of in-person events to transform patient relationships, increase case acceptance, and elevate brand perception. As the founder of a firm dedicated to branding and marketing for fee for service medical practices, Tami walks us through what it takes to design and execute events that not only look good but drive real results.

]]>2d815439-cc2d-4d51-8a2a-734cae68e04dFri, 19 Jun 2026 19:30:38 GMT<p>In this episode, Tami shares her perspective on the unique power of in-person events to transform patient relationships, increase case acceptance, and elevate brand perception. As the founder of a firm dedicated to branding and marketing for fee for service medical practices, Tami walks us through what it takes to design and execute events that not only look good but drive real results.</p>no00:26:1833Season 3 Episode 3: Creating Impactful Patient Experiences Through Event Marketing With Tami Viletafull<![CDATA[S3 Episode 2: Redefining Confidence: Sexual Wellness and Aesthetic Health with Dr. Kimberly Evans]]>In this episode, Dr. Kimberly Evans, a board-certified OB-GYN and aesthetic medicine specialist, discusses her journey in expanding women’s healthcare to include sexual wellness and overall well-being. She emphasizes the importance of listening to patients’ needs and creating a safe space for discussions about intimacy and sexual health. Dr. Evans shares insights on hormone therapy, innovative treatments like ExoMind, and the integration of traditional med spa services with wellness practices. Her passion for helping women and couples rediscover intimacy and improve their quality of life shines through as she highlights the transformative power of holistic care.

]]>f8e9a6b9-477b-46f1-b619-6122f3195c59Fri, 19 Jun 2026 19:28:01 GMT<p>In this episode, Dr. Kimberly Evans, a board-certified OB-GYN and aesthetic medicine specialist, discusses her journey in expanding women’s healthcare to include sexual wellness and overall well-being. She emphasizes the importance of listening to patients’ needs and creating a safe space for discussions about intimacy and sexual health. Dr. Evans shares insights on hormone therapy, innovative treatments like ExoMind, and the integration of traditional med spa services with wellness practices. Her passion for helping women and couples rediscover intimacy and improve their quality of life shines through as she highlights the transformative power of holistic care.</p>no00:22:4432S3 Episode 2: Redefining Confidence: Sexual Wellness and Aesthetic Health with Dr. Kimberly Evansfull<![CDATA[S3 Episode 1: Empowering Aesthetic Practices Through Innovation w/ Facundo Formica, Symplast CEO]]>Facundo Formica CEO of Symplast discusses the evolution of patient engagement and practice operations, emphasizing the role of mobile AI and integrated platforms. He highlights the importance of asynchronous communication, AI innovations, and the need for centralized data to enhance patient experience. Facundo also shares key insights for practices to streamline operations and focus on patient care.

]]>0d98b49a-bce3-4e8a-b48b-2c0965a3a4e1Fri, 19 Jun 2026 19:22:36 GMT<p>Facundo Formica CEO of Symplast discusses the evolution of patient engagement and practice operations, emphasizing the role of mobile AI and integrated platforms. He highlights the importance of asynchronous communication, AI innovations, and the need for centralized data to enhance patient experience. Facundo also shares key insights for practices to streamline operations and focus on patient care.</p>no00:39:2331S3 Episode 1: Empowering Aesthetic Practices Through Innovation w/ Facundo Formica, Symplast CEOfull<![CDATA[S2 Episode 6: The Critical Importance of Web Accessibility with Nophar Haimovitz from AccessiBe]]>Nophar Haimovitz from accessiBe, a Firm Media strategic partner and industry leader in ADA compliance. Nophar explores the importance of website accessibility, explaining why it’s not just good for business but essential. He discusses how to reduce legal risks and the role of AI in improving web accessibility for practices.

]]>f0f53baa-571b-41c2-b286-d79f741853f7Fri, 19 Jun 2026 19:20:11 GMT<p>Nophar Haimovitz from accessiBe, a Firm Media strategic partner and industry leader in ADA compliance. Nophar explores the importance of website accessibility, explaining why it’s not just good for business but essential. He discusses how to reduce legal risks and the role of AI in improving web accessibility for practices.</p>no00:27:4226S2 Episode 6: The Critical Importance of Web Accessibility with Nophar Haimovitz from AccessiBefull<![CDATA[S2 Episode 5: Nicotine and Cannabis Use Before Plastic Surgery with Dr. Isakson from SAPSI]]>Dr. Matthew Isakson, a Board-Certified plastic surgeon, explores the critical but often overlooked impact of nicotine and cannabis use on surgical outcomes. With a deep commitment to patient care and surgical excellence, Dr. Isakson shares the latest evidence, effective patient counseling strategies, and how surgeons can adapt their protocols in response to evolving societal attitudes toward cannabis. Gain valuable insights into mitigating surgical risks and optimizing patient outcomes through informed preoperative guidance.

]]>2e3ff129-a0cf-47b1-94ae-392d4a7e74e5Fri, 19 Jun 2026 00:49:17 GMT<p>Dr. Matthew Isakson, a Board-Certified plastic surgeon, explores the critical but often overlooked impact of nicotine and cannabis use on surgical outcomes. With a deep commitment to patient care and surgical excellence, Dr. Isakson shares the latest evidence, effective patient counseling strategies, and how surgeons can adapt their protocols in response to evolving societal attitudes toward cannabis. Gain valuable insights into mitigating surgical risks and optimizing patient outcomes through informed preoperative guidance.</p>no00:32:1725S2 Episode 5: Nicotine and Cannabis Use Before Plastic Surgery with Dr. Isakson from SAPSIfull<![CDATA[S2 Episode 4: Growth Opportunities Within the Aesthetics Industry with Judy Kozlicki from Skytale]]>We’re joined by Judy Kozlicki, Head of Medical Aesthetics and Plastic Surgery at Skytale Group, who shares her extensive expertise in helping practices unlock growth opportunities in the aesthetics industry. Judy discusses how she tailors her consulting approach to practices of all sizes, from solo plastic surgery offices to large national med spa operations. She dives into key areas of opportunity that can drive impactful results, and explains how she ensures strategies align with each practice’s unique vision and goals in a competitive, ever-evolving market.

]]>13e59cef-a75d-43a6-8e27-3c516d3ee631Fri, 19 Jun 2026 00:36:17 GMT<p>We’re joined by Judy Kozlicki, Head of Medical Aesthetics and Plastic Surgery at Skytale Group, who shares her extensive expertise in helping practices unlock growth opportunities in the aesthetics industry. Judy discusses how she tailors her consulting approach to practices of all sizes, from solo plastic surgery offices to large national med spa operations. She dives into key areas of opportunity that can drive impactful results, and explains how she ensures strategies align with each practice’s unique vision and goals in a competitive, ever-evolving market.</p>no00:32:4824S2 Episode 4: Growth Opportunities Within the Aesthetics Industry with Judy Kozlicki from Skytalefull<![CDATA[S2 Episode 3: Navigating Business and Legal Complexities in Med Spas with Michael Byrd]]>Michael Byrd, a leading attorney specializing in business and healthcare law, shares expert insights on navigating the complex legal landscape of med spas. With a unique blend of legal expertise and a personal connection to both business and medicine, Michael discusses key strategies for protecting your practice, ensuring compliance, and avoiding common pitfalls. Discover how proactive legal guidance can safeguard your business and support long-term growth.

]]>0a4be3dd-25c2-45a1-bbc5-3855a226e3f8Fri, 19 Jun 2026 00:32:01 GMT<p>Michael Byrd, a leading attorney specializing in business and healthcare law, shares expert insights on navigating the complex legal landscape of med spas. With a unique blend of legal expertise and a personal connection to both business and medicine, Michael discusses key strategies for protecting your practice, ensuring compliance, and avoiding common pitfalls. Discover how proactive legal guidance can safeguard your business and support long-term growth.</p>no00:33:3223S2 Episode 3: Navigating Business and Legal Complexities in Med Spas with Michael Byrdfull<![CDATA[S2 Episode 2: Maximizing PPO Strategy with Patrick O'Rourke of Practice Quotient]]>In this episode of the Ailm Practice Education Series, Patrick O’Rourke, CEO of Practice Quotient, sheds light on the hidden complexities of dental network managed care. From decoding fee schedules to navigating PPO negotiations, Patrick reveals common pitfalls dentists face and provides actionable strategies to reclaim control over reimbursements. Discover how to evaluate in-network vs. out-of-network options, negotiate fair contracts, and diversify revenue streams for long-term practice growth. If you’re ready to push back against insurance challenges and protect your bottom line, this episode is essential listening.

]]>6f25af41-f3b1-4a0b-a6de-6910a6d9d237Fri, 19 Jun 2026 00:22:14 GMT<p>In this episode of the <i>Ailm Practice Education Series</i>, Patrick O’Rourke, CEO of Practice Quotient, sheds light on the hidden complexities of dental network managed care. From decoding fee schedules to navigating PPO negotiations, Patrick reveals common pitfalls dentists face and provides actionable strategies to reclaim control over reimbursements. Discover how to evaluate in-network vs. out-of-network options, negotiate fair contracts, and diversify revenue streams for long-term practice growth. If you’re ready to push back against insurance challenges and protect your bottom line, this episode is essential listening.</p>no00:34:0422S2 Episode 2: Maximizing PPO Strategy with Patrick O'Rourke of Practice Quotientfull<![CDATA[S2 Episode 1: The Power of Before And After Photos Using BRAG book with Candace and TK Crowe]]>Candace and TK Crowe, founders of BRAG book and a valued strategic partner of Firm Media. In this episode, Candace and TK share their expertise on revolutionizing how practices showcase their before and after photos online. Discover how BRAG book streamlines the process, providing a professional, standardized display that empowers practices to take full control of their image presentation.

]]>73aeef1f-5727-4fc8-8520-40c219ac152fFri, 19 Jun 2026 00:19:21 GMT<p>Candace and TK Crowe, founders of BRAG book and a valued strategic partner of Firm Media. In this episode, Candace and TK share their expertise on revolutionizing how practices showcase their before and after photos online. Discover how BRAG book streamlines the process, providing a professional, standardized display that empowers practices to take full control of their image presentation.</p>no00:28:0321S2 Episode 1: The Power of Before And After Photos Using BRAG book with Candace and TK Crowefull<![CDATA[S1 Episode 6: SOMSA 2025: Elevating OMS Practice Leadership with Linden Tucker from SOMSA]]>Linden Tucker, Executive Director of the Society of OMS Administrators (SOMSA), explores the organization’s evolution, its role in supporting OMS administrators, and the impact of market sophistication and private equity on the industry.

]]>24f227b3-d388-457f-bc96-169480ea8c6cThu, 18 Jun 2026 23:50:59 GMT<p>Linden Tucker, Executive Director of the Society of OMS Administrators (SOMSA), explores the organization’s evolution, its role in supporting OMS administrators, and the impact of market sophistication and private equity on the industry.</p>no00:22:3216S1 Episode 6: SOMSA 2025: Elevating OMS Practice Leadership with Linden Tucker from SOMSAfull<![CDATA[S1 Episode 5: Practice Consulting with Jamie Leos from OMS Powerhouse Consulting]]>Jamie Leos from OMS Powerhouse Consulting, a seasoned specialty medical practice consultant, will share her expert insights into how team relationship intelligence can transform your practice. Learn how fostering stronger, more cohesive relationships within your team not only boosts morale but also drives case acceptance and enhances revenue cycle management.

]]>3586ea3b-975c-4f8b-a9f0-3632b1d68d61Thu, 18 Jun 2026 23:33:12 GMT<p>Jamie Leos from OMS Powerhouse Consulting, a seasoned specialty medical practice consultant, will share her expert insights into how team relationship intelligence can transform your practice. Learn how fostering stronger, more cohesive relationships within your team not only boosts morale but also drives case acceptance and enhances revenue cycle management.</p>no00:24:1915S1 Episode 5: Practice Consulting with Jamie Leos from OMS Powerhouse Consultingfull<![CDATA[S1 Episode 4: Specialty Medical Physician Recruitment with Steve Look from Paradigm Search Group]]>Steve Look, Founder and CEO of Paradigm Search Group, shares his expertise in specialty medical physician recruitment. With over 24 years of experience in healthcare staffing, Steve helps practice owners navigate the challenges of finding the right partners, whether they are nearing retirement or looking to scale their growing practices. He discusses strategies for assisting surgeons in finding successors or partners to manage workload, and how to ensure smooth transitions for practices. Steve offers valuable insights for practice owners considering the future of their business.

]]>34dfa772-13ef-460a-bf8c-09c019157ed9Thu, 18 Jun 2026 23:28:12 GMT<p>Steve Look, Founder and CEO of Paradigm Search Group, shares his expertise in specialty medical physician recruitment. With over 24 years of experience in healthcare staffing, Steve helps practice owners navigate the challenges of finding the right partners, whether they are nearing retirement or looking to scale their growing practices. He discusses strategies for assisting surgeons in finding successors or partners to manage workload, and how to ensure smooth transitions for practices. Steve offers valuable insights for practice owners considering the future of their business.</p>no00:29:1314S1 Episode 4: Specialty Medical Physician Recruitment with Steve Look from Paradigm Search Groupfull<![CDATA[S1 Episode 3: Optimizing Plastic Surgery Practices with Amanda Taylor of PS² Consulting]]>Amanda Taylor, Director of Consulting Services at PS² Consulting, shares expert insights on optimizing plastic surgery practices. With her extensive background in business operations, project management, and sales, Amanda reveals strategies for enhancing efficiency, improving the patient experience, and driving sustainable practice growth. Discover how tailored consulting solutions can streamline workflows, boost profitability, and position your practice for long-term success.

]]>cf9bcfd0-43ad-4287-95a1-0532723248b1Sat, 13 Jun 2026 00:54:02 GMT<p>Amanda Taylor, Director of Consulting Services at PS² Consulting, shares expert insights on optimizing plastic surgery practices. With her extensive background in business operations, project management, and sales, Amanda reveals strategies for enhancing efficiency, improving the patient experience, and driving sustainable practice growth. Discover how tailored consulting solutions can streamline workflows, boost profitability, and position your practice for long-term success.</p>no00:33:4913S1 Episode 3: Optimizing Plastic Surgery Practices with Amanda Taylor of PS² Consultingfull<![CDATA[S1 Episode 2: Healthcare Industry's Shift Towards Lifestyle and Wellness with Jonathan Kaplan, MD]]>In this episode of the Ailm Practice Education Series, Dr. Jonathan Kaplan, founder of BuildMyHealth and the DrWell weight management program, discusses the latest advancements in weight loss treatments, including Trirzepatide's return to availability. He explores how incorporating a program like DrWell can benefit practices and why it's a valuable solution for providers. Dr. Kaplan also shares key advice on integrating weight management solutions into practice for optimal results.

]]>cf698f72-ec23-4b47-8186-bf792a8fd630Fri, 29 May 2026 22:16:44 GMT<p>In this episode of the Ailm Practice Education Series, Dr. Jonathan Kaplan, founder of BuildMyHealth and the DrWell weight management program, discusses the latest advancements in weight loss treatments, including Trirzepatide's return to availability. He explores how incorporating a program like DrWell can benefit practices and why it's a valuable solution for providers. Dr. Kaplan also shares key advice on integrating weight management solutions into practice for optimal results.</p>no00:31:2912S1 Episode 2: Healthcare Industry's Shift Towards Lifestyle and Wellness with Jonathan Kaplan, MDfull<![CDATA[S1 Episode 1: Intricacies of running an aesthetic practice with Izhak Musli]]>In this episode of the Ailm Practice Education Series, we welcome Izhak Musli, co-founder of The Aesthetic Success, a leading expert and consultant in the field of aesthetic and specialty medical practices. Izhak dives into the critical metrics that drive success in the competitive world of aesthetic practices and med spas. He covers the key performance indicators that matter most, the financial factors that can make or break a practice, and highlights common mistakes that prevent many practices from reaching their full potential. This episode provides valuable insights for anyone looking to optimize their practice's performance.

]]>7fd8999a-fb47-4b69-92d9-269c5f5f69e2Fri, 29 May 2026 21:26:21 GMT<p>In this episode of the Ailm Practice Education Series, we welcome Izhak Musli, co-founder of The Aesthetic Success, a leading expert and consultant in the field of aesthetic and specialty medical practices. Izhak dives into the critical metrics that drive success in the competitive world of aesthetic practices and med spas. He covers the key performance indicators that matter most, the financial factors that can make or break a practice, and highlights common mistakes that prevent many practices from reaching their full potential. This episode provides valuable insights for anyone looking to optimize their practice's performance.</p>no00:33:3411S1 Episode 1: Intricacies of running an aesthetic practice with Izhak Muslifull