<![CDATA[Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs ]]>
Each episode breaks down one marketing topic into something you can actually use: a strategy, a framework, a 20-minute assignment, and AI prompts you can copy and paste today. No jargon. No seventeen-step funnels. Just clear, practical guidance built for quilters, pattern designers, teachers, and makers.

Sign up with your email to get new episodes delivered straight to your podcast app. You'll also be the first to hear about free resources, live coaching opportunities, and what's happening inside the Digital Marketing Magic Coaching Program.]]>https://www.heytori.tech/Riverside.fm (https://riverside.com)Wed, 22 Jul 2026 14:06:20 GMTFri, 26 Jun 2026 19:15:34 GMT60Tori McElwainYou've got a quilting business, a craft you love, and a marketing to-do list that makes you want to close your laptop and go sew. Hey Tori! is where digital marketing coach and fellow quilter Tori McElwain answers the real questions creative entrepreneurs are asking - from "where are my customers actually coming from?" to "do I really need to be on Instagram every day?"<br /><br />Each episode breaks down one marketing topic into something you can actually use: a strategy, a framework, a 20-minute assignment, and AI prompts you can copy and paste today. No jargon. No seventeen-step funnels. Just clear, practical guidance built for quilters, pattern designers, teachers, and makers.<br /><br />Sign up with your email to get new episodes delivered straight to your podcast app. You'll also be the first to hear about free resources, live coaching opportunities, and what's happening inside the Digital Marketing Magic Coaching Program.episodicTori McElwainthequiltpatch@thequiltpatchbytori.comno<![CDATA[Krista's Five Year Journey from Maker to Teacher and Shop Owner]]>Krista Russell went from her first sewing machine to running a long-arm quilting business, writing patterns, teaching classes, and operating a quilt shop—all in five years. She's the kind of person who sees an opportunity and figures it out. But building that fast creates a specific problem: you keep moving without designing. That's where accountability changed everything.

In this episode, Krista shares how the Workshops Unleashed book club kept her moving forward during a massive life transition (literally moving provinces mid-move), why deadlines matter more than inspiration for action-takers, and how she went from intimidated by curriculum design to launching evergreen mystery quilt series.

If you're juggling multiple income streams, building quickly, or wondering how to scale intentionally instead of just reacting, this episode is for you.

Show Note Blog Post for Krista's Five Year Journey

Connect with Krista:

Visit her Website

Follow her on Facebook

Join the Book Club:

Buy the book Workshops Unleashed

Join the Book Club

Chapters

00:00 Introduction to Krista's Quilting Journey

03:06 From Hobby to Business: The Evolution of Krista's Quilting

06:02 Building a Community: The Importance of Local Connections

08:46 Joining the Book Club: A Step Towards Growth

11:59 Taking Action: The Impact of the Book Club on Krista's Business

14:55 Designing Workshops: Overcoming Challenges in Teaching

18:08 Creating a Curriculum: Tailoring Classes to Community Needs

21:07 Future Plans: Expanding Online and In-Person Offerings

24:25 The Journey of Teaching and Learning

27:32 Crafting Effective Teaching Strategies

30:00 The Importance of Student Perspective

31:56 Transitioning from Learner to Teacher

34:49 Marketing and Growing a Quilting Business

40:00 Navigating Challenges in Business Development

47:09 Future Projects and Innovations

Resources & Programs

Learn more: heytori.tech

Digital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.

Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.

Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.

Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

]]>4fe02245-f573-4e46-996a-1731b985aff3Fri, 17 Jul 2026 12:00:00 GMT<p>Krista Russell went from her first sewing machine to running a long-arm quilting business, writing patterns, teaching classes, and operating a quilt shop—all in five years. She's the kind of person who sees an opportunity and figures it out. But building that fast creates a specific problem: you keep moving without designing. That's where accountability changed everything.</p><p></p><p>In this episode, Krista shares how the Workshops Unleashed book club kept her moving forward during a massive life transition (literally moving provinces mid-move), why deadlines matter more than inspiration for action-takers, and how she went from intimidated by curriculum design to launching evergreen mystery quilt series.</p><p></p><p>If you're juggling multiple income streams, building quickly, or wondering how to scale intentionally instead of just reacting, this episode is for you.</p><p></p><p>Show Note<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/post/fromhobbytoteachingquilting" target="_blank"> Blog Post for Krista's Five Year Journey</a></p><p></p><p><b>Connect with Krista:</b></p><p><a rel="noopener noreferrer nofollow" href="https://www.timelessquiltstudio.com/" target="_blank">Visit her Website</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.facebook.com/people/Timeless-Quilt-Studio/100091312416500/" target="_blank">Follow her on Facebook</a></p><p></p><p>Join the Book Club:</p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/workshopsunleashed" target="_blank">Buy the book Workshops Unleashed</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/wubookclub" target="_blank">Join the Book Club</a></p><p></p><p><b>Chapters</b></p><p>00:00 Introduction to Krista's Quilting Journey</p><p>03:06 From Hobby to Business: The Evolution of Krista's Quilting</p><p>06:02 Building a Community: The Importance of Local Connections</p><p>08:46 Joining the Book Club: A Step Towards Growth</p><p>11:59 Taking Action: The Impact of the Book Club on Krista's Business</p><p>14:55 Designing Workshops: Overcoming Challenges in Teaching</p><p>18:08 Creating a Curriculum: Tailoring Classes to Community Needs</p><p>21:07 Future Plans: Expanding Online and In-Person Offerings</p><p>24:25 The Journey of Teaching and Learning</p><p>27:32 Crafting Effective Teaching Strategies</p><p>30:00 The Importance of Student Perspective</p><p>31:56 Transitioning from Learner to Teacher</p><p>34:49 Marketing and Growing a Quilting Business</p><p>40:00 Navigating Challenges in Business Development</p><p>47:09 Future Projects and Innovations</p><p></p><p><b>Resources &amp; Programs</b></p><p>Learn more: <a rel="noopener noreferrer nofollow" href="http://heytori.tech" target="_blank">heytori.tech</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/dmmc" target="_blank">Digital Marketing Magic Coaching Program</a> — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/joinincubator" target="_blank">Self-Publishing Incubator</a> — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/workshopsunleashed" target="_blank">Workshops Unleashed</a> — My book on turning your expertise into live events. Available wherever books are sold.</p><p></p><p>Blog — Monthly breakdown of what's new in social media for creative businesses at <a rel="noopener noreferrer nofollow" href="http://heytori.tech/blog" target="_blank">heytori.tech/blog</a></p>no00:50:0224Krista's Five Year Journey from Maker to Teacher and Shop Ownerfull<![CDATA[Special Release: How Tonya Dunning Went From “Someday” to Teaching Fidget Quilts]]>My first-ever guest! Tonya of Memory Barn Studio makes fidget quilts for people with dementia, Alzheimer's, autism, and stroke recovery — and for years, people kept asking her, "Do you teach?" In this episode, she shares how she went from "someday" to eleven students signed up for her first class at a regional quilt show.

We talk about why she went through the Workshops Unleashed Book Club twice before she was ready (and why that's not failure), the free test class that gave her real feedback before anyone paid her, the library community room that solved her "no space to teach" problem, and the playful email marketing game she's using to grow her list. If you've been standing at the edge of teaching, this one's your nudge.

See the Accompanying Blog Post "Tonya Kept Saying "Someday I'll Teach" Then 14 Students Signed up".

Links:

Chapters

00:00 Introduction to the Podcast and Guest

03:00 Tonya's Business Journey and Fidget Quilts

06:00 Transitioning from Hobby to Business

08:57 The Impact of the Book Club on Teaching

12:01 Feedback and Class Development

14:58 Conducting Test Classes and Community Engagement

17:53 Reflections on Teaching and Class Dynamics

21:49 Understanding Class Management and Student Engagement

23:58 Preparing for the Upcoming Class

26:15 Marketing Strategies for Classes

29:12 Growing Your Email List

32:25 Creating Engaging Activities for Students

34:55 The Importance of Community in Teaching

39:46 Advice for Aspiring Teachers

Resources & Programs

Learn more: heytori.tech

Digital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.

Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.

Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.

Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

]]>44a576e6-42d7-4843-af92-4a0848fc9372Wed, 15 Jul 2026 13:00:00 GMT<p>My first-ever guest! Tonya of Memory Barn Studio makes fidget quilts for people with dementia, Alzheimer's, autism, and stroke recovery — and for years, people kept asking her, "Do you teach?" In this episode, she shares how she went from "someday" to eleven students signed up for her first class at a regional quilt show.</p><p></p><p>We talk about why she went through the Workshops Unleashed Book Club twice before she was ready (and why that's not failure), the free test class that gave her real feedback before anyone paid her, the library community room that solved her "no space to teach" problem, and the playful email marketing game she's using to grow her list. If you've been standing at the edge of teaching, this one's your nudge.</p><p></p><p>See the Accompanying <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/post/teachingquiltingclass" target="_blank">Blog Post "Tonya Kept Saying "Someday I'll Teach" Then 14 Students Signed up".</a></p><p></p><p><b>Links:</b></p><ul><li><b>You can find Tonya at</b><p><a rel="noopener noreferrer nofollow" href="https://memorybarnstudio.com/" target="_blank">Memory Barn Studio</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/memorybarnstudio" target="_blank">Instagram @memory</a>barnstudio</p><p><a rel="noopener noreferrer nofollow" href="https://www.facebook.com/memorybarnstudio" target="_blank">Facebook</a></p><p></p></li><li><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/wubookclub" target="_blank">Workshops Unleashed Book Club</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/workshopsunleashed" target="_blank">Grab the book: Workshops Unleashed</a></li><li><a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform" target="_blank">Submit a question for the podcast</a></li></ul><p></p><p>Chapters</p><p>00:00 Introduction to the Podcast and Guest</p><p>03:00 Tonya's Business Journey and Fidget Quilts</p><p>06:00 Transitioning from Hobby to Business</p><p>08:57 The Impact of the Book Club on Teaching</p><p>12:01 Feedback and Class Development</p><p>14:58 Conducting Test Classes and Community Engagement</p><p>17:53 Reflections on Teaching and Class Dynamics</p><p>21:49 Understanding Class Management and Student Engagement</p><p>23:58 Preparing for the Upcoming Class</p><p>26:15 Marketing Strategies for Classes</p><p>29:12 Growing Your Email List</p><p>32:25 Creating Engaging Activities for Students</p><p>34:55 The Importance of Community in Teaching</p><p>39:46 Advice for Aspiring Teachers</p><p></p><p><b>Resources &amp; Programs</b></p><p><b>Learn more:</b> <a rel="noopener noreferrer nofollow" href="http://heytori.tech" target="_blank">heytori.tech</a></p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/dmmc" target="_blank"><b>Digital Marketing Magic Coaching Program</b></a> — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/joinincubator" target="_blank"><b>Self-Publishing Incubator</b></a> — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/workshopsunleashed" target="_blank"><b>Workshops Unleashed</b></a> — My book on turning your expertise into live events. Available wherever books are sold.</p><p></p><p><b>Blog</b> — Monthly breakdown of what's new in social media for creative businesses at <a rel="noopener noreferrer nofollow" href="http://heytori.tech/blog" target="_blank">heytori.tech/blog</a></p><p></p>no00:39:1423Special Release: How Tonya Dunning Went From “Someday” to Teaching Fidget Quiltsfull<![CDATA[Hey Tori! How do I Market My New Workshop? Two Paths to Start]]>Your workshop is built — now what? Tori breaks down the two real paths to filling it: the Program Path (borrowing an audience through guilds and events) and the Content Launch and Newsletter Path (building your own). Plus a look at where to find the launch framework in the book Workshops Unleashed and in the Digital Marketing Magic Coaching Program using CELA, who drafts a full launch sequence. Join the Workshops Unleashed Book Club by July 18th.

Links Mentioned

Chapters

00:00Launching Your Workshop: The Excitement Begins

02:50Marketing Strategies for Your Workshop

06:07Choosing the Right Path: Program vs. Content Launch

08:58Building Your Audience: The Importance of Email Lists

11:56Taking Action: Your First Steps to Success

This Week's Hey Tori Takeaway

Pick one path. Write one pitch email to a guild (Program Path) or the first “something's coming” email in your sequence (Content Launch Path). Twenty minutes, one email.

Resources & Programs

Learn more: heytori.tech

Digital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.

Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.

Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.

Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

Episode Keywords

how to market a quilting workshop, guild lecture marketing, quilt teacher email launch, workshop launch sequence, newsletter for quilt teachers, digital marketing for quilt teachers, Workshops Unleashed book


]]>f33ec569-9a82-4a5d-bbc2-f1d24efe8a4eFri, 10 Jul 2026 20:00:00 GMT<p>Your workshop is built — now what? Tori breaks down the two real paths to filling it: the Program Path (borrowing an audience through guilds and events) and the Content Launch and Newsletter Path (building your own). Plus a look at where to find the launch framework in the book Workshops Unleashed and in the Digital Marketing Magic Coaching Program using CELA, who drafts a full launch sequence. Join the Workshops Unleashed Book Club by July 18th.</p><p></p><p><b>Links Mentioned</b></p><ul><li>Get the Book, Workshops Unleashed: <a rel="noopener noreferrer nofollow" href="http://heytori.tech/workshopsunleashed" target="_blank">heytori.tech/workshopsunleashed</a></li><li>Join the Free Book Club: <a rel="noopener noreferrer nofollow" href="http://heytori.tech/wubookclub" target="_blank">heytori.tech/wubookclub</a></li><li>Digital Marketing Magic Coaching Program: <a rel="noopener noreferrer nofollow" href="http://heytori.tech/dmmc" target="_blank">heytori.tech/dmmc</a></li><li>Book a Free Strategy Session: <a rel="noopener noreferrer nofollow" href="http://calendly.com/quilt_patch/30min" target="_blank">calendly.com/quilt_patch/30min</a></li><li><a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform?usp=header" target="_blank">Submit Your Question</a></li></ul><p></p><p><b>Chapters</b></p><p><b>00:00</b>Launching Your Workshop: The Excitement Begins</p><p><b>02:50</b>Marketing Strategies for Your Workshop</p><p><b>06:07</b>Choosing the Right Path: Program vs. Content Launch</p><p><b>08:58</b>Building Your Audience: The Importance of Email Lists</p><p><b>11:56</b>Taking Action: Your First Steps to Success</p><p></p><p><b>This Week's Hey Tori Takeaway</b></p><p>Pick one path. Write one pitch email to a guild (Program Path) or the first “something's coming” email in your sequence (Content Launch Path). Twenty minutes, one email.</p><p></p><p><b>Resources &amp; Programs</b></p><p><b>Learn more:</b> <a rel="noopener noreferrer nofollow" href="http://heytori.tech" target="_blank">heytori.tech</a></p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/dmmc" target="_blank"><b>Digital Marketing Magic Coaching Program</b></a> — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/joinincubator" target="_blank"><b>Self-Publishing Incubator</b></a> — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/workshopsunleashed" target="_blank"><b>Workshops Unleashed</b></a> — My book on turning your expertise into live events. Available wherever books are sold.</p><p></p><p><b>Blog</b> — Monthly breakdown of what's new in social media for creative businesses at <a rel="noopener noreferrer nofollow" href="http://heytori.tech/blog" target="_blank">heytori.tech/blog</a></p><p></p><p><b>Episode Keywords</b></p><p>how to market a quilting workshop, guild lecture marketing, quilt teacher email launch, workshop launch sequence, newsletter for quilt teachers, digital marketing for quilt teachers, Workshops Unleashed book</p><p><br /></p>no00:12:3622Hey Tori! How do I Market My New Workshop? Two Paths to Startfull<![CDATA[Season 2! “Someday” Is Today: Why Teaching Is Your Fastest Path]]>You've said it before: “Someday, I'll teach a class.” In this Season 2 opener, Tori kicks off a 3-part series built around her book, Workshops Unleashed, breaking down why teaching is one of the fastest ways to turn your craft skill into income — and what's actually inside the book to help you do it.

Links Mentioned

This Week's Hey Tori Takeaway

Finish this sentence: “People already ask me how to _____.” Write down the real answer — that's the seed of your workshop.

Resources & Programs

Learn more: heytori.tech

Digital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.

Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.

Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.

Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog

Episode Keywords (SEO)

how to teach quilting workshops, monetize quilting skills, workshop design for crafters, quilt guild workshop marketing, Workshops Unleashed book, quilting business book club, how to start teaching quilting, digital marketing for creative entrepreneurs


]]>e257b4a7-f889-407e-890d-c70eaf188dc1Fri, 03 Jul 2026 21:25:00 GMT<p>You've said it before: “Someday, I'll teach a class.” In this Season 2 opener, Tori kicks off a 3-part series built around her book, Workshops Unleashed, breaking down why teaching is one of the fastest ways to turn your craft skill into income — and what's actually inside the book to help you do it.</p><p></p><p><b>Links Mentioned</b></p><ul><li>Get the Book: <a rel="noopener noreferrer nofollow" href="http://heytori.tech/workshopsunleashed" target="_blank">heytori.tech/workshopsunleashed</a></li><li>Join the Free Book Club (July 18 – Sept 5, 2026): <a rel="noopener noreferrer nofollow" href="http://heytori.tech/wubookclub" target="_blank">heytori.tech/wubookclub</a></li><li>Free Workshop Guide: <a rel="noopener noreferrer nofollow" href="http://heytori.tech/freeguide" target="_blank">heytori.tech/freeguide</a></li><li>Digital Marketing Magic Coaching Program: <a rel="noopener noreferrer nofollow" href="http://heytori.tech/dmmc" target="_blank">heytori.tech/dmmc</a></li><li>Workshops Unleashed: The Community (Facebook Group): <a rel="noopener noreferrer nofollow" href="http://facebook.com/share/g/1DwRGr4uDq/" target="_blank">facebook.com/share/g/1DwRGr4uDq/</a></li><li>Submit Your Question: <a rel="noopener noreferrer nofollow" href="https://forms.gle/Cre3oASjbKcRn4F37" target="_blank">Here</a></li></ul><p></p><p><b>This Week's Hey Tori Takeaway</b></p><p>Finish this sentence: “People already ask me how to _____.” Write down the real answer — that's the seed of your workshop.</p><p></p><p><b>Resources &amp; Programs</b></p><p><b>Learn more:</b> <a rel="noopener noreferrer nofollow" href="http://heytori.tech" target="_blank">heytori.tech</a></p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/dmmc" target="_blank"><b>Digital Marketing Magic Coaching Program</b></a> — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/joinincubator" target="_blank"><b>Self-Publishing Incubator</b></a> — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/workshopsunleashed" target="_blank"><b>Workshops Unleashed</b></a> — My book on turning your expertise into live events. Available wherever books are sold.</p><p></p><p><b>Blog</b> — Monthly breakdown of what's new in social media for creative businesses at <a rel="noopener noreferrer nofollow" href="http://heytori.tech/blog" target="_blank">heytori.tech/blog</a></p><p></p><p></p><p><b>Episode Keywords (SEO)</b></p><p>how to teach quilting workshops, monetize quilting skills, workshop design for crafters, quilt guild workshop marketing, Workshops Unleashed book, quilting business book club, how to start teaching quilting, digital marketing for creative entrepreneurs</p><p><br /></p>no00:18:4521Season 2! “Someday” Is Today: Why Teaching Is Your Fastest Pathfull<![CDATA[Hey Tori! What do I know what to focus on? Season 1 Finale]]>What does a complete digital marketing system actually look like for a creative business? In this season finale of Hey Tori, Tori McElwain lays out the three pillars every quilter, crafter, and creative entrepreneur needs - Lead Strategy, Nurture Strategy, and Launch Strategy - and shows how they work together to grow your business sustainably. Plus a look inside the DMMC Program Navigator and real results from program members. If you have been piecing your marketing together and wondering what the full picture looks like, this one is for you.


Links Mentioned:

Book a Free Strategy Session: Click here to book.

Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign Up

See more about the Creative's Clarity Report

Resources & Programs

Learn more: heytori.tech

Digital Marketing Magic Coaching Program — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.

Self-Publishing Incubator — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.

Workshops Unleashed — My book on turning your expertise into live events. Available wherever books are sold.

Blog — Monthly breakdown of what's new in social media for creative businesses at heytori.tech/blog


Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs

Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.

]]>e7aae62e-35e0-4968-ab1b-cf55f35e679b_EDAOJkGqF4Tue, 31 Mar 2026 03:37:23 GMT<p>What does a complete digital marketing system actually look like for a creative business? In this season finale of Hey Tori, Tori McElwain lays out the three pillars every quilter, crafter, and creative entrepreneur needs - Lead Strategy, Nurture Strategy, and Launch Strategy - and shows how they work together to grow your business sustainably. Plus a look inside the DMMC Program Navigator and real results from program members. If you have been piecing your marketing together and wondering what the full picture looks like, this one is for you.</p><p><br /></p><p>Links Mentioned:</p><p>Book a Free Strategy Session:<a rel="noopener noreferrer nofollow" href="https://calendly.com/quilt_patch/30min" target="_blank"> Click here to book.</a></p><p>Digital Marketing Magic Coaching Program:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/digital-marketing-coachingpod" target="_blank"> Click here for more Info about Digital Marketing Coaching and to Sign Up</a></p><p>See more about the <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/creativesclarityreport" target="_blank">Creative's Clarity Report</a></p><p></p><p><b>Resources &amp; Programs</b></p><p><b>Learn more:</b> <a rel="noopener noreferrer nofollow" href="http://heytori.tech" target="_blank">heytori.tech</a></p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/dmmc" target="_blank"><b>Digital Marketing Magic Coaching Program</b></a> — For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/joinincubator" target="_blank"><b>Self-Publishing Incubator</b></a> — An 18-month guided program for craft and fiber arts authors. We handle the publishing side while you focus on writing and platform building.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/workshopsunleashed" target="_blank"><b>Workshops Unleashed</b></a> — My book on turning your expertise into live events. Available wherever books are sold.</p><p></p><p><b>Blog</b> — Monthly breakdown of what's new in social media for creative businesses at <a rel="noopener noreferrer nofollow" href="http://heytori.tech/blog" target="_blank">heytori.tech/blog</a></p><p><br /></p><p><i>Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters &amp; Creative Entrepreneurs</i></p><p></p><p><i>Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.</i></p>no00:21:3819Hey Tori! What do I know what to focus on? Season 1 Finalefull<![CDATA[Hey Tori! How Do I Make Sure That Writing My Email Newsletter Doesn't Take All Day?]]>You know you need to send a newsletter, but every time you sit down to write one it takes two hours and still does not feel right. In this episode, Tori McElwain breaks down how to build a reusable newsletter template based on your goals and values, so you can stop starting from scratch and start sending consistently. If you are a quilter, crafter, or creative entrepreneur who wants a newsletter system that actually works for a one-person business, this one is for you.


Links Mentioned:

Click here to see the Episode Blog Post

Submit Your Question: Click Here for the Google Form to Submit a Question

Book a Free Strategy Session: Click here to book.

Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign Up

See more about the Creative's Clarity Report

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs


Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.


heytori.tech | About & Contact | Book a Free Strategy Session

]]>47bc8921-ed76-43d2-9757-adbd00bc904e_EDAOJkGqF4Tue, 31 Mar 2026 01:14:08 GMT<p>You know you need to send a newsletter, but every time you sit down to write one it takes two hours and still does not feel right. In this episode, Tori McElwain breaks down how to build a reusable newsletter template based on your goals and values, so you can stop starting from scratch and start sending consistently. If you are a quilter, crafter, or creative entrepreneur who wants a newsletter system that actually works for a one-person business, this one is for you.</p><p><br /></p><p><b>Links Mentioned:</b></p><p>Click here to see the <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/post/howtosavetimewritingemailnewsletters" target="_blank">Episode Blog Post</a></p><p>Submit Your Question:<a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform?usp=publish-editor" target="_blank"> Click Here for the Google Form to Submit a Question</a></p><p>Book a Free Strategy Session:<a rel="noopener noreferrer nofollow" href="https://calendly.com/quilt_patch/30min" target="_blank"> Click here to book.</a></p><p>Digital Marketing Magic Coaching Program:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/digital-marketing-coachingpod" target="_blank"> Click here for more Info about Digital Marketing Coaching and to Sign Up</a></p><p>See more about the <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/creativesclarityreport" target="_blank">Creative's Clarity Report</a></p><p></p><p><i>Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters &amp; Creative Entrepreneurs</i></p><p><br /></p><p><i>Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.</i></p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://heytori.tech" target="_blank"><i>heytori.tech</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/about-1" target="_blank"><i>About &amp; Contact</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://heytori.tech/strategy" target="_blank"><i>Book a Free Strategy Session</i></a></p>no00:18:5418Hey Tori! How Do I Make Sure That Writing My Email Newsletter Doesn't Take All Day?full<![CDATA[Hey Tori! How Do I Grow My Business Outside of Social Media?]]>Tired of building your entire business on a platform that can change the rules tomorrow? In this episode, Tori McElwain walks through her Growth Ecosystem framework - four channels that create a stable, sustainable business beyond social media - and shows how to use the Break-It-Up Bot (inside the DMMC) to repurpose one piece of content across every platform without starting from scratch. Plus four AI prompts for Claude or ChatGPT you can use today.


If you are a quilter, crafter, or creative entrepreneur who is ready to build something that actually belongs to you, this one is for you.


Subscribe now and send in your question.


Links Mentioned:


Episode Keywords:

grow quilting business without social media, content repurposing for crafters, digital marketing for quilters, email list building creative entrepreneur, blog for quilters, SEO for quilt pattern designers, content strategy quilting business, AI prompts for small business content

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs


Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.


heytori.tech | About & Contact | Book a Free Strategy Session

]]>036f6494-1e9c-422d-b8cd-8e24e16e422d_EDAOJkGqF4Mon, 16 Mar 2026 10:00:00 GMT<p>Tired of building your entire business on a platform that can change the rules tomorrow? In this episode, Tori McElwain walks through her Growth Ecosystem framework - four channels that create a stable, sustainable business beyond social media - and shows how to use the Break-It-Up Bot (inside the DMMC) to repurpose one piece of content across every platform without starting from scratch. Plus four AI prompts for Claude or ChatGPT you can use today.</p><p><br /></p><p>If you are a quilter, crafter, or creative entrepreneur who is ready to build something that actually belongs to you, this one is for you.</p><p><br /></p><p>Subscribe now and send in your question.</p><p><br /></p><p><b>Links Mentioned:</b></p><ul><li>Episode Blog Post: <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/post/can-you-actually-grow-your-quilting-business-without-instagram-yes-here-s-how" target="_blank">Click Here!</a></li><li>Submit Your Question:<a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform?usp=publish-editor" target="_blank"> Click Here for the Google Form to Submit a Question</a></li><li>Book a Free Strategy Session:<a rel="noopener noreferrer nofollow" href="https://calendly.com/quilt_patch/30min" target="_blank"> Click here to book.</a></li><li>Digital Marketing Magic Coaching Program:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/digital-marketing-coachingpod" target="_blank"> Click here for more Info and to Sign Up</a></li><li>Claude (free AI tool): claude.ai</li><li>ChatGPT (free AI tool): chat.openai.com</li></ul><p><br /></p><p><b>Episode Keywords:</b></p><p>grow quilting business without social media, content repurposing for crafters, digital marketing for quilters, email list building creative entrepreneur, blog for quilters, SEO for quilt pattern designers, content strategy quilting business, AI prompts for small business content</p><p></p><p><i>Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters &amp; Creative Entrepreneurs</i></p><p><br /></p><p><i>Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.</i></p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://heytori.tech" target="_blank"><i>heytori.tech</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/about-1" target="_blank"><i>About &amp; Contact</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://heytori.tech/strategy" target="_blank"><i>Book a Free Strategy Session</i></a></p>no00:35:231Hey Tori! How Do I Grow My Business Outside of Social Media?full<![CDATA[Hey Tori! Trailer | Who I Am, What This Show Is, and How to Send Me Your Questions]]>You started a creative business because you love making things. The marketing part? That is where Hey Tori comes in. In this short trailer, digital marketing coach and quilter Tori McElwain introduces herself, explains how the show works, walks through the episode format, and tells you exactly how to submit your marketing question for a future episode. This is a 10-episode mini-series built specifically for quilters, crafters, and creative entrepreneurs - dropping every few days until March 31st.



Subscribe now and send in your question.


Links Mentioned:


Episode Keywords:

digital marketing for quilters, marketing for creative entrepreneurs, quilting business podcast, hey tori podcast, marketing for crafters, quilt pattern designer marketing, creative entrepreneur podcast

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs


Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.


heytori.tech | About & Contact | Book a Free Strategy Session

]]>ee2ea871-7c99-4dc7-b2bc-cca4c9fc062a_EDAOJkGqF4Mon, 16 Mar 2026 16:02:37 GMT<p>You started a creative business because you love making things. The marketing part? That is where Hey Tori comes in. In this short trailer, digital marketing coach and quilter Tori McElwain introduces herself, explains how the show works, walks through the episode format, and tells you exactly how to submit your marketing question for a future episode. This is a 10-episode mini-series built specifically for quilters, crafters, and creative entrepreneurs - dropping every few days until March 31st.</p><p></p><p>Subscribe now and send in your question.</p><p><br /></p><p><b>Links Mentioned:</b></p><ul><li>Submit Your Question: <a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform?usp=publish-editor" target="_blank">Click Here for the Google Form to Submit a Question</a></li><li>Book a Free Strategy Session: <a rel="noopener noreferrer nofollow" href="https://calendly.com/quilt_patch/30min" target="_blank">Click here to book.</a></li><li>Digital Marketing Magic Coaching Program:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/digital-marketing-coachingpod" target="_blank"> Click here for more Info and to Sign Up</a></li></ul><p><br /></p><p><b>Episode Keywords:</b></p><p><i>digital marketing for quilters, marketing for creative entrepreneurs, quilting business podcast, hey tori podcast, marketing for crafters, quilt pattern designer marketing, creative entrepreneur podcast</i></p><p></p><p><i>Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters &amp; Creative Entrepreneurs</i></p><p><br /></p><p><i>Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.</i></p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://heytori.tech" target="_blank"><i>heytori.tech</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/about-1" target="_blank"><i>About &amp; Contact</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://heytori.tech/strategy" target="_blank"><i>Book a Free Strategy Session</i></a></p>no00:05:27Hey Tori! Trailer | Who I Am, What This Show Is, and How to Send Me Your Questionstrailer<![CDATA[Hey Tori! What the Heck is Digital Marketing, Anyway?]]>Marketing does not have to be complicated, but somewhere along the way, someone made it feel that way.


In this episode, Tori McElwain gives you the simplest, most honest definition of marketing she knows, walks through the full spectrum from a Facebook group post to a full SEO funnel, and introduces the SEO & GEO Webpage Assistant inside the DMMC - including four AI prompts you can use today to start getting found on Google and in AI search results. If you are a quilter, crafter, or creative entrepreneur who has ever felt like marketing is something other people do, this episode is for you.


Subscribe now and send in your question.


Links Mentioned:


Episode Keywords:

what is marketing for small business, digital marketing for quilters, marketing for creative entrepreneurs, SEO for quilt pattern designers, GEO generative engine optimization small business, simple marketing strategy crafters, quilting business marketing basics

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs


Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.


heytori.tech | About & Contact | Book a Free Strategy Session

]]>57a0b773-a23b-497b-a143-23f2ba7e84d7_EDAOJkGqF4Mon, 16 Mar 2026 10:00:00 GMT<p>Marketing does not have to be complicated, but somewhere along the way, someone made it feel that way.</p><p><br /></p><p>In this episode, Tori McElwain gives you the simplest, most honest definition of marketing she knows, walks through the full spectrum from a Facebook group post to a full SEO funnel, and introduces the SEO &amp; GEO Webpage Assistant inside the DMMC - including four AI prompts you can use today to start getting found on Google and in AI search results. If you are a quilter, crafter, or creative entrepreneur who has ever felt like marketing is something other people do, this episode is for you.</p><p><br /></p><p>Subscribe now and send in your question.</p><p><br /></p><p><b>Links Mentioned:</b></p><ul><li>Episode Blog Post:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/post/whatisdigitalmarketing" target="_blank"> Click here to Find the AI Prompts and More</a></li><li>Submit Your Question:<a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform?usp=publish-editor" target="_blank"> Click Here for the Google Form to Submit a Question</a></li><li>Book a Free Strategy Session:<a rel="noopener noreferrer nofollow" href="https://calendly.com/quilt_patch/30min" target="_blank"> Click here to book.</a></li><li>Digital Marketing Magic Coaching Program:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/digital-marketing-coachingpod" target="_blank"> Click here for more Info and to Sign Up</a></li><li>Claude (AI tool: Chatbot): claude.ai</li><li>ChatGPT (AI tool: Chatbot): chat.openai.com</li></ul><p><br /></p><p><b>Episode Keywords:</b></p><p>what is marketing for small business, digital marketing for quilters, marketing for creative entrepreneurs, SEO for quilt pattern designers, GEO generative engine optimization small business, simple marketing strategy crafters, quilting business marketing basics</p><p></p><p><i>Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters &amp; Creative Entrepreneurs</i></p><p><br /></p><p><i>Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.</i></p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://heytori.tech" target="_blank"><i>heytori.tech</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/about-1" target="_blank"><i>About &amp; Contact</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://heytori.tech/strategy" target="_blank"><i>Book a Free Strategy Session</i></a></p>no00:31:1311Hey Tori! What the Heck is Digital Marketing, Anyway?full<![CDATA[Hey Tori! How do I Market My Quilting Business With Limited Time?]]>What do you do when you only have 30 to 60 minutes a week for marketing - and you can't even share what you're working on?


In this episode of Hey Tori, digital marketing coach Tori McElwain answers one of the most common struggles she hears from creative entrepreneurs: how do you keep your audience warm when life is just full?


Tori breaks down the difference between nurture and lead growth, explains why separating those two jobs is the key to working smarter with limited time, and walks through how to build an evergreen nurture email sequence - one you can pause during a launch and restart when you're done.


She also walks through the DMMC Time Study Worksheet: a two-week exercise that helps you find the time you didn't know you had by identifying tasks you can delegate, delete, or systematize. It's the exercise that has to come before the strategy.


If you've been putting off your marketing because you think you don't have enough time - this episode will change that.


Send in your question! It could be the next episode.


Links Mentioned:

Submit Your Question: Click Here for the Google Form to Submit a Question

Book a Free Strategy Session: Click here to book.

Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign Up

See more about the Creative's Clarity Report


Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs


Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.


heytori.tech | About & Contact | Book a Free Strategy Session

]]>c8009886-bb07-4cec-b611-43a7e9d61d52_EDAOJkGqF4Sun, 29 Mar 2026 20:29:02 GMT<p>What do you do when you only have 30 to 60 minutes a week for marketing - and you can't even share what you're working on?</p><p><br /></p><p>In this episode of Hey Tori, digital marketing coach Tori McElwain answers one of the most common struggles she hears from creative entrepreneurs: how do you keep your audience warm when life is just full?</p><p><br /></p><p>Tori breaks down the difference between nurture and lead growth, explains why separating those two jobs is the key to working smarter with limited time, and walks through how to build an evergreen nurture email sequence - one you can pause during a launch and restart when you're done.</p><p><br /></p><p>She also walks through the DMMC Time Study Worksheet: a two-week exercise that helps you find the time you didn't know you had by identifying tasks you can delegate, delete, or systematize. It's the exercise that has to come before the strategy.</p><p><br /></p><p>If you've been putting off your marketing because you think you don't have enough time - this episode will change that.</p><p><br /></p><p>Send in your question! It could be the next episode.</p><p><br /></p><p><b>Links Mentioned:</b></p><p>Submit Your Question:<a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform?usp=publish-editor" target="_blank"> Click Here for the Google Form to Submit a Question</a></p><p>Book a Free Strategy Session:<a rel="noopener noreferrer nofollow" href="https://calendly.com/quilt_patch/30min" target="_blank"> Click here to book.</a></p><p>Digital Marketing Magic Coaching Program:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/digital-marketing-coachingpod" target="_blank"> Click here for more Info about Digital Marketing Coaching and to Sign Up</a></p><p>See more about the <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/creativesclarityreport" target="_blank">Creative's Clarity Report</a></p><p><br /></p><p></p><p><i>Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters &amp; Creative Entrepreneurs</i></p><p><br /></p><p><i>Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.</i></p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://heytori.tech" target="_blank"><i>heytori.tech</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/about-1" target="_blank"><i>About &amp; Contact</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://heytori.tech/strategy" target="_blank"><i>Book a Free Strategy Session</i></a></p>no00:36:391Hey Tori! How do I Market My Quilting Business With Limited Time?full<![CDATA[Hey Tori! How Long Should Your Social Media Captions Actually Be?]]>You have been writing captions, but is anyone actually reading them? In this episode, Tori McElwain tackles a real listener question about caption length, the difference between Instagram and Facebook, and how to figure out what YOUR specific audience actually prefers. She shares general advice about social media and her 3-3-3 rule. If you are a quilter, crafter, or creative entrepreneur who has ever wondered whether your captions are worth the effort, this one is for you.


Links Mentioned:


Episode Keywords:

Instagram captions for quilters, social media strategy, creative entrepreneur, caption length Instagram, Facebook vs Instagram marketing, content repurposing quilting business, digital marketing for crafters, quilting business social media

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs


Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.


heytori.tech | About & Contact | Book a Free Strategy Session

]]>9fc2720b-8bf8-4410-a789-1b7cb0974028_EDAOJkGqF4Mon, 16 Mar 2026 21:00:00 GMT<p>You have been writing captions, but is anyone actually reading them? In this episode, Tori McElwain tackles a real listener question about caption length, the difference between Instagram and Facebook, and how to figure out what YOUR specific audience actually prefers. She shares general advice about social media and her 3-3-3 rule. If you are a quilter, crafter, or creative entrepreneur who has ever wondered whether your captions are worth the effort, this one is for you.</p><p><br /></p><p><b>Links Mentioned:</b></p><ul><li>Blog Post for the Episode: <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/post/how-long-should-your-social-media-captions-actually-be" target="_blank">Click here to read the Captions Blog Post</a></li><li>Submit Your Question:<a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform?usp=publish-editor" target="_blank"> Click Here for the Google Form to Submit a Question</a></li><li>Book a Free Strategy Session:<a rel="noopener noreferrer nofollow" href="https://calendly.com/quilt_patch/30min" target="_blank"> Click here to book.</a></li><li>Digital Marketing Magic Coaching Program:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/dmmc" target="_blank"> Click here for more Info and to Sign Up</a></li></ul><p><br /></p><p><b>Episode Keywords:</b></p><p>Instagram captions for quilters, social media strategy, creative entrepreneur, caption length Instagram, Facebook vs Instagram marketing, content repurposing quilting business, digital marketing for crafters, quilting business social media</p><p></p><p><i>Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters &amp; Creative Entrepreneurs</i></p><p><br /></p><p><i>Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.</i></p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://heytori.tech" target="_blank"><i>heytori.tech</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/about-1" target="_blank"><i>About &amp; Contact</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://heytori.tech/strategy" target="_blank"><i>Book a Free Strategy Session</i></a></p>no00:25:351Hey Tori! How Long Should Your Social Media Captions Actually Be?full<![CDATA[Hey Tori! How do I Market My Quilting Workshops and Programs to Quilt Guilds Online?]]>You have an amazing workshop and you know quilt guilds would love it - but how do you actually get booked? In this episode, Tori McElwain walks through six strategies for marketing yourself to guilds, from building a dedicated landing page to optimizing it for search with the SEO & GEO Webpage Assistant inside the DMMC. If you are a quilting professional who wants more guild bookings, this one is for you.


Links Mentioned:

Click Here for the Blog Post for this Episode

Submit Your Question: Click Here for the Google Form to Submit a Question

Book a Free Strategy Session: Click here to book.

Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign Up

See more about the Creative's Clarity Report

See more about the Global Quilt Connection


Episode Keywords:

quilt guild marketing, how to get booked by quilt guilds, marketing for quilting teachers, guild program chair, quilting workshop speaker, digital marketing for quilters, SEO for quilt teachers, guild landing page, creative entrepreneur, DMMC

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs


Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.


heytori.tech | About & Contact | Book a Free Strategy Session

]]>d64e44dc-6074-4bd0-a9c2-2bbf2351f133_EDAOJkGqF4Mon, 16 Mar 2026 21:00:00 GMT<p>You have an amazing workshop and you know quilt guilds would love it - but how do you actually get booked? In this episode, Tori McElwain walks through six strategies for marketing yourself to guilds, from building a dedicated landing page to optimizing it for search with the SEO &amp; GEO Webpage Assistant inside the DMMC. If you are a quilting professional who wants more guild bookings, this one is for you.</p><p><br /></p><p><b>Links Mentioned:</b></p><p><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/post/digital-marketing-your-quilting-workshops-and-programs-to-quilt-guilds" target="_blank">Click Here for the Blog Post for this Episode</a></p><p>Submit Your Question:<a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform?usp=publish-editor" target="_blank"> Click Here for the Google Form to Submit a Question</a></p><p>Book a Free Strategy Session:<a rel="noopener noreferrer nofollow" href="https://calendly.com/quilt_patch/30min" target="_blank"> Click here to book.</a></p><p>Digital Marketing Magic Coaching Program:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/digital-marketing-coachingpod" target="_blank"> Click here for more Info about Digital Marketing Coaching and to Sign Up</a></p><p>See more about the <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/creativesclarityreport" target="_blank">Creative's Clarity Report</a></p><p>See more<a rel="noopener noreferrer nofollow" href="https://www.globalquiltconnection.com/" target="_blank"> about the Global Quilt Connection</a></p><p><br /></p><p><b>Episode Keywords:</b></p><p>quilt guild marketing, how to get booked by quilt guilds, marketing for quilting teachers, guild program chair, quilting workshop speaker, digital marketing for quilters, SEO for quilt teachers, guild landing page, creative entrepreneur, DMMC</p><p></p><p><i>Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters &amp; Creative Entrepreneurs</i></p><p><br /></p><p><i>Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.</i></p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://heytori.tech" target="_blank"><i>heytori.tech</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/about-1" target="_blank"><i>About &amp; Contact</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://heytori.tech/strategy" target="_blank"><i>Book a Free Strategy Session</i></a></p>no00:42:121Hey Tori! How do I Market My Quilting Workshops and Programs to Quilt Guilds Online?full<![CDATA[Hey Tori! What Makes a Good Landing Page?]]>Your workshop page is getting traffic, but nobody is signing up. In this episode, Tori McElwain breaks down what a landing page is, explains the difference between a page that works for a warm audience versus cold traffic, and walks through the CLEAR formula for building a workshop landing page that converts. Plus a demo of Barb the Builder, the DMMC's custom AI tool for landing page copy. If you are a quilter, crafter, or creative entrepreneur who has ever hit publish and wondered why nothing happened, this one is for you.


Send in your question! It could be the next episode.


Links Mentioned:

Episode Blog Post: Hey Tori! What Makes a Good Landing Page?

Submit Your Question: Click Here for the Google Form to Submit a Question

Book a Free Strategy Session: Click here to book.

Digital Marketing Magic Coaching Program: Click here for more Info about Digital Marketing Coaching and to Sign Up

See more about the Creative's Clarity Report



Episode Keywords:

landing page for quilters, workshop landing page creative entrepreneur, digital marketing for crafters, how to sell a workshop online, quilting workshop sign-up page, landing page that converts, email list building quilters, lead magnet landing page

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs


Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.


heytori.tech | About & Contact | Book a Free Strategy Session

]]>70f9b5b7-349c-45c5-828a-2d173967f942_EDAOJkGqF4Mon, 16 Mar 2026 10:00:00 GMT<p>Your workshop page is getting traffic, but nobody is signing up. In this episode, Tori McElwain breaks down what a landing page is, explains the difference between a page that works for a warm audience versus cold traffic, and walks through the CLEAR formula for building a workshop landing page that converts. Plus a demo of Barb the Builder, the DMMC's custom AI tool for landing page copy. If you are a quilter, crafter, or creative entrepreneur who has ever hit publish and wondered why nothing happened, this one is for you.</p><p><br /></p><p>Send in your question! It could be the next episode.</p><p><br /></p><p><b>Links Mentioned:</b></p><p>Episode Blog Post: <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/post/goodlandingpageforcreativebusinesses" target="_blank">Hey Tori! What Makes a Good Landing Page?</a></p><p>Submit Your Question:<a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform?usp=publish-editor" target="_blank"> Click Here for the Google Form to Submit a Question</a></p><p>Book a Free Strategy Session:<a rel="noopener noreferrer nofollow" href="https://calendly.com/quilt_patch/30min" target="_blank"> Click here to book.</a></p><p>Digital Marketing Magic Coaching Program:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/dmmc" target="_blank"> Click here for more Info about Digital Marketing Coaching and to Sign Up</a></p><p>See more about the <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/creativesclarityreport" target="_blank">Creative's Clarity Report</a></p><p><br /></p><p><br /></p><p><b>Episode Keywords:</b></p><p>landing page for quilters, workshop landing page creative entrepreneur, digital marketing for crafters, how to sell a workshop online, quilting workshop sign-up page, landing page that converts, email list building quilters, lead magnet landing page</p><p></p><p><i>Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters &amp; Creative Entrepreneurs</i></p><p><br /></p><p><i>Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.</i></p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://heytori.tech" target="_blank"><i>heytori.tech</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/about-1" target="_blank"><i>About &amp; Contact</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://heytori.tech/strategy" target="_blank"><i>Book a Free Strategy Session</i></a></p>no00:39:5113Hey Tori! What Makes a Good Landing Page?full<![CDATA[Hey Tori! Where Do My Customers Come From?]]>You are doing the marketing, but do you actually know which of it is working? In this episode, Tori McElwain walks you through her Three Channel Framework for identifying where your best customers come from, introduces a simple Marketing Research Tracker to track your sources, and shares four AI prompts you can use with Claude or ChatGPT to turn your data into a smarter strategy. If you are a quilter, crafter, or creative entrepreneur who is tired of guessing, this one is for you.


Subscribe now and send in your question.


Links Mentioned:



Episode Keywords:

where do customers come from, marketing for quilters, customer research, creative entrepreneur, digital marketing for crafters, lead strategy quilting business, AI prompts for small business, marketing research worksheet, quilting business growth

Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters & Creative Entrepreneurs


Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.


heytori.tech | About & Contact | Book a Free Strategy Session

]]>6ed526d7-6f09-49ed-905e-bd0d33b2ac2f_EDAOJkGqF4Mon, 16 Mar 2026 10:00:00 GMT<p>You are doing the marketing, but do you actually know which of it is working? In this episode, Tori McElwain walks you through her Three Channel Framework for identifying where your best customers come from, introduces a simple Marketing Research Tracker to track your sources, and shares four AI prompts you can use with Claude or ChatGPT to turn your data into a smarter strategy. If you are a quilter, crafter, or creative entrepreneur who is tired of guessing, this one is for you.</p><p><br /></p><p>Subscribe now and send in your question.</p><p><br /></p><p><b>Links Mentioned:</b></p><ul><li>Blog Post for this Episode: <a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/post/where-do-my-quilting-customers-come-from" target="_blank">CLICK HERE</a></li><li>Submit Your Question:<a rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSexbpT0Z8GhPXb6P4ZFbCPAKO3tSSxOCDBgtdtK0wlCz1MJVA/viewform?usp=publish-editor" target="_blank"> Click Here for the Google Form to Submit a Question</a></li><li>Book a Free Strategy Session:<a rel="noopener noreferrer nofollow" href="https://calendly.com/quilt_patch/30min" target="_blank"> Click here to book.</a></li><li>Digital Marketing Magic Coaching Program:<a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/digital-marketing-coachingpod" target="_blank"> Click here for more Info and to Sign Up</a></li><li>Claude (free AI tool): claude.ai</li><li>ChatGPT (free AI tool): chat.openai.com</li></ul><p><br /></p><p><br /></p><p><b>Episode Keywords:</b></p><p>where do customers come from, marketing for quilters, customer research, creative entrepreneur, digital marketing for crafters, lead strategy quilting business, AI prompts for small business, marketing research worksheet, quilting business growth</p><p></p><p><i>Hey Tori! Podcast with Tori McElwain | Digital Marketing for Quilters &amp; Creative Entrepreneurs</i></p><p><br /></p><p><i>Hey Tori LLC and Tori McElwain cannot guarantee results for digital marketing strategies as outcomes are based on subjective factors that cannot be controlled by Hey Tori LLC.</i></p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://heytori.tech" target="_blank"><i>heytori.tech</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://www.heytori.tech/about-1" target="_blank"><i>About &amp; Contact</i></a><i> | </i><a rel="noopener noreferrer nofollow" href="https://heytori.tech/strategy" target="_blank"><i>Book a Free Strategy Session</i></a></p>no00:29:0912Hey Tori! Where Do My Customers Come From?full