<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Cited]]></title><description><![CDATA[<p>A podcast about the mechanics of being cited and what happens when you are. By <a rel="noopener noreferrer nofollow" href="https://openlens.com/" target="_blank">openlens.com</a>.</p>]]></description><link>openlens.com</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Mon, 02 Nov 2026 10:50:28 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/P30f03nu.rss" rel="self" type="application/rss+xml"/><author><![CDATA[OpenLens]]></author><pubDate>Mon, 21 Sep 2026 15:50:03 GMT</pubDate><copyright><![CDATA[2026 OpenLens]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Marketing]]></category><category><![CDATA[Technology]]></category><itunes:author>OpenLens</itunes:author><itunes:summary>&lt;p&gt;A podcast about the mechanics of being cited and what happens when you are. By &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://openlens.com/&quot; target=&quot;_blank&quot;&gt;openlens.com&lt;/a&gt;.&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>OpenLens</itunes:name><itunes:email>anna@openlens.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Technology"/><itunes:image href="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/logos/b4ce59bc-c01c-4d9a-ade5-039bd0cffb17.png"/><item><title><![CDATA[The New Rules of PR for GEO with Sofiko Saltkhutsishvili]]></title><description><![CDATA[<p>Sofiko Saltkhutsishvili explains how she moved from link building into GEO and earned media, and why she now sees partnerships as a core lever for AI visibility. The conversation focuses on how brands should choose partners, measure impact, and adapt strategy across platforms like ChatGPT and Google AI Overviews.</p><p>The main takeaway is that GEO is still emerging, so the best results come from using AI visibility data, prioritizing relevant and durable citations, and tailoring tactics to the brand type, budget, and target platform.</p><p>Join the OpenLens community: <a href="https://discord.gg/cqfKygfPF" rel="noopener noreferrer nofollow">https://discord.gg/cqfKygfPF</a></p><p>Try OpenLens for free: <a href="https://openlens.com" rel="noopener noreferrer nofollow">https://openlens.com</a></p><p>Connect with Sofiko: <a href="https://www.linkedin.com/in/sofiko-saltkhutsishvili/" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/sofiko-saltkhutsishvili/</a></p><p>OpenLens on LinkedIn: <a href="https://www.linkedin.com/company/openlens-dot-com/" rel="noopener noreferrer nofollow">https://www.linkedin.com/company/openlens-dot-com/</a></p><p>Timestamps</p><p>00:00 - Welcome and Sofiko’s first podcast appearance</p><p>00:26 - From link building to GEO and earned media</p><p>00:43 - Why GEO partnerships differ for SaaS vs e-commerce</p><p>01:46 - Conferences, panels, and industry cross-pollination</p><p>04:24 - Paid vs organic visibility in partnerships</p><p>07:40 - Choosing influencers by AI visibility data</p><p>09:47 - Working with organic contributions on a limited GEO budget</p><p>11:29 - The metrics that matter beyond AI visibility</p><p>12:48 - How to measure ROI from GEO partnerships</p><p>13:51 - The future of paid partnerships for AI visibility</p><p>16:22 - Finding the domains that actually influence AI answers</p><p>18:28 - Creating new content versus targeting already cited sources</p><p>20:26 - Why AI visibility tools beat traditional tools for influencer selection</p><p>21:17 - Sofiko’s biggest GEO hot take</p><p>22:30 - ChatGPT and AI Overviews cite very different sources</p><p>24:38 - Why dot gov backlinks are so hard to earn</p><p>27:06 - Why Sofiko feels more like a GEO specialist than a traditional PR operator</p><p><br /></p>]]></description><guid isPermaLink="false">0dade7b2-a11f-4d78-9b5b-9a0e9259ad54</guid><dc:creator><![CDATA[OpenLens]]></dc:creator><pubDate>Tue, 27 Oct 2026 18:04:17 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/3084f7362e59ae0acf6ec64484549ce5a4849818632f1b9cd9254c4cef619b75/eyJlcGlzb2RlSWQiOiIwZGFkZTdiMi1hMTFmLTRkNzgtOWI1Yi05YTBlOTI1OWFkNTQiLCJwb2RjYXN0SWQiOiI5NmI0YzE4Ni01OWUzLTQyZGQtYTBmNS0zNWEyY2Y2NTdhMTMiLCJhY2NvdW50SWQiOiI2YTkxMjViOWFhOGJjNWI1M2JmYjE0MTEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFkYjM1N2VhMzVkMGMyMWI0Nzk3MzU2L2FubmEtYmxhbmtzLXN0dWRpby0yMDI2LTEwLTIzX18xMC0yMi01NS5tcDMifQ==.mp3" length="55453300" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/episodes/0dade7b2-a11f-4d78-9b5b-9a0e9259ad54/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Sofiko Saltkhutsishvili explains how she moved from link building into GEO and earned media, and why she now sees partnerships as a core lever for AI visibility. The conversation focuses on how brands should choose partners, measure impact, and adapt strategy across platforms like ChatGPT and Google AI Overviews.&lt;/p&gt;&lt;p&gt;The main takeaway is that GEO is still emerging, so the best results come from using AI visibility data, prioritizing relevant and durable citations, and tailoring tactics to the brand type, budget, and target platform.&lt;/p&gt;&lt;p&gt;Join the OpenLens community: &lt;a href=&quot;https://discord.gg/cqfKygfPF&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://discord.gg/cqfKygfPF&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Try OpenLens for free: &lt;a href=&quot;https://openlens.com&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://openlens.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Connect with Sofiko: &lt;a href=&quot;https://www.linkedin.com/in/sofiko-saltkhutsishvili/&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://www.linkedin.com/in/sofiko-saltkhutsishvili/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;OpenLens on LinkedIn: &lt;a href=&quot;https://www.linkedin.com/company/openlens-dot-com/&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://www.linkedin.com/company/openlens-dot-com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Timestamps&lt;/p&gt;&lt;p&gt;00:00 - Welcome and Sofiko’s first podcast appearance&lt;/p&gt;&lt;p&gt;00:26 - From link building to GEO and earned media&lt;/p&gt;&lt;p&gt;00:43 - Why GEO partnerships differ for SaaS vs e-commerce&lt;/p&gt;&lt;p&gt;01:46 - Conferences, panels, and industry cross-pollination&lt;/p&gt;&lt;p&gt;04:24 - Paid vs organic visibility in partnerships&lt;/p&gt;&lt;p&gt;07:40 - Choosing influencers by AI visibility data&lt;/p&gt;&lt;p&gt;09:47 - Working with organic contributions on a limited GEO budget&lt;/p&gt;&lt;p&gt;11:29 - The metrics that matter beyond AI visibility&lt;/p&gt;&lt;p&gt;12:48 - How to measure ROI from GEO partnerships&lt;/p&gt;&lt;p&gt;13:51 - The future of paid partnerships for AI visibility&lt;/p&gt;&lt;p&gt;16:22 - Finding the domains that actually influence AI answers&lt;/p&gt;&lt;p&gt;18:28 - Creating new content versus targeting already cited sources&lt;/p&gt;&lt;p&gt;20:26 - Why AI visibility tools beat traditional tools for influencer selection&lt;/p&gt;&lt;p&gt;21:17 - Sofiko’s biggest GEO hot take&lt;/p&gt;&lt;p&gt;22:30 - ChatGPT and AI Overviews cite very different sources&lt;/p&gt;&lt;p&gt;24:38 - Why dot gov backlinks are so hard to earn&lt;/p&gt;&lt;p&gt;27:06 - Why Sofiko feels more like a GEO specialist than a traditional PR operator&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:28:53</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/logos/b4ce59bc-c01c-4d9a-ade5-039bd0cffb17.png"/><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><itunes:title>The New Rules of PR for GEO with Sofiko Saltkhutsishvili</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[ What Google and AI Search Rewards That Most Writers Miss with Bilal Rafique | Cited by OpenLens
]]></title><description><![CDATA[<p>Thank you, Bilal for being an amazing Cited guest. In this episode, Bilal digs into how he builds briefs, differentiates products with copy, and adapts writing for both human readers and AI systems.</p><p>We discuss where AI helps, where it falls short, and why Bilal believes the strongest writers of the next few years will be creative strategists who can tie copy directly to revenue and conversion</p><p>Join the OpenLens community: <a href="https://discord.gg/8GC7tuGQV" rel="noopener noreferrer nofollow">https://discord.gg/8GC7tuGQV</a></p><p>Try OpenLens for free: <a href="https://openlens.com" rel="noopener noreferrer nofollow">https://openlens.com</a></p><p>Connect with Bilal: <a href="https://www.linkedin.com/in/bilal-rafique-seo-content-writer-copywriter/" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/bilal-rafique-seo-content-writer-copywriter/</a></p><p>Read Bilal’s Medium: <a href="https://medium.com/@bilalrafique610" rel="noopener noreferrer nofollow">https://medium.com/@bilalrafique610</a></p><p>OpenLens on LinkedIn: <a href="https://www.linkedin.com/company/openlens-dot-com/" rel="noopener noreferrer nofollow">https://www.linkedin.com/company/openlens-dot-com/</a></p><p>Timestamps:</p><p>00:19 - Bilal’s background and move from SEO writing to content specialist</p><p>02:05 - How Bilal approaches a content brief from scratch</p><p>03:05 - Keyword selection, funnel stage, and search intent</p><p>04:06 - Choosing content type, format, and angle</p><p>04:34 - Building headings with manual research and AI assistance</p><p>05:11 - Adding detailed points, internal links, and deadlines</p><p>06:08 - Using brand tone and interface to differentiate similar products</p><p>07:58 - Structuring short and long descriptions for different buyers</p><p>08:14 - Why product FAQs should come from real user questions</p><p>09:30 - Writing “who is this for” sections for AI visibility</p><p>11:11 - Why human-led AI use beats pure AI output for business results</p><p>13:16 - The copywriter’s role shifting toward strategy and revenue</p><p>15:00 - Why an AI-literate human writer still beats 100% AI</p><p>15:54 - Building a microagency-style content team with AI support</p><p>18:00 - Why AI-scaled content often fails after traffic spikes</p><p>19:08 - AI as a research assistant, not a full content replacement</p><p>20:24 - Why AI-generated sources still need manual verification</p><p>21:08 - Anna’s line on balancing AI with human creativity</p><p>22:21 - How AI changes team size, output, and opportunity</p><p>23:19 - Human experience as the real differentiator in copy</p><p>24:32 - Writing for Puma under strict brand and legal constraints</p><p>26:36 - Email copy, analytics, and feedback loops for improvement</p><p>27:31 - Why Bilal prefers eCommerce work over B2B, despite better pay</p><p>28:33 - Why eCommerce demand should keep growing</p><p>29:23 - Writing for humans first, then adapting for LLM citations</p>]]></description><guid isPermaLink="false">7f1d5ea2-b325-4e3b-a132-f1717cae1309</guid><dc:creator><![CDATA[OpenLens]]></dc:creator><pubDate>Fri, 23 Oct 2026 08:45:44 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/03c6740bfd1180f08fe2a6531d2179ddd32d50ce56de4c0d8489fcc183b3df8c/eyJlcGlzb2RlSWQiOiI3ZjFkNWVhMi1iMzI1LTRlM2ItYTEzMi1mMTcxN2NhZTEzMDkiLCJwb2RjYXN0SWQiOiI5NmI0YzE4Ni01OWUzLTQyZGQtYTBmNS0zNWEyY2Y2NTdhMTMiLCJhY2NvdW50SWQiOiI2YTkxMjViOWFhOGJjNWI1M2JmYjE0MTEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFkNzgxNDA4OWZhZWE4ZDkzYjk2YzhiL2FubmEtYmxhbmtzLXN0dWRpby0yMDI2LTEwLTIzX184LTQ1LTQ0Lm1wMyJ9.mp3" length="52921303" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/episodes/7f1d5ea2-b325-4e3b-a132-f1717cae1309/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Thank you, Bilal for being an amazing Cited guest. In this episode, Bilal digs into how he builds briefs, differentiates products with copy, and adapts writing for both human readers and AI systems.&lt;/p&gt;&lt;p&gt;We discuss where AI helps, where it falls short, and why Bilal believes the strongest writers of the next few years will be creative strategists who can tie copy directly to revenue and conversion&lt;/p&gt;&lt;p&gt;Join the OpenLens community: &lt;a href=&quot;https://discord.gg/8GC7tuGQV&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://discord.gg/8GC7tuGQV&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Try OpenLens for free: &lt;a href=&quot;https://openlens.com&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://openlens.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Connect with Bilal: &lt;a href=&quot;https://www.linkedin.com/in/bilal-rafique-seo-content-writer-copywriter/&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://www.linkedin.com/in/bilal-rafique-seo-content-writer-copywriter/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Read Bilal’s Medium: &lt;a href=&quot;https://medium.com/@bilalrafique610&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://medium.com/@bilalrafique610&lt;/a&gt;&lt;/p&gt;&lt;p&gt;OpenLens on LinkedIn: &lt;a href=&quot;https://www.linkedin.com/company/openlens-dot-com/&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://www.linkedin.com/company/openlens-dot-com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Timestamps:&lt;/p&gt;&lt;p&gt;00:19 - Bilal’s background and move from SEO writing to content specialist&lt;/p&gt;&lt;p&gt;02:05 - How Bilal approaches a content brief from scratch&lt;/p&gt;&lt;p&gt;03:05 - Keyword selection, funnel stage, and search intent&lt;/p&gt;&lt;p&gt;04:06 - Choosing content type, format, and angle&lt;/p&gt;&lt;p&gt;04:34 - Building headings with manual research and AI assistance&lt;/p&gt;&lt;p&gt;05:11 - Adding detailed points, internal links, and deadlines&lt;/p&gt;&lt;p&gt;06:08 - Using brand tone and interface to differentiate similar products&lt;/p&gt;&lt;p&gt;07:58 - Structuring short and long descriptions for different buyers&lt;/p&gt;&lt;p&gt;08:14 - Why product FAQs should come from real user questions&lt;/p&gt;&lt;p&gt;09:30 - Writing “who is this for” sections for AI visibility&lt;/p&gt;&lt;p&gt;11:11 - Why human-led AI use beats pure AI output for business results&lt;/p&gt;&lt;p&gt;13:16 - The copywriter’s role shifting toward strategy and revenue&lt;/p&gt;&lt;p&gt;15:00 - Why an AI-literate human writer still beats 100% AI&lt;/p&gt;&lt;p&gt;15:54 - Building a microagency-style content team with AI support&lt;/p&gt;&lt;p&gt;18:00 - Why AI-scaled content often fails after traffic spikes&lt;/p&gt;&lt;p&gt;19:08 - AI as a research assistant, not a full content replacement&lt;/p&gt;&lt;p&gt;20:24 - Why AI-generated sources still need manual verification&lt;/p&gt;&lt;p&gt;21:08 - Anna’s line on balancing AI with human creativity&lt;/p&gt;&lt;p&gt;22:21 - How AI changes team size, output, and opportunity&lt;/p&gt;&lt;p&gt;23:19 - Human experience as the real differentiator in copy&lt;/p&gt;&lt;p&gt;24:32 - Writing for Puma under strict brand and legal constraints&lt;/p&gt;&lt;p&gt;26:36 - Email copy, analytics, and feedback loops for improvement&lt;/p&gt;&lt;p&gt;27:31 - Why Bilal prefers eCommerce work over B2B, despite better pay&lt;/p&gt;&lt;p&gt;28:33 - Why eCommerce demand should keep growing&lt;/p&gt;&lt;p&gt;29:23 - Writing for humans first, then adapting for LLM citations&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:27:34</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/logos/b4ce59bc-c01c-4d9a-ade5-039bd0cffb17.png"/><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:title> What Google and AI Search Rewards That Most Writers Miss with Bilal Rafique | Cited by OpenLens
</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Why ChatGPT Misreads Your Brand and Invents Facts with Myriam Jessier | Cited by OpenLens
]]></title><description><![CDATA[<p>Myriam Jessier discusses the overlap between technical SEO and branding, how AI systems retrieve and interpret content, why specificity and “brand depth” matter, and how images, video, and audio can make brands more understandable to AI.</p><p>Join the OpenLens community: <a href="https://discord.gg/8GC7tuGQV" rel="noopener noreferrer nofollow">https://discord.gg/8GC7tuGQV</a></p><p>Try OpenLens for free: <a href="https://openlens.com" rel="noopener noreferrer nofollow">https://openlens.com</a></p><p>Connect with Myriam: <a href="https://ca.linkedin.com/in/myriamjessier" rel="noopener noreferrer nofollow">https://ca.linkedin.com/in/myriamjessier</a></p><p>OpenLens on LinkedIn: <a href="https://www.linkedin.com/company/openlens-dot-com/" rel="noopener noreferrer nofollow">https://www.linkedin.com/company/openlens-dot-com/</a></p><p><br /></p><p>Timestamps:</p><p><br /></p><p>00:00 Highlights: AI search, vague marketing copy, and why visual context matters</p><p>01:02  Myriam’s path into SEO through sociology, international relations, and libraries</p><p>04:21 Generalist vs. multimodal SEO specialist</p><p>07:04 Why multimodal search better mirrors how people naturally search</p><p>08:52 What “technical branding” means in the age of AI search</p><p>12:45 Common technical mistakes that keep brands from being understood by AI</p><p>15:26 Making content clear, specific, and easy for AI to extract</p><p>17:02 AI visibility audits: retrieval, brand depth, and becoming a trusted source</p><p>23:16 Building stronger entity associations across websites, social platforms, and video</p><p>25:31 Why video can reinforce authenticity, expertise, and brand signals</p><p>28:17 Visual search, product imagery, and communicating what text alone can’t</p><p>30:54 How to optimize images and video so AI can interpret them accurately</p><p>36:48 The limits of current AI visibility reporting</p><p>37:19 Avoiding the “one-topic” trap and connecting expertise through a clear narrative</p><p>39:28 Myriam’s academic background, online presence, and closing thoughts</p>]]></description><guid isPermaLink="false">0e86aa58-ee24-4422-b942-8aed44791706</guid><dc:creator><![CDATA[OpenLens]]></dc:creator><pubDate>Wed, 21 Oct 2026 16:47:27 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/370de22bf276ba193b749ab04aeec107ff0e8a4473c5d668c8ef4c1cbe16ed5e/eyJlcGlzb2RlSWQiOiIwZTg2YWE1OC1lZTI0LTQ0MjItYjk0Mi04YWVkNDQ3OTE3MDYiLCJwb2RjYXN0SWQiOiI5NmI0YzE4Ni01OWUzLTQyZGQtYTBmNS0zNWEyY2Y2NTdhMTMiLCJhY2NvdW50SWQiOiI2YTkxMjViOWFhOGJjNWI1M2JmYjE0MTEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFkOGU4NjMwMWNjYjhhYzcxMzdlMzgzL2FubmEtYmxhbmtzLXN0dWRpby0yMDI2LTEwLTIxX18xNi0yOS0yMy5tcDMifQ==.mp3" length="77143710" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/episodes/0e86aa58-ee24-4422-b942-8aed44791706/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Myriam Jessier discusses the overlap between technical SEO and branding, how AI systems retrieve and interpret content, why specificity and “brand depth” matter, and how images, video, and audio can make brands more understandable to AI.&lt;/p&gt;&lt;p&gt;Join the OpenLens community: &lt;a href=&quot;https://discord.gg/8GC7tuGQV&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://discord.gg/8GC7tuGQV&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Try OpenLens for free: &lt;a href=&quot;https://openlens.com&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://openlens.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Connect with Myriam: &lt;a href=&quot;https://ca.linkedin.com/in/myriamjessier&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://ca.linkedin.com/in/myriamjessier&lt;/a&gt;&lt;/p&gt;&lt;p&gt;OpenLens on LinkedIn: &lt;a href=&quot;https://www.linkedin.com/company/openlens-dot-com/&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://www.linkedin.com/company/openlens-dot-com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Timestamps:&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;00:00 Highlights: AI search, vague marketing copy, and why visual context matters&lt;/p&gt;&lt;p&gt;01:02  Myriam’s path into SEO through sociology, international relations, and libraries&lt;/p&gt;&lt;p&gt;04:21 Generalist vs. multimodal SEO specialist&lt;/p&gt;&lt;p&gt;07:04 Why multimodal search better mirrors how people naturally search&lt;/p&gt;&lt;p&gt;08:52 What “technical branding” means in the age of AI search&lt;/p&gt;&lt;p&gt;12:45 Common technical mistakes that keep brands from being understood by AI&lt;/p&gt;&lt;p&gt;15:26 Making content clear, specific, and easy for AI to extract&lt;/p&gt;&lt;p&gt;17:02 AI visibility audits: retrieval, brand depth, and becoming a trusted source&lt;/p&gt;&lt;p&gt;23:16 Building stronger entity associations across websites, social platforms, and video&lt;/p&gt;&lt;p&gt;25:31 Why video can reinforce authenticity, expertise, and brand signals&lt;/p&gt;&lt;p&gt;28:17 Visual search, product imagery, and communicating what text alone can’t&lt;/p&gt;&lt;p&gt;30:54 How to optimize images and video so AI can interpret them accurately&lt;/p&gt;&lt;p&gt;36:48 The limits of current AI visibility reporting&lt;/p&gt;&lt;p&gt;37:19 Avoiding the “one-topic” trap and connecting expertise through a clear narrative&lt;/p&gt;&lt;p&gt;39:28 Myriam’s academic background, online presence, and closing thoughts&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:40:11</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/logos/b4ce59bc-c01c-4d9a-ade5-039bd0cffb17.png"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:title>Why ChatGPT Misreads Your Brand and Invents Facts with Myriam Jessier | Cited by OpenLens
</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Brand Marketing for GEO with Cassie Clark | Cited by OpenLens]]></title><description><![CDATA[<p>This conversation breaks down how AI search visibility is changing, what GEO actually means in practice, and why technical SEO alone is not enough to get cited by AI engines. Cassie Clark recommends fixes to improve discoverability in AI-driven answers.</p><p>We also discuss the shift from backlinks to broader brand signals, the role of Reddit and third-party mentions, and why consistent messaging across your website, social profiles, PR, and employee presence matters more than ever.</p><p>Join the OpenLens community: <a href="https://discord.gg/8GC7tuGQV" rel="noopener noreferrer nofollow">https://discord.gg/8GC7tuGQV</a></p><p>Try OpenLens for free: <a href="https://openlens.com" rel="noopener noreferrer nofollow">https://openlens.com</a></p><p>Listen to Cassie’s podcast: <a href="https://www.youtube.com/@foundinaipodcast" rel="noopener noreferrer nofollow">https://www.youtube.com/@foundinaipodcast</a></p><p>Connect with Cassie: <a href="https://www.linkedin.com/in/cassie-wilson-clark" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/cassie-wilson-clark</a></p><p>Try OpenLens for free: <a href="https://openlens.com" rel="noopener noreferrer nofollow">https://openlens.com</a></p><p>OpenLens on LinkedIn: <a href="https://www.linkedin.com/company/openlens-dot-com/" rel="noopener noreferrer nofollow">https://www.linkedin.com/company/openlens-dot-com/</a></p><p>Timestamps</p><p>(00:00) Technical setup, congratulations on 10,000 downloads, and the early GEO conversation</p><p>(01:15) What OpenLens does - AI visibility software with agent readiness audits</p><p>(02:08) Testing Muse as an AI shopper and whether users trust it with spending power</p><p>(03:22) How Cassie got into GEO after content writing slowed down during the ChatGPT boom</p><p>(04:48) Why Cassie started the Found in AI podcast to cut through GEO misinformation</p><p>(06:01) Why Cassie uses the term AI search visibility consultant instead of picking one acronym</p><p>(06:27) GEO as its own discipline beyond traditional SEO</p><p>(07:54) Why GEO tools need different measurement models than classic SEO dashboards</p><p>(09:12) Why audits should cover social, reviews, sales, customer service, and more</p><p>(10:08) When brands need publisher partnerships versus a full website rewrite</p><p>(11:31) Why Reddit still matters for visibility, even as citation behavior changes</p><p>(13:16) What may matter most over the next few weeks - and maybe years - in GEO</p><p>(14:42) Why product data, metadata, and website information must match for commerce use cases</p><p>(15:17) How consistent brand messaging across channels helped AI systems categorize Anna correctly</p><p>(16:17) The risk of AI surfacing the wrong phone number or other business details</p><p>(17:20) Cassie’s biggest GEO gripe - companies hiring for technical SEO when they really need brand strategy</p><p>(18:20) Why cross-functional alignment and a GEO champion in each department can make execution easier</p>]]></description><guid isPermaLink="false">bd51b281-96ce-4e72-bd08-528ef6887c56</guid><dc:creator><![CDATA[OpenLens]]></dc:creator><pubDate>Thu, 01 Oct 2026 15:55:32 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/2b2668ce5b2ff08cffba1306c63cb9db985e2bfcb140750fc570549cb2bd63fa/eyJlcGlzb2RlSWQiOiJiZDUxYjI4MS05NmNlLTRlNzItYmQwOC01MjhlZjY4ODdjNTYiLCJwb2RjYXN0SWQiOiI5NmI0YzE4Ni01OWUzLTQyZGQtYTBmNS0zNWEyY2Y2NTdhMTMiLCJhY2NvdW50SWQiOiI2YTkxMjViOWFhOGJjNWI1M2JmYjE0MTEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFiYmY3ZDIxNzY1YmUyZGJmOGUzNmRkL2FubmEtYmxhbmtzLXN0dWRpby0yMDI2LTEwLTFfXzE1LTU1LTMzLm1wMyJ9.mp3" length="34046267" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/episodes/bd51b281-96ce-4e72-bd08-528ef6887c56/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;This conversation breaks down how AI search visibility is changing, what GEO actually means in practice, and why technical SEO alone is not enough to get cited by AI engines. Cassie Clark recommends fixes to improve discoverability in AI-driven answers.&lt;/p&gt;&lt;p&gt;We also discuss the shift from backlinks to broader brand signals, the role of Reddit and third-party mentions, and why consistent messaging across your website, social profiles, PR, and employee presence matters more than ever.&lt;/p&gt;&lt;p&gt;Join the OpenLens community: &lt;a href=&quot;https://discord.gg/8GC7tuGQV&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://discord.gg/8GC7tuGQV&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Try OpenLens for free: &lt;a href=&quot;https://openlens.com&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://openlens.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Listen to Cassie’s podcast: &lt;a href=&quot;https://www.youtube.com/@foundinaipodcast&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://www.youtube.com/@foundinaipodcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Connect with Cassie: &lt;a href=&quot;https://www.linkedin.com/in/cassie-wilson-clark&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://www.linkedin.com/in/cassie-wilson-clark&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Try OpenLens for free: &lt;a href=&quot;https://openlens.com&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://openlens.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;OpenLens on LinkedIn: &lt;a href=&quot;https://www.linkedin.com/company/openlens-dot-com/&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;https://www.linkedin.com/company/openlens-dot-com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Timestamps&lt;/p&gt;&lt;p&gt;(00:00) Technical setup, congratulations on 10,000 downloads, and the early GEO conversation&lt;/p&gt;&lt;p&gt;(01:15) What OpenLens does - AI visibility software with agent readiness audits&lt;/p&gt;&lt;p&gt;(02:08) Testing Muse as an AI shopper and whether users trust it with spending power&lt;/p&gt;&lt;p&gt;(03:22) How Cassie got into GEO after content writing slowed down during the ChatGPT boom&lt;/p&gt;&lt;p&gt;(04:48) Why Cassie started the Found in AI podcast to cut through GEO misinformation&lt;/p&gt;&lt;p&gt;(06:01) Why Cassie uses the term AI search visibility consultant instead of picking one acronym&lt;/p&gt;&lt;p&gt;(06:27) GEO as its own discipline beyond traditional SEO&lt;/p&gt;&lt;p&gt;(07:54) Why GEO tools need different measurement models than classic SEO dashboards&lt;/p&gt;&lt;p&gt;(09:12) Why audits should cover social, reviews, sales, customer service, and more&lt;/p&gt;&lt;p&gt;(10:08) When brands need publisher partnerships versus a full website rewrite&lt;/p&gt;&lt;p&gt;(11:31) Why Reddit still matters for visibility, even as citation behavior changes&lt;/p&gt;&lt;p&gt;(13:16) What may matter most over the next few weeks - and maybe years - in GEO&lt;/p&gt;&lt;p&gt;(14:42) Why product data, metadata, and website information must match for commerce use cases&lt;/p&gt;&lt;p&gt;(15:17) How consistent brand messaging across channels helped AI systems categorize Anna correctly&lt;/p&gt;&lt;p&gt;(16:17) The risk of AI surfacing the wrong phone number or other business details&lt;/p&gt;&lt;p&gt;(17:20) Cassie’s biggest GEO gripe - companies hiring for technical SEO when they really need brand strategy&lt;/p&gt;&lt;p&gt;(18:20) Why cross-functional alignment and a GEO champion in each department can make execution easier&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:17:44</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/logos/b4ce59bc-c01c-4d9a-ade5-039bd0cffb17.png"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:title>Brand Marketing for GEO with Cassie Clark | Cited by OpenLens</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[The Future of Digital PR with Vince Nero | Cited by OpenLens]]></title><description><![CDATA[<p>Vince Nero, Director of Content Marketing at BuzzStream, joins Cameron and Anna from OpenLens to break down how AI is changing digital PR, media list building, pitching, and the role of junior PR talent. </p><p></p><p>Cameron and Anna ask Vince about how AI is changing digital PR, media list building, pitching, and the role of junior PR talent. They also discuss what still matters most when everyone has similar tools: story quality, timing, and real human judgment.</p><p></p><p>Vince shares why he thinks AI may automate parts of outreach but not replace the craft of choosing the right story, reading the room, and understanding journalist fit. He also offers a sharp take on where PR (and the internet at large) may be heading by 2031. </p><p></p><p>Join the OpenLens community: <a rel="noopener noreferrer nofollow" href="https://discord.gg/8GC7tuGQV" target="_blank">https://discord.gg/8GC7tuGQV</a></p><p></p><p>Try OpenLens for free: <a rel="noopener noreferrer nofollow" href="https://openlens.com" target="_blank">https://openlens.com</a><br /></p><p>Listen to Vince’s podcast: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@BuzzStream" target="_blank">https://www.youtube.com/@BuzzStream</a></p><p></p><p>Connect with Vincent: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/vinnero/" target="_blank">https://www.linkedin.com/in/vinnero/</a><br /></p><p>OpenLens on LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/openlens-dot-com/" target="_blank">https://www.linkedin.com/company/openlens-dot-com/</a></p><p><br /></p><h6><b>Timestamps</b></h6><p>00:00 - Introduction to Cited</p><p>00:29 - Vince Nero introduced: BuzzStream, Siege Media, and digital PR background</p><p>01:15 - From jazz saxophone to marketing and link building</p><p>02:22 - Can AI build media lists better than humans?</p><p>03:58 - Why story fit matters more than relationship alone</p><p>06:10 - What actually goes into evaluating a journalist</p><p>08:08 - Timely commentary and reactive PR opportunities</p><p>10:03 - Why agencies may still accept noisy outreach risks</p><p>11:35 - How many pitches journalists say are irrelevant</p><p>12:03 - What junior PR roles may look like in 2031</p><p>13:44 - Generalist PR roles, AI tools, and strategic learning</p><p>16:18 - Journalists can spot AI-written pitches instantly</p><p>18:14 - Will brands start marketing themselves as AI-free?</p><p>19:20 - AI’s limits in ideation and strategy</p><p>21:47 - Building better media lists with richer inputs</p><p>22:45 - When relationships matter again in an AI-heavy world</p><p>24:15 - Links, unlinked mentions, and AI visibility</p><p>26:06 - Why links still matter for ranking and corpus training</p><p>28:09 - How pitching may shift toward platforms and journalist request systems</p><p>30:29 - Why journalists are overloaded and time-poor</p><p>32:28 - The future of coverage in an agentic web</p><p>34:02 - Local news, clicks, and the move toward more siloed news consumption</p><p>36:52 - Biggest hot take: the internet swings back toward human creatives</p><p>38:05 - Quality over quantity as AI limitations become obvious</p>]]></description><guid isPermaLink="false">bbcf67d0-4add-428c-a5e3-957285b31146</guid><dc:creator><![CDATA[OpenLens]]></dc:creator><pubDate>Mon, 21 Sep 2026 15:56:13 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/eb58a7aec8f959d9cad30d95f9c8d075480ad62cabe07139806407911a8df65a/eyJlcGlzb2RlSWQiOiJiYmNmNjdkMC00YWRkLTQyOGMtYTVlMy05NTcyODViMzExNDYiLCJwb2RjYXN0SWQiOiI5NmI0YzE4Ni01OWUzLTQyZGQtYTBmNS0zNWEyY2Y2NTdhMTMiLCJhY2NvdW50SWQiOiI2YTkxMjViOWFhOGJjNWI1M2JmYjE0MTEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFhMWIwNGEwYjBhZTlmMTM2MTI4MzM4L2FubmEtYmxhbmtzLXN0dWRpby0yMDI2LTktMjFfXzE1LTU2LTE1Lm1wMyJ9.mp3" length="63071860" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/episodes/bbcf67d0-4add-428c-a5e3-957285b31146/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Vince Nero, Director of Content Marketing at BuzzStream, joins Cameron and Anna from OpenLens to break down how AI is changing digital PR, media list building, pitching, and the role of junior PR talent. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Cameron and Anna ask Vince about how AI is changing digital PR, media list building, pitching, and the role of junior PR talent. They also discuss what still matters most when everyone has similar tools: story quality, timing, and real human judgment.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Vince shares why he thinks AI may automate parts of outreach but not replace the craft of choosing the right story, reading the room, and understanding journalist fit. He also offers a sharp take on where PR (and the internet at large) may be heading by 2031. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Join the OpenLens community: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://discord.gg/8GC7tuGQV&quot; target=&quot;_blank&quot;&gt;https://discord.gg/8GC7tuGQV&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Try OpenLens for free: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://openlens.com&quot; target=&quot;_blank&quot;&gt;https://openlens.com&lt;/a&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Listen to Vince’s podcast: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.youtube.com/@BuzzStream&quot; target=&quot;_blank&quot;&gt;https://www.youtube.com/@BuzzStream&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Connect with Vincent: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/vinnero/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/vinnero/&lt;/a&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;OpenLens on LinkedIn: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/company/openlens-dot-com/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/company/openlens-dot-com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;h6&gt;&lt;b&gt;Timestamps&lt;/b&gt;&lt;/h6&gt;&lt;p&gt;00:00 - Introduction to Cited&lt;/p&gt;&lt;p&gt;00:29 - Vince Nero introduced: BuzzStream, Siege Media, and digital PR background&lt;/p&gt;&lt;p&gt;01:15 - From jazz saxophone to marketing and link building&lt;/p&gt;&lt;p&gt;02:22 - Can AI build media lists better than humans?&lt;/p&gt;&lt;p&gt;03:58 - Why story fit matters more than relationship alone&lt;/p&gt;&lt;p&gt;06:10 - What actually goes into evaluating a journalist&lt;/p&gt;&lt;p&gt;08:08 - Timely commentary and reactive PR opportunities&lt;/p&gt;&lt;p&gt;10:03 - Why agencies may still accept noisy outreach risks&lt;/p&gt;&lt;p&gt;11:35 - How many pitches journalists say are irrelevant&lt;/p&gt;&lt;p&gt;12:03 - What junior PR roles may look like in 2031&lt;/p&gt;&lt;p&gt;13:44 - Generalist PR roles, AI tools, and strategic learning&lt;/p&gt;&lt;p&gt;16:18 - Journalists can spot AI-written pitches instantly&lt;/p&gt;&lt;p&gt;18:14 - Will brands start marketing themselves as AI-free?&lt;/p&gt;&lt;p&gt;19:20 - AI’s limits in ideation and strategy&lt;/p&gt;&lt;p&gt;21:47 - Building better media lists with richer inputs&lt;/p&gt;&lt;p&gt;22:45 - When relationships matter again in an AI-heavy world&lt;/p&gt;&lt;p&gt;24:15 - Links, unlinked mentions, and AI visibility&lt;/p&gt;&lt;p&gt;26:06 - Why links still matter for ranking and corpus training&lt;/p&gt;&lt;p&gt;28:09 - How pitching may shift toward platforms and journalist request systems&lt;/p&gt;&lt;p&gt;30:29 - Why journalists are overloaded and time-poor&lt;/p&gt;&lt;p&gt;32:28 - The future of coverage in an agentic web&lt;/p&gt;&lt;p&gt;34:02 - Local news, clicks, and the move toward more siloed news consumption&lt;/p&gt;&lt;p&gt;36:52 - Biggest hot take: the internet swings back toward human creatives&lt;/p&gt;&lt;p&gt;38:05 - Quality over quantity as AI limitations become obvious&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:32:51</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/96b4c186-59e3-42dd-a0f5-35a2cf657a13/logos/b4ce59bc-c01c-4d9a-ade5-039bd0cffb17.png"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>The Future of Digital PR with Vince Nero | Cited by OpenLens</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>