<![CDATA[The AI Product]]>I'm obsessed with how AI actually gets implemented in products. So I started talking to the people who've actually done it: founders, product people, and engineers, to get an inside look at how it works.

What actually happened. The results, the outcomes, the problems they ran into, the unexpected stuff nobody plans for, and what they learned from it, so people building AI features don't make the same mistakes.

]]>https://gocestojchevski.substack.com/Riverside.fm (https://riverside.com)Mon, 26 Oct 2026 18:27:04 GMTSat, 12 Sep 2026 22:26:09 GMT60Goce Stojcevski<p>I'm obsessed with how AI actually gets implemented in products. So I started talking to the people who've actually done it: founders, product people, and engineers, to get an inside look at how it works.</p><p>What actually happened. The results, the outcomes, the problems they ran into, the unexpected stuff nobody plans for, and what they learned from it, so people building AI features don't make the same mistakes.</p>episodicGoce Stojcevskistojcevskigoce123@gmail.comno<![CDATA[A 20-Year-Old Founder's Approach to AI Products | Filip Najdovski, EaseAccess24 ]]>Filip Najdovski co-founded EaseAccess24, a Swedish AI startup for digital accessibility, at 18, backed by T-Meet, a 25-year-old Swedish accessibility company. EaseAccess24 audits websites against WCAG standards and uses AI to fix what it finds, alongside a broader product line that includes AI-powered assistive tech for blind and deaf users.

This is the first episode of The AI Product, a show about how AI features actually fit into real products. I talk to founders, product people, and engineers who've actually done this and have experience with it. Every episode digs into the trials, the mistakes, the misconceptions, the unexpected, the actual product thinking and strategy behind the decisions, and how cost factors into building these features. The goal is to clear the mystique off "AI features" and figure out where they actually belong in software.

In this one, Filip and I get into:

  • Why EaseAccess24 built with LLMs first, then moved a chunk of that to rule-based fixes once they saw the cost and reliability tradeoffs
  • Why they moved from flat subscriptions to a credit-based pricing model, and how hard it was to actually cost out an AI feature per user
  • Why "AI slop" is the biggest trap in AI startups right now, and how they decide what's actually worth building
  • The internal tool he built in a weekend that now auto-summarizes meetings and pushes tasks straight to Jira
  • Hiring and talent in a small market like Macedonia
  • Founder time management, delegation, and why being blunt beats sugarcoating

Follow Filip!

Filip Najdovski: https://www.linkedin.com/in/filipnajdovski/
EaseAccess24: https://www.easeaccess24.com/

Follow me and my newsletter!

My Linkedin: https://www.linkedin.com/in/gocestojcevski/

Full breakdown and takeaways: https://gocestojchevski.substack.com/

Timestamps:
(00:35) Intro to EaseAccess24 and the scale of digital accessibility
(02:01) How the product works: audits, AI fixes, and the widget
(03:31) The EU Accessibility Act and who has to comply
(05:44) Co-founding at 18 and the Swedish parent company T-Meet
(09:03) Why it's not "just a compliance company"
(10:28) User research with people with disabilities, and the taxi story
(14:03) "AI slop" and building AI for the sake of it
(16:31) The AI feature stack, from audits to an unreleased product for deaf users
(18:33) Going backwards from LLMs to rule-based fixes
(22:32) Pricing AI when marginal cost isn't zero
(26:04) Why they moved to credits
(28:23) Deciding what's worth building, and the Miro example
(32:05) Designing for non-deterministic AI outputs
(34:59) Proactive vs. reactive AI, and the monitoring tool
(37:13) Onboarding B2B clients vs. designing for B2C users
(40:32) The hardest and most surprising parts of building with AI
(44:48) Testing without a dedicated QA team
(47:02) How AI changed sprint planning, and building internal tools overnight
(51:09) Bringing AI into legacy businesses
(52:36) Finding talent and hiring in a small market like Macedonia
(56:09) Why young people thrive in startups
(59:15) Age, timing, and a founder's daily rhythm
(62:00) Signal vs. noise, delegation, and ego
(68:25) Being blunt instead of sugarcoating

]]>41afc444-4fbc-49ed-9ef0-91668a9b994eWed, 16 Sep 2026 13:06:22 GMT<p>Filip Najdovski co-founded EaseAccess24, a Swedish AI startup for digital accessibility, at 18, backed by T-Meet, a 25-year-old Swedish accessibility company. EaseAccess24 audits websites against WCAG standards and uses AI to fix what it finds, alongside a broader product line that includes AI-powered assistive tech for blind and deaf users.</p><p></p><p>This is the first episode of <b>The AI Product</b>, a show about how AI features actually fit into real products. I talk to founders, product people, and engineers who've actually done this and have experience with it. Every episode digs into the trials, the mistakes, the misconceptions, the unexpected, the actual product thinking and strategy behind the decisions, and how cost factors into building these features. The goal is to clear the mystique off "AI features" and figure out where they actually belong in software.</p><p></p><p>In this one, Filip and I get into:</p><ul><li>Why EaseAccess24 built with LLMs first, then moved a chunk of that to rule-based fixes once they saw the cost and reliability tradeoffs</li><li>Why they moved from flat subscriptions to a credit-based pricing model, and how hard it was to actually cost out an AI feature per user</li><li>Why "AI slop" is the biggest trap in AI startups right now, and how they decide what's actually worth building</li><li>The internal tool he built in a weekend that now auto-summarizes meetings and pushes tasks straight to Jira</li><li>Hiring and talent in a small market like Macedonia</li><li>Founder time management, delegation, and why being blunt beats sugarcoating</li></ul><p></p><p>Follow Filip!</p><p>Filip Najdovski: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/filipnajdovski/" target="_blank"><b>https://www.linkedin.com/in/filipnajdovski/</b></a><br />EaseAccess24: <a rel="noopener noreferrer nofollow" href="https://www.easeaccess24.com/" target="_blank"><b>https://www.easeaccess24.com/</b></a></p><p></p><p>Follow me and my newsletter!</p><p>My Linkedin: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gocestojcevski/" target="_blank"><b>https://www.linkedin.com/in/gocestojcevski/</b></a></p><p>Full breakdown and takeaways: <a rel="noopener noreferrer nofollow" href="https://gocestojchevski.substack.com/" target="_blank"><b>https://gocestojchevski.substack.com/</b></a></p><p></p><p><b>Timestamps:</b><br />(00:35) Intro to EaseAccess24 and the scale of digital accessibility<br />(02:01) How the product works: audits, AI fixes, and the widget<br />(03:31) The EU Accessibility Act and who has to comply<br />(05:44) Co-founding at 18 and the Swedish parent company T-Meet<br />(09:03) Why it's not "just a compliance company"<br />(10:28) User research with people with disabilities, and the taxi story<br />(14:03) "AI slop" and building AI for the sake of it<br />(16:31) The AI feature stack, from audits to an unreleased product for deaf users<br />(18:33) Going backwards from LLMs to rule-based fixes<br />(22:32) Pricing AI when marginal cost isn't zero<br />(26:04) Why they moved to credits<br />(28:23) Deciding what's worth building, and the Miro example<br />(32:05) Designing for non-deterministic AI outputs<br />(34:59) Proactive vs. reactive AI, and the monitoring tool<br />(37:13) Onboarding B2B clients vs. designing for B2C users<br />(40:32) The hardest and most surprising parts of building with AI<br />(44:48) Testing without a dedicated QA team<br />(47:02) How AI changed sprint planning, and building internal tools overnight<br />(51:09) Bringing AI into legacy businesses<br />(52:36) Finding talent and hiring in a small market like Macedonia<br />(56:09) Why young people thrive in startups<br />(59:15) Age, timing, and a founder's daily rhythm<br />(62:00) Signal vs. noise, delegation, and ego<br />(68:25) Being blunt instead of sugarcoating</p>no01:07:351A 20-Year-Old Founder's Approach to AI Products | Filip Najdovski, EaseAccess24 full