<![CDATA[The Growthentic Podcast]]>https://podcasters.spotify.com/pod/show/growthenticRiverside.fm (https://riverside.com)Sat, 17 Oct 2026 09:13:41 GMTSun, 12 Apr 2026 01:28:33 GMT60GrowthenticšŸš€ Personal &amp; professional development šŸ“ˆ SEO education šŸ¤– AI enablement šŸ’” Authentic &amp; unscripted conversations šŸŽ™ļø Episodes every week Hosted by Shane Chalupa &amp; Sam LeeepisodicGrowthenticgrowthenticpodcast@gmail.comno<![CDATA[Ep 48. - Stop Winging AI]]>The conversation covers the challenges and importance of budgeting for AI integration, strategic planning for AI implementation, and the need for a strategic plan in AI implementation. It also addresses the challenges of measuring SEO and GEO, as well as the sequencing and rollout of AI implementation. The importance of measuring the impact of AI initiatives and the need for a strategic plan in AI implementation are emphasized throughout the conversation.

Takeaways

  • Budgeting for AI integration is essential for business success.
  • AI implementation requires a strategic plan and a budget for licensing, implementation, and usage-based billing.
  • Measuring the impact of AI initiatives is crucial for evaluating their success.

Chapters

  • 00:00 Introduction and Reflection on the Week
  • 02:57 Challenges of Budget Holder Meetings
  • 06:00 Commercial Discussions with Prospects and Existing Customers
  • 10:07 Value Equation and Investment Discussions
  • 15:08 Challenges of Measuring SEO and GEO
  • 19:58 Budgeting for AI Integration
  • 25:03 Strategic Planning for AI Implementation
  • 29:49 Importance of AI Budgeting and Planning
  • 34:50 Sequencing and Rollout of AI Implementation
  • 40:03 The Need for a Strategic Plan in AI Implementation
  • 42:02 Closing Remarks and Personal Updates
]]>17cc5311-cd4f-449e-bf9b-83d36a2c2d9aSat, 12 Sep 2026 12:21:23 GMT<p>The conversation covers the challenges and importance of budgeting for AI integration, strategic planning for AI implementation, and the need for a strategic plan in AI implementation. It also addresses the challenges of measuring SEO and GEO, as well as the sequencing and rollout of AI implementation. The importance of measuring the impact of AI initiatives and the need for a strategic plan in AI implementation are emphasized throughout the conversation.</p><p></p><p>Takeaways</p><ul><li>Budgeting for AI integration is essential for business success.</li><li>AI implementation requires a strategic plan and a budget for licensing, implementation, and usage-based billing.</li><li>Measuring the impact of AI initiatives is crucial for evaluating their success.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction and Reflection on the Week</li><li>02:57 Challenges of Budget Holder Meetings</li><li>06:00 Commercial Discussions with Prospects and Existing Customers</li><li>10:07 Value Equation and Investment Discussions</li><li>15:08 Challenges of Measuring SEO and GEO</li><li>19:58 Budgeting for AI Integration</li><li>25:03 Strategic Planning for AI Implementation</li><li>29:49 Importance of AI Budgeting and Planning</li><li>34:50 Sequencing and Rollout of AI Implementation</li><li>40:03 The Need for a Strategic Plan in AI Implementation</li><li>42:02 Closing Remarks and Personal Updates</li></ul>no00:43:00Ep 48. - Stop Winging AIfull<![CDATA[Ep. 47 - Why Stories Win: The Simple Psychology Behind Better Marketing]]>Three simple forces are changing how businesses motivate action - stories, games, and prizes. Shane Chalupa breaks down why the best marketing, sales, fulfillment, and even AI workflows all come back to the same psychological levers, and why the person who tells the better story often wins over the one with the most data.

Sam Lee pushes the conversation further by unpacking how emotional, narrative-driven content outperforms mechanical posting, and why the posts that resonate most are rarely the bland ones. From LinkedIn engagement to client case studies, he shows how backstory, vulnerability, and timing can turn ordinary updates into content people actually remember.

Shane also shares how his team is using live scoreboards, dashboards, and Claude artifacts to create accountability, visualize progress, and move faster with clients.

You'll discover:

  • why stories are the most effective form of communication in business
  • how to use games and scoreboards to drive behavior and results
  • why prizes and North Stars keep teams moving longer
  • how AI tools like Claude artifacts are changing dashboards, reporting, and mockups
  • why structured processes matter more than the tools themselves

The bigger lesson is simple: if you want people to act, you need more than information. You need a narrative, a scoreboard, and a reason to keep going. That applies whether you're building a business, marketing a service, or trying to get unstuck on the thing you've been avoiding.

Essential listening if you're a founder, marketer, or operator who wants better messaging, stronger internal motivation, and practical ways to use AI without losing the human side of the work.

]]>24d86c9a-936a-4e63-8574-28f288b94c5eSat, 29 Aug 2026 20:34:30 GMT<p>Three simple forces are changing how businesses motivate action - stories, games, and prizes. Shane Chalupa breaks down why the best marketing, sales, fulfillment, and even AI workflows all come back to the same psychological levers, and why the person who tells the better story often wins over the one with the most data.<br /><br />Sam Lee pushes the conversation further by unpacking how emotional, narrative-driven content outperforms mechanical posting, and why the posts that resonate most are rarely the bland ones. From LinkedIn engagement to client case studies, he shows how backstory, vulnerability, and timing can turn ordinary updates into content people actually remember.<br /><br />Shane also shares how his team is using live scoreboards, dashboards, and Claude artifacts to create accountability, visualize progress, and move faster with clients. <br /><br />You'll discover:<br /></p><ul><li>why stories are the most effective form of communication in business</li><li>how to use games and scoreboards to drive behavior and results</li><li>why prizes and North Stars keep teams moving longer</li><li>how AI tools like Claude artifacts are changing dashboards, reporting, and mockups</li><li>why structured processes matter more than the tools themselves<br /></li></ul><p>The bigger lesson is simple: if you want people to act, you need more than information. You need a narrative, a scoreboard, and a reason to keep going. That applies whether you're building a business, marketing a service, or trying to get unstuck on the thing you've been avoiding.<br /><br />Essential listening if you're a founder, marketer, or operator who wants better messaging, stronger internal motivation, and practical ways to use AI without losing the human side of the work.</p>no00:33:49Ep. 47 - Why Stories Win: The Simple Psychology Behind Better Marketingfull<![CDATA[Ep. 46 - AI Is Changing SEO, But The Real Shift Is Infrastructure]]>AI is changing delivery faster than clients can adapt - and the real winners are the ones building both personal productivity and company infrastructure at the same time. Sam Lee and Shane Chalupa break down what that actually looks like inside client work, SEO, and agentic workflows before the gap gets too wide.

Sam shares how he moved from building a local web app to creating a more powerful knowledge-base system that connects transcripts, meeting notes, and client context into Claude Code. He explains why that shift is saving time, improving deliverables, and making SEO work more strategic - even as client expectations rise and the pace of AI adoption keeps accelerating.

Shane adds a bigger operating model view: the businesses that will win are not just training people to use AI better, they are also redesigning data, workflows, and infrastructure so agents can do real work inside the company. He lays out the two-track path every organization needs - personal AI fluency and enterprise-ready systems - and why waiting too long could make it impossible to catch up.

You'll discover:

  • why "AI productivity" and "AI infrastructure" are two separate bets that have to advance together
  • how Sam is using transcripts and knowledge bases to pressure-test client delivery
  • why some teams are still on "floor zero" while others are already several levels ahead
  • what the Claude watermarking conversation means for creators, marketers, and SEO teams
  • why GEO success depends on more than a couple of noisy metrics


This episode also tackles the growing tension between speed and quality, the rise of AI expectations across clients, and why using AI to create generic content is a trap. Sam and Shane argue for a better path: unique thinking, better systems, and human judgment layered on top of AI instead of replaced by it.

Essential listening if you work in SEO, marketing, operations, or any business trying to stay competitive while AI rules, tools, and expectations keep shifting in real time.

]]>5c6ff1f8-cf7a-478f-936f-77185192783bSun, 30 Aug 2026 04:00:00 GMT<p>AI is changing delivery faster than clients can adapt - and the real winners are the ones building both personal productivity and company infrastructure at the same time. Sam Lee and Shane Chalupa break down what that actually looks like inside client work, SEO, and agentic workflows before the gap gets too wide.<br /><br />Sam shares how he moved from building a local web app to creating a more powerful knowledge-base system that connects transcripts, meeting notes, and client context into Claude Code. He explains why that shift is saving time, improving deliverables, and making SEO work more strategic - even as client expectations rise and the pace of AI adoption keeps accelerating.<br /><br />Shane adds a bigger operating model view: the businesses that will win are not just training people to use AI better, they are also redesigning data, workflows, and infrastructure so agents can do real work inside the company. He lays out the two-track path every organization needs - personal AI fluency and enterprise-ready systems - and why waiting too long could make it impossible to catch up.<br /><br />You'll discover:<br /></p><ul><li>why "AI productivity" and "AI infrastructure" are two separate bets that have to advance together</li><li>how Sam is using transcripts and knowledge bases to pressure-test client delivery</li><li>why some teams are still on "floor zero" while others are already several levels ahead</li><li>what the Claude watermarking conversation means for creators, marketers, and SEO teams</li><li>why GEO success depends on more than a couple of noisy metrics</li></ul><p><br />This episode also tackles the growing tension between speed and quality, the rise of AI expectations across clients, and why using AI to create generic content is a trap. Sam and Shane argue for a better path: unique thinking, better systems, and human judgment layered on top of AI instead of replaced by it.<br /><br />Essential listening if you work in SEO, marketing, operations, or any business trying to stay competitive while AI rules, tools, and expectations keep shifting in real time.</p>no00:51:43Ep. 46 - AI Is Changing SEO, But The Real Shift Is Infrastructurefull<![CDATA[Ep. 45 - Big Aha Moments]]>The conversation covers a range of topics, including personal experiences, spiritual fasting, self-reflection, business insights, and the importance of minimizing distractions. Sam and Shane share their insights and takeaways, emphasizing the value of self-awareness and intentional time management.

Chapters

  • 00:00 Casual Weekend Chat
  • 01:00 Summer Trips and Remote Work
  • 02:55 Spiritual Fasting Experience
  • 08:10 Reflections and Realizations
  • 12:48 Distractions and Aha Moments
  • 19:00 Business Insights and Takeaways
  • 24:51 Importance of Self-Awareness
  • 30:07 Future Series Idea
]]>1cb6eb46-9af8-4c5d-892a-2699646653beSun, 09 Aug 2026 04:00:00 GMT<p>The conversation covers a range of topics, including personal experiences, spiritual fasting, self-reflection, business insights, and the importance of minimizing distractions. Sam and Shane share their insights and takeaways, emphasizing the value of self-awareness and intentional time management.</p><p></p><p>Chapters</p><ul><li>00:00 Casual Weekend Chat</li><li>01:00 Summer Trips and Remote Work</li><li>02:55 Spiritual Fasting Experience</li><li>08:10 Reflections and Realizations</li><li>12:48 Distractions and Aha Moments</li><li>19:00 Business Insights and Takeaways</li><li>24:51 Importance of Self-Awareness</li><li>30:07 Future Series Idea</li></ul>no00:32:07Ep. 45 - Big Aha Momentsfull<![CDATA[Ep. 44 - Growth & Humility]]>Sam Lee and Shane Chalupa engage in a reflective and insightful conversation about

  • personal and professional development
  • the power of speaking things out, and
  • self-awareness and goal-setting

Chapters

  • 00:00 The Power of Reflection and Conversation
  • 04:00 Professional and Personal Development Journey
  • 10:10 The Importance of Self-Awareness and Goal-Setting
  • 16:06 The Power of Speaking Things Out
  • 25:48 The Journey of Personal Growth and Self-Reflection
  • 30:31 The Pursuit of Personal Growth
  • 32:32 Setting Audacious Goals and Self-Improvement
  • 37:26 Life's Short and Business Brain
  • 40:18 The Intersection of AI and Human Development
  • 51:04 The Power of Learning and Self-Reflection
]]>1564e3d9-8149-4884-bb91-97b90ed9a498Fri, 24 Jul 2026 21:56:41 GMT<p>Sam Lee and Shane Chalupa engage in a reflective and insightful conversation about</p><ul><li>personal and professional development</li><li>the power of speaking things out, and</li><li>self-awareness and goal-setting</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 The Power of Reflection and Conversation</li><li>04:00 Professional and Personal Development Journey</li><li>10:10 The Importance of Self-Awareness and Goal-Setting</li><li>16:06 The Power of Speaking Things Out</li><li>25:48 The Journey of Personal Growth and Self-Reflection</li><li>30:31 The Pursuit of Personal Growth</li><li>32:32 Setting Audacious Goals and Self-Improvement</li><li>37:26 Life's Short and Business Brain</li><li>40:18 The Intersection of AI and Human Development</li><li>51:04 The Power of Learning and Self-Reflection</li></ul>no00:52:21Ep. 44 - Growth & Humilityfull<![CDATA[Ep. 33 - The Four Burners of Life]]>Can you really go all-in on every area of your life at once?

Sam and Shane kick off this month's episode with a powerful analogy ā€” the four-burner stove ā€” and break down why trying to max out family, business, health, and friendships simultaneously leads to burnout.

They share how rotating your focus across life's priorities in seasons has helped them stay grounded, plus Shane unpacks the idea of setting "God-sized goals" to unlock your highest potential.

The conversation wraps with real talk on money management for bootstrap businesses and why understanding your cash flow breakdown is a sign of a healthy company.

If you're trying to find balance without losing momentum, this one's for you.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--33---The-Four-Burners-of-Life-e3fnf45760d9bab-f7c7-4dab-be3b-f4d5078e3428Sun, 15 Mar 2026 04:00:00 GMT<p>Can you really go all-in on every area of your life at once?</p><p>Sam and Shane kick off this month's episode with a powerful analogy ā€” the four-burner stove ā€” and break down why trying to max out family, business, health, and friendships simultaneously leads to burnout.</p><p>They share how rotating your focus across life's priorities in seasons has helped them stay grounded, plus Shane unpacks the idea of setting "God-sized goals" to unlock your highest potential.</p><p>The conversation wraps with real talk on money management for bootstrap businesses and why understanding your cash flow breakdown is a sign of a healthy company.</p><p>If you're trying to find balance without losing momentum, this one's for you.</p> no00:29:20Ep. 33 - The Four Burners of Lifefull<![CDATA[Ep. 17 - Unlocking Human Potential with AI]]>In this episode, Shane Chalupa and Callan Faulkner discuss the transformative power of AI in personal and professional contexts.

Callan shares her journey from technology consulting to AI education, emphasizing the importance of AI in unlocking human potential and efficiency.

They explore the challenges of overcoming fear and skepticism surrounding AI, real-life applications, and the future of AI in various industries.

The conversation highlights the necessity of AI fluency, the balance between authenticity and technology, and the potential for AI to reshape career paths and enhance human connection.

Sign up for Callan's upcoming October - ā ā 3 Session AI Bootcamp hereā ā ! Best investment in AI Education you'll ever make!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--17---Unlocking-Human-Potential-with-AI-e384ocm402b7fff-dd6a-4ba7-bd79-c2280ba95064Sun, 14 Sep 2025 04:00:00 GMT<p>In this episode, Shane Chalupa and Callan Faulkner discuss the transformative power of AI in personal and professional contexts. </p><p>Callan shares her journey from technology consulting to AI education, emphasizing the importance of AI in unlocking human potential and efficiency. </p><p>They explore the challenges of overcoming fear and skepticism surrounding AI, real-life applications, and the future of AI in various industries. </p><p>The conversation highlights the necessity of AI fluency, the balance between authenticity and technology, and the potential for AI to reshape career paths and enhance human connection.</p><p>Sign up for Callan's upcoming October - <a href="myrootabl.com/r/P6Wsllyz?rootabl=shanechalupa" rel="noopener noreferrer nofollow">ā ā 3 Session AI Bootcamp hereā ā </a>! Best investment in AI Education you'll ever make!</p> no00:58:10Ep. 17 - Unlocking Human Potential with AIfull<![CDATA[Ep. 4 - Communities]]>In this episode of the Growthentic Podcast, Shane and Sam discuss the importance of community in both personal and professional growth. They share personal updates, emphasizing the value of engaging with others and building connections.

The conversation shifts to business growth strategies, including hiring and delegation, and the significance of empathy in management.

Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--4---Communities-e2vh7l9cd623b6b-5d1d-4f41-ad5c-6f502b482018Mon, 03 Mar 2025 05:00:00 GMT<p>In this episode of the Growthentic Podcast, Shane and Sam discuss the importance of community in both personal and professional growth. They share personal updates, emphasizing the value of engaging with others and building connections.</p><p>The conversation shifts to business growth strategies, including hiring and delegation, and the significance of empathy in management. </p><p>Enjoy!</p> no00:23:16Ep. 4 - Communitiesfull<![CDATA[Ep. 13 - Analyzing Semantic Similarity of runna.com]]>In this episode of the Growthentic Podcast, Sam dives into an SEO session focusing on the analysis of the website runna.com. He discusses the setup of Google Cloud for SEO purposes, walks through the process of using Screaming Frog for semantic analysis, and highlights the importance of identifying content cannibalization. The episode concludes with insights on future content analysis and the potential for further exploration of irrelevant content.


Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--13---Analyzing-Semantic-Similarity-of-runna-com-e3550onc5dc6e03-3ee9-4cfe-8f22-fd4804908122Sat, 05 Jul 2025 16:52:13 GMT<p>In this episode of the Growthentic Podcast, Sam dives into an SEO session focusing on the analysis of the website runna.com. He discusses the setup of Google Cloud for SEO purposes, walks through the process of using Screaming Frog for semantic analysis, and highlights the importance of identifying content cannibalization. The episode concludes with insights on future content analysis and the potential for further exploration of irrelevant content.</p><p><br /></p><p>Enjoy!</p> no00:24:26Ep. 13 - Analyzing Semantic Similarity of runna.comfull<![CDATA[Ep. 3 - Self Belief & Mindset]]>Join Shane and Sam as they share exciting updates from both their personal and professional lives, including some major news about Shane's business, Obnovit.

Alongside these updates, self-development is a key theme in this episode. Drawing from real experiences, Shane and Sam discuss the power of abundant empathy and overcoming limiting beliefs.

Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--3---Self-Belief--Mindset-e2uv9os4d6b2bc0-6cf6-46fc-b178-38c2cff56b63Mon, 17 Feb 2025 05:00:00 GMT<p>Join Shane and Sam as they share exciting updates from both their personal and professional lives, including some major news about Shane's business, Obnovit.</p><p>Alongside these updates, self-development is a key theme in this episode. Drawing from real experiences, Shane and Sam discuss the power of abundant empathy and overcoming limiting beliefs.</p><p>Enjoy!</p> no01:08:37Ep. 3 - Self Belief & Mindsetfull<![CDATA[Ep. 15 - Growth & Mindfulness]]>Summary


In this episode, Shane and Sam discuss personal and professional updates, emphasizing the importance of mindfulness and being present in the moment. They explore the challenges of balancing family and work, the evolution of their businesses in the age of AI, and the significance of community and sharing knowledge.


The conversation highlights the journey of growth, the need for urgency in adapting to changes, and the importance of enjoying the process rather than just focusing on the end goals.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--15---Growth--Mindfulness-e36vecba9ec4457-d84f-4d42-a700-1c0661270187Sun, 17 Aug 2025 20:50:19 GMT<p>Summary</p><p><br /></p><p>In this episode, Shane and Sam discuss personal and professional updates, emphasizing the importance of mindfulness and being present in the moment. They explore the challenges of balancing family and work, the evolution of their businesses in the age of AI, and the significance of community and sharing knowledge.</p><p><br /></p><p>The conversation highlights the journey of growth, the need for urgency in adapting to changes, and the importance of enjoying the process rather than just focusing on the end goals.</p> no00:57:12Ep. 15 - Growth & Mindfulnessfull<![CDATA[Ep 21. - Two Entrepreneurs Navigating the Chaos of Growth]]>In this episode, Sam Lee and Shane Chalupa discuss Sam's recent experience running the New York City Marathon, reflecting on the emotional and physical journey leading up to the race.

They explore the differences between planning and performance, emphasizing the importance of adaptability in achieving goals.

The conversation also delves into the integration of AI in business processes, the significance of experience as a teacher, and the challenges faced by entrepreneurs.

The episode concludes with insights on preparing for future endeavors, both in running and business.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep-21----Two-Entrepreneurs-Navigating-the-Chaos-of-Growth-e3aln8g4585c52a-a471-4725-b6a5-702b12c22c5aSun, 09 Nov 2025 05:00:00 GMT<p>In this episode, Sam Lee and Shane Chalupa discuss Sam's recent experience running the New York City Marathon, reflecting on the emotional and physical journey leading up to the race.</p><p>They explore the differences between planning and performance, emphasizing the importance of adaptability in achieving goals.</p><p>The conversation also delves into the integration of AI in business processes, the significance of experience as a teacher, and the challenges faced by entrepreneurs.</p><p>The episode concludes with insights on preparing for future endeavors, both in running and business.</p> no01:01:28Ep 21. - Two Entrepreneurs Navigating the Chaos of Growthfull<![CDATA[Ep 5 - Creating a Job vs. Building a Business]]>In this episode of the Growthentic Podcast, Shane and Sam share personal and professional updates that touch on the following topics & more:

  • taking vacation as an early start up
  • strategies for scaling agency services business
  • hiring practices
  • buy back your time principle

Stay tuned until the end where they walk through a step-by-step AI exercise where they generate content ideas and a content brief for Shane's website.


Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep-5---Creating-a-Job-vs--Building-a-Business-e308edu489fed28-5831-4dfa-9ab2-3bc164d2a962Mon, 17 Mar 2025 04:00:00 GMT<p>In this episode of the Growthentic Podcast, Shane and Sam share personal and professional updates that touch on the following topics &amp; more:</p><ul><li>taking vacation as an early start up</li><li>strategies for scaling agency services business</li><li>hiring practices</li><li>buy back your time principle</li></ul><p>Stay tuned until the end where they walk through a step-by-step AI exercise where they generate content ideas and a content brief for Shane's website.</p><p><br /></p><p>Enjoy!</p> no01:17:22Ep 5 - Creating a Job vs. Building a Businessfull<![CDATA[Ep. 1 - Goal Setting]]>Cohosts Shane Chalupa and Sam Lee share their personal and professional journeys as they embark on their entrepreneurial ventures.

The dive into their respective backgrounds, the founding of their companies, and the strategies they are employing to navigate the complexities of entrepreneurship.

They emphasize the significance of networking, accountability, and the emotional rollercoaster that comes with building a business.

Don't miss out as they share recent experiences and actionable steps to goal setting.

Lastly, they share a common pitfall to avoid as a starting business owner.

Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--1---Goal-Setting-e2toq5c5cbdbbab-b5b3-4e5f-8ac5-d5a4a8610aeaTue, 21 Jan 2025 01:03:42 GMT<p>Cohosts Shane Chalupa and Sam Lee share their personal and professional journeys as they embark on their entrepreneurial ventures.</p> <p>The dive into their respective backgrounds, the founding of their companies, and the strategies they are employing to navigate the complexities of entrepreneurship. </p> <p>They emphasize the significance of networking, accountability, and the emotional rollercoaster that comes with building a business.</p> <p>Don't miss out as they share recent experiences and actionable steps to goal setting.</p> <p>Lastly, they share a common pitfall to avoid as a starting business owner.</p> <p>Enjoy!</p> no01:17:18Ep. 1 - Goal Settingfull<![CDATA[Ep. 23 - Why Most People Fail at Goal Setting]]>In this episode of The Growthentic Podcast, Shane and Sam discuss:

  • the importance of goal setting as the year comes to a close
  • how AI can enhance business operations

They also reflect on some recent personal experiences, share insights on overcoming challenges, and chat about the real value of continuous learning.

The conversation wraps up with final thoughts on motivation and the significance of taking action now to achieve future goals.

Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--23---Why-Most-People-Fail-at-Goal-Setting-e3c012d8bcc60c9-6a72-498a-b875-730abab562e3Sun, 07 Dec 2025 05:00:00 GMT<p>In this episode of The Growthentic Podcast, Shane and Sam discuss:</p><ul><li>the importance of goal setting as the year comes to a close </li><li>how AI can enhance business operations</li></ul><p>They also reflect on some recent personal experiences, share insights on overcoming challenges, and chat about the real value of continuous learning.</p><p>The conversation wraps up with final thoughts on motivation and the significance of taking action now to achieve future goals.</p><p>Enjoy!</p> no00:59:17Ep. 23 - Why Most People Fail at Goal Settingfull<![CDATA[Ep. 24 - Pursuing Big Dreams with Small Wins]]>In this episode, Shane and Sam wind down the year with a bit of reflection and discussion around goal setting.

They also unpack the importance of operational efficiency as small business owners and how AI can create more efficiency regardless of your level of AI fluency.

Thank you all for supporting us throughout 2025. Weā€™re excited and humbled to continue sharing our journeys with you all.


]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--24---Pursuing-Big-Dreams-with-Small-Wins-e3cka7mbe4a3c8c-899f-4d2b-9a0d-73962e7ef6f4Sun, 21 Dec 2025 05:00:00 GMT<p>In this episode, Shane and Sam wind down the year with a bit of reflection and discussion around goal setting.</p><p>They also unpack the importance of operational efficiency as small business owners and how AI can create more efficiency regardless of your level of AI fluency.</p><p>Thank you all for supporting us throughout 2025. Weā€™re excited and humbled to continue sharing our journeys with you all.</p><p><br /></p> no01:07:45Ep. 24 - Pursuing Big Dreams with Small Winsfull<![CDATA[Ep. 29 - Reflect & Grow]]>In this conversation, Sam and Shane discuss the importance of reflection and planning in both personal and professional contexts. They explore the benefits of having structured systems over merely setting goals, emphasizing the significance of consistent effort and small wins. The discussion also covers business insights, including the implementation of the 'Profit First' methodology, client engagements, and the excitement surrounding future growth and hiring.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--29---Reflect--Grow-e3f3m1q60ed2c03-1122-402d-a221-c82bbccaaf22Sun, 15 Feb 2026 05:00:00 GMT<p>In this conversation, Sam and Shane discuss the importance of reflection and planning in both personal and professional contexts. They explore the benefits of having structured systems over merely setting goals, emphasizing the significance of consistent effort and small wins. The discussion also covers business insights, including the implementation of the 'Profit First' methodology, client engagements, and the excitement surrounding future growth and hiring.</p> no00:24:19Ep. 29 - Reflect & Growfull<![CDATA[Ep. 22 - Can Running a Marathon Make You a Better Entrepreneur?]]>In this episode of the Growthentic Podcast, Shane and Sam discuss a range of topics from Shane's recent marathon experience to insights on training, business strategies, and the importance of mindset.


They explore the challenges of entrepreneurship, the significance of planning, and how to navigate unexpected obstacles. The conversation also touches on future fitness goals, the power of quantum thinking, and a practical SEO tip.


Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--22---Can-Running-a-Marathon-Make-You-a-Better-Entrepreneur-e3ba6ab0bd1591b-f56a-4d1c-98b7-3110e761aa67Sun, 23 Nov 2025 05:00:00 GMT<p>In this episode of the Growthentic Podcast, Shane and Sam discuss a range of topics from Shane's recent marathon experience to insights on training, business strategies, and the importance of mindset.</p><p><br /></p><p>They explore the challenges of entrepreneurship, the significance of planning, and how to navigate unexpected obstacles. The conversation also touches on future fitness goals, the power of quantum thinking, and a practical SEO tip.</p><p><br /></p><p>Enjoy!</p> no01:01:45Ep. 22 - Can Running a Marathon Make You a Better Entrepreneur?full<![CDATA[Ep. 31 - AI Adoption Framework]]>In this episode, Shane Chalupa of Obnovit discusses the integration of AI into business practices, emphasizing a methodical approach to adoption. He outlines the importance of forming an AI council, conducting training, and identifying opportunities through workshops. The conversation highlights the need for a structured roadmap to implement AI effectively, while also addressing common challenges faced by organizations in this transition.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--31---AI-Adoption-Framework-e3f3m5oa7d4056a-e65f-4a60-8200-263567a0c9a8Sun, 01 Mar 2026 05:00:00 GMT<p>In this episode, Shane Chalupa of Obnovit discusses the integration of AI into business practices, emphasizing a methodical approach to adoption. He outlines the importance of forming an AI council, conducting training, and identifying opportunities through workshops. The conversation highlights the need for a structured roadmap to implement AI effectively, while also addressing common challenges faced by organizations in this transition.</p> no00:19:27Ep. 31 - AI Adoption Frameworkfull<![CDATA[Ep. 25 - Unlearning & Relearning: The Path to Success]]>In this episode, Shane and Sam reflect on the past year, discussing the importance of unlearning and relearning in personal and professional growth. They emphasize the significance of setting good habits, transitioning from corporate to self-employment, and the role of journaling in personal development. The conversation also touches on dreaming big, navigating challenges in entrepreneurship, and the impact of AI on business processes. They encourage listeners to find their purpose and vision, embrace change, and continuously learn as they look ahead to 2026.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--25---Unlearning--Relearning-The-Path-to-Success-e3df7q3ac7fa4ee-fc80-407d-b18b-b9fd8857f04aSun, 11 Jan 2026 05:00:00 GMT<p>In this episode, Shane and Sam reflect on the past year, discussing the importance of unlearning and relearning in personal and professional growth. They emphasize the significance of setting good habits, transitioning from corporate to self-employment, and the role of journaling in personal development. The conversation also touches on dreaming big, navigating challenges in entrepreneurship, and the impact of AI on business processes. They encourage listeners to find their purpose and vision, embrace change, and continuously learn as they look ahead to 2026.</p> no01:07:53Ep. 25 - Unlearning & Relearning: The Path to Successfull<![CDATA[Ep. 34 - The Hidden Power of Measuring Progress]]>In this episode, Shane and Sam discuss the rapid advancements in AI, personal development, fitness strategies, and business growth. They share insights on leveraging AI for small business success, effective vacation planning, and maintaining health and wellness amidst busy schedules.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--34---The-Hidden-Power-of-Measuring-Progress-e3gokco3ca21e63-1ddf-4751-a505-d8f04bca8794Sun, 22 Mar 2026 04:00:00 GMT<p>In this episode, Shane and Sam discuss the rapid advancements in AI, personal development, fitness strategies, and business growth. They share insights on leveraging AI for small business success, effective vacation planning, and maintaining health and wellness amidst busy schedules.</p> no00:42:49Ep. 34 - The Hidden Power of Measuring Progressfull<![CDATA[Ep. 11 - Embracing AI for Personal & Professional Growth]]>In this episode, we hope you'll find some nuggets to take away with regards to growing not only your skill set but also your business with AI.


Hope you enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--11---Embracing-AI-for-Personal--Professional-Growth-e33tiim7ea40d15-4af6-4179-ac73-3fe7d2589906Mon, 09 Jun 2025 04:00:00 GMT<p>In this episode, we hope you'll find some nuggets to take away with regards to growing not only your skill set but also your business with AI.</p><p><br /></p><p>Hope you enjoy!</p> no01:05:12Ep. 11 - Embracing AI for Personal & Professional Growthfull<![CDATA[Ep. 18 - Personal & Business Catch Up!]]>Sam and Shane share personal updates while also reflecting on their first guest episode.

Shane updates on an exciting 8-week AI enablement course that he's offering to engineers while Sam shares recent SEO news and business developments.

Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--18---Personal--Business-Catch-Up-e38os4ab6e0e7e0-2c80-47a7-bb47-b18ef2ea0d75Sun, 28 Sep 2025 04:00:00 GMT<p>Sam and Shane share personal updates while also reflecting on their first guest episode.</p><p>Shane updates on an exciting 8-week AI enablement course that he's offering to engineers while Sam shares recent SEO news and business developments.</p><p>Enjoy!</p> no01:06:19Ep. 18 - Personal & Business Catch Up!full<![CDATA[Ep. 36 - How to Crawl Sites That Have Cookie Consent Forms]]>Most SEO professionals overlook a simple yet powerful trick to bypass cookie consent forms and unlock full website data. In this quick but impactful episode, Sam shares a step-by-step method that harnesses the power of AI and developer tools to mimic human actions, saving hours and giving you complete crawl data.


]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--36---How-to-Crawl-Sites-That-Have-Cookie-Consent-Forms-e3gokk1177e3452-7cb3-4f61-b628-b7ca4eb4a78eSun, 05 Apr 2026 04:00:00 GMT<p>Most SEO professionals overlook a simple yet powerful trick to bypass cookie consent forms and unlock full website data. In this quick but impactful episode, Sam shares a step-by-step method that harnesses the power of AI and developer tools to mimic human actions, saving hours and giving you complete crawl data.</p><p><br /></p> no00:16:15Ep. 36 - How to Crawl Sites That Have Cookie Consent Formsfull<![CDATA[Ep. 19 - Building Together: Marriage, Business, and AI with Mary Chalupa]]>Summary

In this episode, Shane and Mary Chalupa discuss their experiences with entrepreneurship, the integration of AI into their personal and professional lives, and the challenges and rewards of working together as partners while raising a family. They share insights on the entrepreneurial mindset, the importance of viewing change as an opportunity, and practical applications of AI in parenting and business. The conversation also touches on the significance of self-development and communication in their relationship, culminating in an announcement about an upcoming accelerator program focused on AI.


Takeaways

  • Entrepreneurship requires a mindset shift towards viewing change as opportunity.
  • AI is a significant societal change that can be leveraged for personal and business growth.
  • Successful entrepreneurs think vertically, stacking their efforts for cumulative growth.
  • Loss aversion can hinder progress; reframing it as excitement for new opportunities is crucial.
  • Using AI in parenting can provide support and creative solutions for challenges.
  • Effective communication is essential when working with a partner in business and life.
  • Training and educating employees on AI tools is vital for security and efficiency.
  • The integration of AI can streamline tasks and enhance productivity in business.
  • Self-development is a continuous journey, especially when balancing work and family.
  • Finding the right time and energy for discussions can improve relationship dynamics.


Contact us: growthenticpodcast@obnovit.com

Shane: @shanechalupa on IG or LinkedIn

Obnovit: support@obnovit.com

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--19---Building-Together-Marriage--Business--and-AI-with-Mary-Chalupa-e39dcqs739c70b4-ed53-48e1-a620-ffbc80d3c02aSun, 12 Oct 2025 04:00:00 GMT<p><strong>Summary</strong></p><p>In this episode, Shane and Mary Chalupa discuss their experiences with entrepreneurship, the integration of AI into their personal and professional lives, and the challenges and rewards of working together as partners while raising a family. They share insights on the entrepreneurial mindset, the importance of viewing change as an opportunity, and practical applications of AI in parenting and business. The conversation also touches on the significance of self-development and communication in their relationship, culminating in an announcement about an upcoming accelerator program focused on AI.</p><p><br /></p><p><strong>Takeaways</strong></p><ul><li>Entrepreneurship requires a mindset shift towards viewing change as opportunity.</li><li>AI is a significant societal change that can be leveraged for personal and business growth.</li><li>Successful entrepreneurs think vertically, stacking their efforts for cumulative growth.</li><li>Loss aversion can hinder progress; reframing it as excitement for new opportunities is crucial.</li><li>Using AI in parenting can provide support and creative solutions for challenges.</li><li>Effective communication is essential when working with a partner in business and life.</li><li>Training and educating employees on AI tools is vital for security and efficiency.</li><li>The integration of AI can streamline tasks and enhance productivity in business.</li><li>Self-development is a continuous journey, especially when balancing work and family.</li><li>Finding the right time and energy for discussions can improve relationship dynamics.</li></ul><p><br /></p><p><strong>Contact us:</strong> growthenticpodcast@obnovit.com</p><p><strong>Shane:</strong> @shanechalupa on IG or LinkedIn</p><p><strong>Obnovit:</strong> support@obnovit.com</p> no00:32:26Ep. 19 - Building Together: Marriage, Business, and AI with Mary Chalupafull<![CDATA[Ep.6 - Balancing Health, Life, and Business Growth]]>In this episode of the Growthentic Podcast, Shane and Sam discuss their personal health challenges and the importance of resilience and gratitude in navigating life's setbacks.

They share insights on how to build a business that aligns with personal values and life goals, emphasizing the need for balance and the role of executive assistants in managing business growth.

Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep-6---Balancing-Health--Life--and-Business-Growth-e30qbpd941b4cc8-1c5c-4acf-9be8-d3bc6d8f02adMon, 31 Mar 2025 04:00:00 GMT<p>In this episode of the Growthentic Podcast, Shane and Sam discuss their personal health challenges and the importance of resilience and gratitude in navigating life's setbacks.</p><p>They share insights on how to build a business that aligns with personal values and life goals, emphasizing the need for balance and the role of executive assistants in managing business growth.</p><p>Enjoy!</p> no01:14:24Ep.6 - Balancing Health, Life, and Business Growthfull<![CDATA[Ep. 28 - AI Foundations: The 3WC Framework & Confidence Scoring]]>Shane delivers a comprehensive primer on generative AI, starting with ChatGPT's 2022 release and cutting through the daily noise of AI updates.

He introduces the 3WC prompting framework (Who, Why, What, Clarifying questions) with a real-world example of diagnosing his dog's nose wound in under 10 minutesā€”saving time, money, and a vet visit.

Shane addresses the critical trust issue in AI responses and reveals his custom confidence interval solution that gauges response reliability. Whether you're overcoming AI fear or frustrated with inconsistent results, this episode provides practical tools for anyone ready to leverage AI effectively.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--28---AI-Foundations-The-3WC-Framework--Confidence-Scoring-e3e3o4c396bfd6e-71a7-48df-a549-7ff42f90241dSun, 08 Feb 2026 05:00:00 GMT<p>Shane delivers a comprehensive primer on generative AI, starting with ChatGPT's 2022 release and cutting through the daily noise of AI updates.</p><p>He introduces the 3WC prompting framework (Who, Why, What, Clarifying questions) with a real-world example of diagnosing his dog's nose wound in under 10 minutesā€”saving time, money, and a vet visit.</p><p>Shane addresses the critical trust issue in AI responses and reveals his custom confidence interval solution that gauges response reliability. Whether you're overcoming AI fear or frustrated with inconsistent results, this episode provides practical tools for anyone ready to leverage AI effectively. </p> no00:18:13Ep. 28 - AI Foundations: The 3WC Framework & Confidence Scoringfull<![CDATA[Ep. 30 - SEO Strategy Insights: Page Type & Funnel Categorization]]>In this episode of the Growthentic Podcast, Sam Lee of Keyrise Consulting discusses the importance of SEO strategies, focusing on page type and funnel categorization. He emphasizes the need for effective competitive analysis and how leveraging AI can enhance SEO efficiency. The conversation highlights the evolution of SEO practices and the necessity for strategic thinking in the digital marketing landscape.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--30---SEO-Strategy-Insights-Page-Type--Funnel-Categorization-e3f3m48fc4d6027-1ffa-4e55-8907-868f03fb1afcSun, 22 Feb 2026 05:00:00 GMT<p>In this episode of the Growthentic Podcast, Sam Lee of Keyrise Consulting discusses the importance of SEO strategies, focusing on page type and funnel categorization. He emphasizes the need for effective competitive analysis and how leveraging AI can enhance SEO efficiency. The conversation highlights the evolution of SEO practices and the necessity for strategic thinking in the digital marketing landscape.</p> no00:13:39Ep. 30 - SEO Strategy Insights: Page Type & Funnel Categorizationfull<![CDATA[Ep. 2 - Result Ruiners]]>In this episode, cohosts Shane Chalupa and Sam Lee share practical advice for entrepreneurs, parents, home buyers, and goal-driven people.


There's something for everyone in this episode - from the role of a good CPA, significance of continuous learning in both personal and professional growth, parenting tips, and also a fantastic breakdown of how to navigate Result Ruiners!


Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--2---Result-Ruiners-e2u99sg7876d673-5116-4e53-89d2-08c8cb39b51cMon, 03 Feb 2025 05:00:00 GMT<p>In this episode, cohosts Shane Chalupa and Sam Lee share practical advice for entrepreneurs, parents, home buyers, and goal-driven people.</p> <p><br /></p> <p>There's something for everyone in this episode - from the role of a good CPA, significance of continuous learning in both personal and professional growth, parenting tips, and also a fantastic breakdown of how to navigate Result Ruiners!</p> <p><br /></p> <p>Enjoy!</p> no01:06:18Ep. 2 - Result Ruinersfull<![CDATA[Ep. 32 - Is SEO Measurement Broken? Plus the Future of Knowledge Work]]>Sam and Shane come in with bold perspectives on AI & SEO.

A candid, no-fluff conversation for marketers, engineers, and working professionals engineers trying to separate signal from hype.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--32---Is-SEO-Measurement-Broken--Plus-the-Future-of-Knowledge-Work-e3fneu4f31323ed-15e1-4e63-bd69-2a1226795de3Sun, 08 Mar 2026 05:00:00 GMT<p>Sam and Shane come in with bold perspectives on AI &amp; SEO.</p><p>A candid, no-fluff conversation for marketers, engineers, and working professionals engineers trying to separate signal from hype.</p> no00:37:22Ep. 32 - Is SEO Measurement Broken? Plus the Future of Knowledge Workfull<![CDATA[Ep. 20 - Operating at Peak Performance]]>In this milestone episode, Shane and Sam reflect on their journey through 20 episodes of the podcast, sharing personal updates, insights from recent travels in Asia, and lessons learned about prioritization and efficiency in both personal and professional realms.

Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--20---Operating-at-Peak-Performance-e3a1bvo08651e2d-0970-4158-b5fe-6fe79e716ecbSun, 26 Oct 2025 04:00:00 GMT<p>In this milestone episode, Shane and Sam reflect on their journey through 20 episodes of the podcast, sharing personal updates, insights from recent travels in Asia, and lessons learned about prioritization and efficiency in both personal and professional realms. </p><p>Enjoy!</p> no00:55:51Ep. 20 - Operating at Peak Performancefull<![CDATA[Ep. 8 - Consistency Over Intensity]]>Hey yall! Unfortunately, our podcast file was corrupted so Sam's video won't be on this week's episode. Sorry!

We hope you still join us as Shane and Sam discuss:

ā€¢ Consistency over intensity in life & business

ā€¢ What parts of their businesses drain them

ā€¢ Leveraging AI to create your own data bank / assistant

ā€¢ Quick privacy tip on ChatGPT

ā€¢ Not being alone in your health journey (Big prayers and continued thoughts to Mary, Shane, and their kids.)

Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--8---Consistency-Over-Intensity-e323551077abbce-3fca-4e7e-b9d8-563d90b568ecMon, 28 Apr 2025 04:00:00 GMT<p>Hey yall! Unfortunately, our podcast file was corrupted so Sam's video won't be on this week's episode. Sorry!</p><p>We hope you still join us as Shane and Sam discuss:</p><p>ā€¢ Consistency over intensity in life &amp; business</p><p>ā€¢ What parts of their businesses drain them</p><p>ā€¢ Leveraging AI to create your own data bank / assistant</p><p>ā€¢ Quick privacy tip on ChatGPT</p><p>ā€¢ Not being alone in your health journey (Big prayers and continued thoughts to Mary, Shane, and their kids.)</p><p>Enjoy!</p> no01:12:54Ep. 8 - Consistency Over Intensityfull<![CDATA[Ep. 27 - Custom 404 Pages: Turning Dead Ends into Opportunities]]>Sam breaks down how a simple custom 404 page redesign can generate revenue for a client. Learn the exact strategy that improved bounce rate from 62% to 51% and increased link click completion rates from 19% to 28%.

Sam shares actionable tactics including above-the-fold messaging, strategic call-to-action placement, captivating imagery, and internal link curation. This low-lift, medium-impact project proves that great SEO isn't just about contentā€”it's about optimizing every user touchpoint.

Perfect for anyone managing a SaaS, service, or local business website.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--27---Custom-404-Pages-Turning-Dead-Ends-into-Opportunities-e3e3o0u45b6b653-f99e-4a52-ae06-4fc59798f998Sun, 01 Feb 2026 05:00:00 GMT<p>Sam breaks down how a simple custom 404 page redesign can generate revenue for a client. Learn the exact strategy that improved bounce rate from 62% to 51% and increased link click completion rates from 19% to 28%.</p><p>Sam shares actionable tactics including above-the-fold messaging, strategic call-to-action placement, captivating imagery, and internal link curation. This low-lift, medium-impact project proves that great SEO isn't just about contentā€”it's about optimizing every user touchpoint.</p><p>Perfect for anyone managing a SaaS, service, or local business website.</p> no00:12:56Ep. 27 - Custom 404 Pages: Turning Dead Ends into Opportunitiesfull<![CDATA[Ep. 12 - Part 1: AI Basics | Part 2: Integrating Gemini w/ Screaming Frog]]>New format every other episode! Shane and Sam will take turns teaching (& learning) really actionable skills & tactics regarding AI enablement and AI SEO enablement.


In Part 1 of this episode, Shane walks through foundational things from an AI enablement perspective.


In Part 2, Sam walks through setting up a Google Cloud account so you can integrate Gemini with Screaming Frog.


Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--12---Part-1-AI-Basics--Part-2-Integrating-Gemini-w-Screaming-Frog-e34hasnb8bdaaaa-ce8b-4aed-95f6-1d1026212974Sun, 22 Jun 2025 04:00:00 GMT<p>New format every other episode! Shane and Sam will take turns teaching (&amp; learning) really actionable skills &amp; tactics regarding AI enablement and AI SEO enablement.</p><p><br /></p><p>In Part 1 of this episode, Shane walks through foundational things from an AI enablement perspective.</p><p><br /></p><p>In Part 2, Sam walks through setting up a Google Cloud account so you can integrate Gemini with Screaming Frog.</p><p><br /></p><p>Enjoy!</p> no01:03:03Ep. 12 - Part 1: AI Basics | Part 2: Integrating Gemini w/ Screaming Frogfull<![CDATA[Ep. 10 - AI Enablement Tips]]>Lots of great updates in this one but make sure to stick around as Shane and Sam share some really actionable tips on implementing AI into your day to day.


Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--10---AI-Enablement-Tips-e337uip61347afd-34eb-413c-89e1-4a2daf501148Mon, 26 May 2025 04:00:00 GMT<p>Lots of great updates in this one but make sure to stick around as Shane and Sam share some really actionable tips on implementing AI into your day to day.</p><p><br /></p><p>Enjoy!</p> no01:11:12Ep. 10 - AI Enablement Tipsfull<![CDATA[Ep. 14 - P.1: You're Being Irresponsibly Unproductive | P.2: Python for Smart SEO Interlinking (FREE)]]>In this educational episode, Shane discusses the integration of AI into personal and professional workflows, emphasizing the importance of systematic approaches to maximize productivity.


Then, Sam dives into a free workflow for SEOs who want to identify interlinking opportunities that are semantically related to a particular topic.


Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--14---P-1-Youre-Being-Irresponsibly-Unproductive--P-2-Python-for-Smart-SEO-Interlinking-FREE-e36e3ha31ae4df8-7283-470d-bd8b-9cbf0e49e2f7Mon, 04 Aug 2025 13:08:13 GMT<p>In this educational episode, Shane discusses the integration of AI into personal and professional workflows, emphasizing the importance of systematic approaches to maximize productivity.</p><p><br /></p><p>Then, Sam dives into a free workflow for SEOs who want to identify interlinking opportunities that are semantically related to a particular topic.</p><p><br /></p><p>Enjoy!</p> no01:16:41Ep. 14 - P.1: You're Being Irresponsibly Unproductive | P.2: Python for Smart SEO Interlinking (FREE)full<![CDATA[Ep. 16 - P.1: The 4-P Framework for AI | P.2: Unlocking Actionable Customer Data]]>In this episode, Shane and Sam take turns teaching something within their discipline.

In the first part, Shane outlines the 4-P framework to unlock AI usage.

Then, in the second part, Sam walks through an easy workflow to gather customer data that is marketing gold.

Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--16---P-1-The-4-P-Framework-for-AI--P-2-Unlocking-Actionable-Customer-Data-e376p2oece74aa3-561d-4ba2-9927-b74e6177131aSun, 31 Aug 2025 04:00:00 GMT<p>In this episode, Shane and Sam take turns teaching something within their discipline.</p><p>In the first part, Shane outlines the 4-P framework to unlock AI usage.</p><p>Then, in the second part, Sam walks through an easy workflow to gather customer data that is marketing gold.</p><p>Enjoy!</p> no01:08:47Ep. 16 - P.1: The 4-P Framework for AI | P.2: Unlocking Actionable Customer Datafull<![CDATA[Ep. 7 - From ADP to AI: Building a Business That Works for You]]>In this episode of the Growthentic Podcast, Sam and Shane discuss various aspects of running a business, particularly during tax season.

They dive in a bit on AI for business operations but also as potential packaged products to sell.

They finally reflect on personal health journeys and the philosophy of slowing down to speed up productivity.

Hope you enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--7---From-ADP-to-AI-Building-a-Business-That-Works-for-You-e31e92s1edc6b40-4c50-4573-be3e-1582e540f240Mon, 14 Apr 2025 04:00:00 GMT<p>In this episode of the Growthentic Podcast, Sam and Shane discuss various aspects of running a business, particularly during tax season.</p><p>They dive in a bit on AI for business operations but also as potential packaged products to sell.</p><p>They finally reflect on personal health journeys and the philosophy of slowing down to speed up productivity.</p><p>Hope you enjoy!</p> no01:06:19Ep. 7 - From ADP to AI: Building a Business That Works for Youfull<![CDATA[Ep. 35 - Are AI Agents Coming For Your Job?]]>Uncover the revolutionary wave of AI transforming the way knowledge workers operateā€”before it's too late. Shane Chalupa reveals how the rapid evolution of AI agents and automation is reshaping entire industries, making traditional roles obsolete and creating unprecedented opportunities for those who act now.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--35---Are-AI-Agents-Coming-For-Your-Job-e3gokgs4691958c-290f-40d3-9472-b5b4846ad779Sun, 29 Mar 2026 04:00:00 GMT<p>Uncover the revolutionary wave of AI transforming the way knowledge workers operateā€”before it's too late. Shane Chalupa reveals how the rapid evolution of AI agents and automation is reshaping entire industries, making traditional roles obsolete and creating unprecedented opportunities for those who act now.</p> no00:36:40Ep. 35 - Are AI Agents Coming For Your Job?full<![CDATA[Ep. 26 - Rolling with the Punches]]>Sam and Shane open up about navigating unexpected challenges and maintaining momentum through life's curveballs.

Shane shares insights from "The Power of Now" while dealing with canceled travel plans due to a major snowstorm, while Sam reflects on the difference between business and personal setbacks.

The hosts discuss overcoming "Quitters Day" in mid-January, the power of accountability partnerships, and transitioning from doing to designing in business. Plus, they recommend "Built to Sell" as essential reading for entrepreneurs ready to work on their business instead of just in it.

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--26---Rolling-with-the-Punches-e3e3nqv4f06258e-147b-4f7c-9b88-af3d6b0da4dbSun, 25 Jan 2026 05:00:00 GMT<p>Sam and Shane open up about navigating unexpected challenges and maintaining momentum through life's curveballs.</p><p>Shane shares insights from "The Power of Now" while dealing with canceled travel plans due to a major snowstorm, while Sam reflects on the difference between business and personal setbacks.</p><p>The hosts discuss overcoming "Quitters Day" in mid-January, the power of accountability partnerships, and transitioning from doing to designing in business. Plus, they recommend "Built to Sell" as essential reading for entrepreneurs ready to work on their business instead of just in it.</p> no00:24:54Ep. 26 - Rolling with the Punchesfull<![CDATA[Ep. 9 - Staying Relevant in the AI Revolution]]>In this episode, Shane and Sam discuss

  • personal & professional updates
  • implementing systems into your business
  • navigating & staying relevant during the AI boom

Enjoy!

]]>https://podcasters.spotify.com/pod/show/growthentic/episodes/Ep--9---Staying-Relevant-in-the-AI-Revolution-e32kq1l4c104705-6bf2-4756-99f1-9efc0b26b5eeMon, 12 May 2025 04:00:00 GMT<p>In this episode, Shane and Sam discuss</p><ul><li>personal &amp; professional updates</li><li>implementing systems into your business</li><li>navigating &amp; staying relevant during the AI boom</li></ul><p>Enjoy!</p> no01:03:45Ep. 9 - Staying Relevant in the AI Revolutionfull