MyCom Church Communications and Marketing

Simple Google Practices to Grow Your Church’s Online Impact

United Methodist Communications — Mon, 24 Aug 2026 10:00:00 GMT

Have you ever Googled your church’s name or wondered how to get your ministry’s message noticed online?

resourceumc.org/mycom -- find expert tips and resources on marketing, communications and outreach

In this episode of the MyCom Church Communications and Marketing Podcast, Ryan Dunn guides you through simple yet powerful ways to optimize your church’s Google presence. From claiming your Google profile and encouraging authentic reviews, to exploring Google Ads grants and enhancing your website for visibility, Ryan Dunn arms you with the digital tools you need to share good news and strengthen connections in your community. Get ready to level up your ministry’s online impact!

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Connect with more resources for ministry leadership!

ResourceUMC.org --> your online destination for United Methodist Church leaders

facebook.com/ResourceUMC --> Resource UMC on Facebook

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In this episode:

00:00 Googling your church

01:46 The history of Google

05:10 Google as the most authoritative search engine

07:08 Understanding Google's Role as a Digital Librarian

09:43 Updating your church's Google profile

12:05 The importance of reviews for your church

14:11 Adding pictures to your church's Google profile

15:04 Enhancing Google Visibility for Churches

16:06 Understanding Social Listening and Community Engagement

17:18 Utilizing Google Search Console for Website Optimization

17:29 Google alerts for your church

18:07 Maximizing Visibility with Google Ads

20:38 Target your audience

21:33 Maintaining your church's Google ad grant

23:55 What would you like to learn about Google?

#MinistryLeadership #ResourceUMC #GoogleForChurches #Google #ChurchCommunicators

Ignite Your Church's Empowerment, Authenticity, and Spiritual Innovation: MyCom 121

United Methodist Communications — Mon, 27 Jul 2026 14:19:35 GMT

Is your church struggling with declining engagement or relying on the same old programs without real impact? In this episode, Dr. Kale Yu—scholar, minister, and author of Enkindle: Reviving the Church from Within—joins the MyCom Podcast to explore a powerful new model for church revitalization. Discover actionable insights on empowering laypeople, fostering authenticity in ministry, and creating a culture where excitement and innovation can flourish.

Whether you’re a pastor, ministry leader, or church communicator, this conversation will equip you with practical ideas on how to rethink leadership, communicate organic movement, and trust the Holy Spirit’s work in your congregation.

In this episode:

(00:00) – Episode intro & the problem with outdated church mindsets

(03:14) – Why old program-based solutions aren’t working

(06:53) – What younger generations are looking for: authenticity vs. fakeness

(10:27) – A new model: flipping the pyramid and empowering passions

(13:43) – Stories of laity-led ministry making a difference

(17:07) – How to make room for the Holy Spirit in leadership and vision

(20:56) – Addressing resistance and honoring tradition during change

(22:59) – Beekeeping ministry: a firsthand account of lay-led innovation

(27:37) – The critical role of pastors as facilitators, not controllers

(33:30) – First steps for leaders to implement this model

(35:23) – Encouragement for leaders: Don’t fear failure

(36:30) – Where to find more resources from Dr. Kale Yu

If you’re ready to move your ministry from routine to renewal and foster real connection in your faith community, this episode is your essential guide.

Listen, like, and subscribe for more digital communication strategies for vibrant church life! www.resourceumc.org/mycom-podcast

The Impact of Phygital Ministry: MyCom 120

United Methodist Communications — Fri, 12 Jun 2026 14:42:53 GMT

Discover fresh insights for church communications and digital ministry in this episode of the MyCom Church Communications and Marketing Podcast. This episode brings together digital ministry practitioners from the Phygital Ministry Fellows program. They share practical takeaways and deep reflections on building real relationships, fostering belonging, and creating spiritual spaces online.

Whether you’re a full-time digital pastor or new to online ministry, this episode will help you reimagine how to meet people in digital arenas—moving beyond simply broadcasting content to nurturing meaningful connection and community. You’ll hear firsthand about real questions people carry into digital spaces, how to connect with younger generations, using pop culture as a bridge to faith, and the ethical considerations every church should make before trying the latest technology.

(00:00) - Introduction: Rethinking Digital Ministry
(02:08) - What Questions Are People Bringing Online?
(05:00) - Belonging, Anxiety & Purpose in Digital Spaces
(07:38) - Digital Spaces as First Stop for Spiritual Questions
(09:39) - Are Online Relationships Really Shallow?
(13:54) - Discord and Deep Community Formation
(16:47) - The Gift of Vulnerability & Agency Online
(18:58) - Markers of Trust in Digital Gatherings
(21:41) - Rethinking Youth Engagement: Asking Better Questions
(23:03) - Grieving the Old Models & Embracing Humility
(24:08) - What Draws Young People to Online Spaces?
(28:10) - Pop Culture as Sacred Text
(32:14) - Theology of Incarnation and Presence in Digital Ministry
(36:14) - Practicing Neighborliness in Virtual Spaces
(37:48) - Ethics of Technology Use in Church
(39:23) - Voices in the Wilderness: Pastoring Beyond the Walls
(42:02) - Practical Takeaways for Digital Ministry
(45:46) - Resources and Closing

MyCom is a production of United Methodist Communications. Find more episodes, show notes and links, and more resources for your communications ministry toolkit at www.ResourceUMC.org/MyCom-Podcast

Ep. 43: How we work with Rev. Sarah Heath

United Methodist Communications — Mon, 04 Nov 2019 20:11:27 GMT

On this latest installment of our “How We Work” series, we welcome our first pastor – Rev. Sarah Heath, who is the lead pastor of First United Methodist Church of Costa Mesa in Costa Mesa, California. Many of you in our audience are pastors who are doing the work of church marketing and communications yourself … Continue reading "Ep. 43: How we work with Rev. Sarah Heath"

Making church digital content more accessible for all

United Methodist Communications — Mon, 20 Apr 2026 09:07:00 GMT

This episode walks through a practical audit of a church's digital presence—podcasts, livestreams, websites and social media—to identify accessibility barriers and easy fixes.

Learn simple, actionable steps like adding transcripts and captions, improving audio and contrast, writing clear alt text and links, and offering content across multiple formats to welcome more people into online ministry.

In this episode:

(00:00) Improving digital accessibility

(06:36) Importance of transcriptions and captions

(10:21) Using descriptive alt text

(11:24) Improving website accessibility

(15:52) Accessibility tips for social content

(20:22) Making content more accessible

(21:49) Podcast resources and credits

Ep. 62: Overlooked Marketing Methods

United Methodist Communications — Wed, 02 Jun 2021 16:27:02 GMT

Many of the episodes of the MyCom podcast focus on digital and social media marketing. But what about other methods?

On this episode of the MyCom church marketing podcast Dan talks to Larry Fairley of Marketing Research Solutions about overlooked marketing methods.

For more information on Marketing Research Solutions visit: reachmrs.com Twitter Facebook Instagram LinkedIn

For 80 years, United Methodist Communications has been leading the church in telling inspirational stories of God’s work in the world through The United Methodist Church, reaching new people, supporting local churches in vibrant communications ministry, equipping leaders and delivering messages of hope and healing.

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

www.resourceumc.org/giveUMCom

MyCom podcast Ep. 069: 5 Podcasts you should check out in 2022

United Methodist Communications — Fri, 14 Jan 2022 17:00:57 GMT

On this third and final episode of the “podcasting trilogy”, Dan runs through several recommendations of podcasts that are incredible examples of storytelling, teaching the Bible and much more. If you want to know what other podcasters are doing within this medium, here’s a great place to start to figure out what to listen to.

For more information on the podcasts discussed, find links below:

UMC Affiliated Podcasts: https://www.umc.org/en/rethink-church/compass-podcast https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/podcasts/digital-parish-podcast https://www.umc.org/en/content/get-your-spirit-in-shape https://www.la-umc.org/podcast https://www.defininggrace.com/artofthesermon/

Storytelling Podcasts: https://99percentinvisible.org/ https://www.wnycstudios.org/podcasts/anthropocene-reviewed

Trusted Resources Podcasts: https://www.akimbo.link/ https://www.ricksteves.com/watch-read-listen/audio/podcasts

The Q&A Show Podcasts: https://www.premierchristianradio.com/Shows/Weekday/Ask-NT-Wright-Anything https://prochurchtools.com/free-tools/?tab=podcast

Teaching the Bible podcasts: https://bibleproject.com/podcasts/the-bible-project-podcast/ https://www.pulpitfiction.com/

Prayer and Contemplation podcast: https://pray-as-you-go.org/

Kids and Family podcasts: https://www.yourclassical.org/podcast/yourclassical-storytime https://www.highlightskids.com/listen https://tinkercast.com/shows/wow-in-the-world/

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Building Relational Bridges in Your Community

United Methodist Communications — Mon, 18 May 2026 09:50:00 GMT

In this episode Ryan Dunn interviews Ken Willard about shifting church outreach from attractional marketing to relational, community-centered work. They explore the "fishing pond" approach, bridge events, prayer walking, and practical ways to welcome skeptical neighbors through hospitality and improved accessibility.

Listeners will learn how to listen to their communities, equip members to share personal stories of faith, and create small, sustainable steps that build long-term relationships and invite new people into the life of the church.

Chapters

00:00 Introduction and Context of Church Skepticism 04:43 Building Relationships for Evangelism 07:25 The Fishing Pond Model Explained 10:46 Shifting Church Communications 13:38 Listening to Community Needs 16:43 Common Mistakes in Church Outreach 20:31 Vision Casting and Church Growth 23:29 Bridge Events as Outreach Strategies 26:26 The Importance of Patience in Outreach 29:26 First Steps Towards Relational Outreach 32:27 Accessibility in Church Ministry

Ken Willard is the Director of Faith Communities Renewal for the West Virginia Conference of The United Methodist Church. He is the author of “Beacon of Hope: Your Guide to Reaching, Witnessing, and Welcoming New People”, as well as books on time management for ministry leaders and discipleship pathways and leadership pathways for churches.

Find episode notes, related episodes, and more resources for your digital ministry toolkit: www.resourceumc.org/mycom-podcast

Connecting with the Disabled Community with Rev. Melissa Pisco

United Methodist Communications — Sun, 14 Jan 2024 12:00:16 GMT

On this episode of the MyCom Church Marketing Podcast, we welcome Rev. Melissa Pisco to talk about how a ministry that is intentionally inclusive of people with disabilities can offer a way to connect with those who are not yet a part of your church.

For more info about Dan Wunderlich go to:

https://www.defininggrace.com/

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For over 80 years, United Methodist Communications has been leading the church in telling inspirational stories of God’s work in the world through The United Methodist Church, reaching new people, supporting local churches in vibrant communications ministry, equipping leaders and delivering messages of hope and healing.

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips – https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/newsletters-and-podcasts/mycom-newsletter-subscribe

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MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 46: New Years Resolutions for Church Communicators

United Methodist Communications — Tue, 11 Feb 2020 16:39:15 GMT

Join host Rev. Dan Wunderlich on this episode of the MyCom Church Marketing podcast as he works through when to keep and when to shift focus on “New Years” resolutions. What are some risks that you took that haven’t worked out? We are going back to one of our resources to see how we did, and figuring out which New Years Resolutions worked out for us.

Today’s episode is sponsored by Karma Payments. Accept donations anytime, anywhere – Find out more at https://karmapayments.com/

Ep. 56: What We Learned in 2020

United Methodist Communications — Wed, 02 Dec 2020 17:43:16 GMT

What a year? 2020 is one for the ages. 2020 will be remembered as a year that simultaneously brought parts of life to a halt and rapidly accelerated other areas of life. On this episode of the MyCom Church marketing podcast, Dan shares what he and other colleagues have learned in 2020.

[101] Rethinking church assets with Mark Elsdon

United Methodist Communications — Tue, 19 Nov 2024 10:16:26 GMT

In this episode of MyCom, we’re talking with Mark Elsdon. Mark helps us dissect the evolving nature of church property stewardship and the pivotal role congregations can play in their communities. The episode sheds light on numerous innovative approaches for churches dealing with property and financial transitions, emphasizing mission-driven strategies that align with both historical teachings and contemporary needs.

Mark Elsdon is the director of Pres House at UW-Madison and oversaw it’s transformation into a 250 unit apartment complex. He is co-founder of Rooted Good. He is ordained in the PCUSA. And has written two books: “Gone for Good” and “We Aren’t Broke”.

In this episode: (00:00) Reassessing faith communities amidst change and scarcity. (05:53) Traditional giving model becoming unsustainable for churches. (07:47) Accelerating church involvement. (13:08) Focus church activities on mission, not business. (16:07) Traditional Sunday church attendance is declining. (18:59) Interview community to identify needs and solutions. (22:07) Exploring community impressions, strengths, and opportunities. (24:54) Church ownership shift: considerate property transition discussions. (28:37) Church donated closed property for housing. (33:42) Start with community listening before technical aspects. (35:47) Sell smartly, consider future impact and legacy.

MyCom is produced by United Methodist Communications. Find show notes and more episodes at www.resourceumc.org/mycom-podcast

Ep. 48: Reaching Gen Z with Jeremy Steele

United Methodist Communications — Mon, 27 Apr 2020 14:54:05 GMT

Millennials aren’t really “college kids” anymore either! Those graduating with a traditional 4-year college degree are now squarely within the NEXT generation. And it is that generation that we’re talking about on today’s episode of the MyCom Church Marketing Podcast. This episode’s guest is Jeremy Steele. Jeremy serves as the teaching pastor at Christ United … Continue reading "Ep. 48: Reaching Gen Z with Jeremy Steele"

Hispanic/Latino Ministry with Aileen Jimenez

United Methodist Communications — Fri, 13 Mar 2020 13:37:28 GMT

The United Methodist Church is a global denomination. Hispanic and Latino Americans are the second largest ethnic group in the United States at roughly 18% of the total population. They are also the second fastest growing ethnic group in the country. Our guest today is Aileen Jimenez. Aileen is the Manager of Hispanic/Latino Leader Communications … Continue reading "Hispanic/Latino Ministry with Aileen Jimenez"

Building smarter church communications plans through data insights: MyCom Podcast 113

United Methodist Communications — Mon, 17 Nov 2025 21:38:00 GMT

Unlock the power of data in your church communications with this episode of "MyCom Church Communications and Marketing" Lauren Miers, Senior Communication Specialist of the Missouri Conference of The United Methodist Church, joins host Ryan Dunn to explore practical, actionable ways data can transform your ministry’s messaging and outreach. Whether you serve in a local church or a conference office, you’ll learn how to use both qualitative and quantitative data to make smarter decisions, reach the right audiences, and give your congregation what they truly need.

In this episode: 00:00 – Introduction & Why Data Matters in Church Communications 02:01 – Lauren Miers’ Background & Journey 03:54 – Defining Data Driven Communications 06:11 – Measuring Value & True Impact with Data 08:41 – Matching Content to the Right Platforms 10:07 – Communication Planning & Feedback Loops 14:40 – Workflow: Building Habits for Reviewing Data 21:00 – The Tools Behind Effective Data Collection 23:01 – Postmortem Data: Pivoting Your Ministry Plan 26:26 – Pet Data Points & What They Reveal 29:00 – Using Data to Truly Know Your Audience 30:50 – Easy Ways to Start Implementing Data Practices 33:27 – Bringing Others on Board with Data Insights 36:19 – Final Thoughts & Open Source Resources

If you want your ministry to work smarter and have a bigger impact, watch this episode and discover how data can help you connect, adapt, and grow. Don’t forget to subscribe for more practical episodes on church communications and marketing! Episode notes and more: www.resourceumc.org/mycom-podcast

This episode mentions these partner links: United Methodist Higher Education Foundation: www.umhef.org United Methodist Communications Giving Tuesday: www.umcom.org/GT2025

Ep. 55: Video & Audio Tips with Kathryn Price

United Methodist Communications — Wed, 04 Nov 2020 15:44:14 GMT

Even before the pandemic pushed our ministries online, video and audio had become essential tools in the church communicators tool box. Whether you’re recording announcements, devotions, testimonies, promos, podcasts, or pre-recording your entire worship service, we are here to help you up your game on this episode of the MyCom Church Marketing Podcast. This episode’s … Continue reading "Ep. 55: Video & Audio Tips with Kathryn Price"

How UMCom helps local churches, Ep. 034

United Methodist Communications — Mon, 18 Feb 2019 18:28:39 GMT

When people think of United Methodist Communications, they think of the educational and training resources, or they may think of the kind of marketing and advertising that gets done for the denomination as a whole. But did you know UMCom offers individual churches services that help them to be able to communicate better with their community?

Join Dan with Senior Manager of Local Church Services at United Methodist Communications Craig Catlett as they discuss some of the ways UMCOM can work directly with you in your local church.

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How to make you church website visitor friendly

7 deadly sins of church social media

How to get started with Facebook ads

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Enjoy the show? Leave a review: http://www.umcom.org/mycomreview

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

Ep. 49: Reaching Gen Z with Jeremy Steele Part 2

United Methodist Communications — Fri, 22 May 2020 13:00:14 GMT

The United Methodist Church strives for growth spanning the generations and ethnicities. The reality: The UMC is one of the three least diverse mainline denominations in age and heritage. Being the church means understanding the generations to come. Tune in for Part 2 of Reaching Gen Z with our guest Jeremy Steele. Jeremy serves as … Continue reading "Ep. 49: Reaching Gen Z with Jeremy Steele Part 2"

Ep. 57: We are Finally Talking TikToK

United Methodist Communications — Thu, 07 Jan 2021 19:43:16 GMT

2020 is over, and 2021 is here. We are kicking this new year of the MyCom Church Marketing Podcast by finally talking TikTok. For some of you, TikTok may be new on your radar, for others of you, this feels like the cool thing the kids are into, but eventually, one of the bigger social … Continue reading "Ep. 57: We are Finally Talking TikToK"

MyCom podcast Ep. 089: The Written Word is Dead, Right?

United Methodist Communications — Wed, 06 Sep 2023 20:54:45 GMT

“The king is dead! Long live the king!” On today’s episode of the MyCom Church Marketing podcast, Dan takes us on a journey to revisit the relevance of the written word. Reports of the written word’s death have been greatly exaggerated.

For more info about Dan Wunderlich go to:

https://www.defininggrace.com/

This episode of the MyCom Podcast is sponsored by United Methodist Higher Education Foundation. To learn more go to: https://umhef.org/

It is also sponsored by Discipleship Ministries – Creating a Narrative Budget – The Story Behind the Numbers. Find out more at: https://www.umcdiscipleship.org/articles/creating-a-narrative-budget-the-story-behind-the-numbers

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This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Downloadable resources – https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/newsletters-and-podcasts/mycom-newsletter-subscribe

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Digital pathways to spiritual growth: MyCom 116

United Methodist Communications — Mon, 23 Feb 2026 21:37:00 GMT

Unlock new pathways to spiritual growth and effective church communications. This episode revisits a practical and inspiring interview with clergy coach Nicole Reilley. Discover how digital ministry is more than just live-streaming worship—it's a vibrant, relational, and intentional journey that transforms the way churches connect, disciple, and empower communities of faith.

Rev. Nicole Reilley is a clergy coach, church coach, and church social media manager. With 30+ years of experience pastoring churches. She currently resources pastors through her podcast, The Clergy Wellness Podcast. In this interview we frequently reference a book she wrote, titled “Expanding the Expedition Through Digital Ministry”.

In this episode:

(00:00) Revisiting a conversation with Rev. Nicole Reilley (02:06) Is digital a poor substitute for in-person? (04:35) Digital ministry vs. church being online (08:24) Contemplation in the digital space (10:43) Pathways of discipleship in digital space (17:34) Invite to stay online or invite to be in-person? (22:17) Sharing digital ministry responsibilities (24:46) Digital ministry and house churches (26:41) Effective apps and platforms (29:36) Next dreams

Whether you're building a hybrid church, just starting digital outreach, or looking to deepen your online community, this episode is packed with wisdom and actionable tips to enhance your digital ministry practice.

Be sure to subscribe, like, and share for more insights on church communications and digital discipleship!

Find notes and more: www.resourceumc.org/mycom-podcast

Ep. 013: Conversation with Joe Iovino

United Methodist Communications — Tue, 14 Nov 2017 08:16:56 GMT

Today, our guest is Joe Iovino, host of the Get Your Spirit in Shape podcast which features conversations with leaders, authors, and others who offer tips, tools and things to think about as we seek to grow in our spiritual lives. Join us as we get to know Joe, his podcast and the other incredible resources that can be found at http://www.umc.org.

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Related MyCom Articles

Get Your Spirit in Shape Podcast – http://www.umc.org/podcasts

Videos for your church – http://www.umc.org/news-and-media/videos-for-your-church

Special news coverage – http://www.umc.org/news-and-media/special-coverage

Lent & Easter Devotionals – http://www.umc.org/what-we-believe/archives-lent-and-easter-devotional

Infoserv – http://www.umc.org/resources/infoserv

UMC Quizes – http://www.umc.org/quiz

Methodism Quiz: What is the birthplace of John Wesley? – http://www.umc.org/who-we-are/methodism-quiz-what-is-the-birthplace-of-john-wesley

Advent & Christmas Quiz – http://www.umc.org/what-we-believe/advent-quiz

2017 Lent & Easter Quiz – http://www.umc.org/what-we-believe/lent-quiz

Are you smarter than the average United Methodist? General Conference Edition – http://www.umc.org/who-we-are/general-conference-quiz

United Methodist Church History Quiz – http://www.umc.org/who-we-are/united-methodist-church-history-quiz

United Methodist Vocabulary Quiz – http://www.umc.org/what-we-believe/united-methodist-vocabulary-quiz

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If you enjoyed this show, please go to http://umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 50: The Top 10 Free Services for Church Marketers

United Methodist Communications — Fri, 19 Jun 2020 14:00:40 GMT

Today’s episode of the MyCom Church Marketing is a milestone – it is episode 50! And whether you have been with this podcast from the first episode, or this is your first episode, we want to thank you for listening.

Our special guest for this episode is Greg Petree, the Director of Marketing and Advertising for United Methodist Communications. He’ll be covering the top 10 free services UMCom offers churches.

Top 10 Article: https://www.resourceumc.org/en/content/the-top-10-free-services-umcom-offers-churches

MyCom podcast Ep. 070: Why you are out of ideas

United Methodist Communications — Fri, 11 Feb 2022 14:29:17 GMT

We have all faced the dreaded blank page – whether it is a literal blank page in our word processor, a blank canvas in our graphic design program, or an empty social media calendar. There are seasons of life when this is an exciting invitation, and seasons of life when it is a nightmare.

As we approach the 2 year anniversary of the start of the covid-19 pandemic, we are going to take a few episodes to touch on topics that involve the realm of self-care.

So, on this episode, Dan explores why we run out of ideas and what we can do about it.

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

YouTube success and parish ministry with Brandon Robbins

United Methodist Communications — Mon, 21 Apr 2025 09:08:00 GMT

Rev. Brandon Robbins shares his journey from becoming a parish pastor to flourishing as a YouTube content creator, offering invaluable insights for anyone looking to expand their ministry's reach online.

Discover how Brandon leveraged YouTube to enhance his pastoral work, learn about the challenges and strategies involved in growing an online presence, and get inspired by his story of persistence, passion, and purpose in ministry.

Ep. 54: Live Streaming Tips with Kathryn Price

United Methodist Communications — Wed, 21 Oct 2020 20:44:25 GMT

The 2020 global pandemic may have hit pause on in-person gatherings, but church isn’t cancelled or closed. We are simply worshiping in new ways and new places and it means that you have now entered the world of live streaming for the first time. Our guest today is Kathryn Price. Kathryn is a video producer … Continue reading "Ep. 54: Live Streaming Tips with Kathryn Price"

Strategies for vital church social media in the new year

United Methodist Communications — Mon, 15 Dec 2025 21:38:00 GMT

Looking to revitalize your church’s digital presence for the new year? In this episode of MyCom, host Ryan Dunn shares practical strategies and insider insights to help you grow your ministry and foster authentic connections online. Whether you’re just starting out or aiming to level up your church’s social media, you’ll learn actionable tips for Facebook, Instagram, TikTok, and YouTube—with special focus on creating engaging content, leveraging platform algorithms, and tailoring your message for specific audiences.

Discover how to:

Build a welcoming and knowable digital church identity
Turn your congregation into brand ambassadors for greater online reach
Create share-worthy content that gets noticed in algorithm-driven feeds
Use stories, reels, and long-form videos to deepen engagement
Optimize your church’s video and search strategy for lasting impact

Chapters & Timestamps

00:00 — Introduction: New Year, New Social Media Strategy 02:25 — Ryan Dunn’s Journey: From Ministry to Digital Communications 03:31 — Setting the Table: Goals for Churches on Social Media 05:01 — Best Practices: Being Knowable & Engaging Online 06:25 — The Golden Rule: Serve the Platform and the Audience 08:06 — How to Choose the Right Platform for Your Ministry 09:02 — Facebook: Empowering Brand Advocates & Targeting Current Members 11:27 — Key Content Metrics: What Really Drives Sharing 13:06 — Instagram: Reels, Stories, and Engaging Younger Audiences 15:26 — Making Stories Work: Tips & Tricks 18:00 — Avoiding Story Overload & Measuring Success on Instagram 20:06 — TikTok: Reaching Young People, Search Trends, and Strategy Limitations 23:17 — Hashtags, Personal Accounts, and Maximizing Reach on TikTok 25:50 — YouTube: Video Search, Long-Term Value, and Organizing for Seekers 28:29 — Platform-Centric Content: The YouTube Approach 29:18 — Four Trends for 2025: Search, Long-Form Video, Quality, and Personal Approach 32:45 — Final Encouragement & Resources for Ongoing Growth

Find more episodes and resources for your ministry: ResourceUMC.org/MyCom-Podcast

MyCom podcast Ep. 087: Basics of Logo Design

United Methodist Communications — Fri, 14 Jul 2023 12:46:39 GMT

Have you ever looked at your church logo and thought, “It might be time for a change.”? On this episode of the MyCom Church Marketing Podcast, we welcome back graphic designer and YouTuber Will Paterson to help walk us through the basics of logo design.

For more info about Will Paterson go to:

https://www.willpaterson.design/

https://www.youtube.com/@willpatersondesign

https://linktr.ee/willpaterson

This episode of the MyCom Podcast is sponsored by Safer Sanctuaries: Safer Sanctuaries resources are endorsed by the Book of Resolutions of The United Methodist Church for use when developing an abuse prevention program. To learn more go to https://www.SaferSanctuaries.org or call 800-972-0433

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This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 40: IGTV for Ministry

United Methodist Communications — Thu, 15 Aug 2019 15:43:12 GMT

On this episode of the MyCom Church Marketing Podcast, we are talking with Kenny Jahng, who has been on the IGTV train essentially from the beginning and is here to share what he has learned.

Kenny’s experience includes launching the Church Butler social media service, serving as one of the admins in the massive Church Communications Facebook Group, and working on some of the branding for the United Methodist Church denomination.

If the name sounds familiar, it’s because is a returning guest who first joined us on episode 26 to share all about email automation.

Find out more info on Kenny at: https://www.kennyjahng.com/

=================

MyCom podcast: Marketing your church through Instagram – https://www.resourceumc.org/en/content/podcast-marketing-your-church-through-instagram

Learning session: Instagram for churches – http://www.umcom.org/learn/live-learning-session-instagram-for-churches1

================

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Thriving ministry online with United Women in Faith Digital

United Methodist Communications — Mon, 16 Jun 2025 17:37:55 GMT

Unlock practical strategies for digital ministry in this episode of the MyCom Church Marketing and Communications podcast! Host Ryan Dunn sits down with Olivia DiAgostino, executive for United Women in Faith Digital, to explore how United Women in Faith is building a thriving online community for women of faith.

Whether you're a ministry leader, church communicator, or simply passionate about community building, this episode is packed with real-world insights on human-centered design, creating meaningful online connections, and sustainable community engagement.

Chapters & Timestamps: 00:00 – Introduction & Episode Overview 01:28 – Meet Olivia DiAgostino (Role and Digital Community Scope) 03:25 – Building Digital Community & Why UW Faith Went Digital 05:20 – From Content to Community: What Changed? 06:45 – Making Community Engagement Work & Tips for Consistent Participation 08:40 – Organic Leadership & Member-Driven Moderation 11:39 – Creating Groups: Organic, Intentional Growth Strategies 12:58 – When Digital Community Crosses Into the Real World 16:07 – Rituals of Welcome: Bringing Hospitality to Online Spaces 19:42 – Navigating Tech Resistance and Platform Fatigue 22:08 – Maintaining a Trusted, Respectful Digital Environment 24:09 – Moderation Guidelines: Sisterhood of Grace 26:03 – Why Mighty Networks? Choosing the Right Digital Platform 27:02 – Practical Advice for Ministry Leaders Starting Digital Communities 28:55 – Open Invitation: Who Can Join UW Faith Digital? 30:27 – Closing Thoughts & Resources

Find episode notes and more: www.resourceumc.org/mycom-podcast #ChurchCommunications #DigitalMinistry #CommunityBuilding #MyComPodcast #UnitedWomenInFaith

“How We Work” with Julie Mirlicourtous, Ep. 033

United Methodist Communications — Thu, 24 Jan 2019 17:53:05 GMT

On today’s episode of the MyCom Church Marketing Podcast we are talking with Julie Mirlicourtois, Media Director at The Story Houston in Houston, Texas.

On this “How We Work” episode of the the MyCom Podcast, we feature interviews with real life United Methodists, digging in to the practical details of how they do the work of church marketing and communications.

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

CONTACT

The Story Houston website – https://thestory.church/ The Story Houston Facebook – https://www.facebook.com/thestoryhouston Julie Mirlicourtois – julie.thestory@gmail.com

===============

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Creating immersive church experiences with digital storytelling

United Methodist Communications — Mon, 14 Jul 2025 09:55:00 GMT

Let's embark on a virtual "road trip" with the creative team from First United Methodist Church Richardson in Texas. Joined by Creative Director Rohini Drake, Engagement Coordinator Mallory Pickering, and Technical Director Tyler Payne, the group shares insights from their summer worship series, "Road Trip," where they traveled to places of spiritual connection—like Hot Springs, Arkansas and the Scarritt Bennett Center in Nashville—capturing prayer moments, stories, and immersive worship content along the way. Together, they discuss the power of taking church outside its physical walls, forging new connections, and using digital storytelling to engage both local and online faith communities. Buckle up as we dive into inspirational stories, practical content creation tips, and the heart behind connecting congregations in fresh, meaningful ways.

Here’s what you’ll discover in this episode:

How a multi-stop road trip became an immersive worship series called “Road Trip.”
The art of capturing unplanned, authentic faith moments—rain, gratitude toads, and all!
Creative techniques for sharing stories across online and in-person platforms.
Insights on breaking the walls of the church building and experiencing God’s presence wherever you are.
Tips on community engagement and keeping your congregation connected, even from afar.

See how the community around FUMC Richardson is engaging project: www.fumcr.com/roadtrip

See episode notes and explore other episodes of MyCom: www.resourceumc.org/mycom-podcast

This episode is sponsored by:

www.RootedGood.org

The Progressive Planter: https://www.cokesbury.com/The-Progressive-Planter

MyCom podcast Ep. 080: Lessons from 2022 / Predictions for 2023

United Methodist Communications — Fri, 02 Dec 2022 14:40:26 GMT

On this episode of the MyCom Church Marketing podcast, Dan is going to share with 3 lessons he learned in 2022 and 3 predictions he has for 2023.

For more info about Dan, our host: https://www.defininggrace.com/

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Reaching your next generation: The "Followers Under 40" authors

United Methodist Communications — Mon, 17 Feb 2025 10:34:00 GMT

This episode of the MyCom Church Communications and Marketing Podcast explores the evolving relationship between the church and young adults with guests Kristopher Sledge and Rachel Gilmore. As pastors and co-authors of the book "Followers Under 40," they explore how Millennials, Zoomers, and Gen Alpha relate differently to institutions and discuss practices that help in connecting with them.

Kristopher Sledge, lead pastor of the multi-ethnic Journey Church in Harrisburg, PA, and Rachel Gilmore, director of New and Vital Faith for the Desert Southwest Conference, share their insights on understanding youth culture, engaging with social issues, and embracing digital tools. They emphasize the importance of authenticity, listening, and dialogue in reaching the next generation.

The episode also covers practical steps for churches to become more inclusive and relevant, such as creating safe spaces for exploration of faith and identity, and how churches can reimagine their presence in digital spaces to better connect with young and digital-native audiences.

This episode is sponsored by:

Celebrate Wonder Digital Curriculum brings Bible stories to life with interactive lessons that help kids build stronger relationships with God and each other!

Visit cokesburykids.com/celebratewonder to download a sample today!

Find more resources and episodes at www.resourceumc.org/mycom-podcast

[100] Digital Ministry & Church Marketing Insights with Dan Wunderlich

United Methodist Communications — Tue, 22 Oct 2024 09:35:19 GMT

In this milestone 100th episode of the MyCOM Church Marketing Podcast, host Ryan Dunn welcomes former producer and host Dan Wunderlich, an elder in the Florida Conference of the United Methodist Church and pastor at Lakeside UMC. Join us for a deep dive into digital ministry, church communications, and innovative outreach strategies. Discover how technology and improv can enhance your church’s visibility and engagement. Perfect for church leaders seeking to adapt to changing tech trends and improve their digital outreach.

Topics Covered: – Dan’s journey from pastoring to podcasting – Using improv techniques in ministry – Adapting to new technology in church communication – Future trends in social media and youth tech use – Strategies for engaging sermon content – AI tools in ministry and social media strategies

Don’t miss this insightful conversation that’s packed with valuable tips for church leaders! Be sure to subscribe and hit the bell icon to stay updated with our latest episodes.

In this episode: (00:00) Celebrating the 100th MyCom episode (03:23) Dan Wunderlich reflects on his 77 episodes, remote collaboration success. (07:35) Interviews with diverse professionals broadened my perspective. (12:11) Balancing creativity with audience preference is key. (16:13) Strategy became outdated; learning by doing necessary. (17:27) Early adopter of Facebook for ministry outreach. (22:41) Gen Z editor excels in trendy video styles. (23:41) Struggling to condense nuanced messages concisely. (26:42) Strives for connection by improvising during sermons. (31:24) Shift towards low-tech, mindful tech use. (36:13) Future of United Methodist Church: contraction, adaptation, renewal. (38:24) Episode 100 concluded; next episode in one month.

#DigitalMinistry #ChurchCommunications #ChurchMarketing #TechnologyAndReligion #DigitalOutreach #UnitedMethodistChurch #ImprovInMinistry #SermonPreparation #FutureOfChurch #PodcastingForChurches #SocialMediaStrategy

MyCom podcast Ep. 084: The 1-Page Church Social Media Plan

United Methodist Communications — Fri, 21 Apr 2023 13:01:14 GMT

In part 2 of our conversation with Brady Shearer, Dan dives into what the 1 page church social media plan is, and how churches have entered an era that finally gives them an advantage in the social media world.

For more info about Brady Shearer and Pro Church Tools go to:

https://www.nucleus.church/ https://prochurchtools.com/ https://www.instagram.com/bradyshearer/ https://www.youtube.com/user/ProChurchTools https://www.facebook.com/prochurchtools https://twitter.com/bradyshearer

Catch Part 1 at: https://www.resourceumc.org/en/content/mycom-podcast-ep-083-social-media-shift

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

MyCom podcast Ep. 072: Vacation Bible School

United Methodist Communications — Fri, 22 Apr 2022 14:15:52 GMT

Summer is quickly approaching, and your ministry team is no doubt ramping up for one of the great summer church traditions: Vacation Bible School! So on this episode of the MyCom Church Marketing Podcast, we are talking all things VBS!

For more information on Cokesbury VBS, find info at:

https://www.cokesburyvbs.com/

https://www.facebook.com/CokesburyVBS

This episode is sponsored by World Press Freedom Day, find out more at umnews.org/FreePress

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 44: Making the most of your Sunday bulletin

United Methodist Communications — Mon, 25 Nov 2019 16:02:29 GMT

The Sunday bulletin. Seen by those of us in church communication as a vital channel for keeping our congregation informed, but in reality is often a not inexpensive printed piece that ends up unread tucked in the front covers of Bibles, lost in cars, tossed in the trash, or left on the sanctuary seats.

In today’s episode of the MyCom Church Marketing Podcast, Dan answers 9 questions about how to make the Sunday bulletin a more vital piece of church marketing.

Ep. 003: How to create and maintain great church small groups

United Methodist Communications — Mon, 01 Jan 2018 21:41:00 GMT

Learn how to create and maintain groups that are engaging and inviting. We cover several digital tools as well as social media tactics to build awareness and keep your small group organized.

Addressing hot-button issues in church communication

United Methodist Communications — Mon, 23 Mar 2026 20:37:00 GMT

Navigating tough conversations in today’s polarized climate is one of the most pressing challenges for church communicators and leaders. In this episode of the MyCom Church Communications and Marketing Podcast, Rev. Dr. Scott Hughes, author of the Courageous Conversations curriculum, talks about how churches can respond to hot-button topics with a prophetic voice—without alienating their communities.

Whether you’re crafting public statements on current events, encouraging difficult conversations, or seeking to equip your congregation for deeper unity, this episode will support your ministry with real-world examples and expert advice.

(00:00) The church’s prophetic voice (03:08) Rev. Scott Hughes (04:19) Preachers reflecting on public responses (08:24) Speaking out in purple congregations (12:09) Examples of courageous conversations (16:18) The toughest topics to address in church (19:04) Introducing a tough topic in church (20:44) When it works to have a tough conversation (23:29) Crafting a public statement for your church (27:20) Refreshing for ministry (30:56) Speaking to our current times

Scott is the Associate General Secretary (World Service) of Discipleship Ministries. Previously Scott served as Executive Director, Congregational Vitality & Intentional Discipleship, and as both an associate pastor and pastor of a multi-point charge. Scott has an MDiv from Asbury Theological Seminary and a DMin in the spiritual formation track from Southern Methodist University. Scott is an elder in the North Georgia Conference since 2007. Scott was recommended for this specific conversation because of his work in developing the "Courageous Conversations" curriculum.

Courageous Conversations is a toolbox that local churches can use to inspire and encourage the church and individuals to participate in conversations that might seem difficult–such as immigration or Christian Nationalism.

Ep. 52: Everyone knows and no one cares

United Methodist Communications — Fri, 14 Aug 2020 13:35:59 GMT

Everyone knows and no one cares. What if adopting this mindset just might be the key to completely transforming your church marketing and communications? Join Dan Wunderlich, a United Methodist pastor and host of the MyCom Church Marketing Podcast!

Enhancing Sermon Videos with Kathryn Price

United Methodist Communications — Tue, 26 Mar 2024 12:00:56 GMT

We spoke with UMCOM Video Producer, Kathryn Price, several years ago as we were all navigating the pandemic. On this episode of the MyCom Church Marketing Podcast, we’re checking back in with her both for a refresher on creating sermon videos and to see what new tools and features we could all be using!

This MyCom Podcast is brought to you by EO Tours, to learn more about their customized tours visit here: https://www.eo.travelwithus.com/tours/sl24092924n#eotours

To see & hear more MyCom content, visit https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/mycom

Attending to attention: ministry in the infinite information age

United Methodist Communications — Mon, 20 Oct 2025 09:37:00 GMT

With endless digital content competing for our focus, let's explore the impact of technology on church engagement, share practical strategies for creating meaningful connections online, and invite churches to become sanctuaries for attention—places where people's presence is honored rather than exploited. Whether you're a church communicator, leader, or just curious about ministry in the digital age, this episode offers thoughtful ideas and actionable tips for making your church story stand out with purpose and peace.

Level up: Updated ways to help your church social media thrive

United Methodist Communications — Mon, 19 May 2025 12:56:00 GMT

Struggling with stagnant social media engagement in your ministry? You’re not alone! In this episode of the MyCom Church Marketing & Communications Podcast, host Ryan Dunn unpacks practical strategies to breathe new life into your church’s social media presence. Whether you’re a church leader, communicator, or volunteer, you'll discover actionable insights to boost engagement, connect with your community more meaningfully, and expand your digital reach.

Learn why likes and reach might not be the best metrics, how to create content that platforms and people love, and why stories and DMs can become secret weapons for authentic connection. Plus, find out simple ways to make your church more visible and supportive in your digital neighborhood.

Key Insights:

Rethink your metrics: Focus on shares and link clicks for real impact
Make the most of Instagram Stories to engage your community (with or without sound!)
Use direct messages strategically to deepen relationships
Become an active digital neighbor to boost your church’s visibility

Chapters:

00:00 – Introduction: Facing stagnant social media 01:23 – The truth about engagement & platform algorithms 03:21 – Rethinking success: Likes, reach, and real value 06:06 – Why "prayers get shares" and event promotion tips 10:00 – Maximizing Stories: Format, features, and engagement hacks 15:04 – Harnessing DMs for meaningful connection 17:49 – Be an active digital neighbor: Community engagement 18:42 – Recap: Takeaways for revitalizing your practice of ministry

Subscribe to stay inspired and get more tools for transforming your church’s communications strategy!

Find more resources for your ministry at resourceumc.org.

Ep. 023: How We Work with Cathy Bien

United Methodist Communications — Wed, 23 May 2018 16:18:52 GMT

Today, we’re kicking off a new podcast feature called “How we work,” where amazing United Methodists share their expertise with YOU!

Our first guest is Cathy Bien, Director of Communications at The Church of the Resurrection. You might recognize this as the church planted and led by Pastor Adam Hamilton.

Get MONTHLY church marketing tips + FREE Outreach eBook

-~-~~-~~~-~-~ GET MY EBOOK – http://bit.ly/MyCom-eBook-SignUp -~-~~-~~~-~-~

CONTACT

Church of the Resurrection website – http://www.cor.org Cathy Bien – CathyBien@cor.org

-~-~~-~~~-~-~

Enjoy the show? Leave a review: http://www.umcom.org/mycomreview

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 027: How to clean up your church website

United Methodist Communications — Tue, 02 Oct 2018 08:32:39 GMT

Church websites can get messy quickly, and without regular maintenance, they can get down right out of control. If it has been a while since the last cleanup of your ministry’s site, this episode of the MyCom Church Marketing Podcast is for you!

===============

11 mistakes to avoid in church website design http://www.umcom.org/learn/11-mistakes-in-church-website-design

Web design trends http://www.umcom.org/learn/web-design-trends-for-churches

5 church website examples optimized for search engines (SEO) http://www.umcom.org/learn/5-church-web-page-examples-optimized-for-search-engines

How to draw searchers to your church with terrific title tags http://www.umcom.org/learn/how-to-draw-searchers-to-your-church-with-terrific-title-tags

Taking inviting photos of your church http://www.umcom.org/learn/taking-inviting-photos-of-your-church

===============

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Advertise with use: ads@umcom.org

Ep. 029: How to get started with Facebook ads (Part 2)

United Methodist Communications — Tue, 30 Oct 2018 17:49:06 GMT

This episode of the MyCom Church Marketing Podcast is the second of two parts on Facebook advertising, and today our guest is Alejandro Reyes. Alejandro is the genius behind Church Marketing Labs. He will walk you through what you need to know to get started with advertising on Facebook.

How to give your church’s Facebook page a facelift

4 ways to use Facebook Live at church beyond the worship service

===============

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Advertise with use: ads@umcom.org

Ep. 022: Video announcements with Laurens Glass

United Methodist Communications — Tue, 08 May 2018 23:00:18 GMT

Announcements are a double-edged sword in church marketing and communication. They are necessary to be in the know, but they can also be a real drag in worship. If you really want the maximum impact, consider making the jump to video announcements. Today we’re talking pros, cons, and how to’s of video announcements. Joining us is United Methodist Communication’s video guru Laurens Glass!

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How to create a ministry spotlight during worship

Capture attention with creative church announcements

How to do video announcements: 5 questions to ask

5 out-of-the-box ways to use video to promote your church

Video marketing Part 1: Can I do it and is it worth it?

Video marketing Part 2: Production tips for video marketing

GEAR iRig Mic Lav

===============

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Advertise with use: ads@umcom.org

Ep. 031: How to market youth ministry

United Methodist Communications — Fri, 30 Nov 2018 17:26:05 GMT

While solid communication principles and practices can be applied to all facets of ministry, it never hurts to take a deeper dive into some of the specific areas of ministry.

On today’s episode of the MyCom Church Marketing Podcast we are talking about communications and marketing related to youth ministry.

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

Thank you to Sparkhouse, this show’s sponsor. Visit www.wearesparkhouse.org for more information on Sparkhouse.

=============== RELATED

Building Attendance through Special Focus Sundays

Why you need to understand how your congregation learns

Reaching People Who Don’t Look or Act Like “Church People”

===============

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Advertise with use: ads@umcom.org

Ep. 016: Step-by-Step Marketing Plan

United Methodist Communications — Mon, 22 Jan 2018 18:51:22 GMT

Today we’re talking with Brett McCardle about the newly optimized FREE Church Marketing Plan tool. The original tutorial almost felt like a college course in terms of the time required to complete it, but since then, Brett has streamlined the process, made it easy and even provided forms for you to off-load some of the demographic reporting on us. Let us do some of the heavy lifting! Learn how to take advantage of this free tool right now.

===============

Related MyCom Articles

Church Marketing Plan Tool – Recently optimized to take less time to create a plan http://www.umcom.org/marketing-plan

Online Church Marketing Course https://www.umctraining.org/product?catalog=Church-Marketing

Free branding/logo service for United Methodist Churches http://www.umcom.org/tools/free-branding-logo-service

===============

If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

MyCom podcast Ep. 073: Church in the Metaverse

United Methodist Communications — Thu, 05 May 2022 14:42:01 GMT

The future is now! On this episode of the MyCom Church Marketing Podcast, we are talking about church in the metaverse! Virtual Reality becomes actual reality more every day. Dan talks to Rev. Dr. Michael Beck about how his church utilizes the virtual world.

For more information on Rev. Dr. Michael Beck go to:

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Marketing your Church through Instagram

United Methodist Communications — Thu, 11 Apr 2019 22:36:08 GMT

Instagram, which is owned by Facebook, is the second largest social network behind its big sibling, and it holds the distinction of being the fastest growing social media service.

On today’s episode of the MyCom Church Marketing Podcast, our guest today is Steven Adair. Steven has worked in social media for United Methodist Communications including extensive experience working on Instagram, and today he serves as the interim director of Local Church Services.

=============== RELATED

Improve your Instagram ministry with one simple change

Instagram basics: How to start using Instagram for your church

How Instagram can breathe life into your media ministry

Live learning session: Instagram for churches

===============

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 45: Checking Out ResourceUMC.org with Tyrus Sturgis

United Methodist Communications — Wed, 15 Jan 2020 19:35:00 GMT

The United Methodist Church has many different agencies, creating resources for all aspects of ministry from discipleship to communication to leadership and more. Knowing where to go to find exactly what you’re looking for used to be a challenge – but not anymore! On today’s episode of the MyCom Church Marketing Podcast, our guest today is Tyrus Sturgis. Tyrus is the Director of Leader Communications for United Methodist Communications, and he is going to talk to us about ResourceUMC.org, the one stop website for the United Methodist denomination.

Bonus Episode: Listener Feedback – International Podcast Day

United Methodist Communications — Thu, 30 Sep 2021 12:42:23 GMT

On International Podcast Day, we bring you this special episode featuring a listener response, and how they have used the MyCom Church Marketing podcast tools and tips to help their congregation. Dan shares how the MyCom podcast has been instrumental in helping churches large and small to reach their communities in new and unique ways.

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

www.resourceumc.org/giveUMCom

Ep. 018: Major Facebook news feed changes

United Methodist Communications — Mon, 26 Feb 2018 19:27:27 GMT

In January 2018, Facebook CEO Mark Zuckerberg announced a refocused vision for the social media giant, writing, “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.”

The practical changes Facebook is implementing to work toward this vision will have a big impact on those of us who do ministry on the platform, so in this episode of the MyCom Church Marketing Podcast, we will walk you through what’s changing and offer some ideas about how to adapt.

===============

Related MyCom Articles

Drop the bullhorn and engage your community in conversation

Stop talking and start listening to your community

Common elements in viral videos

10 creative ways to explore a Bible passage

Use Facebook Live to stream your church events

4 ways to use Facebook Live at church beyond the worship service

How to reach newcomers to your area with Facebook ads

Should your church advertise on Facebook? (part one)

How to create a social media volunteer dream team

It is time to resurrect Facebook Groups

===============

If you enjoyed this show, please write a review.

Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles

We’d love your input! Send ideas to podcast@umcom.org

Ep. 51: Church Marketing in a New World

United Methodist Communications — Fri, 17 Jul 2020 15:00:46 GMT

As we progress through the massive change that the coronavirus pandemic is causing, it is time to start thinking about church marketing in a new world. That’s what we are talking about on this episode of the MyCom Church Marketing Podcast!

This month’s episode is sponsored by karmapayments.com

Ep. 65: How We Work with Nathan Adams

United Methodist Communications — Wed, 15 Sep 2021 15:26:57 GMT

On this episode of the MyCom Church Marketing Podcast, we continue with the next installment of our occasional series called How We Work. Dan talks to Nathan Adams, LeadPastor of Park Hill UMC in Denver CO. about how he and his church have used marketing and what has worked for them.

For more info on Park Hill UMC and Nathan: Park Hill UMC Park Hill Facebook

Rev. Nathan Adams Facebook Rev. Nathan Adams Twitter

This Episode of the MyCom Marketing Podcast is brought to you by breeze

With over 400 5-star reviews, Breeze has been rated the easiest to use church management software by Capterra.

When you sign up for Breeze, you’ll receive both email and phone support at no additional cost, so you’ll never have to worry about having questions go unanswered.

Additionally, to help make the move-in process as easy as possible, Breeze will do the work for you. Their move-in team will work to export out your data from your existing system and import it into your new Breeze account…for free!

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

www.resourceumc.org/giveUMCom

Ep. 002: Church Marketing Myths

United Methodist Communications — Mon, 01 Jan 2018 21:40:00 GMT

There are a lot of common misconceptions people have about using the internet for marketing and communications. Learn how to avoid some of these significant church marketing pitfalls.

===============

Resources

UMC Online Course: Your Church Website: Rethinking Your New Front Door – http://www.umcom.org/YourChurchWebsite

Think you know the Web? Think again: Web myths debunked – http://www.umcom.org/learn/think-you-know-the-web-think-again-web-myths-debunked

===============

If you enjoyed this show, please write a review and share the knowledge with other church leaders! http://www.umcom.org/mycomreview

MyCom Church Marketing Articles – http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

[103] Mastering Two-Way Church Communication Online with Katie Allred

United Methodist Communications — Mon, 27 Jan 2025 10:13:52 GMT

Learn practical strategies for enhancing your church’s digital communications with expert Katie Allred, founder of Church Communications Group. From managing social media engagement to optimizing YouTube content, discover how to create meaningful two-way conversations with your congregation online. Katie shares insights on effectively using Facebook groups, responding to comments, and leveraging AI for ministry efficiency.

Key Topics:

Engaging authentically with social media comments
Creating searchable YouTube content for ministry
Using Facebook groups vs pages effectively
Positioning church content for better reach
Managing digital community conversations

(00:00) “Digital Tools for Church Communication” (04:17) From Harry Potter Forums to Ministry (09:42) Engage in Social Media Comments (13:13) Lent 2025 Devotional Guide (15:24) Encouraging Engaging Church Comments (18:40) Churches Utilizing YouTube Better (21:13) Internet Authority: Perception Versus Reality (26:39) Facebook Group: Deeper Conversations & Networking (28:08) “Private Conversations Over Public Debate”

Find more episodes and episode notes at www.resourceumc.org/mycom-podcast

Communicating Generosity

United Methodist Communications — Tue, 11 Jun 2019 21:36:33 GMT

Connectional giving is one of the places where God’s call to generosity and the power of our connection meet to witness to the love of Jesus Christ for a hurting world and transform lives and communities in his name.

Our guest today is Linda Bruner. Linda is the Manager of Connectional Giving at United Methodist Communications, and she is here to share with us about connectional giving and the many resources they have to help create a culture of generosity in your church.

=============== RELATED

United Methodist Connectional Giving – http://www.umcgiving.org/

Why We Live – http://www.umcgiving.org/why-we-give

How we Give – http://www.umcgiving.org/how-we-give

===============

Enjoy the show? Leave a review: http://www.umcom.org/mycomreview

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 028: How to get started with Facebook ads (Part 1)

United Methodist Communications — Fri, 12 Oct 2018 16:30:04 GMT

This episode of the MyCom Church Marketing Podcast is the first of two parts on Facebook advertising, and today we will walk you through what you need to know to get started with advertising on Facebook. If you have ever wondered about the world of Facebook advertising, this episode of the MyCom Church Marketing Podcast is for you! How to reach newcomers to your area with Facebook ads Making the most of your advertising dollars How to give your church’s Facebook page a facelift How much should your church spend on marketing? The Facebook strategy you need to quit today ===============

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MyCom Church Marketing Articles: http://www.umcom.org/mycom

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Advertise with use: ads@umcom.org

MyCom podcast Ep. 074: Reimagining Your Social Profiles

United Methodist Communications — Tue, 14 Jun 2022 20:27:07 GMT

If someone came up to you in church to say “Hi”, you wouldn’t turn around and just ignore them. Don’t do that online either! This month on the MyCom Church Marketing podcast, Dan talks to Renee McNeill about how to think differently about your church’s social media platforms.

For more information on Renee McNeill and Local Church Services go to: www.resourceumc.org/lcs

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

[102] Data, demographics and church growth with Ryan Burge

United Methodist Communications — Mon, 16 Dec 2024 10:11:39 GMT

It’s a data-driven conversation with Ryan Burge, a social scientist and minister, who explores the intricate factors influencing church growth and decline. Burge sheds light on how external demographics, strategic church planting, and the balance between divine calling and data-driven decisions shape religious communities. The episode also covers clergy satisfaction, positive chaplaincy experiences, the evolving religious landscape, and how Substack fosters meaningful audience engagement. Don’t miss this insightful discussion on the complexities of religion in modern society.

In this episode: (00:00) Guide pastors to think like social scientists. (06:39) Churches largely apolitical; misconceptions about religion exist. (08:18) Context influences church growth more than efforts. (17:16) Bridging religious and non-religious through impartiality. (18:45) The numbers readers care about. (23:45) Email remains essential, resilient against platform changes. (28:23) Recommended podcast episodes for digital strategies.

Find more notes and connect with MyCom: www.resourceumc.org/mycom-podcast

#ChurchGrowth #ReligiousTrends #RyanBurge #MyComPodcast #Demographics #StrategicPlanning #ClergySatisfaction #Substack #DataDrivenDecisions #ReligionAndSociety #ReligiousData #Chaplains #CommunityBuilding #AmericanReligion #Podcast

Keywords: church growth, religious trends, Ryan Burge, MyCom Podcast, demographics, church planting, clergy satisfaction, chaplaincy, data-driven decisions, religion and society, Substack, social scientist, religious data.

Ep. 63: The Power of In-Person Events (Part 1)

United Methodist Communications — Wed, 14 Jul 2021 16:15:24 GMT

On this episode of the MyCom Church Marketing podcast Dan continues his dive into non-digital marketing by talking to Jason and Hillary Demeo of WE ARE CURIO about the importance of in-person events.

For more information on WE ARE CURIO visit: WE ARE CURIO

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

www.resourceumc.org/giveUMCom

"Rewild" Church with deeper community engagement and digital tools

United Methodist Communications — Mon, 22 Sep 2025 09:18:00 GMT

Get ready to rethink church communications and ministry! In this episode of the MyCom Church Communications and Marketing Podcast, host Ryan Dunn sits down with the leadership team from First United Methodist Church of San Diego to explore their journey of transformation in the aftermath of the pandemic. Discover practical strategies for "rewilding" your church—embracing digital innovation, shifting mindsets, and inviting your congregation into the future of ministry.

Joining Ryan in this episode are: - Rev. Trudy Robinson, Lead Pastor - Rev. Dr. Hannah Ka, Pastor of Discipleship - Rev. Brittany Juliette Hanlin, Pastor of Connection and Care - Meghan Claussen, Director of Communications

00:00 – Introduction & What’s “Rewilding” the Church? 02:26 – Meet the FUMC San Diego Leadership Team 04:15 – The Catalyst for Change: Shifting Church Culture 07:47 – Visioning Process: How the Journey Began 10:08 – Proposals for Ministry Innovation 14:10 – From Bible Study to Podcast: Transforming Discipleship 18:00 – Digital Evangelism, Workshops & Empowering Congregants 22:33 – Overcoming Resistance & Building Buy-In 26:39 – Key Performance Indicators: Measuring Engagement 29:04 – Defining and Celebrating Success in Today’s Church 33:49 – “Rewilding”: Following the Wild Spirit 36:29 – Lessons Learned & Language Barriers 41:43 – Empowering All Generations for Change 44:36 – Takeaways & Next Steps for Your Ministry

Find more episodes of the MyCom Church Communications and Marketing Podcast: www.resourceumc.org/mycom-podcast

This episode is sponsored by: - wearesparkhouse.com - umcom.org

#ChurchCommunications #ChurchMarketing #DigitalMinistry #RewildingTheChurch #MyComPodcast

MyCom podcast Ep. 067: Podcasting as Church Marketing

United Methodist Communications — Fri, 12 Nov 2021 14:42:23 GMT

On this episode of the MyCom Church Marketing Podcast, Dan talks to Rev Todd Rossnagel, the Director of Communication Strategies for the Louisiana Conference of the United Methodist Church. Todd, a podcaster himself, talks about how churches can and should start to consider starting a podcast themselves.

For more information on Todd, you can take a listen at his podcast “Louisiana NOW” at: https://www.la-umc.org/podcast

or contact him at: podcast@la-umc.org

This episode is brought to you by:

Sparkhouse – Sparkhouse Digital is a rich and reliable resource for faith formation. Features include: – Three 7-week small group studies – Great way to start social justice conversations in your church

Find out more at: www.WeAreSparkhouse.org/Dialogues-On

and

You can learn more about Breeze and start a free 30-day trial at breezechms.com – https://www.breezechms.com

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

www.resourceumc.org/giveUMCom

MyCom podcast Ep. 066: How to Connect Emotionally without Manipulating

United Methodist Communications — Mon, 18 Oct 2021 12:41:33 GMT

On this episode of the MyCom Church Marketing Podcast, we are going to explore this facet of connection and see if you might be making the same mistake in your church communications.

This episode is brought to you by:

Breeze Church Management – With over 400 5-star reviews, Breeze has been rated the easiest to use church management software by Capterra. When you sign up for Breeze, you’ll receive both email and phone support at no additional cost, so you’ll never have to worry about having questions go unanswered. Additionally, to help make the move-in process as easy as possible, Breeze will do the work for you. Their move-in team will work to export out your data from your existing system and import it into your new Breeze account…for free! You can learn more about Breeze and start a free 30-day trial at breezechms.com – https://www.breezechms.com

and

Sparkhouse – Sparkhouse Digital is a rich and reliable resource for faith formation. Subscriptions include unlimited access to leader resources, videos, music, reproducibles, and exclusive extras for early childhood, children, and youth. Sign up for a free 30-day trial at https://sparkhousedigital.org

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

www.resourceumc.org/giveUMCom

“How We Work” with John Barolo, Ep. 032

United Methodist Communications — Thu, 06 Dec 2018 19:42:00 GMT

On today’s episode of the MyCom Church Marketing Podcast we are talking with John Barolo, Director of Communications at Hyde Park United Methodist Church in Tampa, Florida.

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

CONTACT

Hyde Park UMC website – http://hydeparkumc.org/

John Barolo – jbarolo@hydeparkumc.org

===============

Enjoy the show? Leave a review: http://www.umcom.org/mycomreview

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

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Advertise with use: ads@umcom.org

Practical Planning

United Methodist Communications — Tue, 16 Jul 2019 19:06:18 GMT

Our guest today is once again Phil Bowdle. Phil is the creative arts pastor at West Ridge Church in NW Atlanta, a UMC preacher’s kid, and a church communications coach who has worked with all kinds of churches and leaders, United Methodists among them.

Phil is back to walk us through how he approaches planning for a big event or season in the church

Get Phil’s book at: http://rethinkcommunicationbook.com/

MyCom podcast: Rethink Communication – http://www.umcom.org/news/mycom-podcast-ep.-035-rethink-communication

Facebook promotion video – https://www.facebook.com/westridgechurch/videos/2110403005661068/%3E

Enjoy the show? Leave a review: http://www.umcom.org/mycomreview

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Rethink Communication with Phil Bowdle

United Methodist Communications — Tue, 12 Mar 2019 22:27:34 GMT

It cannot be denied that the world around us is constantly changing, and the impact that the internet and social media have had on how we communicate with one another isn’t just a big change, it is a massive change. On today’s episode of the MyCom Church Marketing Podcast, we are speaking with Phil Bowdle, author of “Rethink Communication: A Playbook to Clarify and Communicate Everything in Your Church.”

=============== RELATED

Shining your ministry light: A ‘choose your own email adventure’ story

6 digital photography tips to upgrade your ministry communications

Getting the entire congregation involved in communication efforts

===============

Enjoy the show? Leave a review: http://www.umcom.org/mycomreview

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

MyCom podcast Ep. 083: The Social Media Shift Churches have been waiting for

United Methodist Communications — Thu, 23 Mar 2023 13:44:54 GMT

On this episode of the MyCom Church Marketing Podcast, we are talking to Brady Shearer, CEO of Pro Church Tools, who says the new era of social media that is dawning is one in which churches finally have a massive advantage.

For more info about Brady Shearer and Pro Church Tools go to: https://www.nucleus.church/ https://prochurchtools.com/ https://www.instagram.com/bradyshearer/ https://www.youtube.com/user/ProChurchTools https://www.facebook.com/prochurchtools Tweets by BradyShearer

Catch Part 2 at: https://www.resourceumc.org/en/content/mycom-podcast-ep-084-social-media-plan

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Reaching Millennials

United Methodist Communications — Fri, 17 May 2019 16:22:51 GMT

Last year, the youngest of the millennials officially became adults. Next year, the eldest will turn 40. They are the largest generation in the workforce and are projected to pass boomers in 2019 as the most populous generation in the United States.

Our guest today is on the MyCom podcast is Jeremy Steele. Jeremy is a United Methodist elder, serving as the teaching pastor at Christ United Methodist Church in Mobile, Alabama. He’s the author of a new United Methodist Communications eBook entitled “Reaching and Communicating with Millennials.”

Download the eBook “Reaching and Communicating with Millennials”

=============== RELATED

5 key millennial research findings churches should know

4 sermon series to connect with millennials

How to attract millennials to your church

===============

Enjoy the show? Leave a review: http://www.umcom.org/mycomreview

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

[97] YouTube tools and strategies for churches

United Methodist Communications — Wed, 07 Aug 2024 14:49:08 GMT

In this episode, host Rev. Ryan Dunn chats with guests Nathan Webb and Shane Russo about their innovative strategies for utilizing YouTube to grow their digital church communities. They dive deep into the tools, challenges, and unique approaches they leverage for successful content creation and audience engagement.

Rev. Shane Russo is the founder and lead architect of GoBe.church–an all-digital expression of church. He also is currently the lead pastor of Niles First United Methodist Church in Niles, Ohio. Check out the YouTube ministry @GoBeChurch

Rev. Nathan Webb, AKA “Nerd Pastor Nate”, is the founding pastor of Checkpoint Church–an all-digital ministry for nerds, geeks and gamers. He posts regularly on YouTube at @CheckpointChurch

The Checkpoint Church viral video Nathan and Shane referred to is here: https://www.youtube.com/watch?v=TZUpgTMhNJc&t=5s

In this episode: (00:00) Introducing Rev. Ryan Dunn, the new host (05:40) Juggling physical church with online ministry growth. (08:03) Transition from Twitch to YouTube reshaped outreach. (11:44) Elements of organic virality, phenomena, Christian controversy. (15:38) Experimenting with shorts to build online community. (19:31) Strategize content and platform usage with purpose. (22:35) Strategy for using YouTube in growing audience. (25:30) Pastor discusses controversial topics, aims to inspire. (28:36) Reluctant to engage online, but considering it. (36:19) Dealing with toxic comments as vandalism. (39:40) Channel strives for inclusion, not doormat behavior. (42:39) Better timing and more strategic content choices. (44:43) Creating and scheduling content efficiently across platforms. (48:07) Effortlessly segment and create phenomenal clips. (51:58) Video optimization and analytics. (55:03) UMC podcast highlights digital storytelling and leadership.

For more episodes and episode notes: www.resourceumc.org/mycom-podcast

MyCom podcast Ep. 071: The hidden reason why you are so tired

United Methodist Communications — Fri, 11 Mar 2022 21:02:41 GMT

In part 2 of our short series on issues relating to self-care, Dan tackles why a nap might not be the answer to your sleepiness. See why emotional labor might be the culprit and some things you can try to help alleviate the grogginess.

Here is the link to the interview published in Scientific American that Dan mentioned during the podcast: https://www.scientificamerican.com/article/emotional-labor-is-a-store-clerk-confronting-a-maskless-customer/

This episode is sponsored by #BeUMC: The BeUMC leader toolkit equips local churches and annual conferences by providing messaging and resources. Visit https://www.ResourceUMC.org/BeUMC

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 026: Email automation with Kenny Jahng

United Methodist Communications — Wed, 11 Jul 2018 15:19:27 GMT

Email is one of the most effective forms of communication, with studies showing we prefer organizations to communicate via email more than social media, direct mail, and mobile apps. But email communication is only truly effective if we are sending the right messages at the right time.

On this episode, we are discussing the solution to this problem: email automation. Joining us is Kenny Jahng, who has too many awesome job titles to sum up all that he does, but basically he is one of the true gurus in church communications. One of his more recent projects was creating and launching Church Butler, a social media resource and training service for churches.

===============

Enjoy the show? Leave a review: http://www.umcom.org/mycomreview

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Advertise with use: ads@umcom.org

Ep. 001: Fundamentals of church marketing: Where do you start?

United Methodist Communications — Mon, 01 Jan 2018 21:38:00 GMT

Marketing isn’t a bad word for churches; it’s merely how you tell the story of your church to the local and global community. Chances are, you’re already doing it! Signs, your website, social media and bulletins are all aspects of church marketing. You’re not just selling a product. You’re promoting the fountain of living water — real truth, mercy and forgiveness, freely given. It’s our God-given duty to spread the news about this, with his authority, to the ends of the earth.

===============

Resources

Communications training – http://www.umcom.org/training

Church Marketing Plan Tool – http://www.umcom.org/learn/market-your-church

Online Course: Church Marketing: How to Effectively Reach Your Community – http://www.umctraining.org/product?catalog=Church-Marketing

Online Course: Your Church Website: Rethinking Your New Front Door – http://www.umcom.org/yourchurchwebsite

11 mistakes to avoid in church website design – http://www.umcom.org/learn/11-mistakes-in-church-website-design

Questioning charity: Redefining the role of the church – http://www.umcom.org/learn/questioning-charity-redefining-the-role-of-the-church

Preaching controversial issues without dividing the church – http://www.umcom.org/learn/preaching-controversial-issues-without-dividing-the-church

===============

If you enjoyed this show, please go to http://www.umcom.org/mycomreview to write a review and please share the knowledge with other church leaders!

MyCom Church Marketing Articles – http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

[99] Engaging with purpose: Best practices in digital ministry

United Methodist Communications — Mon, 23 Sep 2024 09:21:15 GMT

Discover how digital ministry has transformed from a niche to an essential part of church outreach. Dive into our latest MyCom episode for insights on purposeful digital ministry that bridges real and virtual communities.

Tap into practical strategies and insightful discussions featuring Charles Vogl, Dr. Kelly Price, Mike Kim, Nelson Musonda, and Dana Malstaff.

In this episode:

(00:00) Crash course in digital ministry and community-building. (05:27) Value promise essential for audience engagement and retention. (09:23) Four categories of motivating behavior. (12:14) Personal brand: ideas, expertise, reputation, personality. (17:33) Finding questions helps build online spiritual community. (21:08) Create supportive, engaging posts to influence others. (25:27) Compelling topics for valuable content (27:10) Creating valuable, user-focused content by connecting beliefs.

MyCom is a production of United Methodist Communications and releases new episodes on the final Tuesday of each month.

Find notes and more episodes at www.resourceumc.org/mycom-podcast

MyCom podcast Ep. 076: The Engagement Journey

United Methodist Communications — Mon, 01 Aug 2022 12:27:16 GMT

On today’s episode of the MyCom Church Marketing Podcast, we are talking about a title we all share whether we realize it or not, and that is Tour Guide for the great engagement journey!

For more info about Dan: https://www.defininggrace.com/

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 59: Discipleship Resources as Church Marketing

United Methodist Communications — Tue, 09 Mar 2021 16:39:44 GMT

When you think of the relationship between your work in church communications and the work of discipleship, what do you envision? This relationship is what we are talking about on today’s episode of the MyCom Church Marketing Podcast. Our guest on this episode is Dr. Len Wilson, he serves as the Director of Innovation and Strategy at St. Andrew UMC in Plano, Texas, as well as the executive director of Invite Resources.

inviteresources.com twitter.com/Len_Wilson facebook.com/len.wilson.5283

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

www.resourceumc.org/giveUMCom

MyCom podcast Ep. 078: Church Marketing Christmas Checklist

United Methodist Communications — Fri, 21 Oct 2022 13:01:36 GMT

On this episode of the MyCom podcast, Dan runs down the checklist of what we need to do to get ready for Christmas. That’s right, Christmas is just around the corner!

Here are the five to-do’s Dan breaks down for this upcoming Christmas season.

1. Discern and/or translate the theme 2. Define the roadmap and entry points to the theme 3. Choose your marketing channels 4. Choose a design direction/aesthetic 5. Apply design across needed resources

For more info about Dan, our host: https://www.defininggrace.com/

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

MyCom podcast Ep. 079: The Power of the Interview

United Methodist Communications — Thu, 03 Nov 2022 13:43:58 GMT

On this episode of the MyCom podcast, Dan talks to the Get Your Spirit in Shape podcast host Crystal Caviness about the power of the interview.

For more info about Crystal and to listen to her podcast, Get Your Spirit in Shape, go to: https://www.umc.org/en/content/get-your-spirit-in-shape or https://www.umc.org/en/

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

From zero listeners to lasting impact: How to grow your podcast audience

United Methodist Communications — Mon, 26 Jan 2026 21:38:00 GMT

Are you a church communicator or ministry leader looking to boost engagement and effectiveness in your digital outreach? In this episode of MyCom, host Ryan Dunn shares practical strategies and fresh insights for connecting with listeners through podcasting, YouTube, and other broadcast channels. Drawing from years of experience and real-world examples, Ryan explores why podcasts often struggle to build an audience, how to define and serve your specific ministry niche, the power of consistency, and the advantages of expanding to YouTube for discoverability and interaction.

In this episode:

(00:00) How to get people listening to your content? (01:48) What is a podcast? (03:09) The value of longevity in podcasting (04:48) The “who” is integral to the “why” (07:52) Your “why” is the heart of the podcast (09:54) Being audience-specific in podcasting (10:30) The YouTube model of podcasting (13:34) Case study in podcasting: Brandon Robbins (16:01) A word from “Igniting Imagination” (17:08) Logical and scalable path for podcasts (18:33) The Compass podcast workflow (29:34) Descriptions are key! (33:07) Why consistency matters

Whether you’re starting your ministry podcast or looking to enhance your church communications, this episode is packed with practical insights. Listen in and discover new ways to serve and engage your community!

Find more helpful resources, episode notes, and listening recommendations: www.resourceumc.org/mycom-podcast

MyCom podcast Ep. 086: 5 Graphic Design Hacks

United Methodist Communications — Fri, 16 Jun 2023 12:23:36 GMT

On this episode of the MyCom Church Marketing Podcast, Dan hops over the pond (digitally) and talks to professional graphic designer Will Paterson, resident of the United Kingdom, about 5 graphic design hacks that will help you get started with your own creations, and will help no matter which side of the street you drive on.

For more info about Will Paterson go to::

https://www.willpaterson.design/

https://www.youtube.com/@willpatersondesign

https://linktr.ee/willpaterson

===============

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Extending the Sermon (with AI)

United Methodist Communications — Mon, 26 Feb 2024 12:00:56 GMT

Last year, we dipped our toes in the water of AI with an excellent primer from Kenny Jahng on what generative AI is, some ministry uses, and how to get started. Since then, I have personally used AI tools to help me refine and clarify my thoughts and writing, as a brainstorming partner in sermon prep, and I have even generated a few images for sermon series and church events.

Then, late last year, I ran across a new AI tool specifically tuned for ministry that seemed to offer many of the benefits AI offers – like saving time and bringing clarity – while also avoiding some of the potential pitfalls – like the AI just making things up. And for those of us specifically doing the work of church communications, this type of AI tool can help us streamline the repurposing of content your church is already generating week-in and week-out.

On this episode of the MyCom Church Marketing Podcast, we are talking about extending the sermon with the help of artificial intelligence. And we have the privilege of welcome the creator of one of these tools as well as a UMC pastor who is all in on discovering ways to use tech like this to make disciples.

Our guests today are Michael Whittle, the Founder and CEO of PulpitAI, as well as Rev. Chad Brooks, a UMC elder who wears many hats – from local church pastor to Conference Congregational Vitality Strategist to the guy behind the Productive Pastor extended universe.

Subscribe to MyCom and get additional information at: www.resourceumc.org/mycom

Ep. 58: How We Work with Kealani Willbanks

United Methodist Communications — Thu, 11 Feb 2021 15:36:14 GMT

The season of pandemic has been rough on all of us. But the past few months in D.C. have presented unique added challenges for a church sitting 8 to 10 blocks away from the White House. Learn how Kealani Willbanks, staff and members intentionally focused on “doing the most good together instead of trying to outdo” others.

www.foundryumc.org https://twitter.com/LaniWillbanks https://www.facebook.com/lani.willbanks

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

www.resourceumc.org/giveUMCom

Ep. 017: New MyCom podcast host, Dan Wunderlich

United Methodist Communications — Tue, 06 Feb 2018 17:05:51 GMT

Today we’d like to introduce you to our new MyCom podcast host, Dan Wunderlich. Dan is an extension minister who focuses on worship, communication, and creativity with the goal of helping ministries and their leaders better connect with their communities. We’re super excited to have him lead the podcast going forward. You can find out more about his work and his podcast “Art of the Sermon” at DefiningGrace.com. Help us welcome Dan with lots of good juju, likes, comments and shares!

============== Related MyCom Articles

Church Marketing Plan Tool – Recently optimized to take less time to create a plan

Online Church Marketing Course

“Art of the Sermon”

===============

If you enjoyed this show, please write a review.

Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles

We’d love your input! Send ideas to podcast@umcom.org

Ep. 60: 6 Traits of Great Church Communicators

United Methodist Communications — Wed, 07 Apr 2021 14:54:58 GMT

On the 2nd part of this 2 part episode on Church Communications Dr. Len Wilson returns as our guest. He serves as the Director of Innovation and Strategy at St. Andrew UMC in Plano, Texas, as well as the executive director of Invite Resources. Dr. Wilson gives us his 6 traits on being a great church communicator and also lets us in on a secret about what needs to be changed in the upcoming post-pandemic world for church communicators.

Blog: https://lenwilson.us/6-traits-of-a-great-church-creative-communications-director/

Part 1: 6 Traits of Great Church Communicators

inviteresources.com twitter.com/Len_Wilson facebook.com/len.wilson.5283

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

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Ep. 64: The Power of the Artifact (Part 2)

United Methodist Communications — Wed, 11 Aug 2021 13:36:49 GMT

In Part 2 of Dan’s conversation with Hillary & Jason Demeo of WE ARE CURIO, they discuss the artifact, tangible items used for marketing.

For more information on WE ARE CURIO visit: WE ARE CURIO

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

www.resourceumc.org/giveUMCom

Ep. 41: Incorporating Seasons & Holidays into Church Marketing

United Methodist Communications — Mon, 09 Sep 2019 16:02:43 GMT

There are holidays, special events, and anniversaries every year in the church calendar. These special times provide us with incredible opportunities for both content and connection when done well, and that’s what we are talking about on today’s episode of the MyCom Church Marketing Podcast.

Join our host Dan Wunderlich as he gives us seven keys to incorporating holidays into your church marketing and communication.

For more information on Dan: https://defininggrace.com/

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RELATED How to incorporate holidays in church communication – https://www.resourceumc.org/en/conten…

How to host “holy” holiday parties – https://www.resourceumc.org/en/conten…

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MyCom Church Marketing Articles: http://www.umcom.org/mycom

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Ep. 030: How to make you church website visitor-friendly

United Methodist Communications — Fri, 09 Nov 2018 18:17:40 GMT

Your church website is the new front door for your church. More and more, people are checking out locations online first before visiting in person—particularly young adults; and churches are no exceptions. On this episode of the MyCom Church Marketing Podcast, we are discussing how to make your ministry website not just user-friendly but visitor-friendly.

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MyCom Church Marketing Articles: http://www.umcom.org/mycom

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Ep. 014: A Compelling Case for Church Blogs

United Methodist Communications — Tue, 28 Nov 2017 00:57:06 GMT

In this episode of the MyCom church marketing podcast, we present a case for the church blog.

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Related MyCom Articles

Blog Ministry http://www.umcom.org/learn/blog-ministry

Attract your community using content marketing http://www.umcom.org/learn/attract-your-community-using-content-marketing

How to get people in pews by creating excellent content http://www.umcom.org/learn/get-people-in-pews-with-excellent-content

Alleviate stress: Plan ahead with editorial calendars http://www.umcom.org/learn/alleviate-stress-plan-ahead-with-editorial-calendars

Recycle content: 6 ways to reach larger audiences http://www.umcom.org/learn/10-tips-for-keeping-your-website-or-blog-fresh

7 common pitfalls in marketing blogs http://www.umcom.org/learn/7-common-pitfalls-in-marketing-blogs

10 tips for keeping your website or blog fresh http://www.umcom.org/learn/10-tips-for-keeping-your-website-or-blog-fresh

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If you enjoyed this show, please go to http://www.umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 021: Repurposing social media content with Steven Adair

United Methodist Communications — Tue, 24 Apr 2018 22:45:14 GMT

You know your ministry needs to be active on social media, but have you ever stared at the screen at a loss for what to post? You’re not alone! But you’re also not as stuck you feel right now. On this episode of the MyCom Church Marketing Podcast, we are talking about repurposing content for social media. We are joined today by Steven Adair, the social media sensei at United Methodist Communications.

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Top 10 UMC Facebook posts for your church

How to Make Great Social Media Graphics for Your Church – For Free

5 Free Tools for Creating Social Photos and Video

14 apps easily turn boring images into works of art

How much time should be spent on social media?

How to create a social media volunteer dream team

How to reach newcomers to your area with Facebook ads

It is time to resurrect Facebook Groups

Should your church advertise on Facebook? (part one)

7 rules to reach the masses via Facebook (part two)

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Enjoy the show? Leave a review: http://www.umcom.org/mycomreview

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Advertise with use: ads@umcom.org

Ep. 025: Where to start with church branding (part 2)

United Methodist Communications — Tue, 19 Jun 2018 21:52:27 GMT

In the last episode we discussed writing for your target audience. In this episode we’re covering a few more branding basics. Joining us today is Chris Heiden. He has served as the Brand Creative Manager for Chapel Roswell, a United Methodist Church in Roswell, Georgia. His wife has been one of the associate pastors on staff at the church, and this summer, they will be moving to a new church, which will be a part of our discussion today.

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Chapel Roswell UMC Logo

A guide to pastoral transitions: The first 30 days

A guide to pastoral transitions: Day 31 and beyond

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MyCom Church Marketing Articles: http://www.umcom.org/mycom

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Advertise with use: ads@umcom.org

Ep. 020, Typography 101 with Troy Dossett

United Methodist Communications — Tue, 10 Apr 2018 18:07:52 GMT

We all want to get our message across — especially when we are communicating on behalf of the Church. The power of words can be amplified or undermined by the very letterforms that make up those words. Variables like font size and even line spacing may make the difference between encouraging readers to skim or skip it altogether.

On this episode of the MyCom Church Marketing Podcast, class is in session for Typography 101. We are joined today by Troy Dossett, the in-house graphic designer at United Methodist Communications.

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United Methodist Fonts

United Methodist Logos

United Methodist Stationery

United Methodist Brand Guidelines

The mechanics of a United Methodist logo

HELPFUL TOOLS

Font Matcherator – upload an image and discover the font of words on the image

Ep. 015: The ethics of church marketing

United Methodist Communications — Sun, 10 Dec 2017 22:32:01 GMT

We’re used to marketing being the thing you use to sell a product, and it sometimes has connotations of deception and manipulation — “the ends justify the means.” But church marketing isn’t about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to the ethics of church marketing.

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Related MyCom Articles

Church Marketing Plan Tool – Recently optimized to take less time to create a plan

http://www.umcom.org/learn/market-your-church

Online Church Marketing Course https://www.umctraining.org/product?catalog=Church-Marketing

View The UMC’s latest national advertising campaigns http://www.umcom.org/rethink-church/rethink-church

Local church advertising articles http://www.umcom.org/services-products/local-church-advertising

How to reach newcomers to your area with Facebook ads http://www.umcom.org/learn/how-to-reach-newcomers-to-your-area-with-facebook-ads

Making the most of your advertising dollars http://www.umcom.org/learn/making-the-most-of-your-advertising-dollars

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If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Revitalizing church models and communicating change

United Methodist Communications — Mon, 24 Mar 2025 09:02:00 GMT

In this episode of MyCom Church Communications and Marketing, we’re getting an inspiring story out of Tulsa, Oklahoma.

Matt Austin and Matt Patrick are co-pastors at University United Methodist Church. Matt and Matt share their journey of reimagining church sustainability through alternate income models, space utilization, and unique ventures like their very own coffee trailer in this episode. Plus, they discuss the importance of embracing change, fostering a culture of learning, and the lessons they've learned along the way. Whether you're in church leadership or just passionate about community innovation, this episode is packed with actionable insights and inspiration.

Ep. 61: Church Marketing doesn’t have to look like Church Marketing

United Methodist Communications — Wed, 05 May 2021 13:28:34 GMT

Is your church marketing is stuck in a loop? Bible verse. Prayer. Sermon quote. Hip graphic. Worship song. And repeat.

On today’s episode of the MyCom podcast Dan explores why not all of your church marketing needs to look like church marketing.

Dan’s Website: https://www.defininggrace.com/

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

www.resourceumc.org/giveUMCom

MyCom podcast Ep. 088: Should I Join that New Social Media Network?

United Methodist Communications — Thu, 10 Aug 2023 13:04:58 GMT

In the middle of the summer, seemingly out of nowhere, there was suddenly a new social media network: Threads – the Twitter competitor from Instagram.

Whether it is a brand new network that appears in the middle of the night, or there’s a platform on the rise, or simply one your church hasn’t been a part of but you’re thinking about it – there are some questions you should consider before making the jump. And those are the questions we are tackling on this episode of the MyCom Church Marketing Podcast.

For more info about Dan Wunderlich go to: https://www.defininggrace.com/

This episode of the MyCom Podcast is sponsored by Pittsburgh Theological Seminary. To learn more go to: https://www.pts.edu/henderson-2324

It is also sponsored by The Source eNewsletter. The Source highlights the latest, most helpful content from ResourceUMC.org. United Methodist leaders — both clergy and laypeople – rely on the site’s comprehensive ministry information and inspiration. Subscribe at: The Source

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This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

MyCom podcast Ep. 068: Podcasting 101

United Methodist Communications — Fri, 10 Dec 2021 14:00:29 GMT

On this episode of the MyCom podcast, Dan talks to fellow podcaster Ryan Dunn, host of the Pastoring in the Digital Age and the Compass podcasts, about the basics on how to get started in podcasting.

For more information on Ryan, you can take a listen at his podcasts at:

https://www.umc.org/en/rethink-church/compass-podcast https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/podcasts/digital-parish-podcast

or contact him at: rdunn@umcom.org

Here’s info on some of the tools talked about on the podcast:

Home

https://fireside.fm/

Heil Sound PR 40

https://www.shure.com/en-US/products/microphones/sm58 https://www.shure.com/en-US/products/microphones/sm7b https://www.audio-technica.com/en-us/atr2100-usb https://www.bluemic.com/en-us/products/yeti/ https://zoomcorp.com/en/us/podtrak-recorders/podcast-recorders/podtrak-p4/ https://focusrite.com/en/usb-audio-interface/scarlett/scarlett-2i2 https://zencastr.com/ https://www.audacityteam.org/ https://www.facebook.com/groups/UMCPodcasters

This episode is brought to you by:

Sparkhouse Digital is a rich and reliable resource for faith formation. Subscriptions to each age group include unlimited access to leader resources, videos, music, reproducibles, and exclusive extras for early childhood, children, and youth. Popular curriculums included are Spark: Activate Faith Sunday school, Re:form, and Collaborate Methodist Confirmation. New resources and exclusive extras are added regularly to each age level including the popular seasonal Digital Activity Kits. Sign up for a 30-day free trial with unlimited access and seven free downloads. No credit card required. Learn more and start your 30-day free trial today at: https://www.SparkhouseDigital.org

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

MyCom podcast Ep. 082: 3 Techniques for Getting to Know your Audience

United Methodist Communications — Mon, 27 Feb 2023 14:36:58 GMT

The first step in successful marketing is always knowing your audience, congregation, and/or community. On this episode of the MyCom Church Marketing Podcast, we are looking at 3 simple techniques you can employ when you’re talking to people in your church and community that will help you get to know them in a way that can inform and shape your church marketing and communications.

For more info about Dan, our host: https://www.defininggrace.com/

This episode of the podcast is sponsored by EO Travel. Christian journeys with Educational Opportunities Tours enriches the faith and lives of believers, empowers teachers and preachers, and is an unforgettable way to build your faith community.

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

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MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

MyCom podcast Ep. 085: Using AI in Ministry

United Methodist Communications — Fri, 19 May 2023 12:47:26 GMT

On this episode of the MyCom Church Marketing podcast, Dan explores how artificial intelligence (AI) is transforming the way churches engage with their congregations. This episode features Kenny Jahng, who discusses the different ways AI is already being used in our lives and how churches can experiment with these tools to enhance outreach efforts and support their ministries.

For more info about Kenny Jahng go to: https://www.kennyjahng.com/ https://churchtechtoday.com/

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This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

MyCom podcast Ep. 077: How to use Texting in Church Communications

United Methodist Communications — Mon, 12 Sep 2022 13:25:39 GMT

On this episode of the MyCom podcast, we get to reconnect with a returning guest Jeanette Yates! Jeanette is a part of the team at Text In Church and will be talking about texting for the church.

Download your FREE Text Messaging Playbook from Text in Church at: Text Messaging Playbook

This episode is sponsored by Terri Lynn Fundraising. Get your FREE sample at: https://www.terrilynn.com/umc

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Ep. 019: Bridging the generation gap with Jeanette Yates

United Methodist Communications — Mon, 26 Mar 2018 19:25:29 GMT

On this episode of the MyCom Church Marketing Podcast we tackle the question: How do we reach emerging generations without leaving behind previous generations when communicating as the Church?

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Adjust your marketing plan for each generation

Connecting with the “unplugged” in your church

Connecting with the “plugged-in” at your church

Free demographic reports for United Methodist churches Send an e-mail request to research@umcom.org or contact your annual conference communicator at http://www.umc.org/who-we-are/annual-conferences-directory

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Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles

We’d love your input! Send ideas to podcast@umcom.org

Ep. 53: How We Work with Brian Johnson

United Methodist Communications — Thu, 10 Sep 2020 17:55:17 GMT

Today we are bringing you the next installment of our occasional feature called “How We Work.” On these special episodes, we feature interviews with real life United Methodists digging into the practical details of how they do the work of church marketing and communications. This episode’s guest is Rev. Brian Johnson. Brian is the founding … Continue reading "Ep. 53: How We Work with Brian Johnson"

Ep. 024: Where to start with church branding

United Methodist Communications — Tue, 05 Jun 2018 22:30:35 GMT

There’s an old saying in advertising and communications: When you try to reach everyone, you reach no one. Of course, this sounds like a terrible thing to say on a ministry podcast because the Gospel and the Church are for everyone! But don’t worry, both sentiments can be, and in fact are, true.

On this episode of the MyCom Church Marketing Podcast, we are tackling the topic of audiences and how we can say the right things to the right people. Joining us for today’s episode is Laura Buchanan, the Senior Creative Content Specialist at United Methodist Communications.

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It is time to resurrect Facebook Groups http://www.umcom.org/learn/it-is-time-to-resurrect-facebook-groups

10 church signs that make people cringe http://www.umcom.org/learn/10-church-signs-that-make-people-cringe

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

Advertise with use: ads@umcom.org

Branching out through digital discipleship: Episode 110

United Methodist Communications — Mon, 25 Aug 2025 09:32:00 GMT

Discover how to build a vibrant digital church community that thrives beyond traditional walls in this inspiring episode of the MyCom Church Communications and Marketing Podcast! Host Ryan Dunn sits down with Erin Beasley and Sean Stanfield to unpack the story behind The Vine United Methodist Church, a digital United Methodist faith community born out of disaffiliation. Whether you’re starting an online ministry, seeking fresh discipleship strategies, or looking to deepen authentic connections in a digital world, this episode is packed with practical wisdom, innovation, and hope for the future of church communications.

Connect with The Vine: https://www.thevineumc.church/

⏰ CHAPTERS 00:00 – Introduction: Reimagining Church After Disaffiliation 01:45 – The Origin of The Vine: Meeting a Real Need 04:14 – Going Global: Leveraging Social Media for Outreach 06:08 – Creative Content: Short Sermons, Podcasts, & Tough Topics 08:59 – Building Community: Engaging Feedback & Discipleship Pathways 11:53 – Online Communion: Creating Sacred Moments Virtually 16:40 – From Viewers to Disciples: Inviting Deeper Connection 18:38 – Vulnerability Online: Why Digital Spaces Foster Openness 21:06 – Branch Groups & ‘Branch Managers’: Small Group Strategies 23:10 – Digital Church Planting Models: From Branches to Congregations 26:18 – Hot Topics: Church Hurt, Justice, and Connecting the Margins 29:30 – Lessons Learned & Advice for Aspiring Digital Ministers 33:37 – What’s Next for The Vine? Dreams and Missional Expansion 38:06 – Social Media Tactics: Growth on TikTok & Instagram 41:09 – Key Takeaways & Episode Close

This episode brought to us by:

RootedGood.org

Cokesbury.com/Call-Response

🔗 Find more resources & episode notes: https://resourceumc.org/mycompodcast

Ep. 42: UMCTraining.org

United Methodist Communications — Mon, 07 Oct 2019 19:43:24 GMT

Self-paced, on-demand online training has exploded over the last couple years, and if you’re anything like me, you see ads for services like Masterclass and Skill Share in your social media feeds with regularity.

On today’s episode of the MyCom Church Marketing Podcast, our guests today are John Haney and Anthony Gooding. John and Anthony work on the UMCommunications team dedicated to offering training to our local churches. We are going to learn about the online classes and training that United Methodist Communications has for you.

[98] Building real church in digital space with J.J. Warren

United Methodist Communications — Tue, 27 Aug 2024 09:27:13 GMT

In this episode of MyCom, host Ryan Dunn engages in a thought-provoking conversation with Reverend J.J. Warren about the intricacies of building genuine emotional connections within digital church communities. Drawing from his theological background and experiences with the Young Prophets Collective, J.J. discusses the evolution of virtual worship spaces, the significance of platforms like Discord and Instagram, and the challenges of maintaining boundaries in digital ministry.

Join us as we explore innovative ways to foster intimacy and inclusivity in online spiritual environments and navigate the complexities of virtual engagement.

In this episode: (00:00) Pastor J.J. Warren’s digital journey and advocacy. (03:21) Misconceptions about young people and social media. (06:43) The pandemic raised questions about online church. (11:45) Social media as an extension of self. (15:37) Creating safe digital space for excluded young people. (19:02) Cultural practices in the Philippines adapting to online. (23:18) Church offers more agency; relieving stress/anxiety. (27:26) Create a private space for intimate communication. (31:12) Virtual gatherings around the world for worship. (35:12) Proximity and intimacy in virtual private space. (39:29) Connecting community through intentional online church platform. (43:01) Setting digital boundaries as a Gen Zer.

MyCom is a production of United Methodist Communications and releases new episodes on the final Tuesday of each month.

Find notes and more episodes at www.resourceumc.org/mycom-podcast

MyCom podcast Ep. 081: How to be Discovered in the New Era

United Methodist Communications — Wed, 25 Jan 2023 14:17:38 GMT

Welcome to the era of the discovery algorithm, and on this episode of the MyCom Church Marketing Podcast, we are talking about one of the ways you can work toward being discovered in 2023.

For more info about Dan, our host: https://www.defininggrace.com/

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

MyCom podcast Ep. 075: How We Work with Piper Ramsey-Sumner

United Methodist Communications — Wed, 24 Aug 2022 14:12:41 GMT

On today’s episode of the MyCom Church Marketing Podcast, we are bringing you the next installment of our occasional feature called “How We Work.” On these special episodes, we feature interviews with real life United Methodists digging into the practical details of how they do the work of church marketing and communications.

We are talking to Piper Ramsey-Sumner. Piper is on the Fresh Expressions Florida Conference Team and is a Cultivator of Fresh Expressions specifically in the Northwest District of the Florida Conference.

For more info on Fresh Expressions go to: https://www.freshexpressionsfl.org/

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

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Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org