<![CDATA[Take it Vertical]]>Take it Vertical is a podcast about vertical short drama, mobile-first storytelling, and the future of scripted entertainment.

Hosted by two media insiders from legacy media and the vertical drama space, each episode breaks down the craft, business, audience psychology, and cultural shifts behind one of the fastest-growing formats in entertainment.

]]>https://riverside.comRiverside.fm (https://riverside.com)Fri, 11 Sep 2026 03:20:24 GMTTue, 07 Jul 2026 13:46:09 GMT60Kelly Tang & Rafi Ruthchild<p>Take it Vertical is a podcast about vertical short drama, mobile-first storytelling, and the future of scripted entertainment.</p><p></p><p>Hosted by two media insiders from legacy media and the vertical drama space, each episode breaks down the craft, business, audience psychology, and cultural shifts behind one of the fastest-growing formats in entertainment.</p>episodicKelly Tang & Rafi Ruthchildruthlessproductionsllc@gmail.comno<![CDATA[Episode 104: What's Next]]>Kelly walks us through what's going on in the vertical space for China and what that means for the future of US content.

]]>753216a4-c667-47a1-be9e-1e20ffe65431Mon, 27 Jul 2026 17:38:41 GMT<p>Kelly walks us through what's going on in the vertical space for China and what that means for the future of US content. </p>no00:39:01Episode 104: What's Nextfull<![CDATA[Episode 103: Detour]]>Kelly & Rafi take a left turn, which Rafi promises never to do again (fingers crossed)

]]>1853e5bf-a8d1-42bb-9a60-910c229a7620Fri, 17 Jul 2026 02:59:45 GMT<p>Kelly &amp; Rafi take a left turn, which Rafi promises never to do again (fingers crossed)</p>no00:40:57Episode 103: Detourfull<![CDATA[Episode 102: MicroDramas]]>What makes micro dramas so addictive? Listen as Kelly & Rafi discuss how the new format uses some not-so-new storytelling to enrapture viewers.

]]>27340825-a942-40bf-8996-142b83ce1702Thu, 09 Jul 2026 00:28:11 GMT<p>What makes micro dramas so addictive? Listen as Kelly &amp; Rafi discuss how the new format uses some not-so-new storytelling to enrapture viewers.</p>no00:39:08Episode 102: MicroDramasfull<![CDATA[Episode 101: Intro]]>Kelly & Rafi introduce themselves on an unsuspecting audience.

]]>e969bd3d-c151-433d-b1a3-035b5a965ed6Wed, 08 Jul 2026 22:47:03 GMT<p>Kelly &amp; Rafi introduce themselves on an unsuspecting audience.</p>no00:43:03Episode 101: Introfull