<![CDATA[The PPC Mastery Podcast]]>Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.

Presented by Bob Meijer & Miles McNair — founders of PPC Mastery. 

Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.

Whenever you're ready, here's how we can help you:

Join our free Discord community here: https://www.ppcmastery.com/community 

Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blog 

]]>https://app.springcast.fm/podcast/the-ppc-mastery-podcastRiverside.fm (https://riverside.com)Tue, 03 Nov 2026 19:05:24 GMTFri, 23 Oct 2026 10:32:50 GMT60Miles McNair & Bob Meijer<p>Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.</p><p>Presented by <a href="https://www.linkedin.com/in/bmmeijer/" rel="noopener noreferrer nofollow" target="_blank">Bob Meijer</a> &amp; <a href="https://www.linkedin.com/in/milesmcnair/" rel="noopener noreferrer nofollow" target="_blank">Miles McNair</a> — founders of <a href="https://www.ppcmastery.com/" rel="noopener noreferrer nofollow" target="_blank">PPC Mastery</a>. </p><p>Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.</p><p>Whenever you're ready, here's how we can help you:</p><p>Join our free Discord community here: <a href="https://www.ppcmastery.com/community" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/community</a> </p><p>Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): <a href="https://www.ppcmastery.com/blog" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/blog</a> </p> episodicMiles McNair & Bob Meijermiles@mcnaironline.comno<![CDATA[How to do a week's worth of Google Ads work in 1 day with AI]]>Join The PPC Hub and get PPC OS: https://www.ppcmastery.com/hub

My co-founder Bob Meijer did a week's worth of work in 1 day with PPC OS (our AI-powered operating system for Google Ads). He started working for a new ecom client and finished his audit in +/- 45 minutes.

He shows every PPC OS skill he ran in Claude Code to audit, restructure, and optimize the account with the power of AI. Plus the 3 mistakes AI made, and how he caught and fixed them.

Timestamps:
00:00 Intro
04:47 What PPC OS is
07:29 Running the audit
14:21 Day two: optimizing
22:25 45 minutes vs a day
25:02 3 mistakes AI made
30:09 Prioritizing the findings
33:45 Building ads and feeds
40:09 Running skills in parallel

Guest
- Bob Meijer: https://www.linkedin.com/in/bmmeijer/

Links
- The PPC Hub: https://www.ppcmastery.com/hub
- PPC OS: https://www.ppcmastery.com/ppcos
- The PPC Edge (newsletter): https://www.ppcmastery.com/newsletter
- Website: https://www.ppcmastery.com
- Miles on LinkedIn: https://www.linkedin.com/in/milesmcnair/
- Subscribe on YouTube: https://www.youtube.com/@milesppc

]]>cd6fe3ff-b46a-440c-bd84-20f99dd09a89Mon, 02 Nov 2026 11:00:00 GMT<p>Join The PPC Hub and get PPC OS: <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow">https://www.ppcmastery.com/hub</a></p><p>My co-founder Bob Meijer did a week's worth of work in 1 day with PPC OS (our AI-powered operating system for Google Ads). He started working for a new ecom client and finished his audit in +/- 45 minutes.</p><p>He shows every PPC OS skill he ran in Claude Code to audit, restructure, and optimize the account with the power of AI. Plus the 3 mistakes AI made, and how he caught and fixed them.</p><p>Timestamps:<br />00:00 Intro<br />04:47 What PPC OS is<br />07:29 Running the audit<br />14:21 Day two: optimizing<br />22:25 45 minutes vs a day<br />25:02 3 mistakes AI made<br />30:09 Prioritizing the findings<br />33:45 Building ads and feeds<br />40:09 Running skills in parallel</p><p>Guest<br />- Bob Meijer: <a href="https://www.linkedin.com/in/bmmeijer/" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/bmmeijer/</a></p><p>Links<br />- The PPC Hub: <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow">https://www.ppcmastery.com/hub</a><br />- PPC OS: <a href="https://www.ppcmastery.com/ppcos" rel="noopener noreferrer nofollow">https://www.ppcmastery.com/ppcos</a><br />- The PPC Edge (newsletter): <a href="https://www.ppcmastery.com/newsletter" rel="noopener noreferrer nofollow">https://www.ppcmastery.com/newsletter</a><br />- Website: <a href="https://www.ppcmastery.com" rel="noopener noreferrer nofollow">https://www.ppcmastery.com</a><br />- Miles on LinkedIn: <a href="https://www.linkedin.com/in/milesmcnair/" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/milesmcnair/</a><br />- Subscribe on YouTube: <a href="https://www.youtube.com/@milesppc" rel="noopener noreferrer nofollow">https://www.youtube.com/@milesppc</a></p>no00:47:1447How to do a week's worth of Google Ads work in 1 day with AIfull<![CDATA[E04 - High impact First Party data segments for audience signals - The PPC Mastery Podcast]]>In this episode, we give you some high-impact first-party data segment ideas for Lead Gen, SaaS, and Ecommerce that can be used for your audience signals.

]]>https://app.springcast.fm/18828/the-ppc-mastery-podcast-e4-high-impact-first-party-data-segments-for-audience-signalshttps://app.springcast.fm/18828/the-ppc-mastery-podcast-e4-high-impact-first-party-data-segments-for-audience-signalsMon, 28 Aug 2023 05:00:00 GMT<p>In this episode, we give you some high-impact first-party data segment ideas for Lead Gen, SaaS, and Ecommerce that can be used for your audience signals.</p> no00:20:434E04 - High impact First Party data segments for audience signals - The PPC Mastery Podcastfull<![CDATA[E11 - The origin story of our free Discord community - The PPC Mastery Podcast]]>In this episode, we dive into how our free Google Ads Discord community came about. 

]]>https://app.springcast.fm/18828/e11-the-origin-story-of-our-discord-community-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e11-the-origin-story-of-our-discord-community-the-ppc-mastery-podcastWed, 13 Sep 2023 05:00:00 GMT<p>In this episode, we dive into how our free Google Ads Discord community came about. </p> no00:32:2811E11 - The origin story of our free Discord community - The PPC Mastery Podcastfull<![CDATA[Bob Meijer — Modern-Day Search: best practices to drive results with Search campaigns | Ep 20]]>In this episode, Bob shares the “Modern-Day Search” framework to drive results with Search campaigns.

Search has changed a lot over the years and what worked in the past is no longer a guarantee for success.

Find out how to properly set up your Search campaigns. This episode is full of gems, enjoy!


About Bob Meijer:

Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co-Founder at PPC Mastery!

Follow Bob on LinkedIn: https://www.linkedin.com/in/bmmeijer/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

]]>https://app.springcast.fm/18828/bob-meijer-modern-day-search-best-practices-to-drive-results-with-search-campaigns-ep-20https://app.springcast.fm/18828/bob-meijer-modern-day-search-best-practices-to-drive-results-with-search-campaigns-ep-20Wed, 14 Aug 2024 04:30:00 GMT<p>In this episode, Bob shares the “Modern-Day Search” framework to drive results with Search campaigns.</p><p>Search has changed a lot over the years and what worked in the past is no longer a guarantee for success.</p><p>Find out how to properly set up your Search campaigns. This episode is full of gems, enjoy!</p><p><br /></p><p>About Bob Meijer:</p><p>Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co-Founder at PPC Mastery!</p><p>Follow Bob on LinkedIn: <a href="https://www.linkedin.com/in/bmmeijer/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/bmmeijer/</a></p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: <a href="https://www.ppcmastery.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/newsletter</a></p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a></p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 YouTube: <a href="https://www.youtube.com/@ppcmasterycom" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/@ppcmasterycom</a></p><p>🎙️ Spotify: <a href="https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1" rel="noopener noreferrer nofollow" target="_blank">https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1</a></p><p>🍎 Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137" rel="noopener noreferrer nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</a></p> no00:43:46120Bob Meijer — Modern-Day Search: best practices to drive results with Search campaigns | Ep 20full<![CDATA[E03 - How to get Google Ads clients - The PPC Mastery Podcast]]>Welcome to E3 of The PPC Mastery Podcast! In this episode, we zoom in on how Miles and I got our first clients and how we grew our freelance business.

]]>https://app.springcast.fm/18828/the-ppc-mastery-podcast-e3-how-we-got-our-first-clientshttps://app.springcast.fm/18828/the-ppc-mastery-podcast-e3-how-we-got-our-first-clientsWed, 23 Aug 2023 05:00:00 GMT<p>Welcome to E3 of The PPC Mastery Podcast! In this episode, we zoom in on how Miles and I got our first clients and how we grew our freelance business.</p> no00:32:053E03 - How to get Google Ads clients - The PPC Mastery Podcastfull<![CDATA[E12 - Land your Dream Clients by focusing on their Dream Outcomes - The PPC Mastery Podcast]]>In this episode, we dive into how you can craft irresistible offers with our DREAM framework - Land your dream clients by focusing on their dream outcomes.

]]>https://app.springcast.fm/18828/e12-land-your-dream-clients-by-focusing-on-their-dream-outcomes-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e12-land-your-dream-clients-by-focusing-on-their-dream-outcomes-the-ppc-mastery-podcastFri, 15 Sep 2023 05:00:00 GMT<p>In this episode, we dive into how you can craft irresistible offers with our DREAM framework - Land your dream clients by focusing on their dream outcomes.</p> no00:33:2712E12 - Land your Dream Clients by focusing on their Dream Outcomes - The PPC Mastery Podcastfull<![CDATA[E01 - Welcome - The PPC Mastery Podcast]]>Welcome to the first episode of The PPC Mastery Podcast! In this short episode we'd like to explain what you can expect from us in the near future. Let's roll!

]]>https://app.springcast.fm/18828/the-ppc-mastery-podcast-e1-welcomehttps://app.springcast.fm/18828/the-ppc-mastery-podcast-e1-welcomeWed, 16 Aug 2023 05:30:00 GMT<p>Welcome to the first episode of The PPC Mastery Podcast! In this short episode we'd like to explain what you can expect from us in the near future. Let's roll!</p> no00:02:421E01 - Welcome - The PPC Mastery Podcastfull<![CDATA[E06 - Miles' morning routine for PPC success - The PPC Mastery Podcast]]>Miles explains how he intentionally plans out his day for maximum results for his clients and PPC Mastery and why his morning routine is so important. Own the morning, own the day.

]]>https://app.springcast.fm/18828/miles-morning-routine-for-ppc-successhttps://app.springcast.fm/18828/miles-morning-routine-for-ppc-successFri, 01 Sep 2023 05:00:00 GMT<p>Miles explains how he intentionally plans out his day for maximum results for his clients and PPC Mastery and why his morning routine is so important. Own the morning, own the day.</p> no00:11:356E06 - Miles&#039; morning routine for PPC success - The PPC Mastery Podcastfull<![CDATA[E07 - What goals are you working towards? - The PPC Mastery Podcast]]>Miles answers a question from Bernt Muurling: “What do you want to achieve? What goal are you working towards?”

Got a question? Submit here and we might answer it in a future episode: https://www.ppcmastery.com/podcast

]]>https://app.springcast.fm/18828/e07-what-goals-are-you-working-towards-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e07-what-goals-are-you-working-towards-the-ppc-mastery-podcastMon, 04 Sep 2023 05:00:00 GMT<p>Miles answers a question from Bernt Muurling: “What do you want to achieve? What goal are you working towards?”</p><p>Got a question? Submit here and we might answer it in a future episode: https://www.ppcmastery.com/podcast</p> no00:14:217E07 - What goals are you working towards? - The PPC Mastery Podcastfull<![CDATA[E08 - An introduction to Demand Gen - The PPC Mastery Podcast]]>In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen. What is it, how does it work, and for whom is it for? Let's find out!

]]>https://app.springcast.fm/18828/e08-demand-gen-campaigns-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e08-demand-gen-campaigns-the-ppc-mastery-podcastWed, 06 Sep 2023 05:00:00 GMT<p>In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen. What is it, how does it work, and for whom is it for? Let's find out!</p> no00:25:348E08 - An introduction to Demand Gen - The PPC Mastery Podcastfull<![CDATA[E02 - How It All Started - The PPC Mastery Podcast]]>Welcome to the second episode of The PPC Mastery Podcast! In this podcast we'll touch on how it all started, how we became Google Ads specialists, how and when we started freelancing, how we met and how PPC Mastery was born. Let's dive in!

]]>https://app.springcast.fm/18828/the-ppc-mastery-podcast-e2-how-it-all-startedhttps://app.springcast.fm/18828/the-ppc-mastery-podcast-e2-how-it-all-startedWed, 16 Aug 2023 05:30:00 GMT<p>Welcome to the second episode of The PPC Mastery Podcast! In this podcast we'll touch on how it all started, how we became Google Ads specialists, how and when we started freelancing, how we met and how PPC Mastery was born. Let's dive in!</p> no00:49:352E02 - How It All Started - The PPC Mastery Podcastfull<![CDATA[E10 - Why Miles likes to work for E-commerce clients only - The PPC Mastery Podcast]]>Miles answers a question from Thomas Eccel: “Why do you only work with Ecom accounts and not Lead Gen? And what’s your favorite ecom target metric to optimize towards?”

]]>https://app.springcast.fm/18828/e08-why-miles-likes-to-work-for-e-commerce-clients-only-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e08-why-miles-likes-to-work-for-e-commerce-clients-only-the-ppc-mastery-podcastMon, 11 Sep 2023 05:00:00 GMT<p>Miles answers a question from Thomas Eccel: “Why do you only work with Ecom accounts and not Lead Gen? And what’s your favorite ecom target metric to optimize towards?”</p> no00:09:4410E10 - Why Miles likes to work for E-commerce clients only - The PPC Mastery Podcastfull<![CDATA[E15 - How to create high-converting landing pages - The PPC Mastery Podcast]]>In this episode, Bob discusses how to create high-converting landing pages for Lead Gen & SaaS clients, incorporating the DREAM framework.

]]>https://app.springcast.fm/18828/e15-how-to-create-high-converting-landing-pages-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e15-how-to-create-high-converting-landing-pages-the-ppc-mastery-podcastFri, 22 Sep 2023 05:00:00 GMT<p>In this episode, Bob discusses how to create high-converting landing pages for Lead Gen &amp; SaaS clients, incorporating the DREAM framework.</p> no00:50:4415E15 - How to create high-converting landing pages - The PPC Mastery Podcastfull<![CDATA[Becoming an AI-first Google Ads Specialist with Cindy Ebner]]>Join The AI Agent Challenge: launch agents for Google Ads in 5 days: https://www.ppcmastery.com/ai 

Cindy Ebner runs the PPC department at a German search marketing agency working with finance and insurance clients. Three people, a lot of accounts, and no plan to hire — because AI agents took over most of the execution.

I sat down with her to go through the whole journey. She started in SEO on the content side, taught herself Google Ads on the job, and had never touched a terminal before last November. Now her team builds campaigns in minutes, runs audits with agents, and every specialist owns their own clients end to end.

We covered how she got there, what her week actually looks like now, what her team does differently, and the mistakes that cost her when she trusted the output too quickly.


What we get into:

✅ The one week her founder gave the whole team to do nothing but play with ChatGPT, and the prompt book that came out of it

✅ How campaign build time went from 8 hours to 6, to 3–4, to minutes

✅ The setup wall: "what is a terminal, and why can't I just use the app?"

✅ Turning SOPs you already have into skills your agents can run

✅ Her Monday planning skill: inbox plus Trello in, a finished team board out, 20 minutes later

✅ Why she blocks one hour a week just to develop her setup

✅ How the strategist/executor split disappeared, and what it did for her team's confidence in client calls

✅ The services they can offer now that they couldn't before: tracking, CRO, landing pages, offers, and AI Overview visibility

✅ What went wrong when she sent an agent's output to a client without checking it

✅ How careful to be with write access to a live account

✅ Her advice if you're curious about agents but not convinced yet


Timestamps:

00:00 Intro: who Cindy is and why she's on

00:50 From SEO content to running the PPC department

02:10 Three people on PPC, and why they didn't have to hire

03:10 The week her founder told the team to stop working and play with ChatGPT

05:20 Prompt books, SOPs, and presenting the process at OMR

07:10 Building their own campaign setup tool with Make and n8n

08:50 8 hours, then 6, then 3–4, then minutes

09:30 The Mike Rhodes video that made her buy the course on the spot

10:30 "What is a terminal?" — getting through the setup

11:30 Turning existing SOPs into skills

12:50 Building skills from The PPC Hub knowledge base

13:20 Friends of Search, and the full circle moment with Bob

15:00 What she'd say to anyone who thinks they're not technical enough

16:20 Why it never stops: new capabilities every week

17:40 A sneak peek at her PPC Summit talk

18:05 The Monday planning skill: email, Trello, and a finished board

20:00 Morning and evening check-ins with her setup

20:15 Block one hour a week to develop your own OS

21:10 The skills they use daily, and why the tracking specialist changed client conversations

21:50 The sanity check: nothing slips through anymore

23:10 The strategist vs executor split is gone

26:35 How the team took it, and how Jenny went from avoiding calls to leading them

28:55 Why the person doing the work should be the person on the call

29:25 New services they can sell now: tracking, CRO, landing pages, offers, GEO

32:40 The struggles: over-trusting the output, and the CTA that was actually there

34:20 Write access to a live account, and starting soft with negative keywords

35:30 Why long sessions produce more mistakes, and why dry runs matter

36:40 Advice if you're curious about agents but skeptical

38:50 Where to find Cindy


Cindy is speaking at The PPC Summit in Lisbon next month, where she's showing a full week inside an AI-first agency. She's also happy to be a sparring partner if you're getting started — find her on LinkedIn.


Follow Cindy: https://www.linkedin.com/in/cindy-ebner-479327153/

The PPC Summit, Lisbon: https://www.theppcsummit.com

The PPC Hub: https://www.ppcmastery.com/hub

]]>https://app.springcast.fm/18828/becoming-an-ai-first-google-ads-specialist-with-cindy-ebnerhttps://app.springcast.fm/18828/becoming-an-ai-first-google-ads-specialist-with-cindy-ebnerWed, 26 Aug 2026 04:15:00 GMT<p>Join The AI Agent Challenge: launch agents for Google Ads in 5 days: https://www.ppcmastery.com/ai </p><p>Cindy Ebner runs the PPC department at a German search marketing agency working with finance and insurance clients. Three people, a lot of accounts, and no plan to hire — because AI agents took over most of the execution.</p><p>I sat down with her to go through the whole journey. She started in SEO on the content side, taught herself Google Ads on the job, and had never touched a terminal before last November. Now her team builds campaigns in minutes, runs audits with agents, and every specialist owns their own clients end to end.</p><p>We covered how she got there, what her week actually looks like now, what her team does differently, and the mistakes that cost her when she trusted the output too quickly.</p><p><br /></p><p>What we get into:</p><p>✅ The one week her founder gave the whole team to do nothing but play with ChatGPT, and the prompt book that came out of it</p><p>✅ How campaign build time went from 8 hours to 6, to 3–4, to minutes</p><p>✅ The setup wall: "what is a terminal, and why can't I just use the app?"</p><p>✅ Turning SOPs you already have into skills your agents can run</p><p>✅ Her Monday planning skill: inbox plus Trello in, a finished team board out, 20 minutes later</p><p>✅ Why she blocks one hour a week just to develop her setup</p><p>✅ How the strategist/executor split disappeared, and what it did for her team's confidence in client calls</p><p>✅ The services they can offer now that they couldn't before: tracking, CRO, landing pages, offers, and AI Overview visibility</p><p>✅ What went wrong when she sent an agent's output to a client without checking it</p><p>✅ How careful to be with write access to a live account</p><p>✅ Her advice if you're curious about agents but not convinced yet</p><p><br /></p><p>Timestamps:</p><p>00:00 Intro: who Cindy is and why she's on</p><p>00:50 From SEO content to running the PPC department</p><p>02:10 Three people on PPC, and why they didn't have to hire</p><p>03:10 The week her founder told the team to stop working and play with ChatGPT</p><p>05:20 Prompt books, SOPs, and presenting the process at OMR</p><p>07:10 Building their own campaign setup tool with Make and n8n</p><p>08:50 8 hours, then 6, then 3–4, then minutes</p><p>09:30 The Mike Rhodes video that made her buy the course on the spot</p><p>10:30 "What is a terminal?" — getting through the setup</p><p>11:30 Turning existing SOPs into skills</p><p>12:50 Building skills from The PPC Hub knowledge base</p><p>13:20 Friends of Search, and the full circle moment with Bob</p><p>15:00 What she'd say to anyone who thinks they're not technical enough</p><p>16:20 Why it never stops: new capabilities every week</p><p>17:40 A sneak peek at her PPC Summit talk</p><p>18:05 The Monday planning skill: email, Trello, and a finished board</p><p>20:00 Morning and evening check-ins with her setup</p><p>20:15 Block one hour a week to develop your own OS</p><p>21:10 The skills they use daily, and why the tracking specialist changed client conversations</p><p>21:50 The sanity check: nothing slips through anymore</p><p>23:10 The strategist vs executor split is gone</p><p>26:35 How the team took it, and how Jenny went from avoiding calls to leading them</p><p>28:55 Why the person doing the work should be the person on the call</p><p>29:25 New services they can sell now: tracking, CRO, landing pages, offers, GEO</p><p>32:40 The struggles: over-trusting the output, and the CTA that was actually there</p><p>34:20 Write access to a live account, and starting soft with negative keywords</p><p>35:30 Why long sessions produce more mistakes, and why dry runs matter</p><p>36:40 Advice if you're curious about agents but skeptical</p><p>38:50 Where to find Cindy</p><p><br /></p><p>Cindy is speaking at The PPC Summit in Lisbon next month, where she's showing a full week inside an AI-first agency. She's also happy to be a sparring partner if you're getting started — find her on LinkedIn.</p><p><br /></p><p>Follow Cindy: https://www.linkedin.com/in/cindy-ebner-479327153/</p><p>The PPC Summit, Lisbon: https://www.theppcsummit.com</p><p>The PPC Hub: https://www.ppcmastery.com/hub</p> no00:39:28144Becoming an AI-first Google Ads Specialist with Cindy Ebnerfull<![CDATA[Don't trust Google Ads data — use this metric instead (w/ Caterina Mariani) | Ep 33]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit


Follow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/caterina-mariani/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub


Chapters:

00:00 Introduction to Google Ads Perspectives

01:21 Caterina's Journey in Google Ads

02:44 The Importance of Metrics Beyond Google Ads

06:52 Understanding MER, AOV, and Customer Acquisition Costs

10:49 Educating Clients on Metrics That Matter

12:49 Incrementality Over Fluff in Advertising

15:41 Cross-Channel Strategies for E-Commerce Success

19:44 The Role of Logistics in E-Commerce Growth

21:01 Reporting Metrics That Drive Business Decisions

24:35 Rapid Fire Questions and Final Thoughts

]]>https://app.springcast.fm/18828/dont-trust-google-ads-data-use-this-metric-instead-w-caterina-mariani-ep-33https://app.springcast.fm/18828/dont-trust-google-ads-data-use-this-metric-instead-w-caterina-mariani-ep-33Wed, 26 Feb 2025 05:10:00 GMT<p>🎁 Get your free Google Ads Audit Templates: <a href="https://www.ppcmastery.com/audit" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/audit</a></p><p><br /></p><p>Follow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/caterina-mariani/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub</p><p><br /></p><p>Chapters:</p><p>00:00 Introduction to Google Ads Perspectives</p><p>01:21 Caterina's Journey in Google Ads</p><p>02:44 The Importance of Metrics Beyond Google Ads</p><p>06:52 Understanding MER, AOV, and Customer Acquisition Costs</p><p>10:49 Educating Clients on Metrics That Matter</p><p>12:49 Incrementality Over Fluff in Advertising</p><p>15:41 Cross-Channel Strategies for E-Commerce Success</p><p>19:44 The Role of Logistics in E-Commerce Growth</p><p>21:01 Reporting Metrics That Drive Business Decisions</p><p>24:35 Rapid Fire Questions and Final Thoughts</p> no00:31:17133Don&#039;t trust Google Ads data — use this metric instead (w/ Caterina Mariani) | Ep 33full<![CDATA[+77% Google Ads conversions with irresistible offers (w/ Lol Lowe) | EP 39]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit


Follow Lol Lowe on LinkedIn: https://www.linkedin.com/in/lollowe/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub


Chapters:

00:00 Introduction and Irresistible Offers

00:38 Welcome to the PPC Mastery Podcast

01:15 Spotlight on Lol: Inspiring The PPC Hub

02:19 Lol's Journey and Client Success Stories

03:21 Deep Dive into Irresistible Offers

04:40 Case Study: Personal Training Business

06:41 Case Study: Coffee Subscription Business

14:20 Results and Impact of Irresistible Offers

17:50 Challenges and Client Conversations

22:10 Freelancing and The PPC Hub Community

30:44 Final Thoughts and Advice for PPC Experts

31:22 Closing Remarks and How to Stay Connected


]]>https://app.springcast.fm/18828/77-google-ads-conversions-with-irresistible-offers-w-lol-lowe-ep-39https://app.springcast.fm/18828/77-google-ads-conversions-with-irresistible-offers-w-lol-lowe-ep-39Mon, 02 Jun 2025 04:15:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p><br /></p><p>Follow Lol Lowe on LinkedIn: https://www.linkedin.com/in/lollowe/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub</p><p><br /></p><p>Chapters:</p><p>00:00 Introduction and Irresistible Offers</p><p>00:38 Welcome to the PPC Mastery Podcast</p><p>01:15 Spotlight on Lol: Inspiring The PPC Hub</p><p>02:19 Lol's Journey and Client Success Stories</p><p>03:21 Deep Dive into Irresistible Offers</p><p>04:40 Case Study: Personal Training Business</p><p>06:41 Case Study: Coffee Subscription Business</p><p>14:20 Results and Impact of Irresistible Offers</p><p>17:50 Challenges and Client Conversations</p><p>22:10 Freelancing and The PPC Hub Community</p><p>30:44 Final Thoughts and Advice for PPC Experts</p><p>31:22 Closing Remarks and How to Stay Connected</p><p><br /></p> no00:33:00139+77% Google Ads conversions with irresistible offers (w/ Lol Lowe) | EP 39full<![CDATA[John Moran — You can't trust Google Ads data (do this instead) | Ep 19]]>In this episode, John Moran shares why you can’t trust Google Ads data, and how to scale your campaigns instead. This episode is full of gems, enjoy!


About John Moran:

John is one of the smartest minds in the PPC industry. He is the Co-Founder of Solutions8 and Chief Strategist at Tier11.

Follow John Moran on LinkedIn.


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists.

Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube

🎙️ Spotify

🍎 Apple Podcasts

]]>https://app.springcast.fm/18828/you-cant-trust-google-ads-data-do-this-instead-with-john-moran-ep-19https://app.springcast.fm/18828/you-cant-trust-google-ads-data-do-this-instead-with-john-moran-ep-19Wed, 07 Aug 2024 04:30:00 GMT<p>In this episode, John Moran shares why you can’t trust Google Ads data, and how to scale your campaigns instead. This episode is full of gems, enjoy!</p><p><br /></p><p>About John Moran:</p><p>John is one of the smartest minds in the PPC industry. He is the Co-Founder of Solutions8 and Chief Strategist at Tier11.</p><p><a href="https://www.linkedin.com/in/johnmorangads/" rel="noopener noreferrer nofollow" target="_blank">Follow John Moran on LinkedIn</a>.</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: <a href="https://www.ppcmastery.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/newsletter</a></p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists.</p><p>Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a></p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 <a href="https://www.youtube.com/@ppcmasterycom" rel="noopener noreferrer nofollow" target="_blank">YouTube</a></p><p>🎙️ <a href="https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1" rel="noopener noreferrer nofollow" target="_blank">Spotify</a></p><p>🍎 <a href="https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137" rel="noopener noreferrer nofollow" target="_blank">Apple Podcasts</a></p> no00:51:50119John Moran — You can&#039;t trust Google Ads data (do this instead) | Ep 19full<![CDATA[Frederik Boysen — How to optimize for Profit with Google Ads | Ep 26]]>In this episode, Frederik Boysen explains why it’s so important to track and optimize for profit, not just revenue. This episode is full of gems, enjoy!


About Frederik Boysen:

Frederik Boysen is the founder of ProfitMetrics, a tool that specializes in tracking (gross) profit for ecom brands.


- Follow Frederik on LinkedIn: https://www.linkedin.com/in/frederik-boysen-607ab444/ 

- Get a free trial of ProfitMetrics: https://profitmetrics.io/ 


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom 

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 

]]>https://app.springcast.fm/18828/frederik-boysen-how-to-optimize-for-profit-with-google-ads-ep-26https://app.springcast.fm/18828/frederik-boysen-how-to-optimize-for-profit-with-google-ads-ep-26Wed, 25 Sep 2024 04:30:00 GMT<p>In this episode, Frederik Boysen explains why it’s so important to track and optimize for profit, not just revenue. This episode is full of gems, enjoy!</p><p><br /></p><p>About Frederik Boysen:</p><p>Frederik Boysen is the founder of ProfitMetrics, a tool that specializes in tracking (gross) profit for ecom brands.</p><p><br /></p><p>- Follow Frederik on LinkedIn: <a href="https://www.linkedin.com/in/frederik-boysen-607ab444/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/frederik-boysen-607ab444/</a> </p><p>- Get a free trial of ProfitMetrics: <a href="https://profitmetrics.io/" rel="noopener noreferrer nofollow" target="_blank">https://profitmetrics.io/</a> </p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: <a href="https://www.ppcmastery.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/newsletter</a> </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a> </p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 YouTube: <a href="https://www.youtube.com/@ppcmasterycom" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/@ppcmasterycom</a> </p><p>🎙️ Spotify: <a href="https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1" rel="noopener noreferrer nofollow" target="_blank">https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1</a> </p><p>🍎 Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137" rel="noopener noreferrer nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</a> </p> no00:44:52126Frederik Boysen — How to optimize for Profit with Google Ads | Ep 26full<![CDATA[E18 - How to build a business you actually like (interview with Kirk Williams) - The PPC Mastery Podcast]]>Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.

In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.

Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").

Follow Kirk here:

- Follow Kirk on LinkedIn

- Follow Kirk on X

- Read his blog at ZATO Marketing

- Grab his book "Stop the Scale, Building a Digital Agency You Actually Like"


Subscribe to The PPC Edge

Get advanced Google Ads tips in your mailbox every Monday: https://www.ppcmastery.com/blog


Subscribe to The PPC Mastery Podcast

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🔍 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAuc3ByaW5nY2FzdC5mbS9wb2RjYXN0LXhtbC8xODgyOA

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

]]>https://app.springcast.fm/18828/e18-how-to-build-a-business-you-actually-like-interview-with-kirk-williams-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e18-how-to-build-a-business-you-actually-like-interview-with-kirk-williams-the-ppc-mastery-podcastThu, 28 Dec 2023 06:00:00 GMT<p>Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.</p><p>In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.</p><p><a href="https://www.youtube.com/watch?v=nqNBgMqpEzI" rel="noopener noreferrer nofollow" target="_blank">Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").</a></p><p>Follow Kirk here:</p><p>- <a href="https://www.linkedin.com/in/ppckirk/" rel="noopener noreferrer nofollow" target="_blank">Follow Kirk on LinkedIn</a></p><p>- <a href="https://twitter.com/PPCKirk" rel="noopener noreferrer nofollow" target="_blank">Follow Kirk on X</a></p><p>- <a href="https://zatomarketing.com/" rel="noopener noreferrer nofollow" target="_blank">Read his blog at ZATO Marketing</a></p><p>- <a href="https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B0C51CPYFT/ref=sr_1_2?crid=QSXOPX5EPJDL&amp;keywords=kirk+williams&amp;qid=1703706549&amp;sprefix=kirk+willi%2Caps%2C352&amp;sr=8-2" rel="noopener noreferrer nofollow" target="_blank">Grab his book "Stop the Scale, Building a Digital Agency You Actually Like"</a></p><p><br /></p><p>Subscribe to The PPC Edge</p><p>Get advanced Google Ads tips in your mailbox every Monday: <a href="https://www.ppcmastery.com/blog" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/blog</a><a href="https://www.ppcmastery.com/blog" rel="noopener noreferrer nofollow" target="_blank"></a></p><p><br />Subscribe to The PPC Mastery Podcast</p><p>📺 YouTube: https://www.youtube.com/@ppcmasterycom</p><p>🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1</p><p>🔍 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAuc3ByaW5nY2FzdC5mbS9wb2RjYXN0LXhtbC8xODgyOA</p><p>🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</p> no00:55:3118E18 - How to build a business you actually like (interview with Kirk Williams) - The PPC Mastery Podcastfull<![CDATA[Advanced onboarding: the secret to next-level client results | Scaling with Bob EP2]]>Download the list of questions here: https://drive.google.com/file/d/1rVoTjdGKq2QwxQJ7729az5u7FS-lpTQM/view?usp=sharing


🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

]]>https://app.springcast.fm/18828/advanced-onboarding-the-secret-to-next-level-client-results-scaling-with-bob-ep2https://app.springcast.fm/18828/advanced-onboarding-the-secret-to-next-level-client-results-scaling-with-bob-ep2Tue, 02 Sep 2025 04:15:00 GMT<p>Download the list of questions here: https://drive.google.com/file/d/1rVoTjdGKq2QwxQJ7729az5u7FS-lpTQM/view?usp=sharing</p><p><br /></p><p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p>In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub</p> no00:33:35142Advanced onboarding: the secret to next-level client results | Scaling with Bob EP2full<![CDATA[Bob Meijer — How to scale ecom brands with Google Shopping | Ep 24]]>In this episode, Bob returns to talk about how drive results with Google Shopping. This episode is full of gems, enjoy!


About Bob Meijer:

Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co-Founder at PPC Mastery!

Follow Bob on LinkedIn: https://www.linkedin.com/in/bmmeijer/ 


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom 

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 

]]>https://app.springcast.fm/18828/bob-meijer-how-to-scale-ecom-brands-with-google-shopping-ep-24https://app.springcast.fm/18828/bob-meijer-how-to-scale-ecom-brands-with-google-shopping-ep-24Wed, 11 Sep 2024 04:30:00 GMT<p>In this episode, Bob returns to talk about how drive results with Google Shopping. This episode is full of gems, enjoy!</p><p><br /></p><p>About Bob Meijer:</p><p>Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co-Founder at PPC Mastery!</p><p>Follow Bob on LinkedIn: <a href="https://www.linkedin.com/in/bmmeijer/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/bmmeijer/</a> </p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: <a href="https://www.ppcmastery.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/newsletter</a></p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a> </p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 YouTube: <a href="https://www.youtube.com/@ppcmasterycom" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/@ppcmasterycom</a> </p><p>🎙️ Spotify: <a href="https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1" rel="noopener noreferrer nofollow" target="_blank">https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1</a> </p><p>🍎 Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137" rel="noopener noreferrer nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</a> </p> no00:45:30124Bob Meijer — How to scale ecom brands with Google Shopping | Ep 24full<![CDATA[Geert Groot — How to scale Google Ads with small budgets | Ep 24]]>In this episode, Geert Groot takes you through a practical approach on how to scale Google Ads with small budgets. This episode is full of gems, enjoy!


About Geert Groot:

Geert is a freelance Google Ads Specialist who manages 100+ accounts at once. He specializes in local businesses and is a master at driving results with small budgets. He’s also an active member of The PPC Hub and frequently helps members drive results with small budgets.

Follow Geert on LinkedIn: https://www.linkedin.com/in/geertgroot/ 


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom 

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 

]]>https://app.springcast.fm/18828/geert-groot-how-to-scale-google-ads-with-small-budgets-ep-24https://app.springcast.fm/18828/geert-groot-how-to-scale-google-ads-with-small-budgets-ep-24Wed, 04 Sep 2024 04:30:00 GMT<p>In this episode, Geert Groot takes you through a practical approach on how to scale Google Ads with small budgets. This episode is full of gems, enjoy!</p><p><br /></p><p>About Geert Groot:</p><p>Geert is a freelance Google Ads Specialist who manages 100+ accounts at once. He specializes in local businesses and is a master at driving results with small budgets. He’s also an active member of The PPC Hub and frequently helps members drive results with small budgets.</p><p>Follow Geert on LinkedIn: <a href="https://www.linkedin.com/in/geertgroot/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/geertgroot/</a> </p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: <a href="https://www.ppcmastery.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/newsletter</a> </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a> </p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 YouTube: <a href="https://www.youtube.com/@ppcmasterycom" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/@ppcmasterycom</a> </p><p>🎙️ Spotify: <a href="https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1" rel="noopener noreferrer nofollow" target="_blank">https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1</a> </p><p>🍎 Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137" rel="noopener noreferrer nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</a> </p> no00:45:47123Geert Groot — How to scale Google Ads with small budgets | Ep 24full<![CDATA[E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast]]>In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments. 

]]>https://app.springcast.fm/18828/e14-how-to-prioritize-google-ads-tasks-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e14-how-to-prioritize-google-ads-tasks-the-ppc-mastery-podcastWed, 20 Sep 2023 05:00:00 GMT<p>In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments. </p> no00:30:0914E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcastfull<![CDATA[Mike Rhodes — How to leverage AI with Google Ads | Ep 27]]>In this episode, Mike Rhodes shares how to leverage AI with Google Ads. This episode is full of gems, enjoy!


About Mike Rhodes:

Mike is a Dad, Husband, public speaker, and serial entrepreneur who built and sold his agency, co-wrote world’s best-selling Google Ads book, and is now building epic products for the PPC community.

- Follow Mike on LinkedIn: https://www.linkedin.com/in/mikerhodesideas/ 

- Get Mike’s pMax script: https://pmaxscript.com/ 


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub  


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom 

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 

]]>https://app.springcast.fm/18828/mike-rhodes-how-to-leverage-ai-with-google-ads-ep-27https://app.springcast.fm/18828/mike-rhodes-how-to-leverage-ai-with-google-ads-ep-27Wed, 02 Oct 2024 04:30:00 GMT<p>In this episode, Mike Rhodes shares how to leverage AI with Google Ads. This episode is full of gems, enjoy!</p><p><br /></p><p>About Mike Rhodes:</p><p>Mike is a Dad, Husband, public speaker, and serial entrepreneur who built and sold his agency, co-wrote world’s best-selling Google Ads book, and is now building epic products for the PPC community.</p><p>- Follow Mike on LinkedIn: <a href="https://www.linkedin.com/in/mikerhodesideas/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/mikerhodesideas/</a> </p><p>- Get Mike’s pMax script: <a href="https://pmaxscript.com/" rel="noopener noreferrer nofollow" target="_blank">https://pmaxscript.com/</a> </p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: <a href="https://www.ppcmastery.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/newsletter</a> </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a>  </p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 YouTube: https://www.youtube.com/@ppcmasterycom </p><p>🎙️ Spotify: <a href="https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1" rel="noopener noreferrer nofollow" target="_blank">https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1</a> </p><p>🍎 Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137" rel="noopener noreferrer nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</a> </p> no00:59:47127Mike Rhodes — How to leverage AI with Google Ads | Ep 27full<![CDATA[Behind the scenes of Bob's new PPC freelance offer | Scaling with Bob EP1]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

]]>https://app.springcast.fm/18828/behind-the-scenes-of-bobs-new-ppc-freelance-offer-scaling-with-bob-ep1https://app.springcast.fm/18828/behind-the-scenes-of-bobs-new-ppc-freelance-offer-scaling-with-bob-ep1Wed, 13 Aug 2025 08:15:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p>In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub</p> no00:41:56141Behind the scenes of Bob&#039;s new PPC freelance offer | Scaling with Bob EP1full<![CDATA[Adriaan Dekker — The latest Google Ads News & Trends | Ep 21]]>In this episode, Adriaan Dekker takes you through the latest PPC news and trends, and shares a few golden nuggets on how to leverage LinkedIn to build your personal brands and get (freelance) clients. This episode is full of gems, enjoy!


About Adriaan Dekker:

Adriaan is my primary source of news updates and is officially the fastest-growing person in the PPC industry.

- Follow Adriaan on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/

- Subscribe to his PPC newsletter: https://adriaan-dekker.plugandpay.nl/checkout/google-ads-paid-newsletter


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

]]>https://app.springcast.fm/18828/adriaan-dekker-the-latest-google-ads-news-trends-ep-21https://app.springcast.fm/18828/adriaan-dekker-the-latest-google-ads-news-trends-ep-21Wed, 21 Aug 2024 04:30:00 GMT<p>In this episode, Adriaan Dekker takes you through the latest PPC news and trends, and shares a few golden nuggets on how to leverage LinkedIn to build your personal brands and get (freelance) clients. This episode is full of gems, enjoy!</p><p><br /></p><p>About Adriaan Dekker:</p><p>Adriaan is my primary source of news updates and is officially the fastest-growing person in the PPC industry.</p><p>- Follow Adriaan on LinkedIn: <a href="https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/</a></p><p>- Subscribe to his PPC newsletter: <a href="https://adriaan-dekker.plugandpay.nl/checkout/google-ads-paid-newsletter" rel="noopener noreferrer nofollow" target="_blank">https://adriaan-dekker.plugandpay.nl/checkout/google-ads-paid-newsletter</a></p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: <a href="https://www.ppcmastery.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/newsletter</a></p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a></p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 YouTube: <a href="https://www.youtube.com/@ppcmasterycom" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/@ppcmasterycom</a></p><p>🎙️ Spotify: <a href="https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1" rel="noopener noreferrer nofollow" target="_blank">https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1</a></p><p>🍎 Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137" rel="noopener noreferrer nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</a></p> no00:38:36121Adriaan Dekker — The latest Google Ads News & Trends | Ep 21full<![CDATA[How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit


Kat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP.

Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub


Chapters

00:00 Introduction and Guest Welcome

01:05 The Journey of House of Performance

02:23 Building a Unique Company Culture

05:53 Challenges and Growth

09:02 Team Dynamics and Client Relationships

17:25 Future Goals and Reflections

22:37 Firing a Difficult Client

23:13 Addressing Burnout in the Industry

24:31 The Importance of Curiosity and Perseverance

27:02 Specialization in Digital Marketing

28:38 Balancing Work and Family Life

32:05 Rapid Fire Questions

38:53 Final Thoughts and Takeaways

]]>https://app.springcast.fm/18828/how-she-built-an-agency-people-actually-enjoy-working-at-w-kat-sale-ep-36https://app.springcast.fm/18828/how-she-built-an-agency-people-actually-enjoy-working-at-w-kat-sale-ep-36Wed, 19 Mar 2025 05:20:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p><br /></p><p>Kat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP.</p><p>Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub</p><p><br /></p><p>Chapters</p><p>00:00 Introduction and Guest Welcome</p><p>01:05 The Journey of House of Performance</p><p>02:23 Building a Unique Company Culture</p><p>05:53 Challenges and Growth</p><p>09:02 Team Dynamics and Client Relationships</p><p>17:25 Future Goals and Reflections</p><p>22:37 Firing a Difficult Client</p><p>23:13 Addressing Burnout in the Industry</p><p>24:31 The Importance of Curiosity and Perseverance</p><p>27:02 Specialization in Digital Marketing</p><p>28:38 Balancing Work and Family Life</p><p>32:05 Rapid Fire Questions</p><p>38:53 Final Thoughts and Takeaways</p> no00:41:11136How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36full<![CDATA[Niklas Buschner — 20X Case study: from €28K to €550K in 1.5 years with Google Ads | Ep 22]]>In this episode, Niklas Buschner shares an epic case study of how he grew a client from €28K/mo to more than €550K/mo in ad spend. This episode is full of gems, enjoy!


About Niklas Buschner:

Niklas is the founder of Radyant, a digital agency from Berlin. He’s a member of The PPC Hub and frequently shares his insights to help the members in our community. 

Follow Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ 


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom 

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 

]]>https://app.springcast.fm/18828/niklas-buschner-20x-case-study-from-eur28k-to-eur550k-in-15-years-with-google-ads-ep-22https://app.springcast.fm/18828/niklas-buschner-20x-case-study-from-eur28k-to-eur550k-in-15-years-with-google-ads-ep-22Wed, 28 Aug 2024 04:30:00 GMT<p>In this episode, Niklas Buschner shares an epic case study of how he grew a client from €28K/mo to more than €550K/mo in ad spend. This episode is full of gems, enjoy!</p><p><br /></p><p>About Niklas Buschner:</p><p>Niklas is the founder of Radyant, a digital agency from Berlin. He’s a member of The PPC Hub and frequently shares his insights to help the members in our community. </p><p>Follow Niklas on LinkedIn: <a href="https://www.linkedin.com/in/niklas-buschner/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/niklas-buschner/</a> </p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: <a href="https://www.ppcmastery.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/newsletter</a></p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a></p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 YouTube: <a href="https://www.youtube.com/@ppcmasterycom" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/@ppcmasterycom</a> </p><p>🎙️ Spotify: <a href="https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1" rel="noopener noreferrer nofollow" target="_blank">https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1</a> </p><p>🍎 Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137" rel="noopener noreferrer nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</a> </p> no00:50:47122Niklas Buschner — 20X Case study: from €28K to €550K in 1.5 years with Google Ads | Ep 22full<![CDATA[An unofficial Google Rep's take on what drives REAL Google Ads Results | EP 30]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit


In this episode, I talk about what it takes to drive results with Google Ads, from the unofficial perspective of a Digital Growth Strategist at Google (Maximilian vom Eyser). I will clarify again: Max is speaking on behalf of himself, not on behalf of Google. But he shared a lot of interesting insights, so enjoy!


- Follow Maximilian vom Eyser on LinkedIn: https://www.linkedin.com/in/maximilian-vom-eyser/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.


Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!


Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.


Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub  


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.


📺 YouTube: https://www.youtube.com/@ppcmasterycom 


🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 


🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137


Chapters:

00:00 Introduction to Auto Created Assets

00:14 Meet Maximilian: Senior Digital Growth Strategist at Google

03:08 Maximilian's Journey to Google

07:28 The Role of a Senior Digital Growth Strategist

10:25 Importance of Fundamentals in Google Ads

13:55 Advanced Strategies and Common Pitfalls

17:09 The Impact of AI and Automation

22:01 Beyond Google Ads: Holistic Business Growth

27:08 Evolving with Google Ads Automation

27:21 The Rise of Smart Bidding

28:14 Trusting Industry Changes

29:56 The Importance of Experimentation

32:18 Working at Google: Insights and Experiences

36:17 Future Trends in PPC and AI

44:53 Rapid Fire Questions

48:43 Final Thoughts and Advice for PPC Experts

50:16 Closing Remarks and How to Connect

]]>https://app.springcast.fm/18828/an-unofficial-google-reps-take-on-what-drives-real-google-ads-results-ep-30https://app.springcast.fm/18828/an-unofficial-google-reps-take-on-what-drives-real-google-ads-results-ep-30Thu, 06 Feb 2025 05:15:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p><br /></p><p>In this episode, I talk about what it takes to drive results with Google Ads, from the unofficial perspective of a Digital Growth Strategist at Google (Maximilian vom Eyser). I will clarify again: Max is speaking on behalf of himself, not on behalf of Google. But he shared a lot of interesting insights, so enjoy!</p><p><br /></p><p>- Follow Maximilian vom Eyser on LinkedIn: https://www.linkedin.com/in/maximilian-vom-eyser/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p><br /></p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p><br /></p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p><br /></p><p>Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub  </p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p><br /></p><p>📺 YouTube: https://www.youtube.com/@ppcmasterycom </p><p><br /></p><p>🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1 </p><p><br /></p><p>🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</p><p><br /></p><p>Chapters:</p><p>00:00 Introduction to Auto Created Assets</p><p>00:14 Meet Maximilian: Senior Digital Growth Strategist at Google</p><p>03:08 Maximilian's Journey to Google</p><p>07:28 The Role of a Senior Digital Growth Strategist</p><p>10:25 Importance of Fundamentals in Google Ads</p><p>13:55 Advanced Strategies and Common Pitfalls</p><p>17:09 The Impact of AI and Automation</p><p>22:01 Beyond Google Ads: Holistic Business Growth</p><p>27:08 Evolving with Google Ads Automation</p><p>27:21 The Rise of Smart Bidding</p><p>28:14 Trusting Industry Changes</p><p>29:56 The Importance of Experimentation</p><p>32:18 Working at Google: Insights and Experiences</p><p>36:17 Future Trends in PPC and AI</p><p>44:53 Rapid Fire Questions</p><p>48:43 Final Thoughts and Advice for PPC Experts</p><p>50:16 Closing Remarks and How to Connect</p> no00:52:24130An unofficial Google Rep&#039;s take on what drives REAL Google Ads Results | EP 30full<![CDATA[Scale Google Ads with the Bottom-Up Funnel (w/ Aaron Young) | Ep 35]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit


Subscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub


Chapters

00:00 Introduction to Bottom of Funnel Strategy

00:19 Welcome to the PPC Mastery Podcast

00:28 Guest Introduction: Aaron Young

00:55 The Myth of Advanced Strategies

01:52 Aaron Young's Journey in PPC

07:22 Defining the Bottom Up Funnel Approach

07:44 Implementing the Bottom Up Funnel Strategy

13:24 Lead Generation vs. E-commerce Strategies

16:47 Evaluating Campaign Success

21:30 Challenges and Considerations

26:14 Rapid Fire Questions

30:40 Final Thoughts and Advice

32:50 Conclusion and Outro

]]>https://app.springcast.fm/18828/scale-google-ads-with-the-bottom-up-funnel-w-aaron-young-ep-35https://app.springcast.fm/18828/scale-google-ads-with-the-bottom-up-funnel-w-aaron-young-ep-35Wed, 12 Mar 2025 05:15:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p><br /></p><p>Subscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub</p><p><br /></p><p>Chapters</p><p>00:00 Introduction to Bottom of Funnel Strategy</p><p>00:19 Welcome to the PPC Mastery Podcast</p><p>00:28 Guest Introduction: Aaron Young</p><p>00:55 The Myth of Advanced Strategies</p><p>01:52 Aaron Young's Journey in PPC</p><p>07:22 Defining the Bottom Up Funnel Approach</p><p>07:44 Implementing the Bottom Up Funnel Strategy</p><p>13:24 Lead Generation vs. E-commerce Strategies</p><p>16:47 Evaluating Campaign Success</p><p>21:30 Challenges and Considerations</p><p>26:14 Rapid Fire Questions</p><p>30:40 Final Thoughts and Advice</p><p>32:50 Conclusion and Outro</p> no00:34:22135Scale Google Ads with the Bottom-Up Funnel (w/ Aaron Young) | Ep 35full<![CDATA[From midwife to Freelance PPC Expert: the inspiring story of Sandi Walsh | EP 40]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

Follow Sandi Walsh on LinkedIn: https://www.linkedin.com/in/sandralouisewalsh/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

]]>https://app.springcast.fm/18828/from-midwife-to-freelance-ppc-expert-the-inspiring-story-of-sandi-walsh-ep-40https://app.springcast.fm/18828/from-midwife-to-freelance-ppc-expert-the-inspiring-story-of-sandi-walsh-ep-40Tue, 10 Jun 2025 04:10:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p>Follow Sandi Walsh on LinkedIn: https://www.linkedin.com/in/sandralouisewalsh/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub</p> no00:43:13140From midwife to Freelance PPC Expert: the inspiring story of Sandi Walsh | EP 40full<![CDATA[Thomas Eccel — Demand Gen best practices [Google Ads] | Ep 25]]>In this episode, Thomas Eccel shares best practices to drive results with Demand Gen campaigns (Google Ads). This episode is full of gems, enjoy!


About Thomas Eccel:

Thomas is a high-level Google Ads Specialist who quickly mastered Demand Gen after it was launched. They even call him “The Demand Gen Whisperer”.

Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub  


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom 

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

]]>https://app.springcast.fm/18828/thomas-eccel-demand-gen-best-practices-google-ads-ep-25https://app.springcast.fm/18828/thomas-eccel-demand-gen-best-practices-google-ads-ep-25Wed, 18 Sep 2024 04:30:00 GMT<p>In this episode, Thomas Eccel shares best practices to drive results with Demand Gen campaigns (Google Ads). This episode is full of gems, enjoy!</p><p><br /></p><p>About Thomas Eccel:</p><p>Thomas is a high-level Google Ads Specialist who quickly mastered Demand Gen after it was launched. They even call him “The Demand Gen Whisperer”.</p><p>Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: <a href="https://www.ppcmastery.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/newsletter</a> </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a>  </p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 YouTube: <a href="https://www.youtube.com/@ppcmasterycom" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/@ppcmasterycom</a> </p><p>🎙️ Spotify: <a href="https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1" rel="noopener noreferrer nofollow" target="_blank">https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1</a> </p><p>🍎 Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137" rel="noopener noreferrer nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</a></p> no00:43:31125Thomas Eccel — Demand Gen best practices [Google Ads] | Ep 25full<![CDATA[E09 - Demand Gen best practices - The PPC Mastery Podcast]]>In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen and the current best practices.

]]>https://app.springcast.fm/18828/e09-demand-gen-best-practices-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e09-demand-gen-best-practices-the-ppc-mastery-podcastFri, 08 Sep 2023 05:00:00 GMT<p>In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen and the current best practices.</p> no00:30:179E09 - Demand Gen best practices - The PPC Mastery Podcastfull<![CDATA[Google Ads News & Trends for 2025: Search Max, AI & more (w/ Thomas & Adriaan) | EP 29]]>Gain total clarity on what it takes to drive results with Google Ads in 2025 & beyond. Join The PPC Hub: https://www.ppcmastery.com/hub


In this episode, I dive into Google Ads news & trends for 2025 with Adriaan Dekker and Thomas Eccel.

- Follow Adriaan Dekker on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/

- Follow Thomas Eccel on LinkedIn: https://www.linkedin.com/in/thomaseccel/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub  


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom 

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137


Chapters:

00:00 Introduction to PPC Mastery Podcast

00:36 Meet the Guests: Thomas Eccel and Adriaan Dekker

01:25 Google Ads Insights and Controversial Opinions

03:13 Adriaan's Golden Nugget for PPC Success

04:29 Adriaan's Journey and Motivation

06:37 Thomas on Sharing News and Updates

08:20 Biggest PPC News Updates

08:47 Exploring Search Max and Bid Exploration

13:09 Microsoft Clarity Integration

24:43 2025 PPC Trends

25:21 Google's Revenue Focus: YouTube and AI

26:20 The Impact of AI on User Behavior and Market Share

28:36 Automation and AI in Google Ads

29:34 The Future of Video and Visual Ads

30:19 Privacy-Centric Marketing and New Metrics

33:42 Exciting Developments in Google Ads for 2025

36:13 Rapid Fire Questions: Insights and Advice

43:04 Final Thoughts and Where to Follow

43:58 Conclusion and Next Steps

]]>https://app.springcast.fm/18828/google-ads-news-trends-for-2025-search-max-ai-more-w-thomas-adriaan-ep-29https://app.springcast.fm/18828/google-ads-news-trends-for-2025-search-max-ai-more-w-thomas-adriaan-ep-29Wed, 29 Jan 2025 05:00:00 GMT<p>Gain total clarity on what it takes to drive results with Google Ads in 2025 &amp; beyond. Join The PPC Hub: <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a></p><p><br /></p><p>In this episode, I dive into Google Ads news &amp; trends for 2025 with Adriaan Dekker and Thomas Eccel.</p><p>- Follow Adriaan Dekker on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/</p><p>- Follow Thomas Eccel on LinkedIn: https://www.linkedin.com/in/thomaseccel/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub  </p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 YouTube: https://www.youtube.com/@ppcmasterycom </p><p>🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1 </p><p>🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137</p><p><br /></p><p>Chapters:</p><p>00:00 Introduction to PPC Mastery Podcast</p><p>00:36 Meet the Guests: Thomas Eccel and Adriaan Dekker</p><p>01:25 Google Ads Insights and Controversial Opinions</p><p>03:13 Adriaan's Golden Nugget for PPC Success</p><p>04:29 Adriaan's Journey and Motivation</p><p>06:37 Thomas on Sharing News and Updates</p><p>08:20 Biggest PPC News Updates</p><p>08:47 Exploring Search Max and Bid Exploration</p><p>13:09 Microsoft Clarity Integration</p><p>24:43 2025 PPC Trends</p><p>25:21 Google's Revenue Focus: YouTube and AI</p><p>26:20 The Impact of AI on User Behavior and Market Share</p><p>28:36 Automation and AI in Google Ads</p><p>29:34 The Future of Video and Visual Ads</p><p>30:19 Privacy-Centric Marketing and New Metrics</p><p>33:42 Exciting Developments in Google Ads for 2025</p><p>36:13 Rapid Fire Questions: Insights and Advice</p><p>43:04 Final Thoughts and Where to Follow</p><p>43:58 Conclusion and Next Steps</p> no00:45:00129Google Ads News & Trends for 2025: Search Max, AI & more (w/ Thomas & Adriaan) | EP 29full<![CDATA[How he manages 40+ Google Ads clients with AI agents w/ Louis Bogdan]]>Join The PPC Hub and get PPC OS: https://www.ppcmastery.com/hub

Louis Bogdan is 21. He was going to study computer science and become a developer, but fell in love with Google Ads instead.

Six months ago he had barely any clients. Today he and his co-founder Niku run Affirmed with more than 40 e-commerce clients, and their third team member is an AI agent called Alfie — which has its own Gmail, its own identity, and a spot on the team page of their website.

I sat down with Louis to go through how he built it, what his day actually looks like, what he still does by hand, and where AI let him down before he fixed it.

He also has the sharpest take on "AI first" I've heard: on its own, it means nothing. It's always AI-first something. You have to be the expert first, because AI can only be as good as you are.


What we get into:

✅ Why "AI first" is meaningless without an expertise attached to it

✅ The autopilot analogy: why the plane still needs a pilot with hours in the seat

✅ The diagnostic algorithm he built that checks every client account, every day, and tells him what's wrong

✅ 60% of his day automated today, 80% once the last skills land — and why all of that time goes into client acquisition

✅ Giving an agent read and write access, its own service account, and its own email

✅ Why he lowered his prices instead of raising them, and how the retainer works now

✅ The honest answer to "will AI improve my client results?" (it's not what most people want to hear)

✅ Where AI actually broke for him, and the one thing that fixed it

✅ Why he deleted LinkedIn off his phone

✅ His full client acquisition method, start to finish


Timestamps:

00:00 Intro: who Louis is and what he's built

01:55 From wanting to be a developer to falling into Google Ads

03:25 50+ courses, and what finally made it click

04:35 The post in The PPC Hub that found him a co-founder

05:40 What he was looking for in a partner

07:55 "AI first" on its own means nothing — AI first what?

09:00 Why you don't need to become an AI expert

10:45 The autopilot analogy: the plane still needs a pilot

11:35 How agents reshaped the work

12:35 The diagnostic algorithm that runs across every account daily

13:35 A full day a month on reports nobody read

14:40 60% of his day saved, and where that time goes

16:10 What he still does vs what the agents do

17:10 An average day, start to finish

21:00 Does he still open the Google Ads interface?

22:05 Read and write access, and giving the agent a service account

23:05 Meet Alfie, the agent that's on the team page

23:45 Which client communication is automated, and which isn't

25:10 Q from the chat: does the system improve client performance?

28:15 Pricing: £1,000 a month, no contracts, and why they went lower

31:00 CRO and landing pages: what they consult on instead of sell

33:00 Do you need to be technical? He is, and says you don't

35:50 Where AI went wrong for him, and what fixed it

38:45 Why a chat window isn't enough for this work

40:45 His advice if you're where he was 6–12 months ago

43:50 Where to find Louis

45:55 His client acquisition method, leaked

49:00 Wrap


Find Louis on LinkedIn, or in The PPC Hub — he's in there daily, and he still helps people with conversion tracking for free.

Affirmed: https://affirmed.co

Louis on LinkedIn: https://www.linkedin.com/in/imlouisbogdan/

The PPC Hub: https://www.ppcmastery.com/hub

]]>https://app.springcast.fm/18828/how-he-manages-40-google-ads-clients-with-ai-agents-w-louis-bogdanhttps://app.springcast.fm/18828/how-he-manages-40-google-ads-clients-with-ai-agents-w-louis-bogdanMon, 07 Sep 2026 04:00:00 GMT<p>Join The PPC Hub and get PPC OS: https://www.ppcmastery.com/hub</p><p>Louis Bogdan is 21. He was going to study computer science and become a developer, but fell in love with Google Ads instead.</p><p>Six months ago he had barely any clients. Today he and his co-founder Niku run Affirmed with more than 40 e-commerce clients, and their third team member is an AI agent called Alfie — which has its own Gmail, its own identity, and a spot on the team page of their website.</p><p>I sat down with Louis to go through how he built it, what his day actually looks like, what he still does by hand, and where AI let him down before he fixed it.</p><p>He also has the sharpest take on "AI first" I've heard: on its own, it means nothing. It's always AI-first something. You have to be the expert first, because AI can only be as good as you are.</p><p><br /></p><p>What we get into:</p><p>✅ Why "AI first" is meaningless without an expertise attached to it</p><p>✅ The autopilot analogy: why the plane still needs a pilot with hours in the seat</p><p>✅ The diagnostic algorithm he built that checks every client account, every day, and tells him what's wrong</p><p>✅ 60% of his day automated today, 80% once the last skills land — and why all of that time goes into client acquisition</p><p>✅ Giving an agent read and write access, its own service account, and its own email</p><p>✅ Why he lowered his prices instead of raising them, and how the retainer works now</p><p>✅ The honest answer to "will AI improve my client results?" (it's not what most people want to hear)</p><p>✅ Where AI actually broke for him, and the one thing that fixed it</p><p>✅ Why he deleted LinkedIn off his phone</p><p>✅ His full client acquisition method, start to finish</p><p><br /></p><p>Timestamps:</p><p>00:00 Intro: who Louis is and what he's built</p><p>01:55 From wanting to be a developer to falling into Google Ads</p><p>03:25 50+ courses, and what finally made it click</p><p>04:35 The post in The PPC Hub that found him a co-founder</p><p>05:40 What he was looking for in a partner</p><p>07:55 "AI first" on its own means nothing — AI first what?</p><p>09:00 Why you don't need to become an AI expert</p><p>10:45 The autopilot analogy: the plane still needs a pilot</p><p>11:35 How agents reshaped the work</p><p>12:35 The diagnostic algorithm that runs across every account daily</p><p>13:35 A full day a month on reports nobody read</p><p>14:40 60% of his day saved, and where that time goes</p><p>16:10 What he still does vs what the agents do</p><p>17:10 An average day, start to finish</p><p>21:00 Does he still open the Google Ads interface?</p><p>22:05 Read and write access, and giving the agent a service account</p><p>23:05 Meet Alfie, the agent that's on the team page</p><p>23:45 Which client communication is automated, and which isn't</p><p>25:10 Q from the chat: does the system improve client performance?</p><p>28:15 Pricing: £1,000 a month, no contracts, and why they went lower</p><p>31:00 CRO and landing pages: what they consult on instead of sell</p><p>33:00 Do you need to be technical? He is, and says you don't</p><p>35:50 Where AI went wrong for him, and what fixed it</p><p>38:45 Why a chat window isn't enough for this work</p><p>40:45 His advice if you're where he was 6–12 months ago</p><p>43:50 Where to find Louis</p><p>45:55 His client acquisition method, leaked</p><p>49:00 Wrap</p><p><br /></p><p>Find Louis on LinkedIn, or in The PPC Hub — he's in there daily, and he still helps people with conversion tracking for free.</p><p>Affirmed: https://affirmed.co</p><p>Louis on LinkedIn: https://www.linkedin.com/in/imlouisbogdan/</p><p>The PPC Hub: https://www.ppcmastery.com/hub</p> no00:50:34145How he manages 40+ Google Ads clients with AI agents w/ Louis Bogdanfull<![CDATA[E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast]]>Recently, Google announced 12 new pMax updates. In this episode, Miles will run you through all of them!

]]>https://app.springcast.fm/18828/e11-12-new-performance-max-updates-to-get-excited-about-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e11-12-new-performance-max-updates-to-get-excited-about-the-ppc-mastery-podcastMon, 18 Sep 2023 05:00:00 GMT<p>Recently, Google announced 12 new pMax updates. In this episode, Miles will run you through all of them!</p> no00:16:5413E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcastfull<![CDATA[Take your Google Ads audits to the next level | Scaling with Bob EP3]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

]]>https://app.springcast.fm/18828/take-your-google-ads-audits-to-the-next-level-scaling-with-bob-ep3https://app.springcast.fm/18828/take-your-google-ads-audits-to-the-next-level-scaling-with-bob-ep3Tue, 09 Sep 2025 04:15:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p>In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub</p> no00:27:54143Take your Google Ads audits to the next level | Scaling with Bob EP3full<![CDATA[E05 - How to retain clients - The PPC Mastery Podcast]]>In this episode, we discuss how to retain your clients in the best ways possible, including a lot of personal examples and 'best-practices'. 

]]>https://app.springcast.fm/18828/the-ppc-mastery-podcast-e5-how-to-retain-clientshttps://app.springcast.fm/18828/the-ppc-mastery-podcast-e5-how-to-retain-clientsWed, 30 Aug 2023 05:00:00 GMT<p>In this episode, we discuss how to retain your clients in the best ways possible, including a lot of personal examples and 'best-practices'. </p> no00:34:385E05 - How to retain clients - The PPC Mastery Podcastfull<![CDATA[E16 - Benefits of the growing PPC community - The PPC Mastery Podcast]]>Miles answers a question from Thomas Eccel:

“What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?”

]]>https://app.springcast.fm/18828/e16-benefits-of-the-growing-ppc-community-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e16-benefits-of-the-growing-ppc-community-the-ppc-mastery-podcastMon, 25 Sep 2023 05:00:00 GMT<p>Miles answers a question from Thomas Eccel: </p><p>“What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?”</p> no00:09:0516E16 - Benefits of the growing PPC community - The PPC Mastery Podcastfull<![CDATA[E17 - How to deal with stress in PPC - The PPC Mastery Podcast]]>Let’s face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all cost.

Thanks to Thomas Eccel for submitting his question!

]]>https://app.springcast.fm/18828/e17-how-to-deal-with-stress-in-ppc-the-ppc-mastery-podcasthttps://app.springcast.fm/18828/e17-how-to-deal-with-stress-in-ppc-the-ppc-mastery-podcastWed, 27 Sep 2023 05:00:00 GMT<p>Let’s face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all cost. </p><p> </p><p>Thanks to Thomas Eccel for submitting his question!</p> no00:50:1917E17 - How to deal with stress in PPC - The PPC Mastery Podcastfull<![CDATA[How PPC & SEO can work together for huge results (w/ Diantha van Surksum) | Ep 34]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit


In this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC & SEO can work together for better results.


Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub


Chapters

00:00 Introduction to Data Visibility and Collaboration

00:30 Welcome to the PPC Mastery Podcast

00:43 Guest Introduction: Dianta van Serksen

01:12 SEO and Google Ads Synergy

01:48 Dianta's Career Journey

03:15 In-House vs. Agency Experience

04:50 Breaking Down Silos in Digital Marketing

06:27 Combining SEO and SEA Data

09:35 Practical Collaboration Tips

17:18 SEO Fundamentals for Google Ads Specialists

27:21 Impact of AI on SEO and SEA

34:24 Final Thoughts and Key Takeaways

38:19 Closing Remarks and Contact Information

38:52 Podcast Outro and Additional Resources

]]>https://app.springcast.fm/18828/how-ppc-seo-can-work-together-for-huge-results-w-diantha-van-surksum-ep-34https://app.springcast.fm/18828/how-ppc-seo-can-work-together-for-huge-results-w-diantha-van-surksum-ep-34Wed, 05 Mar 2025 05:15:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p><br /></p><p>In this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC &amp; SEO can work together for better results.</p><p><br /></p><p>Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub</p><p><br /></p><p>Chapters</p><p>00:00 Introduction to Data Visibility and Collaboration</p><p>00:30 Welcome to the PPC Mastery Podcast</p><p>00:43 Guest Introduction: Dianta van Serksen</p><p>01:12 SEO and Google Ads Synergy</p><p>01:48 Dianta's Career Journey</p><p>03:15 In-House vs. Agency Experience</p><p>04:50 Breaking Down Silos in Digital Marketing</p><p>06:27 Combining SEO and SEA Data</p><p>09:35 Practical Collaboration Tips</p><p>17:18 SEO Fundamentals for Google Ads Specialists</p><p>27:21 Impact of AI on SEO and SEA</p><p>34:24 Final Thoughts and Key Takeaways</p><p>38:19 Closing Remarks and Contact Information</p><p>38:52 Podcast Outro and Additional Resources</p> no00:39:53134How PPC & SEO can work together for huge results (w/ Diantha van Surksum) | Ep 34full<![CDATA[Why specializing got him more clients as a Freelance Google Ads Specialist (w/ Jos Cobussen) | Ep 37]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit


Follow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobussen/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub


Chapters

00:00 Introduction and Guest Welcome

01:00 Golden Nugget for PPC Experts

01:45 LinkedIn Strategies for Client Acquisition

03:19 Guest's Career Journey

05:16 Challenges and Successes in Freelancing

09:58 Specializing in Lead Generation

14:42 Marketing and Client Acquisition Strategies

19:14 Scaling and Future Plans

25:42 Networking and Joining the PPC Hub

25:49 Investing in Knowledge and Courses

27:53 Impact on Skills and Confidence

29:06 Honesty and Experimentation with Clients

31:37 Freelancing Tips and Recommendations

35:17 Red Flag Clients and Learning Experiences

38:27 Productivity Hacks for Freelancers

43:13 Final Thoughts and Career Advice

46:08 Connecting and Wrapping Up

]]>https://app.springcast.fm/18828/why-specializing-got-him-more-clients-as-a-freelance-google-ads-specialist-w-jos-cobussen-ep-37https://app.springcast.fm/18828/why-specializing-got-him-more-clients-as-a-freelance-google-ads-specialist-w-jos-cobussen-ep-37Wed, 26 Mar 2025 05:15:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p><br /></p><p>Follow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobussen/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub</p><p><br /></p><p>Chapters</p><p>00:00 Introduction and Guest Welcome</p><p>01:00 Golden Nugget for PPC Experts</p><p>01:45 LinkedIn Strategies for Client Acquisition</p><p>03:19 Guest's Career Journey</p><p>05:16 Challenges and Successes in Freelancing</p><p>09:58 Specializing in Lead Generation</p><p>14:42 Marketing and Client Acquisition Strategies</p><p>19:14 Scaling and Future Plans</p><p>25:42 Networking and Joining the PPC Hub</p><p>25:49 Investing in Knowledge and Courses</p><p>27:53 Impact on Skills and Confidence</p><p>29:06 Honesty and Experimentation with Clients</p><p>31:37 Freelancing Tips and Recommendations</p><p>35:17 Red Flag Clients and Learning Experiences</p><p>38:27 Productivity Hacks for Freelancers</p><p>43:13 Final Thoughts and Career Advice</p><p>46:08 Connecting and Wrapping Up</p> no00:49:28137Why specializing got him more clients as a Freelance Google Ads Specialist (w/ Jos Cobussen) | Ep 37full<![CDATA[How to travel the world as a Google Ads Specialist (w/ Denie Geertzen) | PPC Mastery Podcast Ep 32]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit


Denie has traveled the world while working as a Freelance Google Ads Specialist. How did he do it? Find out on this episode!

Follow Denie Geertzen on LinkedIn: https://www.linkedin.com/in/denie-geertzen/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

]]>https://app.springcast.fm/18828/how-to-travel-the-world-as-a-google-ads-specialist-w-denie-geertzen-ppc-mastery-podcast-ep-32https://app.springcast.fm/18828/how-to-travel-the-world-as-a-google-ads-specialist-w-denie-geertzen-ppc-mastery-podcast-ep-32Wed, 19 Feb 2025 05:20:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p><br /></p><p>Denie has traveled the world while working as a Freelance Google Ads Specialist. How did he do it? Find out on this episode!</p><p>Follow Denie Geertzen on LinkedIn: https://www.linkedin.com/in/denie-geertzen/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub</p> no00:44:50132How to travel the world as a Google Ads Specialist (w/ Denie Geertzen) | PPC Mastery Podcast Ep 32full<![CDATA[How to prepare Google Ads for Black Friday (w/ Ruben Runneboom) | EP 28]]>In this episode, Ruben Runneboom shares how to prepare your Google Ads campaigns for Black Friday (and get your clients on board).

Ruben is the co-founder of Taskforce Agency and one of the smartest minds in PPC. He regularly shares advanced tips and tricks on LinkedIn, so be sure to follow him: https://www.linkedin.com/in/rubenrunneboom-ecommerce-specialist/


Extra resources provided by Ruben:

Briefing doc for  clients: https://docs.google.com/presentation/d/1x6zcDpYuTzdYEqSAfHxjMgRN5lhVgcpCLyn01qLi2j0/copy 

Q4 Strategy Framework: https://docs.google.com/spreadsheets/d/1HMaygtIdK3v6uj4JdFARRycC9DRRzGUp1U28q2hM3Ac/copy 


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub  


💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom 

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 

]]>https://app.springcast.fm/18828/how-to-prepare-google-ads-for-black-friday-w-ruben-runneboom-ep-28https://app.springcast.fm/18828/how-to-prepare-google-ads-for-black-friday-w-ruben-runneboom-ep-28Wed, 09 Oct 2024 08:15:00 GMT<p>In this episode, Ruben Runneboom shares how to prepare your Google Ads campaigns for Black Friday (and get your clients on board).</p><p>Ruben is the co-founder of Taskforce Agency and one of the smartest minds in PPC. He regularly shares advanced tips and tricks on LinkedIn, so be sure to follow him: <a href="https://www.linkedin.com/in/rubenrunneboom-ecommerce-specialist/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/rubenrunneboom-ecommerce-specialist/</a></p><p><br /></p><p>Extra resources provided by Ruben:</p><p>Briefing doc for  clients: <a href="https://docs.google.com/presentation/d/1x6zcDpYuTzdYEqSAfHxjMgRN5lhVgcpCLyn01qLi2j0/copy" rel="noopener noreferrer nofollow" target="_blank">https://docs.google.com/presentation/d/1x6zcDpYuTzdYEqSAfHxjMgRN5lhVgcpCLyn01qLi2j0/copy</a> </p><p>Q4 Strategy Framework: <a href="https://docs.google.com/spreadsheets/d/1HMaygtIdK3v6uj4JdFARRycC9DRRzGUp1U28q2hM3Ac/copy" rel="noopener noreferrer nofollow" target="_blank">https://docs.google.com/spreadsheets/d/1HMaygtIdK3v6uj4JdFARRycC9DRRzGUp1U28q2hM3Ac/copy</a> </p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter <br /></p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub  </p><p><br /></p><p>💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.</p><p>📺 YouTube: https://www.youtube.com/@ppcmasterycom </p><p>🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&amp;nd=1 </p><p>🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 </p> no00:44:22128How to prepare Google Ads for Black Friday (w/ Ruben Runneboom) | EP 28full<![CDATA[Real Google Ads case studies for Ecom & Lead Gen (w/ Ramial Aqeel) | EP 31]]>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

In this episode, I dive into several Google Ads case studies with Ramial Aqeel (Lead Gen & Ecommerce). Let's get technical!


Follow Ramial Aqeel on LinkedIn: https://www.linkedin.com/in/ramialaqeel/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

]]>https://app.springcast.fm/18828/real-google-ads-case-studies-for-ecom-lead-gen-w-ramial-aqeel-ep-31https://app.springcast.fm/18828/real-google-ads-case-studies-for-ecom-lead-gen-w-ramial-aqeel-ep-31Thu, 13 Feb 2025 05:25:00 GMT<p>🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit</p><p>In this episode, I dive into several Google Ads case studies with Ramial Aqeel (Lead Gen &amp; Ecommerce). Let's get technical!</p><p><br /></p><p>Follow Ramial Aqeel on LinkedIn: https://www.linkedin.com/in/ramialaqeel/</p><p><br /></p><p>🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.</p><p>Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter </p><p><br /></p><p>🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!</p><p>Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn &amp; grow together with like-minded PPCers from all over the world.</p><p>Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → <a href="https://www.ppcmastery.com/hub" rel="noopener noreferrer nofollow" target="_blank">https://www.ppcmastery.com/hub</a></p> no00:42:12131Real Google Ads case studies for Ecom & Lead Gen (w/ Ramial Aqeel) | EP 31full<![CDATA[How he grew his Google Ads agency with CRO and AI w/ Seth Gorton]]>Join The PPC Hub: https://www.ppcmastery.com/hub

Seth Gorton runs Searchly out of Cape Town. His pitch to clients is that they take full responsibility from click to conversion — so Google Ads, but also the landing page, the website, the CRM, and everything that happens after the click.

At Searchly, Seth uses AI agents to do 6x more with the same resources, scaling back from 6 to 3 team members.

I sat down with Seth to get into:

✅ How he grew his agency by adding CRO and AI systems
✅ Why he cut juniors and now only hires senior specialists
✅ What the "yes-man effect" is and why it worried him.
✅ How his team rebuilt a client's entire website in a weekend and lifted conversion rate 40%

We also went deep on the CRO side, which is where most Google Ads Specialists say they see the value but don't know where to start.

Seth headed up a CRO department before founding Searchly, so he walked through his actual process — and it's simpler than most people expect.

Timestamps:

00:00 Intro: Seth Gorton and Searchly

00:50 Full responsibility from click to conversion

02:25 Building the agency on the Google Ads Success Formula from day one

03:35 What they actually offer: search, Bing, SEO, CRO

03:55 Why they launched Searchly Web

04:35 Where to start with CRO if you've never done it

05:20 Find the drop-off, then find out why

06:40 The grandmother test

07:00 How CRO and Google Ads feed each other

07:50 Quality score, landing pages, and the metric on top of the dashboard

08:55 Bringing AI into the CRO process

10:05 Claude's Microsoft Clarity connector

10:45 Why Alfred told him to stop building separate systems

12:05 A day in the workflow: barely opening the Google Ads interface

13:20 Connectors, and changing the Shopify site in real time

14:45 "Anything I want to build, I can build in seconds"

15:30 Should he grow the agency or not?

16:15 Six people down to three, and the yes-man effect

17:40 Why he's fearful for juniors right now

18:45 His advice: don't use agents until you know the fundamentals

19:30 Why senior-only makes sense for a small agency

20:40 Agents replaced 90% of the work juniors used to do

21:30 The fractional CMO move

22:05 Charging when the execution is commoditized

22:55 Pricing: no change, just more efficient

23:05 A website rebuilt in a weekend, and 40% more conversions

23:45 What makes a good landing page

24:15 Custom CRMs for lead gen clients

25:00 Where AI is not perfect

25:45 The campaign that never went live

26:35 Advice if you want to add CRO to your offer

28:45 No wireframes, straight to draft

29:45 Chrome DevTools, self-correcting AI, and version 37 in 30 minutes

30:20 The bubble we're all in

31:10 AI watermarks, and what they'll actually change

35:00 The client who said "don't use AI"

35:35 The ClickFunnels lesson

37:15 Wrap


Seth is on LinkedIn and in The PPC Hub, and he offered to grade your landing pages if you send them over.

Seth on LinkedIn: https://www.linkedin.com/in/seth-gorton/

Searchly: https://searchly.co.za/

The PPC Hub: https://www.ppcmastery.com/hub

]]>https://app.springcast.fm/18828/how-he-grew-his-google-ads-agency-with-cro-and-ai-w-seth-gortonhttps://app.springcast.fm/18828/how-he-grew-his-google-ads-agency-with-cro-and-ai-w-seth-gortonTue, 01 Sep 2026 04:15:00 GMT<p>Join The PPC Hub: https://www.ppcmastery.com/hub</p><p>Seth Gorton runs Searchly out of Cape Town. His pitch to clients is that they take full responsibility from click to conversion — so Google Ads, but also the landing page, the website, the CRM, and everything that happens after the click.</p><p>At Searchly, Seth uses AI agents to do 6x more with the same resources, scaling back from 6 to 3 team members.</p><p>I sat down with Seth to get into:</p><p>✅ How he grew his agency by adding CRO and AI systems<br />✅ Why he cut juniors and now only hires senior specialists<br />✅ What the "yes-man effect" is and why it worried him.<br />✅ How his team rebuilt a client's entire website in a weekend and lifted conversion rate 40%</p><p>We also went deep on the CRO side, which is where most Google Ads Specialists say they see the value but don't know where to start.</p><p>Seth headed up a CRO department before founding Searchly, so he walked through his actual process — and it's simpler than most people expect.</p><p>Timestamps:</p><p>00:00 Intro: Seth Gorton and Searchly</p><p>00:50 Full responsibility from click to conversion</p><p>02:25 Building the agency on the Google Ads Success Formula from day one</p><p>03:35 What they actually offer: search, Bing, SEO, CRO</p><p>03:55 Why they launched Searchly Web</p><p>04:35 Where to start with CRO if you've never done it</p><p>05:20 Find the drop-off, then find out why</p><p>06:40 The grandmother test</p><p>07:00 How CRO and Google Ads feed each other</p><p>07:50 Quality score, landing pages, and the metric on top of the dashboard</p><p>08:55 Bringing AI into the CRO process</p><p>10:05 Claude's Microsoft Clarity connector</p><p>10:45 Why Alfred told him to stop building separate systems</p><p>12:05 A day in the workflow: barely opening the Google Ads interface</p><p>13:20 Connectors, and changing the Shopify site in real time</p><p>14:45 "Anything I want to build, I can build in seconds"</p><p>15:30 Should he grow the agency or not?</p><p>16:15 Six people down to three, and the yes-man effect</p><p>17:40 Why he's fearful for juniors right now</p><p>18:45 His advice: don't use agents until you know the fundamentals</p><p>19:30 Why senior-only makes sense for a small agency</p><p>20:40 Agents replaced 90% of the work juniors used to do</p><p>21:30 The fractional CMO move</p><p>22:05 Charging when the execution is commoditized</p><p>22:55 Pricing: no change, just more efficient</p><p>23:05 A website rebuilt in a weekend, and 40% more conversions</p><p>23:45 What makes a good landing page</p><p>24:15 Custom CRMs for lead gen clients</p><p>25:00 Where AI is not perfect</p><p>25:45 The campaign that never went live</p><p>26:35 Advice if you want to add CRO to your offer</p><p>28:45 No wireframes, straight to draft</p><p>29:45 Chrome DevTools, self-correcting AI, and version 37 in 30 minutes</p><p>30:20 The bubble we're all in</p><p>31:10 AI watermarks, and what they'll actually change</p><p>35:00 The client who said "don't use AI"</p><p>35:35 The ClickFunnels lesson</p><p>37:15 Wrap</p><p><br /></p><p>Seth is on LinkedIn and in The PPC Hub, and he offered to grade your landing pages if you send them over.</p><p>Seth on LinkedIn: https://www.linkedin.com/in/seth-gorton/</p><p>Searchly: https://searchly.co.za/</p><p>The PPC Hub: https://www.ppcmastery.com/hub</p> no00:37:36146How he grew his Google Ads agency with CRO and AI w/ Seth Gortonfull