<![CDATA[CMO-to-CMO: ROI or DIE]]>ROI or Die is a peer-to-peer podcast hosted by Marie Bahl, CMO of Uptempo, featuring candid conversations with today's leading CMOs. Together they tackle the realities of modern marketing—ROI, AI, budgets, measurement, growth, and executive leadership. No PowerPoints. No product demos. No scripts. Just honest discussions about what's working, what's not, and what it takes to move marketing forward in an era where every decision must be defended.

]]>www.uptempo.comRiverside.fm (https://riverside.com)Thu, 10 Sep 2026 01:33:33 GMTMon, 10 Aug 2026 20:57:38 GMT60Uptempo<p>ROI or Die is a peer-to-peer podcast hosted by Marie Bahl, CMO of Uptempo, featuring candid conversations with today's leading CMOs. Together they tackle the realities of modern marketing—ROI, AI, budgets, measurement, growth, and executive leadership. No PowerPoints. No product demos. No scripts. Just honest discussions about what's working, what's not, and what it takes to move marketing forward in an era where every decision must be defended.</p>episodicUptemponicole@volpemiller.comno<![CDATA[Why CMOs Must Own the Revenue Number]]>When did marketing become responsible for proving ROI without the systems to actually measure it?

In the inaugural episode of CMO-to-CMO: ROI or Die, Marie Bahl sits down with Christine Bottagaro, CMO of Alviere, for an honest conversation about why CMOs need to stop reporting proxy metrics and start speaking the language of finance.

Together they discuss earning a seat at the executive table, carrying a revenue number, why marketing became accidental systems integrators, the role of AI in modern marketing, and why better information architecture, not more dashboards, is the foundation for better decisions.

If you've ever struggled to connect marketing activity to business outcomes, this conversation is for you.

]]>a4d27fb7-b3c4-4f87-8166-9ec05a07accdThu, 03 Sep 2026 16:51:54 GMT<p>When did marketing become responsible for proving ROI without the systems to actually measure it?</p><p>In the inaugural episode of CMO-to-CMO: ROI or Die, Marie Bahl sits down with Christine Bottagaro, CMO of Alviere, for an honest conversation about why CMOs need to stop reporting proxy metrics and start speaking the language of finance.</p><p>Together they discuss earning a seat at the executive table, carrying a revenue number, why marketing became accidental systems integrators, the role of AI in modern marketing, and why better information architecture, not more dashboards, is the foundation for better decisions.</p><p>If you've ever struggled to connect marketing activity to business outcomes, this conversation is for you.</p>no00:31:221Why CMOs Must Own the Revenue Numberfull