<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Rehab 2030: The Playbook]]></title><description><![CDATA[<p>Rehab 2030: The Playbook<br />This is not intended to be another surface-level podcast.<br />The goal is to create dense, actionable conversations around the future of rehabilitation and healthcare operations:<br />leadership<br />scaling<br />systems<br />AI and automation<br />patient experience<br />payer dynamics<br />culture<br />operational excellence<br />and what organizations will need to thrive over the next decade...</p>]]></description><link>www.gobill.co</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Sun, 12 Jul 2026 14:13:41 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/NeQs6Uae.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Gobill]]></author><pubDate>Fri, 29 May 2026 21:19:46 GMT</pubDate><copyright><![CDATA[2026 Gobill]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Business]]></category><category><![CDATA[Entrepreneurship]]></category><itunes:author>Gobill</itunes:author><itunes:summary>&lt;p&gt;Rehab 2030: The Playbook&lt;br /&gt;This is not intended to be another surface-level podcast.&lt;br /&gt;The goal is to create dense, actionable conversations around the future of rehabilitation and healthcare operations:&lt;br /&gt;leadership&lt;br /&gt;scaling&lt;br /&gt;systems&lt;br /&gt;AI and automation&lt;br /&gt;patient experience&lt;br /&gt;payer dynamics&lt;br /&gt;culture&lt;br /&gt;operational excellence&lt;br /&gt;and what organizations will need to thrive over the next decade...&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Gobill</itunes:name><itunes:email>sales@gobill.co</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/logos/49a266b4-0dc9-43b0-bf66-a2e99692abd2.png"/><item><title><![CDATA[REHAB 2030 | THE PLAYBOOK Ep. 4: The Real Threats Your Clinic Is Facing. ]]></title><description><![CDATA[<p>REHAB 2030 | THE PLAYBOOK Ep. 4</p><p>Guest: </p><p>Michael Matlack is a lobbyist for the American Physical Therapy Association (APTA) and the director of its political action committee, the PT-PAC. He has spent years in advocacy, working to educate members of Congress and their staff about physical therapy, healthcare policies, and issues that affect the profession.</p><p><br /></p><p>Key Topics &amp; Timestamps:</p><p>00:20 – 01:23: Video introduction and setting the stage for discussing the future of the physical therapy industry leading up to 2030.</p><p>01:24 – 03:48: Michael Matlack's background, his role as a lobbyist, and the critical importance of physical therapists educating members of Congress.</p><p>03:49 – 06:30: Where the physical therapy profession stands in advocacy compared to physician groups, and leveraging patient relationships as a unique asset.</p><p>06:31 – 11:13: Medicare payment reform, upcoming reimbursement cuts, active legislative pushes (MPPR repeal, MEI inflationary indexing), and updating quality measurement systems (MIPS/APMs).</p><p>11:14 – 13:29: Direct access under Medicare, physical therapists as primary care for musculoskeletal issues, and addressing pushback from the physician community.</p><p>13:30 – 18:33: Reimbursement challenges under Medicare Advantage plans, prior authorization issues, and how Medicare policies trickle down to private insurance.</p><p>18:36 – 20:52: Holding private insurance companies accountable and coordinating efforts through state chapters and the APTA private payment division.</p><p>21:05 – 26:18: The pipeline and student loan crisis, detailing the policy change shifting physical therapy from "professional degree status" to "graduate level" and cutting loan limits from $50,000 to $20,000.</p><p>26:19 – 31:58: Long-term industry outlook toward 2030, practice consolidation, rural access problems, the legislative scoring hurdles of healthcare bills, and the state of partisan politics on Capitol Hill.</p><p>31:59 – 36:57: The role of private equity and large corporations in physical therapy advocacy, and the value of presenting a single unified voice to legislators.</p><p>36:58 – 40:47: Actionable advice for practices to survive beyond 2030, including joining the APTA advocacy network, becoming key contacts, and contributing to the PT-PAC.</p><p>40:48 – 43:47: Closing remarks on balancing patient care with political advocacy, and an invitation to share the episode.</p><p><br /></p>]]></description><guid isPermaLink="false">b39e18f4-9a49-4355-bf13-a28c0cb67e33</guid><dc:creator><![CDATA[Gobill]]></dc:creator><pubDate>Tue, 30 Jun 2026 15:46:37 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/23c4b96a1bb8a3a18b051b2cc40e9e9725b16cd6a60ef5e31e69e262cae2508c/eyJlcGlzb2RlSWQiOiJiMzllMThmNC05YTQ5LTQzNTUtYmYxMy1hMjhjMGNiNjdlMzMiLCJwb2RjYXN0SWQiOiJkZWU2YWNjMC03ODBhLTQ0NTEtYTgzYi1kMDM3NDM3YTY3MmQiLCJhY2NvdW50SWQiOiI2YTE4NjJjNWM0ZGQ0MWRiODljYTI2OGQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE0M2U0ZGU2NTk4ZTBiMTJhZTg3OTJkL2dvYmlsbHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNi0zMF9fMTctNDYtMzgubXAzIn0=.mp3" length="83699818" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/episodes/b39e18f4-9a49-4355-bf13-a28c0cb67e33/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;REHAB 2030 | THE PLAYBOOK Ep. 4&lt;/p&gt;&lt;p&gt;Guest: &lt;/p&gt;&lt;p&gt;Michael Matlack is a lobbyist for the American Physical Therapy Association (APTA) and the director of its political action committee, the PT-PAC. He has spent years in advocacy, working to educate members of Congress and their staff about physical therapy, healthcare policies, and issues that affect the profession.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Key Topics &amp;amp; Timestamps:&lt;/p&gt;&lt;p&gt;00:20 – 01:23: Video introduction and setting the stage for discussing the future of the physical therapy industry leading up to 2030.&lt;/p&gt;&lt;p&gt;01:24 – 03:48: Michael Matlack&apos;s background, his role as a lobbyist, and the critical importance of physical therapists educating members of Congress.&lt;/p&gt;&lt;p&gt;03:49 – 06:30: Where the physical therapy profession stands in advocacy compared to physician groups, and leveraging patient relationships as a unique asset.&lt;/p&gt;&lt;p&gt;06:31 – 11:13: Medicare payment reform, upcoming reimbursement cuts, active legislative pushes (MPPR repeal, MEI inflationary indexing), and updating quality measurement systems (MIPS/APMs).&lt;/p&gt;&lt;p&gt;11:14 – 13:29: Direct access under Medicare, physical therapists as primary care for musculoskeletal issues, and addressing pushback from the physician community.&lt;/p&gt;&lt;p&gt;13:30 – 18:33: Reimbursement challenges under Medicare Advantage plans, prior authorization issues, and how Medicare policies trickle down to private insurance.&lt;/p&gt;&lt;p&gt;18:36 – 20:52: Holding private insurance companies accountable and coordinating efforts through state chapters and the APTA private payment division.&lt;/p&gt;&lt;p&gt;21:05 – 26:18: The pipeline and student loan crisis, detailing the policy change shifting physical therapy from &quot;professional degree status&quot; to &quot;graduate level&quot; and cutting loan limits from $50,000 to $20,000.&lt;/p&gt;&lt;p&gt;26:19 – 31:58: Long-term industry outlook toward 2030, practice consolidation, rural access problems, the legislative scoring hurdles of healthcare bills, and the state of partisan politics on Capitol Hill.&lt;/p&gt;&lt;p&gt;31:59 – 36:57: The role of private equity and large corporations in physical therapy advocacy, and the value of presenting a single unified voice to legislators.&lt;/p&gt;&lt;p&gt;36:58 – 40:47: Actionable advice for practices to survive beyond 2030, including joining the APTA advocacy network, becoming key contacts, and contributing to the PT-PAC.&lt;/p&gt;&lt;p&gt;40:48 – 43:47: Closing remarks on balancing patient care with political advocacy, and an invitation to share the episode.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:43:36</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/episodes/b39e18f4-9a49-4355-bf13-a28c0cb67e33/images/898a80b3-9a2f-4679-bd5a-ab4cebe1192c.jpeg"/><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:title>REHAB 2030 | THE PLAYBOOK Ep. 4: The Real Threats Your Clinic Is Facing. </itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[REHAB 2030 | THE PLAYBOOK Ep. 3: From Army PT to Industry Giant. ]]></title><description><![CDATA[<p>Larry Benz is a pioneer in the physical therapy industry, currently serving as the co-founder of Confluent Health and the Executive Officer of the Alliance. With a career spanning four decades, beginning as a physical therapist in the U.S. Army, Larry has been at the forefront of major industry shifts, from the birth of "direct access" to the integration of private equity and AI.</p>]]></description><guid isPermaLink="false">0d32e7f4-3098-4394-a165-9c4130753690</guid><dc:creator><![CDATA[Gobill]]></dc:creator><pubDate>Tue, 16 Jun 2026 17:22:04 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/6a22ad4ef9272690a168d7ae4a8fdeeb5f4c37c437ab4f7fce47ee6378cd2b46/eyJlcGlzb2RlSWQiOiIwZDMyZTdmNC0zMDk4LTQzOTQtYTE2NS05YzQxMzA3NTM2OTAiLCJwb2RjYXN0SWQiOiJkZWU2YWNjMC03ODBhLTQ0NTEtYTgzYi1kMDM3NDM3YTY3MmQiLCJhY2NvdW50SWQiOiI2YTE4NjJjNWM0ZGQ0MWRiODljYTI2OGQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzMTg2NjU3NDljNjBhNTYyNmFjNTI1L2dvYmlsbHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNi0xNl9fMTktMjItNDUubXAzIn0=.mp3" length="77517366" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/episodes/0d32e7f4-3098-4394-a165-9c4130753690/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Larry Benz is a pioneer in the physical therapy industry, currently serving as the co-founder of Confluent Health and the Executive Officer of the Alliance. With a career spanning four decades, beginning as a physical therapist in the U.S. Army, Larry has been at the forefront of major industry shifts, from the birth of &quot;direct access&quot; to the integration of private equity and AI.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:40:22</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/episodes/0d32e7f4-3098-4394-a165-9c4130753690/images/693ada1a-9a8f-42f5-bac1-fa86dc8f33c8.jpeg"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:title>REHAB 2030 | THE PLAYBOOK Ep. 3: From Army PT to Industry Giant. </itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[REHAB 2030 | THE PLAYBOOK Ep. 2: Why Your Core Values are Useless . ]]></title><description><![CDATA[<p>Did you know that culture is simply "what someone does when nobody’s watching"? In this episode, host Dr. Motaz Ebeido sits down with organizational culture expert Amy Lafko to discuss why growth in the rehab industry usually breaks because of leadership, not strategy. Learn how to transform "bland" core values into measurable KPIs, why your best clinicians might be failing as managers, and how AI can actually "deburden" your staff to restore the human connection in patient care.</p>]]></description><guid isPermaLink="false">b2a07c07-97cc-4c7b-a0cf-f5b3bfbd8d2e</guid><dc:creator><![CDATA[Gobill]]></dc:creator><pubDate>Tue, 02 Jun 2026 16:01:49 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/cce88821040e42ba70520e38e48cc5647c753b44a96ecea09d950e9ffb63cd56/eyJlcGlzb2RlSWQiOiJiMmEwN2MwNy05N2NjLTRjN2ItYTBjZi1mNWIzYmZiZDhkMmUiLCJwb2RjYXN0SWQiOiJkZWU2YWNjMC03ODBhLTQ0NTEtYTgzYi1kMDM3NDM3YTY3MmQiLCJhY2NvdW50SWQiOiI2YTE4NjJjNWM0ZGQ0MWRiODljYTI2OGQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExZWZlNmQ4MDA1ZDY4YmU2NzliNzc0L2dvYmlsbHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNi0yX18xOC0xLTQ5Lm1wMyJ9.mp3" length="59110443" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/episodes/b2a07c07-97cc-4c7b-a0cf-f5b3bfbd8d2e/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Did you know that culture is simply &quot;what someone does when nobody’s watching&quot;? In this episode, host Dr. Motaz Ebeido sits down with organizational culture expert Amy Lafko to discuss why growth in the rehab industry usually breaks because of leadership, not strategy. Learn how to transform &quot;bland&quot; core values into measurable KPIs, why your best clinicians might be failing as managers, and how AI can actually &quot;deburden&quot; your staff to restore the human connection in patient care.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:30:47</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/episodes/b2a07c07-97cc-4c7b-a0cf-f5b3bfbd8d2e/images/8d3a2ac5-e3fa-4dba-96c5-d0dd9c7d0d9b.jpeg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:title>REHAB 2030 | THE PLAYBOOK Ep. 2: Why Your Core Values are Useless . </itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[REHAB 2030 | THE PLAYBOOK Ep. 1: The First 30 Seconds!]]></title><description><![CDATA[<p>Did you know that the first 30 seconds of a patient's phone call can determine their entire relationship with your clinic? Drawing from decades of experience in physical therapy and business operations, guest Jerry Durham joins host Dr. Motaz Ebeido to share why most rehab practices have a retention problem, not a marketing problem. Learn how a simple moment can transform your front desk into a high performing sales department and discover why your business process needs to be perfected before you ever invest in AI.</p>]]></description><guid isPermaLink="false">93849105-a8c6-4280-b462-a4c2dc37f943</guid><dc:creator><![CDATA[Gobill]]></dc:creator><pubDate>Mon, 01 Jun 2026 17:48:47 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/8d20f4dcf29e85549a89ff285c3f13ae89b845303312358feafef511f0a4bc9a/eyJlcGlzb2RlSWQiOiI5Mzg0OTEwNS1hOGM2LTQyODAtYjQ2Mi1hNGMyZGMzN2Y5NDMiLCJwb2RjYXN0SWQiOiJkZWU2YWNjMC03ODBhLTQ0NTEtYTgzYi1kMDM3NDM3YTY3MmQiLCJhY2NvdW50SWQiOiI2YTE4NjJjNWM0ZGQ0MWRiODljYTI2OGQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExZGM5YzE1MjYyMzZmMWYyZWRlMTM1L2dvYmlsbHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNi0xX18yMC00LTQ5Lm1wMyJ9.mp3" length="19821523" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/episodes/93849105-a8c6-4280-b462-a4c2dc37f943/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Did you know that the first 30 seconds of a patient&apos;s phone call can determine their entire relationship with your clinic? Drawing from decades of experience in physical therapy and business operations, guest Jerry Durham joins host Dr. Motaz Ebeido to share why most rehab practices have a retention problem, not a marketing problem. Learn how a simple moment can transform your front desk into a high performing sales department and discover why your business process needs to be perfected before you ever invest in AI.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:41:18</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/episodes/93849105-a8c6-4280-b462-a4c2dc37f943/images/c7f57277-613c-4a7d-961f-6ec98e5c630c.jpeg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>REHAB 2030 | THE PLAYBOOK Ep. 1: The First 30 Seconds!</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[REHAB 2030

THE PLAYBOOK]]></title><description><![CDATA[<p><b>A table with the sharpest minds in rehab therapy, management, and billing.</b></p><p><b>Hosted by</b></p><p><b>Dr. Motaz Ebeido</b></p><p><b>Founder of GoBill &amp; Hands of Hope</b></p><p><b>A table with the sharpest minds in rehab therapy, management, and billing.</b></p><p><br /></p>]]></description><guid isPermaLink="false">d6e4fddd-2d9f-4f87-b989-f4f63a72c411</guid><dc:creator><![CDATA[Gobill]]></dc:creator><pubDate>Mon, 01 Jun 2026 16:08:04 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/a8a18d7d7991d19fda19eb614d0cdaddade4985865135fa1ee3d2220ca526e16/eyJlcGlzb2RlSWQiOiJkNmU0ZmRkZC0yZDlmLTRmODctYjk4OS1mNGY2M2E3MmM0MTEiLCJwb2RjYXN0SWQiOiJkZWU2YWNjMC03ODBhLTQ0NTEtYTgzYi1kMDM3NDM3YTY3MmQiLCJhY2NvdW50SWQiOiI2YTE4NjJjNWM0ZGQ0MWRiODljYTI2OGQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExZGFlNjRlODMxZTE3NGRhNThlMDQ3L2dvYmlsbHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNi0xX18xOC04LTQubXAzIn0=.mp3" length="996562" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/episodes/d6e4fddd-2d9f-4f87-b989-f4f63a72c411/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;&lt;b&gt;A table with the sharpest minds in rehab therapy, management, and billing.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Hosted by&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Dr. Motaz Ebeido&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Founder of GoBill &amp;amp; Hands of Hope&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;A table with the sharpest minds in rehab therapy, management, and billing.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:00:31</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/dee6acc0-780a-4451-a83b-d037437a672d/logos/49a266b4-0dc9-43b0-bf66-a2e99692abd2.png"/><itunes:title>REHAB 2030

THE PLAYBOOK</itunes:title><itunes:episodeType>trailer</itunes:episodeType></item></channel></rss>