<![CDATA[B2B Marketers: Off The Record]]>For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.

]]>www.headleymedia.com/offtherecordRiverside.fm (https://riverside.com)Tue, 16 Jun 2026 19:42:33 GMTTue, 28 Apr 2026 15:26:56 GMT60Freya Ward & Chloe Addis<p><i>For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.</i></p>episodicFreya Ward & Chloe Addischloe.addis@headleymedia.comno<![CDATA[S01E03 - Christina Mitine, Amazon Web Services (AWS) - B2B Marketers: Off The Record]]>This conversation covers shifts in B2B marketing strategy, changes in B2B buyer behavior, the impact of AI on trust-based selling, strategic bets for marketing leaders, challenges and changes in marketing, and cross-departmental collaboration.

Takeaways

  • Shift from quantity to quality in B2B marketing
  • Importance of cross-departmental collaboration in sales and marketing

Chapters

  • 00:00 Introduction and Nostalgia
  • 06:57 Shifts in B2B Buyer Behavior
  • 14:04 Strategic Bet for Marketing Leaders
  • 22:09 Cross-Departmental Collaboration
]]>e481861b-315d-46e3-81ec-e6f979e11806Mon, 15 Jun 2026 08:50:52 GMT<p>This conversation covers shifts in B2B marketing strategy, changes in B2B buyer behavior, the impact of AI on trust-based selling, strategic bets for marketing leaders, challenges and changes in marketing, and cross-departmental collaboration.</p><p></p><p>Takeaways</p><ul><li>Shift from quantity to quality in B2B marketing</li><li>Importance of cross-departmental collaboration in sales and marketing</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction and Nostalgia</li><li>06:57 Shifts in B2B Buyer Behavior</li><li>14:04 Strategic Bet for Marketing Leaders</li><li>22:09 Cross-Departmental Collaboration</li></ul>no00:24:4213S01E03 - Christina Mitine, Amazon Web Services (AWS) - B2B Marketers: Off The Recordfull<![CDATA[S01E02 - Eryn Lueders, Basis Theory - B2B Marketers: Off The Record]]>Eryn Lueders, Head of Marketing for Basis Theory, shares insights on B2B marketing, the evolution of her career, and the changing landscape of marketing strategies. She discusses the impact of AI, the behavior of B2B market buyers, and the need for a strategic shift in marketing leadership.

Takeaways

  • B2B Marketing Evolution
  • Leveraging AI for Marketing
  • Strategic Shift in Marketing Leadership

Chapters

  • 00:00 Introduction and Career Background
  • 07:05 Shifts in B2B Market Buyer Behavior
  • 12:10 Outdated Marketing Practices
  • 20:46 Recommendations for Marketing Communities
]]>3af051ee-557d-45b6-877e-10da72945c72Mon, 08 Jun 2026 06:16:29 GMT<p>Eryn Lueders, Head of Marketing for Basis Theory, shares insights on B2B marketing, the evolution of her career, and the changing landscape of marketing strategies. She discusses the impact of AI, the behavior of B2B market buyers, and the need for a strategic shift in marketing leadership.</p><p></p><p>Takeaways</p><ul><li>B2B Marketing Evolution</li><li>Leveraging AI for Marketing</li><li>Strategic Shift in Marketing Leadership</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction and Career Background</li><li>07:05 Shifts in B2B Market Buyer Behavior</li><li>12:10 Outdated Marketing Practices</li><li>20:46 Recommendations for Marketing Communities</li></ul>no00:27:4812S01E02 - Eryn Lueders, Basis Theory - B2B Marketers: Off The Recordfull<![CDATA[S01E01 - Freya Ward & Chloe Addis Launch B2B Marketers: Off The Record]]>The very first episode of B2B Marketers: Off The Record!

Freya Ward and Chloe Addis give an introduction to the podcast and its purpose, followed by a discussion on the co-hosting format and the changing beliefs in B2B marketing.

The conversation covers the shift towards customer-centric marketing, the value of first-party intelligence, the importance of returning to marketing basics, the evolution of marketing strategies, the impact of technology on marketing, building a community for B2B marketers, and the goals and expectations of the podcast.

Takeaways

  • Co-hosting for diverse conversations
  • Impact of AI on marketing Customer-centric approach
  • Importance of first-party intelligence
  • Building a Community for B2B Marketers
]]>21d7439d-d1f4-4345-b0f5-355ae668fbccWed, 27 May 2026 09:56:44 GMT<p>The very first episode of B2B Marketers: Off The Record!</p><p>Freya Ward and Chloe Addis give an introduction to the podcast and its purpose, followed by a discussion on the co-hosting format and the changing beliefs in B2B marketing. </p><p></p><p>The conversation covers the shift towards customer-centric marketing, the value of first-party intelligence, the importance of returning to marketing basics, the evolution of marketing strategies, the impact of technology on marketing, building a community for B2B marketers, and the goals and expectations of the podcast.</p><p></p><p>Takeaways</p><ul><li>Co-hosting for diverse conversations</li><li>Impact of AI on marketing Customer-centric approach</li><li>Importance of first-party intelligence</li><li>Building a Community for B2B Marketers</li></ul>no00:43:4811S01E01 - Freya Ward & Chloe Addis Launch B2B Marketers: Off The Recordfull