In this conversation, Jimmy Burroughes shares his journey from being a UK Army officer to becoming a leadership consultant and founder of JBL High Performance. He discusses the challenges of transitioning from military to civilian life, the importance of transferable skills, and his experiences in the digital nomad lifestyle. In this conversation, Jimmy Burroughes discusses his consulting methodology, 'Simplify to Amplify,' which aims to help organizations overcome business friction and improve performance. He emphasizes the importance of diagnosing underlying issues rather than simply providing training, and shares insights on his experiences working with various companies globally.

Takeaways:

• Transitioning requires transferable skills
• Burnout can lead to new opportunities Simplify to Amplify methodology
• Focus on diagnosing issues

Chapters:

• 00:00 Introduction to Jimmy Burroughes
• 02:12 Military Experience and Transition
• 10:09 Navigating Civilian Life
• 16:28 Burnout and the Digital Nomad Lifestyle
• 23:02 Advice for Veterans and JBL Overview
• 26:09 Rowing in Different Directions
• 29:13 Targeting Mid-Sized Businesses
• 32:43 Advisory vs. Training Approach
• 36:15 Engagement Structure and Delivery
• 40:34 Advice for Transitioning Entrepreneurs
• 43:42 The Importance of Reflection
• 45:00 Voices of Freedom 250 founder Sir Billy Doresy Jr.

Resources:

• Support our community and purchase from an amazing businesses on https://forcesbrands-usa.com/ for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.

Support the show

Visit our website: https://www.dogtags-to-ownership.com/

Follow us on Social Media 

Instagram/Facebook/Threads: @dogtags_to_ownership

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The episode also includes the amazing Trish Leto and she discusses UGC and marketing strategy for businesses.

In this episode, Jose shares his inspiring journey from overcoming trauma and addiction to creating Warrior Dog Spirits, a brand that honors service dogs and supports veterans. Discover how storytelling, resilience, and community impact are woven into his mission.

Takeaways:

• Storytelling can be a powerful tool for healing and connection.
• Service dogs play a crucial role in veteran recovery.
• Creating meaningful brands involves personal stories and symbolism.
• Entrepreneurship can be a form of therapy and purpose.

Chapters:

1. Introduction to Jose's Journey and Warrior Dog Spirits
2. The Impact of Trauma and the Role of Service Dogs
3. Storytelling as a Healing Tool and Brand Foundation
4. Innovative Use of Technology to Share Service Dog Stories
5. The Whiskey Distilling Process and Product Development
6. Symbolism in the Whiskey Bottle and Brand Design
7. Distribution, Sales, and Community Support
8. The Foundation's Mission and Future Goals
9. Reflections on Help, Resilience, and Giving Back

Resources:

• Support our community and purchase from an amazing businesses on https://forcesbrands-usa.com/ for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.

Visit our website: https://www.dogtags-to-ownership.com/

Follow us on Social Media 

Instagram/Facebook/Threads: @dogtags_to_ownership

TikTok: @dogtags_to_ownership

Summary:

Aaron King discusses turning a pickle hobby into Barracks Brine Pickle Company

Air Force Veteran Aaron King shares how a boredom-fueled kitchen experiment, and a strong support network led him to launch Barracks Brine. This episode is about betting on yourself, building a consumer packaged goods brand from scratch, and turning unusual flavor ideas into a real business. We cover Aaron’s military transition, the origin of his fruit-infused pickle concepts, and how SkillBridge, friends, and community connections are helping him move from hobby to scalable company.

This Week's Forces Brands USA Business of the Week is Call Sign a watch company that has partnered with the American Legion for a watch collaboration and the proceeds go to back to the American Legion. 

Key topics:

• In this episode, Aaron King introduces himself as an Air Force veteran, pickle maker, and founder of Barracks Brine, a brand built around crunchy, flavor-packed pickles with unconventional twists.
• The business started as a side hobby, with Aaron giving samples to his unit, local community members, restaurants, and eventually testing demand on Facebook Marketplace in 2024.
• Aaron talks through the role of SkillBridge through Unturning Steel, which gave him time and support to develop the business while still having income stability.
• The conversation highlights the importance of community, with Aaron crediting military and civilian friends for helping with the website, kitchen access, business advice, and problem-solving.
• Aaron discusses Kickstarter as a way to raise capital for R&D, packaging, labels, and new flavor development without relying only on his own pocket.
• He shares ambitions for Barracks Brine to become a standout pickle brand with collaborations, limited releases, and eventually national distribution.
• Beau Garrett the founder of Call Sign also joins the podcast for this weeks Forces Brands USA Business of the week to discuss his partnership with the American Legion and making the perfect watch for their collaboration. 

Chapters:

00:00 - Introduction to S2:E37: DogTags to Ownership
01:14 - Introduction to Aaron King Owner of Barracks Brine Pickles
06:25 - The Start of Barracks Brine Pickle Company
10:06 - Building the Business
16:11 - Kickstarter Campaign 
22:08 - Owning your life after service
25:50 - Final Two Questions
28:30 - Forces Brands USA Business of the Week: Call Sign
33:30 - Call Sign collaboration with the American Legion
36:12 - Challenges of American-Made Watches
39:18 - Closing thoughts

Resources:

• Barracks Brine Pickle Company - https://barracksbrine.com/
• Support our community and purchase from an amazing businesses on https://forcesbrands-usa.com/ for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.
• Attend the C.R.A.F.T. event in Tampa. 

Support the show

Visit our website: https://www.dogtags-to-ownership.com/

Follow us on Social Media 

Instagram/Facebook/Threads: @dogtags_to_ownership

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Summary:

In this episode, Dr. Arielle Jordan shares her inspiring journey from military service to mental health advocate and entrepreneur. She discusses her work with veterans, trauma therapy, and founding The Jordyn Effect nonprofit, offering valuable insights into mental wellness and healing.

Key Topics:

• Military transition and mental health challenges
• Trauma therapy and EMDR techniques
• Founding and mission of The Jordan Effect nonprofit
• Resources and programs for veteran mental wellness
• The importance of community and connection in healing

Takeaways:

• Treat people well and focus on genuine connection.
• Find passion in your work and let it fuel your impact.
• Normalize conversations about mental health and seeking help.
• Use resources like vocational rehab to support education and career goals.
• Healing from trauma involves understanding and addressing systemic issues.

Chapters:

1.  Introduction to Dr. Arielle Jordan and her background
2.  Military service and transition out of the Army
3.  Educational journey and shift to psychology
4.  Starting her business and nonprofit ventures
5.  Mental health resources for veterans and systemic challenges
6.  The role of EMDR in trauma healing
7.  Building the Jordan Effect nonprofit and community impact
8. The importance of therapist-client fit and communication
9.  Advice for veterans and entrepreneurs
10.  Final thoughts and resources for mental wellness

 Resources:

• Connect with Dr. Arielle Jordan - https://www.ariellenjordan.com/
• Support our community and purchase from an amazing businesses on https://forcesbrands-usa.com/ for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.
• Attend the C.R.A.F.T. event in Tampa. 

Support the show

Visit our website: https://www.dogtags-to-ownership.com/

Follow us on Social Media 

Instagram/Facebook/Threads: @dogtags_to_ownership

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Support the show

Visit our website: https://www.dogtags-to-ownership.com/

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Summary:

This episode hits hard. Lee Stuckey’s story isn’t just about military service—it’s about resilience, overcoming darkness, and transforming pain into purpose that saves lives. Get ready for raw honesty, powerful leadership lessons, and a call to ignite your own legacy.

In this episode:

• Lee shares his harrowing journey from near-suicide to founding AHERO, impacting over 13,000 lives
• Lessons learned from legendary military leaders and how they shaped his leadership philosophy
• The critical importance of mental health, faith, and family in overcoming trauma
• Practical strategies for emotional renewal, including daily spiritual and physical routines
• How transparency and vulnerability can foster healing for yourself and others
• Building a legacy through service, nonprofit work, and entrepreneurial ventures
• The power of making your bed—simple habits that create monumental change
• Unlocking your potential with resourceful leadership and discipline

This episode is a testament: that even in our darkest valleys, there's a way back to meaning, impact, and healing. Lee’s vulnerability is a beacon—reminding us all that sharing our truth is the first step to transforming pain into purpose. Don't wait. Make that bed. Take that first step. Your legacy starts now.

Chapters:

1. 00:00 Introduction to Lee Stuckey's Journey
2. 05:29 Military Service and Leadership Lessons
3. 08:10 Struggles with Alcohol and Mental Health
4. 11:57 Understanding Addiction and Recovery
5. 17:30 The Importance of Planning and Discipline
6. 23:51 Creating a Healthy Home Environment
7. 26:56 The Impact of Alcohol on Health
8. 28:23 The Catalyst for Change: Founding A Hero
9. 29:09 Personal Struggles and the Fight for Survival
10. 32:28 A Life-Saving Call: Turning Points
11. 35:13 From Nonprofit to Keynote Speaking
12. 37:03 Encouragement for Self-Reflection
13. 38:10: Forces Brands USA Business of the Week 

Resources:

America's Heroes Enjoying Recreation Outdoors
Forces Brands USA 

Support the show

Visit our website: https://www.dogtags-to-ownership.com/

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Summary:

This episode recaps June's key themes of healing, building, and scaling through inspiring stories of veterans and entrepreneurs. We highlight lessons from guests like Keith Cole, Javier Guitron, Scott Lackey, and Jamie J, emphasizing resilience, intentional transition, and system building. We also deep dive into C.R.A.F.T. first frontline tasting and how they are helping veterans in the brewing and distilling industry. 

Key  Topics:

• Healing from trauma and setbacks
• Intentional transition from military to civilian life
• Building and scaling systems for business growth
• Resilience and leadership in veterans
• Community support and veteran entrepreneurship

Takeaways:

• Heal what holds you back
• Build intentionally for the future
• Create systems that scale and sustain
• Leverage military experience for business success
• Support veteran-owned businesses to strengthen communities

Chapters:

1. 00:00 Introduction to Dog Tags the Ownership
2. 00:23 Recap of June's Episodes
3. 02:05 Healing, Building, and Scaling: Keith Cole's Journey
4. 06:14 Ownership and Wealth Creation: Javier Guitron's Insights
5. 07:48 Resilience in Entrepreneurship: Scott Lackey's Story
6. 11:39 Creating Freedom Through Business: Jamie and Sara Jay's Experience
7. 13:07 Three Dog Tags of June
8. 14:21 Featured Business of the Week
9. 16:52 Replace One Challenge Announcement
10. 29:41 Closing Remarks and Call to Action

Resources:

Burnout Gods Recovery by Keith Cole
Wake Up to Die by Scott Lackey
Bottleneck Distance Assistants
Forces Brands USA 

Support the show

Visit our website: https://www.dogtags-to-ownership.com/

Follow us on Social Media 

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 Summary

Jim Reading, a former Royal Marine and founder of Tier One Coaching, shares his journey from military service to entrepreneurship. Discover how he developed a successful coaching business focused on physical and mental preparation for military recruits and veterans, leveraging social media, community building, and strategic growth.

Key  Topics

• Military transition to entrepreneurship
• Building a fitness and mental resilience coaching business
• Leveraging social media for business growth
• Community building and networking in military entrepreneurship
• Overcoming adversity and personal challenges

Chapters

1. 00:00 From Military to Coaching: Jim's Journey
2. 03:27 Identifying the Gaps: The Need for Preparation
3. 05:36 Building Tier One Coaching: The Entrepreneurial Spirit
4. 08:17 The Coaching Process: Preparing Recruits for Success
5. 10:09 Mindset and Nutrition: Holistic Training Approach
6. 11:56 Expanding Horizons: Coaching Beyond the UK
7. 13:08 Success Metrics: Achieving High Pass Rates
8. 15:23 The Coaching Program: Structure and Accountability
9. 18:15 Entrepreneurship: Overcoming Challenges and Building a Brand
10. 20:37 Future Aspirations: Growth and Expansion
11. 22:26 Overcoming Personal Challenges
12. 24:41 Building a Social Media Presence
13. 25:37 Future Vision for Tier 1 Coaching
14. 28:18 Advice for Aspiring Entrepreneurs
15. 29:57 The Meaning Behind Tier 1 Coaching
16. 33:38 The Importance of Community Support
17. 38:47 Building a Community for Transitioning Veterans

Resources

Tier One Coaching Website
Stephen Bartlett's Diaries of a CEO Podcast
Atomic Habits by James Clear
The Slight Edge by Jeff Olson
Psychology of Money by Morgan Housel 

Social Media Links

LinkedIn 
Instagram
YouTube 

Support the show

Visit our website: https://www.dogtags-to-ownership.com/

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Summary
In this episode, Kamar Perkins shares his journey from being a U.S. Army officer to becoming an entrepreneur and founder of ProTech Consulting Group. He discusses the challenges of transitioning from military to civilian life, the importance of building a strong team, and his commitment to supporting veterans and youth in his community. Kamar emphasizes the significance of perseverance, defining success through impact, and the value of doing what makes you happy.

Takeaways

• Kamar Perkins transitioned from military to entrepreneurship.
• He emphasizes the importance of teamwork and leadership.
• Kamar's mission includes supporting veterans and youth.
• He believes in the power of perseverance and not quitting.
• Success is defined by the impact one has on others.
• Kamar advocates for affordable housing for veterans.
• He encourages service members to find their passion post-military.
• The One Thing by Gary Keller is a recommended read.
• Kamar makes his bed every morning as part of his routine.
• He values community and collaboration in business.

Chapters

1. 00:00 Introduction to Kamar Perkins
2. 01:27 Kamar's Military Journey and Transition
3. 04:10 Building a Business with Purpose
4. 06:30 Passion and Impact in Entrepreneurship
5. 09:18 Navigating the Tech Landscape
6. 11:26 Team Building and Leadership Principles
7. 13:57 Community Engagement and Youth Support
8. 21:09 The Artistic Journey: A Love for Art
9. 22:37 Supporting Veterans: Nonprofit Initiatives and Community Impact
10. 24:46 Challenges of Transition: Navigating Life After Military Service
11. 25:51 Defining Success: Impact and Legacy
12. 27:12 Advice for Transitioning Service Members: Finding Your Path
13. 29:04 Perseverance: The Importance of Not Quitting
14. 32:02 Personal Connections: Sports and Community
15. 32:57 Real Estate Insights: Recommendations and Resources
16. 37:02 DogTagstoOwnershipJingle.mp3

To learn more about Kamar and Protect Consulting Group visit their website at https://protechconsultinggroup.com/

Support the show

Visit our website: https://www.dogtags-to-ownership.com/

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Summary:

In this episode of Dog Tags to Ownership, hosts Julie Austin and Matt Cain discuss the journeys of veterans transitioning into entrepreneurship. They recap the first three episodes of Season Two, highlighting the stories of Rick Franco, Patrick Murphy, and Ash Stafford, who exemplify leadership, community building, and the importance of veteran voices in business. The conversation emphasizes the mindset needed for success and the significance of creating a supportive ecosystem for veteran entrepreneurs.

Bonus Content:

Brian Thompson, a tax attorney and certified financial planner, discusses his journey from tax law to helping LGBTQ+ entrepreneurs with financial planning. He emphasizes the importance of mission-driven business practices and the need for financial literacy among military members transitioning to entrepreneurship. Brian shares insights on the holistic approach to financial planning, the significance of understanding one's mission, vision, and values, and offers advice for aspiring entrepreneurs to take action and start their journey.

Takeaways

• Veterans are not starting over; they are starting from experience.
• Leadership and discipline learned in the military are valuable in business.
• Community support is crucial for transitioning veterans.
• Ownership is a mindset, not just a path.
• Veterans can create purpose-driven brands that resonate with their experiences.
• Daily habits and rituals can set the tone for success.
• Networking is essential for business growth and support.
• Veterans have unique problem-solving skills that benefit society.
• The journey from service to entrepreneurship is ongoing and impactful.
• Collaboration among veteran-owned businesses can amplify their reach and success.
• Brian Thompson specializes in financial planning for LGBTQ+ entrepreneurs.
• He transitioned from being a tax attorney to a financial planner in 2016.
• Brian's passion lies in helping others navigate financial complexities.
• He emphasizes the importance of mission, vision, and values in business.
• Financial literacy is crucial for military members transitioning to entrepreneurship.
• Brian advocates for closing the racial wealth gap through business ownership.
• He believes in a holistic approach to financial planning.
• Entrepreneurship can be both exciting and anxiety-inducing.
• Brian encourages aspiring entrepreneurs to take action and start their journey.
• Community support is vital for success in entrepreneurship.

Want to learn more about Brian Thompson check out his website https://btfinancial.com/

Support the show

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Summary

In this episode, Patrick Murphy, a veteran and former congressman, shares his journey from military service to entrepreneurship and political leadership. He discusses the importance of veterans transitioning into civilian life, the need for financial literacy, and the role of veterans as civic assets. Murphy emphasizes the significance of networking, community building, and the impact of entrepreneurship on veterans' lives. He also shares personal insights on leadership, daily habits, and future aspirations for veterans in public service.

Takeaways

• Veterans have a unique perspective that can benefit society.
• Transitioning from military to civilian life requires planning and support.
• Entrepreneurship is a viable path for veterans seeking independence.
• Financial literacy is crucial for successful business ownership.
• Networking is essential for personal and professional growth.
• Veterans should be encouraged to pursue political public service.
• Community engagement can amplify the voices of veterans.
• Daily habits and routines contribute to effective leadership.
• Understanding the importance of civic responsibility is vital for veterans.
• The narrative around veterans should focus on their strengths, not their struggles.

Chapters

00:00 Introduction to Patrick J. Murphy
01:05 Military Background and Service
03:39 Transitioning to Civilian Life and Politics
07:27 Legislative Achievements and Advocacy
12:05 Entrepreneurship and Supporting Veteran-Owned Businesses
16:31 Leadership and Daily Habits for Success
21:57 Vision for the Future: Empowering Veterans in Politics
24:59 Balancing Act: Managing Time and Priorities
27:25 Financial Responsibility: The Key to Personal and National Stability
30:56 Networking: Your Net Worth is Your Network
34:34 Advice for Success: Living a Purpose-Driven Life
39:08 Final Thoughts: The Importance of Small Habits
41:07 Introduction to Dog Tags to Ownership
41:24 Empowering Veterans in Entrepreneurship
41:46 Building a Community for Success

Support the show

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In today’s episode we sit down with Joe Yurick The Founder of This Sober Vet Podcast, a U.S. combat veteran and small business owner, to discuss his incredible journey from military service to sobriety. Joe shares his insights on normalizing sobriety within the veteran community, highlighting the challenges he faced and the lessons he learned along the way.

Main Content:

1. Joe’s Military Background:  
Joe Yurick graduated high school in 2000 and enlisted in the Army, initially joining to support a friend. He underwent boot camp at Fort Sill and AIT at Fort Bliss, where he learned to operate the Patriot missile system. Joe shared that he was not a model student in high school, often seen as the class clown, yet he rose to the occasion during his training, graduating as an honor student. The turning point in his military career came shortly after 9/11 when he was deployed to Qatar, playing a crucial role in protecting U.S. interests during the early stages of the Iraq War.

2. The Downward Spiral After Service:  
After leaving the military, Joe struggled with finding direction and purpose. His transition into civilian life was rocky, marked by heavy drinking and substance abuse. He confided that he didn’t realize he was an addict at the time, viewing his behavior as normal. Joe recounted nights spent drinking with friends and even getting into trouble with military authorities, illustrating the party culture that often surrounds young soldiers.

3. The Wake-Up Call:  
Joe's relationship with his wife became strained due to his drinking habits. After a particularly reckless night, she confronted him about his alcohol abuse, leading to an ultimatum: stop drinking or risk losing his family. This moment served as Joe’s catalyst for change, prompting him to reassess his life and relationship with alcohol. He candidly shared that he agreed to stop drinking for six months, recognizing the need for a serious change.

4. The Journey to Sobriety:  
Transitioning to sobriety was not easy for Joe, as he felt exposed and vulnerable without alcohol to numb his emotions. He emphasized the importance of support systems, relying on his wife, a therapist, and his faith to guide him through the challenges. Joe discovered healthier ways to cope with stress and celebrate achievements without resorting to alcohol. He found joy in simple pleasures, like treating himself to cookies instead of drinks, showcasing how small changes can lead to significant improvements in life.

5. The Impact of Sobriety:  
Now three and a half years sober, Joe reflects on the positive changes in his life. His relationships with his wife and children have strengthened, his health has improved, and he has successfully managed his business without the haze of alcohol. Joe also highlighted the financial benefits of sobriety, noting how much money he saved by quitting drinking, which allowed him to make better decisions and investments for his future.

Conclusion:  
Joe Yurick’s story is a powerful reminder of the challenges many veterans face during their transition to civilian life. Through resilience and determination, he has turned his struggles into a mission to help normalize sobriety among veterans. 

Check out This Sober Vet at: https://thissobervet.com/

#VeteranStories #Sobriety #MentalHealth #AddictionRecovery #SoberVet #Transformation #Entrepreneurship #VeteranSupport

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In Episode 46 of DogTags to Ownership, Julie and Matt sit down for a rapid-fire recap of Episodes 43–45—three conversations packed with wisdom, grit, and real-world strategies for turning service into success. We revisit the game-changing insights from Waza Media, the powerful story behind the Trauma Brace App, and the practical lessons, tips, and entrepreneurial takeaways that every veteran business owner can use today.

Julie and Matt also look ahead to what’s next for DogTags to Ownership, including the partnerships, sponsorships, and strategic vision that will shape 2026 and beyond. If you’re a veteran, military spouse, supporter, or aspiring entrepreneur, this episode connects the dots and sets the tone for the next chapter of our mission.

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Recapping Three Powerful Stories & Matt’s Raw Transition Journey

In this special recap episode, Matt and Julie reflect on the last three impactful interviews with John & Mitchell of High Country Living, Wendy Brinson of The Goddard School in Stafford, and Zac Staples of Fathom5. Each conversation brought powerful insights on building purpose-driven businesses after military life—and we’re bringing the highlights.

They also share behind-the-scenes thoughts on their guest appearance on the Triple Threat Vets podcast, and Matt opens up about his final days in uniform. From shifting priorities to personal transformation, Matt gets candid about what it’s really like to leave the Army after 21 years, tying in his latest blog post, “I’m Not Checked Out—I’m Checked In.”

This episode is raw, real, and a reminder that the transition journey is deeply personal—but you don’t have to go it alone.

#DogTagsToOwnership #VeteranEntrepreneur #MilitaryTransition #PodcastRecap #Leadership #LifeAfterService #TripleThreatVets #ArmyRetirement

Helpful Links to Check Out:

Franchising: vetfran.org, SBA Express Loan for Veterans, SBA Office of Veterans Business Development, 

Government / Defense Contracting: Register at Sam.gov, utilize Federal Procurement Data System FPDS.gov for tracking past awards, Use SBA SubNet or Dynamic Small Business Search to find partners. Use tools like GovWin, BidSpeed, or GovTribe to monitor upcoming bids. 

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In this episode of Dog Tags to Ownership, hosts Matt Cain and Julie Austin recap episodes 39 to 41, highlighting the journeys of veterans who transitioned from military service to entrepreneurship. They discuss the insights shared by guests Greg Povenski, Eva Fulton, and Jeff McCabe, focusing on themes of leadership, resilience, and the importance of community support in navigating the challenges of starting a business after service. The conversation emphasizes the value of military experience in entrepreneurship and the significance of owning one's narrative in the journey of personal and professional growth. 

This episode also includes bonus content with Giuseppe Grammatico who shares his insights on franchise ownership, particularly for veterans transitioning to civilian life. He discusses his personal journey into franchising, the unique advantages veterans have in this field, and the importance of understanding risk and community support. Giuseppe emphasizes the need for aspiring franchise owners to find the right fit and navigate the franchise process with informed decisions. He also highlights the significance of having a strong 'why' behind entrepreneurship and the value of open communication with family during this journey.

You can reach out to Giuseppe at https://ggthefranchiseguide.com/ for more information on finding the right franchise for you.

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In Episode 29 of DogTags to Ownership, Matt and Julie sit down with Christopher Mckinney - Retired U.S. Army Veteran and Founder of OpSynergy - to dive into his powerful journey from the frontlines to founding his own business. Christopher shares how the core principles of project management, strategic certification, and strong mentorship helped shaped his path to entrepreneurship. 

This episode is packed with valuable insights for veterans navigating their transition to civilian life. From leveraging programs like Army ignited, to building networks that matter, Christopher offers actionable advice and hard-learned lessons that every service member should hear. 

Whether you're started your own business or figuring out your next mission post-service, this conversation is a must-listen. 

Tap in now to hear how discipline, adaptability, and the right resources can launch your next chapter. 

#DogTagstoOwnership #Episode29 #VeteranEntrepreneur #ChristopherMcKinney #OPSSynergy #ArmyIgnited #FromServiceToSuccess #ProjectManagement #TransitionTips #MilitaryToBusiness

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Summary:

In this episode, Ramon Preez shares his journey from military service to successful distillery owner, highlighting how military skills translate into entrepreneurship, the challenges of scaling a craft business, and strategies for community engagement and growth.

Key  Topics:

• Military skills translating to entrepreneurship
• Starting and scaling a distillery
• Product development and flavor innovation
• Community engagement and marketing strategies
• Challenges of competing with larger brands
• Resilience and perseverance in business
• Distribution and retail strategies
• Leveraging word-of-mouth marketing
• Balancing production and customer relationships

Chapters:

1. Introduction to Ramon's Military and Entrepreneurial Journey
2. Transition from Military Service to Starting a Distillery
3. Self-Directed Transition and Passion for Spirits
4. Learning the Craft of Vodka Making
5. Choosing Florida for Business and Community Focus
6. Challenges of Competing with Larger Brands
7. Skills from Military Service That Helped in Business
8. Resilience and Owning Your Life After Service
9. Product Range and Distribution Strategy
10. Development of Unique Flavors like Blueberry Vodka
11. Innovative Product Ideas and Unique Liqueurs
12. Creating a Tasting Room Experience
13. Marketing and Customer Engagement Strategies
14. Expansion Plans and Out-of-State Sales
15. Inspiration and Advice for Entrepreneurs
16. The Importance of Perseverance and Resilience
17. Closing Remarks and Support for Local Business

Resources:

• Support our community and purchase from an amazing businesses on https://forcesbrands-usa.com/ for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.

Support the show

Visit our website: https://www.dogtags-to-ownership.com/

Follow us on Social Media 

Instagram/Facebook/Threads: @dogtags_to_ownership

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Support the show

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 Summary:

In this episode, Jerry "JDog" and Tracy "Mrs. JDog" Flanagan share their inspiring journey from military service to successful veteran franchise owners. They discuss the creation of the JDog brand, its impact on the veteran community, and insights into entrepreneurship, franchising, and branding strategies.

Key  Topics:

• The origin of the J Dog brand and its military roots
• The importance of branding and community connection in franchising
• Challenges and lessons learned in scaling a franchise
• The role of veteran identity in business success
• Insights into marketing, storytelling, and organic growth strategies
• The impact of media, including TV and podcasts, on brand visibility
• Advice for service members and veterans considering entrepreneurship

Takeaways:

• Military service instills values that translate into business success.
• Branding around veteran identity creates trust and loyalty.
• Scaling a franchise requires patience, resilience, and community engagement.
• Authentic storytelling and media exposure boost brand recognition.
• Veterans bring soft skills that are highly valuable in entrepreneurship.

Chapters:

(0:03) Introducing Jerry “J Dog” and Tracy “Mrs. J Dog” Flanagan
(1:06) Jerry’s Army service and the origin of the “J Dog” nickname
(3:09) Tracy on becoming a veteran spouse and joining the military community
(4:54) Why Jerry left active duty and how he tried to rebuild after service
(7:59) The post-military hustle - multiple jobs and learning the work ethic
(8:47) From Halloween retail to entrepreneurship and seeing the money gap
(10:09) Tracy joins the business journey and the 2008 crash leads to junk removal
(12:15) J Dog starts as a side hustle, then a customer changes everything
(14:39) Turning veteran identity into a real competitive advantage
(16:17) What the J Dog model is and why it resonates nationwide
(19:30) Why Tracy pushed franchising as a way to create opportunities for veterans
(21:54) Growing to 88 franchises and building national momentum
(22:59) The J Dog TV show and how it helped tell the brand story
(25:34) How Tactical Treasures became a podcast and grew organically
(28:26) Tracy on episode 200 and the emotional power of veteran stories
(31:52) The realities of scaling a franchise and why execution is hard
(37:59) Advice for veterans considering entrepreneurship

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In this powerful episode, Marine Corps veteran Larry Wilson — founder and CEO of Deep Blue Dive Therapy, a 501(c)(3) nonprofit dedicated to supporting veterans and first responders suffering from PTSD through therapeutic scuba diving — joins us to share the depths of his mission. As a decorated veteran turned mental health advocate, Larry reveals how underwater immersion can transform trauma, rebuild community, and restore purpose. Tune in as he unpacks his journey from service to service, the founding of Deep Blue Dive Therapy, and how embracing calm beneath the waves has helped countless warriors emerge stronger and more resilient. Discover how this life-changing approach offers peace where hypervigilance once ruled, and learn how we can all support the ripple effect of healing.

Resources & support: Deep Blue Dive Therapy (DBDT) — Deep Blue Dive Therapy Inc is a U.S.-registered 501(c)(3) nonprofit based in Windermere, FL, dedicated to helping active-duty service members, veterans, and first responders suffering from PTSD through scuba therapy and related programs. 

Check out Deep Blue Dive Therapy website for more information: https://www.deepbluedivetherapy.org/

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In episode 5 of DogTags to Ownership, Matt and Julie take a deep dive into the key insights from our first three guests - David Harrison, Joe Byerly, and Ashley Sankar. From leadership lessons and entrepreneurial strategies to personal growth and transition advice. This recap highlights the most impactful takeaways from their stories. Whether you're a leader, aspiring business owner, or navigating career transitions, this episode is packed with wisdom and actionable advice to help you on your journey. Tune in for a thoughtful discussion on the themes that emerged and how you can apply them to your own path!

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In this conversation, Dan Clare, Chief Communications and Outreach Officer for the Disabled American Veterans (DAV), discusses the organization's history, mission, and the various services it provides to veterans. He shares insights into the Patriot Boot Camp, a program designed to support veteran entrepreneurs, and highlights the importance of community and mentorship in helping veterans transition to civilian life. The conversation also touches on funding opportunities and the future of DAV's initiatives.

Takeaways

• DAV was founded in 1920 to support veterans returning from war.
• The organization focuses on helping veterans with benefits and healthcare.
• DAV provides transportation services for veterans to medical appointments.
• The Patriot Boot Camp is a program aimed at supporting veteran entrepreneurs.
• Pitch contests are held to help veterans secure funding for their businesses.
• DAV is involved in legislative advocacy for veterans' rights and benefits.
• The organization offers a wide range of services, including career fairs and scholarships.
• Community building is a key aspect of the Patriot Boot Camp experience.
• Mentorship is crucial for veterans transitioning to entrepreneurship.
• Veterans are encouraged to take advantage of the benefits they have earned.

Visit https://patriotbootcamp.org/ for more information on Patriot Boot Camp and https://www.dav.org/ for other resources that DAV offers to the Veteran Community. 

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In this episode of DogTags to Ownership, we sit down with retired Army Sergeant Major DJ Mike, the founder of Mike Solutions. With an incredible 25-year track record of entrepreneurship while serving on active duty, DJ Mike shares how he successfully balanced military life and business ownership—eventually transitioning into full-time entrepreneurship after retirement.

Join us as we discuss:

- The challenges and rewards of running a business while serving 

- Lessons learned from 25 years of entrepreneurship 

- Tips for service members and veterans looking to start their own business 

- The mindset needed to build a lasting and successful brand

DJ Mike’s story proves that with discipline, vision, and action, you can build a thriving business while serving and beyond. Tune in for invaluable insights and motivation to take charge of your future!

 Listen now and take the next step toward your entrepreneurial journey!

#DogTagsToOwnership #VeteranEntrepreneur #FromServiceToCEO #MilitaryBusiness #EntrepreneurMindse

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Summary:

In this episode, Mike Starr shares his inspiring journey from military service to successful entrepreneur in the food industry, highlighting the importance of passion, resilience, and storytelling in building a brand.

Key Topics:

• Mike's military background and travels influencing his cooking style
• The evolution from hobbyist to business owner during COVID
• Using social media and TikTok to grow the brand
• Challenges of scaling production and entering retail stores
• The importance of belief and passion in business success
• Strategies for growth and maintaining product relevance
• Potential exit strategies including acquisition by larger companies

Chapters:

1. Introduction and Mike’s military background
2. Travel and cultural influences on Mike’s cooking
3. Transition from military to food business
4. Starting Blazing Star Barbecue and COVID impact
5. Using TikTok for brand growth
6. Scaling from local to national distribution
7. Passion and resilience in entrepreneurship
8. North Carolina roots and barbecue style
9. Experimenting with recipes and flavors
10. Growth into 4000 stores and fulfillment challenges
11. Building relationships with brokers and Amazon
12. Lessons learned from product development and mistakes
13. The importance of storytelling and branding
14. Defining success and future goals
15. Sustaining growth and potential exit strategies
16. The entrepreneurial mindset and military influence
17. Branding and product versatility
18. Books, podcasts, and continuous learning
19. Final thoughts and closing remarks

Resources:

• Support our community and purchase a rub or sauce from Blazing Star at Forces Brands USA and check out Crewdogs for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.
• Register for the Veteran Social Summit 2026.
• Check out Vetfest if you’re in the Philadelphia area.
• Attend the C.R.A.F.T. event in Tampa. 

Support the show

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Summary:

In this episode, Tom Schwab shares his journey from military service to entrepreneurship, highlighting the power of podcast interview marketing for building trust and growing a brand. Discover how his insights can help military veterans and entrepreneurs leverage conversations for meaningful business success.

Key Topics:

• Tom Schwab's military background and transition to entrepreneurship
• The evolution of podcast interview marketing since 2014
• How to use podcasts to reach ideal clients and grow your business
• The importance of authentic conversations and storytelling in marketing
• Strategies for military veterans to turn their skills into business ownership

 Takeaways:

• Listening to your customers provides invaluable insights for business growth.
• Taking action quickly and learning from experience accelerates success.
• Celebrating small wins builds momentum and motivation.
• Authenticity and clarity attract the right clients and opportunities.
• Podcast interview marketing is a powerful tool for micro-fame and valuation growth.

Chapters:

1. 00:00 Introduction to Tom Schwab and His Journey
2. 02:43 Military Background and Transition to Civilian Life
3. 05:31 First Steps into Entrepreneurship
4. 08:11 Building Goodbye Crutches and Lessons Learned
5. 10:55 The Evolution of Interview Valet
6. 13:43 Navigating the Podcasting Landscape
7. 16:41 Defining the Target Audience and Clientele
8. 19:25 Refining Focus and Growth Strategies
9. 21:58 The Value of Micro Fame in Business
10. 22:55 Identifying and Targeting Ideal Clients
11. 24:39 Feedback and Engagement through Podcasting
12. 25:32 The Evolution of Podcasts and Social Media
13. 28:00 Repurposing Content for Maximum Reach
14. 29:33 The Power of Genuine Conversations
15. 31:48 The Importance of Patience in Entrepreneurship
16. 36:02 Recognizing Your Unique Value
17. 37:50 Encouragement to Share Your Voice
18. 39:11 Recommended Resources for Growth

 Resources:

Interview Valet - https://interviewvalet.com
Forces Brands USA - https://forcesbrands-usa.com/

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In this conversation, Gregory Povenski, a US Army Special Forces veteran, shares his journey from military service to entrepreneurship through acquisition (ETA). He discusses his military background, the challenges of transitioning to civilian life, and the importance of education in his career. Gregory emphasizes the value of military experience in business, particularly in leadership roles, and explores the growing field of ETA, offering insights and advice for veterans interested in pursuing this path. He also highlights resources available for learning about ETA and the importance of networking within the community.

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Summary:

A comprehensive recap of March's episodes on veteran entrepreneurship, featuring insights from guests overcoming adversity, transitioning from military to business, and upcoming events like Military CreatorCon and DAV Patriot Bootcamp.

Bonus Content One: Anna Redmond shares her journey from founding Hippo Reads to leading BRAAV, a mission-driven company transforming the private security industry with innovative technology. Discover how her initiatives preserve military challenge coins digitally, connect communities, and foster storytelling that honors service and valor.

Bonus Content Two: Join us as we explore Military CreatorCon, a dynamic event connecting military veterans and creative entrepreneurs. Discover key speakers, networking opportunities, and how this conference fosters community, innovation, and business growth in the military-connected creative space.

 Key Topics:

Overcoming hardship in military and business
Transition from military service to entrepreneurship
Resources and community support for veterans

Chapters:
March Recap Portion

00:00 Introduction and March Recap
03:39 Jason's Journey: From Military Injury to Business Success
07:50 Nick Humble: Relentless in Security Entrepreneurship
10:47 Special Episode: DAV Patriot Bootcamp Highlights
15:19 Jim from UK: Military Readiness and Entrepreneurial Drive
19:12 Community and Overcoming Struggles in Veteran Entrepreneurship

Bonus Content One - Anna Redmond 

00:00 Introduction and Personal Anecdotes
03:17 The Mission of BRAV
05:38 Investing and Entrepreneurship
07:17 Challenge Coins and Their Significance
12:25 Digital Challenge Coin Network
19:08 Connecting Through Stories and Community

Bonus Content Two - Marah Lago MCC

00:00 Introduction to Military CreatorCon
02:57 The Creative Economy and Community Building
05:16 Keynote Speaker and Special Sessions
08:06 Sponsorships and Community Support
10:55 Conclusion and Call to Action

 Resources:
DAV Patriot Bootcamp
Anna Redmon Virtual Challenge Coin Program 

Military CreatorCon 

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Summary

In this episode, Nicole Zettlemoyer shares her inspiring journey from serving in the military to becoming a successful entrepreneur with her business, Wreaths by Nicole P. She discusses her military background, the challenges of transitioning to civilian life, and how she accidentally started her wreath-making business during the pandemic. Nicole highlights the importance of community support, her experiences with Gold Star families, and the operational challenges she faces as a small business owner. She also shares insights on marketing strategies, product expansion, and the emotional connections her wreaths create for customers.

Takeaways

• Nicole's journey from military service to entrepreneurship is inspiring.
• She started her wreath business during the pandemic by accident.
• Community support played a crucial role in her business growth.
• Nicole emphasizes the importance of being present for her children.
• Going viral led to a significant increase in demand for her wreaths.
• She faced challenges in setting up her business and managing operations.
• Shipping costs are a significant factor in her business model.
• Nicole is exploring ways to expand her product offerings.
• She connects deeply with Gold Star families through her work.
• Content creation and marketing are ongoing challenges for her. 

Chapters

1. 00:00 Introduction to Nicole Zettlemoyer
2. 04:24 Military Journey and Transition
3. 06:05 Starting the Business: Wreaths by Nicole
4. 09:22 Going Viral and Business Growth
5. 12:02 Operational Challenges and Business Setup
6. 14:29 Current Business Operations and Volume
7. 17:30 Marketing Strategies and Community Engagement
8. 20:49 Expanding Product Offerings
9. 23:49 Connecting with Gold Star Families
10. 28:39 Challenges and Lessons Learned
11. 31:31 Recommendations and Final Thoughts

Check out Wreaths by Nicole P. at https://www.wreathsbynicolep.com/?srsltid=AfmBOoqjOD3aRe4JZkfV_7fQf0xs1JOh155rg3DfYcTDl8FuGRTIShGU

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Summary:

In this episode, we chat with Travis Partington, founder of Oscar Mike Radio, about his journey of over nine years of podcasting, amplifying veteran voices, and building community. We also highlight Michael Starr, an Air Force veteran and owner of Blazing Star Barbecue, showcasing how veterans continue to serve through entrepreneurship.

Key Topics:

• Travis Partington's 9+ years of podcasting and 500 episodes
• The importance of authentic conversations in community building
• Highlighting veteran entrepreneurs like Michael Starr of Blazing Star Barbecue
• The role of veteran-owned businesses in local communities
• The mission of Oscar Mike Radio to amplify veteran voices
• The 'Replace One' challenge to support veteran businesses
• The ongoing service of veterans through entrepreneurship

Takeaways:

• Authentic conversations can create lasting community impact.
• Veterans continue to serve society through entrepreneurship.
• Supporting veteran-owned businesses strengthens communities.
• Long-term dedication, like Travis's 9+ years of podcasting, builds credibility.
• Every purchase from veteran businesses supports their ongoing mission.

Chapters:

1. 00:00 Introduction to Dog Tags to Ownership and Episode Overview
2. 02:10 Celebrating Travis's 500th Podcast Episode
3. 02:39 From Military Service to Civilian Life
4. 07:49 Navigating the Transition Process
5. 12:58 The Birth of Oscar Mike Radio
6. 14:56 The Evolution of Oscar Mike Radio
7. 18:49 Expanding Horizons: TV and Community Engagement
8. 24:20 The Cost of Greeting Cards
9. 26:24 Starting a Card Company
10. 28:25 Expanding into Voiceover and MC Work
11. 30:52 Gratitude and Reflection on Growth
12. 32:14 Advice for Transitioning Veterans
13. 32:32 The Journey of Recovery and New Podcast
14. 36:09 Influential Books and Podcasts
15. 37:27 The Importance of Little Things
16. 40:25 Supporting Veteran-Owned Businesses via Forces Brands USA
17. 42:16 The 'Replace One' Challenge: Supporting Veteran Entrepreneurs
18. 42:30 Closing Remarks: Keep Serving and Building

Resources:

Oscar Mike Radio - https://oscarmikeradio.com
Forces Brands USA - https://forcesbrands-usa.com

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Summary:

August on DogTags to Ownership centered on a bigger idea: the mission keeps going after service, and ownership can take many forms. Julie  and Matt  recap three very different conversations, share what they have been building behind the scenes, and announce a new partnership with Owners in Honor that brings the show’s mission full circle.

Key topics:

• In this episode, Julie and Matt recap three August interviews featuring Malyri Ryan of Cheap Chic Finds, Tom Schwab of Interview Valet, and Jerry and Tracy Flanagan of JDog brands.
• Malyri Ryan shares how she turned a simple blog about affordable fashion into a recognizable personal brand rooted in budget-friendly style and authenticity.
• The conversation highlights how Malyri’s content grew from helping parents, especially moms, find fashionable options without overspending to building a full social media presence.
• Julie and Matt discuss the tension between content creation, family life, and staying true to what feels meaningful behind the scenes.
• Tom Schwab explains how Interview Valet helps entrepreneurs, authors, and business owners get in front of the right podcast audiences and build trust through podcast appearances.
• The recap underscores Tom’s message that business growth takes patience, preparation, and time, not overnight success.
• Jerry and Tracy Flanagan share the story behind JDog, including how a junk hauling side gig grew into a veteran-focused franchise brand with national reach.
• The episode highlights the importance of partnership, team-building, and the role Tracy has played in marketing and expanding the JDog mission.
• Julie and Matt announce their official partnership with Owners in Honor, a nonprofit focused on entrepreneurship through acquisition and helping veterans buy or sell businesses.
• Patrick Flood joins to explain how Owners in Honor educates veterans, reduces risk in acquisitions, and helps create long-term ownership opportunities.

Timestamps:

1. 00:00 - Opening the August recap and setting the mission
2.  03:23 - Introducing the month’s three featured episodes
3.  05:02 - How Malyri Ryan built Cheap Chic Finds from a blog
4.  07:27 - Why authenticity and family balance matter in content creation
5.  10:00 - Malyri’s national recognition as a veteran fashion creator
6.  11:16 - Tom Schwab and the role of podcasting in business growth
7.  13:25 - Preparing guests to tell their story on podcasts
8.  14:51 - Why patience and trust matter in entrepreneurship
9.  18:25 - Jerry and Tracy Flanagan’s path from JDog junk removal to franchising
10.  20:48 - Building JDog through teams and strategic partnerships
11.  22:09 - Tracy’s podcast, Tactical Treasures, and the power of grace
12.  25:21 - The common thread across August’s three entrepreneurial stories
13.  26:14 - DogTags Connect and September event announcements
14.  32:32 - Officially announcing the partnership with Owners in Honor
15.  35:59 - Why Owners in Honor was chosen as Forces Brands USA Business of the Month
16.  38:45 - Closing thoughts on ownership, service, and moving forward

Action items:

• Support our community at Forces Brands USA for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Join DogTags Connect on Thursday at 8 p.m. Eastern for an open entrepreneurship conversation.  
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.
• Register for the Veteran Social Summit 2026.
• Check out Vetfest if you’re in the Philadelphia area.
• Attend the C.R.A.F.T. event in Tampa. 
• Learn more about Owners in Honor and the entrepreneurship through acquisition path for veterans.

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In this inspiring episode, Matt and Julie sit down with Wendy Brinson, retired Army veteran and powerhouse entrepreneur, who now owns and operates one of the top-performing Goddard Schools in the country, located in Stafford, VA. Wendy shares her incredible journey from military service to building a thriving early childhood education center, the lessons she’s carried over from the Army, and how she’s creating a lasting impact in her community.

Tune in to hear how discipline, leadership, and heart have made Wendy’s Goddard School a national standout—and how you can apply her insights to your own path from dog tags to ownership.

#DogTagsToOwnership #VeteranEntrepreneur #GoddardSchool #Leadership #VeteranSuccess #FromServiceToSuccess

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In this compelling episode, we sit down with Joshua Cantrell, a retired U.S. Army veteran and the founder of MVMT Financial. With over two decades of military service, Joshua brings a wealth of experience and a deep understanding of the unique financial challenges faced by veterans and their families.

Joshua shares his journey from military life to entrepreneurship, highlighting how his passion for service led him to establish MVMT Financial. His firm specializes in strategic financial planning tailored for veterans, focusing on providing alternatives to traditional options like VGLI and SBP, and offering guidance on building a secure future with TSP investments. 

Throughout the conversation, Joshua emphasizes the importance of financial literacy and empowerment. He discusses how MVMT Financial conducts workshops and one-on-one consultations to educate veterans on making informed financial decisions, aiming to build a solid foundation for a stable and prosperous future.

Whether you’re a veteran navigating post-military life or someone interested in financial planning, this episode offers valuable insights into achieving financial security and independence.

For more information on MVMT Financial and to connect with Joshua, visit mvmtfinancial.com.

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 Summary

This episode features inspiring stories from our three February guest who have turned their DogTags into Ownership. This recap episode focuses on momentum, resilience, and community support. Matt and Julie recap Episode 5 with Nicole founder and owner of Wreaths by Nicole P.,  Episode 6 with Kamar Perkins founder and owner of Protect Consulting Group, and Jeremy Stalnecker co-founder of Mighty Oaks Foundation, each sharing their journeys of overcoming adversity and building impactful businesses.

Chapters

1. 00:00 Introduction to Dog Tags to Ownership
2. 01:21 Celebrating Community and Networking
3. 01:55 Momentum in Entrepreneurship
4. 02:24 Nicole's Journey with Reese by Nicole P
5. 05:16 Kamara Perkins: A Serial Entrepreneur
6. 08:42 Jeremy Stahlnecker and the Mighty Oaks Foundation
7. 13:09 The Importance of Moving Forward
8. 14:58 Recap and Call to Action

 Resources

Mighty Oaks Foundation
Wreaths by Nicole P.
ProTech Consulting Group 

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Summary

In this conversation, Ash, a member of the British Armed Forces and founder of Forces Brand, discusses his journey from military service to entrepreneurship. He shares the inspiration behind Forces Brand, which aims to support veteran-owned businesses through a marketplace and community platform. The discussion covers the challenges of building the brand, the importance of community support, and advice for transitioning veterans looking to start their own businesses. Ash emphasizes the significance of personal development, customer service, and surrounding oneself with positive influences.

Takeaways

• Forces Brand started as a podcast focused on creativity among veterans.
• The app aims to engage users directly with veteran businesses.
• Building an app is challenging, especially for those without a tech background.
• Ash emphasizes the importance of personal development in entrepreneurship.
• Community support is crucial for veteran businesses to thrive.
• Customer service can significantly impact business success.
• Not all support will come from expected sources; strangers can be allies.
• Surrounding oneself with positive people is essential for growth.
• The journey of entrepreneurship requires self-motivation and discipline.
• Ash recommends books that focus on understanding different perspectives. 

Chapters

00:00 Introduction to Forces Brand and Ash's Background
02:39 The Birth of Forces Brand: A Mission to Support Veterans
05:23 Transitioning from Military to Entrepreneur: Challenges and Learning
08:19 Building the Forces Brand App: A New Avenue for Engagement
11:08 The Importance of Community and Networking in Business
13:36 Expanding Forces Brand: Global Aspirations and Collaborations
16:17 The Directory and Verification Process for Veteran Businesses
18:51 Challenges in the Veteran Business Landscape
21:27 Advice for Transitioning Veterans: Building a Supportive Network
23:59 Financial Sustainability and Growth Strategies for Forces Brand
26:52 Personal Challenges and Overcoming Self-Doubt
29:30 Final Thoughts and Recommendations for Aspiring Entrepreneurs

Check Forces Brand Website: https://www.forcesbrands.com/

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In this episode of DogTags to Ownership, Matt and Julie sit down with Freddy "Showbiz" McDuffy, whose story is a testament to reseilience, leadership, and passion. Freddy shares his journey from serving in the Army Entertainment Detachment to achieving his goal of becoming a company First Sergenat. He opens up about his mental health struggles along the way and how he found strenght through his love for entertainment. Now, as the founder of K-FY Productions and set to graduate from the LA Film School in August, Freddy is turning his dreams into reality. Tune in as he discusses his transition, the challenges he's faced, and the exciting path he's forging in the entertainment industry. 

#DogTagstoOwnership #VeteranEntrepreneurs # LeadershipJourney #MentalHealthMatters #EntertainmentToEntrepreneurship #ArmyStrong #BeAllYouCanBe

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In this episode of DogTags to Ownership, Matt and Julie take a look back at the past three episodes featuring inspriring veteran entrepreneurs: Brielle and Cody from UnCaged Fitness, DJ Mike from Mike Solutions Entertainment, and Jenn and Calvin from Always Faithful Coffee. They revisit the key insights shared by each guest, from building a brand with purpose to overcoming the challenges of entrepreneurship. 

Plus, they dive into the benefits of obtaining the veteran-owned business designation - how to get it, what it means for your business, and the opportunities it unlocks. Whether you're just starting your entrepreneurial journey or looking to leverage your veteran status, this episode is packed with valuable takeaways to help you grow and thrive. 

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Summary:

In this episode, Marine veteran and entrepreneur Lee Ettinger shares his journey from military service to founding Power Plus Pain Aid. Discover insights on veteran transition, entrepreneurship, product development, and overcoming challenges in the health and wellness industry.

Key Topics:

• Veteran transition challenges
• Entrepreneurship and business growth
• Product development in health industry

Chapters:

1. 00:00 From Military Service to Entrepreneurship
2. 12:41 Navigating the Transition: Challenges and Growth
3. 20:44 The Birth of Power Plus Pain Aid
4. 26:05 The Journey of Product Development
5. 28:19 Building a Brand: From Concept to Market
6. 30:38 Funding and Financial Strategies for Startups
7. 31:58 The Importance of Team and Networking
8. 32:15 Veteran Experiences and Mental Health Awareness
9. 34:56 The Impact of Support Groups on Veterans
10. 39:50 Navigating Civilian Life as a Veteran
11. 40:12 Continuous Learning and Personal Development
12. 42:06 The Discipline of Making Your Bed: Small Wins Matter

Resources:

Power Plus Pain Aid Website 

Use our DogTags to Ownership Discount Code at check out: DOGTAGS15 

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In this episode of DogTags to Ownership, we sit down with Alex Milner and J.R. Arce, founders of Waza Media, to explore their journey from serving as Public Affairs Officers in the military to becoming the driving force behind one of the most data-driven marketing agencies in the game.

Alex and J.R. share how their time in uniform shaped their leadership and communication skills — and how they now use that experience to help businesses grow through strategic, analytics-backed marketing. From crafting high-quality lead funnels to boosting conversions and maximizing ROI, Waza Media is proving that the precision and discipline of military service can redefine success in the business world.

Whether you’re a veteran entrepreneur looking to scale your brand or a business owner ready to turn your marketing into measurable results, this conversation delivers insights, strategy, and inspiration.

 Tune in and learn how to apply mission-driven leadership to your marketing strategy — and why data, storytelling, and purpose are the new keys to growth.

Check out Waza Media at https://waza.media/

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In this episode, Army veteran Chas Sampson, founder and CEO of Seven Principles, shares how his own experiences inspired him to create a company dedicated to helping veterans receive the benefits they’ve earned through service.

In this engaging conversation, Chas Sampson, a US Army veteran and NFL agent, shares his journey from military service to entrepreneurship. He discusses the challenges of transitioning to civilian life, the influence of family on his career choices, and the founding of Seven Principles, a company dedicated to helping veterans navigate the VA claims process. Chas elaborates on the growth of his business, the importance of marketing strategies, and the evolving role of VSOs in supporting veterans. He also touches on his philanthropic efforts, his recent venture into sports management, and the innovative 7Principles app designed to assist veterans. Throughout the discussion, Chas emphasizes the significance of personal values, work-life balance, and the need for more representation of women in sports management.

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Summary

In this conversation, Jeremy Stalnecker, a US Marine Corps veteran and co-founder of the Mighty Oaks Foundation, shares his journey from military service to helping veterans transition to civilian life. He discusses the challenges of identity and purpose after leaving the military, the catalysts that led him to find his calling, and the establishment of the Mighty Oaks Foundation, which provides support and resources for veterans and their families. Jeremy emphasizes the importance of community, mentorship, and resilience in overcoming struggles and finding meaning in life after service.

Takeaways

• Jeremy's military service shaped his identity and purpose.
• The transition from military to civilian life can be challenging.
• Common struggles among veterans include identity and purpose.
• Support from family and community is crucial during transitions.
• Mighty Oaks Foundation was created to help veterans find hope.
• The foundation offers programs and resources for veterans and first responders.
• Podcasting serves as a platform to share stories and insights.
• It's important to connect with others who have similar experiences.
• Advice for veterans includes seeking mentorship and support.
• Finding one's purpose often involves helping others. 

Chapters

1. 00:00 Introduction to Jeremy Stalnecker
2. 06:05 Military Service and Transition Challenges
3. 11:01 Struggles with Identity Post-Military
4. 15:27 Catalysts for Change and Finding Purpose
5. 20:21 The Birth of Mighty Oaks Foundation
6. 24:56 Mighty Oaks Programs and Resources
7. 27:51 Podcasting Journey and Sharing Stories
8. 31:33 Advice for Transitioning Veterans
9. 35:09 Final Thoughts and Recommendations

Check out Mighty Oaks Foundation at https://www.mightyoaksprograms.org/

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In this episode of DogTags to Ownership, Matt and Julie sit down with Cody & Brielle Savoy, founders of Uncaged Fitness, to talk about how they built a gym that's more than just a place to work out - it's a community. From their entrepreneurial journey to the challenges of starting a business, they share insights on leadership, resilience, and creating a space where members feel like Family!

#DogTagstoOwnership #UncagedFitness #VeteranEntrepreneurs #BuildingCommunity #FromServiceToSuccess

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In this episode of DogTags to Ownership, Julie and Matt sit down with Air Force navigator turned serial entrepreneur Vivek Shah — a powerhouse behind multiple successful ventures. From owning three Sharkey’s Cuts for Kids franchises to co-founding the Trauma Brace app, serving as a franchise advisor for Franzy, and launching Trajectory Holdings, Vivek’s entrepreneurial journey is nothing short of inspiring.

Vivek shares how his father, who immigrated from Kenya to South Carolina and built multiple businesses from the ground up, sparked his passion for entrepreneurship. He dives into how lessons in networking, communication, and community connection shaped his approach to leadership and business growth.

If you’re a transitioning service member, a veteran entrepreneur, or simply someone looking to turn your experience into ownership, this episode is packed with insight on how to take flight beyond the uniform and chart your own trajectory.

Looking to get into Franchising look no further than Franzy - https://franzy.com/

Suffer from trauma or know someone that does check out the Trauma Brace app - https://www.traumabrace.com/

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Summary:

Hard Truth Rods, Navy Service, and Building Purpose Through Fishing

Glenn Cook, founder of Hard Truth Rods, shares how a Navy career, a health scare, and a chance connection through a custom fishing rod led him into handmade rod building. Julie Austin and Matt Cain talk with Glenn about military life, small batch craftsmanship, and how fishing became both a creative outlet and the foundation for a new purpose. This episode blends personal story, veteran camaraderie, and entrepreneurship. Glenn also explains how custom rods have supported nonprofit fundraisers, including a Three Rangers Foundation event, and why he believes business should be driven by purpose first.

Key Topics:

• Glenn Cook explains how he went from Iowa to the Navy at age 20, first training as a sonar technician before cross-rating into the Seabees.
• Glenn shares the unusual path that took him from military service to plumbing, pipefitting, and eventually running a transportation program at the Omaha VA.
• The conversation covers a brain health scare that led to medical testing, anxiety medication, and a period of reflection that changed his routine and priorities.
• Glenn describes how a Tenkara fly rod, originally sitting unused in his truck, pulled him back into fishing and gave him a better headspace.
• He explains how he went from fishing with that rod to researching rod building, buying materials, and accidentally launching Hard Truth Rods.
• Glenn recounts building a custom rod for Jeff McCabe of Hard Truth distilling, matching the rod’s epoxy and thread work to the bottle label and branding.
• Julie asks about Glenn’s first customers and nonprofit work, and Glenn explains that his early rods went to himself, his son, friends, and local supporters.
• Glenn shares the story of a Three Rangers Foundation fundraiser where his rod sold for $10,000 and connected him with Medal of Honor recipients and major donors.

Chapters:

1. 00:00 - Introduction to Glenn Cook and Hard Truth Rods
2. 01:34 - Joining the Navy at 20 and choosing sonar technician
3. 03:44 - Discovering the Seabees and cross-rating
4. 05:57 - Family Navy history and why he enlisted
5. 10:26 - Returning to Iowa and starting civilian trades work
6. 11:18 - Apprenticeship, VA work, and leading a veteran team
7. 13:27 - The health scare that changed everything
8. 17:01 - Tenkara fishing becomes the turning point
9. 22:19 - First rods, first users, and early confidence
10. 24:06 - The Three Rangers Foundation auction story
11. 30:20 - The meaning behind hidden messages in the epoxy
12. 37:13 - Business advice: follow purpose, ask questions, stay authentic
13. 40:03 - Forces Brands USA Business of the week 

Resources:

• Support our community and purchase from an amazing businesses on https://forcesbrands-usa.com/ for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.

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In this powerful recap episode, Julie and Matt reflect on three incredible conversations that brought heart, grit, and strategy to the forefront of veteran transition.

They revisit:

• Episode 19 with Barrett Bogue of Evocati PR
• Episode 20 with Jerry Arteaga of Valor Exterior Partners
• Episode 21 with Joshua Cantrell of MVMT Financial

Julie and Matt go deeper on two themes that connect all three stories: Purpose and Identity after the military—and how rediscovering both is essential for growth and fulfillment in civilian life.

BONUS CONTENT:

They’re joined by D’Wayne Tanner, VP of BELFOR Franchise Group, who shares expert insight into franchising opportunities for veterans. If you’ve ever thought about owning your own business, this segment is packed with the practical steps and inspiration you need to get started.

This episode is for anyone navigating transition, craving direction, or ready to take ownership of their next mission.

#DogTagsToOwnership #VeteranEntrepreneurs #FranchiseOpportunities #LeadershipAfterService #PurposeAndIdentity

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In Episode 38 of DogTags to Ownership, Julie and Matt sit down to recap the powerful lessons shared in Episodes 35–37. From Gerry of RedBeard Solutions and his blueprint for building a “Destination Employer,” to Dan Clare of Disabled American Veterans highlighting resources and opportunities for veterans, to Leroy Brown’s inspiring journey from Marine to therapeutic artist—this recap ties it all together.

But that’s not all—this episode also brings bonus content with Charity Brown, founder of The Happy CEO. Charity shares her mission of helping leaders align business growth with personal fulfillment, offering actionable tips for veterans and entrepreneurs ready to thrive in both life and business.

Tune in for a mix of reflection, strategy, and inspiration that will keep you motivated on your path from dog tags to ownership.

Find more information on Charity Brown and the Happy CEO at https://charitybrown.biz/

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Episode 1: Welcome to DogTags to Ownership

In our premiere episode, we lay the foundation for DogTags to Ownership, the podcast dedicated to empowering military members and veterans on their journey into entrepreneurship.

Join us as we discuss the purpose behind the podcast and how it aims to inspire, educate, and connect those who are ready to turn their military discipline and experience into entrepreneurial success.

You’ll also meet our incredible hosts, Julie Austin and Matthew Cain, both U.S. Army Officers with firsthand knowledge of the unique challenges and opportunities that come with transitioning from military service to business ownership.

This episode is your introduction to a community of innovators, problem-solvers, and dreamers who are ready to take charge of their futures.

#DogTagsToOwnership #VeteranEntrepreneurs #MilitaryToBusiness #PodcastPremiere

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In this episode of DogTags to Ownership, we sit down with Joe Byerly, retired Army officer and founder of From the Green Notebook. Joe shares the inspiring story of how he turned a simple idea in 2013 into a powerful platform for leader development and personal growth.

Joe also opens up about his decision to retire from the Army at the right time, ensuring he could pursue his next purpose while continuing to impact others. From lessons learned in uniform to helping leaders navigate their own journeys, this conversation is packed with insights on timing, growth, and staying true to your mission.

Tune in for a thoughtful discussion on leadership, purpose, and the lasting legacy of service.

#DogTagsToOwnership #FromTheGreenNotebook #LeadershipDevelopment #VeteranSuccess

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Join us in Episode 35 for an inspiring and strategic conversation with Gerry Gadoury, a former U.S. Marine Corps Sergeant and Signals Intelligence Operator turned recruitment expert and founder of RedBeard Solutions. Drawing on nearly three decades of experience in recruitment, management consulting, leadership, and entrepreneurship—and informed by success scaling startups like Apisero—Gerry has made it his mission to help small and early-stage businesses become Destination Employers, building cohesive pipelines that attract, recruit, and retain world-class teams.

In this episode, you’ll learn:

• How Gerry’s Marine leadership experience shaped his holistic approach to talent strategy.
• The power and structure of the Destination Employer Methodology—covering attraction, recruitment, and retention phases.
• Why integrating talent acquisition into leadership and HR is critical, and how misalignment can lead to churn.
• Practical strategies for startups and small businesses to empower recruiters, cultivate trust, and build high-performing, long-lasting teams.

Whether you’re a founder, HR leader, or startup enthusiast, Gerry’s grounded insights offer a roadmap to transform your people strategy and build a thriving, people-first organization.

Also check out his book Destination Employer: Attract, Recruit, and Retain the Top Talent in your market.

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In Episode 12 of DogTags to Ownership, Matt and Julie sit down with Kristen Kavanaugh, a U.S. Naval Academy graduate and former Marine Corps Officer who served five years before transitioning to the corporate world. Kristen quickly rose through the ranks at Tesla, where she honed her leadership skills and made a lasting impact. Today, she is a sought-after advisor, speaker, and author, helping organizations foster inclusive environments and drive meaninful change. 

Tune in to hear Kristen's inspiring story and gain insights on how her military experience paved the way for her success in the corporate work and beyond. 

Learn more about Kristen at www.kristenkavanaugh.com

#DogTagstoOwnership #VeteranEntrepreneurs #LeadershipJourney #MilitaryToBusiness #VeteranSuccess #CorporateLeaderhip

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Episode Summary

In this episode, the Austin and Cain families celebrate the one-year anniversary of 'DogTags to Ownership.' They reflect on the journey of creating the podcast, the lessons learned from various guests, and the importance of building a supportive community for veterans transitioning into entrepreneurship. 

The conversation highlights key themes such as persistence, taking action, and finding purpose, while also discussing future plans for the podcast and community engagement.

Key Takeaways

• Persistence is key for entrepreneurs.
• Building a community is essential for success.
• Taking action is more important than perfection.
• Diverse guest perspectives enrich the podcast experience.
• Finding purpose is crucial in transitioning from military to civilian life.
• The podcast has evolved significantly over the year.
• Engaging with listeners creates a ripple effect of inspiration.
• Future plans include virtual meetups and partnerships.
• Celebrating milestones helps reflect on progress.
• Support from family is vital in entrepreneurial journeys.

Episode Chapters

00:00 Introduction and Podcast Overview
03:37 Celebrating Milestones and Guest Highlights
08:39 Themes of Persistence and Community Building
17:18 Future Plans and Expanding the Podcast
22:28 Reflections on Transitioning from Military to Entrepreneurship
27:21 Closing Remarks and Looking Ahead

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Summary:

In this episode, Julie and Matt explore inspiring stories of military veterans turned entrepreneurs, highlighting their journeys of resilience, innovation, and purpose. We recap our month of July guests Tony Medrano, Travis Partington, and Lee Stuckey who all shared lessons on leadership, overcoming adversity, and building impactful businesses. We also discuss what we have in store for the next couple of months. 

Key Topics:

• Veteran entrepreneurship journey
• Lessons in resilience and leadership
• Innovative health tech startups
• Building community through business
• Podcasting as a platform for impact
• Overcoming adversity and mental health challenges
• The role of purpose in business success
• Supporting veteran-owned businesses through Forces Brands USA

Chapters:

1. 00:00 Introduction to Veteran Entrepreneur Stories
2. 180:29:37 Recap of July's Highlights and Launch of Forces Brands
3. 10166:36:45 Interview with Tony Madrano: Harvard Graduate and Tech Innovator
4. 14722:10:29 Tony Madrano's Journey in Tech and Healthcare
5. 19388:50:41 Celebrating Travis Partington's 500th Podcast Episode
6. 236111:04:32 Travis's Impact in Podcasting and Voiceover Work
7. 306111:05:07 Lee Stuckey: Overcoming Adversity and Inspiring Others
8. 382222:12:33 Lee's Mission to Save Lives and Support Veterans
9. 389999:59:17 Upcoming Events and Community Engagement
10. 461666:39:52 Forces Brands USA Business of the Week: Allegiant Custom Products

 Resources:

1. Forces Brands USA - https://forcesbrands-usa.com
2. C.R.A.F.T. Frontline Tasting - https://supportcraft.org/event/frontline-tastings-mic2026
3. Team Addo September Event - https://www.teamaddo.org/events/

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In this episode, we sit down with John and Michele Swart — a powerhouse duo redefining what life after service looks like. From John’s distinguished career as the NC National Guard’s Command Sergeant Major to the couple’s thriving ventures in real estate, short-term rentals, a tree farm, and their High Country Living YouTube channel — they’ve built a life rooted in purpose, family, and community.

We talk about:

• Transitioning from military leadership to entrepreneurship
• The story behind their real estate business and mountain lifestyle brand
• Lessons from running a tree farm and STR properties
• The importance of staying connected through community service and storytelling

John and Michelle prove that service doesn’t stop at retirement — it simply evolves.

Tune in and get inspired to plant your next roots with intention.

#DogTagsToOwnership #VeteranEntrepreneurs #HighCountryLiving #RealEstateJourney #LifeAfterService #MilitaryTransition #TreeFarmLife #CommunityFirst

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In this episode of DogTags to Ownership, Matt and Julie sit down with Zac Staples, founder and CEO of Fathom5, a company at the cutting edge of cybersecurity and advanced manufacturing for critical infrastructure. Zac shares his journey from a career in the Navy to launching and scaling a tech-driven business, the lessons learned in leadership, and how military skills translate into building high-performance teams in the civilian world.

Tune in as we dive deep into entrepreneurship, innovation, and how Zac’s mission-first mindset continues to make waves far beyond his time in uniform.

Visit his website: https://www.fathom5.com/

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In this episode of DogTags to Ownership, Matt and Julie sit down with Jenn and Calvin Taylor, the founders of Always Faithful Coffee. Calvin, a newly retired Marine after 20 years of service, and Jenn, an Army child with deep ties to the military community through her work with the USO, child development centers, and mental health support, share their journey of entrepreneurship.

Founded in 2021, Always Faithful Coffee is more than just a business—it’s a mission to build community, one sip at a time. As they transition from active duty to retired life, Jenn and Calvin are expanding their dream with a mobile coffee truck, bringing quality coffee and connection wherever they go.

Join us as we discuss their path from military life to business ownership, the challenges and triumphs of entrepreneurship, and how they continue to serve the military community in new ways.

 Tune in and be inspired by their story of resilience, passion, and purpose!

 #DogTagsToOwnership #AlwaysFaithfulCoffee #VeteranEntrepreneurs #MilitaryLife #CommunityOneSipAtATime

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In this special recap episode, Julie and Matt connect the dots across Episodes 23 to 25, highlighting how each guest embodies the power of transforming service into impact. From Leroy Roberts, Founder & CEO of Team Worth Solutions, to Kimberly Jung, CEO of Blanchard House, and Patrick Flood, Founder & CEO of Owners in Honor of — these veterans are leading with purpose, building businesses, and creating real-world change.

Plus, stay tuned for bonus content with Joshua I. Altman, Founder & CEO of Beltway Media. Josh shares why businesses require effective storytelling is critical for veterans to be successful in entrepreneurship.

Whether you’re in uniform, transitioning, or already navigating the world of entrepreneurship — this episode is packed with real lessons, veteran insight, and inspiration for anyone ready to turn their DogTags into ownership.

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In this episode of DogTags to Ownership, hosts Julie and Matt sit down with U.S. Army veteran and the visionary Founder and CEO of Owners in Honor. Patrick shares his remarkable journey from serving in the Army Reserves to answering the call to active duty after 9/11—and how those formative experiences ignited his passion for service beyond the uniform.

Now, through Owners in Honor, Patrick is on a mission to help veterans turn their DogTags into deeds of ownership by guiding them through entrepreneurship through acquisition (ETA). Learn how Patrick’s program equips veterans with the tools, mentorship, and capital pathways to buy existing businesses and step into the next phase of leadership—as business owners.

Whether you’re a transitioning service member, a veteran entrepreneur, or someone passionate about supporting the veteran community, Patrick’s story will leave you inspired to think bigger, act boldly, and own your future.

Check out Owners in Honor at https://www.ownersinhonor.org/

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In this episode of DogTags to Ownership, we sit down with retired U.S. Marine Leroy Brown, the creative force behind Leroy Brown Art. Leroy shares how he leveraged his military benefits to earn a degree in entrepreneurship and how he transformed his love of painting into both a passion and a business.

From the discipline of the Corps to the freedom of the canvas, Leroy opens up about the therapeutic power of art, the lessons he carried over from service into entrepreneurship, and how creativity can become a path to healing and purpose.

 Tune in for inspiration, practical insights, and a story that proves your second chapter can be your most colorful one yet.

Check out Leroy Brown Art at https://leroybrownart.com/

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In this powerful episode of DogTags to Ownership, we sit down with retired Special Forces Sergeant Major Jerry Arteaga, now CEO of Valor Exterior Partners and board member of Owners in Honor. Jerry shares his journey from leading elite teams in combat to leading crews in construction, showing how the values forged in service—discipline, grit, and honor—translate directly into entrepreneurial success.

We explore:

• How Jerry built Valor Exterior Partners from the ground up
• His leadership philosophy shaped by years in Special Operations
• His commitment to supporting veteran business owners through Owners in Honor
• And his best advice for veterans taking the leap into business ownership

Whether you’re nearing your last PCS or already on your path to ownership, this episode is packed with mission-ready insights.

Listen now and learn how to lead in business the Special Forces way.

#DogTagsToOwnership #VeteranEntrepreneur #SpecialForces #TransitionSuccess #OwnersInHonor #ValorExteriorPartners #LeadershipAfterService

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In this engaging conversation, Carmen Fleischmann shares her journey from serving in the Florida National Guard to becoming a successful wedding planner. She discusses her military background, the challenges of transitioning to entrepreneurship, and the joy she finds in her work. Carmen emphasizes the importance of networking, managing client expectations, and balancing family life with her growing business. She offers valuable insights for fellow veterans and aspiring entrepreneurs, encouraging them to pursue their passions and find fulfillment in their careers.

Check out Carmen's Weddings at https://www.carmensweddings.com/

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In this special milestone episode of DogTags to Ownership, Matt and Julie hit pause to reflect on the journey so far. They recap the inspiring stories and lessons from Episodes 27-29, featuring Wesley Hutchinson of Whiskey Run Customs, Sean Loosen of PDS Optical, and Christopher McKinney of OpSynergy. 

From handcrafted woodwork to vision care for veterans to mastering the PMP, these episodes showcase the power of purpose-driven entrepreneurship. Matt and Julie also share behind-the-scenes moments, thank the listeners who've been with them since day one, and talk about what's coming next for the show. 

Whether you're just tuning in or have been with us from the beginning -THANK YOU for helping us reach 30 episodes!

Listen noiw and celebrate this milestone with us.  

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In this episode of DogTags to Ownership, we sit down with Sean Loosen, a U.S. Army veteran and West Point graduate who took the lessons of leadership, discipline, and grit from the infantry field to the forefront of the optical industry.

As the Owner and CEO of PDS Optical, Sean shares how his military background shaped his entrepreneurial mindset, the challenges of scaling a specialized manufacturing company, and why serving others—whether in uniform or through business—remains his driving purpose.

From combat boots to custom lenses, Sean’s story is a powerful example of how veterans can innovate, lead, and thrive in civilian industries.

Learn more about PDS Optical: https://pdsoptical.com Tune in now and be inspired to take your own next step from service to ownership.

#DogTagsToOwnership #VeteranEntrepreneur #SeanLoosen #PDSOptical #WestPointGrad #InfantryToIndustry #VeteranOwned #MilitaryTransition #LeadershipInBusiness

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In this episode, Chris Wallingford, a U.S. Army veteran and owner of Metafora Group, shares his journey from military service to entrepreneurship. He discusses the challenges of transitioning to civilian life, the establishment of his staffing company, and the importance of mentorship and core values in business. Chris also highlights the role of the American Legion in supporting veterans and offers advice for those looking to start their own businesses.

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Summary:

Join us as we explore the inspiring journey of Nic and Erin Vandre, military veteran and spouse turned entrepreneurs, who founded Bravory BakeHouse. Discover their insights on purpose-driven business, overcoming challenges, and supporting the military community.

Key Topics:

• Military entrepreneurship journey
• Purpose-driven business and community impact
• Scaling and pivoting in small business

Chapters:

1. 00:00 Introduction to Bravory Bakehouse
2. 01:53 Nic's Military Journey and Background
3. 03:09 Erin's Experience as a Military Spouse
4. 05:23 The Birth of Bravory Bakehouse
5. 08:12 The Mission Behind Bravory Bakehouse
6. 12:39 Challenges in Entrepreneurship
7. 15:46 Scaling the Business
8. 21:42 Lessons Learned in Business
9. 22:20 The Weight of Leadership
10. 24:14 Finding Purpose in Entrepreneurship
11. 25:34 The Role of Education and Mentorship
12. 27:46 Building Community and Collaboration
13. 29:02 Advice for Aspiring Entrepreneurs
14. 31:48 Creating Value and Purpose-Driven Profitability

Resources:

Bravory Bakehouse
Dog Tag Incubator Program 
DAV Patriot Bootcamp 

Support the show

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Summary:

In this episode, Tony Medrano shares his remarkable journey from Navy veteran to successful entrepreneur in AI and healthcare. Discover how military leadership, problem-solving, and resilience can translate into civilian success and innovation. Matt and Julie also announce this weeks Forces Brands USA Business of the Week - Exray. 

DogTags to Ownership is also a proud member of the Heroes Media Group.

Key topics:

• Military leadership and transition to civilian entrepreneurship
• The role of AI and peptides in health and longevity
• Building and scaling tech startups in Silicon Valley
• The importance of timing and resilience in startups
• Leveraging military experience for business success

Takeaways:

• Military leadership and problem-solving are highly transferable to entrepreneurship.
• Timing and perseverance are crucial in startup success.
• Combining personal passions like fitness with business can create unique opportunities.
• Networking and mentorship are vital for entrepreneurial growth.
• Simplifying life and focusing on core goals are key to success.

Chapters:

1. 00:00 Introduction to Tony Medrano
2. 02:51 Military Journey and Leadership Development
3. 08:16 Transitioning to Civilian Life and Education
4. 12:16 Entrepreneurial Spirit and Early Ventures
5. 17:14 Navigating Challenges in Entrepreneurship
6. 19:29 Resilience and Learning from Experience
7. 21:19 Transitioning into Healthcare and AI
8. 24:13 The Intersection of Fitness and AI
9. 24:53 Longevity AI: A Personal Journey
10. 30:13 Advice for Aspiring Entrepreneurs
11. 35:00 Forces Brands USA Business of the Week

Resources:

• Longevity Plan AI
• Forces Brands USA
• Exray
• Heroes Media Group

Support the show

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In this episode, Rick Franco shares his remarkable journey from military service to entrepreneurship, detailing the challenges and triumphs of transitioning into the bourbon industry with Four Branches Bourbon. He emphasizes the importance of community, resilience, and the mission behind the brand, which aims to honor veterans and promote a positive message around alcohol consumption. The conversation explores the complexities of starting a business in a highly regulated industry and the significance of giving back to the veteran community.

https://www.fourbranches.com/

Chapters

00:00 From Military Service to Entrepreneurship
16:30 The Birth of Four Branches Bourbon
32:49 Navigating the Bourbon Industry
39:59 Sip to Remember: A New Message
47:29 Lessons Learned and Final Thoughts

Takeaways

Rick Franco shares his journey from DogTags to Ownership.

• The transition from military to civilian life can be challenging.
• Four Branches Bourbon was founded to honor veterans and give back to the community.
• The bourbon industry is highly regulated and complex.
• Building a network and seeking mentorship is crucial in business.
• The message of 'Sip to Remember' aims to change how veterans engage with alcohol.
• Rick emphasizes the importance of finding your 'why' in business.
• The company donates 4% of profits to veteran nonprofits.
• Persistence and resilience are key to overcoming challenges in business.
• Making your bed symbolizes discipline and control over your environment.

Support the show

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Summary:

The MAY Recap episode explores the journeys of veterans transitioning into entrepreneurship, highlighting resources, success stories, and the ongoing mission to serve beyond military service. With insights from veteran entrepreneurs and program leaders, it emphasizes the importance of community, support, and strategic planning in turning dog tags into ownership.

Key Topics:

• Veteran entrepreneurship resources
• Success stories of veteran entrepreneurs
• Transition strategies from military to civilian business
• Programs supporting veteran business owners

Chapters:

1. 00:00 Introduction to Dog Tags to Ownership
2. 00:49 Reflecting on Military Appreciation Month
3. 03:17 Transitioning from Service to Civilian Life
4. 07:39 Spotlight on Veteran Entrepreneurs
5. 11:51 The Journey of Bravery Bakehouse
6. 16:40 Entrepreneurship Through Acquisition
7. 21:37 Honoring Memorial Day and Its Significance

Resources:

Boots to Business
DAV Patriot Bootcamp 

Syracuse University IVMF and J.P. Morgan Backed CEO Circle  

Support the show

Visit our website: https://www.dogtags-to-ownership.com/

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Summary:

In this episode, Mike Gnoffo shares his journey from Marine veteran to entrepreneur, detailing the founding of Exray, a custom apparel company serving military and first responder communities. He discusses lessons learned, challenges of scaling, and the importance of community and service in building a successful business.

Key  Topics:

• Mike Gnoffo's military background and transition to entrepreneurship
• The founding and growth of Extay, a custom apparel company
• Challenges of scaling from custom orders to retail
• The role of community and service in business success
• Future vision for Exray and its impact on the community

Chapters:

1. 00:00 Introduction to Mike Gnoffo and His Journey
2. 03:33 Transitioning from Military to Civilian Life
3. 06:07 The Birth of Exray and Its Mission
4. 08:13 Building a Custom Apparel Business
5. 10:34 Growth and Challenges in the Business
6. 13:04 The Importance of Community and Service
7. 15:23 Retail Expansion and Lessons Learned
8. 17:50 Product Quality and Brand Values
9. 20:07 Partnerships and Future Endeavors
10. 28:05 Building Community Through Partnerships
11. 29:59 Navigating Profitability and Purpose
12. 32:59 Vision for the Future: Exray's Growth
13. 34:53 Daily Life of an Entrepreneur
14. 34:59 Advice for Aspiring Entrepreneurs
15. 36:00 Recommended Resources for Growth

Resources:

Shop Exray Now

Grab your DogTags to Ownership Swag on Exray

Support the show

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In this episode Matt and Julie sit down with Jeff McCabe - U.S. Naval Academy graduate, Navy Pilot, and owner of BWQOHT, INC. Jeff shares how the precision, pressure, and purpose of military aviation shaped his path into entrepreneurship. 

From leadingin the skies to building a business on the ground, Jeff breaks down the mindset, mistakes, and mission focus that fuel his success. 

He dives into:

- Transitioning from military service to business ownership

- Building BWQOHT, INC with intent and integrity

- Lessons Learned from risk, resilience, and responsibility

If you're navigating your next chapter or looking for an edge in leadership and ownership, Jeff's story delivers the inspiration and insights you need.

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In this powerful episode of DogTags to Ownership, Julie and Matt sit down with Eva Fulton - U.S. Army Desert Storm Veteran, entrepreneur, author, filmmaker, songwriter, and podcast host. Eva shares how her military experience shaped her resilience and creativity, and how she now uses her voice to uplift and connect others through storytelling. From building businesses to creating films and hosting multiple podcasts, including one with the Military Broadcasting Radio, Eva reveals how she turned her diverse passions into impactful platforms. Tune in for inspiration on transforming military lessons into entrepreneurial success and leaving a legacy through art, media, and service. 

Check out My People Garden at: https://www.amazon.com/Welcome-People-Garden-Exploring-Relationships-ebook/dp/B0F9TZCPN8?ref_=ast_author_mpb

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 Summary:

Veteran Jason Ambrosino shares his inspiring journey from military service to successful entrepreneurship in the cannabis industry. Learn about his military transition, business strategies, resilience, and insights for veterans considering business ownership.

Key Topics:

• Military transition and entrepreneurship
• Building a veteran-focused cannabis brand
• Business scaling and industry cycles
• Resilience through financial and personal challenges
• Legal and regulatory landscape in cannabis industry

Chapters:

1. 00:00 Introduction to Jason Ambrosino
2. 02:01 Military Background and Service
3. 05:29 Transitioning from Military to Civilian Life
4. 07:05 Struggles with Medication and Mental Health
5. 09:15 Exploring Alternative Therapies
6. 10:32 Founding American Veteran Enterprise Team
7. 13:49 First Contracting Experience
8. 16:32 Navigating Government Contracts
9. 17:52 Resilience in Business
10. 19:41 Establishing Veterans Holdings
11. 20:58 The Rise of Veterans Holdings
12. 25:12 Scaling Challenges and Strategies
13. 31:14 Advice for Aspiring Entrepreneurs
14. 35:39 Unique Opportunities for Veterans
15. 38:18 Building a Supportive Community for Veterans

 Resources

VeteransChoiceCreations
Book Recommendation: How to Win Friends and Influence People by Dale Carnegie 

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Summary:

Justin and Misty Williams share their journey from military service to founding Bombshell Suds, a handcrafted soap business. They discuss their transition from military to civilian life, building a brand rooted in authenticity, and future growth plans.

Key Topics:

• Military transition and entrepreneurship
• Building an authentic brand
• Product development and expansion
• Grassroots marketing strategies
• Veteran community collaborations
• Future growth and business goals

Chapters:

1. 00:00 Introduction to Justin and Misty Williams
2. 4:45 Military backgrounds and transition stories
3. 5:42 Creating Bombshell Suds and initial product ideas
4. 9:24 Product scents and formulation process
5. 10:11 Collaborations with other veteran and community businesses
6. 17:17 Goals for business expansion and future products
7. 28:24 Advice for veterans considering entrepreneurship
8. 30:14 The importance of small victories and daily routines
9. 33:13 Closing thoughts and future plans

Resources:

• Bombshell Suds Co - https://bombshellsudsco.com/
• Support our community and purchase from an amazing businesses on https://forcesbrands-usa.com/ for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.

Support the show

Visit our website: https://www.dogtags-to-ownership.com/

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Summary:

This episode recaps the month of September and features a series of insightful interviews with military veterans and entrepreneurs, sharing their journeys, challenges, and successes in business and mental health advocacy. Discover practical lessons on resilience, entrepreneurship, and community impact.

Chapters:

1. 00:00 Introduction to the episode and guest overview
2. 03:04 Recap of Tampa craft spirit event and key takeaways
3. 07:01 Interview with Michael Starr of Blazing Star Barbecue
4. 14:55 Lessons on passion, failure, and pivoting in business
5. 20:11 Discussion with Jeff Bones Bonner on military transition and aviation
6. 25:11 The importance of daily debriefs and habit formation
7. 29:56 Dr. Ariel Jordan on mental health support and her nonprofit work
8. 34:01 Justin and Misty Williams of Bombshell Suds and product collabs

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In this episode of Dogtags to Ownership, we sit down with Ashley Sankar, the visionary founder of 1920 Fashion, Shark Tank guest, and former Army logistics officer who served for 9 years. Ashely shares how her military experience shaped her approach to leadership, problem-solving, and entrepreneurship. We dive into her journey of launching 1920 Fashion, her bold pitch on Shark Tank, and the challenges and triumphs of building a business rooted in sustainability. Whether you're a vereran, entrepreneur, or fan of powerful success stories, this episode is packed with insights and motivation you won't want to miss

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Summary:

In this episode, US Army retired Rosella and 1SG Kenitra Scott share their journey from military service to founding Legacy Vanguard Scott Group. They discuss transitioning out of the military, building a business, leadership development, and the importance of strategic hiring and organizational culture.

Key Topics:

• Military transition and retirement planning
• Starting and scaling a veteran-led business
• Leadership development and coaching
• Strategic hiring and organizational culture

Chapters

1. 00:00: Introduction to Rosella and Kenitra Scott
2. 02:08: Military Background and Transition to Civilian Life
3. 05:22: Planning for Retirement and Business Ventures
4. 08:57: Lessons Learned from Transitioning Out of the Military
5. 11:09: The Spark for Starting Legacy Vanguard Scott Group
6. 13:22: Overview of Legacy Vanguard Scott Group's Mission and Services
7. 15:58: Hiring for Current Needs vs. Future Potential
8. 17:29: Building a Business Together
9. 19:15: Assessing Organizational Needs
10. 21:29: Challenges in Business Development
11. 22:39: Transitioning and Scaling the Business
12. 24:03: The Entrepreneurial Mindset
13. 26:37: Recommended Resources for Entrepreneurs

Resources:

• Boots to Business
• score.org
• H3 Leadership Book
• Relentless by Tim Grove

Guest Links:

Rosella Scott

Kenitra Scott

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In this episode, Wesley Hutchinson shares his inspiring journey from being a United States Marine Corps veteran to becoming a successful entrepreneur with his business, Whiskey Run Customs. He discusses the challenges of transitioning from military life to civilian life, the importance of community support, and the growth of his woodworking business. Wesley emphasizes the significance of pursuing one's passion and the lessons learned along the way, including the impact of COVID-19 on small businesses and the importance of maintaining a work-life balance.

If you've ever wondered how to channel your skills, service, and story into something uniquely your own - this episode is for you. 

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In this episode of DogTags to Ownership, we sit down with Helen Perry, a former Army nurse turned entrepreneur and leader. As the founder of Dust Off Global, Helen has dedicated her post-military career to providing critical healthcare consulting in austere and war-torn environments. But her impact doesn’t stop there. She also served on the board of a nonprofit, leading it from financial distress to stability—all while caring for her disabled husband, who suffers from a severe TBI. Join us as we discuss resilience, leadership, and the power of service-driven entrepreneurship.

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 Summary:

In this Special Episode of Season 2, Episode 11, Julie sits down with members of the DAV Patriot Bootcamp Winter Cohort to explore the journeys of veteran entrepreneurs and military connect entrepreneurs at different stages of building their businesses. 

From entrepreneurs with Brand-New ideas to Seasoned Founders continuing to sharpen their skills, this episode highlights the power of community, mentorship, and lifelong learning within the Veteran Entrepreneur Ecosystem. The conversations reveal how programs like DAV Patriot Bootcamp help veterans turn mission-driven ideas into thriving businesses while building lasting connections with fellow founders. 

If you're a veteran, military connected, active duty entrepreneur or a veteran with a business idea, this episode offers a behind-the-scenes look at why so many veterans say the Bootcamp experience is truly transformative--and why joining a future cohort may be one of the best investments you can make in yourself and your business. 

This episode is also part of Podcasthon 2026, supporting efforts to raise awareness and funds for DAV Patriot Bootcamp and their mission to empower veterans and military families through entrepreneurship. 

Tune in to hear inspiring stories, valuable insights, and why this community continues to grow stronger with every cohort. 

Check out Podcasthon 2026 to donate now to DAV Patriot Boot Camp

Interested in DAV Patriot Bootcamp check out https://patriotbootcamp.org/

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Summary:

In this episode, Army veterans and West Point graduates Daniel Gade and Terry Hill share their inspiring journeys from military service to entrepreneurship. They discuss resources like IVMF and JP Morgan's CEO Circle, the process of buying a business through acquisition, and the importance of community and mentorship for veteran business owners.

Key  Topics:

• Veteran transition to entrepreneurship
• Resources for veteran business owners
• Entrepreneurship through acquisition (ETA)
• JP Morgan's CEO Circle program
• Building community and mentorship for veterans

Chapters

1. 00:00 Introduction to the Guests and Their Backgrounds
2. 01:47 Military Journeys: From Service to Civilian Life
3. 04:31 Transitioning to Corporate Roles: Terry's Experience at JP Morgan
4. 07:14 Daniel's Transition: Resources and Challenges
5. 09:15 Entrepreneurship Through Acquisition: Daniel's Journey
6. 11:51 JP Morgan's Support for Veteran Entrepreneurs
7. 15:07 Comparing Business Startups and Acquisitions
8. 16:24 Initial Steps as CEO: Daniel's Approach
9. 19:52 CEO Circle: Continuous Learning and Networking
10. 21:18 Overview of CEO Circle Program and Its Benefits
11. 24:20 Inspiration from Entrepreneurial Journeys
12. 31:24 Embracing Entrepreneurship After Military Service
13. 38:09 Building a Legacy Beyond Service
14. 41:32 Book Recommendations and Final Thoughts

Resources:

• CEO Circle by IVMF and JP Morgan 
• Entrepreneurship through Acquisition (ETA) 
• Book: Turn the Ship Around by L. David Marquet 
• Book: Wounding Warriors by Daniel Gade 

Support the show

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Summary:

In this episode, Malyri Ryan shares her inspiring journey from Marine veteran to successful social media influencer and entrepreneur. She discusses the importance of authenticity, balancing family and passion, and how her platform has impacted lives.

Key Topics:

• Military transition and entrepreneurship
• Building an authentic social media brand
• Balancing family life with online business
• Collaborations with Walmart and other brands
• Impact of social media on personal and professional life

Chapters:

1. 00:00 Introduction of Malyri Ryan and her background
2. 01:20 Malyri's military service and transition to civilian life
3. 03:00 Starting her blog and social media journey
4. 06:46 First brand collaboration and growth of her platform
5. 10:55 Building her website and brand identity
6. 15:52 Balancing family life and social media career
7. 20:49 Challenges and highs of being an influencer
8. 25:54 Winning the veteran media fashion award
9. 29:59 Reflections on authenticity and purpose in social media
10. 35:05 Impact stories and community connection
11. 39:48 Advice for transitioning military members into entrepreneurship

Resources:

Forces Brands USA - https://forcesbrands-usa.com/

Cheap Chic Finds - https://www.cheapchicfinds.com/

Hero's Media Group - https://heroesmediagroup.com/

Support the show

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Summary:

In this inspiring interview, Jaime and Sara share their remarkable journey from military service and homelessness to building a successful business focused on delegation and virtual assistance. Discover their insights on category design, leveraging AI, and creating a life of purpose and impact.

Key Topics:

• Jaime and Sara's journey from military to entrepreneurship
• The concept of delegation intelligence and installing delegation departments
• Category design and creating a new market category
• Leveraging AI to enhance business operations
• Overcoming challenges of homelessness and rebuilding life

Chapters:

1. 00:00 Introduction to Jaime and Sara Jay
2. 01:50 Jaime's Military Journey and Transition to Civilian Life
3. 05:25 Overcoming Homelessness and Finding Purpose
4. 07:20 Sara's Perspective and Their Unique Meeting
5. 10:14 Building a Life Together and Personal Growth
6. 14:46 From Corporate to Entrepreneurship: Jaime’s Career Path
7. 19:24 The Birth of Bottleneck and Its Mission
8. 21:11 Understanding Delegation Intelligence and Its Importance
9. 28:23 AI and the Future of Work: Embracing Change
10. 32:01 Navigating Financial Responsibilities
11. 34:02 Challenges in Business Ownership
12. 39:44 Overcoming Obstacles and Embracing Change
13. 46:36 The Importance of Delegation Intelligence
14. 49:13 Final Thoughts and Recommendations

Resources:

Play Bigger by Christopher Lockhead
Category Pirates by Christopher Lockhead
Delegation IQ Platform

Support the show

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Summary:

Join us as Scott Lackey shares his remarkable journey from military service to entrepreneurship, including the lessons learned from failed inventions, the power of stewardship, and the importance of resilience. Discover how his experiences shaped his new book 'Wake Up to Die Again' and gain insights into turning setbacks into comebacks.

Key Topics:

• Military service and leadership lessons
• Invention and innovation failures and successes
• The concept of stewardship versus ownership
• Resilience and overcoming setbacks
• The story behind the book 'Wake Up to Die Again'

Chapters:

1. 00:00 Introduction to Scott Lackey: A Veteran's Journey
2. 03:16 Military Service and Early Experiences
3. 06:16 Transitioning to Civilian Life and Entrepreneurial Aspirations
4. 08:58 The Birth of the Wire Dog Idea
5. 11:47 College Life and Career Path
6. 14:09 The Childhood Health Passport: A New Venture
7. 19:20 Challenges and Lessons from the Business World
8. 23:01 Stewardship vs. Ownership: A New Perspective
9. 27:39 The Power of Response
10. 28:21 Unpacking Trauma Through Writing
11. 29:33 Facing Broken Promises
12. 30:55 The Journey to Becoming an Author
13. 32:49 Engaging with Readers
14. 34:33 The Importance of Conversations
15. 37:17 Advice for Veterans
16. 38:40 Book Recommendations and Final Thoughts

Action Items:

• Reflect on your own stewardship in life and business.
• Practice forgiving yourself for past mistakes.
• Embrace resilience and small wins to achieve big goals.

Resources:

Scott Lackey's Website 

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Summary:

In this inspiring interview, Vietnam Marine Corps Veteran Keith Cole shares his journey from military service and trauma to healing through faith and self-discovery. Discover how Keith's story offers hope and practical steps for overcoming burnout and PTSD.

Key Topics:

• Keith Cole's military service and trauma
• The impact of PTSD and burnout
• Faith-based recovery and spiritual disciplines
• The 12-week recovery program and book
• The importance of seeking help and sharing stories

Takeaways:

• Admitting trauma and seeking help is a sign of strength.
• Faith and prayer played a crucial role in Keith's healing.
• Writing and sharing personal stories can help others heal.
• A structured spiritual discipline can aid in recovery.
• Hope and enthusiasm can be restored through faith and action.

Chapters:

1. 00:00 Introduction to Keith Cole: A Veteran's Journey
2. 02:00 From Childhood Dreams to Military Service
3. 03:43 Experiences in Vietnam: Combat and Trauma
4. 07:34 Life After the Marines: Guardianship and New Beginnings
5. 09:03 Transitioning to Civilian Life: Education and Career
6. 13:20 Recognizing Burnout: The Path to Recovery
7. 15:53 Finding Faith: A Turning Point in Healing
8. 18:18 Writing the Book: Sharing the Journey
9. 21:34 Ongoing Practices: Daily Habits for Recovery
10. 23:42 Future Aspirations: Reaching Out and Helping Others

Resources:

Burnout, God's Recovery Plan (Book) 
Keith Cole's Website (Recovery by Faith)

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 Summary:

Scott Kelly, a retired army officer and founder of GrayZone Advisory and Host of At the Water's Edge Podcast. He shares his journey from military service to geopolitics consulting and veteran advocacy. Discover insights on veteran transition, entrepreneurship, and the importance of supporting the veteran community.

 Key Topics:

• Veteran transition challenges and advice
• Building a geopolitics consulting business
• Supporting veteran-owned startups and businesses

 Action Items:

• Reach out to veterans in your network for support and advice
• Consider starting a side hustle to explore new career paths
• Stay adaptable and open-minded during transition

Chapters:

1. 00:00 Introduction to Scott Kelly and His Journey
2. 02:34 Scott's Military Experience and Transition
3. 09:22 The Birth of At Water's Edge
4. 13:54 Viral Moment and Its Impact
5. 17:01 Challenges of Veteran Transition
6. 22:46 Building a Business from the Ground Up
7. 24:31 Navigating Business Challenges
8. 24:55 Understanding Geopolitical Consulting
9. 27:00 Client Acquisition Strategies
10. 28:54 Supporting Veteran-Owned Businesses
11. 31:12 Overcoming Personal Challenges in Business
12. 31:27 Marketing and Outreach Strategies
13. 33:00 Advice for Transitioning Service Members
14. 34:07 Leveraging Podcasts for Business Growth
15. 34:18 Future Projects and Initiatives
16. 34:54 Book Recommendations and Final Thoughts

 Resources:
Grayzone Advisory
At the Water's Edge Podcast 

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In this engaging conversation, Miguel Echols, a US Marine Corps veteran, shares his journey from military service to becoming a leadership consultant and motivational speaker. He discusses his passion for leadership, the challenges of transitioning from military to civilian life, and his current operations in Thailand. Miguel emphasizes the importance of following one's passion, leveraging technology, and the value of networking and support systems in business. He also shares insights on personal development and the significance of mentorship in achieving success.

Check out Miguel's book at https://www.lulu.com/shop/me-drip/from-big-bro-to-little-bro-sis/paperback/product-v8j752q.html?q=from+big+bro+to+little+bro+%26+sis&page=1&pageSize=4

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In Episode 14, Matt and Julie sit down to reflect on the powerful insights and inspiring journeys shared in our last three episodes. We revisit key takeaways from Helen Perry of Dust Off Global, Kristen Kavanaugh of the Agency Initiative, and Freddy “Showbiz” McDuffy of K-FY Productions—each a force in their own space, bringing passion, purpose, and drive to their ventures after military service.

But that’s not all—this episode also includes exclusive bonus content with financial advisor Michael Beardi, who delivers practical, must-know tips for service members and veterans looking to launch their own business. From funding strategies to building a strong financial foundation, Michael shares the kind of advice that could make all the difference.

Whether you’re just getting started or looking for inspiration to keep going, this episode is packed with insights you won’t want to miss.

Check out https://www.dogtags-to-ownership.com/ for additional helpful content provided by Michael Beardi. 

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This week on DogTags to Ownership, Matt and Julie sit down with Brent Bowers - a former Army officer turned real estate investor and land flipping expert. Brent shares how he transitioned from active duty to full-time entrepreneur, building The Land Sharks coaching business and amassing passive income through strategic land deals. 

Tune in as Brent reveals how military discipline shaped his mindset, the steps he took to replace his active-duty income, and how he now helps others - especially veterans - achieve financial freedom through land investing. Whether you're curious about real estate or looking for your post-service path, this episode is packed with insights and motivation you won't want to miss. 

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In this episode of DogTags to Ownership, Julie and Matt sit down with Michael and Dolly, retired Army Veterans who served in the Judge Advocate Corps before diving into the world of entrepreneurship. After years of service, they turned their passion for spirits into The Bar Book App, an innovative app that builds users' flavor profiles and connects them with spirits and drinks tailored to their tastes. 

Join us as we discuss their transitino from military law to tech entrepreneurship, the challenges of breaking into the beverage industry, and how they're helping people discover their perfect pour. Whether you're a whiskey connoisseur or just getting started, this is on converstation you won't want to miss!

#DogTagstoOwnership #VeteranEntrepreneurs #BarBookApp #FromServicetoStartup #SpiritsMadeSimple

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 Summary:

This episode highlights the power of momentum in veteran entrepreneurship. Matt and Julie recap the month of April and highlighting three incredible guest with inspiring stories from veterans like Mike Gnoffo, Lee Ettinger, and Scott Kelly. Discover how they turned setbacks into success, leveraged their platforms for impact, and continue to build community and opportunity.

Key Topics:

• Momentum in veteran entrepreneurship
• Stories of overcoming setbacks
• Leveraging platforms for impact

Chapters:

1. 00:00: Introduction to Dog Tags of Ownership
2. 00:01: April Highlights and Momentum
3. 01:48: Episode 14: Mike Gnoffo and Overcoming Setbacks
4. 04:12: Episode 15: Lee Ettinger and Purpose Beyond the Uniform
5. 07:39: Episode 16: Scott Kelly and Using Platforms for Impact
6. 11:40: Transitioning to Entrepreneurship and Community Building
7. 15:49: Military Creator Con and Future Initiatives
8. 18:30: Forces Brands USA Launch and Closing Thoughts

 Resources:

Exray
Power Plus Pain Aid
Scott Kelly - Gray Zone Advisory - https://grayzoneadvisory.com
Military Creator Con
Forces Brands USA 

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In this episode of DogTags to Ownership, we sit down with Barrett Bogue, former Marine and founder of Evocati PR -- a public relations firm on a mission. Barrett shares how his military background inspired him to build a communications agency that goes beyond the bottom line, offering cost-efficient strategies to activate and inspire underserved communities. From veteran advocacy to social impact storytelling, learn how Evocati empowers organizations to connect with purpose and make real change. 

Learn more about Barrett's work at https://www.evocatillc.com/

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In this inspiring episode of DogTags to Ownership, we’re joined by David Harrison, host of the Locked On Commanders podcast and beat writer for the Washington Commanders. David shares his journey from his early days to becoming a respected voice in sports media, offering valuable insights into what it takes to pursue your dreams.

David dives deep into the importance of having the drive to succeed, emphasizing that achieving your goals isn’t just about waiting for opportunities—it’s about creating them. Whether you’re building a business, chasing a passion, or striving for personal growth, this episode will leave you motivated to take charge of your own success.

Tune in to hear David’s advice, personal anecdotes, and practical tips for staying focused and pushing forward, no matter the obstacles.

 Don’t miss this empowering conversation—it might be the push you need to take your next big step!

#DogTagsToOwnership #PodcastEpisode #DavidHarrison #DriveToSucceed #Entrepreneurship #Inspiration #WashingtonCommanders

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 Summary

In this episode, U.S. Army veteran and security expert Nick Lawless shares his inspiring journey from humble beginnings and military service to founding successful security companies. Discover insights on leadership, entrepreneurship, and the importance of resilience and networking.

Chapters

1. 00:00 From Humble Beginnings to Military Service
2. 10:13 Transitioning from Military to Federal Government
3. 19:12 Entrepreneurship and Acquiring Security Companies
4. 26:45 Navigating Challenges in the Security Industry
5. 28:55 Networking: Building Connections for Success
6. 30:17 Vision for the Future: Business Growth and Expansion
7. 32:01 The Power of Networking in the Military Community
8. 32:01 Leadership and the Impact of Lawless Leadership
9. 32:01 Lessons from Military Strategy and Leadership
10. 34:31 Discipline and Daily Habits for Success
11. 35:56 Introduction to Dog Tags to Ownership
12. 35:56 Building a Supportive Community
13. 36:13 Invitation for Engagement and Future Guests

 Key  Topics

• Military transition to entrepreneurship
• Security industry evolution and AI integration
• Leadership and resilience in business
• Acquisition strategies for security companies

 Resources

Lawless Leadership Book

CPS1 Security Company
White House Security Protocols
Federal Permitting Improvement Steering Council
Thomas Ricks' Book on Military Strategy

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In this special recap episode, Julie and Matt sit down to revisit the last three powerful conversations:
    •    Ep 31 – Brent Bowers, The Landshark 🦈: breaking down how land investing can create freedom and opportunity.
    •    Ep 32 – Larry Wilson, Deep Blue Dive Therapy 🌊: exploring innovative therapies and the lessons of resilience from the ocean.
    •    Ep 33 – Chris Wallingford, Metafora Group 🚪: insights on leadership, growth, and pushing through even when the doors keep opening (literally).

But that’s not all — we’ve got bonus content with Don Yurick, franchise owner of Hammer & Nails, the men’s grooming concept designed for comfort, style, and confidence. Don shares why Hammer & Nails is a perfect franchise fit for veterans looking to step into entrepreneurship with a proven model.

Tune in for a mix of reflection, laughs, and fresh insights to fuel your own business journey.

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In Episode 24 of DogTags to Ownership, Julie and Matt sit down with the incredible Kimberly Jung — West Point graduate, Army veteran, Harvard Business School alum, and serial entrepreneur. Kimberly shares her remarkable journey from leading convoys in Afghanistan to co-founding Rumi Spice, a company that empowers Afghan farmers and women by bringing premium saffron to the global market.

She also reflects on her time as a board member of Bunker Labs, where she helped build pathways for veteran entrepreneurs, and talks about her latest role as CEO of Blanchard House, a company at the intersection of storytelling and impact.

This episode is a masterclass in vision, grit, and purpose-driven leadership. Whether you’re in uniform, transitioning, or building your next chapter — Kimberly’s story will inspire you to own your path and lead with intention.

Tune in and take notes — this is one you don’t want to miss.

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In this episode of DogTags to Ownership, Julie and Matt sit down with Zachary and Jessica Cunningham—both active-duty Army officers and the powerhouse founders behind 5th Haven Cachaça, a new premium, organic Brazilian spirit making waves in the U.S. market.

The Cunninghams share how sense of passion and purpose turned into a bold entrepreneurial mission: introducing Americans to authentic, sustainably crafted Brazilian cachaça. From developing their idea to navigating the intense importation and compliance process, Zachary and Jessica walk us through what it really takes to bring a foreign spirit into the U.S.—legally, ethically, and with intention.

Listeners will learn how 5th Haven blends Brazilian tradition, American craft, and a commitment to sustainability, including their inspiring reforestation efforts in Brazil. And yes… we talk flavor. Smooth, complex, fresh-pressed sugarcane flavor. Whether you’re mixing a Caipirinha or sipping neat, this is a spirit with a mission and a story.

Tune in for an episode packed with entrepreneurship, service, culture, and a whole lot of heart. Cheers to Episode 49 and to the official launch of 5th Haven Cachaça!

Check out their website https://www.5thhaven.store/ to order your bottle of 5th Haven Cachaça

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Summary:

In this episode, Jeff 'Bones' Bonner shares his journey from combat fighter pilot to performance strategist, introducing his daily debrief model for continuous improvement applicable across personal and professional life. 

Julie also sits down with the event coordinators and Cory Brown of the Eat Your Feelings Show to discuss VetFest happening this weekend Saturday September 12th in Malvern, Pa.

Key Topics:

• The fighter pilot mindset and leadership
• The development and application of the daily debrief model
• The importance of habits for continuous improvement
• Transitioning from military to civilian life and career
• The impact of reflection and visualization on performance

Takeaways:

• Experience alone doesn't make us better; adjustment does.
• A five-minute daily debrief can significantly improve performance.
• The debrief model is applicable to business, sports, healthcare, and personal growth.
• Practicing the habit of debriefing fosters continuous improvement.
• The importance of starting small and practicing consistently.

Chapters:

1. (00:00) Opening the episode and introducing Jeff Bonner and Forces Brands USA Business of the Week: VetFest
2. (01:02) Jeff Bonner’s background as a fighter pilot and Marine officer
3. (03:19) Growing up with Top Gun, air shows, and the fighter pilot dream
4. (06:44) How naval aviation training and service needs shape career paths
5. (09:35) Transitioning from military service to airline captain
6. (10:29) Harvard, the Kennedy School, and postgraduate research
7. (13:27) Why experience alone does not improve performance
8. (15:22) The five minute daily debrief concept
9. (16:24) The original audience for the book: business leaders
10. (17:51) How the model expanded to athletes, healthcare, and personal leadership
11. (19:55) The GREAT model and common debrief mistakes
12. (22:49) The five steps: gratitude, goals, evaluation, anticipation, lessons learned
13. (25:17) Why Jeff wrote the book and why a book was necessary
14. (27:21) Why the debrief works best at the end of the day
15. (28:44) Gratitude and starting with “I’m glad to be here”
16. (29:11) Reviewing goals and asking what you are trying to do
17. (29:40) Evaluating what worked and what did not work
18. (30:10) Using visualization and mental preparation to anticipate tomorrow
19. (30:39) Taking time for one lesson learned
20. (32:10) Why the habit works because it is consistent and nonjudgmental
21. (34:22) The new edition of The Daily Debrief and what changed
22. (35:15) Recording keynotes to keep improving the message
23. (36:12) The model stays the same, but the applications keep expanding
24. (38:18) Why knowing the model is not enough without practice
25. (39:15) Introduction to VetFest

Resources:

• Jeff Bonner's Website - https://debriefadvantage.com/
• Support our community and purchase from an amazing businesses on Forces Brands USA for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.
• Register for the Veteran Social Summit 2026.
• Check out Vetfest if you’re in the Philadelphia area.
• Attend the C.R.A.F.T. event in Tampa. 

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In a world where the transition from military service to civilian life can be daunting, the stories of veteran entrepreneurs shine a light on resilience, innovation, and community. Recorded at the 2025 Army Navy Warrior Class Conference, this podcast episode showcases insightful conversations with veterans who have successfully navigated the journey from service to ownership. Join us as we delve into their experiences and learn valuable lessons for anyone looking to make a significant life transition.

The 2025 Army Navy Warrior Class Conference served as a vibrant hub for veteran entrepreneurs and supporters of veteran-led businesses. Julie, host of the podcast, opened the episode by expressing gratitude to the Patrick Murphy team for organizing such an impactful event. This conference created a space where veterans could connect, share their stories, and learn from one another, highlighting the importance of community in the entrepreneurial journey.

One of the key themes discussed during the podcast was the unique challenges that veterans face when transitioning to business ownership. Many veterans possess skills and discipline honed during their service, but translating those skills into the civilian workforce requires adaptation and courage. For instance, one veteran entrepreneur shared how the leadership skills developed in the military helped him navigate the complexities of running a business, emphasizing that the belief in their mission is what drives them forward.

Another poignant moment from the podcast was when a veteran discussed the importance of mentorship and networking. He highlighted how connecting with fellow veterans who have already made the leap into entrepreneurship provided invaluable guidance and support. This collaboration not only helped him avoid common pitfalls but also fostered a sense of camaraderie that is often missing in civilian life. 

The podcast also touched on the resources available for veterans looking to start their own businesses. Various organizations and programs are dedicated to supporting veteran entrepreneurs, providing everything from funding to training. By leveraging these resources, veterans can better equip themselves for the challenges ahead, ensuring they have the tools needed to succeed in their new ventures.
  
As we reflect on the inspiring stories shared during the podcast, it becomes clear that the path from service to ownership is not only possible but can also lead to fulfilling and successful careers. The insights provided by veteran entrepreneurs at the 2025 Army Navy Warrior Class Conference serve as a reminder of the resilience and ingenuity that veterans bring to the business world. Key takeaways from this episode include the importance of community, mentorship, and the utilization of available resources. For those considering a similar transition, remember that with determination and support, you too can forge your path to success.

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In Episode 23 of DogTags to Ownership, hosts Matt and Julie welcome Leroy Roberts—a dynamic veteran, leadership strategist, coach, author, and non-executive director. With nearly two decades of service spanning the Jamaica Constabulary Force and the British Army, Leroy brings a unique global perspective 

Leroy dives into:

• His transition from disciplined military service to becoming a sought-after C‑suite team leadership strategist
• How he’s harnessed military values to help organizations build high‑trust, high‑performance teams
• His journey into mentorship and financial inclusion through roles like non‑exec director at London Mutual Credit Union 

Whether you’re a veteran aiming to start a business or a leader looking to scale purposefully, you’ll find actionable insights on:

• Turning military-earned discipline into business discipline
• Building meaningful connections (and profitable ventures) from a foundation of character
• Mentorship, inclusion, and creating real-world impact

Tune in to learn how service doesn’t end—it evolves into belonging, leadership, and legacy.

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Summary:

Leadership, transition, and building AI systems that actually help veterans

Julie Austin and Matt Cain talk with Adam Peters, former Army infantryman, host of the Strategic Veteran Podcast, and founder of Studio Zero. The conversation centers on military transition, identity loss after service, and how Adam is using AI to build business systems and create new opportunities without adding payroll. In this episode, Adam shares the hard lessons from combat, medical retirement, a painful post-service reset, and the pivot that followed a transformational plant medicine experience in Peru. He also explains why he believes the future of veteran transition is entrepreneurship, mentorship, and practical AI tools.

Key  Topics:

• Veteran transition challenges and solutions
• The role of purpose, identity, and community in military transition
• How AI and automation can empower entrepreneurs
• Adam Peters' journey from military to AI innovator
• The importance of habits and mindset in success

Chapters:

00:00 Introduction to Adam Peters and his background
02:02 Military journey and transition out of service
09:03 Challenges in veteran transition and finding purpose
16:48 Transformational experience in Peru and spiritual insights
22:24 Reflections on combat deployments and mental health
36:46 Building a new identity and purpose post-military
44:37 AI and automation as tools for entrepreneurship
50:59 Final thoughts and Forces Brands USA Business of the Week 

Action items:

• Identify one skill, interest, or business idea that could become your next path.
• Audit your current routines and environment for clutter, friction, and wasted energy.
• If you are a transitioning service member, seek honest conversations with people who have already walked the path.
• Explore AI as a practical business tool, not just a trend.
• Take ownership of your identity, purpose, and community before chasing the next job.

Resources:

• Support our community and purchase from an amazing businesses on https://forcesbrands-usa.com/ for the #ReplaceOneChallenge
• We are a proud member of Heroes Media Group 
• Check us out on Wreaths Across America Radio on Thursday mornings at 7 am.

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Summary:

In this episode, Javier Guitron shares his unique journey from military service to successful real estate investing and risk management. He discusses the importance of strategic planning, continuous learning, and leveraging relationships to achieve financial independence and personal growth.

Key Topics:

• Military transition and career planning
• Real estate investing and property management
• Building relationships and leveraging networks

Chapters:

1. 00:00 Introduction to Javier Guitron
2. 02:20 Javier's Military Journey and Transition
3. 06:22 Real Estate Ventures and Lessons Learned
4. 14:28 The Importance of Education and Skills
5. 14:51 Catalyst for Real Estate Investment
6. 21:23 Building Relationships and Mentorship in Real Estate
7. 22:42 Unapologetic Authenticity
8. 22:59 Lessons from Loss
9. 23:45 Managing Properties and Life
10. 23:45 Transitioning to Risk Management
11. 23:51 Understanding 1099 vs W-2
12. 26:10 Advice for Aspiring Entrepreneurs
13. 27:46 Influential Voices in Business
14. 30:04 Making Your Bed: A Personal Touch

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